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From Music to Law: An Entrepreneurial Journey with Jonathan Sparks

February 25, 2025 by angishields

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Greater Perimeter Business Radio
From Music to Law: An Entrepreneurial Journey with Jonathan Sparks
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In this episode of Greater Perimeter Business Radio, host Ramzi Daklouche interviews Jonathan Sparks of Sparks Law about his unique background, from the music industry to founding his own law firm. Jonathan shares his insights on serving entrepreneurs, the importance of learning to say “no” to projects that aren’t a good fit, and common legal mistakes businesses make by relying on generic legal services instead of experienced attorneys. He emphasizes the need for businesses to focus on their strengths and avoid getting bogged down by less profitable ventures, using the “pumpkin patch plan” analogy. Jonathan also touches on how his unconventional approach to law, embracing his own passions and life experiences, helps him connect with and better serve his entrepreneurial clients.

Jonathan-SparksJonathan Sparks is the Founder of Sparks Law. He works as an in-house counsel for small to medium sized businesses.

His bi-monthly blog deals specifically with legal issues that Georgia businesses face.

Before forming Sparks Law, Jonathan worked at the United States Department of Justice, the United States Senate Office, the Attorney General’s office for the District of Columbia, and as an attorney at King & Spalding here in Atlanta, Georgia.

He is a graduate of the George Washington University Law School, where he excelled at Corporate and Business law, Torts, Litigation, and Securities law.

Connect with Jonathan on LinkedIn and follow Sparks Law on Facebook, X and LinkedIn.

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the greater perimeter. It’s time for greater perimeter business radio. Now, here’s your host.

Lee Kantor: This episode is brought to you by V.R. Business Sales Atlanta, guiding business owners and buyers through successful transitions with trust and expertise. Visit verbis world.com or call (678) 470-8675. Now here’s your host, Ramzi Daklouche.

Ramzi Daklouche: Thank you Lee. And with us today in the studio is Mr. Jonathan Sparks of Sparks Law. I’m so excited with this episode because I know I know Jonathan personally and his background is just amazing to be a lawyer. So Jonathan, welcome to the show.

Jonathan Sparks: Hey, thanks. Thanks for having me.

Ramzi Daklouche: Absolutely. So, you know, before we start about the law thing, because we’re going to talk a lot about it, but why don’t you tell us a little bit about yourself and your background? Because it’s very, you know, unorthodox for somebody to go to what you, what you used to do to what you do right now. Yeah.

Jonathan Sparks: Well, I really wanted to piss off my dad. He did a good job. And the best way to do that was to be a lawyer. So that was my goal.

Ramzi Daklouche: That’s awesome. Fantastic. So before that, what did you do?

Jonathan Sparks: Um, before law school, I was actually working a lot in the music industry. Yeah. Of all things. And, um, kind of just, you know, doing whatever I could to to make money in that industry, uh, teaching, you know, guitar lessons, setting up soundstages for mega-churches in the Colorado area and all of that. And, um, quickly kind of hit the ceiling, I think, for that industry and sort of art. So, um, Decided to trek out to Washington, D.C. and go to George Washington Law School. Oh it’s.

Ramzi Daklouche: Fantastic. So what year was that about what year? I want to.

Jonathan Sparks: 2009. Oh, that’s not bad. Yeah, it dates me a little. Yeah. Not yet. Not yet in the bad zone.

Ramzi Daklouche: And did you immediately go to having your own firm, or did you work for the firm?

Jonathan Sparks: Yeah. I, um, I got out of law school, and it was kind of a tough time for lawyers. There was a lot of, I’d say a lot of supply of lawyers and very low demand for lawyers. Um, post. This is the post 2008, you know, crash. So and I really wanted to be, you know, a transactional lawyer working on, um, you know, business commercial deals. Yeah. So my first job, uh, was at King and Spalding, which is a pretty major firm internationally, but their main headquarters is here in Atlanta and, Uh, you know, got a lot of great experience there. Had a good time. Um, and then, uh, decided to set up my own shop. They, uh, they had kind of a this is kind of a big, uh, hot button topic in, in, uh, the world today, but, you know, are you promoting people based on merit or based on seniority? Right. They were definitely seniority. And having always been someone that, you know, works hard and pulls the extra hours and tries to get stuff done. Um, you know, that just wasn’t going to fly.

Ramzi Daklouche: Yeah. It’s hard to be, you know, pulled back when you know you’re better. But, uh, seniority sometimes wins, so. Yeah. Yeah.

Jonathan Sparks: I mean, my my supervisor pulled me aside. We had a a major project that needed to get done. Um, you know, under budget, we had a lot of constraints. And most of the the partner attorneys were out for the holidays. So it was we were doing all this work over Christmas and New Year’s, like literally doing 60 hours a week during Christmas and New Years, like on the holidays themselves. And and we did it and we were successful. Um, and then my, my supervisor kind of pulled me aside and he’s like, hey, this is, uh, that guy over there went to Harvard, and he’s been here 15 years. Oh, my God, he’s in front of you. So that was but, you know, hey, I’m really grateful for that because I got some great experience. Uh, you know, had a good time, learned a lot, and, um, really kind of lit a fire under my buns to, uh, you know, do it. Do it on my own.

Ramzi Daklouche: So. So when did you establish, uh, sparks law?

Jonathan Sparks: 2013? Yeah.

Ramzi Daklouche: 2013? Yes, sir. So 11 years?

Jonathan Sparks: Yeah. Yeah. 11 years.

Ramzi Daklouche: So what I know about lawyers is either they are single office lawyers or they really do. They find a niche and they kind of really do a good job. So tell me about you, because I know you’re not alone in this business, even though it says sparks. But you have lawyers, you have office team, and they’re incredible people. But tell me a little bit about how how did you go in 11 years to becoming a real, um, enterprise?

Jonathan Sparks: Uh, thanks for that. Um, I guess, I mean, we started out, you know, like, anything where it’s just. What can we possibly do to keep the lights on, you know? So I took a, like, a trespassing case. It was. And I was pulling, uh, cases from, um. Gosh, it was Georgia cases. I think that they were from, like, the 1800s or something. I mean, they were really old, interesting, crazy cases that I was trying to cite and like, it was just not for me. And we did an okay job, but, you know, wasn’t wasn’t my specialty. And, uh, another guy wanted me to go into, you know, personal injury law and med malpractice, right? Also, not for me, even though that would really piss off my dad. Well, yeah. Yeah. Um, but no, we we found that I had a real, uh, I don’t know, passion or calling or what have you for entrepreneurs. You know, I’d always been entrepreneurial myself. My family started a company when I was, I don’t know, six years old. And we kind of grew that company together as a family. It was a closely held company. They now have almost a hundred employees, you know, and they’re really thriving. They’re at the top of their market. So you know that that spirit, that entrepreneurial drive and kind of grit, um, really works well for me. And and it was I found that there was a real lack of lawyers who have that kind of mindset and approach. There was there’s plenty of lawyers out there that will, like, poo poo your creativity and your your interesting ideas. And they just kind of, you know, oh, I don’t know, you could do that. Yeah.

Ramzi Daklouche: Yeah, absolutely.

Jonathan Sparks: No one’s ever done that before. Sure. The entrepreneur says, you know. Well, exactly. That’s that’s why it’s going to make me $1 million. You know, you’re like, I don’t know. You know, you should do something else, but, um, but no, I really enjoy those people. And, uh, those are those are my people. And we like to serve them. Yeah, I.

Ramzi Daklouche: Know some of the listeners will never get to see you, but you are not you. That’s why I felt I was telling, uh, you know, I was telling, uh, Lee and his wife earlier. I said what I love about him, he doesn’t look like a lawyer, so. Which is perfect because I’ve dealt with tons of lawyers all over the world in the past, I don’t know, 20 years or so.

Jonathan Sparks: So I actually thought about that, you know, I mean, when I, when I first, when I first hung out my shingle, I was like the thinking was I need to look so basic, like I need to look so run of the mill lawyer, like, just scream boring, stuffy lawyer, you know, because that’s what people expected.

Ramzi Daklouche: Of you.

Jonathan Sparks: Right? And so, you know, chopped my long hair off, kind of grew a little gut, you know, where nothing but like polos on the weekends and, you know, like, just really basic Birkenstocks, I guess. But oh, my God, I was terrible, right?

Ramzi Daklouche: If you have a picture, I’d love to see it because I can’t imagine you that way.

Jonathan Sparks: It’s on my license.

Ramzi Daklouche: Oh my goodness.

Jonathan Sparks: There’s me.

Ramzi Daklouche: Oh, no. That is not you. Okay.

Jonathan Sparks: Different guy. So. But then, you know, I realized pretty quickly that our clients, they’re not looking for that boring, stuffy lawyer. Like they want someone interesting who’s a real human being and has their own, you know, passions and, you know, life going on. And, um, it was not a drawback that I, you know, play guitar and, you know, make music sometimes. It was not a drawback that I had an interesting background and, you know, wasn’t always only in the law. So.

Ramzi Daklouche: Yeah, I think for me, when I met you, it gives you an edge, right? Because it’s not a different, you know, career path even or life path to become a lawyer and being unorthodox, uh, you know, in your profession allows for people that really looking for that, uh, differentiator to find it with you, which I really appreciate because absolutely evident in the work you guys do and how you how you carry yourself. Not the stuffy, typical lawyer, not nothing against them. I’ve met some great people, but it’s refreshing to find that other thing and probably helping you with your career. So, um, Sparks Law has grown significantly in the past. What do you think has been the key to your success?

Jonathan Sparks: Um, learning to, you know, say no, I think is a big deal. You know, um, learning to, uh, you know, just what’s not a good fit, you know, for everybody, for clients. Certainly for employees. You know, for vendors. I mean, um, we just we call it the spidey sense at the office on our team. You know, if somebody gives a if our spidey sense is tingling, uh, it’s probably not going to be very interesting.

Ramzi Daklouche: You know, it’s interesting you say no, learning to say no first thing. Because I think that’s the biggest detriment to any business, especially at the beginning. You start taking everything. And sometimes I find myself in the same thing, like, I’ll take anything. But you got to learn to say no, because once you say no, that next the time you took to really work with BS, projects can be spent on networking or other stuff that can really actually help your business. So I’m learning. I’m trying to learn to say no, but it’s a gift if you can say no, especially in your personal life as well, to say no and take care of you first. So that’s very, very important.

Jonathan Sparks: Yeah, yeah, I think there’s, uh, I forget what it’s called. It’s something like the pumpkin patch plan. I don’t know if you guys remember this, but Mike Michalowicz, I think is the author and really great book. It’s probably ten years old now, but they they analyzed how people grow the biggest and best pumpkins in the world. And the way that they do it is they they kill off all of the little tiny pumpkins because they’re just gonna suck up the nutrients that the big pumpkin needs, you know? And nobody cares about the little pumpkins, you know? So he’s like, for every service business, you really got to, like, learn to feed the big pumpkins for your business. You know, whatever is the best for your business and exactly what you said, Ramsey, um, you know, you have a limited amount of energy and focus and time and money. Certainly. And if you’re wasting it on, you know, somebody who’s, you know, not a good fit for you, then you can’t be nice to your, your great clients that you love and want to work for and see them be successful, you know?

Ramzi Daklouche: Yeah. And, you know, my advice to new business owners is they get everybody falls into that. Right. Because they’re looking for cash flow. They’re looking for, you know, keep feeding the beast. Right. So at the beginning you may have to take few, but then you really have to keep that in mind. Like eventually I’m going to have to get to the point where I say no. Right. So at the beginning, it’s hard you taking everything literally. Oh, I’m excited I have case or I have, you know, client. But at some point you have to kind of start firing clients that are not that do not line up with your business plan or your strategy. So yeah.

Jonathan Sparks: And you’re thrilled to work with ones that are good clients for you, you know. And you can you can help them to kick ass in the, you know, in their markets. Yeah.

Ramzi Daklouche: So what kind of businesses do you typically work with? Like what size businesses, what businesses you like. You know, what’s your soft your soft spot?

Jonathan Sparks: Um, I love working with businesses that, uh, have recently found a lot of success and are kind of growing a little faster than they anticipated. Or are they necessarily know what to do with it? Because yeah, there’s a lot that we can help out with. And, you know, um, I think another thing that kind of differentiates us is, is just understanding of, you know, what is a cash crunch, you know, why is that important? And what can a business do to not, you know, fail from all the growth that they’re looking through? Well, I.

Ramzi Daklouche: Got to tell a story about you. So it’s funny because I had the same situation. My business took off really fast. And two days ago, you and I had a conversation. Yes. And you said we need to review something, right? Yeah. Because it’s not. So it’s literally. I love what you said because it lines up and that’s not actually rehearsed or anything. It lines up exactly with the advice you gave me. Yes. You know, we need to kind of slow down, to kind of move fast on some of the paperwork that I have that probably will get me in trouble. Or, um, anyways, we have to work on it, so.

Jonathan Sparks: We’ll be all right. Yeah, we’ll be all right.

Ramzi Daklouche: We’ll be all right.

Jonathan Sparks: Very good. Yeah. Um, yeah, I what.

Ramzi Daklouche: Are the most business mistakes you see businesses make or most legal mistakes businesses make?

Jonathan Sparks: Oh, um, two separate questions, I guess.

Ramzi Daklouche: Yeah.

Jonathan Sparks: Okay. So legal mistakes. Um, yeah. They. There’s this. Okay, so I want to take this back a little bit when Whole Foods before it was, you know, bought out by what is it Amazon. Amazon. Yeah. Amazon. Jesus. Uh, we’re not supposed to talk religion, right?

Ramzi Daklouche: Yeah.

Jonathan Sparks: You did before it was bought out by Amazon. It was a very you know, it still is. I guess the branding is that everything in there is, like, healthy and organic and everything. So I had this halo of health, So I would step into and I was, I don’t know, maybe 19 years old or something. And I would go into this, these stores and I thought, everything in here is going to make me more healthy because this is a healthy store, right? Okay. And of course, I bought a ton of guacamole and these, like, dripping and grease chips to dip the guacamole with.

Ramzi Daklouche: Oh, that sounds delicious.

Jonathan Sparks: Like, it was amazing. You know, it gave me a stomachache, but it was incredible. It was the greatest thing. And I was like, this is the new. This is heaven. I’m going to go here every week. Yeah. And it’s, you know, like, I can just eat these chips and then I’ll be healthy, have my cake and eat it too. So I, I gained a lot of weight. People have the same problem with legal services. Okay. So there’s a halo of safety with companies like Legalzoom because legal is Legals in the name is in the name. It’s got to be good or rocket lawyer, you know. Sounds so sexy, like Rocket Lawyer. But those are not attorney firms. And there have been hundreds of years of ethos and ethics and, you know, malpractice laws surrounding professionals, especially attorneys. And these companies have none of those, uh, hindrances, if you will.

Ramzi Daklouche: Yeah.

Jonathan Sparks: So they can commit malpractice all over your face, and there is nothing you can do. But it says legal in the name, and you’re paying the money. And I see this so much, and I get it, I, I totally get it. Because had I not gone to law school, I would have. On. This is the most perfect thing. It’s just like those greasy chips that are healthy, right? Yeah, I heard from some, you know, I googled somebody says I need an operating agreement, you know, okay, for my new LLC, right. So I’ll get it set up professionally. So I’ll hire Legalzoom for, you know, 4 or $500. And they set it up and they give me this thing, and they make it so sexy, they give you, like, a stamp and a corporate shares and like, printed stuff, but it’s all crap. And it’s just to, like, it’s just to defraud you, basically. I mean, it’s not fraud, but because it’s in their disclaimer, it says, if you look at the fine print on Legalzoom website.

Ramzi Daklouche: Only lawyers read that. By the way. Go ahead.

Jonathan Sparks: Right. Yeah. But it’s sad, right? Yeah. Uh, it says this is intended for entertainment purposes only, not intended for any purpose whatsoever. Oh my God. Like, it literally says that. I mean, this is what I read like 5 or 10 years ago, but maybe they’ve changed it since then.

Ramzi Daklouche: But it’s terrible. How many people do you think know that one out of one out of ten, maybe very few.

Jonathan Sparks: And they’re, you know, understandably, it’s a business. Hey, you know, I’m an entrepreneur to like, you know, I got to make my cut. I get it, you know, like, go big or go home. But it’s a lie, you know? I mean, they’re advertising on these intellectual platforms like NPR and stuff. People are really heady, you know, intellectuals, they’re like, oh, yeah, like legalzoom sounds good. But then these people get into big trouble. Big, huge trouble. I mean, we we had a guy we were talking about this a month ago. We had a friend of a friend, you know, come in from a network and they had hired Legalzoom spent good money to set up their company and their partnership agreement. They had this business that was that sold $4.5 million worth of software as a service in the prior 12 months, there was like their third year and the operating agreement, said the majority partner, who owned 51%, could buy out the minority partner’s 49% at book value, which was.

Ramzi Daklouche: I heard you say that before.

Jonathan Sparks: That’s scary. Yeah. Yeah. And book value was just the value of their.

Ramzi Daklouche: Assets, their.

Jonathan Sparks: Their laptops and some desks. So he was like, hey, man, I’m gonna give you 3 or 4000 for your 49% equity in this company that just moved $4.5 million, you know, screw you. Oh my goodness. But they signed it, you know, and hey, their argument is it says legal in the name. Well yeah. Sucker. You know like it didn’t read the fine print, you know. So I think that’s sadly the most common mistake. And I feel terrible when I get those calls and I get them every day, you know.

Ramzi Daklouche: And now you have threat of AI as well. Right. So people I see documents written by eye. You could tell which one is written by eye.

Jonathan Sparks: Yeah. It’s they they, like, hallucinate these weird provisions and they try to sound so you can’t I is text based, right? The law. Uh, how do I put it? The way the law works is we have we have different legal language that is charged. So it’s a, it’s a legal term of art that has a very specific meaning, as long as you say it in this exact way. Correct. If. Here’s another story. When I went to law school, I came out, I had a philosopher and a music degree. I had a double major out of college, and I was thinking, oh man, I’m going to be so poetic. These law school professors are going to love me. I’m going to be so interesting. So I was writing this memo and it was like full of this colorful, interesting language And like I was pulling out all the syllables, you know, just everything. It was beautiful. And he gave me, like, a D, and he’s like, he’s like, you don’t go to law school to be creative. You know, we don’t care about what we don’t care. You know, it doesn’t matter what you stop. You know, like all that we care about is what the judges said hundreds of years ago, and that’s it. I, too, is just like me little, you know, cocky bastard in law school, right? Trying to be creative. But that makes it worse. If you don’t use the exact same legal language, it doesn’t work. And that means that the AI contracts largely don’t work and the judges won’t give. I like the benefit of the doubt. You know, they’re going to be like, yeah, good job writing this.

Ramzi Daklouche: Yeah, I see a lot of that. A lot of Lois come to me, a lot of legal documents come to me straight from, um, AI.

Jonathan Sparks: Chatgpt generated. Yeah. Yeah.

Ramzi Daklouche: And to keep the lines so they even bother getting rid of the lines and the font.

Jonathan Sparks: You can always tell from the font that’s the new. Yeah.

Ramzi Daklouche: Very good. So now you know what? I want to get to the subject that really I want to talk about. Very very important for small businesses, which is the difference between will and a trust. Oh yeah. This is, this is really why I wanted to have and I’m very excited about this because I think the education of will versus trust for small businesses, regardless of size, is very, very important. Right. And involve both, uh, you know, businesses that we’re in, which is business brokers and, and legal. So let’s kind of talk about a little bit. A lot, a lot of them, you know, they think will is enough. And when I asked, you know, ten people what do you have. It’s Will that I have. Right. So tell me what’s the advantage or disadvantage of having that. And we’re going to break it down a little bit more and hopefully this will become an educational piece for anybody, you know that starts a business.

Jonathan Sparks: Yeah. So trusts are one of those legal technologies. I mean, it’s, you know what, a thousand years old now. But I mean, it’s it’s survived that much change in the world and legally because it’s so good. Right? Uh, okay. So here’s how it breaks down. If you have a will. So if you have a will, has to be, you know, professionally witnessed and you need two disinterested witnesses for it to work. But let’s assume you have all those things done. You get a professionally written what have you. It has to go to the probate court. So if and when you die, uh, your will will be probated, meaning that your heirs or whoever you know is your executor takes the copy of your will. The actual will itself. The original to the probate court. And then you start basically a legal proceeding. The average time that that legal proceeding takes is 9 to 15 months. And it depends on how complicated the assets are in your estate. If you do not own a business, it’s pretty simple, right? So, you know, not a big deal. But if you own a business and there’s people that are dependent upon this business, right, for their livelihood, for example, like employees, uh, you better have a trust because the probate court tends to freeze assets pending probate. So what does that mean, practically? They’re going to take your business bank accounts and just freeze them. And I don’t know about you, but if anybody froze my business, bank accounts shut down. I’m not going to have a business very long. Right. And I love my employees. And my employees love working for us and with us. But, you know, if they’re not getting paid, like they’re not going to work. You know, God bless them, I wouldn’t either, but that’s what happens, you know? Yes.

Jonathan Sparks: It’s possible that you get the most amazing probate judge in history, and that judge allows the company to not be frozen and still conduct some business. But they don’t like doing that. They’re not in the business of running a business and they don’t know how to, you know. Okay. So most of our clients, their biggest asset is their business. And it’s a difficult asset to sell. Of course. Right. So, you know, if you’ve just got a will that means you have to. You have to sell the business in a distressed state. Correct? Like immediately. So it’s like a foreclosed upon property. Someone’s going to come in there and, you know, expect $0.50 on the dollar, $0.20 on the dollar. You know, this is worthless without the guy, you know, running it or, you know, this the the boss lady is gone. So, you know, you got nothing here. So anyway, it if you just have a will, it takes your most valuable asset, which is probably, you know, normally like 70, 80% of the value of your entire estate and you’re just putting it down the drain. And what happens, which is really sad. But the, the larger companies, uh, they just take up that market share and this is gone. They just, you know, the customers go somewhere else, right? Okay. If you have a trust, the trust survives you. So it’s a it’s a legal entity, kind of like an LLC or a corporation. Right. But if you pass away and you have previously placed your business into the trust, the trust continues on even though you’re dead, and you can name who the successor trustee will be, who will run your business immediately when you die.

Ramzi Daklouche: Right. And they have the right to sell or do whatever they want with.

Jonathan Sparks: It, whatever they want. They can keep running it. They can sell it. They can sell it to the employees. They can, you know, grow it, you know. And your beneficiaries, even if they’re, you know, minor children or whatever, they continue to get profit distributions from the business. It’s a beautiful thing. Yeah. But you know, it protects that asset.

Ramzi Daklouche: So at what level? Excuse me. At what level of business? Like, you know, you have a lot of very small businesses. Owner operated. Right? I mean, the owner basically has a job in the business. It’s not really business owner. So what level business should they consider trust versus, um, will? Or is it every small business should consider it.

Jonathan Sparks: I’d say I’d look at it as, you know what? What happens if I die with a will? And what happens if I die with a trust? You know? And you know, if if you’re going to lose, let’s say, you know, worst case, the business would only, you know, sell for or or operate past your, your passing. If it’s, if it’s only like, I don’t know, 20 or $30,000 worth of stuff and it’s not really going to make a difference, you know, if the business is fully dependent on you and there’s no way that it can function without you, and you barely.

Ramzi Daklouche: Survive living with with it, that’s worth it.

Jonathan Sparks: Then you don’t really have. That’s not really a business. That’s just, you know, you’re you’re a 1099, you’re like a freelancer. Yeah. You know, and that’s totally respectable. There’s nothing wrong with that at all. But I don’t think it would require a trust because it’s not going to move the needle. You know, either way, if you pass, this is going to close.

Ramzi Daklouche: Yeah.

Jonathan Sparks: You’re going to shut the doors, right?

Ramzi Daklouche: Um, if your kid working in it, you probably need to trust, right? Yeah.

Jonathan Sparks: So if you’ve got, you know, multiple employees, if you’ve got some ongoing, you know, customers, if you’ve got if more than I’d say 20% of the value of your estate is tied up into that business, then it’s totally worth setting up a trust. I mean, typically, you know, a trust will cost you around 3 or 4000. And, I mean, usually we’re protecting, you know, at least 200,000 worth of, you know, estate with that 3000 bucks, you know, if not like 2 or 3 million, you know. So it’s an easy win, you know, for everybody. But, um, but yeah, I think that’s where I would draw the line. Just how how is it going to function if I pass?

Ramzi Daklouche: Yeah. And how, you know, so this is great information. I think, you know, my biggest thing for right now when I talk to business, ready to sell or not ready to sell or looking at exit is do you have trust or do you not have. So very important question for me right now as I continue to learn what a trust does. So what about estate tax trust versus versus uh, a will. Because I know there’s a huge difference in how you pay and what you pay for estate tax with will and trust.

Jonathan Sparks: The estate tax. It’s been we’ve had a bit of a roller coaster with the estate tax, uh, in the last I’d say ten years. So way back when, when Hillary was running, she was talking about bringing the estate tax limit down to like 3 or 4 million. Yeah. And when Trump was running or when he did his first term. I believe he moved it up from like 8 million where Obama had it, I think, to 11 or something. And I believe it’s set to sunset this year. I’m not sure, but it’s quite high. Uh, now it’s somewhere around 20 million. So there’s not really tax consequences unless you have more than that amount.

Ramzi Daklouche: For even if you have, uh, uh, trust or just there.

Jonathan Sparks: Are there are different types of trusts that you can set up if you’re encroaching upon the, you know, the the legal limit for where taxes start to kick in. Um, and you know, it is possible Lord knows what Congress is going to do in this, this term. But, um, uh, you know, it is possible that its sunsets and they, they stop it and it goes way back down, you know, to like 6 or 7 million. Um, but currently, unless you’re really pushing on that amount, if your estate is worth, I’d say less than 6 million, then I wouldn’t worry about the extra trust stuff that you can do. There is plenty of things you can do, but it’s not really applicable.

Ramzi Daklouche: And I can’t get that at Legalzoom. I have to go through somebody like you to get to. Yes. Yeah. Chatgpt can help me with that either.

Jonathan Sparks: I mean, they will say confidently that they can help you write ChatGPT especially.

Ramzi Daklouche: Yeah. Have you I mean, you know, just to tell a story. Do you have any examples of stories you dealt with where people kind of either lost it all or really were very successful with trust?

Jonathan Sparks: Yeah. I mean, it’s, uh, it’s just not something that people tend to think about. You know, I don’t know if it’s difficult to think about your own demise, you know? Yeah. As a philosophy major, I kind of love it. So it’s all. It’s on the top of my my mind. Um, most of the time. But, yeah, I mean, it’s if you if you don’t have a trust, it’s really sad because there, there are these thriving businesses that entrepreneurs set up and worked their butts off for decades. And then it just craters. It just crashes and burns and everybody leaves it. I mean, I can’t share information about this particular client, but I wish I could, but, um, he passed away. He had a business worth at least $20 million. And man, I was it was a good friend of mine. I was harping on him to get that thing set up, and he just wouldn’t do it. He’s like, oh, I’m gonna live forever, you know? And. And then he passed away in like, a tragic event.

Ramzi Daklouche: Yeah. Yeah. It doesn’t uh, that’s very sad. And besides that, when they go because they have to value the business as well. Yes. In a probate court. Right.

Jonathan Sparks: Yeah. And that’s, that’s part of the reason why it takes so damn long, you know, like, what’s it worth? And and the value is dropping. It’s like plummeting the longer that they take which.

Ramzi Daklouche: But they value high, they value it high for because they’re going to collect taxes on all that stuff. Right? Yeah. So I mean, I’ve been through so many, uh, nightmares of people going through this and, you know, uh, somebody valuing it like myself, business advisor, valuing it. They value it a lot lower than the probate does. They find these people, I don’t know where they find them, but they dig gold only so they, you know, they’re getting high values for these. I wish I could sell businesses that these appraisers.

