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From Corporate to Coach: Unleashing Your Career Potential with Scott Doyne

March 13, 2025 by angishields

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Greater Perimeter Business Radio
From Corporate to Coach: Unleashing Your Career Potential with Scott Doyne
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In this episode of Greater Perimeter Business Radio, Lee Kantor and Rachel Simon talk with Scott Doyne, a certified career coach and author. Scott shares his journey from a 20-year career at Turner Broadcasting to becoming a career coach. He discusses the importance of coaching and mentorship, especially for mid-career professionals feeling stuck. Scott highlights the emotional aspects of job searching, the value of networking, and the significance of finding fulfillment in one’s work. He offers practical advice for navigating career transitions and emphasizes the power of small steps and personal networks in achieving career satisfaction.

Scott-DoyneScott Doyne is a certified career coach who has conducted over 1,000 career coaching sessions with emerging and executive clients in career transition.

He is a former sports media executive including his time as senior vice president of Turner Sports & Bleacher Report where he partnered with the NBA, MLB, NCAA, NHL, PGA Tour and NASCAR.

In total, Scott has 25 years experience in General Management, Digital Product Management & Analytics. He is the Author of the Amazon bestselling new release Exploring the Midlife Career Crisis: Navigating the Four Stages of Career Transition.

Scott generously offers his expertise to non-profit organizations such as Partners in Change and 21st Century Leaders, as well as students at his alma maters, The University of Michigan and Emory University’s Goizueta Business School. Doyne-Career-Services-logo

Connect with Scott on LinkedIn and follow Doyne Career Services on Facebook.

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Greater Perimeter. It’s time for Greater Perimeter Business Radio. Now, here’s your host.

Lee Kantor: Lee Kantor here with Rachel Simon. This episode of Greater Perimeter Business Radio is brought to you by Connect the Dots Digital. When you’re ready to leverage LinkedIn to meet your business goals, go to Connect the Dots Dot digital. Welcome back. Rachel, how you been?

Rachel Simon: Hi, Lee. I like the new name I know. Good stuff.

Lee Kantor: Things are greater now.

Rachel Simon: Things are greater at the perimeter here. No, that’s very cool. I went to the greater Perimeter Chambers annual inaugural annual meeting, and it was awesome and packed and lots of energy.

Lee Kantor: Yeah, we were there. We did. It was a personal best for me. 15 interviews in 90 minutes.

Rachel Simon: Wow. That’s awesome. Yeah, I saw you kind of perched in the in the back nonstop. That’s good. Well, there were a lot of people there, and the speaker was awesome. I thought he was a great speaker. I got a lot out of it. So new name I love it. Great guest today. So I think we’ll have a fun conversation. All right. So I’m happy to welcome Scott Doyne to our show today. And he is a certified career coach and author. He facilitates workshops. He has a very cool story on his own career path. And so we’re going to have a good chat. So welcome.

Scott Doyne: Thanks Rachel and Lee. Great to be here.

Rachel Simon: So we always kick it off with tell us a little bit about you and what you do.

Scott Doyne: Uh, thanks. Yeah, I love that this is a local podcast because we can we can talk about, you know, words and terms that that we understand. The audience hopefully follows. I had a 20 year career with Turner Broadcasting and anybody in Atlanta. Now before ever, hopefully we’ll know the legacy that Ted left and I was super fortunate to be part of that. I studied sports management in college, wanted to work in sports and after working in production for a while, got an MBA at Emory at the Goizueta Business School, and then got my foot in the door at Turner Sports. And that started with an internship at NASCAR.com, right when the internet was exploding. And I just sort of stuck around and refused to leave. As I say, I got to run the NASCAR.com business, the NBA.com business, a product strategy team as direct to consumer was growing. And then the last team was research and analytics. And I learned a lot from that job, including about the struggles of the cable business. I got caught in those struggles a few years ago and was laid off. And as I was thinking about that possibility, ran into this career coaching thing, absolutely fell in love with it, started training, working towards certification before I was laid off. So I was very fortunate in that way to to feel prepared. And when it did happen, within a few months I launched my business, which has now been live for officially two years last week.

Rachel Simon: Ooh, congratulations.

Scott Doyne: So thank you. I really am still in love with it. It’s. I think it’s a calling. Working in sports was my first calling, and I got to do that. And I can’t believe I get to do a second calling where every day I get the chance to help people with their careers.

Rachel Simon: So while you were in your, uh, your roles at Turner, did you have opportunities to work with coaches, like what was your exposure to the coaching kind of community?

Scott Doyne: I did not. I had sent some of my staff to coaches, and I was aware of it, and I was doing tons of mentoring and talking to the leadership and development team internally. At one point, I was part of a pilot program for mentoring across the organization, and, um, they started talking about coaching and I fully did not understand the difference at the time. And so I was intrigued because they basically were telling me I couldn’t be a coach internally. I wasn’t trained or qualified yet, and I like a challenge. And so I started looking into what that might be. And so I think that was the the beginnings of those thoughts that something that I might be interested in. But I buried that for a couple of years, you know, went on with a lot of professional development, a lot of mentoring. I liked working with interns, so I was always into making the most of my team members and helping them become what they wanted to become. And even working in sports, I’d say the last 3 to 4 years, that became even more obvious to me that that was what was getting me out of bed in the morning, was helping my team members become their true selves, and I was less excited even, about going to the great sports events NBA All Star weekends or golfing or, um, you know, baseball games, whatever it was, I’d sort of done it, and it sounds incredibly spoiled. But that was my reality was I was more excited about the people side. And I think that coincided with, um, a session with an executive coach finally. And that was during this exploration period where I thought a layoff might be coming. And in that session, I got a lot of value out of it in terms of articulating something for myself I hadn’t been able to before. But then I also thought, I think I can do that. And so I started looking into it even more, and that’s when I really signed up for the training course and just kept going step by step further in that direction.

Rachel Simon: That’s very I mean, I love kind of hearing that story because a lot of people, a lot of professionals don’t know why coaching can be incredibly valuable in their career path. And, you know, there’s sometimes resistance to it. There’s lack of understanding, lack of exposure. But I do believe that everybody can benefit from some sort of professional coaching, whether you’re in seated in your role or you are kind of in career transition or whatever the case may be.

Scott Doyne: Yeah, I’m obviously there at this point. I’ve retained my own coach for sure. Um, the way I like to think about it, for folks that aren’t as familiar is it’s it’s like having a partner in the process and, you know, and the rest of your life, you might have a partner for, um, personal training, you might have a partner in your business, you might have a partner, um, and a team project at school and, and working with somebody else. Period. Gives you a greater chance of success working with somebody who’s a trained coach who, you know, I very much believe in the ICF code of ethics, which is I don’t tell people how to do things. I don’t tell them what to do. My job is to be the partner, ask the right questions in the right way, at the right time, so that they come to some of those conclusions themselves, which I think is is truly the path to empowerment, which was always my management style. And so I, I really try to create that environment where people gain more confidence in their own path. Um, but I have to be there to, to coach as best I can in that way.

Rachel Simon: Yeah, absolutely.

Lee Kantor: Now, when you were making that transition, at least mentally from, okay, I have a corporate job, I’ve worked a corporate job forever. Now I’m going to make this leap into coaching. Were you? Um, how did you land on career coaching as the niche rather than, you know, leadership coaching or executive coaching or any of the other things that you’ve had kind of first hand experience doing?

Scott Doyne: 100%. Those were all in consideration. Um, I do still do some leadership and executive coaching. Executive coaching? I don’t love the term, to be honest. Because if you’re not an executive, are you just left out, right? And because I like working with people of all ages and all stages, um, that’s a little bit off for me. Um, leadership. I do claim to be a leadership coach for people that are in role that want to grow for emerging and executive leaders, but career to me, if I were to pick one designation captures it all. Um, whether it’s career transition, which I’ve fallen into a lot of because of so many layoffs in the last few years, um, doing a lot of transition coaching, but career overall really hits where my heart is. And I think because of my corporate career and variety of different roles and functions that I had, I think career is where I have the most to offer.

Lee Kantor: So how did you kind of build out that matrix to land there? What was kind of the process you went through to end up there?

Scott Doyne: Thank you for that. I researched a lot before I launched. I talked to 30 different coaches, took lots of notes. It’s such a giving community. I, I was lucky at Turner that it was a warm community, but the coaching community is like a thousand times even more warm. Very giving. And so I would ask about tools, pricing models, the designations, you know, what, what type of coach is out there. And then the ICF has a lot of research. So I looked at the research to see what what types of coaches are out there, what the compensation is, what the certification looks like. Uh, and so I think that was the external research is talking to actual coaches, doing the secondary research and then finding the intersection with my passion and skills. And that really led me to that career with great confidence.

Lee Kantor: So when that time came, you were like, okay, I’m going to be a career coach. What were then the first steps it took to launch that? Because now you’re not in an enterprise organization that has help desks and all kinds of infrastructure, it’s now you. So true.

Scott Doyne: So true.

Lee Kantor: That’s now running the show. You’re the one who’s, you know, making copies. You’re doing everything at that point. So that transition for a lot of folks, especially even in your situation, you said you’re in your career coaching. You talked about how it’s a lot of transition. So a person was laid off in an organization, and now you’re doing an entrepreneurial venture which is not the same animal like they you know, they’re both ways to make money, but they’re not doing it in the same way.

Scott Doyne: It’s remarkably different. And I’m still learning about that, learning about myself and how I feel about it, learning how to augment what I do. Um, I think what I fell back on, which was so, um, helpful was that I was in product management and business management and being in the entrepreneurial space, especially in digital sports media, for 20 years, we were launching, we were developing and launching and managing new businesses all the time. And so I don’t even know how many call it dozens of new product launches, new business launches. And there was a process to that. And so I took the process we used to use as a corporation and applied that to myself. So product management, um, very much based on the the MVP model, minimum viable product. So what is good enough to get to a launch where I can then get real consumer behavioral feedback. So by example, March 1st of of 23 I launch with LinkedIn only. I didn’t launch a website from the beginning. I didn’t have a logo yet, but for me it was what I considered to be enough to get to market. Get some feedback and then iterate more or less on a quarterly basis. And then I take a step back every year, gather my data, um, conduct surveys of my clients and prospects, look at the marketplace, come up with ideas, and have a strategy for the next year. So that iterative model is very much within me.

Scott Doyne: What was different and still continues to be a struggle is, is those coworkers doing it all myself? I don’t mind doing things all myself, and I have the versatility to pretend to be able to do lots of things, but sometimes that can be my worst enemy. That that is a wake up call that I continue to get. And so, uh, you know, accountant and lawyer was sort of obvious to me to compliment, you know, at the launch of the LLC and get everything sort of in order that way. Hiring somebody for the logo was really important for me because I don’t have those design skills. I played with I to try to figure out it just wasn’t enough. It wasn’t what I wanted to be professionally. And so I hired somebody for that. When I wrote my book, having a professional editor involved made it light years better than if I had just sort of published what I had. So there are certain things along the way that I have to remind myself like, oh no, no, you’re not actually great at that. And I was surrounded by people that were so I should know the difference. But I forget sometimes. And of course, as an entrepreneur, it’s your own money. And so deciding what to spend money on. And then the humility that comes with partnering with somebody on the right thing, I think that really is important.

Rachel Simon: Yeah, there’s a lot of having been doing this for nearly a decade. Uh, there’s so many misconceptions on entrepreneurism like, oh, it’s great. You just work when you want to work, you know? And it’s really like.

Lee Kantor: Be your own boss.

Rachel Simon: Be your own boss, right. So much flexibility. Um, but it’s the things like Every time you need to invest in something to help support your business, that’s money out of your pocket. It’s there’s a lot that goes into it. And I’ve seen the whole spectrum, right? I’ve seen from like the way you’ve done it, where people start small and kind of build their brand. I’ve seen other people who are launch their business and have a personal brand photo shoot, but they don’t even know what their brand is yet. So, you know, there’s no right way, wrong way. Everyone kind of does it their way. Um, but it is a it’s not for the weak. It’s not for the faint of heart. I will say.

Lee Kantor: Well, it’s like your assets are time and money. So if you have more time, then use that. If you have more money, then use that. Exactly. It’s your. It’s the trade offs.

Scott Doyne: Yeah. But in what direction. In what. What are you going to use the funding for I think continues to be a challenge.

Lee Kantor: Well that’s where prioritization and you know those kind of skills matter.

Rachel Simon: Yeah. And it I mean, it took me many, many years to be ready to invest in my business, like in, you know, coaching programs, mastermind programs to help with that. And I just wasn’t ready for many years. So it can be a scary investment to make when again, you are the one dependent upon your, your revenue. So, um, very you know, there’s so many I’m sure you talk about that with some of your clients because I’m sure some people are going into their own business. Um, you know, you have a specific like a focus on sort of that mid-career professional. So tell us a little bit about like, what are some of the unique challenges that the mid we call it midlife or mid-career. Um, that would be those of us, those Gen Xers out there. Sure, sure.

Scott Doyne: And you’d be surprised how many millennials consider themselves midlife okay in a way, and feel under crisis. Um, but I, I think what’s in common is the, the words I hear the most are stuck in lost. You know, I’m stuck. I’m lost. Um, as a coach, my my job is to sort of help them reframe that. If you are feeling stuck, how do you want to feel? If you are feeling lost, how do you want to feel? And so with one client, I remember, you know, who was feeling lost about we started about a year and a half ago together. You know, we developed something called the found scale. What what would found look like if you were a ten on that scale today? And so that that took a lot of trial and experimentation. Um, but I think that that was one commonality is they, they had ended up down a path that didn’t feel right. Some something’s off about it. It’s hard to sort of quantify that. But if if they’re frustrated, they at least raise their hand and say, oh, maybe a coach can help. And so we can talk through that of getting unstuck or finding yourself in a certain way.

Scott Doyne: So, um, we’d probably call that a pivot at some level. That’s probably, you know, that’s a really common term for it. Uh, the, the stuck part can also be like in a bad situation under a boss that doesn’t see my value in an environment that feels toxic. I hear that word a lot. And so, you know, the energy it takes to change your situation. I respect so much. At the end of the day, I had an involuntary departure. And that forcing function is a blessing in a way. Um, nobody wants to be laid off and it certainly doesn’t feel like a compliment. But for the people I’m coaching that are in role, it’s hard to find the time and the courage to commit to an exploration process, much less an application and interviewing process, which is very grueling these days, but at least to find some space to be open minded about what you might do next. That’s where a lot of my work tends to be, is helping people get out of their own head and remember some of those passion areas or interest areas that might still be realistic to pursue, even though you’ve been down this other path for so long.

Rachel Simon: Yeah, nothing’s worse than sort of that feeling of either boredom or burnout or that feeling. I mean, I know people who have, you know, been in there with their company for so many years and are looking at, okay, you know, at this point in my life, there’s maybe I want to work for like another ten years. Is there really a point in moving at this point, at this, at this stage, even though I’m not loving what I’m doing?

Scott Doyne: Right. Moving the three main variables of a job search to me are function, industry, geography. It’s part of a model I have called Figure it out Fig. and changing all three at the same time is talk about not for the faint of heart. That’s tough. Um, you know, in a way, I did the F and I, but I also am still holding on to my sports and media and tech experience, because that’s a lot of the people that I’m coaching. So if you pick one to maybe change at first, you know, which one might it be? And sometimes it’s not a drastic change that gets you into a better situation. It might just be the sector of the industry you’re in, or the subsector, or a slight deviation in function where you get into an organization or a department, or have colleagues that you feel like you’re just better around. Yeah. And so it doesn’t have to be drastic. You know, maybe a baby steps approach is okay.

Lee Kantor: So what would be an example of that. So like you say, a lot of your clients are, I guess, people in the industry or you were acquainted with in your previous life. Um, so they’re coming to you. And I would imagine, at least I hear a lot that people don’t quit jobs. They quit bosses. I’m sure that’s a motivator for is that the majority of the people that have a boss situation they’re not thrilled with, or is it more existential?

Scott Doyne: There’s a lot. But I’d say, you know, if we say quiet, quitting was sort of happening five years ago. Um, not as many people are leaving right now. They’re just sort of sucking it up and staying as the market moves, because it’s a tough time to enter the, you know, the job search. So that tough boss situation for me, you know, there’s been a developing development in side hustles that I think creates some of that emotional space for people to feel more fulfilled. Like, yes, maybe you have a day job where you’re not satisfied. And granted, some people don’t have time for anything else in their life. But if you can find a window of time within your role or outside of your role, where you can tap into some of that stuff that feels better, makes you feel better, you smile at the end of the day, um, that’s what I suggest or talk to them about.

Lee Kantor: So that’s the baby step.

Scott Doyne: That’s that could be a baby step. You know, I remember a time in my career where I wasn’t in the greatest boss situation. Um, and, uh, we ended up having a startup incubator out on the West coast. So it was called Turner Media Camp, and it was a phenomenal outlet for me outside of that day job, because I got to be with entrepreneurs and surrounded by their energy.

Lee Kantor: And optimism.

Scott Doyne: Oh my gosh, idealism even. Right? Um, where, you know, the role I was in in business operations or business development, a lot of it was, you know, what can’t we do? And those filters we put on us just because it’s part of the job. And they got me thinking about anything is possible again. Right? And so that created an attitude shift. It got me to the Bay area, which I love, you know, just sort of created a, you know, maybe took some air out of the balloon. And that to me is a at least a Band-Aid while you’re you’re maybe stuck in a situation that you can’t get out of.

Lee Kantor: Now, um, let’s start giving advice to folks that are listening. Say, so you’re at that. You’re in that kind of midlife crisis or a midlife career crisis. At least those thoughts are entering your head. What are some of the other than, you know, call you? Yeah. What are some of the things they some action they could be taking to at least start exploring or just seeing other, you know, instead of being locked in into woe is me. This is terrible. Like, how can they maybe expand their thinking a little?

Scott Doyne: I think I think journaling is the next best thing to coaching. And in between those two, it’s talking to other people in your life and just sort of getting it out verbally. So the journaling side, I did start on myself when I had my wake up call that something might be coming in terms of a layoff. I started a Google doc called My Next Chapter, and that was just a laundry list of possibilities. Some logical, some illogical.

Lee Kantor: So you’re just like a brain dump? Yeah.

Scott Doyne: Kind of. Yeah. Especially on worst days or or where I saw the, the, you know, the quarterly earnings come out from the company or I saw some research and I was like, oh, this is not going to go well, uh, or an acquisition was happening, which was a couple times in that last five years. Um, and so the journaling was helpful. Yes. To brain dump. Get it out of your way, get it out of your head, relieve some of that pressure. And that was the beginning of the process. But also on that list, I had a list of people’s names that I might talk to. And some of those were pre layoff off, and some were, um, t plus one. You know, if that day comes, who are the people I’m going to call that? You know, you don’t want to walk into new job interviews with angst and anger and resentment like it’s a terrible look when you’re going into the job interview process, if that’s where you’re going. And so, uh, the list of ideas and then the list of people, uh, and with those people, there’s an exercise in the book called Personal Board of Advisors. And it’s different types of people for different things. And some people would allude to this as mentors, which is fine.

Scott Doyne: It could be people in your life, it could be friends or family members. But there’s four types, you know, one’s more around tough love ones, more of your cheerleader ones, the lifelong friend. And like those different types. If you can think about making a list of some of those people I know asking for help is hard. Like that’s very real. I know it even more now as a coach, but if you’re willing to raise your hand and be vulnerable. Um, a lot can come your way that isn’t on your own, and I don’t fault people that have trouble with that. But I hope you know they have people to reach out to. If not, there are coaches that, like me, have a free, you know, 20 minute or 30 minute session that you might even be able to get something out of that. Um, there’s also nonprofits that do some coaching. So there are free ways of doing that. And there are other resources. You know, even besides my own book, there are resources out there. Um, you know, designing for life. Um, the ikigai book, I think is really good. There are resources, but I think journaling and talking to other people are probably my my two favorite.

Lee Kantor: Now, you know, people say that your network is your net worth. Do you see that kind of coming into play when people actually land jobs? It’s very easy to apply for jobs, but to actually get the job. Are you finding that’s done? Uh, maybe in more. Maybe it’s happening more often through. Maybe not your best friend, but that kind of that one plus one, you know, the. Yeah. The weaker tie.

Scott Doyne: That came up recently.

Lee Kantor: Yeah.

Rachel Simon: Those weak ties that comes that’s come up a lot lately that that concept of weak ties.

