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Women in Health: Discover the Healing Magic of the Kinect Method

April 8, 2025 by angishields

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Women in Motion
Women in Health: Discover the Healing Magic of the Kinect Method
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In this episode of Women in Motion, host Lee Kantor interviews Angie Wong, founder of Myo Evolution / Kinect, focusing on women’s health through myofascial release therapy. Angie explains the significance of fascia in physical and emotional well-being and introduces her Kinect Method for self-massage to alleviate pain. She shares her journey from athlete to healer, emphasizing the mind-body connection. The episode also highlights Angie’s involvement in the WBEC-West community and her innovative trigger point active release brace. Listeners gain insights into accessible self-care techniques and the importance of community support in healing.

MYO-Evolution-logo

Angie-WongAngie Wong is an entrepreneur, life coach and innovative mind behind The Kinect Method, a transformational program that seamlessly integrates trigger point therapy, active release and myofascial release techniques.

Her background as a myofascial release specialist for over 22 years has inspired her to build a holistic wellness program and became a highly sought out after massage therapist. Recognized as one of the top myofascial release specialists in Los Angeles. Angie has dedicated her career to empowering others to overcome physical and emotional barriers, unlocking their full potential for wellness and vitality. She runs her private practice, Myo Evolution and the inventor of a revolutionary active release brace called, On PAR which will be launched in 2025.

With a rich intuitive gift, her holistic approach to healing addresses the interconnectedness of mind, body and spirit, guiding clients toward physical and emotional breakthroughs. Angie’s expertise extends beyond her private practice, as she has worked with some of the most notable names in Hollywood, the music industry, dancers, professional athletes and artists.

As a dynamic speaker, Angie shares her insights on healing trauma through somatic work, the profound connection between the mind body connection and how emotional patterns shape our relational interactions and self perception. She has inspired others through her engaging, transformative facilitation through workshops and corporate events.

Driven by her passion for healing and her commitment to excellence, with over two decades of experience in the industry, Angie has positively impacted the lives of thousands, guiding them toward optimal health and well being through her energy healing and transformative approach.

Connect with Angie on LinkedIn.

Music Provided by M PATH MUSIC

Transcript-iconThis transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX Studios, it’s time for Women in Motion. Brought to you by WBEC-West. Join forces. Succeed together. Now, here’s your host.

Lee Kantor: Lee Kantor here. Another episode of Women in Motion. And this is going to be a good one. But before we get started, it’s important to recognize our sponsor, WBEC-West. Without them, we couldn’t be sharing these important stories.

Lee Kantor: This month we’re highlighting women in Health, and I am so excited to be talking to my next guest, Angie Wong. She is the creator and founder of Myo Evolution Kinect. Welcome.

Angie Wong : Hi, Lee. Thank you so much for having me.

Lee Kantor: Well, I am so excited to learn about what you’re up to. Tell us about Myo Evolution Kinect. How are you serving folks?

Angie Wong : Yeah. So basically, Myo Evolution is my private practice. I specialize in a modality, massage modality called myofascial release. And what that pretty much does is it addresses the connective tissue of the fascia, which is a lot of people may not know, but it interweaves throughout the entirety of our musculoskeletal system, our nerves, our organs, and pretty much the entire body.

Angie Wong : So, a lot of times when people feel physical pain, it has a lot to do with the fascia, more so than muscular. And how that interweaves with our emotions is that a lot of times, energy and emotions also can get trapped in the fascia. So that, yeah, that leads to Kinect, which is what evolved through the years of working on people’s bodies. I realized how that mind-body connection was so tied in, and really empowering people on how to literally connect with themselves on a deeper level, to address their own physical pain and learn how to release it using these self-massage tools. And yeah, it’s pretty much how it all came to life.

Lee Kantor: Now, for the layperson who obviously doesn’t know this as well as you know this, like so we have a skeleton, we have our organs in there somewhere, but then there’s the layer of muscles and then this fascia is, are they touching the muscles or are they holding the muscles to the bones. Like, how does everything kind of connect together?

Angie Wong : Yeah, it’s pretty much literally everything all the above that you said. So, the fascia goes through each muscle fiber and then it actually also covers the entire sheath of the muscle, which then of course from the muscle you have the tendon or the ligament which then attaches to the bone. So, the fascia is like the – like – it’s like a spider web. It literally runs throughout the entire system. So –

Lee Kantor: What’s its job? Like, what is – why is it there?

Angie Wong : Yeah. It basically keeps everything together. It’s like the glue ultimately. And so, a lot of times when we have muscle imbalances or injuries, what happens is that the – think of a sheet of paper. And if it’s initially flat and there’s no wrinkles or creases on it when we crumple it, now there’s right – there’s a – it’s not flat anymore. And so even if you flatten it out, the creases are still there. That’s basically what starts to happen throughout our body is that, you know, any time we injure it or hit it or move out of alignment, it starts to kind of restructure. And so, therefore, it literally has a lot to do with our posture and how our structural imbalances start to show.

Lee Kantor: So, what are kind of some of the symptoms you might be having that maybe you’ve just kind of it’s evolved to the point where you don’t notice, like you’re in a weird position or your posture is out of whack? Like, what are some of the symptoms that you might be feeling that might inspire someone to go see you or somebody that does work like you?

Angie Wong : Yeah, absolutely. So a lot of times, many of my clients have expressed that they’ve done the traditional, you know, PT, acupressure or like acupuncture, chiropractic care or stretching, and they’re faced with very limited results. So, they may have some relief. But then ultimately, it’s something that they find themselves dealing with now chronically for years. You know, they’re noticing that their chest and their shoulders are rounded and no matter what they do, it doesn’t really change. And it’s because we haven’t changed the structure of the fascia.

Angie Wong : And then even in the way that people are moving, for example, in their physical activity or on a day-to-day basis, the level of their body awareness and how they are aligned, it’s ultimately out of alignment so it continues to reinforce these very postures. And so that’s why, yeah, people experience pain, you know, or sometimes they just literally feel, and they’ve expressed this too, “I feel twisted, like something’s not right, something’s off.” And that’s literally the fascia that’s put them in a bind.

Lee Kantor: And it’ll stay in that way until something causes it not to be in that way. Is that correct?

Angie Wong : Absolutely. And that’s literally why I created the Kinect Method, because at the end of the day, no matter how often, and I find this that most people don’t really go to get massages often. They’ll say like once a month. And that’s really – I mean, yes, something is better than nothing. But the truth of the matter is we move on a daily basis, which means that self-care and these types of practices should really be done on a daily basis as much as possible to maintain the integrity of our body and for us to feel good, you know, in the long, in the long run. And so, the Kinect Method is a self-massage practice that people can do that’s more sustainable and maintainable throughout their life.

Lee Kantor: So, they can do it themselves. They don’t have to hire a professional to do it to them.

Angie Wong : Correct. I mean, the goal is that, you know, no matter what, even me as a massage therapist, I do this on a regular basis and I still do get massages because it’s kind of like the 80-20 rule. If we’re able to do 80% of the self-care and maintenance, then, you know, that 20% there’s definitely going to be parts that we cannot do ourselves no matter what. So at the very least, it would save people a lot of pain down the line, as well as prevent injuries or even avoid surgeries for that matter.

Lee Kantor: Now, is there anything you could share with the listeners right now that they can do themselves just while listening? Is there anything –

Angie Wong : Yeah, absolutely. Let’s – yeah. I love these improvised – you know, it’s great. So, if you were to ball your hand in a fist and use the knuckles, the front knuckles, or you could do honestly either or, but I typically would use the front knuckles of my fingers. And you could literally – you’re going to press it along your jaw. So for those of you who have TMJ issues. Typically, if you’re not sure where to massage, you’re going to clench your jaw really quick and you can feel that little muscle protruding out. So that’s the spot you want to hit. That’s the trigger point. And so if you just slightly gently, I say sink your knuckles into that spot and then just move up and down a little bit gently. Right?

Angie Wong : This way it’s not so aggressive, because a lot of times people use these types of tools and they just get in there, which I get the idea. It’s like, “Oh, God, I’m in so much pain. Just get in there and dig it out of me.” But, you know, we really want to be gentle because we don’t want to overstimulate the nerves or make the body feel like it’s in fight or flight.

Angie Wong : So, Lee, are you doing this with me, by the way?

Lee Kantor: I did it for a while while you were talking.

Angie Wong : Okay. Great.

Lee Kantor: But I didn’t want – I don’t want to make any –

Angie Wong : Good. How did that –

Lee Kantor: No. I noticed that – like, I definitely felt something. And it was funny that you said, don’t do it too hard because my instinct was to do it too hard. That was my first move, was, well, you got to, like you said, dig in there. If you’re going to do it, do it right. But you’re saying that you’re going to get better results if you’re gentler.

Angie Wong : Yes, it’s true because, see, because of the fact that there are all these nerve endings that are clearly intertwined with all the muscles, you can aggravate something. That’s why sometimes you’ve – some, some of you may experience where you’ve got a really nice deep tissue massage and in the moment it felt really good or maybe you were also doing a self-massage technique with the lacrosse ball on yourself and you’re just getting in there, and then the next day you’re like, “Oh, my God, wait a minute. Now I’m like, not just sore.” Soreness is natural. That can happen. But it’s like to the point where you’re like, “I can barely move my shoulder,” or like whatever area. It’s like it’s very swollen. And so, that’s the thing. You’re basically injuring your body.

Angie Wong : So, that’s why it’s a technique. It’s not just about go in and dig in and go as hard as you can. I mean, anyone can do that. So as a professional, there’s a way that we approach the body so that the body feels safe and it can receive even deeper pressure for those of you who don’t like pain and are like, “Oh, God, I hate deep tissue massages because,” that’s the reason, they may have had an experience where it was just way too aggressive.

Lee Kantor: Now, what about things like foam rollers? Or I have a foam roller. I have three foam rollers. One is kind of softer, one is kind of hard, and one has kind of bumps on it. Like, is that play into what you’re teaching?

Angie Wong : Absolutely. And the distinction between how I teach it is if you were to watch most foam rolling videos and in the way that you see people at the gym, for example, as well using the foam rollers, they’re literally rolling up and down, back and forth, back and forth. And see, the concern I have about it is that, first of all, when you’re engaged and moving that fast, there is absolutely no way your muscles are actually relaxing.

Angie Wong : So, how is it even effective to release tension when you yourself are tense the entire time, right? So you may feel the pain and you go, “Oh, gosh, it hurts.” Okay, maybe it’s working, but you don’t really see the results and the effectiveness of it.

Angie Wong : So, the way that I teach it that makes it different is that I really teach you to slow down using your body weight and your breath as a way to ease into it so that you can go a little deeper. And then once you’re in, I use these intuitive movements, just like I demonstrated with the fist. Right? And just very slowly rolling up and down. And so, you’ll actually feel relief. If you can, I would invite you to retry that, re-attempt that again. This time, just dig your knuckle in, find that tender spot, and just press ever so like – you know, you can still sink in there, but when you’re going up and down, it’s very like precise and focused on that one spot.

Lee Kantor: Now, when you’re doing it, are you going up and down then removing your hand and then going up and down again, or are you going up then down, back and forth?

Angie Wong : Yeah. So I basically – it’s like I’m sunken into that one spot and it’s more of like, I’ll go up, down, left, right, like a little almost even circular motions is okay. And sometimes I’ll even leave, like, for example, you can leave your knuckles there on that spot and then slowly open your jaw. And when you open your jaw, you can literally feel how the muscle is isolated. And that’s what I would call then a stretch. That’s an active release.

Lee Kantor: And then how long should you do one given spot like that?

Angie Wong : Yeah, I’d say it’s pretty intuitive. Typically, they say about two to three minutes. But, you know, sometimes you’re in a spot that’s just so wound up that, you know, even if you stay there for five minutes, intuitively you would know because you’d be like either thinking in your head, “Okay, when am I? When do I move?” That’s that’s probably a good sign right there. Or, you know, or you might feel like, okay, it’s a little bit too tender now. Like, now I can move along. But yeah, I would say the rule of thumb would be about two to three minutes.

Lee Kantor: Now, you’ve used the word release. I don’t know if you mentioned active release or the myofascial release. Like, is there – that connotes to me like some sort of something’s going to happen, like does something dramatically happen that when you have released something, or is it something more subtle than that?

Angie Wong : Absolutely. Well, it can be subtle and it definitely can be pretty dramatic. It just really depends on the person and the body part. So when I say release, typically what happens is, I would say, it releases the hold that it has on that specific area. So, a lot of times people once they release a trigger point, they would actually experience increased mobility. Sometimes this is whether it’s subtle or dramatic. Sometimes people literally have an emotional release. They start to cry, you know. And it’s not always crying. Some people will laugh. Everyone has a different response.

Angie Wong : The body is very wise. There’s this book, The Body Keeps the Score, and it talks about how events and emotions get – like the body remembers ultimately throughout our entire life. And, you know, in the mind when we are constantly doing, doing, doing, it’s very hard for us to keep track of like what we did sometimes, even just yesterday. So, you can only imagine all the times that you forgot, the times that you were upset or angry or hurt or sad, and all the things in between.

Angie Wong : So, sometimes what happens is someone will hit a spot and all of a sudden either, you know, sometimes a memory will come up or again an emotion, and then whatever happens happens. And I always tell the client, “Hey, there’s nothing wrong with you and there’s nothing wrong with this emotion. It’s just needing to become, you know, to be – come to the surface and addressed. And then now we can really let that go.” So, yeah.

Lee Kantor: Now, how did you – what was your journey to this spot you’re at now? Like, were you always interested in this growing up and then, you know, started doing it and then just got into it more and more? Like, how did you get to where you are? Because obviously you’re kind of at the top of your field here.

Angie Wong : Yeah. Thank you. So, I pretty much started off as an athlete. I played soccer. So, as you can imagine, there’s a lot of running, a lot of tournaments, and a lot of tension and injuries. So, I did have a natural ability with my teammates. When we would trade massages, they would always compliment how well they felt. And naturally, I also have a deep desire to help others. And so, I figured, hey, you know, this would be a great skill to have no matter what I end up doing in my life. I love massage myself. And so, I decided to get certified.

Angie Wong : And it started off very innocent in a way where when I opened my practice, I was supporting people obviously with a lot of aches and pains. And then in my own personal journey through transformational work, I started to become aware of my emotional wounds and where they rooted from, you know, ultimately from childhood. And then I realized, oh, my gosh, the mind-body connection is so real. Like, I always believed in it. But now it really clicked for me and I understood why.

Angie Wong : So, you know, and people would come in and I could just tell. I could feel their energy. I could feel the heaviness and the stress and just, you know, I mean, life is not easy. And we’re all navigating through some really challenging times and have a lot of responsibilities and a lot of events that have happened to us.

Angie Wong : And so, through the sensitivity and intuition of all of that is what evolved into me becoming a life coach to supporting people on an emotional level as well as a physical because they are connected. And again, that’s really how Kinect was born, because I go – you know, so many people are riddled with pain and whether it’s physical or emotional and both, and I really have this calling to empower people to learn this skill, because it is just so fulfilling to have on their own. I mean, pain comes in the most inconvenient times, in the middle of the night, when you’re traveling. And so if you have the skill, then you’re able to at least self-soothe and support yourself in the long run.

Lee Kantor: Now, do you remember the first time that you were working on someone and all of a sudden they had some dramatic release and you were like, wow, I’m doing this like I’m really making an impact. It must have been a little startling, I would imagine, the first time.

Angie Wong : Yeah. You know, interestingly enough, it’s funny when obviously I was a rookie and I didn’t have my practice yet, I was still working for other places like, you know, hotels and spas and different types of settings, and people would always give me just such great reviews. They’d be like, “Oh, my gosh, you know, this is like the best I’ve ever had.” And I’m thinking to myself, really? Like, are you just being nice to me? Or because, I mean, it’s a massage. Maybe that’s why – you know, who wouldn’t like it? But they tell me like, no, I literally would have some really bad experiences, whether they got injured from the massage or it felt like there was no difference.

Angie Wong : And one day, you know, I was basically, I mean, first of all, through all that feedback, I still was like, I don’t know, I’m not, I’m not sure if I really have something. I mean, I do hear this often, but maybe I just didn’t believe in myself enough at the time. But one day someone said to me, “You know, you are more than just a massage therapist. You are literally a healer.” And I was like, wow, that is like – that’s a first. And that really landed for me in a way that man, maybe all these people that were giving me this feedback were really being truthful, and I can really lean into that and own that myself.

Angie Wong : That’s really actually part of my own healing is, you know, sometimes we question our own abilities, our own gifts, and until we are able to own it. And I say this in the most humblest way because I’m always a student before I am a teacher or a master or anything of that nature. But it really just gave me such a humbling experience to hear that, and like you said, the impact that I was able to make for these people.

Angie Wong : And so, yeah, it really is my life’s work. I am so grateful to have this as a way to connect with people and make a difference in their lives.

Lee Kantor: Now, why was it important for you to become part of the WBEC-West community? What were you hoping to get out of it and what have you gotten out of it?

Angie Wong : Yeah, well, as an entrepreneur, woman entrepreneur, that is, and, you know, I’m Asian, and I’m also part of the LGBT community, there’s so many layers of being a woman and a business owner that I am just always inspired to learn from other powerful women who have achieved and accomplished things. I love to learn. I am just a – literally, I’m so passionate about learning and meeting like-minded people and this organization has been nothing short but amazing.

Angie Wong : I’m so grateful that it was brought into my radar by another member who is also an incredible woman, Wendy Close; I just want to throw her name out just because I love her. And I just felt like, yes, it was a natural, an easy yes for me. And like I said, I definitely don’t regret that decision.

Lee Kantor: Now, you have a new invention. Can you talk a little bit about that before we wrap up?

Angie Wong : Yeah. Thank you so much for asking. So, I created a – it’s a trigger point active release brace. So what that means is this particular brace is worn on the forearm because, like me, I have – as a massage therapist, right, I have clearly very tight forearms because of all the work that I do, on top of working out and just daily usage of my hands. So I thought to myself, oh, my gosh, I need something that can release this tension that’s constantly like squeezing me. So, I had that aha moment and I figured how many other people experienced forearm pain? People who are typing on the computer all the time. So, anyway, you wear this brace and it has these trigger points. So when you actively move throughout the day you are literally getting a massage.

Angie Wong : Yeah. So, I’m excited to launch that very soon. We are in the prototyping and fundraising stage, but it’s definitely a vision that I’m very, very passionate about, which I know that will help hopefully millions of people as well.

Lee Kantor: And your work, it can be obviously experienced, you know, one-on-one with you. Are there other ways that people can at least sample what you’re talking about? Are there videos or are there other types of thought leadership that you share with people who aren’t, you know, physically around you?

Angie Wong : Absolutely, yes. So, I do have a YouTube channel. It’s Kinecttoheal. And I do have a bunch of different videos on different body parts on how to self-massage. I do also offer obviously like in-person workshops, and I plan on having an online course so that we can have group coaching and I can really support people so that they do have the actual engagement with me versus just watching a video, because, you know, at the end of the day, there’s still something that’s not very personal, so I really want people to be able to also connect with me and me to support them in a more observant way, so to speak. So yeah, those are the different ways that people can work with me, for sure.

Lee Kantor: And then when they’re looking for you, Kinect. When you’re saying the word Kinect, it’s K-I-N-E-C-T.

Angie Wong : Correct. Yes. Thank you for clarifying that. And also, by the way, I do offer like corporate wellness programs and, you know, corporate events as well. So I would love to always just demonstrate, you know, the power of these simple techniques because, again, those people are just sitting in front of the computer all day and I know that their poor backs and necks are screaming for some love and attention.

Lee Kantor: And people who aren’t around you, like, you can get a foam roller or even like a tennis ball, lacrosse ball. There’s lots of things you can use to at least simulate somewhat some of the things you’re talking about, right?

Angie Wong : Absolutely. For sure. I mean, Amazon has them all day, every day. And I actually also curated my own custom massage kit that covers pretty much the entire body. And that is available on my website as well.

Lee Kantor: And what’s the website?

Angie Wong : Yes. So, the website that one is on the Myo Evolution. So it’s www.myo, M-Y-O, the word evolution, la as in Los Angeles, dot com. So, myoevolutionla.com.

Lee Kantor: Well, Angie, thank you so much for sharing your story today. You’re doing such important work and we appreciate you.

Angie Wong : My pleasure, Lee. Thank you again for your time.

Lee Kantor: All right. This is Lee Kantor. We’ll see you all next time on Women in Motion.

 

Tagged With: Kinect, Myo Evolution

Actor and Model Esha Chambers

April 8, 2025 by angishields

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Cherokee Business Radio
Actor and Model Esha Chambers
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Esha-Chambers-headshotBorn in Knoxville, TN, and raised in Spartanburg, SC, Esha Chambers always had a passion for acting and modeling.

After becoming a nurse to support her family, she realized her true calling was in entertainment. Two years ago, she reignited her dreams, booking her first role as an extra in a Dolly Parton movie.

From there, she built industry connections, landing roles in true crime shows, commercials, billboards, and films. Her first feature film, “Hidden Intentions,” premieres June 2025.Now represented by an agent, she continues to grow her career, proving it’s never too late to follow your passion.

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Woodstock, Georgia. This is fearless formula with Sharon Cline.

Sharon Cline: And welcome to Fearless Formula on Business RadioX, where we talk about the ups and downs of the business world and offer words of wisdom for business success. I’m your host, Sharon Cline. And today we have one of the actresses I got to meet in person while working on Fatal Attraction in Knoxville. She’s an actor and model with the Stellar Agency. She’s about to have a whole premiere for a new movie called Hidden Intentions. The trailer of which you can see on Facebook. She’s got billboards and commercials. She is everywhere. Also a really, really nice person. Her name is Esha Chambers. Welcome to the studio.

Esha Chambers: Oh, well, thank you. Thank you so much. Thank you for having me.

Sharon Cline: You’re welcome. I’m so excited to hear about all the fun things that you’re doing. You kind of have all parts of media out there in the world. I was reading a little bit about your bio. You really have had to fight to get where you are right now.

Esha Chambers: Yes, yes, I agree, um, I’ve went back and forth with trying to be an actress and a model. I’ve always known I wanted to do it like ever since I was a little girl. But there’s just, you know, these times where I’ve had to do something else instead to, like, make a steady income. But in the back of my mind, I knew that this is always what I wanted to do.

Sharon Cline: So I’m a parent, so I’m imagining myself saying to my kids like, oh, you want to be what? You know, everybody’s got to have something to fall back on, and you want your kids to be successful in their own way and not have to struggle. But there is something about the acting bug that just changes all of that, I think.

Esha Chambers: Mhm. I feel like I feel like it. It chases you. I feel like whenever this is supposed to be your journey and whenever, you know, this is supposed to be your career path, it comes for you even no matter how hard you try to defer away from it, it still comes after you. Because like I said, I, um, I always knew I wanted to do it. So even when I became a nurse, uh, which that happened when I was, what, 24, 25, something like that. I just always still took like, drama classes, and I was always still looking for things, but it was like I had to become a nurse because I’m a mom now, and I had to have what I felt like what people were telling me was a real job, you know? So but in the back of my mind, I knew that I wanted to be an actress and a model. And it it came for me like, um, how I got my start or my restart, I guess I should say about two years ago was, like I said, I found a I saw a Facebook post that was talking about like, extras. If you ever want to be an extra in a movie. And I went out for it and I got it. So there, there, there will always be these signs if it’s supposed to be for you.

