Business RadioX ®

  • Home
  • Business RadioX ® Communities
    • Southeast
      • Alabama
        • Birmingham
      • Florida
        • Orlando
        • Pensacola
        • South Florida
        • Tampa
        • Tallahassee
      • Georgia
        • Atlanta
        • Cherokee
        • Forsyth
        • Greater Perimeter
        • Gwinnett
        • North Fulton
        • North Georgia
        • Northeast Georgia
        • Rome
        • Savannah
      • Louisiana
        • New Orleans
      • North Carolina
        • Charlotte
        • Raleigh
      • Tennessee
        • Chattanooga
        • Nashville
      • Virginia
        • Richmond
    • South Central
      • Arkansas
        • Northwest Arkansas
    • Midwest
      • Illinois
        • Chicago
      • Michigan
        • Detroit
      • Minnesota
        • Minneapolis St. Paul
      • Missouri
        • St. Louis
      • Ohio
        • Cleveland
        • Columbus
        • Dayton
    • Southwest
      • Arizona
        • Phoenix
        • Tucson
        • Valley
      • Texas
        • Austin
        • Dallas
        • Houston
    • West
      • California
        • Bay Area
        • LA
        • Pasadena
      • Colorado
        • Denver
      • Hawaii
        • Oahu
  • FAQs
  • About Us
    • Our Mission
    • Our Audience
    • Why It Works
    • What People Are Saying
    • BRX in the News
  • Resources
    • BRX Pro Tips
    • B2B Marketing: The 4Rs
    • High Velocity Selling Habits
    • Why Most B2B Media Strategies Fail
    • 9 Reasons To Sponsor A Business RadioX ® Show
  • Partner With Us
  • Veteran Business RadioX ®

Patent Attorney Ben Peeler

October 7, 2024 by angishields

Ben-Peeler-Featurev3
Cherokee Business Radio
Patent Attorney Ben Peeler
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

Ben-Peeler-banner

Ben-Peeler-hsMr. Ben Peeler provides his services to clients for real property, intellectual property, and general corporate matters. As a licensed Patent Attorney, Mr. Peeler is eligible to prosecute patent applications to the U.S. Patent and Trademark Office on behalf of his clients.

Mr. Peeler also has experience assisting clients with trademark and copyright issues in both the transactional and litigation settings. Mr. Peeler works with clients on a variety of software and technology issues, from licensing to works-for-hire. In addition to intellectual property matters, Mr. Peeler has also assisted many clients in the litigation of real property and home construction matters.

A Georgia native, Mr. Peeler graduated from the University of Georgia with both a bachelor’s degree in Microbiology and a J.D. While in law school, Mr. Peeler worked on intellectual property and general contract matters for a multinational financial technology corporation and represented Gwinnett County.

Mr. Peeler also served as the Executive Editor of the Journal of Intellectual Property, and the Events Coordinator of the Intellectual Property Law Society. After graduating from Law School, Mr. Peeler served a term as a judicial clerk to the Honorable Judge Wilbanks in

A resident of Canton, Mr. Peeler enjoys playing chess, cooking, and watching the Dawgs in his free time.

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Woodstock, Georgia. This is Fearless Formula with Sharon Cline.

Sharon Cline: Welcome to Fearless Formula on Business RadioX, where we talk about the ups and downs of the business world and offer words of wisdom for business success. I’m your host, Sharon Cline, and I haven’t done a show in like a month, so I’m so happy to be back at the studio. I’ve been missing my chit chats with various people here in Cherokee County, but today I’m excited to chit chat with an attorney with the company. I guess it’s called Field Connolly Walker LLP.

Ben Peeler: Flint. Connolly and Walker. That’s right. We’re a we’re a law firm in downtown Canton.

Sharon Cline: That’s right. This is Ben Peeler. He’s an attorney. And I just asked him what the difference between attorney and lawyer is, because I don’t know the difference. So why don’t you explain? Sure.

Ben Peeler: Well, there there is no real difference between an attorney and a lawyer. I’m sure. You know, back in the 1610, in England where, you know, we get all this, all of our legal system from or 90% of it. Um, there was some, you know, very critical difference. And if you called someone a lawyer and they were really an attorney, you would have to get into a duel.

Sharon Cline: But these days, they don’t do that. That’s right.

Ben Peeler: The the biggest difference is if you’re in Georgia, sometimes you’ll be called a lawyer. Um, and if you’re in New York, you’ll be a lawyer.

Sharon Cline: That’s about it. But they all do the same thing. That’s right. Ben, you are a Georgia native.

Ben Peeler: That’s right. I grew up in Sandy Springs. Um, was born in a hospital that doesn’t exist anymore. It was Dunwoody Hospital. Um, and lived in Sandy Springs, uh, until I went to UGA for undergrad. And then, because I couldn’t figure out what else to do, I went to UGA for law school.

Sharon Cline: Because you just weren’t sure. You just didn’t have that 100% know my direction kind of thing.

Ben Peeler: Oh, absolutely. I, I thought that I would go into medicine. Um, up until about my junior or senior year of college and then realized that that was not going to happen. Why?

Sharon Cline: Why did you realize that?

Ben Peeler: So I’m the only attorney in my family. Um, I didn’t have any sort of idea about what attorney. What being an attorney looked like. I didn’t know, really. You know, I didn’t know any attorneys, really. Most of my family were in medicine, and I figured I would follow in their footsteps until I spent a lot of time hanging out and, uh, shadowing with, uh, various doctors of different specialties. And they were all, you know, very wonderful people. Um, and it was, but I realized very quickly it was something that I was not cut out to do. Um. Do you know the work and the the patients and everything? Um, and medical school just would not have been for me. And so I had to take a very quick about face and figure out what I was going to do. Um, because my, my undergraduate degree was in microbiology. It was way too late at that point to change majors. And so I had to sort of roll with the punches and adapt and figure out what I was going to do. And, um, uh, I had basically decided that I was going to take a bunch of, you know, standardized tests out of, out of after finishing college. Um, while I did that, I spent a year working at a liquor store and stocking the shelves. I was not very good at that. Um, but I took the, uh, the Lsat, which is the law school test, and, uh, did well enough on that, that I figured, hey, you know, maybe I can stick around Athens for a couple more years. And so that’s what I did.

Sharon Cline: So when you were, um, contemplating law school, do they ask you to specialize in a particular kind of law? A particular kind of law?

Ben Peeler: No. So that’s one of the things that I think is very interesting about going to law school and being a lawyer is, you know, the person that negotiates LeBron James’s contract. Um, and the person on the Supreme Court and, you know, someone that you see, you know, commercials or advertisements for on the subway, they all got the same degree. Um, you know, sometimes from the same school. Um, the, the when, when you’re a first year, what’s called a one-l in law school, you take a standardized sort of regiment of courses, you’ll take your first semester. Um, and this is true pretty much any law school you go to across the country. Um, but at Georgia, at least, you’ll take torts, contracts and civil procedure and legal writing your first year. Everybody does it. Um, your second year, you get to, you’ll take, uh, constitutional law, criminal law. Um, and then you get to pick something else that, that you want to take. And, um, you know, Georgia is a really great law school. And so they offer all kinds of directions that you can go to. But, um, it’s really sort of up to you like, what.

Sharon Cline: What what resonates with your heart or exactly.

Ben Peeler: To figure out. You know, I like this. I don’t really like this. I learned very early on, I do not like criminal law. So I stayed away from that. Um, and I found out, um, pretty early on that, that I liked intellectual property, um, you know, going into law school, like I said, I didn’t know any lawyers. I didn’t know really anything about the law. I didn’t know what a tort was. So that was an interesting first day of that class.

Sharon Cline: I bet there’s so many. I mean, it’s just the idea of understanding all of the different laws and reasons we have them and how complicated they can be and how litigious this whole world can be. I imagine it’s overwhelming.

Ben Peeler: Yeah. You you know, I think that’s a big part of what going to law school is about, is it’s not training you to be, you know, a lawyer in the sense that as soon as you get out, you’re ready to, you know, get into practice and get into court. Obviously, they prepare you a little bit for that, but mostly it’s about how do you think, like a lawyer and how do you think in a way where you can, you know, make an argument, make a argue a position and serve a client? But before you, you know, realistically, it took me about a year or so out of out of law school and clerking to, um, really understand the business side of law. That’s something that they don’t really cover. True, true.

Sharon Cline: Because you are going to potentially I mean, you you have to understand the law, but then you have to understand how to navigate a business of law. Exactly. Which is fascinating too. It’s like being a doctor. But then you have to figure out the the part of you that is like the the doctor’s practice. You’re going to be on your own, or are you going to be part of a family practice or how are you going to contract yourself out or whatever? Exactly. It’s a lot. Yeah.

Ben Peeler: And I don’t think that it’s something that they cover in medical school, from what I understand that at least. And but yeah, in law school, 90%, 95% of what you learn, um, is not, you know, how do you file something with the court? Um, how do you talk to a client who’s angry about, you know, how their case is going? Um, you know, how do you how do you get business? How do you get a new client in, um, that’s something that you have to learn when you’re sort of when you’re already out, when you’re when you’re in practice, sort of on the streets, so to speak.

Sharon Cline: When you talk about intellectual property, it’s so interesting because it’s not like we’re talking a physical something sometimes. Right. So how do you how do you okay. Explain, if you don’t mind what intellectual property is. Sure.

Ben Peeler: So the best explanation that I can come up with to differentiate, um, you know, real or personal property with intellectual property is if I have an apple and I eat the apple, or I grow the apple, or I sell the apple, you can’t have the apple. Just, you know, by the laws of physics, if I have it, you can’t also have it. But the same isn’t true for an idea or a song or a story. Um, you know, or a trademark, anything like that. If I tell you the story now, there’s, you know, functionally, there’s two copies of the story in the world. And if you tell somebody, it can go on. And me having the story doesn’t stop anyone else from holding on to it in the same way it would for something physical. So, uh, law sort of developed around how do you protect something that, that, you know, we want artists to be able to, to profit from their work. We want to encourage, you know, in the sort of, um, John Lockean, um, you know, Adam Smith style of, of capitalism and, and, um, sort of the ideals of the free market and, you know, enjoying the fruits of your labor. How do we allow somebody who creates something to enjoy the fruits of their labor. If somebody can take those fruits without, you know, physically lifting them off the ground. Um, and so that’s where intellectual property came from. There’s sort of three. Well, no, there’s four big, um, I guess branches on the intellectual property tree. Um, as I said before, there’s trademarks, which has to do with, um, protecting the identity of your business. So if your business, you want, um, to let people know that a product or a service is yours and you want to stop competitors from passing it off as theirs. Counterfeiting, that sort of thing. Um, you know, this sort of, sort of whole idea came about in the, um, you know, the Middle Ages where they would people would blacksmiths would stamp their work or artisans would stamp their work bread.

Sharon Cline: I heard bread companies would put their own like, like almost logo on top of bread when they baked it so they could say it was theirs.

Ben Peeler: Right. Yeah. Some some identifier of source so that, you know, people know, hey, this is good quality because I made it. Um, but I don’t want other people to take this mark that I’ve come to identify it as mine and use it because they might not have as good of a quality as I do. So that’s sort of where trademarks came out of. And as you sort of said now, a lot of, a whole lot of things can be a trademark. Obviously you’ve got, you know, the, the pretty standard ones, like the word um, Amazon is trademarked, um.

Sharon Cline: Even just the word, but not just the logo. Exactly right.

Ben Peeler: Just the word can be a trademark. The logo can be a trademark. You know, you think Apple the the you know, the picture of the apple with a bite taken out of it. Um, that alone is a trademark. Things like colors can be trademarks. The John Deere tractors That green. Yeah. That’s trademarked. Interesting sounds can be trademarked. The Taco Bell ding. That’s trademarked. You know, if I, if I open up a taco stand, I can’t use that same ding to advertise my my tacos. Um, I am sure.