Jonathan Sparks: Yeah, yeah. The appraiser.

Ramzi Daklouche: Must be a different, different.

Jonathan Sparks: Set of appraisers. Yeah.

Ramzi Daklouche: Because they have a different book. They have like Legalzoom kind of book. Yeah, it’s kind of interesting. Yeah. So you said, you know, the trust is in where we are with it and what it costs and all this stuff. So how do people get educated? Like how do they know? How are they getting the education now? Because this is lacking in small business. Right. Small to, you know, low medium business. The education is lacking. How are they getting it? Are they seminars? I mean, let’s say I go I come to your office to set up a new LLC. Is this part of the spiel? You give me that? By the way, let’s go ahead and start thinking about your your trust. Or because I know you set up companies as well. Yeah.

Jonathan Sparks: If you’re setting up an LLC, I’m probably not going to bring up the trust unless, you know, it’s clear to me that there’s other businesses, you know, because usually at the start up phase, you’re not necessarily going to, you know, you got to see if it’s got legs first, you know, is this really going to make some money? But yeah, I mean, we we have a lot of, uh. We like to keep up with clients, you know? I mean, we usually people order services from us kind of a la carte, you know? And as needed, a lot of the service that we offer is just, you know, general advice and, you know, and I love getting to catch up with clients and, you know, speak with them every few months, you know, check in on them with the quarter. And what’s your business goals. And are you hitting them? And, you know, we also really want to I don’t know, uh, okay. Here’s a story. Uh, I went to music school a long time ago, and the music teacher there, believe it or not, was the original manager for the band kiss. Oh, wow. He was a really funny guy. He filed bankruptcy, like, six times, I think, and he was very proud of it. Like, he was hilarious. So he gave us all of this advice. He’s like, you know, you need to set up an LLC. You need to take tax deductions. You’re in the entertainment business. So every movie you see and soundtrack and, you know, piece of audio equipment you buy, that’s all tax deductible. And like it’s great. And so I took notes. You know I was a geek. I was like, yeah, I’m gonna learn from this guy. I’m like so successful.

Ramzi Daklouche: I gotta pay taxes.

Jonathan Sparks: Right? So I did all of this. I took all of his advice and I really took it to heart. And I set up an LLC on my own that there wasn’t any legalzoom back then, thank God. Um, and I did everything I could. I did not do a good job of setting up the LLC. I did not have an operating agreement. If anybody tried to sue me, I would not have had limited liability. But it didn’t matter because I didn’t make any money. So my band member, uh, pulled me aside and he’s like, John, you’re you’re putting the cart before the horse. You know, like, you don’t need to do any of this. We might clear, like, a hundred bucks for a show.

Ramzi Daklouche: Nobody’s coming after.

Jonathan Sparks: You. Yeah, right. Like this does not matter. This is unnecessary. And that just blew my mind. I thought, oh, no, this is what we’re supposed to do. But no. Um, so when I get a call from a customer or a potential client that that wants us to set up a business, you know, I’m thinking, okay, what’s the least amount of legal services that we can offer them? You know, so that they can really get this company off the ground and running, and then we can be a long term law firm team for them. You know. Yeah. As long as they’re successful because God forbid I, you know, like I, I would not be able to sleep at night if we took all of their, you know, cash effectively and set up everything right away so that they had nothing to spend on marketing and nothing to spend on good employees and nothing they could spend on, you know, schmoozing their clients and figuring it out, you know? Yeah, yeah.

Ramzi Daklouche: So. But you can give me advice like, hey, get to this level. Yeah. And then let’s go do your trust, get to this level and we’ll do the next step for you.

Jonathan Sparks: Yeah.

Ramzi Daklouche: So it’s a stronger operating agreement, which is very important to. Exactly.

Jonathan Sparks: So we really try to line it up based on the income levels of the business and the success. And when you asked me earlier who my favorite clients to work for are, you know, they’re ones that like out of nowhere, they just started being successful. And they’re like, okay, now what do we do? You know.

Ramzi Daklouche: Yeah. Yeah. And you want them to keep focus on their business and on legal stuff. So.

Jonathan Sparks: Yeah, totally. Yeah. Let’s just knock it out. We’re good at it. We’re we’re we’re quick, we’re responsive, and we can, you know, give you some legal advice.

Ramzi Daklouche: So when somebody’s setting up trust, do they need to have the financial advisor also? I mean, is it like a group setting where you have more than I mean, legal is one part of it, right, which is drafting the agreement. But you need your tax guy or do you need your financial adviser or wealth manager. What’s the right thing for them? Because every time they bring somebody in, they’re going to pay. But it’s so important that they at some level, everybody needs to get a trust if their business to get to that whatever number. Right?

Jonathan Sparks: Yeah, I mean, I love working with other professionals. I think that there are definitely some lawyers and all types of professionals out there that really want to be like the only professional they’re talking to or something. But I really enjoy talking to other professionals and have a good time, and I feel like we can do by far the best work for our client because it’s, uh, you know, it’s, uh, we’re just looking at it from every angle, you know, and covering all the bases. So. Yeah. Yeah. Um, normally financial planners don’t charge, you know, like on an hourly basis. Usually they just take, you know, like half a percentage or a percentage or something of the invested assets. Right? So they’re, you know, but they’re, they’re happy to get on the phone with us and make sure that everything’s everybody’s working together. You know, I’m putting my hands together rather than, like, fighting one another because. And in.

Ramzi Daklouche: Your situation. And now I’m going to plug something else in your situation, which, you know, a lot of probably listeners don’t know, maybe some do. You’re a president of BNI Bucket Chapter, which is the oldest chapter in the East Coast. It is.

Jonathan Sparks: Yeah, we were the first. We had Ivan Meisner, the the guy who started it all like check out our chapter, you know. Yeah. Often.

Ramzi Daklouche: So you have a guy I mean, you have a guy or you have a girl or you have somebody, right? That you can bring in to any situation that you trust or, you know, you’ve you’ve vetted or you’ve worked with before to kind of help that customer, right? Yeah. Which people don’t understand the advantage of being part of a good networking group and what that brings like for me, I always have 30 people behind me just helping me. Right. This is my team, right? And I’m not talking about sales team. Actually my team. If I need something, I have somebody. Right. So which is very, very strong point of view because now you expand your office. Your office is no longer no longer law. You have all these other services available to you, phone call or text, and we help each other. And I don’t think people understand the power of this. So, you know, that’s why I think.

Jonathan Sparks: It’s, um, it’s, uh, you know, it takes a village sometimes.

Ramzi Daklouche: It does take a village.

Jonathan Sparks: I love that the BNI structure and this is true for, you know, the other groups, too, power core and what have you. But it’s self-policing. So, you know, if somebody sends me a referral and I were to really mess it up, you know, or do a bad job, uh, you know, they’re not going to send me referrals anymore, and they’re probably going to tell all of our friends, hey, you know that sparks guy like, he he, you know. Yeah, he did a bad job. I’m not saying, you know, you should know. And you might even get kicked out of the group, you know, as you should. So it’s really important. And I think everybody understands this. If you, you know, are in it for more than a year or six months or whatever. Uh, you got to do a great job, you know, so everybody prioritizes those referrals, I think, and, you know, makes damn sure that we knock it out of the park for them.

Ramzi Daklouche: Yeah, I think it’s been a pleasure being part of that group and I enjoy it. So in closing, let me ask you a question. If a business owner is listening today and wants to take some action, what are the first steps they should take?

Jonathan Sparks: Honestly, just call us. You know, I love talking to entrepreneurs. Um, you know, we don’t charge for, you know, initial consults at least. And, um, you know, it’d be great to, to get to meet you and understand, you know, what you’re doing and what your dreams are, where you’re at. And, you know, any legal advice you need? Happy to help out.

Ramzi Daklouche: Awesome. And then, uh, any final thoughts? Key takeaways that you want to kind of share with the listeners. I have a question for you, but I want to hear your thoughts and take away.

Jonathan Sparks: I, um, yeah, just just don’t use legalzoom. Just please.

Ramzi Daklouche: There was whatever you do.

Jonathan Sparks: This is this is how worried Legalzoom is about their own malpractice. Okay. They they have a very powerful lobby. They’ve already sucked up, like, 80% of the legal market. Okay. So it’s it’s big, and it makes it very hard for guys like me to, like, shout from the rooftops and be heard, you know, because they they have so much volume, they have so much marketing and so much.

Ramzi Daklouche: Yeah, absolutely.

Jonathan Sparks: They’re growing and it’s hard to compete with that. So you know it. They want protection so bad that they tried to lobby the Georgia Congress. And they did this in all these different states to write a law that said, uh, no legal malpractice. Laws and ethics laws apply to online legal services companies such as Legalzoom.

Ramzi Daklouche: They must have a huge lobby.

Jonathan Sparks: Yeah, and they almost got it. They were one vote short. This is in like 2015. And they’re still trying, you know, like that. I mean God bless them. They’re they’re still going for it. So like if they got that law passed, you couldn’t even try to sue them for messing up your contract. Yeah. You can’t even try like, you just they just throw your case out. That’s how bad it is. I mean, like, we spend a good deal, as we should on malpractice insurance. If I mess up, there’s $1 million waiting for you. You know, like we’re ready to go. You know, we stand by our work. It’s. We put our livelihood on it. Absolutely.

Ramzi Daklouche: Yeah. Plus, you have to pay for all the insurance.

Jonathan Sparks: Yeah, and I’m happy to pay it, you know, no question. But yeah, Legalzoom does not have that. They don’t need it, you know, because they’re not a law firm.

Ramzi Daklouche: I think that’s a great advice. I think, you know, my biggest takeaways is and I’m going to keep preaching trust versus will based on the business. I think that is so important. People don’t understand for business owners. Yeah. That’s your legacy. You’re leaving and you don’t want to flush it down the toilet. Right. And then the legalzoom thing, which I really don’t understand, and I’m going to look at the, at the, you know.

Jonathan Sparks: The fine print.

Ramzi Daklouche: I’m going to read it.

Jonathan Sparks: Yeah, man. I used to do a, a BNI presentation where I would just read it. Oh, wow. And people are just rolling because it’s so bad.

Ramzi Daklouche: Yeah. I’m gonna actually, when we publish this, I’m going to make sure it’s part of it if I can find it. Okay.

Jonathan Sparks: Yeah. I’ll send you the. I’ll send it to you.

Ramzi Daklouche: So now to the most important questions of the day. Okay. You’re a musician, you play guitar and I’m going to assume you’re singing too.

Jonathan Sparks: I do.

Ramzi Daklouche: Yeah, I’m not going to make you sing, but do you want to represent? Do you want to? Manager. We can go on the voice together. It’s my dream to take people on the voice.

Jonathan Sparks: Uh, yes. Totally. Really? Yeah, I do. I do want to do that.

Ramzi Daklouche: Yeah. You know, my my guilty pleasures are AGT and The Voice. And if Claudia is listening to this, she’ll. I watch him like I get very involved.

Jonathan Sparks: Your angelic voice, Ramsey.

Ramzi Daklouche: I don’t I don’t sing. I know.

Jonathan Sparks: You do. It’s in your heart.

Ramzi Daklouche: It is.

Jonathan Sparks: It is. Let your. So what.

Ramzi Daklouche: Is your. I’m not going to do what I want to manage people doing that. What’s your favorite genre? What do you listen to or you, you know.

Jonathan Sparks: Um, I, I’m a sucker for classic rock, you know? Oh, is that right? Yeah.

Ramzi Daklouche: I think the hair kind of gave it up.

Jonathan Sparks: Yeah. I love, you know, Jimi Hendrix, Pink Floyd, you know. Yeah. Yeah.

Ramzi Daklouche: All of it. And what’s your favorite song?

Jonathan Sparks: My favorite song ever. Yeah. Gosh, I don’t even. Oh, man. I think what it is is, um, an old Dylan song. It’s, uh. I don’t even know what it’s called. It’s, um. Uh. Don’t. Oh, yeah. Don’t think twice. It’s all right.

Ramzi Daklouche: Okay.

Jonathan Sparks: Very good. Yeah, it’s like a breakup song, but it’s.

Ramzi Daklouche: It’s a breakup song.

Jonathan Sparks: It’s. He figured out how to say no in that song, and it’s so beautiful.

Ramzi Daklouche: Well, my listen across all genres, I literally do. I, you know, I listen to hip hop in the morning while I’m working out all the way to romantic at night. Yeah, for different reasons. My favorite song. And it’s because I’m a lover, not a fighter. It’s by Michael Bublé, actually. Everything.

Jonathan Sparks: Really?

Ramzi Daklouche: Yes. And it’s my wife’s favorite song, too, so. Awesome. Yeah. I cannot change it.

Jonathan Sparks: We used to play it at the end of the.

Ramzi Daklouche: I know, yeah.

Jonathan Sparks: I know, so.

Ramzi Daklouche: Very good. Well, listen, great having you on the show. Thank you.

Jonathan Sparks: Very much. Great to be here. Yeah.

Ramzi Daklouche: Thank you. Jonathan. Your website. Do you want to tell us what? Your website. Sure.

Jonathan Sparks: Yeah. It’s pretty easy to remember. It’s, uh, sparks law practice.com. There’s this guy out of Texas that owns sparks law. Law.com. Uh, I forget his first name, but his last name is sparks.

Ramzi Daklouche: Is his injury lawyer.

Jonathan Sparks: No, he’s, like 95 or something. Oh, okay. And I keep emailing him and calling him every year. I’m like, dude, sell me this website, please, because he hasn’t changed it in like 15.

Ramzi Daklouche: He’s not using it.

Jonathan Sparks: No he’s not. He’s 95. Yeah. What is he going to do? But anyway, maybe I can, like, hit up his estate, you know, go to probate court and, like, offer them. Yeah.

Ramzi Daklouche: Send them a legal zoom. I doubt.

Jonathan Sparks: He has to send them a.

Ramzi Daklouche: Legal zoom thing. All right. Fantastic.

Jonathan Sparks: Sparks law practice comm. And our phone number is (470) 268-5234. So give us a call anytime. We’re here to help. This is.

Ramzi Daklouche: Great. Thank you. Jonathan. Thank you.

Jonathan Sparks: So much. That was a.

Ramzi Daklouche: Pleasure. Knowing your personal level and pleasure talking to you in this setting. Thank you.

Jonathan Sparks: Very much. Rock on guys. Build some business.

 

About Your Host

Ramzi Daklouche is Principal at VR Business Sales. His mission is to facilitate seamless transitions for business owners looking to sell or scale. The organization’s four-decade legacy in managing transactions, from modest enterprises to extensive mergers, resonates with his expertise in mergers and acquisitions. Our collaborative approach consistently unlocks the true value of businesses, ensuring sellers’ peace of mind throughout the process.

His journey began when he left corporate world to venture into the challenging realm of entrepreneurship. After running their own business for several years and earning accolades for their dedication to service and quality, he decided to establish VR Business Sales Mergers and Acquisitions Atlanta. Their mission is to provide unmatched value through transparency, security, diversity, service, and experience.

At VR Business Sales Mergers and Acquisitions Atlanta, they empower business owners and buyers with clear, honest guidance and exceptional service throughout every step of the transaction process. While their office is based in Atlanta, they offer their services nationally and globally, embracing diversity and engaging with a broad spectrum of communities and businesses.

With decades of industry expertise, they aim to build lasting relationships based on trust and excellence, enabling their clients to achieve their business goals with confidence and peace of mind. Whether they are transitioning from owning their business or moving toward ownership, they’re here to support every step of the way, navigating the vibrant landscape of Atlanta’s business community and National & Global markets for remarkable success.

Connect with Ramzi on LinkedIn.

Tagged With: Spark Laws

Celebrating Women of Color Business Owners: How One Woman is Reshaping Construction Management

February 25, 2025 by angishields

Women in Motion
Women in Motion
Celebrating Women of Color Business Owners: How One Woman is Reshaping Construction Management
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In this episode of Women in Motion, Lee Kantor is joined by Omoné Livingston, President and CEO of O2 Engineering, Projects and Construction Management (O2EPCM). Omoné shares her journey from a passion for engineering sparked by Legos to earning advanced degrees and gaining over 32 years of industry experience. She discusses the services her firm offers, including program and construction management, and her dedication to community service through scholarships and mentorship. Omoné also talks about the importance of networking, certifications for women-owned businesses, and joining supportive organizations like WBEC-West to empower other entrepreneurs.

Omone-LivingstonOmoné O. Livingston is the Founder, President & CEO of O2EPCM, Inc. dba O2 Engineering, Projects & Construction Management incorporated on September 9, 2016.

O2EPCM is an award-winning experienced firm that provides professional, technical, consulting, management and support services in the planning, design, engineering and construction industry. O2EPCM (pronounced, O2 EPCM) provides full-service program management, project management, construction management, project controls, quality assurance/quality control (QA/QC), claims management, safety management, building information modeling (BIM), storm water pollution prevention plan (SWPPP) management, health & safety training, inspection, staffing/staff augmentation, drafting and design/engineering/construction support services to local, state, federal government agencies, utility companies and private clients.

O2EPCM employees consist of engineers, architects, and other certified professionals. O2EPCM is a certified small/diverse/woman-owed/minority/local small/community enterprise firm with locations in Los Angeles, Burbank, San Diego, Oakland and San Francisco, California.

Omoné is an experienced civil, structural and environmental engineer with over 32 years of experience in the planning, design, engineering and construction industry. Despite the challenges of being one of few African American female engineers, she started her company which is now one of the top and award-winning small businesses in Southern California. Her company is the Southern California Minority Supplier Development Council (SCMSDC) “2021 Supplier of the Year – Class II Winner” Award, a prestigious award. O2EPCM was nominated by the California Water Association (CWA) in which several of their clients are members for the Utility organization.

Recently, O2EPCM was awarded the 2023 Chevron Dorothy A. Terrell Community Impact Award, 2024 UCLA Bruin Business 100 Award, 2023 & 2024 ICIC Inner City 100 Award. She was recently awarded the 2024 NAMC Trailblazing Rising Star Award amongst other awards. O2EPCM-logo

Omoné has a Master of Science degree in civil & environmental engineering from the University of California, Los Angeles (UCLA) and a Bachelor of Science degree in civil & structural engineering from California State University, Northridge (CSUN). She holds a license in Engineer-In-Training (EIT), a Certified Construction Manager (CCM), Envision Sustainability Professional (ENV SP) and is in the process of attaining her Professional Engineering (PE) License.

Omone’s experience includes successfully starting and completing various small, medium to multi-billion-dollar projects, design, engineering, construction, estimating, project & construction management, project controls, project staffing, cost controls, schedule control, planning, oversight and recruiting of qualified staff on various projects.

Omoné is a valued board member to several industry related organizations in the region including the Construction Management Association of America (CMAA) SoCal Chapter Foundation, National Association of Minority Contractors (NAMC) SoCal Chapter and the ACE Mentor Program L.A./O.C. Chapter; Advisory Board Member for CSUN Women in Science and Engineering (WISE), CSUN Construction Management Industry Liaison Council (CM ILC) Member, City of Los Angeles Public Works Ad-Hoc Business Advisory Committee Member; Member of City Club LA, ASCE, GLAAACC, LAACC, COMTO and a life member of the Los Angeles Council of Black Professional Engineers (LACBPE). She is also a member of Caltrans District 7 Small Business Council and Caltrans Southern California Alliance Region Calmentor Committee Member.

Omoné is passionate about volunteering and giving back to the community. She ensures that her company gives local minority students scholarships/internships through O2EPCM’s scholarship/internship programs and mentoring students interested in the architectural, engineering and construction industry.

Omoné is a problem solver, teacher, planner, leader, team player, motivator, mentor, philanthropist, and a respected successful entrepreneur. She continues to receive many recognitions and awards from her peers and clients for the work she does not only in our industry, but also with her church and community.

Connect with Omoné on LinkedIn.

Music Provided by M PATH MUSIC

Transcript-iconThis transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX Studios, it’s time for Women In Motion. Brought to you by WBEC-West. Join forces. Succeed together. Now, here’s your host.

Lee Kantor: Lee Kantor here, another episode of Women In Motion and this is going to be a good one. But before we get started, it’s important to recognize our sponsor, WBEC-West. Without them, we couldn’t be sharing these important stories. Today on Women In Motion, we have Omoné Livingston. She is the Founder, President and CEO of O2EPCM, Inc., doing business as O2 Engineering, Projects and Construction Management. Welcome.

Omoné Livingston: Thank you so much. It’s such an honor to be here. Thanks for having me. I really appreciate it.

Lee Kantor: Well, I am so excited to learn what you’re up to, tell us about your firm. How are you serving folks?

Omoné Livingston: Yeah, thanks for the question. I’m just really humbled to be the Founder, President and CEO of O2 Engineering, Projects and Construction Management, O2EPCM. At O2EPCM, we provide professional technical consulting and management services in the engineering design and construction industry. We primarily provide services such as program services, program management, construction management, project controls, project management, as well as inspection services. Staff augmentation is a big part of what we do for those on-call, as-needed basis contracts, and we also support engineering and design projects. We do a lot more, but I think I can stop there.

Omoné Livingston: Now in terms of community work, that’s another passion of mine whereby we help with workforce, giving opportunities to individuals that need experiences within our industry, whether it be scholarships, internships, or just helping individuals in the community to get experience within our field of study. So, I’m very passionate about that on top of, you know, helping within the industry to build our communities, too, as well.

Lee Kantor: Can you talk a little bit about your journey? How did you get here? Have you always been in this line of work?

Omoné Livingston: I have. You know, I’m one of those rare beings where at the age of five years old, blame it on the Legos. I always say this where my parents bought me Legos. I’ve always built and always wanted to be an engineer. I did follow my dream and went to school. I actually went to Cal State University, Northridge, and got my degree in Civil Engineering and Structural Engineering. And I proceeded on to UCLA, where I got a Master’s Degree in Civil and Environmental Engineering. So, I’ve been working in this industry for over 32 years, so this is my passion. Primarily, I’ve done a lot within the field of engineering design and construction since my 32 years of service in this industry.

Lee Kantor: So, what compelled you to be an entrepreneur and start your own firm?

Omoné Livingston: Yes. I’ve always worked as like I own the company when I worked for other people. I’ve worked for major corporations, multi-billion dollar corporations as an engineer. And prior to starting my own company, I actually did help build another small company. And as a minority African-American woman who is an engineer in this industry, I saw the need that there were not enough of us that are entrepreneurs in this business, and so I took that passion and started my own.

Omoné Livingston: I literally put everything into O2EPCM when I started it. I literally started from nothing and built it to where we are. Thank God I do have individuals that are helping me with things behind the scenes. I’m not doing this alone. I do have – I call them my O2EPCM family – my staff that are just phenomenal and has been there for me since day one. So, I’m very grateful to have good people around me, good clients, too, as well. I have to give it up to our clients as well, who are supporters of O2EPCM and showing that we’re alive and well and we’re continuously being given projects to sustain us, too, as well. So, thank you for everyone that continuously support us. I’m very grateful for that.

Lee Kantor: Now, can you share any advice for other entrepreneurs maybe that are in a similar place as you, that they’re working for a larger firm and they have a dream of, hey, I can do this, maybe I can do it better, maybe I bring a different thing to the table that will stand out in the marketplace, but I’m kind of afraid to take that step. Is there any advice you can share when it comes time to saying, okay, I am going to do this on my own. I know it’s going to be difficult, but I believe I have what it takes to make this a reality.

Omoné Livingston: Definitely it is difficult, I must say, but it’s rewarding. My journey when I first started, you know, I literally did not have income for a year. It takes a lot of planning. It takes a lot of discipline. It takes a lot of believing in yourself because not everyone is going to believe in you. You have to really understand the industry and understand how things are executed on a daily basis. You know, I still go to webinars and conferences, and always staying on top of technology and educating myself how businesses have been run on a daily basis, surrounding myself with other entrepreneurs and sharing notes with them, too, as well, supporting them, too, as well.

Omoné Livingston: Because even though it seems like it’s a large industry, we all know each other, right? So, it takes a lot of discipline, especially when I did first start, I was out and about branding my company, meeting with people, writing proposals. I wrote proposals by myself, staying up all night. Literally, I’ll be out and about all day, and at night while you were sleeping, I was working, putting those proposals together. It also helps when you do have the background within the industry.

Omoné Livingston: And the networking is very powerful, too, as well. Organizations like WBEC-West helps a lot. You know, they have a lot of programs that help small businesses. It’s always good to attend those sessions and webinars, utilize the resources that we do have. The WBEC-West, the SBA, the SBDC, the PACE, I mean, there’s so many different organizations that are out there and resources that have been put in place to help small businesses, and I did utilize all of them.

Omoné Livingston: I usually tell people that, you know, when I started my business, I didn’t pay for anything. I literally utilized these businesses to help support me in organizing my company. And I usually tell people when they say, how did you start? I say go to SBDC. I say go to WBEC-West. Go to all those resources because they’re very, very valuable to each and every one of us small business owners.

Lee Kantor: And it seems like the communities that you serve and are involved with, you’re getting recognized for leadership and a lot of other things. Can you talk a little bit about being awarded so much recognition over the years for the work that you’re doing? That’s very impressive.

Omoné Livingston: Thank you. It’s very honorable. I’m humbled. Like I said, having a passion for what I do. I’m very passionate about engineering, construction, design. This is my passion. Most importantly for me, I’m very passionate about helping other people. I’m helping other people and helping other small businesses because I like to do it. I feel so good about it.

Omoné Livingston: And I’m not thinking of winning any awards. And I just do these things because I have the passion to do it, and I just enjoy seeing other people succeed. I really do enjoy that. I love if I can see everyone accomplish their goals, it’s something that just gives me great pleasure, you know, celebrating other people’s success.

Omoné Livingston: So, when I’m doing what I’m doing out in the community, being involved with different organizations, volunteering my time and even money, too, as well. All the scholarships that we do give, O2EPCM, we give a lot of scholarships to students, underrepresented students that are in the industry. I mentor students, too, as well. I help with mentoring other small businesses, too, as well, guiding them through as I’m still being mentored, too, as well, and O2EPCM is still being mentored.

Omoné Livingston: So, I’m very, very humbled and honored to receive the accolades that we’re receiving, and I’m just very grateful for all of it. But I’m doing this work, because I have great passion for what I do, and I just want to see everyone succeed in whatever they put their minds to.

Lee Kantor: So, who is the ideal customer for you? What kind of situation are they in where they should contact you or somebody on your team?

Omoné Livingston: Yes, definitely. So, my email address is O-M-O-N-E-O@o2epcm.com. My cell number is 213-267-8284. Our office number is 213-267-8800. Our customers ranges from – I mean, the industries that we’re actually partaking in includes airports, transportation, water, wastewater, infrastructures, schools, environmental types of projects, too, as well. We’re involved with ports. We’re involved in a lot. Utilities, I cannot forget that either. So, as you can see our client ranges from small to large. I always say we do not discriminate. We will accept opportunities that do come our way.

Omoné Livingston: We are small. We are a certified small business, women business, disadvantaged business. We’re also WOSB, which is Women-Owned Small Business. We have a local business enterprise certified and a community business enterprise. I usually say we have all the BEs, and we’re always partnering with both small, medium, and large organizations and also with agencies, too, as well.

Omoné Livingston: So, yes, I can be reached once again at 213-267-8284 or my email address at O-M-O-N-E-O@o2epcm.com. You know, I’d be remiss if I don’t say this, a lot of people tend to say, “O2, what does that stand for?” O2 is actually my initials. I was double O, O2, Omoné Oshamige before I was Omoné Livingston. So, the double O, O2 are my initials. And usually we do say that also stands for oxygen, as O2EPCM, we bring the oxygen into your projects and we breathe air and oxygen into the projects that we’re involved with. So, there you have it.

Lee Kantor: And then, the website is the letter O-the number two-E-P-C-M.com.