Sharon Cline: I like that you took the initiative to do that, you know, to just say, well, what could this be like? In your bio, you talk about how you’ve always, like you were saying, been involved in something like theater, just kind of keeping your your skills going because it’s very easy when you are becoming a nurse, going to school. First of all, having a child, being, um, an employee, you have this pressure to build your life around what that can provide for you. And and that’s actually what drives your days. It’s like, no, I got to go to work. I got to do this. I got to do that. But you actually didn’t fall to that. You always had something else in the back of your mind as your destiny.

Esha Chambers: Yeah, yeah, I definitely did. Um, yeah, I know even now I still work as a nurse because like I said, it just it pays the bill. And that was one of my other passions. I’m not just going to like, like, downplay my nursing career, you know, because that was always one of my other passions as a child. But I just had this stronger feeling that I wanted to be a model and an actress. Um, so yeah, I just I just pursued it. Uh, like I said, I saw a Facebook post about two years ago that was like, if you’re if you’ve ever been interested in being a background, um, actress, here’s your chance. And I went for it. But, you know, at first I didn’t get the role for the movie. Like the way that it happened was I saw the post on Facebook, I reached out via email, like it said, and they were like, do you have any choir experience? And I was like, well, I was on a school choir when I was in like the fifth grade or something, but other than that, like not really. So they didn’t write back to me for about two weeks.

Esha Chambers: And then one day I was at work at my nursing job, and I got an email from one of the people for the Dolly Parton movie that were like, hey, we need extras and we need them today. We need as many extras as we can get. Are you still interested? I’m literally at work like, oh, I got to get off work. I have to get off work. I have to leave because I have to do this. So I got to leave work and I drove to we filmed it at Dolly Parton, which is like 40 minute drive from Knoxville. It’s not very far, but that was kind of my foot in the door. And, you know, if I if I didn’t take that chance and I didn’t go after that role just to be an extra in that movie, I don’t know if I would have gotten in as much with Jupiter casting, which is who you and I filmed with. So I’m so I’m so glad that I did. And I feel like when you when you hear those little callings and things, you just you, you have to go after them, you know?

Sharon Cline: Yeah, it’s it’s amazing sometimes that things fall in your lap like that. You know, you’re not the kind of person that’s, um, forgettable because you have just this really beautiful look about you and obviously being a model as well. But you have such a nice disposition that we were talking before we started recording the show about what it’s like to be a good person to work with. Because when you’re difficult to work with or not pleasant, there’s like a you just get like a reputation of of that and like your energy is kind and helpful. Like that’s good karma or like a good way for you to know who are your people?

Esha Chambers: Yeah, I absolutely agree. I think that when you’re, you know, just mean and cold or you feel like you’re above other people, you block your blessings. Um, you know, I feel like that just gets in the way of a lot of things. You never know who you could be on set with. You know, some of the things that I got, the movie that you were talking about, um, that I’m, I have coming out, the premiere date is in June. It’s called Hidden Intentions. Um, I got that through word of mouth. I did an audition with a friend of mine. His name is my love Sutton. And, um, we did an audition for something else a while ago. Well, we kind of just always kept in touch as, like, acting friends and the. He got this movie before I did the Hidden Intentions movie, and they were like, hey, my love, we really need some female talent. He instantly thought of me. Now, if I would have went to that audition where I met him and I was, you know, just cold and cold shoulder, I probably never would have gotten this movie. So you, you you just have to be polite. You never know what people are going through. Some people, this may be the first thing that they’ve ever done, and you’re on set with them being just an awful person. And it could make them feel like, well, maybe this just isn’t for me. Maybe everyone in this industry is that way, and I don’t want to be that type of person.

Sharon Cline: As I’m doing background and extra work, every background set that I go on, I know people from the previous things that I’ve done. It’s like a little network, a little small group. Even though it’s a big.

Speaker4: Group.

Sharon Cline: You see the same people. Yeah. It’s funny how, uh, you kind of get used to their almost become friends. And so I never would want that either, because it’s supposed to be fun, like it’s supposed, you know, like an enjoyment. What was it like to be on the set? Like you’re one of the main characters in this movie?

Esha Chambers: Yes, yes yes, yes. So about that. I am actually the lead of this movie. Um, I play like a love interest to this guy who’s also the lead. Um, and it was it was an experience. I’ve never done a feature film. This is my first feature film. Um, it was a lot of fun. It was a lot of great people to be around different people in different areas of their careers. Yeah. It was it was really great.

Sharon Cline: Was it a moment where you were like, oh my God, my, this is my movie.

Esha Chambers: I feel like I still get those moments like whenever, uh, the director of the movie, whenever he posts anything about the movie, I’m like, I was in this movie, I’m the lead in this movie. I still get those moments.

Sharon Cline: Oh, you deserve it. You really do. Because you, considering how hard you’ve worked to to just kind of, uh, make your life feel as well-rounded as you can still be a good mom, still take care of yourself, but still follow your dream. I mean, that’s something that I’m impressed by. And that’s the reason I do this show, is because so many people have their notion of what their dream is, but the rest of their life is built on the finances and whatever else that they’re doing. And to be brave enough to follow it is hopefully inspirational to a lot of people. It is for me, but it makes me also wonder why there are there are people that aren’t afraid and there are people that do things despite being afraid. What? What is it about you that allowed you to still pursue your dream and not let kind of the fear of failure or fear of what it’s going to mean stop you?

Esha Chambers: I feel like I’ve been there before. I feel like I’ve. I’ve been in those moments where I’ve let fear of failure, um, kind of take over. And I will look back at those moments. And I would think to myself, I could have done this by now. I could have been here by now. And when I had those moments, that’s what pushed me to go further. Um, just looking back and being like, you know, you could be here by now if you weren’t so afraid in that moment. So I had those moments, and they kind of keep me going even, like, here’s an example. When I was in nursing school, I filled out, I filled out a nursing school the first time that I went. And the reason that I felt which was by only four points, might I add, but the reason that I felt that was because of myself. I had self doubt just playing in my head that like, you know, this is so hard. If school was very hard, I mean, there would be moments where nursing students would be crying because it was just very hard. So, um, I so I had that self doubt in the back of my head. So when I went back to nursing school, I told myself that I am going to do this no matter what.

Esha Chambers: I’m going to get through this because I feel like I this is something I want to do and something I need to do for my son. So once I accomplished that and I overcame those fears, I was like, oh, I can do anything like that. That was like one of the moments where I was like, I did that, I can do anything, and I really believe that. And I teach that to my son, too. You can do anything that you want to do. So I feel like that is what has gotten me as far as I have. I’ve only been acting for two years and like you said, I’ve done commercials, I’ve been on billboards. Um, I’ve been in movies, but you just you just have to believe in yourself. It’s not fair to give your all to a company. Unless that is your dream. Now, some people’s dream is just to rising in the companies. But if you have other dreams, it’s not fair to give your life and your time and your dedication to someone else’s dream and not pursue your own. You know.

Sharon Cline: It’s an interesting space to be in, to be thinking about what? What does what does my soul want exactly? And is this what I’m. Is this what I’m made for?

Esha Chambers: Mhm. Exactly. Yeah. And it’s good that you’re asking yourself those questions because some people never do, you know. But um, like I said some people’s dreams are, don’t get me wrong, are to climb a corporate ladder and that is 100% okay. But if your soul is telling you I want to do something else, I feel like you owe yourself at least a chance to try. You know? You never know.

Sharon Cline: I agree on the Fatal Attraction set. I was like super, super, super happy. Obviously I was very happy and I just was like, this is it. This is like so fun to me, creating media and storytelling, and I get to be part of it and honoring this person’s life. You know, people that were affected, it felt like sacred work and that feeling just I always consider that a like a signal. That’s what you’re supposed to be. And so I’m kind of chasing that feeling of something that lights my soul up. So I’m wondering if that’s the same kind of feeling you have when you’re in those moments. Because I don’t talk about that with everyone. You know, I’m kind of crazy or, you know, a little too much.

Esha Chambers: Yeah, well, I don’t think you’re too much. I think if you’re going to do this, you you have to be over the top, right?

Sharon Cline: Maybe so.

Esha Chambers: But yes, I do. Those those are the feelings that I have. Like when I when I’m on set and there’s like a camera and there’s a director telling me what to do. And like you said, I get to tell other people’s stories or other characters stories like it’s one of the most enjoyable things ever. Um, I think that lets us know that we are chasing, you know, the right path because you get people who are like, oh no, you know, I could never do that. It’s not for me. I had a friend or I have a friend who, uh, was an extra on a movie, and he just was like, I did not like it at all. And I’m like, what? Are you crazy? Like, that is the best feeling in the world. You get to meet so many different people and, you know, you get to see yourself on TV and you get to tell these stories. But some people don’t feel like that. So if you do and you’re, you know, you just feeling amazing when you’re doing, I think it’s definitely for you.

Sharon Cline: Are you taking acting classes now currently, or is that something that you had to put to the side? Because now you’re actually doing a lot of projects?

Esha Chambers: I am not taking acting classes currently. It is very hard to find acting classes here in Knoxville. Um, but I do plan on moving to Atlanta very soon. Uh, and when I get in Atlanta, I’m going to take every class that they have to offer. Uh, I’m excited about that. But here locally, we don’t have a lot of classes here. So I kind of just, you know, practice myself. I’ll, um. Uh, I have, like, different apps that you can download, and auditioning is a lot of practice, and I just practice myself because we don’t have a lot here. And I would rather do things in person versus doing like the zoom classes. I feel like those would help me a lot.

Sharon Cline: So it’s like a good alternative if you have nothing. But I understand there’s an energy exchange that’s that’s missing when you’re not in person. And I was thinking, if you’re coming to Atlanta, we’ll have to do a redo and have you come into the studio and do a real, you know, as, as things are progressing in your life, you know, because it will. So when, when are you considering coming down And what is the, um, reason why? Is it because of the opportunities here?

Esha Chambers: Yes, absolutely. Absolutely. So I am wanting to move there in about a year or two. I’ve been looking at different houses. I’m not sure if I’m going to rent or if I’m going to buy a house or I don’t know what I’m going to do yet. But that’s like one of the main factors that is going to be a year. Is it going to be two years? And the reason that I’m moving there is there’s a lot more opportunities whenever we’re on these acting websites and these apps and everything. Most of the time things are filming for the southeast kind of area. It’s in Atlanta. So I just want to be there. I feel like I’ll have a lot more opportunities. Tyler Perry Studios is in Atlanta. Um, so yeah.

Sharon Cline: It’s so true. It’s funny, people talk about it as being, um. Hollywood, which I had never heard before, but.

Speaker5: I’ve never heard of that either. That’s so funny.

Sharon Cline: I just heard that recently and was like, what? But kind of makes sense. I mean, there obviously you don’t even need a huge city for you to do some really amazing projects. I mean, we’re talking like you were saying, all the shows Jupiter Entertainment does was ATL, homicide and snapped and all of those. You’ve been able to really, uh, be of use to this company.

Esha Chambers: Yeah. And I’ve, I’ve done a lot of those, um, with Jupiter casting. I love Jupiter cast and they’re amazing. I know all the directors now and everything, but, um, I’m getting to the point in my career where I kind of want to do more. So that’s why I am wanting to move to Atlanta. And of course, I’ll still keep my connections here. Um, I think whenever we film, did we film with Chad Chad Cunningham? Yeah. He’s amazing. He’s amazing. Yeah. So, uh, he is. So I’ll definitely, you know, keep those same connections. And if they’ll have me, I’ll be there.

Sharon Cline: But it’s not that bad to.

Esha Chambers: Yeah, it’s really not.

Sharon Cline: Yeah. So what is your what is your big dream?

Esha Chambers: I think my big dream would be for acting to, in modeling, um, to be my main source of income. Like, once I reached that level, I feel like I’ve reached my dreams right now. It’s not like that. Like I said, I’m still doing nursing, and I feel like I love nursing so much that I’ll still kind of go back to it from time to time, because I really just like helping people. But I want that to be my main source of income. Once I get to that, I feel like I’ve reached my dreams.

Sharon Cline: I just saw a quote, um, like a question. So it’s the idea of if you were if you were in a in on a TV show right now, what your life is like on a TV show right now, what would the audience be yelling at you to do?

Esha Chambers: I think the audience would be telling me the same thing that my friends tell me, um, to go harder and and just go for it more because I still put restrictions on myself. I’m still like, ah, I’m not big enough. For that. Matter of fact, the role that I got, the hidden attentions, the lead role, I didn’t go out for the lead, I auditioned for a role that was had 1 or 2 scenes. I think it was about 4 or 5 lines, and I got it originally, but then the lead ended up dropping out because there was a kissing scene. So I did my first kissing scene. Wow. So, uh, yeah, she wasn’t able to do it and there was some other stuff going on with that. So he was like, I want you to audition for the lead. I had, like, a full on panic attack. Like, not a real panic attack, but, you know, like, I had, like, a a moment. Um, so I think that would be the audience telling me, like, you should just go for it. Stop being so afraid. Because, like I said, I still have those doubts sometimes with thinking like, oh, I don’t think I could do a lead role. I could be supporting or I could. But yeah, sometimes God just pushes you in those positions anyway. And that’s what happened to me with that movie.

Sharon Cline: So it was like the right place right time.

Esha Chambers: Mhm.

Sharon Cline: What was it like to do a kissing scene for the first time?

Esha Chambers: You know, I feel like when it comes to acting, you feel like it’s just acting like there’s no emotional connection that you have with the other character because, you know, at the end of the day, they are playing a character and you’re playing a character. So it was it was interesting. I was a little nervous, but I did it and I killed it, so I can’t.

Sharon Cline: Wait to see it. This is so exciting. Thank you. Thank you. A real premiere and everything.

Esha Chambers: Mhm. Yeah. The premiere is going to be in Pensacola, uh, Florida June 1st. And then after that it’s supposed to come to streaming in November.

Sharon Cline: Wow. If someone were going to be considering going into acting and kind of want to experience similar things that you have, what kind of advice would you give them?

Esha Chambers: Let’s see. Um, I would tell them to go for opportunities, big or small. Some people think, you know, like those extra roles. The first project I ever did with Dolly Parton, or the first acting anyway. Um, I was an extra. And then when the movie premiered, you couldn’t even really see me in the movie. Like I was in the movie for less than a second. But I still went out for it and it got my foot in the door. Like I said, with Jupiter casting. So go out for those roles. People don’t think that it’s real acting. Um, and like I said, just don’t be afraid to take chances. Don’t feel like it’s not going to happen for you. Or because you just never know. Always, you know, be nice and be polite and network. Network is really the name of the game. And that’s what I tell everybody. So yeah.

Speaker6: Well, we were talking before the show.

Sharon Cline: How interesting it is that people consider that to be not important. And, I mean, I went to the Metro Atlanta Film Summit, uh, a couple weeks ago and met such interesting people who are all very creative and have their own degrees of success and dreams. And, um, I just found it to be so inspiring to see how many people believe in themselves. Enough to even make a movie or go pursue whatever it is that they love in this industry. Who knows what that’ll mean for me in the future? I don’t mean it. I just mean like, how cool is it to know that through that networking event I get to, I get to put people together that could make something even more amazing and make media out there that could touch people’s lives. It’s like, I don’t know, it felt very special and I hope I get more opportunities like that. But even like.

Esha Chambers: You definitely will.

Sharon Cline: You, you know, it’s been so fun because just a like a light energy, which is nice, it gives me a feeling of not all people are going to, um, kind of, you know, want to take you down, you know, like we’re all in it in the same we all want the same things, you know?

Esha Chambers: And that’s how I look at things. Uh, I try to just always be humble. Um, and I just look at it like we all want the same thing. Some people will look at you as a straight up competition, and they want nothing to do with you. And I just feel like that’s just not the way that you should be. Like I said, you could really crush someone’s dreams. Someone could be like, oh, I really want to do this. And then they meet you and they’re like, oh, no, everybody in the industry is just awful. I don’t want to do it anymore. So you just got to be careful what you say and what you do. And I was just raised to be, you know, respectful and kind to everyone anyway, so.

Sharon Cline: I appreciate that too. Um, it’s it’s like you said, just having fun and being a good person to work with and, and and honoring someone else’s journey, not trying to. I don’t want anything that isn’t supposed to be mine, you know, but honoring other people’s journeys, too, because, uh, knowing that they’re all just pretty much like me, it’s like I want to treat people that way, you know? I would want to be nice. I’m sad that I have to wait till November to see your movie, but there’s so much more I want to talk to you about.

Sharon Cline: That’s a curious person, so it’s good to know it’ll end but is there anything else that you would like to kind of give people advice about in terms of being able to balance their life? Because that’s a huge issue for me.

Esha Chambers: Mhm. Um, I will say I’m not the champion of balancing just yet, but I, I just, I just go for it, I just, I just go for it the best way that I know how. Um, I kind of try to keep a set schedule like I have like a good planner and everything and just use your community that you have around you, like, your resources and everything. Um, for my son, sometimes I may be filming something. I was filming something the other day and it lasted till 930 at night, you know? So I had to be like, hey, call my brother, can you pick up my son? I have to film this show. Just use your resources. Um, yeah, I can’t I can’t really think because like I said, I’m. I’m not the master of it yet either, but I am trying. Sometimes I look at myself and I’m like, I don’t know how I do it, how I’m holding down this nursing career and how I’m holding down acting and being a single parent. And you just do. You jus

Sharon Cline: The same way. I just kind of get through it. You know, even my doggy, that I’ve got help taking care of her when I’m an extra on a set for, like, a 12 hour shoot or something, I’m like, okay, well, you know, I need help, too. But it’s it’s wonderful to have that support that you can.

Sharon Cline: Still pursue something that matters to you like that. Um, family to me has been very helpful. And, and I actually think it’s great that you have this, um, career that you’re showing your son that you can do things.

Sharon Cline: You know, you can pursue your dreams. It’s such a good example.

Esha Chambers: Yes, yes. My son, he loves basketball. So he wants to play in the NBA one day. And I just hope that what I’m doing shows him that he can because he’s actually had people, you know, tell us that, oh, there’s only like 1% of people that actually make it in the NBA. You should pursue other careers. And I’m right there behind them like, no, he’s going to pursue what his heart tells him to pursue. And I’m going to be standing here helping him the whole way. And if it doesn’t work out, that’s okay. He, you know, will build his other dreams as well. But don’t don’t tell my son. You know that he can’t do something. And his mom is sitting here doing what people tell her she can’t do.

Esha Chambers: So I love that.

Sharon Cline: I love it. Well, you never know. I mean, if, like you said, it’s that belief. I know I can do it. I can picture it, I imagine it, and somehow it comes to you. Mhm. I love the notion that that what you’re chasing is chasing you too. You know, like it wants to meet you where you are. I’m going to keep that in mind as well.

Esha Chambers: It does.

Sharon Cline: We’re doing all of my little projects I do.

Esha Chambers: It definitely does. Chase you I feel like in the last two years that I’ve been acting all everything that I’ve done, mostly everything that I’ve done has chased me. Like even me getting my, um, agent. So I was a year. Just freelance acting. Um, after I did that, the extra on the Dolly Parton movie. So I just did a year of freelance acting, and I was mostly just booking those shows that we do on my own, which I still book those now. I love them, but I was getting to the point in my career where I was like, I need an agent because I need to start booking other things. I want to get my face out there more. I want to get my story out there more. So I the way that I got my agent was I was working full time, 40 hours, Monday through Friday at the time, and I kept telling myself I was going to go to this agency and talk to the agent myself instead of like, filling out the application like, no, I’m going to go in person. So one day I had a random day off work. Just something was going on at work and I had the day off. So I go to the agent and the agency is closed, right. And then I’m trying to open the door and it just like starts raining. Oh my god. So yes, it’s like a movie. So it starts like pouring down rain and I’m like, oh my goodness. So I there’s like an alley right beside where my agent agency is located.

Esha Chambers: So I kind of just step in the alley a little bit just to get out of the rain. And I peek around the corner and there’s a man trying to open the door. He’s like unlocking the agency. So I walk up to him. Mind you, I have my headshot in my hand and on the back I wrote down like, you know, like all of my information, how to reach me and everything. So I walk up to him and I’m like, hey, are you the owner of are you the agent here? You know, he was like, oh no, this agency is run by my son and my wife. But I can take your information. I actually just was coming here to check the mail. But I see you have your headshot. I would love to take your headshot. So I was like, oh, yeah. Please. So he took my headshot that night. His wife, uh, her name is Rhonda. Stare her and, um, their son Adam run it. So that night, Rhonda reached out to me and she’s like, hey, Eesha, my husband gave you the headshot. Your headshot is gorgeous. We would love to set up an audition with you. And so I went for the audition, and me and my agent talked and everything, and that’s how I got my agent, like, you know, like, I feel like it was just meant to be. The fact that I went there and it was closed and it was rainy and.

Sharon Cline: And then someone opened the door, and you took a chance. I mean, that is exactly what I’m talking about. You didn’t let the fear of rejection stop you. You actually went and and made an extra step to make it happen.

Esha Chambers: Mhm. Yeah. And that’s what I mean by like these, these things they’ll come to you, they’ll, they will, you know if this was meant for you, they’ll come to you even if you feel like they’re not. You may just be like, well, you know, she’s saying that it just comes to you. And even if you feel like it’s not, just push yourself and go for it if your heart is calling you that way.

Sharon Cline: This is such good advice. I hope everyone who’s listening can kind of take some inspiration this way, because so much of my life I’ve allowed I’ve been reactionary as opposed to driving it. And, um, so what you’re talking about is driving it. And I’ve never been proud of myself when I’ve played small. I’ve never like, I’ve always been more proud of myself when I’ve been like, well, I took a chance even if it didn’t work out the way I wanted. So brave, you know?

Esha Chambers: Yeah. Yeah, I agree. Even if even if it doesn’t work out like you want, at least you know. You know, at least you don’t have that. Those doubts in your mind of what could have been.

Sharon Cline: Right. The regret.

Esha Chambers: Mhm.

Sharon Cline: Time goes by whether or not I’m going to pursue something you know, or not. So. And there’s a lot to that I regret as it is. So it’s like let me not add to it, let me at least try my best. And that sounds like what you do too.

Esha Chambers: Mhm. Absolutely. Yeah. Like you said that time will go by. You’ll look up two years is still going to go by. Five years is still going to go by whether you go for it or whether you don’t. So why not just go for it. Why not try.

Sharon Cline: This year is going by fast to me. Oh my goodness. April. And I’m like, how is this possible? But the show that we were on will be on in a couple of weeks I think.

Esha Chambers: Yay! Yes it will. I think it’s coming on in April. I’m pretty sure it is. I’m excited to see it.

Sharon Cline: Me too. And I’m very excited to see what happens for your career.

Esha Chambers: Thank you. Thank you so much. I hope that when I come to Atlanta that, like Tyler Perry, also feels that way. And some of these other directors. But thank you, Sharon.