Scott Doyne: It’s, um, the way I’m thinking about it is the second ring. Yeah. So you’ve maybe got your first ring of friends and family members, mentors, advisors, and and those are more open ended conversations. You can be completely vulnerable. You can talk about your loss in the process, whatever you need to talk about to sort of get it out of your system. Those are not people that are judging you at the time. Once you talk to that ring, um, and formulate a hypothesis about what you might want to do, then you can be very targeted about who they might be able to introduce you to, or who else you might reach out to. That’s in that function industry. Geography. Uh, and so when once you get to that second ring. That’s a very targeted conversation of people that might be able to help you out. Um, and to answer your first part. Uh, networking is critical. And certainly in sports and media, you know, the industries I came from, it really is who you know, not what you know. And it’s sad to sort of say it that way because it means it’s not a meritocracy. Um, but, you know, I try to help my clients find their own way to go through that. One of the concepts I really like is called networking as a research project. You don’t have to ask for the job. That’s like the hardest ask you could possibly have. But if you can identify somebody you might learn from about which function or industry you could be interested in. Um, that’s just curiosity. And I learned a lot of this from managing a research team. It’s a lot of introverts on a research team, and they’re not going to know about this stuff the same way anybody else would. But if you introduce it as a research project. They love research, they love asking questions. And so that can be a more methodical way of getting to the point where there might be somebody that can help you land that internship or job.

Rachel Simon: Yeah. And you just never know. I mean, I talk about this all the time. I participated in this panel on Friday for an association, and it was on networking. And you know, what happens all too often is you have that person who’s been in their job for ten years, and they have let their network kind of sit there. They’re not actively out there talking to people, meeting for coffee, going to networking events, and then something happens where they either again are in a layoff situation or realize they need to make a change in their career and their network has to be like, reinvigorated, right? And it’s so much harder to have to Start it back up. Then if it’s just kind of humming in the background and you’re just just constantly just, you know, attending to it, tending to it all the time as opposed to when you need it because you do actually need it always.

Scott Doyne: I remember distinctly from 2008 when, when we had the financial crisis then and I had a couple of mentors out of work, and I asked them that question, you know, what would you do differently to be prepared? Because I knew it wasn’t performance related. These were all stars, rock stars, phenomenal at what they did. And yet they were out of work. And and they just said, always be networking. And I baked that into my brain that the good news is I like networking, but I can’t put that preference on others. You know, that is not everybody. And in the younger generation, it’s incredibly uncommon because they’ve grown up with digital, virtual social media live through the pandemic. And so finding their way through that, um, takes even more sort of nuance that feels organic to them doesn’t feel like bragging or self-promotion, and that’s okay. You know, at some point, I don’t even want to call it networking because it’s such a turnoff. But it is what it is. It’s just, can you make that your own and and take it step by step? It might be a multi-step process in that way. Not immediate.

Rachel Simon: It’s relationship management. It is. I mean, it’s all about relationships and just making sure that people don’t forget you. And again, there’s a million different opportunities to, you know, network doesn’t have to be a BNI meeting. It can be a, you know, coming to going to just an industry event, a lunch, sending a couple of messages on LinkedIn. I mean, it does not have to be overwhelming, but if people wait until they need it, it’s too late.

Lee Kantor: Well, because then it’s like you mentioned earlier, like you have that kind of aura of desperate, and no one wants that. Like you.

Scott Doyne: Could. Yeah. It is an odd thing about presenting yourself is confidence is contagious. And so, um, you know, people talk about the green badge a lot, uh, open to work and how people feel about that or the very controversial. It’s very controversial. Um, and I think it’s very individual, like, everything. Everything to me is super client centric and custom, you know, what is it you’re trying to accomplish? What are you comfortable with? Get them comfortable with their own process first versus mandating. I really am allergic to advice. Like I think that’s, you know, people give advice from a very warm place and we’re programed to do it because it feels helpful. Um, but I think, you know, it’s a band aid. And finding a way to let people find their own way is so much more empowering long term.

Rachel Simon: I agree. Yeah. And it’s interesting why that open to work banner on LinkedIn is is very polarizing. Some people are like, don’t ever use it. And then others are like, you’re putting yourself out there and asking, letting people know if people don’t know, they can’t help you.

Scott Doyne: Yeah. So I see a lot of gray in everything. I think that’s that’s, you know, helps me understand different types of people in different ways. Right. And then eventually I’ll have conviction about something and you’ll know.

Rachel Simon: I don’t have a strong feeling about that one way or the other. Like, I think it’s a very personal super position.

Lee Kantor: Now, um, we mentioned a little bit about the weak ties versus, I guess, like your first level connections. Why do you think that weak ties are more effective in maybe landing the job? Is it because you know, your friends know you, so they know you like the good, the bad, the ugly, and maybe they’re kind of self-selecting out for you because they know certain things where a weak ties like, oh, they’d say they can do this, or they’re like, throw their name in the hat. And that’s where the job happens.

Scott Doyne: I’ve talked to a couple of people about this recently, because I hadn’t thought about it much about why that second ring is is working. Um, the first ring, if they are close friends. Um, I don’t think it’s because they don’t believe in you necessarily. I think they might just be too close and don’t want to screw it up sometimes. Like, I want to believe it comes from a, you know, a heart filled place. But by the time you get to the second ring, um, it is more targeted because you’ve got a hypothesis about where you’re heading. And I think that focus is incredibly powerful. And it and it doesn’t have to be the thing you do for the rest of your life. I actually publish something today called how do you Maintain focus without FOMO? Because that’s a tough thing for people, especially with social media. And LinkedIn is no different. There’s just a lot of noise and people showing their best selves and so.

Rachel Simon: Or what they think is their best selves?

Scott Doyne: Absolutely. Isn’t that true? And so, you know, finding your your own hypothesis creates a focus and focus, as I’ve learned from every great marketer I’ve ever worked for, is the most powerful marketing tool. Because then you you have a segment of the audience or a person in your audience, and you can build your story crafted for that audience.

Rachel Simon: Yeah. No, it’s, um, it’s so like all of this, I think there’s so much to unpack with everything that you’re talking about, because it’s really how are we using all of these different tools and resources at our disposal? And I think, you know, my big takeaway is use do something right. Don’t just if you’re unhappy in your current role, you’re feeling stuck or lost. You don’t have to feel that way. There’s so many different things you can utilize in order to change your situation, because that just bleeds into every other aspect of your life.

Scott Doyne: I totally agree. I don’t have a ten step process. I have a four stage method, but in those stages there’s options for exercises. And um, the way I go about it is still question based. If you want to learn more about that space, what are some steps you might take to better understand if you’re a fit for it? And among that list, then which one do you think would be the most valuable next step for you to take? Then come with the time bound. These are all Smart goals. Come with a time bound. You know when is it realistic for you to take that step? What might help you take that step in terms of your organizational tools and process? What might distract you from accomplishing that? And how do we build a contingency plan for that? So it’s still Procedural, but question based.

Rachel Simon: Yeah. And Lee, to you know, your question on the weak ties, I think the way I look at it is that if my friend who knows me well makes an introduction to somebody in their organization, I’m, I’m vetted already.

Scott Doyne: It’s an endorsement.

Rachel Simon: I’m endorsed. And so I may not know that person, but they already have a thumb. Like I’ve got a thumbs up from them. And so that that’s where the first circle group can really benefit you. Because I agree, I think sometimes in close friendships it’s like you don’t want to you don’t want to overstep boundaries and sort of right mess anything up with your relationships. But you can happily make those introductions that could benefit people totally.

Scott Doyne: And if you’ve nurtured those relationships bilaterally over time, the willingness will be there. I want to also believe that all of us, if people reach out to us, would also be helpful because it feels good. I know I feel that way. Maybe I don’t do it for every single message I’ve ever gotten in my life, but if you can get that across to somebody who’s a little nervous about asking for help, realize that that might be the best part of that person’s day is it makes them feel good about helping somebody else.

Lee Kantor: Now, what’s the for your clients? What’s the thing that’s happening right before they call you? Is there some some trigger that usually leads to a better call?

Scott Doyne: Yeah. It’s layoff is the most obvious right.

Lee Kantor: So they’re they get a sense that it’s coming or they were told correct.

Scott Doyne: Either it’s just happened or they’re they’re nervous or scared that it might be coming that I call the get ready package. You know, some people just want to have that peace of mind that if it comes, they’ve got some stuff on the shelf ready that they can pull off then and be more prepared, like the Boy Scout method. They’re more prepared when it happens. The people it’s happened to already. Um, a lot of times, you know, even people I know that have been laid off from my former company, I’ll reach out just to be a warm ear. Um, let the venting happen. Uh, it needs to. And I respect that stage because there’s there’s such a variety of reactions to that step. Um, you know, most often it doesn’t feel good or feel great, and you need to sort of get some stuff off your chest. Some people do feel liberated and are ready to go. Some people are more ready than others. Um, but I think that’s the two steps. Either feeling because of something happening that they need to get ready or something has happened. Um, for people in internal roles, because I still do some of that leadership and executive coaching. Um, a lot of times that’s been a discussion with their manager. Um, they maybe have had a 360. Uh, or they’re, they’re stuck at senior director and aren’t sure how to get to VP. What is executive presence mean? So a lot of times, you know, they’ve gone through a review cycle and didn’t get promoted. I see that a lot.

Lee Kantor: So if somebody wants to learn more, what’s the best way to connect with you and get Ahold of your book?

Scott Doyne: Um, LinkedIn for sure. I live there several hours a day, and then my website is doing services.com.

Lee Kantor: Good stuff. Rachel. Great show.

Rachel Simon: Good stuff. Um, so normally I give a tip. I’m going to give a little plug. Um, because we’re talking about networking. So one of the other things that I do is I am a cohost of LinkedIn local ATL events. So a LinkedIn local event is just an opportunity to meet your LinkedIn folks in person.

Lee Kantor: That’s right.

Rachel Simon: In real life. And so we have a happy hour on March 20th in Roswell at Voodoo Brewing. It’s free to attend. You get one drink ticket. You can learn more on LinkedIn, LinkedIn, local ATL is the company page or just go to my LinkedIn. I posted about it today, but particularly for maybe our Gen Z folks, it’s a lot easier to just talk to people with a cold beverage in hand and get some good introductions and a very sort of chill environment, and we’ve had a lot of fun at these events, so maybe people will come.

Lee Kantor: Good stuff. All right. Well, thank you so much for sharing your story today. You’re doing important work. We appreciate you.

Scott Doyne: Thank you both.

Lee Kantor: All right. This is Lee Kantor for Rachel Simon. We will see you all next time on Greater Perimeter Business Radio.

 

About Your Host

Rachel-SimonRachel Simon is the CEO & Founder of Connect the Dots Digital. She helps B2B companies close more business by leveraging the power of LinkedIn.

Rachel works with professionals, both individuals and teams, to position their authentic brand on LinkedIn so they can connect organically with ideal clients, attract the best talent, and stand out as a leader in their industry.

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Connect with Rachel on LinkedIn.

 

Tagged With: Doyne Career Services

Executive Business and Leadership Coach Michelle Cox

March 13, 2025 by angishields

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High Velocity Radio
Executive Business and Leadership Coach Michelle Cox
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Michelle-CoxMichelle Cox is the founder and CEO of an executive coaching firm that utilizes an ontological approach to accelerate Leadership and Personal Development.

Cox has been coaching for a decade, holds a Professional Coaching Certification (PCC) with the International Coaching Federation, and provides coaching to corporate executives and entrepreneurs in the United States and abroad.

With over two decades of experience leading and building teams, Michelle spearheaded innovative thought leadership and drove strategic initiatives across organizations. She’s adept at leading and inspiring teams to deliver unprecedented results. And today she leverages those experiences and skills when working with her clients.

Michelle’s coaching is designed to enhance her client’s leadership skills and careers by equipping them with the necessary mindset, tools, and resources necessary to develop both themselves and their teams. Michelle-Cox-logo

The ultimate outcome, empowering executives to lead with greater impact, create a career they love without sacrificing their well-being.

Connect with Michelle on LinkedIn.

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for High Velocity Radio.

Stone Payton: Welcome to the High Velocity Radio show, where we celebrate top performers producing better results in less time. Stone Payton here with you this afternoon and this is going to be a good one. Please join me in welcoming to the Broadcast executive, business and leadership coach, Michelle Cox. How are you?

Michelle Cox: I’m doing fantastic. Thank you.

Stone Payton: Oh, man, I got so much. I want to talk about a ton of questions, but maybe to begin with give us a little bit of an overview. How are you out there helping folks, Michelle?

Michelle Cox: Yeah. So I work with executives, usually at director or above level and really looking at elevating their leadership. And I find that there’s a huge correlation to your leadership as well as your role. They go hand in hand. So if you’re looking to go to the next level, then it’s let’s start with your leadership. How are you leading.

Stone Payton: When you’re getting your arms around that and trying to help them think through it? Or I’m sure the answer is yes, but I’m going to ask anyway. Are you seeing some patterns, like what are some of the most prevalent things that you feel like are maybe are holding some of these leaders back?

Michelle Cox: I would say that one of the areas that I see the most is that the higher you go within an organization or and quite frankly, if you’re a business owner in itself, the that you aren’t receiving feedback, you get less and less and less feedback. And so you you lose that sense of awareness. Where do exactly do I need to work? Where do where do I need to grow and develop? What’s what is impacting my team? What’s impacting my peers? And that is a huge piece of it. You think you’re doing really good, and then all of a sudden it’s like, well, are you? Let’s kind of dig in and see, are you doing as good as you either think you’re doing or as other people are quote unquote, telling you you’re doing?

Stone Payton: Well, it’s an excellent point, because I guess many of us have heard the saying that it’s lonely at the top, but I guess the dynamics are such that just that’s just the way things are. It is lonely, at least in terms of getting candid, practical feedback that you can turn around and learn from and act on, isn’t it?

Michelle Cox: Yes it is. As an example, I spoke with an executive this morning and he’s like, yeah, I don’t really receive feedback anymore. And he he said to me, he was like, you know, I might get maybe you might want to say something like this or say something like that, but it’s not that elevated type of here’s a trend I’m seeing. This is what’s going to take you to the next level and having a different type of conversation with somebody at that level.

Stone Payton: So what is the key? And I you know, I certainly don’t expect you to try to reduce your work to a cosmopolitan article, but is is part of the key to to opening this vault up, equipping them to ask questions of the people around them in such a way and in such an environment that they will get that feedback. Or what’s the what’s the master key, you think?

Michelle Cox: Well, obviously hiring a coach like me is fantastic. Not to put not not to put a plug in there for myself now, but honestly hiring an external point of view so you’re able to get back because somebody externally is able to see the trends and see it, they’re not attached to whatever it is you’re doing. So they’re they’re the people that are going to provide you that type of honest feedback, because they have no skin in the game other than to make you successful and help you be successful. The second piece is Cases like you had said, asking powerful questions. If someone if you’re asking your team, hey, is there anything else I can do to help you if you’re stopping at that question when they say no, you’re doing great, but you need to take that question a step further. What’s one thing I can do that will truly support you in what you’re up to, whether it be your professional development goals, whether it be your, um, your personal goals, whatever that looks. What’s one thing? And usually when you’re asking that question, someone’s like, well, I could think of one thing that you can do to support me differently. So it’s starting to peel back the onion just a tad bit. And if they’re not providing you anything, keep asking, don’t wait. And don’t just look for your team or your boss. Look at your peers. Look all around you.

Stone Payton: The the first time a leader exhibits that behavior is probably. It might feel a little bit clunky, but I bet with a little bit of repetition, repetition, and with a and maintaining the discipline to make it as safe an environment as possible to have that conversation, I bet it is truly powerful and pays some real dividends.

Michelle Cox: It does, it does. And I would say that you’re you’re right. It is a little bit from an executive. When you first start having that conversation, part of it is prefacing, listen, I want you to be successful and I really want to set you up for success. And I’m not perfect. I have blind spots, just like you have blind spots, or anybody else in this world has blind spots. And so I really want to find out what my blind spots are so I can enable you. And when you make it about you, not about them, like, hey, you know, there’s that correlation. So I want to support you. And it’s also saying I’m going to have a vulnerable conversation with you. And really exposed myself to say, I’m open, I want to grow, I want to develop. And your feedback is helping me do that too.

Stone Payton: So what’s the backstory, Michelle? How did you get involved with with coaching?

Michelle Cox: You know, initially I was part of an amazing organization and they really focused on developing their leaders. Their their business model was if you take if you develop your leaders, they’re going to develop your employees. Employees are going to take care of your customers. And at the end of the day, that’s going to drive business results. So they really set up that structure where I was getting constant, constant development as a leader. And as the years went on, I was with the organization for 16 years and the initial CEO, he retired. And so when he retired, new CEO comes in, they have a new philosophy and you start seeing some of the structures start going like further and further away. So I decided to go out and find my own, let me find my own leadership development and growth. How do I help all the people I’m working with? How do I help my team the most? How do I continue to develop? And I was working with all executives inside our organization as well as outside our organization. So I found an executive coaching and leadership development. I had no intention of becoming an executive coach.

Michelle Cox: That wasn’t necessarily what I went in there for, which people always laugh at because I was like, I didn’t go in there saying, hey, I want to become a coach. And I was one of 20 people that was in that room that said, I’m not here to become a coach. I have no ambition to become a coach. And in that program, I had my own coach and I, my sister passed away three months into it and it really started shifting my perspective of how how you can support a leader, how you support somebody who is has a lot of circumstances going on, whether it be personal or professional circumstances and supporting them despite to move forward, despite what’s happening and really grow from it. And it completely shifted my perspective. And that was a turning point for me. So year in, I was coaching and I’ve been coaching for the last ten years or 11 years, actually just had my 11th anniversary and I’ve been on my own for over eight years now. So it’s it’s just kind of a marriage made in heaven here.

Stone Payton: Well, and you, you not only had to build out this practice and continue to hone your craft, but the. Oh, by the way, you got to learn how to run a business too, right?

Michelle Cox: Yeah, very much so. Very much so that that was definitely a learning curve. Definitely a learning curve for me.

Stone Payton: Was it tough in the early going getting the new work like finding the people or creating an environment where they would find you. I mean, I’m sure you’ve cracked that code in the last 11 years, but maybe in the beginning.

Michelle Cox: Uh, definitely difficult. I would say that for for me, I started building my practice while I was still in corporate, so it was in tandem. So I get them together and I because I was working with executives already, it was my niche that I hadn’t said, oh, I’m this is my niche at that point in time. But that was who I was working with. So when I was telling them what I was up to, they’re like, oh, I could really use a coach. And so it was sort of naturally being that some of the people I was working with professionally wanted to hire me for coaching and developing, and so that’s kind of where my practice was bred from and started building from there. Now, I won’t say it’s all sunshine and glory, right? It’s not all sunshine and roses. I and you know, and I’ve hired I’ve always throughout the last 11 years I’ve had my own coach, and so I’m ensuring that I’m okay. If I’m saying everybody can use a coach, I’m modeling that behavior for people I’m working with. So it and hiring another coach, like ensuring that I’m leveling up my skill set in marketing business. How do I go to sales? How do I go to market? All of those different pieces of the puzzle has really been key for me in order to grow my business.

Stone Payton: So over a decade in now, and I’m sure this has changed some over the course of you building out this practice. But what are you finding the most rewarding at this point in your career? What do you what’s the most fun about it for you these days?

Michelle Cox: Oh gosh. So my why I will say this my why behind working with executives is really clean. I want to create a trickle effect within organizations, within businesses. So if I’m working with an executive leader that what I’m teaching that person. They’re taking that and they’re pushing it down throughout their entire team, organization, what have you to their peers. And that’s my why. And that’s what drives me. And when I see an executive that’s moving forward, I see an executive that wants to get promoted. They get promoted. I see an executive that was working 80 hours a week and they’re like, Michel, I’m I’m no longer working 80 hours a week, and they’re down to a manageable time frame that they’re working. They’re taking vacations, and the other piece is taking care of themselves. I see so many executives that don’t take care of themselves and when I can, and they go hand in hand. How you take care of yourself is how you can take care of others. And ultimately, all of those pieces. Every time my client has a win, that’s a win for me.

Stone Payton: So say a little bit more about the what’s the right word? The the execution mechanism. Like how does the work take place? Is that a lot of one on one? Is there group work? Is there asynchronous work? I don’t know, maybe a little bit of all of it. Huh.

Michelle Cox: Well, I do all one on one in my coaching practice as it stands today. Uh, saying that there won’t be something different in the future. However, right now I found that there is a level of vulnerability and intimacy that comes when you are having that type of conversation with somebody, and you really want that person to open up, and you want to save space where you know that you can say whatever it is and that person’s not judging you. And that’s the environment that I create for my clients.

Stone Payton: Well, it’s incredible to me. I continue to find it fascinating. You know, we’ve been doing this coaching series for a little while now, and that does seem to be a theme of, um, creating a safe environment that is, uh, the level of trust that you have to create to, to provide for that vulnerability. Where you can really do that work is um, it strikes me that’s probably something you had developed well before you sort of went out on your on your own, but is are strategies and tactics and disciplines and those kinds of things. Is that part of why you chose to be formally credentialed and go through that, uh, that certification process.

