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Greater Perimeter Chamber Inaugural Annual Meeting: Stephen Moore with RCS Productions

March 2, 2025 by angishields

CS-Stephen-Moore-Feature
Chamber Spotlight
Greater Perimeter Chamber Inaugural Annual Meeting: Stephen Moore with RCS Productions
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The inaugural Greater Perimeter Chamber Annual Meeting celebrated the launch of a new era in business leadership across Sandy Springs, Dunwoody, and the broader Perimeter region. This pivotal event unveiled their bold vision for the future and clarified what the Chamber stands FOR: business growth, innovation, and collaboration.

Stephen-MooreStephen Moore is President at RCS Productions.

RCS Productions is the southeast leader in acquiring and providing National and Regional talent to festivals, concert series, radio shows, corporate & other special events.

Flexibility assures RCS Productions can execute on your production services front. From the ultra expandable traditional staging solutions to small mid and large mobile stage units coupled with scalable sound & lighting solutions we can design a system for the mission and goal of your event. GPC-Main-Logo

Connect with Stephen on LinkedIn.

Transcript-iconThis transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: Broadcasting live from the greater perimeter. It’s time for Greater Perimeter Chamber Ppotlight. Now, here’s your host.

Lee Kantor: Lee Kantor here. Broadcasting live from the Greater Perimeter Chamber inaugural annual meeting. So excited to be talking to my next guest, Stephen Moore. And he is with RCS Productions. Welcome.

Stephen Moore: Thank you. Thanks for your interest. Thanks for being here.

Lee Kantor: Well, I am so excited to be talking to you. But first I got to ask you, why are you for the Greater Perimeter Chamber?

Stephen Moore: So I live in Sandy Springs and the office is in Dunwoody and was a member of the perimeter chamber, which was the Dunwoody arm, and they asked me to be on the board and then got, uh, got roped into Project Unity, which was a really cool project over the last year and a half, two years, bringing the Sandy Springs perimeter chamber and the perimeter chamber together. And, uh, here we are, our first inaugural, uh, luncheon.

Lee Kantor: Well, tell us then a little bit about RCS. How are you serving, folks?

Stephen Moore: So pretty cool company. So we are in the live event space. So we book, which is kind of a fancy way of saying talent acquisition. So we go out and find bands, book bands, whether they’re local, regional or national acts. And we pretty much produce everything we book. So we’re using RCS is known for going outside, so we do a lot of the community concert series, a lot in the southeast, but a lot around the metro area, including the outdoor series at Sandy Springs. So we do the City Green Live and also the Heritage Series in Sandy Springs, as well as their July 4th um and blue Stone Music and Arts Festival, which is a new event. We’re in our third year this year for 2025, as well as their sparkle, and then we do a lot of that throughout the southeast, a lot of communities, everything, I guess in the in the greater metro area, everything from Villa Rica all the way up to Buford, down to Peachtree City and up into Woodstock.

Lee Kantor: So what’s your backstory? How’d you get involved in this line of work?

Stephen Moore: I got roped into it in college at the University of Tennessee, Knoxville. Somebody asked me to be on the student Activities Board, and I think the first week I caught the concert bug, we did Tina Turner, Rod Stewart and George Thorogood with All Within, All within a week. And I’m like, this is pretty cool. Can I do this for a living? Yeah. So here we are.

Lee Kantor: Wow, that was a great start for you. So, um, who’s your ideal client? Like, do you work with municipalities or you work with who hires you? Yeah, a.

Stephen Moore: Lot of municipalities. You know, we’ve got a pretty good reputation with city managers. You know, we spend public money very wisely and sort of navigate, you know, what their vision is for, you know, outdoor concerts, placemaking. You know, you know, a lot of times these things are obviously they’re about the bands and the energy, but it’s also about bringing community families together and they can celebrate, you know, on the city lawn or the city amphitheater or the city parks or street parties, things like that. So municipalities obviously is sort of our, our niche, but we do a lot of, you know, like the Atlanta Botanical Garden, things like that. So, so entities that don’t have buyers year round, like, you know, like a Live Nation owns a lot of the building, a lot of the venues and towns. So they have their own, you know, they have their own internal buyers. But people like Stone Mountain Park, the Atlanta Botanical Garden, other entities like that, you know, that don’t necessarily need a year round talent buyer or producer. They will they will hire RCS productions to sort of do their seasonal.

Lee Kantor: Do they come to you and say, I want these bands, or do you help kind of curate, like, what’s the appropriate or who can I get in that window of time? Like, like, how does that work?

Stephen Moore: Yeah. The talent buying, especially in Atlanta, is.

Lee Kantor: Probably pretty competitive.

Stephen Moore: It’s very competitive, especially for the national acts. And folks have no idea, you know, for us to land an act for, say, the city of Woodstock and National Act or City of Peachtree City. Uh, a lot of times it will take 2 or 3 offers to just to land one band because they have, you know, relevant artists, people that, uh, that people want to see. You know, they have six, seven, eight, nine, ten offers to play Atlanta, and they’ll generally only play it once a year. Sometimes we can get them to play it twice a year.

Lee Kantor: So if somebody wants to learn more, what is the website? What’s the best way to connect?

Stephen Moore: Uh, RCS productions.com. Pretty pretty easy. Rcs productions.com.

Lee Kantor: Well Stephen, thank you so much for sharing your story today.

Stephen Moore: We appreciate your interest and thanks for being here for our inaugural event.

 

Tagged With: RCS Productions

Greater Perimeter Chamber Inaugural Annual Meeting: Joe Seconder with the Dunwoody City Council

March 1, 2025 by angishields

Chamber Spotlight
Chamber Spotlight
Greater Perimeter Chamber Inaugural Annual Meeting: Joe Seconder with the Dunwoody City Council
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The inaugural Greater Perimeter Chamber Annual Meeting celebrated the launch of a new era in business leadership across Sandy Springs, Dunwoody, and the broader Perimeter region. This pivotal event unveiled their bold vision for the future and clarified what the Chamber stands FOR: business growth, innovation, and collaboration.

Joe-SeconderAs a seasoned Workday HCM enterprise architect and retired U.S. Army Major, Joe Seconder brings over 28 years of leadership experience spanning private, public, and international markets. His career is defined by solving complex challenges and delivering impactful outcomes in both technology and governance.

Joe specializes in guiding organizations through complex Workday HCM deployments, leveraging my deep expertise in HR systems and enterprise architecture to align technology solutions with business goals.

In addition to his Workday focus, he serves as a part-time elected city councilor in Dunwoody, Georgia, representing 55,000 citizens and overseeing a $70M annual budget – demonstrating his leadership across both strategic and governance levels. GPC-Main-Logo

Connect with Joe on LinkedIn.

Transcript-iconThis transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: Broadcasting live from the Greater Perimeter. It’s time for Greater Perimeter Chamber Spotlight. Now, here’s your host.

Lee Kantor: Lee Kantor here. Broadcasting live from the Greater Perimeter Chamber inaugural annual meeting. So excited to be talking to my next guest, Joe Seconder, with the Dunwoody City Council. Welcome.

Joe Seconder: Hey, welcome. Thank you. Glad to be here.

Lee Kantor: Well, I’m asking everybody, why are you for the Greater Perimeter Chamber?

Joe Seconder: I think it’s a great synergy because when you have businesses relocating from outside of the region or outside of the state, they don’t look to see if you’re in Dunwoody or Sandy Springs or Brookhaven or which county you’re in. It’s all about the perimeter area, and we have to work together because a rising tide lifts all ships.

Lee Kantor: So now how are you finding the evolution of accepting that premise?

Joe Seconder: I think it’s some great synergies that can go on because instead of it’s cooptation. So you’re cooperating and you’re also in a in a little opposition there. But it’s a it’s a collaborative effort. We really have to say a rising tide lifts all ships.

Lee Kantor: So now are you finding the buy in from the community or are they begrudgingly coming along?

Joe Seconder: I’m seeing buy in, I really am, because there are pro look every every separate entity has pros and cons, pluses and minuses. They’re bringing their best to the table. They’re collaborating and it’s a synergy. It really is.

Lee Kantor: So now what are you looking at in terms of a roadmap of how greater perimeter is being defined. And like what’s going to be ultimately the greater perimeter?

Joe Seconder: I would say we have to engage on different levels of corporations. You’ve got the fortune 100, fortune 500 corporations relocation here. We have such a huge office impact here of the office space. We have to engage on that level, continue on that level, seek out and find those great community partners. So I’m from Dunwoody. We used to have just the Dunwoody chamber, but yet you have Cox Enterprises and Cox right across the street. Let’s work together. What great resources they can bring to the table on on that. So I appreciate digging deeper into those larger corporations. The for the public sector private sector publicly held. But also let’s reach out to more of that medium and small businesses as well, because we know small businesses really grows the economy. There’s a lot of opportunity to help foster and build small businesses with business incubators for training, for education, professional development and networking and helping get up these get get these startups moving as well.

Lee Kantor: So what would you like the small business owner to know? Like what would be your pitch for them to be part of the chamber?

Joe Seconder: I would say if you’re starting out, it can be quite overwhelming on what you need to do and where you need to start. And I would say, go out and reach out to those chamber folks who have been in your shoes before, who have gone there, who know best practices, who have lessons learned that know best ways of hooking in to potentially getting a capital venture capital, perhaps, um, or investors and understand the regulatory environment and how to navigate that. Even as low level of how to hire the best trained workforce, how to network, to find workers, to where do you hang your hat and set up your shop?

Lee Kantor: Now, what about the enterprise level? How do you think they should best leverage the chamber?

Joe Seconder: I think the enterprise level can, can, can leverage the chamber as far as workforce engagement, um, and having other other workers and people gather like minded folks. We have people that all, all, all intents and purposes, there may be people looking for a promotion and transfer. So if you look at the individual, uh, participation, hey, it’s all about networking, building your brand, getting people out there, letting people know who you are, what, what skills you have you can do and what you can bring to the table.

Lee Kantor: So if somebody wants to connect with you, what’s the best way to do that?

Joe Seconder: So, uh, so I’m on the Dunwoody City Council and you can just jump, go do a Google search. Actually go look look me up on LinkedIn Joe seconder. There you go. If you want to find me personally, um, I’ve worked for 30 years in the enterprise software. Uh, background. I worked at Accenture, Oracle, PeopleSoft. I spent six years living and working in Europe. Uh, I’ve been a senior manager, project management, uh, seven figure projects, doing back office ERP space. That’s my sweet spot. Uh, I do I still work in that field. And as well the part that’s a part time gig in city council. So it’s. I do this in my spare time just for fun.

Lee Kantor: So you’re you’re you have a day job as a consultant?

Joe Seconder: Absolutely. I’m a senior manager. I just transitioned from Accenture. Uh, now I’m independent. I’ve worked for myself prior to that. And I do project management roles and workday software as a service cloud, cloud ERP, back office solutions.

Lee Kantor: And do you have a website for that or is it just jump.

Joe Seconder: Jump on LinkedIn just Joe seconder.

Lee Kantor: Yeah good stuff. Well Joe, thank you so much for sharing your story today.

Joe Seconder: You betcha. Glad to be here. Thank you.

 

Greater Perimeter Chamber Inaugural Annual Meeting: Adam Forrand with Greater Perimeter Chamber

February 28, 2025 by angishields

GPCS-Adam-Forrand-Feature
Chamber Spotlight
Greater Perimeter Chamber Inaugural Annual Meeting: Adam Forrand with Greater Perimeter Chamber
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The inaugural Greater Perimeter Chamber Annual Meeting celebrated the launch of a new era in business leadership across Sandy Springs, Dunwoody, and the broader Perimeter region. This pivotal event unveiled their bold vision for the future and clarified what the Chamber stands FOR: business growth, innovation, and collaboration.

Adam-ForrandAdam Forrand, President of the Greater Perimeter Chamber, is a master of relationships. It’s a skill that enables him to sit down at an initial client meeting and come away with a clear sense of who everyone is, where they’re coming from, and what their goals are.

It’s a skill that helps him use that knowledge to map out ways that various and often competing needs just might fit together in a solution.

And it’s a skill that mixes well with Adam’s abundance of creative energy, leading to innovative ideas to meet those needs. And with Adam, an unrepentant optimist who says “opportunity” a lot, there is always a solution. Always. GPC-Main-Logo

Connect with Adam on LinkedIn.

Transcript-iconThis transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: Broadcasting live from the greater perimeter. It’s time for Greater Perimeter Chamber Spotlight. Now, here’s your host.

Lee Kantor: Lee Kantor here. Broadcasting live from the Greater Perimeter Chamber inaugural annual meeting. So excited to be talking to my next guest, Adam Ferrand, president of the Greater Perimeter Chamber. Welcome.

Adam Forrand: Hello, Lee. Hey, Stone.

Lee Kantor: I am so excited to be talking to you. And I’m asking everybody, why are you for the greater perimeter chamber?