Sharon Cline: To not have you on there too. I can’t thank you enough for taking some time out of your day to chit chat with me. Um, I’ve just met the coolest people in the acting world lately, and I really value, um, everyone’s journey. It’s all different, but we all want the same things. And just giving a moment to highlight kind of what your life is like, I hope gives a lot of inspiration for other people to know that they can do it if they believe in themselves like you do.

Esha Chambers: Yes, I hope so too. I really do. Thank you.

Sharon Cline: You’re welcome. And thank you all for listening to Fearless Formula on Business RadioX. And this again, Sharon Cline reminding you with knowledge and understanding we can have our own fearless formula. Have a great day.

 

How a Competitive Mindset Can Transform Your Franchise Journey

April 8, 2025 by angishields

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How a Competitive Mindset Can Transform Your Franchise Journey
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In this episode of Greater Perimeter Business Radio, Ramzi Daklouche interviews Ron Taylor, an expert in franchising, entrepreneurship, and leadership. Ron shares his journey from working in his father’s restaurant to becoming a successful franchise owner and CEO. He discusses his competitive mindset, the importance of service, and lessons learned in transitioning from an owner-operator to a CEO.

The conversation covers franchising challenges, team dynamics, and self-awareness. Ron highlights his experiences with Edible Arrangements and his current ventures, including Franchise Authentic and Nothing Bundt Cakes, offering valuable insights into the franchising world and business success.

Ron-Taylor-1Ron Taylor is a seasoned franchise expert with nearly two decades of experience in the industry, having owned and operated multiple successful franchise locations across various brands. His journey in franchising has been fueled by a passion for business growth and helping others navigate the path to entrepreneurship.

Beyond his professional success, Ron’s true joy comes from his family—his wife, Lori, their two children, Eli and Mia, and their beloved pets, including a dog (Emmett) and four cats. His well-rounded perspective, both personally and professionally, allows him to guide aspiring business owners with authenticity and insight.

Follow Franchise Authentic on LinkedIn. Franchise-Authentic-logo

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Greater Perimeter. It’s time for Greater Perimeter Business Radio. Now, here’s your host.

Ramzi Daklouche: I’m your host, Ramzi Daklouche, where we connect with entrepreneurs, leaders and changemakers who are building great businesses and making real impact in the market. This is brought to you by the our business Sails of Atlanta, your trusted partner for buying, selling and valuing businesses with clarity and confidence. Learn more at w-w-w dot com or call us at (678) 470-8675. Today’s guest has lived the franchising journey from the ground up. He’s built, scaled, led and now mentors others to do the same. From running top performing locations to serving as CEO of a national brand and now shaping the future of franchise ownership through sweat House and Franchise Authentic, he brings wisdom, clarity and unmatched experience to the table. If you’ve ever thought about owning a business, getting into franchising or mentoring the next wave of entrepreneurs, this conversation is for you. Please welcome my guest today, Ron Taylor. Ron, how are you today? It’s been a while.

Ron Taylor: I couldn’t be any better, so thanks for having me, I appreciate it.

Ramzi Daklouche: Good good good. So, listen, I know you have, uh, you know, a wealth of knowledge and a whole lot of experience. So let’s go back from the beginning. What was your first real experience with business or leadership? Was there a definite moment early on that set you as this path?

Ron Taylor: I mean, I started working in my dad’s family restaurant when I was 13 years old. So, um, when you are from a small family in southern West Virginia, if your family’s in business, you’re in business. That’s pretty much just the way it goes. So yeah, at at 13, I started washing dishes. Uh, then I ended up working at his catering business, and by 18 I was kind of overseeing the operations of the catering business. Then he opened a restaurant and I ended up working there. So, uh, I guess basically say from the from the very first time I had a job, you know, I knew what entrepreneurship looked like. I knew how difficult it was, but I knew how rewarding it was at the same time.

Ramzi Daklouche: That’s amazing. And. And when did you become your own entrepreneur?

Ron Taylor: Uh, well, I got my first experience with franchising when I went to work for Little General, which is about a fifth. It was at the time it was a 50 store convenience store chain, and we had branded food service concepts inside of our convenience stores subway, Taco Bell, Steak Escape, Godfather’s Pizza, and Baskin-Robbins. So I got to train in all of those concepts, which was fascinating. It was my first experience with franchising. Uh, actually, one of the highlights of my life was, uh, getting to meet Fred DeLuca, the founder of subway. Right. I mean, that’s like a baseball kid getting to meet Mickey Mantle. I mean, that’s great. The guy’s unbelievable. Uh, so I got to meet him, and. And then I took a little hiatus from food service and franchising. You know, had to raise a family. And then in 2006, my wife and I decided, you know, we wanted to take greater control of our financial future, and we wanted to open our own business. And that’s when we started looking into franchising. And we settled on Edible Arrangements, and we started our very first location November 30th, 2006.

Ramzi Daklouche: That’s amazing. You know, you talked about before and it’s actually published how important winning was to you from a very early age. How did that competitive mindset influence your early decisions? Um.

Ron Taylor: Yeah. I hate to lose. I hate to lose more than I like to win. Right. And there’s a difference. I think it was Billy Beane that kind of coined that phrase. But, um, I just always wanted to be competitive. I always liked the thought of Out of competition. Uh, and that’s kind of what I really drew me to. Franchising, I think, was I was going to get a basically a, a set of rules and kind of a playground to play within, like they had defined parameters. All I had to do was outwork everybody else, right? It’s, uh, it’s like that line from Days of Thunder. He was like, I don’t have to beat other cars. I just have to beat other drivers. Right. Because the stock car is a stock car. So I was like, yeah, let’s do that. I was like, ah, I you know, I feel like I can beat other drivers if I don’t have to compete with better cars.

Ramzi Daklouche: Well, yeah, that’s probably the beginning. But how did your journey evolve? Owner leader and or mentor? How has your definition of success shifted?

Ron Taylor: Yeah, I mean, first it was just trying to understand the day to day operations of the business, right. Like, so, uh, you know, I was I was inedible every single day making the baskets when we first got started and understanding what that looked like. But then you start to realize, like, if you’re really going to scale and you’re going to grow, then you have to start to build teams and put people in place so that you can start to grow your enterprise. And we grew relatively quickly with edible. We opened our second store, uh, just a little over a year after we opened our first store. Um, and, uh, the first store opened to a rousing success, and the second store did not. I mean, the second store really struggled right out of the gate. And I learned a valuable lesson that if you put the wrong person in charge, you’re going to be in trouble. So I literally had to to burn that staff down to the ground and start completely over, uh, after just about 4 or 5 months and put in a whole new staff, uh, start from the ground up.

Ron Taylor: Uh, and then as you wanted to grow, you got to get comfortable with, like, perfect is the enemy of good. I think a lot of us that are in business that are competitive, we want everything to be perfect. But as you grow and expand, you got to release some of that control and understand that you can’t micromanage every single process or every single guest. You have to really trust your people, put the right people in place. You’re going to win some. You’re going to lose some. Uh, and then eventually we grew that enterprise to nine stores in three different states. And we really did that because we had fantastic people that worked for us and made us look, you know, a lot smarter than we actually are. I mean, uh, when I, when I ended up leaving Exiting Edible in 2023, in my flagship store, the busiest store in the system for five years in a row, I had four employees there that had more than 12 years of tenure in that particular location.

Ramzi Daklouche: That’s incredible, because when you talk about winning the way you do and for competitive people that like to win and, and kind of it’s part of their, you know, makeup and DNA, typically it’s very individual. Right. But to switch that to become a team, team, uh, you know team game. Right. Team uh, it’s completely different, right? Just like any athlete that really thinks about themselves winning. And then they have to have a really good coach to kind of help them see, it’s not about you. It’s about the team. Uh, it’s the same thing. And the business is a bit different because you don’t have other coaches helping you with this. You really have to build it yourself. So you’ve been tried and true.

Ron Taylor: The older I get, uh, you know, I think as I started to mature both personally and professionally, you know, I got just as much joy out of others winning as I did me, if not even more so. Like I can tell you, probably the the best I’ve ever felt as an edible franchisee. And I did it for 18 years, right? I won franchise year. I was the top scorer in sales. I’m the only owner to ever do 2,000,000 in 1 calendar year. Like, the best moment I ever had was when my manager won manager of the year. That was.

Ramzi Daklouche: Incredible.

Ron Taylor: Because that was the first time they ever gave that award. And she had worked for me since the day I opened and before she came to work with me. Her name was Shakira. She had never had a job. She’d never worked anywhere, ever. She had four kids. She was amazing. She put her heart and soul into her business. And then for her to be recognized by the brand on stage. It was, it was. It was the best moment of my entire career.

Ramzi Daklouche: That’s incredible. Incredible. As we mature, it’s not about, you know me anymore. It’s about, you know us. And that’s incredible. You know what? You come from an entrepreneurial family. So franchising really is not natural. Actually, it’s not because, you know, you can build it yourself. So what attracts you to franchising as a model? What helps you scale your first venture or successfully? Um.

Ron Taylor: Know thyself right? Self-awareness is really what drew me to franchising. I mean, Ramsey, I’m a doer, right? I’m. I’m not creative. Like, I don’t really have a high level of creativity. You know, my daughter’s the artist in the family. She paints and sculpts and draws it. I. I paint by numbers. Right? Like, I want to follow direction. So I really understand. I have a really good understanding of who I am and who I am not. So franchising was it for me because it gave me the blueprint of what it was I needed to do and I needed to execute that blueprint. And I’ll tell you, I fought the system a little bit at first, right? I struggled because I thought maybe I was smarter than the system at the very beginning, talking about that evolution of maturity. Once I stopped that and trusted what I was supposed to be doing, everything got a lot easier. It just got a lot easier. It got a lot better. And from then on, I’ve become a thorough believer in franchising and and doing exactly what they need to do. Obviously, you’re putting local twists on it. You’re putting your own effort into it.

Ramzi Daklouche: Yeah, definitely.

Ron Taylor: Playing within those confines of what and the direction the brand gives you and executing that flawlessly, it’s going to lead to success. And I tell people all the time, I’m like, if you feel like you’re really creative and you’re entrepreneurial, franchising might not be. It might not be your way in life. You may want to do something else because you have to follow the plan.

Ramzi Daklouche: I agree with you 100%. Franchising is a great solution for a lot of people, and it’s a terrible solution for a lot of people, too, because if you’re creative and you want to come up with your own set of rules, it’s not franchise is not for you. For me, I mean, in my business today, I’ve been in merger acquisition work for over 20 years. I run companies, you know, family offices and all this stuff. And I could tell you that franchising is right for me. And even with doctor, I’m franchising because I like a set of rules. And then I do the plus one, which is what you talk about. Show me the game. I’ll do the plus one that makes me better than everybody else. And this is exactly how it works. So I think we have that in common. That’s incredible. You achieved impressive lifetime revenue, right? I mean, you’ve done a lot. And I saw your numbers. What were the top 2 or 3 decisions that perhaps I drove that kind of performance?

Ron Taylor: I, I think well, obviously getting started and getting into the brand at the right time. You know, I mean, unfortunately, as smart as we all think we are, you got to be in the right place at the right time, right? Like I landed, I landed on edible right at the right time. Like it was going, uh. But I think one thing that we did very well is we were aggressive with growth. Right? At first, we we built our own stores, and then there was, there was kind of a tipping point around 2012, 2013 where I wanted to accelerate the growth. So we got aggressive and we bought out other franchise owners. We ended up buying Morgantown, West Virginia. We bought two stores in Pittsburgh. And, um, I can tell you my accountant wasn’t wild about me purchasing those stores in Pittsburgh based on how they were performing. Uh, but my argument to him was, well, wait till you see what they do when I take over. Right? Like so there was a little bit of ego there, right? Like I still got an edge to me. I’m a, you know, I’m an entrepreneur. So we have a little we have a little bit of ego to it. Right? Yeah. We took over those stores and they were already doing well, but once we took them over, we were able to put gas on the fire on those stores.

Ron Taylor: And they just absolutely they crushed it. Now, I was servicing a lot of debt, like $20,000 a month in debt, like, so that that’s not easy, right? But, uh, as far as the cash flow perspective, they were good. So I think we stayed aggressive throughout the process, trusted the process. And when we took over stores, we implemented those particular processes and we saw them really take off. And then we started to diversify a little bit too. Right. We got into the simple Greek, uh, and we hedged our bets a little bit. So that restaurant was doing really well when edible actually went through kind of an economic ebb, right? I mean, we had like 12 consecutive years of growth at edible. So 2019 was a little bit rough, like sales dropped off a little bit. Not a surprise. Like I wasn’t shocked. I mean you have 12 straight years of growth. You go you go have a couple ups and downs after that. Um, but we had diversified into some other brands, which gave us the opportunity to kind of offset, you know, where that was going with brands that were kind of new in the marketplace. So, you know, we got lucky with some solid decision making. Um, but, you know, it was it was some skill, some luck, and, uh, it just kind of worked itself out.

Ramzi Daklouche: So in every system, any any franchise system or any system really any sport, any system, uh, there’s things that set people apart to make it more successful in operation. Excellent customer engagement. What sets you apart? And these two things. Because really, I mean, you know, whenever you do any business, retail, food, you know, edible, it’s all about the same when it comes to this operation. And there’s customer satisfaction that really drive the results besides the offering. But if you have good offering, bad service doesn’t matter. You have to have at least these first two to get the third one right. What sets you apart?

Ron Taylor: Service. Uh, it’s always been service for us, right? Like my dad told me a long, long time ago, he was like, you can have very, like, average food. It can’t be bad, right? Like, because he ran restaurants, he was like you. But if you have exemplary service and your food is just okay, he’s like, your restaurant will always be all right. So our focus was always service and servicing every guest, right. Like one thing a lot of people don’t know about edible or they may know is just how crucial the holidays are. Like Valentine’s Day, Mother’s Day, Christmas, things of that nature. We never shut off. We never said no. Never. Like never. So. And we would do a thousand orders on Valentine’s Day. And why would we do that? Well, because every not only was it important to generate revenue for that day, but those thousand people that were receiving those orders, those are my next thousand potential customers if I execute the right way. So, you know, I get a kick out of listening to Shark Tank and people talk about customer acquisition costs. Whereas if we executed with a high level of service at edible, we actually had new customers being acquired while we were actually making money. So we almost had a negative customer acquisition cost if we could go about it the right way. So we were I like Ramsey for 18 years. I touched every guest complaint. I talked to every single person that complained. Well, luckily we didn’t have very many, right? Because I had great staff, but but nonetheless, like they got a call from the owner, either me or my wife, every single human being that had a complaint, we took care of it personally.

Ramzi Daklouche: Everyone that speaks to your success with that branch, it’s incredible. So and after this, you kind of switch from the owner operator mentality to CEO, which is a completely different, uh, you know, to see, to sit in. Right. And for national brand, what was the biggest mindset shift you take in that role?

Ron Taylor: The biggest shift in that. Yeah. Um, understanding that you you know, it. I was talking to everybody that was just me, right? Like they they were really looking out for their individual location, and I had a responsibility to the brand overall. And that was tough, right? Because I really empathized with those individual franchisees. I felt their pain. I got it right. But at the end of the day, you know, I had to prioritize the brand and making sure that the brand was in the right position to move forward. So, you know, I turned down some people for expansion. I turned down some people, uh, for new franchisees and, and made some very difficult.

Ramzi Daklouche: Decisions sitting on the other side of that chair. Yeah.

Ron Taylor: I mean, and I thought it wasn’t going to be that hard. Right. Because I’m armchair quarterback and evaluating guys like you and Tarik whatnot. Right. And being like ah like you know they don’t know what they’re doing. And then I sat in that seat and I’m like, all right this is a little bit harder than I thought it was.

Ramzi Daklouche: Maybe it was a punishment.

Ron Taylor: But it was humbling. I mean, it was humbling, but but it was great. Right. And I, I think it was it was it didn’t last as long as I would like it to, simply because of the pandemic and extraneous factors and things of that nature. But it was an invaluable experience to help me understand, and it really helps me when I’m talking to students or other people who are interested in franchising to be like, hey, let me help you understand why the brand’s doing what they do or what their perspective is and what their responsibilities are. Uh, you know, it gives you because life’s all about perspective, right? Like, yeah, if you can put yourself in the other guy’s shoes, you’re going to be a lot better off. So, uh, wouldn’t trade it for the world. It was a great experience.

Ramzi Daklouche: So what? Did you know it was the right time. How did you navigate transition from CEO back to, you know, franchisee?

Ron Taylor: Well, Simple Greek was really in a situation where as as the the CEO, I said what is in the best interest of my franchisees. Like what what do they need. And we couldn’t give it to them. Right. Like it was just the infrastructure was not there. The stores were all spread out. We were coming out of Covid. So we we said, let’s go find a brand that we can align them with that can really provide the infrastructure that these franchise needs in order to be successful. So we align the brand with Wildworks, and we sold the brand to Kellie Roddy and those guys over at Wildworks, and I still talk to John Garman and Kellie and some of those guys today. They’re great guys. They have a they have a great growing brand. They have a lot of good health food brands. Simple Greek was a great fit for them. So it was really just, you know, I had my dad always told me again, going back to all these lessons I learned from my dad, you do the right thing at the right time for the right reason. And I listen. I sold myself out of a pretty good job and a job that I really loved. But you got to do the right thing because absolutely, I can empathize with how they are.

Ramzi Daklouche: You got to make sure that people are supported as well. So that’s a that was probably the right decision for you. Okay. And then you got into sweat House and the opportunity to present today’s wellness and lifestyle market. What excited you about sweat House because that’s another franchise.

Ron Taylor: No not I mean, not another franchise. So, you know, as I’m, as I’m winding down edible and everything, I’m, I’m consuming all things franchise related, right. Like content and and podcasts and everything like that. And I heard Jamie Weeks, the founder of sweat House, who is right there in Atlanta with you, right at the corporate office, is right there in Atlanta. And just listen to him not only about the concept and what it was, but the way that they were going to do franchising differently. I mean, we have a pretty robust pipeline of stores that are set to open. We only have like 49 franchisees. Wow, I love that. Like, I, I have multiple licenses. I have, you know, the potential to get a roofer for additional licenses. So it’s kind of like, hey, I’m going to be very selective on who I choose to be a franchisee. And then I’m going to dance with who brung me, right? Like if if we’re going to expand, we’re going to give our internal franchisees the opportunity to buy those licenses first before we just go out and get 3 or 400 franchisees? Yeah, probably could have done. Um, and then I love the health and wellness space. I love the fact that it’s both physical and mental wellness. Uh, I think it’s the the direction that people are going. I think recovery is critical in everybody’s overall wellness and fitness journey. So it just really checked almost all the boxes for me.

Ramzi Daklouche: And, um, what is your vision for your locations? I know you have. I think you told me before you had 11 locations that you gotta develop. And what does expansion look like in the next couple of years?

Ron Taylor: Aggressive. I mean, we’re we’re we have two stores under construction right now. I have, uh, employees out on three additional locations. Uh, we even. Yeah, we even bought the, uh, the Madison, Wisconsin market because you can probably see the helmet up here in the corner. My daughter is a is a sophomore at UW Madison. So we’re like, well, if we’re making the eight hour trip up there, we might as well have, you know, something to do other than just take our daughter out to dinner. Uh, so I think we’re going to try to get very aggressive with it. Uh, you know, obviously funding is is a little more challenging given interest rates and things of that nature. But we’re going to navigate all that. We’ve got we’ve got a great team of owners here. Um, we’re starting to build out the infrastructure, uh, and making sure we have the foundations of great people to work these locations. But we opened the first one right here in our hometown because we wanted to make sure a, we knew how to build it, and b, we knew how to run it. We wanted to be spot on with all that before we started venturing out into additional locations that were a little bit farther away from home.

Ramzi Daklouche: So how did the market, your hometown, how did they respond to, uh, sweat house concept?

Ron Taylor: Uh, uh, you know, really well. Uh, you know, we added 56 members this month, and we’ve only been in operations for three months. Um, so yeah, I’ve been incredibly like the this community. Ramsey has always been so good to me from a business perspective, right? I mean, they helped me build I mean, I had the busiest Edible Arrangements five years in a row in Youngstown, Ohio, like most people would. If you gave them a thousand guesses, they’d never get it right, right. They would never guess that. Um, they’ve embraced me with other business concepts. They’ve done the same thing here. Uh, we have, you know, we get coverage from local television stations, they come out, they do, you know, on the spot interview types of things to let people know about it. And, uh, the response from the community has been really great. And the anecdotal feedback we’re getting from people like, I’m in, I’m in BNI, which is like a business networking group. Right. And we just have. Yeah. Perfect, right. At least half of the members are being, uh, are members of sweat House.

Ramzi Daklouche: Oh that’s incredible.

Ron Taylor: And I get so much great anecdotal feedback. Like, Ron, I have more energy in the afternoon. Ron. I’m sleeping better. Ron. I’m. I just feel better overall. Like, it’s it’s so satisfying with where I’m at in my career to be able to do something where it’s actually helping people from a physical and mental wellbeing standpoint, I couldn’t be any more blessed. Really?

Ramzi Daklouche: That’s incredible. I’m a big advocate of work, you know, work out as often as you can, find a way to work out and do it. I’m a powerlifter and I compete in powerlifting, and I, I encourage people to continue to do whatever they can to stay healthy, especially when we get to our age group. So it’s very.

Ron Taylor: On to it, right? Because you got to keep those legs strong, right? That’s the number one thing is to be able to keep your muscles strong. So you’re on track.

Ramzi Daklouche: Yes. Yeah. All right. Let’s switch a little bit. Talk about franchise authentic. That’s your latest venture I believe. What inspired the creation of this platform and what problems does it solve for future franchisees?

Ron Taylor: Well I spent so many years doing it right. And some of the things that I love doing, like I speak at different events, like I’ve spoken at Kent State University, YSU, West Virginia, which is my alma mater, which is, you know, been great. Um, and people are so under-informed about franchising, right. And then once you start to tell them, like all the opportunities, like, hey, it’s not just McDonald’s, right? Like, there’s more to it than that. They start really getting interested, right? But they don’t even know where to begin. So again, I’m kind of at that, you know, grateful point in my career where I’m not at a point where I can retire and I don’t have to earn, but can I earn and can I help at the same time? Can I can I check both those boxes if.

Ramzi Daklouche: It’s very important?

Ron Taylor: Yeah. Yeah. That’s what Franchise Authentic is all about. I’m going to be working with Ifg as a franchise consultant in their particular network, which gives me access to 600 brands. Uh, if you want to potentially franchise your business, if you have an existing business and you want to make it a franchise, I’ve already talked to a couple potential people that are on that track, uh, a chicken business and a and a churro business, uh, that are thinking about, hey, how do I franchise? And they need help creating the platforms, creating the infrastructure, creating the operations manual, things of that nature so we can do that. Um, so, you know, we really want to help. You need fractional C-suite types of things, like do you need a, you know, you can’t afford a chief operations officer, but you sure could use the advice. Like we can fill those gaps as well. Um, I’m really blessed to be working with a great partner. His, uh, his name is Giovanni Sarnoff. You might be familiar with him. He was on CNBC’s The Profit. He was the owner of Bentley’s Pet Stores. He just has a wealth of experience in, like, the retail space and growth. Development, uh, how you ascertain funds like he, he fills a lot of the gaps that I don’t understand in these types of things, or I’m not as adept in, uh, so we’re going to be working together to do this and hopefully help people. Like if if a franchise business is right for them, help them find it. If franchising their business is right for them, help them find it. If they need help with their existing business, see if we can help you write that shift and or throw gas on the fire, whichever one it may be. Uh, so. So we’re just getting started, but so far, I’m. I’m enjoying the journey. It’s it’s great so far.