Michelle Cox: With the International Coaching Federation?

Michelle Cox: Yeah, I wouldn’t say that. That’s the reason why, um, that I chose to get my credentials. However, for me, it was how do I ensure that I, I’m able to provide the best coaching possible and how do I continue to develop and all of those when I went out and got my credentials, you’re taking testing, you’re going through you’re having recordings evaluated. So you’re really going through a next level of development, even for yourself. And so that’s the reason why I chose to do it, is to ensure that I was able to provide my clients the best possible experience that they could have.

Stone Payton: So in the work, you know, you touched on early on when I was asking about kind of what it’s like the main thing that holds leaders back are you also, do you ever come across folks that are having a little bit of a challenge leading all these different variations in the same workplace? I certainly hear a lot about that. But is that is that real? Is that something that leaders are struggling with?

Michelle Cox: There are a lot of different variations. Yes there are. I mean, you think about there’s hybrid, there’s in-person, there’s there’s fully remote. There’s all sorts of different environments that are set up today. And so like physical location is one of the challenges, especially if you’ve never done it before. If all of a sudden you’ve been leading for the last 20 years in an environment that you’ve been face to face and now it’s 100% remote, and you would think that five years into being remote, that leaders have that skill set, but they don’t always they fall back. A lot of leaders fall back on. Well, this is what I know. And so I want my team together. I can’t get X if I don’t if I’m not in person, which or I can’t get Y, it doesn’t matter what it is. Don’t get me wrong, I love being in person. I love being able to see people in person. And I also think you can facilitate relationships. You can build a team, a cohesive team environment, even if you’re not. And so a lot of it is mindset and shifting that mindset.

Stone Payton: So you yes, you have these different environments. You’ve got another layer of this is, I’m sure, communication styles, generations. I mean, it’s a pretty it’s a Rubik’s cube. It’s not just a flat map, is it?

Michelle Cox: It is not. It is not. There are like so many different components go into being a leader, much like you said, generational leadership. Um, and a lot of that is, you know, we talk about communication, we talk about generation. And the interesting, most interesting part about it is if we think about communication or we think about generational leadership at the root of everything, it’s what type of relationship have I created with the person? How well do I know them? At what level do I know? How do they prefer to receive communication? How do they prefer to send communication? How do they prefer and really understanding who they are? What’s their what do they love that what are they passionate about and what the sooner you get to know that individual, that’s how you like. You get rid of the oh, they’re this generation or they’re that generation, and you start removing some of the the different challenges that you think that are sitting out there. They’re not really sitting out there. It’s just asking enough questions and getting underneath and building that relationship one on one with that person to know what the answers are. So you can work most effectively both ways, and it takes you to adjusting that. You can’t just say, this is how I do it, and this is the only way. As a leader, it’s your responsibility to adjust to your team as well.

Stone Payton: Okay, let’s talk about me for a minute. It’s my show.

Michelle Cox: No, sorry. I just went on and on. No, no.

Stone Payton: No, I’m saying that tongue in cheek, because as as I hear you describe this process, I’m kind of putting myself in the trying to in the shoes of a of a client. And I can see me working with you getting some tremendous insight. And then in a safe environment, being willing to take some risks, try some new things, and then and then go out and try on some of these new behaviors and then and then come back to you and, and share with you what I experienced. Um, but it also, it also strikes me as something that’s not just something I try on a Tuesday and then come back and all right, we got we checked that one off the list. Right? I mean, it’s a it’s an ongoing iterative process I’m sure.

Michelle Cox: Yeah it is, it is. And there’s multiple different practices that I’ll or actions and practices. And it’s like a layer upon layer building exercise. It’s not just a one and done. And a lot of times I will if you look at a person, how they’re doing something in their professional life, a lot of times they’re doing the same thing in their personal life.

Stone Payton: Ah.

Michelle Cox: And so when you start looking at the human combine and you really say, well, let’s just practice this in a safe environment at home. And they start getting reflections at home. They’re like, oh my gosh, I’m doing this at home. I’m doing it at work. It’s something that’s showing up everywhere. So it’s as soon as you start getting that awareness level and all of a sudden it’s like, okay, let’s practice something new and you’re able to practice in a safe environment and build that muscle and keep building it. That’s where it becomes the expertise.

Stone Payton: Well, and I’m sure just a little bit of forward progress starts to build some, some confidence and build on itself. I think that I think that’s marvelous. You just got to go in. Sounds like eyes wide open knowing that, you know, we’re not going to be hitting three pointers right out of the box here all the time.

Michelle Cox: Yeah, I mean I look at it in the fact, um, okay, what are the wins? And they may be small wins, but we actually celebrate and acknowledge the small wins along the way. So even as we have momentum here, you are saying, okay, so I’m throwing the pass to the ten yard line. I got the ten yard line. Now I’m throwing it to the 20 yard line. I’m getting there too. And so when you hit the touchdown, it’s that a much larger celebration. But you’re seeing your progress every step of the journey.

Stone Payton: And I absolutely do not want to dismiss this idea of, um, I guess my phrase for it back in the day was capability transfer. But you mentioned a ripple effect or the trickle down effect, if you can have that kind of impact with me as a leader of a, you know, reasonably successful media company. But then I go, you’re not just helping me if I’m engaging in those behaviors, exercising those disciplines. There really is an ongoing, uh, continuous effect throughout the organization, right?

Michelle Cox: There is. And even if you think about the next generation, the next level of leaders that’s coming up. If you if you’re an executive and you’re you have a team underneath you and you’re coaching your directors and then you’re coaching your that directors, coaching their managers and so on and so on and so on. Ultimately, every step that that that person will take, they’re going to take what they learned and take it to the next level that they go take it to the next organization that they go. And so it really does cause that ripple effect.

Stone Payton: So hobbies, interests, pursuits, passions outside the the scope of your work. Anything you nerd out about that’s not this.

Michelle Cox: Uh, well, yes. I mean, I’m a runner, so that is definitely, you know, and people think, oh, that’s exercise. But for me, that’s like my that is like my little, like meditation. That’s my place that I love getting outside. I love being able to I live right on the river here in Milwaukee. That is a big one. I golf, I golf, albeit it’s it’s awful golf but I love it. I mean nobody’s going to want to be I feel bad for the people behind me. It’s not a pretty pretty sport for me. But I love it. I love the peacefulness. I love the quietness. I love the guess what? It’s it’s not about anybody that I’m I’m having to rely on. It’s just kind of a place that I can just go and be, and I don’t have to do anything else and just enjoy it.

Stone Payton: Oh, I am so glad that I asked. I, I asked a gentleman the other day on the air and and we found out he played the bagpipes. You just never know what you learn about somebody when you ask him about that.

Michelle Cox: That’s amazing.

Michelle Cox: My uncle is a big pipes and I’m always like, wow, that’s that’s impressive. It really is.

Stone Payton: But you know, you touched on taking care of your self and to my way of thinking, you engaging in these activities outside the scope of your work is an expression of taking care of yourself. And I guess my personal experience has been, and maybe you would echo this. I really think for me, hunting and fishing and traveling and boating, when I go out and do that, I honestly feel like if I give myself that space, I feel like I come back a better practitioner and better equipped to serve my clients.

Michelle Cox: Absolutely, 100%. And I think that there is a misconception of that, like, oh, I have to push forward. I have to push through, I have to work. If I don’t work, then I’m going to come back and there’s going to be a million things that I’m going to have to take care of. But the thing is, sometimes you have to slow down to speed up.

Stone Payton: So what would you characterize as, um, signals for someone to what would they be seeing, hearing, experiencing where they ought to take a step back and say, hey, maybe I really ought to explore this idea of engaging a coach. Are there some some, like, telltale signs or. Yeah. Hit the brakes a minute and at least consider having a conversation with somebody like you.

Michelle Cox: Yeah, I would say this.If you have if you if you’re getting passed over for promotions, that’s the time to say, oh, shoot, I might have something that I actually need to work on. And that’s where I need to go out and see if there’s somebody that can support me and see if there’s some blind spots that I have, or if you’re losing passion behind what you’re doing and how you’re doing it. Go out and find a coach. There’s a reason why you’re losing your passion behind it. It may be that what you valued ten years, 20 years ago isn’t the same thing that you value today. And what your aspirations are look different, so explore that. And the third thing I would say, if you’re working a crazy amount of hours, if you if you find that you’re not able to depend on your team. If you find that your results aren’t where you want them to be, and you find that you’re doing a lot of the work, and your team isn’t like you’re doing the work of your team, that is also a red flag. Go hire a coach. Let them help you through that process of it.

Stone Payton: Michelle, what’s the best way for our listeners to continue to tap into your work? Maybe have a more substantive conversation with you or somebody on your team. Let’s leave them with some coordinates.

Michelle Cox: Yeah, absolutely. If they anybody can go to my website. Michelle L cox.com. And they can book a call with me. See more nuggets that come out. Linkedin is an amazing place to come out there. I post pretty regularly that a lot of thought leadership different articles. So another good place. And again you can find me to book a call there too.

Stone Payton: What a delightful conversation Michelle, I find you so engaging. I find your perspective inspiring and it makes me want to kind of reflect on my own leadership, which hey, look gang, if you want to get a little bit of free insight and wisdom, get yourself a radio show. You can talk to some really smart people. But this is I have thoroughly enjoyed the conversation. You’re clearly doing important work and we sure appreciate you.

Michelle Cox: Thank you so much. This is amazing. I think you’re doing a very important work as well. So it’s right back at you.

Stone Payton: Thank you. Alright, until next time. This is Stone Payton for our guest today, Michelle Cox and everyone here at the Business RadioX family saying we’ll see you in the fast lane.

 

BRX Pro Tip: Donald Miller’s New Book, Story Brand 2.0

March 13, 2025 by angishields

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Stone Payton: Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, Donald Miller has a new book out, Storybrand 2.0. What do you think, man?

Lee Kantor: Well, I just got a hold of the book. It’s really a great update. I’m a big fan of the Storybrand model. I think it’s very relevant in today’s world where stories are so important. And at Business RadioX, that’s what we spend our time doing is telling stories. For those who aren’t familiar with the Donald Miller’s kind of thesis, he argues that the framework, his framework, business owners can create clearer, more compelling marketing messages, and that those messages are going to resonate with the customers, which will in turn drive more engagement. The Storybrand approach, they do a great job of just taking kind of a complex… People get in their own way when it comes to telling their own business story, and he helps kind of simplify it and makes it easier for you to have, kind of, soundbites and little snippets to communicate kind of what the core values and what the mission is of your business.

And some of the key, kind of, foundational elements of the Storybrand theses is number one, making your customer the hero, not your brand. He sees this as a mistake that a lot of businesses make. They’re talking about themselves. We’ve been around for a million years. We’ve done all this. We’ve done all that. That’s not what you should be talking about. You should be talking about solving the problem that your client or prospective client has. The client has to be the hero. You’re just there to kind of guide the customer to the outcome they desire. So, don’t talk about yourself. Talk about the pain that your prospective clients have and how you helped solve that pain. That’s relevant to them. They’re looking to get an answer and solve a problem. You’re just there to help them do that. You are not the star. They are the star. You are kind of, he likes to call it, the Yoda or the guide that’s helping kind of sherpa your client to the outcome they desire.

And then, the last thing is when you’re describing what you do, paint a clear picture of the positive outcomes that result from engaging with your brand, not you again. You’re talking about all of the great work that you do and have helped your clients get to where they want to go. That’s the stuff you have to talk about. You talk about how you help them achieve whatever it is they were trying to achieve.

And an exciting new element to their offering is they have an AI component now where they’ve taken a lot of their best practices and their learnings and put it into an AI engine, and that you now have access to, and you can kind of play around with it a limited amount. If you’re interested at Storybrand.ai, Storybrand.ai, go there, plug in some of your basic information, and then they’ll help you kind of craft some messaging, and you can kind of take it for a test drive and see if it’s the right fit for you.

BRX Pro Tip: 3 Reasons an Owned Audience is Better Than a Rented One

March 12, 2025 by angishields

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Stone Payton: And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, we’ve spoken about an owned audience and the virtue of an owned audience, but dive into that a little bit more.

Lee Kantor: Yeah, I see more and more people kind of playing on these platforms and getting big numbers of followers – the TikToks, the LinkedIn’s, the, Facebook’s, Instagram’s, the YouTubes, all the different places people are going to build an audience and get subscribers. And all of that is important. And people should spend time and energy doing that. But it is even more important to take some of those people that are finding you on these third parties and move them into your own kind of world. You have to own the audience. You have to be in control of how often you communicate with them. It is just critical. As you grow your business and your brand, you have to be able to move these people out of those third-party apps and into your own world. So, do whatever you have to do in order to do that. And here’s a couple of the reasons why you should consider that.

Number one, direct communication with an owned audience. You have direct line of communication to your most loyal followers and fans. That is critical. These algorithms change constantly. One minute, you could have a lot; and tomorrow, you can have none. So, you have to take control of this, and be proactive, and move people off of these platforms into your own world.

Second, there’s just greater control and stability. Like I said, these platforms are constantly changing their algorithm because their business, you are the product in their business. The fact that you can build an audience is good for them because then, they can put ads around it, and they might compensate you pennies but they’re picking up dollars from this. So, you’re at the mercy of their changing algorithms. Whatever suits them, they will do. They do not care about you and your audience, no matter how big it is.

And then lastly, while building an owned audience takes time, it’s more sustainable in the long run. Sure, it’s more work. You’re going to have to… You know, you’re doing the work on these individual platforms to kind of attract an audience, but you have to spend some time in creativity in pulling that audience into your own world. Then, you will, then, be able to reduce your dependance on paid advertising to reach your own audience. You’re going to have lower costs, ultimately, associated with kind of constantly adapting to whatever platform change happens, and it’s going to increase the lifetime value of your audience members and your business. The more people you’re able to put into your own kind of database, the more valuable your brand and business will be, and you’re not going to be reliant on any third party.

And that includes Business RadioX. If you have a show with Business RadioX, you should be moving the people who listen to your show into your own world. You should be moving all of the guests and all of the people that are part of the process of being part of Business RadioX into your own database. That’s for your own good. That way, you have control.

Brent Rittersdorf with High Caliber Realty

March 12, 2025 by angishields

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Brought to you by Diesel David and Main Street Warriors

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Brent-Rittersdorf-bwBrent Rittersdorf is and has been the Managing Broker of High Caliber Realty since 2015. His professional background in Real Estate and previously the hospitality industry by working in Corporate and Franchise Operations has been helping people and teams make wise decisions that produce favorable results for over 25 years.

While many people enjoy meeting people at a local Pub conversing over a beverage, Brent has always preferred meeting people by being the guy who pours you the beverage, hence his enjoyment of speaking, presenting, and MC Ing events in front of groups of people of all ages and size.

Brent has made countless presentations for many groups including Restaurant Operators, Franchisees, Entrepreneurs, Local City Parks and Rec, Business Associations, and even Officer Candidate School.

His message of Purpose and going 10 for 10 by illustrating a basketball story resonates with everyone, and whether the takeaway is learning about your purpose, having an aha moment on one of the 10 shots, or even buying a t-shirt, everyone walks away with something. 10-fo-10-logo

Brent has grown his business in Real Estate by being heavily involved in the community, leading and participating in the Business Associations particularly in Marietta and Kennesaw, which he resides in.

Brent’s purpose in Real Estate has always been to help you and your friends make wise decisions in Real Estate that produce favorable results, and now, he has expanded his purpose to simply help you make wise decisions that produce favorable results, by going- 10 for 10.

Connect with Brent on LinkedIn and Facebook.

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Woodstock, Georgia. It’s time for Cherokee Business Radio. Now, here’s your host.

Stone Payton: Welcome to another exciting and informative edition of Cherokee Business Radio. Stone Payton here with you this morning, and today’s episode is brought to you in part by our Community Partner program, the Business RadioX Main Street Warriors Defending Capitalism, promoting small business, and supporting our local community. For more information, go to Mainstreet warriors.org and a special note of thanks to our title sponsor for the Cherokee chapter of Main Street Warriors Diesel David, Inc. please go check them out at diesel. David.com. You guys are in for a real treat this morning. First up on Cherokee Business Radio, keynote speaker, group facilitator, realtor, Mr. Brent Rittersdorf. How are you?

Brent Rittersdorf: I’m doing great. Stone. Thanks for having me this morning. It’s a beautiful morning out and I’m really looking forward to being a part of the show today.

Stone Payton: Well, it’s a delight to have you in studio. I got a ton of questions, Brent. All right. We probably won’t get to them all, but maybe a good place to start would be if you could share with me and Joshua, who’s also in studio with us. We’ll meet with him in a little bit. And our listeners. Mission. Purpose. What are you really out there trying to do for folks, man?

Brent Rittersdorf: Well, I got this keynote. I started creating it a number of years ago, actually. It was the head of had the privilege of being the president of the Marriott of Business Association. And they always have a theme of the year. And I had this theme. It was called purpose. And I started thinking about how I’ve always enjoyed speaking in front of groups of people, and I started thinking about this whole purpose message, and I came up with a linked a story from when I was in high school, believe it or not, to create a keynote speech called ten for ten How the Foulland Can Change Your Life. And it’s all about purpose and all about achieving your greater purpose. But the the t up is purpose is kind of a awkward word if you if you think of it. Because if you were to go to we probably how many you’ve probably been to what a thousand keynote speeches in your life.

Stone Payton: Yeah probably.

Brent Rittersdorf: Probably right. And you, if you heard a thousand of them, 999 of them are going to slide the word purpose in there somewhere. You know, they got to check off the box. It’s going to be in a PowerPoint slide. And then, you know, it’s almost it’s almost kind of like a, you know, you know, tee up this Oprah moment. You got a purpose and you got a purpose and congratulations on your purpose. Everybody’s got a purpose. Right. But what does that mean. You know, and when you start thinking about it and you start asking, people just go up to somebody and ask them, say, hey, what is your purpose? I don’t think a lot of people really know how to answer it. And so the whole ten for ten thing kind of came out of this story from when I was in high school about your purpose is your life, but ten for ten is how you achieve it. And so we kind of have some fun with it. It’s all it’s about basketball. I bring a portable basketball goal to the keynote speech and we we emulate what ten for ten is. Um, let me tell you what that is. Yes, please. All right. Well, when I was in high school, uh, I got to play on the varsity basketball team, and, of course. But I grew up in Maine, so I don’t know if you’ve ever. Have you ever been to Maine before?

Stone Payton: I went to a fishing camp there one time and had a blast, but I did not play any basketball.

Brent Rittersdorf: Okay. Yeah, well, Maine’s a Maine’s, not Maine’s. You know, it’s way up there. It’s a different part of the country. A lot of people have never been. It’s only got about a million people in the entire state. And I grew up in a small town in Rockland, Maine. It was a fishing village at the time, only about 9000 people. Um, you know, cue up the movie Hoosiers, because it’s a small town and it’s all about small town sports. And I got a chance to play on the varsity basketball team, and I was. I was like, the 11th man. I was like, the 12th man on the team, you know? So I wasn’t a starter. You know, I wasn’t anything, anything spectacular. But I was able to get on the team and we had this drill that we’d have to do every night before we could go home from practice. And that was make ten free throws, but not ten free throws, ten free throws in a row.

Stone Payton: Oh, my.

Brent Rittersdorf: So like if you got to shot number Josh, if you got to shot number seven and you miss.

Joshua Kornitsky : You start over.

Brent Rittersdorf: You’re going back. Going back to one right?

Joshua Kornitsky : I’d be there all night. Yeah.

Brent Rittersdorf: Well and that’s kind of what we felt like because, you know, in high school, you know, it’s 9:00 at night. You’re the last people in the gym, you know, you got to go home. You’ve got, you got you still got homework to do, and you got all this stuff that you got to do. And so the pressure’s on to make these ten free throws?

Joshua Kornitsky : Sure.

Brent Rittersdorf: So as a result, though, we ended up becoming very good at our free throws. And you know, everybody’s got their 15 minutes of fame. And my senior year in high school, we went to the Eastern Maine State of Maine basketball tournament, got to the semifinals, went out to a big league team, came back. They they tried to they tried to beat us. We get done with the game I get done. And and the coach is like, hey Brent, you know what you just did? And I said, well, we won. We won the game coach. We’re going to the finals. He goes, no, they put you on the line ten times and you made all ten free throws. You went ten for ten.

Joshua Kornitsky : That’s awesome.

Brent Rittersdorf: Yeah. So it was one of those little small town, you know, stories that, you know, even today, if you’re in the right, you know, group of people, the people remember those sets of games because that’s what’s important. You know, in a small a small town, you know, high school sports. And it became a, you know, I kind of buried it because when you get out of high school, everybody’s telling you, like, you know, forget all about that.