Sharon Cline: Every place I look there is some trademark associated with some even Business RadioX with their own trademark.

Ben Peeler: Absolutely. Yeah. And they’re very important. Um, but they’re just, like I said, one branch of the intellectual property tree. Um, you’ve also got copyrights, which are basically any sort of work of they typically fall into works of art, but really any sort of work of creativity. Um, you know, books, songs, poems, it can if it can be. I’m going to get a little technical. Um, if it can be fixed in a what’s called a tangible medium of expression. So anything creative that can be fixed in a tangible medium of expression, that means paint it on a wall, put on a CD, um, you know, a photograph.

Sharon Cline: Something that you’ve created that’s out of your mind and actually into the world, into.

Ben Peeler: The world, and that someone else can look at and experience what was what, what was in your mind. Wow. Um, all.

Sharon Cline: Of these definitions are so important, right? Because someone could come and say, well, I mean, they didn’t do this. It’s just because it exists here doesn’t mean that it’s this. I could just imagine someone trying to use semantics. Oh, yeah. To make it seem like they’re not doing something wrong. Well, that’s.

Ben Peeler: Our job, you know? Yeah, in a sense, that’s, um, you know, sometimes when you don’t have the facts on your side, you’ve got to really wiggle the law to try it, to try and, um, get your client out of a jam, but, um, yeah. So copyrights, um, those, those are more, more so for sort of artistic works, but anything creative. The bar is basically as low as a phone book. If it’s any more creative than a list of names and phone numbers in alphabetical order, it can be copyrighted.

Sharon Cline: Okay.

Ben Peeler: Um, the third branch are patents. Um, without getting too deep into it, that’s one of the things that I specialize in. Um, uh, patents are basically a contract between you and the government to say I’ve invented this thing. Um, utility patents, which are the most common kind, are, uh, have to do with inventions. They’re what you typically think of with a patent, you know, something that you’ve created that’s useful and helps people. Um, and a patent is basically a contract with the government that says in exchange for me telling everybody else how this thing works, um, the government will give me a monopoly on my my invention for 20 years. Realistically, it’s more like 17 years. But, um, in essence, that’s what it is. It’s. I’ve invented this thing. I will tell everybody else how this thing works so that when my monopoly expires, everyone gets to use this thing. Everyone gets to enjoy sort of the benefits of my of my creativity, my ingenuity. Um, but for now, because we’re trying to protect that idea, protect, um, incentivize people to spend the time, you know, tinkering. You think of the person tinkering in their garage, right? They invested time, they invested money, and they invested their, you know, intellectual capabilities into making this thing. We want to be able to reward them, and not just as soon as they make it. Someone else comes along and gets to use it without. Yeah, they don’t.

Sharon Cline: Get to profit if in some way, you know, for their own inspiration and hard work. Got it. Exactly.

Ben Peeler: So. So that’s a patent, a utility patent. There’s also design patents, but they’re they’re a little bit more niche. I don’t really need to get into it right now. And then the fourth big branch are trade secrets. And I know getting getting close to Halloween.

Sharon Cline: And there’s attorney client privilege too, right. So you’re going to have some trade secrets. What’s an example of, like, a fake trade secret, one that doesn’t get you in trouble?

Ben Peeler: Well, I can I can give you an example of a of a real trade secret that I don’t know the secret of. So we’re all good. Okay. Um, the the formula. Well, there’s two, I guess. Since we’re in Georgia, I’ll say the Coca-Cola secret formula is a trade secret, right? I know that that they have a secret formula, but I don’t know what it is. So as long as they try to keep it a secret, They can protect it. And I can’t, you know, sneak into their office, try and crack the safe to get to get to it. Okay. Trade secrets are sort of the flip side. The other side of the coin of patents, right? Patents. Are you telling everybody how this thing works? Trade secrets are. Nobody can know how this works. Um, because, again, I’ve spent time and, you know, money and intellectual capability to develop this, um, this ingenuity. Right. This way of doing business, this chemical, this whatever. Um, and so people should be punished if they try and, you know, break, break the secret. Uh. Got it. So, yeah, WD 40 is the other. Oh, the other example of a of.

Sharon Cline: A trade secret.

Ben Peeler: Right. How how what the formula of that is.

Sharon Cline: So how often are you defending The okay, my brain runs very fast, so I’m trying to articulate what I mean. No problem. So let’s say that I have my own podcast here, Business RadioX. And I want to use a quick, uh, sound from Joe Rogan’s podcast because it applies, right? I’m taking his voice and putting it into my podcast, but that’s his voice, right? Am I allowed to use that?

Ben Peeler: So you’re touching on something that’s that’s very important, especially like you said in sort of today’s media environment, um, you know, streaming and YouTube and podcasts, people can take.

Sharon Cline: Lots of things, right? You know.

Ben Peeler: Um, uh, this comes up a lot. It’s something called fair use. Um, and this applies to, uh, mostly pretty much copyrighted material and trademarked material. Um, you know, think, you know, you watch SNL and they have, you know, maybe target or something, right? You know, target isn’t sponsoring that skit, but they can still use it. Fair use is, you know, we’ve recognized that there are limits to protection for intellectual property and that there are some times when you’re using it where it’s not, um, harming the creator of it in the way that we, you know, the way that we want to protect them. So, um, an example of fair use that you’ll see fairly often is, uh, or particularly on things like YouTube are commentary or criticism. You know, if you, if you’re providing commentary, if you’re, you know, reviewing a movie, you can show parts of that movie, you can show, uh, parts of that podcast, you know, whatever, whatever it is that you’re commenting or reviewing, because otherwise how could the people that you’re giving the review for know what you’re talking about? Um, but, you know, your review isn’t a substitute for the movie. People aren’t watching your review View normally aren’t watching your review instead of watching the movie, they’re watching your review because they want to know what you think about the movie.

Sharon Cline: So it’s okay to use a clip of or just in the background or whatever, a little bit of the movie, right? Yeah.

Ben Peeler: To to explain.

Sharon Cline: Context. Right.

Ben Peeler: To explain what you’re talking about. Um, another example is things like parody or satire. Um, there’s the sort of quintessential case in, in the legal world for for parody and satire is the song Pretty Woman by Roy Orbison. Okay. Uh, two Live Crew did a cover of that song. Um, but a parody of it, um, where instead of Pretty Woman, it was big hairy Woman. Um.

Sharon Cline: What? I have missed that in my history of life. I don’t know how I’d never heard of this. Okay. Go ahead. Sorry.

Ben Peeler: But it’s it’s a pretty funny. Um. It’s a pretty funny parody. But, yeah, the the record company who owned Pretty Woman sued two Live Crew saying, hey, that’s that’s our song. You can’t, you know, you. And obviously they used a, a big portion of the Pretty Woman song. They used, uh, enough to make you think that they were covering Pretty Woman. Mhm. Um, and, uh, two Live Crew was successful in arguing. No, it it’s a parody. We’re allowed to make fun of this thing. We’re not. You know, people aren’t wanting to listen to Roy Orbison and then saying oh, well, you know, two Live Crew will do. It’s they want to listen to someone make fun of Roy Orbison and and you’re.

Sharon Cline: Allowed to do that.

Ben Peeler: And you’re allowed to do that and sort of that’s where, at least for me, the really fun, intellectual part of it gets in because in the case of parody, You want to get as close as you can to the thing that you’re making fun of, because it’s not. It’s not a good joke if the people watching can’t tell what you’re making fun of.

Sharon Cline: Like Weird Al Yankovic doing all that kind of parody of Michael Jackson and everything else, you know?

Ben Peeler: Exactly. And in Weird Al’s case, I think he gets permission from the artist, but it’s more of a respect kind of thing. He just wants to be respectful and make sure the artist you know is okay with their song being made fun of. But he legally, in all you know, I don’t want to make a blanket statement, but in nearly every case, he probably could get away with making the song without their permission.

Sharon Cline: He just he just asks out of respect. I mean, that’s great. Exactly. Well, so can someone’s voice be trademarked? Like, um. Oh, gosh, who’s got an amazing voice? All right. Let’s say Demi Moore has a very distinctive sort of raspy sound. Can her voice be trademarked in some way where someone can’t take it and use it for something.

Ben Peeler: So that gets into it’s a very good question, and it gets into what are called the your rights of publicity, which are very related. It’s sort of an offshoot of this copyright, this intellectual property and how it and it’s how it relates to sort of your rights as a person. Um, obviously this is a huge topic right now with all, you know, AI coming out where you can get AI copies of, you know, celebrities singing songs or, um, you know, even paying a.

Sharon Cline: Bunch of things they’d never say in real life. Right?

Ben Peeler: Exactly.

Sharon Cline: How do you deal with that?

Ben Peeler: It’s tough. Um, you know, sort of. Practically speaking. Um, it’s a violation of your right to publicity. You know, if if I, Um, have, you know, an eye of Demi Moore’s voice saying something or singing something and that she didn’t sing. You know, just philosophically, we can understand. That’s not fair. That’s not right. Um, and she has a right to her image. This is coming up to, you know, we’re hitting a lot of topics is coming up to, you know, college sports with the name, image and likeness. Um, you know, developments that are happening there that, um, we have a right to our our name, our image, our likeness. Uh, you know, what our voice is. And and that’s that’s something that is in a very sort of cutting edge area of the law right now. The law is a little slow to catch up to technology. The law is almost always way behind technology and just barely catching up before the new sort of technological advance happens. But um, but yeah, the, the. So to get back to your original question, um, you wouldn’t necessarily copyright your voice, um, or excuse me, trademark your voice. Um, but you would have a right to the use of your voice. And so if someone else tried to use it, um, to, you know, to promote something or just to just to use it, um, you would, you would be able to, to stop them and.

Sharon Cline: Well, so I’m thinking about how much is okay. Let’s say, for example, I go on TikTok and someone has got a little quick screenshot of someone else’s TikTok and they want to talk about what the story is. Those things are okay. I mean, this is like happening, like you said, real time all the time. And the law cannot predict that there’s going to be AI or TikTok where these things come up. So they do have to catch up, I imagine. Oh yeah. But are those the kinds of cases that you specifically deal with?

Ben Peeler: So those those are among the case types of cases? Yes. We, um, you know, we deal with on on both the plaintiff, the, the person bringing a lawsuit and the defendant, the person defending a lawsuit. We, uh, both bring cases for people and defend, uh, people in a variety of intellectual property issues, um, copyrights trade. You know, there’s a trademark dispute. Someone, um, you know, someone has a business name that they’ve been operating under for 15 years, and then they find out that somebody else in Tennessee or somebody else in Mississippi or wherever is using that same name and just started. And, you know, customers are being confused. They, you know, Google. I’m just going to make up a name, you know, um, you know, A1 delivery or something, you know, Um, they, uh, you know, they’re googling for that. And then the business in Mississippi comes up, and they what? They wanted the business in Georgia. Um, you know, you we, we assist people in, in those sorts of cases with help with, you know, protecting their, their mark, protecting their the name of their business. Because, you know, if people don’t if you can’t protect the name of your business, ultimately that is your business.

Sharon Cline: Wow. Okay. So is there a particular case that you’ve worked on that is sort of the one that stands out in your mind, something you think about a lot or was specifically like either the most challenging, the most rewarding. Is there something that sort of, I don’t know, takes up space in your mind more than something else?