Adam Forrand: Oh, my goodness, I am for the greater perimeter chamber because we are for our members. We are for their prosperity and their growth. Their growth may be defined in many different ways. And as we learn about those goals and objectives, our job is to make sure that they are connected, well resourced and networked in such a way that makes those goals achievable and absolutely possible.

Lee Kantor: So if you were giving a pitch to a business owner that’s part of the community but isn’t part of the chamber, what’s kind of the the the elevator pitch for them?

Adam Forrand: Yeah, you just said it. If they are a part of the community, then they should be a part of the chamber. The chambers of Commerce, no matter where you may be, are an absolutely vital institution in the community. We talk about good schools. We talk about good healthcare, good government, good business makes good communities, great businesses make great communities. And so if they are of the community, if they are rooted in the community, then they should be a chamber member.

Lee Kantor: So now if you’re a business owner out there listening and you you don’t need any sales, you’re good with sales. There’s still a reason to come, right? You still connect. You still learn. There is.

Adam Forrand: Yeah, there’s lots of reasons. One is we challenge our members here at the greater perimeter chamber to show up to coach and to be coached. And that’s shorthand for acknowledging that our members have expertise, have knowledge in a particular domain or a particular specialty that they can help coach other members on. Because you can’t be good at everything, right? I mean, if you’re a small business owner in particular, you try to be the best you can be in all of these different domains and different facets of your business. But fellow members can advise you, can provide guidance and can connect you as well. And so we ask our members to show up to coach with their with their point of view and their position of strength, but then also to be professionally vulnerable enough to show up, to be coached, to recognize that perhaps there’s areas of their business that they need help on as well, and that a fellow member can help.

Lee Kantor: Now, what if I’m an enterprise level organization and I’m I do business all over the world. I do all over the country. How am I getting value from the greater perimeter chamber?

Adam Forrand: Because you are rooted in this community. Your brand is not necessarily your service brand or your product brand or your consumer brand. Now your brand is your employer brand. We work diligently to help advance the employer brands that are particularly of our largest enterprise members because they have talent needs that are very significant. And so we amplify that message that this large company, this large employer, perhaps a multinational or perhaps a domestic employer is rooted in our community and has opportunity, professional opportunities in their in their buildings, in their offices, out in the field that perhaps a local resident may not have to commute as far to find economic opportunity, a professional or career opportunity in our community.

Lee Kantor: And then it’s like the keynote speaker was saying about, what are you for? If you’re saying you’re for your community, then show up and be a part of the community by joining the greater perimeter chamber and being active.

Adam Forrand: Absolutely. And that engagement, that activity is, is important to making sure to ensuring that this is a vibrant membership organization. And so we always challenge our decision makers who decide to join the chamber that, hey, this membership is not just for you, your entire employee roster are members of the chambers as well. And so if you want to advance women professionals, we’ve got a program for that. If you want to advance high potential young professionals, we’ve got programs for that. You name the topic, the issue, your business, regardless of size, when engaged, when active, can benefit directly, indirectly, and with other induced benefits.

Lee Kantor: So if somebody wants to learn more, what’s the website? What’s the best way to connect?

Adam Forrand: Great question. Greater perimeter chamber. Com it’s a mouthful but once you type it in it auto populates. So please join us. Uh, learn more about the value proposition for the greater perimeter chamber. All of the opportunities to engage and to connect. Know that if you are a business in the perimeter community here in metro Atlanta, we are for you.

Lee Kantor: All right. Well, thank you so much, Adam, for sharing your story.

Adam Forrand: Thanks, Lee. Thanks, Stone. Thanks. Abby, too. Over there in the corner.

 

Tagged With: Greater Perimeter Chamber

Rick Hermanns with HireQuest

February 28, 2025 by angishields

HVR-HireQuest-Feature
High Velocity Radio
Rick Hermanns with HireQuest
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Rick-HermannsRick Hermanns is CEO and President of HireQuest, a global leader in staffing and talent management.

With a network of over 500 franchises worldwide, we provide employment for approximately 73,000 individuals annually across diverse industries, including construction, light industrial, manufacturing, hospitality, medical, clerical, financial services, travel, and event services.

At HireQuest, we are at the forefront of today’s evolving labor market, partnering with businesses to navigate workforce challenges and implement tailored solutions that drive their success. Our unique vantage point allows us to connect talent with opportunity, supporting both employees and employers in achieving their goals.

Connect with Rick on LinkedIn.

What You’ll Learn in This Episode

  • Corporate and Federal Return to Office Mandates and their effect on shaping future workplace strategies
  • Unique challenges that may emerge from this delayed return
  • How the shift in workplace policy in the nation’s capital might set the stage for broader trends in both the public and private sectors
  • 2025 Workforce Trends

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for High Velocity Radio.

Stone Payton: Welcome to the High Velocity Radio show, where we celebrate top performers producing better results in less time. Stone Payton here with you this afternoon. You guys are in for a real treat. Please join me in welcoming to the broadcast CEO and President with HigherQuest, Inc., Mr. Rick Hermanns. How are you, man?

Rick Hermanns: I’m doing great. How about yourself?

Stone Payton: I am doing well. I’ve really been looking forward to this conversation, and maybe a great place to start would be if you could share with me in our listeners mission. Purpose. What are you and your organization really out there trying to do for folks? Man.

Rick Hermanns: So I really appreciate that question. We’re we’re we’re in the staffing industry. However, we are a franchisor. And so really, one of the one of the greatest honors of my career has been to help facilitate the creation of probably 50 to 60 millionaires over time. And so it’s been just a great part of my career is, again, helping. I didn’t make him a millionaire, but we certainly helped them, um, through our system become one. And so, uh, you know, as a again, as a franchisor, we’re there to support our franchisees. And, um, and again, so I’m very happy with that.

Stone Payton: Well, it sounds like great work if you can get it noble. True. And it has to be rewarding. What’s what’s your backstory, man? How in the world did you get into this line of work and now being able to do this?

Rick Hermanns: Well, in some respects, I got into it by mistake. I had, uh, when I had finished grad school, I went to work for a bank and one of my clients was a staffing company, and I went there to be their CFO, and I hadn’t been there 3 or 4 months in a recession hit. And they were having big financial problems. And, you know, basically, I ended up being told, well, your choice is either, you know, collect unemployment or become a franchisee of ours. And so I became a franchisee of theirs, built the business up in a few years. And then ultimately, it’s a long story, but they ended up buying back a bunch of my offices. And then I went public and became a franchisor myself. So it it really wasn’t by design. I it was more, um, just capitalizing on opportunities that came along the way.

Stone Payton: That initial transition, becoming a franchisee. And now you’re running your own business. I mean, was that a little bit intimidating or scary at all in the early going.

Rick Hermanns: Well, it’s definitely something that I had really no intention of doing. I know some people, you know, they’re ten years old and they’re thinking about running 48 lemonade stands or whatever, and that really wasn’t what I was. That really wasn’t what I was looking for at all. And I remember, um, my office was in a was in a very, you know, very suspect portion of Miami. And there was there were riots, there was rioting going on. And I was only like five years out of out of grad school. And I’m thinking to myself, what in the world am I doing here? And about five months after that, Hurricane Andrew hit and it was just and it all changed. And so, you know, it was really a it was a bit scary to begin with. And then but within about a year, what I realized is all of a sudden, gosh, it’s nice that if I’m going to work next weekend, I’m going to work, you know, 12 hour days. The beneficiary is basically going to be me, not, you know, not some other, you know, some other company. And so it didn’t take too, too long and sort of it’s like, you know what? I could, you know, and anybody who knows me would sit there and say, yeah, this guy doesn’t listen to people well enough to, to to be a good employee. So it it’s worked out great. I really have just never looked back.

Stone Payton: Well, and I have to believe in your current role you have what my daughter would call the ultimate street cred, right? You’ve been there, you’ve been a franchisee. You’re not just a the old guy that used to know how it was done, you know.

Rick Hermanns: Right. No. That’s a yeah. And that’s a I mean obviously it’s probably not the topic, you know, the primary topic we’re discussing today, but I believe that that is an absolutely. I don’t I don’t know how companies hire people who don’t have sort of granular experience in their industry. I think it’s I know some people pull it off, but generally speaking it’s extremely difficult. I, you know, I was reading an article about eight months ago and, you know, it was talking about a large airplane manufacturer and just saying how the board and the senior management really had, you know, they weren’t none of them were engineers that knew how to build planes and didn’t never had been out on the floor, so to speak. And it’s like, yeah, I don’t know how you I just don’t know how you run a company without understanding the, the ins and outs. And it’s served. Its it has served me countless times over the last 34 years where it’s like, hey, you can’t blow a fastball by me because I know what it takes to do that.

Stone Payton: So being in the staffing industry in a leadership role like your organization is and like you are personally, you’ve got to have your your fingers on the pulse of of workforce trends. There’s a lot of interesting stuff happening, particularly now in the, in the, in the workplace. Yeah. Get us caught up on what’s going on.

Rick Hermanns: So, you know, there is a very, um, we’re in a very strange economy and really have been for I mean, if you think about it, 2019 was a year of I would say was probably the gold standard as far as economic growth, at least as it related to employment, because we were still in a non-inflationary environment. And yet wages, real wages were going up. And um, which is again, a Goldilocks period. If you’re if you’re an employee, right. You’re you’re your services are in demand. And yet it’s not like you’re just giving it away on the backside by having raising prices, you know, you know, rising prices. Then you hit the of course, the pandemic. You have a massive shift of people going from in-office to to, to working remote. I mean, literally it went from about 11% of the population working or the, you know, workforce working remote to upwards to 45%, working remote in the space of a month that that, you know, that that changed that way. So you had all those dislocations and then you had massive amounts of government money being paid for people to be idle. And so then all of a sudden you had this sharp, you know, you had this sharp increase in need, and yet you had a lot of employees that had made no economic sense for them to go back to work. And so you had, again, workforce, you know, workforce shortages and 22 and, you know, especially 2022 when after that government, uh, you know, direct payments to workers ran out, then you had this massive run up.

Rick Hermanns: And yet by 23, 24, the staffing industry really has struggled the last two years. And what’s become plain is, of course, we’ve had you know, I think it was like it was like 8.5 million sort of documented and, you know, basically documented undocumented workers coming into the United States. You start putting that perspective and it’s like, wow, you just added 2.5% to the American population in four years, of which, you know, the I’m sure the vast majority are working and are basically competing against a lot of what our workers do. And so you have all these dynamics. And I go through that sort of that trip down memory lane just to say this has been one of the most dynamic. And when I say dynamic, I don’t necessarily mean good. But changing workforce periods that I’ve experienced in 34 years in the business, I’ve never, you know, it’s like to have to adjust to that. So I do feel privileged to sort of be on the front lines and seeing how that, um, you know, impacts real people, both from the employee standpoint and from the employee standpoint. And frankly, though, I think we’re just getting started. I think we’re going into another, you know, we’re going into another period of, um, you know, great change. And, you know, how it ends up. You know, I’m not sure, but there’s a lot of change yet to come.

Stone Payton: So part of this people is this accurate. Are people are returning to the office, right? Some of them by their choice. Some of them maybe not by choice. Is that true?

Rick Hermanns: Yeah, there’s no question. And at this point, realistically, the vast majority who are coming back to the office aren’t really doing it of their own, of their own volition. But each week, you see, you know, you see another example of another large company bringing their employees back, you know, back into the office and you know, the, the which, which, you know, which begs any number of questions. But again, these are iconic names that are bringing, you know, again, that are bringing people that are bringing people back into the office. Of course, the Mac daddy of them all is happening right before our very eyes in, you know, Washington DC and really across the United States is, you know, is the federal government requiring people to come back into the office, which, you know, which our we did a high request, did a study back in, uh, about six months ago and by far the state with the or the the I can’t call it a state because it’s a district, but the District of Columbia had far and away the largest percentage of remote workers in the United States. And of course, that script is about to flip, uh, and which which is going to have massive implications.

Stone Payton: Do you have a feel for why? I mean, what they’re trying to achieve with that move are there I guess there’s got to be some pros and some cons or some some reasons behind. Hey, this is why we’re doing this.

Rick Hermanns: So and that’s a that’s a good question. And there’s really in some respects there’s, you know, there’s more than one answer to it. Part of like what they’re recognizing what they meaning the current administration is attempting to achieve, frankly is different than what a typical company would want to be trying to achieve. I mean, the stated objective is to get people to resign. Uh, so, um, you know, so forcing somebody who’s, you know, basically been out of the office for five years to come back, you know, they’re they’re banking on a large percentage of the people to not return. Keep in perspective, even as you look at, for example, you know, in essence, eliminating most of the contractors and eliminating the positions for people who are on probation. The new administration clearly is looking to you know, it has a stated objective to reduce the federal workforce by 10%. Well, those moves plus the voluntary, you know, if you you get a paycheck to the end of the year, if you, you know, if you if you agree to resign, you take those three together. Right now it’s still only showing. Maybe, you know, 5% of the workforce that that’s affected. And if your goal is 10% well, okay. How do you bridge that five. You know, how do you bridge that extra 5%? Well, one of the ways is you take people who’ve been, you know, working from home and you say, now you have to show up and it, it it’s so again, it’s designed to get people, you know, to leave their, you know, it’s not being done in a way that, let’s say somebody like a, you know, a Goldman Sachs would do it because it’s really being done pretty much, you know, indiscriminately.