Omoné Livingston: That’s right, www.o2epcm.com.

Lee Kantor: Now, before we wrap up, you mentioned a little bit about WBEC-West, but do you have any advice for an entrepreneur or a woman-owned business out there if they’re considering joining WBEC-West community, how would you recommend, first, should they do it, and what would they have to do to get the most out of their membership?

Omoné Livingston: A 110 percent you should join and become a member of WBEC-West. Not just only that, certify. O2EPCM is a certified WBE firm. I would highly encourage it, not just the WBE, but also the WOSB, which is Women-Owned Small Business. WBEC-West has been really awesome and very valuable in helping with growth of organizations like O2EPCM.

Omoné Livingston: A lot of this projects will not include a small business if they do not have the goals. Having the goals of the DBEs and the SBEs are pretty prominent on contracts, but they also watch for who are the women-owned firms, too, as well, and minority-owned firms, too, as well. So, certifying yourselves, certifying your firms is very valuable towards the growth of any organization.

Omoné Livingston: So, WBEC-West, I would highly encourage everyone to get involved with WBEC-West, to also certify as a WBE and a WOSB. And also utilize the resources and the webinars, get engaged, get involved with all of that. It would help tremendously, I guarantee you that.

Lee Kantor: Well, congratulations on all the success. And thank you so much for sharing your story today. You’re doing such important work and we appreciate you.

Omoné Livingston: Thank you, Lee, so much. I really appreciate this opportunity to be on this podcast. And I’m very grateful for not just you, Lee, but also WBEC-West and Ella. I have to mention Ella, too, as well. Thank you all so much and please continuously support O2EPCM. We are very grateful for the continued support and look forward to not only continuously working with WBEC-West, but also others, too, as well. And please reach out to me if you would like to work with us as we want to work with everyone. Thank you again so much and stay blessed.

Lee Kantor: All right. This is Lee Kantor, we’ll see you all next time on Women In Motion.

 

Tagged With: O2EPCM

Craig Sekowski and Ralph Pasquariello with The Tech Collective

February 25, 2025 by angishields

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Greater Perimeter Business Radio
Craig Sekowski and Ralph Pasquariello with The Tech Collective
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Craig-SekowskiCraig Sekowski is a seasoned executive with 25+ years of experience in IT, Insurance, and FinTech. He leads The Tech Collective, optimizing digital optimizations for major clients.

His strategic collaboration with corporate CIOs, CFOs, and CISOs drives industry innovation, product delivery, and key partnerships with companies like Fiserv, Truist, AIG, TIAA, Home Depot, AT&T, and Carrier.

He has presented Cyber solutions to the US Secret Service at the Atlanta Cyber Fraud Task Force and has served on several technology boards.

Connect with Craig on LinkedIn.

Ralph-PasquarielloRalph Pasquariello, Sr Partner, Cyber Liability Insurance Consultant at The Tech Collective, home of the CARE-Report.

Connect with Ralph on LinkedIn.

 

Transcript-iconThis transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: Broadcasting live from the greater perimeter. It’s time for greater perimeter business radio. Now, here’s your host.

Lee Kantor: This episode of Greater Perimeter Business Radio is brought to you by Mirability with their new compliance exo service taking you from IT risk to IT reward. Now here’s your host, EriK Boemanns.

Erik Boemanns: I was recently reading about a small drink manufacturer who was bottling. Who’s bottling vendor made a mistake. After shipping the cans. Now sitting in a warehouse, the cans began to explode. They lost $1.5 million in inventory. They had $500,000 in insurance plus some supplemental policies. It was nowhere near enough to cover their loss. So a large company might have shrugged this off, but a company that was just starting it was devastating and almost ended them. That’s easy to comprehend. That idea of a real world loss where there’s product. But when we shift gears to cyber, it gets a little bit more abstract. It’s a little bit harder to understand. $1 million of coverage sounds like a lot. So my guest today, Craig and Ralph of Tech Collective, helped translate this very real risk that cyber does bring to our business into real world examples. For example, they shared with me an example of a concrete company that initially was hesitant to have any insurance at all, got hit by a cyber or a ransom attack, was basically out of commission for almost six months. Um, just due to that. So maybe Craig or Ralph, do you want to expand on a little bit in that story on what happened?

Ralph Pasquariello : Sure. Um, you know, selling cyber insurance, Eric, as I did for 15 years, one of the actually early adopters to cyber insurance here in Atlanta. So it was a hard sell at first, you know, and, and several of my companies, Midsize or small size. Just, you know, said, hey, we don’t need it. And as you indicated, one of the stories was one of my concrete companies that we insured. And they were, you know, I actually had two. One was a concrete company that was down for quite a bit, and the other one was another large company that, um, paid us a lot of money for premiums for their insurance policies. But when I offered them a cyber policy, they said, well, we really don’t need that. We’re, you know, we’re a construction company. And as you know, you know, three months later, they got a major attack. It was a malware attack, ransom attack. And the owner called me and said, hey, we have blue screens here. We don’t what is a Bitcoin? They want $25,000. And I said, well, I’ll show you how to get bitcoin. But if you had bought $1 million policy, which at the time was, you know, 15 years ago was was kind of a radical, people were like, wow, that’s a lot of money. Like you indicated. Yeah. Um, I said you were to spend $3,000 on the policy, and it would have covered the $25,000 fine and the ransom and all that fun stuff. So, um, but it’s, you know, it’s just nowadays it’s not as hard a sell, but with the small businesses, it still is. It’s amazing that only 40% of small businesses actually have cyber insurance policies, which is crazy. So yeah.

Erik Boemanns: So I know we still drove right into a story. So maybe we take a step back. Um, I’d love to hear a little bit about your own backgrounds and, and The Tech Collective, what it does.

Ralph Pasquariello : Right. Well, about a year and a half ago, I joined The Tech Collective from a previous job. You know, I was with cyber, I did cyber insurance for 15 years and, um, decided to jump into it full time and to kind of help or we created something new. Um, Craig and I and Jim called the care report and it basically benchmarks Companies and lets them know what their exposure looks like, what their risk looks like, and then they can adjust their insurance policies and their security as, you know, as needed. So it was it was something that was really, really needed for for many, many years. I just said, there’s something missing here and we can dive into that a little bit more. But, you know, Craig and I and Jim came up with something in seven months ago. We launched the website for care Report.com, and in the last seven months, the growth has been incredible and we’ve been blessed. So. And I’ll let, uh, my CEO here speak. Go ahead.

Craig Sekowski: And I’m Craig. Um, so The Tech Collective, we are technology focused service providers and we help businesses with tailored IT needs, whether it be cyber insurance assessments could be strategic advisement, cybersecurity or just your basic infrastructure, but we’ve got two different divisions of our platform. And as Ralph was mentioning, our latest and greatest growth is the key report really helping identify both cybersecurity risks and also the cyber insurance side of the house, making sure that you have the correct policies being put in place for protection.

Erik Boemanns: Gotcha. Yeah. And, um, so you began offering the report you said seven months ago.

Ralph Pasquariello : Uh, we launched the website. Yes. On, uh, uh, August 5th, I believe it was of last year. And since then, well, we’ve I don’t know how many. Um, we’ve done a lot of interviews, a lot of podcasts. We’ve we’ve spoken at so many events. Um, and as you know, Eric, we we did the, uh, the Secret Service launch, the Secret Service, the cyber event here in Atlanta back in June. And that was at the Mercedes-Benz Conference Center. And that was just quite an honor to do that, especially when we were less than a year old. So yeah, it’s been quite a ride. It is.

Erik Boemanns: Absolutely. So I’m curious if kind of what prompted you to launch the report, was it stories like the one with the construction company or other companies that maybe had gaps in their cybersecurity?

Ralph Pasquariello : Well, yeah.

Craig Sekowski: I think I think the story is, you know, I met Ralph some years back and we had similar conversations from different spectrums of the conversation, and the conversation was really broken. Um, CEOs, CEOs, CFOs, CISOs all speak a different language. And we were looking at cybersecurity. On one side, Ralph was mentioning the insurance and lack of from the cyber insurance. And we said, we’ve got to connect those two and be a conduit for that program. So we figured we would solve something. We don’t like to stand still. So being part of the environment we are, we wanted to come up with a program that would really benefit, um, somebody, you know, I’ve sat in the C level seat and know the importance of that. And best effort isn’t good enough.

Ralph Pasquariello : It’s hard to make an impact when you’re selling insurance. You know, when you’re presenting and writing insurance. But from a consultation point of view that I’m doing now, that we’re doing now, when we go in and you speak with the CFO and every single time, um, their insurance is wrong with cyber insurance. You know, when I ask a CFO, why do you have a $5 million limit? And they say, well, because we need to be in compliance. And I say, with what? With a contract. Every single time. Eric, that is their answer. And I said, well, look, you know, if your building is worth $500 million, why would you insure it for 100 million? This because to be in compliance with what? The homeowner’s association or whatever, you know. So, um, so when we took a deeper dive into that and we did an analysis and actually, you know, I would do a whiteboard and say, look, the most The thing that’s going to hurt you the most is downtime, right? So if you get hacked and you’re down for 30 days, what does that cost? Right. And the CFO would look at me like I’m crazy, saying, why would we be down for 30 days? And I said, well, you know, we’d pay this and we’d get back up and running. I said, no, no, no, you don’t get it. You know, and there’s so many as you know, there’s so many more cost involved, you know. And so when we run the report for them today and the analytics and all the algorithms that we have with three major, uh, partners that we have and the numbers come back, the benchmarking is right. Spot on. And it always takes them by surprise. But they realize now look, we have a $10 million policy. We really need 30. Um, that’s a big gap.

Craig Sekowski: Well, the other gap that we we fulfill, it’s, as I was saying before, everybody has a different, different definition of compliance, right. Cfos are looking at their contracts saying, I’m in compliance with the contract needs. Well, that’s only one slice of the pie. And now we talk to CISOs and CIOs, and they bring in like health care. Talking about HIPAA or PCI requirements. Are those also being addressed and covered. And we bring that into the benchmarking and the risk quantification and measure those against really what they need. So again, that brings up a different conversation and fulfillment.

Erik Boemanns: Yeah. Well I think it’s interesting too. You’re talking about compliance with a customer contract. The customer put that in there. Because if something bad happens that might be what they’re expecting to get from you. Which if that’s all your policy is, then what’s left over for you and getting back up and running.

Ralph Pasquariello : So I think it’s kind of reverse third party damages. Right. So and, and I also insist that when, when people write their insurance that they do a check on their suppliers and their clients, right, for third party damages, but to make sure that they have enough insurance in case something happens.

Ralph Pasquariello : So yeah.

Ralph Pasquariello : It’s a big step.

Erik Boemanns: Absolutely.

Erik Boemanns: So I am curious, um, what does the care report help with? How does that actually help a business understand where they’re at with those gaps that we’ve been talking about?

Ralph Pasquariello : Well, like Craig mentioned, we do analysis on both sides. We do the cyber analysis for liability. So we do a risk quantification when it comes to financial how is it going to hurt. And we benchmark you. And then on the security side we also do a benchmark saying look if all of your peers have x, y, z for security and you’re deficient in that, why is that? We need to bring you up to current standards. Um, and Craig can talk about this a little bit, but, you know, we we speak to so many CISOs too, and a lot of them are locked in to their environment, you know, and they live in a bubble. So they really don’t know what a lot of the outside threats are. And that’s the outside look that we take. You can expound on that You.

Craig Sekowski: Have a broad lens. And that’s why we partnered with three different groups that fetus information and vice versa. And it’s a broader lens from risk mitigation. Taking a look at what they have from an outside in type of exposure that they might not even be privy to. And we also look at industry like for like what are your peers doing? What are their exposures. And I think the largest part is really looking at some of the history and the new things that are coming up. We also partner with different agencies that feed us information. We find that, um, many companies are ill prepared for their incident response. What do you do? It’s not a matter of of if you’re going to get it. It’s really when.

Speaker6: Yeah.

Erik Boemanns: So makes sense that some analysis and benchmarking. I’m curious maybe if some success stories that you’ve had where people have, having gone through the care board, realize that they have the gap, they got that coverage. And then kind of where did that go for them?

Speaker6: Yeah.

Ralph Pasquariello : Well we have several. One is a manufacturer, large manufacturer. Actually we have one in Detroit, but there’s one in Atlanta too, that we dealt with. And when we went in, they had a $3 million policy. And they’re doing about 600 million in revenue per year. And I just I, you know, I couldn’t believe that the the numbers were so low. And I said, well, why. Again, it was a contract. Um, after we got through with them, they had a $15 million cyber policy from their broker. And we work with the broker. That’s another thing. We don’t sell insurance. You know, we are we’re friendly, you know, we’re consultation only and dealing with not only the client, but their insurance broker and their security people, their MSPs. You know, we’re a friend to them because we are now validating what they need. Right. And from a different perspective, totally. We’re an outsider. But it seemed to have more value when it comes from us than from their insurance broker. Right. Sure. They said the insurance broker? Yeah. You’re just trying to sell me more insurance. And I used to hear that all the time. Um, and I’m not. You know, my job as an insurance guy is to keep you in business. You know, when the proverbial. You know, when the crap hits the fan and it costs $10 million and you only have a $3 million policy. Who’s going to be who’s who’s to blame? Right. And I always say that to CFOs. Whose fault is it? You know, if you’re wrong, is it my fault or is it your fault? And we don’t we don’t want to play that game. We want to just look, here’s what you need. It’s your choice whether you go that route or not. Right? But this is what you need. So does that make sense?

Erik Boemanns: Yeah, absolutely.

Erik Boemanns: Well, and I think you brought up earlier like the idea of if you under insure a property because it’s what the HOA requires, right. I wonder too, if a lot of people maybe don’t understand the risk and or the value that they really should be ensuring. Right? It’s it’s easy to say, oh, $3 million of coverage. Great. But to your point, if it’s a $300 million business, are they even thinking about that problem the right way?

Craig Sekowski: Well, the extra risk tiles that are included in our report, I think, accentuate that. And I think that exposes some of the needs that they might not even look at and saying, oh, I didn’t even think of this. And we’ve been in business for X amount of years. So that extra benefit and again to reframe, we work for the client. So we’re that extra arm or extension of the client. And I think that’s the largest value that the client receives.

Erik Boemanns: Yeah I’m curious how many people come to you thinking that they’re going to save money on their cyber security insurance after.

Ralph Pasquariello : Well, they cannot. They excuse me, they actually can because, um, we like Craig, always talks about we go back to the beginning where the applications who filled out the these cyber applications in order to get the insurance right. So maybe that was filled out wrong. If we go back and we fill that out properly, right. It can reflect a better premium on your insurance. And we’ve had that happen a couple of times.

Craig Sekowski: We had a university that was putting in the CMC and some of the other security benefits. They didn’t list anything on their application and they saw their premium kind of just rising. And it wasn’t, you know, dramatically. But we looked at the application, we were doing the cure. And part of that benchmarking was missing some of those gaps. We said, why aren’t you identifying that? Let’s make it part of the roadmap. And when they return that application and we like to call it oven ready or fully baked, um, the underwriter gave them additional considerations and they lowered the premium. And actually they were able to gain excess liability limits for next to nothing. So it really benefited the program.

Erik Boemanns: So a company can find out not only are they underinsured and maybe need to change the coverage, but also like you just said, that they’re incorrectly covered or at a higher premium than they should have been. So the the net can be a positive.

Craig Sekowski: Absolutely. And we worked in their insurance agent really appreciated the extra guidance that we provided from that report.

Ralph Pasquariello : And the other thing is you mentioned insurance brokers, a lot of them. And God, I’m going to say over 95% of them don’t have the expertise when it comes to cyber insurance. And the good thing is we hold their hand on that application process. So we review those applications. And this is what differentiates us from a lot of people that are writing insurance and pushing these programs. Um, we look at those applications, we help them fill it out properly. We’re looking at the previous policies, what they had in place. We’re scrubbing that where the where are the gaps? Where are the exclusions? Where are your deficiencies in the policy? You know, you may have a really I always say to Eric, you might have a really good policy, but you’re with the wrong carrier.

Erik Boemanns: Sure.

Ralph Pasquariello : You know, you should, you shouldn’t be with that carrier for what you do. So this again the consultation version or application what we provide. Um we’re not looking to switch things around, but if it’s broken and it needs to be amended, you got to you have to do it.

Erik Boemanns: Yep.

Erik Boemanns: And as you talk about the cybersecurity insurance applications, I’ve helped my employers and companies and clients with that as well. And every year there’s a new page because the threats keep changing and the insurance providers keep realizing, oh, you should have had this in place and we wouldn’t have had to pay out a claim. And so they pushed that back into the requirements. Right? So that’s an evolving the products themselves are evolving. I’m curious if you see any other emerging trends in cybersecurity insurance.

Ralph Pasquariello : So the level of security needed now in order to get a cyber insurance policy has been upgraded quite a bit. You know, years ago they didn’t even talk about MFA, you know, multi-factor, um, and now the actual, The actual applications that you have to fill out are 10 to 15 pages long. There is now a malware application that you have to fill out a ransomware application to factor. So there’s there’s like four applications that you need to fill out now in order to get cyber insurance. And that’s good because for a long time, the insurance carriers were way behind when it came to security. What’s needed. But I think after they get, you know, so many losses over the years, they’ve finally stepped up. And we’ve seen a lot of that. Greg.

Craig Sekowski: Absolutely. I think the the best part of what we’re providing, and, Eric, especially for your type of services as well, I think it’s a conduit for IT strategy, roadmap. And I think that builds a stronger roadmap. And it also makes the CFO find it’s more economically reasonable to find out what their strategy is going to be for not just short term, but long term. And they might be able to add that benefit of growth or some other productive things that they can add into their, um, their offerings.

Erik Boemanns: Um, so you mentioned MFA and multi-factor authentication. Right. The whole I need to have my cell phone and my password to log in concept. Right. Um, I kind of correlate that with on the car safety side if I have airbags required now, but if I have collision avoidance or if I have an alarm system, my car insurance premiums go down too, because now my car is safer or the the claims that may be lower. Um, so are there things besides MFA which is now a requirement to get insurance effectively? Are there other things that companies should be thinking about doing to help lower their risk? And that then translates to, you know.

Craig Sekowski: We also work with third parties and for training. I can’t tell you how important training is and awareness. Um, we had somebody years ago. I was part of a fintech company and we were doing training. We finished our quarterly training and we were about to release a product. Excuse me. Our CTO was moving very quickly, and you were talking about MFA and phishing attacks and things like that. We were doing requests for approvals and he actually clicked on something he should not have, and unbeknownst to him, got into that trap, reported it very quickly. We got our council involved and we called a town hall meeting. And it was it was actually fun. But he said somebody clicked on something that they should not have clicked on. And everybody’s looking in the audience looking around, and he goes, it was me. So being a little humble, he explained what that was and he said, if I had just followed our training principles over and over and over, we could have avoided that one UN error. And they they got through it. But still, I think training is also a key part.

Erik Boemanns: Yeah, that’s for sure.

Ralph Pasquariello : And that brings up a point. Um, one of our, one of my clients years ago, uh, and we talk about security, but, you know, you can have the greatest security in the world. But if you know it’s like your house, you know, you lock all the windows, but you leave the front door wide open. Right. And I’m going to use some acronyms, but people love it when I do that. But Bec is business email compromise. And and that’s something everyone should know about. And the reason why is that leads to so many other things. Um, you know, when the criminal is in your network or the average right now is almost 200 days before they are before you figure out they’re in there. Right? Um, they’ve done so much damage. And then when they leave, they always shut the door and they always, you know, give you a nice, you know, malware ransom attack, you know, but the thing that that leads to that I wanted to talk about, that happened to one of our clients is an invoice manipulation. And that’s a big component right now of cybercrime. And for those of you listening that don’t know what that is, um, when the criminal is in your email system, he controls a lot of things inbound, outbound.

Ralph Pasquariello : And they take an invoice that’s an actual invoice of one of your clients, and they change the routing instructions. What happens after that is your money goes not to your client, or the client’s money doesn’t go to you, but it goes to a third party. And and it’s a it’s a crime, right. But a lot of times people don’t pick up on that. And if they do pick up on it, when they return the email and say, hey, Eric, I noticed you changed your routing instructions. Well guess what? Eric responds to you, but it’s not Eric, it’s the criminal. And he said, yeah, yeah, yes, we did change the routing instructions. I’m glad you noticed that. Pay us the money. So I had that happen to one of our clients. It was $600,000 payment, and 30 days later they invoiced him for another payment and another $600,000 went out. And the client realized that after, you know, 45 days said, hey, Eric, you haven’t paid us. And and Eric said, yeah, I paid you both. Both of those invoices I paid and the money was gone.

Craig Sekowski: I guess the question is, is Alice listening?

Erik Boemanns: I had very similar where a client, um, their email got compromised, so they emailed everybody on their contact list. Got emailed, including me, and it was one of those. It was a fake invoice. Had I clicked on it, I also would have been compromised and it would have perpetuated. But yeah, I replied back and said, hey, I think your account is compromised. Well, the hacker had control of her account and so immediately I go back. No, it’s not compromised. It’s everything’s fine here.

Erik Boemanns: And it was wonderful. So fortunately, I then called their IT department and said, you need to go check this out, but um, but yeah, if, if they had used slightly different language and if I hadn’t been paying a little bit more attention, I would have not. I would have believed the email that came back.

Craig Sekowski: Bad actors are definitely improving every day.

Erik Boemanns: Exactly.

Ralph Pasquariello : It’s big business.

Erik Boemanns: Yep.

Ralph Pasquariello : Huge business.

Ralph Pasquariello : And now with AI, I mean, this is who knows? Who knows where we’re going, right? It’s going to get tougher.

Erik Boemanns: Yeah. The little language issues. We had another one where a person was impersonating a new vendor saying, look at the email thread. This already got approved by your vice president to pay. The mistake they made, though, was they were sending it to a Canadian office and they talked about us IRS forms. The new ChatGPT would have probably known better and written that email slightly more believable, right? So yeah.

Ralph Pasquariello : Beware.

Erik Boemanns: Yep.

Erik Boemanns: Anything else from a best practices that people should be thinking about?

Craig Sekowski: Looking and tracking I think is, is companies are streamlining some of their, their finances and allowing people to bring in their own devices. It’s another method you want to make sure that you can wipe those devices remotely. You want to practice that event. You want to have a plan put in place. That’s another low hanging fruit that people really should face or pay attention to. Mhm.

Ralph Pasquariello : And I would say, um, we we’ve been engaging with so many CISOs lately. We’ve, was spoken at many CISO groups and organizations. Um, there’s a great article that I that I posted the other day, and it’s this is referring to the insurance portion of what we do, and it’s who should be in the room when you’re buying cyber insurance. And now it talks about the CFO and the CISO. For years I never I never saw a CISO for years, you know, 15 years. And now they are really encouraging that both of those people need to communicate and need to be in the room just alone for the the quantification, for the risk, you know, the, the the CISO is aware of that, but the CFO has his head in the sand. He’s trying to make money for the company. That’s his job. And not to cross over the line and find out, you know, exactly what the threats are, which he should, though, because it is his job. So, um, so that that’s my recommendation to, you know, have better communication. The CISO and the CFO bring that together.

Speaker6: Absolutely. Yeah.

Erik Boemanns: So I know we’ve only just barely skimmed the surface of a very deep topic, but I want to make sure, too, that we’ve had a chance to anything else about The Tech Collective or the report that you want to make sure you have a.

Ralph Pasquariello : Do we have another two hours?

Erik Boemanns: Exactly. Yeah. Yeah.

Craig Sekowski: No, I think somebody always asked me, when do we get engaged today. Right. There is no right time. Today is the right time to to get engaged. You don’t need to take a look at renewals. Yeah. Look at things today. Just like bringing in a virtual CISO. When is the right time to get started.

Ralph Pasquariello : That’s a great point. Craig. We were dealing with the university and they were like, well, our renewal is in September, so we’ll increase our limits then in September. I said, what, you know, if there’s a firestorm going on in the neighborhood, you know, it’s best to put in sprinklers now, you know. So yeah. Don’t wait. That’s a you know, and we’re not making more revenue on that. We’re not selling the insurance. But you know what? Don’t wait. Protect yourself. You know, we always say, what if you’re wrong, you know?

Erik Boemanns: Exactly.

Craig Sekowski: We tell people I’d rather you sleep well at night, knowing that we can help you. Rather than what if you’re wrong and not know, right?

Erik Boemanns: So if today is the right day to engage, how do they reach out to you? How do they find more information?

Craig Sekowski: Well, we’ve got a website you can visit. It’s very friendly website. It entails everything that we can benefit from or the client can benefit from. It’s called care Dash Report.com. And it has our contact information out there. You can put your contact information out there. We’ll have somebody return phone call. And hey, conversations are complimentary. There’s no charge for talking and discussing.

Erik Boemanns: Right? I know we’ve hit on a lot of great nuggets for people to to think about to digest, but maybe what is that one thing that you want to make sure people take home today.

Ralph Pasquariello : Let’s call Craig.

Craig Sekowski: Yeah. Start today.

Erik Boemanns: Exactly.

Craig Sekowski: Let’s start the conversation.

Erik Boemanns: Yeah.

Ralph Pasquariello : You know what? Just don’t gamble. I posted something the other day, and I said, don’t gamble. And, um, if you’re not sure about anything, double check. You know, ask an expert. You know, I don’t do my own finances. You know, I, I leave that to my my money manager, you know, because I was investing in things that didn’t make any sense. So don’t gamble. You know, trust an expert.

Erik Boemanns: Yeah.

Erik Boemanns: The risk is real, right?

Ralph Pasquariello : Yes, it is.

Craig Sekowski: Very much so, yeah.

Erik Boemanns: Well, Ralph Craig, I appreciate you coming out today. Thanks for sharing about the care report, The Tech Collective, and kind of giving us all something to maybe not sleep as well tonight, but once we talk to you, sleep better tomorrow.

Ralph Pasquariello : Thanks, Eric. Love it.

Craig Sekowski: Thank you. Thank you Eric.

 

 

About Your Host

Erik-BoemannsErik Boemanns is a technology executive and lawyer. His background covers many aspects of technology, from infrastructure to software development.

He combines this with a “second career” as a lawyer into a world of cybersecurity, governance, risk, compliance, and privacy (GRC-P).

His time in a variety of companies, industries, and careers brings a unique perspective on leadership, helping, technology problem solving and implementing compliance.

Connect with Erik on LinkedIn, Substack and Medium.

BRX Pro Tip: Generalist to Specialist

February 25, 2025 by angishields

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Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, what have you learned about navigating the journey from generalist to specialist?

Lee Kantor: Yeah, I think that when anybody is starting a business or starting a venture of any kind, at first you’re kind of drawn to generalists. You’re looking for that jack of all trades, the person that can suit up and do whatever needs to be done at any moment, the person that’s super flexible in their thinking, they can adjust to whatever needs that the company needs at that moment, and then they do a good job in that, in whatever that task is.

Lee Kantor: But as you start kind of growing and you start maturing, you realize, I know what some of these levers that I got to pull are every day. And so at that point, I need less generalists, and I need more ninjas and specialists that are great at those tasks and they can pull those levers the most efficiently and the most successfully.

Lee Kantor: So people – so I got to find these people who are great at these specific tasks that I know I need to be done. And as you grow, you begin to think, okay, what are these tasks in my business that I need specialists for? And you just start delegating those tasks to specialists. And instead of generalists of somebody that’s doing multiple tasks, you find a person that’s great at one task that needs to be done and hire them to be great at that task, and you’ll see that your growth will increase dramatically because now you can start finding A players for those tasks that you had been relying on B or C players who are great at lots of things but maybe aren’t an A player in that one specific task that you know you need to be done right.

BRX Pro Tip: Sales Tip

February 24, 2025 by angishields

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Stone Payton:Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, what’s the sales tip of the day?

