angishields, Author at Business RadioX ® Page

Denise McGuigan, Deloitte Consulting LLP on the Fast Track to Partner

May 1, 2012 by angishields

Women on Top

Denise McGuigan, Deloitte Consulting LLP on the Fast Track to Partner

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: Elizabeth Gordon and Denise McGuigan

Women on Top hostess, Elizabeth Gordon, is joined in the studio by Denise McGuigan to talk business. Denise is a manager in the Deloitte Consulting LLP Technology-SAP practice, where she handles the ERP implementation on behalf of her clients, primarily within SAP Financials.

Denise has strong functional leadership skills across business processes, SAP components and project management responsibilities within the Consumer Products industry. She also brings a wealth of experience in requirements determination, design, development, communications and training activities.

Denise talks about her experience leading clients through complex SAP testing phases. She defines testing strategies, designs test cases and determines realistic timelines. She has a reputation for effective team management, high quality delivery, and has a history of successful implementations. This native of Northern Ireland just wrapped up a large global implementation; she shares an international perspective on business management, financial transformation and leadership.

For more on Deloitte Consulting, LLP visit www.deloitte.com

Ann Serrie and Marilyn Anderson chat about volunteering at Hospice Atlanta!

May 1, 2012 by angishields

Eugeria

Ann Serrie and Marilyn Anderson chat about volunteering at Hospice Atlanta!

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Ann Serrie is a native of New York City. When she was old enough for the novelty of cold weather and snow to wear off, she promptly moved to Atlanta! J At the age of 12, Ann’s grandmother told her that she didn’t want to die in a hospital. She continued to repeat this message for 20 years. Ultimately, Ann’s grandmother received the benefits of hospice, and died peacefully in her own home. This forever marked Ann, and caused her to begin volunteering at Hospice Atlanta nearly 20 years ago. Five years ago, after 13 years of volunteering, Ann was asked to join the Hospice Atlanta staff. Today she is the Direct of Volunteers at Hospice Atlanta, and loves every minute!

Starting her adult life as a nun in Nebraska, Marilyn Anderson has spent her career in the service of others. During her service as a nun, she started attending special services in a chapel where older nuns were dying. This made a huge impact on Marilyn. Over the course of years, she taught on a Native American reservation in South Dakota, and later earned a Masters Degree in Political Science and International Studies from Notre Dame. She also earned a Master of Arts degree from the University of San Francisco. At the age of 54, she met a widower in the Midwest, married and moved to Atlanta. After formal retirement, Marilyn realized that she couldn’t possibly “just retire”, and started volunteering with St. Jude’s Parish. This led to volunteering at Hospice Atlanta, where she continues to volunteer today.

Hospice Atlanta is a non-profit hospice with both a 36 bed campus in Buckhead, and a vibrant home-based hospice. Hospice Atlanta is the largest non-profit hospice in Atlanta, and falls under the umbrella of the Visiting Nurse Health System. Their facility is located at 1244 Park Vista Drive in Atlanta. If you are interested in learning more about Hospice Atlanta, or about volunteering, you can visit their website at www.vnhs.org, or call them at (404) 869-3000.

We want to thank Griswold Special Care for sponsoring today’s show. Griswold Special Care has been a preferred provider of high quality, affordable in-home senior care in Dallas and Atlanta for 20 years.

Sustaining Our City Through the Atlanta Better Buildings Challenge

May 1, 2012 by angishields

Burr Forman's Results Matter Radio

Sustaining Our City Through the Atlanta Better Buildings Challenge

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Today we discussed again the Atlanta Better Buildings Challenge. The mission of this program is to reduce energy and water consumption in buildings by 20% by the year 2020. In a joint effort between Central Atlanta Progress, the City of Atlanta and many other local partners, Atlanta was one of the first cities to sign on to the Better Buildings Initiative.

Lauren Dufort/Central Atlanta Progress

Lauren Dufort’s sustainability expertise has come from over 5 years of promoting and improving sustainability efforts in her professional endeavors. During her time employed at Cousins Properties, Inc., Lauren specialized in researching sustainability opportunities and applying various USGBC LEED rating systems to multiple property types, including office, retail, industrial, and multi-familyproperties. While at WorkingBuildings, Lauren provided LEED project management and carbon emissions inventory management for both public and private organizations with large real estate portfolios. In her current role as the Director of Sustainability at Central Atlanta Progress, Lauren develops andimplements various sustainability programs through collaboration with the City of Atlanta and the Downtown business community. Such initiatives include the Downtown GreenSource program and the Atlanta Better Buildings Challenge.

