BRX Pro Tip: Negotiating for Talent
TMB E56: Jennifor Dillon, Southern Arizona Book Heroes

Jennifer Dillon, President
Southern Arizona Book Heroes
616 E. Broadway
Tucson, AZ 85716
soazbookheroes@gmail.com
520-409-1751
soazbookheroes.org
SOCIAL MEDIA: Alignable | Facebook | Instagram | LinkedIn | Twitter |
Jennifer Dillon, the founder of Southern Arizona Book Heroes, has lived in Tucson for almost 30 years. Her family owns Sahuaro Trophy, of which she is proud to be the 3rd generation working there and serving Tucson.
Southern Arizona Book Hero’s
From violent acts to car crashes to a growing opioid epidemic, Southern Arizona Book Heroes™ (SABH) joins the front lines with first responders giving comfort to our youngest and most vulnerable citizens. SABH provides resources that help treat children’s unseen injuries—their emotional wounds. We equip first responders, victim advocates, social workers, and child-centric agencies with new books and new plush toys, to distract, comfort, and soothe traumatized children.
Reading a book is just the first step in building a strong relationship with children in our community. We support our first responders and believe this program helps to build a partnership with our most important community members, our kids. Our hope is that future generations of this community will be comfortable interacting with emergency responders in every capacity.

Forty-Niner Golf & CC – Tucson’s Hidden Jewel | ![]() |
CTWJ E23: Danalda Dreis & Steve Hoeffner, of Star Glass

Danalda Dreis & Steve Hoeffner, Account Manager
Star Glass Company
2418 N. Stone Ave.
Tucson, AZ 85705
520-661-9153
520-620-0011
Email: info@starglassaz.com
danalda@starglassaz.com
I was born in Vancouver British Columbia– and my parents moved to the US when I was an infant. I have grown up in Tucson– going to elementary school at Saints Peter & Paul- and then Salpointe Catholic HS- where I graduated in 1990. After HS graduation, I went on to the University of Arizona where I received my bachelor’s degree in General Business- and met my husband Sean. After graduating from the U of A, Sean and I were fortunate enough to travel many places around the world with his job.
When we returned, I began my career at Enterprise Rent a Car. I worked for Enterprise Rent A Car for about 14 years. During this time Sean and I started a family. Because of that, I changed to a position where I just marketed Insurance agents. 10 ½ years ago I left Enterprise– and came to Star Glass. Here at Star, I do the same thing- working hand in hand with the Insurance Agents here in Tucson. I have built a relationship with these offices over the last 20+ years. I enjoy working with them and helping them serve their clients.
I have 2 sons- ages 19 and 17. My life is filled with football, as my older son Colin plays football for the University of Montana. My younger son Dylan plays for Salpointe Catholic. I spend many hours volunteering, whether it be at the school, or for the football team. I enjoy traveling and spending time with my husband, children, and 2 dogs.
About the business:
Star Glass Company is a leader in glass repair and replacement throughout Tucson and Phoenix- and has been serving Arizona since 1998. We specialize in a variety of services, including auto, home, and commercial glass.
We uphold the integrity of our services not only through our unparalleled customer service but also by going the extra mile to obtain an Auto Glass Replacement Safety Standard (AGRSS) certification. The AGRSS Certification is a process that ensures our technicians are educated in the process of safe windshield replacement.
My name is Steve Hoeffner, and I am the General Manager and (part-owner) of the Star Glass Company.
I was born and raised in the Tucson community since 1970.
I have been married to my wife Angie for 28 years and we have three kids Steven 27, Chris 25, and Andrea 17, including 2 beautiful grandchildren. I am Native American and a member of the Pascua Yaqui Tribe.
I attended private Catholic education from 1st to 12th grade. I graduated from Salpointe Catholic High school in 1988.
After graduation, I decided to work in the Glass Industry full time and pursue a career after working part-time since 1986. I became a manager a few years later with a nationwide company.
I continued to manage several other large retail companies such as Speedy Glass and Harmon Glass up until 2007. The opportunity to become a partner with Star glass arose and I became part owner ever since. We have had an amazing run going on for 14 years and continue to grow and prosper every year. In 2017 we purchased National Glass in Tucson (locally owned) and increased our Commercial and Residential sales and also expanded our services into Phoenix. Our goal has always been “Service that Shines” and this culture is what separates us from our competition.
We have an incredible staff and technicians with many of them over 30-year experience which is monumental in providing the best customer service in town.
Steve Hoeffner – General Manager – Star Glass Company
Cell – 520-940-3396 Office – 520-620-0011 Fax – 520-617-0900
https://starglassaz.com/auto-glass/auto-glass-repair-tucson 
About Your Host
Jaime Overturf
Farmers Agent, Entrepreneur
2555 N Campbell Ave
Tucson, AZ 85719
(520) 293-2900
joverturf@farmersagent.com
As a local Farmers® agent in Tucson, AZ, Jaime Overturf helps customers identify the insurance coverage that best fits their needs. This process is straightforward and personalized to help make them more informed about their insurance options.
Jaime has the knowledge and experience to help customers better understand their coverage options–whether that Jaime has the knowledge and experience to help customers better understand their coverage options–whether that’s auto, home, life, business insurance, and more. You can connect with Jaime on Facebook.
TMBS E154: Michael Biltz Technology Vision Report 2021