Lee Kantor: The sales tip of the day is to never give an unprompted discount at the first hint of reluctance from your prospect. I see so many times and I hear stories so many times of people, their first move is always to lower the price. That’s just not going to work in today’s world, especially if you’re in professional services.

Lee Kantor: If you’re in a situation where you don’t need lots of clients and you’re looking ultimately for these best fit clients, you got to remember best fit clients are happy to pay you what you’re worth because they are getting so much value from you. So, when they’re getting so much value from you, the price isn’t really the issue.

Lee Kantor: If you’re having to use direct response T.V. sales techniques like offering lower and lower prices, and that’s not all sales pitches to sell, then you’re really not looking for best fit clients. You’re just trying to sell to anybody. And you’re not really, you know, kind of doing the pre-work needed to identify that best fit client. Listen to them and recommend a solution that’s going to help them get the outcome they desire.

Executive and Leadership Coach Lauren Berlin

February 21, 2025 by angishields

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Lauren-BerlinLauren Berlin is an executive coach specializing in guiding individuals, particularly parents, through life’s transitions with clarity and resilience. She brings a calm confidence and warm approachability to her coaching practice, offering insightful perspectives and practical strategies for personal and professional growth.

As a certified Hudson Coach and an Associate Certified Coach (ACC) with the International Coaching Federation, Lauren draws on over two decades of experience in education, psychology, and human behavior. Her background includes extensive work in K-12 public education, from special education teacher to high school principal, giving her a deep understanding of leadership, learning, and the challenges of change.

With a Master’s degree in School and Educational Psychology and as a Board Certified Behavior Analyst (BCBA), Lauren offers a unique perspective on human development and behavior. She is passionate about helping her clients embrace their authentic selves, achieve their goals, and create lives filled with joy and purpose.

When she’s not coaching, you can find Lauren exploring new culinary creations in her kitchen, planning her next travel adventure, or diving into the latest thriller novel book or personal growth podcast.

Connect with Lauren on LinkedIn.

What You’ll Learn in This Episode

  • What led Lauren to become a coach
  • Common misconceptions people have about Executive and Leadership Development coaching and what the reality is
  • Lauren’s unique approach to coaching
  • Lauren’s ideal client and the results they can expect to see working with her

 

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for High Velocity Radio.

Stone Payton: Welcome to the High Velocity Radio show, where we celebrate top performers producing better results in less time. Stone Payton here with you this afternoon. Please join me in welcoming to the broadcast with Lauren Berlin Coaching and Consulting the lady herself, Ms. Lauren Berlin, how are you?

Lauren Berlin: Hi Stone, I’m doing well. Thank you so much for having me today. Well, I.

Stone Payton: Have really been looking forward to this conversation. Tons to talk about. I’m thinking of good place to start would be mission. Purpose. What are you really out there trying to do for folks with your practice?

Lauren Berlin: Yeah. You know, I my origin story really starts in a pool. And I grew up a competitive swimmer and, you know, lived a first hand experience about how a coach can entirely change a trajectory for an athlete, for better or for worse. And that contrast is something that really stuck with me as a coach now, not for athletes, but for, you know, parents, for leaders, for executives. Um, it’s really about making sure that people can take themselves to that next level. Um, you can’t see the the label of the jar that you’re inside of, right. And so coaching is about getting that outside perspective. I really want people to be able to live into their full potential. And that is what a great coach does. Um, helping them reach those places they can’t reach alone. So that’s why I do this work.

Stone Payton: So what was it like in the early days, like the transition from what you were doing before to being a professional coach? It had to be, I would think, a little bit intimidating, a little bit scary, but maybe not for for an athlete, I don’t know.

Lauren Berlin: Uh, no. It’s scary every day. Um, and I’m still very much I, you know, I think I approach life as a curious beginner. Um, I think that’s just sort of the nature of who I am. Um, my background is in public education. That’s where I started my career and really believe that we’re all lifelong learners. And there’s always something more to be curious about. Um, that’s how we improve every day. And so, um, you know, I don’t I’m not sure if there’s ever a day I don’t feel like a beginner at something. Um, and I’m here for that. Like, I really like to embrace that mindset. Um, it really creates an opportunity for growth. Um, and so that’s something that I really embrace in my own life. Um, as a parent for my kids, um, and then also for the clients that I work with.

Stone Payton: So what are you finding the most rewarding? What’s the most fun about it these days for you.

Lauren Berlin: Oh, um, I mean, it’s pretty easy, right? When I there. That question is, um, when I’m working with a client and they have that moment where they’ve really put the pieces together about, you know, a challenge that they had, why they felt stuck somewhere. And, I mean, you can you can see it in their eyes, stone like, they start to like they literally like light up and like, I can I swear in person or through the zoom, I can see their eyes start to sparkle. And as a coach, like that moment where you can see, like they’re leaving this session in a totally different place than they entered, and they have clarity about something really important for them. I mean, that is that’s the moment, and that’s what just keeps me coming back for more as a coach.

Stone Payton: So I’m trying to envision the level of trust that you must have to endure in this relationship pretty quickly. On to be of any real service. Is that something that came natural to you, or is there are there operational disciplines and tactics and mechanics to build trust? But I got to believe for to sit down with a coach and open up enough to really be helped, you got to really trust the coach. Yeah.

Lauren Berlin: Totally. I mean, trust is the foundation for any good work in progress. Um, your question sort of makes me think of, of two things. One, a question I get asked a lot, which is how do you, like, know if you’re considering working with a coach? How do you find a coach? Um, and it’s really because the trust starts there, right? It’s in feeling like this coach is going to they’re going to get me. Maybe they’ve been where I’ve been before, or maybe I just feel like a sense of connection with this person. Um, one thing, you didn’t ask me this, but I’m going to share it anyway. That I really recommend to people is if you’re considering starting to work with a coach, go out and interview them, right? Ask for discovery calls or for chemistry calls. Every coach I know will do that. We do them for free because we we want to be a fit for you, right? It’s like just because you’re a size seven shoe doesn’t mean that they’re all going to feel good on your feet because they’re your size, right? They might not be your style, they might not be the right color. And so it’s really the same with a coach.

Lauren Berlin: You want to find somebody who is going to be a good fit for you. And that’s a that could be about vibe, about feel, about communication style. So part of the trust is in, in really starting with the right client and with the right coach. Um, and from there, you know, I, my clients like to, to do the big work, to do the deep work, you have to get really vulnerable. And so you build trust through through really listening. Um, I do a lot less talking when I’m with my clients that I am right now. Um, and so it’s a lot of listening and really for the purpose of seeking to understand where they are, not to judge, not to give them solutions, but really just to sit and hear them really process through what’s going on for themselves. So I think by, you know, when you’re with holding space with the person who’s a good fit for you. Um, and then creating these opportunities to allow them, you know, to share this information that that bond and that connection just really start to build. But you’re right. Trust is a really key element to a coaching relationship.

Stone Payton: Well, and I suppose as a client, it just occurred to me, I guess you got to kind of trust yourself too, right? That it’s going to be. Yeah.

Lauren Berlin: And to, to really, I think be brave to put it all out there, um, to say the thing that, you know, we all have those, whether it’s like a limiting thought or a belief or, um, whoever’s that like, little like, Darth Vader voice on our shoulder. You know, whoever that that guy is or that gal is that, you know, shares some of those negative messages that you hear in your head to to say those out loud. Um, like, this is what I’m struggling with or when I try to make a brave move or make a bold step, here’s what I’m hearing. You know, it takes courage to share that. Um, and so I think you’re right that for clients, um, being really vulnerable and opening us up, they have to trust themselves to do that, too.

Stone Payton: So let’s dive into the work a little bit. Maybe you can paint a bit of a picture, maybe a use case. Of course, you wouldn’t want to name names, but, uh, walk us through what that process looks like. I’m particularly interested personally in the front end of the process, but I bet our listeners would love to hear a little bit about how it unfolds as well.

Lauren Berlin: Yeah, let me start if it’s okay by um, because I think it’s helpful, you know, like, what’s a coach, what’s a consultant, what’s a therapist? And sometimes people get a little confused in that space. And so one of the things I think it’s really important to share, because it’s I think one of the biggest misconceptions is that when you start working with a coach that, you know, if you come to me, I’m a professional problem solver and like, here’s going to be my five step plan to just fix everything, or here’s my, like, proprietary acronym program. Um, and that’s not at all what it is. So um, for me specifically, um, and I’m a I’m trained by the Hudson Institute of Coaching, and I’m a credentialed coach through the International Coaching Federation. Um, so those are I share that, um, because it paints a picture sort of of of who I am as a coach. Um, but before that, I’m an educational school psychologist. I’m also a board certified behavior analyst. So. Right, every coach is going to bring their personality flavors into the work that they do with the clients. So to answer your question, for me and my approach, it’s a little bit like having a behavior scientist and a coach in your corner at the same time. Um, I feel like I’m always digging a little deeper below the surface to really get into the why, and I’m really fascinated by that.

Lauren Berlin: Um, I can give you an example. Um, if you one of the things that I, I frame in my thinking is every behavior we have as humans serves a function. It’s often that we’re trying to escape something or we’re trying to gain something. But our environment also plays a really big role in our successes or our challenges in meeting a goal. And so an example that I would give you, um, I’ll just make this one up. It’s not not one of my real clients, but, um, but I think it’s something that we can all connect with is the idea that, like, I want to be doing more exercise, or I know that if I went on a walk or if I got out to the gym, that I would feel better, right? Um, and yet I just can’t leave the office on time because I keep getting stuck in a meeting and, you know, oh, I had to send that one last email. And so I’m not getting out to the gym and like, oops, I’ve missed that class again. And so, you know, I’ll try again next week. Right. So that sort of cycle of like set the goal, have these barriers and then not meet the goal. Um, what I would do and what as I was working with a client who was facing some concerns like that, it looks like a time management issue.

Lauren Berlin: Right. But oftentimes if you dig a little deeper, you can understand more what’s happening. So maybe it’s that this client, um, is really socially motivated. And so it’s hard for them to leave the office because they talk to everybody on the way out the door or there’s a standing meeting and they they want to stay. They’re engaged in that conversation. They like that. Right. So it’s like having those conversation, being engaged with their coworkers, their colleagues. That is a place that feels good to them. And going to the gym maybe doesn’t feel as great. So something that we might explore is in manipulating maybe the timing, maybe the environment. So if that time is going to present a challenge, it can that standing meeting move or can um, or can the exercise time move. Also if it’s social and that’s going to be really a pull or like a carrot for that person, can they set up a gym class with a friend or with a colleague or with a coworker where they go together? So if you pull some different threads to start to figure out what’s really going into those barriers, it’s probably not just about time management or boundaries. And how can we start to connect the dots and make some shifts within the environment that make it easier for that person to be successful in achieving that goal. Does that make sense?

Stone Payton: Absolutely. No, that’s very clear. So have you found yourself over the years gravitating to a certain type of client or industry or anything like that, or is it pretty broad based and agnostic?

Lauren Berlin: Um, I think it’s like a both things are true.

Lauren Berlin: I think what I find consistently a thread I see with a lot of my clients is there’s some kind of a limiting belief that’s holding them back. Um, when we kind of get through to the root cause. So, um, they’ve got this sort of, like, overactive security guard, like, getting in the way of their progress. Can you imagine it? Right. Like, I love a good visual. Um, and so and so it’s really, um, there’s often times, like, maybe a connection to perfectionism or a sense of like familial obligation or duty. Um, that really makes it hard for my clients to prioritize themselves. Um, I’m often seeing clients that are in that, um, that second act of life. I don’t know if you’ve seen Jane Fonda talking about a life in three acts, but in that messy middle stage, that 30 to 60. So a lot of my clients are, you know, at that point where their careers are starting to really accelerate and they’re also maybe parents becoming parents or caregiving for their parents. So I do see a lot of clients like in that, in that messy middle where they have some caregiver duties that they’re trying to balance also while their jobs are really taking off. So it’s a lot of, um, a lot of my clients are in that sort of burning the candle at both ends phase and dealing with a lot of transitions.

Stone Payton: So have you had the opportunity? And as I’m framing this question, I’m thinking the answer is yes. So I ask you to speak to it, but I’ll ask it anyway. Have you had the the benefit of one or more mentors to help you kind of navigate that terrain, of being in the coaching business and practicing the craft, and then the whole business side of being in the coaching business.

Lauren Berlin: Yes. Um, when I when I think about mentors, I mean, I really do go all the way back to my, to my competitive swimming days. I mean, I think of my a coach I had through junior high and high school who I learned so much from about how to be a teammate, how to how to grow up as a teen, um, how to be a person, how to be an athlete. So, I mean, that’s somebody who I think about a lot. Um, and, and then as a business, um, learning all of this is new for me, right? Like how to be a business owner. So I’ve had some I have had and have some incredible mentors, um, who are helping me learn like the marketing end of things. Um, who are walking me through, um, I think it’s like the tips and tricks, but also, you know, I’m really looking to not learn. Here’s what I want to say. It is really easy to be inundated with information right now, right? Like, you can Google what are the top five marketing strategies? Or you can ask ChatGPT, you know, to write you a four quarter strategic plan for a new business. Um, so there’s a lot of tools and things out there. But for me, what’s been really beneficial is reaching out directly to some of my mentors who’ve either been there or know me really well and can think about how do I how do I do these things? How do I learn these things? How do I grow as a business and really stay authentic and true to myself? Um, I’m not for everybody. No. Coach is. And so it’s like, how do I find the right clients for me? Like we talked about that, you know, making the shoe fit. Yeah. Um, and and, you know, really making sure that my message gets out there in an authentic way.

Stone Payton: So at this point in your journey, how does the whole sales and marketing thing work? Like, how do you get the new businesses it all referral based at this point, or do you still have to get out there and shake the trees a little bit like the rest of us?

Lauren Berlin: Yes. I mean, a referral is great, right? Because those are the clients that I’ve served telling other people like, hey, this was a great experience. Reach out to her. I mean, so that that is both um, I mean, that’s a that’s the biggest compliment there can be, right? Is that that my, my services were so supportive and they met their goals to the extent that they want to tell other people. So that’s amazing. And then and then yes, it’s a lot of, you know, getting out there making connections, thinking about, you know, where might the people be who you know that are in my second act of life, dealing with that messy middle? Where do I find them? How do they know that I exist? So it is lots of conversations, um, joining different groups, networking, um, and really trying to to just meet folks through, through genuine and authentic connection.

Stone Payton: And again, and I think you mentioned this earlier, you have those conversations and you may be able to serve in some way, even at that more superficial level. But it’s important if you’re going to do real work with them. I think you was it you or someone else I talked to that talked about a chemistry call or a discovery call. You’ve really got to that. That has to be there, or it’s, uh, doesn’t make either person a bad person, but you gotta it’s not the right fit. Right.

Lauren Berlin: Exactly. And I, I mean, I think if you have, you know, if there’s potential coaches, potential clients on this call, one thing I would hope that they walk away with is knowing that, like doing those chemistry calls or those discovery calls is really important. And it’s okay to tell a coach like, thank you. I don’t feel like we’re a fit. They want to know, like they. I don’t want to serve someone who doesn’t feel like I’m a good match for them. Because if they’re showing up and at a place where they really feel like this is going to be good and important for their life stage, or to help them through or with whatever challenge they’re facing, um, I want them to make that progress authentically. I’m a coach because I really believe in the power of transformation that this work does. And so if I’m not the right person for you, that is totally okay. And so it’s okay to say, like, thank you so much for your time. Um, I’m going to pursue other options. No coach is going to fault you for saying that or whatever. I mean, if they do, that tells you something about the coach, as I guess what I would say.

Stone Payton: No, I’m so glad that you articulated that. That’s very that’s very important. So what is next for you? Is there a book in you? Is is there replicating the the the Lauren Berlin methodology and certifying other people to do, uh, like on the horizon. Any designs on anything like that in terms of scaling or you’ve kind of found your groove?

Lauren Berlin: Um, right now I send out a weekly newsletter. I love to just share, you know, like bite sized pieces of information. Um, it might be, um, a habit, you know, a habit change suggestion. It might be sharing a story from my life. Um, and, you know, an aha moment that I had and sharing that with my client. So I send out a newsletter every week on Friday afternoons. Um, that’s called Inner Spark. And the hope is that it just sparks, you know, it’s just a it’s a little tidbit. It’s a little nugget. I like to share that, um, with my with my readers, with my audience. Um, and I’m in the process of developing a digital course around habit change. So for folks who are maybe ready to. I used my story about the woman who just can’t get to that gym class. Um, and so for people who are maybe really thinking about a habit that they want to change a new routine, a behavior that they, you know, have been trying to to sort out and just can’t get around the other side. I don’t know, the way I think of it is they can’t get out of their own way.

Lauren Berlin: So I’m working on a digital course that would speak to someone in that situation so that they could really work. Um, work through that course. Um, so subscribing to my newsletter would also be the way to get any updates on that course when it’s available, and probably in about a month and a half.

Stone Payton: Oh, fantastic. Someone switched gears. With your permission, I’m going to switch gears with you for a moment. Hobbies. Interests. Pursuits outside the scope of coaching. A lot of my listeners know that I like to hunt, fish, and travel. Anything you’d like to nerd out about that’s outside the scope of this?

Lauren Berlin: Yeah. Cook, read and travel. So those are. Those are my big three. I love to cook. Um, it is a routine for me that’s, like, really de-stressing. At the end of the day, I, um, I’m looking at my cookbook collection, which is organized in a rainbow order on my shelf over there. So that is something that really brings me joy. Um, I am not a great cook, but I really enjoy to cook. Um, and I read a lot, I think I well, I read and I listen to audiobooks. Um, but last year I think I got through more than about a hundred titles. So I love mystery thriller, I read some romance novels. I read a lot in business development, self-help, um, and so and listen to podcasts. So I consume a lot of content. Um, and then travel is something I love to do.

Stone Payton: Well, I have to believe that some of the travel inspires some of the cooking. Is that accurate?

Lauren Berlin: Absolutely true. Yes.

Lauren Berlin: Absolutely. And it did. And it also inspires the the future destination list. Right. So travel.

Lauren Berlin: For food. Yeah. Mhm.

Stone Payton: Oh before we wrap I would love to leave our listeners with a, with a couple of pro tips. If we could just some things to be noodling on. Maybe it is a book uh you know a good read that could uh stimulate and challenge their, their thinking. Maybe it’s a do or don’t you’ve learned from just living life, or maybe it’s an idea for, uh, another practitioner and building their business, or someone considering taking advantage of someone with specialized expertise in this domain. And look, gang, the number one pro tip is reach out and have a conversation with Lauren. That’s your that’s your number one Pro tip. But yeah let’s leave them with a little something to to chew on.

Lauren Berlin: I would love to um, and I thought about this a little bit. What I want people to know is that change does not have to be overwhelming. And I want to put on my behavior analyst hat here and tell you, um, it’s not about a massive overhaul. You do not have to reinvent yourself when you can start to understand the patterns and how making really small, strategic, strategic shifts in your life that starts to create those ripples, that tiny change is that pebble in a pond and the impact spreads. And so whether that’s me as a coach, if you need someone to help you find that right pebble to drop, I can be here for you. If you want to try some things yourself, give it a go and it’s okay if you miss a day. Forget. Don’t do it the right way. Just taking any action moves you into action, and building that momentum is the most important part.

Stone Payton: I am so glad I asked. That sounds like terrific counsel. All right. What’s the best way for our listeners to stay connected, tap into your work and maybe have a conversation with you at some point.

Lauren Berlin: Yeah. You can find me at my website, which is my name, Lauren Berlin Coaching.com. There’s a link to subscribe to my newsletter in the header. It should be easy to find. So you can follow me there. Um, and I think the other thing I would recommend, one of my favorite reads from last year, Stone is the Five Resets by Doctor Aditi Nerurkar. Um, and it’s really gets into some specific, um, habit change for, for kind of the major issues that are facing that a lot of folks are facing. So it’s a great read. Um, if folks are looking to to dig a little deeper on habit change, the Five Resets is a book I would really highly recommend.

Stone Payton: Yeah, and that website one more time.

Lauren Berlin: Lauren Berlin Coaching.com.

Stone Payton: What an absolute delight to visit with you on the broadcast this afternoon. This has been an inspiring, invigorating conversation. I feel like I’ve learned a lot. I know that our listeners have your. You’re clearly out there doing terrific work for some people that are truly benefiting. We sure appreciate you, Lauren.

Lauren Berlin: Thank you. Thank you so much for having me. It’s such a pleasure.

Stone Payton: My pleasure. All right. This is Stone Payton for our guest today, Lauren Berlin with Lauren Berlin coaching and consulting and everyone here at the Business RadioX family saying we’ll see you in the fast lane.

 

Tagged With: Lauren Berlin Coaching and Consulting

Carl A. Pitts with CAP71 Entertainment

February 21, 2025 by angishields

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Carl A. Pitts with CAP71 Entertainment
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Carl-PittsCarl A. Pitts, a rising actor and is known for his various roles in television and film. He’s had several roles across three seasons on TV One’s Fatal Attraction and ATL Homicide. He’s also made appearances in popular shows such as the Netflix series Ozark, and on the ABC television series Quantico.

Pitts’ interests and talents span comedies, horror and dramas. He’s dedicated to taking on challenging roles but also very comfortable in detective, police and military roles.

In addition to his television and film work, he holds a B.S. in Mechanical Engineering and owns a production company (CAP71 Entertainment Inc.) based in Atlanta that provides various film and television content with projects currently streaming on over 20 sites such as Apple TV+, Amazon Prime Video, Tubi, Plex and more.

Entertaining Angels Short Film Donation Page

Transcript-iconThis transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX Studios in Woodstock, Georgia. This is fearless formula with Sharon Cline.

Sharon Cline: Welcome to Fearless Formula on Business RadioX, where we talk about the ups and downs of the business world, and we offer words of wisdom for business success. I’m your host, Sharon Cline. And today in the studio, we have an actor who is known for just various roles in television and film. He’s been on Fatal Attraction. He’s been on Atlanta Homicide, Ozark, Quantico. He also owns his own production company, CAP71 Entertainment. We have so much to talk about. Welcome to the studio, Carl A. Pitts.

Carl A. Pitts: I appreciate you having me, Sharon. Thank you so much.

Sharon Cline: You’re welcome. It’s, um, so fun to see you again because we got to work on Fatal Attraction together, and you were just so nice to me as, as a newbie on those shows. So you were so sweet. And yeah, I really appreciated the time that you took with me to kind of make sure that I was doing things that the director would be like, yeah, don’t do that.

Carl A. Pitts: You did great.

Sharon Cline: Well, you helped me.

Carl A. Pitts: I just saved you my trouble. So yeah. Yeah. As you saw, I got, like a lot of direction, so. And I’m very thick skinned, so whatever they want, I just do.

Sharon Cline: So I felt the same way. That would be like, okay, can you do it this way? I’m here for you. That’s what I kept saying. It’s like, yes, okay. Whatever you want. It was so much fun. I was one of the happiest. That was one of the happiest moments that I’ve had.

Carl A. Pitts: And really. Yeah.

Sharon Cline: Truly, honestly, it was very nice. It was great. So thank you for being wonderful and why I wanted to have you on the show. Not only do you do voiceover work, which we can talk about, but right before we started the show, we talked about how you actually are your own business when you’re an actor in this in this industry, especially in Atlanta. I mean, it’s a huge industry here, obviously, but you’ve been able to really carve out some wonderful projects. Not only that you’ve done personally, but you’ve been part of of. I mean, when I think about Quantico, I think of these shows that you can see right now. Anyone could go Google and find them on TV. What has it been like for you as you’ve. Well, there’s also another side of your life, which is a very professional side of your life, and you’re a very smart person.

Carl A. Pitts: Thank you.

Sharon Cline: You’re welcome. And I actually have it here. You are a mechanical engineer. You got your bachelor’s of science in mechanical engineering. Good lord. Multi-talented. So, yeah. What has it been like for you as you’ve broken into the industry here in Atlanta?

Carl A. Pitts: Yeah, it’s been a little bit of a challenge. So if I could, I could start back how I actually got started in it. So how I got started in it was, is that there was a TV show that used to come on the CW and then Bet picked it up and it’s called The Game. Um, it was a show that had like eight seasons, I think, on Bet, and then it switched over and got, you know, picked up by like, you know, the CW or actually, I’m sorry, CW two Bet. And so I was basically googling just to see when, like the next season of my favorite show started, it was going to be season nine. That was coming up. Gotcha. And so this little pop up, as I was doing my search, the little pop up kept coming up saying, hey, you know, you could be, you know, you could be, you know, on the show, the game, you know. And so I kept minimizing it. So every time I was looking at a link, it kept popping up, popping up, popping up. So I just kind of filled something out for it to go away. And lo and behold, it went away. And the next morning I got an email from that, that message, and they said, hey, we’d like to consider you as a, you know, as a character on, you know, on the next season of the show. And I didn’t know what to think. And I was like, okay, sure. And they asked me, can you send some pictures of they want to see me in, like, you know, some workout gear. They want to see my physique. They want to book me as like a like a football player.

Sharon Cline: Oh, wow.

Carl A. Pitts: And I was like, okay, great. So I actually just went on Facebook. Because I didn’t really take it serious. I didn’t know I went on Facebook, just pulled a few pictures of me, like my workout stuff and I, you know, emailed it off and I think I thought I’d never hear from him again. And then later that day, they emailed me back and they said, hey, um, we’d like to put you in front of the producers and director and actually, you know, consider you as a role on, you know, and they actually gave me the episode name and they said, hey, if you’re selected for this, you know, you’ll hear back from us. Um, so that time frame came and went. I didn’t hear back, but, you know, I was kind of sitting there thinking, man, that’s kind of cool to at least been like, presented, and I didn’t. I was just filling out an ad. I was laying in bed filling the ad out the other day. So anyway, so three days later, they sent me an email and they says, you’re booked for. It was a different episode. You’re booked for this episode as a football player for, you know, this season. And I was like, okay, I didn’t know what to expect. Right. So then I just said, you know, and they basically said, hey, you know, are you available? And of course, I was like, I’m gonna take a PTO day off on that, right? I was like, uh, yes.

Carl A. Pitts: And so so we speeded up a little bit. Long story short, um, so my very first experience was again my favorite TV show at the time. So I actually walk in and I’ve got like my garment bag with me and I’m dressed for the scene is actually a funeral scene. So it’s the main character’s father. It’s her father, it’s a funeral scene. So I basically, you know, I walk in as soon as I walk in the door, the guy greeted me by name because he had my information up, and it was only about 25, 30 people that were in the scene. And it kind of like, you know, took me a little bit by surprise. Right? So we walk in and it’s like a warehouse. And so I go into this warehouse and there’s like, you know, all these little, you know, you can see like little mini, you know, sets set up and I could hear like rehearsals. I could hear the characters and I was like, oh man, that’s that’s that’s Tasha mack, man. That’s Jason that. And then I’m sitting there and then one of the main characters, Blu, he walks up and I’m just kind of sitting there like. And then I see Malik over in the corner over there. So I kind of had like this little it’s like I was watching you guys like two weeks ago.

Carl A. Pitts: And it’s like my favorite show. And now I’m sitting right here and I could hear all the characters and see the characters. So anyway, long story short, um, you know, they picked they picked us, they got us in groups of five and they took pictures of us, and they were going to say, this is where we’re going to sit you. So they basically, you know, did everybody. And then they came back and they said, okay, first group. And I was in the first group and they sat me right behind the main cast.

Sharon Cline: Oh my God.

