Mark your calendar now for this Thursday at noon! Listen LIVE to Renegade Radio™ every week to stay on top of Atlanta’s top business news and business trends.
January 17th, 2012 – Purchasing Power’s Elizabeth Halkos Chief Marketing Officer

Wow what a great show and one not to be missed so tune-in above or download this episode of Atlanta Sales Talk Radio.
Elizabeth Halkos Chief Marketing Officer of Purchasing Power enlightens us on selling and managing in the competitive marketplace of employee benefits. While we discussed the advantages of having a solution that is truly new and unique in improving employee morale, productivity and retention. We also discovered that this is a very complex sale and doesn’t sell itself. In other words, even though you have a “better mouse trap” you still have to get out there and sell it.
Elizabeth and I also discussed how critical it is to keep abreast of all the happenings in your industry to be effective in selling in your particular solution. She also shared a great source of information in the Human Resource Management space, the Purchasing Power Blog. So if you want to know what is happening in the world of employee benefits, check out this information rich blog.
Tune into this dynamic and fascinating show to hear why Purchasing Power is a top performer in this competitive space. Enjoy the show and until next time, Happy Selling!
Eric A. de Groot, Founder of the Holland America Chamber, joined us to discuss global issues impacting current business opportunities, plus his exciting “Mini America” Project.

As a lobbyist for economic development and real estate projects Eric de Groot has been able to create an exceptional and extensive network in the local political arena. Eric moved to Atlanta in 1982 from Amsterdam, The Netherlands and has almost thirty years of experience in importing, exporting and consulting between the Netherlands and the USA, serving many Fortune 500 companies. De Groot is recognized as a valuable multi-lingual resource for businesses, individuals and the public sector, in the areas of sourcing, marketing and business development. He is the founder of the Holland America Chamber, working with Dutch, U.S. and Caribbean companies and together with Maarten Kuik they created Holland America Consulting to focus on domestic and foreign direct investment. Eric is actively involved in several real estate developments. He is working on a couple of projects that connect culture with trade, and entertainment with education and environmental sustainability. In addition to working with Euram, Eric is the founder of a number of international businesses and has worked as the managing director for a Dutch subsidiary and daughter of Elsevier bv in Atlanta.
EdeGroot@HollandAmericaConsulting.com
770-544-0271

Tom Thon: An Actor’s Perspective

Tom Thon joins host Dana Barrett to talk about his journey in and out of the business as an actor, director and producer. His current projects include several films both in front of and behind the camera and directing a play called TALKIN WITH by Jane Martin at a new theater in Metro Atlanta called Out of Box Theater. As the two talk about the project they also talk about why some theaters are not making it in the current economic climate and some are.
In addition to some wonderful advice for actors, Tom shares a little bit about the SAG/AFTRA union merger and the state of the business in Atlanta.
Joshilyn Jackson talks about A GROWN UP KIND OF PRETTY

Guess what happens tomorrow? No? Okay let me help you… Joshilyn Jackson’s new book A GROWN UP KIND OF PRETTY hits bookstore shelves – and if you pre-ordered then maybe your mailbox too!
Joshilyn is one of our favorite authors here at Midtown Review, and I for one, can’t wait to start reading this one. Here’s the description of A GROWN UP KIND OF PRETTY from Joshilyn’s website – or even better listen to Joshilyn describe the book and bring the characters to life in my most recent interview with her.
As with all the Midtown Review podcasts, this one also contains a sneak peek of what Joshilyn is working on next!
As always, I hope you enjoy the interview! And be sure to check out the rest of the author interview series on iTunes!
Paige Joyner, CEO of Compliance Plus tells you what you need to know about HIPAA!

Educated in Switzerland, instrument-rated pilot, PhD in Theology, Major in the Civil Air Patrol, CEO of Compliance Plus – all describe today’s guest, Paige Joyner! Prior to 2001, Paige worked in technology and telecommunications. When HIPAA laws began to take effect, Paige became aware of the importance of compliance to companies that work with “Protected Health Information” (PHI). This awareness and interest eventually led her to the HIPAA Program Management Office at Medical College of Georgia Health Systems, where Ms. Joyner was responsible for the implementation of HIPAA security across the three entity healthcare organization in Augusta, GA.
Today, Ms. Joyner is the CEO of Compliance +, LLC, a healthcare product and services firm that provides organizations with cost effective solutions for compliance as well as niche products and services that enhance healthcare practices and facilities. Ms. Joyner will be co-hosting a pair of free HIPAA seminars in February and March with Dara McMillan of MyAccessableHome. For more information about Ms. Joyner’s services, or the upcoming seminars, please call her at (678) 570-5422, email her at pjoyner@complianceplusllc.com, or visit her website at www.complianceplusllc.com.
We want to thank Griswold Special Care for sponsoring today’s show. Griswold Special Care has been a preferred provider of high quality, affordable in-home senior care in Dallas and Atlanta for 20 years.
January 24th – Entrepreneurs Who Impact Lives and Now Write Books

Sheri Gilburth is founder of and a partner in Heart Center Therapy. Sheri along with the other professionals at the Center help their clients gain healing from the emotional, physical and mental stressors of the modern day life style. This past fall, Sheri elected to devote some time to writing and out of her writing emerged a simple book that has brought wonder to those who have had a chance to read the pre-publication manuscript. Rich Hart helps individuals journey to a better station in their personal and professional lives. Through his life-altering seminars, audiences learn to navigate the twists and turns of life’s different mazes. Rich has begun “putting pen to paper” to generate a book to enhance his classes, seminars and presentations. What motivated our guests to decide to write a book after years of contemplating? Listen and learn from them as they tell why they finally took the plunge to become authors.
Millicent St. Claire and Donna Kelsick – LIGMO


Millicent St. Claire (left) is the founder of LIGMO and Donna Kelsick (right) is the organization’s Executive Director. To borrow a phrase from St. Claire, “So many things in life are simply RIDICULOUS!” LIGMO helps it’s clients be their best selves and bring out the best in others by encouraging them to, “Let it go, move on.” They run training seminars in corporate and school settings. LIGMO offers a series of workshops on topics as varied as customer service, team building, stress management, and others. The core of LIGMO’s message is all about becoming aware of behaviors and attitudes that are counterproductive in our personal and professional lives and then using that awareness to make positive changes. More information can be found at http://www.ligmo.com/.
Jeffrey Plucker: Author of The Sport of Selling: Highlight Reel

Jeffrey Plucker has pitched over 100,000 customers and businesses, working with smaller organizations as well as Fortune 500 companies, domestically and internationally. He is the author of The Sport of Selling: Highlight Reel, his first book that takes the lessons and knowledge of sports and translates them to business to help improve your bottom line.
Jeff, learned how to market through the internet working for one of the top internet marketing companiesin the nation, consults businesses on their internet presence and web marketing. Having a deep understanding ofhow the search engines work and what it really takes to rank on the web, he has helped many companies turn theirwebsites from a necessary cost to a form of revenue generation.
Over his career Jeff has managed, trained and motivated thousands of sales reps, often turning poorperformers into leaders. He learned very quickly that a strong work ethic, great attitude and takingcontrol leads to success—all things he learned from playing sports. Learn more about Jeff and the Sportof Selling at www.sportofselling.com and if you missed listening to Jeff live on Renegade Radio, you can listen to the recorded show here!














