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BRX Pro Tip: 3 Ways to Build a Referral Network

March 5, 2025 by angishields

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BRX Pro Tip: 3 Ways to Build a Referral Network

Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, I love the idea, and I have enjoyed some degree, of building and having a strong referral network. But what is the best way to go about building one, man?

Lee Kantor: Yeah, I think it’s so important to have a referral network. You can’t just sit there and go, “I’m going to get clients by myself, on my own, one at a time.” That’s just not going to be efficient in growing your business or your brand. Some easy ways to start building a referral network is, number one, identify some complementary businesses in your industry. Just look around, who else is reaching that same customer you’re trying to reach? And just write down their names. It’s so important to kind of build this kind of dream list of referral partners. So, start identifying complementary businesses.

Then, once you’ve identified who they are, find somebody in there that you might know. Reach out to potential partners and just start exploring ways to work together. Figure out a mutually beneficial referral arrangement. They’re trying to reach your same people. You’re trying to reach their same people. You’re both doing something that’s kind of in the ballpark, trying to serve the same group. Figure out ways to work together. Figure out things that make sense in both your businesses that aren’t so cumbersome but are easy. And everybody in the industry is probably trying to look for other kind of trusted partners and vetting good partners. Be one of those trusted partners. So, go out there and find the good ones for you, and then start building some relationships.

And then, once you’ve done that, you got to keep following up and nurturing these relationships. This is not something you do one time and then forget about it. You got to nurture the relationships and hold each other accountable in delivering value to each other. If it’s not working for both of you, then find some other partner. This has to be something that you’re, kind of, nurturing at all times. And something to do while you have relationships and you can only refer to one or two people, build some sort of a wait list in the background so that if one of these two current partners aren’t working out, then you have somebody else to go to in the event that happens.

So, it’s important to kind of leverage your network. And the only way to leverage that network is to build that network. And you have to be proactive. And if you want to be the change, then you have to be the one that takes action. Don’t wait for someone to come up to you. Be proactive.

Mike and Adie Walls with Caring Senior Service

March 4, 2025 by angishields

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RAWMikeandAdieColorMike and Adie Walls’ journey as franchise owners began in 2009 when Mike joined Caring Senior Service as a Franchise Development Manager. His primary role was to sell franchises.

At the time, his wife, Adie, was a stay-at-home mom, and she accompanied him to conferences and events, where she met the leadership team and learned more about the franchise system. She became increasingly invested in Caring Senior Service’s mission, which eventually led to their decision to become franchise owners in 2014.

Their motivation was personal. Inspired by Adie’s grandfather’s battle with Alzheimer’s disease, Mike and Adie moved back to her hometown of Lake Jackson, Texas, to open their Caring Senior Service location. Their goal was not only to provide care for her grandfather but also to serve the local community.

As the face of the company, in 2018, Adie was honored as Franchisee of the Year, a testament to her exceptional contributions to the franchise and her dedication to providing excellent care and service.

Connect with Mike on LinkedIn.

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Coming to you live from the Business RadioX studio. It’s Franchise Marketing Radio. Ready to revolutionize your franchise with AI? Franchise now empowers franchises with advanced AI solutions, automatic processes, and enhanced marketing strategies. From personalized customer interactions to predictive analytics, we help you harness AI to drive growth and efficiency. Transform your franchise with the power of AI. Visit Franchise Now to learn more and take your business into the future. Now here’s your host.

Rob Gandley: Hey everybody, welcome back to Franchise Marketing Radio. I’m your host, Rob Gandley, and we are the podcast that spotlights brands, innovators and leaders driving success in the franchise industry, and we have a truly inspiring story today that blends business purpose and personal passion. Joining us today are Mike and Addie Walls, franchise owners of Caring Senior Service in Lake Jackson, Texas. Their mission is to provide compassionate care for seniors, and it’s inspired by 80s grandfather’s battle with Alzheimer’s. So really interested in in learning more about that. But along the way, they’ve built a thriving business and even earned the prestigious. And it is prestigious. I’m very involved with these awards. Franchisee of the year award. There can only be one. So that’s pretty amazing. And so we’re excited to hear their insights on franchising, marketing and making a difference in the lives of seniors and families. Welcome to the show, Mike and Addie.

Mike Walls: Thank you very much. We’re really excited to be here. Rob, thanks so much for having us.

Rob Gandley: Yeah, you got it. You got it. So it’s one of my favorite questions. I love to tee it up. Tell me, how did you arrive at being a business owner? And I know that you were in franchise development, which obviously you’re very involved with the idea of business ownership and sharing that, that with someone else. Then you flip sides. So tell me a little bit about how that happened and your journey to becoming a team here, a husband and wife team to build this business.

Mike Walls: Yeah. So, uh, it’s an interesting journey to get here. That’s to be sure. Um, I had dabbled with, uh, being a business owner in the past, and, um, in the kind of 2008, 2009, uh, bubble burst, you know, that occurred, um, my business at the time didn’t fare very well. So, uh, I was unemployed. I was looking for a job. Um, and luckily, I came to know Caring Senior Service. I had never done anything in franchising before. They were looking to really expand their franchise growth. And so we we both kind of took a chance on each other, you know. And and and that’s how I got into franchise development in, in late 2009. Um, from there, I think we, you know, over the next, uh, 3 or 4 years, uh, expanded by about 50 or 60 units. Um, and what was interesting was along the way, of course, um, in franchise development, you talk with people at all hours of the day. You know, I live in Texas. So if I’m speaking with somebody in California, there’s a two hour time change. Or if they’re on the East Coast, there’s a one hour, you know, and so it might be after dinner or something like that, 80s listening to me on the cell phone, you know, going over the the spiel of what the Kerry senior franchise opportunity is all about. Um, but at some of the conferences and things, she would start to attend with me and got to know many of the existing franchise owners and some of the new franchise owners that I had helped bring on board and I think started to, you know, feel kind of called to this. Um, and, and it was I kind of like maybe for her to, to jump in and give her side here. But. Yeah, but many of our franchise owners, uh, would talk with her and say, you know, you would be perfect for this. You really need to get into this.

Addie Walls: That’s what they said. Um, my my youngest was starting kindergarten, so I was looking at, you know, going back to work and, um, as more people said, yes, you should think about this. Um, we looked in our own family. Um, my my grandfather, like you said, was diagnosed with Alzheimer’s in 2010. So, um, you know, we were dealing with that for a couple of years, and finally we decided that, yes, um, we needed to, to do this. Um, and that would help me to take care of my grandfather, um, and my grandmother I was very close to. Them, um, I, you know, I, I’m the first grandchild, but I consider myself the fourth kid. Um, because I was stepping in and doing a lot of things that, you know, typically the. Daughter does. So, um, caring senior service just helped us to be able to, to do that. So. Yeah. Um, so.

Rob Gandley: So how do you think just just kind of made me think of this, but how do you think. That that affected how you guys approached this business, how you approached how you built it. How you now manage it? I know that never leaves you that experience. So. So how how do you think? That influenced the way you run this business?

Addie Walls: I feel like it, it it gave us, I mean, the ultimate purpose because, you know, I was taking care of my grandparents and then sharing with others how I was taking care of my grandparents. Um, it was very personal because, you know, I did it on the on a daily basis. I got to see it. But I also, you know, learned from my other clients. Um, you know, different things and, and took those things that I’ve learned to, to help care for them. So, you know, it just kind of was all intertwined. But, you know, the main focus being, um, you know, I want to treat people like I want others to treat my grandparents and how, you know, I would I would care for them.

Rob Gandley: Oh, you just said my favorite thing, the golden rule.

Rob Gandley: I love the golden rule.

Rob Gandley: I wish everybody followed the golden rule.

Addie Walls: Yeah, it would be a lot better.

Rob Gandley: Yeah, it’s a little less work. It’s a little less effort. Um, yeah.

Rob Gandley: Cool. Well, that’s amazing, I, I love the industry. I am in that age range where I have my mom and my dad did pass away at 82, but I was very happy he had that life. And, um, my mom’s 86 and doing pretty good. Uh, but definitely because of my, uh, relationship with the industry and with some of the brands that do such an amazing work, like you guys. Um, I was able to get some some guidance and experience how that makes the other person feel like the family. And I’ll tell you, it was a 15 minute consultation that really gave me peace of mind. We like using the phrase peace of mind a lot, uh, in a lot of marketing that we do. Uh, because it’s so true. Oh my goodness. It was. And I would just encourage anyone listening, you know, make sure you, you speak about it, uh, reach out because it makes you feel better when you understand what to do. Uh, when you’re dealing with parents, it really is a it’s a weird shift when you start having to take care of your parents, right? After all those years of them being your parents. And so, anyway, I had a great experience and felt really good, uh, in that. So so let me ask you, uh, maybe pivot over here to Mike. Um, so you were doing, uh, franchise development, Right. And you and I know that that is for anyone listening. That is the side where you’re helping share the opportunity with others that are thinking, yes, I’d like to start a business and not sure where they want to start it, but this is a great industry and so they wind up talking to Mike and Mike. You helped grow that business. The same brand you’re a part of, you helped grow that. So doing that role for so many years and then coming over and becoming a franchisee. Tell me, were there any were there any adjustments, were there any challenges, any any notable things that you said? Oh my goodness, I didn’t realize.

Mike Walls: Yeah. I mean, yeah, I mean and that’s what’s what’s pretty funny is I think a lot of people thought, well, you were already involved, you know, at the franchisor level. And, you know, on the franchise development side, you know, this should be a cakewalk. And it’s like, I could talk about the business a lot, you know, and and I even thought I understood it. And wow, being on this side of the table, you know, and and working as a franchisee and an operator was, uh, yeah, there was a lot of eye opening experiences along the way. Luckily, um, my transition was helped so much by A.T. as as we launched our franchise, I was still working in dev, and so she was, you know, the the operational side of our franchise. So we worked in the same office. But I, we were filling very different roles. I was very little involved in the franchise at the time other than, um, a sounding board or sometimes a punching bag, maybe for A.T., uh, at times. But, um, it, it slowly, you know, developed where as our franchise grew rapidly. Um, I needed to to to to pivot and move into, you know, full time working in the franchise. And I remember that conversation I had to have with our CEO basically saying, you know, I’m I’m going to have to quit. You know, I’m going to have to leave the franchise or because my business, my wife, my family, you know, they need me. And, um, and I was really enjoying it, too, you know, which which was which was wonderful. And, you know, not only do we have the opportunity to care for our own family members, um, but getting into that side of the business and no longer just talking about it like I had done previously, I found to be, um, extremely rewarding, uh, both personally and financially. You know, if I’m being honest. So, um, it was it was fantastic. But yeah, the the number, the number one question we get asked is how on earth are you able to work with your spouse.

Rob Gandley: That’s a that is a testament to your relationship because it’s an I agree I understand what you’re saying. It’s another level, another dimension. But it’s awesome.

Mike Walls: Yeah. And you know, for us, I mean, working with each other. This is the first time we’d worked, you know, together like this and, um. Yeah, that that is the most challenging part because we don’t get a break from each other anymore. Right. And so it blurs the lines between where does business end and where does, you know our life as a, as husband and wife and a family, you know, and it kind of all intertwines. And I mean, yeah, there’s our kids can tell you, you know, there’s been conversations 11:00 at night. You know, we’re heated about something about the business. And they’re like, guys, can we, you know, please stop talking about business for a change? Um, that’s been the most challenging aspect is not as business partners not being, you know, business business all the time, taking time to step back from the business, be husband and wife, be mom and dad, you know, and do those types of things.

Rob Gandley: Yeah. Yeah. Well and that as I said, you’re doing a family business though too, which I think is probably edifying on some level still challenging to run a business together, but I’m sure you enjoy a lot of the moments together that that where you’re impacting families, because being married in a family is all about, you know, you want your family to be healthy, but you know, you feel the community around you and the friends and, you know, and so you want them to feel that too. And so you’re doing that good work must be a good thing for your relationship. But I don’t know, it’s still work. Um, but so tell me about your community, though. Tell me about the area you’re in and how did you how did you go about building the relationships and what kind of marketing and, and what is the approach to kind of getting started maybe in that early period. And then now as you’re more mature, like, what does that look like? Who do you work with and how do you get the word out? Because I know awareness is certainly a factor. People don’t just automatically think of you, or maybe they kind of do a little. But the reality is not a lot of people realize what the options are when they experience family challenges like this. So how do you get out there and get the word out?

Mike Walls: Yeah. You know when when when we we moved back home to our hometown where we grew up to do this. We had been gone for around 15 years, but but we grew up in the area where we started our franchise and where our family was, and we really thought that it would be a cakewalk. Oh, we’re going home. We know everybody. You know this will be no problem. And boy, were we wrong. You know, um, and I think you you alluded to this just a second ago. This isn’t something that, uh, people normally think of. You know, we make decisions, um, about where we’re going to have lunch on a daily basis or where am I going to get my car washed, or where which vehicle am I going to purchase? Even making a house purchase. We make these decisions multiple times over our lives. Oftentimes, the decision to take care of a loved one, um, in the long term, an elderly loved 1st May be Maybe a decision you only make once. Um, and so to get in front of those people when they’re ready to make those decisions is, is quite challenging. And, um, luckily, working for the franchisor, um, this was one of the most common questions we would get by people investigating our brand is, you know, how do we generate the business, right? How do we get the name recognition? How do we market and get that information out there? So I’ll, uh, I’ll let Adi talk a little bit more about that, because, again, I’m still working in dev at the time. Right. So she’s the one who’s pounding the pavement.

Rob Gandley: Yeah. Got it.

Addie Walls: It was. It was really cool moving back home and, you know, knowing some people, um, this was a small town, um, created for Dow Chemical, you know, 50, well, 70 years ago now. Um, and so, you know, it was very small and it grew from that. But some of the original family members, um, you know, or families that were here, I was then dealing with, you know, my grandparents, friends, um, people that we went to church with, people that I had known, you know, through church forever and, um, you know, so so it was we still had that kind of kind of close, um, six degrees of separation or something like that. Where.

Addie Walls: I could tell, you know, if I didn’t know, you know, the the son or daughter I knew, the grandparents or I, you know, they knew my aunt and uncle or his aunt and uncle or, you know, something like that. So, I mean, that that makes it, you know, really interesting. Um, and, you know, and that, you know, helps helps make you feel like, okay, hey, I know you and I’m going to take care of you, you know, like, I take care of my grandparents, you know, it just.

Addie Walls: You know, kind of, um, you know, just your family. Okay? We’re going to, you know, care for you that way. So, um, we we did have to go out and and talk with the healthcare community and, and, you know, because that’s where you find those people that are, um, make need to make those decisions right away. So, um, we did go out and visit with them. But, um.

Mike Walls: I mean, primarily, you know, talking about these, these people that we knew or maybe really didn’t know, but they knew our family members and whatnot. It seemed like we made those connections after the fact. Those weren’t the driving force of how they came to know us. So the interesting part in this type of business is, again, it’s not something we think about on a regular basis. So it’s really, um, usually in times of crisis where a family member starts thinking about, you know, needing this type of care, which caring senior service provides non-medical in-home care. Um, so caregivers that come into the homes of our clients and help them with what we call activities of daily living. Um, everything from light housekeeping, cooking of meals, maybe running errands, picking up medications to. The more hands on personal care assistance with dressing. Grooming, bathing. Ambulation. Getting around their environment. Um, and so normally what we found is. An incident occurs, an illness, um, a fall, an injury, something like that. That maybe put. Put a loved one in the hospital. Um, and now things have changed significantly for them. And they maybe are not able to, uh, live as independently as they could previously. So how do you catch those people in that moment is what we’re always trying to understand. And so we reach out to the people who are interacting with those patients in that moment. Hospitals, um, home health care companies, which might be providing skilled services in the home, um, rehab facilities that will be discharging patients home. Um, and it’s it’s old school face to face, you know, it’s it’s getting in front of him. Um, luckily, we’re able to have a little bit of a unique story, you know, that we can share with them, which, um, catches ears a little bit easier, I hope. Um, but that’s that’s how. That’s how we drive the marketing and and and get that name recognition. And then we are in a fairly small town. So, um, the word of mouth, by providing superior service, um, you know, takes it from there and is invaluable.

Rob Gandley: Yeah. I, I can tell you, I, I would guess your, your reviews are, are amazing. Uh, because, um, you know, in this business, there’s such a heartfelt thank you that occurs when that is a mom and dads are good. They’re good. She’s covered. You know what I mean? It’s like you finally figured it out. It’s, uh, it’s a good feeling, but that. Yeah, that word of mouth and that that experience just kind of naturally carries. Right? So that’s your your marketing is your product. Your marketing is your service. Right. Doing the good right.

Rob Gandley: Doing the good work and it amplifies the good work. So that’s amazing. I love businesses that work that way, just like we just do what we do and then it just grows.

Rob Gandley: I mean if it’s really good, that’s what happens, right?

Mike Walls: Yeah, yeah. I mean, you have to be excellent, right? You have to you have to be excellent in everything you do. But, uh, but when you, when the reward, you know, when you get to help, you know, not to besmirch any other business out there, but we’re not selling widgets, you know? Yeah. Uh, yeah. It’s a very intimate line of work that we’re in with a very vulnerable population. And, um, to, to do that, we’re we’re blessed and humbled every day.

Rob Gandley: I love what you just said. Uh, intimate work with a with a vulnerable population. What a what an important thing to. That’s a great perspective. It’s true. So true. And that’s that is what makes that impact, you know, when when people feel that way. Um. Very cool. So tell me a little bit about, uh, I love talking about technology. I’m a technology. It’s my background and marketing. And and I come from franchise development, brokerage and and way back when 20 plus years now and but was in technology. So I love to get into that. And um tell me a little bit about that. And so you have this real intimate, um, business model. But there’s some technology, right? There’s some things going on and it’s just, hey, how can we help, uh, this population? So tell me, how do you evaluate, first of all, which is there some technologies that you, you’re a fan of and that you’re starting to look at or use or are using? And then, you know, what’s your perspective like? How do you evaluate things like AI coming down the pike? Right. We don’t know where things will be in 5 or 10 years. How do you guys like think about that stuff? How do you use it to help your your your your clients?

Mike Walls: Yeah. Great. Great question. Um, it’s been, um, what? We’ve been doing this for 11 years, I guess now. And, uh, the changes over the past decade have been absolutely incredible on the technology front. Um, we, um. We were a little cold. Um, we we started off pretty basic, you know, almost Excel spreadsheet type of database. Um, for, you know, logging our, our, you know, our CRM, if you will. Right. And logging our clients and our employees. And we had multiple different, you know, programs and different things. And luckily for us, our franchisor, the founder Jeff Salter of Caring Senior Service, um, is really technology, technology focused. And he made it his mission to create a software just for our business that could incorporate all these details payroll, clocking in, clocking out telephony, uh, tracking progress notes, tracking patients. Tracking employees all into one. Accounts receivable. Accounts payable. I mean, everything got into this one package developed just for our business model. Um, and that happened in about 15 in 2015. And we’re about to adopt the second iteration of that, which is starting to incorporate AI. So that’s incredible. And we’ve had some demos of some of the conferences we’ve been to. And you said it earlier, like, I have no clue how this is going to impact us. I know it’s super cool. Um, it’s a bit overwhelming. Um, and a lot of it is just I’m not a tech guy. Um.

Addie Walls: Certainly not. Yeah.

Mike Walls: And and so we’re really interested, you know, from a from a management, you know, how we manage our, our, our business. You know, how that is going to help streamline things and provide efficiencies. With all of that being said, you know, the more time we can spend devoted to our patients and what’s going on in the home and not the the mundane goings on of scheduling and payroll and things like that, you know, we can focus on the things that really make a difference. Um, so that’s been really cool. What another thing that was super cool. I think it was in August of last year. We implemented, um, some AI technology. Now we place devices in the home of our patients and kind of like Amazon. Um, uh, we have an Alexa in here and start talking. Yeah. Yeah.

Mike Walls: She who shall not be named. Um, it’s similar to that in that it’s listening all the time. Um, and it’s running that information through an AI model. And when it hears sounds of someone maybe having a fall or calling out for help or something like that, We can get alerts about this. Um, it can also listen for, um, positive interactions between our caregivers and our patients. And it can be used as a coaching tool for us where we can coach our caregivers. Um, we can also maybe coach family members. Hey, you know, you’re dealing with someone with with dementia or Alzheimer’s. Here’s some tips that we can provide you to maybe make things less combative for you. Yeah. Um, but just the other day, we were getting ready to go out of town, and this, um, technology alerted us. Um, and it alerted me, my wife and one of our managers, my managers immediately called the closest family member. Um, I got in the car and started driving to the, uh, patient’s home because it had detected a fall, and then it had detected someone crying for help.

Rob Gandley: Wow.

Mike Walls: And me and the family member got there at about the same time, and sure enough, she had had a really bad fall, um, and hurt herself pretty significantly. We were able to be there in about 5 or 6 minutes. And she lives at home. This this patient that lives alone. We weren’t scheduled to be there until about 10 a.m. the next day, and this was about 6:30 p.m. the night that when it happened. There’s a really good chance that she would have not been found by anybody until 10:00 the next day. And I believe firmly that that technology saved her life.

Rob Gandley: Man, what a great what a great. That’s what I hope for, for our future, where technology is helping us be better people to each other, spend more time and solve so many problems that that that are just, you know, part of living. But I you know, it’s funny because, you know, let’s let’s look at a different story real quick. This is my story. I went home to visit a family member, my sister, and we’re sitting around the kitchen table and just having a nice visit, and she gets a phone call from a neighbor. But the neighbor is in Harris. We’re in Pennsylvania, in Philadelphia area and Harrisburg. The the daughter is calling from Harris several hours away, uh, calling my sister, saying her mom fell, and we run over across the street. Now, that is not a reliable solution. You know, just happen to be home happened to answer. And of course, they’re close enough. They we we all did. Me and and my brother in law. And we went over and sure enough, she was laying alongside her bed. And you know, if we weren’t there, we wondered we always wondered. And I remember thinking, man, that happens too much. It just this is the awareness part. And I believe then your CEO Jeff ride his bike. Didn’t he have a bike? Did he do that?

Rob Gandley: Yeah I mean yeah.

Mike Walls: He’s the yeah, he rode it around the country and, um, he got stopped at our location, you know, and we we got to enjoy that. But. Yeah.

Rob Gandley: Very cool stuff because you know, you know, you wonder how does that happen? You know, this woman was 92, I think. I mean, she had her wits about her and she was pretty, but you know, but physically, you know, it was hard for her to get around. And she had a walker and and so it’s it’s just. Yeah, we don’t want to leave that exposure. It just seems too risky to me to even have someone living alone like that. But but if you’ve got technology that maybe helps with that or, you know, for the hours that they’re by themselves or what have you, you know, amazing stuff, great story. Glad that you’re. So, so tell me, is there anything else that you found like that in the home security, anything like that, that you found that’s really cool or that you’re using or.

Mike Walls: I mean, we, we’ve tried a number of different things. And of course, there’s all kinds of gadgets and stuff that come along to right that. So yeah, not all technology is good and, and you know.