Brent Rittersdorf: Yeah. Go, go work hard. Right. Go make money. Go be happy. Go live your life. And. And I realized that over time, you know, we all do this stuff we call work, you know? And we’re supposed to make a lot of money, and we’re supposed to be happy. But I don’t come back to that question is when you ask people what their purpose is, it doesn’t connect because in order to really think about what your purpose, you have to think about what is it you really love to do, and know that you’re going to work hard and then have faith that the money will come. So this whole ten for ten on purpose thing is sort of flipping the script of understanding what it’s all about. And so I resurrected ten for ten. I named all the shots. So every shot has its own name.

Stone Payton: Oh sweet.

Brent Rittersdorf: Right. And so and it’s all about, you know, these shots kind of mirror your life. And so when you’re thinking about your purpose and you’re thinking about how you’re going to achieve it, you know, this ten for ten journey, we are going through it all the time and it almost becomes its own little language, if you will, like, you know, hey, I’m on. You know, yesterday was a lousy day, and I’m on shot number three. You know what the hell shot, right? And so they’re all. So all these shots, one through ten, all have their names. Everything from shot one from hopes and dreams all the way up to shot ten, which is cash money. And when you think about your life and all the things that you’re trying to do in it, these ten for ten, you know, these are just experiences along the way and it’s easy to win, right? When you make when you make a basketball goal, it’s like, that’s awesome. And everybody loves to win, right? But when you miss and you got to start all over and what is a miss look like. You know, I mean I mean people lose their job. You know, someone gets divorced, you have a breakup, you lose a client. You know, I saw real estate. You know, maybe the house doesn’t sell as fast as you want it to sell, you know, and the sellers are antsy, you know, like, when is, you know. So these are all these little misses along the way. And this is what ten for ten can teach you is it teaches you how to win, of course, but it also teaches you how to handle the setback of the emotion.

Joshua Kornitsky : Wow.

Brent Rittersdorf: What it is, is. So that way when you’re experiencing it, you’re like, all right, this is where I’m at. I know what I need to do, and I’m going to I’m going to push back forward through it. And so and all the shots have lessons. There’s lessons of practice. There’s lessons of promise. There’s lessons of accomplishment. And it’s just been a ton of fun to be able to do. And I you know, I got actually got the ten for ten brand registered trademark last year.

Joshua Kornitsky : Wow.

Brent Rittersdorf: Um, I’ve got the keynote. You got some handouts in front of you. I’ve got some hats, I’ve done some shirts. I’ve, you know, spoken about it in local local groups and, you know, just waiting for that one company that says, man, I want this message of purpose for my entire company to go out and travel around and teach them about purpose, because everybody can learn something from this.

Stone Payton: So the initial mechanism then for introducing this is right now speaking and promotion, just kind of getting the word out there coming on premium radio shows. Yeah.

Brent Rittersdorf: Premium definitely. We got we’re on Business RadioX. Come on. What are you talking about?

Stone Payton: But. But the ideal, the to dive into the work that that you intend to do. You want to be in that corporate environment, helping large and small and medium sized enterprises leverage these ideas?

Brent Rittersdorf: Yeah I do. And, you know, my purpose is always my purpose is to help you make wise decisions. And so when I’m selling real estate, I want you to make wise decisions in real estate that produce favorable results. But this is what this has evolved to over the years is I really feel like that I can share and teach people how to think and how to grow their career. And, you know, and it doesn’t matter whether you’re in a corporate W-2 job and you’re trying to, you know, you’re emerging professional, or maybe you’re an entrepreneur and you’re trying to figure out how to grow your business, or you’re just trying to raise a family. I mean, there’s all kinds of these shots have can emulate where you’re at. I even spoke to a group of, um, OCS officer candidate School for for the Army. And, you know, these guys were a year through almost a year through their entire school and we focused on routine, which is shot number four for them so that they could balance their lives with their, you know, giving to their country and giving to their family and then also doing their jobs as well. So it’s anybody can learn from it. So it’s been it’s been a ton of fun and I enjoy speaking in front of people. Everybody has to have like an outlet of what they do. Some people like to play golf. I like to speak in front of people.

Stone Payton: So at this stage in the development of all of this, what’s the most rewarding for you? What’s the most fun about it these days?

Brent Rittersdorf: Yeah, the most fun about it is every time I get a chance, like last week, I got a chance to speak to the Paulden Chamber of Commerce. And every time you get, you get to speak in front of a group. You you get the opportunity to watch people in the room of how they’re doing. So they’re either they’re either on their phone, you know, looking you know, as we you know, you’ve been to a thousand keynotes or everybody’s on their phone or they’re listening to you and they’re watching what you’re doing. And that’s that is so rewarding when you’re able to get up in front of a group of people and you have 99% of the people in the room actually just watching you and not, you know, being distracted by something else for, you know, 20 minutes of their life.

Stone Payton: So let’s map out what an engagement like you’re describing with an organization might look like. So I can envision maybe they do bring you in to kind of stoke the fires in the beginning, but then you’re talking about doing some real workshop facilitation kind of work or walk us through that.

Brent Rittersdorf: Yeah, you could take this program. You could take ten for ten, and it could be a 30 minute keynote, light hearted keynote. And just to kind of get the message across, you could do it. You could take it and make it into an hour keynote where you brought somebody up from the group, and everybody got to take a shot that emulated one of the one out of ten shots and expanded into an hour, but then you could take it and turn it into a half day workshop, maybe even a longer full day workshop where you break down every one of these shots so, you know, hopes and dreams is shot number one. Right? And when you’re thinking about your purpose and how you’re, you know, and we can talk about that in a second as far as defining and identifying it because it’s there’s three elements to purpose. You have to be able to define your purpose. You have to be able to identify your purpose. And then you got to be able to achieve it. And I think that’s really the big disconnect when people start thinking about, well, what’s my purpose? They want to be simple about it. Right, right. So we could talk about it in a workshop of something as simple as, like, all right, we’ll set you up is, you know, the purpose of things are singular, right? We want to make things very easy in our life.

Brent Rittersdorf: So, like, the purpose of a microphone is so you can hear me, right? So because if I step over here and I talk, right, you’re not going to be able to hear me in front of the microphone, right? Right. You can do the arm thing. Bring me back right in front of the microphone. But when you start talking about a person and you say, what’s your purpose? It’s like, whoa, you know, I got all this, you know, I got to work. I got, yeah, I got spiritual, I got my, my, my family. And how do you make all that happen? And so you start thinking about how do you define it. And, you know, and we talk about that and we start talking about how to identify purpose. And I talk about that at length. And I actually use my my dog Bronson as a story. We can talk about that later if you want. But once you understand the mindset of it, you could take each one of these shots, start with hopes and dreams and break down. What? What is that shot really mean, and what does it mean to you? And then actually have time where people can say, all right, well, what is your hopes and dreams? You know what you know? What are your dreams and understanding and getting past the mindset of, well, most people never even get to live their dream.

Joshua Kornitsky : Yeah, sure.

Brent Rittersdorf: You know, and that’s that stinks. I mean, it’s like you should be. Everybody deserves to be able to have a dream. But then the hope part of it is, is if you never step up to the line and actually take that first shot, whose fault is it? The person that never gave you the chance, or the person that’s looking back at you in the mirror to go for it so you could spend all this time and every shot you could talk about that. You know, there’s you know, the shot number two is the good luck shot. So you know, again, that’s, you know, half the people in your world want you to succeed. Good luck. Half the people in your world want you to fail or assume that you will. Good luck. You know. And so you can talk. You can talk about all these shots and. Right. And they all have these different meanings. And so you could go into a workshop where you break it all down. And everybody, everybody’s been on one of these shots at one time or another. Chances are you might be, you know, you might say, well, this is there’s 2 or 3 on this board that resonate with me right now. And you know, man, if you’re like, if you’re a professional and you’re in middle level management and you want to get that promotion to VP or something, you know, what are you doing to work on your, your, your craft and your practice and your promises to yourself to make these things happen so that you can get promoted? Or are you going to just play the the role of the a victim. When a peer gets promoted and say, well, that’s, you know, that’s not my fault or my boss is a loser and you blame all these people around you versus looking at yourself and saying, what do I need to do different in order to take this as a true miss and go back to shot number one and go back and get and get to where I want to be.

Stone Payton: So when it comes to you landing this work, how are people? Are you envisioning how people are going to find you? How are you going to find them? Like, have you cracked the code on the whole sales and marketing?

Brent Rittersdorf: I’d say the code is the code is still spinning a little bit. I, I keep, you know, my, my definition of purpose is love what you do so much that others will want to participate. So I’m in that moment where I just love what I’m doing so much and just looking for the opportunities to speak in front of people, whether it’s, you know, in a room or on a podcast to talk about the word so that others will say, hey, I want to hear more. I do, I am in the process of writing the book.

Stone Payton: Oh my goodness, of course. Yeah, because you don’t have enough on your plate.

Brent Rittersdorf: Yet, right.

Stone Payton: So write a book.

Brent Rittersdorf: I know, so I’ve got the brand, the brand is built and the publishers even said he goes, most people write a book so they can create a brand to go out and speak. He goes, you’ve done it. You’re already speaking and created the brand. And now the book is sort of the final touch. And I’m I guess I’m in in the mindset of that. It becomes a tool to, to hand to somebody who’s a decision maker for a company to say, yeah, he’s a he’s a published author on this and must be an expert because he’s got a book. So I don’t know. But that’ll be a great accomplishment for me to get that. I’ve got the website, so you know that. And the website encompasses, you know, the speaking side of me, the networking event that I host, my real estate side so people can find me all in one spot and and then ultimately after that, it’s just, you know, probably working with the publishing company to, you know, create that marketing. So I’m out in front of those decision makers.

Stone Payton: I have to I have to think that getting that kind of work, that corporate work, whether it’s a speaking engagement or the facilitation workshop, I would think that you would have to endure a great deal of trust with those decision makers very early on. And I bet you’re already experiencing that. Can you speak to that a little bit?

Brent Rittersdorf: Well, the decision makers, it based on my experience, you know, they they’ve got a they’ve got a budget. They, they’ve you know, they’ve got the money to spend. They can they can put the program together. But they also want to make their boss look good, and they don’t want to look bad in front of their boss as well. Right. So they they are going to be very cautious as to who they’re going to put on that stage. So you’re right, that trust factor is going to be a part of it. Um, there’s going to be that credibility. They’re going to they’re going to they’re going to be looking for that instant credibility. So like, oh, you do have a book. Oh, you do have a brand. Oh, you do have merchandise. Oh you do. You have spoken in front of other groups and ultimately, you know, I guess you know, I’m on shot one hopes and dreams. I need that one person to give me a chance, you know, to put me in front. So then I can say, well, I have spoken in front of these groups and this company and this person, you know, up until now, I’ve just sort of joked and it’s fun to joke about it because I’ve never been on Fox, I’ve never been on CNN, I’ve never been on, you know, in a movie. I’ve never I’m not I’m just a regular guy.

Brent Rittersdorf: Not yet, not yet, not yet. But, you know, that’s the thing I love about this message is, is that chances are anybody that’s sitting in a corporate room or room of sports players or trying to go to college or kids or entrepreneurs, they’re just regular people, too, trying to make a living. And just so many people go through this experience of life and they don’t have a purpose and they’re not happy with where they’re going. And, you know, for me, if I can change some of that, that’s just awesome. That’s just awesome. So I’m cool with being the regular guy. I was the backup in high school, you know, on that basketball team. You know, if that’s where I’m supposed to be the backup, you know, and and help people realize that, then that’s fine too. You know, and it doesn’t matter how I get there. You know, it’s all good.

Stone Payton: Sure. So tell me a little bit about the speaker, author, community. Have you are you finding that you do, if you look for it and take advantage of it, have the benefit of one or more mentors cheerleaders to kind of help you navigate this terrain because some of them have done what it is you hope to achieve, right?

Brent Rittersdorf: Yeah, a lot of them have. I mean, there’s some out there, there’s people that have come up to me and said, oh, you can you can make do all this kind of money speaking in front of a group. And honestly, I’m, I, I can’t I have not envisioned that. I’ve not thought about that. I’ve just been focused on creating a killer keynote and a killer brand that hopefully the rest of it will come The the the publishing company that is working with me on the book, its Ripples Media. They’re out of Atlanta. They they have been great because I have met a few people that have just tried to take your money. Um, yeah. You know, and coaching and all this and it’s, you know, and it’s, you know, it’s it’s, you know, shot number eight, you know, uh, is key to kicking the ass. You know, you write a check for coaching, and they just take the money and walk away and you’re like, wow, I gotta start all over again here and sell another house so I can fund this thing, right? Uh, but, you know, talking to different people with this company, the Ripples Media company, they have been excellent because they’re like, we’re going to help you write this book.

Brent Rittersdorf: And our job is not to get the book written. It’s to sell the book. We’re not. We want to we want to sell the book. So we’re going to take the time and make sure it’s right. And then when the book is done, we’re going to help put you in front of different people so that you potentially could help give you opportunities as well. So I really feel good about that particular, I guess, partnership and collaboration. And I feel like there’s somebody that’s truly willing to help. Um, the some of these other organizations you go into and you really, truly do feel like it’s kind of a good luck moment. You’re not really sure who’s there to help you and who’s there to just assumes you’re not going to make it. So I’m taking it, maybe slowly at first to make sure that I get the right people, you know, in my court, so that once this stuff is all done and we start meeting other people, that we’ve got a product that stands on its own.

Stone Payton: Do you find that engaging in this work, trying to serve people in this way, is also helping you grow personally, and even making you a better managing broker in the realty world? You got to be gaining. You’re winning all the way along, aren’t you?

Brent Rittersdorf: Yeah, the. Absolutely. Because if you’re doing something that you truly love to do, right, Everybody else. People want to participate. So they so people who are clients who have helped them buy and sell homes and then they hear this message, they’re like, this is really cool. And they want to be a part of it, and they’re cheering for you and they want to make it make it better. And as it relates to the business side of the of the real estate thing, there’s a couple of things. One, you know, I need to have a budget to be able to do all this ten for ten until it becomes self-funding. Right. So the more the more successful I am in the real estate side, then there’s more budget to fund, you know, the ten for ten project. So that’s important. But the the real estate side of it as well is all these things as far as practicing and being staying on top of the education in your industry and on top of trends and what’s going on and helping a client, whether they’re looking to buy or sell or, you know, work on their investment portfolio or commercial lease, all those things are real important for me to, to to be able to dial in the details because the details are really what matter. Right. That’s shot for routine shot. The details matter if you’re not practicing your details and practicing, and you never want to practice on your clients, right? So you want to be practicing and learning the different all those different details along the way. So when when it counts, you know, you’re you’re landing the plane, if you will, and you’re getting the keys and cash day and your clients happy, you’re happy and you’re, you’re moving on to the next client and helping them.

Stone Payton: So passions, interests, hobbies, pursuits outside the scope of the realty or the speaking work, anything you nerd out about that’s not this kind of stuff.

Brent Rittersdorf: You know, I wouldn’t say I would say nerd, but no, I like mountain biking. That’s a ton of fun. That gives me the opportunity to get outside and just clear the head. Yeah, I wouldn’t say I’m not a pro or anything like that. I mean, most of the time both wheels are on the ground. Uh, occasionally I’ll get a little bit, uh, you know, aggressive and see what happens. But when you’re out on the trail, you’re taking your mind is clear. Your, your you’re enjoying what you’re looking at because you’re out in the woods or out in the field or on a on a trail. And you’ve got to keep your mind clear and open to enjoy it. But you also got to keep your mind on the fact that, okay, there’s trees, there’s rocks, there’s roots. And so if you’re not paying attention, you’re going to fall, you’re going to crash, right? So it really gives you an opportunity to just completely clear your mind and enjoy what’s going on outside. And so I enjoy that a lot. I do enjoy doing some traveling. And my parents, they live out in Phoenix, so I’ll go out and see them a few times a year. I got I got a couple of cousins that live down in uh, down in South Central America. So that’s fun. And, uh, yeah. So I try to take 2 or 3 trips a year and do that stuff as well.

Stone Payton: Oh, great. I’m glad I asked. Yeah, you can learn a ton about somebody when you ask about those.

Brent Rittersdorf: You ask about it. Yeah. Central America on the Pacific coast has the most incredible sunsets.

Stone Payton: Mhm.

Brent Rittersdorf: Beautiful. Oh yeah.

Stone Payton: Hey listen before we wrap, I would love to leave our listeners with a pro tip or two uh, around just you know like this whole ten for ten idea. And look, gang, the number one pro tip is reach out and have a conversation with Brent. Bring him in to visit with your group. But to keep them sated between now and in that conversation, let’s leave them with a little something to to chew on.

Brent Rittersdorf: Yeah, yeah, I would say a couple of things as it relates to one that relates to purpose, and then one that relates to this art of ten for ten, you know, take some time and think about the word purpose and what it means to you. And maybe at night, you know, when I when I get done at the end of every, every presentation, I always challenge the listeners to go home before they go to bed is to write down what they think their purpose is and, and just and spend a couple of moments in quiet, um, and look at that person looking back at you in the mirror and think about what your purpose is. And if you’re your purpose is centered around just working hard to make money, to be happy, and you’re struggling with answering the question. Think about it as are you doing what you love to do and the work will come as a result. That’s probably harder than you’ve ever worked before, and then you have faith that the money will come on the backside. And I think you’ll find that you’ll have a you’ll have a better understanding of how to answer that question. And then as you jump into the ten for ten on how to achieve it, start right there at hopes and dreams. And if you if you’ve got something that you’ve been wanting to try to do and you haven’t been doing it, is it because someone you just want someone to give you a chance? Or is it because you you’ve been afraid to just try? And if you think about those two things, that’ll get you really a long way onto achieving your purpose. And like I said, I could talk about it for hours.

Stone Payton: Yeah, I believe you. And I could listen to it for hours. And it sounds like marvelous counsel. All right. What’s the best way for our listeners to tap into your work? Stay connected. Let’s leave them with some coordinates.

Brent Rittersdorf: Yeah. If you my website be rittersdorf comm. Uh, you can go there. You can go. You can type on Instagram. There’s not a lot of us. There’s not a lot of there’s not a lot of those. Um, you can you like. So Instagram, Facebook I’m on there too as well. So I’m on the I’m on all the typical channels LinkedIn you can, you know, feel free to friend me. Um, you know, go on to go on to the Merit of Business website. You can look at, look for our weekly networking event and just come on down. We’d love to have you.

Stone Payton: Fantastic. Well thank you. That was an inspiring and invigorating conversation. Hey, how about hanging out with us while we visit with our next guest?

Brent Rittersdorf: Is that okay to do that? I’d love to do that. Absolutely outstanding. I’m here. I’m here for the long haul.

Stone Payton: All right. Next up on Cherokee Business Radio this morning, please join me in welcoming back to the Business RadioX microphone. Joshua Kornitsky. How are you, man?

Joshua Kornitsky : I’m doing great this morning. Stone, how are you?

Stone Payton: I’m doing well. Did you learn anything out of that last segment?

Joshua Kornitsky : Uh, more than anything, what I learned is having a difficult last name makes it hard for people to find you. But the the ten for ten really, really resonated with me. So I’m really excited to learn more about it and I can’t wait for the book to come out.

Brent Rittersdorf: Awesome. Thanks.

Stone Payton: And we all know this guy, this Pharrell Middleton guy that is like the mega connector of Cherokee and Cobb County and probably places well beyond. So I’m glad he got us all. Got us all together. Uh, remind us if you would. Joshua. Uh, what? I won’t ask, I won’t, I won’t put you on the hot seat. Say, what is your purpose? But I will say, what are you doing out there? Doing for folks, man?

Joshua Kornitsky : Well, I’m I’m truly fortunate because I’ve had enough time and and have learned what my purpose is. But I learned that through an enormous amount of spectacular failure. Um, it’s the only way we can learn. My father taught me that right out of the gate. Um, what I do to help the universe is I’m a professional implementer of a business operating system called EOS, the entrepreneurial operating system. And I spend my time working with entrepreneurial organizations, usually between 10 and 250 employees to help them really get everything they want out of their business.

Stone Payton: You know, I asked Brent the same question, but I’m going to ask you, what’s what’s the most rewarding about that work, man? What do you enjoy the most there?

Joshua Kornitsky : So there’s a moment in what we have as a is a very structured process. We take these leadership teams through. But there’s a moment when the light goes on and when that light goes on, when you see the people that you are working to help understand difficult concepts, get it? That’s the most rewarding thing I get. That’s better than than anything else I could imagine because it truly does change their lives.

Stone Payton: I bet it does. All right, can we let the cat out of the bag, please, and share the real reason we invited you to be in the studio?