Ben Peeler: Oh, gosh. Um, that’s a that’s a hard one. I I’d have to think about that. You know, every case is so unique and has its own sort of challenges. And, you know, there’s times where, um, there’s there’s times where it’s, you know, looking rough, and then and then you pull out and you’re like, wow, we killed it. We we did great on that. Um, you know, we I work with an office of just absolutely fantastic lawyers and fantastic people. Um, and so for for any given case, I there’s a few that probably come to mind. I don’t I don’t necessarily want to get into specifics about, you know, what what they were about just, um, you know, trying to trying to be respectful of everyone’s privacy, of course. But, um, yeah, there’s, um, there have been an interesting patent case that I worked on that involved, um, that that involved sort of this software that was, um, sort of on the cutting edge of, of assisting businesses in, um, in their, their marketing efforts and sort of the challenges of something that cutting edge, trying to get that going with the Patent and Trademark Office the USPTO got you. And yeah, they’re interesting trademark cases. Um, the but the other thing that I do as well is, you know, we do a little bit of just general litigation. Um, so anything really involving a business, you work on a lot of construction cases. Um, and just, you know, just business disputes between businesses or between business partners.

Sharon Cline: What do you think you’ve learned about humans, human nature? Uh, in your, your, um, interactions with people?

Ben Peeler: Wow. Uh, really pulling out the the deep ones, huh?

Sharon Cline: That’s what fearless formula is all about.

Ben Peeler: No, it’s it’s a great question. Um, what have I learned about human nature, I think. I think part of it is that people can be a little quick to, um, they can be a little quick to judge, and they can be a little quick to sort of want justice or want, um, I guess a quick resolution to things without, you know, without understanding, you know, the sort of the legal processes is ever moving, but it is ever slow. And so one of the things that I always try and tell people when, when they start off with is when they start off with us is, you know, this is not going to be, you know, an easy breezy process. And unfortunately, there are probably a lot of lawyers that will tell you otherwise, you know, that will try and sell you and say, you know, sign up with us. You know, we’ll get you won’t have to do anything. Um, that’s not how it works. Um, but, you know, slow and steady wins the race, as they say. Um, And so we usually come out pretty well. But but I think people. From what I’ve observed, um, I think people are generally fundamentally good and that they want justice and that very few times, in very few cases that I’ve worked, there has ever been a bad guy. You know, most of these are just people with all kinds of life stresses.

Ben Peeler: Um, you know, outside of the case that we’re working on that have their own problems in their lives. And, you know, we we see a piece of it, but they’re not they’re not the villain. You know, it’s easy to it’s easy to tell yourself, particularly when you’re on the other side of a case with someone, when you’re in a fight with somebody, that they’re a villain and that you’re a hero. But part of our job is to stay objective. You know, Abraham Lincoln said, whoever hires, you know, represents themself as an attorney has a fool for a client. Our job is to sort of stay objective and stay sort of outside and be able to see, um, sort of the big picture and sort of take the emotion out of things. And I think that, um, being in that role, you do get to see, you know, that ultimately, you know, we have a duty to our client, but that that our client is just a person dealing with another person. And at the end of the day, people don’t typically want to fight, they want to get along. And so if you can help them do that, I think that’s um, I think that’s that’s sort of what we’re here to do.

Sharon Cline: How challenging is it to keep your emotions out of of your. Um, I don’t know. I want to say work, but being able to relate to people who are in a very highly charged emotional state, because oftentimes we’re talking about money, right? So and money just kind of can, can bring out some of the worst in people. So how do you keep yourself from becoming emotionally involved? What do you do?

Ben Peeler: Well, you know, I think that’s a great observation that, you know, a lot of the times people come to us in sort of highly charged circumstances because money is involved and they want, you know, people care a lot about their money, of course. And so keeping keeping out of that emotional state, I think, is, is not terribly difficult because it’s not it’s not my money. Right. Okay. Um, and I can sort of be a little bit more objective and say, hey, you know, um, there, you know, you’re, you’re out, say $20,000 and they’re offering you 15. I get $5,000. Is a lot of money. Yeah, but maybe it’s worth it to buy your peace sort of thing.

Sharon Cline: Interesting, interesting.

Ben Peeler: So, you know, keeping myself out of it, out of sort of the emotional state is usually not that difficult. Um, particularly, you know, because I view my job as sort of being a counselor of some sort. You know, sometimes attorneys are called counselor, and it’s certainly not in the same way that, you know, a therapist or something is a counselor, but a little bit. But, yeah, we’re there to give advice and we’re there to help sort of simmer people down. And, you know, they can they can be upset and they can yell, um, and then at the end of it, I know they’re not yelling at me. I can sit down and say, okay, now that we’ve got that through, let’s move forward. Let’s figure this out.

Sharon Cline: Several years ago, I saw this series. It was like a limited series. I think it might have been on HBO. It was called The Night Of, and it was about this, uh, gentleman who met this girl, and he went home with her. And the next morning she was killed. She had been murdered. And he didn’t he didn’t recall anything that had happened. So of course he was arrested. And the issue that his attorney, who was played by John Turturro, which I think I’m saying his name correctly, um, he was he was saying to this guy, this guy is like, I’m innocent. And his attorney, John, was like, it really doesn’t matter if you are or not. It’s what can be proven as enough to give people doubt of your of your innocence. That’s. So he just kind of kept this. This kid kept saying, you know, but I didn’t like what about the fact that I didn’t do it, you know, and he was like, you really just need to kind of give up the idea that even though you believe you’re innocent, you know what? Can someone else encourage a jury to believe, you know, and can that be proven or disproven? Really? It’s like how it’s the way that the truth can be used, or the way a perception can be used to make you look kind of guilty. And I just remember that feeling of dread I had in my stomach, like, what if I were in this situation and it sure looked like I did something bad, but I know I didn’t. How would I be able to fight? Because there is this this feeling in me like the truth is the truth, you know? Right, right. But it really doesn’t apply in, um, when you’ve got a law that can be, I don’t know, maybe not manipulated. I don’t know if that’s the right word, but the perception of of the truth can be used in a way that doesn’t work for you. Is there anything that surprises you about your your profession in this way?

Ben Peeler: Sure. So so that sort of, you know, on on that point, it’s why basically any lawyer will tell you, you know, if you’re arrested, ask for a lawyer, don’t, you know, have your have your rights read to you and plead the Fifth Amendment. Um, don’t don’t tell the don’t tell the police anything. Because even if you’re well-meaning, their job is to solve the case and find a find a suspect and get them, you know, get them arrested and then get them ultimately convicted of the crime. They’re not there to sort of they’re not there to help you. Um, they’re there to help society. Yeah, they’re there to help solve the case. So, you know, that’s why the golden advice, if you were ever arrested, you know, be quiet. Don’t don’t tell, don’t tell anybody anything except that you want a lawyer. Um.

Sharon Cline: Would you do that? Would you do that if you were arrested? Would you be like, I need an attorney? Oh, absolutely.

Ben Peeler: Like, you know, like I said, number one, I don’t know. I do not specialize in criminal law. Right. And just like we were talking about before, when it’s your own case.

Sharon Cline: Yeah. You’re not going to be.

Ben Peeler: The emotions come into it and you’re convinced and you’re saying, well, if I just make this argument or if I just, you know, present this, then everyone will know that I’m innocent. And when you have someone, you know, looking over your shoulder who has more experience than you and is more objective than you to say, having someone there to say that’s not a good idea is when you’re when you’re playing with your your freedom, you know, it’s priceless.

Sharon Cline: Stakes are too.

Ben Peeler: High. Exactly. Um, the the the plot of the show that you were just talking about reminded me of a of a story that I’d heard. You know, people, attorneys always trade old, you know, war stories. They call them war stories. Yeah. Um, and I heard one about, uh, about an attorney that was representing a defendant in a murder case, and, um, he was fairly certain that his his client was guilty. Um, they had a lot of evidence against them. Um, and so he went into the last day of the trial, and he decided that he needed he needed a Hail Mary, that they weren’t going to be able to get out of this on a technicality. And so he is making his closing argument, and he ends it with something along the lines of, um, and, you know, ladies and gentlemen of the jury, I can promise you that my client is not guilty. And you know how I can do that? Because the victim is going to walk through these courtroom doors right now. And he pointed at the doors of the courtroom, and the jury all turned, you know, and looked. And, of course, nobody walked in, right? You know, nobody came through those doors. And then he said, ah, but you see, you thought that I might be telling you looked you thought that I might be telling the truth. You thought there was a chance someone would come through that door. That’s what a reasonable doubt looks like. You for one second. You had a doubt that that the that that there really.

Sharon Cline: Was a victim.

Ben Peeler: Right. And so they go back and deliberate. The jury goes back, and then they come back out some hours later and they find his client guilty. And afterwards he goes back and he says, well, you know, well, why did you find him guilty if, um, if you all looked and the foreman of the jury says, yeah, we all looked, but your client didn’t.

Sharon Cline: Oh. Ooh. I need a minute. Yeah.

Ben Peeler: And so that, um. Wow. Yeah, that that story always stuck with me about, you know, the idea of a reasonable doubt and what that looks like to different people and how you introduce that, um, in a case, obviously, you know, we deal with civil cases, right? So the burden is a little different, right? Um, but you’re always even in a civil case, you know, where you have to convince a jury or you have to convince a judge. In some cases, you’re always looking for that one little piece, even if even if you’re not going to, you know, even if you feel like you’ve you’ve got a stinker. You’re always looking for that one little piece that can maybe break it for you. Yeah.

Sharon Cline: Uh, what do you think people don’t know about what it’s like to be an attorney like you are? What would you want people to know? Do they have misconceptions of what it’s like to be an attorney?

Ben Peeler: Um. You know, I think that a obviously, you know, I’m going to come out and say it. Attorneys are not the most popular people. Um, there, you know, there are a lot of great attorney jokes. Um, I don’t know if I can even say a lot of the ones that I know on the air, but, um, you know, I think that the thing that, that maybe most people don’t know is that it’s at the end of the day, it’s a job like any other. Um, you know, we’re certainly not, you know, these, you know, ivory tower, um, you know, people that that look down on everybody else and. Yeah.

Sharon Cline: Infallible.

Ben Peeler: Right. Exactly. Yeah. Everybody makes mistakes. Yeah. Um, and a lot of our I would say a lot of our job is not, you know, showing up. This differs, you know, attorney to attorney, but a lot of the times you’re not showing up to court every day to argue to the judge. You’re trying, at least in my line of work, trying to work out between two people that have a problem. You’re there to figure out the solution without, you know, costing your client as little money as possible. Um, you know, there are some attorneys out there who, you know, like every profession, there’s some, you know, there’s some unscrupulous ones who will, you know, bill their client for everything just to keep the case churning just so that they can keep billing. But, um, I think the really good ones, um, they’re there to save as much money as possible to, to stop the case, you know, as early as possible and to prevent it from, you know, becoming one of these Charles Dickens esque things where, you know, that’s.

Sharon Cline: Such a good concept that you just pointed. Yeah, that goes on and on. And I imagine you’re right that there are, of course, in every profession there are people who have nefarious intentions. But you’re saying for the most part, most attorneys and lawyers that, you know, are really they’re doing the best job they can for their client.

Ben Peeler: They’re there. And, you know, it’s sort of like doctors. They’re there to help you on one of your worst days. Um, you know, like, pretty much like going to the doctor unless, you know, you’re, um, you’re you’re you’re giving birth or something like that. Most of the time when you go to the doctor, you go to the hospital, you’re not having a good time.

Sharon Cline: Yeah, it’s a problem.

Ben Peeler: Right. And most of the time, the similar exception is adoptions. Most of the time when you’re going to an attorney, you’re not having a good time. There’s a problem and it’s usually an expensive problem. Yeah. Um, and so the really good attorneys are there to help guide you through, you know, I think I think a lot of people maybe only have, you know, hire an attorney, maybe once in their life or twice in their life, you know, and it’s probably one of the lesser experiences that they have, you know, that they’re having this bad problem. But our job is to, you know, be there for you and help you solve that problem.

