Creating a Unique Weather System
On a recent trip to Alaska, I was fortunate to enjoy spectacular views of Mt. Denali without the usual cloud cover which often shrouds views from below. That cloud cover is created because of Denali’s unusual height relative to surrounding peaks. Mt. Denali creates its own unique weather system, and there’s a vital analogy here for us as professional services providers.
The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®.
TRANSCRIPT
John Ray: [00:00:00] Hello. I’m John Ray on The Price and Value Journey, Creating a Unique Weather System. I’ve been away from the podcast for a few weeks and part of that time in Alaska. And it’s a fantastic trip, by the way, I highly recommend if you’ve never been there.
John Ray: [00:00:20] One of the highlights of our trip was seeing Mount Denali. At over 20,000 feet, Denali is the tallest mountain in North America, and it’s the third highest of the Seven Summits. The Seven Summits being the highest mountains on each of the seven continents. While Mount Everest is the highest peak in the world at 29,000 feet, Denali is the taller of the two. Now, in measuring mountains, height or high refers to feet above sea level, while tall is a measurement from the base to the summit.
John Ray: [00:00:58] Denali has a vertical rise of 18,000 feet from its base, in contrast to Everest, 12,000 feet. Because Denali is so tall relative to peaks in the surrounding geography, it creates its own weather system, which makes this mountain, in addition to its very cold temperatures, extremely challenging for climbers. We were extremely fortunate to see Denali on a sunny day. As more often than not, the mountain is shrouded in clouds.
John Ray: [00:01:34] So, how does all this apply to professional services? Well, there are those professional services providers who first seek to be people of value, freely sprinkling value to all those around them without worrying about what they’ll directly receive in return. They’re confident enough in their value that they know they’ll receive enormous long term rewards for this behavior. They make connections for others. They offer help to those coming behind them who will never be able to repay them.
John Ray: [00:02:10] Because of the value they throw off, you know you’re going to be better off just hanging around them, whether in-person or virtually. These individuals create their own weather systems, if you will. They draw others to them naturally and organically. And they stand much taller with substantially more authority than the surrounding peaks. Their practices are as large as they want them to be, and they have a fulfilling professional and personal life.
John Ray: [00:02:42] I’m John Ray on The Price and Value Journey. If you’d like to connect with me directly, you can send me an email, john@johray.co. And past episodes of this series can be found at pricevaluejourney.com. And I’d be honored, if you’re not a subscriber, if you would do that. Thank you so much for joining me.
About The Price and Value Journey
The title of this show describes the journey all professional services providers are on: building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire and trying to do all that at pricing which reflects the value we deliver.
If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line as well as the mindset you bring to your business.
The show is produced by the North Fulton studio of Business RadioX® and can be found on all the major podcast apps. The complete show archive is here.
John Ray, Host of The Price and Value Journey
John Ray is the host of The Price and Value Journey.
John owns Ray Business Advisors, a business advisory practice. John’s services include advising solopreneur and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their “grey matter,” such as attorneys, CPAs, accountants and bookkeepers, consultants, marketing professionals, and other professional services practitioners.
In his other business, John is a Studio Owner, Producer, and Show Host with Business RadioX®, and works with business owners who want to do their own podcast. As a veteran B2B services provider, John’s special sauce is coaching B2B professionals to use a podcast to build relationships in a non-salesy way which translate into revenue.
John is the host of North Fulton Business Radio, Minneapolis-St. Paul Business Radio, Alpharetta Tech Talk, and Business Leaders Radio. house shows which feature a wide range of business leaders and companies. John has hosted and/or produced over 1,300 podcast episodes.