Jeffrey Portman/AMC, Inc.

Jeffrey L. Portman is President and Chief Operating Officer of AMC, Inc., the world’s largest trade mart/trade show organization and parent company of AmericasMart Atlanta, the nation’s largest wholesale home/gift/apparel marketplace.

Portman leads the daily operation of these Atlanta-based businesses, which annually bring tens of thousands of visitors to the city, generating more than $478 million in direct economic impact, and making Atlanta the wholesale/retail trading capital of the United States.

Portman’s career spans more than 35 years in commercial real estate development and management, including his leadership of the Atlanta Decorative Arts Center (ADAC) as general manager from June 1986 through July 1994, at which point he was appointed Executive Vice President of AMC, Inc. His election as AMC president and chief operating officer followed in February 2001.

He subsequently has led AMC and AmericasMart Atlanta through a period of growth unprecedented in the companies’ 53-year history, commencing with the rebranding of the former Atlanta Market Center as AmericasMart Atlanta in 1996, and continuing with expansion of its global business base, most recently advanced in the opening of the celebrated Building 2 WestWing in January 2009.

A native Atlantan, Portman is consistently named among the Top 100 most influential people in the U.S. home furnishings industry, and comments regularly in national and international home, gift and apparel trade media. Portman was named Atlanta Citizen of the Year by the Atlanta Police Foundation, with Mayor Franklin bestowing the honor. He serves on the Executive Committee of the Atlanta Convention and Visitors Bureau and on the Board of The Lovett School, his alma mater.

Portman did undergraduate work at Mercer University and Georgia State University and post-graduate study at Harvard in Cambridge.

Scott Hitch/Burr & Forman, LLP

Scott practices in Burr & Forman’s Environmental group and works with clients in all aspects of environmental law. Scott counsels clients on business strategy, regulatory compliance, permitting, policy, transactions and resolution of disputes. Scott’s services include: land conservation, historic preservation, brownfield redevelopment, environmental remediation, corporate responsibility/sustainability and recycling and regulation of wastes. He also consults with corporations in dealing with resource allocation and regulation such as water quality and its environmental impact, air quality, greenhouse gas, climate changes and energy sources. Scott’s environmental services also include dealing with commercial real estate transactions and the entire sustainable building process.

Prior to joining Burr & Forman, he practiced at national and regional law firms and had his own law practice. Scott’s environmental law background also includes previous law clerk experience at the U.S. Department of Justice, Environmental & Natural Resource Division, Environmental Enforcement Section and the Georgia Land Trust Service Center. Scott is a U.S. Green Building Council LEED Accredited Professional and has been named a “Georgia Rising Star” by Super Lawyers for three consecutive years in environmental law. He serves on the Board of Directors for the Georgia Land Conservation Center and Georgia Wetlands and Streams Trust Fund, and has served on the Stakeholder Committee for the City of Atlanta Sustainable Building Ordinance and the Georgia Chamber of Commerce Environmental Conference Steering Committee.

Aside from Scott’s professional leadership, he is involved in a variety of community organizations including: Board of Directors for Keep Roswell Beautiful, Vice President on the Board of Trustees for the River Eves Education Foundation, Inc., and President of the International Board of Directors for the Center for Mediation, Peace and the Resolution of Conflict, Inc.

Scott received both his B.S., in ecology, and J.D. from the University of Georgia where he served as President of the Environmental Law Section in law school

Members of the leadership team from BaxterKrause, Executive Recruiting firm, were guests on BBR Radio April 30, 2012: Kevin Krause, Rick Haynes and Dottie Regan

May 1, 2012 by angishields

Buckingham Business Review

Members of the leadership team from BaxterKrause, Executive Recruiting firm, were guests on BBR Radio April 30, 2012: Kevin Krause, Rick Haynes and Dottie Regan

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In the competitive global market, many companies find themselves struggling to find executive talent with the right skills to lead and drive expansion and profit. Shortages in high-caliber talent worldwide, and a desire to avoid hiring mistakes, are forcing companies to rethink the process used to search, recruit and train their next executive hire. Should they engage contingency or retained recruiters? How reliable are online searches that appear to offer more talent options at a faster pace? How much should a search cost? These are just a few of questions companies are asking themselves as they look for the perfect candidate. And what does all this mean for executives looking for new career opportunities?