Mike Walls: And bears fruit. Right. But um, this one in particular, we’re really, really excited about about what AI is going to do, you know, and, you know, like I said, the services that we provide, Rob, are, are, are non-medical, but we’re so closely connected with the medical side of things. And of course, we get a lot of, you know, medical journals and things like that that we read, you know, what they’re doing by, you know, doing imaging and running that through an AI model. And it’s finding things that humans missed. And I just think in the grand scheme of things, um, especially, you know, just looking at our end of the market in long term care, we’re incredibly excited about what that technology, you know, is going to bring. And, and the innovators who are going to take these technologies and use them like I would have. When I think of AI, I think of ChatGPT, you know, or Gronk.

Mike Walls: Like that. Right. And and we use that. You know, we’ll use it to write Facebook posts or you know some little marketing you know, thing. But um, to have some type of device that’s listening and keying in and learning, you know, about these situations. Um, we get alerted, uh, you may know this when when someone has Alzheimer’s or dementia, um, a sudden mood change, especially in women. Um, one of the, uh, things that can cause that is a urinary tract infection, um, it’s very common. And it’s a, it’s a it’s a very common signal that someone maybe has a UTI. Um, the AI will alert us to that and it’ll say, hey, possible UTI, so we can make a quick phone call to their home health company or doctor, you know, and say, hey, we suspect there may be a UTI. Would you take a sample? I mean, and it nails it almost every time. It’s incredible. Wow. What it’s capable of learning and doing. So, um, that’s the most significant thing that I think is coming. But again.

Addie Walls: We don’t know what’s next.

Mike Walls: Jeff and our franchise system have all kinds of stuff that they’re working on. I mean, and I probably can’t talk about some of it because.

Mike Walls: He’s pulled back the curtain and let us see it. But it’s truly incredible what’s what’s what’s coming down the pike very, very quickly.

Rob Gandley: Very cool. That’s great to hear and very important. And it goes back to us spending more time with each other. Right. You guys can focus in different ways with the relationship and being, you know, just human to human relationship. And and you are in that ideal sort of industry where like you said earlier, where you know, you’re you’re a very intimate business model. But I feel all business models can become more intimate because of AI. So I’m really excited what this means for everybody. So we can maybe slow down and focus on each other a little better instead of staring at screens trying to figure it out.

Rob Gandley: Well, tell me a little bit about we didn’t talk much about training because, you know, you did have a background. So you knew the brand and the industry. Um, but certainly, you know, 80 you had to jump in and learn the business. And then Mike, later on, you kind of came in and had to learn the franchise owner side. Tell me a little bit about that path. I mean, a lot of people probably wonder, you know, do I have to be more medically inclined? Do I have to have a healthcare background? I know it has a lot to do with your heart. So maybe talk a little bit about that, but tell me a little bit about the training and a little bit about what is a good fit. Like who is a good candidate for this kind of a business?

Addie Walls: Well, I think a good candidate like you said has to have the heart for this. You have to be passionate about taking care of people. And you know that I don’t have a nursing background. I don’t have a medical background. I was a stay at home mom and, you know, wanted to care for my grandparents. Um, I didn’t I went through the franchisee training and, you know, learned a lot. One of the best things that I, that I utilize, you know, still to this day is talking with other franchise owners. Um, we have our quarterly conferences and we’ll get together and, you know, talk about, you know, what’s working in your office and, and just learn from each other. Um, so we have this, you know, close knit family that we can reach out to. Um, you know, I can pick up the phone and call one of the other offices. If I have a question, we can call the corporate office. If if we have a question, you know, about software or about, you know, any, any kind of kind of situation. So, um, I feel like we’ve got, you know, good lifelines there.

Mike Walls: And not just the not just the procedural stuff or the process stuff either. The, you know, talking about goals and, you know, how how do we see growth? What are the pitfalls of growth. Right. Um, growth can be incredibly challenging. And early on we grew rather quickly. And I don’t think we were prepared for some of that. We didn’t have some of the systems in place, so maybe some of this is a little misery loves company. But you know, 80 is right. These are franchise family. You know, it’s a whole group of people that we all want each other to succeed as, as as each franchisee succeeds, the franchise system as a whole succeeds. And that’s how we all grow together, right? I mean, that’s the essence of franchising. Um, yeah. A little bit of Fran Dev coming out of me here.

Rob Gandley: But yeah, no, it’s beautiful.

Mike Walls: But, um, you know, if you’re not in a franchise system, who are you going to go to that you can trust with some of these very difficult questions? Who can you share information with? You damn sure can’t do it with your competitors. Right. Um, and then you can pay for consultants. Are you getting good advice? Are you not? What’s that cost? So I, I agree, you know the the the training was incredible a week at our corporate office and then them coming to our location and helping us both on. You know, just setting up the office. What what equipment do we need? How many computers? Printers. You know all that from those mundane things to. Let’s go out and market. Maybe you have a client. Let’s go see what that is. Let’s hire employees. All of this is new. You know, to us and especially new to to 80. But once you learn those things, you know them. Um, it’s the it’s the more subjective details. And that being part of a franchise system I think has really benefited us.

Rob Gandley: Oh, yeah, I, I always talk about, like, the cost of a mastermind. Right. Like, you had talked about consultants and things, or you’re involved in groups and networking groups and different, different support groups that might exist for business, but nothing is more powerful than a network of one brand working together in the same direction, supporting each other because you’re all doing the same thing. Similar things, different markets. But that’s powerful. Like, you just don’t manufacture that without the idea of a franchise. And you need to get you know, it’s funny because you got to get there. It takes a while to build 100 units or whatever. In fact, how many units do you guys currently have right now?

Mike Walls: I don’t even know right now.

Mike Walls: You know, so, uh.

Rob Gandley: Quite a few, but but the point is, you got a lot of people, right? There’s a lot of personalities, a lot of different, a lot of talent. Right? A lot of skilled people that come in and become franchisees. So it’s pretty exciting in that sense. But you guys did something pretty special because not a lot of people can do what you did. And I think it was it was 2018, if I get that right. But you want franchisee of the year. And I wanted to kind of talk to you about that. Like and maybe couple that with any advice you might have for any new franchisee. Right. Maybe it is coming into your brand, but just in general. And how do you get to franchisee of the year? Tell us a little bit about why that was and how did you make that happen?

Addie Walls: I know how we got there.

Rob Gandley: It just happened.

Rob Gandley: I was so happy to get it.

Addie Walls: You get there. Yeah, I.

Mike Walls: Know. I mean, I think she makes a really good point, you know, 2015 or thereabouts. We started on this very new, uh, software system that, that, that Jeff had developed, the franchisor had developed for us. And, um, my, my lovely wife, who is not the most technologically gifted, and that she admitted to earlier, um, she from day one said, I’m just embracing this, you know, out with the old, in with the new. Um, and, and she’s a bit risk tolerant, you know, and maybe not the earliest of adopters, um, but had faith. We we we started in 2014 and, um, we, we had already seen that the system works, you know, over the first couple of years. And so I think it was easy for us to make that decision, you know, just adopt it. Don’t push back. It was difficult. You know, change is hard at times. Very hard. Especially anybody listening. I’m sure most of the people listening to this will have been through these types of software changes and things like that, and it can be very difficult. Um, but we trusted the process. We trusted the system. Um, we worked incredibly hard, you know, I and and and by this time when, when, when she won franchisee of the year, um, I was now in the business with her.

Mike Walls: It was demanding, um, us and we were also at a, at a bit of a, a crossroads of what’s the next step forward, you know, in growth look like for us. How are how can we not be both in the business. You know, daily, you know, in the daily grind of it. All right. We know that that can’t continue if we wish to grow. So you know, how do we expand it. So we were kind of in, in those, uh, discussions at the time as well. But, um, I think, you know. Having the 80s since day one, her, her mantra has been I just she never says no to any patient. And no matter the difficulty, um, the success of our business, while we have a great system, um, the success of our business is her incredible work ethic and passion to not leave any of our patients ever, you know, never question that. We won’t be there, you know, for them.

Rob Gandley: It’s people first. Right? People first. And it’s good.

Rob Gandley: You gotta have a good system to make sure you can do that. Right is because otherwise you may not stay in business. And that’s always a struggle with any kind of business. Right. And that’s a little bit what we said before is I can maybe relieve some of the pressures that we have as business owners just with administration or different things. But but if you say to yourself, our culture is about people first, we’ll worry about it later. We have the systems in place to help us be able to do that. Right. That way, the that’s the way the families always know you’re like family. And it’s like you said, and you have that level of trust. And once that’s there and that that pays back in dividends is what I would guess. Then people talk about you and share the story and you just get more referrals that way. And and it just that’s beautiful because it’s based on what we said earlier, treating people the way you want to be treated. So I think that’s pretty cool to be able to do that in your business.

Mike Walls: Absolutely.

Rob Gandley: I wanted to ask you real quick, and then maybe we can wrap up with any advice you might give to anyone thinking about the industry, right? Because I think at this point it’s one business ownership. But there’s something special about this industry. And we we need good people, right? There’s no doubt. Um, so any advice? But before that, is there anything about this business model that you would think people would get the wrong impression? Like, is there something different about running it that you weren’t you didn’t realize and now you realize? Uh, anything like that, that just kind of on the surface it seems kind of obvious, but is there something you were kind of surprised you about business ownership and you maybe pleased you something that was, um, you know, it was nice to find out.

Addie Walls: I think probably the biggest surprise to us was employees. Um, just learning how to manage employees. Um, I think that, you know, they we learned how to take care of of seniors and the processes for that. Um, but, you know, when you’re dealing with human people, it’s, you know, on both ends. They’re they’re they’re humans. And, you know, they do things, they get sick and and you know, there’s just there’s it’s not it’s not an easy black and white. Um, so you have to learn to adapt and learn how to, you know, figure out, um, how to best manage. I think that’s probably the biggest, biggest hurdle and an ever changing hurdle.

Rob Gandley: It sure is.

Mike Walls: Yeah. It’s this is not a transactional business model in any stretch. You know, there’s oftentimes our our employee is with a particular patient, uh, for, you know, for six, eight, up to 12 hours at a time. Um, they do become like family. And so challenges are setting boundaries. Um, but we also have a very diverse workforce. I’ve got employees who are in their 60s. I’ve also got employees who are 22, and they’re doing the same job. Right. But the way they go about doing the job, or the way they go about communicating with each other or with us is very different from one another. You know, um, my 60 some odd year old employee, um, will come to the office and wants to speak face to face or at the minimum, wants to get on the phone. My 23 year old employee doesn’t want to have anything to do with talking to me on the phone. They would rather do it in a Snapchat or a text message or something like that, right? Yeah, that’s been super challenging for us. You know, we’re Gen Xers and, um, ah, I mean, our children are the age of some of our younger. Well, let me back up. Our child does one of our our oldest child does work for us and does marketing.

Mike Walls: Yeah, he’s he’s been texting me during this.

Mike Walls: And I’m like, bro, I’m in a podcast right now. You know, I worry about you borrowing the truck to pick up a couch later, you know?

Rob Gandley: Yeah, yeah, yeah. That’s funny.

Mike Walls: So I think, you know, I think to her point, you know, that us learning how to manage this diverse group of employees has probably been one of the most challenging aspects of running the business. And, uh, uh, it’s been rewarding at the same time. Um, because we learn a lot, you know, through that process as well.

Rob Gandley: Yeah, yeah, they become part of the family. Right? It’s just it’s it’s all of it. It’s the community. It’s your it’s your clients. It’s your employees. It’s. You gotta you gotta figure it all out. But it is part of the family and and, uh. Yeah.

Mike Walls: Well, you know, and and 81 the franchisee of the year award. Well, just last year, it was one of our caregivers who won our national, uh, caregiver of the year across our entire system. We were lucky enough that our, one of our employees was the caring senior service caregiver of the year. Her and her husband went to our owner conference in Cancun, um, all expenses paid. You know, she was completely blown away. And they announced her in front of all of these different franchisees at our annual conference. And I mean, tears and cheers. And it was it was such an overwhelming experience, uh, for us. I can’t I mean, I can’t imagine what Christina Devine, our character of the year, what what she thought about all of that. It was it was really incredible and so proud. Yeah.

Rob Gandley: Well, I think that.

Addie Walls: That second this year.

Rob Gandley: Well, I was going to say it has something to do with both of your heart. Right. And the way you approach things, obviously you’ve been given the framework and the brand and that’s a big part. But yeah, that’s saying a lot. Yeah, that’s saying a lot. You won two very big awards and there’s a lot of you out there. So you, you that’s pretty important. So with that I wanted to to to wrap our conversation up, but make sure that you shared how folks can, um, get Ahold of you in your local market. Maybe share that. And then if you had one last piece of advice for anyone, again, just maybe one thought that you wanted to leave with anyone thinking about participating in the industry, either as an employee or as an owner, but just just anything at all you’d want to leave with the audience.

Mike Walls: The the easiest way to reach out to us is through our website. It’s very simple. It’s the name of our company, Caring Senior Service. Com. Um, absolutely. The best way to get Ahold of us 24 hours a day, seven days a week. We’re always available. Um, we service an area, uh, in Brazoria County. We’re in Texas, uh, south of the outer skirts of the Houston metro area. Um, in our in our headquarters in Lake Jackson here. So, um, as far as the best piece of advice, um, you know, being on the franchise development side, you know, you having a long career doing that as well. Um, you know, you know, 99% of the people that we talk to do not wind up moving forward, you know, with, with your particular brand that you’re representing. And so I think it’s important to, you know, I remember when I first got started, you know, they said, uh, this guy loves to play golf. He wants to get into a golf franchise. The last thing you’re going to do running a golf franchise is play golf, because you’re running a business.

Mike Walls: And so you know that that business, the the process of running the business is what is the most important aspect in my, you know, in my viewpoint of what someone needs to be looking at when evaluating any franchise system, but specifically caring senior service. I can think of very few things that are as satisfying, gratifying, and rewarding as taking care of our loved ones. Um, and there are a lot of us who are not nurses, are not doctors, but who have a servant’s heart and feel compelled and called to serve each other. That that this is a really, really incredible fit. And, you know, a lot of people are nervous or scared. You know, starting a business is, is, is is every bit as big as buying that first home as making, you know, as getting married? Um, it is a life altering decision. Um, and so the more someone can research and really soul search, what motivates them, what makes them happy, if it’s to serve others in some capacity, if it’s a desire to excel in everything that you do. Um, then, you know, caring senior service, I think is a is an excellent choice for someone who’s looking at something like that. Uh, it doesn’t have to be. You know, I care about giving, you know, old people a bath, right? It doesn’t have to be that, you know, but. But this this desire to serve one another, someone with a servant’s heart, you know, is is ideal for what we do. And, uh, if anybody has a a question about that or wants to, you know, look into that, reach out to me on my website also. And, um, I’m willing to share. I’m always willing to share. I’ve had nothing but mentors. We’ve had mentors both in the system and outside the system. Um, I love sharing our story with others and and willing to do so with anybody who’s who’s willing to ask.

Rob Gandley: I and I, I hear that a lot on these conversations. And I always tell people, take them up on it. Take them up on it. That’s the thing about the franchise industry is it’s very giving, uh, very, very giving. And, um, and that’s good because you’re all, yeah, you’re serving all the time. Right? You’re helping those folks to hopefully they get to the place they got to go. And we have better business owners everywhere. Um, but, Eddie, what do you think was a good piece of advice?

Addie Walls: A piece of advice for someone starting in senior care. Um, I don’t know. Look. Look at your heart.

Addie Walls: I think that’s.

Rob Gandley: It’s that it starts there, right? That’s what’s driven your success.

Rob Gandley: So it’s not just. It’s not that complicated. Well, it’s awful.

Rob Gandley: It’s awful hard, right, to say. It’s easy to say, oh it’s just about your heart. But that is easier said than done. It has to be in your heart. So don’t don’t force it. So anyways. Well listen you guys, I appreciate you sharing your journey. I appreciate the work you do because as I said, I’ve kind of been in that a little, um, and experienced it on the other side. And, uh, it is great work. It is an industry that is obviously going to be propelled here in the future with aging population really starting to accelerate, as you guys know. And, uh, so thank you for the work you do. And thank you for sharing your story with us today.

Mike Walls: And thank you, Rob.

Rob Gandley: You’re welcome. You’re welcome.

Mike Walls: Thank you for having us.

Mike Walls: It’s been a real pleasure. And it’s been it’s been a joy to talk with you today. Thank you.

Rob Gandley: You got it. And I just want to thank the audience for tuning in and and keep on tuning in. If you like what you hear, share it. And, uh, we appreciate you too. And bye for now.

 

Tagged With: Caring Senior Service

Women in Construction: How Suni Miller is Shaping the Future of Women in Trades

March 4, 2025 by angishields

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Women in Motion
Women in Construction: How Suni Miller is Shaping the Future of Women in Trades
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In this episode of Women in Motion, Lee Kantor interviews Suni Miller, an excavation and concrete contractor at Timberline Enterprises. Suni shares her inspiring journey from landscaping and accounting to thriving in the male-dominated construction industry. She discusses overcoming gender biases, leveraging her business acumen, and the importance of mentorship and representation for women in trades. Suni’s story highlights the significance of determination, community support, and the pursuit of diverse career paths. She encourages women to break barriers and pursue their dreams in construction, emphasizing that success is achievable with hard work and resilience.

Suni-MIllerSuni Miller, Owner of Timberline Enterprises, was introduced to the trades by her father, who was a landscaper. She worked for him for a while, then took a break from trades and worked in the accounting field.

Suni left accounting and decided to start the family business back up. She got her contractors license in concrete and excavation as she realized her passion started in the ground with structural work.

Suni’s been a contractor since 2017. She recently received her CA pipeline license and is working on her CA concrete license. She’s a mom of an 18 year old son who works for her while he’s preparing to enlist in the military.

Music Provided by M PATH MUSIC

Transcript-iconThis transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios, it’s time for Women in Motion. Brought to you by WBEC-West. Join forces. Succeed together. Now, here’s your host.

Lee Kantor: Lee Kantor here. Another episode of Women in Motion. And this is going to be a good one. But before we get started, it’s important to recognize our sponsor, WBEC West. Without them, we couldn’t be sharing these important stories. This month on Women in Motion, we are highlighting women in construction. And so excited to be talking to my next guest, Suni Miller with Timberline Enterprises. Welcome.

Suni Miller: Thank you.

Lee Kantor: Well, before we get too far into things, tell us about Timberline. How are you serving folks?

Suni Miller: So, I am a excavation concrete contractor. And I do all things dirt, rocks and structural concrete.

Lee Kantor: So, can you share a little bit about your journey? How did you get here?

Suni Miller: Sure. So, I started in construction in the trades, I would say, with my dad. He was a landscape contractor, and I worked for him, and we do snow removal in the Lake Tahoe area. I don’t know if you’re familiar with that area, but I started out with him doing landscaping and snow removal. And I was into it, but I thought, you know, I think I’m going to take a break from this and try something different. I got into the accounting field for about 15 years. And then, I figured out that living in a cubicle is not for me. I need to be back outside. And so, my dad had retired and shut the company down. I decided to go ahead and start the company back up again, but this time with an emphasis in concrete and excavation. We had done that before as well. We were just heavier on the landscape side. I now do no landscaping, and I just focused on concrete and excavation.

Lee Kantor: So, what led you to that? Was there something you were seeing in the marketplace or what?

Suni Miller: No, not. I think it was more of just what I’m into. I really like it. I love being the first on the job. You’re, kind of, building the base for the cake. As I tell people the dirt work, the structural work is everything that we’re doing, so that somebody can have a house building. We’re the first ones in. And when we were still doing landscaping, we’re the last ones out. So, we kind of put the base of the cake, and then we put the icing on the cake. And I think I just really like structural work. I’m fascinated with all things structural and the engineering process of it. And I just really enjoy being in the heavy equipment and shaping dirt and rocks. And I know it sounds probably kind of crazy, but it’s just what I’m into.

Lee Kantor: So, you got a chance to kind of do some of that when you were younger, and then you took the accounting break, and then you realized that that was really what you liked.

Suni Miller: Yeah. Yeah, just the cubicle life wasn’t for me. But I think that everything happens for a reason because being in the accounting industry in between, when I took that break, it built a solid foundation for me. I learned so much about running a business. And I learned how to balance books and to do my own accounting. And I think it gives you a better basis or kind of a structural basis also for the business side of the business. So, there’s nothing that I control in my business that I am not like, I’m not just handing my books over to somebody, I understand it. And when I go to bid, I understand what I’m doing. I worked in programs for government auditing and things like that, and it’s just really helped me out as far as I know both sides of my business really well, and I’m really comfortable running and operating my business.

Lee Kantor: Right. I would imagine, at this point, that’s almost a kind of a competitive advantage.

Suni Miller: I think so. A lot of the contractors, the general contractors and things that I work with, everybody’s got a bookkeeper. Everybody’s got somebody doing that. There’s a third party. But I kind of do my own. I do get help. I have an accountant and things like that. But when my accountant needs to sit down and discuss with me, like, “Okay, this is a plan for next year. This is where you need to be. This is what you need to do,” I get it. And I have a good understanding of where I want to go with this business and how to get there, because I have a little bit of that background.

Lee Kantor: Now, do you have any advice for women out there that maybe are in a job, like an accounting type job, and they are thinking about making the leap into one of these male-dominated businesses like you’re in? Is there any kind of do’s and don’ts or any kind of steps you recommend them taking in order to have the best chance of success?

Suni Miller: Yeah, I would say that be involved. If you’re going to start a business, and you’re in the accounting field now, you should have a good understanding of what it’s going to take. I think that a lot of people think, “Oh, I’m just going to go out and start a business,” and they forget about all of the things that go in the background to run a business. And when you’re in the business of administration and accounting and things like that, you know what it takes to run a business from the back side. And for an example, in our town recently, one of the GCs, local GCs, didn’t realize for an entire year that he was being ripped off for $86,000 worth of services that he was getting overbilled. It took him a year to figure that out. If you’re in the accounting field, you’re watching your books, you’re watching your numbers all the time. And I think that really gives you some strength.

Lee Kantor: Yeah, I think, a lot of times, people, like they’re not familiar with it or they don’t fully understand it, so they’re just kind of nodding their head when someone’s talking about it. But they really don’t understand kind of the nuances of the numbers, and where there’s opportunity, and where we got to pay attention. And if you don’t really understand that, it’s hard to run a successful business.

Suni Miller: Right, because you wouldn’t know. If somebody’s just telling you like, “This is what you need to do, and this is how you need to do it,” you don’t know if they’re telling you right, wrong or indifferent. You’re just going through the motions. And there’s a lot of room for error in it. And when you’re a small business or just starting out, there’s no room for error like that because it could take you down really, really fast. It’s helped me in my bidding process. It’s helped me to know when other things, other companies, if I have subs coming under me what their numbers are supposed to look like and if they’re trying to get over on me. I just think it’s been really beneficial to be both hands on, on the ground doing the work, but also to have knowledge on the background of my business as well.

Lee Kantor: Now, when you took the leap back in, and then kind of leaned into the dirt side of the business, as you say, did you get any kind of successes pretty quickly or was it a struggle? Like, how was that initial growth when you decided to kind of change, you know, take on this new chapter?