Sharon Cline: What do you think your fearless formula is? In other words, you know, obviously everybody’s got we’re all human and have all of these different emotions. And fear oftentimes limits people’s lives. Um, in terms of the the legal world, I’m sure, because the stakes can be so high in so many different ways. There’s there is fear or, you know, maybe trepidation or dread. What is your fearless formula? How do you work around those feelings that so that it doesn’t hinder you?

Ben Peeler: Um, so I try and remember, number one, that, you know, I made it this far. Um, it can be easy to get wrapped up in, you know, the, the minutia of a problem that you’re working on. But if you sort of take a step back, take a deep breath, you know, and realize I’ve gone through a whole lot worse than this. Um, you know, I think back to, for example, when I was in undergrad, um, and didn’t know what I was going to do, um, had a microbiology degree that I didn’t think I was going to get any use for and was stocking shelves at a liquor store. And the other job I had was getting up at five in the morning to work at a restaurant, um, the breakfast shift at a restaurant. And just, you know, where I am now is, is, um, you know, I’ve come a long way since then. And so being able to sort of sit back and say, okay, I’ve made it this far. I’ve made it through challenges that are worse than this. Um, I’m here because I can think. Um, now, let me think about it is I think how I, you know, deal with deal with problems where I, you know, I’ll have self-doubts or I’ll have, you know, fears about. Well, what you know is this the is this the right step for me to take career wise? Is this the right step for me to take professionally, you know, personally? Is this the right. Um, we were talking a little bit earlier, um, that I had recently bought a house, um, first time home buyer. And, you know, there’s a lot of stress involved in that and the same the same idea, sort of stepping back and thinking, all right, I’ve made decisions in the past. I’ve made good decisions. I think I can make a good decision here. Let me just think about it. Is my so I would say my if you had to put it on a bumper sticker, I’d say my fearless formula is you’re good at thinking. Let’s think about it.

Sharon Cline: It’s a good one. Because basically what you’re saying is, I’ve proven to myself that I can solve problems, that I can use my best judgment I have. Obviously, my life isn’t complete disaster. You know, I’m able to point to instances where I had a tough decision and I reasoned it out and I made the best decision I could. There’s something kind of releasing about that, I guess, in a way, in that we all just make the best decisions we can in the moments that we’re presented them, and then you hope you’re okay to live with whatever the consequences of that. But if we are all just making the best decisions in the moment, what else can we be expected to to do? Right, right, right.

Ben Peeler: That we only get sort of, you know, we only get one moment at a time and we can use our past decisions, our past moments to help make this one. But, you know, time only moves in one direction and you’ve got to make a decision. Not making a decision is a decision. Yes. Um, and so, you know, sort of accepting that and accepting that a decision has to be made and that thinking about, okay, now that I know that I have to make a decision, let’s make it is, I think, like you said, freeing.

Sharon Cline: I mean, it’s so interesting because like you said, there’s this balance between being such a feeling person, you know, and living in the world of feelings, but then also, uh, detaching from feelings and using what you know intellectually to guide people. You have a lot of hats you wear.

Ben Peeler: I suppose. Yeah. There’s, um, you know, like, like anybody else, you know, I can get I can, um, you know, get excited, get mad, you know, whatever. I’m certainly not, you know, a robot, a robot. Yeah.

Sharon Cline: That’s good to know.

Ben Peeler: But, um, yeah, it’s all about, I think. Knowing, you know, through experience or intuition what hat you need to wear in that moment. Sometimes you know, your client just needs to just needs to yell or they just need to, you know, be angry for a little bit. And at that point, you know, nothing I learned in law school is helpful. They don’t need to know about, you know, the personal jurisdiction question or the Erie Doctrine or anything. They don’t need to know about that. They just, you know, they need to to have someone who can listen to them and say, okay, let’s fix it. And then sometimes they come to you and say, okay, you know, I’ve been sued. Here’s what’s going on. You say, all right, this is a classic case where, you know, we need to make a standing argument. Here’s the things that I need from you. It’s it’s all about, you know, having the experience and the intuition to know what hat you need to wear when.

Sharon Cline: Wow. Been your job or profession, I should say is really fascinating to me, and I’m excited to chat with you again at some point as we get further into the notion of intellectual property and AI and all of the advancements that seem to be happening even as we’re sitting here having this conversation, you know, um, that the world is moving so fast in a certain way, and to get the law to keep up with it is is challenging. But as as time goes on, I imagine we’ll be making more precedences regarding.

Ben Peeler: Absolutely. That. Absolutely. There’s that’s something that I actually write about a lot on our firm website. Um. Com has a section for blogs, and I have a one that I keep try to keep active. Um, where I discuss developments and things like, uh, the Copyright Office allowing AI art and how they handle that, or the patent office and how they handle patents that were drafted by AI or involve AI.

Sharon Cline: Good lord. Okay. I just before we go, I wanted to ask you if you’ve heard about this. There’s a program that is an AI program that if I were to type up a bunch of notes from a lecture. I can upload all of those notes, and it gets translated into podcast form, where two people are speaking and they’re explaining in a conversation style the notes that someone took off.

Ben Peeler: That’s freaky.

Sharon Cline: It is. I’m just like, where? Where do we go from here? I just can’t my brain cannot keep up. But it sounds amazing because it’s spoken. It’s not told in like a dry way. It’s almost like you’re just listening to a conversation and you can learn in a different way. Yeah, well.

Ben Peeler: It reminds me of, like, Blade Runner, where at some point you’ll have, you know, the AI summary, you have a lecture and then you have the AI make a summary of it, and then you upload that summary to the podcast AI format. Yeah. Format. And then you have another AI digested and summarized that it’s like you have the computers talking to the computers.

Sharon Cline: And making a movie out of it. Oh, Lord. It’ll be so fascinating to to observe. We’re in a very interesting time right now.

Ben Peeler: Oh, absolutely. I’m a I’m a big sci fi guy. And, um, you know, there are all these questions that get asked about, you know, our place in a world with AI and computers. And, you know, what does it mean to be alive? We I could talk for an hour.

Sharon Cline: I know right about that. Well, I want to thank you so much for coming to the studio. It was somewhat of a last minute addition into my my fearless formula world, but I’m so grateful to have had a moment to chit chat with you, because on the times that I see you, we’re usually very distracted and surrounded by lots of people. So anytime I get a moment of one on one here in the studio and get to ask some deeper questions, I really feel like I get to understand someone a little bit better. And so thank you for being so generous.

Ben Peeler: Absolutely. I had a phenomenal time. Thank you again for having me.

Sharon Cline: Of course, if anyone wanted to get in touch with you, how could they do that?

Ben Peeler: Sure. So, um, you can call our. I work at the. As I said, at the Flint, Connelly and Walker firm in downtown canton. You could give us a call at (770) 720-4411. You can shoot me an email at BPR at law firm.com. Um, or just look me up on the web. Um, I think you can find me there. I don’t I don’t do a whole lot of social media stuff. Just never been my thing. But, um. Yeah, those those are the. Or just call our office and and ask for me, and I’m helping. I’m happy to, you know, help any way I can.

Sharon Cline: Well, Ben Peeler, thank you so much for coming to the studio today. Yeah.

Ben Peeler: Thank you Sharon.

Sharon Cline: Sure. And thank you all for listening to Fearless Formula here on Business RadioX. And again, this is Sharon Cline reminding you with knowledge and understanding we can all have our own fearless formula. Have a great day.

 

BRX Pro Tip: Work With Those Who Work With You

October 7, 2024 by angishields

BRXmic99
BRX Pro Tips
BRX Pro Tip: Work With Those Who Work With You
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

BRX-Banner

BRX Pro Tip: Work With Those Who Work With You

Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, let’s talk a little bit about a discipline – you and I have practiced it over the last 15 years, but we’ve gotten quite serious and diligent about it in more recent years – work with those who work with you.

Lee Kantor: [00:00:21] Yeah. Having a small business or a service based business is hard. And it’s so important to have the folks around you be supporting you and you supporting the folks around you. So, everybody knows that you have to believe in your product and service to be successful. Absolutely. That’s a must have.

Lee Kantor: [00:00:44] I’ll take it a step further and say your vendors and partners should also be believing in your product and service enough that they should be clients or users of whatever it is you’re selling. It’s too hard to do this by yourself. If you don’t have your banker and your lawyer kind of using your service, find another banker or lawyer or accountant. Everybody should be working together. And you need these folks around you because they can help you more because they’re going to fully understand what you’re doing and how you’re doing it. And they should want to help you. That’s who you need to find when you’re just starting out.

Lee Kantor: [00:01:24] So, I am a big proponent of finding vendors and partners that do business with you. You should be doing business with them. Everybody should be helping each other. Because it’s hard to do this by yourself. So, you got to have kind of a team around you and that team should be your vendors and partners, too, not only the people that work for you.

Lee Kantor: [00:01:44] So, I think that everybody wins when you’re all working together and you can kind of create this little close-knit mafia of everybody helping each other. You’re going to think of them more when the opportunities come. They’re going to think of you more when the opportunities come. And you’ll all have a better chance of succeeding and you can all grow together. So, if your partners aren’t using your service or helping you get more clients, then find new partners.

GWBC POP 2024: TeKay Brown-Taylor with Brownstone Mediation Services

October 4, 2024 by angishields

GWBC-Brownstone-Mediation-Feature
GWBC Radio
GWBC POP 2024: TeKay Brown-Taylor with Brownstone Mediation Services
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

The Power of Partnering (POP) is a half-day event where women entrepreneurs, business leaders, corporations and procurement professionals come together to train, network and create matchmaker opportunities to help create and reach procurement and business goals.

Each agenda includes educational resources from thought leadership and subject matter experts and the opportunity to showcase your capabilities statements in a meet the buyer setting or matchmaker sessions.

Tekay-Brown-TaylorTeKay Brown-Taylor MBA, CMT, CDP, PHR, SHRM-SCP is the Owner/President of Brownstone Mediation Services (BMS), a human relations (HR) consulting firm intent on helping organizations fix work while fixing “their own stuff” through strengthening workplace conflict capacity.

She is a PROUD St. Louisian and native of the “Show Me State” having relocated to beautiful Augusta GA in 2012. Prior to starting her own business, she held the role of HR Business Partner with one of Fortune 500s leading human capital management firms; while there received the “Women Making a Difference” peer and staff-selected company award.

As a self-proclaimed “Conflict Mechanic” with assumed superPOWERS as a gifted and experienced authority on human relation issues, TeKay has coached and advised thousands of employees and leaders on workplace related issues. She has developed and delivered innovative interventions for organizations of all sizes and disciplines across both academic, non-profit, corporate, and military settings.

She holds a Bachelor of Science in Management and Organizational Behavior and an MBA in Human Resource Management; along with certifications in human resource management, diversity, equity, and inclusion, military equal opportunity, equal employment opportunity (EEO), and as a conflict coach, among others.

TeKay is a high-energy and forward-thinking HR Architect with more than 18 years of successful experience helping organizations leverage human capital and diversity to create and strengthen inclusive workplace environments. She is a long-time SHRM National member, past Chapter Board member, and current SHRM GA District Director responsible for fostering state council leadership and HR support to SHRM Chapters across the state.

She prides herself on the unique perspective she brings set out to dismantle the outdated “that’s the way we’ve always done it” thinking and challenge leaders and HR professionals to create new ways to drive better workplace experiences.

Connect with TeKay on LinkedIn.

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX Studios in Atlanta, Georgia, it’s time for GWBC Radio’s Open For Business. Now, here’s your host.

Lee Kantor: Lee Kantor here, broadcasting live from GWBC Power of Partnering event at the Georgia Power Headquarters. I’m so excited to be talking to my guest, Tekay Brown Taylor with Brownstone Mediation Services. Welcome.