Carl A. Pitts: And so I’m sitting like, man, this is like really wicked, right? So I’m sitting there with the main cast and then there’s like myself there’s like my, my TV girlfriend and then there’s a Jewish gentleman and then there’s a This row. And then the other three seats are the main characters. There’s Jason Pitts. Kelly Pitts, and I’m sorry, it’s blue. Kelly Pitts and Jason Pitts, and it has to be two. Characters on the show with last name Pitts. So. And I’m sitting there and as I’m sitting there and they’re starting to set up the cameras and stuff, and I’m kind of looking down the road and I’m seeing, like, all my characters in the front, there’s like Brandi, and then there’s Malik, and then there’s, you know, Wendy, Raquel. And I’m just like. And it’s really like kind of an out of body experience. So I’m kind of sitting there. We’re not supposed to have our phones on us, but I’m kind of sitting there texting people like, you will not believe where I am. And I’m like, I’m on the set of the game. They’re like, oh, you’re kidding.

Carl A. Pitts: He’s like, no I’m on the set of game. So I would kind of sneak a little bit, take a picture, and it was like, Holy cow. So that was my introduction. So long story short, as I was sitting there watching them during that process, we were on set for probably about maybe 7 or 8 hours. But during that process, you know, they talk about the acting bug. I never did drama in school. I never did plays or anything like that. I’ve always been very interested in it, but I was more of a practical person, which is I know I can earn a living as an engineer versus this pie in the sky of entertainment and acting. So I never really pursued it, though in my gut I was like, man, I would love the chance to do that. And as I was sitting there watching that process and this was back, and I remember the day it was November 2014, and I remember I sat there and as I watched, I actually kind of fell in love with like entertainment. And I thought, you know what? I think I can probably do this.

Sharon Cline: What an amazing first experience.

Carl A. Pitts: That was it.

Sharon Cline: And you didn’t have to have an agent.

Carl A. Pitts: No agent at the time. No, I didn’t get an agent until 2019 ish, I think.

Sharon Cline: So that’s. So you’ve been in the industry for 11 years now? Yes.

Carl A. Pitts: 11 years? Absolutely.

Sharon Cline: I love that you talk about kind of the acting bug and and being exposed to the industry that way, because there’s so much that as even an extra on the set. I don’t know what’s going on. They say a bunch of terms, I don’t know, but when you see the craft of it and why they do what they do, there’s something kind of magical about it, for sure. But but being with your being with your people that you know, as actors, I don’t know, I think that would have just been like a dream.

Carl A. Pitts: You know, it actually was it was I’m when I say it was like an out of body experience, it really was. Because, again, you got to think, I mean, imagine, you know, you got your favorite show.

Sharon Cline: Yeah.

Carl A. Pitts: And, you know, two weeks prior to that, or three weeks prior to that, you were just in a bed googling what the next season starts. And then three weeks later, you’re actually sitting among the cast, you know, now, granted, you don’t have lines and that kind of thing, but still, you’re just you’re in the scene with these people. And then when the scene aired, it’s like, I’m right there. I can see myself. And it just…

Carl A. Pitts: It was really a it was like a great experience. And I actually talked to some of the actors and actresses to I got this very briefly. I talked to the main guy who plays Malik. I talked. I chatted with Brandi just a little bit. I mean, just real. But they were just they were very welcoming and very nice. And, you know, there’s a saying that says, you know, sometimes people say, never meet your heroes because you get disappointed. Not that they were my heroes, but again, I favored the show a lot. But when I was on set, I never got a bad vibe from any of them. They were all just like, very nice. Brandi was even like in between takes. She would like stand up and she was like singing to people and stuff and just, I mean, it was it was a very, very great first experience.

Sharon Cline: After you got the bug, so to speak, what did you do next? What was how did you dive in? Yeah.

Carl A. Pitts: So what I did is so 2014, November 2014 is when I got my first background role. So then 2015, I actually had a series of roles I was in Being Mary Jane, I was in Captain America The Winter soldier. I was in Quantico. Sully. The vampire diaries. So that’s what I did. And it was all background. So background is kind of a it’s a tear to it. It’s a, you know, it’s like background where there’s like a quick flash of you and they see your elbow.

Carl A. Pitts: And then there’s a background of you and you’re kind of blurred out. And then there’s a featured role. So in Quantico I actually got a featured role. And in fact, Quantico was my third background booking, and they actually had me. So the main character, the main agent, her name is Priyanka Chopra, and she actually is married to Nick Jonas.

Sharon Cline: That’s right. I was like, why do I know that name?

Carl A. Pitts: That’s her.

Carl A. Pitts: So she was a very large Bollywood actress. So in America, this was her first dive into into delve into American. You know, this.

Sharon Cline: Was her first role in television. Oh no way.

Carl A. Pitts: Exactly, exactly. So long, so long story short, that one again. I walked up on set and I ended up being the main. I wish there was two main arresting agents and I was one of the two main ones, so I actually got to handcuff her. And the funny thing is, is that so when the when the clips aired, so also too that was really it’s kind of that was a weird thing too. So again this is my third booking. Right. So when we finish up with all the like you know that, you know, then they got to the point where the production was kind of wrapped for the season, and then they were starting to show like promo clips this, that and the third, the first time I saw myself like on set, I was actually going to and I want to say it was a mission impossible movie at the time that came out. But they had like those first looks. Yes. And Quantico came out and I was on the screen.

Sharon Cline: In the movie theater?

In the movie theater. And that just freaked me out.

Carl A. Pitts: Because I didn’t even.

Sharon Cline: You didn’t even know it was going to happen.

Carl A. Pitts: I didn’t know, I didn’t know.

Sharon Cline: How wild.

Carl A. Pitts: In the movie theater. And so I’m sitting there and I’m like, I’m starting to go on like Facebook and stuff and starting and I’m seeing it. It was like that same picture of me arresting her, and I’ve actually got it on my Instagram. It came on USA today, so it’s like her and us two arresting officers. And I’m right there in USA today. And then on a Facebook page, you know, they had like the Quantico Facebook page and it had like some like million some odd hits. Well, the the the thumbnail clip was me arresting her. So when you go through the page, my face is right there.

Sharon Cline: Listen, you can’t make that happen. You can’t make that. That is completely director chosen.

Carl A. Pitts: And that was awesome. And that. And like I said, that Facebook page stayed for like, months and months and months. But you scroll through it and sure enough, I would see my face and. And in fact, that freeze frame is the one that actually blew up. And I actually made a canvas of it and put it on my, on my garage wall.

Sharon Cline: Oh, I would have done the same thing.

Carl A. Pitts: It was awesome. It was awesome.

Sharon Cline: I mean, it says a lot too, that there is like an energy about you that they want to feature you, you know, in a certain way?

Carl A. Pitts: I was very happy for it.

Speaker3: Yeah, it could have been anybody, but it just was exactly the right place, right time.

Carl A. Pitts: Yes. It was awesome.

Sharon Cline: Yeah. You can’t make it happen.

Carl A. Pitts: It was awesome. And then I can remember once I did that scene that day, um, earlier that day, we were kind of sitting back, and we were kind of on break. And then the director, they were setting up for the next scene, and they were like, hey, we need, you know, we need we need some agents in the office sitting behind when she’s being interrogated. And the director was like, where is so and so and so and so and I’m over eating pizza. I had no idea. And then they’re like, he’s right here, you know, and looking at me and I got pizza in.

Speaker3: My mouth and I’m like, what? You know?

Carl A. Pitts: And the director comes over and he’s got like, this tactical vest and he’s like, put this vest on. We need you right now. And so they sat me. And so it’s just it’s just four of us. So it’s the two actors and then us two in the one room like this. And she’s being interrogated and I’m just like, it was. It was.

Speaker3: Could you even believe it?

Carl A. Pitts: It was, it was.

Speaker3: It was like magic.

Sharon Cline: It is magical.

Speaker3: It was.

Carl A. Pitts: Crazy. And like I said, that was my third booking. And then I kind of had the same thing Uh, as I went through, I kind of only did, um, the year of 2015. Um, 2014, 2015. And I did a little bit of, um, 2016 as far as background. And then that’s when I went to The Independent. Um, but another one I had that I really enjoyed too was Ozark.

Speaker3: Yeah.

Carl A. Pitts: Ozark. And I want to say that was probably maybe my fourth or fifth booking. And I got a feature role in that as well too. Um, that’s the scene actually, that when a lot of people watch the show, even though, again, same thing. I didn’t have lines, but it’s just I was like, right there with the and it was such a great picture, everybody. So in fact, when I’m at my job, I remember I was at my job. There was a guy that used to work in another group, so I managed one group, another guy managed another group. So one of their employees came over to my guy and he was like, man, I was watching a TV show last night and man, there was a guy, man. And I was telling my wife, man, he looks, he looks just like Carl. They could be like brothers. And my guy knew. So he kind of started laughing. And Jason, the guy was like, Jason, what are you laughing at? He’s like, man, that was Carl. And then he got so excited and he came over to my office. He was like, dude, what? It’s like you’re sitting over here all like, you don’t do anything. It’s like, man, I saw you on TV last night, and. And I wasn’t thinking about it. And I was like, yeah. Which show?

Speaker3: No. Because. What were you watching? I just.

Carl A. Pitts: Went, hey, Carl looked at me and he’s.

Speaker3: Like.

Carl A. Pitts: What do you mean? Which show? It’s like, what are you talking about? And then he googled me and he was like, he saw him. Like my start of my IMDb page at the time was only a few credits, but. So yeah, that was that was kind of how it started. But that was just the it’s a real it’s been a real amazing experience just starting out.

Sharon Cline: I keep thinking that if it were me, I usually like would tell my mom or, you know, my family, okay, you got to watch it this time. Like that would be how I would handle it. But if someone just saw you randomly because they actually were being entertained at the moment, that’s a totally different thing.

Carl A. Pitts: Yeah, I’ve had multiple people, and for some reason that Ozark show is the one I even had on Facebook. One time there was an actor and actress couple, and they had actually put up a screenshot on Facebook and they tagged me and they said, hey, right now I am watching my friend Carl Pitts on Ozark. And, you know, I didn’t even know. And I’m looking. And it was that freeze frame of that one. So that was it was really it’s a really nice experience. It really was.

Speaker3: When.

Sharon Cline: You were in those environments. And I’ve been an extra in several different things that are coming out this year too. So I know what it’s like as far as being an extra, and I’ve haven’t been a featured extra yet, but what is it like to be that I’ve been a stand in, which is you get close to?

Carl A. Pitts: Absolutely.

Sharon Cline: Um, like the actors and the directors and all that. But what is it like to be that close with professional actors and someone like, you know, Jason Bateman or the directors that you’re you get to kind of glean from as you’re, as you’re observing?

Carl A. Pitts: Um, it’s it’s it’s kind of a surreal experience because, again, these are people that you’ve seen on television, you know, and and again, you have to understand, at that point I was only like maybe a year into this. So I go from a totally different world of corporate and, you know, in black and white to this world of like, you know, fantasy. So for me, you know, and to be that up close and personal, I would say it’s really surreal because you, you almost feel like, you know, these people. Um, so it’s really just, it’s a but you also look at it kind of like a badge of honor, too, because what I do is when I do that, I basically, you know, I’m very conscious of what I’m doing, and I make sure that whatever they want, I pretty much deliver. So it’s not like I’m in a background where I can kind of do whatever and they don’t notice me. You know, all cameras are on you because you’re sitting there and you’re in frame, you’re in focus and it’s like, you know, the main actor and then you and that’s, you know, it can be a little intimidating, especially when you’re just right out of the gate. And again, that was like less than like my it was like my fourth or fifth booking.

Sharon Cline: It’s kind of, it’s crazy to think there are people that go to school and train and everything to be actors. And here you are, you know?

Speaker3: Yes.

Sharon Cline: Having fun?

Carl A. Pitts: Yes.

Sharon Cline: And you get to experience this whole world. There’s. I keep thinking about this. There’s no way that you could have made any of that happen. It was just meant to be.

Carl A. Pitts: No, I could not because, like I said, I never did theater. I didn’t study drama in school or anything like that. It was just, again, always a fantasy in my mind. But again, I was always a practical person. Like, I can pay bills and I can be an engineer, and I can make X amount of dollars and make a living for myself. Um, so, um, but again, you know, what I do is I look at it now and of course, again, it’s been a number of years, and since then, you know, I’ve taken like, you know, I’ve had, you know, personal coaching from actors, you know, from actor, acting coach, um, and I do a lot of scene study. Um, and, you know, I go on YouTube and anything I can find that’s acting related, even if it’s tips and tricks on, you know, how to audition, you know, even equipment. I even invested in my basement. I invested, I did a kind of a budget friendly one. I got about maybe $1,500 set up, but I’ve got, like, you know, the background and I’ve got, like, you know, a nice camera, nice tripod. I have, you know, a, a nice microphone, all that good stuff. Lights, many lights.

Sharon Cline: So, so that’s for your audition process.

Carl A. Pitts: That’s for my audition process.

Sharon Cline: How important is it to have an agent, do you think?

Carl A. Pitts: Um, I think there’s pros and cons to an agent. So, for instance, um, I was actually able to get an agent. Um, so what I did is I actually, um, initially applied for agents, and I started to apply for agents in October, November of 2018. And I actually submitted to probably, I want to say probably 15, 20 agents. Um, and then I had a couple reach back to me, but I actually ended up signing with my current agent in January of 2019. And so the way the agent works is, is, for instance, you know, you can go to like, casting websites like, you know, big one is like 800 casting. You know, actors access is a big one. Um, you can go to those.

Sharon Cline: Stage right backstage.

Carl A. Pitts: Backstage, all that good stuff, and you can find a lot of casting notices and that kind of thing. Um, but the only difference is, is that with an agent, they tend to get the, the, the more meaty they tend to get the, the, you know, the role before it gets sometimes posted on actor’s access. They get the first run at it. So that’s the benefit of having an agent is that you get like those premiere you know top, you know, types of auditions before they even are presented, sometimes to actors access or just the mere fact that maybe it is an actor’s access and you’re still auditioning for it, but the fact that you have an agent, you kind of have a little bit of an end because, you know, you looked at as being, you know, a little more reputable, a little more professional because you have an agent. Not to say that you can’t, because actually, I booked two roles on TV, One without an agent. And in fact, that’s why my agent booked me. Because, you know, she she, you know, she got me on board was because she saw that I was putting the work in and actually got bookings on major network shows without an agent at all.

Sharon Cline: Like I did when I was with the show. Right.

Sharon Cline: I think I was the only one there that didn’t have an agent, but that’s fine. It wasn’t upsetting.

Carl A. Pitts: I didn’t either. My first two, I didn’t, I did ATL, homicide and I also did Murder by Numbers and that was again, same thing, great experiences. And, you know, um, you know, when I got the audition, I did the audition and then I got the actual booking notification. It was like, you know, again, an out of body experience. And I’m like, are you kidding me? You know, and then and then also to sharing just real quick, I gotta share this. But but what happens is, is that when you get your first like network show booking, you go on set and all this good stuff. So I can remember I had a it was ATL homicide and it was actually season one, episode 11. It’s called Down the Rabbit Hole. And I remember I got the booking and I showed up on set and I played an actual auto store owner. So, you know, I had on like, you know, the onesie, you know, garage type gear type thing on. I had like the motorcycles and stuff and that kind of thing. So the two detectives come in and they’re actually interviewing me, and I can remember when I got there, I was I was there early, you know, and I got there and, you know, I had my lines like, I want to make sure I wasn’t the guy that was holding up people. So I had my lines and we shot in three hours that whole scene in three hours. And so we got done. I got in the car and I just drove back home, and I got home before dark. So it was that quick, right? So when the when the episode aired, I remember it came on and I was sitting there thinking, man, I wonder if they’re going to, you know, what lines are going to cut. And one when the show comes on and it’s on a major network show. And in fact, I was a little giddy because I cut every TV on that was in the house on that particular channel, because I want to hear it throughout the whole house.

Carl A. Pitts: But to see yourself on TV that very first time again. Granted, I saw myself in a movie theater, but that was no words. But here it’s like I’m actually speaking. That was actually amazing. And for the time that I was there, they showed a lot of love. I mean, they pretty much every line I had, I mean, they they previewed me before they went to commercial. They were, you know, hearing you can hear me talk. And then they came, they did my scene. And then when they came back from commercial, they recapped again. So it was just amazing just to see yourself.

Sharon Cline: Oh my gosh,

Carl A. Pitts: That was just really fun. And that was no agent, no anything. That was just me just putting some work in.

Sharon Cline: So I’m I know our episode that we did together will air April 16th, I believe, April 16th,

Carl A. Pitts: April 16th.

Sharon Cline: So that’ll be quite a moment I think to I don’t know what it’ll be like between then and, or now and then, because I know there’s some other projects that I worked on last year that are coming out too, but I don’t know how much that’s the other thing is like when you’re kind of background or whatever, you know, you don’t know if they’re featuring you or focused on you or if you’re just a blur in the background. Um, there’s no way to know until it actually airs.

Carl A. Pitts: So that’s it? That’s it.

Sharon Cline: I try not to get my hopes up of anything and just be happy.

Carl A. Pitts: So I will give you one. So we had all the I told you all the highs and all the great, you know, things. But there was another show that I got that I got booked on. That was my my second major network and it was through TV one as well, uh, through Jupiter Entertainment. Shout out to Jupiter Entertainment. Great great great company to work with.

Carl A. Pitts: I love working with them. Um, but it was a show called Murder by Numbers, right? So that was my second booking, again, without an agent major network show. So I show up.

Carl A. Pitts: And, um, so the scene I had, again, kind of a mechanic scene. So I’m acting like I’m working on a car. This, that and the third. And so I was there. We were there for probably maybe 4 or 5 hours. Same type of deal. We wrapped and I was able to just drive home. I just like, you know what? I’ll just go home. It’s not, you know, I’ll get home before dark or right at dark at that time. So anyhow, so I remember when that scene came up. So again, I’m kind of on that high because I did ATL homicide first. I’m kind of on that high of hey, I’m going to be on this. So I didn’t really so I kind of mentioned it, but I didn’t mention it a lot. But in Murder by Numbers, they didn’t even have my scene.

Sharon Cline: They had you go up and film and they just they cut it?

Carl A. Pitts: They discarded that whole entire scene.

Carl A. Pitts: And I was kind of like, what in the world? And so but again, I still got the credit for it.

Sharon Cline: Right.

Carl A. Pitts: But it was just it was that downer of. So I say that to say this, um, you talk about getting your hopes up normally. So the way this works is, is and I know a lot of people that’s done this and got burned by it is, hey, watch my show. It’s gonna air. You’ll see me in it. Maybe you will. Maybe you won’t.

Carl A. Pitts: Because you don’t know if your scenes going to get cut or not. So how I skate around that a little bit, honestly, is the first thing I do is any promo stuff that comes out, they’ll sometimes if you see yourself in the promo, you’re probably going to be in the final cut. So I’ll sometimes post the the promo and say, hey, by the way, you know, you know, you know, you may, you know, see me in this episode. So and then the way I skirt that, if I don’t get that then what happens is, is I’ll wait till the actual episode is airing. And then when I see myself, I’ll go like Facebook Live.

Sharon Cline: Were you really? Oh my gosh, here I am.

Carl A. Pitts: Yeah. So now I know I’m in the scene. So yeah. So sometimes I like I know a lot of actors and actresses got burned by that because they’re like, hey, but you’ll never know if your scene is going to get cut or not.

Sharon Cline: It’s so random. But they pay you, right, but.

Carl A. Pitts: You still get paid. And depending on the project, you’re more than likely still get credit for it as well.

Sharon Cline: Interesting whole process, the whole thing of it. And when you’re talking about it in terms of being a business, you have to kind of promote yourself.

Carl A. Pitts: Yes.

Sharon Cline: And so how do you do that? Besides, I mean, do you do that after a project has come out or do you, um, go through your agent to do promotion? I’m just curious how you would kind of make yourself a business this way.

Carl A. Pitts: Yeah. So what I normally do is, of course, you know, I’ve got someone entertainment, which I founded back in 2018.

Sharon Cline: So I do have your production company.

Carl A. Pitts: That’s my production company. And I’ve actually produced to date I have 11, I have actually 12 projects and I have short films. I’ve got a TV show pilot, and I’ve got a feature film that’s actually streaming now on Apple TV+. It’s on Tubi.

Sharon Cline: What’s it called?

Carl A. Pitts: It’s called Maggie’s Farm.

Sharon Cline: Okay. Yeah.

Carl A. Pitts: So Maggie’s farm. So that’s a streaming on Tubi. And that was actually Self-distribution. That was me doing it myself. Wow. So I went through a company and actually, you know, did my own, uploaded my own content, their own deliverables. I did all that good stuff, the artwork, I made my own artwork.

Sharon Cline: Oh my goodness.

Carl A. Pitts: And I did that because I wanted to understand how that process worked, because I know you can send it to people. Somebody knows, somebody knows. Somebody can get you in. But I found a real good network and basically you can just do your own submissions and as long as the quality is there, they actually have a quality check. So they go through and they check your artwork, they check your sound, they check your your subtitles. You have to get subtitles as well too. So all your subtitle files. And then if you pass all the QA checks, it goes into this big network. And then literally you have hundreds of streaming platforms that go through. And if they look for projects, they’ll pick yours up. So out of all my 12 projects I’m probably got, I’ve got short films, I’ve got pilots, I’ve got feature films that are probably streaming on about maybe 12 to 15 different networks, and some I hadn’t even heard of before. I even have a project that’s a short film. It’s called five Star Rating, that’s actually was picked up about two years ago, and it’s playing on Box Brazil.

Sharon Cline: Oh my gosh, who would have thought?

Carl A. Pitts: And I was and I was wondering why they asked me for like, you know, the, you know, the Portuguese subtitles. So I gave it to them and it’s streaming over there. So it’s really amazing. So yeah, so self-distribution you can do. And like I said, if anybody wants to know, let me know and I’ll get you I’ll get you the hook up on that as well too. But you don’t have to go and and pay exorbitant fees. You can just basically, you know, just do it yourself. But, you know, you have to be a little tech savvy because you have to have certain deliverables that you have to have, and it has to be a certain quality. So I can show you how to do all that stuff. But but that’s what I have. So I can go on my, on my channel right now and I can see all my projects. In fact, I’ll show you before I leave, but I got all my projects are streaming. It shows, you know, which ones that, you know, picked it up, which ones licensed it, which ones passed on it. But it’s a great system. But I’ve got again, I’ve probably got, you know, 15 to 20 different streaming sites I’m on.

Sharon Cline: Well, it’s it’s very smart of you to consider going into it, looking at it as if you know nothing to learn by doing.

Carl A. Pitts: That’s what I wanted, because I wanted to understand the business part of it. So. And then so to go back to your question, though, you ask about the promotion part of it. So the promotion part of it is, is usually for instance, you know, right now Social media is such a great tool. So my promotion is is usually when I, you know, when I book a project I’ll do a booking notification, you know, and then, you know, once I get the booking notification, I film the project. And then as soon as the project airs, I get clips and I take those clips and I post those on my social media and I’ll even tag, you know, the production company like Jupiter Entertainment, you know, that kind of thing.

Sharon Cline: Tv one and TV one.

Carl A. Pitts: So I’ll tag them. And then as far as like anything, you know, um, IMDb, you know, I’m actually a producer, so I actually have the ability to go in and actually, you know, manage, you know, IMDb. So if you got a credit you want, I can I can add credits for you. I can delete credits. I can add artwork, uh, artwork. I can even create. If you have a project, I can actually create the project for you. Now, granted, it has to go through a certain checks and balances. I’ve done it plenty of times, but all my projects, all 12 of my projects, I created the IMDb. Wow. So when you go on to IMDb, that’s my creation. So I go through and I learn that part of it to how that works, how you act credits, how you delete credits, you know, how you add projects and that kind of thing.

Sharon Cline: So here we are talking about what it’s like to be an actor. And you obviously have got your own production company. You know, you’ve gone so far and truly by your own talent. What is the competition like out there for you?

Carl A. Pitts: Competition is actually it’s pretty stiff. So here’s I can I can touch into a little bit of the whole SAG, which is Screen Actors Guild, how that works. So you’ve got full sag, which means union, and then you’ve got SAG e which is SAG eligible. Now sag e, you can get that a number of ways. You can get it through, you know, working even even as background, if you work a certain number of background on SAG projects, you get the vouchers, you can submit those and actually get a SAG status. You can get on a certain SAG project if you want to project and get Taft-Hartley in, and you can get it that way. So SAG e is sag eligible. So so the pros and cons to each. So and I’ll talk about the competition part. So SAG e is SAG eligible. Which means that as an actor I can work both in front of the camera and behind the camera. Union and nonunion.

Sharon Cline: Wow.

Carl A. Pitts: As SAG, they frown on an actor working an independent project, an independent film, a nonunion film. You can direct, produce behind the camera, but you can’t act in front of the camera. So the competition is this. So say, for instance, I have my IMDb and I’ve got, you know, a handful of network shows that I’ve done. So for me, though, I stay sag e because I also like to, you know, work in some independent films as well too, because that helps actually build your resume up. So the competition is, is that, for instance, what if I went to full SAG? Okay, now if I go full SAG, I can’t do any more independent stuff. Now I’m going strictly TV shows, network shows, and now I have X amount of credits. But then you have somebody else that’s been booked. Booked? Book, book, book. Who are you going to probably pick? Somebody that’s got, you know, 32 credits or me at 14 credits. So, so for me, the competition is is I’m trying to build my resume and I work a little differently to again, because I have a 9 to 5, I have a corporate job.

Carl A. Pitts: I’m a little more strategic in how I actually, you know, accept projects and how I actually, you know, work project. So for me, like the shows like, you know, the Fatal Attractions and the ATL homicides, you know, granted, depending on your role, you may not have a lot of lines, but those shows actually are a good foundation for, you know, seeing the process, you know, you know, getting getting, you know, getting good credit, getting your name out there, working with a network team. Because what happens is, is I’ve actually had people reach out to me through IMDb and through Instagram because they’ve seen me on other shows. So that’s part of that promotion part, which is putting my stuff out there and, you know, you build it, they’ll come and I actually get contacted by, you know, people looking for projects. In fact, the WebMD commercial that I’ve got booked for tomorrow, that’s somebody I worked with years ago, and they’ve been following me, you know, and this person is actually in a position their casting director. And so they’re like, they got my number from someone and called me directly.

Sharon Cline: Oh my gosh, that’s amazing.

Sharon Cline: You didn’t even have to like, do very much for it or do much for it. So you build it yhey will come, so to speak. I’m like, really proud of you because, you know, because think about it, you’ve had no one kind of navigating this for you. You’ve done it yourself.

Carl A. Pitts: I had to figure it out. And that’s the that’s the thing. And that’s why again, I’m a little different to, you know, I’m very much I’m very much you know, and part of that too is the fact that, you know, I am a manager. So I coach and I mentor teams. I’m one of those that I don’t mind sharing knowledge. I don’t mind showing people things that no one showed me, and not necessarily that no one wanted to show me. It’s just the fact that I didn’t know really what to ask. I didn’t know who to ask. So I had to kind of just, you know, again, Instagram is your friend, YouTube is your friend, and you just kind of go through and you just, you know, from a business. Again, I’m a project manager. So I’ve got that project manager mentality, which is, you know, I’ve got a roadmap and I just start to just check boxes. And that’s how I’ve pretty much done this. So that’s pretty much been where I am. So I’m an actor and also a producer, and I like both sides of the camera.

Sharon Cline: Who would have even thought, right, like in 2013, that you’d even be able to say those things, you know?

Carl A. Pitts: Not at all.

Sharon Cline: Where do you see yourself going? Like, what is the big dream?

Carl A. Pitts: My big dream, honestly. And I’ve had many talks with my agent. So my big dream is actually to be a recurring actor on like a major TV show. Um, a lot of people joke around with me and they say, you’re probably going to be a detective. On like, the ncis show or something like that. And you know what? I’ll take it. I don’t mind getting typecast like that. In fact, if you look at my IMDb, if you look at my credits, I get cast a lot as like FBI, police, you know, military, you know, investment banker, detective.