Suni Miller: So, I don’t know how candid I could be on this podcast. It was a struggle. And I think being kind of the odd man out or the odd woman out in the construction field, I think I might be the only licensed concrete contractor who actually works out in the field in northern Nevada. So, I am definitely one of a few, if not the only in the concrete side. And the struggle for me, a lot of times in the beginning, well, even still now, I’ll go on big walks or job walks or meet clients, and they automatically assume I’m the bookkeeper, I’m the secretary, I’m the administrative assistant. What role do you play? Oh, is the contractor going to show up? Are you taking notes for the contractor? No, I am the contractor. And that’s been a really interesting process in itself. Just to not be taken seriously in the beginning.

Now, I have a name around here. People know who I am. And I’m doing a lot more work with government agencies and things like that, and they’ve been fully supportive. But, yeah, I still get that a lot. They just don’t take you seriously until they see you out there doing the work. Or you get referred by somebody else working with GCs. That’s been really, really interesting as well. I’ll go to meet a GC about a job, and they’re looking around for the guy to show up. And here I am, five foot two, obviously female, and I work with the GC a lot right now who was really cool about it. I stepped out of my truck, and he says, “Well, this is different.” And I said, “Because I’m a female?” And he said, “Yeah. And all of my years, I have never met another female contractor.” And he comes from Southern California, where it’s hot and heavy down there. And he said, “Well, this is actually pretty rad. I’m excited to work with you.” And we’ve been working together ever since.

So, there’s those types of struggles. Some of the old chauvinist things have come up where I have been offered some interesting things in exchange for contracts. And for me, that fuels my fire. It makes me go, “Oh, yeah. Watch this.” And my first contract that I had, it was a USDA NRCS contract where USDA, they contract with a landowner. So, we do some agriculture work out here. It’s a big agriculture community. And the husband in this situation just flat out said he didn’t think I was capable because I was a woman. And there were some issues between himself and the wife. He ended up making some advances towards me in exchange for the contract. Long story short, they’re divorced, I got the contract, I finished the contract, and I’ve done 27 contracts since then for the USDA NRCS.

So, there’s struggles for sure. But for me, to accomplish that, to get through it, not let it bother me, make it a challenge, successfully finish the project, and to be where I am now I would say was worth the struggle. The success is worth the struggle on that.

Lee Kantor: Right. There’s a book I read a while ago that’s called The Obstacle Is the Way. So, the obstacles are there not to kind of derail you, but they’re just part of the journey. And I’m sorry you had to go through what you went through. But in any great achievement, I think, you have to deal with things that aren’t fun, and they’re difficult, and they test you, I mean. And you’ve come out on top. It sounds like you really have a lot of momentum, and you really made a big impact in the industry. So, kudos to you.

Suni Miller: Thank you. I think you just have to have tough skin, and you have to know that, like, it takes a certain personality to be a contractor anyway in construction, right, because it consumes your life, and it’s hard to be a contractor. The challenges with people and corporations. And it’s a lot to take on. So, you have to be that strong personality to be able to handle that.

And there are so many women out there that are so capable but might just doubt themselves a little bit. And I think that if you keep that in mind that like, no, this is part of the reality of the business, right? But this is where I’m trying to get, and you let those struggles become your fuel. There’s no losing because nobody’s going to push you out. I mean, you’re just going to keep going, and going, and going. And that’s where I am. And I’ve had personal challenges in the last few years. I was diagnosed with breast cancer. And I just kept working through treatments and all of that, and I’m still upright. And I don’t have breast cancer now, but I still am on treatments. And you just have to keep going but, at the same time, you have to give yourself some grace and not forget to take care of yourself in the process. It’s a lot to be a contractor. It really is, but it’s totally doable.

Lee Kantor: And you’re juggling so many things between your work life, your personal life. It’s really a testament to your strength to be able to persevere this way. I mean, it’s just really an amazing success story.

Suni Miller: Thank you. I really think that it just… I hope that I could put myself out there to show other women that, like, yeah, we’re moms, we’re at home taking care of families, our children sometimes. I have a child. We still do all of those things and run a business on top of it. It’s 100% doable. When I was younger, I tell people all the time, when I was younger, yeah, I saw my dad out working. My dad was a logger when I was little. So, I’ve always been around the trades. But never once did I think, “Oh, I could do that.” And I think that that’s part of I wish there were more-

Lee Kantor: Examples, like, were used-

Suni Miller: Examples of that, yeah. For girls in high school, girls in middle school. You know, nobody ever told me when I was in high school, “Hey, have you ever thought about going into the trades? Have you ever thought about being a contractor? Have you ever?” You know, it was never. Those options were never put out there. It wasn’t until I realized working for my dad, like, “Hey, I can do this.”

Lee Kantor: I can, I’m doing it. It’s.

Suni Miller: Yeah, yeah.

Suni Miller: Not only can I do it, I am actually doing it. So-.

Suni Miller: I am doing it.

Lee Kantor: Right.

Suni Miller: “As a matter of fact, dad, I’m going to take over your business.”

Lee Kantor: Exactly.

Suni Miller: “So, go ahead and go back to retirement.” And I have two brothers. And people… also, it blows people away that I have two brothers and I’m the contractor.

Lee Kantor: And you’re the one who stepped up, yes.

Suni Miller: I’m the one that took after my dad, yeah. And my brother, one of my brothers works for me, and one of my brothers has his own company in California. But, yeah, I wish that it was out there more for younger women to say, like, “You can do this.” I mean, I work with… Now, I’ve kind of got a network of women that I work with, and I’m trying to help inspire other women and mentor them through the process of getting licensed and becoming their own contractors. And you don’t have to be the secretary. You don’t have to be the bookkeeper. Like, if you want to do this, this is the roadmap to get there. I had to figure that part out by myself, but I love sharing that. Not only with women, but I’ve helped other men, young men, get licensed and things like that, and shown them how to get there. And it’s not easy, but it’s not impossible.

Lee Kantor: Right. Well, you’re a testament to that, and you’re an example for all these people. You’re that person now that you wish you had that’s out there in the industry battling and grinding. You’ve excavated that territory. You’re the one who’s doing that.

Suni Miller: Yeah, I mean, I love what I do, and I would be a liar if I said that it’s easy because it’s not easy. But it’s well worth the amount of work that you have to put into it to just be able to say, like, “I can do this.” You know, the old cliche of you could do anything you put your mind to, it’s not a cliche. It’s true. And it almost created a problem for me because once I started getting licenses and things like that, I just got my California pipeline license, and I’m working on my California concrete license. Once I figured out that that’s true, anything that I want to do, I can do it and I am doing it. And I’ve been able to do every single thing that I’ve put my mind to thus far.

So, it created this kind of – because it’s my personality as well – “Oh, I can do this. Oh, I want to go do this. I can do this. I’m going to go get this license, this license, this license. And I was going to go get my demolition license.” And my insurance company was like, “Whoa, hold on, slow down. You’re going to need to make a lot of money to pay for all this insurance becauseyou’re you want to do so many different things.” And so, I’m learning how to rein that in and say, “Okay, well, there’s a guy in my company who would really like to start a demolition company. I can help him through the process, and we can team up together instead of taking it all on myself.” But you really can do anything that you put your mind to. I tell my son that, if I decided I wanted to be a pilot, I’ll go figure out how to be a pilot.

Lee Kantor: Yeah. And that’s the thing is, once you have those wins and successes, it gives you the confidence to just keep pushing harder and going higher.

Suni Miller: Correct, yeah. And you’re just like, “Wow.” There is a big world out there that you think that you have to fit in this box as a female. You have to just do these things. I have to be just a nurse, or I have to be a secretary, or I have to be an administrative assistant. No, you can do anything. You can do anything that anybody else can. There’s a pathway to get there, and there’s usually somebody that will help you get there. And that’s been the inspiration that’s kept me going is, is that, like, “Oh, okay, I want to do this. I’ll figure out how to do this and I’ll do it.”

Lee Kantor: Now, can you share a little bit about why it was important to you to become part of the WBEC-West community? Was that community helpful in getting you to the place you are today?

Suni Miller: So, I’ve only been certified for a year now. So, I’m a new certified, newly certified member. And now, I’m starting to get a lot of DBE solicitations where in my area, a lot of the really large companies are bidding on really big jobs, and they’re requiring that certificate, the woman-owned small business certificate. And so, that just opened an entire new world to me of work. And I have them reaching out to me now saying, “Hey, I have this requirement. Can you bid this job?” almost to the point where I can’t keep up with it because I am keeping my business somewhat small in the concrete excavation industry because the equipment does a lot of the work. You don’t have to have a huge crew. But now, I’m starting. Like that’s my next step for growth would be to take advantage of some of those solicitations that are coming to me and say, “Yeah, here’s my woman-owned business certificate. And I’m going to go ahead and start bidding some of that work.”

And that puts you in a whole nother level of work. I feel really blessed that I was certified through you, guys. And I definitely plan on getting the work with the certifications that I’ve done. And it’s nice. I love seeing the emails come through from y’all. And just knowing that there’s a community of women out there that are doing the same thing and knowing that you have a community of women that you can reach out to that that will have your back, and I’m really excited about that. And I’m starting to see some of the events coming up. And I’m really excited to attend some of them and just find my network of people that aren’t just all males because, right now, it’s all males.

Lee Kantor: Yeah. So-

Suni Miller: So, there’s nothing wrong with that. But, you know, I’d like to find my tribe.

Lee Kantor: Well, they’re definitely a part of WBEC-West. What can we be doing for you? What do you need more of? Do you need more connections? Do you want to know more women in construction just to hang out with and chat? Or do you want more clients? Do you need more workers? How can we help you?

Suni Miller: I think it would be really cool to meet other women in construction to kind of just share your war stories with and just connect with and maybe even collaborate with. You know, kind of all of the above. I’m always looking for new avenues for work. I really want to start doing some mentorship, whether that’s I can get some guidance from WBEC-West on mentoring high school students. I know I talked to one of the high school programs a couple years ago about coming in and doing exactly what we talked about, about saying, “Hey, there’s this opportunity for you all out there that you may not know is there, and you may not have even considered it, but there’s a whole big world out here that us, as women, can also play in the field.” And if there were some mentorships for me to be able to mentor others through WBEC, that would be awesome.

Lee Kantor: So, if somebody wants to learn more and connect with you, what’s the website? What’s the best way to get in touch?

Suni Miller: The best way to get in touch with me is probably the email or my cell phone. My email is smiller@Timberline-ent.com or (775) 720-1622. And I’m open to taking any questions about how to get into the business or whatever anybody might need or however I can help anybody as well. Please call me, email me, text me, and I’d like to be there now.

Lee Kantor: Is the website Timberline-ent.com?

Suni Miller: My website is under construction right now. I’m revamping it because I had the same website for quite a while and now that we’re no longer doing landscaping, I’m having it redone.

Lee Kantor: All right. So, connect through email or call you.

Suni Miller: Yeah, that would be great.

Lee Kantor: Well, thank you so much for sharing your story today. You’re doing such important work and we appreciate you.

Suni Miller: Oh thank you. I appreciate you guys.

Lee Kantor: All right. This is Lee Kantor. We’ll see you all next time on Women in Motion.

 

Tagged With: Timberline Enterprises

Alicia R. Thompson with Signature Leadership LLC

March 4, 2025 by angishields

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High Velocity Radio
Alicia R. Thompson with Signature Leadership LLC
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Alicia-ThompsonAlicia Thompson has over three decades of leadership experience in public relations and corporate communications. She is passionate about leveraging this expertise to coach and mentor leaders to achieve their professional goals.

Five years ago, she founded Signature Leadership LLC, an executive coaching consultancy, to equip others to navigate their personal and professional pursuits by leveraging their unique leadership and communication styles.

Prior to starting her entrepreneurial journey, she served as vice president of Communications for Randstad US and Randstad Digital. Thompson has also served as vice president of Communications for Edible Arrangements, managing director of Porter Novelli Atlanta, and general manager of Edelman Atlanta.

Prior to Edelman, she spent nine years leading the communications team at Popeyes®Louisiana Kitchen. Earlier in her career, Thompson held positions at TheCoca-Cola Company, BellSouth, Fletcher Martin Ewing and Cohn & Wolfe.

Thompson holds a bachelor’s degree in English from UNC-Charlotte and a master’s degree in speech communications from UNC-Greensboro. She has earned notable recognition, including induction into PR Week’s Hall of Femme, PRSA Georgia’s Order of the Phoenix, the Network Journal’s Top 25 Black Women in Business and the Atlanta Business League’s Top 100 Black Women of Influence.

She is the recipient of four PRSA Georgia Phoenix awards and the chapter’s George Goodwin Award in recognition of her significant contributions to the community. She is accredited by the Universal Accreditation Board and holds an Executive Coaching Diploma from Emory University Executive Education.

Thompson serves on the College of Charleston Department of Communications Advisory Council and the Alliance Theatre Advisory Board.

Connect with Alicia on LinkedIn.

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for High Velocity Radio.

Stone Payton: Welcome to the High Velocity Radio show, where we celebrate top performers producing better results in less time. Stone Payton here with you this morning. You guys are in for a real treat. Please join me in welcoming to the broadcast with Signature Leadership, LLC, Alicia Thompson. How are you?

Alicia Thompson: I’m great. Nice to be here.

Stone Payton: Oh, it’s a delight to have you in studio. I got a ton of questions, Alicia. We may not get to them all, but then again, maybe we will. But let’s start with the mission. Purpose? What? What are you really out there trying to do for folks?

Alicia Thompson: I am trying to help people hold on to their mojo and figure out how to be excellent leaders. We all want to work for great people. Why not be one yourself? So that’s my goal.

Stone Payton: I love that. I feel the mojo. I like that. So how’d you get into this line of work? Because you weren’t always doing this. You’ve got a pretty star studded corporate career before this. Yeah.

Alicia Thompson: Yeah. I spent 30 years in corporate America. And to that statement I just made, I worked for some great leaders, some not so great leaders, and I decided that there was just a tug on my heart to help people be the best leader they could be, and to enjoy their work, because we have too many years to work to not enjoy it. So I, with a layoff, decided this was the perfect time to pivot my career and start helping people be the leaders that they wanted to be.

Stone Payton: So what was that transition like? I mean, it had to be a little bit intimidating to go from the corporate arena to hanging your shingle out and becoming a practitioner. But, I mean, you’re also you’re running a Business, right?

Alicia Thompson: Yeah. It was scary to know that the only paycheck coming in was going to be based on my effort and my hard work, but I just felt a calling to do it. And now that I am doing it, I love it. Even with the stress of running a business and being solely responsible for clients engagement. I love it. It jazzes me. I got my mojo.

Stone Payton: Well, let’s dive into the work a little bit. Tell us a little bit about the mechanism for the work, who you’re working with, that kind of thing. Yeah.

Alicia Thompson: So I am working with both emerging leaders, people who are starting to transition from being an independent contributor to managing people. But I also work with senior leaders who are trying to navigate this changing world of work. The world of work has changed significantly with technology advances, the rise of AI. The pandemic changed people’s mindsets. We have Millennials and Gen Xers in the marketplace now. So you’re working with multigenerational workforces and the contract. I believe the contract between employees and employers has changed coming out of the pandemic, the power shifted to the employee, but now we’re at a place where it’s starting to swing back the other way. So how do you constantly navigate all of these changes? So I really focus on helping established leaders navigate all of the change.

Stone Payton: So when you at least initially are working with these folks, do you find that sometimes they’re feeling a little overwhelmed with all this change?

Alicia Thompson: They are feeling overwhelmed and a lot of them are established leaders, as I said. So they don’t know how to change, right? They don’t may not want to change, but they realize they need to. So they work with a coach who helps them see their hidden Achilles heels, helps them drive some awareness and some self-awareness about how they are showing up in the market, in, in the workforce, and then shifts their mindset so that they start to embrace the growth that is required for long term sustainability in a leadership role.

Stone Payton: So are you finding that these opportunities to to serve are being sponsored by the organization, or is it individuals coming to you to invest in their own future? A little bit of both. It’s a little.

Alicia Thompson: Bit of both. I’d say 50% of my clients are self-pay. Yeah. And 50% of them, their companies have seen them as high performance opportunities and are investing in their growth and their leadership because they see them as valuable assets to the company.

Stone Payton: So the work of a coach, in your experience, and I’m sure it differs from case to case and maybe from coach to coach, do you find that on the continuum? It leans a little more toward drawing answers out or helping people sort of, uh, uh, find their own answers or more to hey, this is what you need to do. Boom boom boom. What’s what’s your experience been?

Alicia Thompson: So the latter is mentoring. This is one of the things I learned in my coaching program okay. The latter is mentoring. You’re giving advice, you’re driving insights. But real core coaching is around asking really great questions that make the client go, oh, that’s what that is. Or you make them challenge the point of view or the perspective that they came into it with their steadfast in their opinion and their point of view. And you ask them questions to help pull back the layers to say, is that really true, or are you is that a perception you have or an assumption you have and you make them start to really question, is that what is that reality? And then they can get to the answer. The answer was already in them. Sometimes they block it, Sometimes they know it, but they’ve chosen to ignore it. It’s a mixed bag.

Stone Payton: So you had role models who were really good leaders, and you’ve had the street cred of of that experience. Did you also choose to go pursue any formally credentialed training kind of stuff to really get get good at asking these questions?

Alicia Thompson: I did I had the the amazing benefit of attending or participating in the Emory University Executive Education Coaching program, and that is where I had my aha moment. I think it’s what they told us on first day was you’re not giving advice. You’re asking questions to help uncover their self-awareness. And I was like, oh, I’ve been I’ve been mentoring for 20 years, and now you’re telling me I got to shift my mindset? Um, so I did. I went through a program because it’s not required, but it is certainly endorsed that you have a international coaching federation, ICF. Oh yeah. Accreditation or credential. And so many of us are going through that process or have been through the process. There are several levels of it, but I think I was in a class of 35 or 40. So there’s a lot of coaches out there. There’s a lot of competition.

Stone Payton: So do you see, I’m sure every case has got to be unique in so many ways. But do you see patterns evolve when especially early in the work and you walk into this think, okay, I’ve seen this before, so I’m going to ask this set of questions. Are there some common patterns? I guess I would ask?

Alicia Thompson: There are definitely some common challenges that people face. So imposter syndrome is one. And a lot of people like liken imposter syndrome to only women. But I can’t tell you how many of my male clients have imposter syndrome as well. And it’s just a it’s a question of do I really did I really earn this seat at the table? And is anyone in the room going to figure out that I don’t know what the heck I’m doing, but I’m faking it till I make it. And so there are certain questions that you ask because you want to understand where that sense of not being entitled to be in the room comes from. And a lot of it we can trace back to childhood and roles in the family and behaviors of the family dynamic and the family unit. And so there’s some key questions you can ask to start to help the person go, oh, like, look at my resume. I, I have accomplished amazing things and I can be in this room. So imposter syndrome is one. I think the second one that I come across a lot is people who question or challenge their capability to lead people. They understand that they probably got promoted because they were a great individual contributor. But companies don’t train people how to be managers. That’s how you end up with bad leaders, because you don’t train them to be lead people. But all of a sudden you give them a promotion and give them a team. They go have at it. They’ve never done a performance review, they don’t know how to give feedback effectively. But that’s what teams need. They need good feedback. They need someone that can have empathy, somebody that is authentic, someone that can coach them. But we don’t train people to do that. So they’re flying by the seat of their pants.

Stone Payton: And I’m sitting here trying to envision the level of trust that you must have to engender with these folks before you can really make any substantive cover, any substantive ground on these topics. So you must do some things right out of the box that really establish that trust and give them the the latitude to be, I don’t know, a little bit vulnerable or at least honest.

Alicia Thompson: Yeah, And I do initiate the engagements with a chemistry check call, because if they don’t send something in you that allows them to get to that vulnerable place. Yeah. Then the coaching engagement is never going to go anywhere. So I have an hour and a half call with them where we really just talk, just human to human. And if we can find some connectivity, then I do. I, I simply ask, I need in order for this to work, in order for the investment to be worth the spend for you or your company, you’ve got to lay it all on the table, or we’re just doing catch up calls and chatting about kids and all that kind of stuff. So I asked for their vulnerability, I asked for their honesty, and I commit to being the same on my side. And you probably you can probably establish a good trust if you do a six minute, six month engagement by the end of month one, you know if it’s going to be a good relationship. And if they are being vulnerable and they need some small wins. I always try to give them some small wins in that first month so that they go, oh, this is working okay. I can I can open up even more because she gets it. She’s asking me the things I need to do, and she’s helping me understand the shifts I need to make.

Stone Payton: So you’re a good five years plus in the coaching arena.

Alicia Thompson: I started my company five years ago after one layoff, and then I got chicken and it was like, oh no, I can’t do this. And so I went and got another corporate gig. But I kept my company. Yeah, kept paying my doing my annual registration with the Georgia, you know, office of whatever. Um, and then this year I started my coaching program in January of 2024, you have to coach to get your ICF credential. You have to have a certain number of hours. So I started coaching then and just added that to what I had been doing five years ago and here I am.

Stone Payton: So what are you finding the most rewarding about the work at this point in your career? What’s the most fun about it for you?

Alicia Thompson: You know, seeing people have that aha moment right where you’re talking to them. And I do have clients across the country. Um, and so some of them are in zoom, on zoom, some of them are in person, but when they go, oh my gosh, we talked about that last week and a situation came up at the office and I tried a different approach that we had talked about, and it worked like, well, of course it worked because we talked about, you know, you have to try new things. I also just had a second client come back. We coached early on, right. Finished that six month engagement. We talked on Friday. She says I want to come back for another six months. I’ve got a new struggle that I’m going through. And I was like, well, I must have been doing something right. If you’ve come back a second time, a second bite at the apple.

Stone Payton: So is having an accountability partner part of the equation, or is that a different thing altogether?

Alicia Thompson: No, and that’s exactly what my client that just came back said. She said, I’ve got to make some shifts, but I need an accountability partner. I need somebody that’s going to hold my feet to the fire. Somebody that’s going to be honest with me and not just say, yeah, yeah, yeah, and be a cheerleader. I need somebody that’s going to call me out on my stuff and make sure that I’m doing what I commit to do. And so being an accountability partner is important because what happens is as you move up the chain in a company, you become more senior. Who’s going to hold you accountable. Mhm. The likelihood that your people that report to you are going to call you out on stuff is slim to nil. So you, you don’t happen. And I worked for a CEO once and she said it’s lonely at the top. You don’t know who your friends are. You don’t know who to trust. When you become a CEO and your peer set gets smaller. Yeah.

Stone Payton: So speak a little bit to this idea of leadership presence.

Alicia Thompson: Mhm. Yeah. So I think leadership presence is really important, especially as you become more senior. And there’s kind of a couple of components that I think weave into that authenticity. I can’t tell you how important authenticity is. People need to know what they’re getting any given day and consistently so authentically being yourself because it’s too hard and takes too much energy to try to be something that you’re not. The second thing I say is empathy. Especially in this changing world of work. You’ve got people who are working remote people that are being called back to the office that may not be fitting their new lifestyle. So you’re having some angst there. So empathy is an important thing. Being a lifelong learner is. A third thing is you’ve got to constantly want to grow and improve and be better. You can’t just assume because you are now sitting at the top of the pinnacle, that you’ve achieved everything you’re going to achieve, and you’re the smartest person in the room. And then I’d say, finally, being someone who is committed to their own growth and growing other people.

