Lee
Trade Show Radio is a marketing tool that our clients use to invite a bunch of high-value prospects into their booth continuously throughout their trade show.
Stone
They really do get high-value prospects consistently throughout the day. When we do Trade Show Radio, unlike what we see in other booths, there are multiple folks in our booth, all day, every day. Attendees who are meaningful prospects, clients, referral sources, or key leaders inside related associations that are very important to the client. Our clients are having meaningful conversations throughout the entire trade show because of the radio work that we’re doing.
Lee
Our clients say that theirs is the only booth they’ve seen where every minute of the show is productive use of their staff’s time.
Stone
Absolutely. That’s what we do. Sometimes we do it for a day, sometimes we do it for 2 or 3 days in a row. We call it Trade Show Radio, but we also do this at conferences, expos and symposiums.