Rick Hermanns: Uh, that said, for observers like yourself and employers like myself, you know, it will give us a lot of sort of insights into, you know, how many people are actually willing to come back into the office under, I’ll say, the worst of circumstances, right? It’s like it’s not sort of, hey, you know, a year from now you’re going to need to come back and, you know, but if you really have a good reason, maybe we’ll work with you. I mean, there’s not a lot of that. It’s just sort of like, hey, we’ve got 95% vacancies in downtown DC. You need to start filling that office or you’re gone. You know, it doesn’t matter if you’ve got, you know, top marks on your performance review. You just need to show up. So what I’m saying, again, is it’s designed to be, You know, in essence, to encourage a person to quit. Well, it.

Stone Payton: Sounds to me like that that objective will probably be reached. Sounds like that’s probably going to work. But what I’m seeing on the positive side, for me being selfish, I wonder if that’s not going to free up some talent for people like me that have opportunities for for people to work remotely, I guess. Yeah.

Rick Hermanns: Yeah. So and that’s a, you know, that’s where a lot of this will be. Um, you know, again, very instructive is what happens with, you know, what happens with productivity, you know, and those are things that haven’t been really as well understood as what they probably should be. Um, and part of our study, you know, the interesting thing that it showed, for example, is and particularly among younger workers, love, you know, love to work remote. Want to work remote, but it and self-reporting say they’re more productive. And yet you have other studies that show people, and especially younger people, being less productive. And so you have all this conflicting data out there. And so again, this will be a really good test case of, you know, of how that works and how that, you know, and how that doesn’t work. And look, I mean, I think that one of the biggest issues is and again, hopefully it’ll get employers to look at it sort of to your point, as far as, hey, you know, I kind of like working remote. I, you know, and I can do it. And, and candidly, I’ve, I’ve worked remote for 24 years myself. So, so I mean I, I see the value in, you know, in remote work, uh, you know, as well, um, you know, the, the, the issue is more but is it appropriate for everybody? And those are things where now we’re about to receive a bunch of, you know, again, a bunch of data as to we’ll see whether the productivity, um, you know, really works out, you know, whether whether it really works out or not. I think the other thing is a little bit of a tangent. I think the other part that where this might expose and you’ve seen certain tech companies starting to they started picking up on this two years ago. The federal government, not as much is how many people are still collecting, you know, premium pay for quote unquote working in DC, but actually moved four years ago to Ohio or Nebraska and yet are still collecting that pay differential, which is fraud, right?

Stone Payton: So just switching up a little bit, are you seeing a rise at all in interest among younger people, people entering the workforce in the trades and the skilled trades? Are you seeing that too?

Rick Hermanns: So I love that question. And and frankly, I’m a you know, higher quest is a big advocate of you know of that. Obviously part of it’s part of it’s selfish. But when you look at the average age of tradesmen like plumbers and electricians and masons, it skews very old. And there was a generation that was constantly, you know, it was for good reason, drummed into. It was drummed into my head as a kid, you should go to college, you should go to college. And it always, you know, it generally it it paid off. But we’ve come to this point where we’re pushing people, you know, into it that aren’t necessarily prepared. They run up a bunch of debts to go to school for a year and a half, and then they’re saddled with those debts. But they never really were meant to be, um, you know, really were meant, you know, really College really wasn’t shouldn’t have really been for them, wasn’t for them. And on top of it is, is that, you know, or it’s like, you know, how there are certain degrees where it’s like how many you know, you know, how many have certain degrees do we really need? And and so, you know, we’re I think the public school system is lagging. I think that, you know, back when I was in junior high, I had to take I had to take woodworking, I had to take classes, I had to do all these shop classes.

Rick Hermanns: So at the very least and then I, I worked for my father Construction. So when I graduated from high school, I knew it was work, you know. I knew what it was like to work on a work site. I knew what it was like to to, you know, to use a bandsaw to cut wood and you know it and, you know, unfortunately, you know, I really would love to see more schools, um, actually offer it. I happen to live in Pinellas County, Florida. And one of the things that our public school system is actually a little bit ahead of the game is does have some, you know, sort of skills academies. And frankly, I think every major school district ought to have those to help, you know, to help, uh, sort of grease the skids for more people to do it because, look, an electrician, you know, somebody could come out of high school at 18, work for a year as an electrician, you know, an electrician’s helper, then spend a few years getting, you know, going through an apprenticeship by the time by the time they’re 28, 29, they can easily be making 80 to $100,000 a year. And, you know, I would argue that there’s virtually. You know, there are very few college degrees that you’re going to end up in that same spot.

Stone Payton: Well, I’ll tell you, I’ll just share with you. My best friend growing up, I went to college. My folks had terminal degrees. It was never a question. I and my buddy Kirk, he went in the air conditioning business, and he can buy and sell me three times over. Rick, he’s done real well for him.

Rick Hermanns: Exactly. It’s exactly right. And I, I, I certainly, um, you know, I certainly hope that that, um, message gets through to more and more people. The, you know, that unfortunately, you know, you know, universities are a big business as well. And so there’s a lot of competition to encourage people to continue to, you know, to continue to pursue degrees. And in some cases, it obviously is the right call. Right? I mean, yeah, it certainly is the right call, but but golly, you know, it’s like they’re. So your point is exactly apropos. I mean, there there is a shortage of, you know, there is a shortage of tradespeople out there, plain and simple, and even, say some of the sub, you know, obviously not everybody has what it takes to be, you know, an electrician. I mean, you know, electricians, you know, that requires, you know, that that requires a lot of smarts. It’s oh yeah, you know, but there are even beneath that, let’s say beneath that category, there are a lot of sub professionals in the construction industry as now as well that are in short supply. I mean, I’ll say and let’s just say if you use dollars paid obviously as a proxy for what the market values a person’s skills, let’s say commercial painters are not their skill is not valued, let’s say the way an electrician is. And yet if you’re a good painter and you can round up 3 or 4 of your, you know, 3 or 4 people that are good painters besides you. To your point, you’re going to probably be able to retire when you’re 50 years old.

Stone Payton: Right? You have such a a marvelous vantage point to see trends, things that are happening in such a variety of industries. I’m curious, what are what are you seeing or noticing about? I it started to enter my world a little bit. I hit a button before we came on to our zoom room where we’re doing this interview, and it’s going to. We’ll see. But I think it’s going to like, take notes and give me a summary of our conversation. And all I did was click a button.

Rick Hermanns: That’s yeah, it’s pretty amazing. The, the, the types of I’ll call them menial functions. They’re not necessarily menial. It’s not the really the word I’m looking for but the repetitive functions that machine learning can handle right and and to. But to address your point, if you think about it and you go back 40 years ago, if you thought of a staffing company, what you mostly thought of was sort of like the what was the old movie? Dolly Parton and Lily Tomlin, you know, 9 to 5, right? And it’s like you’re working as a, as a, as a temp. Right. And what did you think of his attempt 40 years ago? He thought of a secretary. But how many true secretaries even exist anymore. So and obviously AI is quantum, you know, is a quantum leap ahead of even some of the basic technology that’s been employed. But think of how many jobs have been replaced by voicemail. And so in staffing, what you see is all of a sudden the, the, the staffing industry, the the largest component used to be placement of temporary. You know, I’ll call them secretaries, right? Obviously, there’s a lot more in it than that, but they were basically clerical workers is probably a better way of putting it. There was, there was it half the industry probably was. Was clerical workers. Clerical workers are almost that’s almost vanished. And you know that you bring up a great point with I and I think AI has the potential. Um, well, it’s going to transform our society that it has the opportunity, but it has the opportunity to be have a very positive impact and has the opportunity to be a very negative impact.

Rick Hermanns: Our policymakers are going to have to get out ahead of this, I think, and I fear, um, because if you you know, if you think of the greatest periods of revolution, it was really right after the Industrial Revolution, and you had Yet all the people who had to move from the farm, you know, into the city and people who were, you know, sort of had a normal what was then in the, you know, 1720s, a normal life where all of a sudden thrust into, you know, big cities and trying to work on some machine. To the extent that I fully develops, there are a lot of I’ll just use one example and, look, there’s probably a lot more tech, you know, and infrastructure that needs to take place for this to take place, you know, to fully take place. But let’s say we do get to the point of driverless trucks. There’s 5 million Americans that work as truck drivers. Where are they going to work after? What are they going to, you know, what are they going to do? And so, you know, there’s and yet on the other hand, you know, we import far more than what we, you know, than what we export. To the extent that we can eliminate, let’s say, cost differences, you know, why would we be manufacturing, let’s say, anything in Malaysia or Vietnam if we have AI applied in major doses on our factory floor, but we can produce all the stuff here.

Rick Hermanns: So that’s great. I mean, so that’s right. But then it’s all the, you know, and what’s the timing of that going to be though? Are we going to get more manufacturing here before, you know, before all of our truck drivers become unemployed? Or are all our truck drivers going to be looking around waiting? And so you just start, you know, when you when you think about the timing of that, those are major, major implications. And I don’t know if we as Americans have really started even thinking quite enough. You look at some of it and you say, wow, that’s cool. Like you said, it’s like, hey, the transcribing, you know, some machine is transcribing all of this. I read an article in the National Geographic a couple of months ago about like what AI is doing to forecast earthquakes, to read ancient scrolls that you know, that are rolled together. And if you unroll them, it you know, it would it would fall apart. And they’re predicting what the next sound a whale will make these different things. They’re all cool, right? But you start thinking about but they’re also going to take you know, they’re also going to take the jobs of a lot of people. And that brings back reshoring and new, you know, manufacturing comes back to the United States. That’s great. But what’s the timing of all that?

Stone Payton: I was going to quote, May you live in interesting times. Somebody smart and witty said that a long time ago. I think we certainly are, aren’t we?

Rick Hermanns: Well, you know, the that’s I’ve, I’ve heard that before and as, as I recall, it’s actually meant to be a curse. Oh.

Stone Payton: So, so in a local hire Higher quest office. Paint us a picture of the day to day. What’s going on in that office? What are higher quest folks doing on a daily basis to navigate all this?

Rick Hermanns: So, you know, I appreciate you asking that in part realizing Higher Quest has several major divisions. So one of the divisions that we have is Higher Quest Direct. So Higher Quest Direct is your classic, you know, basically direct dispatch labor company. So 85% of our workers are, you know, 85% of our workers are working construction. And so we’re, you know, we’ll have a person who, you know, the office will open at 530 in the morning, and then we’ll assign workers and we’ll get them transportation to the job site. They’ll work that day, and their pay card will be full of money that night. And so we have another person who takes care of that. Um, A lot of that, you know. And so we’re seeing, you know, you can tell really quickly what’s going on. And, you know, we have great insights from construction. You know, because of that we’re also very much sensitive in that to fluctuating demands. And so um, we get good sort of good Intel as to, um, you know, uh, how easier it is, you know, is or isn’t, um, for, you know, to, to, for, let’s say, for projects and because once you start seeing is, is if, if the economy is starting to falter a bit, you know, they won’t use us as heavily and and yet we’re great for supplementing in a very short range situation. Now our next you know, another large division we have is Snelling, which is more your traditional, you know, staffing.

Rick Hermanns: And again so we’re what we’re you know, we’re working with all sorts of companies with that, the residual clerical workers that are still out there, but a lot of it is related to, you know, a lot of that business is related to, you know, again, long term assignments in factories. Think of forklift drivers. Um, but also, you know, we do a lot of, let’s say, like, um, you know, even like medical assistants and things like that will number of our offices will supply people, people like that. So we have a broad range of broad range of clients. And, and so an office like that would have the manager and typically, you know, a person to do payroll and 2 or 3 people who are recruiting. And so they’re just going out and they’re finding, you know, based on what the client’s needs are, they’re going out and talking to people. And again, we get great insight, really, as to whether or not there’s going to be wage inflation because, you know, you get a client who maybe you’ll be sitting there and saying, well, we want to pay $16 an hour. And if you know, we’ll know whether or not we can fill that, you know, we can fill that order at $16 an hour and we can kind of get with our clients and say, hey, that’s just, you know, 16 bucks ain’t going to do it. You know, your competition’s all paying 18 or um, you know, so we’ve got great insight that way.