Tekay Brown Taylor: Hi. How are you, Lee?

Lee Kantor: I am doing well. Tell us about Brownstone Mediation Services. How are you serving folks?

Tekay Brown Taylor: How we’re serving folks? Well, we are an HR, Human Relations, and ADR, Alternative Dispute Resolution, management and consulting firm. And we help organizations by identifying where conflict is showing up to help them drive better workplace experiences. And so, that’s how we’re going into organizations and helping them work through and grow their people, their processes, their policies, and their practices, how are they doing things to identify where conflict is showing up.

Lee Kantor: So, now, is your work kind of triaging situations where there is a disagreement and they need mediation? Or is it kind of proactive in that you’re teaching people how to communicate clearly and more effectively?

Tekay Brown Taylor: It’s both, and.

Lee Kantor: It’s an and.

Tekay Brown Taylor: Correct. We want them to be proactive, and so that’s the people, the policies, the practices. So, if we can get in and do some work around those things, our idea is to prevent them from needing mediation, but ideally doing mediation as an alternative to doing things like the grievance process and litigation.

Lee Kantor: So, what’s your backstory? How’d you know you’d be good at something like this?

Tekay Brown Taylor: Well, I’ve been an HR 18 years exactly, and so I’ve been doing this work for other organizations for quite a long time, whether corporate, military, nonprofits, serving on many boards.

Lee Kantor: Always in mediation and always —

Tekay Brown Taylor: In HR.

Lee Kantor: In HR.

Tekay Brown Taylor: My background is in HR. And working across those mediums, one thing I identified is conflict being the consistent theme, and most leaders and most employees, individuals being conflict averse and not comfortable with conflict. And so, oftentimes, we don’t know what conflict is costing us because it’s usually not tangible. We can’t see that the person that is taking leave is taking leave because they don’t want to work with Tekay. And we automatically equate it is because we think they’re sick.

Lee Kantor: Now, is conflict really communication?

Tekay Brown Taylor: I love that, Lee, because that’s what I say often, is that conflict is a great thing because conflict says that Lee cares about it, he values it, it’s important to him as well as Tekay. And so, we just have to identify how we can use conflict in meaningful ways. But too often we use it – well, we’ve been conditioned to think of it in very harmful ways. And so, it really boils down to the human relations, the interaction, all that is really just communication, how individuals communicate and interact with each other.

Lee Kantor: Now, do you find that just people haven’t been taught kind of these basic communication skills on how to listen and not talk for a second and let the person express themselves, and then say something, rather than just immediately kind of knee jerk react to whatever is being said?

Tekay Brown Taylor: That is a huge part of it. It’s also the confidence because, again, most are adverse because we haven’t been taught. You don’t see human relations, interactions, interpersonal, intrapersonal skills being taught in primary school. Unless you focus on that in communication in the collegiate level, it’s not being taught. And so, we – because I’m a part of it as well – having acquired those skills through formal education, and so that’s a big part of it. But the other piece of it is the confidence, and the other piece of it is the capacity, and then certainly the skills. So, I always say, when we do any type of conflict, work the skills, capacity, and confidence.

Lee Kantor: Now, why was it important for you to become part of the GWBC community? Where did you see the opportunity there?

Tekay Brown Taylor: Oh, wow. You said the key word opportunity. When I learned of the GWBC as well as the WBE and all the work that they were doing not only for women, but specifically for small business, and myself as a growing small business and a woman-owned small business, the work that they’re doing in connecting and collaborating, I have been in business six years and I am only where I am as a small business competing at the statewide level – we took us two years to get there – we are competing with organizations like Huron Consulting, Ernst and Young, Deloitte and Touche as a small business owner. And I’ve only been able to do that because of relationships and teaming, and I’ve only been able to do that because of programs like GWBC.

Lee Kantor: Now, any advice for our listeners or maybe some low hanging fruit on communication and conflict, any kind of do’s and don’ts you can share?

Tekay Brown Taylor: Ooh, I can go a ways. The first I would say is silent because you mentioned the word listen, and that’s a big part when we start talking about conflict. Listen is spelt silent backwardly. And oftentimes, when we start talking about conflict, I would really say what I said first, is, being reconditioned about how we think about conflict. Conflict is a good thing. But when we get into the skill side of it, some of the practical things, that one is huge, is just being listening.

Tekay Brown Taylor: Individuals are not willing to do any work until they feel like they have been listened to. And so, disagreement is always going to be your perspective, my perspective, your interest, my interest, your position, my position. And we’re always going to have a barrier or something preventing us to get to an agreement because of the listen word. You’re not going to listen to me until you feel listened to.

Lee Kantor: So, it’s something that if you do that well, you might be saving yourself some conflict, or even if you have conflict, it would be handled more effectively.

Tekay Brown Taylor: Handled more effectively, and also know that it’s a muscle. It’s something that has to be —

Lee Kantor: Right, you got to practice.

Tekay Brown Taylor: You have to practice, build it, develop it, grow it. And don’t be afraid of the professional. Oftentimes, we think professionals have to even continue to do work on that. We do a lot of group work with other professionals, learning, training, development. And so, if we’re doing all this work as professionals, as skilled experts, we don’t expect for just the general employee or leader to automatically have these skills without the training practice in hyper focus on conflict resolution, skill capacity, and confidence building.

Lee Kantor: So, if somebody wants to learn more, connect with you or somebody on the team, what’s the website? What’s the best way to connect?

Tekay Brown Taylor: Our website is brownstonemediation.com. We are also on two social platforms, that’s LinkedIn and Facebook. And you can also contact me directly and or my team at info@brownstonemediation.com.

Lee Kantor: Well, Tekay, thank you so much for sharing your story. You’re doing important work and we appreciate you.

Tekay Brown Taylor: Thank you for allowing me to spend time with you. Thanks so much. I appreciate it.

Lee Kantor: You got it. All right. This is Lee Kantor with GWBC Power of Partnering.

 

GWBC POP 2024: Ceata Lash with The Puff Cuff

October 4, 2024 by angishields

GWBC-Puff-Cuff-Feature
GWBC Radio
GWBC POP 2024: Ceata Lash with The Puff Cuff
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

The Power of Partnering (POP) is a half-day event where women entrepreneurs, business leaders, corporations and procurement professionals come together to train, network and create matchmaker opportunities to help create and reach procurement and business goals.

Each agenda includes educational resources from thought leadership and subject matter experts and the opportunity to showcase your capabilities statements in a meet the buyer setting or matchmaker sessions.

Ceata-LashCeata Lash is the Founder and CEO of  The Puff Cuff. After a childhood of chemically straightening her hair, Ceata decided to make the big chop and transition to her natural hair.

Little did she know that going back to her naturally thick and curly hair would mean she’d be faced with the impossible task of finding a hair accessory to hold and style her hair. That is, until she came up with the idea of the PuffCuff.

Ceata is the winner of GWBC’s Perfect Pitch competition.

Connect with Ceata on LinkedIn and follow The Puff Cuff on Facebook and Instagram.

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX Studios in Atlanta, Georgia, it’s time for GWBC Radio’s Open For Business. Now, here’s your host.

Lee Kantor: Lee Kantor here, broadcasting live from GWBC Power of Partnering event at the Georgia Power Headquarters. I’m so excited to be talking to the Perfect Pitch winner, Ceata Lash with The PuffCuff. Welcome.

Ceata Lash: Thank you for having me.

Lee Kantor: Well, I do not know what The PuffCuff is, but I’m sure you can tell me all about it.

Ceata Lash: All about it.

Lee Kantor: So, tell us about The PuffCuff.

Ceata Lash: The PuffCuff is the alternative to elastic hair ties. So, in order for me to style my hair in its natural texture, I would always have to be using hair ties or altering using shoe strings or whatever, because I couldn’t find anything to accommodate the thickness and texture of my hair. But no matter what tool I used, it was always causing me to have a headache, like a blazing headache. And not only that, the breakage from the tension and everything else.

Lee Kantor: Because you were kind of just rigging stuff, right? There was no kind of solution. You were just trying to make it work.

Ceata Lash: Totally rigging. Just rigging it. My go-to was boot size shoestrings from Walmart. Just going and buying them by the case.

Lee Kantor: Just buying a bunch of it.

Ceata Lash: Right. And I would tie it around my neck and then cinch it to, like, get all my hair up.

Lee Kantor: The way you wanted it, right?

Ceata Lash: Yeah. And just pray that it stayed there all day.

Lee Kantor: And just hope that it would last all day.

Ceata Lash: Right. But even if it lasted all day, I was an ugly acting person by the time.

Lee Kantor: You weren’t happy.

Ceata Lash: No. Hungry and angry, because that’s when we lived in Chicago. At least people in Chicago have Drive With The Purpose. Here, it’s a whole different story.

Lee Kantor: So, now, you have a problem, obviously, and now you are just trying to figure out a solution. What kind of compelled you, did you have the skills, “Okay. Let me solve this problem for everybody here. Let me just invent something that’s going to solve this problem”?

Ceata Lash: So, to be completely transparent, I was solving the problem for me.

Lee Kantor: Right. Exactly. That was that bonus that everybody else got to solve the problem, too.

Ceata Lash: Figured that, you know, maybe some girlfriends, maybe I’d sell it on Amazon or eBay.

Lee Kantor: So, you weren’t really looking at it as this is a thing.

Ceata Lash: No, not at all. I literally was just like, I’m not going back to chemically straightening my hair. I just need to be able to put it up.

Lee Kantor: And it’s just ridiculous this problem hasn’t been solved yet.

Ceata Lash: Exactly. And then, it took me a long time to believe that it wasn’t being solved.

Lee Kantor: But because you kept searching everywhere.

Ceata Lash: I kept searching.

Lee Kantor: And asking friends, I’m sure.

Ceata Lash: No.

Lee Kantor: No? You were just trying to —

Ceata Lash: Because it was one of those things before curly hair was a thing. So, all of my girlfriends, mom, dad – I mean, not dad – moms, aunties, grandmas, they were straightening their hair. I was like a fish out of water.

Lee Kantor: So then, you have an idea, okay, maybe this will work, and then you just start iterating and trying different things.

Ceata Lash: Yeah. The idea first came from a little clip that my grandmother and mother had that actually was by Goodie a thousand years ago, and it was about the size probably about a-half-dollar, if people even know what a-half-dollar is nowadays.

Lee Kantor: Is that some new crypto thing?

Ceata Lash: Right, some crypto and it’s a half what? Is it paper? But the teeth went all the way through, and I was like, okay, the only thing getting through teeth like this that are so close are straight hair. I need something just with the teeth shorter and much larger.

Lee Kantor: But at least that gave you an idea.

Ceata Lash: It did give me the concept.

Lee Kantor: Right. So, now you have that, and then it kind of evolved. Were you actually like —

Ceata Lash: Whittling out? Yeah. Yeah, I did. No, literally I did. I had a friend, one of our good friends from college, he was a carpenter. So, I was like, “You know what? Can you make me one of these?”

Lee Kantor: Make me one of these?

Ceata Lash: Make it out of wood.

Lee Kantor: Did you sketch it out?

Ceata Lash: So, I’m a graphic designer by career.

Lee Kantor: So, you can draw things like that.

Ceata Lash: I could draw it, but I couldn’t make it flat.

Lee Kantor: Three dimensional.

Ceata Lash: You know, flat from 3D to 3D. So, yes, he carved it out of wood for me. And then, at that time, I was working for a community college outside of Chicago, and, of course, that was when community college adjunct professors work at night, so I cataloged stocked when the catalog actually was a catalog book. And I just wanted somebody to meet me for lunch to discuss it and finally someone did, and that’s how it kind of went from there.