Joshua Kornitsky : Well, I guess the easiest way to say this is Stone and I have known each other for a little, a little over two years now.

Stone Payton: And we’re not. We’re not dating and we’re not getting married.

Joshua Kornitsky : No, but.

Stone Payton: It’s still a good team. Well, we are kind of getting married a little bit.

Joshua Kornitsky : Well, it’s more than dating.

Stone Payton: All right.

Joshua Kornitsky : Just don’t tell my wife. But Stone and I have had the opportunity to get to know each other over time, really more personally than professionally. And what came as a result of that was a clear understanding that we are deeply aligned in the core values that we live our lives by. And because of that, I am thrilled to say that I will be partnering with, helping, working with Stone and the team here and moving into to take more of the load off of Stone, so he has more time to continue to go and grow his business.

Stone Payton: Oh man, we are so excited about this partnership. Yeah. So you’re going to see and hear a lot more from Joshua in the weeks and months to to come. But as we continue at the network level to expand the network and place studios and communities all over the country. Uh, it’s just this is just the perfect opportunity to to team up with Joshua. Have you come in? I know you’re going to, uh, you’ve got all kinds of great plans. You’ve already added so much to the to the local operation. But, uh, this is going to be a lot of fun. So you’re going to you’re going to see and hear Joshua, uh, hosting Cherokee Business Radio, working with our clients who have their shows. And, uh, this is this is going to be a blast. Uh, and we’re getting started like yesterday, right?

Joshua Kornitsky : Yeah. And I hope everybody likes my voice.

Stone Payton: You do have one of those voices. I gotta say. That’s, uh. It’s, uh, that’s not really the reason that we teamed up with you, but it’s an extra. It’s an extra benefit that’s going to be.

Joshua Kornitsky : As I told you, my mother always said I had a face for radio.

Stone Payton: Absolutely. So lots more to come from. From Joshua. Gentlemen, this has been a really fun way to invest a Tuesday morning. Thank you both for coming, Joshua. I’m just as excited as I can be, as is the whole business radio X team. And, uh, Brent, I am so excited for you. What a fun time for you.

Brent Rittersdorf: Yeah. No, it’s a great time. It’s it’s it’s fun to be able to participate in it. And it’s, it’s I’m on my own ten for ten journey on this. So it’s a lot of fun. And Joshua congrats to you. Thank you as well. Maybe I get a chance to to come on another time.

Joshua Kornitsky : I look forward to it. You got to bring a basketball.

Brent Rittersdorf: Alright, I’ll get a basketball I got one.

Stone Payton: Well he’s the man now I got, I got no pull here. I got no way. You want to get something done at the Cherokee Business Radio Studio? You got to talk to Josh.

Brent Rittersdorf: I can’t, I’m not going to get any love. I just call you director.

Stone Payton: I’m just going to tell you, I don’t know. You have to call the boss. See what he has to say. Oh. What fun. Alright, until next time. This is Stone Payton for our guest today, Brent Rittersdorf and Joshua Kornitsky and everyone here at the Business RadioX family saying, we’ll see you again on Cherokee Business Radio.

 

Tagged With: Brent Rittersdorf, High Caliber Realty

Women in Construction: From Family Business to Federal Contracts

March 11, 2025 by angishields

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Women in Motion
Women in Construction: From Family Business to Federal Contracts
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On today’s Women in Motion, Lee Kantor talks with Elizabeth Tene, CEO and President of Access General Contracting. Elizabeth shares her journey in the construction industry, highlighting the challenges and successes she has faced as a woman in a male-dominated field. The discussion covers her family business background, the importance of networking and certifications for women-owned businesses, and the need for more in-person networking opportunities.

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Elizabeth-TeneElizabeth Tene was born and raised in Southern California. The youngest of three siblings, born to immigrant parents who migrated here from Mexico with nothing but a dream for a better future.

Her parents have always been Entrepreneurs. Every day after grade school and weekends, Elizabeth would work at her mother’s “shop” from selling wedding décor or loading chairs and tables, to helping her father, taking pictures of jobsites, invoicing and everything else in between.

While other kids her age played, Elizabeth worked. As she got older, she would jokingly say that her childhood was robbed. What she would later realize is that these experiences instilled a great work ethic and prepared her for the journey ahead.

Elizabeth graduated from Marina High school, and attended Golden West College. She received a double Major in Social, Behavioral Science and Humanities. She also has completed multiple courses including Turner Construction management, mastering business with So Cal Gas, Goldman Sachs 10,000 small businesses program, & UCLA’s MDE Program.

As a young adult, feeling unfulfilled with her retail and banking sector jobs, Elizabeth decided to embark onto something more challenging. She decided to take after her father, and join her brother in the construction industry.

She has since then, never looked back. She is now President/CEO of her family business and continues to pave the way forward. Elizabeth represents one of few successful women-owned businesses in the construction industry serving public utility, federal and military clientele.

Elizabeth’s accolades include: 1) Inner City 100 ranking, representing firms that drive inclusive economic prosperity in under-resourced communities by creating jobs, income, and economic prosperity for local residents; 2) Supply of the Year nominations from SoCalGas recognizing key performance on infrastructure and pipeline safety programs; and 3) INC 5000 Fastest Growing Private Company ranking, highlighting the fastest growing private companies in the US.

Connect with Elizabeth on LinkedIn.

Music Provided by M PATH MUSIC

Transcript-iconThis transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX Studios, it’s time for Women In Motion. Brought to you by WBEC-West. Join forces. Succeed together. Now, here’s your host.

Lee Kantor: Lee Kantor here, another episode of Women In Motion and this is going to be a good one. But before we get started, it’s important to recognize our sponsor, WBEC-West. Without them, we couldn’t be sharing these important stories.

Lee Kantor: Today on Women In Motion, we have Elizabeth Tene, and she is the CEO and President of Access General Contracting. And we’re here to celebrate women in construction this month, and this is going to be a good interview in that area. Welcome, Elizabeth.

Elizabeth Tene: Thank you so much for having me, Lee. I appreciate the opportunity.

Lee Kantor: Well, before we get too far into things, tell us about Access General Contracting. How are you serving folks?

Elizabeth Tene: So, Access General Contracting is a general engineering contractor. We are a brother and sister team. We provide construction services to the federal government and public utility companies. We service California, Arizona, and Nevada.

Lee Kantor: Do you mind sharing a little bit about your journey? How did you get involved in this line of work?

Elizabeth Tene: Yes. So, both of our parents are entrepreneurs. And our dad grew up in the construction industry with his brothers, so Albert and I had the opportunity to grow up into construction and watch our parents be entrepreneurs. They were the type of people that were like, “You know what? We just have to go for it,” and boots to the ground. So, we just grew up with parents who had that entrepreneurial spirit and passed it on to us. And so, that’s how Access came about.

Elizabeth Tene: Because our parents were both entrepreneurs, our dad would bring us out to construction sites growing up. Whether it was me taking pictures of the job sites and Albert helping my dad with the actual construction of it, we naturally were put into the business with that.

Lee Kantor: Now, did you take over his business or did you start your own business?

Elizabeth Tene: So, they helped us start the business. Initially acts as general contracting, started as a sole prop. Albert started the business – which is my brother and partner – and then our parents joined him and we started a corporation, and then, later, I joined the business. So, I actually came from a finance background, and Albert had the construction experience hands on, and so he’s able to take care of the construction part of it, and I’m able to take care of the business part of it, which is why we have been such great partners.

Lee Kantor: Now, what’s it like working with your brother?

Elizabeth Tene: It’s great. We usually, you know, get along for the most part. We don’t really have any big issues. And if we do, we’ll work through them. But family business is difficult, and I think that more of the issues will come with our parents because of generational challenges and difference in opinion.

Lee Kantor: Now, do you have any advice for other people who are thinking about getting in business with a sibling? Is that something like, did you have to kind of have a heart to heart and, you know, hope that none of this stuff when you were kids is going to kind of rear its head later on when you’re making decisions, or you see each other like you did when you were ten years old?

Elizabeth Tene: I would say go for it. I think we make a great team and I think nobody knows you better than your family, right? So, I think I would definitely say go for it. However, there is challenges with business, right? Sometimes you’re not just going to have a family dinner, it’s going to turn into a business dinner.

Lee Kantor: A work dinner.

Elizabeth Tene: Yes.

Lee Kantor: So, how do the other family members handle that when that happens, like in the holidays?

Elizabeth Tene: We work through it. It’s a challenge. You know, sometimes there’s disagreements, but we work through them. So, we just have to communicate. Communication is key.

Lee Kantor: So, who is your ideal customer? Who is the main purchasers of your products and services?

Elizabeth Tene: So, our main clients are the federal government and public utility companies.

Lee Kantor: Now, was it difficult to kind of get into that line of work? Like that seems like pretty complicated and hairy if you don’t know what you’re doing.

Elizabeth Tene: Yes, it definitely has been a challenge, but it definitely has been a great experience. We are certified as a woman-owned small business, and economically disadvantaged women-owned small business, and small business and disadvantaged business, and our ADA as well, which allows you to go after federal contracts in a smaller competitive pool. And so, you do have to have your certifications to go after that type of work, and be certified with the CPUC as well if you want to do public utility company work.

Elizabeth Tene: But the type of contracts that most people run away from, we run towards, so we enjoy the challenge and the chase. But we didn’t initially start off doing that. We actually started off doing public works and work for school districts, and we did also start off with residential projects, and worked our way up and just found our niche and decided to stay there.

Lee Kantor: So, when you were working kind of for the public as opposed to like a public sector, what was that conversation where you’re like, hey, maybe we should be going after these municipalities, these larger entities rather than, you know, this business or this house?

Elizabeth Tene: Sure. It was more so like bigger picture.

Lee Kantor: So, you were focusing on like this is where the growth is, this really kind of lends itself to what our expertise is, so we should be playing in that area?

Elizabeth Tene: Yes, exactly.

Lee Kantor: Now, when you were deciding that, what was that conversation like? Was there any conflicts there or you were both all in and you were like, yeah, let’s do it? And, you know, because it’s a different thing, so sometimes change can be hard.

Elizabeth Tene: Yes, change is difficult. But we also grew up with, I don’t want to say difficult parents, but parents who just instilled that hard work was the only way to do it, that nothing comes easy. And so, that mindset just really has helped us grow and take on bigger challenges.

Lee Kantor: Now, do you have kind of either a formal or an informal board of directors that helps you make these kind of decisions and helps you kind of know the ropes when you’re about to jump into something that maybe you’re not super familiar with?

Elizabeth Tene: We’ll usually speak about it just between Albert and I. But we also do have a business coach that does help us. And so, when it comes to questions that we may not know the answer to, we reach out to our network.

Lee Kantor: And then, what gets you fired up every day?

Elizabeth Tene: My team. I think they really do motivate me. There’s so many lives that depend on us, and I just feel a strong sense of obligation for them. And, also, of course, my family, my children.

Lee Kantor: Is that a challenge to kind of balance all of that, you know, during your typical workday?

Elizabeth Tene: Oh, yes. Being a working mom and a business owner is just a lot, right? There’s never an off switch. But getting help at home, and having a business coach, and organizing myself with my calendar and a routine definitely helps.

Lee Kantor: Now, do you have any advice for another woman that’s thinking about getting involved in construction, in a male dominated industry like this? So, there are some do’s and don’ts you’ve learned over the years?

Elizabeth Tene: Yes. I would say don’t back down. Just show up and do it. It is difficult because, you know, it’s a male dominated industry. But we’re women. We’ve got this. Whether we’re moms or not, I feel like we’ve always got it. We just have to show up and do it, and work through it, and never give up. So, I would say just have to do it.

Lee Kantor: And why was it important for you to become part of the WBEC-West community? What did you expect to get out of that community? And what have you gotten?

Elizabeth Tene: Yeah. So, WBENC has been great. Obviously, they certify women-owned small businesses, and they certified us for women-owned small business, economically disadvantaged women-owned small business. And they provide great matchmaking events where you’re able to meet with procurement, whether it’s federal agencies, public agencies, really get you in front of the procurement team, which has been a great advantage. And they also connect you with mentors if you need the assistance, for people who are in similar industries. So, just very supportive. And I think if you’re a woman in business, you should definitely get certified as a woman in business and reach out to WBENC.

Lee Kantor: So, what do you need more of? How can we help you?

Elizabeth Tene: Maybe some more matchmaking events. I feel like maybe the matchmaking events trickled down a little bit right before COVID and a lot of it has been virtual. But I feel like if we get some more in-person networking events together, that would be a great opportunity for us to be able to meet some more procurement.

Lee Kantor: And then, what about in your business, do you need more clients, do you need more workers, do you need more funding? What else do you need to keep growing?

Elizabeth Tene: Yeah. I think all of the above. Definitely more support. This year we’ll be doubling our revenues, and so we’ll need some more manpower, maybe some funding, and definitely more opportunities to work with other clients would be great to help us in all aspects of that.

Lee Kantor: Now, is there a story you can share that maybe illustrates what makes you special and different? Maybe explain how maybe a client had a problem and you were able to help them solve the problem, and maybe overachieve of what they even thought was possible.

Elizabeth Tene: I feel like we have a very personable approach. And we have a team that has a range of experience. So, we’re able to give our best team to our clients and be available for them. So, I feel like if they have an emergency, we’re able to respond quite quickly and send out a team right away. So, I think that that differentiates us. We’re very personable. We want to build relationships. We don’t want to just have one project and be done with it. We want to build a long lasting relationship with our clients so it’s returning work.

Lee Kantor: Well, it seems like you got tremendous momentum. Congratulations on all the success.

Elizabeth Tene: Thank you. I appreciate it.

Lee Kantor: If somebody wants to learn more, have a more substantive conversation with you or somebody on your team, what is the best way to do that?

Elizabeth Tene: They could definitely reach out to me via email. I’m open to being contacted via email. And I can provide that, it’s elizabeth@accessgcinc.com.

Lee Kantor: And do you have a website?

Elizabeth Tene: I do, it’s accessgeneralcontracting.com.

Lee Kantor: Well, Elizabeth, thank you so much for sharing your story today. You’re doing such important work and we appreciate you.

Elizabeth Tene: Thank you so much. Appreciate the opportunity.

Lee Kantor: All right. This is Lee Kantor, we’ll see you all next time on Women In Motion.

 

Tagged With: Access General Contracting

Actor and Director Rodney Roldan

March 11, 2025 by angishields

FF-Rodney-Roldan-Feature
Cherokee Business Radio
Actor and Director Rodney Roldan
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Rodney-RoldanRodney Manuel Roldan served ten years in the U.S. Navy and later joined the U.S. Army Reserve, becoming a Broadcast Journalist. He is a television, film, and stage actor, with credits in “Imperium,” “Fatal Attraction,” “The Wire,” and more.

Rodney holds degrees in Communication and Visual Communication and is pursuing a PhD. He directs documentaries, including “Country and Courage,” which has won multiple awards.

Connect with Rodney on Facebook and Instagram.

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Woodstock, Georgia. This is fearless formula with Sharon Cline.

Sharon Cline: Welcome to Fearless Formula on Business RadioX, where we talk about the ups and downs of the business world and offer words of wisdom for business success. I am your host, Sharon Cline, and in the studio, I’ve got a very cool individual who wears a lot of hats, which is fascinating to me. He’s an award winning producer, director, writer, actor. He is also a member of the military. Thank you for your service. He’s also a member of both acting unions. Is that correct? Okay. Sag and AFTRA and also Actors Equity. Actors equity. Thank you. I was like, what is it called? I’m so used to Sag-Aftra. Um, and also, luckily enough, I got to work with on the set of Fatal Attraction in, um in Tennessee about 5 or 6 weeks ago, and since then, we’ve been able to keep in touch and help each other in the acting world a little bit. So I just want to thank you for coming to the studio. Rodney, how do you want me to say your name?

Rodney Roldan: Oh, Rodney Roldan.

Sharon Cline: Because I said it wrong. The last time I met you, you were like, that’s so American sounding.

Rodney Roldan: No, I say that because it’s like, so a lot of my, you know, Puerto Rican Cuban friends, it’s like Roden. But you say Roden. Rodan like Tehran, but they say Roden.

Sharon Cline: Yeah, that’s what I said. And you were like, huh? Interesting. I’m sorry I said it wrong, but. Yeah.

Rodney Roldan: No, it’s fine. When they mail me letters, it says Roland. And then I said, well, technically it’s the same, but I’m not going to go by that. I won’t pay it. It’s not me. I’m just kidding.

Sharon Cline: Get it right. Everybody out there, including myself. Thank you for coming to the studio. I’m so excited to talk to you.

Rodney Roldan: I’m excited to be here. I love doing this and it’s great. It’s great meeting you and talking to you on set A few weeks ago. And, you know, I’m happy to be here.

Sharon Cline: I think it was really fun. I talk about it all the time, so I won’t talk about it too much today. But what’s really cool about you is that you’re very unassuming. You have you’re just on the set doing like normal things, just chit chatting about the military and a little bit. But you have awards in your in your acting awards. You’ve got producing awards, you’ve got directing awards all like on your wall in your house, like it looks like it’s fake, but it’s not.

Rodney Roldan: Hey, I know.

Sharon Cline: It’s on a shelf. I’m like, what the what’s that back there? Anyway, I’m very excited to hear about your success this way, because I think there are many, many people who would be listening to this who are in the acting world, who would love to be able to have that kind of credit to themselves. So can you talk to me a little bit about I know you’re a New York native, right. Um, how did you come down here to Georgia?

Rodney Roldan: So while I was so in my entire life, it’s an entire life. But I’ve kind of had this dual, um, military and then getting into the arts world. Um, so I’ve been kind of wearing both hats. I started off in the Navy, and then while I was in the Navy active duty, I started doing TV and film acting. Um, took a break from the military and then saw that I had, like, so many years left in the Navy that it was like nine and a half years in the Navy. And I said, I don’t want to throw that away. Right. So then I went into the Army Reserve and kind of toggled between being on deployments and, you know, doing like active duty assignments, especially during Covid. Um, and then currently the last 4 or 5 years. Um, so Covid is interesting because that’s actually how I ended up down here. Wow. So we were on, uh, I was doing I was on Adolf’s orders, which in civilian sense, it just means like, temporary active duty to, like, counter to help a lot of the medical units come into the city. Um, since that was, like, the epicenter. Um, but at the same time, I had a lot of acting roles going on, but then a lot of them started disappearing. And so one of the challenges I’ve had, like as an artist or it’s kind of like balancing. So a lot of times I’ll be on a show and then say, oh, you got to go overseas to Afghanistan or Iraq.

Rodney Roldan: And it’s like, oh man, what do I do? I have to get off a show. So I’ve kind of used to toggling between both. Um, but in 2020, some of the, you know, a lot of the projects got canceled and I got scared. And then the Army was like, oh, hey, there’s a position down in Georgia. And I was like, I didn’t know what that was. And he said, well, you won’t deploy, but you get to, you know, work with the reserve unit, so you’ll be active duty, but work with them and then at least you’ll have time to be like. So I was scared to come down here. So I got the orders to come down. And I said, I don’t know what’s going on, like I’m going to be leaving. I felt like I was going to be leaving my acting career behind because. And the opposite happened. You know, I got down here and the following year I started getting busy with my career again. And then up until this moment here, it kind of went on the upswing and a lot of different variety, like things I never did before, like hand modeling to like of all things. And um, and then I, you were talking about the awards earlier. I had started getting into documentary filmmaking and I started that in 20 1516. And while I was down here, I ended up doing a feature on called Country and Courage and that one that that was more of using Shakespeare to like, heal soldiers.

Sharon Cline: I would love to know. I was reading about that. I would love to know how you marry those together, because that’s kind of a very surprising mix. If and I’m wondering how you kind of discovered that Shakespeare has anything to do with soldiers and how they process and deal with what they’ve been exposed to?

Rodney Roldan: Yeah. So, you know, and I have to for that, I actually have to give credit to my, um, Shakespeare teachers at Stella Adler because I went to Stella Adler in 2016, 17, Iraq. And then when I came back, I finished it. But, um, I’ve, I’ve watched Shakespeare as a kid. Right. And I love Macbeth and, you know, look at, like, Hotspur in, you know, in King John, all these plays. But there’s, there’s one thing when you’re watching it as a child and then later on because, like Shakespeare is all love and war, right? So like when you get older, then you start realizing there’s a connection. So I remember working on a few monologues, and one was the Hotspur monologue with Lady Percy starts telling him about, like, the nightmares that he has and my, um, my Shakespeare teacher at the time, she she was like, you know, Rodney, you being a soldier, you understand that? Like, he was talking about PTSD in his monologue and I was like, you know, that’s crazy. So I started like, researching it, and then I started seeing a lot of, like, similarities between the experiences. There was, um, Troilus and Cressida. Right. So, you know, the whole speech about, um, Troy, it’s winning in our weakness. So I started thinking about, like, our approach to, like, Afghanistan and all this stuff. So, um, you know, looking at these monologues, I was bringing, like, personal experience into it. Well, later on, I was thinking of, you know, reading Shakespeare.