As the world is changing, so is the role of the recruiter who must be able to advise companies on every phase of the search – from identifying the role criteria to transitioning the selected candidate. BaxterKrause finds companies one-of-a-kind talent by looking beyond skills and competencies to uncover the true nature of a candidate. Having placed hundreds of executives in high-performing roles – both domestically and internationally – Kevin Krause and his team of consultants, recruiters and trainers know that understanding the culture of a company is as important as identifying all the characteristics of a candidate to make the best placement.

BaxterKrause has delivered world-class consulting in the search, recruitment and retention of talent for companies in the US, Germany, Switzerland, Austria, France, the UK, Belgium, the Netherlands, Spain, Korea, and Japan. Based in Woodstock, Georgia, you can learn more about BaxterKrause at www.baxterkrause.com or call 770.485.9999. In this program, they discuss what it takes to successfully recruit in today’s marketplace, how to find and vet candidates, and what the costs are to find the perfect fit.

GUESTS:

KEVIN KRAUSE

Kevin Krause is the founder and CEO of BaxterKrause. He is an experienced business professional and entrepreneur with a talent for making personal connections and building top domestic and international business teams. Fluent in German, Kevin lived, worked and was educated in Germany for over a decade. His unique perspective of German culture, language and customs has led BaxterKrause to be a preeminent recruiter for German companies both in the US and abroad. Prior to starting BaxterKrause, Kevin held several senior level positions in the automotive industry, as Director for Siemens Automotive, Freundenberg and Valeo Corporation. He started BaxterKrause to fulfill the international demand companies had for acquiring quality executive talent to become successful in a competitive global environment.

RICK HAYNES

Rick Haynes is a Vice President at BaxterKrasue. Rick draws from over 25 years experience in the consumer goods industry to connect the right person with a career that maximizes their experience and talent. Looking beyond credentials and focusing on experience and “street smarts” is what sets Rick apart from most people in the human capital profession. Rick worked with the Maytag /Whirlpool Corporation for over 19 years as National Account Director and was an integral part in introducing major appliances into the Home Improvement Sector (Home Depot). Rick has also worked for Delonghi and Latexco, a Belgian-based manufacturer of bedding components.

DOTTIE REGAN

As Chief Talent Officer at BaxterKrause, Dottie Regan has a clear vision for developing domestic and international staffing plans and identifying and qualifying the best talent. A Global Staffing Manager at The Coca-Cola Company in Atlanta, Dottie supported multiple divisions and directed a staff of four Global Staffing Specialists. Her responsibilities included managing a multimillion recruiting budget and handling the full life cycle recruitment of 300 yearly domestic and international positions. Dottie also handled the recruiting needs of UPS and John Harland through APAC Teleservices where she was engaged in creating and implementing recruiting plans, training programs, change management, and organizational effectiveness.

The Facts About Georgia's New Noncompete Employment Statute

April 30, 2012 by angishields

Burr Forman's Results Matter Radio

The Facts About Georgia's New Noncompete Employment Statute

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Today we had a spirited discussion about Georgia’s new noncompete employment statute – House Bill 30. Our guests were State Representative Wendell Willard, one of the co-sponsors of the statute and William (Chip) Collins Jr, the attorney who heads Burr and Forman’s new noncompete and trade secrets group – he is also the editor of their new Noncompete & Trade Secrets blog.

Wendell Willard/ State Representative 49th District Georgia House of Representatives

Wendell is the co-sponsor of Georgia’s new noncompete employment statute that became effective last year and drastically changed the legal landscape for noncompetes.

State Representative Wendell Willard represents the 49th District in the Georgia House of Representatives. Since being first elected to serve in 2001, Representative Willard has been instrumental in passing several pieces of landmark legislation. Since 2005 Representative Willard has served as Chairman of the House Judiciary Committee.

Chairman Willard’s notable legislative accomplishments during his time with the General Assembly include: the 2006 passage of Georgia’s Eminent Domain law, which strengthened personal property rights for all Georgians, and the 2004 Child Protection Law, which protects children against reckless and abusive caregivers. Chairman Willard also points to the 2005 creation of the City of Sandy Springs, his hometown, by the General Assembly and the subsequent creation of the cities of Johns Creek and Milton among his most notable legislative accomplishments.

