London Balbosa with Artehub and Adesuwa Imafidon with Nurtur Skincare
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London Balbosa is the founder and CEO of Artehub – an ecommerce art discovery platform for art collectors seeking niche art. London is a recent graduate of Georgia State University’s Honors College and Creative Media Industries Institute, where he received a Bachelor of Arts & Science in Interdisciplinary Studies, concentrating in Media Innovation, Emerging Technology and Entrepreneurship.
In 2018, London had the privilege of interning at Spanx by Sara Blakely as an ecommerce intern where he worked with executives to redesign the company’s social media brand perception and mobile user experience for iOS/Android devices. In the Fall of 2018, London’s curiosity and childhood passion for classic cinema/Black film and television landed him an entertainment internship role at Turner Classic Movies where he gained exposure to media innovation, fandom brand marketing, content strategy and over the top media services.
In addition to his internship accomplishments, London recently completed Atlanta Mayor, Keisha Lance Bottom’s Student2Startups program to support local Atlanta startups using his skills and education in venture creation. London’s aim is to utilize technology to design digital platforms that can connect humanity to niche products and services through storytelling and content.
Follow Artehub on LinkedIn and Instagram.
Adesuwa Imafidon is a recent graduate from Georgia State University with a Bachelors in Managerial Science and a minor in Entrepreneurship. She is a certified dermatology technician and an entrepreneur. Adesuwa is an active woman within the community and church. As she volunteers with anti-human trafficking organization on numerous actions.
Adesuwa is currently starting has her own unisex natural skincare company, that is on a mission to change the skincare industry. She has participated in many pitch competitions placing 4th in her very first one at Clayton State University and 1st with a team in a class at Georgia State University.
Adesuwa recently participated in the TYE University Business Pitch Competition. She is fond of international business as she took a course abroad in Sweden.
Follow Nurtur Skincare on Instagram.
Dr. Bill Nichols, Dr. Shuai Li and Dr. Hakyoon Lee with GSU World Languages and Cultures
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Dr. William Nichols is the Department Chair and an Associate Professor for the World Languages and Cultures department of Georgia State University. He received his PhD in Spanish from Michigan State University. His primary research interest focuses on exploring the perceptions of Spain’s modern identity through the interrelation between politics, cultural production and capitalism in contemporary peninsular literature and film as well as other forms of cultural expression like music and museum expositions.
He has published on diverse themes like detective fiction, corporate culture, tourism, food, genre, and globalization in such journals as the Arizona Journal of Hispanic Cultural Studies, Revista Canadiense de Estudios Hispanicos, Tabla Redonda, The Journal for the Study of Food and Society, and Symposium.
Connect with Dr. Nichols on LinkedIn and follow CULTR on Twitter and Instagram.
Dr. Shuai Li is Associate Professor of Chinese and Director of Undergrad Studies at Georgia State University.
Dr. Hakyoon Lee is an Assistant Professor of the Department of World Languages and Cultures at GSU. She is the coordinator of the Korean program.
Dr. Evaristo Doria and Dr. Salomao De Farias and Aneta Wysocki with GSU
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Dr. Evaristo Doria is the Co-Director of the Minor in International Business at the J. Mack Robinson College of Business – Georgia State University. Prior to join the academia, he worked as a senior corporate executive in the field of strategic marketing and business development in more than 20 countries. He is coauthor of several books published in English and Spanish. Dr. Doria is also a keynote speaker invited by business associations and Universities from around the world.
Connect with Dr. Doria on LinkedIn and Twitter.
Dr. Salomao De Farias is the Co-Director of the Minor in International Business at the J. Mack Robinson College of Business – Georgia State University. He is a professor of Marketing and International Business and holds a Doctor degree from the School of Economics and Business, University of Sao Paulo, Brazil.
He has over two decades of teaching, research, and consulting experience in the field. Prior to joining GSU, he served as a tenured faculty member at the School of Business, Federal University of Pernambuco and taught as visiting faculty, including Breda University (Netherlands), and was a Fulbright Scholar-in-Residence in the U.S.
Connect with Dr. Salomao De Farias on LinkedIn.
Aneta Wysocki is a student at GSU studying Managerial Sciences and International Business. Anerta is 22 years old and based in Atlanta, GA.
Connect with Aneta on LinkedIn.
