BRX Pro Tips

BRX Pro Tip: Experiment Discipline

Play Episode Pause Episode

Mute/Unmute Episode Rewind 10 Seconds 1x Fast Forward 30 seconds

00:00 /

RSS Feed

Share

Link

Embed

BRX Pro Tip: Experiment Discipline Transcript

Stone Payton: [00:00:00] Welcome back to BRX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, there are a lot of disciplines that we advocate, everything from the confirmed release date to inviting a consistent flow of people who meet our prospect profile. But one of the key disciplines, and I think sometimes we don’t talk enough about, is experimenting. Let’s chat about that a bit.

Lee Kantor: [00:00:22] Sure. It’s really important to try new things to stay ahead of what other people that are in the marketplace are doing. Things that are important when you are doing an experiment is to wall it off. Just because you’re trying something new, it shouldn’t be something that you do indefinitely without knowing that it’s working or not working. So, we like to wall things off for 30, 60, or 90 days so that we get a good feel that we tried it, we gave it a good try and then, this worked or didn’t work.

Lee Kantor: [00:00:52] So, you have to kind of determine metrics of success, that’s important as well. But some of the areas that we have experimented with, we’ve done series targeting new power partners. We’ve let power partners come in here and collaborated on a series that spotlights them in their membership to see if it’s a win-win for both of us. We’ve tried this in a limited basis with new perspective sponsors in the past. We’ve done contests or giveaways and some other experiments we’ve run in the past.

Lee Kantor: [00:01:24] Our remotes at certain business associations that maybe we had never worked with before, but they were curious about it to see how it work, to do some sort of revenue share discount just to see if it’ll work. Stone, any other experiments that we’ve run in the past that have caught your eye? You know, I know it’s important that you have to set up the metrics that matter in order to see if the experiment worked. I know we’ve had some experiments that we let go on too long, but futurist will kind of wall those off.

Stone Payton: [00:01:56] So, most of my experiments are geared around sales and marketing. So, I take a lot of flyers on that. I’ve got a kid right now who’s interested in joint-venturing something up in Chicago. You know, I’m going to play that out. I’m going to have that conversation and we’ll see what motivates this guy and see if there’s enough of a match. And I might invest probably very little, if any, hard dollar capital in that. But, you know, sometimes you get somebody like that who’s hungry and they’ll break their back for you and everybody can win.

Stone Payton: [00:02:21] So, most of my experiments that I tee up and we talk about are around the sales and marketing piece of it. But I think the key is, A, make it a discipline. Don’t do an experiment every nine months, make a discipline of doing, you know, a good number of experimentations throughout the balance of the year. And into your point, Lee, you got to cordon it off. You got to set at least some initial success metrics. Keep an eye on it. Tweak if necessary. And then, move on to the next one if it’s not going to pan out.

BRX Pro Tips

BRX Pro Tip: How Much Time Does it Take to Have a BRX Show?

Play Episode Pause Episode

Mute/Unmute Episode Rewind 10 Seconds 1x Fast Forward 30 seconds

00:00 /

RSS Feed

Share

Link

Embed

BRX Pro Tip: How Much Time Does it Take to Have a BRX Show? Transcript

Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, let’s get real, there’s a financial investment, there’s a time and energy investment, how would you describe the time and energy investment associated with having your own Business RadioX show?

Lee Kantor: [00:00:19] I don’t think the time is as much as people think it’ll be. A lot of it is just getting over the fear of can they do it or not. And I think that we do a good job in terms of training them and preparing them to host their show and to do the work required in order to make sure the right people are being part of the show. So, our training is a critical component about having their own show.

Lee Kantor: [00:00:42] But once they’ve been fully trained and they were confident that they can do this professionally through our platform, I think a lot of the time is spent just kind of imagining who the dream guests would be, you know, getting clear on who your guests are going to be, writing them all down, getting that dream list going in terms of companies and individuals. And then, you want to spend some time emailing these people and note that we have templatized that it’s already given to them, that they just have to kind of plug and play with the information and then, just, we give them a scheduling tool.

Lee Kantor: [00:01:13] That doesn’t take time. Then, the people schedule themselves and all of a sudden, the show start becoming booked. Now, the next activity they have to do is show up here for an hour, hour-and-a-half to have the actual show, the show takes maybe 45 minutes. We train them how to get the most out of that hour-and-a-half. So, they got to commit an-hour-and-a-half for that part. Maybe, what do you think? Two to five hours, less than five hours a week for a monthly show, right?