In recognition of his legislative accomplishments, Chairman Willard has been honored by: the Georgia Council on Aging with their Special Legislator Award, the Department of Human Resources with their Leadership Award, and by the Association County Commissioners of Georgia, among others. Most recently, he was honored in 2008 by the Georgia Municipal Association as a “Champion of Georgia’s Cities.”

Representative Willard resides in Sandy Springs with his wife Vicki. When not working at the Capitol, Representative Willard is an attorney in his own private practice, and serves as the City Attorney for Sandy Springs. Active in the Sandy Springs and North Fulton communities, Representative Willard serves on the board of The Newtown Park Foundation. Representative Willard serves as Chairman of the House Judiciary Committee and also serves on Appropriations, Ethics, Ex-Officio of Judiciary Non-Civil, and Vice Chairman of Rules. He was a member of the Insurance Committee from 2001-2005.

William (Chip) Collins, Jr.

Chip helps his clients successfully resolve multiple types of business disputes, including those involving breach of contract, commercial lending, unfair competition, real estate, and employment issues. He has represented clients ranging from individuals and small businesses to large banks and Fortune 500 companies in matters involving between tens of thousands to tens of millions of dollars in dispute. Chip firmly believes in working with his clients at the beginning of an engagement to clearly identify the client’s objectives and develop a strategy and budget for achieving the client’s goals in the most cost-effective manner. Although he is able to efficiently resolve most of his cases through dispositive motions or alternative dispute resolution, Chip is fully prepared to go to trial for his clients when necessary, having tried cases and handled appeals at both the State and Federal levels.

Disputes involving real estate and lending comprise a substantial portion of Chip’s practice. In the recent economic climate, Chip has spent the majority of his time representing several national and regional lenders in litigation involving large defaulted commercial loans, including the institution of receivership proceedings and defense of lender liability claims.

Chip has significant experience and expertise in helping businesses of all types prevent unfair competition through the drafting and enforcement of non-competition, non-disclosure, and non-recruitment covenants and the pursuit of remedies for misappropriation of trade secrets, breaches of fiduciary duties and other similar claims. He has written and lectured extensively on those subjects, as well. Chip has also successfully defended companies and individuals accused of unfair competition.

Chip is also often called upon to handle disputes arising from the break-up of business partners (the “business divorce”). In those cases, he attempts to temper the high emotions usually associated with such matters and work out a fair and common-sense resolution, thereby avoiding costly litigation that rarely provides a true economic “win” for any party in those types of cases.

Meet Your Market with Shark Branding and Team Fenom – Featuring Expert Guests: Phillip Boykin, Antonia Newman and Charlotte Newman

April 30, 2012 by angishields

High Velocity Radio

Meet Your Market with Shark Branding and Team Fenom - Featuring Expert Guests: Phillip Boykin, Antonia Newman and Charlotte Newman

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Today we explored how to capitalize on existing markets and create new ones with Expert Guests fromÂ Shark Branding and Team Fenom . . .

Phillip Boykin / Shark Branding

Phillip Boykin is the Creative Director for Shark Branding, a New York based advertising and marketingÂ firm founded by Daymond John, CEO of FUBU and one of the stars of the hit ABC entrepreneurial realityÂ show, Shark Tank.

Antonia Newman / Team Fenom

Dissatisfied with the coverage of women’s sports, two sisters, Charlotte and Antonia Newman, founded Team Fenom, with a singular goal, to create the most recognizable brand in women’s sports.

Team Fenom is an online community connecting fans and a destination for women’s sports news and fitness information. They derived the name Fenom from combining female and phenomenal. Team Fenom is an expression of the global community of individuals who support women’s sports.

Antonia Newman is the co-founder and Chief Executive Officer ofÂ Team Fenom. She graduated with honors from Florida Southern College, earning a B.S. and MBA. HerÂ athletic achievements include being a two-time Kodak/WBCA All-America honorable mention, holdingÂ school records in rebounds and blocked shots, and leading her team to four seasons of post-season play.Â Antonia also played professional basketball in Europe, served on the Euro-American Womenâ€™s CouncilÂ Executive Global Advisory Board and was selected to develop a sports program to mentor Greek youth. Â Antonia has over five years of sports management experience.