Rick Hermanns: But then we have another division, uh, the MRI network, which is one of the oldest network of recruiting companies. We have about 180 franchisees across the globe that are placing high level people. So you could think of a CFO. You know, we do. Ceos will do. Um, you know, we have some that do doctors, we have nurses, etc.. And again, so we have the the and again, so we’re seeing it from both the candidate side and from the client side. And we get just, you know, and so we’re a wealth of information for our clients and for our candidates because then we see over again over the entire globe, hey, our engineers are in high demand or are they not in high demand? And can you um, and so, you know, so we get a lot of insights, uh, we just get a lot of insights into that stuff. And, you know, again, our office is very we have we have certain offices that have 40 recruiters in them, and we have some that are they have one person who’s who’s sort of at the end of their career, they know a bunch of people in their industry and say, hey, I can, you know, I can make 25, $35,000 a year, you know, a placement, you know, helping my friends find jobs and they become a franchisee of us.

Stone Payton: Well, as an employer, and I’m not a big employer, but I can I can certainly have that hat on for for a moment. This strikes me as one of those areas where if I don’t take advantage of your specialized knowledge and expertise because you’re out there, you’re in it. You have so much data coming in real world data, I if I don’t take advantage of that, I mean, I’m operating in the dark. You know, I could be shooting myself in the foot and that could be very costly in a hurry, couldn’t it?

Rick Hermanns: Well, I think in particularly it’s particularly now with as many remote workers as there are, for example, and one of the, one of the beauties of remote kind of going back to that a little bit is think of it this way. Let’s say you’re trying to bring in a marketing person. It doesn’t matter for you. Realistically, it shouldn’t matter to you if that person could be in LA. That person could be in Maine, that person could be in Seattle, or it could be sitting one door down from you. What difference does it make, really? What he or she does is almost you know, I’m saying it’s irrelevant to where they where they’re working? But how are you going to find. I mean, seriously, how are you going to recruit that person? Whereas if you go to somebody who’s placing 50 marketing, you know, 50 marketing people a year, they’re going to have, you know, within three days you’re going to have five vetted resumes on your desk and all that’s worth, you know, saying and all that, you know, hiring the wrong person.

Rick Hermanns: You know. Can be a disaster for your business.

Stone Payton: Yes, I’ve I’ve learned that lesson. And I’ve also learned that I make all the mistakes. I have a tendency to hire in my own image, and I just every mistake that someone could make on every aspect of that. Yeah, I’ve got the scar tissue to prove it, and I bet I’m not the only one.

Rick Hermanns: So I’d like to turn that around and ask you a question. Yes, sir. Do you find over the time and obviously, I’m sure you have some that you hired in your own image that, you know, sort of like, wait, we can’t have two of these. You know what I’m saying? There’s not enough room in this town for the two of us, you know? On the other hand, overall, have you found that that’s better for you or worse for you? If you have a person that’s more like you.

Stone Payton: Oh, absolutely. Worse in my case. Absolutely. No. I need people that can fill all the gaps, because I’ve got this one little tiny, you know, circle of super power, and it’s pretty darn small. And I need to stay in my lane and do that. And then that whole big world of things. And so, no, I, I, I tremendously value everything you’re saying. And I’m learning a lot in this conversation. I appreciate it.

Rick Hermanns: I appreciate that as yours as well. You know, part of it it’s kind of funny is, is that, you know, it’s great that you have that introspection as well, though, that you can look, you know, I’m saying look at yourself and say, hey, I need to fill in those gaps. I think it’s one of the most important parts of leadership is being able to say, you know what I’m really good at? You know, maybe I’m really decisive and I can look at numbers and process the information quickly, but I’m so harsh. Nobody likes me. You know, like, you could be those different things. You follow me and. Yeah. And so it’s like, okay, well, if then I need somebody warm and fuzzy around me, or I’m just going to take everybody off and, you know, and end up with, you know, nobody who sticks around. Or maybe I’m a marshmallow and I hate firing people. You know, but an organization can’t just keep lousy people either.

Stone Payton: That’s right. Hey, listen, before we wrap, I’d love to leave our listeners with a with a pro tip. You know, the the tagline for the for the show is producing better results in less time. Let’s let’s, uh, let’s share a pro tip with. And it can be people hiring people looking just general life lesson in general, but something that’ll give him give him something to chew on for producing better results in less time, because you’ve clearly done it well.

Rick Hermanns: So I will tell you. I’ll give. I’ll give two, frankly, if that’s okay. Sure. One of the first ones that I learned this and it frankly, it changed my life. I learned this back. I was I was, you know, very, very new in my career. But I keep and have kept for 30, you know, nearly, you know, for 40 years almost now a to do list. I keep my to do list because otherwise things rattle around in my mind and then I forget. And then it’ll stress you out because it’s like, you know, you wake up at 3:00 in the morning and say, son of a gun, I forgot to call so-and-so or whatever it is, but I just keep track of I just keep track of it so that then I don’t I don’t worry about that. I’m not going to get things done. And anybody who knows me realizes I follow up on stuff. I follow up on stuff because I generally I have it recorded and the people who I supervise. I pretty much have a list for them as well, so I don’t typically forget what I’ve told them to do and I can hold them more accountable. That would be one of them is is but and it’s important to write it down. No one has a good enough, you know, writing down obviously you can write it down electronically. But I mean, the point is, is keeping track of it is is is crucial. And it’s crucial for your own, again, for your own sanity. Because you’re, you’ve you’ve often find otherwise that, you know, like I said, you just don’t.

Rick Hermanns: You’ll just keep worrying about it. The other part, and this isn’t my term for it and it isn’t, you know, and it isn’t my idea, but it’s something that I have found to be extraordinarily helpful in my, you know, in, in my life. Um, but also then in my work is and it’s from the book Atomic Habits by James Clear and it’s and it’s in one of the there’s a lot of good stuff in it, but in particular there’s a thing called habit stacking. And so one of the things that I’m very intentional about is, you know, we all we all have, you know, probably literally 100,000 tasks that we complete in a day. And then a lot of them, we have to do some. We just do because we like it, but some we try to avoid, but we don’t always do them. You know, we don’t always do them, uh, efficiently. And so with habit stacking, it’s kind of like, well, okay, I’ll go in the, you know, I’ll just use this as an example is, is that when I go to brush my teeth in the morning, well, then maybe I’ll, you know, I’ll charge my, you know, my Apple Watch at the same time that then I feed the dog and when I’m, when I’m heating up my coffee, I feed the fish. I just completed, like, six tasks, all in the space of two minutes. Yeah, but I do it each time. And then you don’t forget it to where it’s all of a sudden it’s like, oh, I forgot to feed Fido this morning.

Rick Hermanns: And not that Fido would let you. That’s probably a bad example. But then you really don’t forget things, and you manage to do all the mundane things that can throw you off track. And of course, you can do it on the, you know, again, on the work, uh, you know, at a work level as well, where it’s kind of like, well, okay, you know, while I’m checking my emails, then I’ll also, you know, I’ll, you know, I’ll do this or that at some point. That’s always dead time. And I have found that to be very helpful in, um, allowing me to be, you know, more productive. And you know what? I’m going to add a third one in for nothing. And part of it is, is not to let stuff sit around either. And part of it is with the to do list. But it’s like, realistically, things don’t get better with age. Just because you ignore doing something doesn’t mean that you’re not going to end up having to do it. And I still do it from time to time, and it drives me crazy. I use a really stupid example. I’ll sit down. I’ll sit there and say, okay, my fingernails are getting a little bit long. I need to cut them. But instead of walking 20ft over to the bathroom and clipping my nails, I’ll sit there and I’ll do it later. And then two hours later, it’s like, I really need to cut my nails, you know what I’m saying? You just keep going back, right?

Rick Hermanns: It’s like, hey, dummy, just do it. And then it’s done. And then you’re not wasting mental energy and you know, you’re not wasting mental energy on something that is really colossally stupid. And, you know, and so and there’s and that’s sort of a bit of a silly example, but there’s a lot of things from a business standpoint where all you end up doing is annoying your colleagues by not handling something that needs to be handled. And they may not like how you handle it, and you may not like having to deliver that message. But it’s still not going to get better. You’re still going to have to do it. The question is, are you know the question? And in half the time, then you stress yourself out while you’re thinking, oh gosh, they’re going to hate that message. It’s like, yeah, they’re going to hate it three days from now just as much as they’ll hate it three minutes from now. Get it done with.

Stone Payton: I am so glad I asked. That sounds like marvelous counsel to me. What’s the best way for our listeners to tap into the work that’s going on at Higher Quest? Is there a website or something? What’s the best way for them to to stay connected?

Rick Hermanns: Yeah, absolutely. So, um, we are on, uh, you know, we’re at higher quest.com w ww higher quest h I r e q u e s t.com. And that has links to all of our different offices and our different different brands. And, um, you know, or if you’re looking for anything even more, our corporate headquarters is in Goose Creek, South Carolina. And that’s 843723 7400. Um, but probably the website is the best. Again, higher quest.com.

Stone Payton: Rick, It has been an absolute delight visiting with you this afternoon. Thank you for everything that you and your team are doing. You’re clearly having a a real impact on something that is so important to all of us. And we sure appreciate you, man.

Rick Hermanns: Thank you Stone, have a good day.

Stone Payton: My pleasure. Alright, until next time. This is Stone Payton for our guest today, Rick Herman’s with Higher Quest Inc and everyone here at the Business RadioX family saying, we’ll see you in the fast lane.

 

Tagged With: HireQuest

BRX Pro Tip: Be a Bridge Builder

February 28, 2025 by angishields

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BRX Pro Tip: Be a Bridge Builder
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BRX Pro Tip: Be a Bridge Builder

Stone Payton: And we are back with Business RadioX Pro tips. Lee Kantor and Stone Payton here with you. Lee, it’s important in our line of work, probably in virtually anyone’s work, be a bridge builder, not a bridge burner.

Lee Kantor: Yeah. I think in our business, we’re kind of uniquely qualified to be that mega connector and the focus on connecting people and not disconnecting from people. Everybody’s our friend. Even if we choose not to do business with them, if it doesn’t work out, we still can revisit the relationship. We can still connect them with other people.

Lee Kantor: And I find, in general, in life that you’re going to get more done, you’re going to be happier, and you’re going to have a lot more impact if you’re this force for good. And that you’re helping others, you’re connecting others, you’re serving others. You will become that an indispensable member of your community faster if you’re trying to kind of bring people together and unite them rather than kind of ignore them or, you know, make a big deal about not working together and, you know, not loving on them. I think you’re you can get more if you are building relationships and not burning them.

Alice Ackerman with A D Ackerman Coaching & Consulting

February 27, 2025 by angishields

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Alice Ackerman with A D Ackerman Coaching & Consulting
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Alice-AckermanDr. Alice Ackerman is an executive and leadership Coach credentialed by the International Coach Federation (ICF) as a Professional Certified Coach.

She is Professor Emerita and Founding Chair (retired) of the Department of Pediatrics at the Virginia Tech Carilion School of Medicine (VTCSOM), and Founder and Principal of her coaching company, AD Ackerman Coaching and Consulting LLC.

She is a recognized national and international leader in the fields of Pediatrics and Pediatric Critical Care, with multiple leadership roles in several prominent medical organizations. She has authored dozens of peer-reviewed publications in numerous academic journals and has served as an author and editor of several textbooks. She currently serves as Associate Editor for case reports of the journal Pediatrics.

Alice specializes in leadership development and operations in medical centers. She has initiated various training programs, including residencies and fellowships, and played a key role in establishing a new medical school.

Her passion lies in enhancing individuals’ and teams’ leadership abilities and deepening their understanding of medical and educational systems. She is also passionate about enhancing the role of women in leadership.

Connect with Alice on LinkedIn and X.

What You’ll Learn in This Episode

  • Why Linda became a coach
  • Her prior life as a leader in academic medicine
  • About her non-profit Lift Every Child
  • Her approach to coaching

 

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for High Velocity Radio.

Stone Payton: Welcome to the High Velocity Radio show, where we celebrate top performers producing better results and less time. Stone Payton here with you this morning. Please join me in welcoming to the Broadcast Executive and Leadership coach with A.D. Ackerman, coaching and consulting the lady herself, Alice Ackerman. How are you?

Alice Ackerman: I am really good, Stone. Really good. The spring is on its way and everything is lighting up and break and and and, you know, things are getting ready to emerge. So I’m feeling that energy.

Stone Payton: Yeah, it’s a fun time of year and it’s a wonderful day. And this is definitely a bright spot in my day. And for those who are listening in, I got a ton of questions. Alice, I know we’re not going to get to them all. Uh, but I think a good place to start would be if you could just share with us mission. Purpose. What are what are you really out there trying to do for folks?

Alice Ackerman: Well, Stone, my goal is really to help people find the best way to lead them themselves. People often don’t realize that they are leaders. Even if you know you don’t need a title, you don’t need a job where you are bossing, uh, you know, 10 or 20 or hundreds of thousands of people to be a leader. You are always a leader of yourself. And my goal is to help people to do that better.

Stone Payton: So I’m interested to know why you became a coach and how in the world you, you landed in this role doing this kind of work. What’s the what’s the backstory?