Lee Kantor: So then, it went from this wooden prototype and then you just started kind of —

Ceata Lash: Went from a wooden prototype to a 3D print, one of the first ones ever.

Lee Kantor: You were probably excited about 3D printing, right?

Ceata Lash: I was. I was. Like, this is cool. Not that everybody’s going to have one at home now.

Lee Kantor: Right, but it works for me.

Ceata Lash: But it works. Yeah. So, the adjunct professor and the engineering department that met with me, he connected me to a CAD engineer, and then the CAD engineer did my 3D prototype for me. We worked through the different iterations there.

Lee Kantor: How many iterations?

Ceata Lash: Maybe four.

Lee Kantor: Really? So, you were pretty close?

Ceata Lash: I was very close. The thing that kept tripping us up was how to do the teeth on it and how to do the hook, because it was hard for them to understand how much density and pressure thick hair could put on a tool. And they were like, “Yeah, you should just be able to use a little plug and stem for that rivet part.” Like, I know where.

Lee Kantor: You’re not understanding this.

Ceata Lash: Right. This is this is serious hair. And I don’t even have the most hair —

Lee Kantor: That somebody could have.

Ceata Lash: Right.

Lee Kantor: So, they were just putting it right into your hair? Were you kind of the guinea pig of this?

Ceata Lash: I was the first, of course. But then, I tried it on everybody on campus that would let me, and then my church members, and my family.

Lee Kantor: And then, like, you were trying to break it, right?

Ceata Lash: I was trying to break it. And we kept breaking the hooks. And then, finally, the manufacturer of my injection molder, he was able to help me come up with the design of the hooks.

Lee Kantor: Because they were thinking, “No, we got this.” And then, you were like, “No, you don’t got this.”

Ceata Lash: No. I have several of the broken prototypes left at home.

Lee Kantor: Be part of the museum, right?

Ceata Lash: Exactly. That’s why I kept them, like this is going to be worth something someday.

Lee Kantor: So then, what compelled you to get involved with GWBC?

Ceata Lash: Because I had every mentor say you really need to get certified as a woman-owned business. And I’m like, I don’t even know if I’m a business yet.

Lee Kantor: It didn’t feel like a business?

Ceata Lash: You know what? It felt like a business. But I had everybody telling me it’s not a business. It’s a product. I was like, yeah, well, this sure as hell feels like a business.

Lee Kantor: Exactly. I’m feeling the pain of a business.

Ceata Lash: Right. Feeling it, right. So then, like I said, I didn’t start on this path to build any business.

Lee Kantor: You were just solving your own problem.

Ceata Lash: I was just solving a problem and figure, like, there’s probably a couple other folks that could use this, too. But it’s grown.

Lee Kantor: So, what have you learned, that there’s a lot of people that can use this solution?

Ceata Lash: There are more people than I know that I didn’t even realized. Because in the very beginning, I’m an African-American woman, I figured it was just going to be African-American women using this. But then, the more I put myself out in different situations, it was, no, this is a curly hair problem. Curly hair is not a problem. I don’t want to say that. But this is a solution for those with curly hair, and curly hair comes across all ethnicities. And then, it was like, “Oh, by the way, it works with locks, it works with braids, it works with wigs if the wig is curly.” There’s so many different applications.

Lee Kantor: That you didn’t even think about it at the time?

Ceata Lash: I had no clue. Like, even right now, we’re partnering with the University of Rochester Medical Systems because their nurses have realized that there is a gap in being able to take care of their patients that have textured hair, and they don’t teach you how to care for hair during nursing school.

Ceata Lash: So, if you have textured hair, if you’re admitted to the hospital, most likely you’re going to be there for at least five days. So, if you’re five days laying on a pillow, all of the matted up hair, most likely, usually you end up having to get your hair cut off. And it’s like that does something different to your dignity, your self-esteem, even the amount of care that you get because you have maybe a nurse or a doctor, or whatever, who has a different race than you.

Lee Kantor: Right. It’s not even in their radar.

Ceata Lash: Right. It’s not in their radar. And it’s like not trying to be feeling any type of way about it. But it’s just in your nature, you know, if you’re looking disheveled, it’s like —

Lee Kantor: It’s going to impact your recovery.

Ceata Lash: Yeah. Exactly.

Lee Kantor: So, now you’ve learned a lot just going through this process.

Ceata Lash: I’ve learned so much. It’s overwhelming. Totally.

Lee Kantor: Right. So, now, what do you need more of? How can we help you?

Ceata Lash: Money.

Lee Kantor: Money? Are you looking for investors or are you looking for clients? What kind of money? Because there’s smart money —

Ceata Lash: Right, there’s smart money and there’s dangerous money and there’s bad money and there’s fast money, and that’s the stuff that you learn along the way.

Lee Kantor: That’s right.

Ceata Lash: I’m looking for a strategic investor because I want to scale and there’s so many different applications for this. In the climate that we’re in now, people aren’t spending money the way they used to, but there’s so much of the market that I haven’t tapped yet.

Lee Kantor: And the problem hasn’t gone away.

Ceata Lash: The problem’s not going away. Because COVID really, I think, sparked it, but it’s a unisex hair tool. You have so many more men growing out their hair, and y’all’s hair is better than ours because you haven’t destroyed it with chemicals and stuff for the past 20 years or 30 years of your life. So, when you do have curls, the guys curls are way much better than ours.

Lee Kantor: So, if somebody wants to learn more and connect with you, is there a website, social media? I would imagine this does really well on social media your product.

Ceata Lash: Yes. So, we are everywhere on social. You can purchase The PuffCuff at thepuffcuff.com. We’re also on Amazon. But of course, I get more money if you purchase it directly from me and not Amazon. And on social, on every single channel, we are @-T-H-E-P-U-F-F-C-U-F-F, @thepuffcuff.

Lee Kantor: Well, congratulations on all the success and the momentum. You just have to be over the moon proud of what you’ve accomplished so far.

Ceata Lash: I so needed it.

Lee Kantor: A big achievement.

Ceata Lash: Thank you. Thank you very much.

Lee Kantor: Well, thank you again for sharing your story. You’re doing such important work and we appreciate you.

Ceata Lash: I appreciate y’all. This is great. Thank you.

Lee Kantor: All right. This is Lee Kantor, back in a few at GWBC Power of Partnering.

 

Tagged With: The Puff Cuff

GWBC POP 2024: Rashmi Hudson with Alltimate Luggage

October 4, 2024 by angishields

GWBC-Alltimate-Luggage-Feature
GWBC Radio
GWBC POP 2024: Rashmi Hudson with Alltimate Luggage
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

The Power of Partnering (POP) is a half-day event where women entrepreneurs, business leaders, corporations and procurement professionals come together to train, network and create matchmaker opportunities to help create and reach procurement and business goals.

Each agenda includes educational resources from thought leadership and subject matter experts and the opportunity to showcase your capabilities statements in a meet the buyer setting or matchmaker sessions.

Rashmi-HudsonRashmi Hudson with Alltimate Luggage is an experienced, award-winning marketing executive with a demonstrated history in innovation, management, and strategic planning.

Rashmi is a GWBC Perfect Pitch finalist.

Connect with Rashmi on LinkedIn and follow Alltimate Luggage on Facebook and Instagram.

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX Studios in Atlanta, Georgia, it’s time for GWBC Radio’s Open for Business. Now, here’s your host.

Lee Kantor: Lee Kantor here, broadcasting live from GWBC Power of Partnering event at the Georgia Power Headquarters. I’m so excited to be talking to another Perfect Pitch finalist, Rashmi Hudson with Alltimate Luggage. Welcome.

Rashmi Hudson: Thank you.

Lee Kantor: So, tell us about Alltimate Luggage. Is this the ultimate luggage?

Rashmi Hudson: It is. Every house should have one, just like a car in every driveway.

Lee Kantor: There you go.

Rashmi Hudson: And here’s why. There is so much wrapped up around how we feel about ourselves based on how we look, and we are the only ones that can help you unpack wrinkle-free and get out the door in four seconds flat.

Lee Kantor: Four seconds? You have timed this?

Rashmi Hudson: No. It’s probably more like three seconds.

Lee Kantor: So, how did you get into the luggage business?

Rashmi Hudson: It actually came out of a need for my son was going off to med school in a couple of years, and I wanted him to concentrate on his interview and not how he looked. As much as people don’t want to be judged, the minute somebody sees you, they’ve made an opinion already. And it shows a lot of respect when you show up for the job, whatever it may be, dressed appropriately. And I didn’t want him to worry about that.

Rashmi Hudson: And so, it was you can have a garment bag, but there’s not a great way to carry it. We invented a way to be able to carry it wrinkle-free so that, you know, kids don’t have to worry about it when they go off to interviews, adults don’t have to worry about it when they have their big, important events.

Lee Kantor: So, it’s a garment bag, or it’s a duffel bag, or it’s a carry-on, or it’s all of those things?

Rashmi Hudson: It’s all of those things. The beauty is that we are a three-piece travel set. It’s three individual pieces, a garment bag that wraps around a duffel, and the way it connects, it counts as one piece of carry on luggage that easily fits into the overhead bin. And simply disconnect the garment bag and you are out the door in four seconds.

Lee Kantor: So, now, what was it like prototyping this? How did you just kind of build the first iteration of this?

Rashmi Hudson: That was the difficult part. It wasn’t easy trying to find somebody to do the prototype and to protect your intellectual property at the same time. And so, it took a while to be able to get a factory, to find one took me more than a year. And we intended on buying the product from them, but it didn’t work out because of cost purposes. But you go through iterations. It’s important to get the prototype the way that you want it. Otherwise, the factory sample is going to be flawed and you’re going to end up with a flawed product in the end.

Lee Kantor: But you could picture it in your head. You were just having trouble of getting it manufactured at first.

Rashmi Hudson: I actually am from India, and I have been sewing since I was four years old, made my wedding dress, made my gowns and everything. So, I sewed a sample, but it certainly didn’t have the structure. And God led me to a luggage designer who knew what to do to make my dream come true. So, all the features are in it are things that I wanted and things that he contributed to it as well.

Lee Kantor: So, why was it important for you to get involved with GWBC? What were you hoping to get out of that relationship?

Rashmi Hudson: I wanted to have the certification of being women-owned. I thought, “Oh. Well, hey, I’m the one that owns my business. I run it. Why do I need a certification?” But it’s important to have that, and they are very thorough and I am very much interested. I come from a corporate world, and I was actually in charge of sales promotions for Aflac for a long time. And it’s hard to break it into a business as a vendor, and they give you the certification that lets people know, “Hey, I am a woman-owned business, do business with me.”

Lee Kantor: There you go. And so, what do you need more of? How can we help you?

Rashmi Hudson: Please help spread the word. One of the things that I think is most difficult for small businesses, and we’re all in the same loop, is to get that organic growth. And the only way to get that organic growth is for everybody to share their social media and to follow you so that they can like, and those algorithms are crazy. And so, in order to make it work on Meta, you really have to engage with your audience, so engage with us, please.

Lee Kantor: So, you’re looking for individual travelers or people that might use this individually but also corporate clients?

Rashmi Hudson: Yes, absolutely. Corporate clients, they will help make break, because our business might be seasonal otherwise, and this is a very good avenue for us. One thing I also wanted to mention about being certified through WBENC is that it also gives you that WOSB certification to do business with government.

Lee Kantor: And if somebody wants to learn more and connect with you on social or on your website, what’s the website? What’s the best way to connect?

Rashmi Hudson: The easiest is alltimateluggage.com. It’s a play on the word ultimate, so it’s A-L-L-T-I-M-A-T-E-luggage-.com. And there’s a contact form there, that’s an easy way to get hold of me.

Lee Kantor: All right. Well, congratulations on all the success. And thank you so much for sharing your story. You’re doing such important work and we appreciate you.