Stone Payton: [00:01:37] I think a lot less than five hours a week.

Lee Kantor: [00:01:38] It’s less than a total of five hours a month.

Stone Payton: [00:01:41] Easy. Okay.

Lee Kantor: [00:01:41] Like an hour a week, don’t you think? If you average an hour a week, you can have a fully-booked show with your best prospects in here and give them a great experience and have follow-up meetings afterwards. So, that would include the pre-show, the actual show, and the follow-up, is less than five hours a month.

Stone Payton: [00:02:01] It’s way less than five hours a month. Maybe we should go back and look at the exact method. It’s way less than five hours a month. And I got to work on being more polite about it, but it’s way, way, way less than what they’re doing on all these other strategies that just don’t produce results. So, yeah, the time investment is absolutely nominal and incredibly modest in contrast to the return on investment.

BRX Pro Tips

BRX Pro Tip: How Much Time Does it Take to Run a BRX Studio?

Play Episode Pause Episode

Mute/Unmute Episode Rewind 10 Seconds 1x Fast Forward 30 seconds

00:00 /

RSS Feed

Share

Link

Embed

BRX Pro Tip: How Much Time Does it Take to Run a BRX Studio? Transcript

Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, I’ve been on the phone a lot and we’ll continue to be throughout the balance of this year, I think, talking to prospective studio partners about teaming up with us, so they can leverage this platform to help more people make more money in their market. One of the questions that almost always services pretty early in that process is how much time does it take to run a Business RadioX studio. Let’s unpack that a minute.

Lee Kantor: [00:00:28] Sure. Well, one of the first things is how much time does it take once you know how to run the studio? So, the training part is an important component. And it does take some time to learn kind of all the basics of running the studio. But once you’ve got that, the actual, you know, maintenance of actually running the studio is pretty minimal, something that you can do half-a-day a week, one day a week. You can do it as much as you’d like to do it. So, minimum viable product for running a studio, I think, requires some activities like inviting people to a show, doing the show and then, following up and having meetings after the show. Those are, to me, the core components of what a studio partner would be doing on a regular basis. Do you agree with that?

Stone Payton: [00:01:11] I do agree with it. And let’s go back to what we always say, this thing is going to hit whatever you aim it at, right? So, let’s just take a specific scenario, you take me 10 years from now, I’m retired in some rural area in Alabama, maybe outside of Birmingham or something. Maybe I’m more interested in hunting and fishing and playing golf. But I want to stay relevant. I want to be involved in the business community.

Stone Payton: [00:01:31] So, let’s see, I want to maintain relationships with some of the movers and shakers in the Birmingham environment. So, whenever I am out, I’m probably going to have a show and we’ll be able to tell people, “Hey, you’d be great on Birmingham Business Radio.” And someone will invest a little time and energy in that, but someone that’s parallel with stuff I’m already doing. And then, I’m going to want to carve out some time during the week, right? Maybe do it every Thursday, maybe do it every second Tuesday. So, there’s that time.

Stone Payton: [00:01:55] And then, there’s also the time, and this is assuming I’ve been trained to do it all, that I got to get it up in the system and get it published. Now, me, I’d probably hire somebody to do that part. But I mean, in that scenario, I mean, what are you talking, maybe two-and-a-half days a week and then, all the way to, you know, you take a guy like a John Ray or Mike Sammond here in the Atlanta market, you know, they’re not going to tap out of it. They’re probably working good three-and-a-half, four days a week.

Lee Kantor: [00:02:18] And that’s the thing, is once you start doing it and you start serving the community and you start finding those other allies there that are saying, “Hey, how do I get a show”, all of a sudden, you’re like, “Hey, this is pretty easy money.

Stone Payton: [00:02:30] Right.

Lee Kantor: [00:02:31] And I’m just doing the thing I like to do.” And then, you might expand it beyond those initial days that you start. So, to me, it can be what you want it to be. It doesn’t have to be a full-time 40 hours a week job, it can be done in a day or two a week.

Stone Payton: [00:02:45] Potential studio partner candidates asked me that time, something I would never say in that phone call, but I’ll just say straight up to you guys right now, they’re already doing so much stuff, wasting so much time, it’s not going to take any more time. It is going to save them time compared to what they’re doing now. Most people who are out there scratching and clawing for new business and ways to build new relationships, they’re wasting so much time doing so much silly stuff. You know, I wouldn’t say that in the phone call, but I’m just telling you guys that if anything, it’s a tremendous time saver.