Alice Ackerman: Well, the backstory is for most of my professional life, um, I worked as a physician. I’m a pediatrician. I was trained specifically in pediatric critical care. So those are the not little tiny babies in the NICU, but anybody older than that and younger than about 20 who, um, needed help staying alive. Uh, and I did that for many, many years. I held a bunch of leadership positions in major medical centers. Um, and the the most recent job I had was, I was I was brought down to where I currently live in, in Roanoke, Virginia, to help start a new medical school. And, um, that was a phenomenal opportunity. And I did that for about ten years. And then I said, you know what? I want to find a different way to help people. That won’t necessarily entail me having to stay up all night. Uh, me having to remember doses of drugs and other things and, um, and somehow I found my way into coaching. And it was when I, I sort of set back and said, what were the most meaningful, uh, periods or episodes in my life as a physician, but I wanted to to have it be not the patient care that was the most gratifying to me was the patient care. But besides that, and I realized it was those times that I sat across a table from someone having a conversation about what they wanted to do with their life, or how they wanted to be better in patient care or research or whatever. And when I would see the light go on in their eyes and they would look at me and go, that’s it, I’ve got it.

Alice Ackerman: I know what I’m gonna do now. And usually it was just because I asked them some pertinent questions, and they came up with it all by themselves. And I sat there and I was like, is there anything I could do where I could do that all day? And by talking to a bunch of my colleagues who were not physicians, um, they introduced me to the world of coaching. My knowledge of coaching up until then had been, oh, it’s either for sports, which is not my thing, um, or for people who were in need of doing something better. So I was like, nah, I don’t want to do that. And then I met someone who was really instrumental in talking to me. About what? What leadership and executive coaches do and how they help people improve their own lives, improve the lives of the people that they work with, improve the lives of their families. And I was hooked. I was absolutely hooked. I was like, wow, if I can do this all day and I can actually get paid to do this, because this is something I cannot even imagine. And so I engaged and coached training and, um, you know, as they say, the rest is history. I, uh, I now have my own coaching business, and, um, I work with people, most of whom are in the medical profession, but not all. Um, I work with folks who, you know, are facing burnout. Folks who may be questioning is, did I make the right decision in my life or or, you know, really anything. And, um, yeah, that’s that’s the backstory. Any other any questions about that? Oh, I.

Stone Payton: Got a ton. And I do want to dive into the the work, the mechanism for the work and how that unfolds. But before I go there, uh, you made the decision to become formally credentialed. Lord knows you’re not scared of school if you became a doctor in the first place. But, uh, what prompted you to decide? You know what I am. I’m going to go through this. What? I think you know, many of us recognize a pretty rigorous, uh, process going through that formal certification. What was that like?

Alice Ackerman: Well, Don, I have always believed that if you’re going to be marketing yourself as someone with credentials, and I’m going to say I’m a coach, well, you know, I can’t say I’m a doctor without having the medical degree, without having a license, without having certification in the specific area that I want to practice, but I could in fact say I’m a coach and market myself however I want. But what gives the potential buyer of my services any kind of reassurance that they’re getting quality? I, I know I have to prove it to each and every client that I have what they need, but how do they even know that I’m worth taking a chance on? And it’s just something I believe in very fervently that one shouldn’t go around saying that you can do something unless you’ve proven that you can do it. And so I chose the International Coach Federation as the body, um, the credentialing body that I really feel most aligned with. And a lot of that is because of their very high ethical standards. Um, there’s a a coaching code of ethics that anyone can find if they, if they look at the, um, at the icf’s, uh, website. And when I engage with a client, one of the first things I do is I say, hey, this, you know, you’re interested in working with me. That’s great. I want you to understand the ethical principles that I abide by. And, oh, by the way, I also meet all these competencies which most people are like, yeah, so what? But, but but it is my way of saying, yes, I’m legitimate. I’ve done this, I believe in it, and I continuously work just like in the medical profession, where we have to get a certain number of continuing education credits per, per year. We have to do that, um, for coaching as well. So it’s, it’s engaging in that lifelong learning. Um, it’s being open to learning new things, to not be stuck in the past. I I’m pretty old. Um, but I don’t ever want to be so old that I can’t learn something new. And I think that’s really important.

Stone Payton: Well, it sounds like you made the right decision. You’re benefiting. Your clients are benefiting. So? So I’m glad I asked. I do want to talk about the work, the the mechanism, like the mechanism for the work. Is it one on one facilitated conversation? Is it group work? Is it speaking? Writing?

Alice Ackerman: Uh, yes. Okay. Um, it it’s all of the above. Right now, I’m focused mostly on individual work with clients. Um, I, I write a little bit, and I have a secret, um, that I haven’t even shared with my family yet. So this is going to come as a surprise. Um, I am in the process of writing a book. Oh, um. And I anticipate probably it’ll take a year to, to come to fruition, maybe longer. Um, but I realized that there are so many lessons that I learned that during my life, since the time I was a child, that contributed to the way that I approach leadership. Um, and I want to share those experiences because I believe many people are having similar experiences that are shaping the person that they are, the leader that they become, and they don’t even realize it. Um, and so this is this is my new, um, my new sort of intimidating goal for myself, uh, for the next year is to work on this book. Um, but yeah, most of what I’m doing is, is is one on one. Um, coaching with people. I do some, uh, group coaching.

Alice Ackerman: I did a lot of group coaching, uh, during the pandemic because there were so many people who needed to work through issues that they were going through, um, that I couldn’t, couldn’t manage meeting with each of them separately. So they got to get, you know, I got them together into groups and we were able, um, to have situations where I would facilitate the conversation. People actually were able to help each other and talk to each other and talk to me. And, um, and that worked very well. And and nothing’s to say I won’t do that again, but right now, uh, yeah, that’s that’s my focus. Um, um, I write some in terms of my blog, on my website. Um, and I am about to start and I don’t have a date for this, but I. I am about to start a process where I may start sending out, um, like a daily newsletter. Um, and I just have to get myself, um, psyched up to do that every day. But those are those are the things I’m I’m either doing or considering doing.

Stone Payton: What an exciting time for you. I really am excited for you on on the book. And I do think you will serve a great many people by committing your your wisdom and your experience to paper and putting it out there. Uh, for folks. I also suspect you will find that going through that process will probably even even further solidify, crystallize your thinking on a number of topics, and probably make you an even better practitioner.

Alice Ackerman: I think you’re absolutely right, and I’ve been waking up almost every day going, oh, this I have to put this in. I have to put this in. Um, yeah. So there’s, there’s things that now I’m realizing sort of how, you know, you kind of emerge as a, as an, as an infant. You’re sort of a blob from the standpoint of your personality. Right. Um, and you have some qualities. You’re either crying a lot or you’re giggling a lot, or you’re eating a lot, or you’re doing all of those, um, and over time, your personality gets shaped by the experiences, not only the experiences you have, but it’s really your reactions to those experiences. And those all serve to sort of, you know, what color are you painting yourself today? Um, what is what are you presenting to the world? And, um, and I think, you know, it’s it’s not all that, um, mysterious how we end up the way we do. Um, and so, yeah, my goal is, is to try to kind of take some of that mystery away.

Stone Payton: Well, you certainly have a lot of, uh, irons in the fire as my as my daddy would say. But at this point, what are you finding the most rewarding about the work? What’s the most fun about it these days for you?

Alice Ackerman: Um, it’s really seeing the change in people. Um, I have a client I recently started working with. Who? Our first several sessions. They were, um, I wouldn’t say overtly sad, but there was. There was a lack of of energy coming from this individual. And we’ve been together now for about seven months. And the last time I met with them, their eyes were sparkling, their posture was different. They were sitting up. They were looking forward to the next step, the next, um, the next piece of their life. And to me, that is that is the most rewarding thing to see what people can do. And a lot of times they they want to thank me for it, but I’m not the one doing the work. They’re the ones doing it. They’re the ones that are seeing that the issues inside of themselves. Because I’ve asked them a few questions that have gotten to something, and maybe it’s something they’ve been hiding for a while. Maybe it’s something they’ve been afraid to look at. And when we’re together, it can be a little safer for them to look at something that they might have thought was frightening. And then they hold it out and and I try to serve as a little bit of a mirror. Oh, what I understand from what you just said, tell me if I’m wrong, is you’ve been feeling a bit anxious about this next thing.

Alice Ackerman: Oh, you’re right, I am. Oh, I just said that, didn’t I? I didn’t realize I said that. And then they’re able to look at themselves and realize what they’ve been hiding, realize what they’re interested in doing next. Realize that they can do it. And and when I see that I can sit on the other side of it, you know, a lot of coaches want to only work in person. I work mostly over zoom. And when you’re on zoom, you can see it. You know, even if you’re not physically in person, you can see it. You can feel it. The posture changes, the tone of voice changes. And they get that that gleam in their eye. And that basically says to me, wow, right. They are doing this themselves. They are going to feel so much more capable moving forward. And, and and that is really it. That goes to my heart. It goes to my soul. And. Well, yes, I do charge money for what I do, but that is the piece that gives me the most satisfaction knowing that someone else has become more empowered to take charge of their own life.

Stone Payton: That has to be so fulfilling. I recognize that every client surely has unique challenges, unique, distinct dreams. But do you see some common patterns from time to time in seeing multiple clients? Do you see some things crop up? Uh, more than once?

Alice Ackerman: Absolutely. Um, you know, I think one of the things I see, especially in people who work in healthcare, is the phenomenon of burnout. I’m sure everybody’s heard about, um, and, and one of the key pieces, and a lot of people know that burnout happens if you’re overworked. But it’s not just the overwork. It’s really the sense of not having any control that when you add it to the long hours, you’re like, what am I doing this for? And when you can or I can help people take back some control over their lives. It doesn’t fix the problem because burnout is a is a workplace issue. It’s not an individual issue. But while working to change the workplace, people can take more control over how that workplace is impacting them. And that can then help them to feel a little less burned out, which then helps them take a step, take a step in some direction. Is the step going to be I’m going to help make my workplace less obnoxious, or I’m going to find myself a different career, or I’m gonna spend more time, Um, loving my children because I haven’t spent much time with them.

Alice Ackerman: Because I felt I had to put all my time into this workplace. So it’s really the challenges are how do you take some control over the issues in your life that are not serving you and move forward from there? And so that is um, yeah, I guess that that’s probably, you know, one of the most common themes that I see, uh, that lack of control and then sense of, oh, oh, I’m not always at the mercy of my surroundings. I can have some control about how I respond and when I have some control about how I respond. Huh? Maybe doesn’t have to bother me quite so much. And and that when a person is able to get there, then they will be able to do anything because they will see that they do have choice. They can choose how they respond. They can choose what is going to be the thing that will enable them to create value in their own life, in their loved ones lives, and maybe even in the life of the business that they’re involved. And that is that’s empowerment. And that is what I, um, what I love to do.

Stone Payton: Speaking of challenges, I get the distinct impression that you’re probably well past this in your practice. But when you were in the early going, was it? Was it a challenge at all? The whole sales and marketing, the whole business side of coaching, like just getting the the clients. Was that tough at first or. No.

Alice Ackerman: Oh, it’s always tough. It’s always tough because, you know, you’re not selling a fancy red car that can go from 0 to 60 in one second. Um, people don’t know what they’re buying. And so, and, and most of us coaches, myself included, we don’t really want to go out there and say, oh, I’m so great. Look at all the things that I’ve been able to do and all the people that have benefited. It feels icky. So, um, so yeah, and I’ll admit, it’s still sometimes difficult. I don’t always have as many clients as I, um, could handle, but sometimes I have more than I would consider optimal. So, you know, it. It ebbs and flows. Um, yeah. And I’m afraid I’m not really answering your question, but, um. But, yeah, I mean, no, I do have an MBA. Um, but.

Stone Payton: Of course you do. Goodness gracious.

Alice Ackerman: I did not. Um. Wow. I got that mostly because I wanted to be able to understand and talk to the finance people when I was a leader in, in, in, in the medical field and, and just being able to know that the words that these people were using, they thought I was really smart and they stopped trying to, uh, bamboozle me. But anyhow, um, yeah. So having the MBA didn’t really help me feel more comfortable marketing myself. And, um, and I think what most people end up realizing is most of your sales are going to come from referrals, from people you’ve worked with before, or people who have known you, even if it’s in a different circumstance. People who can say, I know the person that Alice is. I know you can trust her. And that’s probably the most important thing from my standpoint, that a person would want in their coach is someone they can trust who is not going to talk about them without their permission, who’s not going to, um, judge them in any way, who’s not going to put them down? Uh, and, and to me, if I, if I were listing the qualities of a coach that you would want to be sure we’re there. But, you know, in addition to the competency, let’s assume competency. It’s the trustworthiness of I will. I will treat all of your secrets because they’re all secrets. When you talk to me as, um, you know, in inviolable, I will. I will hold them close, and I will give you room for you to talk about whatever it is that you need to talk about today. And, um, so, yeah, it’s it’s, you know, I think, I think marketing you’re, you’re coaching business is mostly, you know, having other people say good things about you.