Ramzi Daklouche: That’s incredible. I mean, I know you just started. Uh, do you have any success stories or breakthrough moment from someone that you’ve helped recently?

Ron Taylor: Um, I, I have, I mean, I’ve had a couple people like that, oddly enough, worked in the edible system. Uh, you know, like, for instance, we had a a young lady who, uh, this was a little while ago, but. But she called us up, and she was from Minnesota. Eugene. And Bond was her name. And she said, uh, I need to do better on the holidays. I can I come down when you guys are planning your holiday activity and just see what you plan? We’re like, sure. She flies in, we take her around to the stores and kind of go through all of our planning. And it was great because, uh, she’s she’s from Europe and, and we said, look, you can adjust this if you need to. She said, I’m not going to adjust anything. I’m doing exactly what you’re doing. Yeah. We’re like, okay, great. And she literally she tripled the amount of in store orders she was able to take on Valentine’s Day. That’s on the day of. So and think about it, she’s I mean she’s saving fees and all types of the credit card processing, all those types of things like, I mean, it was a huge boost to her so that that was a great win. That was probably one of my favorites thus far. Uh, and then, you know, I’ve had a couple other people, uh, you know, that that have known me for years, that know that now that I’m going to be having access to multiple franchise brands, they’ve already started to call me up and say, you know, I’m tired of working for somebody else. I want to take greater control of my destiny. And, uh, well.

Ramzi Daklouche: We get that in common. I get a lot of that. A lot of people want to get out of, uh, working in a system and waiting for that 3% increase at the year end, I call it. And, uh, write the review and say, I’m gonna own my own future, and I’m ready to kind of move next step. Stuff. And by the way, they come at different levels, different steps in their life, right? Some of them young, some of them right in their 40s, is really kind of sweet spot for some people after they, you know, accumulate some money and they have some, some collateral, they move into, uh, entrepreneurship, which is fantastic. Okay. Well, so.

Ron Taylor: Funny, I was at I was at WVU the other day and I had a group of HR students and like, I’m like, how many of you guys think your job will be replaced by AI in the next ten years? And like they all raised their hand. I’m like, better have a backup plan.

Ramzi Daklouche: So I’m better. No, I think I encourage it for sure. I built the company based on AI. It’s keeping me really, really busy. So I understand exactly what exactly you have to throw it. You become a mentor to many new franchisees. What’s the number one piece of advice you give someone considering ownership?

Ron Taylor: Well, we have an acronym here at, uh, Franchise Authentic called focused F.o.c.u.s and the F, It’s like we talked about a little earlier. It stands for Franchise first. Like trust the brand. Like be a franchisee. It don’t build the better mousetrap. Like if you want to do all that just don’t be a franchisee. Go do it on your own. Right. Like because I think a lot of times it takes franchisees kind of this period to get into it before they start to trust the brand. And I’m like, why don’t you cut that all out and shortcut yourself to success by just trusting the brand right from the giddy up. Right. So, um, like I said, every letter kind of stands for something different, but I, I kind of harp on that one first because I think it’s the most important. And, uh, and then also the S in focus stands for scared. Uh, I think fear is healthy as long as you understand what the fear is and you can manage it effectively. Because I go back to the old NASCAR saying that that Jeff Gordon used to say he was like, If I’m not scared, I’m not driving fast enough. So if you’re gonna run on the ragged edge, if you’re going to put your life savings or your 401 K or Rob’s plan, whatever it is, you better be a little bit afraid, right? And that fear needs to motivate you to get out there and bust your hump every single day. Or you can, you know, if you’re laissez faire about it, you don’t understand how important this is. So, you know, our job as consultants is to help them manage that fear in the upfront process and look at it objectively. But I think a little bit of that fear always has to be there and be objective. So I mean, those are kind of two of the key things that I hone in on when I’m first talking to franchisees.

Ramzi Daklouche: Yeah. And another one, I it’s funny because I know the podcast today with the, with the coach, um, mindset coach and, you know, getting out of your own way. Right? I mean, making sure you clear your head and get somebody that can help you, uh, stop the fear sometimes. Right. Just move forward. Keep moving forward. Because fear in owning your own business is very healthy. It keeps you motivated. And you wake up in the morning because you got something to do, and you don’t have a paycheck every two weeks. But also make sure you don’t limit yourself. Become limitless at times. Very very important. Very good for someone listening now saying I want to be my own boss. What is regardless, franchise or not? What’s the smartest first step they should take?

Ron Taylor: Well, I think to first of all, they have to do some really self-introspection and examination, right. Like, I think a big reason that I’ve been able to be successful is I understand what I’m good at, and I understand what I’m not good at. I do what I’m good at, and I hire for what I’m not good at. I mean, it’s pretty simple, right? Like, so people that don’t have a good level of self-awareness, they will struggle in business, in my opinion, forever. Because if you’re like, I’m great at marketing, you’re probably not. Like, there there aren’t a lot of people that are really good at it. The algorithms for social are incredibly complicated. Google search is incredibly Complicated. You’ll probably need to hire for that. Like. Right. Like, I mean, I’ve seen enough franchisees in their local social media pages to know that most people aren’t very good at it. So I know I’m not good at it. Like, I don’t even pretend. Right? So but whatever you do, whatever you’re good at, you know, kind of go that direction. And, you know, I understand passion to a certain degree, but if you’re really good at something and then you start doing it and you do it and you’re finding success with it, your passion will grow really fast, like your passion will kind of grow into it. So, you know, I wouldn’t get too excited. You might be passionate for horses. You probably don’t want to do a franchise associated with horses, right? So but yeah, on something.

Ramzi Daklouche: Yeah. And passion by itself makes you technician makes you good at what you do. Right? I mean, I may have passion for, you know, being a beautician, I may be good at doing hair, but that’s it doesn’t mean I know how to run a business. So you gotta hire people that can help you around you to grow your business. Right? And I’ve seen that a lot, especially in Non-franchise, which I kind of specialize. I mean, we have franchises, but we have a lot more non-franchise businesses for sale and they end up. I mean, some of them are very talented, something I cannot do, but they’re missing all the rest of them. And some of some of them are smart enough to say, I need help. And some of them are just kind of run day by day. Uh, the financials are all over the place because they just never take the time to kind of make sure they have people around them and spend the money they need to to get the people around them to help them out. So. Yeah.

Ron Taylor: Correct.

Ramzi Daklouche: Listen, you talked a lot about, you know, starting new businesses, franchises and all this stuff. But one thing that is true for all of this is you gotta market, right? And I’m not talking about SEO, marketing, all this stuff, but you are part of a group, you know, a closed group like Nai or Chamber or. What are those terms for every, uh, business or operation, there’s a group. Why can I advice you have for new businesses? Because a lot of people come from corporate but are in, you know, coming to these businesses and believe it just happens. Like we open the door and people come in, right. And I’ve been through this before. I opened the business. I ran a big box company. I ran companies once. I have a grand opening. People are gonna come in and have big, you know, big group of people. And no one showed up that day, right? Because the wrong business. They didn’t understand it. So what’s your how how do people connect? Not working. Let’s talk a little bit about referrals. I mean let’s talk a little bit about that because I think it’s a missing key in small business. Right. So tell me what what are your thoughts on that one.

Ron Taylor: Well, I mean, first of all, like when you’re in business, you have to be comfortable with the fact that you’re always at work, right? Like 24 over seven. So I always have merch on like my, my apparel says sweat House. It says franchise authentic. It says nothing bundt cake, whatever it may be, I’m always at work and I’m doing everything that I can throughout the course of the day to facilitate those relationships. So it’s B’nai every week. You know, those meetings start at 730 in the morning sharp, and you have to be there. It’s I do agree that we I.

Ramzi Daklouche: Do three week.

Ron Taylor: Perfect. Yeah. Right. You got it. I mean, you gotta show up. You gotta show up. 90% of success is showing up. So you gotta go to chamber events. You got to go to their power lunches. I show up at a ton of other people’s, like, ribbon cutting ceremonies. Right? Because the chamber list stuff goes right on their website. So if it’s anything relevant to me or anything in proximity to me and I don’t have something else pressing, I’m going to I’m going to the ribbon cutting ceremony, because who’s going to be there? You never know. It might be a banker who can get you financed. It might be, you know, somebody who is looking to do a deal with maybe get into franchising because they want to diversify. Maybe it’s somebody who’s looking for, uh, something for their staff in the realm of health and wellness. You got to get yourself in those vortexes, right? So because when you get caught in that cyclone, it’s going to spin you in the right direction. So I agree with you. I think there’s a lot of people that are just like, ah, you know, I’m gonna, you know, hang a shingle and people are going to show up. And don’t get me wrong, if you open a Dunkin Donuts, they’re going to come. It’s a Dunkin Donuts McDonald’s. But how.

Ramzi Daklouche: Many.

Ron Taylor: How many of those are there? Right.

Ramzi Daklouche: Like there’s not a whole lot of brands that can like if you open Chick-Fil-A, people will come to you. They want to meet you, right? Mcdonald’s, Dunkin. That’s fine. Yeah. I tell you a story that happened to me today, right? So I had a previous podcast today in person in my studio, and I met this young lady who’s a coach, and we were talking about and she mentioned the group I didn’t even know existed. But it’s like a perfect group that I need to be a part of. Right? Already sent me the information. Already did it. Last week. I go to 2 or 3 BNI because I’m part of BNI, the oldest DNA in the in the East Coast Buckhead DNA in Georgia. Yeah. So but I went I go to 23A week because there’s not a whole lot of people that do what I do in BMI. So I think, you know, yeah, last week I went to one, I got a referral from them because they may not think of me all the time, but when I’m thinking, oh, I know somebody wants to sell, I want somebody else to buy. So there’s nothing better than working going out there. This show that I’m doing right now helps me even with that. So anything you could do to be in front of people, regardless of who they are, sometimes you just never know where they’ll come from as long as you open yourself. And I use the word overused, the word curious. Be curious about people. Don’t talk about yourself. Be curious about people. And you’ll you’ll see what comes out of it. So. Yeah. Very cool. Um, what’s next for you and your team in the next 12 months? I don’t like to talk 3 or 4 years. I know a lot of people talk strategy. I like 12 months. Let’s see. What are we doing now? Any new marketing ideas or partnerships on the horizon?

Ron Taylor: Uh, well, I mean, we’re going to be getting off the ground with nothing. Bundt cake. We have a six store deal up in, um, the, uh, Massachusetts and New Hampshire market. So, uh, it’s interesting. Three former edible franchisees will be kind of partnering up to to get that off the ground up there. So we’re really looking forward to that. Kyle Dumont is going to be the operating partner in that market. And he’s I mean, he’s about the most capable 28 year old I’ve ever met in my entire life. He’s just absolutely fantastic. So we’re super excited about that. Um, and then with franchise authentic, you know, like I said, we’ve got a couple early stage meetings with some emerging brands that may look to really get into franchising, and we’d really like to help them out with that. And then, you know, find some people that that might end up wanting to navigate franchise opportunity. We called it authentic because I feel like we bring such a real world approach to everything, like I’m going to be very discerning about what brands I put together my potential client base with, right? Like, there are going to be certain things in the FTD, like if they’re in there, I’m not going to be aligning you with those particular brands.

Ron Taylor: Like I’m going to be very particular and very specific things that are, uh, you know, more franchisee leaning, uh, to make sure it’s a favorable situation for them. Because, you know, I’ve been down the road, I’ve been part of a lot of ftd’s I’ve been part of a lot of franchising, uh, franchise agreements. Uh, so, you know, I’m really going to try to help people understand that and just bring a real world, no nonsense approach to helping people figure out could they explore a new career path and just give it to them straight? And I think, you know, sometimes that you’re just going to have to look people in the eye, be like, hey, man, I don’t I don’t really think this is for you. Uh, but I think for most people, if they’re genuinely interested in being a franchisee and following franchisee guidelines or franchise guidelines. There’s a franchise out there for them, like whether they have a ton of capital, whether they have a little bit of capital, uh, you got to have effort. I’m not a fan of, you know, this semi absentee thought process behind franchising. I think that’s I think that’s crap.

Ramzi Daklouche: Anything any, any, uh, absentee or absentee is worth. You’re not worth the the not.

Ron Taylor: Not at the beginning. Right. Like, I mean like, that’s like, you know, when you when you have a kid, I always just tell them the, the analogy is like, it’s like a child, right? When it’s born, you got to do everything for it. And as it gets older, you can pay less and less attention to it. And then by the time they’re 16, they’re driving their car. All they want you to do is give them some money. So, uh, I mean, I got to that point now, right where, like, I could have probably walked into some locations and they’d have been like, how can I help you today? They would have thought I was a guest. Right? But that was not.

Ramzi Daklouche: To get there.

Ron Taylor: Though. You’re right. That was not your one or 2 or 3 like that. That that takes some time, right? Yeah. So, um.

Ramzi Daklouche: You know, good point. Also very important to kind of when people think of franchises, they need to stop thinking about only restaurants. Everything is different now.

Ron Taylor: Right? Yeah. Home services is booming. I mean, there are so many great home services brands out there. Uh, boring businesses and franchising are do phenomenally well. They do phenomenally well.

Ramzi Daklouche: So boring business and business sales do run our home. Home, uh, home business home businesses. Uh, but home services is, uh, is commanding high multiples. High multiples.

Ron Taylor: Right. But but you have to show up, right? Like, you have to be a sales person. Like you, you have to knock on doors. You have to grind it out. You have to be there. You have to be service oriented. So it takes the right person. But you know, we we all we know this, right? We have less and less free time. I don’t want to pressure wash my own house. Like I don’t want to pressure wash my driveway. Like I don’t want to cut my own grass. Like I don’t want to do any of that stuff on the little free time that I have. I want to do something enjoyable. So I just assumed wrong.

Ramzi Daklouche: That.

Ron Taylor: I’d pay somebody to do that.

Ramzi Daklouche: Absolutely, I found out, which I still think about as crazy concept, but it’s working. There is a franchise for dog poop picking up, picking up.

Ron Taylor: There’s multiple ones and they do great.

Ramzi Daklouche: Um, so.

Ron Taylor: But. Right.

Ramzi Daklouche: You know, nothing shocks me anymore as this age. I’ve seen it all. I’m sure you have to listen. You have a lot. You. I mean, your hands in a lot of different things from sweat House franchise. Authentic to, you know, nothing but, uh, bundt cake. Uh, I don’t know what else tomorrow around, but how can people connect with you? Because, you know, that was like, okay, great. You have all this information, wealth of knowledge, right? What’s the best way? What’s one of the companies you want them to connect with you on?

Ron Taylor: I think the best way to connect with me really is through franchise authentic, right. It’s just franchise authentic. Com uh, I was excited that the domain name was actually available. Uh, so yeah, that’s the easiest way to do it. You can see my story. You can understand, like what our thought process is, how we take people through the process. You can reach out and contact us directly on the website. Uh, it really gives you some insight into my background, my history. I mean, there’s plenty of pictures there. You know, when you were there, when I got to meet Shaq, that was that was a highlight of my.

Ramzi Daklouche: I have a picture with Shaq. I saw your picture on LinkedIn. I thought, should I send him my picture too? I haven’t, it was not so. It was running out of time at that time. But nice. Very nice.

Ron Taylor: Yeah, super great guy. So you know it’s the best way to kind of, you know, if you want to get a little bit of a feel for us and how we do business and me and my story, before you necessarily reach out like that’s probably the best way to do it. And then, you know, trust me, I’m, I’m my windows are open 18 hours a day. If you reach out to me, you’re going to hear from me really fast.

Ramzi Daklouche: That’s awesome. Awesome. Uh, and what’s the website again? Just for the authentic com. Perfect. Perfect. Well, listen, uh, Ron, thank you for joining us today. Your insights into leadership, franchising and business building are incredibly valuable. And I know our listeners are walking away inspired. Again, thank you very much. I really appreciate connecting with you again.

Ron Taylor: Yeah. You too. It was great to see what you’ve got going on. Like so is XR. Is that a franchise as well?

Ramzi Daklouche: Vr? Yeah. Vr is a franchise.

Ron Taylor: Vr. Excuse me. Vr. Yeah.

Ramzi Daklouche: Yeah.

Ron Taylor: That’s that. And that’s great. So you’re just handling business acquisitions, sales, mergers, things of that nature.

Ramzi Daklouche: Thank you for the for the plug. Yes I am.

Ron Taylor: Okay. I’m really I’m. I’m curious to understand.

Ramzi Daklouche: Yeah. Yeah.

Ron Taylor: I’ll have to talk catch up sometimes because I’d love to hear about it.

Ramzi Daklouche: Perfect. Thank you again.

Ron Taylor: Yeah.

 

About Your Host

Ramzi Daklouche is Principal at VR Business Sales. His mission is to facilitate seamless transitions for business owners looking to sell or scale. The organization’s four-decade legacy in managing transactions, from modest enterprises to extensive mergers, resonates with his expertise in mergers and acquisitions. Our collaborative approach consistently unlocks the true value of businesses, ensuring sellers’ peace of mind throughout the process.

His journey began when he left corporate world to venture into the challenging realm of entrepreneurship. After running their own business for several years and earning accolades for their dedication to service and quality, he decided to establish VR Business Sales Mergers and Acquisitions Atlanta. Their mission is to provide unmatched value through transparency, security, diversity, service, and experience.

At VR Business Sales Mergers and Acquisitions Atlanta, they empower business owners and buyers with clear, honest guidance and exceptional service throughout every step of the transaction process. While their office is based in Atlanta, they offer their services nationally and globally, embracing diversity and engaging with a broad spectrum of communities and businesses.

With decades of industry expertise, they aim to build lasting relationships based on trust and excellence, enabling their clients to achieve their business goals with confidence and peace of mind. Whether they are transitioning from owning their business or moving toward ownership, they’re here to support every step of the way, navigating the vibrant landscape of Atlanta’s business community and National & Global markets for remarkable success.

Connect with Ramzi on LinkedIn.

 

Tagged With: Franchise Authentic

BRX Pro Tip: Action Over Aspiration

April 8, 2025 by angishields

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BRX Pro Tips
BRX Pro Tip: Action Over Aspiration
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BRX Pro Tip: Action Over Aspiration

Stone Payton: Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, as you know, and probably the vast majority of our listeners know, action is a core value at the Business RadioX network. Speak a little bit more to that, if you would.

Lee Kantor: Yeah, I think, a lot of times, people spend too much time on kind of these big dreams, these big goals, and that’s what they kind of spend a lot of mental energy on instead of taking, you know, specific actions. So, you know, big goals are important. It’s important to have that kind of mountain you want to climb because they give us vision, motivation and things to strive for. But to be real about anything, a goal without action is, like they say, just a dream. And in order to make that dream come true, you have to take specific action, and you have to take relentless, specific action. If you spend too much time thinking about a huge goal, I think that, a lot of times, people feel overwhelmed and it’s so big they don’t even know where to start.

Lee Kantor: So, the place to start always is start small somewhere, and then just start taking steps. So, if the first thing you do is work backwards from the goal. Like, what’s the thing I have to do the day before the goal is done? And you just keep backing out. What do I have to do until you get to today? What do I have to do today? And if you can break it down into small, clear steps, then, all of a sudden, you’re going to have clarity. Then, you’re going to have things that you can be doing today, and tomorrow, and the next day.

Lee Kantor: And action is what fuels progress. Action is the thing that leads to real results. And it’s much better, instead of saying, you know, “I want to make $1 million,” a better goal is, “I’m going to contact five prospects.” And then, don’t worry about the million dollars. Worry about contacting five prospects every day. And if you do that every day, then you’re going to get to the million dollars. So, I think it’s a better play to have actionable, small goals that you can accomplish every single day, some action step that you can take every single day, rather than some big aspirational goal that is too general, and too broad, and that it can feel overwhelming.

Transforming Leadership: From Fear to Empowerment in Times of Change

April 7, 2025 by angishields

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Transforming Leadership: From Fear to Empowerment in Times of Change
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Mindy-VailMindy Vail is a keynote speaker, author, and consultant specializing in transformative leadership and change management. With over 25 years of experience, Mindy specializes in guiding leaders and organizations through the complexities of growth, resilience, and strategic realignment.

A former educator and corporate executive, she combines deep expertise in change management with a globally informed perspective, having lived and worked in Asia, Europe, and North America.

Mindy’s approach focuses on actionable insights and sustainable shifts in mindset, fostering adaptability and collaboration in dynamic environments. As a Prosci Certified Change Management Practitioner, Certified Hogan Leadership and Positive Intelligence Coach, she empowers emerging and seasoned leaders to embrace change, enhance team dynamics, and align vision, mission, and values with tangible outcomes.

Known for her relatable and engaging presentation style, Mindy is committed to helping individuals and teams unlock their full potential. Her book, The MindShift Effect, is a testament to her dedication to inspiring resilience and positive change across diverse industries.

Connect with Mindy on LinkedIn.

What You’ll Learn in This Episode

  • The biggest obstacles leaders face when driving organizational change, and how they can overcome them
  • Challenges women face in leadership roles today, and how businesses can create more inclusive and empowering environments
  • How executives and business owners can develop the agility and resilience needed to adapt to market shifts, AI advancements, and global disruptions
  • Why feedback is often mishandled, and how leaders can foster a culture where feedback fuels growth rather than fear
  • What skills and mindsets businesses should cultivate in their rising leaders to ensure long-term success
  • Strategies leaders can use to get employees on board with major changes and create a culture of adaptability

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for High Velocity Radio.

Stone Payton: Welcome to the High Velocity Radio show, where we celebrate top performers producing better results in less time. Stone Payton here with you this afternoon. This is going to be a good one. Please join me in welcoming to the broadcast keynote speaker, author, and consultant, Mindy Vail. How are you?

Mindy Vail: I’m great. Stone, thank you so much for having me.

Stone Payton: Well, the pleasure is all mine. I’ve really been looking forward to this conversation. Let’s start. Maybe tell us a little bit about your practice and what you’re really out there trying to do for folks. Mindy.

Mindy Vail: Yeah. Thank you. I am a consultant, as you said in the intro. I’ve authored the book The Mindshift effect, and I help leaders navigate change through their organization, whether it be small or large, mergers or acquisitions, and help them lead their teams through the tough times of change. And we have a lot going on right now. I mostly focus on the HR world, which is being blasted by, um, all kinds of changes right now, and just trying to keep up with it can feel overwhelming. And so I step in and try to help those teams navigate that.

Stone Payton: Well, I gotta say, as a sales and marketing guy earlier in my career, I got to believe, uh, choosing the practice of helping people navigate change. I don’t think you’re ever going to be out of work, Mindy.

Mindy Vail: No, no. You’re right. Absolutely right.

Stone Payton: Oh my goodness. So what do you what are you running into? What are you finding these days, anyway? Are some of the the biggest challenges or obstacles that are that leaders are facing in, uh, when they’re trying to, to navigate this new terrain.