Carl A. Pitts: Mayor, detective, and I and I take it. But that’s actually my dream. I’d love to be able to, you know, get booked on a show and be a recurring actor and work for, you know, that 6 or 8 months of the year. And then the remainder of that year, I would just basically do my own patent designs and do my own engineering and, you know, and live my life and travel and that kind of thing. That’s what I like to do. So that’s actually my dream. So 6 to 8 months of entertainment. And then the remainder of that year would be a mix of travel and just some mental stimulation with engineering type things that are just on my own.

Sharon Cline: You put it out there in the universe, you did so and it’s actually really out there in the universe.

Carl A. Pitts: And I promise you this, anybody that’s known me since about probably five, six, seven years ago. Will say that I said that then and that’s that’s still true. That’s the track I’ve been on and that’s what I’m on. And it’s not really a big secret either. I mean, there’s people even at jobs I’ve had, you know, that we’ve that they’ve discovered that I was this person. Like I said, most of the time I don’t even mention it, but people will sometimes just find out. And I’ve, I’ve just I’ve been I’ve been on a job before and, you know, I was on a contractor site and somebody just happened to Google me. And they just kind of kept looking at me and looking at the screen and looking at me and looking at the screen. And then I never knew what they were, what they were really doing. And then later on they’re like, you’re, uh, you’re a.

Carl A. Pitts: Celebrity, aren’t you?

Carl A. Pitts: And I’m like, I don’t know about, like, what are.

Carl A. Pitts: You doing here? Like, you know, doing my.

Sharon Cline: Job.

Carl A. Pitts: And that’s it. But yes.

Carl A. Pitts: But but it’s not a big secret. That’s that’s what I’m saying. So. So basically, if I could get if I could make a if I could make a living and pay my bills with entertainment. I would quit corporate America within two weeks because I’ve been doing it for in August. It’ll be 30 years. I’ve been in. I’ve been in management and engineering.

Speaker3: I’m ready for something a little bit different. And I love just the, you know, you know, I mean, entertainment, it’s a, you know, you either kind of love it or you hate it, you know? And I just love it. I just think it’s, you know, it has its pros and cons. It has its advantages and disadvantages. But my dream and seeing myself, I would love to just check out of corporate America, check out of engineering. And I’m making a living as an actor and or producer.

Sharon Cline: Well, that creative side, there is something really special. There’s an energy about it that, um, I used to write music, and at one point when I was writing some songs and, um, recorded them, I thought, this is amazing that this song didn’t exist before, and now it does. You know, it’s just that creation is, um, special? I don’t know. It’s like an energy or something, but I love the fact that we’re like, when we were doing the show together, Fatal Attraction, we’re actually, um. It’s very serious to me because this is a real crime that happened, you know? And so I feel like I’m honoring that person’s life. You know, that person and all the people that were involved and the family. And so it felt like a sacred. Yes. There was something sacred about it.

Carl A. Pitts: Yes. For me.

Carl A. Pitts: And in fact, any of those crime shows that you do, you know, whether it’s murder by numbers and you’re seeing gets cut or, you know, the fatal attractions, the ATO homicides, those are all based on snapped. Those are all based on like, real, real crimes. And I take that very seriously and just real quick, uh, real quick. So one of the episodes I did, it was season 14 that I did A Fatal Attraction. Um, I played a detective on that. So it just so happened and it was actually based on, um, an area in South Georgia. Just so happens a good friend of mine who actually comes to my house. We go to Falcons games together. We work together for a while. He actually him and his brother actually knew the couple that the story was about. Oh, they they knew the female officer. They knew the guy. And it was funny because Jerry reached out to his older brother. His older brother really knew them very well. He goes, man, you won’t believe it, man. Carl was playing a detective about so and so and so and so and it kind of so that whole it’s a small world.

Speaker3: Yeah. I mean, I mean.

Carl A. Pitts: How does that happen that I’m sitting there with a, you know, my buddy that I’ve been hanging out with.

Sharon Cline: They randomly hired you, you know, or booked.

Speaker3: You for this.

Carl A. Pitts: And they know those actual people.

Sharon Cline: It makes it feel very real.

Carl A. Pitts: It makes it feel super real.

Sharon Cline: Just ideas.

Speaker3: Exactly.

Carl A. Pitts: So I take all that stuff very seriously. So when you’re on set and you know, they’re giving you direction, you know, it’s like it’s it’s play, play, play when a camera, you know, when the camera’s on, you know, I mean, you saw some of the talent there. I mean, there were some actresses there that I mean, they, they, I mean, they felt it.

Speaker3: Yeah.

Sharon Cline: They were crying and it was very serious and very real. Yes.

Carl A. Pitts: So and again, even though those shows, it’s only a little snippet here and there, you know, we all got to start somewhere. And you know to me those are like just really great shows because one, they’re based on like real, you know, real events. But then two, you know, again, you know, you get to play, you know, a character, you get to play something that’s attached to that. You know, that, that, that, that crime forever. And that’s I mean, it’s actually an awesome thing. It’s a it’s a terrible event. But for me, you know, every time I get booked on those things, I feel I feel honored by that. You know, they want me to play a detective. Want me to play, you know, somebody that was involved in that in some way.

Speaker3: That’s awesome.

Sharon Cline: You were very generous to me.

Speaker3: Oh.

Sharon Cline: No. You were like, you say this, you say these, these lines instead of me. And that was really sweet of you. Thank you for doing that.

Carl A. Pitts: Yes, because depending on how they cut it, you’re probably going to have some.

Sharon Cline: Well, yeah. Well, right. I’m not going to guarantee nothing at this point, because who knows, if I’d even I know I might just be like detective number two. Like standing next to you.

Speaker3: Yeah, but I.

Carl A. Pitts: Can guarantee you’re going to hear yourself.

Speaker3: Oh, really?

Carl A. Pitts: You’ll hear yourself quite a bit. Yeah. So. Yeah. So the way it happens is, is, you know, they’ll sometimes, you know, how, like, when they had us, like, ad lib stuff. Yeah. So a lot of that is, is what we’re doing is we’re kind of talking. But then you’re going to have somebody narrating, you know, some part of that story, and they have us do that so that we’re not just kind of sitting looking at each other. You know, we’re actually doing something, but then sometimes they’ll actually cut to some of that narration or some of that ad lib stuff if it fits the script, and you’ll actually hear yourself. So, so it’s a mix. Like I said, I’ve had some shows where, you know, they, they kept like every line I had. And then I had some where the person that was narrating had part of my line, and then they would cut to me finishing off that sentence.

Speaker3: Interesting. Yeah.

Carl A. Pitts: So, so so I think you’ll get some. You’ll get some. You’ll get some good footage in there.

Sharon Cline: I hope so. Yeah. It was, it was the best ever for me. But I will say that you you you were talking about voiceover when we were doing the show together. We talked a little bit about that. Where is your history of voiceover? Where does that come in.

Speaker3: Yeah.

Carl A. Pitts: So my voiceover I’ve done a lot of stuff. So you know, since you know, companies they realize that I’m an actor. So someone like the internal training stuff, that’s what I do.

Speaker3: So I’m the.

Carl A. Pitts: One that does the internal training stuff.

Speaker3: So that’s perfect.

Sharon Cline: They are lucky to have you because I do those things for different companies and they have to pay a lot out of pocket, you know? So if they’ve got someone right there, I would have done the same thing.

Speaker3: Exactly. Yeah.

Carl A. Pitts: We have a company. The last company I worked with in in South Georgia, they actually had a team come in, which was funny too, because, you know, I was like, you know, you guys actually didn’t even have to hire a production team. It’s like, I know people, but I’ll let them do their thing. But they came in and I just kind of just did my thing. So yeah, it’s pretty awesome.

Speaker3: That’s awesome.

Sharon Cline: So now you’re a voice actor too?

Speaker3: Yep.

Carl A. Pitts: I got a few.

Speaker3: Credits on that.

Carl A. Pitts: So absolutely, absolutely. But again, I’m really most proud of. And you haven’t asked me this, but if you asked me, what would you rather do? Be an actor or a producer?

Sharon Cline: That’s a good question.

Carl A. Pitts: Though, and I’ll be honest with you, if I if I had to pick and it had to be one or the other, I’ll be honest with you, I’d pick producer.

Sharon Cline: Why is that? Because most people want to be in front of the camera.

Speaker3: Exactly.

Carl A. Pitts: I’ll be honest with you. I don’t really like cameras.

Sharon Cline: Why is that?

Carl A. Pitts: I just never have. I’ve never. It’s not a self-conscious thing. I’ve just never been that person that’s been the center of attention. And I’ve just never. I’m the guy that’s so what I am. I’m an actual. You hear the term extroverted introvert. That’s what I am. So I’m one of those people that like, for instance, when you see me now, I’m very, you know, but I could also be if there was like, a crowd in here and everybody’s doing their thing, I could sit in the corner and not say a word to anybody and just people watch and be perfectly fine.

Sharon Cline: I’m very similar. Like, I have like a limit to how much energy I put, you know, put out to like, this show. This is great. But then I’ll be quiet later because I got to balance myself out.

Speaker3: And that’s what.

Carl A. Pitts: I do as well too. So for the producer side though, again, one, I don’t really I don’t really care for the camera, but don’t get me wrong, if I have to go through acting to get to that producer, hey, I’ll.

Speaker3: Be on.

Sharon Cline: Camera all you want.

Carl A. Pitts: All day. And most people like, say, if you see me on set, you wouldn’t think that because I know you probably would think. What are you talking about? But I really don’t, you know, I just, you know, I do it because, you know, again, it’s not that I don’t enjoy it, but if I had to take a pick, I would say produce it. And the reason being is because producer is the business part, and I’m a project engineer, I’m an engineer, I’m an engineering manager.

Speaker3: It’s a good.

Sharon Cline: Mix of your natural abilities.

Carl A. Pitts: I just gravitate toward that. That’s why I found it. Capsule entertainment. Because really, as a producer, you’re really a project manager. And that’s so that’s what I gravitate toward. Plus, also to the producing side is a little different than the acting side, especially monetarily monetary wise, because, you know, you get into like residuals, you get into, you.

Speaker3: Know, perpetuity in perpetuity.

Carl A. Pitts: You’re above the line versus below the line. So every project. So for instance, the things I’ve got streaming now I get money every like month.

Speaker3: That’s amazing. I just transfer.

Carl A. Pitts: It to my bank account. Now granted, it’s not a whole lot, but the reason why I learned that part of it, because what I’m looking to do also, even if I keep the route of independent, is to really come up with a really good feature film, get a lot of good high end talent in it, get it onto a real good platform, and then basically just, you know, let it stream and make money off that. You know, if you get 5 or 6 of those projects, man, you could do you could do okay on that.

Speaker3: Well, it’s.

Sharon Cline: Like what they call passive income. Sort of. Right.

Speaker3: That’s what it is. Right. That’s what it is.

Carl A. Pitts: That’s what it is. And then usually what I do too is, is people that I team up with, you know, other producers and directors and writers and that kind of thing. We just come up with an agreement. So like I said, I’m I’m very generous. So, you know, I’ll tell you by in a heartbeat. Hey, if we do this project and if I made $1 million, you know, we made $1 million, I’d make sure you all get.

Speaker3: A really good cut. So glad to know you. So that’s that’s that’s what I would do.

Sharon Cline: No, I would do the same.

Speaker3: I would do the same.

Carl A. Pitts: Like I said, I’m not greedy because I don’t want to be that person. You know, I like.

Speaker3: People to work. I like that you.

Sharon Cline: Think about what you would have wanted if you had had someone help you. And I do that too with voiceover, because people approach me all the time. I probably talked about how to get into voiceover ten times with ten different people sitting down in coffee shops and kind of just saying what my route was. I don’t know the best way, I just know how.

Speaker3: I did it. I just know my route, you know, there’s.

Sharon Cline: Enough room for everyone in this industry. Um, not just in acting, but like the voiceover world. Everybody sounds a little different. Anyhow, I just feel like if I had had someone sit down because I had to figure it out, too. If I had had someone sit down with me and kind of give me a roadmap, I would have liked that because I would have done it, you know, it would have been faster for me. So I appreciate that about you too.

Carl A. Pitts: And that’s exactly one of my points too, is, is that, you know, I’m very willing to help because I feel like I could probably be further along, actually, if I didn’t have to, you know, if I knew five years ago what I know now, I’d be probably much further along than I am now. But, you know, here’s the thing. Everybody’s journey is everybody’s journey. And, you know, you know, when you get there, you get there. When you get there, that’s when you’re supposed to be there. Not a moment before, not a moment after. It’s your time.

Sharon Cline: You really couldn’t have contrived anything differently for you to be chosen the way you were for all of these different things. So it was, you know, there’s a surrender to it, to like, what’s meant to be will be.

Carl A. Pitts: I’ll be honest with you, I don’t I don’t know what you know, what stars in the universe lined up for this. But, you know, again, just to be chosen for these projects and just to, you know, you know, I’m just an engineer.

Speaker3: You know, I’m.

Carl A. Pitts: Not a I’m not a thespian. I don’t do all that stuff. You know, I would love to be able to do that, but I’m just an engineer. I’m just a business guy, and that’s what I do.

Speaker3: And that’s it. Well, I had.

Sharon Cline: Gotten into the acting world because I wanted to get an agent for my voiceover world, but then I was asked to be on different projects as an extra, and I was like. Well, maybe I’ll meet somebody who can lead me to an agent, like a network. And but it hasn’t. Like slowed down. I keep going into these different projects and and really love it. It’s just. The creative side of it has been very fun for me. Yes, yes. And and meeting such great people. Yesterday I was an extra on a Tyler Perry show and, um, wound up not even being called to the. Set. So all of us were just sitting in this, like, kind of holding area. But there are people that I’ve known. Since May, which is the first time I did a background or anything, and it was just like catching up with friends, and it was so fun. And everyone kind of just wants that. I’ve experienced wants good things for everyone.

Speaker3: So they do. They do. The way.

Sharon Cline: I look at it is, you know, we’re all just trying to have fun and do something creative and different and.

Speaker3: Absolutely, absolutely.

Sharon Cline: This city is just so well suited for that.

Carl A. Pitts: It’s very well suited. And also to, you know, you know, auditioned for in fact, I did a production for a short film called No One Left. I actually got, I think I got 3 or 4. We got 3 or 4 awards on that. Wow. But it was actually produced, I produced I was one of the producers, but we actually filmed it in California.

Speaker3: All the way in California.

Carl A. Pitts: Yeah. So I had a whole team in California, worked on a project that.

Speaker3: Felt so special. That was.

Carl A. Pitts: Awesome. And they actually reached out to me. They found me through Instagram. And so.

Speaker3: That whole.

Carl A. Pitts: Promoting yourself, that’s what it was.

Speaker3: They saw it.

Sharon Cline: You have some other projects you’re working on now though, right?

Speaker3: Yes I.

Carl A. Pitts: Do. So currently I actually am still pitching a TV pilot that I have that I did back during Covid.

Speaker3: Um, wow.

Carl A. Pitts: Yeah, we filmed during Covid, but I actually do have a new film that we’re looking at right now. Um, and so the current project, it’s called Entertaining Angels, and it’s a story of restoration and redemption. And currently we’re looking for a crowdfunding to basically get this film off the off the ground. Um, and we’re looking for a minimum of 7000. Currently we have like two grand that’s saved. So we have a crowdfunding. And like I said, if you don’t mind, I’d like to give you that, that, that location and, and have people take a look and we’ll have we’ve got a pitch deck and we have, you know, the, you know the bio and all that good stuff on it. Um, and we’ll talk about, you know, just real quick, I can give you a film summary. Um, so basically, um, it’s a dedicated insurance salesman. Um, he unexpectedly loses his job, and his faith wavers amidst the escalating challenges. He’s confronted by an aggressive homeless man with a mysterious connection, and he must. Uh, so this, uh, unemployed, um, um, uh, uh, engineer’s unemployed, uh, salesman. He actually has to go through this whole journey of of faith. Um, he has to go through all this tragic loss. Um, and then basically come to a point where, you know, what does his life mean? So that’s what the project’s about. But again, I have a whole good write up on it. I’ve got the team that we have that’s involved in it. Um, we’ve got the key characters, all that good stuff, and I can share that as well, too. That’d be.

Sharon Cline: Great. If you send me the link.

Speaker3: I will include.

Sharon Cline: That when I post this on all.

Speaker3: The socials. Yeah. No, it’s.

Carl A. Pitts: It’s really just an awesome.

Speaker3: Story. How fun.

Carl A. Pitts: Yes, yes. It’s really, um, so. And actually, this producer I’m working with, actually we worked on another film before as well too. Um, and that’s actually the one that’s actually one of the ones that’s streaming.

Speaker3: Oh, in Brazil. In Brazil.

Carl A. Pitts: Um, but again, I met him through through social media.

Speaker3: Um, so.

Carl A. Pitts: It’s really, really, really good connection. In fact, we have another gentleman that we work with. Um, his name is Al Mitchell, and he is he is Mister SAG actor. Uh, Mister Al Mitchell has been in, like, pretty much everything you can think of. Uh, the latest project that he was in again, my new favorite show. Ozark, uh, Outer Banks.

Speaker3: Oh, I love Outer Banks.

Carl A. Pitts: So if you see the episode of Outer Banks, it would be. I can’t remember the episode number, but he is the guy. Um, he’s going to be the, um, he’s going to be the, um, the the Muslim guy that they go to see how to decode.

Speaker3: Oh, yes.

Sharon Cline: I remember, I remember.

Speaker3: That, yeah. And they.

Carl A. Pitts: They were sitting down and he goes, get this out of.

Speaker3: Here. Yeah. Oh that’s him, that’s Al Mitchell. That’s crazy. That’s Al Mitchell.

Carl A. Pitts: So we work together on a lot of projects. But yeah, but Al Mitchell’s been in, like, everything you can think of. He’s been in, you know, Greenleaf, he’s been in. You know, he’s he’s he’s a professional actor. So I guarantee you, if you hear his voice and you see him, you’ve seen him in pretty much everything.

Speaker3: I’ll start to.

Sharon Cline: See him everywhere.

Speaker3: And I’ll.

Carl A. Pitts: Give you his information.

Speaker3: As well, too. Okay.

Carl A. Pitts: But we also we all work together. So us three, we actually do projects and that kind of thing. And again he’s SAG. And so for instance we had I had a little bit of a debate with him, so we did our project five star rating. He actually played a character in it, but he couldn’t credit himself.

Speaker3: Because he sang because he sang.

Carl A. Pitts: So. But you know, he is behind the camera, as you know.

Speaker3: Co-writer and director.

Carl A. Pitts: Kind of thing. Um, so but yeah, so like I said, that’s what we’re working on. Um, let’s see here.

Speaker3: I would.

Sharon Cline: Love to be able to promote that, because I feel like anytime someone can contribute to someone else’s dream coming true, it just kind of feels like good to put.

Speaker3: Out in the universe.

Carl A. Pitts: And so if you don’t mind, let me read this off here. So Entertaining Angels is a faith based drama about Greg Laurie, an insurance salesman who has lost his faith in God. As bitterness takes hold, everything in his life starts to crumble. On top of his struggles, his wife is grappling with the decision to leave her career behind to care for their autistic daughter and creating further tension at home. Just as Greg reaches a breaking point, God sends a messenger in the form of a panhandler to guide him back to faith before he spirals out of control. The film highlights the power of compassion and how small acts of kindness can change lives.

Speaker3: Wow.

Sharon Cline: I love it because it’s like the hero journey and everyone who’s on the planet knows what that feels like. Absolutely.

Carl A. Pitts: So it’s like, if you don’t mind, I’ll give you this information. I’d like for you to, you know, take this thing and post it. And if people can see the information and if they like to support it, you know, by all means, please, you know, help us. And also to, um, this campaign is fiscally sponsored by From the Heart Productions. So making all donations 100% tax deductible.

Speaker3: Wonderful.

Carl A. Pitts: And depending on how this goes, we’re looking to try to do what this is. This is going to be a short film, but it’s actually a POC, a proof of concept, and we’d like to take it and make it a full feature length film as well.

Speaker3: Amazing.

Carl A. Pitts: So that’s that’s going to be it’s going to be a really good project. So that’s my current project that I’m actually looking to kind of spearhead and get that kind of off the ground.

Sharon Cline: Well, I hope it does. And I hope that this show gives you a little bit of a boost that way. I would love to see that happen for you.

Speaker3: Absolutely. Yeah.

Carl A. Pitts: Yeah I love I love, you know, I love projects. And that’s the one thing too is most of the projects that I work on, I’ve done a couple little just, you know, bubble gum projects. But most of the projects that I actually work on and sign my name to, I like for them to, you know, to be of some type of substance, have, you know, some type of a message and that kind of thing. And, and also to, um, where, you know, my, my team who I work with myself, we’re a little different too, is we don’t cut we don’t cut scenes, we don’t cut people. So anytime I book someone on one of my projects, I guarantee you that if you have lines and you show up, I guarantee you will be in the finished product now.

Speaker3: Because I know, I know what it feels like to get your lines cut.

Carl A. Pitts: So I don’t do that. So and like I said, and also too, you know, being on the other side of the camera, you know, casting for projects and, and that kind of thing, you know, it also gives you a different perspective to, for instance, the whole, you know, audition process. You know, initially when I started out, before I got to the producing side, you know, I took it kind of personal. You know, it’s like, man, I did 12 auditions and I got not one callback. You know, and a lot of times we have to realize is, is that it’s not necessarily that you did anything wrong. It’s just the casting director is looking for it. It could be a certain look, a certain mannerism. It could be whatever. So it’s nothing personal whatsoever, because I’ve cast for shows too, and I’ve had like five people I could have picked, but ultimately I got to pick one person. So that gives you a little bit of, you know, you know, in this business too, you got to have a little thick skin. You know, you can’t, you know, necessarily take everything. I mean, you may have, you know, I know one year I had probably 30 some odd auditions and I had one booking.

Speaker3: Wow.

Sharon Cline: Wow.

Speaker3: Right.

Carl A. Pitts: But but I’ve also talked to people. I was at an event, uh, back in, like, probably 4 or 5 years ago. I was talking to a couple. It was actually a Hispanic lady who was an actress in a in a white gentleman. And the white gentleman, me and him talked first and and he said one year he had 135 auditions and he booked five.

Speaker3: Wow.

Carl A. Pitts: But they were really good. Five. Wow. And then his wife came up and she had a similar story, too. And she said, you know, sometimes I get booked because I have an accent. Sometimes I get booked because I don’t.

Speaker3: Have an accent.

Carl A. Pitts: And she had the same thing. She says, oh, I had one year. I think she had probably like 60 something. She may be booked 4 or 5. So it’s much it’s very much a numbers game too.

Sharon Cline: It’s interesting. It’s the same thing with the voiceover world, because I can sound exactly like I sound. Someone will love me, someone will not. And I can’t change it because I could be changing it from what works for someone else to what wouldn’t work for someone else. It’s just too much. So I just any time I do get booked for anything, there is just such a joy because I think the way I was put together and made naturally someone’s going to get, you know, actually likes and is going to pay. It’s so affirming. It’s going to pay me for it. And I seriously, I still I always get emotional like, oh my God they did.

Speaker3: Yes.

Sharon Cline: And I just want to do such a great job.

Speaker3: Yes. And even the.

Carl A. Pitts: Last Fatal attraction. Like I said, even though I’ve been on a ton of them, every single one of them I take with. I mean, you saw the set. It’s just like, hey, I take it very. I take it very seriously.

Speaker3: Seriously.

Carl A. Pitts: And, you know, and every time I get booked on something. Because I work with that like Chad.

Sharon Cline: Yes. Chad, the.

Speaker3: Director of the.

Carl A. Pitts: I work with him, like, I think probably five. Yeah. So we, you know, we go back and forth all the time. So yeah. So I definitely, you know, you know every booking I get, you know I have full appreciation for it. So so yeah. So I know we’re short on time here. I know we’re about to go, but I want to give just a little bit of, you know, my advice on this whole acting thing and you know, and how to get from like, you know, starting out to, you know, getting an agent and getting that kind of thing. So the way that I, the way I mapped it out was, you know, I started off with doing background. I did background for like that first year. And then after that I kind of did a little mix of background with independent films. So like an actor’s access, you’ll see, you know, all kinds of films always.

Speaker3: You’ll see a lot of things. You’ll see.

Carl A. Pitts: You’ll see student films and that kind of thing. That’s the stuff that you get your resume built off of. Because if it’s a reputable, you know, film or production, that producer should have the same ability as me to go in and create an IMDb pro, you know, project and actually give you credit for that. That’s how you get your speaking roles and that’s how you get, you know, that resume builder. So go from background, do that for like that first year and change and then after that, you know, mix that in. But with a little bit of, you know, the independent film, get the independent film thing going. Once you get the independent film thing going, you know, start to apply and you’ve already done that, but apply to like some major TV network. And then once you kind of get in that network, no matter what type of show it is, it’s, you know, where you have a ton of lines or a few few lines.

Speaker3: Experience.

Carl A. Pitts: Get that experience in. And then once you get that independent film and once you get, you know, 1 or 2 of those major network type things, then shop around for an agent because an agent will get you the real good, juicy stuff. But at least they have something that from you they can see that one. You know, you’ve taken the time to try to, you know, build a resume. You take the time to do independent film. You took the time to actually in an effort to actually book a major network show, you know, now they can invest in you because they can say, hey, you know, this person is actually willing to work. You’re not waiting on me to do all the work, but they’re actually doing work too. That’s how you get an agent so you can do it one of two ways. A lot of ways it works is and again, we’ll talk after this, but it’s by referral. And then also another one can just be basically cold submissions, which means basically, you know, you go online, you see their submission form, you submit materials. So what you’re looking for is your basic submission of deliverables is usually going to be, you know, a series of headshots and it will be your resume. And then based off of that and then based off of, you know, how many slots they have and how much availability they have. And then also too, it’s all about looks as well too, you know. You know, are they looking for, you know, black males? Are they looking for more white females. Are they looking for this age range, looking for that age range. Are you looking for somebody like for instance, for you. You know, you’ve got the voiceover I look for somebody that can, you know, foray into a lot of different things. They can do not only voiceover, but they can do, you know, the acting part of it as well too.

Sharon Cline: And special skills.

Speaker3: Too, and special.

Carl A. Pitts: Skills to.

Speaker3: Play guitar.

Sharon Cline: Or like I ride a motorcycle. That would be great too.

Speaker3: Exactly.

Carl A. Pitts: And then as you get into that whole agent world, I would say at some point, again, unless you just, you know, unless you just, you know, like the background thing, I would say at some point just let the background stuff go and focus on independent films and TV shows. And sometimes it’s hard to draw that line and hold that line. But I’ll tell you, it’s very well worth it because I haven’t done background since, I think probably 2015.

Speaker3: Wow.

Carl A. Pitts: Yeah, I was the last time I did background work, and I’ve been offered a lot of background work, featured work and that kind of thing. But I kind of turned it down because that stuff that you can’t really put in also too, you can’t put that on IMDb.

Speaker3: It’s it’s uncredited.

Carl A. Pitts: Right. So you can’t put that on IMDb extra.

Speaker3: Yeah, right.

Carl A. Pitts: Exactly. You can’t put it on IMDb.

Sharon Cline: It’s good to know though. I really appreciate the map because it does feel like you are. At least for me. I’m just doing background stuff because they’re like, hey, do you want to be on this? Sure, yeah. Like I got a text from Grosse Pointe Garden Society, so I’ll be a background person on Monday. And I’m like, sure, sure, I’ll do it, you know, but I don’t I wouldn’t know beyond that how to get further into it.

Carl A. Pitts: Exactly. But that’s what I do like look for independent films. That’s how you actually start to build your resume. You get lines, you get actual IMDb credit done.

Sharon Cline: One independent film. So I would like to be able to add more for sure.