Stone Payton: So you mentioned you touched on mentors and mentoring. I know the answer to this question has got to be yes. So but I’ll ask anyway so we can talk about it. Uh, it sounds like you have had the benefit of one or more mentors along the way to help you navigate new terrain up to and including the the coaching profession. Yeah.

Alicia Thompson: Yeah. I have had and continue to have amazing mentors. I like to call them my board of directors, and I think everyone should have a board of directors, and it should be a diverse group of men, women, all ethnicities, people who are in your industry, people that are not in your industry, just pure business people. But you can learn something from every one of them. And over the course of your career you will come across challenges where you will have to tap different skill sets. So why not have a group of people on deck that will take your call immediately and help you out? And so that’s what my board of directors is. And there are some amazing mentors, some I talk to every week, some I talk to once a year. I literally just reached out to two of them over the weekend and on LinkedIn, and they responded. And I haven’t talked to one of them in three and a half years. But she responded like that and she said, sure, I’m happy to help you.

Stone Payton: So so what are some signals that someone might look for that would indicate, hey, maybe it really is time for me to reach out and consider engaging a coach.

Alicia Thompson: Yeah, I’d say first you’re feeling stuck. That Mojo has left the room and you’re feeling like something’s missing. You’re not getting the same level of enjoyment out of your work, so definitely You’re feeling stuck. I’d say the second is you’re navigating a big change, either a layoff or organizational changes. You have a new leader. You’ve got a new CEO coming in. You’re not quite sure how that’s going to all work together. So you’re navigating some changes. Your leadership impact feels like it’s not landing the way it should. Like you’re if you like managing a high performing team, but they’re not really performing on the high level right now, you may want to take a step back and say, what more can I do? Or what more should I be doing in order to make help them perform at their highest level? Um, you’re struggling with the work life integration. Like I said, a lot of companies are making people go back to work, but we’ve been home for years learning how to take a call, do laundry, prep dinner, all that stuff. So the flexibility is gone and you’re trying to figure out how you’re going to integrate your work in life again, may need a coach to help you out with that. And finally, I’d say you’re just ready to up your game. You’re ready to be a better version of yourself, and that’s where a coach comes in.

Stone Payton: So what’s the best way to go get one? Because it because it seems overwhelming to me. And and I am doing a series right now, obviously interviewing very well-established coaches to get some insight in this arena. And, and so I feel like I’ve got the inside track, but even I don’t even know where to start to like, go get one.

Alicia Thompson: Yeah, I would say vulnerability for sure. And talking to people say, I’m looking for a coach, you know, this is what I’m doing right now and this is how I would love to have some support, a thought partner. Do you know any coaches? Because the best referrals come from people who know you, right. And so they have a sense of who you are and what makes you tick. So they can they would more likely pair you with somebody that they think has some commonalities with you. You could go on the International Coaching Federation site. You can find a coach on the site. There’s a find a coach function so you can go there. Um, and then I would say, you know, those probably are the two best routes. I think somebody giving you a referral and then going on the ICF, um, website and just finding a coach and, and vetting them, you know, having a couple most coaches will do a chemistry call, 30 minute call just to talk to you, see what it is you want to work on, tell you if it’s something they have a specialty in. Even though I said a few minutes ago, there’s a big competitive space for coaches. There’s a lot of us out there. We also are very much a community. I have found that coaching is very deep, interconnected community, and we will refer each other to someone if we if I meet someone and I don’t think I’m just the right fit or I don’t have a specialty in the area they’re looking for. Well, I’ve got 35 cohorts that went through my Emory program with me, and I know them all well enough that I could say, you know what? I think Chris would be better for you, right?

Stone Payton: So. So no doubt Chris would ask me great questions. What questions should I be asking? Chris?

Alicia Thompson: Right. You should be asking your coach about their experience and their life experiences right there. What things got them or led them to this place, what work experiences they have that you might be able to find some parallels, what experiences they’ve had to find out, if there’s some parallels of things they’ve lived through themselves. You should ask about their credentials. You know, I’ve gone through it, so I want everybody to have theirs, that you should ask them about their credentials. You should ask them about their training. You should ask them about some of their clients, like what does their client mix look like. And because that also can weigh in on their availability and their capacity to take on new clients. Yeah.

Stone Payton: So so on the business side of coaching, we said this earlier, you know, you you continue to hone your craft and become a better and better practitioner. And oh, by the way, you got a you got to run this business, you got to go get the business. And this likely isn’t the case now, I suspect. But early on, was it a bit of a challenge, like getting the work? Like how does the whole sales and marketing thing work for a coach, or how does it work for you anyway?

Alicia Thompson: Well, I think it varies by person, by coach for me, because I had 30 plus years in the Atlanta business community, I didn’t have that big of an issue getting my first suite of clients because they were like, oh my God, you’re coaching. Thank God you could use you, I could hire you. And then I had the opportunity to speak on a couple of panels, and in speaking at those panels, people would come up and say, I got somebody I want to refer you to. I think you’d be a great match for her or him. And then now I am getting into that phase where it’s like, oh my God, how do I market this? How do I do this? So that’s why I’m reaching out to some of my mentors who have been in the business world much longer than I have been in sales roles. That’s why you have a diverse board of directors. Um, and so I’m doing that. I’m doing shows like this. I do weekly blogs, so hopefully and put them on LinkedIn. So hopefully something that I talk about will inspire someone to say, hey, I want to have a conversation. I have a website so people can find me through the website. You know, it’s just marketing is different for everyone because not everybody is comfortable being on a radio show. Or sometimes people don’t like to write, so they don’t want to do a blog. I’m trying a mixture of different things right now, just to kind of see what resonates the most with clients and then existing clients. I’m asking them for referrals.

Stone Payton: So has anyone suggested that you write a book?

Alicia Thompson: Everybody has suggested I write a book. Everybody has suggested I write a book. Um, and it’s so funny. My brother is seven years younger than me and he’s writing a book. He’s a college professor, And he’s like, no, you cannot write a book because I know you. You’ll get it done before I get mine done. And I’m like, yeah, probably so, but that’s okay. Um, yeah, people have said that. But when I, when I write a book and I will write one at some point, I want to make sure that it’s something that’s really, really powerfully useful to people. I don’t just want to write a book on a topic du jour. I want to write a topic on a topic that has some staying power, and something that people will continue to be faced with over the course of their career for a long time to come.

Stone Payton: So here’s a pro tip from me. Okay. That I did not follow because my writing a book preceded me being involved in this line of work 20 plus years ago. But if I were to write another one and I might, I think I’m going to sit down and talk it and get it transcribed. Maybe start with some prompts or something, maybe get it transcribed and hand it to a real writer and, you know, and get it cleaned up. So it’s just an idea and it’s it’s a good idea. It’s not something you have to come into a formal studio like this. I mean, you know, there’s equipment now you could set up at the house and. Yeah, and knock it out. Just an idea, because.

Alicia Thompson: That’s a great idea.

Stone Payton: I might do that on the next one.

Alicia Thompson: I think that’s a great idea, and I would think it would be easier. I could tell my brother that because he can talk in wax poetic for hours, but it seems like he’s struggling with typing it out so well.

Stone Payton: For whatever it’s worth for your brother, I found that some of the chapters came together incredibly easy, and others, you know, just I got blank paper staring back at me. Or digital screen really at this point even back then. But I don’t know. We’ll see. But I think that might be a good way to. I think that’s a great idea.

Alicia Thompson: I think that’s a huge, hugely helpful approach. I’m going to make a mental note of that.

Stone Payton: So I’m going to switch gears on you here for a minute outside the scope of your coaching work. Uh, passions, pursuits, hobbies, interests, anything you nerd out about, uh, when, when you’re not doing this. This kind of work?

Alicia Thompson: Yeah. So I’m a huge foodie, so any restaurant, any I follow Eater Atlanta. New restaurants. I’m ready to check them out. Um, I’m in part of a wonderful food group called The Tasting Collective, where they go to a different up and coming not not always up and coming. Some of them have already arrived, but they’re typically independent restaurants, so they’re not chained. Right. And so you’re going in and you’re meeting the chefs. They’re coming out and they’re talking to the diners. It’s amazing. Um, so I love food. Will travel for food. I’ve been to Madrid. I’ve been, you know, like if there’s a food trip, I’m. I’m on board. Um, I love to travel. We’re we’re planning our Christmas trip this year. We’re going to Costa Rica again. Again, because my nieces love Costa Rica. So we’re going back again to see more sloths. Um, so I love to travel and family and friends. Right now that I’m not working in corporate, I have more flexibility with my time. My mom’s moved to Atlanta, so I get the chance to spend time with her. My brother lives in Colorado, so I don’t go out there during the snow time. I won’t get back out there until probably June because they get snow.

Stone Payton: But it’s beautiful in June, it’s.

Alicia Thompson: Beautiful in June. It’s one of the most beautiful cities you’ve ever been to. It’s clean, it’s nice, fresh air. It’s great. Um, and then I think my other passion is I am an adult. Colorer. Right, I love I have a million coloring books, every pen, pencil color you could think of. And I color art pieces all the time. I even now do them on my iPad. They’ve got these things where you can touch. My mom goes, if you send me one more picture, I’m going to scream. Um, but I like things that occupy my mind other than business, right? You need to step away from business and just let your creativity flow. Allows me to be a better coach.

Stone Payton: I think it’s interesting that you say that I’m of the same mind, and my listeners know that I like to hunt, fish and travel and I do a lot of stuff outdoors, but I, I genuinely believe maybe I’m just telling myself this, but I genuinely believe if I give myself a that white space, I call it, I feel like I come back that much better equipped to serve. That’s your experience as well?

Alicia Thompson: That is my experience when you just let your mind focus on something else that again, that creativity, you just get to be you. You come back when it’s time to plug back in to work. I find that I’m much more relaxed. My head is clearer, I better questions come up. Um, yeah. It’s so much better. It’s good for me personally and it makes me a better coach.

Stone Payton: So what’s next for you professionally? Are we going to are we going to have the Alicia method documented and published, or are we going to are we going to continue to expand, going to stay on the same track? What do you think?

Alicia Thompson: I think for now, I my expansion is going to be from 1 to 1 coaching to doing more group coaching and leadership development coaching in companies. Um, so that’ll be like my next step. And then eventually, you know, maybe a book maybe. I don’t know, the world is my oyster right now. And I am just living life and loving it. And so I’m not saying no to any opportunity if it fits with and gives me an opportunity to talk to people and tout the benefits of coaching, that’s what I’m doing.

Stone Payton: Well, I hope you’ll invite us to continue to follow your story.

Alicia Thompson: Absolutely, absolutely.

Stone Payton: Before we wrap, let’s leave our listeners, if we could, with a a pro tip for producing better results and less time. Let’s lay a little wisdom on them. And look, gang, my number one pro tip for you is reach out and have a conversation with Alicia. Uh, but between now and then, let’s leave them with a little something.

Alicia Thompson: So I think my pro tip for being productive and being an amazing leader and team leader would be to listen. Listening effectively goes a very long way. When you listen to respond, you miss 50% or more of the message or the communication that the message that was being delivered. If you listen to hear, you end up coming up with better ideas, a shared idea that everybody’s already bought into because you build on each other. And that better idea typically drives better productivity, because you’ve come up with a solution that you couldn’t have done individually would not have been as effective individually, but collaboratively. It’s going to do gangbusters. And it’s all because you listened.

Stone Payton: What a marvelous piece of counsel. I’m so glad that I asked. Yeah, it has been an absolute delight having you in the studio this morning. Thank you for your enthusiasm, your insight, your perspective. And, uh, you’re clearly out there doing fantastic work for some folks that can, in turn have a tremendous impact on on so many. Thank you.

Alicia Thompson: Thank you. This was a great, great conversation. So much. So really enjoyed this. And um, yeah, be a good leader.

Stone Payton: Well, this has been my distinct pleasure. All right. Until next time. This is Stone Payton for our guest today, Alicia Thompson with Signature Leadership, LLC. And everyone here at the Business RadioX family saying, we’ll see you in the fast lane.

 

Joanie Chamberland with Rise Up BJJ and Whitney Avrit with Earthen Movements Yoga

March 4, 2025 by angishields

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Cherokee Business Radio
Joanie Chamberland with Rise Up BJJ and Whitney Avrit with Earthen Movements Yoga
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FF-Joanie-Whitney-bannerJoanie-ChamberlandJoanie Chamberland is a retired black belt competitor and the only female BJJ school owner in Georgia.

Many people struggle with self-doubt, it makes them unable to leave their comfort zones and overcome the things holding them back in life.

Using the martial art of Brazilian Jiu Jitsu, Rise Up helps people grow their confidence and the resilience they need to rise up over both physical and mental obstacles so they can reach their full potential not just on the mat, but in every part of their lives.

Follow  Rise Up BJJ on Facebook and Instagram.

Whitney-AvrittThe philosophy and physical practice of yoga is for everyone, so Whitney Avrit, with Earthen Movements Yoga, created a brand new approach to what beginner yoga should be.

Whitney draws on her strong background in various movement styles and teaching experience to guide students to an advancement level they’re comfortable with. She’ll also guide you to the principles of yoga that work to support you in any spiritual practice you choose.

Connect with Whitney on Facebook.

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Woodstock, Georgia. This is fearless formula with Sharon Cline.

Sharon Cline: Welcome to Fearless Formula on Business RadioX, where we talk about the ups and downs of the business world and offer words of wisdom for business success. And I’m your host. Sharon Cline and I have two guests in the studio today, which I love. I usually have one, and it’s so fun because these are like really special people to me. First one, Whitney Avritt. She owns Earthen Movements Yoga and Wellness, which is movement at your own pace in your own space. It’s not like an actual studio, but you can log in and see all of the different kinds of yoga practices that you have out there and videos. And then I also have the owner, founder of Rise Up Brazilian Jiu jitsu., Joanie Chamberland. Thank you for coming into the studio.

Whitney Avrit: Thanks for having us.

Joanie Chamberland: Thank you. I’m excited.

Sharon Cline: Good. I’m excited too, because you both have a obviously very movement based practices that you have, but they intertwine in a really interesting way. They overlap with their themes, I would say.

Whitney Avrit: I would say I agree, I definitely agree because you got to you got to tap into something internal in order to, you know, execute both of those things, I think. Right.

Sharon Cline: And it’s and it’s not exactly like super hard cardio working out. It’s a different kind of way to look at using your body. Right. Okay. That’s the way I take it. That’s the way I’m looking at it.

Joanie Chamberland: Well, there is a lot of cardio and jiu jitsu. However, there is a lot of use for yoga and jiu jitsu as well, right?

Sharon Cline: When I think of cardio, I think of like, treadmill. Oh, yeah.

Whitney Avrit: No. Elliptical.

Sharon Cline: Elliptical, yes. Elliptical. That’s exactly the right way that I was thinking of it. Running the misery was done, done, done. We think the same. Exactly. And so what I think is fascinating is that each each has a level of strength that the average person probably would be surprised it requires. Let’s start with you, Whitney, and then we’ll talk a little bit about, um, kind of the things that you’ve learned along your journey. Um, you are originally a ballet dancer?

Whitney Avrit: Yes.

Sharon Cline: And how did that lend into your your yoga practice now?

Whitney Avrit: Um, yeah. So I started out as a dancer. Ballet, modern jazz, all that. Right? Um, I danced professionally, um, in my 20s and and did did all the things. I didn’t send a dance company. Um, unfortunately, they don’t exist anymore. But it was a brookson company. Um, they were a Graham based modern dance company. Um, and I honestly, like, kind of hated yoga when in my, in my early days, I feel like I didn’t understand it. I had a lot of fire on the inside, and slowing down that much was just like a no at the time. But I had somebody invite me to a Bikram yoga class and And it was kind of a game changer because I felt like with dance, especially with with choreography, right. You do the same motions on the same side over and over again in order to execute that, you know, with precision on stage. Right? So yoga created a lot of balance in, within my physical body. And so then I was able to say, oh, you know, maybe this maybe this is a thing, you know. And then at the same yoga kind of leads you to tap into yourself and connect with with who you really are on the inside regardless, you know. And I think that that was kind of a void in my life anyway. Um, and so it fixing and balancing out and creating even stretch in my body, even strength in my body, you know, finally, I was kind of able to tap into, you know, those, those inner fires and things like that on the inside that that I kind of desperately, I desperately needed, you know, to be able to just, um, you know, move forward and go forward. Um, just as a human, you know. And so, yes, like the dancer side of me kind of let me touch my toes sooner and all those proverbial things, you know? But at the same time, it helped create a balance within my body, physical body first. And then it started really honing in on the deeper parts of self and creating balance there.

Sharon Cline: When you talk about the different kinds of yoga, you had said, is it Bikram yoga?

Whitney Avrit: Um, I did I did start out in my just personal practice doing Bikram yoga. Yeah. Bikram.

Sharon Cline: Yeah. I’ve never heard of that name. Yeah.

Whitney Avrit: It’s a it’s a hot, hot yoga. They they heat it to 140 degrees. It’s 40% humidity. There’s 26 postures that you do. Sometimes they’ll add like a couple more. It’s always the same class every time you go in. And it’s sequenced in such a way that opens your body up, um, to not only, like strengthen, stretch, but it targets different, like smaller organs in order to detox your body and and, like, clean you out. Like, it’s a really cool and creative practice. Wow. But then I liked I liked the dancey flowiness of vinyasa, you know, where I could kind of, um, just kind of essentially dance, you know, from kind of one pose to the next. But it was still, um, rigorous. And there was still like such a technique to it because I got to nerd out a little bit, too.

Sharon Cline: I like that you’re talking about how you had these emotions that you hadn’t really tapped into, like from growing up. So going into these poses and sort of forcing your body to, to move in the way that you want it to, allows your brain to connect to your body in a different way. Right?

Whitney Avrit: Absolutely, absolutely. So, um, you know, we all kind of understand the proverbial mind body spirit thing, right? And so our I feel as if our minds and our spirit really don’t talk a lot, you know what I’m saying? And so yoga allowed me to quiet my mind. The mental chatter, the to do list, the responsibility list, the I need to’s, the I’ve got to’s, the I feel this way about that. And I don’t feel this way about this. It quieted all of that. So much so that really my my inner self and my my physical body. Because, you know, there’s that book, like the body keeps the score right. So, so our energetic physical self hangs on to some of this stuff that you go through or isn’t resolved essentially, you know, and so it kind of my yoga practice really allowed my spirit to help me to kind of guide some of the the unresolved energies, I’ll call it. Right. Um, in my body and allows that stuff to release itself. We, you know, just like our organs need to be detoxed, right? Just like, you know, our skin detox by sweating. Um, you know, I feel like the physical practice of, you know, your, your yoga asana or postures allows your energetic being the part of you that’s energy, right? The part of you that’s a battery, it allows for some of that to be released, the parts that you don’t need, but you get to keep the good stuff.

Sharon Cline: Were you surprised at that connection that you made in your body when you started to do it? Because I think people the reason I ask is because I think people consider it to be sort of like this Zen thing, you know, like they’re just going to kind of go within and almost like a meditative. And there is, I’m sure, an element of that. But the purging of past trauma is not what I think normally people associate with with yoga.

Whitney Avrit: Absolutely. No. I think that’s an awesome question and something to bring up. So was I surprised? No, because it felt so natural to do it. Like I feel. I feel like whatever I am on the inside, like, needed that. You know, almost like like a sugar craving. It’s not like you don’t know you need chocolate. You know what I mean? So. So for me, it was like, I like my body knew it needed something. And dance was a beautiful outlet for a long time, you know, because I could jump and spin and twirl and get fiery and get, you know, moody if I needed to, or whatever, you know, but, um, but but it allowed it allowed for that.

Sharon Cline: Gotcha.

Whitney Avrit: You know, and it gave me the space to do it in a very different way where I wasn’t, um, creating imbalance. I was creating balance.

Sharon Cline: Giovanni, I know we’ve talked a little bit before on the show. You’re here, I think it was last year, um, which was really fun because I think I hadn’t really known very much about Brazilian Jiu-Jitsu in the way that you are. You have it as your practice. And here we are talking about that mind body connection and finding the soul part of yourself. Do you find that that’s happened for you as well in BJJ?

Joanie Chamberland: I don’t know if I would say just in jiu jitsu, because I did pick up doing yoga with Whitney. Um, so it definitely does require like looking at your own mind and what’s going through it, because it’s really hard to get good at jiu jitsu if you don’t quiet your mind and also make your mind positive, you know, because we all have that negative chatter in our brain. And if you have negative chatter while you’re trying to do jiu jitsu or trying to compete, you’re never going to win. Because it isn’t this thing where like two people are going against each other and one person’s moving forward and the other person’s moving forward on this, you know, straight path. Whenever you start talking negative in your own head and they move forward, you actually do move backwards. You don’t just stop. And so it’s very much like you have to make sure that you know what’s going on in your mind and that you feel comfortable with the movements that you’re doing. Which is why, you know, we do drill the same things over and over again to where it becomes muscle memory.

Joanie Chamberland: But if you have muscle memory and your mind is too busy focusing on something else, your muscles still don’t act the way you want them to. But then, like I said, I started adding yoga with Whitney, which, you know, did also help me a lot just because you think about like what she was saying with balance and balancing your body. Right, and being even on both sides makes a huge difference, because everybody’s going to have a set of things to do on one side and a set of things they do on the other side, and to be able to realize like, oh, I need to center here, I need to center here, I need to center here. So I wouldn’t say it with just Jiu-Jitsu, but that is kind of why I added the yoga into it. And when you listen to Whitney, she’s talking about her dance got better when she added yoga. And so it is one of those things that when you add, does add to every other aspect of your life.

Sharon Cline: I bet people are surprised to know that you can marry Jiu-Jitsu and and yoga together because they on the surface seem very different. Vastly different.

Joanie Chamberland: Well, there’s a decent amount of jiu jitsu schools that do have yoga, but I think the thing that people don’t think about is because they do yoga for flexibility, that’s like the number one thing they want to have. Because in jiu jitsu, that’s like one of the things you can fix is your flexibility and getting stronger. But it’s like most of the people in jiu jitsu are men, so they’re already working out and getting stronger. And then for them, it’s adding the flexibility aspect of it, which as most women who train jiu jitsu, usually decently flexible, have probably done some yoga in the past or something or or not. I did gymnastics growing up, but it’s the it’s the evenness that is the greatest thing the balance, the posture and the evenness. So what I got out of yoga was so much more than flexibility. It was the principles, is what I would say of yoga being added to the jiu jitsu principles. So it’s actually a far greater thing than most people think about when they think about jiu jitsu. Like there’s yoga for jiu jitsu online.

Sharon Cline: I didn’t even know that for some reason that never got put together in my head.