Stone Payton: Well, I’m so glad you brought up the topic of trust, because I am trying to envision the the depth of trust that you must have to create to do effective work in this arena, not only them trusting you, but maybe to some degree, them trusting themselves.

Alice Ackerman: Absolutely. Yeah, absolutely. Yeah. And I think a lot of people don’t trust themselves, but they can learn to do that through the coaching process, because a lot of people are afraid that these these thoughts I have or these feelings I have or the, the goals that I have that I’ve never said to anybody, I don’t trust myself that that these are worthy or that these are the right ones or that I can accomplish them because, you know, I failed a test when I was in kindergarten. Huh? Who cares? Let’s, you know, let’s move forward from that because you’re not in kindergarten anymore. Um, but people are still holding on to a lot of those those feelings of being imperfect, being, you know, just just not having what it takes to get to the next level at work or, you know, get somebody to say yes to your marriage proposal or whatever it is. And, um. Yeah. Trusting yourself is so important. I’m glad you brought that up.

Stone Payton: I’m going to switch gears on you for a moment, if I might. I’m interested to learn about hobbies, interests, pursuits, passions, causes outside the scope of all this other stuff you got going. Do you nerd out about anything outside the scope of this work?

Alice Ackerman: I do, I got two things right. Well, maybe more than two, but but I’ll I’ll let myself to two. One is, um, related to a nonprofit organization that my husband and I recently founded, um, to help, um, families of kids and young adults with, uh, neurodiversity get the kinds of therapies that they maybe can’t afford or at the very start of this And and I have discovered it’s harder than I thought it would be. Mhm. Um, I kind of thought, you know, build it and they would come. All right. I’m going to start this nonprofit. We went through all the rigmarole of, well, I don’t want to insult the government, but you know, we met all of the government requirements. And then I thought, oh, I’ll just put out a note on LinkedIn that I’ve done this, and everybody I’ve ever known is going to give me a lot of money to support this nonprofit. And no, that didn’t happen. So so that’s that’s one of my passions. Um, the other one is, um, uh, some crafting that I do. I, um, I love to work with what’s called polymer clay. Um, it’s a plasticized material that you can cure in, you know, in your own, um, oven.

Alice Ackerman: You don’t need a kiln for it. And, um, I’ll have fun. Just kind of making little things. I make little animals, I make, um, well, after nine, 11 happened, I made a whole bunch of of American flags that were pins. I mean, I could have gone and bought them in, you know, someplace for cheap, but I wanted to make my own because that sort of gave me an outlet of, you know, how to how do I, uh, support my own, um, my own needs. So, yeah, I’ve always got something that I would consider creative going on. Um, it’s not always the polymer clay. Sometimes it’s it’s making. Well, sometimes it’s photography. Right now that’s that’s a big, um, interest. And, um, mostly I take photographs of birds, uh, so, you know, do a lot of stuff, but, um, uh, and then I try to turn them into Christmas gifts, uh, you know, so that people get, um, maybe a calendar for the year that they can put on their desk that has a whole bunch of pictures that I took or, um, little things like that, that I just, I have fun doing.

Stone Payton: I am so glad I asked. You can learn so much about people. Ask them about their other interests. That’s fantastic. And I can’t wait to tell my wife. She’s really enjoyed, uh, taking a clay class here locally in Woodstock, Georgia. And she’s just she’s on cloud nine whenever she comes home from that. She just loves it.

Alice Ackerman: Yeah, yeah. Well, mine is not kind of clay that she’s probably working with, but, um, like, it’s called polymer clay and it comes in all different colors, so I don’t have to paint it. And like I said, I don’t need a kiln. It just I have a dedicated, um, toaster oven that I can cure my pieces in. So.

Stone Payton: Well, I’m weighing my options right now whether to mention it to her or not. The polymer.

Alice Ackerman: Well, I mean, you can mention it to her. She can find it online, and, um, it doesn’t take up a lot of space in your house, so it’s okay. No, I’ll.

Stone Payton: Definitely tell her about it. She’ll be excited to learn about that. Hey, listen, before we wrap, I would love to leave our listeners, if we could, with a pro tip around how to produce better results in less time. And look, gang. The best pro tip I can give you on any of these topics is reach out and have a conversation with Alice. But between now and then, let’s give them a little something to to chew on. Alice.

Alice Ackerman: Yeah, I guess my my pro tip really would be don’t be afraid of yourself. Um, let those good ideas come up to the surface. Don’t automatically say, oh, no.

Speaker4: I could never do that.

Alice Ackerman: Because you can. And I think just, um, just allowing yourself to listen to the ideas that come, the things you want. Um, and and take one step. The quickest thing you can do is just take one step toward that. You don’t have to get all the way in the first minute or the first day or the first year, but one step and then look back instead of forward and say, look how far I came. Because if you’ve taken one step, you won’t seem like you’re closer to the end. But when you look back and you’ve taken maybe one, maybe two, maybe three steps, you can say, wow, I’m no longer at the starting line. And that’s I guess that’s my tip.

Stone Payton: Well, that’s terrific, counsel. Thank you for that. What what is the best way for our listeners to tap into your work and stay connected.

Alice Ackerman: Um, sure. I guess the best way is, um, my website, which is w w w dot h d Ackerman. So it’s my first and middle initials, and then my last name, uh, dot com. And, um, there’s a couple of places on there where you can just click and it says, um, you know, get in touch with me. You can send me an email. That way you can, um, sign up to get, uh, you know, whatever items I might be making available at that time, uh, if you want, for free and and that kind of thing.

Stone Payton: Well, I hope that you will be open to having a conversation like this again when you get that book out, if not before. Okay. That would be a lot of fun. But thank you for investing the time with us this morning. You, uh, you are clearly doing a tremendous job and genuinely serving a lot of people, and we sure appreciate you.

Alice Ackerman: Oh, well, Stone, thank you so much for inviting me on your show, and I hope that the listeners got at least something that they can carry away with them.

Stone Payton: Well, I can guarantee you that happened, and this listener certainly did. This has been a great deal of fun, inspiring, invigorating. And I again, I sincerely appreciate it.

Alice Ackerman: Thank you.

Stone Payton: My pleasure. All right. Until next time. This is Stone Payton for our guest today, Alice Ackerman, and everyone here at the Business RadioX family saying we’ll see you in the fast lane.

 

Tagged With: A D Ackerman Coaching & Consulting

Executive Coach Linda Bonnar

February 27, 2025 by angishields

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High Velocity Radio
Executive Coach Linda Bonnar
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LInda-BonnarLinda Bonnar is a dynamic Executive Coach and People Development Specialist with over 16 years of experience in education and more than 10 years in personal and executive development coaching.

ICF-certified at the PCC level and extensively trained in Neuro-Linguistic Programming (NLP), Linda brings 3,500+ hours of coaching experience, including her work with C-suite executives, at global organizations such as Google, Salesforce, Chanel and senior leaders in the US Army.

Passionate about empowering people to reach their full potential, Linda specializes in creating tailored leadership programs and coaching initiatives that drives individual and team growth. With a deep understanding of the importance of people in driving business outcomes, she’s committed to fostering a culture where people make the difference. Her approach blends strategic vision, hands-on coaching, and an unwavering focus on growth and performance to cultivate a thriving and engaged workforce.

Linda strives for excellence in all areas of her life, whether it’s through her continuous pursuit of growth as a writer, equestrian, or marathon runner. Having completed 18 marathons, including the Boston Marathon in 2023, she understands the importance of resilience and dedication.

As a passionate mental health advocate, Linda works tirelessly to break the stigma around mental health, using her lived experience to encourage open conversations and provide support to those in need. Her personal mission is to equip people with the knowledge, skills and tools they need to create and sustain the change they want to see in themselves.

Connect with Linda on LinkedIn, X and Facebook.

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for High Velocity Radio.

Stone Payton: Welcome to the High Velocity Radio show, where we celebrate top performers producing better results in less time. Stone Payton here with you this morning. You guys are in for a real treat. Please join me in welcoming to the broadcast with Linda Bonnar Coaching the lady herself, Linda Bonnar. How are you?

Linda Bonnar: Hi, Stone. What a lovely introduction. I am very, very, very well, thank you. How are you?

Stone Payton: I am doing very well and I’ve really been looking forward to this conversation. I think a good place to start. How about sharing with us? Just general mission. Purpose? What are you really out there trying to do for folks?

Linda Bonnar: Um, my mission is always. It’s always about making things better, stone. And I’ve always been that way, even as a as a child. Right. And so now as an adult, as a coach working with people in this space, it’s about equipping people with the knowledge, the skills and the tools that they need to overcome challenges that they’re facing successfully and then move forward confidently in life. Feeling equipped with those tools, almost like a tool belt for success, right?

Stone Payton: Absolutely. So how did you get started? What’s what’s the backstory?

Linda Bonnar: And anytime I’m asked this, I try and do the long story short, which I don’t do a very good job at because I love chatting and I love people’s stories. And in a, in a previous career, in a previous world, I guess I was a history teacher and I absolutely loved education and I loved everything about it. And I was also quite stressed in my job, and I didn’t have the tools in my own toolkit at the time to manage that stress and then to help the young people that I was working with to to manage their stress as well. And if anything, I was a stressor in their lives, so it just wasn’t working. And whenever we find ourselves in a situation where something isn’t working well, that’s an indication for us to do something different. And I did. So I discovered coaching and I discovered coach training. And I’ve been really lucky. I’ve had excellent trainers and mentors and guides and supervisors as I’ve moved through this process. And I thought to myself one day, you know what? I love this even more than marking 40 history assessments every week. I love these conversations that I get to have with people. I love helping them develop their self-awareness and think and asking themselves even more powerful questions. You know what? What is it that I can be doing differently here? Who do I know that can help me? How can I be showing up differently to this particular situation or challenge?

Stone Payton: Well, let’s do let’s dive into the work a little bit. What does that actually look like? Are you working one on one or are you working with groups? Is it training, speaking, facilitating? Walk us through the work a little.

Linda Bonnar: And it’s all of those and more I okay. That’s which is fantastic and I, I really I get so much enjoyment like so much joy from every aspect of my work. So on some days it looks like working with people in groups. So perhaps as a company and they’ve identified, you know, we’ve got a group of people who are actually quite stressed or we’re navigating this change. There’s a reorg going on, and we’d love someone to facilitate a group coaching process over maybe 4 to 6 weeks. I’m your person. Fantastic. Sometimes then within organizations or even, you know, a personal private clients. You know what, Linda? Something just sits in working well and, you know, and I’m not sure what to do or I feel stuck. How do I move through this? So again I’m your person keynote speaking around topics such as again, navigating change, managing stress, emotional regulation, anything around emotional intelligence. And I’m your person there as well. And then I’m also heavily involved in I’ve got a startup which is a wellbeing system for schools. So again, I’m still playing a key role in education wherever I can as well, and working with young people just to help them thrive rather than just survive on a day to day basis.

Stone Payton: So the keynote speaking, I’m curious, since you were a teacher, was that pretty easy, even in the beginning, to get in front of a big group of people and deliver an address? Or was it a little intimidating at first?

Linda Bonnar: This is this is a wonderful question. Thank you. You know what, Stone? If my dad was here right now on this show with us, he’d say, well, she’s never had a problem with talking. She’s never been short of words as Iolanda and and again, it’s always been. You know, when I was, I was younger and used to go to mass or church. My parents, you know, I was often asked to read. They used to say I had a what was it? You know, just a a voice that carried I remember somebody telling me one day and it’s just grown from there. What’s most important is and I find this really eases any nervousness or intimidation that I feel is the, the message, what’s the value that I’m adding? And once I focus, once I take the focus away from me and anything that I might be experiencing in my own headspace, and I focus on the people and on the message, that makes a huge difference. Because then there’s value, right? And I’m doing it with purpose and creating that difference.

Stone Payton: You know, it’s interesting. I had the pleasure of interviewing a gentleman yesterday, and I’m going to butcher it a little bit, but you’ll get the general idea. But he, he essentially said, when it’s when it’s not about you, the pressure is off of you. It was something like that. I think there’s something to that, isn’t there?

Linda Bonnar: Most definitely. Because, you know, I even find this. I find it with coach trainings that I do as well. So I work with coaches who are moving towards, you know, a new certification or something like that. And they often say to me, how do you listen so actively and like intensely for that period of time during a session? I’m like, we have to make it about the coach or about the client that you’re working with. Because when we make it about ourselves and we’re in our own heads, we’re missing we’re potentially missing those really important nuances or idiosyncrasies that are formulating the passion and the challenge that the person is experiencing. Those things are key.

Stone Payton: You’re an author as well. You’ve written two books that I know about. I’d like to hear a little bit about the books, but also the the experience of writing, publishing a book.