Mindy Vail: Yeah. It’s mostly it boils down to fear. Um, fear of just uncertainty, not knowing what the future holds. And it can be fear of job security. It can be, um, fear of just not knowing what’s going to happen next. And so I think that that puts us in a very uncomfortable situation and mindset of, you know, we’d like to have control over things. We like to know what the next step is. And very few people flourish in a state of fear. Very few people. So that’s the number one thing I’ve been seeing recently is just an underlying this current of fear.

Stone Payton: When I’m operating under the impression that, yes, there’s so much going in our world here in this country anyway, that there’s got to be plenty of that. But that must happen, you know, when there’s a downsizing or a major technology upgrade or a merger or acquisition. I mean, that’s that’s probably happens a great deal, doesn’t it?

Mindy Vail: All the time. All the time? Absolutely. And before I left, um, the position I was in, I was up with a company in the northwest for almost ten years, and we had an acquisition from a Canadian company, and then we merged with, um, sister companies underneath that umbrella. And it created quite a bit of uncertainty, and it was very difficult. And that happens all the time. I see organizations who are combining cultures that are very different, and they’re having to work under this new system that is very unfamiliar to them. And so there’s going to be resistance, there’s going to be communication gaps, there’s going to be leadership misalignment. There’s going to be some change fatigue that happens. And so all of those you mix into one pot, and it’s the ingredients for kind of a messy situation if you allow it to be.

Stone Payton: So you mentioned that one specific set of experiences. What is the full backstory? What? Tell us a little bit about your journey to coming to this line of work.

Mindy Vail: Yeah, yeah, I would love to. It’s a little unorthodox, but I love it for that reason. I was a high school English teacher for 17 years in the Denver metro area, and then I left public education and the family and I moved out to the Pacific Northwest, where I took on a position just as a e learning curriculum development, um, training manager, and then kind of worked my way up and became an executive VP of culture and employee engagement, and was able to work with strategic communications and HR learning and development, and really got to see a different side of the world, from public education to corporate exec. And, so it’s been a little different as far as career path goes. But it’s worked. And that’s really what I, um, promote in my consulting and my speaking is it’s never too late to try something new. And things are constantly shifting. And if you’re willing to step into that fear and uncertainty, that’s half the battle. And I think that’s where I’ve flourished. I don’t love change, but I accept it as a reality. And I and I try to roll with it as best I can.

Stone Payton: Now, are you finding that certain types of leaders or certain segments of people within organizations? Well, I’ll just pick one, like women like do. Let’s just say women. Do they have challenges that are unique to to women in leadership and change? And maybe there are other groups that aren’t coming to mind right now?

Mindy Vail: Yeah, absolutely. And I appreciate you bringing that up. I do a lot of work with women in particular. I work with women owned industries, and I do a lot of my workshops with women groups. There are still biases and stereotypes alive and well, and we have to accept that those are still there. We often face scrutiny on competence versus likability. We’re constantly trying to balance what it is to be in charge without being aggressive or deemed other names that I won’t say us right, and we still have a lack of representation in those higher roles and positions in companies. And so we don’t have the same level of mentorship and role models as maybe men do. Um, I think that we still face work life integration pressures. We, we we’re a lot to everyone. And so we have to somehow balance our lives, our personal lives, with our professional lives, while still holding our identity true and not losing ourselves within everybody else. So yeah, I definitely think the women in Leadership is is top of mind for me in particular.

Stone Payton: Okay, let’s talk about me for a minute. It’s my show.

Mindy Vail: Yeah, yeah, let’s do it.

Stone Payton: No. With respect to this question, actually. So I’m the number two guy in a pretty successful media company. I’ve made a comfortable living for a lot of years. So, you know, I’m fairly well-to-do, middle aged white guy. I would like to think that I’m not biased or prejudiced, but it occurs to me, though, that sometimes, um, we can create preconceived notions, biases, um, and not even be fully aware of it. So I wanted to get your opinion on that to see how accurate you think that might be. And then more importantly, okay, look, Stone, you could impact a lot of lives. What what could should you be doing to be more in, in passive and empowered? Some of these folks that feel like maybe they, they, uh, are, uh, you know, digging out of a little bit of a hole.

Mindy Vail: Yeah. And and stone, let me just hats off to you for just saying that out loud, that you do accept that, you know, you are in a situation where you are grateful for what you have and self-awareness. I preach this all the time. Good leaders are self-aware. Good leaders can say the things that bad leaders don’t say of, yeah, I accept that I am this way, and I accept that I may have unconscious biases and I respect that 100%. Um, we all have unconscious biases. That’s the thing. Like if you say you don’t, you haven’t done enough research, right? Because it’s how our brains work, and we’re influenced by our background and our experiences, our culture, our upbringings. And we have these mental shortcuts that go to immediate assumptions. And they’re not always negative. That’s the thing. But it is real. They’re often limiting. Even if they’re not negative, they’re often limiting. And I write about that in my book. And I think for someone like you asking that question, that’s where the conversation starts. We acknowledge and we educate ourselves. We help to be an ally. We amplify underrepresented voices. We listen with the intent to understand, not with the intent to immediately respond with our opinion. And that’s really tough sometimes because we think we know the answer. But if we just listen with the intent to Tend to understand. We can learn so much more. Um, and I would just say call out those biases and microaggressions that we see because they’re everywhere. And it doesn’t have to be embarrassing. It’s really just how our brain works of yeah, I just I noticed this and I’d like to address it. Let’s talk about it. So I appreciate you asking that question. I think that’s that’s amazing. Very respectful.

Stone Payton: Well, it’s interesting that you bring up this, uh, this concept of genuinely listening. I was, uh, on an interview. It was just a few days ago with, with another very well established coach, and we and we, we started talking about the difference between, uh, listening and waiting, as in, just let them get done talking so I can say my thing.

Mindy Vail: Yeah. It’s so hard to write. It’s so hard. Because when we’re in a conversation, we want people, especially when we’re a leader and we’re and we’re running the show. We want people to see that we know what we’re doing. We want people to perceive us as competent. And so with that comes this responsibility to share our knowledge. But sometimes we just need to sit back and listen. Truly listen. And for me, I’ve had to train myself over the years to what you just said, to wait to pause and reflect on. Is this a beneficial, purposeful place for me to insert my opinion, a comment, or a statement? And that’s really hard to do. But you can train yourself to do it, and you find that not only do you learn so much more, but you’re really showing respect for the other person and giving them space to be something in that moment that maybe they haven’t had a chance to do.

Stone Payton: Speaking of training yourself, is there a master key or a set of disciplines or process for getting good at this topic? You mentioned earlier in the conversation of of embracing uncertainty.

Mindy Vail: For me, Stone, I really advocate taking time for yourself, truly for yourself. Um, whether that be meditation, I, I meditate, I also go for walks in nature. Um, I have a little bit of a hippie side to me, but you do not have to be a hippie to do these things, right. To get out and get fresh air by yourself. Um, maybe take a walk every day to the same area and notice something different every day. And then meditate. Think about those things that are consuming you and figure out how you can compartmentalize them and prioritize them in a better way than what you’re doing. Organize your life. I think exercising is always good, and talking to others who share in your passion is really helpful too.

Stone Payton: So what are you finding the most rewarding about the work? What are you enjoying the most these days at this point in your career?

Mindy Vail: I love when people are able to notice something different about themselves and how they process information, or how people perceive them. I love when that when that light turns on, and I was able to just be a catalyst to get them there. I love when there’s that self-awareness spark of energy of, oh my gosh, I never actually realized that’s what I do. And now I see it, and I can change it so that I can lead better or I can speak with more confidence. Or I can listen to understand more than I have before. Those are the moments. And this comes back from years of teaching too. That’s what I loved about being in the classroom, of seeing those aha moments. That’s what’s rewarding for me.

Stone Payton: So let’s go back to that, that transition from the teaching. And then, you know, now you’re in business. You’re out there practicing your craft, but you’ve also got to run a business. Was it tough in the early days like just the just getting the business like this whole sales and marketing aspect of things or did that come pretty easy?

Mindy Vail: No, it was it was tough. It was tough. First off, leaving teaching and then moving into the corporate world, it was tough just to learn all the acronyms and the business acumen. But like that was a whole beast in and of itself, right? You know, they had three pages of acronyms and I was just overwhelmed trying to learn the new terminology. Um, but you you get the hang of it. It’s it’s assimilating yourself into a foreign language and a foreign country, and you just do it over time, and and it becomes easier. Um, then shifting from being with a team of people who I relied on every day and respected and absolutely just loved collaborating with to being my own boss, working for myself by myself, that was different. That took me a little bit longer because I loved that team aspect. I still miss it, but I found the rewards that come with working for myself as well. And so yeah, it took me a long time. It was like a definitely a culture shock. I won’t lie, it definitely took months. And writing the book was part of that journey to really put down all of the things I was passionate about, and reminded myself that this is exactly where I need to be doing what I love.

Stone Payton: Well, I definitely want to talk about the book in a moment. I’m interested to know the structure and the content and how people can use it and all that. But, um, initially my one of my questions is just the process of committing your ideas to paper. What was that process like for you to actually sit down and craft a book?

Mindy Vail: It was unexpected. I did not sit down with the intention to write the book. I have an advantage because I was an English teacher. I have always loved writing. That’s been one of my passions, and yet I’ve never shared it in a public venue. So when I was part of a pretty major layoff, I really had the opportunity to sit down and just journal and it became really what is now the book. I started talking through this by myself on paper of what it takes to be a great leader versus a not great leader. To be very frank, just, you know, why leaders suck and why they don’t. Um, and so I started really digging into it. And I’m like, God, I really do love the neuropsychology behind all of this. And I love digging into the whys and the hows and how people respond to different behaviors and personality traits. So before you know it, I said, you know what? I’m just going to try it. I may what do I have to lose to try to write it? And I did, and it was one of the more rewarding processes I think I’ve put myself through.

Stone Payton: I would imagine, and I know your book has been successful and helped a lot of people, but I would imagine, if nothing else, investing the time and energy to commit your ideas to paper like that. Uh, I bet you it helped you solidify and crystallize your own thinking on a lot of topics and probably made you that much better of of a practitioner. Yeah.

Mindy Vail: Yeah, I would like to think so, Stone. I really think that it helps. Like anytime you can put something in writing or teach others about it, you really know what it is you’re talking about, right? It does solidify the content. And it really helped me organize all of the thoughts that were in my head at the time. But I just couldn’t compartmentalize everything because there was an emotional aspect to it as well. And yeah, I would like to think that it has made me a better practitioner.

Stone Payton: Yeah. So talk about some of the key topics covered in the book, and maybe a little bit about the structure and how how one can get the most out of it.

Mindy Vail: Yeah, I wrote it with the intent to just share my thoughts with other leaders who were either struggling to get to that next phase in their career or to the beginning leader like an emerging leader. I was able to build out and run emerging leader programs, which were super rewarding. And so this book really has that in mind. It’s structured so that you take one chapter at a time, you process it, you digest it, you think through it. And then there’s those reflective questions of, okay, just stop. Just stop right now. Just pause. Like we were saying, read and then pause. Listen and then pause and then really reflect. Where are you with this information so far in your day to day career? How are you putting this into practice? How is it working for you? How is it not working for you? And then put the book to the side and then come back to it later and do another chapter? So it’s not it’s structured in a way that’s not meant to be ingested all at once. And I’m all about bite sized learning. That’s the way we process and retain information most effectively. And so that’s how I have it structured.

Stone Payton: This strikes me that the way it’s structured and the way you described using it, it strikes me as being very helpful for an individual. But I wonder if it wouldn’t really lend itself to like a group of execs or a group of emerging leaders. And we go and we read the chapter, and then we get together and we kind of talk about what we took away from it and how we tried to apply some stuff that worked. Does it lend itself to that kind of group, peer to peer exchange at all?

Mindy Vail: You are in my brain 100%. It does. It is. It’s really that’s how I approach teaching and learning of you individually, taking information. And then you come together with other people who are going kind of through that same journey as you, and you talk about it, you discuss it and you dig in.

Stone Payton: So what are some of the we won’t try to do the whole book here. We’ll make sure people know how to get their hands on it. But what are some some key topics that really stand out for you or you feel like? You know, I this is something that comes up all the time, and I know people are going to want to at least read through this and try to apply some of this material.

Mindy Vail: Some of the topics that I start with are. What you really opened this conversation with is recognizing your biases, and really getting into why you think the way you do about the world around you. And then I get into kind of the neuropsychology of change, the things that we don’t often think about because our brain is just on automatic pilot, and then how that really impacts the decision making. Um, I talk a lot about how we get to true innovation. We’re always as companies, you know, that’s one of the big core values, is we want to be the innovators. But what does that really mean? And how is that tied to successful change? I talk a lot about strategic planning and when we have our vision and mission and values, what does that really mean to building a culture that lives and breathes those things? How do we get there? We can’t just put it on a poster and make it come alive. We have to do a lot of behind the scenes work to get there. And then I also talk about just embracing, having a growth mindset and how to do that. When you feel kind of trapped, maybe in a job you’re not flourishing in, maybe you’re having disagreements with coworkers. Maybe you just don’t love the culture. How do you then embrace a growth mindset and move out of that discomfort to a place where you’re going to flourish?

Stone Payton: I want to talk about this values thing because you’ve struck a chord in me, because I’ve spent my share of time in boardrooms and in corporate halls over the, over the years, and I’ve seen some pretty nice looking posters, you know, with the, with the acrostic spells out the values and right and that kind of thing. But it strikes me that it is clearly another thing to get not only that directly tied, clearly tied to where we’re going and why in the plan, but, uh, yeah, that, that that’s that’s a bridge. Not everybody crosses real well, do they?

Mindy Vail: Um, it’s so true. And I think we, we I, at least as a consultant, have seen this time and time again. The missing link is the leadership team. The leadership team must embrace and model expected behaviors that they want their team to exhibit. When we just send out, let’s just say an employee engagement survey and everyone gets the survey except the leadership team. There’s a break. That bridge will collapse. And so I always advocate when when I’m working with an organization to start with the leadership team first. Dig into how do they see themselves. Where are their gaps? Where are their opportunities? Where are their strengths? And then let’s talk about how are we going to build as an organization knowing that we have ultimate responsibility as leaders.

Stone Payton: And when it comes to to managing change in an organization of any real size and complexity, I got to believe no matter how well you plan, you’re going to run into some resistance, at least initially. Can you speak to some strategies for that? Well, first of all, just check me here. Am I accurate? Even if everybody or a lot of critical mass is on board in the early going that, you know, maybe that level of optimism is a little bit naive. And then when they really do take that computer program away that I’ve mastered over the last ten years now, I’m not happy. Does that kind of happen? Like later on they figure out more stuff that okay, now I’m ready to resist.

Mindy Vail: Absolutely does. And I’m a I’m a pro side change management practitioner and I use the Adkar model. Are you familiar with Adkar?

Stone Payton: I don’t think so, no.

Mindy Vail: Okay. This is going to this is going to be good for you then. Stone, I’m so glad you asked this question. The Adkar model a k a it’s you start with the need for change. The awareness of do employees know why you’re changing? Whatever it is you’re changing? If it’s a software program, do they understand? Have you communicated effectively as to why are you even changing this in the first place? Right. Because a lot of people, to your point, will say, I’ve been using this for 20 years. Why do I need to change? It works fine. Don’t fix what’s not broken. So you have to tackle that that a the awareness and then that desire of do people want to do it? And if they don’t want to do it because you have not communicated clearly the why behind it, the what’s in it for them? Chances are the resistance is going to really stall you right there. And then you have to teach them how to change. You have to implement really effective, good, solid training that is ongoing, not just a one stop shop. It’s a it’s an ongoing training development and then ability to implement required skills and behaviors of teaching them that this is this is not going away. We’re all going to model the expected behavior. We’re all going to use the training tools we put out there. We’re going to continue to communicate really clear, effective messaging and then reinforcing it. The are of ADR of to sustain that change over the long run. We’re not just going to drop it because we see that a lot. We we implement a change, we do all of the work and then no one ever talks about it again. And we get into this belief that, oh, well, they’re just never going to follow through on anything. We’re just going to stop paying attention to all these changes they’re putting in place. When we follow the add car model. It’s really effective.

Stone Payton: Well, I bet it is. It’s certainly it’s it seems like a very helpful framework to me just to get my arms around the whole thing. And it strikes me that it would be almost impossible to, to overcommunicate all the way through just to communicate, communicate, communicate. Because I suspect if you don’t, other people will fill in the blanks themselves. Maybe not.

Mindy Vail: Do they write their own narrative, don’t they? Yes, yes. And then oftentimes it’s at the beginning when we forget to communicate. And so as leaders, we’re already ten steps ahead because we’ve had all these meetings leading up to the communication. And then we just expect everyone to jump on board with us because they should be as excited as we are, but they haven’t been in all the conversations. And so when we get resistance, we’re offended as to like, why aren’t they jumping on board? We don’t get it.

Stone Payton: All right. I’m going to switch gears on you for a minute if I can. Well, you kind of touched on it because you you revealed that you may have a little bit of hippie in you, but I’m just curious. Hobbies, pursuits, interests, passions outside the scope of your of your work. What do you enjoy doing when you’re not doing this?

Mindy Vail: Yeah, so I do. I am in the Pacific Northwest, like I mentioned. So I do love hiking. I love being outside. We have gorgeous area up here, um, in Washington. And then I also have my own podcast that I just launched with a friend of mine. Um, it’s called Together To and we’re really setting that up to empower women in particular, like we talked about earlier, to really just embrace who they are and be able to set healthier boundaries for themselves to live their best life. And so I’m really excited about that. That’s that’s just like a side project that we just started and it’s super fun.

Stone Payton: So are you already capturing some content? Have you started?

Mindy Vail: We are. Yeah, we had our first our our launch was two weeks ago and we’re going to go every other week. And yeah, it’s super exciting.

Stone Payton: Oh fantastic. We’ll definitely continue to follow that aspect of the of the story. And I just can tell from having an opportunity to have a phone call with you a few weeks ago and now in this, in this exchange here, you, uh, you’re going to thoroughly enjoy it and you’re going to genuinely help a lot of folks with that. So congratulations.

Mindy Vail: Thank you so much. I really hope that that it proves to be true. Yes. Thank you.

Stone Payton: Yeah. Hey, listen, before we wrap, I would love to leave our listeners, uh, with a little bit of counsel advice. I call it a pro tip, but I’d kind of like it. And I guess the frame for that, for me, would be when it comes to producing better results in less time, but maybe related to some of what we’ve talked about. And look guys, the number one pro tip, uh, is reach out and uh, tap into Mindy’s work and maybe set up a conversation with Mindy or somebody on her team, but to to sate them between now and then, uh, let’s leave them a little something to chew on. Mindy.

Mindy Vail: I would say my tip is to invest in yourself. Invest in yourself. Whether that be coaching, whether that be therapy, whether that be just better, healthier lifestyles. Um, I honestly think that when we invest in ourselves, when we carve out deliberate time to just learn who we are, what our own core values are, what it is we want out of life, what’s bringing us down. It goes so far in our daily interactions with others, whether it be at home or at work. Invest in yourself.

Stone Payton: Amen and well said. All right. What’s the best way for our folks to do just that? Tap into your work. Um, maybe have a conversation with you. Definitely want to get them, uh, connected to this, uh, podcast, give them an opportunity to, for to have access to the book. So let’s leave them with some coordinates to make that happen easily.

Mindy Vail: Fantastic. Yeah. They can reach me at. Uh, Mindy and then Vail, like Vail, Colorado. Mindy. Vail. Com. And I’m on LinkedIn. Mindy Vail as well. And same thing, uh, with the podcast. It’s a little bit separate from that because it’s a little more fun and a little more lighthearted. And that’s together to podcast. And that’s also on LinkedIn. You can find that on my Mindy Vail profile.

Stone Payton: What a delight. Mindy. I have thoroughly enjoyed the conversation, I oversold it. I told you we’d have about a 15 minute conversation. We’ve gone well beyond that because I am so thoroughly enjoying it. I’ve learned a ton. I know our listeners will as well. Thank you for what you’re doing. Thank you for your insight, your perspective, your enthusiasm. And keep up the the good work. We sincerely appreciate you.

Mindy Vail: Thank you Stone, I appreciate you having me and getting to share my passion. And I love your energy as well. So this has been great for me too.

Stone Payton: My pleasure. All right, until next time. This is Stone Payton for our guest today, Mindy Vail, and everyone here at the Business RadioX family saying we’ll see you in the fast lane.

 

Tagged With: Mindy Vail

BRX Pro Tip: Client Retention is More Important Than Client Acquisition

April 7, 2025 by angishields

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BRX Pro Tip: Client Retention is More Important Than Client Acquisition
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BRX Pro Tip: Client Retention is More Important Than Client Acquisition

Stone Payton: And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, client retention is so fundamental and critical to a business’s long term sustainable success but say more.

Lee Kantor: Yeah, I think this is an area that people don’t invest enough time on. They spend so much time on getting that new client that they’re not really investing the time and energy necessary to keep a client. And just keeping your client for one more cycle, it can make a huge difference in the amount of revenue that a business coach or a professional service provider makes in any given year. So, I would recommend investing a lot more time and energy on client retention.

Lee Kantor: You know, part of the reason is that the real profit in your business is going to come from people and clients you already have. Client retention is the key to any type of long-term success because that means you have sustainable revenue, and you have easier growth. Just think about it. It costs less to retain a client than it is to acquire a new one. Just from that standpoint, you don’t have to spend new money resigning a client than you would of getting a brand-new person to become a client.

Lee Kantor: Number two, loyal clients spend more with you over time because they already know, like, and trust you. So, you’re already there in their minds for a lot of the stuff, so you’re going to be able to make more money over time, and you might be able to upsell them, you might be able to get more referrals from them, or they may even give you ideas of more services you could provide.

Lee Kantor: Number three, I just said it a little bit, but more referrals, word-of-mouth referrals. Satisfied clients don’t just stay, they bring you more business. They recommend you to others. That means you’re getting higher quality leads with no marketing cost. So, just that by itself is making you more money more efficiently. And new clients grow your business. Loyal clients sustain your business. Focus on retention. You’ll not only increase your profits, but you’re going to build a business that thrives for years and years to come.

Amy Palmer with Soldiers’ Angels

April 4, 2025 by angishields

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Amy-Palmer-SoldiersAngels-CherylEndresAmy Palmer is the President & CEO of Soldiers’ Angels, a national nonprofit dedicated to supporting service members, veterans, and their families.

When she took the helm in 2013, the organization was on the brink of closure. Within two years, Amy led a powerful turnaround, transforming it into one of the most respected and efficient military nonprofits in the country.

Under her leadership, Soldiers’ Angels has served over 7.5 million individuals and earned top ratings from Charity Navigator, GreatNonprofits, and Candid. Soliders-Angels-logo-CherylEndres

In her conversation with Trisha Stetzel, Amy—herself a veteran and military spouse—shared the journey of rebuilding and expanding Soldiers’ Angels. She highlighted the organization’s vital programs, including monthly food distributions, hygiene support for hospitalized veterans, and housing kits for homeless veterans.