She worked in Basketball DevelopmentÂ with the Atlanta Hawks and in Marketing and Fan Development with the Hawks & Thrashers. Given herÂ devotion to athletics and passion for womenâ€™s sports, Antonia has volunteered her services with FloridaÂ Southern Collegeâ€™s womenâ€™s basketball program, the Atlanta Beat of Womenâ€™s Professional Soccer, theÂ WNBAâ€™s Atlanta Dream and the defunct Atlanta Glory of the American Basketball League (ABL).

Charlotte Newman / Team Fenom

CharlotteNewman is the co-founder and Chief Operating Officer of Team Fenom. She is an entrepreneur with a penchant for communication. Charlotte holdsÂ a B.A. from Wellesley College andÂ graduated from Harvard Business School (HBS). She is fascinated by digital media and has started two blogs, one aÂ summary of the best stories in tech and digital. At HBS, she co-wrote a case on ProPublica, the first online newsÂ organization to win the Pulitzer Prize. Charlotteâ€™s interest in digital media grew from communications experienceÂ as an advisor to two U.S. Congressmen, Chris Murphy and David Scott.

As the co-founder of Team Fenom,Â Charlotte draws on extensive experience writing opinion editorials, speeches, and policy statements on Capitol Hill.Â She sits on the board of the Harvard Business School Club of Atlanta. In her spare time, Charlotte is an avid runnerÂ and huge sports fan. She formerly played basketball and ran track.

Dekalb Chamber of Commerce President Leonardo McClarty, Strategy Magazine’s Mavian Arocha-Rowe and Attorney Dennis Zakas

April 30, 2012 by angishields

Atlanta Business Radio

Dekalb Chamber of Commerce President Leonardo McClarty, Strategy Magazine's Mavian Arocha-Rowe and Attorney Dennis Zakas

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Leonardo McClarty/Dekalb Chamber of Commerce

Leonardo McClarty is the President/CEO of the Dekalb Chamber of Commerce . A career Economic and Business Development professional, McClarty is astute at dealing with various community, small business, and political challenges. His experiences include business recruitment, community redevelopment, planning, public policy analysis, and small business development. Responsible for the day to day operations of the DeKalb Chamber of Commerce, McClarty interacts daily with civic leaders, education professionals, business leaders, and elected officials to make sure that DeKalb County is the premier place to do business in Metro Atlanta. Since his arrival in September 2004, this Atlanta native has more than doubled the DeKalb Chamber’s membership, increased its annual operating budget, and increased its status in the Atlanta business community.

Prior to taking the helm of the DeKalb Chamber, McClarty served as Economic Development Director for the City of Roswell and was a Senior Project Manager in DeKalb County’s Office of Economic Development. McClarty has also worked for the Georgia Department of Community Affairs and Georgia Institute for Community Business Development.

McClarty holds a Master’s degree in City and Regional Planning from Clemson University and a Bachelor of Arts degree in political science from Furman University. He is certified by the National Development Council as an Economic Development Finance Professional and has a certificate in non-profit management from the U.S. Chamber Institute for Organizational Management program. McClarty is the past Chairman of the United Way in DeKalb Campaign and sits on the Grady Health System Board of Visitors. He is also sits on the boards of the DeKalb Workforce Investment Board (WIB), DeKalb Convention & Visitors Bureau, Communities in Schools of Atlanta, CDC Federal Credit Union, and participates in various ad hoc committees and councils. He is a 2009 graduate of Leadership Atlanta and a 2008 graduate of Leadership DeKalb. In 2008, he was named one of Georgia Trend Magazine’s Top 40 under 40.

Mavian Arocha-Rowe/Strategy Magazine

Mavian Arocha-Rowe is the Editor-in-Chief at Strategy Magazine. She is also the Senior Editor at The Institute for HealthCare Consumerism, Senior Editor for Field Media, LLC, and a Freelance Writer/Editor and Spanish Educator.

Mavian promoted Strategy Magazine’s launch of an additional magazine that will be entirely in Spanish. It will be out this May and the cover will feature CNN en Espanol’s fashion expert.