Rodney Roldan: I was like, mm, we’re talking about PTSD. And then I started meeting different people that like, there’s a group up in, um, New York, there’s a program called The Crew, and I talk about it in this documentary where he, he, he works at, um, well, he’s an instructor at NYU, and he has this program called The Crew, which is kind of, you know, helping soldiers with PTSD, but then using Shakespeare the same way they taught us at Stella Adler. So I wanted to do a documentary on Veterans Day, PTSD. But then I was like, well, I want to introduce something into society. A lot of people don’t know. And that the arts is like a way of healing, you know. So then that’s what kind of motivate me to, you know, form the basis for doing this project on it. And, um, you know, and it was a good experience because I got to talk to like, the, like Berry College out in Rome, Georgia. I got to work with NYU on it, a lot of soldiers. And then there’s two veterans on there from the Vietnam War that I got to talk to. And then I had like some other soldiers in my unit at the time that were helping me gather the interviews. So when I put it together, I was like, wow, this is, um, telling a different story. And you also got to think of, like the little, um, Subtleties and like as far as education is concerned, because one of the units, um, was the Harlem Hellfighters that I talk about in there.

Rodney Roldan: And then there’s a soldier out in Alabama. She was like, you know, Rodney, as a black female, I didn’t realize that this was the kind of like this unit was like an all black unit out of New York. And they in the First World War, and they got World War One. That’s the First World War, but they got the, um, the I think it was the cross from France, from one of the battles. And the irony behind that, by the way, I’m going all over the place, but that’s okay. The irony behind that is that when I was in high school, I was in a group called the Harlem Youth Marine Cadets. Right. And we used to drill out of the 369th Armory. That was the Harlem Hellfighters, that building. That’s what they were at. So later on when I did, I was like, oh, wow, this is a lot. There’s a lot of me in this project, you know, being in the military, studying Shakespeare, having that. So when I was doing it, it was a lot of personal feeling into it, but it was also a broader thing that a lot of people don’t address, which is like the PTSD or the things that soldiers go to on a daily basis, you know.

Sharon Cline: What was it like to see your film completed?

Rodney Roldan: Um, it was it was so stressful at first because honestly, I was trying to get it to be, you know, disseminated on Veterans Day. So I literally spent 20. It was 23 hours up until that morning editing it throughout the night, like doing final edits. And and I’m kind of a perfectionist. So I was trying to make sure there’s a frame missing. We got it correct.

Sharon Cline: Was it you who filmed it? You had your own camera and went, yeah. Did you hire a crew or anything? No.

Rodney Roldan: I, I had help from another sergeant. He was capturing two of the interviews up in Tennessee. Um, and then, you know, some of the, like the, the crew guys, they sent me some footage they had.

Sharon Cline: Um, but then you edited it all together.

Rodney Roldan: So I did it was like ten I had, I filmed, like, 90% of it. Wow. And, um, and then I invested a lot of money into it because I also had some of it. I had to get, like, stock footage, some I had to use, like I use previous footage from. So let me jump back a little bit. So in the Army I’m working public affairs. So a lot of, a lot of our, um, a lot of the footage came from like things that I actually filmed overseas.

Sharon Cline: Um, you had access to. Yes.

Rodney Roldan: You know, and this is public information. Like, there’s a site called Dvids where all this stuff goes on, as you know. Yeah. And, um, so, you know, a lot of that’s from there. Um, so I gathered all that together, and then I was editing it, kind of creating the graphics for it.

Sharon Cline: Did you do The Voice? Did you do voiceover for it?

Rodney Roldan: Yeah. So I narrate a lot of it. And then I had another actor friend of mine. He did one of the monologues. So like, there’s some pieces in this, um, project where you have a soldier myself and then another, um, you’re not a soldier, but they’re doing little monologues from, like I did, you know, the the to be or not to be monologue. Um, and that, that that’s that dilemma. So that’s why we had it. So and then we have the Lady Percy monologue in there as well. And then the Caspian speech, which is famous in the military as well.

Sharon Cline: Wow. Who knew? I didn’t know.

Rodney Roldan: So it’s, it’s, you know.

Sharon Cline: What do you finding that being able to tap into the performance aspect of Shakespeare for these soldiers. What does it help them process.

Rodney Roldan: So I think it brings so the language like it’s one thing that I find interesting about Shakespeare. You look at that as it was written hundreds of years ago. I’m like, but the fact that it still speaks to soldiers or not just soldiers, but people today. And so the the degree in which the the depth, I should say, that the writing goes into and then the depth of the experience of the person, especially one that’s been in combat and reciting these words. It just kind of there’s like a life to it that it connects and it kind of brings it kind of brings those feelings on the surface and brings meaning to it or understanding. So I think that there’s something and then it’s even the action of studying. Right. Because a lot of times Shakespeare is not one of the things you can just read. You got to sit there and like one thing they used to make us do and, you know, my acting school was take each word and define it. And this is there’s no phone, right? You have a book you’re writing. You have a dictionary. And then what does that word mean? Well, it means this and that. No. What does it mean to you? What do you think it means? What? So when you dissecting the script, you start realizing the depth of this, of this writing. It kind of coincides with the depth you experience because those kind of war experiences have. That’s deep. And that’s, um, there’s a lot of layers that get coded in so people can cope. So like we remove those layers and kind of connect with the person inside and the words on the page. And I think that’s what makes it like so like beautiful thing actually. It’s like an artistic work.

Sharon Cline: You know what I think is cool is what you’re talking about is that there’s a feeling of collectiveness like 200, 300, however many years ago these things were written is still applicable today. Which means that you aren’t you’re not alone in the human experience, right?

Rodney Roldan: Exactly. And that that’s what I found because it was like especially that that that Lady Percy speech, when she’s like the sweats and the, the, you know, sees like images of war and the uh, and I’m looking at them like, man, when he wrote this, like people, I mean, humans are humans, right? No matter how long, you know, 2000 years ago.

Sharon Cline: They just didn’t know. It was called post-traumatic stress disorder.

Rodney Roldan: Yeah. I mean.

Sharon Cline: You look.

Rodney Roldan: At I mean, it was like. I think it was 79 AD Pompeii, and they found bread in the oven like people did things we did today.

Sharon Cline: You know? Yeah.

Rodney Roldan: So it’s not so it’s just it’s kind of we know that we’re like a lot of soldiers know they’re not alone. Because he even helped me. There were some things that I seen that I didn’t know affected me. And when I started doing a lot of acting exercises, some of that thing would surface. And I’m like, oh, we have a dream. Like, what the heck did that come from? I thought that was something I forgot about, but it’s because when you truly are like, if you truly look diving into acting and get into character, you’re removing layers, right? And you’re getting into who the character is. So you start. It’s almost like a form of therapy for yourself, you know, if you truly hone in on the character.

Sharon Cline: You want a Davey Award for this?

Rodney Roldan: Yes.

Sharon Cline: What was that like?

Rodney Roldan: It was, um. It was actually. Okay. So with these awards, I didn’t even know about these things. Right. So, like, I kind of knew what the telly awards were, and, um. And I had this thing when I started acting like, oh, I want to win. Um, you know, I want to get an Emmy, an Oscar, a SAG Award.

Sharon Cline: A Tony.

Rodney Roldan: Award, a Tony.

Sharon Cline: And.

Rodney Roldan: Then, then Natalia. I was like, oh, I like that because I. And the reason why I tell it because when I first started acting, I saw a lot of the companies that do like industrial videos and things like that, and they had a lot. And I’m like, what’s that? And they’re like, oh, it’s it’s for, you know, like commercials, documentaries, you know, a lot of businesses. And so I put two of my projects, like the first one I did was on, um, it was a 20 minute film on a p.o.w. Um, and the cool thing about that was I filmed, like his granddaughter in Germany of where the POW site was, and then back home talking to the son or her father. And so I got two telly awards for that, and then three for Country and Courage and then I answered that into the communicator Awards. And then it won. And they made me a member of the, you know, of the, say, Ava, which is the Academy of Interactive Video. Um, so I became a member of that. And then they also have like the I think they run the Davy Awards and there’s one more. But so I ended up winning there. So I thought I was it was it was a big deal for me. Oh, this is really cool that somebody would recognize that, you know, because at first it’s like you do these things you don’t know about somebody, do it like, oh, I get an award. But I had I didn’t even know about that. I didn’t start getting them until like 2018. Wow.

Sharon Cline: So it’s not that long ago.

Rodney Roldan: No.

Sharon Cline: But you have lots of awards. Yeah, in lots of different ways. Could you even imagine that? That would be your story?

Rodney Roldan: No, I didn’t, and like I said, I didn’t know about it. Um, and that to me was, um, because like, a lot of, like I said, I don’t a lot of people chase things, but for me, it was like it was more the thing with the award is like, oh, that somebody actually believed in it, and they’re showing it on their platform and letting everybody else know, hey, check this out. And so it’s more of like the message getting out. Um, but I didn’t know that that would happen or. Well, it’s still kind of surreal for me today because then people would say, oh, you got all this stuff here. It’s like, yeah, but I still don’t know what that means. I’m sorry. I hope the members of the Academy don’t hear that. The Oscars, like you’re not gonna know what it means.

Sharon Cline: No, but what I think is maybe what is, um, what we’re supposed to do is rather than create something for the end result, like, I want an award. You’re creating something that has meaning for you and and for a lot of other people, obviously. Yeah. Um, and has catharsis to it and healing to it. So I think there’s something about the energy of that as being just for the, for the betterment of people. Not so that you’ll get an award. Maybe people can sense that it was something that you were so personally attached to and wanted such good things for the end. Not I would like to be able to have a shelf with all these trophies. Yeah, exact words on it.

Rodney Roldan: Yeah. Because I didn’t even so. And then that’s, that’s like some part of the business that, you know, because like, you know, I’ve been I’ve been acting. So I did a lot of times other actors, especially ones that are like that I meet that are stars like that I’ve worked with. And they say one thing about acting is like, you also have to get into like writing, directing. But it wasn’t like I did that because it was like, the advice is to direct, let me direct something. It was just, um, in the military, being in public affairs, we tell the soldiers story. So I was like, well, I want to tell this soldier story, but as a civilian or as an actor. And that’s how I got into that first documentary. And, um, with Country and Courage, one thing I got offers on it. Like to sell it to different. Yeah, to like different streaming services. And I couldn’t though, because the reason there’s, there’s other side of it where if you film anything military related, um, because it’s so it has to go on DVDs. Right. Which is fine. You know, um, I don’t it’s not like I have a regret for that because it’s still being seen, but like some people. Oh, you can make money. I was like, that wasn’t my intention at all. You know, my thing is, like I said, it’s a message. And with acting in general, like any kind of performance, is to connect with people. They used to say that at, you know, different teachers used to tell me, like acting says, the things that we don’t want to say or we’re afraid to say. So whenever you, um, doing like documentaries or things that you have to expose certain truths that educate people, um, especially nowadays with a lot of stuff going on, you know, I say nowadays, but, you know, over the last couple of years, right?

Sharon Cline: Well, and there’s another side of it, the acting side, obviously, there’s like creating media and movies, but then the documentary side is, is real life, you know. So there’s the, the ethical responsibility there as well.

Rodney Roldan: Yes. You know, and telling telling stories of what we do. If you think about whether it’s fact or fiction, um, as performers we tell a story. Like, I love, love music, right? So when I listen to a song, every song has a story, but every song also, um, everything I do has music with it. Like I listen to songs. So it reminds me of a memory. So it’s like a trigger for certain good, bad, sad, happy memories or, you know, things like that. So the same thing I see with like, um, you know, film, TV, documentaries, things like that. It has to trigger a response in the viewer. And in that response might be to be empathetic towards something or respond or to do something like call to action. And I think as artists overall, whether you’re a singer, you know, dancer, dancer translates, you know, movement into into an experience. Um, there’s a responsibility to performers to bring to life, you know, writing or anything so that you can communicate with viewers into doing something for the betterment of humanity.

Sharon Cline: I love it because there is that feeling of we are more alike than we are different. And this, this is such a great medium to be able to highlight that there are lots of different ways people do write, but to be able to know that collectively, we’re all sitting in a movie theater and we all gasp at the same thing, or laugh at the same thing. Having that sense of, um, you know, not being alone. I’m not an anomaly person. I actually am kind of just like a lot of other people. That translates to me that we’re not all enemies. We actually are more friends, right? And because we’re so much alike. That’s not to say that everyone you meet is, you know, going to be your friend. I just mean that we don’t have to always be fighting all the time. Because as as if someone as if we’re all very different. There’s so many things that we all like so much. And that’s why I like doing this show, because I really want to focus on the things that make people feel seen and heard and understood and valued. And who doesn’t love that feeling, right? But you also have another film. It was called Typography Through Time. Can you talk about that one?

Rodney Roldan: Oh, so I so I’m kind of a history buff. So that one was um, that that was okay. So I go to Liberty University. I’m working on my PhD right now. And that was.

Sharon Cline: You don’t have enough on you?

Rodney Roldan: No, I know. I’ve always been like that.

Sharon Cline: Like, no, I.

Rodney Roldan: Know, even as a kid. Like. Yeah. Doing three things at once.

Sharon Cline: Yeah, that’s funny.

Rodney Roldan: But that was actually my, um, my. So it was for my master’s degree, and that was my final project. It was supposed to be a paper, but I wanted to turn it into a film. And, um, and I had the opportunity of. So at the time, um, if you, if you watch these episodes, they have to do with like topography and how it’s changed, but it also has literally to do with like the Protestant Reformation and, you know, the, uh.

Sharon Cline: There’s a religious.

Rodney Roldan: Renaissance. No, there is, because, um, at the time, the it was kind of considered revolutionary, like how language or how things were written. So the a lot of those things happened. They kind of coincided with what was happening in real life. Like you had the so one of them is the Age of Enlightenment. So during that you had a lot more changes on how things are written. And then if you go back to the Renaissance or the Reformation, things, It was like kind of restricted to the text was kind of restricted to how the old Bible was written. So in this project I talk about topography, but then how, like the Latin Bible was translated, you know, by what was a Martin Luther and his 90, 99, you know, his the theses where so and then you look at the, the what was it, Johannes Gutenberg and the printing press. Um, he’s credited to that, but it actually came from China because they had kind of but he kind of revolutionized it. But he basically translated the Bible into German and then English as well as English offshoot from that, so that the common people can read it because.

Sharon Cline: It changed everything.

Rodney Roldan: Right?

Sharon Cline: Which changed everything, because the common people started to become educated and have an understanding. And then now they started to have ideas.

Rodney Roldan: Yeah. So that’s kind of like this all mixes together. It’s not like so people look at type like how and they’re like, oh, whatever. And then even in your office you’re like, you have.

Sharon Cline: All these different fonts and things.

Rodney Roldan: Yeah, Well the fonts and like and it’s interesting because like and I and I like I love history and museums but there’s like several there’s there’s one in Columbia. I think there’s a museum I forget. And in New York they talk about like how these came about because it’s like you start mixing in the effects of color, like reds and blues and how it pops up to the eye. And then, like, you know, something with like, a white background can stand out so that the person would probably buy it more or watch it more. So that’s kind of later on, like in the, in the 21st century. But if you go back, these things started being incorporated where they started changing, like how topography looked. And I wanted to highlight and highlight that in there. And that’s, you know, so that’s what I did. So it’s like a mini series kind of thing. And it was actually on TV and I was I was blown away with that. So that was a mistake. So not mistake. It was something that happened by accident, I should say, not a mistake. So when I did it, I there was a company called Docs Now+ and they reached out to me saying, hey, we like your product. We want it to be on our experimental platform where we’re going to have just play documentaries. So, you know, I signed a contract and I’m like, is this real? And then one day I was looking at the apps and I see docs now and I click and I’m like, this is amazing. And I took pictures of it.

Sharon Cline: Oh my gosh, how.

Rodney Roldan: Cool is that? So I was like, oh, I made it there. So I didn’t, you know, this is something that.

Sharon Cline: But it’s cool because it’s things that you’re naturally interested in, you know, that you think, wouldn’t it be interesting for more people to know about this, and then you take the initiative to do it? Why are you fearless like that?

Rodney Roldan: Um, I don’t know.

Sharon Cline: Great, I guess.

Rodney Roldan: I guess. No, I mean, no, I think I came from, I came from a big family, you know, and I think, like, growing up in New York, um, just one of them things, like, like as a kid, I felt like I was. I was always on the alert. So I was a kid in, like, in the 80s and and, um, you know, back then, it was a weird time, like, there was a lot of, like, we lived in a I think I say, I think, but it seems like everywhere in these big cities was kind of like, challenging. But we lived in a generally nice area, but there was still things you had to be washed out. And then growing up in a big family, you know, I got you first introduced to like, you know, fighting with your brothers or arguments. And there’s six of us in this house. So I think, um, one of the things especially being like my, my brother Michael and I were the middle child. So it’s kind of like, okay, you kind of psychologically develop this, how am I going to be different from everyone else? And then I think that slowly grows into like, well, I’m going to be the best at this. And I was a straight A student growing up. And yeah, but then I also had like, you know, challenges with that like, and um, so but you know, I think that caused me to like try to break through and like prove something.

Rodney Roldan: Um, and I think that just grows over time. Um, but then we, we realized that that’s the wrong approach, like proving something. You shouldn’t ever have to prove something to yourself or anyone to just be. So I think for a good part of my life, it was about proving something, um, like when I was getting, uh, I was, like, always competing for something, right? Or when I get, I’m going to get this or I’m gonna get like, even when I started first started acting in my 20s, I was, oh, I got to get this role. I got it. And then when I realized later on that that’s not the good approach or the right approach to it, I let go of it. And then I found like my true passion is the arts. So I kind of like resonated into it. And then from that point on, it was it was it was like all she wrote, I just had a great and it was, I know the year that it happened. So it was like 2007 eight and it was a bad year. And I don’t mean when I say bad year. It’s not like, um.

Sharon Cline: Because the housing market in 2000.

Rodney Roldan: No, it wasn’t even that. It was me being what I consider a diva.

Speaker3: Oh, you were a diva.

Rodney Roldan: No. So. And the reason I said that. Because I think that there was some personal stuff going on in my life, my family. And I think I was, um, running away from that. So I kind of, like, surrendered myself into, like, acting and everything. So I was, you know, I was getting a lot of roles, but then I kind of get like, demanding, like, oh, am I cast for this? Okay. Or like, going to South Carolina and say, do you guys have a Starbucks or a hot tub? Like, no. What kind of hotel is this? It’s like weird things like that, you know? I don’t know. And for me, it’s like, you got to admit all the stuff you’re, you know, things that. Yeah, you’re.

Speaker3: Right. You’ve grown, you’ve grown.

Rodney Roldan: Yeah, exactly. So. But I see that. But then I. And I remember being in Vegas, I had there was a big party going on, and I won’t say who.

Speaker3: Okay. But we we talk about that. It was a big it was a big part. Yeah.

Rodney Roldan: And, um, but I remember leaving, and I was like, I just happened to walk down. It was at the. The pyramid. Was that the.

Speaker3: Oh, yeah. The Luxor. Yeah.

Rodney Roldan: Yeah. So I walked down from there and I stopped by New York, New York, which is like right now. And I was like, what the heck am I doing? Like, it’s just weird, you know? Like, it was partying all the time and just flying. I think I flew like 30 times that year, you know. So as we get into this life and then I just, like, let go of that and, um, that’s not it’s like, this is not. It just wasn’t, you know, and then interesting. Then after that it kind of changed, you know.

Sharon Cline: Well, people love the glamor. Do you know what I mean? The glamor side and the fun side. And that’s kind of what I imagine you were talking about. Yes, but there’s a price to pay for it.

Rodney Roldan: Yes it is. And it was crazy because, like, the following year I moved to LA, and, um, I had some weird experiences out there too, you know. And it was, um, you know, some of my fellow artists, they or actors would say, uh, hey, we go to this person’s house and they’ll like, you see a lot of the stuff that you hear about. And I just I didn’t want to be part of that. So I kept myself distance. And some people ask me now, they said, you know, do you think that kind of like walking that fine line is attributed to you being in the service? And I don’t know, maybe it is. Maybe it’s not. I wouldn’t know because I’ve been in this who I am. I’ve been, you know, a soldier and an artist at the same time. Um, I do think that, um, I because I’m busy with all of it, like, especially with school, that it kind of keeps me responsible in those things. Um, because, like, you know, for the military, we have a responsibility to soldiers in my unit. And then is an artist. I have responsibility to the director and the set and they they both kind of the same. I will tell you that though, like you say, acting in the army. What is that? I said, no, they actually structurally the same and they’re both discipline based. Um, so I think to me I put that first so that anything afterwards like, you know, like partying and things like that, it’s like, if I absolutely have time to relax, I might go to the beach. And but I think on the forefront, it’s like always be ready, you know, and to be ready, you have to be clear minded, to be clear minded. You can’t be intoxicated. You can’t be. And I never got into drugs, which is a good thing. I think it was probably my mother discipline. But but but you know, I think it’s just always, always be ready, you know, because like, auditions come on the fly, like, you know, we talked about this.