Amy also emphasized the growing need for donations, volunteers, and new board members in Houston and Corpus Christi. Looking ahead, she revealed plans to grow their food distribution efforts by 50% in 2025 and encouraged listeners to learn more or get involved at SoldiersAngels.org.

Connect with Amy on LinkedIn.

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Houston, Texas. It’s time for Houston Business Radio. Now, here’s your host.

Trisha Stetzel: Trisha Stetzel here, bringing you another episode of Houston Business Radio. It is my pleasure to bring this guest on the show today. She was introduced to me through a mutual contact. Barrett. Uh, and I, he must have known we’re, like soul sisters or something. You have. You do such amazing work. So, Amy Palmer with Soldiers Angels. Welcome to the show.

Amy Palmer: Thank you. Thank you for having me today. We’re excited for the opportunity.

Trisha Stetzel: Well, I’m excited that you’re here today to talk about Soldiers Angels. Before we get to that, though, Amy, can you tell us a little bit about you?

Amy Palmer: Sure. So I grew up in a small town big house. Um, which is a lot of the reason I know people join the military. Um, you know, I have ten brothers and sisters and wanted to find a way to get through college and pay for college, so I joined the Air Force. Um, I was injured, um, during the Gulf War and had to have back surgery. So I was, um, medically discharged and, um, but remained a military spouse and spent the next 20 years, um, with a military spouse as well. Um, and so, you know, it’s great, uh, great opportunities. Um, one of the things I found as I was getting out of the military, when you’re notified of a med board, you a lot of times don’t have a lot of time to prepare. So I think when they notified me it was about a six week time frame, I was, um, going to be discharged. And, you know, being a dual income family at the time, we were able to support it. But, you know, the thought crossed my mind if if I was the primary breadwinner, what would I do right now? And so, um, you know, it made me think about all of those people in those same situations and and how do we help them. And so that’s where I ended up. I’m working in the military and veteran nonprofit space and have been in it ever since, so about 21 years now.

Trisha Stetzel: Fantastic. So, Amy, I hope you like dogs for anybody who’s watching the video. Yes, I have one that I’m babysitting because she’s got bad allergies right now. If you’re only listening, you’re missing the show. Uh, thank you for sharing that, Amy. And, uh, I think you and I are. We definitely have more in common as we continue to have conversations, because I, too, am a veteran and married to a veteran mother of a veteran daughter of a veteran. So I understand exactly where that that gut comes from, uh, and wanting to serve. So let’s dive into Soldiers angels. Tell me more about the organization.

Amy Palmer: Soldiers angels is a national nonprofit. We provide aid, comfort, and resources to our service members and veterans and their families. Um, our organization was actually started by General Patton’s Peyton’s family when one of the patents was deployed to Iraq, um, during the initial invasion of Iraq. So Patty Patton was busy sending him care packages and, um, during the early days, you know, they didn’t hear from the from family members. And so she just kept sending and sending and sending. She was one of those mothers that we all, um, screech about who called the commander because she hadn’t heard from him. And yeah, you know how that goes in the military. So I’m sure he was teased for the next six years after that. But she finally got Ahold of his unit and his commander, and he said, oh, your son is the luckiest man in Iraq. He’s been getting all these care packages, but he’s been sharing them with others. And so he she finally was able to talk to him and he said, keep sending them. You know, I’m sharing with friends. So, uh, Patty created a website where people could go on and adopt and support a deployed service member, which you can still do. Now. You can go there.

Amy Palmer: See, we have about 500 service members waiting for adoption that have just recently registered, that are deployed, um, in combat support, you know, vicinity. So areas, um, that had previously supported combat operations, um, and so they can register so you can go and search by branch of service, gender, home state and find a service member that you want to send care packages and cards and letters to during the course of their deployment. Um, over the first ten years, we had over 180,000 volunteers come through and register and adopt service members. Um, since then we’ve expanded, you know, deployments have drawn down and, uh, we added some other things people could do by mail, because a lot of our volunteers are scattered all over the US and even in foreign countries, and they’re used to doing things by mail. So we added virtual baby showers, a holiday Adopt-a-family program, a program for caregivers of post-9-11 wounded, ill and injured called Women of Valor. So those are all opportunities that are still done completely by mail where people can volunteer. And then we also created opportunities in the local VA’s Bas and bases and guard and reserve centers where people can do local support as well. Wow.

Trisha Stetzel: That you have taken an organization that was focused on one thing and really expanded the way you’re serving, uh, our active duty military. Thank you for being so amazing and continuing the service through this organization. Um, where I heard you say something about the the VA’s. And I know that your organization has concentration in particular areas in Texas. We talk a little bit more about the service that you’re giving back to, um, the VA.

Amy Palmer: Absolutely. And, you know, when we started a market, we try to grow those sites to be large enough where they can get all of the services that we offer. And so, for instance, in San Antonio, um, we offer our food distributions once a month. So drive through food distributions. We’re adding some food pantries in the area for for veterans and active duty and guard reservists as well. Um, we have transportation services where, um, we do Uber, Lyft, Greyhound, you know, if they’re, um, needing to get there and they can’t afford to. Um, we do, of course, bus first. But, you know, if they have a compromised immune system and they need Uber, Lyft, or if it’s after hours we use those services. Um, we do VA cafeteria vouchers for veterans who can’t afford to eat in the cafeteria and are there for appointments. Um, we do box lunches for, um, homeless and low income veterans for, you know, after hours that are nonperishable. Um, we do patient visits, donuts and coffee, all sorts of great things. So in in our full service facilities like San Antonio, Houston, we’re actually growing to that level. Um, we do luncheons and dinners, donuts and coffee. Um, at the VA, you know, right in the atrium. Um, we work at the Community Resource and Referral Center and, and help stock their, um, pantry area where they feed homeless veterans lunch every day. So we’re expanding Houston to grow that to those things. But there’s a lot of opportunities. But but even in areas like corpus and other areas that may not have a full fledged hospital, a lot of them do have VA clinics or even VA vet centers. And so we’re able to provide support in those locations as well. So while it may not be a hospital, there’s still opportunities for people to volunteer locally and serve veterans.

Trisha Stetzel: Yeah. That’s lovely. I know that monetary donations are always important to organizations. So, um, just assuming that that’s important to your organization. Yes. If if someone wants to give, they certainly can. I’d really like to focus on volunteers and then roll into, uh, maybe board opportunities as well. So as a volunteer, someone who wants to serve with soldiers, angels, what can they do or what is out there for them and how do they find you?

Amy Palmer: Um, yeah, that’s a great point. And and as you mentioned, with donations and that’s assumed that all charities need those. Um, the great thing about us is especially like with our food programs, we can feed someone at a very low cost because of the way we source it and using resources. And so, like, we can feed a family for a week for about $15, where if somebody gave us in kind, you know, it wouldn’t have the same impact. So of course, um, cash contributions are amazing. Um, there are so many great volunteer opportunities. Um, you know, and as companies have come back from Covid, like, the whole dynamic has shifted of what a company looks like. And, you know, a lot of people work virtually. Um, and they may be scattered across the country now, um, where they migrated, you know, their kids lived in another city, like my son lives in Dallas. And so, you know, having the opportunity to go there and work virtually, you know, I know people have kind of scattered. Um, and some are back in the office. So I’ve seen a lot of kind of mixed companies now, but we have a lot of opportunities for both. We have the local opportunities in the local areas, but then we also have a lot of the virtual ones where they do everything you know by mail. They register on our website and create a volunteer profile, and then they can do any of those sorts of things. They can write a letter, um, they can bake for deployed, like there’s so many opportunities. Um, so it’s great for businesses that want to engage their employees. But it’s hard because they’re, you know, some of them are here and some of them are scattered, like, we can do that in kind of a one stop shop fashion, which is great for our companies.

Trisha Stetzel: Yeah, fantastic. So if someone is interested in volunteering, Amy, how do they get started?

Amy Palmer: So they just go to our website at Soldiers Angels org and click the volunteer button. They’ll create a profile, but that profile is good for everything, whether that’s local things in their area, whether that’s virtual opportunities or any of our campaigns where like right now, our sock drive, if they want to do socks like all that’s through that same profile. So, um, so it’ll take them a minute to get that set up, but it’ll be worth it because they can do any of those sorts of services with soldiers angels at um at the on the volunteer tab at Soldiers Angels. Org.

Trisha Stetzel: Beautiful. So anybody who’s listening and wants to get involved with soldiers angels, it’s very simple. Go to the website Soldiers angels and go to the volunteer tab. Right. Uh, and fill out the form and you can get started that way. And there’s so many opportunities for you to volunteer with this organization. I’d like to shift to the next level, which is board opportunities. I understand that soldiers angels may have opportunities, uh, open for board needing board members. So can we talk about that?

Amy Palmer: Yes, absolutely. Um, you know, we are always recruiting new board members. Um, you know, we’d like to have a new, healthy perspective and some turnover and, you know, different folks geographically. Um, and in different, you know, spheres of influence and expertise. So, um, we have elections twice a year. We have the next round coming up in June at our annual meeting. So it’s a great time for people to be candidates for the board. And people often ask, you know, what are you looking for? We’re looking for people that could serve in any capacity. Um, you know, geographically, location is great. Um, and we don’t have anybody in in most of those areas. Of course, we have a couple folks in San Antonio, but no board members in Houston or Corpus or any of those locations, so we’d love to consider them. Um, and we have different committees. Each board member will serve on a committee. So there’s always a place for everybody of different kind of backgrounds. Um, whether they’re veterans and active duty, that’s great, but they don’t have to be. We’re about 5050 and board membership, but we have, you know, marketing committee, fundraising, finance, um, strategic planning. So I think there’s a place for everybody to fit in. But the great thing about soldiers, angels and our board service is really impact a lot of lives and, and develop programs that, you know, change the world.

Amy Palmer: You know not and I mean, there’s a lot to be said for local nonprofits as well as national nonprofits. But but the impact nationally is really great. And so, you know, as we expand and grow food programs, for instance, you know, those are decisions that the board makes that that’s the direction we’re heading based on the need. And so really you get to make do a lot that really influences people and to really make a difference. So if anybody’s interested in board membership, they can reach out to us. Um, like they can email info at Soldiers angels.org like information info at Soldiers angels.org um and uh we or go to the contact us form on the website. Those all get filtered back to me. Um, we have a committee who will vet the candidates, um, in advance and have conversations with them and then present them to the board. But, um, we have a great board, very active, love serving people, love serving veterans and and active duty service members. So, um, it’s a great opportunity and we’d love to have some additional folks if anybody’s interested. And it’s, you know, on their hearts to do something like that.

Trisha Stetzel: Yeah. Amazing. And you guys heard that those of you listening from Houston, we’re looking for some board members from Houston as well as corpus. So if you’re interested, shoot that note over to Amy and her team at info at Soldiers Angels. Dot. Okay, now that we have all of that out of the way, I’m very curious, Amy, how your service in the military, the time that you spent in the military and even as a military spouse really set you up for success running this organization.

Amy Palmer: Um, you know, I think two ways I think understanding the space is important. And, um, and while not everybody that works here, you know, has that connection, they all have a passion for doing it. Um, but knowing how the system works is really good. And being there myself, you know, going through the med board process, going through a VA disability claim and a VA disability appeal and um, and VA appointments and medical care and all that stuff is really great. Um, because it really has helped me understand the needs of of people and also help them navigate the system. Um, but it also helps helps me communicate with leaders in the military and VA, um, world about the needs of this population and how we can continue to serve them. Um, but I also think, you know, it has to run like a business. And that’s one of the changes that we made. Um, when you know, the the focus on the war efforts in the media and the public eye, you know, was on decline. You know, how do we change the organization to be more professionalized? You know, it started as people with just with a passion for serving, but without the skill to do, um, you know, all of the other components. And so, you know, it’s for us, it was really important to be able to do that. Um, but, um, you know, it’s amazing to be able to serve so many veterans and so many military families, but also run a business.

Amy Palmer: And, you know, it’s hard when you have to make shifts and make changes and professionalize staff and, um, and bring on people with a skill set, um, a different skill set, you know, but it is important to treat it like a business and have that business mentality. And even for board membership, you know, we want people that don’t always agree with me. You know, we want people. And sometimes I’m like, oh, that board member. But that’s good. That’s what you’re looking for. And you know, you need to treat it like a business. We have money. Well, how best do we use this money to serve the most people and make the biggest difference? Um, how do we, um, not conflict with others and just, you know, serve in our lane? Um, you know, we don’t want to compete when someone’s doing it great and doing a great job. How do we partner with them to do that better? And so a lot of it is really the business aspect of it. And I think in the early days, you know, there was less of that, but I think more so now, and people just really treating it like a business. And sometimes we have to make tough business decisions. Um, and, um, but, you know, I love it. Um, to be able to combine the business with the service is really great. And, you know, it makes all the hours and the time you put into it worth it.

Trisha Stetzel: Yeah, absolutely. I, I everything that you said coming straight like pulling at my heart because nonprofits often run just to serve. And if we don’t treat them like businesses, then we don’t have the, um, materials that we need to serve the purpose that we opened that nonprofit for in the first place. So I love that. And by the way, just putting a little, you know, uh, feeler out there for board members, again, that have some business acumen because it is important to bring people who have business acumen onto a board of directors or board for, um, the nonprofit space as well. All right. So, Amy, has there been a, um, particular success story recent or maybe in the past of soldiers angels.

Amy Palmer: Yeah, that’s why I love it here. Um, there’s like, this seems like one every day of something different and unique. In a way. We are changing someone’s life. Um, you know, a couple of things. Um, in one of our offices, we have a veteran intern that’s been with us a long time. Who was who? I was there when he first started. Very shy. Was, like, scared to death to go into a room where there were other people not even presenting, just being in that space as a representative of soldiers, angels. And we did the Daytona 500. We did a food distribution, a pop up with Kroger Racing Team and JFK racing. Um, and he was on a bullhorn saying, start your engines and all that. And I’m like, wow, like, this is a changed person. And he went from, you know, a veteran that was like really down and out to just a changed human being. And so it was so crazy to be at that event and see him. And I’m like, wow, I can’t believe how much you have changed and grown, you know? And it was just it was awesome to see. Um, but at that same event, you know, we it was a pop up distribution. We’ve never done one in Daytona before. Um, we did one at the Daytona Beach VA clinic, which is actually a really new clinic, a beautiful clinic. And, um, so we don’t have relationships with these veterans like we do in a lot of the other markets where they know us by name.

Amy Palmer: But we had a veteran come through that had a brain injury, and he recently had a brain bleed. And as a result of that, he was having migraines and flashbacks and nightmares. Um, and he went through the line and telling one of our volunteers that he was going to kill himself. And, um, we, you know, of course, after getting him his food, we’re like, okay, you know, what can we do here? And and she convinced him to go inside and get help. And so the VA came, you know, we had VA staff there, of course, in their parking lot. They came and they took him, and they did what they needed to do to get him the care he needed. Um, which is great, you know. Suicide prevention is not our number one focus. But everything we do hopefully is, is a factor in that. And we do ask those questions, you know, when they apply for programs and food and, you know, our transportation and those things. But, you know, to see it actually played out in someone, um, was really great because, you know, we didn’t just provide food for him. Hopefully we changed the trajectory of his life, um, in that one moment. And so, um, you know, those are the stories that make you want to continue to do what you do.

Trisha Stetzel: Yeah, absolutely. And even though you’re staying in your lane, as you mentioned earlier, and supporting these soldiers or these veterans in a particular way, you still have connections. And that’s the beauty of your organization is all of the connections that you have. So, Amy, as we get to the back half of our conversation, what does 2025 look like for soldiers angels? What’s your big goal this year?

Amy Palmer: Great question and we’re very excited about it. We’re actually. Our goal is to grow our food programs by 50% over last year, which is a big goal. Um, but we have increased um, the number of via cafeteria vouchers were distributing to VA’s. Um, the number of VA’s eligible to receive those to issue to veterans, um, box lunches are growing our food um program. So, um, in addition to the sites that do monthly food distributions, we actually just added Cincinnati, Ohio. Um, last month was the first month, um, we took over that food distribution in Cincinnati at the VA there. We’re adding DC in June, um, which is awesome. And, um, but but we’re adding pantries as well. So we’re, we’re setting up some food pantries. We’re, um, adding a food pantry in Charlotte, North Carolina. Um, we just added one in Detroit with the Detroit Pistons that was funded by the Detroit Pistons, which is awesome. And, um, and they’re actually building out the space even for us, which is really great for the pantry. So, um, our food programs are growing. Um, and even the pop up ones like we did in Daytona, we are doing, um, several NASCAR races with Kroger Racing and JFK racing this year. So, um, we’ll be doing the Fort Worth race at, um, there. We’ll be doing a pop up food distribution and another area. So so it is a lofty goal to increase it by 50%, but we’re well on our way with these various events. And food insecurity is such a huge issue. Um, not just among veterans, but also active duty and guard and reservists. Um, and so being able to provide food is really a way that we can make a big difference.

Amy Palmer: Um, and not just food, you know, like with a service member or this veteran that was suicidal. Um, we also ask them, have you recently appealed your VA claim, or when was the last time you did it? Because a lot of the older veterans don’t feel like they deserve it, and they see amputees and think they need it much worse than I do. But I always tell them, let the VA decide that you know that’s not your job to decide. You just do the paperwork and let them do it. And whether you use a service agency, whether you use a for profit accredited, like we can help them figure out what’s best for them based on their situation. Um, but we definitely are always encouraging, especially the older veterans who may have not ever done that or may have not looked at it in 30 years to do that. Because that one thing, if especially a veteran that’s living on Social Security, that could double their income. And, and a lot of cases will change the path of them needing food and other assistance. And really, that’s the ultimate goal. And so, um, but also finding them other resources that they need mental health, a service dog, a a vehicle, you know, we can connect them to those agencies and those resources in Houston. Combined arms is one of our most amazing partners. Who has that network that helps them navigate those things. And so we can get them down the path of finding out, like, what’s the root of the food insecurity needs?

Trisha Stetzel: Okay, so last question before we close today, those that are listening, how can they help you meet that goal of increasing that food distribution by 50%?

Amy Palmer: Um, of course, as I mentioned up front, cash is important because we’re able to feed them a lot more effectively and cost effectively than than what someone could do if they sent us, you know, canned foods and things. Um, gift cards are always great. We use those a lot of times for for veterans and needs. Um, our VA cafeteria vouchers are $8, which gives them a warm meal in the VA cafeteria. So, you know, if people wanted to support a number of those, even if they said, I would like to fund 100 of those for 100 veterans in our market, that would be great. Um, there’s also so many opportunities to volunteer to serve food in San Antonio. We have the drive thru distribution in Houston. We work at the Krcc, the community resource center, where they feed homeless veterans downtown. Every day they feed them lunch. Some days they don’t have it, and they’re making peanut butter and jelly for them. And we really want them. And and a lot of the VA staff actually paying for those things out of their own pockets just to be able to feed them. And so those are things we want to do is make sure that they have the tools to feed them and give them something warm. So we brought them some new appliances and things, you know, some, you know, air fryer and a and a pizza oven and those things so that they can serve those veterans better. But there’s opportunities to volunteer in those settings and, and even opportunities to volunteer where we may not have a pantry and could start one because someone stepped up to do it. So, um, there’s so many opportunities to help us increase that, um, food number, um, really greatly. We do hope to add food distributions in Houston. And so hopefully that’s coming. But you know, again having the volunteers there is really important. And even, you know, corpus and other locations, um, we could have food pantries in those vet centers and VA clinics and things as well.

Trisha Stetzel: Fantastic, Amy. It has been such a pleasure having you on today, and thank you for serving and thank you for serving after you’ve served to serve others. I think that’s just beautiful.

Amy Palmer: Thank you as well. And thank you for everybody listening and for everybody that is a veteran. Thank you for your service as well.

Trisha Stetzel: And anybody who would like to connect with Amy, her team or even soldiers angels, please go visit soldiers angels org. And again, if you’re interested in serving on the board you can send an email to info at dot. Amy, thank you again. I appreciate you being here with me.

Amy Palmer: Thank you.

Trisha Stetzel: That’s all the time we have for today’s show. Join us next time for another exciting episode of Houston Business Radio. Until then, stay tuned, stay inspired, and keep thriving in the Houston business community.

 

Tagged With: Soldiers' Angels

Danna Olivo with MarketAtomy LLC

April 4, 2025 by angishields

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Houston Business Radio
Danna Olivo with MarketAtomy LLC
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Danna-OlivoDanna Olivo is a government contracting specialist with over 35 years of experience in the Architectural, Engineering, Construction (AEC), technology, and green energy sectors.

She’s a trusted advisor in federal and state procurement, known for her strategic leadership in business development, market research, and international expansion—particularly guiding firms through complex contracts tied to global events like the World Cup and Olympics.

In her discussion with Trisha Stetzel, Danna shared insights on business strategy, marketing, and her unique Market Anatomy framework—drawing parallels between market dynamics and the human body.

She opened up about overcoming self-doubt and the power of authenticity in business, and offered valuable advice on navigating the government contracting space, especially for veteran and disabled-veteran-owned small businesses. Danna also highlighted a major win: helping a client secure a contract with NASA.

Connect with Danna on LinkedIn.

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Houston, Texas. It’s time for Houston Business Radio. Now, here’s your host.

Trisha Stetzel: Hello, Houston. Trisha Stetzel here for another episode of Houston Business Radio. It is my pleasure today to introduce you to my new friend Danna Olivo with Market Academy. She is the CEO of this business. Danna, I’m so excited to have you on the show today.

Danna Olivo : Oh, Trisha, I appreciate it. I’m really excited. Excited to be here, to be talking about what we’re going to be talking about.

Trisha Stetzel: So yes, absolutely. We’re going to tackle some really good stuff today. A little bit of mindset and a little bit of like deconstruction of this particular space that some people are a little afraid to work in. Right. So it’s going to be fun. So Danna, tell us a little bit more about you as we get started.

Danna Olivo : Well, you know, myself personally, I am a business strategist. I work with small and medium businesses. I my background is in marketing, business development and strategic planning. Um, for more than 35 years, I’ve worked within the architectural, engineering, construction and technology markets. Um, I have worked both locally and internationally down in Brazil. So it kind of gives you a little bit of, uh, background as far as where my experience comes from. And as we get farther into our show, you’ll understand why. Um, you know, I have gone in the direction that I have. So.

Trisha Stetzel: Absolutely. So another interesting thing I’d like to talk about is the name of your business. So Market Academy and its Market Academy. By the way, for those of you who want to go check it out. Danna, tell me a little bit more about this name of your business.

Danna Olivo : Well, you know, it started back in 2012. I was down in Brazil working as a strategist for the World Cup games and the Summer Olympic Games. Um, matching companies here from the United States to companies in Brazil. This was during the recession. Okay. So, um, and when, uh, and I had a major accident down in Brazil that laid me up for a little while. And when I came back to the United States, I had several of my colleagues and everything that had to start their own businesses because they lost work. And they would come to me and they said, Danna, I don’t understand what I’m doing wrong. I’m bleeding money, you know? I need to make some some changes with my business. Well, in the process of talking to them and understand I’m in recuperation, I’m going through surgeries, but they’re coming to me, you know. And so in the process of talking to them, it became really obvious that these were good business people in the sense which they they had good products and services, but didn’t know how to build a business around those products or services. And in an effort to explain to them in a language that they understood, I developed what’s called the Market Academy concept marketing anatomy or the anatomy of marketing. Mhm. And it’s built around the human body. And what the purpose was, was to identify and show them where the heart of the body is your soul.