Joanie Chamberland: But just because you’re not in that field, right? So you wouldn’t really particularly see it. But the the yoga for jiu jitsu is very much just stretching, because the people that do jiu jitsu are pretty bad about stretching. So it’s like.

Whitney Avrit: Well, in their body. In fact, I’m in for a second. But like your body is, is um, is contracted like fetal position a lot in jiu jitsu. And you’ve got to really harness this like fetal position and like reaching around and things like that. So everything is really, like closed and concave in jiu jitsu, you know. And so I think it’s a really, really important for your humanness to be able to, to open that back up, you know.

Joanie Chamberland: Well, and the benefits of posture in jiu jitsu are huge. So like she’s saying, everybody’s got these rounded forward shoulders hunched back. A lot of it’s because they’re trying to protect their neck, so don’t get choked. We call it blue belt syndrome and walk around with their shoulders up in their ears.

Whitney Avrit: It’s so funny.

Joanie Chamberland: I know. Yeah. And then Whitney is like.

Sharon Cline: No, guys.

Joanie Chamberland: Whitney is like, uh. Your shoulders are not earrings.

Whitney Avrit: I didn’t I did not make that up. I got it from one of my teachers.

Sharon Cline: Oh, yeah.

Joanie Chamberland: But those are the things. It’s just like, oh, you’re you’re in there and you’re like, oh, I just need to relax those shoulders down. That helps. And and honestly, a lot of the things you do in jiu jitsu are counterintuitive. Like all this, like rounding in and being in these positions really aren’t ideal. The ideal thing is to have the good posture and your shoulders in the right place, and your body in alignment, and that’s what you learn with yoga. So obviously you get some stretching in. Great. But it’s everything else about it that really helps you.

Sharon Cline: Whitney, who is your ideal client for your business?

Whitney Avrit: Ideal client? Um, someone like Giuliani. Honestly. Like somebody that’s hungry. Somebody that wants it. Somebody that, Um, is is open to, you know, laying on the ground and spreading their legs apart. You know what I mean? Someone who’s who’s, you know. Yes. Open to it. Willing to laugh, you know, but really yoga. I think yoga is for everybody. You know, I feel like even even for my own self, um, my resistance to yoga in the beginning was actually an inkling that I needed it. Right? Like, kids don’t want to eat their vegetables, right? They don’t want to eat the rest of their chicken. I don’t want chicken. I want ice cream. You know what I mean? Like, but you need protein. You need your vegetables, right? So I feel like that a lot of the times when we resist something, you know, it’s likely because we need it. I mean, it’s it’s like that, uh, that machine at the gym that you don’t want to use. That’s the one you need, you know?

Sharon Cline: And what’s neat about your practice is that you don’t have to like me. I wouldn’t have to go someplace and get into these poses in front of lots of other people, right? I can just do this from the comfort of my home.

Whitney Avrit: Exactly. I feel like there’s a lot of people who will never, ever, ever put on yoga pants in front of anybody, anyone ever, you know? Or they feel like I can’t step into a yoga studio like I don’t have, you know, I don’t know, I don’t know enough to to walk into a, into a yoga studio and take a class, you know. And so my super beginner level, I call it level one, um, is, you know, you could kind of equate it to being a super noob is what my husband says he wants a super noob. Um, but you know, those people who, who don’t know the flow of a yoga class who cannot touch their toes like I’ve like I figure out a way around that. Like I want you to know, like when I was developing this, I put on giant pants on and I put like, like cushions in my pants. And I was like, okay, how do I move? You know, how do I move like this? How do I move if I’m a little bigger? How do I how how do I feel a stretch if I’m not going to be able to touch my toes? And how do I How do I translate that to to other people, you know, and to like I feel like yoga props, like yoga blocks and stuff like that.

Whitney Avrit: A lot of people think that if they need a prop or they need a block or whatever, that it means that they can’t, or they’re somehow less than like, it’s like, I feel like it’s very triggering. Like, if we need help, that means we’re not enough. Like, I want you to know, like we need to drop that. As a society. We are communal beings. We’re not islands. Right. And so I think that’s kind of what blocks kind of helped teach me continually, even like sometimes, yeah, I do have to ask for help. I can’t reach the floor here, you know, and I’m super bendy and there and I every time I walk into a yoga class, I grab two blocks. I don’t I don’t care what class it is like, I might need it like, my body today is not what it was yesterday, you know? Um, and so, so. Yeah. So level level one is for the person who’s not going to go take a yoga class or doesn’t have time or let’s say, you know, they’re a mom or a dad and they’ve got like, kid duties and and dinner and this, that and the other. And like, they finally get everybody to bed and it’s like, okay, now I have a little bit of time for me and I don’t want to doomscroll.

Sharon Cline: And it’s nice because there’s, there’s no judgment there or not because, because I’ve taken yoga and there are times that I loved it. But then sometimes I do the thing where I’m like, wow, this woman in front of me is doing this amazing job and doesn’t wobble at all. Or, you know, is is able to do the the extra step that sometimes the instructors will say, you know, if you’re not challenged enough, do this other thing with it, and I’ll be like, oh my God, right. Anyway, right. No judgment. And when you’re home by yourself and watching you correct.

Whitney Avrit: 100%, you know, because because I mean, just just like you said, like it’s so easy to look at someone else and feel like you’re not enough.

Joanie Chamberland: Well, I’ll add in that Whitney does teach yoga at my jiu jitsu school, um, like at least once a month. And actually, she’ll be there this weekend.

Sharon Cline: Oh, wow. What time will she be there this Saturday? 9 a.m.? Nine. Oh, dang. 9 a.m. on a Saturday at Rise Up Brazilian Jiu-Jitsu. Yep.

Joanie Chamberland: 9 to 1030. But if you’re worried about looking silly while you’re doing it, well, the greatest part is that my gym. Since there’s a jiu jitsu mat, it’s already really hard to balance for everyone. So. So everybody is wobbling. It’s extra.

Sharon Cline: Difficult. Yeah.

Joanie Chamberland: I mean, it’s not you’re just, you know, a lot of people are worried about being wobbly and not looking like this perfect flowing thing. Yeah. And well, it’s very difficult there for everyone. Like, I’m, I have great balance, but on the mat it’s just difficult. So you’re going to see people falling over all the time and it’s okay. And that’s the thing too is being in there. I never feel judged. Like nobody in there is ever judging us. I mean, we have some people that are older, that are not flexible, that are coming in. Um, you got people like me that do. Whitney starts at a very basic level, and then she’s like, and if you think you can, you can add this, and if you think you can, you can add this. And if you think you can’t, you know, and and to talk about the blocks, I use the blocks because my arms are way too long for my body so I can touch my toes without leaning forward. And so I can use the blocks to put past my legs to actually get a stretch. And so it’s like you always have to remember that. Like it’s the same thing for Jiu-Jitsu. Your body is where your body is and that’s it.

Joanie Chamberland: So I tell people all the time when you’re training and you’re trying to train to be, oh, when I lose 100 pounds, I’ll be able to do this stuff. Well guess what? You haven’t lost 100 pounds and you cannot do this stuff. So how about you do the stuff you can do with this 100 pounds, and then when you lose it, we’ll work on the stuff you can do, or vice versa. If you’re trying to gain 100 pounds and you don’t have that, like this person here talking to you right now, I can’t put all my weight on you because I ain’t got no weight to put on you. But I’ve been trying to gain weight for I don’t know how long, so I just use the techniques I can use with this body. Right? Same thing. My arms are never going to get shorter, so I do what I can with the length of arms that I have. So I tell people all the time, like, you have to work with where you’re at because you can always get more flexible or less flexible. You can always gain weight, lose weight. Right? There are certain things you can never change. My arms are always going to be this long.

Joanie Chamberland: Unless I got really, really big, they’d still be just as long. They would just look shorter, you know? So there are certain things that we just can’t do anything about. And that’s the whole point of taking these classes going like, oh, we all have something, right? We all have something that we can get better at or that we can fix, or somebody else is better at than us. I mean, my hips are pretty flexible. My shoulders are not. I mean, it’s it’s wild how much my shoulders are not flexible. So everybody has the place that they’re at and it doesn’t matter where other people are. And that’s the beauty of doing yoga with Whitney. And I’ve done some stuff online too, and I’ve taken a yoga class here or there, but my yoga classes with me, which is why I have her come to my studio, is that it’s fun, it’s judgment free. She’s working with you. She’s, you know, coming around and making sure that, you know, if your body can’t do this or can’t do that, she is helping you with it. If you can do more, she’s helping you with that. So it’s it’s a wonderful experience to just whole body pay attention to it.

Sharon Cline: Giovanni. Who’s your ideal client?

Joanie Chamberland: Somebody who actually wants to train and learn. I it’s not a place that my gym. I mean, we do, like, laugh and like, kid around, but I want somebody there who is enjoying it and is there because they want to learn more about jiu jitsu, but also just being a better human being and being the better version of themselves that they can be. Because we do have, um, the number one thing on our wall says choose love and, um, and everything there is, you know, you are choosing that love for yourself, for others, for your body. So growth not perfection, right? That’s what we’re looking for is the other one that’s going up. And so I want somebody who’s excited to be there, who wants to learn, wants to train, wants to help other people get better because we do partner, you know, newcomers with somebody who’s been training for a while so that they don’t get injured in most places, like you’ve been training for a while. You don’t want to go with the newbie, but I’m like, if you don’t go with the newbie and get them good, you’re not going to have more training partners, you’re going to quit, they’re going to leave, and then you got nothing. You know, if you break your toys, you don’t have any more toys. So for me, it’s just people that are excited that want to be there. They want to learn jiu jitsu. They want to cut up with people. They want a good environment to grow as a human being and help others grow.

Whitney Avrit: We have a saying in dance that kind of piggybacks off of what you’re talking about. It’s, um, hard work beats talent when talent won’t work hard.

Joanie Chamberland: Yep, that’s a great one.

Sharon Cline: You both are talking about how important it is to be present. And so where do you find themes that were not present in your lives? The reason I ask that is because I future think all the time, okay, after this I got to go here. But here when I’m really, really present because I can’t fake listen or come up with questions on the fly, I’ve got to really be listening. There’s no list that I just like, so it slows the world down a little bit for me. And then I leave here feeling different than when I came in. And that’s how I feel when I’m on a motorcycle as well, because I have to be very present. You’re using all of your limbs. You are. For me, I’m always defensive riding, you know. Do they see me? Do they not see me? Where am I going to go if they don’t see me kind of thing? And I mean, there’s a lot of fun too, but I’m very present. And that’s one of the joys I have about riding is, is that I can’t do anything else. I have to really just be. And so are you. Have you found that there are lots of themes in your lives where you see that when you’re doing your practices, you are very present, and you are different in those moments than when you’re not right?

Whitney Avrit: No. I love that you kind of went into an explanation, and I think it’s super badass that you ride motorcycles. Like, I just want to I just want to iterate that again. Like, you’re so cool.

Sharon Cline: Oh, my God, I am just kidding. No, I keep telling my kids that you’re so cool. Thank you for saying that.

Whitney Avrit: Like I’m kind of jealous.

Joanie Chamberland: Person is the one that doesn’t like motorcycles.

Sharon Cline: No, thanks. We all have our strengths, right? We all have our interests. I don’t do Jiu-Jitsu. You’ve invited me to self-defense classes, and I’m like, mm. I might be busy this weekend. I might be riding a motorcycle. Right? Exactly. So I appreciate you being, like, inviting me. So, yeah, there are things we all like, but thank you for saying that. It’s very sweet. I think you all are badass as well, in different ways, you know.

Whitney Avrit: Right, right. Um, so to to answer your question, I think what allows me to be so present is because I think I’m an overthinker, I worry and and it’s like I was talking to my husband just the other day about, uh, scheduling something like in in August, like, it’s February, you guys. And he’s just like, he’s just like, Whitney, where are your feet? Like, we don’t need to worry about that right now, you know? And so I think I think it comes from this, this okay, I have to fix the future and I have to make sure that I blah, blah, blah, blah, whatever it is. Right? Just just worrying about things and so being present really allows me to escape the worry, escape that part of my mind, that mechanism that likes to take over, you know, it allows me a moment or two or an hour or whatever it is to exercise presence and mindfulness. What do you think?

Sharon Cline: What do you think, Giovanni?

Joanie Chamberland: So I think part of the question you asked is how we know we’re not in the present.

Sharon Cline: Sure. I come up with questions and sometimes really convoluted way just to let you know. I know what I’m trying to say, but it takes me a minute to get the whole meaning. So thanks for your patience.

Joanie Chamberland: The same here. So I would say, you know, to answer that question of like when I know that I’m not in the present is boredom. If you’re bored, you’re not in the present because it doesn’t matter what you’re doing, you should be fully involved in what you’re doing. And so I think a lot of it, too, is that we all did the school thing that, you know, I don’t think is the way to go. I don’t think anybody is wired to do that. But we were for all these years forced to go to school. You’re learning all day, you’re being force fed information all day. And you’re, you know, just constantly getting new info. And then here we are as adults and it’s like we don’t go to school. A lot of people don’t do anything to further their learning. And but they look at their health like, this is important. And I tell people all the time, the thing about jiu jitsu that’s great is that it doesn’t feel like a workout while you’re doing it. Maybe in the very beginning if you’re very, very out of shape. But it’s not the same as like, you got to go in the gym and I got to find the exercise and you’re just doing the same thing over and over. I don’t understand how people can lift weights all the time, I just don’t. I mean, even when I used to lift weights, I have to do it with someone. And we’re having like, some kind of, like, big conversation while we’re doing it. Right.

Whitney Avrit: I turn my, like, weightlifting stuff into breathwork exercises 1,000,000%. Like I’m inhaling as I’m contracting. Just to to.

Sharon Cline: Distract your head from what you’re doing 100%.

Joanie Chamberland: Yeah. And just to. It’s too boring. Yeah. There’s just it’s mind numbing, right? I mean, oh, wait.

Speaker4: Heavy lift up.

Joanie Chamberland: Like my weights pushed.

Whitney Avrit: Back some listener mad right now.

Sharon Cline: It’s okay.

Joanie Chamberland: It’s it’s important. I mean, listen, I want to be strong, so I do it too. But I can’t just do that. Like. And I know a lot of people who lift weights. They got podcasts on. They got something you can’t I mean, it’s it gets monotonous. And kudos to the people who can do that monotony for so long. There’s only one thing I’ve done for more than a few years, and it’s jiu jitsu. Everything else has lost my interest. And so for me, it’s like when I know I’m bored, which means I’m not learning enough. And I think that’s something that we miss is we’re not learning. And so whenever you’re doing jiu jitsu or yoga, you’re either learning about jiu jitsu or yoga or yourself in those moments. So and you have camaraderie, the people that are there with you also going through something that you know they’re having to learn about themselves or others. So you’re constantly growing as a person. It’s not just, well, my muscles are getting bigger or and for those people that are being offended right now, please don’t be. There’s nothing wrong with weightlifting. For me, it’s not enough and I wish I could. Same thing with eating enough calories. I mean, I eat a lot and it’s like, man, so those people have to eat all day long nonstop. And so it’s that’s how I know I’m not present is if I’m bored. Right. And when I’m doing jiu jitsu, the trust me, there are times where I am bored because I have been training for so long. So people look at me, you want a role coach? I’m like, no.

Joanie Chamberland: And then I have to remind myself like, oh, it doesn’t matter who I’m going with, I can learn something or I can make fun of, like, I can have a fun time while I’m doing it, even though it’s not really challenging. And so, like, I have different people at the gym that have, um, physical disabilities, mental disabilities and or like if you’re going with a child, right? No, they can’t beat me. They don’t have technique to beat mine. But I can still make it fun, and I can still put myself in positions that I want to try to escape from or pay attention to what their movements are going to be. So just because you’re bored doesn’t mean that what you’re doing is the wrong thing. You just have to find a way to look at it. In a sense, that’s going to put your mind there. Because trust me, I could roll with somebody and be thinking about what I have to do tomorrow and whatever, and they wouldn’t even know it. I’d still be beating them and still be doing exactly what I should be doing. But I’m bored and I’m not there. So then I have to tell myself, like, oh wait, do something to make it fun. So people always look at me like you’re always smiling when you’re rolling. And it’s like, because I choose to have a good time with what I’m doing so that I can be here with what I’m doing. Does that make sense? 100%?

Whitney Avrit: Like in yoga, we have a concept called the beginner’s mind, right? No matter how long you’ve been doing something, you know, approaching something like a beginner, you know, with that that eager mentality. So I think I think that’s really cool that that you said that.

Sharon Cline: And, you know, it’s funny, we talk about how important our minds are to be engaged and to and to frame things in the right way to enjoy it and get the most out of it. What a fight I have on my hands with my mind. I mean, there are so many things I have to do, and I’m like, so one of the things that I think it’s ridiculous, okay, it’s a first world problem. And it’s, it’s it’s a game I play with myself. But like, emptying the dishwasher is like so boring to me, right? And I’m like, I want.

Whitney Avrit: Can AI do that for us?

Sharon Cline: And it’s something small and mundane. But I was thinking about it yesterday, um, because I did it last night and it was I was about to go to bed. I’m like, I don’t want to do it in the morning, I’m just going to do it. But I challenged myself to empty it as within a certain time period. So like that’s the way I get through it, right? Because otherwise I’m just so annoyed at the boringness of it. However, there are a million people who would love to have a dishwasher to empty, so I know that I’m doing like a I don’t know, I don’t I’m not framing it in terms of gratitude of that I get to. Instead, it’s a half two, which is my issue to work on.

Joanie Chamberland: Which is funny because I was going to be like, try not having one.

Sharon Cline: Yeah, I know exactly. Try not having a house or dishes or I mean, there are a million things and I do have moments where I am very grateful and, you know, very happy to do all of the things that life brings. But there are times where I have to play a game with myself in the same way, in order to get through it. There’s there’s a.

Joanie Chamberland: Ton of research on that anyways, though, and a lot of stuff I’ve learned in the business classes I’ve taken and whatnot is you have to figure out how to master the mundane. Right. How to not make it feel so mundane. Right. How do you get people to do things? Oh, competition. Competition with yourself. Competition with others. Making a team building thing. Like, it’s. It’s all about gamifying. Right. And and there are people that love all the boring things, like, you know, my mentor Joe loves Excel spreadsheets, but, you know, like, I make those because I’m good at doing it and I need them. But like, it pains me to do so, right? And so with certain things, you find other people to do it. Obviously with your dishwasher it’s a little different.

Sharon Cline: It’s ridiculous. It is ridiculous and I know it, but I do it, I do it, I go.

Joanie Chamberland: All right, I got it. So I had to take testosterone at some point. And then my face broke out and so I stopped taking it. But I’m still dealing with side effects from that. And so now I’ve got to wash my face and do all these different things in the morning and at night, something I never had to do in my entire life. And now I’m like a teenage teenage boy. So now I’ve got to wash my face. I’ve got to put this layer, I got to put a next layer. I got to put like four layers in the morning, four layers at night, and two of them are lotion. But whatever, it’s still this whole thing I have to do. So now it’s like, all right, you let the water heat up and then I wash my face, I dry it, I put the lotion on that has to dry. So then I go into the other room and I go, all right, I’ll put out all the utensils. And then as soon as the utensils are done, it’s like, okay, time to go in the other room. And I just like, go back and forth because, like, I understand how the value of like one thing at a time and like, finish one task, but I literally cannot. You have to let it dry. So I would have to just like, sit and look at myself in the mirror.

Sharon Cline: We don’t we don’t have time for that. Yeah, right.

Whitney Avrit: There’s a there’s a Zen Buddhist saying that I kind of that kind of reminds me of what we’re talking about. And it says before enlightenment, chop wood, carry water. After enlightenment, chop wood, carry water. Like we’re not. We don’t get to escape our humanness. Even. Even if we don’t necessarily love a task.

Sharon Cline: There are times where I’m ungrounded and I’ve gone through something difficult that when I have my mundane tasks, I’m grateful for them because they ground me again.

Whitney Avrit: That’s beautiful.

Sharon Cline: You can.

Whitney Avrit: Get there like.

Sharon Cline: Oh yeah, no, I need it.

Whitney Avrit: There’s a part of me that’s like.

Sharon Cline: I gotta know. There are times when I get to take a shower. No, there’s something about, um. I like routine and familiarity. And so, like, sometimes when I’m on vacation or something. Um, I, I’m ungrounded because I’m not in my normal space and I’m in a new experience. I’ll go into a grocery store because that’s a very normal place. Or, um, I’ll find something that’s very familiar so that I get grounded back in my myself.

Whitney Avrit: It’s like 100% self-care right there.

Sharon Cline: Yeah, it’s funny, because I was visiting my mom and they’re like, in the Midwest. And I went to target and I was like, oh, okay, I know who I am. Again, just for a little bit. I felt a little like, I’m not in my normal routine. I’m not making my own food. I’m not working. It just I get ungrounded very easily. But so to find something that I know very well, um, helps me. And it’s the same with an emotional thing that I’m going through. If I’m going through a tough time sometimes just laundry and taking care of what I know that I can control and take care of is meditative to me and grounds me again. So there are times where it’s great and I love it and can’t wait. And then there are times where I’m just trying to figure out how to appreciate where I am, and I like that. We talk about how important it is for that appreciation to be associated with what your body is doing and going through, because the strength that you have to have to perform the different tasks that you’re asking is something that you can look at from like third party and see yourself being strong. You know, I am able to do this as opposed to the have to the I appreciate what my body can do. I am strong. I can defend myself, I can fight, I can stretch, I can ground into myself.

Whitney Avrit: You’re doing yoga and you don’t even know it.

Sharon Cline: Oh, funny. Just as long as I’m not in a happy baby pose. Right? It’s so funny. No, but thank you. Well, I mean, maybe mentally. Yeah. Physically? Exactly. Well, that’s. My whole life is right here in my head. So that’s what I deal with all the time. Playing games with myself. All the time to get through.

Joanie Chamberland: But the thing is, it’s it’s about like the more research I’ve done and it doesn’t matter. The book. What? Religion. Not religion, science, math, yoga it doesn’t matter. Everything that I’ve read and talked to about people with is it’s all in your perspective, right? Like, you could choose to see ten good things, or you could choose to pick the 12 good bad things. Right? You could choose to see. And a lot of times people fault me for not choosing to see the bad things. I’m like, there’s a reason I do that because there’s no point. Those bad things happen that they are. Let me choose to see the good things and move on with my life. And so it’s all a perspective, because even when I was telling you guys, like, if you’re having bad thoughts or, you know, the negative self-talk, everybody understands that. But, I mean, I’ve competed before and I simply thought, I’m hungry. And then we just kept going and all of a sudden I’m like, oh my gosh, I’m in the middle of a fight. Like, right. And just a thought like that. Like it’s not a negative thought. Like she landed on my stomach and I felt it growl and like.

