Building An Expertise Business Through Community and Content, with Jessica Lackey, Jessica Lackey Consulting (The Price and Value Journey, Episode 117)
In this episode of The Price and Value Journey, host John Ray welcomes Jessica Lackey, founder and CEO of Jessica Lackey Consulting, to discuss building an expertise business through generosity of content and building authentic community. She delves into creating relatable marketing content from real-life experiences and client interactions, emphasizing the significance of “writing to learn” and why creating authentic relationships and community is vital in business development. The discussion highlights the shift from the “era of followers” to the “for you era” in online content consumption, focusing on the need for genuine connections and impactful content. Practical advice on implementing systems for business success and fostering non-transactional community relationships is provided, showcasing how generosity and quality service can drive organic growth and referrals. Jessica also elaborates on her educational offerings, pricing philosophy, and the vital role of storytelling in creating meaningful engagement.
The Price and Value Journey is presented by John Ray and produced by the North Fulton affiliate of Business RadioX®.
Jessica Lackey, Jessica Lackey Consulting
Jessica Lackey is a strategy and operations advisor who blends business strategy, practical application, and a human-centric approach to create sustainable businesses. With a background in corporate leadership, McKinsey & Company consulting, and a Harvard Business degree, Jessica knows a thing or two about hustle culture and what it feels like to judge success by the bottom line…at all costs.
Now, she combines her deep experience in consulting, Fortune 500 operations leadership, and coaching to help businesses grow without sacrificing the well-being of their clients, team, and community.
To connect with Jessica, take her free Radical and Rooted Business Lifecycle Assessment, and learn about her services, including next steps, visit this link.
LinkedIn | Instagram | X (Twitter)
Topics Discussed in this Episode
00:00 Welcome to The Price and Value Journey
01:03 Jessica Lackey’s Professional Journey
01:58 Principles and Strategies for Small Businesses
02:40 The Content Continuum: Long Form vs Short Form
05:06 The Power of Writing to Learn
06:19 Engaging Clients and Building Authority
09:53 Story-Driven Newsletters and Client Insights
14:43 Newsletter Strategy and Client Implementation
17:52 Introduction to Community Building
18:45 The Power of Peer Support
19:17 Creating Meaningful Connections
20:06 Challenges and Solutions in Community Building
21:27 Monetizing Community Without Losing Trust
22:00 The Importance of Generosity in Business
26:24 Navigating the ‘For You’ Era
29:05 Jessica’s Community and Resources
31:44 Conclusion and Contact Information
About The Price and Value Journey
The title of this show describes the journey all professional service providers are on: building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire, and trying to do all that at pricing that reflects the value we deliver.
If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line and the mindset you bring to your business.
The show is hosted and produced by John Ray and the North Fulton studio of Business RadioX®. The show can also be found on all the major podcast apps. The complete show archive is here.
John Ray, Host of The Price and Value Journey
John Ray is the host of The Price and Value Journey.
John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.
In his other business, John is a Show Host and Producer and owns the North Fulton (Georgia) studio of Business RadioX®. John and his team work with B2B professionals to create and conduct their own podcast using The Generosity Mindset™ Method: building and deepening relationships in a non-salesy way that translates into revenue for their business.
John is also the host of North Fulton Business Radio. With over 780 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.
John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices
John is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.
If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to those clients. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset™, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.
Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver great value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.
The combination of all these elements is quite different for you compared to any other service provider in your industry. Therein lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.
If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.
The book is available at all major physical and online book retailers worldwide. Follow this link for further details.