Danna Olivo : It’s it’s your your passion. It’s your love. It’s, you know, it’s why and who you are. Well, in business, the heart of your business is your passion. It’s why you do what you do. You know where where that passion comes from. Also in the body. The brain has everything that’s needed to keep the heart going, right? Well, in the business, in the brain of the business is the playbook. It’s your systems. It’s your processes. It’s everything that you need to help that business grow around your product or service offering. So in the human body, can the heart operate without the brain? No. So this is where I explain to them, you need everything in place, the brain and the heart of your business working cohesively to push your message, your clear message through the channels. Marketing channels which are the veins of the body to the body, which is your target market. But keep in mind, the soul of the business is you. And so by explaining to them and then breaking that down into different areas that they needed to focus on to build those processes and systems, they finally realized, oh, yeah, I hadn’t thought about that, you know. So that’s where Market Atomy came about. Okay.

Trisha Stetzel: I love that. It makes it so simple. The way you break it down, you need all of these things to be functioning together.

Danna Olivo : Right?

Trisha Stetzel: To make it whole.

Danna Olivo : Right, right, right. And as a strategist, you know, when I’m working with small and medium businesses, that is so critical is to put it in terms that they understand because a lot of them did not go to school for business or marketing like I did, or what you might have gone to school for. A lot of them just started their business, or they are tradesmen or something like that. So you have to be able to explain this to them in a language they understand that is not talking down to them. And that’s that’s where I pride, um, what we do at Market Academy is the fact that we come in where I’ve been there, I’ve done that. I know exactly what you’re going through, and I can help you.

Trisha Stetzel: Yeah, I love that. Without judgment.

Danna Olivo : Without judgment? Yes. No, definitely.

Trisha Stetzel: Because I’ve been there before. Absolutely. So, Danna, you’ve given some a little, you know, kind of peek into you had a life altering event which really set this new business into motion because people needed something, and that’s usually how things work. But there’s some other things that come into play here. I think as business owners, I talked to so many small and medium business owners that have some of these self-sabotaging beliefs around their businesses. So can you talk a little more around how those things that we tell ourselves, or that we’re thinking can keep us from receiving what we deserve?

Danna Olivo : Right. Well, you know, and and this was a critical turning point for me. And unfortunately, it did not happen until after I was 50 years old, you know. Um, but for years, you know, I had hit bottom and had to rebuild, you know, to the point where I have a tattoo on my back of a phoenix to remind myself, okay, I’m always going to rise up out of the ashes because I’ve always believed I could do whatever I put my mind to. And this is the same thing with what had happened down in Brazil. Okay. We were doing very well. And then all of a sudden, this accident happens. That lays me up for over a year. Um. And, um. And then what happened was working with my psychiatrist, my counselors and stuff like that. I came to realize it. They pointed out the fact that the reason I kept failing was because of the fact that even though I believed I could do anything I wanted, where I was fighting was right before I crossed over and had to deliver. All right, I would believe, and I’d be promoting and saying, I can do this, I can do this, I can do this. And then I get to a point where I have to cross over and deliver, and then something would happen. And usually it was something that I had done, or it was something that, you know, I don’t know what it was, But what we figured out was the fact that I was self-sabotaging myself because I didn’t. I felt like I was going to be found out to be a, um, you know, false or, you know, just, you know, just not not true to what I was teaching. Yeah. Which wasn’t the case. But in my mind, I was thinking, okay, I’m not good enough for this. So when it comes to delivering, I didn’t want them to find out that I was a fraud or something. Does that make sense?

Trisha Stetzel: Yeah, absolutely. It does. I think a lot of us struggle with that. Right? The identification of are we in the right place, doing the right things? Are we capable? Are we good enough? And I think we oftentimes we ask those questions of ourselves. So what’s the rest of the story, Danna, how you were able to overcome Calm this space, right? This barrier between believing and actually receiving what you desired.

Danna Olivo : Well, while I was going through this and it took less than two weeks for me to do this, I wrote my fifth book. Okay. And it’s still in the editing. I’m still kind of flushing it out in my mind, but it’s written. It’s been edited by, you know, the professionals and everything. But I want to make sure. But basically it talks about the fact that my entire life this has been going on, you know, I’ve had a very strong belief system, but somehow I was always self-sabotaging. So what I did was, um, I’ve got a sign right in front of me that says believe and receive. Okay. And by doing that, I keep reminding myself that I can do it. I’m not fake. And I’ve had people come up to me and tell me, you know, I’ll tell you a story. I had a gentleman who was also a strategist. Um, but he was one of the higher end. I don’t want to say he was a higher end. He was your traditional strategist, which went to college, you know, for business strategy and everything. And, um, we were on a panel together. And after the panel got done, um, he looked at me and he says, Dan, we need to go. We need to go have some lunch. And I’m thinking to myself again, this self-sabotaging behavior. I’m thinking, oh, what the hell did I say wrong this time? You know that type? You know, when I had my accident in Brazil, in the ambulance, when it finally dawned on me, the first thing I said to myself is, Danna, what did you do this time?

Speaker4: Oh, goodness.

Danna Olivo : So these are things that, you know. But anyway, Harry, when he you know, when he told me, he says we need to go have lunch. I said, okay. You know, we go and we sit down. He looks at me and says, you know your poop. And I said, he’s a good old Oklahoma boy, okay. And I said, huh? And he looked at me and says, you know what you’re talking about. And I looked at him and I said, Harry, I said, you know, that means a lot to me coming from you. You know, because I had a lot of respect for him. He says, no. He says, you know as much, if not more, than any of us on that panel. The difference is in the way that you deliver it. And that was a turning point for me in a lot of things. You know, his understanding. Yes. I’m not going to I’m not going to compare myself to other strategists out there. I can’t compare myself to other marketers or anything like that. You know, when you’re in business, that credibility and that vulnerability speaks louder than any marketing you can do.

Speaker4: Yeah.

Trisha Stetzel: Absolutely. So thank you for, uh, for sharing that story. And, you know, I think so many of us coming back to so many of us do struggle with that, right? We’re we’re telling ourselves one thing, but do we actually believe it? And I love the idea of being vulnerable and building credibility and just being you and not trying to be someone else, or compare yourself to others who are out there. All right. So we’re about halfway through, and I want to give folks an opportunity to connect with you. If they’re already interested, they maybe they want to learn more about Brazil, or maybe they want to learn more about these self-sabotaging beliefs or ways that they can overcome them. What is the best way to connect with you, Danna?

Danna Olivo : They can connect with me, um, through, um, market Academy.com they can email me at Danna a Olivo at market Academy.com. Or they can go to my calendar link, which you’re going to put into the show notes, and you can actually set up an appointment to talk with me and that’s free of charge. So by clicking on that 1 to 1 meeting for my calendar, you actually will get 60 minutes of my time.

Speaker4: Wow. That’s fantastic.

Trisha Stetzel: Thank you Danna. That’s amazing. Yeah. You guys, it’s in the show notes. So if you’re sitting at your computer listening or watching right now, just point and click. It’s really easy to set up a 60 minute conversation with Danna to find out more about her and about Market Academy, uh, and the type of work that she’s doing. So, Danna, I’d like to leave the mindset conversation just a little bit and move towards government contracting. I know some of you out there listening are like, oh, that’s such a hard space to play in. And I think many of us have that, um, that idea in our head, like, I want to go pursue government contracting, but it sounds so hard and there’s so much red tape. So can we talk about all of that stuff? Like, what do you think is keeping our business owners from pursuing government contracting?

Speaker4: Fear. Fear. Yeah. Okay.

Danna Olivo : Okay. Um, you know, uh, I’ve been doing government contracting for over 35 years. Coming from the architectural engineering construction market, um, mostly on the commercial side. And whenever you go after these government contracts, um, what we call request for proposals, you know, things like that. Whenever you’re going after government contracting, there’s a lot of red tape, a lot of regulations and things like that. And what you have to keep in mind is the fact that they are dealing with our taxpayer dollars. So a lot of these regulations and everything are designed so that they can respond Spond to where our tax dollars are going. So with that being said. Going after government contracting is no different than going after private business. If you’re a small or medium business owner, you know that you have to create relationships with with the people that you want to do business with and ultimately build that relationship so that you can actually work with them. It’s the same thing with government. The difference between working on the private sector and the government sector is finding those people who are the decision makers within government contracting. And one thing to keep in mind, the government does not produce or do anything.

Speaker4: Okay.

Danna Olivo : They work with what’s called prime contractors. They’ll hire your large firms or your medium firms, or even your small firms to produce or to, you know, provide the products or services that they need. And so understanding the process that’s, that’s needed in order to go after these, these programs is critical. You know, I have um, several webinar, uh, educational webinars or informational webinars that I do. And one of them is called Breaking Barriers into Government Contracting. And if you want to find out when my next presentation will be on that, simply schedule a time on my calendar or reach out to me, and I’ll be glad to let you know the next time I’m going to be presenting that. But what breaking barriers into government contracting does is I actually explain what the process is that the government goes through in order to find the people to fulfill their needs, you know, the procurement Process. But we also talk about the money flow from federal on down to municipal. You know, and and, you know, by the time federal disperses its money down to. The state and then the state disperses down to county and then to municipal. You know, it’s it’s like working with your 401 K or or unemployment. Let’s look at your unemployment check. It only covers a small portion. Right. So therefore at the county side and the municipal side, that’s why the, the the city and municipal, you know, governments go out and they have they get their tax dollars, they get all of these fees, which helps pay for what needs to be done. So understanding this process helps to understand when you’re going after these projects where that money’s coming from.

Speaker4: Okay.

Danna Olivo : Okay.

Speaker4: Yeah.

Trisha Stetzel: So it sounds so complicated.

Speaker4: It is. It it sounds.

Danna Olivo : Complicated. And it’s a lot to take in. It’s like drinking through a fire hose. When you sit down. And as a strategist, what I do is I work with these companies to coach and mentor them through the entire process.

Speaker4: Wow.

Danna Olivo : What I do, I help them get their certifications. I help them get, you know, um, registered as vendors. You know, there’s a lot of things that have to be done. But having somebody who understands the process is critical.

Speaker4: Absolutely.

Trisha Stetzel: We all need a Danna in our corner so that we can get through the red tape. Right. And I know I have I think I told you this before, uh, when we had our discovery conversation. I have a lot of veterans who are business owners that listen to this show. So any particular piece of advice for those veteran business owners out there?

Danna Olivo : Well, definitely, when it comes to being a veteran, disabled or not disabled or whatever, having that veteran status puts you into a prime position for getting some of these contracts as long as you have are showing up properly. Okay. What that means is you are registered, you know, and everything else. Now the minority status is a veteran or a disabled veteran. You know, um, in a small business that always puts you in a prime position. Um, the other thing to keep in mind, and I wanted to touch on this, everything that’s going on right now with the federal government. Okay. What, you know, Doge and what, you know, the tariffs and everything else. Everybody is up in arms about what’s happening on the federal side. And I’m currently putting a presentation together, an informational session together, talking about what we could expect. But when you look at the 4 or 5 areas that that President Trump and is is concentrating on the tariffs, Doge, everything else. The reasoning behind it makes solid business sense. Makes solid business sense with what they’re doing. How they’re doing it is another story. All right. And I’m not going to speak to whether I agree or disagree or anything like that. But to keep in mind, we’ve needed this reasoning behind doing these for a long time. And what’s going to happen now is on the small medium business side, when we’re going after contracts, the tariffs are going to force things back to the United States.

Speaker4: Okay.

Danna Olivo : So therefore small businesses won’t have to compete with the lower rates. They’re going to be able to compete on a more level field.

Speaker4: Mhm.

Danna Olivo : And then the other thing to keep in mind. Is with Doge. Ultimately, once this all Ferris you know, gets taken care of or whatever, we’re going to be dealing with a smaller government entity. And in order for them to be able to handle everything, they’re going to have to introduce some kind of streamlined processes, leadership processes, you know, all of this to make it so that they can still fulfill what needs to be done for us as citizens at a government level. What’s that going to do? It’s going to open up more leadership, more agile, you know, systems, processes and things like that to do training. So it’s going to open up more stuff, you know. So there’s there’s some positives that come out of what’s happening federally. But there’s also some negatives. It’s not going to be ironed out. We’re not going to really start seeing any um. Responses or actions or positive responses, probably for another, you know, 10 to 12 months, it’s going to take that long for it to really start coming out, I think.

Trisha Stetzel: So what I’m hearing, Danna, is that there are still opportunities out there to do business with the with the government. There are and it there may be more down the road and an easier way to get there. In the meantime, those of us who don’t know what in the world we’re doing when it comes to government contracting, we have to get in touch with Danna. So one more time, Danna, tell people where to go to to find your contact information or how to connect with you.

Danna Olivo : You can connect with me through my email, which is Danna, at academy.com or schedule a time on my calendar, uh, through the link that’s going to be in the session notes. Um, I don’t give out my phone number, primarily because I get so much spam call that I have it. If your phone number is not programed in my phone, it goes straight to voicemail. If you want to leave a voicemail for me to call you back, I’ll call you back.

Speaker4: But to do that.

Trisha Stetzel: Well, the easiest way is just to connect with you either through your website, email, or just go directly to your calendly link. It is there and they can just book some time with you. So as we finish up today, thank you, by the way, for such a great conversation around two things that I think are really hitting home with people right now. But I’d love to hear a success story either your own or someone that you’ve worked with.

Speaker4: Oh goodness.

Danna Olivo : Well my own. Um, I would say the the biggest success I have is just what I’ve, you know, realized about myself as far as the self-sabotaging behaviors and being able to get through with that. Um, so but as far as business is concerned, because I am concentrating a great deal more on the government side rather than the private side. Doesn’t mean I’m not doing the private, but the focus right now is on government. I’ve been able to get one of my customers into Nassau here in Florida. Okay. At the Space Coast. And then also, I am currently working since I’ve been putting out my, um, um, breaking Barriers presentation. My my Breaking Barriers speak speech. I am closing, on average, 60% more than what I was when, you know, because it comes back to that vulnerability and credibility by doing my speeches first. They see and hear, okay, I know what I’m talking about.

Speaker4: Yeah.

Danna Olivo : And then I leave it up to them to reach out to me in order. And, and I do a great deal through my calendar because I love talking to people, and I love just handing out information that will help them make decisions. And getting into government contracting is not hard. It is not hard. It the federal side does have a long lead time. The local side is a shorter lead time. But you know the the bottom line is you have to develop relationships.

Speaker4: And.

Trisha Stetzel: And have Danna in your corner. I’m just.

Speaker4: Saying. Thank you. Trisha.

Trisha Stetzel: Oh, you’re very welcome. Thank you so much for being with me today. Fantastic conversation for our listeners. Everything that you need in order to connect with Danna is in the show notes. You can just point and click, or if you happen to be in your car, you may have to come back and grab the recordings so that you can connect with her on her calendly link and book some time with her. Thank you so much for offering an hour to anyone who’s listening. That is very special. We appreciate that so much and appreciate you being on.

Speaker4: Yes.

Danna Olivo : And also anybody who books on my calendar, I have a special gift for them.

Trisha Stetzel: Oh, a special gift. We love.

Speaker4: Special gifts. So Deanna, thank you so much.

Trisha Stetzel: Deanna Olivo with Market Academy LLC. I appreciate your time today, and maybe we’ll have to have you back on to tell more of your story.

Speaker4: Yes. No, definitely, definitely.

Danna Olivo : Thank you.

Trisha Stetzel: You’re very welcome. And that’s all the time we have for today’s show. Join us next time for another episode of Houston Business Radio. Until then, stay tuned, stay inspired, and keep thriving in the Houston business community.

 

From Stuck to Unstoppable: How Coaching Can Change Your Life

April 4, 2025 by angishields

Greater Perimeter Business Radio
Greater Perimeter Business Radio
From Stuck to Unstoppable: How Coaching Can Change Your Life
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In this episode of Greater Perimeter Business Radio, Ramzi Daklouche talks with Nicole Comis, a professional certified coach specializing in personal transformation. Nicole shares her journey from the mortgage industry to coaching, emphasizing the significant role of the subconscious mind in feeling “stuck.” They discuss the importance of clarity in attracting the right clients, building authentic relationships, and overcoming subconscious barriers. Nicole offers practical advice for self-discovery and highlights the value of having a coach.

Nicole-Comis-Coaching-logo

Nicole-ComisNicole Comis is not your average coach—she’s a powerhouse of transformation.

As a Professional Certified Coach (PCC) accredited by the International Coach Federation (ICF) and a Master Coach in Neuro-Linguistic Programming (NLP), Time Line Therapy®, and Hypnotherapy, she helps high achievers break free from the unconscious patterns keeping them stuck.

With years of deep coaching experience and extensive training, Nicole has mastered guiding professionals and business leaders toward incredible transformation. Nicole helps her clients gain the clarity, confidence, and courage to think bigger, push past self-imposed limits, and create a life that truly excites them.

Whether it’s scaling their career, building a thriving business, or finally prioritizing their happiness and fulfillment, she helps them achieve more than they imagined. Her clients come to her for career growth, leadership development, and personal fulfillment, but they leave with a radical shift in how they see themselves and their future.

Nicole’s coaching transforms not just what her clients do but who they become.

Connect with Nicole on LinkedIn and Facebook.

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Greater Perimeter. It’s time for Greater Perimeter Business Radio. Now, here’s your host.

Ramzi Daklouche: Welcome to another episode of the Business RadioX show where we shine a light on the people, the strategies and the transformations that are moving business forward in Atlanta and beyond. I’m your host, Ramzi Daklouche, with VR Business Sales of Atlanta, where we help business owners transition to their next chapter. Whether they’re ready to sell, expand, or plan for the future, you can reach us at. World.com. Or by calling 678478675. If you’re curious about what your business is worth, we’re happy to have a conversation. Today’s guest someone who works on a different kind of transition. The one that happens on the inside. Nicole Comis is not your average coach. She is a powerhouse of transformation, A professional certified coach, PCC through the International Coach Federation and Master Practitioner of NLP and certified in time line therapy and hypnotherapy. Nicole helps high achievers and entrepreneurs break through the subconscious patterns that keep them playing small and unlock the clarity, confidence and courage to finally go after their big goals. Her work is not just about business success, it’s about who you become along the way. Nicole, welcome to the show. We are thrilled to have you.

Nicole Comis: Oh, thank you for having me.

Ramzi Daklouche: You know what? I did all this presentation. Most of it. I don’t even know what it is. So I hope you can shine a light on what you do. But before we start this, let’s start with your journey. What led you into coaching and transformational work?

Nicole Comis: Yeah, so I started working with my first coach in 2003. I was I had an incredibly successful career in the mortgage business, and I, um, a coworker and very good friend of mine started working with a coach, and I watched her transform in front of my eyes. And at the time I didn’t know what she was doing, but I didn’t care. I just wanted whatever it was. And I worked with my very first coach and it completely changed my life. So fast forward to 2008 and the housing market crash happened. Well, so did my career and my identity. I was really unhappy for about five years, trying to figure out what was next for me and try to reinvent my life. I tried to find that love and passion that I used to have for my career, and after five years of being unhappy, I finally decided to become a coach.

Ramzi Daklouche: So what was that moment before? Before the crash? Before all this, I said, you know what? This is something I could do. I mean, everybody has that aha moment that keeps in the back of your mind thinking, this is what my path should look like.

Nicole Comis: Yeah. You know, it’s funny, I my very favorite part of my job in the mortgage business was everything I didn’t get paid for. So it was really coaching my clients. It was coaching them, educating them, supporting them in creating goals for their finances and helping them structure their mortgage so it was compatible with their future goals. And you know, it’s funny, when I became a coach, my mom said to me, she’s like, Nicole, you really have always been a coach. She’s like, you were always that person that your friends came to for, you know, to talk about their problems or to work through different challenges they were having. And you always came with an open mind. And so realistically, I feel like being a coach was kind of in my DNA.

Ramzi Daklouche: Yeah, I think it’s natural people that are coaches and I’ve been I’ve done that before, uh, are not curious about people that really have this, uh, curiosity that makes them want to ask that next question and not afraid to ask the next question. And it’s genuine usually. So. And I see coaches that would never be successful because they just don’t have that. They’re in it for the and it’s not only a business, it’s really you got to be curious about the people.

Nicole Comis: Absolutely. And your heart has to be in the right place, you know? Yeah. And not, you know, it can’t be what I think is right. It has to be helping the client discover what’s right for them.

Ramzi Daklouche: Yeah. Yeah. Okay. So you specialize in helping high achievers get unstuck. How does the subconscious mind play a role in the in the stuck feeling?

Nicole Comis: Oh, so our subconscious is where our programing is. So it’s our beliefs, our values, our negative emotions, our, um. Ah.

Ramzi Daklouche: Everything that holds you back.

Nicole Comis: Yeah. Well, it’s it’s everything. Everything that we see. So imagine your prescription glasses. Right? Your prescription glasses work for you. That’s how you can see the world clearly, right? Now, if I were to put on your prescription, I would see the world differently, right? Right. So you see the world through your beliefs. I see the world through my beliefs and my values and my history. And so when somebody is stuck, it’s likely something in their subconscious programing.

Ramzi Daklouche: Yeah. So why do you think so many smart, driven professionals put their biggest dreams on the back burner?

Nicole Comis: Fear. Fear. Overwhelm.

Ramzi Daklouche: Is that what they get stuck with? Fear.

Nicole Comis: A lot of times, you know, and it could be fear of anything. It could be fear of rejection, of failure, of, um, you know, it could be fear of what other people will think.

Ramzi Daklouche: Yeah.

Nicole Comis: You know, um, a lot of people also get caught in living in autopilot. They made a decision to go after a goal, and then they started going after that goal, and they pushed everything else to the side.

Ramzi Daklouche: No balance.

Nicole Comis: No balance. Or, you know, they wake up in the morning and it’s they get up, they take a shower, they go to work. They work ten hours. They come home, they eat, probably work some more, go to bed, wash and repeat. Right? And it’s the same cycle. And then six months, six years down the road, they’re wondering, how the heck did I get here?

Ramzi Daklouche: Yeah, but that’s not just for business. That’s for life in general. Right?

Nicole Comis: I mean.

Ramzi Daklouche: Yes, I know people that are trying to, for example, lose weight, right? And they lose the first 5 or 6 pounds and they stop and they think they’re just not doing them. It’s a fear of they don’t know what. What is it going to take them to lose that next ten or next five or whatever it is. So same thing in relationships, right? They they have it good and then they really screw it up after that. So what’s the I mean, is there something visual that people could do or. I don’t know, like what can they do? What advice do you have people that are stuck in stuck in fear, right.

Nicole Comis: Yeah.

Ramzi Daklouche: Meanwhile because they start but they don’t know how to continue.

Nicole Comis: Sometimes for sure. So, um, you know, through coaching, you know, or self discovery. Right. So really looking at what are what are your thoughts. Right. So let’s say there’s something that you want to go after and you notice that you’re stopping. Start asking yourself questions, right? Like, um, what are what are the thoughts that I’m, I’m having? What are the emotions that I’m having? And be curious about what’s happening in your mind.

