Atlanta Business Radio

ABR Special Edition: ProWIN Atlanta

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Catherine Anne Graham/CAG, Inc. 

Catherine Graham, a Professional Coach and Recruiting Specialist, recently left her corporate career to launch her companies; CAG Coaching and CAG Recruiting. Combining her talents and experience she is helping individuals and small, emerging companies connect and grow. A certified coach since 2008 she has been working with people of all ages to move forward in their lives by creating vision, purpose and passion. Using a model she designed to be C.O.M.P.L.E.T.E. (clarity, opportunity, motivation, purpose, liberation, empowerment, triumph and ease) Catherine has merged this with her recruiting mission to match the best and brightest employees with growing companies, maximizing Human Capital ROI.

Catherine has been in Atlanta since 1993 and has enjoyed a successful path as a Sales Professional and Entrepreneur. Beginning in Retail management for Sunglass Hut, Inc., she then partnered with two other entrepreneurs to launch the New Yorker Deli and Butcher Shop on Pharr Road in 2004. They were an approved vendor in the 2006 Olympics, which was an incredible experience in working with city government and massive crowds. “These early experiences helped me develop a strong work ethic, dedication to outstanding customer service and a need to really enjoy my work!” Since then, Catherine has a 15 year track record for success in the Retail, Wholesale Trade Show and Staffing industries.

Patty Farinola/The Awareness Studio

Patty Farinola with The Awareness Studio is a relationship expert who works with individuals and couples, helping people to create fulfilling lives through powerfully-connected relationships.

She has been professionally certified through the International Coach Federation and now holds a License in Sacred Theology. Patty has been trained in Pesso-Boyden System Psychomotor and the STAR process, two very powerful therapeutic modalities. Other relevant education includes personal development and leadership training through Landmark Education Corporation, Turknett Leadership Group, the Karin Kabalah Center, and the St. Thomas Christian Church. This rich and varied background provides a strong foundation for the work she does with clients, which includes personal counseling, life and business coaching, and spiritual direction.

Patty’s corporate history includes twenty-five years of diverse experience with industry leading Fortune 100 corporations and privately held firms. She has worked for such companies as Coca-Cola, Bank South (now part of Bank of America), and S1 Corporation, and her last position was Managing Director of Marketing for Georgia Natural Gas where she was the highest ranking female managing a multi-million dollar budget that encompassed advertising, event management, sales support and market research.

Anita Paul/The Write Image 

A communications specialist, Anita Paul is known as “The Author’s Midwife.” She coaches and mentors corporate professionals and successful entrepreneurs to become published authors. Through her Write Your Life program, she shares strategies for writing, publishing, and marketing a book … and then leveraging it to upsell your expertise.

A 20-year veteran of the marketing communications industry, Anita started The Write Image in 1997. A corporate communications company, The Write Image develops marketing and public relations programs for mid-size businesses and organizations. She uses her extensive planning, organizing, and strategic marketing skills to help clients develop effective communications strategies and public relations campaigns throughout the U.S.

After years of working with decision makers in various industries she realized one thing they had in common — they were “secret agents.” These super intelligent, well respected, knowledgeable leaders were experts in their fields, but nobody knew it. She wondered, what would help these experts get noticed? The answer: Every expert needs a book of her own. So she developed a program to help professionals upsell their expertise.

“Women (and men) in business need a calling card, a defining brand, a product to demonstrate their knowledge and their expertise,” says Anita. “A well-written book is one of the best tools to brand professionals as experts in their field so they can gain the visibility, recognition, and opportunities to take their careers and their businesses to a higher level and to earn more money.” Over the years, her passion for mentoring authors to overcome obstacles to their publishing success became her focus, and thus, Write Your Life was created.

Designed to reinforce a business platform for existing authors, and to establish and support a budding brand for aspiring authors, Write Your Life is a unique, comprehensive program for establishing your expertise and leveraging your book as part of your brand. “It’s bigger than the book,” says Anita. “You have an idea, a business objective, a career goal, a brand, or a grand vision. We work to create a book that will support that platform, brand you as an expert, and get you going in the right direction.” In 90 days or less, Write Your Life will change your life!