Speaker3: Like, you get.

Rodney Roldan: Like, 7 or 8 auditions. And so you always have to be ready to perform, ready to do anything. And, and I think that keeps you disciplined. And I think that’s helped me so that along with like realizations on my own that like, you know, that root of, you know, going to parties and drinking and doing that. That’s not that’s not good for you. You know, it’s not good for you spiritually or health wise, you know. And I think that’s what I never had a big problem with that. But I knew like if I went that route, then I was like, let me catch myself and not go that route, you know?

Sharon Cline: Yeah. I imagine you’ve seen some cautionary tales about people. Yes, who have gone too far, I bet. I imagine there’s a price to pay as well, if you don’t sort of play by the rules of being social in that way. In other words, they expect you to go to the after party that if you’re at a certain level. But if you don’t want to, it’s not to say that you’re doing anything wrong, but you’re also probably putting there’s a limit. Either way, you’re you’re paying a price if you don’t play by those rules, but you’re paying a price if you do, you know.

Rodney Roldan: Yeah, absolutely. And I and I’ve seen it like I’ve gone to, I would say for the amount of films or like shows that I’ve gone to, um, maybe 10% of like the wrap parties or the and and the reason and it was more of like 2008 that I did post it up, but I’ve done a few after and um, but I think and sometimes I would see, I would get like a comment like, oh, you know, I got a, you got a network to build and it’s like I do. But at the same time it’s a choice, you know? Um, it’s not to say you can’t control yourself, you know, but it’s more of, um, to be honest, it’s more of timing. You know, I there’s times I was going to a party and then it’s like, hey, two days from now I got to go overseas for something, you know? Um, but at the same time, that’s that’s a risk you take, you know, and I and I for me, I see it’s a risk, but it’s not one that like, I think it’s that important for my soul. You know, to me, it’s like, okay, you’re not going to network at these parties, okay? Whatever. But it’s not something later on I’m going to regret. It’s more of like, I like, I like doing this the way I’m doing it right now.

Sharon Cline: You’re staying true to yourself.

Rodney Roldan: Exactly. You know, and that’s. Yeah. And that’s another thing like because to to even suggest that like someone, oh you’re going to network. It’s like, do you really want to go to this? No, but I should. And my thing, especially, you know, 47 years old. It’s like I’m not a kid. You know, it’s like, if I don’t want to do something, I don’t want to do something, you know? And I think that that’s going to that goes a long way for you. For yourself. Because I never wanted to. There was, um, you know, you see a lot of horror stories with, with, um, a lot of artists and I know other people where I never wanted to sit in the future and look at something and regret how I got it, you know. And, um, and I think you have to stay true to yourself, but also make sure you’re planting the right seeds as you go along, because that that road travel is your road. And in the future, you’re going to look back on that road. And if you have a lot of regrets, then it’s like, you know, I understand things are out of control. Like there’s a lot of things that happen in my life that I regret. But it’s like, well, you know, you can’t take you can’t have it all, you know what I mean? But at the same time, um, you still can control the majority of, like, the decisions you make and how it affects you.

Speaker3: Right?

Sharon Cline: If you’re staying true to yourself.

Rodney Roldan: Exactly.

Sharon Cline: I don’t want anything that isn’t supposed to be mine. I don’t want anything off the back of someone else. I don’t want anything that, you know, caused a tremendous amount of pain for for someone else. Because I took it, you know, in an unethical way. I just. I think I have to live with myself. And I can’t run from myself no matter what people say. Unless you’re a psychopath, I suppose.

Speaker3: Oh, yeah. You know.

Sharon Cline: To be able to shut yourself off from knowing that you’ve done someone wrong or done a situation wrong, there’s something to be said about trying to stay true to yourself and in what you consider to be your ethics.

Rodney Roldan: Right. And that’s that’s what a lot of integrity comes in, you know, and that’s, um.

Sharon Cline: Yeah. Your personal.

Rodney Roldan: Yeah. And that is, you know, like we’re born with certain things, I think, I think everybody’s born wanting to be good people, you know. But a lot of.

Speaker3: Times.

Sharon Cline: Their conscience.

Speaker3: Yeah.

Rodney Roldan: Just challenges in life cause people to, you know, and that’s where, you know, you have, like, the moral compass, things like that. But I know for me, um, my integrity now is a result of mistakes that I’ve made in my life and ups and downs that it’s kind of like ingrained in me like, oh, actually the last time this happened. So. And I think that makes you a better person if you’re learning from your mistakes and if you’re learning from things like.

Speaker3: That.

Sharon Cline: And being willing to acknowledge and not have your ego be so big, you know, or your pride so big that you won’t acknowledge that you are a human right who maybe fell victim to some of the vices of being a human. I think we all are. And I think there’s something to be said about self esteem. If you have at least that I’ve that I’ve noticed that someone with a strong sense of self is willing to admit that they made a mistake, but it’s like the the ones that kind of hide behind, you know, the story of why, or they’re a victim or whatever. There’s just something like, no, you just, you know, you wanted to do it or you liked that.

Speaker3: Or whatever.

Sharon Cline: It is. It just makes us human. And there’s there’s like, I don’t know, I suppose I appreciate someone who’s got enough self-esteem to say, here’s the mistakes I made. Here’s what I want to do next time. I mean, that’s the best we can do.

Speaker3: It is.

Rodney Roldan: And you got to be content with who you are, you know? And it’s um, and that’s it, you know, and I know, like, that feels better. Like, I know a lot of times, um, especially, like in the military, like I have a certain rank. And then there’s when somebody looks on the outside, someone’s like 3 or 4 ranks lower. But I treat everybody like human beings. And so otherwise. But I, you know, if somebody and then I think your experience in life, um, you offer advice for someone and that’s where I think discipline comes in. Or someone like you shouldn’t put somebody down, but it’s more of like, hey, I’ve traveled this road longer than you to know this, but it’s not. You’re advising them because you care about.

Speaker3: The next.

Rodney Roldan: Step they make, you know? So and, um, in the military, there’s different leaders that we have. And I know for me, my leadership style is to be more empathetic. But I also know that that works for me because human connections, everything like there’s, you know, there’s there’s some leaders that that say, hey, you got your equipment. And then for me, I’ll say everything good at home.

Speaker3: Oh, yeah, because.

Rodney Roldan: These are people, you know. And, um. And I know, um, you know, I’ve gotten feedback from you and I say, no, that that’s okay. But I think that human connection, that’s what the artist side comes in because a lot of art is empathy and relating. So I think that they both kind of mold me into who I am. And that’s the approach. So it’s it’s kind of like when I’m, you know, doing acting a lot of some of the military, as far as the discipline and the structure comes in and helps me stay on that course. And then in the military, a lot of the empathy and that side of being an artist comes into that. And I think it works, you know, because like, we’re not robots in the military and we’re not, you know, free, free flowing over here. So there’s got to be a balance. And that’s essentially what it is.

Sharon Cline: I saw, um, I think it was a TikTok actually, about a scene that Julia Roberts was in when she was doing Erin Brockovich And the. It was an actor. Director. Very um, an understanding of of how structure is in different scenes was like, let’s explain and break down this scene about why it was so amazing, because she had the right in the scene to be as angry as she could be. I think it was the scene where they were, um, meeting with the lawyers who had presented their first offer, and it was like a terrible offer. And she was like, you know, I want to know how I think the lines that she was saying is, how much is your uterus worth, you know, to the lawyers and things. So she was they were explaining how controlled she was because she could have been emotionally very high and hot and out there, but it was actually more, um, impactful that she, she wasn’t. So she had like, that kind of contained, um, energy, which kind of reminds me of what you’re talking about. I guess that’s why that popped in my head is because there is a discipline to it. Like, you can’t be too all over the place and too high. But but having the discipline to be able to control your emotion, but still be able to express enough of it in order to connect with people. That’s kind of what all got put together in my head very briefly.

Speaker3: But no.

Rodney Roldan: It’s and that’s interesting because like, there’s um, that one of the and let’s say lessons. But one of the acting exercises or things in acting they talk about is like the subtleties with they call it psychological reactions, where if we’re doing a scene and that’s kind of like a different we talked about earlier about being in the union for stage. And it’s like, well, they both different in a way because. So in film and TV you have this like you can look at somebody, but there’s a slight action reaction in the eyes that the camera picks up on. And it’s that. And for me it’s like what we were just talking about the you don’t want to give too much, but too little, but just enough to communicate what it is that you’re feeling. But at the same time, that result is, um, you can’t fabricate that. You know, that’s a it’s a true result if you’re true to the character.

Speaker3: If you feel if you’re feeling it. Yeah, exactly.

Rodney Roldan: So it’s interesting and that like there’s a lot of actors out there that I, that I like are my idol, you know what I mean?

Speaker3: And who’s your.

Sharon Cline: Idol? Who’s your idol? Like number one.

Speaker3: Um.

Rodney Roldan: Well, it’s kind of balanced.

Speaker3: Okay.

Rodney Roldan: So, like, Daniel Day Lewis is one, and, and I know a lot of people, you know, say these things, but, um, you know, I, and I always say De Niro, but Cate Blanchett actually.

Speaker3: You know, was wonderful. Yeah.

Rodney Roldan: So, so. And I remember arguing with somebody because they’re like, well, I figured it’d be male. Oh shut.

Speaker3: Up. You know, so.

Rodney Roldan: So it’s the same as, you know, I mean, an artist is an artist, but I think with her, um, with her performances, I, I like there was I don’t know if you’ve ever seen the movie The Aviator.

Sharon Cline: No, I didn’t.

Rodney Roldan: Oh, so it’s a great movie.

Sharon Cline: Okay, good to know.

Speaker3: Good to know. Leonardo DiCaprio.

Rodney Roldan: So he plays Howard Hughes. And so, um, and and her performance in there was like, she played Katharine Hepburn, but it’s just a little intricacies in her performance that and that I pick up on. But it makes her more human. And the same thing with Daniel Day-Lewis. Like there was one of my favorite movies he did was, um, there Will Be Blood, and then there’s like an eye movement that he does where he’s like doing kind of like this. And, you know, that’s communicating so much. It’s like, that’s where that less is more thing. So it’s like a little slight movement, but it tells a bigger story because it’s got something inside that’s percolating. And just allow a little bit and you’re like, ah, I don’t know. Whatever’s under there is interesting and they’re conveying that.

Sharon Cline: So without words.

Rodney Roldan: Yeah. So I think the actors that um, you know, and like especially well, Leonardo DiCaprio is another one too, like they, there’s like this dedication to the character and, um, you know, and I for me it’s, it’s not like you’re copying that, but it’s like, I, I respect it so much because it’s like that discipline or that this writing is important. Like someone wrote this down and someone asked you to play this role. It’s like, man, you got to give it your heart because.

Speaker3: You.

Sharon Cline: Embody.

Speaker3: It, right? Yeah, exactly.

Rodney Roldan: It’s like they trusted you to perform this. And so that’s the responsibility of the artist. And so there’s like yeah. So a lot of those actors, they they really convey that and I respect that. And as, as an artist, you know what that I hope that, you know, I continue my, my success continues in that realm where I’m able to do projects such as those to, you know, for the purpose of communicating with the audience and bringing that to life the way they do. You know.

Sharon Cline: Did you ever see Who’s eating Gilbert Grape? One of the very first times I really noticed Leonardo DiCaprio. Yes, yes. Amazing performance. I actually thought he was, you know, truly, um, mentally, physically, somewhat handicapped. Anyway, I thought it was just amazing.

Rodney Roldan: Yeah. And, you know, and he embodied that, but it’s like it’s he wasn’t playing a character, right?

Sharon Cline: It felt like real.

Speaker3: Yeah.

Rodney Roldan: And that’s important. Like, you could tell somebody you’re playing a character because. Or you, you living this, um, this this person, um, especially like Basketball Diaries was a good one. So I don’t know if.

Speaker3: You I did not. Yeah. I really clearly.

Sharon Cline: Don’t see enough movies, but.

Speaker3: You.

Sharon Cline: Know, it’s good to have a list of movies that people think are stellar. I don’t want to waste my time. You know, there’s so much media out there, it really almost is overwhelming. There’s not enough time for me to watch.

Speaker3: What’s out.

Sharon Cline: There. So I like to be very strategic with the way I spend it.

Rodney Roldan: I use it as a I honestly laugh at me all you want, but I use I take a notepad to the theater, um, and people are like, what are you doing? And I was like, I take notes because I look at it as an acting exercise. I’m like studying. What does this you know.

Speaker3: I.

Sharon Cline: Wonder how much that informs you to where you’ve you’ve been so successful.

Rodney Roldan: A lot.

Speaker3: Of it, I.

Sharon Cline: Imagine.

Speaker3: So.

Sharon Cline: I mean, you’re taking it seriously, like you’re saying, because you’ve been in so many different projects, you’ve been on movies, you’ve been on Law and Order.

Speaker3: Which.

Sharon Cline: Which is amazing more than once, right?

Speaker3: I think, yeah.

Sharon Cline: And also think about, um, just the different projects that you’ve been you’ve been on TV, you’ve been in print, you’ve been in commercials, you’ve been in movies. I mean, have you been done any theater as well?

Rodney Roldan: Yes, I have, and it was a lot more in New York, though. And um, but it’s with theater that like, somebody asked me, what about community theater? I said, dude, if I was financially able to, I’d do community for the rest of my life. I love I love that, you know, and I think, um, the theater is the audience is right there. There’s something about theater where it’s when you’re you’re you say something, then you, you hear somebody go, mm. And you’re like, we’re communicating. You know, that’s taking place. But, um, yeah, I’ve done a lot of theater in New York. And it was, um, I’ve had a great time in it. There was, there was one, um, play that I did called Ghetto Babylon, and it was at the 59, 59 Studios, which it’s a it’s a really nice. It’s I wouldn’t say it’s off Broadway, but it’s a, um, a well-known theater up there and, um, well known is not so. Well, everybody sees it. It’s more of like the capacity. Yeah. And, um, and who’s watching it and the community. And so I had a really good time and, and actually it’s a little story about this. So, um, and it sounds like when I tell this story, he was like, what is that? That’s really a big deal. Or is it? Or, you know, but it’s to me it is. So here’s the thing. So when I was, um, when I first, um, I think when it was the first year I was acting, I was auditioning for Anna in the tropics. And this was, I started, I believe, when I started acting in Virginia because I was stationed at and, um, and I remember looking at the play and I opened the cover and inside, they always have the original performers of the play. So one of them was like Jimmy Smits, you know, he’s a Puerto Rican actress and actress.

Speaker3: Actor. Yeah.

Rodney Roldan: Sorry. But, um, you know, and he’s been in a lot of stuff, and, um, and I was like, oh, great. He performed that. And then that memory stuck with me for for a reason. So like later on I’m doing Ghetto Babylon. And then this was like 20 1314. And then the play gets published and I’m at the drama book shop. I don’t know if you know the drama book shop in New York. So Drama Book Shop is where Lin-Manuel wrote, you know, Hamilton like, but it’s a if you’re ever in New York, you got to go.

Speaker3: To the bookshop.

Rodney Roldan: It’s the only one. It’s not a chain.

Speaker3: It’s okay.

Rodney Roldan: And everybody and anyone goes there. Like you have people in the basement writing plays.

Speaker3: And.

Rodney Roldan: It’s just it’s an actor’s haven. So I was there and I’m looking through the plays and I see and I thought, and I see ten books in a row saying back Ghetto Babylon. And I open it and I caught a tear because like original cast and my name is in this book.

Speaker3: Wow.

Rodney Roldan: So, you know, so like I was like, well, I don’t you don’t know because that’s my personal. But like, I’m sitting at the drama book shop with a play that I did. And so, like, there’s another actor who’s going to pick up this book and read and say, oh, this person is this is the original cast. You know what I mean? So to me, it was like, man, that’s crazy. But but I feel like as artists and it’s not about like, oh, I’m my name is out there, look at me. It’s more of you got to. You got to check in with yourself, you know? And that’s what I saw it as. I didn’t it didn’t matter if like, because maybe a lot of people don’t even know about this play. Maybe no one’s heard of it. Maybe. Maybe ten. You know what I’m saying? But that wasn’t it. It was. It was me. It was something like. I feel like the universe is telling me, hey, you’re you’re on the right track or you’re on the right path.

Speaker3: You almost.

Sharon Cline: Completed a loop by seeing Jimmy.

Speaker3: Smith’s.

Sharon Cline: Name, and then you got to see your own.

Speaker3: Name. Yeah.

Rodney Roldan: And I was like, this is really, you know, it’s important. Yeah. And I’m like, man, this is crazy. Because even then, like, we, you know, you go outside and then some friends of mine would, um, take pictures with me and say, oh, look, your name is on this billboard here for this. And, um, and that’s another thing about that, because you don’t know the impact that it has on people. You know, like sometimes we do stuff, but then like you have I have certain friends and acquaintances that check in and say, hey, by the way, you know, keep doing what you’re doing because it’s inspiring. You just don’t know it. And, um, but that’s how we keep each other up, you know, because, like, acting is not an individual thing. It’s a community. And, um, that’s one of the reasons why I’ve also, like, stayed away from, like, people trying to, like, cut each other down or because I look at and I was like, man, actors always support. The other day I was, um, I continued to do this to this day, but any of my friends that have auditions, they’ll call in. I was working with somebody. We worked together on a few, but there was another person the other day that she was having a, you know, a bad day with her script and like, I didn’t have time, but I was like, you know what, make time. And so I went into depth with her script. It’s not my audition, it’s her audition, but this is our community. You know, if someone’s getting a role, if someone’s be getting their work produced, then we all are getting our stuff because we’re all that community. You can’t act by yourself. So like, you got to support your fellow artists. And you.

Speaker3: Know, I love.

Sharon Cline: That because it does. It feels like if you’re helping, like you’re saying you’re helping someone else, you’re actually helping yourself because you are showing people an example of what could be for yourself. That’s the way I look at it, like, oh, if someone gets this really great voiceover job that is now, you know, on a commercial in the Super Bowl, which is one of my goals. Seriously.

Speaker3: Um, seriously, someday.

Sharon Cline: Stuff is out there in the universe. Now, I’ve never told.

Speaker3: Anybody that, but.

Sharon Cline: Like imagining that if I see someone else actually have that happen, Well, then it’s possible for me to, you know, and that’s a gift in a way. It’s it’s encouraging. Not I’m not jealous of it. I want or envious I want, I want to have that same experience. And I would hope that something I did would be encouraging for someone else, too. It’s partly why I like this show, because one of the things that I’m hoping people hear is, is your passion for what you’re doing, as well as what your path was, because someone else may have a similar obstacle that they’ve been able to overcome. And and because because they got advice from you and there is room for everyone because not everyone is like you. Exactly.

Rodney Roldan: No, we’re all different. And that’s the thing. Like you’re always it’s kind of like trying to think I’m getting I’m confused. I don’t know if it’s Plato or Aristotle when.

Speaker3: He said, get it.

Sharon Cline: Right, okay.

Speaker3: Because you know, this is serious. No, no.

Rodney Roldan: It’s, uh, but it’s it might be. I think Plato was the one who wrote what Aristotle said down. But he said he he knew. I think he knew everything when he admitted he knew nothing, you know, and and that’s to me that’s capacity or potential energy. So like, we always have to be there’s always room for improvement or knowledge or to know things. And I’m I’m always on that lookout to like, learn something new. And and it actually influences like I also there’s just something weird. So I don’t know if you ask me how many roles or how many projects you’ve done, I don’t know, I can’t give you a number, but I can tell you every time I get a part, it feels like the first time, and I don’t want to ever lose that. And I tell somebody, if I ever lose that, if I felt like I. If I didn’t get the part because I was supposed to get it, I’m out of here because as soon as you then you’re not. If you’re. I have to live with my passion in this. And if I treat it as that, then I can’t do it, you know? And that’s one thing that’s never left me to this day at all. And I like, pray to God it does it. But but but even with that, um, something else too. And I know with auditions sometimes, um, it can be discouraging. And that’s something I wanted to talk about because, um, there there’s times where we do, um, we do a bunch of auditions and then you’re like, man, what am I doing wrong? And there’s a lot of actors, including myself, right.

Speaker3: That feel.

Sharon Cline: The same.

