BRX Pro Tip: Work the Serve Process
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BRX Pro Tip: Work the Serve Process Transcript
Stone Payton: [00:00:01] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Today, Lee, let’s talk about maintaining the discipline of working the SERVE process.
Lee Kantor: [00:00:12] Right. We developed the serve process very, very early on. And that’s—what is it? An acronym? What are you calling it?
Stone Payton: [00:00:20] Yeah, an acrostic, actually, is the actual word. Yeah.
Lee Kantor: [00:00:20] Acrostic. Acrostic that describes all the elements in the selling process that we use here at Business RadioX. So, S is select. So, everything begins with bringing the right guests in the room. E is engage. That happens in the show. That happens in the note that gets them on the show. That’s part of, kind of, the breadcrumbs that bring them into the studio. Then, why you do R and V? They go together.
Stone Payton: [00:00:50] They do kind of go together. Relate and verify. At least, they go together when you’re sending correspondence or sort of tying the deal down because you need to relate the opportunity, but you also need to verify the ability to buy and the desire to buy it. So, authority, capital, and desire. And then, the final one is execute.
Lee Kantor: [00:01:15] And the execute is, kind of, a show meeting to kind of work through the process of what the show looks like?
Stone Payton: [00:01:23] Yes, exactly. And so, sometimes, it’s execute the pilot. Sometimes, it’s execute some sort of different framing, whatever you set up. But the reason I wanted to to address this in our Pro Tip today is because I think it’s so easy. This platform is so much fun. There’s so many different things you can do with it. There are a thousand ways to help people to make money. It’s easy, at least, for me, to get distracted, not do the basic blocking and tackling. But if you will establish a studio, if you’ll get out there and invite guest in, if you will choose some of those guests to suggest that maybe they, too, should consider underwriting and sponsoring their own show to help people and make money, to build relationships, and generate thought leadership and content.
Stone Payton: [00:02:05] And then, a subset of those people will have a show concept meeting with you. And then, if you will run a show concept meeting in the way that we’ve learned to do that, where it’s mutual discovery, a subset of those people are going to be genuinely interested. And then, if you will put a stake in the ground for a decision by a certain date and time, a subset of those people are going to say yes, and they’re going to write you a check. And it just really is A to B, B to C, C to D, or more accurately, S to E, E to R, R to V, V to E. And I think it’s easy to create it for your own good and get outside that process.
Lee Kantor: [00:02:44] Right. And an important consideration is if it isn’t working the way that we described, I would always look back at S. It’s selecting the right people in the room because without the right people in the room, you’re not going to be able to sell anybody anything.
Stone Payton: [00:02:57] And the only further back to look in that is the entire acrostic, SERVE. Are you genuinely doing all this and framing it up with a serve-first, impact-first mindset?
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Leadercast: Travis Dommert with Jackson Healthcare
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Travis Dommert is an accomplished talent management leader who has previously served as president of Jackson Health IT, a Jackson Healthcare company. As senior vice president of Talent Development, he works to attract, develop, and retain the nation’s best, brightest, and most capable servant leaders.
He is an endurance athlete/triathlete and previously the cofounder of a performance and accountability platform that helped business leaders implement the best practices of elite soldiers and athletes.
Dommert earned an MBA from Emory University and an engineering degree from Northwestern University. He lives in Peachtree Corners with his wife and five children.
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Pat has a passion for women and children issues and providing leadership in the business community as a servant leader, serving as a volunteer, board member and advisor to the board, to help make positive change.
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Usama Muta-Ali with Bukhari Tutoring & Health, Ashley Bella Daramola with ArtyBella and Gynella Ngounou with SELF
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Usama Muta-Ali is the founder of Bukhari Tutoring & Health in Stone Mountain Ga. He is Majoring in Chemistry in hopes of becoming a researcher after he graduates college.
Connect with Usama on LinkedIn and follow Bukhari Tutoring & Health on Twitter.
Ashley Bella Daramola was born and raised in Atlanta, GA. Ashley got her first job at 14 and has been working ever since. “At 17, people around me told me college was too expensive and that art and theatre were pointless career options, so I went to college, got confused, dropped out, and went back to work.”
In Ashley’s mid-20’s, she developed a passion for working with children, teen girls, and women whose life struggles paralleled her own, especially those that had experienced trauma or who had difficulty understanding their self-worth. In 2016, Ashley quit her job and became an artist full-time using her last $50. “well, I originally
started ArtzyBella to have a studio to do art therapy in and to fund my personal art career that I hope includes global exhibitions.”
Ashley uses ArtzyBella to create jobs and contribute to the economic development of communities in South Metro Atlanta. “Now I get to give back to the young talented artists in south metro Atlanta and create the opportunities I didn’t get to have” says Ashley.
Ashley wants to help the world learn the power that art has to be a healing tool, and a driver of economic development and an important industry in america’s economy.
Ashley has completed over 40 commissions in three years including 15 murals, 7 canvas portraits and 2 installations. Ashley just opened her second art studio and completed her first solo exhibition.
Connect with Ashley on LinkedIn and follow ArtzyBella on LinkedIn, Twitter, Facebook and Instagram.
Gynella Ngounou is a Cameroonian-American fashionpreneur and Creative Director and CEO of Students Expressing Life through Fashion (SELF). SELF is a fashion sewing company and agency based in Atlanta, GA that provides an adequate education in sewing, fashion buying and branding with industry-level bookings.
Her team of Design Instructors consist of passionate and gifted fashion designers and SCAD alumna who share a motive to give back to the community. Today, Students Expressing Life through Fashion is pushing 80 students to produce their best work, exposing them to fashion events, and securing them with fashion internships and opportunities. The courses include womenswear, pattern-making, draping, sketching, fashion business, retail, and manufacturing. Each course is leveled from beginner to master. The sewing studio is a 24/hour space located in the heart of Atlanta.
Gynella is completing her B.I.S. in Social Entrepreneurship at Georgia State University, and was recently accepted with a full-ride scholarship to Parsons School of Design’s certificate program. Her life mantra is: “I am more than what they can see.”
Elizabeth Eichinger and Dr. Zachary Saylor with Institute for Biomedical Sciences and Corey Andrews with SafeStrip
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Elizabeth Eichinger is the Undergraduate Program Coordinator in the Institute for Biomedical Sciences. She works with all B.I.S. students to discover and attain their academic and career goals.
Zachary Saylor is a lecturer in the Institute for Biomedical Sciences. He teaches several classes at the Institute including “Careers in Biomedical Sciences” and “Scientific Communication”.
Follow GSUIBMS on Twitter, LinkedIn and Facebook.
Corey Andrews is an aspiring biomedical entrepreneur, who will be receiving his Masters in Biochemistry next Spring. He is also a previous alumni of Georgia State, receiving his B.S. in Neuroscience in 2018. His previous business experience has been performing campus customer discovery for Sony Electronics, and managing chain restaurants while earning his Bachelors.
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