Conversion Copywriting for Business Growth, with Sarah L. Parker
Sarah L. Parker is an experienced, results-driven copywriter. She joined host John Ray to discuss conversion copywriting, what makes it different than traditional copywriting, and why conversion copywriting is crucial to make a website effective and profitable. “Business Leaders Radio” is produced virtually from the Business RadioX® studios in Atlanta.
Sarah L. Parker, Seasoned Copywriter
Sarah Parker is a seasoned copywriter who helps B2B technology companies generate revenue from copywriting.
Business owners want powerful copy that comes from an understanding of their niche, product, or industry. 
Often copywriters don’t get a brand’s tone, style, or objectives. With Sarah Parker, clients get a marketer who increases leads and revenue. Outsourced copywriters stay outside the team. That costs extra work, lost time, and reduced quality. Sarah works with clients to deliver a messaging hierarchy that drives business goals. She is a seasoned technology copywriter who can ramp up to the technical aspects of a client’s software. She will talk to a client’s existing and prospective customers to back up all her recommendations with data and convert a business’s audience into buyers. Sarah delivers a scientific process based on research, testing, and validation.
Questions/Topics Discussed in this Show
- Why did you set up your copywriting business?
- What is the difference between conversion copywriting and traditional copywriting?
- How do you make sure a website is set up to convert?
- What is the most common reason websites don’t convert?
- How do you write a great hero section?
- What roles does the customer play in copy review?
- What are the biggest mistakes that copywriters make?
- How do you write emails that customers read and react to?
- What kind of copywriter should I look for?
- Should small businesses hire a writer or train their team to write?
“Business Leaders Radio” is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. The show can be found on all the major podcast apps by searching “Business Leaders Radio.”
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