Joanie Chamberland: And I literally thought, I’m hungry. Right. And when I think that not only did I pause, I moved backwards as she’s moving forward. And it’s just like, oh my gosh. So it doesn’t necessarily have to be negative, but that is. Literally, you’re no longer in the moment right now future thinking. Right? I’m thinking about oh. The food I’m going to have after I leave here. If you guys know anything about me, I love food. And I’m constantly eating. So, you know, it’s it’s preparing first and then choosing to see the. Things and changing that perspective and that and it you know, I used to go oh it’s more. It’s it’s easier said than done, you know. But like I don’t choose to believe that anymore. So. I’d say, you know, it’s, it’s harder said or it’s easier said than to do, but it’s really not. It just is a matter of choosing it, choosing to look at it in that side of things, choosing to look at it from the positive side. Choosing to choose love, right? Everything is a choice. And that’s a big problem we have in society. Is people think they don’t have a choice.

Sharon Cline: Reaction as opposed to yeah, taking a moment and really thinking about what they want as a result. Yeah. And our mind isn’t there.

Joanie Chamberland: Yeah. And our mind isn’t there to make us comfortable. It’s there to keep us alive. And so it’s one of the things, you know, when we do yoga with Whitney is she’s talking about, you know, in this pose, you might have some uncomfortable feelings. Dah dah dah. Do not push them away. Let it go. Like, go through it. Let it go. It’s okay. And that’s something that we constantly do, is our brain is like, no, no, no, this is uncomfortable. Stop. Don’t think about this. And it shifts our perspective. And what is just like, no, the perspective is there. Let it happen. Continue.

Whitney Avrit: It’s okay to be present with that feeling, whatever it is. Because a lot of those postures, you know, they contract you or especially hip openers, um, because we hold a lot of stuff, um, energetic stuff. Right? Unresolved stuff in our hips. And so you start getting into deeper hip stretches. Excuse me? You start getting into deeper hip stretches and sometimes an uncomfortable memory. Boom. It’s right there. It’s in your face. Or I’m. And like, this, um, kind of a rite of passage in yoga is to cry when you’re doing your middle splits, you know, every everybody listening right now who has been in middle splits and cried in a yoga class like I my heart goes out to you because it comes out, you know, and sometimes, sometimes you don’t know why you want to cry. Sometimes the memory isn’t necessarily there, but the emotions do pop up and they creep up and they come out and like, we have to feel it. You have to give it a space. Because if you do not give it a space to be, it’s going to go right back where it was.

Sharon Cline: I had taken. I had taken a Krav Maga class, and I took four of them with Atlanta Krav Maga, and they were great. So two out of the four classes, I lost it and had to go in the back room and just cry and cry and cry, and it was horribly embarrassing. But they were very kind to me. And they said, this happens all the time.

Whitney Avrit: That’s why I don’t do Jiu-Jitsu, because I’m scared of what’s going to come out right.

Sharon Cline: So I didn’t expect any of that. But I grew up with a very traumatic I had a very traumatic childhood and so physically and emotionally. So what I didn’t realize is that it’s just under the surface. Um, because I’m, I’m standing in front of a man who’s about to put his hands around my neck so that I can learn how to get out of it, and we’re all just kind of chilling there for a second until they tell us to really do it. I’m gone. Right. I’m not.

Whitney Avrit: There. You’re somewhere else now.

Sharon Cline: Yeah, yeah. And I can’t handle it or process it. And I only have had that happen very few times, but 50% of the time in Krav Maga, right. And so it’s a shock to me that I’m able to access. It’s still shocking to me that I’m able to access a trauma like that so easily when I know that it’s not really this. This man doesn’t know me. He’s not going to try to hurt me. We’re in a class. He’s going to stop, right? But that doesn’t matter because my body believes that I’m under attack.

Whitney Avrit: And so. Right.

Sharon Cline: I could have gone back and processed through more because clearly there’s there’s an issue, but it was almost just too much for me at the time. I just couldn’t take it. I mean, I it would be hours of, of a mess until I can just like process, like I’m driving home and just like, oh my God. Right.

Whitney Avrit: And you’ve got, you’ve got to listen to all the songs. Oh, right.

Joanie Chamberland: Whitney has this online yoga subscription that you could do, and you could do it at home and.

Sharon Cline: Release that at home and not be traumatized in front of other people. That’s awesome.

Joanie Chamberland: Yeah. You know, and then you wouldn’t have to drive. But because it does help. And the thing too is like, this is the problem is that we, you know, everybody puts up this mask like they don’t have pains and they don’t have hurts. I’m claustrophobic. I’m claustrophobic. And I’m a second degree black belt in jiu jitsu. And I’ve done so much jiu jitsu now that I can stop people from making me feel that way for the most part. But when you’re tired and you’re not really there. And that’s the thing about being present, what you’re doing and and one of the reasons I do not train when I’m angry, like people are like, oh, I go there to release steam. No, I don’t, because I don’t want to hurt people. So I just don’t fight. I dead carcass when I’m mad, so I don’t train when I’m mad, I actually dead carcass.

Sharon Cline: I’ve never heard that phrase.

Joanie Chamberland: Yeah, I just don’t. I literally just like a cockroach, you know? Like I just don’t fight people, okay. And which makes them more mad, which, you know, kind of ironically feels good to me because I’m mad, you know? But it’s not how I want to ever be in my mind when I train jiu jitsu. So it’s something I’ve learned about myself that I just I don’t train when I’m that way. But like, if you’re really tired or you have a headache or maybe you’re out of breath from whatever, right? So you’re not thinking clearly, and then somebody lands on you. I mean, it’s been years now. I’ve been a black belt for six years. I think the last time I had like a claustrophobia where I cried. I was a brown belt, but, I mean, a really good friend of mine landed on mount right when I went to take a breath, he landed on my lungs so no air came in and immediately starts crying, you know? And it’s like, that’s embarrassing. I’m still black. I mean, I’m still a brown belt. Like, it’s still been training jiu jitsu for nine years. So there’s a lot of things that are, you know, and it’s not some kind of trauma.

Joanie Chamberland: Nothing happened to me to make me claustrophobic. I’ve just been claustrophobic in my life. Like maybe when I was super little and don’t know it, but nothing that I know of. So it’s one of those things, like you said, when you’re getting in these poses, sometimes you don’t know what that thing is. And sometimes there are things that, you know, it took me years to work through not being claustrophobic. And now what I’ve worked through is when I know that I’m in a certain space in my mind that I can’t be fully present with the sport or man, if our egos are there, like I cannot train with a significant other that’s better than me at jiu jitsu or like can beat me because they’re stronger, because I want to be able to give them enough. And if I can’t give them enough to get them pushed, then I feel less than. And so I already know, like, I can’t do this right like that. My ego can’t handle it because my ego thinks I’m a 225 pound man, like, like shredded. And I could just, like, push somebody off me, but I’m not. I’m 130 pound female.

Sharon Cline: But the fact that you are aware that you can’t is a big deal. You know, the fact that you already know that about yourself. I feel that self-awareness is is impressive, right?

Joanie Chamberland: But that’s the thing that’s hard to shake. That is my number one biggest ego thing. And it’s like, you know, the whole thing with jiu jitsu is like, leave your ego at the door, blah, blah, blah. I do a great job of that. But the one thing that I can’t is I think I am a 225 pound man. Like, I cannot help but think that I can just push somebody off. So when I go to move someone or I get manhandled, Nothing makes me more mad. And I have to go. Nothing’s changed. These guys are just as strong as they’ve always been. Just now you’re getting ready for a competition, you know? But that’s still a skill that took me many, many, many years. And I’m still not immune to it. Like when he said, you know, we’re human, we live in the human world. We’re going to continue to face these human things. And so it’s just how long it takes us to realize that that’s going to happen.

Sharon Cline: What you’re talking about is like, I’m imagining you on a mat and like, crying or something that.

Whitney Avrit: I can’t even.

Sharon Cline: Picture it. I know it’s very it’s counterintuitive for sure. Yeah. But but what I like is that you’re just kind of honoring the human side of of yourself. And I think the more I can normalize that for myself, then I don’t have as much judgment about I become somebody different. I it’s trauma, it’s unresolved trauma, I guess.

Whitney Avrit: Right. And I like that you that you touched on like it’s right there. And Giovanni like you know when you’re faced with something like it’s right there, you know. And like, you know, the yoga practice and the yoga mindset allows for space for that. You know, uh, similar to me, I have a lot of, like, neck trauma, um, from childhood and stuff. And so I got to a point where I could not take a hot yoga class. I love hot yoga. You know what I mean? Like, let’s sweat. Right? Um, but I got to a point where I couldn’t take hot yoga anymore because I couldn’t take the humidity. Because I couldn’t breathe, you know? And that’s. I had a teacher tell me one time that that’s yoga working. When you’re uncomfortable like that and you are pushed to deal with you, you know, and really deal with, with the innermost yucky stuff that really we don’t talk about and don’t go share, you know, like that’s that’s when yoga’s really doing its work. That’s when you’re breathing really comes into play. That’s when you really harnessing your inner self, really comes into play. Is those moments.

Sharon Cline: Again, it’s just the surface side of it. I’m going to go take a yoga class and have a great day, but there’s so much more that can be accessed in jiu jitsu the same way. Um, if you’re if your mindset is or if you’re framing it in a way that you can grow your spirit as well as as strengthen your body and your mind and, and the mental part of it.

Joanie Chamberland: Well, and one of the things you know, for you all to think about, I grew up with boys. I grew up with boys. And I actually I didn’t start my period until I was 16, so, like, I didn’t cry ever. I remember one of my brother’s best friends trying to make me cry, and my neighbor coming up and be like, are you trying to get her to cry? And he’s like, yeah. And he was like, good luck. That’s one tough beat, you know, like ain’t going to happen. And then at 16 bam going through all the female hormones and all that.

Sharon Cline: Right.

Joanie Chamberland: Poor thing.

Whitney Avrit: And and so if somebody’s crying at our house somebody was hurt.

Sharon Cline: Yeah I like.

Joanie Chamberland: Crying is like, was like the most embarrassing thing ever. Right. And I hated it so much. And so like, for y’all to be like, oh, I don’t see you crying. I probably crying more as a black belt on the mat than any other rank, because it’s just like, God said. I’m like, you know what? Like, this is where I’m at. There’s nothing wrong with it. Like, man, I got texture issues and this thing’s bothering me. I just need some time to, like, chill out and then we can continue, right?

Sharon Cline: You’re honoring your humanness, I love that.

Whitney Avrit: Do you feel like that’s part of, like, um, the the maturity process of of us too? Because. Because I find that, like, in my older age, I’m 41 that like, I, my physical body and like how my mind deals with that is just less tolerant because of the things.

Joanie Chamberland: We’ve stacked it on for so long. I mean, there’s a breaking point for everybody, right? So now I’m just like, instead of getting to a breaking point, let me just go ahead and let this out now. Right. And if somebody’s going to look at me, what are you going to do? You’re going to laugh like you don’t cry. You’re going to laugh like you don’t have child tantrums. You know? You know, we look at kids like, oh, I can’t believe they’re having a tantrum right now. It’s like adults do the same thing. They’re just much worse about it, actually. And then they try to act like they didn’t have one. At least kids don’t do that, you know? So I’m just.

Sharon Cline: Overt. They’re overtly upset as opposed to, wait, why did you say that passive aggressively to me or something?

Joanie Chamberland: Yeah, they’re just gonna do it. So it’s just I got to the point. I’m like, you know what? Like I can sit here and try to hold it in. And of course, there are certain times I’m not just gonna, like, flat out cry all the time, but like, with the right people or like, let me finish this round out and then let me go sit and just, like, take care of myself, you know, like going to the bathroom or my office or whatever. Because, like, the reality is, if I don’t do that, especially with such a close sport, if somebody hits you in the head or in the face, like it immediately makes you mad, right? I can love it’s an accident. I know it’s an accident, like. But just give me some space so that my human nature of getting mad and got hit in the face can, like, do its thing and go away so I can look and be like, I’m not mad at you. And I’ve gotten poked in the eye so hard by some, like, brand new person. He’s like, she’ll never roll with me again. I’m like, no, I just need a second. And then I come back and I’m completely fine and we’re having a good time. We’re laughing, my eye hurts, but whatever, because it’s a full contact sport, like it was an accident. But if I didn’t take that time, and I just kept trying to push through it because I’m tough and I’m a black belt, well, then I’m probably going to be mad, and then I’m gonna start rolling a certain way towards that person, and then they’re going to get. It’s just like even unconsciously.

Sharon Cline: Right?

Joanie Chamberland: Let me not do any of that. Let me just go over here and cry my eyes out. Don’t rub it, because that makes it worse. And then when it feels better, come back and continue rolling. And so that’s the thing. And that’s also from, you know, Whitney saying when we’re in these poses like it’s okay. Like don’t try to push that thought away. Just let it do its thing and go through it and it’s fine. And so it’s like I just use that same principle in jiu jitsu. Like okay, we all have moments. We all do. And if you say you don’t, you’re lying and why. And then you want everybody to understand you and hear you and feel you. Well, they can’t because you’re pretending like you’re this robot that doesn’t have any of these other things that they have, right?

Sharon Cline: The embracing of just the human side of us is so important, because I think shame rules the world.

Whitney Avrit: And I totally agree.

Sharon Cline: Yeah. And there are people that disagree. You disagree? What? Jiu jitsu rules the world. What rules?

Joanie Chamberland: I think love does. Oh, sorry.

Sharon Cline: Okay. Yes. Love is stronger than shame. I would say shame has a very big hand and a lot of the darker forces in the world, if not the biggest hand in the darker forces of the world. But what you both are talking about is embracing that part and kind of accepting and not worrying about it. And I wish that was more of a pervasive theme in the world.

Whitney Avrit: Right, right. I think it’s easier to because we all want to be heard. Right? You know. And so I think in our in our pulls and pushes to be heard and to be validated, that sometimes we end up shaming each other. Right? And then sometimes, you know, if some, you know, if you are around, you know, an abusive person, you know, then that abusive person has to shame you because they are riddled with it, right? They they bleed shame, you know, all over the people who who they are. You know, they say they’re trying to love, you know. And so I think it’s I really agree with you that it’s like one of the, one of the biggest, one of the biggest things, you know, that that kind of have this driving force, you know, and even even with your story with, with Krav Maga, you know, that I.

Sharon Cline: Was ashamed, you know, that I was I was embarrassed. Yeah.

Whitney Avrit: That that person who who, you know, harmed you, that brought out that that feeling in that moment, you know, and then and then you’re like in public and it’s like, oh my gosh, I didn’t want anybody to know this about me. You know, it’s just like it comes up. It creeps up.

Sharon Cline: What would you like to say to potential new clients? What’s something that you think they wouldn’t know that would be important for them to know?

Whitney Avrit: Just start. Just start. You don’t have to know all of the answers today. You know, you don’t have to have your backpack packed perfectly with all the things that you’re going to need. Like just just begin. Like it’s okay to begin and have zero skills. Ask me how I know.

Sharon Cline: I like to think I’m imagining someone maybe not wanting to feel, you know, process things. Um, maybe aren’t really wanting to go on that journey. They can still benefit from the physical side, right?

Whitney Avrit: Absolutely. And I like to and yes, we have the physical postures too, but especially like on my social media and stuff like that. Um, we dive into the different principles of yoga and really it’s just meant for food for thought, you know, if they want to contemplate it, great. You know, I usually have a theme every month, like the theme for February has been aparigraha, which is non excess. Um, and non excess means a lot of different things. Um, and especially like in our culture, you know, we have we typically have an excess of stuff, but we also have an excess of mental chatter. We have an excess of um, you know, pushing wants and wills. And we have an excess of thinking that everything has to be perfect all the time. And so, so like for me, like I try to whatever the theme is like, I try to live it for 30 days, you know? And so like for me it’s like, where’s there, where is there excess in my life? But it also allows me to see where there’s not enough of something, you know. And so that’s and I like to share, you know, some of those, you know, different epiphanies that, that I’m going through. And if that ends up, you know, lighting a light bulb in somebody that that allows for them to better themselves and for them to take the reins in their own life and to to make something better or to, you know, change something about themselves that they’ve been wanting to. Then I’m ready. Let’s do it.

Sharon Cline: What did you learn this month about excess?

Whitney Avrit: About excess? Um.

Sharon Cline: Is this too personal?

Whitney Avrit: No no no no no no, we’re gonna go full vulnerability.

Sharon Cline: Oh, gosh. Okay. I’m ready.

Whitney Avrit: Vulnerability. Um, so. So what I learned about myself, about excess is that I, um, I really depend on the others that I love and my environment for my personal safety and for my, um, uh, like to feel accepted, you know, and so, like, okay, like, if I don’t have them to do that, if I don’t put that excess on them, you know, how am I standing on my own two feet? And that’s really empowered me to say, you know what? I can I can love me different. I don’t need all the excess validation, you know, I can I can do this for me. And that’s that’s new for me.

Sharon Cline: And you wouldn’t have known if you hadn’t had that as your theme. Boom. Interesting. I love it too, because, like, you’re willing to, um, again, it’s that willingness to be vulnerable and be real with yourself and not have this shame of, oh, don’t look over here. You’re willing to look at it all and and willing to make an adjustment that feels more congruent with who you are, right?

Whitney Avrit: And who I want to be like. I want to like myself, you know.

Sharon Cline: Do you do the thing ever, either of you, where you look in the mirror and tell yourself that you love you, love you?

Whitney Avrit: There are times. There are times. Do you do.

Sharon Cline: That, Giovanni?

Joanie Chamberland: I’ve done the high fives in the mirror. Part of the high five habit thing to help other people. Um, but I just wouldn’t say that I don’t love myself. So that one, like the the negative self-talk for me was very difficult to pinpoint where I do it. Um, and so for me, it was the it took me a long time to realize where I talked to myself negatively, because it just wasn’t really my focus wasn’t on me in that sense.

Sharon Cline: Yet you were talking about how you have a positive mindset and you choose to have one. I’m the same. I have a positive mindset and I choose to because I know what it’s like to not and the world will be the same. It just depends on how I want to look at it. And I choose to see the good and and then I tend to see more good. But if I choose to see the bad, I tend to see more bad.

Joanie Chamberland: Well, and that’s the thing, you know what? And I wasn’t just trying to be a contrarian to you, saying, you know the thing about shame. Oh heck.

Sharon Cline: No. And this, this show can be that. We can. We can throw down if we don’t, if we don’t ever throw down here. But we can’t.

Joanie Chamberland: But so the you know, one of my big things that I’ve really been focusing on is that there’s, there’s two paths, right? There’s the path of fear. And the path of love and shame is part of the path of fear. And and the reality is, like both choices are scary and only one can lead to good. So, you know, when people ask me like, well, how can you choose that thing? What if you get rejected? Or what if? Well, I could just choose to reject myself, or I could choose to go ask and think that I’m worthy. And if this person says no, it doesn’t make me unworthy. It just didn’t work with that person and then move forward, right? Or I could go there and they say yes, and then there’s no rejection. But the only choice that leads me to good outcomes is love, right? So I used to think, oh, there’s not a lot of good people. And but I’ve chosen now to go. There is actually a lot of love, if that’s what you’re looking for. And so, you know, as much as shame, I think shame does rule a lot of people. I’m willing to just say that it’s still love. That’s the biggest influence of all right. Because there’s so much love out there. We’re just not getting to see it as much. And so, you know, that’s what I meant by I still think it’s love. And the difference is that love radiate is so such a high energy that it doesn’t try to pull you to it. Like it just is. We all know it’s the greatest feeling. Whereas shame has to do all these things to make you stay in such a low, in that low vibration, in that vibration. Nobody wants to be there, right?

Whitney Avrit: It needs the mental chatter to remind itself that it’s still shamed. Yeah. And it’s still bad. Yeah.

Sharon Cline: But the surrender. There’s a surrender. When you’re talking about love, you want to be part of it. Um, as opposed to feeling like you don’t have choice. To me, if you’re not in touch with yourself, it’s very easy for shame to make you feel like you don’t have any other choice. But I love that idea of I can choose to move towards something that feels so much better, so much higher joy.

Joanie Chamberland: Yeah, exactly. Sustained sense of of happiness. Right? Like, lasting happiness would be joy. And so, you know, um, it’s this thing of just getting people to see that there is a choice, right? That’s that perspective. There’s a choice. You have a choice. Right. And and honestly, the the higher level you get at anything, whenever starting something new, you don’t want to start at the beginning, right. Like that’s it’s embarrassing. It’s awkward. It’s whatever it is. Right. And it’s been a long, long time since I’ve been a white belt in jiu jitsu. And people always ask me, well, how did you feel? How did it? And I’m like, I the one thing I still remember it being a white belt is there’s a big window in front of where we’re doing our warm ups and it’s it’s so awkward, like people are gonna look at it and be like, what the heck are they doing? And like, these are like fundamental movements to jiu jitsu, right? And I still, as a black belt, remember being like, people are going to look at us and judge us. And but like the biggest reality is like, I don’t care. And I never really have, thankfully. But it’s the same thing where Whitney was saying, just start like we’re all the same. We are all afraid of the exact same things. Rejection is the biggest one, right? Why don’t you? Why do you feel ashamed to go in there, will.

Joanie Chamberland: They won’t. They won’t want me because I’m not good. They’re going to laugh at me because I’m not. Yeah, because people are afraid of rejection. Because we are meant to be in community with each other. Right. And so, to quote the amazing Finn and Jake from Adventure Time, the first step to being a sort of good at something is to suck. So, you know, like, you’re gonna you’re gonna suck. It’s not, you know, and and the thing is, as as kids, we don’t care because we’re not so worried about what the world thinks about us, right? We’re just doing the things we need to do. So we suck all the time. We suck that walking, we suck that crawling. We suck that talking. We suck that all of those things that we can do so easily now, right? And so it’s so scary to suck at something like guess what? We we all suck when we first start. And if you’re naturally gifted at something, trust me, you’re going to end up sucking later on. Which feels even worse for those people, right? Right. Like, that’s why they get really beaten down. They quit. So that’s the the quote that Whitney said about the talent, right? Like the people that come in and are super talented and don’t work hard, once the people that weren’t talented, that work hard, catch up to them, they don’t go back below them.

Joanie Chamberland: And those people that were good in the beginning, they fall off because they can’t handle the pressure of like, oh my gosh, this person is better than me now. Yeah, because they’ve been working out, working hard the whole time. So trust me, you’d rather just suck at the beginning, suck at the beginning like everybody else, and move on. And if you do go in and you’re pretty good, keep it in your head that it’s not normal and good. Be thankful for it. But keep working hard because at some point there’s going to be something that happens. You’re gonna be like, this is way too hard. And it’s your mental toughness and your ability to see the the perspective in the right place to go. Oh, this is normal. Let me go through it. And that’s the biggest thing, is I think people are just like, nobody is like me. This isn’t normal and like it is normal. Actually, you’re like everybody else. Trust me, I know know my story is different. Sure, everyone’s story is different. Yes, but you are just like everyone else. We are literally all the same. So if you want to feel seen, heard and understood, like that’s the best way to feel seen. Heard, understood is to realize you’re normal. Just like everyone. You are human just like everybody else.

Whitney Avrit: So be.

Joanie Chamberland: Teachable. Yeah, yeah.

Sharon Cline: Yes, I like that. To be teachable, to be open to to know that you already aren’t going to know it 100%, but be willing to to learn right and not judge yourself because you need to. What would you want your Brazilian jiu jitsu potential clients to know about it?