Ramzi Daklouche: And I don’t think that a coach can really figure out that every time you have that thought, you got to put it aside. It’s easier said than done, right? Even for me. And I listen to a lot of people and read a lot. Sometimes it’s very difficult to say, okay, stop thinking about this. You can’t control it. Just keep moving forward. Keep moving forward so well.

Nicole Comis: And that’s why I have a coach, right? Because.

Ramzi Daklouche: Oh wow. That’s interesting.

Nicole Comis: Yeah. Well, I can’t see what’s you know what I can’t see. Right. It’s like I’m in a box. And so you need somebody else to look at, you know, and see the things that you can’t see.

Ramzi Daklouche: You’re stuck in your own whirlwind, I call it.

Nicole Comis: Sure. Or your own. Your own crap.

Ramzi Daklouche: Crap. That’s a technical word.

Speaker4: I think that’s very good.

Ramzi Daklouche: What are some of the common internal patterns you see holding, you know, entrepreneurs, small business owners back? Um, besides overanalyzing.

Nicole Comis: Overanalyzing for sure. Right. We all do that. Um, I think, you know, also it’s it’s losing that fulfillment in life. Yeah. So many people, um, you know, especially driven professionals, are so focused on their career that they put their personal life on the back burner. And eventually that catches up. You know, our health and wellbeing is the foundation of everything we do and everything we don’t do. So how do we treat our body, mind and spirit? Relationships are we’re literally programed for for connection, right. So it is fuel to our goals. So if we’re not taking care of our relationships and we’re not taking care of our health and wellbeing, it’s almost like driving a car with, you know, little gas in it. It’s running on fumes and eventually it’s going to stop. Right? So if you can fulfill yourself with, you know, fulfilling relationships and taking care of your health and well-being, it’s like putting gas in a car. It helps you with those big goals.

Ramzi Daklouche: So in your business, you also have to help them with structuring the day.

Nicole Comis: Well, I you know, it’s really up to the client, right? So with coaching true coaching is different than consulting, right? Consulting is when you tell somebody what to do. Somebody would come to me for maybe being a marketing expert, a marketing consultant would say, here are the things you need to do to grow your business. Whereas coaching is more about helping the client discover the answers inside of them. So if during every coaching session, we spend a few minutes catching up and then I ask my clients, what would you like to get out of today? All of my coaching sessions are driven by the client, not by me.

Ramzi Daklouche: Okay.

Nicole Comis: So it really is up to the client’s, you know, decision. And it’s it’s based on their goals and what’s important to them in that moment.

Ramzi Daklouche: Yeah. Do you without mentioning, of course, names, but do you have an example of someone who had a big vision but needed support clearing their mind?

Nicole Comis: Sure. Um, I had a client who came to me, and he had been, um, in his business for about five years, and he built his company to $1 million. He had spent nights sleeping at the office to get it to $1 million. Right. And he hired me because he wanted more. More support with relationships and continuing to grow his business. And so five years later, his company was worth $10 million. He got married. He built a team. He took vacations. He took care of his health and well-being. So he wasn’t able to see that him, you know, working, you know, all these hours and painting. Spending all of his focus on his business was actually not supporting him in his true goals. And so we worked together and, um, you know, he did focus on personal development and all of that great stuff. And he grew both personally and professionally because of that.

Ramzi Daklouche: That’s awesome. I think there’s a lot of business professionals that probably could use that where they get stuck, or they really are their own worst enemy. They get in their own way and and help like this can be incredible to them.

Nicole Comis: Yeah.

Ramzi Daklouche: So you cover a lot of modalities. Nlp timeline therapy. Hypnotherapy. How do you integrate all these into a session?

Nicole Comis: Yeah. So, um, traditional coaching is more about what’s happening, say, in the conscious brain, right? What are your goals? You know, what do you want to achieve? Going. You know what’s going on in your day to day life. Whereas the subconscious mind is the NLP, which is neuro linguistic programing. So the study of your brain or the language of your brain. Hypnotherapy and timeline therapy. So what happens is all of my clients get breakthrough sessions, which is a full day intensive where we we dive into a specific problem or area of life. And so let’s say the main challenge that they’re having is in relationships or in finances or with confidence. We will spend that intensive focusing on that. We unpack all of that. What’s happening at the the subconscious level or with the unconscious mind. And we get those limiting beliefs and the negative emotions and the inner conflict and the values and all of that. And then we use the tools like hypnotherapy, Neurolinguistic programing and timeline therapy to release them at the unconscious level and install positive beliefs aligned with the goals that they want. One. And so that is really where the unconscious mind work comes in. And then once they’ve done that, we can based on what the client’s goals are during our weekly coaching sessions, let’s say a limiting belief comes up. We can work on unpacking that and then releasing it through those techniques as well.

Ramzi Daklouche: Can they? This is just a question that I have. Can they? Because as a business person, to take any time away from what I do because I think my time is very valuable and nothing else can get in the way. Can they take that and say, you know what, this is the return on investment I got because I spent time with Nicole.

Nicole Comis: Heck yeah. I mean, you know, a client five years made his company to $1 million. Five years later, it was worth ten. What do you think that ROI is? Well, right. So. And, you know, I work with my clients one hour a week, and I work with them remotely because they are busy, right? So they pick up the phone, or we jump on a zoom call and we spend one hour together, and then they’re on with their day. And of course, there’s always, you know, things to work on in between sessions, whether it’s journaling or, you know, making time in their day to work out or, you know, um, having conversations, that type of thing. Um, but it’s incredibly important. Working on you is the best investment you could ever make for you, for you personally and for your business, because you can only take your business as far as you’re willing to go yourself.

Ramzi Daklouche: And you got to structure yourself really, really well. And this is probably the hardest stuff for entrepreneurs is how do you structure yourself? How do you get the how do you get the help right. Because big corporation think Coca-Cola, think Apple. They really have executive coaches for the executives, right? I’ve had that before in my life. But as you get your own entrepreneur, you are it. You should be. You’re expected to do everything for the company yourself, right? Yes. From mopping the floor all the way to board, meeting with yourself. Right. But there’s no one really helping you through that journey, not coaching you for business and how to manage your business, technical aspects of your business, but actually how to really stay in touch with you and how to manage yourself so great. What sets you apart from other therapists and other executive coaches? It sounds to me like what you do is brain massage.

Speaker4: That’s how I.

Ramzi Daklouche: I don’t know if that’s a trademark word or not, but it should be kind of brain massage, which is really good, right?

Nicole Comis: Yeah. Well, when there’s so many things that sets me apart, you know, one, it’s my, you know, me as a person, right? My story, my personality. Um, I also like to bring a lot of fun into coaching, because I don’t think it has to be painful to experience, you know, to unpack the stuff that’s holding you back. We get to have fun in the process. Um, but also, you know, unlike a lot of coaches, I integrate the conscious mind and the subconscious into the work I do because that’s where I believe true Transformation comes. The other thing is, is that there’s a lot of coaches out there now who are delivering programs. So it’s a lot of hands off, kind of do it yourself type of programs. Yeah, I don’t believe I mean, sure, I, you know, I have goals of one day doing that more of where it’s something to support people who can’t afford to work with me to get some, you know, transformation. But I believe true transformation happens one on one. It happens when I can sit with you. You have a safe space to unpack whatever is happening in your head, in your heart, in your life, and you know you can be vulnerable and share things and say things that you’ve never even said out loud before.

Ramzi Daklouche: Yeah. You know what you just said about coaching online or programs? I think it’s just overdone in my point of view right now. And maybe it’s generational. I’m a generation where I get the most out of a time with a person on a one on one, or getting to know them in person, not on zoom. I prefer to have these moments where we are really talking and getting to know each other without any, you know, interruption of a phone or the second screen, getting an email on it, or a program. Right. Including not just, you know, a business coaching, but also workout coaching. There’s a lot of it right now where, you know, you find a coach and they charge you X amount of money a month, but you still are. It’s a program that’s going to send you once a week or once a I don’t know how that works generationally. Maybe it does not work for me at all. Maybe just me. Also, it doesn’t work at all.

Nicole Comis: Well, and I do think that there’s some benefits, right? So somebody who can’t afford to hire a coach if they’re going to be committed to doing the work that’s going to get at least get them started, right? So and, you know, I think that there also gets to be some flexibility because there are people who are, you know, so, you know, stuck in the I only want to work with a coach in person and that can hold them back too, because, you know, if you think about it like if I had an office, let’s say it would take you 30 minutes to drive to me, find parking, then 30 minutes to get back to your office. There’s two hours out of your day versus just jumping on a phone call and having that session and moving on with your day.

Speaker4: Right?

Ramzi Daklouche: Yeah, yeah. So how, um, you know, uh, how do people find you typically. Is it and this is really helping because part of this program is to really help small businesses, entrepreneurs with ideas on how to, if they’re stuck with referrals, if they’re stuck with, you know, marketing all this stuff. How do you find customers? Is it referrals online? Is it speaking events? I mean what is your best? And again, you have to go back to thinking, okay, there are entrepreneurs out there listening first year some second year, some ten year. So everybody different place in their journey, right?

Speaker4: Yes.

Ramzi Daklouche: What’s your what’s your best way to do that?

Nicole Comis: Well, I think I think it’s all of the above. Right? Like, I feel like you don’t want to put all your eggs in one basket, right? But I also do believe in the power of networking and building relationships. I’m a relationship person, right? I mean, well, coaching is all about relationships, right?

Ramzi Daklouche: It’s. Or you die.

Speaker4: Yeah.

Nicole Comis: Absolutely. And when I was in the mortgage business, it was the same. I’m all about building relationships. I want to get to know you. I want to get to know, um, your clients. I want to be able to find out. How can I help you? And so I believe networking is one of the best ways to. And building relationships is one of the best ways to build a business.

Ramzi Daklouche: And networking is a strange word for a lot of people. We hear it’s overused. But do you have any specific networking? You know, I know you go to groups and all this stuff, but what’s the best way to network? Like, you know, networking on purpose, let’s call it. Do you have any kind of nuggets for these entrepreneurs on how to network on purpose?

Nicole Comis: Um, well, you know, I think anything that you do could be considered networking. It’s all about building relationships. And so getting out there and, you know, I’m part of a group called the Amicable Divorce Network, right? Which is a bunch of divorce attorneys and financial advisors and people that are helping people through divorce. And so, you know, being intentional about getting to know those people in that group and their businesses. And then I’m also part of, um, you know, I’ve been part of Chamber of Commerce for years and years and years. And so, you know, it’s it’s all about building relationships with the people in the room.

Ramzi Daklouche: And it’s how much time you put into it.

Speaker4: Yeah.

Ramzi Daklouche: Not just coming to church once a week and saying, okay, well, I went to the chamber meeting or whatever. It’s actually putting time into spending time with them one on one, all this stuff to help you with that because they get to know you on a personal level.

Nicole Comis: Yeah. Quality time.

Ramzi Daklouche: What’s the most effective way to attract aligned clients? To make sure you get the right clients for you?

Nicole Comis: It starts with getting really clear on who you want to work with.

Ramzi Daklouche: Hallelujah. I talk to a lot of. I was waiting for this. I was I talked to a lot of coaches. So what do you do? I help companies grow. How? And, you know, whatever they need. No no no no. Be clear, be clear. How can I help you? If you don’t know exactly what is it you’re good at? You can’t be good at everything.

Speaker4: No.

Ramzi Daklouche: Right. So. So you got to be clear. So I love the clarity that you just said that. You really have to find that in the client you have, or else you can’t take them as a client. It’ll be a disservice to you and a disservice to them.

Nicole Comis: Absolutely.

Ramzi Daklouche: To take them to the client. Uh, for coaches, consultants and service based pros who don’t love selling. What advice would you give on building a business in an authentic way?

Nicole Comis: Shift your mindset. It’s not about selling. It’s about building relationships and offering a service that truly helps other people.

Ramzi Daklouche: Find a solution. Whenever you talk to somebody, just help them find a solution, right? It doesn’t matter if it’s going to pay you today or tomorrow, but they remember you for helping them with whatever solution you can give them, right?

Nicole Comis: Right. Well, and the reality is, every entrepreneur is a salesperson, right? And so if they have a nasty taste in their mouth about what a salesperson means, they need to be able to shift that mindset and think of it more as in providing a service, helping somebody out. And sales isn’t a dirty little word anymore. It’s not like, you know, the used car salesman that we heard, you know, see in our minds from long, long, long ago. It’s really, you know, about building relationships and helping the other person. If you believe in what you’re selling or you believe in the service you’re providing, share it with the world. Old.

Ramzi Daklouche: Yeah. Nicole, it’s interesting you say this because I used to train huge groups of people sales a long time ago for different companies that I manage or, you know, as a consultant. And it’s always give me one job in the world that doesn’t require you to sell, right. And there is not. And you born being a salesperson when you’re a little kid, when you’re asking for something and your parents say no to you, everything you do to get that thing, that’s called networking and selling. So for people that still don’t believe that you’re selling all the time, even if you try and go out on a date that’s selling, even if you’re priest that is selling. Right. So every profession I can’t find a doctors, surgeons, everything takes selling. It just depends on the on how you do it. And some of it needs more networking, some of it less networking. But you just are always selling.

Speaker4: So yes.

Nicole Comis: Building rapport first and foremost, connecting with the person and then selling.

Speaker4: Yep.

Ramzi Daklouche: So if someone listening today feels they’re not fully showing up in their business or leadership, what’s one action they can take to start shifting that today?

Nicole Comis: I believe it starts with getting clear clarity on what it is. Your vision is what it is. You want your business and your life to look like in the future. So depending on where you’re at, where you feel comfortable, think about a 1 to 5 year goal. Three years might be the sweet spot and write out what you want your business to look like three years from now, five years from now. And spend some time with your heart first, you know, and and try to get out of your head and imagine I had a magic wand and you created the most amazing business. It was perfect for you in every way. What does it look like?

Ramzi Daklouche: So dream. Yeah, yeah. Dream about your business. What’s it going to look like? Just your business.

Nicole Comis: Well, no. But also your your life, right. Because you. If you are a business owner, your business is connected. And to be real, every single one of us, our lives are interconnected, right? It’s it’s they’re integrated. And so your relationships are connected to your, your business in some way or your career in some way, because you don’t leave your, your business at home when you get, you know, when you’re out with your friends or you’re on a date or you’re coming home to your spouse or your children. It comes with you. So how does your business align with what you want for your life?

Ramzi Daklouche: Yeah, and I want to add one more thing to this that I believe is true. And it may sound, uh, materialistic, but it really is not. So part of dreaming or part of understanding where you want to go with your business, with your life, is having a something you look up to, right? For example, I want this bigger house on the beach or I want this, uh, you know, supercar, whatever. You could dream about that because whatever you come up with, a business will help you achieve that as well. So. So you don’t go out and buy it on credit forever, right? But if you dream about even financial, it’s okay to dream financial as well.

Speaker4: And you should.

Ramzi Daklouche: You should dream financial because it’s not just, oh, I want more time. Okay. More time comes if you if you’re more comfortable. Right. So thinking about all that stuff before you kind of start putting pen on paper, like what is my dream? And you know, I’m going to get there. So now what does my company needs to get me there?

Nicole Comis: Yeah. And think about all avenues of it. What does your team look like? You know who’s supporting you? Um, what are your customers look like? What are what do you want your customers to say about you? All of that gets to be part of your vision.

Ramzi Daklouche: Yeah, yeah. It’s interesting you say this because I dream so much about the company where I’m taking it, and we’ve been, you know, extremely successful and blessed with what we’re getting that my own family is joining the company now. My kids are joining the company because they see the dream. They hear it. They haven’t really seen like the the nuances of working in this business. But they feel it. They see it. They hear it in our voices that are joining the company now. That’s all continue to support us.

Nicole Comis: So and I would say the most important thing with that dreaming and that vision is put it on paper, share it.

Speaker4: Well share.

Nicole Comis: It too. But also put.

Speaker4: It on paper. Absolutely.

Nicole Comis: Because when you put it on paper, it becomes real.

Speaker4: Yeah.

Nicole Comis: And then you take that vision and you break it down into achievable goals.

Ramzi Daklouche: Absolutely. What is the biggest mindset between people of stuck and people that can actually see the future?

Nicole Comis: Well, that’s a I mean, there could be many things, but I think one of the biggest is having a growth mindset versus a fixed. A growth mindset. A positive mindset versus a closed or negative mindset.

Ramzi Daklouche: Or get help. Call Nicole. Let me tell you why. Because a lot of people like they may have a dream, but they get stuck somewhere. Oh for sure. Or or their subconscious become their worst enemy. Say, you know what? You don’t deserve this. Or you just can’t do this, or.

Nicole Comis: That’s not possible.

Ramzi Daklouche: Why are you looking at this? It’s not you at all. Like, oh my God, why would you even do that? Right. You’re supposed to work 14 or 15 hours. Yeah. And though outside they may say stuff, very positive things. The inside of them can really hold them back. And that happens not just in business, in life in general.

Nicole Comis: Oh, absolutely.

Ramzi Daklouche: So.

Nicole Comis: Well. And it’s so important to have that person, whether it’s me or another coach or, you know, an incredibly open minded, trusted friend, to talk about those big goals that you have. You know, I have a client that this week or a couple of weeks ago, we were talking about his goals for the future, and he owns a construction company and we were talking about he is partners in a bar, and we got really big on his vision about five years from now. And he doesn’t just want to own a construction company and a bar. He wants to own five bars, laundromats, a construction company. He wants he sees like the enterprise. Right. And he is managing these different, these different entities, and he’s got a team supporting him. It was because we were able to go in deeper, and I was able to ask questions that he wouldn’t have thought of himself, that he was able to come up with that.

Ramzi Daklouche: Yeah. That’s amazing. So talking about that dream for five years, what does Nicole Gomez look like in her coaching in the next five years?

Nicole Comis: Oh, it’s very similar to where I am now because I love what I do. I believe in one on one work. Um, you know, for me, it’s, you know, ten clients is a sweet spot for me with a couple additional breakthroughs every month. I also have a program. It’s a life transformation program, which includes a personal retreat. So it would be me and the client away for two and a half days where we really dive in deep into, you know, their goals and their life and the things that they want to achieve. And then, um, it’s in a fun location. So whether it’s in, you know, Tampa or, you know, um, South Carolina, right. Like we’re going to have two and a half days where we can spend some time on our health and well-being, as well as goals and working through any blocks that are showing up.

Ramzi Daklouche: That’s incredible. Um, wow. That’s actually fantastic. So there’s no, uh, Nicole Gomez franchise. And.

Nicole Comis: You know, one, Nicole Combs is plenty for the world.

Ramzi Daklouche: One nickel is plenty for the world. Okay, now I’m going to. There’s a, you know, three rapid fire questions. Okay. A morning routine must have.

Nicole Comis: Oh, water. I drink a big glass of water when I first wake up in the morning. And I think because we get dehydrated in the middle of the night, it’s so important for our brains to drink water. But I have a whole morning routine working out, whether it’s yoga or going for a early, early bird. Yeah, I tend to get up around six five.

Ramzi Daklouche: Oh, that’s not an early bird to me.

Nicole Comis: That’s not early for, you.

Ramzi Daklouche: Know.

Nicole Comis: For. Oh, boy, that is early. That’s still last night. Yeah.

Ramzi Daklouche: Yeah.

Nicole Comis: Four, four. Wow.

Ramzi Daklouche: Five at the gym.

Nicole Comis: Good for you.

Ramzi Daklouche: Yeah. It’s been like this for years. It’s the curse. Actually, I don’t know if it’s good.

Nicole Comis: No, it’s a good thing. It’s a very good thing.

Ramzi Daklouche: Yeah. Wow. Okay. Uh, favorite quote or book you say that shaped your journey?

Nicole Comis: Oh, how do you pick one?

Ramzi Daklouche: Latest one. I can tell you mine. Go ahead.

Nicole Comis: Um, well, I would say the best way to predict the future is to create it.

Ramzi Daklouche: Oh. Very nice. I don’t have a quote. I have a book.

Nicole Comis: Okay.

Ramzi Daklouche: What’s that? Buy back your time.

Nicole Comis: Oh.

Ramzi Daklouche: It’s incredible. It really changed my perspective on how I look at my calendar and how I give myself free time for me, in the past six months, I would say. Okay. All right. What’s something most people don’t know about you?

Nicole Comis: Oh, that’s tough, because I’m an open book. Oh, okay. I’m a beauty school dropout.

Ramzi Daklouche: Like the movie grease. Can you sing the song School Dropout?

Speaker5: Yes, I could. I won’t, but I could.

Ramzi Daklouche: Yeah. Wow. Uh, beauty school dropout. That’s interesting. And you went into mortgage and then coaching.

Nicole Comis: I actually was in the restaurant business. And then mortgages and then coaching.

Ramzi Daklouche: Very interesting. How can people get in touch with you or learn more about what you work?

Speaker5: Yeah.

Nicole Comis: So the easiest way is to go to my website Nicole m Omice Coaching.com. And all of my socials are there as well.

Ramzi Daklouche: Is that how they can connect with you? Yes, but the best thing to do is to go through your website.

Speaker5: Yeah.

Nicole Comis: Or you can find me on Instagram or Facebook, but it’s probably easiest just to go straight to my website.

Ramzi Daklouche: Very good. What are something that people should know about you but they don’t know anything about it?

Nicole Comis: What should people know besides that? I’m awesome. No, I’m just kidding. Um, what should people know about me? But they don’t. Well, I don’t know. It’s that people that don’t know this. But I have a huge heart. Um. I just want to see people win and succeed and live their best life.

Ramzi Daklouche: Well, that comes through through your coaching, so. And everything you said. So, Nicole, thank you very much for your time. I appreciate it. Pleasure talking to you.

Speaker5: You too.

 

About Your Host

Ramzi Daklouche is Principal at VR Business Sales. His mission is to facilitate seamless transitions for business owners looking to sell or scale. The organization’s four-decade legacy in managing transactions, from modest enterprises to extensive mergers, resonates with his expertise in mergers and acquisitions. Our collaborative approach consistently unlocks the true value of businesses, ensuring sellers’ peace of mind throughout the process.

His journey began when he left corporate world to venture into the challenging realm of entrepreneurship. After running their own business for several years and earning accolades for their dedication to service and quality, he decided to establish VR Business Sales Mergers and Acquisitions Atlanta. Their mission is to provide unmatched value through transparency, security, diversity, service, and experience.

At VR Business Sales Mergers and Acquisitions Atlanta, they empower business owners and buyers with clear, honest guidance and exceptional service throughout every step of the transaction process. While their office is based in Atlanta, they offer their services nationally and globally, embracing diversity and engaging with a broad spectrum of communities and businesses.

With decades of industry expertise, they aim to build lasting relationships based on trust and excellence, enabling their clients to achieve their business goals with confidence and peace of mind. Whether they are transitioning from owning their business or moving toward ownership, they’re here to support every step of the way, navigating the vibrant landscape of Atlanta’s business community and National & Global markets for remarkable success.

Connect with Ramzi on LinkedIn.

Tagged With: Nicole Comis Coaching

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