Dennis Zakas/Zakas & Leonard, Group Office Buys

Dennis Zakas is a partner with the law firm of Zakas & Leonard. He focuses his law practice on mergers and acquisitions, securities offerings, corporate governance, joint ventures and complex commercial transactions. While most of his clients are in the technology and medical device industries, he has significant experience in telecommunications, pharmaceuticals, healthcare, manufacturing, distribution, transportation, logistics and real estate. During his career, Zakas has played a major role in transactions exceeding $100 billion. His unique perspective results from representing a wide range of clients – from Fortune 50 to early stage – in a wide variety of industries, in a broad range of transactions. On many occasions Zakas has been listed in Best Lawyers in America, as well as a Mergers & Acquisitions Super Lawyer.

Zakas is also the Chair and CEO of Group Office Buys, LLC, an online provider of over 40,000 office supply, janitorial/sanitary and breakroom products and is the primary inventor named in two patent applications covering a number of Internet business processes.

Dennis Zakas is a member of the Board of Directors of the Technology Association of Georgia (TAG). In 2005 he was named TAG Volunteer of the Year for his role in founding and chairing the Georgia Technology Summit. He also founded TAG’s Top 40/10 Innovative Companies Award and continues to chair the Top 40/10 Committee. Additionally, Zakas writes the Technology Leadership blog for the Saporta Report, as well as is the Georgia Co-chair of the Society of International Business Fellows (SIBF).

Small Business Education Series: HR/Insurance/Communications

April 30, 2012 by angishields

Renegade Radio

Small Business Education Series: HR/Insurance/Communications

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Barry Flink, Executive Vice President & Partner | FlexHR, Inc.

Everything You Ever Wanted to Know About Human Resources

Barry is Executive Vice President and Partner of FlexHR, Inc. in North Atlanta. As one of the

Southeast’s leading consulting organizations, FlexHR specializes in managing change, human

capital issues and providing executive level human resource leadership to small and medium sized

organizations.

404 252 3779 | bflink@flexhr.com | www.flexhr.com

Dan Merkel | Southern States Insurance

Insurance Made Easy

We keep it simple and respect the fact that our clients don’t engage in insurance issues every day like we do. We are highly educated in insurance so we know what we are doing and we can present it in a way

you can understand it.

678-715-0415 | dmerkel@southernstatesinsurance.com | Southernstatesinsurance.com

Maggie Anderson | Communications Expert

A marketing communications expert and a coach, Maggie Anderson works with entrepreneurs to transform the way their companies are perceived in

the marketplace. Change the perception and everything changes. She refines and aligns your branding and messaging so your ideal prospects can find you.

Maggie has more than 20 years’ experience producing marketing communications for high level executives, professionals and entrepreneurs. She recently published Do You Stand Out Enough? Much more than a book, it is a step-by-step guide for experts with exercises to refine your vision and lay the foundation for a powerful marketing strategy.

404-842-1958 | ma@maggieanderson.com } www.maggieanderson.com

SGI Manages Big Data for the Entertainment Industry

April 29, 2012 by angishields

ShowBiz Atlanta

SGI Manages Big Data for the Entertainment Industry

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When we think of movies, television and sports, we rarely think about the intense amount of data involved and the intricate systems required to access that data efficiently. Well, here at ShowBiz Atlanta, we’re all about digging beneath the surface to see what’s really going on. To that end, we invited SGI to come in and chat about what they do!

SGI has a long history in the Media and Entertainment industry, from its early days of being the first platform to make possible the breakthrough 25 years ago for digital effects for such movies as Jurassic Park and Terminator, to today where SGI technology is used for managing the vast volumes of digital content generated by film, television and the gaming industry.

Mark Anderson, who works for SGI locally here in Atlanta along with Floyd Christofferson who called in from California, joined me recently to talk about how SGI provides the technology that is used for the digital mastering of virtually every major Hollywood film today.

They explained that SGI is used by such companies as Technicolor, Deluxe and many others around the world. In addition, the same data storage management technologies that are used to manage the world’s weather data, enable advanced genome sequencing and to provide tactical support for US armed forces is also used to manage the massive digital content archives for companies like the NBA and National Geographic.

As a leader in technical computing, SGI remains at the forefront of big data management, and at the core of the entertainment industry’s ability to create and manage the extreme volumes of digital content that part of our daily lives.

When we think of movies, television and sports, we rarely think about the intense amount of data involved and the intricate systems required to access that data efficiently. Get some insight into this incredibly important aspect of the biz!