Joanie Chamberland: It’s not what you think it is for real. Like everybody’s like, oh, I’m gonna have to fight. It’s gonna be macho, it’s gonna be this thing. And they’re all, like, worried and scared and it’s just like, nope. Especially if you come to my gym, I’m going to talk to you just like this, and I’m gonna explain you the same stuff right, and go, we’ve all been there and everybody here knows that, and they’re here to help you get through that part of it. So you can keep growing. Right. And you know it’s intimidating. You’re going to do this. It’s really not I mean, if you want to look at it as intimidating, as intimidating as trying to start talking in other language, none of us really want to do it because we feel awkward, because we’re not going to be good at it. And that’s that was the mindset I had with Spanish. I speak French and English, and I was like, I just don’t want to be like, bad at it. I’m like, what a dumb excuse. Like, what a dumb reason. So it’s the same thing. So if you think, oh, it’s so scary to go and do jiu jitsu because I’m going to physically have to do X, Y or Z, just think about how awkward it would be if you had to go give a speech in a language you don’t speak. It’s just it’s the exact same as uncomfortable. Yeah.

Sharon Cline: It’s just everyone can know what that feels like, too. It’s like a universal feeling.

Whitney Avrit: So when jiu jitsu, you don’t even have to wear yoga pants. You can wear these other cool pants. Yeah. That’s true.

Sharon Cline: Well, before we end, I would like to ask you both if there’s someone listening that wants to get more information about your businesses, where can they go?

Whitney Avrit: Um, Earth movements, dot com. Everything you need is on there. All the links to my social media and my Patreon is all on there.

Joanie Chamberland: And for me, it’s rise up bjj.com B as in boy JJ um, or you could text (678) 685-1737. And one of my lovely front desk workers will help you out.

Sharon Cline: Well, it’s been really fun to talk to you both. It’s a different kind of interview for me, not only having two people, but also two different industries that so are aligned in many ways. And you’ve given me a lot to think about regarding that mind body connection and processing. And maybe that’s maybe it’s time for me to really not be so ashamed about trauma that I didn’t really choose to have happen to me, but, you know, at least be able to process it through and know that I’m not the only one that’s ever experienced that I can do this at home as well and not have to go drive somewhere.

Joanie Chamberland: So what I’m hearing is you guys could actually meet the three of us this Saturday, the first at yoga at Rise Up Jiu-Jitsu. We’ll talk, we’ll talk.

Sharon Cline: We’ll we’ll.

Joanie Chamberland: 9 a.m..

Whitney Avrit: You do not have to wear yoga pants.

Sharon Cline: No, I just.

Joanie Chamberland: Wear sweat pants.

Sharon Cline: I want to thank you both for coming to the studio and being so kind to share how normal it is to feel all of the different feels we have, and not to be ashamed of them, and to use some of that as leverage to help yourself grow. I really appreciate that notion. And also thank you all for listening to Fearless Formula on Business RadioX. And again, this is Sharon Cline reminding you with knowledge and understanding we can all have our own fearless formula. Have a great day.

 

Strength in Unity: How the Greater Perimeter Chamber Supports Diverse Business Needs

March 4, 2025 by angishields

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Chamber Spotlight
Strength in Unity: How the Greater Perimeter Chamber Supports Diverse Business Needs
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In this episode of Chamber Spotlight, Adam Forrand, President and CEO of the Greater Perimeter Chamber, and Bernadette Pannier, Director of Strategic Membership Investment, discuss the merger of the Dunwoody and Sandy Springs Perimeter Chambers into the Greater Perimeter Chamber. Adam explains the decade-long rationale for the unification, emphasizing a stronger network and better resources for businesses. Bernadette highlights the Chamber’s support for both small and large enterprises, focusing on personalized assistance, community engagement, and fostering connections. The merger aims to create a thriving business ecosystem, advocating for local businesses and encouraging community involvement.

Adam-P-Forrand-HeadshotAdam Forrand, President of the Greater Perimeter Chamber, is a master of relationships. It’s a skill that enables him to sit down at an initial client meeting and come away with a clear sense of who everyone is, where they’re coming from, and what their goals are.

It’s a skill that helps him use that knowledge to map out ways that various and often competing needs just might fit together in a solution.

And it’s a skill that mixes well with Adam’s abundance of creative energy, leading to innovative ideas to meet those needs. And with Adam, an unrepentant optimist who says “opportunity” a lot, there is always a solution. Always.

Connect with Adam on LinkedIn.

Bernadette-PannierBernadette Pannier is the Director of Strategic Membership Investment at the Greater Perimeter Chamber.

Connect with Bernadette on LinkedIn and follow the Greater Perimeter Chamber on Instagram.

 

Transcript-iconThis transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: Broadcasting live from the Greater Perimeter. It’s time for Greater Perimeter Chamber Spotlight. Now. Here’s your host.

Lee Kantor: Lee Kantor here. Another episode of Chamber Spotlight. So excited to be talking to some of the leadership team at the Greater Perimeter Chamber. I got Adam Forrand President and CEO and Bernadette Pannier, who is the Director of Strategic Membership Investment. Welcome.

Adam Forrand: Hey, Lee.

Bernadette Pannier: Hey hey.

Lee Kantor: Hey, hey.

Lee Kantor: So I’m going to just throw this out to the room. Let’s talk a little bit about kind of this merger that happened, the coming together of two chambers into the new Greater Perimeter chamber.

Adam Forrand: Yes. We have taken what has been a long conversation, a long period spanning a decade or more, honestly, of two municipally focused chambers, the Dunwoody Perimeter Chamber and the Sandy Springs Perimeter Chamber, and in service to our members to scale and to grow, to provide a greater, stronger network, more resources to serve our members. We have unified into a single regional chamber.

Lee Kantor: So now can you talk about the why behind it? Like there’s city chambers all over the place, but this kind of a regional chamber is there’s a transition involved. Right now. It’s thinking from city to region. Can you talk about the why behind it? Yeah.

Adam Forrand: The why for us is unique in contextualized to this geography as well. When you think of chambers and other parts of the nation, other communities, there’s good reason why a city or a regional chamber would be formed in terms of a boundaries or service area. In our particular case, the central perimeter marketplace has been known nationally for years and years before cityhood for our two respective cities. So as an economy, as a marketplace. There’s there’s maturity. There is equity in the perimeter. And given the fact that we have a significant amount of fortune 500 companies based here, it is a we are a known community, a known business community. And cityhood provided a great opportunity for us to rally around ensuring that our futures within our cities are directed by the residents that are that are managed appropriately. Each city wanted to have a chamber for themselves as well, which is understandable. But as cityhood and those services to the community mature, the service to the business community needed to mature as well. And so this unification of what were two city focused chambers into a more regional chamber that reflects a region that is well recognized nationally, just made sense.

Lee Kantor: And Bernadette, in your role, can you talk about how this region, how do you see it, and what do you see as kind of the best way to serve it for me.

Bernadette Pannier: When I moved here a little over ten years ago, Sandy Springs was my home. So it’s it’s got a special place in my heart because it’s where I started here. It’s what formed my love for this area in Georgia. And coming here and seeing all of the businesses that have moved here and the brick and mortars that are coming back to life, the new developments that are in the area and the dedication of the city management. You can tell that this area is really thriving. And when you hear stories from the individual mayors about how Sandy Springs has less than 3% retail space available at this time for rentals and purchase, that’s a big deal. It’s there’s a reason why businesses like Mercedes Benz are here. They’re it’s thriving. It’s fun, it’s young, it’s inviting. And I’m really excited about the future of what this area is going to be like. You know, it’s it used to be just known for the mall and now it’s known so much more.

Lee Kantor: Now, how, uh, the the region is, is so diverse in terms of the types of businesses here. Like you mentioned, Mercedes Benz, there’s you know, I don’t know how many, but lots of fortune 500 headquarters are here. There’s a lot of kind of enterprise level organizations that hire, you know, that employ a lot of people. They serve a global marketplace, but they’re based here. But then you have, like you mentioned, when there’s only 3% space left, there’s lots of mom and pop, you know, people out there grinding, just trying to, you know, you know, run a restaurant or a hardware store or a hair salon. So how do you create value for each of them and encourage each of those constituencies to become part of the chamber?

Bernadette Pannier: I think the main thing is eyes on them. That assistance that we give for them to be able to have that additional set of eyes, that additional marketing, that additional advertising, that additional support really makes a difference. There is a brand new, uh, taqueria that’s opening in the area here. It’s a family owned restaurant. This isn’t their first restaurant that they’ve owned or opened, but as they’ve gone through the process, the daughters reached out a few times. And every now and then, I think it’s just to be able to talk it out to me and know that she can do that. She can pick up the phone and say, okay, we’re doing inspections tomorrow, and I’m really nervous and I’m not really sure about this. And for me to be able to listen to her and say, do you need me to come? Do you want me to just come hold your hand? Those are the things that I think that they don’t necessarily get in other areas, or from other businesses or membership environments. Right. The chamber is a place that we want you to come for the support that you need, no matter the support. If you’re having problems with your sign getting approved, I can’t necessarily say the phone call I’m going to make is going to help that process happen, but maybe I can find out why it’s sitting on somebody’s desk. Right.

Lee Kantor: It’s not going to hurt.

Bernadette Pannier: It’s not going to hurt for me to make a phone call or send a text message on your behalf as the owner of that restaurant, and if it’s me using you or the chamber, using you as a caterer for your restaurant, or putting an event in your restaurant or your place of business, or if it’s you needing additional education. A lot of small business owners restaurants specifically fail because they got into the industry with the education that they didn’t have. And for us, we come from a place of education. So we specifically curate these leadership programs to make sure that you are going to have the foundation and the chaptered information that you need to be successful.

Lee Kantor: So what are some of the changes as it turns into a regional chamber from individual city chambers? When it comes to maybe some of the benefits to the members, is there going to be more education? Is there going to be more kind of mixers, networkers like, what’s your vision of how you see kind of the value to each of the membership, no matter what level they are. Um.

Adam Forrand: It’s about scale. Uh, is definitely for us that the stronger network, the bigger network, the the accumulation and aggregation of partners and resources are two chambers had complementary sets of of networks and resources so that when we combine them, both memberships got the benefit of, of that scale and that growth. Ultimately, when we talk about scale and growth and stronger networks and stronger resources, it also acknowledges the fact that doing business in DeKalb County in Dunwoody is different than doing business in Fulton and Sandy Springs as well. And so we are also here to help navigate the nuanced differences between the two as well, recognizing that in these communities, they are unique and they are different. We’re here to celebrate them and to also, uh, navigate and operate with them within them as well. And so whether you’re a small business just starting out, whether you are a large global enterprise as well, where you are rooted matters and it is our job to know how and where that matter meets the rubber, where the rubber meets the road on those matters. Right.

Lee Kantor: So now, Bernadette, when you’re going and talking to the the different constituents, kind of give me your elevator pitch for maybe a mom and pop versus an elevator pitch for enterprise.

Bernadette Pannier: For the smaller businesses, the scaling businesses. My conversation normally starts with the what do you feel like you’re missing? Where do you feel like you need the support? Those usually answer a lot of the questions. For me, I tend to do a lot more listening than I do asking questions when I’m talking to the smaller retail space owners and things like that in the area, because they all need something different. Some of them just want a ribbon cutting. That’s all they want. They want to celebrate this huge moment that to them, is just as important as their baby gender reveal or their baby shower. Right. So sometimes that’s just what it is. They come to me and say, listen, I just want the ribbon cutting. That’s all I really want. That’s fine. Absolutely. I will come and celebrate anything you want me to celebrate. Sometimes it’s. I really do need some help with advertising. I need some help with traffic. Well, we have availability on our website for you to be able to put that information on our hot deals page, on our job boards, on our calendar, so that people can see where you’re located and what you’re doing. Other times, it’s about being part of the ecosystem, and that usually drives my conversation when I’m talking to larger companies. If I’m talking to those companies that are in that 5 million and above, it’s about what are you doing for your community? You moved in here.

Bernadette Pannier: You built this beautiful building. You put 500 extra bodies into our traffic. And now what are you doing? Have you invested in the local nonprofits? Have you figured out how to plant trees. Are you trying to drive additional things back to the community? Whatever you do as a business, what are you giving back? Are you going into the schools or are you doing the things that you need to do? Are you dropping off food for our police and for our fire departments? So a lot of times when I talk to the larger companies, it’s about being part of the ecosystem. It’s about being part of the bigger conversation about where the sidewalks are going and where Marta is making stops and how the busses are running. Those are the larger conversations they need to be in, because they make more of an investment in the city financially than the smaller companies will. So it’s about making them understand why we’re important and why we can help drive legislation forward in the area, and that these two cities are sisters. They touch in a bunch of different ways, and most companies don’t sit there and say, I only want to sell in Sandy Springs. I only want to sell in Dunwoody. I don’t want to sell in the other city. They want to be able to bring traffic from one to the other.

Lee Kantor: Now, when you’re talking to them, um. And, Adam, correct me if I’m wrong. When an enterprise level organization joins the chamber, all their everybody joins the chamber, right? It’s not just the senior leadership, right?

Adam Forrand: It is not for all of our members, the businesses, the member, but the representatives. All the employees are members as well. And so whether it is the small, family owned business, we want to be sure that every member of that family in that business has the opportunity and knows that that all services, all supports, all activities, all programs, all events are for every single one of them. And so we start talking about, uh, we talked about this yesterday actually, how depending regardless of the size of the enterprise, there will be salespeople, business development people who would be the best, uh, participants to engage in some of our sales and marketing supports and services. If you’re trying to advance young professionals, we’ve got programs for them. If you’ve got finance professionals, we’re hosting a webinar next week about forecasting in uncertain times, right. The finance and accounting professionals on the team need to know that, hey, we’ve got an additional opportunity for you to learn from another expert, perhaps outside of your sector or your domain or even your own organization, to give you some fresh perspective. And so we’re working hard to identify who our target audiences are, how we tag them within our membership. Because the whole membership within the whole organization, every individual in that organization who is a member can benefit from the things that we do.

Lee Kantor: Membership has its benefits. Huh? It does.

Adam Forrand: Indeed.

Lee Kantor: Now, um, can these enterprise level organizations connect with you and then make recommendations like, hey, it would be great if we had this type of, uh, you know, education Available. Are you open to having those kind of conversations?

Adam Forrand: Absolutely. We’ve had a smaller member, not necessarily a large global enterprise, come to us with his particular expertise in sustainability, with a particular focus that he wants to ensure that even smaller businesses can operate more efficiently, more effectively through sustainable practices. And so he takes his big corporate experience. Even though he is the owner operator of Hounds Town Sandy Springs. His background has ensured that his business operates sustainably and incredibly economically efficient, that he wants to champion that for fellow members as well. And so thus was born our new focus on sustainability and sustainability resources thanks to Kevin Brown. And so those suggestions, those ideas, particularly when when brought with action and support, are always welcome.

Lee Kantor: Now, is there any story you can share? I know it’s a new kind of Uh, coming together. But maybe in your experience in the chamber, working in the chambers, where a success story where a member came to you, maybe at one size and then, you know, joined the chamber and then that helped fuel their growth?

Adam Forrand: Well, we had at our orientation just a couple of weeks ago, we had a solopreneur single employee organization, a bookkeeper who had been with us socially for a couple events and was waiting for the New Year to make that investment in her membership, uh, and came to her first official orientation as a member and stood up in the middle of the event and said, I just want everyone to know that, because now that I was on the directory of members that I picked up two new clients, uh, just because of the trust that was conveyed through membership. And so in that transition from nonmember to member, and her recognizing that that membership does have its benefits and the trust that is parlayed through membership as an Active Now member on our roster earned her two new clients. Um, just by joining. Um, and so, you know, she was over the moon. She was thrilled. It was an immediate ROI for her. Um, and, you know, whether it’s a single employee solopreneur opportunity or if we’re talking about exponential growth versus incremental growth for some of our members, um, we hear those stories often and we celebrate them. And it’s a reminder to us of the of the critical nature of the work that we do for our members and for the business community.

Lee Kantor: Now, does the chamber play a role in attracting businesses to the region? Is that part of your mission?

Adam Forrand: It is. We play a role with our partners in economic development at our cities and in the region. Uh, and that role may change from time to time based upon the opportunity that comes our way. But our job is to as Bernadette spoke to, is to ensure that there’s perhaps an expectation that this business would be, uh, rooted in our community and that we, as a chamber, will help them get grounded in a community that if they choose to land and locate and to expand in the perimeter region, that we are a partner to that as well. But the expectation is that you’ll also be involved, uh, that there’ll be, uh, that they’ll be engagement, they’ll be involvement, that you will understand better the needs of our community, and perhaps the role that that company can play and help solving some of those challenges and issues as well. Right.

Lee Kantor: This isn’t something that you just pay your dues and you’re done. Like, in order for this chamber to really thrive, it requires that there is involvement and engagement. This this can’t just be, you know, a donation, that you just do it one time. You’re finished.

Adam Forrand: No, uh, in community, this is all relationship based. This is all relationship based. And particularly for our larger employers too. What’s at stake for them is not just their consumer brand or their service brand. Right. But but as an employer, if they have growth plans and they need to hire, um, and have have projections for their growth and know that the best talent is within the community that they reside. Um, how they show up in community also ensures that that trust is conveyed, that they’re here for the long run and for the right reasons as well.

Lee Kantor: Right. And and I’m sure all of these companies on their mission statement, they mentioned the importance of community.

Adam Forrand: Indeed.

Lee Kantor: So it’s time to walk the walk.

Adam Forrand: Absolutely.

Adam Forrand: And that’s what chambers as institutions within communities has always been about. Right. Um, is rooted in community for the community, with the community.

Lee Kantor: So now what’s something as you look forward into the year, in the coming years? What are what what would have to occur for you all to be high fiving? Like, this was a great year.

Adam Forrand: Well, as a membership organization. It’s all about growing our membership rank. The role, the roster. There is power in numbers, in scale and growth. Um, while we talk about expanding our capacity and our network and our resources, we also ask our members to show up not just for themselves, but for other members as well. And so with more members comes more resources and and better support in community. And so membership, organization, membership growth at the end of this year, if we have had significant growth like we expect to have in more having more members join us, then that is a that is a double high five. That’s a high ten right there. That’s uh, those are Grand Slams that were born out of singles and doubles and triples. Right. And so that’s what we’re working on.

Lee Kantor: So the metric that matters is membership.

Adam Forrand: Membership. We’re a membership organization. We’re a membership. Uh, we are we’re a business advocacy organization for our members. We are nothing without our members. And so the more members, the better.

Lee Kantor: And, Bernadette, for you, that’s obviously you’re one of the people that are kind of charged with that mission here.

Bernadette Pannier: So that’s a lot of my role. Right. So when we were when Adam and I sat down and started talking about this and we started talking about the growth opportunity in the area, it’s not necessarily just about, you know, signing up members and walking out the door. For me, I wanted to have a bigger conversation. I want to have a better conversation about membership and what that means to the members themselves. The chamber is, Adam said, is a trusted component of every community. And so I wanted to make sure that when you’ve made that investment, no matter the investment that you make, because every investment, every penny we spend is really expensive and it feels it’s an emotional component of your business. I want to make sure, though, that you’re getting the most out of it. So as you come into the chamber, are you coming to the right events? Let’s have a conversation about where your ideal client sits. If you’re telling me you need to be speaking to CFOs, let’s make sure you’re in the room with CFOs. If you’re telling me you’re a boutique and you sell mother of the bride dresses, let’s make sure that you’re around the women that are the mother of bride age. I don’t even know what that age is anymore. But let’s make sure that you’re in the room with them. Let’s make sure that maybe, potentially, you spend a little money on that event and put up a table and show everybody what you sell, or you pay a little bit more and speak in front of that crowd. So I want to make sure that these members aren’t just stamping a stamp on an envelope and throwing a check in the mail once a year. I want to make sure that they’re really looking at their spending and putting it where it makes sense, where it can make impact, and where they can develop a great footprint here in the community so that people say I shop at so and so because they show up for me and those things are important.

Bernadette Pannier: And I, I think we all learned a pretty valuable lesson a few years ago about the importance of small business and communities and how we can support each other. That is the foundation of our country that makes or breaks us as a country. We don’t necessarily thrive and survive on the top 100 businesses. They get our day to day through, but at the end of the day, the I can spend $100 and a very large retail space or $100 in a boutique. I’m making the difference in that boutique, because that boutique owner is going to be able to put food on their table, to turn on their lights and to show up the next day, because I shopped there instead. So shopping local, being involved in local community, those are huge drivers for me and I want the higher end companies the fortune 100, the fortune 500, to come into our community and help us thrive. And when they’re looking at their employees, knowing that they’re doing those things in the communities, making sure that the apartments are built in the right places, transportation is done correctly. Sidewalks are correct. Crosswalks are correct that we have all of the plug ins that we need for electric vehicles. That’s what they’re there for because they have a voice at the table amongst our legislations because they listen to them. But there’s impact. It’s like a butterfly wing. Everything makes a little bit of a ripple as you go through.

Lee Kantor: Effect is real.

Lee Kantor: Now for you, you’re looking to have more conversations with business leaders of businesses of all sizes just to have this conversation, to see where you can help them and where they can plug in to help the community.

Bernadette Pannier: Absolutely. If somebody comes to me and says, hey, I just want to be able to get my voice heard and I need to be on a podcast. Well, let’s have a better conversation. If somebody says, I’ve got a book coming out in September. I need to know how to advertise it. Great. Let’s talk about it. Um, one of my my favorite things to say is some of my best recommendations for the members that we need inside the chamber come for our other members. So as we roll into I can’t believe we’re saying this spring and summer, right. I’ve had members that have come up to me and been like, well, my pool guy quit. I need a new pool guy, and I only use people that are involved in the chamber. So then I go look for a pool guy, right? Or I need a bounce house for my kid’s party this summer I found a bounce house community. So it’s sometimes it’s just those little conversations. The members come to me and say, I need X, Y, and Z and there isn’t a member in the chamber. And maybe I’ve never thought about that person being a member. And I’m like, well, let me go find that company for you. So a lot of those conversations come. The recommendations come from the members, right? It’s their needs. They want to drink the champagne, just like we want to drink the champagne. So they don’t necessarily want to look outside the directory. They just want to go to the directory, put in what they’re looking for and use. Use the person that they know that’s already part of their community. So that’s really fun for me.

Lee Kantor: So if somebody wants to learn more, have more substantive conversation with somebody on the team, what’s the best way to connect?

Bernadette Pannier: I would say my my email and my cell phone is on the website. You could definitely call or email us. Um, I’m on LinkedIn and my contact information is on LinkedIn as well. So definitely look for us there. Follow us on our social medias. We’re building out our Instagram’s, our Facebook’s, and we’re very excited about all the things that we’re posting. So those would be our recommendations I think.

Adam Forrand: Greater Perimeter Chamber. Com and in the show notes too.

Lee Kantor: Good stuff. Greater Perimeter Chamber. Com A lot of big things happening. So uh join now. All right. This is Lee Kantor. We will see you all next time on Greater Perimeter Chamber radio.