Ishak Yusuf and Hashim Addow with Famous Joint: Content Cafe
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Ishak Yusuf aka “Hawk”, CEO of Famous Joint: Content Cafe, has produced WordPress websites and the pictures, videos, and texts that go into them. Directing narratives, and commercials for entreprenuers to some of the worlds biggest stars. He is a tech enthusiast, pickup basketball defensive MVP, and has a passion for media & entrepreneurship.
Hashim Addow aka “Hash”, CFO of Famous Joint: Content Cafe, plays a significant role as a community activist, and provides support to families, orphans, and non-profits. Connecting with people from different backgrounds comes naturally to him. Don’t let him get started on his signature sauce, Hash Sauce, which is to be featured at our location. He is passionate about languages, cars, and giving back.
Follow Famous Joint: Content Cafe on LinkedIn, Twitter, Facebook and Instagram.
Ashley Richardson with Totem Agency
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Ashley Richardson is co-founder and CEO of Totem Agency, a software company that uses AI to create more efficient processes to visual content development. She is a Georgia State University Alum, carrying a B.S. Economics, Entrepreneurship.
Connect with Ashley on LinkedIn and follow Totem Agency on Twitter, Facebook and Instagram.
Bob Reish with Caveat Institute, Thomas Lindsay with Accelerated / PureHealth
Small Business Coaching & Health Care Options
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Bob Reish, Caveat Institute
Bob Reish is a Certified Business Coach / Master Facilitator and founder of the Caveat Institute. Coach Bob’s personal approach to each client is customized and powerful and gets results. With a background in ministry, his passion for helping people has always been evident. Over a period of twenty-five years, Coach Bob has developed and maintained ministries that have touched peoples’ lives from little children to Senior Adults. He has also been instrumental in helping people achieve a greater level of satisfaction in their lives through one-on-one coaching, and by speaking to small and large groups alike. His wisdom and experience is clearly seen by his clients and with his coaching clients and the seminars he leads for many organizations in the insurance industry, financial services, direct sales, and customer services, just to name a few. Coach Bob is considered a master facilitator in the sales industry with over 12,500 training hours, and thousands of professionals trained to date. He is passionate about helping people to realize their pathway to success and taking, and making, the opportunities that lie before them.
Coach Bob has the privilege of helping professionals and corporations achieve a level of success and significance in which they are unable to reach on their own. Through time honored,structured systems and processes, he has helped countless organizations and business owners go from highly successful to significance in their communities and influence. From the individual entrepreneur to large corporations, his clients increased their productivity in less time, produced millions in revenue by increasing their margins, and experienced more freedom in their personal and professional lives then they ever thought possible. Through his experience, systems, processes and curriculum, clients get results,regardless of the state of the economy.
Connect with Bob Reish on LinkedIn, Facebook, Twitter, and Instagram, and follow Caveat Institute on LinkedIn and Facebook.
Thomas Lindsay, Accelerated / PureHealth
Thomas Lindsay is a Partner at Accelerated, a PEO broker, insurance agency, software developer, and business consulting firm. They focus on solving employer, operational and technology problems for entrepreneurs and small to mid-sized businesses through a combination of standard and alternative market solutions.
Thomas has 26 of years insurance industry experience in all aspects of workers’ compensation, workplace safety, employee benefits, HR, payroll and professional employer organization (“PEO”) operations. He spent over 20 years creating systems and processes to underwrite workers’ compensation risk that outperforms industry loss ratios by using alternative risk financing models to participate in the working layers, establishing disciplined underwriting guidelines, performing extensive loss control and aggressively managing claims. In 2016 he resigned from his role as COO of the company he co-founded in 2004 and went into marketing and sales for the company as an independent sales organization. Since then he merged his business with Accelerated, LLC, another company he co-founded back in the mid-2000’s, and rejoined forces with his former business partner.
Thomas is a Chartered Property Casualty Underwriter, licensed insurance broker and a ClickFunnels certified partner. Using his newly acquired marketing skills he is focused on solving the health insurance affordability dilemma for entrepreneurs, self-employed individuals, and small business owners after struggling to find affordable healthcare for his family once he left his former company and lost his group health insurance.
Connect with Thomas Lindsay on LinkedIn, Facebook, Twitter, and Instagram, and follow Accelerated’s PureHealth on LinkedIn, Facebook, and Instagram.