Carl A. Pitts: I would add more of those. And like I said in the background thing is great. Like I said, I did it for like a year and it’s awesome because what it does is it gives you an exposure to the whole process without the pressures of having to perform.

Speaker3: Truth, right.

Sharon Cline: You can just enjoy it.

Speaker3: And be fun. You can just enjoy it. You can have fun stuff.

Carl A. Pitts: And then, you know, I look at, you know, I always think about it like, you know, you know, a caged tiger, you know, it’s like I’m sitting in the cage and I’m watching, watching, watching. And then, man, when I get my chance, it’s like, I know what I need to do.

Speaker3: Yeah, I know how the.

Carl A. Pitts: Camera movements are. I know this, I know.

Speaker3: That even the verbiage the directors.

Sharon Cline: Call out, you know.

Speaker3: Directors, you know, like.

Carl A. Pitts: You saw on set, you know, it’s like, you know, me and Chad were like, you know, almost like, you know.

Speaker3: Buddies. Yeah.

Carl A. Pitts: You know, he’s like, I need you to do this. I need you to do that. You know, it’s, you know, I don’t take it personal. It’s just like, what you need is what you need. Because I know when that editor gets it, they have to have a certain type of footage. And once you see the final product, you’ll be like, man, they did all that. And you’d be surprised at that. Like the looks and the mannerisms and even the way we maybe looked at each other, how they catch those moments.

Speaker3: And we had.

Sharon Cline: To do that a good.

Speaker3: Bit. And when you.

Carl A. Pitts: See that, you’ll be amazed at how professional it looks. So when they ask you to do these things, it’s for a reason. They’re not just they’re not just doing it just to be mean to you. They’re like, I know I’m going to need this footage because my editor is going to see that and they’re going to want that stuff.

Sharon Cline: Yeah, it was fun at the very end of it. We did what was called detectives detecting, and so we were like sitting at a desk. You know, both of our desks are next to each other and, you know, they’re like, look busy and do this and that. And then they’re like, answer the phone and say, homicide. It’s like, all right.

Speaker3: So when you.

Carl A. Pitts: See the finished.

Speaker3: Product, you’re going to be like, oh my God, that put it together and.

Carl A. Pitts: It will look, it will look like a real TV show. I mean, it looks like like when you watch NCIS.

Speaker3: Yeah.

Carl A. Pitts: You’ll be like, man, we did all that because sometimes, actually, they’ll catch they catch so much detail like, you know, one time I did, like, an eyebrow raise and I was like, I didn’t know I even did that. And it’s just like. And everybody saw that. It was like, man, I was like, I didn’t even know I did that. But that editor watches every little thing that.

Speaker3: You do to make it look.

Carl A. Pitts: And like I said, you’ll be surprised when you see the final footage of the things you probably didn’t even know you did. And you’d be like, I did that. It’s like, it’s really awesome. So I’m glad you enjoyed that first experience. And and definitely like I said, you know, keep applying for stuff like that. And it’s a great resume builder and it’s a great network tool because like I said, that opportunity leads to other opportunities, people to reach.

Speaker3: Out to you.

Carl A. Pitts: And like I said, that’s how I got my project in California was people reached out to me on Instagram.

Sharon Cline: So well, I’m so excited to have had this time because when we were busy, when we were working. So I really liked that I got to sit down and kind of hear your whole story, and it’s inspiring for me too, because who knows? You really don’t know. You’re just doing what you know to do. So the right people at the right time and the right scenario. Like, I think you were the right person for me to have that first experience on TV because you were so sweet to me. And also I was like, so giddy every time we would, like, cut, I’d just be like, oh my God, I just picked up a phone and said, homicide. Like, I’ve never done that before.

Speaker3: It’s awesome. Like I.

Carl A. Pitts: Said, once you see yourself on that on that TV, you’re going to be like, oh.

Speaker3: My gosh.

Carl A. Pitts: That is amazing. It’s almost like a little bit of a thrill. So and honestly, I do kind of have this thing. I haven’t shared this with Jupiter Entertainment, but my thing is now, since I’ve been on season 13 of fatal season 14 two, season 15. My goal is I want to be on.

Speaker3: Every season, at least one episode, every season.

Carl A. Pitts: And in fact, actually when I got booked for this and this is still season 15, episode 47 or 49, whichever one it was, I actually applied for a season 16. I was hoping to get the season.

Speaker3: 16 because I already did a 15. Yeah, so I wanted.

Carl A. Pitts: That that chronological 13. 14.

Speaker3: I have a feeling you’re.

Sharon Cline: Going to be on 16.

Speaker3: So. Oh, trust me, I’m gonna.

Carl A. Pitts: I’m gonna I’m gonna apply for 16.

Speaker3: But that’s so that’s.

Carl A. Pitts: My personal goal for Fatal Attraction to get on every single season until the wheels fall.

Speaker3: Off.

Sharon Cline: You know, the unfortunate but fortunate for actors. Like, there’s always going to be some crime shows. You know, they’ll always be some reenactments out there. So snapped has been on forever, too. I think about all of these shows. They film up in Knoxville.

Speaker3: And I’m like, yeah, absolutely. There’s no shortage.

Carl A. Pitts: And that’s how I actually got a couple of auditions for. I actually auditioned for NCIS like 2 or 3 times. Wow. Absolutely I.

Speaker3: Did absolutely. I’m so excited for you.

Carl A. Pitts: Absolutely. I’ve had some. And you talk about auditions. Gosh, I’ve had some Really good auditions. Some really good auditions. I’ve had some that I had to turn. I’ve had to turn down. Um, I guess I’ll mention a couple. So when I did Ozark, there was a group there that was doing another project called Game Night that Jason Bateman was in.

Sharon Cline: Oh, it was a movie.

Speaker3: A movie? Yes.

Carl A. Pitts: Okay, so we were on set and we were. I didn’t know, you know, I didn’t know anything. I just did my thing and I went home. But I got a casting notification that they wanted to book me. And this was an audition. This was, I want to book you. So if you remember the movie and you remember when they were in the mansion and the you remember the two suited guys? It was a black guy and a white guy. They called them the.

Speaker3: Goons, but they were they.

Carl A. Pitts: Were chasing them through the.

Speaker3: Mansion.

Sharon Cline: You were going to be one of the.

Speaker3: Goons, the black guy.

Sharon Cline: What happened that you didn’t get this one.

Carl A. Pitts: Because I had to actually travel for work. So the day they were filming, I wanted to do it so bad. And again, I didn’t know if it was like background or what. You know, you.

Sharon Cline: Just knew you were booked on.

Carl A. Pitts: It. Yes. But when you see the movie.

Speaker3: That.

Carl A. Pitts: Was that one.

Speaker3: That was.

Sharon Cline: Man, there’s a surrender to that too, isn’t there? Like it has to work out the way it works out. You couldn’t have changed.

Speaker3: It, so it.

Carl A. Pitts: Does. When I saw that movie, I was like, oh my God, because he had a lot of lines.

Speaker3: And they were.

Carl A. Pitts: Right with it. And they even mentioned in there too, hey, you’re going to get a little hot and sweaty. You’re going to be with the main characters, you’re going to be chasing them throughout the, you know, the residents, you know, you know, can you make it? You know? And I was like, no. And I saw the movie and I almost like.

Speaker3: Cried a tear.

Carl A. Pitts: Like, oh my gosh.

Speaker3: Well, that just.

Sharon Cline: Means that the right thing, even better, is going.

Speaker3: To come.

Carl A. Pitts: And that’s why I say you just, you know, you have to just kind of just, you know, when things happen, they happen when they’re supposed to happen and how they happen is the way they’re supposed to happen. So you can’t, you know, you can’t control it. You just have to just, you.

Speaker3: Know, just go.

Sharon Cline: Go ride. Just be on the ride.

Speaker3: Exactly.

Sharon Cline: Well, thank you so much.

Speaker3: Carl.

Sharon Cline: Pitts, for coming to the studio and telling me your story and and really being so generous with your advice for people. Um, I don’t know even how I would have had to find an agent if you didn’t. Kind of explain to me what I’m sort of stumbling through right now, which is not even what I was thinking I would be doing. I was thinking I would love to be a voice on, like, some animated series, you know, that was my goal. But it’s turned into something different. But and I’m enjoying it. So I guess as long as I’m enjoying it, I’ll just keep going. But absolutely without without your advice though, it would, it would be harder for me. And I’m sure anyone out there that’s listening. So thank you for being so sweet and for being so sweet to me on on the set. You were just the best to work.

Speaker3: Very welcome.

Carl A. Pitts: I enjoyed my time here. Thank you.

Speaker3: So much.

Sharon Cline: You’re welcome and thank you all for listening to Fearless Formula on Business RadioX. And again, this is Sharon Cline reminding you with knowledge and understanding we can all have our own fearless formula. Have a great day.

 

Lovely Marshall – Forbes-Featured Coach & Powerhouse Founder

February 21, 2025 by angishields

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Lovely-MarshallLovely Marshall helps overlooked professionals break free from being the “best-kept secret” and step into highly paid, recognized leadership roles.

From landing a $500K Facebook role without a degree to becoming a Forbes-featured expert, she now empowers others to do the same.

In a recent chat with Trisha, Lovely shared her journey of overcoming limitations, the power of connections, and how manifestation shapes success.

As a newly published author, she encourages professionals to own their value, share their expertise, and confidently pitch their ideas to clients. Lovely-Marshal-logo

Connect with Lovely on LinkedIn.

Transcript-iconThis transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Houston, Texas. It’s time for Houston Business Radio. Now, here’s your host.

Trisha Stetzel: Hello, Houston. Trisha Stetzel here bringing you another amazing episode of Houston Business Radio. I have an amazing human being on with me today. Her name is Lovely Marshall. From securing $500,000 in a Facebook role without a degree to becoming a Forbes featured coach and powerhouse founder, she empowers overlooked and undervalued professionals to transform into highly paid powerhouses by eliminating the obstacles of being the best kept secret. Lovely. Welcome to the show.

Lovely Marshal: Hello. Hello. Thank you so much. You guys missed the pre-show? Like, the pre-show was one of the best. We’re gonna we’re gonna invite you in on this, though.

Trisha Stetzel: Yes, absolutely. And I told lovely. Let’s just keep having the conversation. It’s all going to come out. It’s all going to come out lovely. I’m so excited to have you on the show today. We’ve connected a couple of times. We had a great pre-show talk today, but for those people who don’t know who you are, will you give us a little insight into Lovely Marshall?

Lovely Marshal: Hello everybody. I am lovely Marshall. Um, and it’s so exciting because I was telling Trisha that in 2025, I am reintroducing myself to my husband and to the world. I am a Forbes influencer, which means that I am a part of the Coaching Council, the ability to write and empower others through my words. I am a global speaker I have graced the stages of Dubai, Australia, London. It’s incredible in the good old USA and I am now in off, so we’ll talk about that. A podcast host and a powerhouse strategist and as Trisha mentioned, I am empowering overlooked experts. That is, those of us who know that we have the talent, who know that we have the business mindsets like we have it, but we’re just overlooked. To break free from being undervalued, that means that we’re not getting paid our worth, and we are transforming our expertise into million dollar opportunities. Hopefully today, this year, right now. And so I am so excited. Uh, I was not born like this. I was born in Kansas City, Kansas. I know the Chiefs just lost. Um, but born in Kansas City, Kansas, I am one of five daughters. The most beautiful one, if I say so, of course. And and I have literally just took this leap of being overlooked, undervalued, being stuck, and really just wanting to empower other people. Like, let’s make everybody these grand stories. It’s not just for the Jeff Bezos, the Mark Zuckerberg’s Steve Jobs. It is for all of us to really transform. And it’s really just leveraging our own expertise. And so I’m so excited and so honored to be on this show today. Trisha’s own story, like, is so amazing. So thank you all for listening in and tuning in. And so excited to meet many of you all more in person. Um, through the power of this show.

Trisha Stetzel: I’m so excited. So I want to start here Because when I introduced you, I said, by eliminating the obstacles of being the best kept secret, let’s talk about what that best kept secret actually means. Lovely.

Lovely Marshal: Yes. Okay, so how many of us raise your hand if you’re driving? Just honk your horn. Have been told you are the best kept secret. And for so long I was empowered. Like, oh my God, I’m the best kept secret. I just, I was like, oh my gosh, everybody loves it because I’m the best kept secret. But then I realized in my career, professional, if you’re the best kept secret, then that means the VP doesn’t know who you are. How are you getting promoted if you’re the best kept secret? If you are a business and you are the best kept secret, how will you be the next Apple or the next HP, the next, um, vacuum or whatever? You cannot be the best kept secret. And it dawned on me, why are so many experts saying these are the secrets of this? This is the secrets of this. And it’s like, no, you don’t want to be the best kept secret. Like, you should slap anybody who tells you that you’re the best kept secret. And so I wrote a book, and it’s called The Dangers of Being the Best Kept Secret. And how it really does make you overlook and keep you undervalued. Now, your recipes and those things. Yeah, those needs to be a secret. But everybody should know your name. It should be like Muhammad Ali. Say my name. You want other people to know your name. That’s why we got into business, right? We need people to know our name. We need people to know our podcast. We need people to know about us. So we do not want to be the best kept secret. And we need to eliminate that obstacle. And there’s various avenues to do that.

Trisha Stetzel: Mhm. Absolutely. So tell the listeners where they can find your book.

Lovely Marshal: Yes. So right now it is on Amazon. Like I’m so sorry. I’m like, I’m so excited about this. Because if you.

Trisha Stetzel: Guys can’t see if you’re only listening, she has the biggest grin on her face right now.

Lovely Marshal: This is like just like a dream come true because I literally I, I did not want my books to die in me. But you can find my books right now today on Amazon.com, backslash author backslash. Lovely Marshall. And it will be available beginning on April 15th. Um, but you can preorder it today. And thank you so much Trisha.

Trisha Stetzel: I’m so excited for you. Now adding author to your title. Congratulations. That’s fantastic, I love it. I’d really like to know how did you what tools did you use or how did you change your mindset from being that best kept secret to coming out and being lovely Marshall, and being loud and proud of who you are.

Lovely Marshal: I really think it happened by accident. Um, and the reason is, is because I worked at Facebook and I got the job without a degree. I don’t have a prestigious network. Um, and now I always say this caveat without a degree does not mean without an experience. I am a powerhouse, I am unstoppable, I am dynamic, I am effective, so I don’t want people to be like, you. Get on Facebook without experience. No no no no no. Like I earned it, but I just didn’t have, um, a degree. And it came because I shared my story on a podcast, coincidentally, that’s like amazing podcast Power Place. Um, I shared my story on a podcast to, like, help me get in the mode of preparing for my interview and people laughed about it. They were like, ha ha ha, you got a Facebook job? Like, how did you get a Facebook job without a degree? And then they didn’t get the Facebook job. They didn’t get the Facebook offers. And so I was like, oh yeah, you used me as a punchline, but you couldn’t even get into the opportunities that I was offered without applying. And so because of that punch line, it was like, oh, I really I have something here, like, I can do something, I can, I can really leverage this. So it literally was my expertise of being able to tell the story that then transformed 200 professionals to get 30 and $50,000 pay increases, like with their exact same job title, like it was their exact same job title, but they left their comfort zone trap and then went to new companies like mm.

Trisha Stetzel: That is fantastic. Can we talk a little bit about imposter syndrome? Because I think that there are a lot of women out there who don’t carry the same kind of confidence that you exude today. And so really, have you ever been in a place where you felt like you had imposter syndrome? How did you get over it, and what advice would you have to the ladies who are listening today?

Lovely Marshal: Um, so I have never felt imposter syndrome. What I have felt, which I feel like imposter syndrome is, is a sense of not belonging. So we always equate imposter syndrome for professional worlds. But what about being a mom? Do we know how to be a mom? Not really. Do we know how to be a wife? We never say that about, oh, I feel imposter being a wife. I feel imposter being a mom. I feel imposter being a husband. Because there’s never not a sense of belonging. When there’s the imposter syndrome that come in, it’s often because the places that you’re in, you don’t feel a sense of belonging. So when I was at Facebook or gracing the stages of Cigna, or even being on the podcast right now with you feel imposter nervous as heck because I’m like, what if I say something wrong, but you are making me feel like I belong here? Like, lovely, I chose you, you’re one of my guests and that’s what I felt. So I never felt as if I was an imposter because there was always a sense of belonging. Now, mind you, I am a black woman in Houston, Texas, so there were times that I did not feel like I belonged. But guess what I did? I created my own table. So when I was rejected by healthcare companies within my team, like they didn’t invite me to luncheons, they will literally be one place and I will be right next door at the next place. I wasn’t invited to it, but guess who? I did get invited to the VP’s of other departments.

Lovely Marshal: And so then it made me recognize. So when it came time to those performance reviews, other people spoke about me and not just my team. And it was like, wow, this is nice. Like, I don’t if I don’t belong here, someone will welcome me and I can create my own table of what it looks like. I don’t just need my coworkers. I have other people within the organization who will support me, who will uplift me up. And so I say that to say like imposter syndrome is only a sense of when you don’t feel like you don’t belong. And when those feelings do come up where you don’t belong. Are there ways that you can create your own table so you can embrace that and lean in like Sandra Sandberg, like who wrote the book Lean In and was a former Metta me like, helped take Facebook to the next level. She talked about that, like how we have these lean in circles and how we can empower each other, because there’s not sort of a playbook on how to play at these top companies or even building our own companies. Like, there isn’t really a playbook like we write about it, but how it folds out is so completely different. And so I definitely would say get you a team of people. Collaboration is so key and that will help to lower that barrier of that imposter syndrome. Because you’re doing it. You are worthy. And I always tell myself is that you belong here. So ladies, gentlemen, if you are feeling that, then you belong here.

Trisha Stetzel: I love that. Wow. So insightful. Like you, you shifted the way I even think about or want to talk about or do talk about imposter syndrome. And it really does come back to do you belong. And if you don’t belong in that particular space, go build your own. I’m a big proponent of that. I do that all the time. Like, there’s not a group that fits me, so I’m going to go build my own. And I love that you say build your own table, right? And bring the people to the table that you need, because the five people we hang around with the most, we become the average of. So how average do you want to be, right?

Lovely Marshal: Exactly, exactly.

Trisha Stetzel: Uh, I love that. So how do you then? Lovely. Build those meaningful connections that we’re talking about?

Lovely Marshal: It is through one conversation at a time, one conversation at a time. I love podcasts, and for those of you all who are listening to this, please get on a podcast. Podcasts are a great way to eliminate the obstacle of being the best kept secret, and it also elevates us. I started out my first oh my God, my first podcast. Oh, it was so awful. It was. I was like, um. Who? Um. I’m, um. I’m lovely. Um, I didn’t know my tagline. I didn’t know what to say or how to do clients wins. But now when I’m doing business pitches and I’m even talking to my clients, I speak higher and I’m reminded, like, this is just an interview, you know, like, I can do this. I can be able to elevate these things. So podcasts truly, I call them podcast power plays how you can turn conversations into clients, conversations into customers, into friendships. The interviews are a great way for you to have influence, and I think that that is a really meaningful way that I have been able to do it. From conversations. I have a podcast now.

Lovely Marshal: I’m like emailing those people back again, like, hey, I like how you did this for your podcast. Like, who’s your person? Can I leverage them? Do you have an affiliate program. I’m learning about so much by being on podcasts and then listening to other people episodes. Like I listened to your episode, like I kind of like downloaded a lot, like, okay, how does she answer questions? How does this person do it? And you learn a lot about people. So then I’m reaching out to past guests saying like, oh, I didn’t know you had a business that were like that. I’m looking for that too, and sending them LinkedIn connections. So don’t just consume it. Be meaningful about it. Like connect with these people. Because the reason why Ray bans right now is blowing up like they were always impactful. But like now they have meta name to it. And with these meta glasses, collaborations are key. We can get so much further when we collaborate and connect with people so much faster than what you and I could do on our own.

Trisha Stetzel: Yeah, absolutely. Oh, I love that. Using podcasts to connect with people that in some cases you may have never had the opportunity to connect with them like you and I. Yes, I.

Lovely Marshal: Live in Houston. She lives in Houston. I live in Houston. Never met her. Never met.

Trisha Stetzel: Not even on the radar. We weren’t even connected on social media before. We had our first conversation just about a month ago. It’s crazy. Okay, we haven’t talked about what you do. We’ve talked about the book. We’ve talked about lovely, the beautiful human being that you are, but lovely. Tell us what you do in your business.

Lovely Marshal: Yes. So what I do in my business is empower others through their stories. Um, so my story started with professionals, but then it transformed into entrepreneurs reaching out to me because I left Facebook less than six months ago and I was blowing up or being explosive, as people say, um, by like having Forbes and being on all of these podcasts and people are like, wait a minute. I’ve been in business for five years and I don’t know the stuff that, you know, like, what did you do? How did you go about doing it? So I would say day to day I run events all day. I am on Eventbrite. I have a book called the Eventbrite Millionaire, because Eventbrite is a really good way to host all of your things. Like if you are not known, if you are a hairdresser and you want to get more people to know about your business, you could literally host events all day. So my business is coaching people. It’s empowering people. So all day long I’m actually hosting events through Eventbrite where I’m going through a series of things. I’m talking about things that I know, hey, people don’t know about LinkedIn. I built Meta Business Suite, which is Facebook, Instagram, and WhatsApp all in one, but they don’t know how to empower that. So I teach them how to do that. And then from there they enroll from this one hour class. Then they enroll in my 90 day coaching program, and we go deeper and we go further and we answer questions about it. So it’s been amazing of like just seeing ways that you can use the internet and use other platforms to transform your business. Like, I have truly enjoyed it. Um, so that is what I’m doing throughout my day. Empowering other people, sharing my expertise, helping people win, and just creating the next, uh, team of like, powerhouses.

Trisha Stetzel: I love that this is why we like each other so much. This is the energy that brought us together. So lovely. If someone’s interested in learning more about your programs, where can they go to find you?

Lovely Marshal: Yes. So actually, Eventbrite is amazing. They give you your own personal website so you can find my events at lovely Marshall Dot Eventbrite.com or on all social medias TikTok, YouTube, Instagram, LinkedIn, at the Eventbrite millionaire.

Trisha Stetzel: You guys have to go see Lovely’s pages. You got to go follow her on social media. She is awesome and must I say a powerhouse herself? Lovely. Wow. Oh my gosh. Okay, so I have another question. Maybe this one. And we’ll have to dig into the memory banks for. But how can the lessons of your childhood prepare you for the world’s largest stages? Wow.

Lovely Marshal: This is so good. Um, the lessons from your childhood. So right now we are talking. And we are having a great conversation. But that conversation started when I was a kid and back then, and I know still today, a lot of people do this. Um, but for me personally, I was growing up in church and for church you had to do Easter speeches and Sunday speeches and you’re in front of adults. Like my church was probably about 100 adults, which that’s a lot for a kid. Um, it’s definitely not as big as Joel Osteen church, where you’re, like, speaking in front of thousands. But for a kid, it’s 100 adults and you’re telling them about things and they’re cheering you on. And then as your life, as you grow and I am trying to persuade them to buy into my products, I’m reminded of that little girl who was a kid, and there were adults who were there. And so I’m just like, oh, I just need to smile and show the confidence. And remember, I know this because that’s what my mom told me. Like, remember, you know your speech. Say it confidently. Say it with a smile. Look, people in their eyes and those small memories, those small lessons prepared me. And even being bullied like as a kid, like those things prepared me to again create my own table. Like, oh, the bullies don’t like me. So I got to be friends with other nerds. It’s little lessons that we don’t even realize are so instrumental in who we are today, and preparing us for who we will be tomorrow. Mhm.

Trisha Stetzel: Do you believe that doing a reflection exercise on things like that can really benefit us as adults?

Lovely Marshal: Yes, but you know what’s so crazy? When I’ve discovered it, it’s been just talking to people, and it’s been like. I didn’t realize that that moment created this, like I didn’t. I feel like you never really realized that. It’s a reflection. It just sort of like comes out most of the time. Like you said, we we just forget about it. Like, I forgot about the fact that I was speaking, like doing Easter speeches. I don’t want to say how many years ago that was the last.

Trisha Stetzel: A long time. We don’t have to say.

Lovely Marshal: No, you know. You know. But it did. I was wondering, like, why am I able to speak so well or doing this? And then I’m like, maybe speaking. I did not want to do those Easter speeches, but it prepared me. And then my mom telling me and my father telling me, it’s okay. Those bullies, you know, they just don’t understand. You will have friends. You don’t need them because other people will like you. Then it was like, okay, when I had bullies in the workplace, I don’t need them. Other people like me. Other people need my ideas. It was little moments where you just don’t realize that they really are those stepping stones and those catalysts to things, you know? So I call myself the undefeated champion of enthusiasm, and it’s because I survived 100% of my worst days. And you have too. So many of us, we thought that divorce was going to kill us. Our parents passing away. Losing our job. We thought that it was going to take us out, but we survived 100% of our worst days. So if we’re not a champion in anything else, we are a champion of life. We’re undefeated at that. Because when life tries to knock us down, when other people try to knock us down, we survive 100% of our worst days.

Trisha Stetzel: Undefeated champion of enthusiasm. I’m going to have to use that somewhere. Lovely, I love that. That is just so fantastic. Um, I want to bring something in that we were talking about before we went live on the show today. And so childhood really begins to mold who we are. And we use a lot of that in today’s space. Right. And the way that we do things and the way that we show up. But we were talking about manifesting or even setting those goals and thinking about them, because the things that we think about and practice the most become our reality. Whether you believe in manifestation or other language that you can use around that, I think that that can shift the way we work and the way we engage with people as well. So tell me what your thoughts are around manifesting.

Lovely Marshal: My oh my gosh y’all. Y’all missed a great one. So I was sharing with her Neville Goddard. And for those of you all who do not know of him. His name is n e v I l l e g o d d a r d. And my goal was. One of them was to be on 25 stages for 2025. To be a best selling author. Um, you know, just all the things and in church, because I do come from a church background. Uh, they talk about how you’re supposed to write the vision and make it plain. And, you know, as a man thinketh, all of these things will never God or takes it a step forward. And I’m going to share with you all just a bit of a step forward about like how he talks about how the feeling is the secret. So I wrote to myself the emails I’m receiving in 2025 and it says congratulations. Lovely. Your book, the Eventbrite Millionaire, has just hit the best seller list in multiple categories. We’re inviting you to discuss it live on Good Morning America. Just like just pause for a moment like I wrote that email to myself. But isn’t that how it happens when you hear something good? Like even knowing from Trisha when she wanted me to be on her podcast, I got an email saying like, yeah, we would love you’re good for this guest. Like, we think you’ll be good for our show. And so I just did it in terms of being an author, and I tell my clients that if you want a job offer, how much money is it that you want to make? What does the job offer look like? Think about it saying like, congratulations, we extend this offer to you or your book. You want it to be in. Target your your products and target. Think about how it will be from their marketing executives. Like congratulations, your products will be in five of our stores globally. It’s it’s that feeling that you get that helps you to manifest it Manifested like you can’t help but to smile.

Trisha Stetzel: It’s that energy. And by the way, my face hurts. I’m just saying I have not smiled this much in days. I feel like I’m so excited that you came on the show today. So lovely. Getting to the back end of our conversation today. Could you share a story with us, either about you or a client? Something that’s really top of mind for you today? Yeah.