Linda Bonnar: And this was one of the most challenging things I’ve ever experienced. Stone, to be honest, because, I mean, I meet people and they’re like, oh, you know, yes, of course I’ve written a book. We all have a book, you know, inside of us. And it’s like, yes, we do, and that’s great. And writing the book is almost and this is not to mitigate, you know, anybody or minimize anybody’s experience. If they’ve struggled with writing. Sometimes that can be the easy part. It’s like, oh, here, I’ve written a book. The challenge then is everything that comes after it the editing process, those deeper conversations. My I remember my editor saying to me at one stage for my second book, just three things. She said, Linda, do me a favor here, right? I need you to be more raw. And I remember saying to her, tally, like I cannot be any more raw, like I’m so vulnerable in this book. And she said, no, you can be. And so it’s that pushing, but it’s also that I know you can do it. So it’s and I also remember my publishing consultant saying to me, you know, Linda, when your book goes out there, it’s out there and it takes on a life of its own, and you have no control over what or how anybody responds to that book.

Linda Bonnar: The judgment, the criticism, the compliments, it’s all of those things. And I found that hard because I take these things really personally still, and I definitely take them a lot more personally than I do now. But at the start, I remember seeing somebody saying to me, they were like, you know, what gives you the right to write a coaching book for teenagers or for adults? You don’t have children, you know. You don’t. You don’t work in these top organizations. You just kind of come in and out and float around. And I thought, wow, if you think I’d just go in and out of organizations and float around like, that’s interesting. So there’s so much learning in this process about ourselves and about other people as well, and how we can manage ourselves even better in, in these kinds of situations as well. It’s a fascinating process.

Stone Payton: Have you found that going through that process, committing those ideas to paper, putting it out there for the world to see and to respond to, and in that variety of ways, have you found that it has, though, crystallized your your own thinking, solidified some of your own thinking, and made you a better practitioner?

Linda Bonnar: Most definitely. Because one of the things that I focus on is making challenges are these kind of bigger, more complicated things that we might face breaking them down into bite sized pieces. Like, that’s basically the premise for just three things. And with my coaching book for teenagers, press play, it’s all about, again, these challenges. But how do we overcome them step by step? And that’s a it’s literally the foundation for my work because I meet people every day who will say to me, this is huge, Linda. Like, I can’t even see past this. What am I supposed to do here? And so it’s it’s taking something complicated or something that seems insurmountable, and then being able to turn it into something that’s tangible, manageable, and doable. And that’s something that I, I work on every single day. And practice makes progress.

Stone Payton: Absolutely. So at this point in your career, what are you what are you finding the most rewarding? What’s what’s the most fun about it for you these days?

Linda Bonnar: Definitely. There’s so many different pieces I have. I’m smiling to myself here because I’ve got several coaching clients who have just had brilliant wins in the past week. Really, really great wins, and I love that. And wins can look like different things for different people in different moments of time. For example, I’ve got one particular person who’s just scored this promotion that she has been chasing for so long. We’ve worked through self-doubt. We’ve worked through imposter syndrome. We’ve worked through executive presence, showing up for those interviews with just this absolute air of yes, I deserve to be in this seat. And equally then working with other people who’ve got more, you know, personal things going on. So it’s how do I communicate certain things with my spouse or with my children? And so, you know, when I get messages from my clients to say, Linda, you know, turn around to my 14 year old daughter today, didn’t shout at her in the face like we’ve been doing for the past couple of months. But I looked at her and I said, I love you, I care for you. What is it that you need from me right now? And for me, honestly. So like that’s a win right there when somebody is able to apply things that we’ve been talking about and practicing, it’s huge.

Stone Payton: So one of the challenges that you mentioned and you shared several there, one of them is imposter syndrome. Say more about that. I’ve run into that phrase before.

Linda Bonnar: Yeah. So it’s and it’s really interesting. It’s been around since the late 70s. The phrase was coined by these two female researchers who were noticing that more so, women, women in high powered positions. And this is not to say that it’s only people who identify as being female will experience imposter syndrome. I think we we more than likely all do at some point in time. But do we label it as that? Not necessarily. So it can be this feeling of feeling like a fraud, this sense of looking around you in a room, going, any minute now, somebody’s going to find out that actually I don’t belong here. Are they going to question me on something? Or it can sound like that story in our heads that we tell ourselves of, I’m here because I’m lucky. You know, I didn’t get here through hard work or, you know, anything. Just being lucky. And and it can be the hard thing about it is it can be so debilitating. So I work with people who will say, well, I can’t go for that job because I don’t have that qualification or I can’t apply for that position because of and again, there’s other parts of this story, and there’s also research done around this stone where if a, you know, a male candidate and a female candidate look at a particular job description and there’s ten things that are required on this job description, and the female candidate can do nine out of ten.

Linda Bonnar: She is more than likely to say to herself, well, I can’t do the 10th. So you know what? I’m not going to waste that person’s time. I won’t apply for that job and I’ll look for something else. And the male candidate is more likely to look at that list of things. And if they can do at least five, they’re like, I’m going to go for this job. And again, that’s not and that’s not a generalization. So I’d hate for anybody to think that I’m painting everybody here with the same piece or the same narrative or story or belief. It’s what research has told us. And again, that awareness is really powerful because then we can do something about it.

Stone Payton: So you mentioned earlier in the conversation being part of a startup. Tell tell us more about that.

Linda Bonnar: So I’m very, very proud of this. And I’m also like it’s wonderful. Upstream is is so many things in my life. And upstream is our wellbeing system for schools. And it came about because when I wrote press play first, one of my very good friends and we had done lots of coach training together, he said to me, you know, Linda, your book is great, but young people don’t read anymore and we need an app. It’s like, I don’t know about you, but I don’t have, you know, quarter of $1 million lying around in a secret bank account somewhere. So help me with this. And he kept the conversation going. And eventually I said to him, you know what? Put your money where your mouth is. If you believe in this idea so much and that we can make it work, Find it. Find me people that I can work with to create this. Because I can write all the content. I can create all these fantastic programs. But I have no idea about how we actually go about creating that. And he he did. And so we we created Double Drive. And we’re so proud of its dome because what we noticed, and this is my own personal experience with schools and education in my professional experience as well. Schools want to they often they more than likely, you know, 99.9% of schools in the world want to see their young people. They want to see their school communities thrive.

Linda Bonnar: They want to be looking after their wellbeing, their mental wellbeing, their emotional and social wellbeing. But not every school has the resources to do that. They don’t all have funding. They don’t all have the tools. They don’t all have the the, the knowledge as such are the people who are trained in these particular areas within their school. And that’s the gap that UPS drive bridges. So it’s really focusing on bridging the critical gap that we see that exists in schools ability to efficiently and effectively monitor and then measure young people’s well-being, understanding their emotional experiences more. And that’s what we do through a mobile application and a desktop version as well. We’re empowering teachers again with the knowledge and the skills so that they can have these, you know, these more open conversations. They can get real time data on how young people in their classrooms are feeling, and that gives them the power to intervene more appropriately and at the right time as well. And I think, you know, with everything that’s going on in the world and everything that has been going on, we really as adults, if we have young people in our lives and we work with young people, we have a duty of care to really support them in their development. At the at the moment, it’s something that’s exceptionally close to my heart, which you can probably hear.

Stone Payton: I can definitely hear it. And I’m getting the distinct impression that what I’m about to ask may have never been a challenge for you, but I’m going to ask anyway, particularly as you were initially making that transition from teaching and going out. And not only, you know, beginning to practice your your craft externally, but you’re running a business. Was it tough at all, at least in the early days, just the whole business side of coaching, the sales and marketing, the getting the clients. Was that a challenge at least early on?

Linda Bonnar: Yes, most definitely. And you know what the biggest challenge that I recognized. And here’s where, you know, we all coaches need coaches as well, right. We we all have something that that we’re going through. And whether it’s a coach or, you know, a different form of support that you get. Because one of the main blockers for me at that time was my money story, and I had this limiting belief or this really unhelpful story around money and about asking people for from money. And that’s that’s challenging. And the reason that I had that was because it was almost like, well, that’s greedy Linda. Don’t ask people for money. Don’t put your prices up like that. Gosh, that’s so greedy. Hear that word? It’s almost like. Like it was like a dirty word or something. And I had to change that mentality and learn to put a price on the value. Not necessarily my time. Right. That’s a part of it as well, but the value that I bring. And I sat down with the business coach and I said, help me with this. And it was incredible like that reframing, changing my money story again, believing that I have a right to ask people for money, that I add value to people’s lives.

Linda Bonnar: And that’s the conversation that I that I focus on now. It’s not about, you know, how can I get clients here? How can I make more money? It’s how can I add value to this person right now? How can I add a difference even in a really simple conversation. So it’s not about what’s in it for me. It’s what can I do for you? And that changes things. And that’s not to say that everybody that I engage with is going to invest in my coaching at all, but it’s a very different mindset. And I often meet coaches who are starting off setting their business. And I see a lot of this on social media. It’s like, work with me and make six figures in six weeks. And I’m like, well, that’s not right. And I know there’s lots of different pieces to it as well with algorithms and how you set yourself up for business and and everything like that. Being part of a startup as well has also taught me so much about relationships. I’ve always known that relationships were important as a teacher, right? But then moving into setting up a coaching business and being part of upstart, it’s those relationships. Without that, it’s nothing so important.

Stone Payton: So I’m going to switch gears on you for a minute, if I might. I’m interested to know about hobbies, interests, pursuits, passions outside the scope of your coaching work. Anything you nerd out about that’s not coaching.

Linda Bonnar: Yeah, I think, well, when I’m not coaching and, you know, trying to help people thrive every day in their lives, then I’m seeking to thrive myself. And running plays a huge role in that. Um, I find it even hard to, you know, for a person who’s rarely short of words, I sometimes find it hard to describe or explain the impact that running has on my life. I’ve always, you know, been a keen equestrian, so I’ve always ridden horses from a very young age. Loved that as well. And then I, you know, I got to the stage in my life where I worked for some incredible people along the way, and I thought, this is a very hard way to make money. And because, you know, maybe it’s more of a passion for me rather than, you know, my, my day to day graft as such. Right. So I’ve gone through all these different kind of ways of thinking about it and all that to say, uh, I discovered running. Oh, gosh, it’s been about ten years ago. I used to smoke and I didn’t live a very healthy lifestyle. I had my own mental health challenges. And so as part of giving up smoking, I told myself this story, right. Well, if I give up smoking, I’ve got to have something else that replaces that. And I was going through this phase of, you know, trying to look after myself better, trying to get mentally stronger, physically stronger. So I thought, you know what, I’ll give this running thing a go and I’ll see how it pans out.

Linda Bonnar: And it was really interesting because maybe, gosh, I don’t know, 5 or 6 years ago, I remember saying to one of my friends, I’m going to run a marathon. And they laughed at me and they said, you know, Linda, where are you running to? Is there a sale on? And, you know, blue eyeliner or something like that? I was like, oh God, this is terrible. So it’s there’s so many deeper levels here. It’s not just the running, it’s the change in identity and how I’ve grown through this as well. Because when one of my friends said that to me, I was like, no, like, I want to be better. I want to be a better person. I want to be stronger. I want to have a stronger mind, stronger body. And this is actually a pathway to help me get there. So fast forward years later, I have run so proud to say that I have run 18 marathons around the world. I’ve qualified for the Boston Marathon twice, which for anybody listening who might not be familiar with Boston Marathon, it is the unicorn of marathons. You you have to qualify. And for a woman of my youth, I don’t I’ve done very well to qualify twice for it. It just gets harder the older that you that you get as well. So I love that. I love the places that running takes me mentally and physically. And I’m, you know, I, I’m grateful. I’m so, so grateful to be able to run every day in the way that I can. Yeah, well.

Stone Payton: You clearly have what one of my daughters would call street cred. And obviously something to offer when it comes to this idea of creating change that that sticks. I bet you bring that to your work too. Yeah.

Linda Bonnar: Yeah. It’s so like this is again, it’s the foundation of what I do because it’s about walking my talk and leading from that place, modeling particular behaviors that I want to see in the world that I would like to see others. And what’s interesting about this stone is, and I don’t know if you’ve had this experience, people sometimes meet us where we are, and they make the assumption that’s how we’ve always been, whether for good, bad or indifferent. So people might say to me, they’re like, oh, well, it’s easy for you, Linda, because you’re a runner. It’s easy for you because you’ve got your own business. And it’s like, whoa, whoa, whoa, Let’s press pause here for a second.

Linda Bonnar: That’s interesting, because who says it’s easy? Like, who defines easy here? And also like, keep in mind everybody has a story. Everybody’s got a book. And in that book everybody’s got a chapter that they don’t read aloud. Everybody has got something that they’ve been through that has shaped who they are today. And so if I had started running at maybe the age of, I don’t know, 13 instead of 30, would things have been different for me? Maybe. Who knows? But it’s one of the things that I do tell people is if I can do it, anyone can. And yes, I can run marathons now. But there’s days where I go out for my run and I find three miles difficult. And that’s not to say that’s, you know, just mean that I’m a terrible runner. It’s just an indication to press pause and think, right, what’s going on for me right now? What’s going on with my day? Have I set myself up for success in terms of my marathon training and maybe I haven’t. So I think this is, you know, all of these things to say that the self-awareness and owning our story, being proud of who we are and what we’ve gone through and what we continue to grow through is, is, is paramount in all of this.