 

Tagged With: Greater Perimeter Chamber

BRX Pro Tip: Over Analyzing is Worse Than Failing

March 4, 2025 by angishields

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BRX Pro Tip: Over Analyzing is Worse Than Failing

Stone Payton: Welcome back to Business RadioX Pro Tip. Stone Payton and Lee Kantor here with you. Lee, talk a little bit about analyzing the potential for a future course of action and preparing for the worst.

Lee Kantor: Yeah. I think, a lot of times, people spend way too much time overanalyzing. And I think that’s so much worse than actually failing. And if everybody’s kind of worst-case scenario is failing, that sometimes is too much of an impediment to actually then beginning. So, I think, you know, they always say paralysis by analysis is one of the things out there that slow people down. And that’s excessive overthinking that can lead to decision paralysis, preventing you from taking any action at all.

You know, one of our core values is take action fast. We’re always looking to quickly get information. And I think that a lot of times, people don’t take any action because they’re too busy doing more and more research, and then the opportunity kind of leaves. And this kind of inaction is often more detrimental than making a decision and potentially failing.

Second, I think, impaired decision making also comes into play. You think you’re getting more and more information, but you really don’t know if you’re getting the right information. So, overanalyzing can actually lead to poor decision making, because you’re making assumptions that may not be part of reality. And you can create a more a bad situation, turn a bad situation into a worse situation by not taking action at all. And only by focusing on worst case outcomes, you’re missing out on other possible opportunities that you’re not able to see yet.

And then, lastly, a lot of people have this kind of perfectionism trap where they just keep waiting and waiting for it to be perfect. And that’s just unrealistic. And then, you’re not going to be making any progress and you’re not going to finish anything if you’re always waiting for the perfect time or the perfect set of circumstances to do something. So, it’s important, I believe, to take action, learn, get some feedback from reality, take those experiences back to the team, look to make some improvements, and then success is going to happen in the future. As the saying goes, “The only thing worse than failing is never trying.” By taking action, risking failure, you open yourself up to growth, learning, and potential success.

Greater Perimeter Chamber Inaugural Annual Meeting 2025

March 3, 2025 by angishields

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The inaugural Greater Perimeter Chamber Annual Meeting celebrated the launch of a new era in business leadership across Sandy Springs, Dunwoody, and the broader Perimeter region.

This pivotal event unveiled their bold vision for the future and clarified what the Chamber stands FOR: business growth, innovation, and collaboration.

Jay EiblerJay Eibler, All In Selling LLC

https://stats.businessradiox.com/41595.mp3

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Troy-FountainTroy Fountain, The FOR Company

https://stats.businessradiox.com/41596.mp3

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Debra-CohenDebra Cohen, Symphona

https://stats.businessradiox.com/41599.mp3

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Kevin-BrownKevin Brown, Hounds Town Sandy Springs

https://stats.businessradiox.com/41600.mp3

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Linda-Vu Linda Vu, BDL Advisors

https://stats.businessradiox.com/41641.mp3

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Adam-ForrandAdam Forrand, Greater Perimeter Chamber

https://stats.businessradiox.com/41605.mp3

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Joe-SeconderJoe Seconder, Dunwoody City Council

https://stats.businessradiox.com/41612.mp3

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Stephen-MooreStephen Moore, RCS Productions

https://stats.businessradiox.com/41618.mp3

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David-AvilesDavid Aviles, Human Interest

https://stats.businessradiox.com/41621.mp3

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Andre-KoleszarAndre Koleszar, Regency Centers

https://stats.businessradiox.com/41622.mp3

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Natalie-DeLanceyNatalie DeLancey, City Springs Theatre Company (CSTC)

https://stats.businessradiox.com/41623.mp3

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Kevin-GlassKevin Glass, Atlanta International School

https://stats.businessradiox.com/41625.mp3

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Ann-HanlonAnn Hanlon, Perimeter Community Improvement Districts (PCIDs)

https://stats.businessradiox.com/41626.mp3

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Gloria-MatteiGloria Mattei, Nothing Bundt Cakes

https://stats.businessradiox.com/41627.mp3

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Toni-HannahToni Hannah, Georgia Power

https://stats.businessradiox.com/41628.mp3

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Tagged With: Greater Perimeter Chamber Inaugural Annual Meeting 2025

Thomas Wilson with R&H Creative Advocacy and Storytelling

March 3, 2025 by angishields

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Thomas-WilsonThomas Wilson is the founder of R&H Creative Advocacy and Storytelling, a professional writer, advocate, storyteller, and speaker with over a decade of experience. He specializes in shared storytelling, using empathy and compassion-based care to foster connection and understanding.

Thomas actively engages in community events and champions storytelling as a tool for personal growth, education reform, and leadership development.

Trisha and Thomas discussed the importance of storytelling in business, education, and personal growth, with Thomas emphasizing the need for empathy-based leadership and a shift in understanding how people learn.

They also discussed the flaws in the current education system and the importance of teaching in a way that caters to individual learning styles. Lastly, Thomas shared his favorite story, “All of the Places You’ll Go” by Dr. Seuss, and encouraged listeners to connect with him through his website or show notes.

Connect with Thomas on LinkedIn.

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Houston, Texas. It’s time for Houston Business Radio. Now, here’s your host.

Trisha Stetzel: Hello, Houston. Trisha Stetzel here bringing you another episode of Houston Business Radio. I have the pleasure of speaking with an entrepreneur who is making a meaningful impact in the world of education, gaming, storytelling, and so much more. Mr. Thomas Wilson, thank you for being with us today.

Thomas Wilson: Thank you. I’m glad to be here.

Trisha Stetzel: I’m so excited to have you on. So tell us a little more about Thomas Wilson.

Thomas Wilson: Definitely. So, um, I always say I run our creative advocacy and storytelling. Um, but I also like to say that my story very much starts with stories. I have been a lifelong fan of stories overall and their ability to impact. My inspiration comes from being a neurodiverse youth, from a youth who had his own mental health struggles. And what I have learned is a very common story of when I was very young, before a lot of things kicked in. Being considered a genius, being considered very talented. And then as my life progressed, things changed and my neurodiversity really kicked in. My mental health did, and I dealt very much with schools, um, establishments, businesses that were meant to support people like me, deeming me too hard to work with. And I’m not here to say that I was a saint. By no means was I a saint. Um, but I faced a lot of judgment and worry. And in that time, one of my greatest connections was to stories. It helped me to feel more human, less alone, very connected, but it also really connected me to the idea of what so many people around me wanted, and the power of empathy based leadership, the power of storytelling, and really the power of sharing a story. And I realized not everyone is meant to be a storyteller or advocate or, um, you know, be a public speaker, but that is the heart of what I do. I run events, I do public speaking, I write articles, I run games, all kinds of stuff. We never have enough time in a discussion for me to go over everything I do. But the heart of it is sensory friendly care, empathy based storytelling, and in a passionate and patient mindset. Um, and that’s not just for people like me, it’s for everyone. I always say that that’s for the heart of my community is those youth, those people seeking that. But the best kind of work is always done for all people.

Trisha Stetzel: Absolutely. And if you want more information beyond what Thomas and I are going to talk about, all you have to do is Google R and H creative advocacy and storytelling. You’ll find so much more information about the difference that Thomas is making out there. I’d love to. And I know we’re going to take a couple of topics today. I want to talk a little bit about storytelling, and then I want to dive into the way the way we learn. And I think that that’s really important. And it goes along with storytelling. So, Thomas, why is storytelling so important to to adults? I know as children it’s very important. But as adults, why is storytelling so important?

Thomas Wilson: So I always say that I think it’s just because we are human. Um, storytelling is in its heart and in its core, a human experience. It is infused into our culture, into our arts, into our daily lives, our schools, our TV shows, mediums, everything. Storytelling is as human as being a human being. And yeah, there are a lot of youth that love storytelling, and I think that’s fantastic. But I think for adults in particular, we kind of are taught to move past creativity in a lot of ways. We’re taught stories are for kids or, um, that, you know, if you play or have fun. It’s childish. And I think we as people really need to hone in the idea that as kids, we love to play, we love to tell stories. We love to hear books, read books, all of these things. We love to paint. We love to do everything. And I think the main reason why it’s so important for us as adults is the reason of how much we crave it as a youth, um, in our world. And if it was not a necessity of life, we would not crave it. Um, so many youth. It’s an inherent, natural part of our life. But I think we need to challenge the. You’ve got to grow up mindset by giving up this and acknowledging play. Stories. Creativity. It’s just good for the human mind, body and spirit.

Trisha Stetzel: Absolutely. So I’d like to take it just a little further into business. Why is it important to be a good storyteller in business?

Thomas Wilson: So the first couple of things I can say are kind of generic business advice. Good stories connect us to our communities. They allow us to get on things like this talk on the radio, get our name out there. But I think especially for a business on more of like an empathetic manner or a more emotional manner. Good stories help us to understand how to better serve our community. They help us to understand how to connect to people, and they help us to understand how to get our message out there. Um, those things are so important. I think any, you know, business owner who has a degree of success knows the importance of, like, human connection. But human connection is so often stories. It’s it’s knowing how to talk to people, how to carry a conversation, how to interact and have fun. And as us, as business owners, if we want to be seen as kind, considerate or caring about our community, we have to know how to tell our stories. And especially for those people who are, you know, they don’t have the access, the ability to access a lot of buildings. They are worried about going somewhere and being overstimulating, being able to connect and tell people exactly how you can support them and potentially even gain lifelong clients, lifelong fans, dedicated workers. It really comes down to how you communicate your story.

Trisha Stetzel: Mhm. I love that. So I’m thinking about people who are afraid to tell stories. That’s really what’s bubbling up for me right now. And people who may feel guarded and not comfortable telling a personal story or even a story about something from their past. But I also heard you say it’s about having fun and connecting with people and being real about who you are. So what would you say to people who are afraid to open up and tell their story?

Thomas Wilson: Um, so the first thing I would say is, if you are not truly comfortable telling your story, don’t tell your story. Um, it is a very scary thing to get up in front of people and talk about yourself. Um, I think it’s I think public speaking is still like one of the top fears. I’ve heard it, like, out to death for some people. Um, but in that I would also say, if you do want to tell your story to someone, tell it to the people you trust first. Practice it on bill, utilize it in safe spaces and then if you’re comfortable, I would say work your story down to the bits that you feel comfortable sharing. Like I always tell people, I work very hard to tell my story. Not my siblings story, not my mother’s story. I work very hard when I say there was a significant loss to leave out certain things, as that impacted a lot of people and in a very negative way. And so a big thing for me is honoring the people I love by not broadcasting their life. Um, but in that I also have the elements of like, this is what happened, this has changed my life. And so it’s good to have that ethos, but it’s also good to be protective and honest in our story. And we don’t have to share everything, especially in this digital age where it seems like everybody’s giving away everything There’s a lot of power in sharing the finer points and doing it well.

Trisha Stetzel: I love that, I think that’s fantastic. So stories are a great, a great way for us to build community and to connect with other humans and even connect in business to the people we want to serve. I think that’s so important. But there’s also this whole aspect of learning from stories, which is important. We learn about others and we learn things through the stories we hear and even the stories that we tell. There’s this whole idea of the way we learn that I would love to dive into, because I know you have some thoughts around the way adults learn, and even the way we’re teaching adults. What are your thoughts around that?

Thomas Wilson: So I first I want to say, um, and I think this is something a lot of people can reflect on and appreciate. Um, our understanding of education is very flawed, not just in the United States, but around the world. I think a lot of the time. Like when I learned about my when I think about my first job, I should say, um, I had to sit down in front of a computer, do a couple hour training. Um, I was not retaining information. I was I felt very much like I was being tested, which I was. Um, and, you know, tests aren’t inherently bad, but we are learning how inherently flawed they are towards education each day. Um, but that experience was very unpleasant, and I’ve had to go through that several times. And a big part of that was because I wasn’t being taught how I learned. I wasn’t applying the skills, I wasn’t doing what I needed. But I think for a lot of people, we also come from a system that puts youth into a building, potentially with thousands of other kids. Um, so I from what I’ve heard, sometimes there could be up to 10,000 or more. And then we test them. We give them tons of homework. We have them take multiple classes. We don’t teach them what they want to learn. We create a lot of social anxiety just being in a building. We don’t have people properly staffed and supported as teachers. And then for some reason, all of these flaws that really have nothing to do with how the students are doing, um, gets blamed on the student if they’re failing or doing bad.

Thomas Wilson: Um, and then we look at how hard it is to be a kid. I know there’s a lot of people who challenge like, oh, it’s not hard to be a kid. I encourage people to look through a lens of empathy. If you say that like that’s your gut response. Um, but then we take in social anxiety worries, neurodiversity fears. And then for some reason, that’s what that’s what we do for multiple years for multiple people. And then when we get into the workplace as adults, we’re already traumatized, worried, anxious. The amount of people I talked to who don’t like red ink on a paper because it reminds them of their worry, their anxiety, failing tests. It’s astronomical. And really, all of this is centered in on. We’re not teaching people how they learn. We’re teaching them how they want to learn. And especially when you have a class of like 40 people and you have one teacher or one person doing the training, and they’re just saying, these are the facts, this is what you need to know. You can test it on your own. I’ll come around if I can. That just adds to that. And people learn in complex, different ways. And if people fail that education, it’s not so much necessarily the teacher. It’s not so much that individual, but our understanding of how people learn. And we need to change that and honor the patterns in which a person learns.

Trisha Stetzel: Wow, I love that. So by the way, I just want to take a pause here and allow you to tell people how to find you again. So if they’re interested in having a conversation or want to learn more about the work that you’re doing. Thomas, how might they find you?

Thomas Wilson: Um, yeah. So my email and I didn’t realize how many of these letters sound identical until I made the email and started telling people. Um, but my business email is n d t t rpg. Um, again, kind of a lot of similar sounds. Um, but n d t rpg at gmail. I always welcome questions. I will make sure that my LinkedIn is set up there as well, and given I will make sure that my website is available, you can also find me on Instagram and a couple other things. Although personally I’m not the biggest fan of social media, so I’m not on it a ton. Um, but I love questions. I love getting to talk to people, to explore and have conversations. I think especially as a genuinely empathetic conversation is such a missing art form in the world right now.

Trisha Stetzel: I agree, when you and I spoke over the phone a few weeks back, I knew that I wanted to have you come on so we could have this deeper conversation. I felt like we had this connection because you were so kind and empathetic just over the telephone. And now we get to meet here on video and have a deeper conversation. I want to track back then to, um, teaching the way we learn. So how do we do that? What are your thoughts around allowing people to learn how they learn?

Thomas Wilson: So I think a big first step is communication. Um, I, I’ve had I’ve done presentations where I have bullet points and things, but and you know, it can be hard, especially if you don’t not good on reading on a screen, which a lot of people aren’t. Um, but what I always try to do is one for me. Remove my ego. Um, so often I think the biggest barrier to education is the presenter’s ego. They have to be willing to answer questions. They have to be willing to redefine re-explain, um, and break down things. I always say, you know, it’s not if someone doesn’t understand. It’s not their fault necessarily. It it can be a wide variety of mental and cognitive emotional stimuli, all kinds of things that can impact that. But I think the other thing is really understanding how to communicate in an empathic way, and how to set up a space in a secure manner in which people actually feel comfortable asking for help. I’ve been in a lot of trainings, and I feel like either someone’s just talking at me, or the space is just not conducive to questions. And a lot of us are programed not to ask questions in today’s world. Um, but another big thing, I think it is really also understanding how to listen. I think as presenters, educators, we have to listen. I’m not saying listen to talk, but listening to actually listen. And then when I think we actually carry this out and this is going to be the hardest part, is making sure that you are checking in with people, refocusing, redistributing how you’re giving information.

Thomas Wilson: Um, and I think one of the easiest ways to do that is have your target audience there and offer the education style based on what people are seeing. So, like I do a lot of Dungeons and Dragons, and I work with beginner friendly groups, and I will broadcast that as beginner like a beginner group. And if you want people to learn a certain way, I highly encourage saying like, okay, sensory friendly classroom in the title or in the description Corruption or, um, you know, patient, kind or just like, slow paced, kind of like keywords that really catch the eye. Um, and I would also emphasize each class having that discussion on, okay, we’re going to talk about this. Let’s work together. Let’s have this conversation as we go. And I think the last thing is if you get feedback, change your training going forward based on that feedback, some feedback is going to be outright toxic. Some is not is not going to be conducive. Um, especially as someone who has a lot of his work is influenced by reviews and things. It can be really hard to like take some of that feedback. But I think especially if you place that as like, this is what we’re expecting, this is what we’re doing. This is why you were here, and let’s work together. I think that’s one of the easiest ways to emphasize that feedback is going to be positive.

Trisha Stetzel: Yeah, we need that feedback loop as trainers, as educators. Uh, before we started recording, I said I was really interested in this topic because I spent a lot of my time training or facilitating conversations with adults, professional adults. And I think one of the things that I think I know, one of the things that you said is people are expected. Adults even are expected to learn a certain way. So oftentimes we create our curriculum to be that of the expected way that we would teach. So I love all of the input that you’ve had here on those those things. So what other tools can we use, Thomas, to teach adults?

Thomas Wilson: Um, so I so I love that question because I think it varies very much. Um, I would say the first thing I always recommend, communicate with your audience before you start teaching them. Gather what they need. And it’s always hard to get like, I work with a lot of young youth who have autism, and it’s always hard to convince someone to display like personal information before they’re actually there and they feel comfortable. Um, but I would encourage, um, so something I’m doing, I’m running a class with my local pace center. Um, and what I’ve been doing is constant positive communication, even if that’s just a reminder of like, hey, class is a week out or a few weeks out. I’m so excited to hear from you. Um, I also will implement like, positivity, like positive feedback on what I observed and like being genuinely grateful for people being signed up for something. I also think in that vein, a really instrumental tool that I’m kind of surprised I haven’t brought it up yet. Is a strengths based mindset. Um, we live in a world that is so deficit based, um, and is so just inherently targeted towards groups of people, um, adults, youth, really. We all fit into it. And so many people are met with, oh, you got a 50 on a test, meet me after class with like a negative mark or an unhappy face versus you got a 50 on a test.

Thomas Wilson: How can we help you succeed? How can we make this better? Let’s create a game plan. And so I would say if you can also greet people with that like genuinely do that, that’s huge. Another thing is really implementing the mindset of um, perfection is not going to happen. Uh, another little saying I have is we’re not going to try to be perfect, but we’re going to do our best. It’s really helpful. And the last thing I would say is, um, as you’re teaching other tools that you can have really quickly for the sake of time, um, make sure that you’re highlighting those strengths, that people show that growth, all of that. Make sure that you are representing the people in your class well, on social media, um, on everything you post. And then the other really quick thing is make sure that you are emphasizing to people that their voice matters. And either that’s on social media, that’s after the class, whatever. Make sure you’re honoring that by getting proper permissions, um, in those trainings to reflect that positivity and to make sure that people know that you’re not going to just, like, take photos of them and put them on social media.

Trisha Stetzel: Right? Yeah, that’s a that is definitely a big deal. We need to honor their privacy. I love that you used strengths based mindset. I do an exercise called Areas of Awesome, so I love that exercise. I do a lot of things, Thomas, that I feel are what we would consider maybe juvenile teaching tools like puzzles, games, colors, using markers on a whiteboard, music. How do you feel about those kinds of, uh, teaching mechanisms for adults?

Thomas Wilson: I think they’re necessary. Um, those are we, as human beings, so often love stimuli? Um, there’s a lot of negative stimuli that can happen, but having a fun, creative space, I think is a really powerful way to emphasize and to encourage the idea of a relaxed learning space. The only thing that I have to say, and I’m not necessarily saying this you, but to a wider group of people is make sure you don’t, you know, disregard or make it too child like? Um, I work with a lot of people, um, who are. Who, like, they’re adults. They’re in their 50s, 40s, 30s, whatever. And they show up to someone and something. Someone knows they have a diagnosis and they’re greeted with the hey buddy kind of mindset, or like the removal of the name altogether. Um, the other thing I would say is, like, if someone says something but you don’t catch it and you have those tools, don’t just go, okay, well, we’re moving on. Actually ask that person to repeat again and listen better. Like double down on it. And then with those tools as well, I would also emphasize and this is something I work really hard to do. Um, you know, don’t force them on people. Right. Those tools are great. They’re powerful. They’re they’re fun. But in that, a lot of times those games can become a really, really quick way to like de-age a human being. And one of the key ways that can happen is when someone, especially if they have a diagnosis with something and someone shows up immediately and does it for them. Um, and then just assumes that they did the right thing. Um, and so those are things that I would always add to that. But I think fun stimuli. Fun things, when they’re utilized well, they aren’t absolute necessity.

Trisha Stetzel: Fantastic. This has been wonderful. You’re going to have to come back because we’re out of time. I don’t know where our time went today. So as we get to the back half of our conversation, Thomas, I’d love for you to share a story. Uh, it could be one of your stories. It could be a story of somebody that you’ve worked with. Of course, respecting that. We don’t have to tell anybody’s names, but I’d love to hear one of your favorite stories.

Thomas Wilson: So, um, I think I’m going to cheat it a little bit. One of my all time favorite stories is the Doctor Seuss book um, All the Places You’ll Go. That book has, uh. For a while, it popped up in my life at some really interesting points, like when I was struggling in elementary school. That book was always in a classroom, or when I was struggling in high school that would that book popped up and I didn’t notice a trend in it until I was talking to one of my high school counselors at one school I was at. And she’s like, this is hard, but it is, um, it’s just a hiccup. And she mentioned that because I’ve read it several times. And so when I went back to my program that I was at really struggling in a mainstream school system, she sent me a card and it just said, see, like it’s just a hiccup. And it had all the places you’ll go on it. And shortly after that, when I graduated high school, something a lot of people never thought I would. Um, the high school itself, they got all the teachers to sign it, and they handed it to me. But they also gave me the book signed by the principal. And it was all the places you’ll go. And since then, that book has popped up in my life in some very interesting times, kind of unexpectedly. But the story of someone just exploring life and going to all these far off places and doing all of these amazing things has a very strong spiritual kind of mental, metaphysical connection to me. And it is not the most, um, conventional book people jump to, but it’s it’s one of those books that has become like a part of my story.

Trisha Stetzel: Wow. I love that all of the places you’ll go. How did you know I love that? I love Doctor Seuss as well. Thomas, thank you so much for being with me today. You are. All of the things that you shared today are absolutely incredible, and I know that the listeners that, um, listen to my show every week are going to get so much value out of our conversations today.

Thomas Wilson: Thank you very much. It’s been a lot of fun.

Trisha Stetzel: Good. I’m glad again, if you would like to connect with Thomas, you can find him at. He’s the creator of R and H creativity. Uh, excuse me. Creative Advocacy and Storytelling, LLC. You can Google that, or I’ll put all of his contact information in the show notes so you can just point and click. Thanks again, Thomas, for being with me today.

Thomas Wilson: Thank you.

Trisha Stetzel: And that’s all the time we have for today’s show. Join us next time for another exciting episode of Houston Business Radio. Until then, stay tuned, stay inspired, and keep thriving in the Houston business community.

 

Tagged With: R&H Creative Advocacy and Storytelling

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