BRX Pro Tip: Ways to Leverage Your Interview Transcript
Stone Payton: And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, we just finished this morning doing a handful of very fun, enlightening, inspiring, informative interviews from the guests’ perspective. Let’s go through some ways that they can leverage their interview.
Lee Kantor: Right. I think it’s really important to encourage and even educate your guests on ways to leverage the interview once the interview is completed, and that might be done either through the email after their interview, you go, “Here’s some ways to leverage it,” but it also might be done maybe on a drip e-mail campaign where every few days, you remind them of, “Hey, here’s an example of how somebody leveraged their interview on Instagram,” or “Here’s a way that someone took a clip out on and made their own little mini podcast or did a frequently asked questions.” But to list some of the ways that a person can leverage their interview are, obviously, the podcast can be repurposed, transcription of the podcast can be used in a variety of ways, including twits, blog posts, articles, lots of ways to leverage the words. It can be placed on their website. It can be placed in their email newsletter. It could be shared. Actually, didn’t somebody do this, they took a clip and made it there hold music?
Stone Payton: Yeah. So, now, you’re an introvert, and you’re no social media genius. It’s not your superpower. Do you have like a go-to method? Just one that, you know, just anytime, you should always do this one.
Lee Kantor: Well, something that happened today after today’s interview, I saw on LinkedIn a friend of mine commented, said, “Oh, you’re having this person today on the GWBC Radio Show.” And what I did back was I thanked her. I said, “Yeah, she was a great guest.” I tagged her, and I tagged the other two guests that were in the interview. And I said that they can listen to that, and I put it the website for gwbcradio.com on the LinkedIn. So, I kind of held up the guest through my LinkedIn post, and share that, and liked it to help everybody that participated in the interview. So, you know, our way of doing most of this stuff is to hold other people up. But the people who have participated in the interview, that’s something else they can do is they can share their interview and just tag all the people that were in the show with them.
Stone Payton: I think that’s a marvelous idea. And I think that’s very endearing to people to shine the light on other people. You’re still to come along for the ride. You’re still the on that clip. But had a great opportunity to visit with and listen to Joe Smith today. You know, take a listen.
Lee Kantor: Right. But the thing is you have to educate and encourage the guests to do this because a lot of the times, they’re too busy, and they’ve moved on. So, if you show them the path, they will follow it.