Lovely Marshal: So the first thing when she asked this question, um, that popped up in my mind is a story of an entrepreneur. Again, that collaboration is key. I am a part of Verizon Wireless Digital ready community, which they pay speakers. It’s called Ask the Experts. It’s they give you $10,000. So if you are an entrepreneur, it’s $10,000 where you can learn and get paid to learn. And I had a friend and I was like, girl, you have SEO Capabilities. You need to be able to do it. And she was like, no, I don’t think I can. Be able to do it. I said, yes, pitch yourself to Verizon. These companies, they need. Us they need content. Content is cash and they need more people to sign up and enroll and do it. And I met her as like a client first, and then she became a friend of mine. And now she is going to be paid to. Speak with Verizon Wireless as a thing. But it’s that confidence in this that pushing to again leveraging your expertise. You know, things that nobody else knows about that people need to be paid for. And it doesn’t have to be. Verizon chase has business classes. Uh, Goldman Sachs has business classes. There’s so many. Linkedin learning has business classes where they need content from experts like you all to share those amazing things. Podcast need guests. They don’t. They they won’t go if they don’t have you all as guests. So share your story. And I think that that was like one of the most recent success stories to know. Like that she got a paid engagement about eliminating the obstacles of being the best kept secret. And me saying, like, hey, I’m doing this and they need somebody like you on here, like, pitch your idea. Here’s the people who you talk to, all of that and to know, like, it’s not just my own success, but other people can have the success too. It’s amazing.

Trisha Stetzel: Oh my gosh, I’m so excited that you came on the show today. So if you’re listening, all of the information to get in touch with lovely is in the show notes, but lovely. Will you just one more time telling those who don’t have access to the show notes how they can find you?

Lovely Marshal: Yes. Thank you so much, everybody. Excited to connect with you all. I can be reached at Eventbrite. Millionaire on all social medias. And my name is Lovely Marshall. So if you Google me or if you use Bing or Yahoo, it will pop up. L o v e l y. Marshall.

Trisha Stetzel: Oh my goodness. Thank you for being on the show today. I don’t think my face is going to recover. So by the way, if you guys are just listening, you have to go to the YouTube channel and watch the video because they’re the two biggest smiles on the screen that you have ever seen.

Lovely Marshal: Yes.

Trisha Stetzel: I appreciate your energy. Thank you so much for being with me today, and I look forward to having you on again so that we can continue this conversation.

Lovely Marshal: Oh, absolutely. Thank you so much, Trisha, and thank you so much to the amazing listeners.

Trisha Stetzel: Thank you. And that’s all the time we have for today’s show. Join us next time for another exciting episode of Houston Business Radio. Until then, stay tuned, stay inspired, and keep thriving in the Houston business community.

 

Tagged With: Lovely Marshall

Ross Davis with Kingwood I.T.

February 21, 2025 by angishields

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Ross-DavisRoss Davis founded Kingwood I.T. in 2007, transforming his passion for technology and helping others into a thriving business. A lifelong resident of the Humble/Kingwood area, Ross has spent over 40 years in the community he serves. As a dedicated father of three and newly remarried as of November 2024, he understands the importance of relationships—both personal and professional.

Ross built Kingwood I.T. to offer a better alternative for business owners frustrated with unresponsive or dismissive IT providers. He believes in delivering IT support that is personal, responsive, and free of the typical industry jargon that often makes clients feel overwhelmed or unheard. His favorite quote, from Maya Angelou, reflects his philosophy: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

In a recent discussion with Trisha, Ross shared how his journey from IT enthusiast to business owner has been driven by a deep commitment to trust, empathy, and personalized service. He emphasized the power of networking, particularly through BNI, in both his business growth and personal development. His passion lies in helping people understand technology in a way that makes them feel empowered rather than frustrated. With a focus on serving local businesses, Ross is dedicated to making IT support a seamless, supportive, and stress-free experience.

Connect with Ross on LinkedIn and follow Kingwood I.T. on Facebook.

Transcript-iconThis transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Houston, Texas. It’s time for Houston Business Radio. Now, here’s your host.

Trisha Stetzel: Hello, Houston. Trisha Stetzel here bringing you another episode of Houston Business Radio. It is my pleasure. And I’m so excited about the guest that I have on today who I met through BNI. I know there’s a theme here, right? Uh, my friend who we’ve known each other now for 11 years. Thank you, Ross, for making sure that I knew that before we came on. My friend Ross Davis, owner of Kingwood I.T. Ross, welcome to the show.

Ross Davis: Thank you. Trisha, it’s a pleasure to be here. And yeah, I can’t wait to, um, to kind of share some of what I’ve learned through this business journey with others that are listening on your on your channel here.

Trisha Stetzel: Yeah, I’m very excited as well. So for those who don’t know you, Ross, can you give us a quick who is Ross Davis?

Ross Davis: Yeah. So in a nutshell, I learned a long time ago if I told somebody I’m just in the IT world, I get this, like blank look. Um, so I quickly learned to be more specific about what I do. Um, so now when somebody asks, what do you do for a living? I tell them I’m an IT relationship therapist. Um, and most people will either laugh and some of those others will be like, I need your card. Like they get it. Um, because at the end of the day, I think I provide more therapy for my clients than just about anything else.

Trisha Stetzel: Yeah. And you’re such a calming voice to people and that’s what I love about you. You can take this really complicated space of it and bring it down to a place where it’s not stressful for people, and I love that. Uh, and excited to dive into what we’re going to talk about today. So what in the world made you decide to start an IT company in the first place. Ross.

Ross Davis: Yeah, well, you kind of did a little spoiler alert there so that that calmness that I have, it came out of a frustration. So, um, way, way, way back many years ago when I graduated college, um, one of the things my parents offered was to get me a computer. So we actually had one built. I knew nothing about building a computer at that point. So I reached out to a local company that builds computers, and we had that thing built, and I went to go pick it up, drove it back home, probably lasted all of about an hour before that first infamous blue screen. Didn’t know what to do. And this is before internet, so the only thing I could do is call them up and they say, bring it back. This happened about 3 or 4 times by about the fourth time, over a span of two weeks of this blue screening and nothing getting fixed, I was so frustrated, I was determined, I’m going to learn how to fix my own computer so I never have to deal with this frustration again. Now, little did I know that that was actually planting a seed with me, that this is actually something that I was meant to do.

Ross Davis: So as I was getting this computer stuff fixed and figuring out how to do it myself, along came a job opportunity. It wasn’t in the degree I had. I had a finance degree. So when this opportunity came along as a junior level PC tech and I had just learned how to put a modem in my computer. Yeah, that’s how old I am. We’re talking about modems here. Um, I quickly started learning that I had a gift for fixing these computers and troubleshooting, and I was excited by it. And so that then that started back in like 1997. So in 1999, I got a job doing computer tech work. And in 2007, I eventually decided, you know what? I’ve had enough of the corporate life. I want to want to kind of do this on my own. And I miss dealing with customers. That’s kind of what started all this. So, um, I definitely have a passion for helping people. And it is kind of that that means to an end.

Trisha Stetzel: Uh, I love that. Hey, we open our our first businesses in the same year. Little did you know. Yeah. Awesome. Um. So. Gosh, Ross, what do you love most about what you do?

Ross Davis: Yeah. So part of the reason that I left the corporate world and to get into starting my own business, it wasn’t because I wanted to run my own business. I like I used to make fun of people who did that. Like, you’re a sucker. Like, I hear about these stories about when you own your own business, it never turns off. You sleep and you eat and you drink this stuff. And I’m thinking to myself, why would you want to do that? And you hear about, well, we never go on vacation and all these things. I’m like, that sounds terrible. I would never want to do that until you find out that sometimes your passion and your purpose is so strong, the only way to make sure it gets done the way you need it to get done is to start your own business. And so that’s exactly what happened. It just came from a place of I miss my customers, I miss talking to people. And I knew there was an IT need out there for people who actually would listen to their customers instead of just bring me your computer. Get out of the way. Let me fix it. And now it’s done. There was a lot of that in the IT industry. Unfortunately, there still is. Um, that’s why I call myself an IT therapist. Because one. That’s what I relate to. That’s what I needed when I had these problems back in the late 90s. And that’s what I want to give to. I want the people who want that, that, that kind of experience. They just want to be heard. Right? They want to know that they were listened to and that they’re valued. And that one and two, hey, we’re going to actually fix this problem. So that comes with a level of trust that only comes from when you care for somebody and they know that you care, then you have that trust. And really that’s kind of been the the secret to my success is just earning that trust by showing people how much I care.

Trisha Stetzel: Yeah, I love that. So leading with empathy. And you know, when it comes to technology, that doesn’t happen very often right outside of Ross. It just doesn’t. Um, so it’s it makes me happy that you’re able to serve people in such a nice way where they don’t feel stupid. I know I said a bad word, but it’s true, right? None of us want to feel like we don’t know what we’re doing when we really don’t know what we’re doing. And you have such a nice, soft way of delivering, you know, a message that says you’re not alone. Let me help you with that.

Ross Davis: And, you know, and a lot of our customers, when I first meet them, the first words out of their mouth is, I’m so stupid. And I have to kind of, like, correct them right on the spot and remind them, no, you’re not stupid. Look, if I if I knew how to fix my car and do my own oil change, then I would. But I have to take it somewhere. But does that make me stupid? Because I don’t know how to do an oil change on my car? No, nobody taught me. I don’t want to learn it and it’s just not something I care about. I just need it done. It’s kind of the same way.

Trisha Stetzel: Yeah, absolutely. So I want to sideline here because I know that you’ve had a business owner struggle. You moved. And that was very interesting. So you talk a little bit and you’re in Kingwood by the way. So we need to let folks know where you’re at and who you serve. But you’ve recently had some fun moving your office. Tell us a little bit about that.

Ross Davis: Yeah. So we have recently moved. So we’re now a little bit closer towards 59 in Kingwood. Um, but it was it was hard for me, honestly, to make that decision because where I was in the, in the what we call the town center area of Kingwood. Um, that had a lot of meaning to me. Um, especially when it came to Hurricane Harvey. Um, we were definitely affected by that. Our shop and town center was under 5 or 6ft of water for a few days. So by the time I got to that shop and saw that basically everything was gone. Uh, it was a gut punch, and I wasn’t really sure if I was going to even survive through that. And I can remember very specifically being at home watching all these people getting rescued and evacuated out of their homes. And I’m doing this from the comfort of my own living room because thank goodness my house was not affected. And I had at the time, I had no idea if my shop was affected, but I knew at least I had a place to sleep and I was safe. And you know, from that I just had this, um, almost like a survivor’s guilt. And so I knew I needed to do something to help these people in my community. And so I remember going out to the middle school that was around the corner from my house, and there’s just all these elderlies are getting evacuated off the busses into a middle school cafeteria. They don’t know what’s going on. They’re having a hard time getting Ahold of their family members. It was pure chaos.

Ross Davis: The the police were doing their best to to to deal with the situation. But at the end, nobody really knew what to do. We were not prepared for that. Um, but the other thing we were not prepared for, especially in the Kingwood community, was all the help that came from that. So unfortunately we didn’t have a way to organize it. But there was so many people wanting to help. We just didn’t know what to do. And so I quickly started kind of like scrolling around on Facebook looking to see who needed help and trying to just connect the dots. Um, you know, being in the networking world where I’m constantly referring customers out to each other, that’s kind of like my skill set is, is making connections with people. And from that, I eventually was able to get into my shop and of course found out, yeah, everything was gone. Everything’s torn up and trying to just pick up the phone to call somebody and say, hey, I need help. That was next to impossible because everybody in all of Houston was being affected by this. It wasn’t just one community, so resources were thinned out. It was brutal. Um, luckily, I had a customer who took my phone call and said, yeah, we can come out. We can take all your drywall out and we can start putting in fans. And so within a day, my shop was already gutted and cleaned out before anybody else in my area, in my center could do anything. And so here I am again with that kind of that survivor’s guilt. So I’m like, I need to do something.

Ross Davis: Um, so I’m watching all these business owners, they don’t know what to do. So they’re just literally doing this on their own. So they’re coming out there. It’s warm, it’s hot. There’s there’s nobody helping them. They can’t even get water or food because everybody from miles around is shut down. There’s no McDonald’s you can go to. There’s no grocery stores you can go to. And the ones you can go to were just lines deep of waiting to get supplies. And so I remember thinking, I’ve got to do something about this. So I went on Facebook and I just started asking people for help and oh my goodness, um, that’s where I get a little emotional. But yeah, the help came in places I had no idea, like I had high school friends I hadn’t talked to in 20 years. They saw these posts. We had, um, one lady from San Antonio delivered us 15 pizzas to the town center area. Um, I had another guy backed up his pickup truck and it was like cases high, full of bottled water. And then we had people bringing in bread and peanut butter and jelly, basically things that we could do for food while we’re basically busting our humps to try to rebuild that town center area. They needed food. They needed water. They needed just basic stuff. And so I would every morning I would just go to my shop, pull out a rack, whatever food was donated, kind of put it out there. So all the other people in town center knew, hey, this is where you can come grab some food, grab some water and get back to work.

Ross Davis: And literally I started passing around. I started carrying around a cooler, and I would just start handing out bottles of water every morning. I had a place to pick up free ice by then, so I had this routine down. And then one morning, um, there was a news camera. People from KHOU showed up and they saw what I was doing, and they asked if they could film me. And next thing you know, I’m on the news. I’m getting all kinds of, like, publicity I wasn’t trying to get. But it’s just it just goes to show you that, like, you know, me and I, we have that call to that givers gain mentality. And so it’s true when you just give and you want to help people it comes back times ten. So it was really nice to see that community come together. And so when I had to leave town center areas like it was, it was hard because like I said, I went through a lot through that. But, um, we needed to get to more customers here. And so now we’re in the front of Kingwood, a little bit closer access to people in The Woodlands and Spring, New Caney, um, certainly down south, because we cover all of greater Houston. So it was a change that had to happen. But yeah, there’s there’s always going to be a spot in my heart for the the town center area of Kingwood, what we all went through as a family to kind of get through that cross.

Trisha Stetzel: If no one has told you this, you are just an amazing human being. You just are. Um, I what a beautiful story. And, uh, I know you, and I know that you would be out doing those kinds of things. And I hope that the listeners know that that’s just truly who you are. Uh, as a person, as a human and as a business owner, and you have that much care for everyone that you come into contact with. So thank you for all that you do.

Ross Davis: Thank you. Now, in all fairness, I had an empty store with nothing to do, so I needed to fill my time doing something. So, you know, the one thing I could do is hand out bottles of water and food. So. So yeah. So we we all got through it. But that was, that’s kind of like that’s my response to crisis is, well how can I help somebody else if I, if I don’t know how to help myself I’ll just help someone else.

Trisha Stetzel: Yeah, I, I get it, I absolutely get it. So Ross, if people want to reach out to you, um, how can they find you? And where is your store?

Ross Davis: Yeah. So our, um, our website is just Kingwood. It.com. Um, I’ve got my cell phone right here behind me. So it’s (832) 928-3948. Um, we have an office number that this will roll over to the main office, because if I can’t grab the phone, at least I know it’s going to roll over to my office folks. We’ll be there. So we have an office number of 281360 3300. And for those that are familiar to the Kingwood area, we’re right next to Megaton Brewery of all things. So, um, after you’re done stressing out over it, you can go have a couple drinks and really de-stress knowing that, hey, Kingwood, it’s got your back and we’re going to fix whatever it problem you have.

Trisha Stetzel: It’s perfect. Uh, okay. So besides you being an amazing human being and really caring and having empathy for your clients, what’s really different about Kingwood IT versus other IT companies.

Ross Davis: So I would say the biggest thing is just we want to listen to you. We’re yeah, we want to fix your problem. But we’re the type of people we take the time to actually listen and let you vent. Because a lot of the times when people come in, they are so stressed, they need to get this off their chest. And there’s nothing more frustrating than trying to get something fixed and you don’t feel heard. Like, I’ve been in doctor’s offices multiple times and it’s so frustrating because they’re just quick to give you a prescription and get you out of there. Yet you had to wait 30 minutes just to have them grace you with your presence. And then just to give you a three second diagnosis, send you on your way. And you’re like, you didn’t even ask me that many questions. And, um, it’s frustrating. So we we want to make sure people, um, know that when they come, they’re, they’re heard. So that’s a very important to us.

Trisha Stetzel: Yeah, absolutely. I’d like to touch a little more on networking. We’ve talked about BNI. You indicated that you’re a big connector. So when we talk about business building, how you’ve built your business and the connection to BNI.

Ross Davis: Yeah. So one of the things you know, we talked about this was, you know, if I could give a new business owner a piece of advice, it was a couple things. Number one, not every person out there is going to be a good customer for you. Like, I had this naive thought when I started this business, I wanted every person who had a computer in Kingwood to come to me. I noticed that on my worst enemy. It took me a while to realize not everybody. I want to be my customer, you know? And and once you started finding people that you really didn’t want to be your customer, it really forced you to think about the ones who you truly did want to serve and what what are some of those characteristics, um, and focus on that. So but with that you need help with that. Right. So I remember, you know, I had a finance degree, I remember taking a marketing class. And the only thing I remember from that marketing class that had to do with, um, effective marketing was, yeah, it was on the test. What’s the most effective form of marketing? Word of mouth referrals. There’s a sentence in this massive textbook that says word of mouth referrals are by far the most effective form of marketing. And that’s it. It’s just a sentence. How do you get it? How do you maintain it? How do you how do you keep that wheel going? There’s nothing on that. Nothing. And so when I stumbled into this little thing called BNI Business Networking International. Um, it changed my business life. It changed my personal life.

Ross Davis: It changed just everything about how I run a business, how I treat my employees. And again, we talked about this, that that BNI has that givers gain mentality, where you’re in a room full of other people who just want to help you and see you succeed. We don’t get jealous of that success. In fact, we thrive off of that. So like the people in my BNI chapter, when I send them a referral and they tell me, hey, I got closed business from that, yeah, I get excited. But when they tell me that the referral that I sent them now is like one of their best clients. Oh my, there is not a greater feeling in the world and I just I love that. And so I wish I could go back in time and start my BNI membership a lot earlier than I did. I tried to do a lot of this on my own, and it’s so hard to do on your own. So not only do you have a room full of people that want to give you referrals, you’ve got people in there that can actually help you with your business if you want. I found out really quickly that two years I spent doing accounting, um, did me no good trying to be my own bookkeeper. In fact, the first time I went to a bookkeeper, because I finally decided maybe, maybe somebody else should be doing it for me. The first question they asked was, whoever your previous bookkeeper was, you should fire them. And I’m like, well, that’s kind of why I’m here. I was that previous.

Trisha Stetzel: I am, I am firing him.

Ross Davis: And they literally had no idea. And so they were like, they had to apologize. Like, no, don’t apologize. That’s why I’m here. So, you know, you get you get people inside that basically have the same problems as you in a BNI chapter because they’re all entrepreneurs. We all have a lot of us started for the same reason. We thought, hey, we’re really good at fixing computers. So if we start a business, we’ll be really good at running a business that fixes computers. And those two things have nothing to do with each other. And most entrepreneurs, they find that one out the hard way, if ever. So? So going back, if I could have started my BNI life and found a BNI chapter doing doing more networking because not only did BNI help me personally growing my business, it actually helped me in other forms of networking, like going to a chamber the first time I went to a chamber. Oh my goodness, I had no idea what I was doing. I remember in my finance class something about or in marketing, something about chambers of commerce. You should do that as a business owner. That’s all I knew about a chamber of commerce. And I thought, honestly, I thought it was a place where you just go in and get local information about different amusement parks. Or maybe there’s a, you know, national parks or weird stuff, and it’s just a place to get pamphlets. I had no idea. It was a place where businesses come together to help each other out. But the problem with chambers of commerce is it’s it’s they’re not structured in a way to teach you how to really, um, be involved with the chamber.

Ross Davis: And so the first time I went, I, I felt like the first time I went to a school dance, as soon as I walked in that door to my first chamber event, I felt like everybody’s looking at me. I don’t even think I’m wearing the right things. I don’t know what to say. I don’t know where to go. Everybody looks like they’ve got their groups, I got nobody. I’m just going to stand in this corner and wait for somebody to come and ask me for my business card. Well, that never happened, so I thought, chambers don’t work. I’m not doing this again. This was a horrible experience. But then you go to BNI and you learn about how to be a good networker and what that really looks like, and it’s really just helping other people. And so now when I go to a chamber event, I look for that person who’s in the corner, who looks like they don’t even want to be here, they don’t want to talk to anybody. And I go and I just start asking them questions. I want to know everything I can about their business, why they got into it. And you quickly see their smile just light up on their face because they get to talk about them. And and it’s not so bad. And, and all of a sudden they’re like, oh, I like this chamber. And then I teach other people to do that. So when you go to a chamber where everybody just takes care of everybody else And everybody makes you feel welcome. Uh, that’s just the place I want to be at.

Trisha Stetzel: Yeah, absolutely. Uh, just a little plug for me, and I. I know you play a pretty big role in the area that you’re in, so, um, maybe a chapter name or what you’re doing for the chapters. Yeah, yeah.

Ross Davis: So. So my BNI chapter is called the BNI Winner’s Circle. We meet on Thursday mornings, um, 9 to 1030. Um, and we meet at the United City Church, and, uh, we’ve currently got about 16 members. We’ve definitely got room for about 30 to 40 members. So, um, if anybody would like to just come visit our chapter and meet some cool business owners and learn more about it. Love to. Love to hear from you. I’m also, um, a BNI launched chapter uh, coach in BNI. So right now we’re working on launching a chapter in Willis, Texas. Um, we’ll be starting one here soon in New Caney. Um, and really anywhere in the Houston area If there’s not a chapter and you need one somewhere, come talk to me. We can talk about how we can get one launched for you.

Trisha Stetzel: Wow, that sounds fun and fantastic. I used to be one of those startup coaches too. It was lots of fun for the Pearland chapter. Um, what was the hardest lesson you learned about being a business owner?

Ross Davis: So how many hours do we have? I would say.

Ross Davis: First and foremost, this little kitschy phrase. It means everything. And I wish somebody had told me this sooner. I had to learn this one the hard way, and that one is be really slow to hire and very quick to fire, like there is nothing worse than just hiring the first person that comes along because you don’t like doing this process so great. Somebody wants to work for you. Just hire them, ask them very minimal questions, and then as you see that this is the wrong fit. Don’t stick with it because you just don’t want to admit you’re wrong, or you’re just too lazy to go out and find another person. Nothing will suck the soul out of your life and make you question if you should even own a business quicker than having the wrong hire. Um, and just having the courage to say, you know what? This isn’t going to work out. Um, and part of my problem, too, was I was so worried, oh, about this other person and, oh, my gosh, if I fire them, what’s it going to mean for them and do for them? But at the end of the day, I have so many more customers that need us to survive, and I can’t do that if I don’t have good employees. So at the end of the day, the company always comes first.

Trisha Stetzel: Always. And it has to, right? It always has to come first. And it’s your baby. It’s your business. All right. As we get to the back end of our conversation, Ross, do you have a success story or a client story you’d like to share?

Ross Davis: Yep. Um, but man, so I already shared about the Harvey thing, and this one’s probably even this one probably hits even a little harder. Um, but it was one of those things that defined my why in my business. Um, so I had been in this business now for probably 3 or 4 years, and I was a one man operation working out of my garage at the time. And but I had this one, um, couple in Kingwood. They had been regulars of mine for a while. Um, so we got to know each other, got to know our kids a little bit, like. Like we knew each other on a first name basis. We saw each other in the grocery stores. We’d say hi. Um, but she was a regular of mine. The the wife was because she was kind of a stay at home mom. Um, the husband went out. He just had a had a 9 to 5 job and and traveled a lot. So, um, he was trying. That’s why she always called on me for some. It help. Well, I get a call from this lady one morning and she says, and you could tell her voice was all shook up. She’s like, Ross, I need your help.

Ross Davis: And she’s trying to just, like, not break down. And she goes, I need to know if you can help me get into my computer. I don’t have the password. My husband yesterday went for his normal jog and he never came back home. And she’s like he was everything to her. Like she didn’t know how to pay bills. She didn’t know how to because her husband did everything. And in an instant he’s gone. And I’m like one of the first people she’s calling because she needs to get on this computer. So that one, she can start dealing with all the management she needs to plan this guy’s funeral. She needs pictures. Um, and like, she was like. And I’m worried. I don’t even know how much this is going to cost. And and I kind of, like, in a very respectful way, chuckled. I said, this is the last thing you have to worry about is cost. I’m like, where are you at now? She’s like, I’m at home. It’s like, give me ten minutes. I’m going to kind of close up shop here. I’m going to come over there and we’re going to get into that computer and we’re going to get you the files you need.

Ross Davis: Don’t worry about anything else right now. And then. And I still remember this day when I knocked on that door and she greeted me. It was like just this biggest hug. Like she just was so happy to see me and so relieved. And you could tell the emotion was still so strong there. So, um, good news is we were able to get in and reset her password. She got all her files, and she was able to do what she needed to do. And, um, that was I can’t even tell you that was probably. That was well over ten years ago. She’s still a regular customer of mine. Go figure. Uh, refers me whenever she can. And so she’s thriving now. And, um, but, yeah, I would say that was kind of like a good reminder of why I do what I do. Um, it’s not because I’m trying to make a bunch of money and get rich. It’s. I know there’s a need out there, and I just. People need to know that it’s okay if you don’t know how to do these things. There’s somebody out there who does and who actually cares.

Trisha Stetzel: Well, thank you for sharing that. Sometimes it’s hard to pull those stories out of our back pocket, right? Because there is so much emotion attached to it. And, um, how amazing is it that you were her first phone call? That’s how much she trusted you, right? Um. Wow. Thank you for sharing that. That was amazing. So, Ross, tell us again how to connect with you and speak to those people. Who are your clients? Who are they? Who would you like to reach out to you?

Ross Davis: Yeah, so. So while we do both residential and commercial businesses, um, when it comes to the residential area, we kind of stick in that Kingwood humble Atascocita area. But when it comes to businesses, we have customers as far south as Tiki Island. Um, and we do have customers as far north as well as Texas. Um, we’re located in northeast Houston. So obviously clients, business clients that are up in this area, um, we’re going to get to you a little bit quicker, but, you know, spring woodlands, Conroe, um, certainly humble Kingwood and Atascocita. We love working with those businesses. Construction companies are great clients for ours. Um, heck, one of my favorite customers is a husband and wife dentist office. So, um, we’re able to provide HIPAA compliant. Um, it needs for those that are HIPAA compliant and just need to know what they need to be doing. So. But definitely those those businesses that are probably, I would say anywhere from 10 to 35 employees, those are great clients for us.

Trisha Stetzel: Okay. Fantastic. And how do they find you? Tell us one more time.

Ross Davis: Yeah, so our website is WW dot Kingwood. It.com. Um, you can always call or text me at (832) 928-3948. Um my email address. It’s pretty simple. It’s just Ross Davis at Kingwood. It.com. And then our work number is (281) 360-3300.

Trisha Stetzel: Okay listeners you heard all that detail. I’m going to put it in the show notes as well. So all you have to do is point and click and have a conversation with Ross. Ross, thank you so much for being on with me today and being so vulnerable and telling such, uh, very endearing stories, I appreciate that.

Ross Davis: Oh well. Thank you. Trisha, thanks for the opportunity. And I didn’t think people wanted to hear 30 minutes of what kind of hard drive they need for their computer. So, uh.

Ross Davis: I don’t even want to hear about that.

Trisha Stetzel: No, you know what? Humans love stories. We just do. So thank you for sharing. It really gives insight into who you are and why you do what you do, right. It’s really about those relationships.

Ross Davis: I definitely appreciate that. Spotlight. Trisha.

Ross Davis: Thank you.

Trisha Stetzel: Thanks again for being on the show. That’s all the time we have for today’s show. Join us next time for another exciting episode of Houston Business Radio. Until then, stay tuned, stay inspired, and keep thriving in the Houston business community.

 

Tagged With: Kingwood I.T.

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We help local business leaders get the word out about the important work they’re doing to serve their market, their community, and their profession.

We support and celebrate business by sharing positive business stories that traditional media ignores. Some media leans left. Some media leans right. We lean business.

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Business RadioX® Headquarters
1000 Abernathy Rd. NE
Building 400, Suite L-10
Sandy Springs, GA 30328

© 2025 Business RadioX ® · Rainmaker Platform

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