Rashmi Hudson: Thank you so much.

Lee Kantor: All right. This is Lee Kantor, back in a few at GWBC Power of Partnering.

 

Tagged With: Alltimate Luggage

GWBC POP 2024: Olivia Amyette with Infinite Energy Advisors

October 4, 2024 by angishields

GWBC-Infinite-Energy-Advisors-Feature
GWBC Radio
GWBC POP 2024: Olivia Amyette with Infinite Energy Advisors
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

The Power of Partnering (POP) is a half-day event where women entrepreneurs, business leaders, corporations and procurement professionals come together to train, network and create matchmaker opportunities to help create and reach procurement and business goals.

Each agenda includes educational resources from thought leadership and subject matter experts and the opportunity to showcase your capabilities statements in a meet the buyer setting or matchmaker sessions.

Olivia-AmyetteOlivia Amyette is the owner of Infinite Energy Advisors. She developed a passion for solar energy at Georgia Tech, where she engaged in research projects relating to environmentalism and energy conservation.

With more than 4 years of experience as a Technical Program Manager & Facilitator for the Georgia Tech Grand Challenges LLC, Olivia has facilitated upwards of 53 cross-functional interdisciplinary research projects examining the energy space among other sectors.

Olivia is well-versed in project management and has optimized the solar purchasing/installation process to be seamless. Olivia holds a BS from the Georgia Tech College of Computing and is currently working to get NABCEP certified.

Olivia is a GWBC Perfect Pitch finalist.

Follow Infinite Energy Advisors on Facebook and Instagram.

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX Studios in Atlanta, Georgia, it’s time for GWBC Radio’s Open For Business. Now, here’s your host.

Lee Kantor: Lee Kantor here, broadcasting live from GWBC Power of Partnering event at the Georgia Power Headquarters. I’m so excited to be talking to another Perfect Pitch finalist, Olivia Amyette with Infinite Energy Advisors. Welcome.

Olivia Amyette: Thank you so much. I’m happy to be here.

Lee Kantor: So, what kind of energy advising are you doing?

Olivia Amyette: Well, you name it, we do it. Actually, one of our taglines is your solar one-stop-shop, so we specialize in doing all things renewable, whether it be installing solar panels, doing off grid systems, grid tied systems, batteries. Anything you want, anything in your heart’s desire, we can make it happen.

Lee Kantor: So, if I have an electric car and I need a charger at my house, I can call you and make that happen.

Olivia Amyette: We do, absolutely. We do EV chargers as well.

Lee Kantor: So, how did you get into this line of work?

Olivia Amyette: Yeah. Well, you know, I drew a lot of inspiration from my grandpa. He was an immigrant from Ecuador, and I often tell the stories of how he learned English by candlelight because he couldn’t afford electricity. And so, for me, when I took some classes at Georgia Tech – I’m a Georgia Tech graduate and proud Yellow Jacket – my degree was actually in computer science.

Olivia Amyette: But I had a couple different jobs on campus, and one of them was with the Grand Challenges Living Learning Community, and that community, there was basically 110 students, and we would get into groups of five to seven and tackle one of the world’s grandest challenges. So, I saw lots and lots of projects as I facilitated in that role centered around sustainable energy, and solar was kind of something that was pitched to me. But, of course, at that time it really wasn’t a bunch of that in Georgia. So, that’s kind of how it started.

Lee Kantor: Now, are you doing work in a residential setting where you’re helping houses decide, “Oh, is solar right for me?” or are you working in a commercial setting?

Olivia Amyette: We actually do both, so we do residential solar and commercial solar, and we do a lot of that energy advising. That’s why we kind of wanted that in the name Infinite Energy Advisors, because what we do is if solar is not a right fit for somebody, we’ll absolutely tell them and maybe pitch some other possible options for them.

Lee Kantor: So, now, are you seeing more and more businesses kind of look into these type of renewables?

Olivia Amyette: Absolutely. We’re actually helping a business now, it’s a rural small business doing a farming operation. And combined with tax credits and actual grants that our team has helped him to secure, he’s getting over 80 percent of his total project cost reimbursed or funded through tax credits.

Lee Kantor: And then, I would imagine that even once it’s going, it’s going to be saving money down the road.

Olivia Amyette: Oh, absolutely. Absolutely. And it provides some great resilience, especially for farmers. We have a lot of folks who are like, “Hey, we really can’t have these extended power outages,” so that’s where our services really kick into play for those folks.

Lee Kantor: So, now, do you have an avatar of that ideal customer?

Olivia Amyette: Really not so much. Our customer is really anybody who’s a homeowner who has a home or a business or something of the sort, a piece of land that’s not impeded by shade. So, that’s really our best customers.

Lee Kantor: That’s how you eliminate people.

Olivia Amyette: Yes. Shade is the deciding factor.

Lee Kantor: Oak trees.

Olivia Amyette: It used to be in the solar industry, we would also look at things like credit scores. But we’re actually proud to be one of only five companies in the entire state chosen to partner with the nonprofit called Capital Good Fund to release the Georgia BRIGHT program, which is a solar lease, one of the first of its kind, if not the first of its kind in Georgia. And in that initiative, we focus on providing solar leases that have a money saving guarantee for low and moderate income families. So, that’s a really good option, too.

Lee Kantor: So, now, why was it important for you to get involved with GWBC?

Olivia Amyette: Oh. I think supporting other women-owned businesses is the name of the game. I mentioned during my pitch that we also opened the Solar Knowledge Institute, which is a workforce development initiative that we kind of stemmed out of our company. And in that, we really focus on serving underserved communities, so helping other females who want to get in this industry, other minorities who want to get in this industry. Because traditionally we typically see, you know, people who don’t look like us in these sort of C-suite roles and in the more executive roles, so I really wanted to make sure that there was some good representation of folks who looked like me and break through that glass ceiling.

Lee Kantor: So, if somebody wants to learn more and connect, what is the website? What is the best way to do that?

Olivia Amyette: Absolutely. So, on all of our social media, we’re @infiniteenergyadvisors. You can call me personally at 678-933-8324. Our email is info@infiniteenergyadvisors.com. And our website is also infiniteenergyadvisors.com.

Lee Kantor: Well, thank you so much for sharing your story. You’re doing such important work and we appreciate you.

Olivia Amyette: Absolutely. Thank you so much. I appreciate you having me back.

Lee Kantor: All right. This is Lee Kantor, back in a few with GWBC Power of Partnering.

 

Tagged With: Infinite Energy Advisors

GWBC POP 2024: Tia Robinson with Vertical On-Demand

October 4, 2024 by angishields

GWBC-Vertical-on-Demand-Feature
GWBC Radio
GWBC POP 2024: Tia Robinson with Vertical On-Demand
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

The Power of Partnering (POP) is a half-day event where women entrepreneurs, business leaders, corporations and procurement professionals come together to train, network and create matchmaker opportunities to help create and reach procurement and business goals.

Each agenda includes educational resources from thought leadership and subject matter experts and the opportunity to showcase your capabilities statements in a meet the buyer setting or matchmaker sessions.

Tia-RobinsonTia Robinson is CEO and Founder of Vertical on Demand. Vertical On-Demand was born out of a passion for revolutionizing the fashion industry. We envisioned a one-stop, subscription-based platform that simplifies fashion design, development, and production.

Our mission is to empower brands to build sustainable e-commerce businesses from design to shipping, all without minimum order requirements or wasted inventory. By eliminating these barriers, we make it possible for brands to focus on creativity and innovation while promoting environmental responsibility.

Tia is also a GWBC Perfect Pitch finalist.

Follow Vertical on Demand on Facebook and Instagram.

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX Studios in Atlanta, Georgia, it’s time for GWBC Radio’s Open For Business. Now, here’s your host.

Lee Kantor: Lee Kantor here, broadcasting live from GWBC Power of Partnering event at the Georgia Power Headquarters. I’m so excited to be talking to the first Perfect Pitch finalist, Tia Robinson with Vertical On-Demand. Welcome. So, tell us about Vertical On-Demand.

Tia Robinson: So, we are a smart and sustainable subscription-based apparel manufacturer that makes clothing on-demand here in Atlanta, Georgia.

Lee Kantor: And then, what’s your backstory? How’d you get involved in this line of work?

Tia Robinson: Yeah. So, I actually launched my very own line, Vertical Activewear, right before the pandemic, and had some difficulty with getting apparel manufactured due to a lot of manufacturers focusing on creating PPE materials and things of that sort. So, yeah, I was getting a lot of press and attention at that time, but couldn’t fulfill orders. And I said, never again will I allow my destiny to be placed in the hands of some other organization.

Lee Kantor: That’s right. Control what you could control.

Tia Robinson: Exactly. So, I brought my manufacturing in-house, and we’ve been manufacturing for our brand as well as others since then.

Lee Kantor: So, now you’re doing your own kind of design and own brand as well as doing the work for other manufacturers?

Tia Robinson: Correct. We have Vertical Activewear, which is one of our subsidiary brands that people can purchase product from at www.verticalactivewear.com. But Vertical On-Demand is our service-based portion of the business, where companies, emerging brands, corporations, even folks that are looking for sustainable apparel from a government contracting standpoint can visit us and learn more.

Lee Kantor: So, why was it important for you to become part of GWBC?

Tia Robinson: Well, definitely to be able to help us with our reach, with reaching, customers that are actually looking for our products and services.

Lee Kantor: So, has that been the case? Have you been able to kind of grow your business through these relationships?

Tia Robinson: It has. And I’ve gotten the most unique and great opportunities. We worked with MassMutual this year in terms of staffing, providing their staff at national conference with T-shirts and sweatshirts that they can wear at their booth. And they also sponsored us at their booth to be able to showcase our capabilities. So, we had quite a bit of folks come and ask about the connection between MassMutual and Vertical and why we were there, but it was great thought and conversation starters in terms of being able to talk about our services and what we can offer.

Lee Kantor: And you’re demonstrating it as you’re showing it.

Tia Robinson: Exactly.

Lee Kantor: It’s a double win.

Tia Robinson: Exactly. They’re like, “MassMutual and clothes? Wait a second.”

Lee Kantor: “I don’t get it.”

Tia Robinson: Yeah.

Lee Kantor: So, how do you kind of see the future? What’s on your roadmap?

Tia Robinson: Yeah, the future is bright. I really am working to revolutionize the sustainable apparel industry, starting here in Georgia, first and foremost. But I look at Vertical On-Demand as a company that has the ability to be national, with fulfillment centers throughout the U.S. Being able to help companies align with their ESG goals, reducing waste, both textile and financial, and doing on-demand manufacturing for other companies that are interested in offering that as a sustainable service.

Lee Kantor: So, what do you need more of? How can we help? Do you need more clients? More investors?

Tia Robinson: Do you have some money?

Lee Kantor: So, you need investors.

Tia Robinson: You know, as a business, being able to get funding is always a part of my job, first and foremost, but also getting customers into the queue. There’s a lot of waste financially when it comes to producing textiles and garments. Over $100 billion is lost each year due to merchandise not selling. And so, we have a solution to be able to help companies mitigate that by transferring some of their e-commerce sales over from actually buying product in bulk to manufacturing on-demand. And so, yeah, getting more customers and clients into the fold and making them believers as it relates to on-demand manufacturing is key.

Lee Kantor: So, if somebody wants to learn more, have a more substantive conversation with you or somebody on the team, what is the website? What’s the best way to connect?

Tia Robinson: The best way to connect is visit us at www.verticalondemand.com. You can also find us on LinkedIn. You can find me on LinkedIn at Tia Robinson, or you can email me directly at info@verticalondemand or tia@verticalactivewear.com.

Lee Kantor: Well, congratulations again on all the success. You’re doing important work and we appreciate you.

Tia Robinson: Thank you much.