Amanda June with SmokeFire Media, Ashley Bright with Ashley Bright Presents
Creative Marketing and Messaging
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Amanda June, SmokeFire Media
Amanda June is Owner of SmokeFire Media, a creative and culturally competent “un-agency” that specializes in marketing, PR, communications and advertising. SmokeFire Media is a Native American, woman-owned company with print and digital publications focused on the areas of minority business, entrepreneurship, and economic development across the Americas. Their flagship publication, The Visionary Business Magazine, launched in March 2015 as the premier business-to-business magazine of Indian Country and Latino business communities, showcasing entrepreneurship trends and economic development stories.
Amanda is Native American (Diné and Hopi) and Latina raised in Arizona, where she noticed a gap in media coverage of business and economic development in Indian Country and the Latino communities and decided to do something about it. In 2012, Amanda graduated with a bachelor’s degree in nonprofit leadership and management from Arizona State University. After building expertise in the nonprofit field for more than ten years, she has spent the last four years in marketing and public relations for nonprofits and small business, which led to her passion for media and the creation of her company, SmokeFire Media LLC. Amanda is very active in the community and is the current Board Treasurer of the Morning Star Leaders Inc. and Board Secretary of the Arizona American Indian Tourism Association.
Connect with Amanda June on LinkedIn, Twitter, and Instagram, and follow SmokeFire Media on Facebook, Twitter, and Instagram.
Ashley Bright, Ashley Bright Presents
Ashley Bright is The Message Fixer and founder of Ashley Bright Presents. He is committed to empowering experienced entrepreneurs and business leaders with skills to avoid communication mistakes that cost them millions. Prior to founding Ashley Bright Presents, he spent the previous 18 years in key creative leadership positions with top design and advertising agencies. In his role as Creative Director, he persuaded Fortune 500 companies like AT&T, Microsoft, and Target to spend their marketing budgets creating innovative story-driven experiences for the web, mobile and social platforms.
After nearly two decades of pitching design and advertising concepts to Fortune 500 companies, Ashley channeled all that experience into developing the IMPACT Speaking Method. This methodology is designed around 6 core communications principles that help business leaders attract clients and investors, increase their influence, and command diehard loyalty from their teams. Microsoft, HonorHealth and ASU are amongst the many clients who rely on Ashley’s IMPACT Speaking Method to help their leaders conquer fears, avoid costly mistakes and get the money they need to succeed.
Ashley holds a bachelor’s degree in Advertising and Communications from Art Center College of Design in Pasadena, California.
Connect with Ashley Bright on LinkedIn, Facebook, and Instagram.
BRX Pro Tip: Pros and Cons of Video
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BRX Pro Tip: Pros and Cons of Video Transcript
Stone Payton: [00:00:02] And we are back with BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, everybody knows you and I love audio, but there are pros and cons to video that we should explore. Let’s touch on them here for a minute.
Lee Kantor: [00:00:14] Sure. I think that some of the pros of video are that it’s everywhere now, and there’s no escape. People think it’s important. So, therefore, it is kind of important. I like the way we do it with the webcam, and then we do Facebook live before and after the show. I think that’s a good way of doing it. I’m not a big fan of videotaping the entire show. That is very—it’s not very visually interesting. And the audio of the show is better anyway through our mics. So, I prefer that.
Lee Kantor: [00:00:41] And we’re experts in audio. Video is more complicated. We had a guy the other day, I think yesterday, we did a remote. They wanted a video. It took the guy like 15 minutes to set up the video camera. And then, by the time the show was beginning, he couldn’t make it work with the remote. And he’s like, “Forget it. I’m going to do it.” It just has a lot more moving parts, and it’s hard to get good quality video. And in our environment, it’s not that visually interesting. I mean, it’s just not—there’s—video is a visual art. It’s show, not tell. And the only thing you’re showing are people talking in microphones, which they might as well just listen to it through headphones as a podcast or as a broadcast.
Stone Payton: [00:01:23] When I get it—I think you get a chance to underscore the best of both worlds when you incorporate the pre-show soundcheck and the aftershow, now, that we’re doing with some shows, and incorporate a little bit of video, but do it on a platform that’s well known and well-trafficked. We’ll probably do separate Pro Tips and maybe even Learning Clinics on both of those. But I do think there’s a place for video in our world. But let’s not dismiss the incredible power and utility of audio. Stay in our lane for the most part, and then just capitalize on the best aspects of video that we can to accentuate what we’re already doing well.
Lee Kantor: [00:01:57] Right. And if you’re going to use audio, grab a clip from one of your recordings, and then just layer visuals on it, and make it a video. You’re going to get a much better product at the end.