CLOSING THE DIGITAL GAP FOR 2021 & BEYOND
21st Annual Accenture Technology Vision Report Shows How Reliance on Technology Has Forever Changed Expectations and Behaviors Creating New Realities Across Every Industry
Michael Biltz, Managing Director of the Accenture Technology Vision
Michael Biltz leads Accenture’s Technology Vision R&D group and the company’s annual technology visioning process. Through Accenture’s Technology Vision, Michael defines Accenture’s perspective on the future of technology beyond the current conversations about social, cloud, mobility, and big data to focus on how technology will impact the way we work and live.
The Technology Vision is intended to identify the future technology trends that will have a significant business impact over the next three years. It serves as a guide for how Accenture advises its so that they are in the best position to take advantage of technology shifts and developments.
The Vision provides guidance on what companies should do short-term, as well as over the coming years to prepare for and adapt to these future technology changes.
www.accenture.com/technologyvision
BRX Pro Tip: Removing Risk and Anxiety

BRX Pro Tip: Removing Risk and Anxiety
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, in terms of some sales mechanics, some selling disciplines, one of the things we need to be conscious of and be trying to put some energy toward is, what can we do to reduce, if not remove, risk and anxiety in the people that we’re trying to serve, yeah?
Lee Kantor: [00:00:22] Absolutely. And it’s something you have to acknowledge right away at the beginning when you’re creating your sales process. Assume that whoever you’re selling to is going to have some anxiety about making this kind of a decision, because you’re asking them to stop doing whatever they were doing or adjust whatever they were doing and try this new thing. And this new thing may not work. They may have been burned by other new things in the past. And there is going to be some anxiety on their part in order to try this new thing.
Lee Kantor: [00:00:57] And I know you’re confident about your new thing and you’re confident that your thing is going to deliver, but your prospect isn’t. So, they need to feel, you know, kind of safe that they’re making a wise decision. So, some of the things you can be doing is remove some of the risk. What more can you do to ease them into taking some sort of an action to kind of sample what you’re doing in a safe way where you’re alleviating some of that anxiety? What more can you do that can move them away from the inertia of not making a decision?
Lee Kantor: [00:01:33] Because that’s really the biggest thing most people are dealing with when they are selling is that, their prospect doesn’t make any choice. It’s not that they buy something else. They just do whatever they were doing in the past and they don’t make a decision to take action at all. So, what could you be doing to get them to take some kind of baby step action to get them moving along the path to trying and buying what you’re selling? Is there something you can do to create a deadline? Can you force kind of a decision on their part? Can you create more desire for them to not want to miss out on the opportunity? If you could do some of those things, you’ll find that your customer or your prospect will be buying more and be less of a fence sitter.
John Mansfield with Chemical Guys and Detail Garage

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John Mansfield has spent the past 20 years working with a number of innovative consumer brands.
He is currently the Chief Revenue Officer of Chemical Guys, a leading automotive lifestyle brand specializing in car care products where he is responsible the overall revenue and market share growth strategies for the company.
Rome Floyd Chamber Small Business Spotlight – Sheree Williams with The Spires at Berry College and Eric Vaughn with the Northwest Georgia Council of the Boy Scouts of America
John Ramsay with Noodles & Company

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With over 28 years of experience in restaurant franchise sales and development, John Ramsay joined Noodles & Company in November of 2020 as the Vice President of Franchise Sales. The Colorado chain plans to step on the gas pedal in future years and John will be critical in supporting Noodles’ restaurant growth initiatives.
Prior to Noodles, John most recently held positions in franchise and restaurant growth efforts for Bruxie International and Marco’s Pizza Franchising. John’s successful career includes the growth of over 900 restaurants across all 50 states and 12 different countries.
Having graduated from Virginia Tech University with an architecture degree, his vast skillset came through during his early career positions in design, construction and real estate for brands such as T.G.I. Friday’s and Jack in the Box.
Currently, Noodles & Company has over 450 locations across 29 states. To learn more about our franchising opportunities, visit https://www.noodles.com/franchising/.






