Lee Kantor: All right. This is Lee Kantor, back in a few at GWBC Power of Partnering.

 

Tagged With: Vertical On-Demand

GWBC POP 2024: Jacquette Lowery with Secure Logistics Solutions LLC

October 4, 2024 by angishields

GWBC-Secure-Logistics-Solutions-Feature
GWBC Radio
GWBC POP 2024: Jacquette Lowery with Secure Logistics Solutions LLC
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

The Power of Partnering (POP) is a half-day event where women entrepreneurs, business leaders, corporations and procurement professionals come together to train, network and create matchmaker opportunities to help create and reach procurement and business goals.

Each agenda includes educational resources from thought leadership and subject matter experts and the opportunity to showcase your capabilities statements in a meet the buyer setting or matchmaker sessions.

Jacquette-LoweryJacquette Lowery, owner, Secure Logistics Solutions, LLC.

 

 

 

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX Studios in Atlanta, Georgia, it’s time for GWBC Radio’s Open For Business. Now, here’s your host.

Lee Kantor: Lee Kantor here, broadcasting live from GWBC Power of Partnering event at Georgia Power Headquarters. I’m so excited to be talking to my guest, Jacquette Lowery with Secured Logistics Solutions. Welcome.

Jacquette Lowery: Hi. How are you?

Lee Kantor: I am doing well. I’m so excited to learn what you’re up to. Tell us about your firm. How are you serving folks?

Jacquette Lowery: Yes, we are Secured Logistics Solutions, we are a freight brokerage where we cover the southeast region. What we do is we communicate with shippers, large shippers and customers, and we give their work to guys that either have small trucking companies or either guys that are owner/operators that operate their own trucks. So, basically, Secured Logistics, we are the middleman with the big companies and the big shippers and the guys that have their own operating trucks.

Lee Kantor: So, is this an issue that some people, they have something that needs to be moved and they don’t have the right ability to do it so they would partner with a firm like yours to help them get the stuff they need to the place they need it to be?

Jacquette Lowery: Yes, that is correct. So, most of the time big companies, like let’s say Coca-Cola or let’s say Georgia Power, so they focus on, you know, the products and the services. That’s why they use us to see how are they going to get their products moved, and that’s when we come into play to make sure that we have the resources and we have enough of what they need to get the job done.

Lee Kantor: And then, a lot of times, you’re kind of cobbling together different resources to help them move the stuff? And that’s where it gets tricky, right? You can’t just go on the internet and go, “Hey, make this go.” It takes a lot of coordination.

Jacquette Lowery: Yes. Yes, it does. It takes a lot of coordination. So, what we do is, let’s say for an example, a trucking company, we make sure that they have enough trucks or enough equipment to move whatever it is that that big shipper, that big customer needs to be moved in adequate amount of time.

Lee Kantor: Right. And I’m sure that’s a key part of your business, is keeping those lines of communication so that everybody’s on the same page of, okay, if you think this is going to be there by Tuesday, it’s got to be there by Tuesday, and you got to get the right resources in place to make that happen.

Jacquette Lowery: Yes, that’s correct. If you tell me that you want your products there by Tuesday, it’s going to be there by Tuesday. If you tell me you want it there by 5:00, 4:00, I will make sure that it’s there by 4:30 or by 3:30.

Lee Kantor: Right. And that’s the hard part, right?

Jacquette Lowery: That is the hard part. Especially so right now, we have a big hurricane coming in, so we have to make sure the loads that we’re supposed to get there by tomorrow, they needed to get there by today because the weather —

Lee Kantor: These things change, right?

Jacquette Lowery: That’s right. That’s right.

Lee Kantor: And that’s why they need a partner like you to help them make sure that nothing kind of slows down.

Jacquette Lowery: That is correct. You can never go wrong with Secured Logistics Solutions. We’re very dependable.

Lee Kantor: Now, why was it important for you to get involved with GWBC?

Jacquette Lowery: It’s very important, because GWBC, they do businesses with the people that I would like to do businesses with. They open up that point of contact for me and those big shippers and those big customers. They make it easy for me.

Lee Kantor: Because they become like kind of the matchmaker and help you get in front of the right people.

Jacquette Lowery: That is correct.

Lee Kantor: So, now, who is your ideal customer? Do you have an ideal customer?

Jacquette Lowery: My ideal customer —

Lee Kantor: Is it the kind of Coca-Colas of the world, these huge people who ship huge amounts of product or is it smaller businesses or a combination?

Jacquette Lowery: A combination. Sometimes it will be big customers. Like you said, Coca-Cola would be a really, really big customer. You can never have enough Coke, right?

Lee Kantor: That’s right.

Jacquette Lowery: Yes, sir.

Lee Kantor: So, now, if somebody wants to learn more about your firm, have more substantive conversation, is there a website? Is there a way to connect with you?

Jacquette Lowery: Yes. They can go to the website at securedlogistics.com, and we also have our contact link and our email as well.

Lee Kantor: Good stuff. Well, congratulations on all the success. And you’re doing important work and we appreciate you.

Jacquette Lowery: Yes. Thank you so much. Pleasure to be here.

Lee Kantor: All right. This is Lee Kantor, back in a few with GWBC Power of Partnering.

 

Tagged With: Secure Logistics Solutions

GWBC POP 2024: Sylvia Muwallif with My Mom’s Pie

October 4, 2024 by angishields

GWBC-Sylvia-Muwallif-Feature
GWBC Radio
GWBC POP 2024: Sylvia Muwallif with My Mom's Pie
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

The Power of Partnering (POP) is a half-day event where women entrepreneurs, business leaders, corporations and procurement professionals come together to train, network and create matchmaker opportunities to help create and reach procurement and business goals.

Each agenda includes educational resources from thought leadership and subject matter experts and the opportunity to showcase your capabilities statements in a meet the buyer setting or matchmaker sessions.

Sylvia-MuwallifSylvia Muwallif is head baker and owner of My Mom’s Pie. Her journey started over 25 years ago, as a single mom raising two boys who loved sweet potato pie. They would tell people “ My Mom makes the best sweet potato pie, you’ve gotta try one”.

As a result of their persistence, Sylvia started making and selling pies for family and friends, their teachers, and colleagues for the holidays and dinners, which helped her support her family.

Over the years, people have shared their stories of eating sweet potato pie and the warm memories they felt surrounding the delicious dessert. Sylvia realized that her sweet potato pie was more than just a pie, but it shared a history with others and that grew her desire to leave a legacy for her family and others to enjoy.

Follow My Mom’s Pie on LinkedIn, Facebook, X and Instagram.

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX Studios in Atlanta, Georgia, it’s time for GWBC Radio’s Open For Business. Now, here’s your host.

Lee Kantor: Lee Kantor here, broadcasting live from GWBC Power of Partnering event at Georgia Power Headquarters. I’m so excited to be talking to my guest, Sylvia Muwallif with My Mom’s Sweet Potato Pie. Welcome.

Sylvia Muwallif: Thank you. Hi.

Lee Kantor: I am so excited to learn about your business. Tell us about My Mom’s Sweet Potato Pie.

Sylvia Muwallif: Well, My Mom’s Sweet Potato Pie started about maybe five, six years ago. I started out making pies for my sons, and it just grew into this business because people liked my pies. So, we started, like I said, about five years ago initially in farmer’s markets and mostly retail sales. But our focus now is to move our sweet potato pies more to the food service industry. We make our traditional sweet potato pie, and we also have one with pecans and brown sugar, in addition, we now have a vegan-friendly formula and a diabetic-friendly formula. So, we want to try to meet the needs of all of our customers dietary concerns.

Lee Kantor: So, why was it important to become part of the GWBC community?

Sylvia Muwallif: I wanted to find a group where I could connect with to help build my product. It has been very inspirational for me to be a part of a larger group of entrepreneurs who have a vision to move forward. And the purpose of my pie is to create and to leave a legacy for my family.

Lee Kantor: So, now, any advice for an aspiring home baker or a home cook, how do you transition from that thing that, you know, your family says it’s great to an actual business like you’ve done?

Sylvia Muwallif: Well, you have to have a passion and believe in your product. I tell you to research, find the environment that works best for you. I knew I wanted my product to be able to sell in every environment, so I researched and joined a shared kitchen where it allows me the opportunity to be able to produce my product on a commercial level and be able to expand into those commercial food service markets.

Lee Kantor: And if somebody wants to learn more, what’s a website? What’s the best way to connect?

Sylvia Muwallif: Yes, you can visit our website at mymomssweetpotatopie.com. Our email is mymomspie2018@gmail.com.

Lee Kantor: And then, your ideal customer is who?

Sylvia Muwallif: Anyone. Anyone who loves to eat. Anyone who loves pies.

Lee Kantor: So, individuals as well as corporations.

Sylvia Muwallif: Corporations. Everyone. Yeah, and our focus is really trying to move more towards the food service environments, hospitals, nursing homes, you name it, schools, clinics, anywhere where people eat food.

Lee Kantor: Well, Sylvia, thank you so much for sharing your story. You’re doing such important work and we appreciate you.

Sylvia Muwallif: And thank you for this opportunity.

Lee Kantor: All right. This is Lee Kantor, back in a few with GWBC Power of Partnering.

 

Tagged With: My Mom's Pie

  • « Previous Page
  • 1
  • …
  • 99
  • 100
  • 101
  • 102
  • 103
  • …
  • 1328
  • Next Page »

Business RadioX ® Network


 

Our Most Recent Episode

CONNECT WITH US

  • Email
  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

Our Mission

We help local business leaders get the word out about the important work they’re doing to serve their market, their community, and their profession.

We support and celebrate business by sharing positive business stories that traditional media ignores. Some media leans left. Some media leans right. We lean business.

Sponsor a Show

Build Relationships and Grow Your Business. Click here for more details.

Partner With Us

Discover More Here

Terms and Conditions
Privacy Policy

Connect with us

Want to keep up with the latest in pro-business news across the network? Follow us on social media for the latest stories!
  • Email
  • Facebook
  • Google+
  • LinkedIn
  • Twitter
  • YouTube

Business RadioX® Headquarters
1000 Abernathy Rd. NE
Building 400, Suite L-10
Sandy Springs, GA 30328

© 2026 Business RadioX ® · Rainmaker Platform

BRXStudioCoversLA

Wait! Don’t Miss an Episode of LA Business Radio

BRXStudioCoversDENVER

Wait! Don’t Miss an Episode of Denver Business Radio

BRXStudioCoversPENSACOLA

Wait! Don’t Miss an Episode of Pensacola Business Radio

BRXStudioCoversBIRMINGHAM

Wait! Don’t Miss an Episode of Birmingham Business Radio

BRXStudioCoversTALLAHASSEE

Wait! Don’t Miss an Episode of Tallahassee Business Radio

BRXStudioCoversRALEIGH

Wait! Don’t Miss an Episode of Raleigh Business Radio

BRXStudioCoversRICHMONDNoWhite

Wait! Don’t Miss an Episode of Richmond Business Radio

BRXStudioCoversNASHVILLENoWhite

Wait! Don’t Miss an Episode of Nashville Business Radio

BRXStudioCoversDETROIT

Wait! Don’t Miss an Episode of Detroit Business Radio

BRXStudioCoversSTLOUIS

Wait! Don’t Miss an Episode of St. Louis Business Radio

BRXStudioCoversCOLUMBUS-small

Wait! Don’t Miss an Episode of Columbus Business Radio

Coachthecoach-08-08

Wait! Don’t Miss an Episode of Coach the Coach

BRXStudioCoversBAYAREA

Wait! Don’t Miss an Episode of Bay Area Business Radio

BRXStudioCoversCHICAGO

Wait! Don’t Miss an Episode of Chicago Business Radio

Wait! Don’t Miss an Episode of Atlanta Business Radio