Stone Payton: Before we wrap up, I wonder if you could share with us and our listeners a pro tip for producing better results in In less Time and look, gang. The number one pro tip is reach out and have a conversation with Linda. But between now and then, let’s let’s leave them with a little something to chew on.

Linda Bonnar: I love that. Well, look, when it comes to being productive and getting better results in less time, one of the things that I always encourage people to do, myself included, is to ask yourself that question of what’s my purpose in doing this right? Like, so when I sit down, because we we only have so much, so many hours in the day, so much time, and a lot of it gets wasted. So if we want to be more productive, being really, really clear about what it is that we’re looking to create, and that can be sparked by the question of what’s my purpose in doing this? So if I sit down and I turn my laptop on, or I go to pick up my phone or I, you know, go to whatever it is, what’s my purpose in doing this? Oh, I need to write that email because I want to connect with Stone about this particular thing. And the more focus that we can be, then the more that helps with our productivity as well. Ask yourself better questions and you get better answers.

Stone Payton: Amen. All right. What’s the best way for our listeners to continue to tap into your work, connect with you, maybe have that conversation with you.

Linda Bonnar: I always welcome any kinds of questions, any invite to have, you know, deep conversations as well. And you can do that by emailing me. Is definitely the best way to get in touch with me. And you can email me. I’m at Linda at Linda Bonner Coaching.com so that’s my first and last name and the word coaching.com. And and again, one of the things that I will say about coaching as well, stone is one of my mentors, you know, from an early part in my coaching career, she always said to me about offering a free space, right? A free consultation, even if that’s five minutes, but giving people a space where they can come and they can meet you. And that’s important because when you work with a coach, you want to be working with someone that you trust. 110% that fit in terms of the relationship is so important, because that will help you to be open and honest with your coach, to identify those limiting beliefs and to create a pathway forward for yourself. And I’m always happy to create space and time for for these really important coaching conversations.

Stone Payton: What a delight to have this conversation with you. I certainly got the benefit of far more than that, and our listeners did too. Linda, thank you for your insight, your knowledge, your your enthusiasm and your vigor and genuine interest in serving people. You are clearly doing important work. Keep up the good work and thank you so much for visiting with us today.

Linda Bonnar: Oh my gosh, thank you so much for having me here, Stone, and again for creating the space for this conversation. I’m truly, truly grateful. Thank you.

Stone Payton: My pleasure. All right. Until next time. This is Stone Payton for our guest today, Linda Bonner with Linda Bonner coaching and everyone here at the Business RadioX family saying we’ll see you in the fast lane.

 

Tagged With: Linda Bonnar Coaching

Greater Perimeter Chamber Inaugural Annual Meeting: Linda Vu with BDL Advisors

February 27, 2025 by angishields

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Chamber Spotlight
Greater Perimeter Chamber Inaugural Annual Meeting: Linda Vu with BDL Advisors
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The inaugural Greater Perimeter Chamber Annual Meeting celebrated the launch of a new era in business leadership across Sandy Springs, Dunwoody, and the broader Perimeter region. This pivotal event unveiled their bold vision for the future and clarified what the Chamber stands FOR: business growth, innovation, and collaboration.

Linda-VuLinda Vu joined the BDL Advisors team in 2020 with over 20 years of experience in the financial industry, including more than a decade of Field Supervision, where she ensured that financial advisors stay compliant and act in their clients’ best interests.

Linda’s passion for trustworthy financial planning ultimately showed her that she has a calling to work with clients directly. Linda will be serving clients in the greater Atlanta area and managing our Dunwoody location.

Linda is a CERTIFIED FINANCIAL PLANNER™. GPC-Main-Logo

Connect with Linda on LinkedIn.

“Securities and investment advisory services offered through Osaic Wealth, Inc. member FINRA/SIPC. Osaic Wealth, Inc. is separately owned and other entities and/or marketing names, products or services referenced here are independent of Osaic Wealth, Inc.. BDL Advisors is not affiliated with Osaic Wealth, Inc. or registered as a broker-dealer or investment advisor. Insurance services offered through BDL Advisors.”

Transcript-iconThis transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: Broadcasting live from the greater perimeter. It’s time for Greater Perimeter Chamber Spotlight. Now, here’s your host.

Lee Kantor: Lee Kantor here. Broadcasting live from the Greater Perimeter Chamber inaugural annual meeting. So excited to be talking to my next guest, Linda Vu with BDL Advisors. Welcome.

Linda Vu: Thank you.

Lee Kantor: Well, Linda, I’m asking everybody, why are you for the Greater Perimeter Chamber?

Linda Vu: Well, I love being around people that are basically I just love being around people that want to help and support one another. And it’s a community where we all get to know one another. And now it’s just it’s a larger community. So I love it.

Lee Kantor: So tell us about BDL Advisors. How you serving folks?

Linda Vu: Oh, we’re a group of financial advisors, and we believe in holistic financial planning. And we just basically help our clients through their various life events, and we actively manage their money.

Lee Kantor: So what does holistic mean to you?

Linda Vu: Holistic means helping our clients through various life events. And it could be anything. It could be starting a business or selling your business, or welcoming a newborn family member or, you know, preparing for retirement. It could be anything. Buying a new home.

Lee Kantor: So is there any anything that’s happening right now in an individual’s life where that maybe they don’t have an advisor, or maybe they do have an advisor? What’s kind of a signal to either contact you or your or your team? Or maybe you should think about hiring an advisor, because I think a lot of people are either with an advisor right now and, you know, they don’t know anything different or they’ve never even considered it. You know, it’s just on autopilot and whatever whatever they’re doing in their company, they just have it in an account somewhere. They’re not even paying attention. Really.

Linda Vu: I would say, you know, if you’re, if you don’t know how your money is invested and you just don’t understand why you’re doing what you’re doing, reach out to us. You know, I’ll be happy to explain to you how your money is invested, how it’s allocated to make sure it’s appropriate for you based on your risk tolerance, your time horizon, and your financial goals. Any one of us at BDL should be able to help.

Lee Kantor: Now, is this something that you find that younger people are open to hiring an advisor, or are they trying to do it on their own?

Linda Vu: You know, everyone’s different. I do have younger clients as well. And, you know, to be able to show them what it means to, for example, invest their own 401 K plan or think about a Roth IRA. Things like that, just to show them what it would mean to them. One year, five years, ten years, 15 years from now. Be able to explain it to them. It’s it’s powerful. So it’s powerful to start early and to be able to explain that and show that to them is very helpful.

Lee Kantor: Yeah. That power of compounding. Yes. Right. A lot of people aren’t aware.

Linda Vu: Yes.

Lee Kantor: Now, do you have kind of a niche that you serve or is it kind of anybody.

Linda Vu: You know, I don’t have a specific niche. It’s, you know, um, I just I love working with people who, um, who know what they want. Um, who are who have specific goals or ambitions and who wants to learn and who wants to grow and to build financial freedom.

Lee Kantor: So if somebody wants to learn more about BDL, is there a website? Is there a best way to connect?

Linda Vu: Yes, we do have a website. So yes. Um, bdlfc.com You know, so feel free to reach out and you can see our team on the website and learn more about us.

Lee Kantor: Well, Linda, thank you so much for sharing your story today.

Linda Vu: Thank you. Thank you for having me.

 

Tagged With: BDL Advisors

Greater Perimeter Chamber Inaugural Annual Meeting: Kevin Brown with Hounds Town Sandy Springs

February 27, 2025 by angishields

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Greater Perimeter Chamber Inaugural Annual Meeting: Kevin Brown with Hounds Town Sandy Springs
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The inaugural Greater Perimeter Chamber Annual Meeting celebrated the launch of a new era in business leadership across Sandy Springs, Dunwoody, and the broader Perimeter region. This pivotal event unveiled their bold vision for the future and clarified what the Chamber stands FOR: business growth, innovation, and collaboration.

Kevin-BrownKevin Brown, Owner, Hounds Town Sandy Springs

Offering fully interactive doggie daycare, overnight dog boarding, and pet spa services, Hounds Town – Atlanta – Sandy Springs is the place for dogs to be dogs!

With expansive play areas for all day play, large luxury suites for overnight dog boarding, and a pampering doggie day spa offering bathing services, Hounds Town is a town designed just for dogs. GPC-Main-Logo

Follow Hounds Town Sandy Springs on Facebook.

Transcript-iconThis transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: Broadcasting live from the greater perimeter. It’s time for Greater Perimeter Chamber Spotlight. Now, here’s your host.

Lee Kantor: Lee Kantor here. Broadcasting live from the Greater Perimeter Chamber inaugural annual meeting. So excited to be talking to my next guest, Kevin Brown with Hounds Town, Sandy Springs. Welcome.

Kevin Brown: Thank you very much.

Lee Kantor: Well, we’re asking everybody, why are you for the greater perimeter chamber?

Kevin Brown: Oh, great question. I think it’s the relationships you build in the in the perimeter chamber, the network of people that you meet, the. I’m actually meeting a potential banker here at lunch.

Lee Kantor: They had to bring everybody together. Like, this is so important. And it’s so good for local businesses because, you know, what more efficient way to meet your neighbors than here in a chamber event. Exactly.

Kevin Brown: It’s local. It’s it’s it’s your neighbors. It’s you never know which severe event is going to turn you into the next thing.

Lee Kantor: So tell us about Hounds Town, Sandy Springs, how you serving, folks?

Kevin Brown: We’re a doggy daycare and boarding facility. We also offer spa services. Everything shy of hair cutting, but it’s a great way to get your dog out to get some, you know, burn off that puppy energy. Relax. You can go off and run your errands and your your dog is happy playing in a pack environment and getting that stimulation that they really need.

Lee Kantor: So what’s your backstory? How did you get involved in this line of work?

Kevin Brown: It was a weirdly it was fun. It’s a franchise. And I was leaving corporate America and had a relatively good sized 401 K that I had to roll over. And what better way to reinvest it than put it back into yourself?

Lee Kantor: So do you mind sharing some advice for folks that were in your situation, like, how did you come up with Hounds Town? Like, what was that like kind of deciding what your next chapter would be?

Kevin Brown: Someone reached out to me on LinkedIn initially and said, have you ever thought about working for yourself? And I said, yes. And I was familiar with the franchise model. The company I just left was actually a mechanical contracting franchise. And, you know, as we were narrowing it down, he ran me through a couple of personality quizzes and some things about where’s your passion sit. And my wife and I do a tremendous amount of volunteering with the Atlanta Humane Society, already fostering kittens, and we looked into fostering dogs. We’re not as successful with that. Our fosters tend to turn.

Lee Kantor: There’s no there’s no cat spa.

Kevin Brown: We do we do for cats is actually that was the first revenue that we received was a couple of a couple was renovating their tub and needed to get their cats out of their house. So we took them to the facility.

Lee Kantor: So you have an area for cats and we do. That’s a smaller subset of your business, very much smaller. So, um, what was that, a big leap once you did this? Do you are you enjoying this part of this chapter more than is more fulfilling? In some ways, I would imagine.

Kevin Brown: Yeah, it’s it’s working locally. So I’m an energy engineer by training and by trade mostly. Um, so I go out to buildings and renovate them and make them more efficient. The difficulty is I have to go to the building. You can’t come to me. Right?

Lee Kantor: So you got that going as a consultancy as well, I do. Oh, wow.

Kevin Brown: Um, so having this business, being local, meeting my local business neighbors, uh, we’re actually looking at doing, like, a small business. Bingo. You know, for the businesses around us so that people can go and, you know, fill out these little stamps on a card, get.

Lee Kantor: Everybody exactly meeting everybody. Yeah. That’s great. So what do you need more of? How can we help you?

Kevin Brown: We’re always looking for more customers, more people that need to either board or daycare their dog and reap the rewards and benefits.

Lee Kantor: So the ideal person is somebody who lives or works near where you’re, um.

Kevin Brown: Exactly. Yeah. The convenience of the doggy daycare is if it’s if it’s either near your neighborhood or along your commute. Right.

Lee Kantor: So that’s, that’s the ideal customer for you.

Kevin Brown: It is. Yeah.

Lee Kantor: And then if somebody wants to learn more and have more substantive conversation with the team, what’s the website? What’s the best way to connect?

Kevin Brown: The best way to connect is actually give us a call at the shop. Um, phone number is (770) 674-2226. Or you can reach us online at houndstone. Actually, it’s better to just Google it Hounsdown Sandy Springs.

Lee Kantor: So if you Google Hounds Town Sandy Springs, they’ll find you. Yeah. Well, Kevin, thank you so much for sharing your story today.

Kevin Brown: Thank you very much.

 

Tagged With: Hounds Town Sandy Springs

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