BRX Pro Tip: Success Story: Regional Business Association
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, for our Success Story series, today, we want to talk about serving a Regional Business Association.
Lee Kantor: [00:00:13] Yeah. We have a client that’s a Regional Business Association that we were doing in-studio work and that’s how we were serving them. And then, the pandemic happened and then they were unable to come in the studio anymore. And in order to kind of provide value with and for them, we, together, came up with the idea of instead of just doing this thought leadership series that we had been doing, but to pivot slightly and use this kind of flexible time that we had now to actually spotlight their members. And this enabled them to really provide a lot of value to their members that were missing out on some of the good stuff of being part of a member organization like them. They were missing out on the face-to-face networking. They were missing out on the kind of ways to collaborate together with other members.
Lee Kantor: [00:01:03] So, by us spotlighting their members, we were able to really provide a lot of value and appreciation where the members kept getting value from this association. And this is something I think a lot of associations miss out on. They don’t realize how important it is for them as a member organization to not just kind of provide networking opportunities. But if they go out of their way and actually support and celebrate the work of their members, and promote the work of their members, and give them a promotional vehicle that allows them to take that content and then share it and kind of vouch for them, it really helps the members and it’ll keep the members sticky so they don’t quit the organization.
Lee Kantor: [00:01:49] So, that’s what we did on behalf of this association. We helped them get the word out that these business people were still in business. They’re still doing good work. And a side effect of doing this work was that we were able to capture so many testimonials out of the mouths of all of their members that it was dozens upon dozens of testimonials, way more than they had historically been able to capture in any other way throughout the year. So, that was a side benefit that really just you can do kind of a value proposition from this is just capturing those testimonials is worth the value of doing the interviews. So, we were able to serve their members, keep them sticky, keep them around, and also get a lot of testimonials that the member organization was able to repurpose and use to attract even more members.