Speaker3: Way with voiceovers.

Sharon Cline: I’ll be I’ll get several and then I’ll get nothing for months.

Speaker3: Oh. You did. What did you.

Rodney Roldan: Do? Ten auditions in one week and not get one. But then what? I started, you know, and I and I actually I want to say it’s Domingo Coleman. I was watching something of his on the because the Screen Actors Guild they have a the Sag-Aftra Foundation and it’s really good. I have to like connect you to it. I don’t think you have to be a member.

Speaker3: Oh nice. But it’s on a member.

Rodney Roldan: But if you follow the page, they always have these videos. And he was on stage, um, and to me, like, he’s, he’s, you know, a really successful actor and everything, but to hear him say he’ll get an audition and then like, what changed in him is that he stopped thinking about, is he going to get this part? Is this going to happen? Um, it felt like something. But anyway, um, so he. And then he just did it, and then he moved on, and then that’s when. But because it was in the back of his head about, am I going to get this? Then he feels like it may have infringed on his performance. And that was interesting because I the way I started seeing it was like, I get like 7 or 8 auditions a week and like real time, like the last couple of weeks has been kind of hectic because I got like these military, um, temporary missions coming up, and I’m looking at my schedule like, I got to turn this down because I can’t, but I still do them and sometimes. And the reason I still do them and I and and help other people with theirs is because it’s all the training, right? A lot of times we pay for acting schools, acting classes, but if you get an audition, a lot of when you go to acting school, a lot of people know if the listeners out there who do acting, they know they’ll go to a workshop and they may not. They’ll sit in a workshop for three hours and they may say they’re seeing once or not at all, you know? And so when you get an audition that’s a free like, all you need is two actors and that’s a free class.

Speaker3: Wow. It’s true. That’s a.

Sharon Cline: Very good way to.

Speaker3: Look at it. It’s an.

Sharon Cline: Experience.

Speaker3: Yeah.

Rodney Roldan: And you bring bring stuff to it. And I know, um, one thing because there’s like even different techniques. So I first trained with Meisner technique and then when I went to Stella Adler, I see Adler Technique. And there’s a lot of like Stanislavski in there and, you know, things like that. But so the mixture of it and I think that it hit me like until 2022 when I started marrying the two or having my own twist on it. And, and I started taking some of the things that I learned from there and then combining it with other stuff. And, and when I combined it, I was like, this, now this is working for me. And so whenever I’m working with other actors who, um, call, you know, call me and say, hey, my audition, I give them I, you know, pay it forward, right. So I’ll tell them, you know, like recently, this one actress that I’m working with, um, she’s got an audition for one of the Tyler Perry movie shows. And so one thing I explained to her, and I said, hey, always set the scene right, so there’s no where you’re at because you have to live in the scene, and then you have to use the imagination and all that. But that came from, like me, training at Stella Adler, where we talk about imagination, prop and all that kind of stuff.

Rodney Roldan: And then the Meisner technique comes in when we’re doing the promotion performance. So when I’m looking at that, that’s a way of me not reteaching, but kind of staying connected with the things that I’ve learned, but also visiting a new character because, like, I learned something from her script. Like I said, not my part, right. But it doesn’t matter. You know, as an artist, it’s your responsibility to keep training and you have to find moments to do so. Right? Like, you know, with acting, you have to do your vocal exercises, you have to do your reading. So it’s like with a busy schedule, you have to take every moment and do the most with it. Um, and that’s also helps with balance. I know you earlier said you’re at school acting army, but I think but I think what helps me with that is like, you can only focus at one thing at a time. So and it’s and it’s normal for your human to be like, I’m doing this, but their mind is what I got to do tomorrow. Well, tomorrow is not here. Why are you worried about what you got to do tomorrow? When tomorrow comes, do what you have to do. So, like, right now, My time is with.

Speaker3: You on this.

Rodney Roldan: Amazing show.

Speaker3: It’s really cool. I love it.

Rodney Roldan: But my focus is here because this is what’s happening in.

Speaker3: The moment, right?

Sharon Cline: Like, I don’t touch my phone other than to look at notes. And then when I leave, I’m like, my goodness, I’ve got like 12 emails that just came in the last hour. But it does feel like one of the things I like about this show is that I get to focus on, without distraction, this exact moment and the presence of it. I can’t fake it. I can’t not, you’ll know. But also, I like what you’re talking about regarding the way that you approach different scenes. It’s the same for voiceover, because I’m supposed to, and it’s encouraged, and you can hear it when you don’t imagine those the scenes. I’m imagining myself with a bunch of groceries in my hands, and I’m having trouble opening my minivan, and I get to just throw my foot underneath.

Speaker3: The bumper.

Sharon Cline: And it opens the back. And I like that you can tell if you have that in your head. Yeah, you can hear it. And I’m imagining that’s just voice. So if you’re really being an actor and showing all of you your whole body, I can imagine that all of that translating out if you don’t have it really a real true, um, imagination that way.

Speaker3: Right.

Sharon Cline: You’ll miss a connection.

Rodney Roldan: And it’s sometimes like, hats off to you because it’s like to me, and I know the voice of the actor is like, voice is everything. But, like, voiceover seems a lot harder at times because.

Speaker3: Really?

Rodney Roldan: Yeah. Because, um, you know, like with voice, you have to. There’s a saying, I think it’s voice you paint for, the voice is for the eyes, and then visual is for the ears. And we use that in broadcasting.

Speaker3: Right.

Rodney Roldan: So it’s and especially when you’re saying like when doing narration for radio, radio shows, they’ll say, you know, you got to paint and that. So you’ve really got to paint the picture for them. So every, you know, every as you know, of course, every inflection in your voice, it paints. It’s like a different stroke. It’s true on the visual.

Speaker3: Well that’s very interesting. Yeah.

Sharon Cline: I didn’t actually think about it that way. I hadn’t heard that. But it is true. Definitely true, because there are days where I’m, for some reason, can tap into emotions in a different way, and there are days where I feel like I’m just kind of, I don’t know, phoning it in, but I’m not as, as, um, dynamic in my emotions. But the days that I am very dynamic, I’ll go back and listen to the auditions that I’ve done and see where I am in the in the process of whether I’ve gotten to the second level of auditions, you.

Speaker3: Know, like I call that kind.

Sharon Cline: Of thing. And I’m like, do I like this or not? Because there are days where I’m like, that was a terrible audition. Well, I’m also hard on myself. But at the same time, there are times where I’m like, oh my God, I was so good at that one. It was just a good day.

Speaker3: Yeah.

Sharon Cline: You know, I just understood what they wanted and I was able to kind of bring it. And it’s very satisfying to have those moments. But to be in that level, because I’m just sitting in oftentimes, you know, my workout clothes or whatever in my booth. No one knows what I look like, but like to bring that A-game every time with not just your voice, but being as an actor. It’s a different, completely different level of what you’re doing, I think. So I don’t know if it’s harder, it’s just different.

Rodney Roldan: It is different, but it’s just because they’re all like, so what I’ve done, you know, some voiceover as well, and then stage and then TV film and they all and and that’s you see that with commercial too. Oh big time.

Speaker3: That’s a whole other, that’s a whole other thing too.

Sharon Cline: But it’s wonderful to know that you really are sort of a well-rounded and balanced person in a lot of ways, not just in the acting world, because you do have lots of different, um, avenues that you’ve been able to explore, but but also balancing yourself out with the military side of you and the discipline side of you, um, and caring about the craft itself, which I don’t know. I hadn’t heard someone talk about it like that before, where it’s not it’s not about you and getting ahead. It’s more about just honoring the the human side of being an actor and connecting with people and communicating and and contributing to the art itself. Not just like Rodney.

Speaker3: Yeah. The Rodney. It’s like because like.

Rodney Roldan: The sound of the. Was that saying that a tree falls?

Speaker3: Oh, yeah. No one’s there.

Rodney Roldan: But you got to acting. You have to have a partner. I mean, or maybe not. Or I could just do it myself.

Speaker3: You could do.

Sharon Cline: The monologue, but it’s not the same.

Speaker3: Yeah, but you’re.

Rodney Roldan: Still seeing somebody.

Speaker3: You’re right. You’re talking.

Sharon Cline: To someone?

Speaker3: Yeah. Right. So.

Rodney Roldan: But there’s acting is. And then, you know. And so you need a viewer. Does acting take place if there’s no viewer?

Speaker3: Did that for me right now. Like I’ve had a long week. That’s a hard question to ask me on.

Sharon Cline: A.

Speaker3: Friday. It’s like it’s.

Rodney Roldan: Like if you would say if the picture didn’t.

Speaker3: Exist, it’s like, no.

Rodney Roldan: But I mean, if there’s if you’re at an empty theater like.

Speaker3: Oh, I had amazing performance, you.

Rodney Roldan: Know.

Speaker3: Yeah.

Rodney Roldan: Did you connect to someone and did they leave with an experience? And then they translate that experience and then it’s like a chain reaction, you know?

Sharon Cline: Where do you see yourself in five years? What is your five year goal? What would you what’s the big dream?

Rodney Roldan: Well, I’ll say. So five years from now, um. Let me see. So I’ll be okay. So I’ll be done. Hopefully done with my PhD in two years.

Speaker3: And are you.

Sharon Cline: Doctor so-and-so then?

Speaker3: Yes. Okay.

Rodney Roldan: But I want to do something interesting with that. So, like my thesis, I wanted to turn it into a documentary.

Speaker3: Oh, wow.

Rodney Roldan: So that’s because, like, I was like, I want to I’ll do the thesis, but then I want to translate it into a documentary, and I think it’ll be better if, um, you know, it’s it’s nice to have the doctor by my name, but it was like someone who’s in the field.

Speaker3: Yes.

Rodney Roldan: And then, and ironically enough, I want to do it in media. So I haven’t decided what probably the fall of media, but.

Speaker3: Oh, geez. Maybe by then. Let’s hope.

Sharon Cline: That’s not.

Speaker3: The case. No it’s not.

Rodney Roldan: But, um. No, but something along, you know, because the PhD is in communication, so it has to be related to one of the theories. Um, so that’s what I want to do with that. And then by then, I’ll also be retired from the military. Um, so.

Speaker3: You’ll be able to.

Sharon Cline: Be an actor full time.

Rodney Roldan: Exactly. You know.

Speaker3: Sorry.

Sharon Cline: Did I. Did I take, like, did I take that notion out of your head as I was just.

Speaker3: Kind of like, wait, I’m imagining you because you had said.

Sharon Cline: You do both. And so wouldn’t it be amazing if you didn’t have to talk like you’re leaving for. Where are you going? And, um, on Sunday.

Speaker3: We.

Rodney Roldan: Were like the South East Asia.

Speaker3: Yeah.

Sharon Cline: You’re going to Southeast Asia. Like. And imagine that you don’t have to do that toggling back and forth.

Rodney Roldan: Yeah, exactly. And that’s the thing. So all the stuff, um, happening now, it’s um, I would say it’s kind of like when you’re building a building and then you have the structure on the out, what do you call it? The I’m trying to think of the right term, the metal.

Speaker3: Yeah.

Rodney Roldan: The frame that.

Speaker3: Kind of the framework.

Rodney Roldan: So that’s what happens. And I think, um, everything happens for a reason. Right. So for me, um, one finishing the service, but it also because you gotta be realistic, it also has a financial, you know, you know, retirement pay. So that also creates a financial base so that it does. Because a lot of times as performers, I’m sure there’s a lot of people that I know personally that just act to make money. Not they don’t act to make money. They act and they need to make money in order to supplement their, their passion. So for me, um, you know, having retirement, at least that creates a financial stability where I don’t have to I can work on any project and not think, okay, I have to take this job because it pays this much because I have this coming up. And then with the, you know, my PhD, it also gives me ability to to stay grounded with, um, anything related with communication and, you know, kind of with the filmmaking side of it too, as well. Um, and. Yeah, and that’s what I think. So I think, you know, people look, they say, oh, you’re busy with all these things. It’s not stress you out. It’s like there are times that it is stressful, but I like doing all three, you know what I mean? I find myself in all three, so it’s easy to cope with it. But then it’s not forever. You know.

Speaker3: There’s a, there’s a plan.

Rodney Roldan: Um, and, and as long as that plan is important to you because a lot of people want to tell you how to. Maybe you should do this when you do this. Like I got.

Speaker3: It. Trust me, I got it. It’s working. I won’t give.

Sharon Cline: You.

Speaker3: Any of it. No, no, no. I mean, advice is welcome, but I’m saying.

Rodney Roldan: Yeah, but.

Speaker3: I’m saying it’s.

Rodney Roldan: Because people don’t see it. And I remember it was like when I have some friends I know, like for 20 years, and they see me now and they’re like, that’s what you were talking about. That’s how I told you. Trust I got a plan. Like it’s not, but I and I but it’s those are like lessons learned because I’ve seen stuff that happens to certain people. And I’m like, how can I prevent that? And that’s the best you can do. You know, we don’t know what the future looks like, but you kind of you don’t know what the future looks like. But you know what each brick looks like? That you lay on the road, that you’re, you know, traveling on and and that. And that’s also like where you have to pay attention to because it’s like a lot of people want to know what’s your goal. That. And it’s like, but the focus isn’t the goal because you have to live. You know what I mean? What are you going to do just like ten years from now? I want to do this. But then are you paying attention to those ten years?

Speaker3: Are you living in the moment?

Rodney Roldan: Being present. You said something earlier about being present, right? So like that. That’s what art is. Is the more compelling an art is, how present the performer is, especially when you’re doing TV film voiceovers like how present you are. And, um, but we have to be present every day in our lives because realistically, tomorrow isn’t promised, right? So like, you have to live your life to the fullest today. What does that look like to you? And that’s what’s that road look like to you every day, you know. And that for me, is I like doing these things. There’s a purpose behind it. One part of my mind is this end result looks like this. But the other part is focus on the now and how you’re living it. And, you know, sometimes it’s hard to balance. Like this is one of them times where it’s like, but then I know a few weeks from now it’s going to be easy.

Sharon Cline: So if anyone wanted to get in touch with you about the different projects that you have and would like to know more about you, where can they find you?

Rodney Roldan: Um, but I’m on all the social media platforms.

Sharon Cline: Rodney. Well wait, well.

Speaker3: You did it with, like, a rolling. You did it with Jordan. I’m trying to do. You can say roll down, but rolled in. Yeah, but it’s so sorry. No. It’s done.

Sharon Cline: I want to say it with.

Speaker3: Like, the accent. No, but I’m.

Rodney Roldan: On Facebook, Instagram, TikTok, you know, and then reach out with any of those. So.

Sharon Cline: Well, I’ve had so much fun talking to you. It’s very inspiring to me in many ways, but one of them is just knowing that with the success that you have, you don’t even have to be as nice as you are, you know, or caring about other actors as much either because I always think that the more successful people are, the more they’re just kind of like, you know, my time is so precious. I’ll just give it to you some. But you actually really do still care. And that’s a testament to your character. But also knowing that you are really investing in not just you yourself, but the future of what this art form is. And years from now, your grandkids will be watching different things that you make, and.

Speaker3: You.

Sharon Cline: Care about that too. But also. And they’ll learn something about you too. It’s not just, oh, this is going to make me a lot of money, but actually, no, this is a reflection of what I was interested in at the time.

Speaker3: Yeah.

Rodney Roldan: And it’s, um.

Speaker3: Yeah, it’s really special.

Rodney Roldan: Yeah. And it’s, it’s one of the things some people say, like, that’s a weakness or you shouldn’t care too much about because your time. I know your time is precious, things like that. But I think I just go with what feels good in the heart for me, you know? And, um, if I know someone needs something, it’s like conscious.

Speaker3: I know conscious is a real thing.

Rodney Roldan: Like, it’s like I think somebody will message me like, can you help me audition? And I see it, and I’m watching something, and I’m like, you know, dang well, you could help this person out right now. Like you really doing anything. And I was like, let me call him. And then I’ll tell him. I was like, hey, I was watching something. But I felt bad and like, just, you know, sometimes you need a rest, you know? But, um, at the same time, I think, um, you may not know the degree in which someone needs something, so it’s important. Like, it might seem not much of a big deal to you, but it’s a big deal to them in the same way. Things I was taught was a big deal to me, and maybe it wasn’t for that person. So we all pass each other, you know, things. Um, I do hear, like, you know, you can’t care too much because it could you could, like, let people in too much. And I was like, I hear you. But in the grand scheme of things, this is this is what makes us human, you know? Um, and so I decided to stick to that side of it, you know, I know that it has its ups and downs, but to me, that’s just important for me, you know?

Sharon Cline: Well, I would love for you to come back some time because they’re obviously you’re you’ve got lots of projects that you’re working on and who knows what the future will bring. But what a pleasure it’s been to kind of hear about your story and what makes you tick, and how you have been able to succeed. In a way, I think a lot of people would love to be able to say in the acting world, and this is a huge community for it right here in the Atlanta area. So maybe, maybe someone that’s listening will have that kind of inspiration to be like, oh, you know what’s really interesting to me, when it comes down to it, they don’t have to compromise who they are in order to succeed. Right. And there’s there’s a lot to be said for that, I think, especially when it’s this, this kind of world would love to mold you into something that they think that they could make money off of. But, you know, for you to be able to stay true to yourself and, and still succeed is, is it’s really exciting to see. And it gives me encouragement to, to to stay on my course.

Speaker3: Yeah.

Sharon Cline: Thank you.

Speaker3: No, thank you for having me. And of course, it’s.

Rodney Roldan: Been a pleasure talking to you. Other times you kind of lose the microphone.

Speaker3: Oh, I know right. We’re just having a conversation exactly the way I tell people. Just come in, give me fun, I promise, I think.

Sharon Cline: Well, thank you all for listening to Fearless Formula on Business RadioX. And again, this is Sharon Cline reminding you with knowledge and understanding we can have our own fearless formula. Have a great day.

 

BRX Pro Tip: Scale or Niche. Pick One.

March 11, 2025 by angishields

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BRX Pro Tip: Scale or Niche. Pick One.

Stone Payton: Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, let’s chat a little bit, if we can, about the virtues of scaling versus niching. Talk to that a bit.

Lee Kantor: Yeah. I think that’s one of the early decisions you have to make as you kind of get traction in your business and you’re deciding which way to go, I think it’s important to just pick one, either you want to scale and grow and be as big as you can possibly be, or you want to niche down and then be as narrow as you want to be. It’s very difficult to kind of scale a niche or niche a scale. So, either you have to go all in when it comes to being a niche brand or go all in when it comes to being kind of a larger scaled brand.

So, some of the things to think about why you should be a niche, being the authority that lets you charge more, you’ll easily target clients, you’ll build customer loyalty with fewer clients, you’ll become the bigger fish in a smaller pond. So, those are some of the reasons why being a niche brand would be attractive. Now, why should you scale? There’s economies of scale. There’s diversification. You have more possibilities. There’s bigger opportunities.

But you can’t do both because they require opposite strategies. One requires specialization and one requires broadening your scope. So, brain surgeons also aren’t general practitioners. Ultimately, the choice between scaling and niching down depends on your business goals, the market conditions, and some of the resources available to you. But committing fully to one strategy allows for clearer focus, more efficient resource allocation, and potentially greater success in your chosen direction. So, think about it. Pick one and go all in.

BRX Pro Tip: 3 Steps for Easier Client Onboarding

March 10, 2025 by angishields

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Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, what are you learning about bringing on new clients, getting them onboarded quickly, efficiently, productively?

Lee Kantor: Yeah. I mean, having a client onboarding system is so critical. It’s so hard to get clients, and it’s so important to keep them. And having a really efficient client onboarding system will help you do that. The first thing, I think, it’s important to do is create some sort of standardized welcome packet with key information and expectations. This is kind of like a map of what’s going to happen and where they’re going to go and what they can expect. So, people like to know where they’re going, and they like to know how they’re going to get there. And so, if you can make it easy for them to understand and be very clear on what’s going to happen, what they’re going to get, and manage those expectations, they’re going to be a lot happier.

And this allows you to also kind of sprinkle in surprise and delight moments throughout this in order to keep them engaged and keep them happy. I think it’s important to, early on, schedule some sort of a consultation to understand exactly what the needs and goals are. And this is where you kind of set and manage those expectations, get clarity, get buy-in, make sure everybody’s on the same page.

And then, during that conversation, you should be developing some sort of personalized action plan based on what you’ve learned. This way, the client helps you coauthor the solution that they’re going to get, and that will help them have better buy-in and a better chance of keeping them for a long, long time. So, it’s important to kind of manage the expectations, get clarity, because a lot of times people buy something, and they don’t know exactly what they bought. They really are buying kind of an outcome, but they don’t understand kind of how it’s all going to work. So, the clearer you can be at the beginning, the better it’s going to be in the long run to keep your client happy and successful.

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