Business RadioX ®

  • Home
  • Business RadioX ® Communities
    • Southeast
      • Alabama
        • Birmingham
      • Florida
        • Orlando
        • Pensacola
        • South Florida
        • Tampa
        • Tallahassee
      • Georgia
        • Atlanta
        • Cherokee
        • Forsyth
        • Greater Perimeter
        • Gwinnett
        • North Fulton
        • North Georgia
        • Northeast Georgia
        • Rome
        • Savannah
      • Louisiana
        • New Orleans
      • North Carolina
        • Charlotte
        • Raleigh
      • Tennessee
        • Chattanooga
        • Nashville
      • Virginia
        • Richmond
    • South Central
      • Arkansas
        • Northwest Arkansas
    • Midwest
      • Illinois
        • Chicago
      • Michigan
        • Detroit
      • Minnesota
        • Minneapolis St. Paul
      • Missouri
        • St. Louis
      • Ohio
        • Cleveland
        • Columbus
        • Dayton
    • Southwest
      • Arizona
        • Phoenix
        • Tucson
        • Valley
      • Texas
        • Austin
        • Dallas
        • Houston
    • West
      • California
        • Bay Area
        • LA
        • Pasadena
      • Colorado
        • Denver
      • Hawaii
        • Oahu
  • FAQs
  • About Us
    • Our Mission
    • Our Audience
    • Why It Works
    • What People Are Saying
    • BRX in the News
  • Resources
    • BRX Pro Tips
    • B2B Marketing: The 4Rs
    • High Velocity Selling Habits
    • Why Most B2B Media Strategies Fail
    • 9 Reasons To Sponsor A Business RadioX ® Show
  • Partner With Us
  • Veteran Business RadioX ®

BRX Pro Tip: How Business RadioX® Solves a Business Coach’s 3 Biggest Challenges

January 10, 2025 by angishields

BRXmic99
BRX Pro Tips
BRX Pro Tip: How Business RadioX® Solves a Business Coach's 3 Biggest Challenges
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

BRX-Banner

BRX Pro Tip: How Business RadioX® Solves a Business Coach’s 3 Biggest Challenges

Stone Payton: Welcome back to Business RadioX Pro Tip. Stone Payton and Lee Kantor here with you. Lee, we’ve had the pleasure of serving a great many different constituencies, professionals, in the professional services arena. How would you describe the benefit? What can we do? What do we do for business coaches, you think?

Lee Kantor: Well, business coaches are an important constituent for us. We have business coaches as clients. We’ve helped a lot of them. We’ve interviewed thousands of them over the years. So, I think I’m pretty confident that we understand their business pretty well. And I think that being part of the Business RadioX Network and Studio Partner Program can help them in three specific areas.

And usually, I think these are the three biggest challenges for most business coaches. Number one, it’s finding and retaining clients. Business RadioX has a proven system that keeps your pipeline full of right fit clients who are excited to meet you. Number two, establishing credibility. Business RadioX does a great job in building trust and credibility, which is crucial for success for a business coach. We quickly show our clients how to become an indispensable, trusted authority and valued member of the local business community.

And number three, differentiating a business coach in a crowded marketplace that’s filled with lots of business coaches. So, standing out in a crowded field can be challenging. But by partnering with us, you will quickly become one of one in your community. You will become the go-to resource when it comes to connecting people. You’re going to have a very diverse network of businesspeople in a variety of industries. You’re going to be the person who knows everyone and the person everyone wants to connect with and know. And if you want to learn more about how Business RadioX can really transform your business marketing and grow your coaching practice, please contact us today.

Joe Lemmo with WIT

January 9, 2025 by angishields

FF-Joe-Lemmo-Feature
Cherokee Business Radio
Joe Lemmo with WIT
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

Joe-Lemmo-banner

Joe-Lemmo

Transcript-iconThis transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Woodstock, Georgia. This is fearless formula with Sharon Cline.

Sharon Cline: Welcome to Fearless Formula on Business RadioX, where we talk about the ups and downs of the business world and offer words of wisdom for business success. I’m your host, Sharon Cline. And today in the studio we have the director and performer of Woodstock Arts Improv Troupe, and they teach classes for adults, teens, youths. And he is also a teacher and has been a teacher for 25 years. Hats off to you. This is Joe Lemmo.

Joe Lemmo: Yes. Thank you. I’m excited to be here. Appreciate the invitation.

Sharon Cline: Of course. I’m so happy you could come on a day. That’s not my normal, fearless formula Friday. Because we are supposed to get some snow, right? A little nervous about it.

Joe Lemmo: I was hoping we could have done it earlier in the day. You could have given me, like, a doctor’s note, and I could have gotten out of the school day. I wish I had power like that. No, I love what I do. I wouldn’t I wouldn’t want to do that. No.

Sharon Cline: Well, so I’m excited to hear kind of about how you got started in improv. I was doing, of course, my typical cyberstalking.

Joe Lemmo: Limited cyberstalking.

Sharon Cline: Yes. Uh, to be able to ask you some good questions. But what I wanted to know is initially you were you grew up in is it Erie, Pennsylvania?

Joe Lemmo: Yes. Erie, Pennsylvania. How did you.

Sharon Cline: Come down here?

Joe Lemmo: Well, I have relatives, aunt and uncle, who live here and still live here, and I was traveling in the summers since I was 16. I loved to come down to Georgia and kind of visit and always had a good time. And then when I was studying to be a teacher in 99, I graduated in December 99th. They talked about job growth down south. They said, if you want to get a teaching job, you want to you’re willing to move Carolinas, Florida, Georgia. You’ll get a job right away. And they were right. So I decided decide to move, talk to my parents. So what do you think? They go. Yeah. Let’s. You should do it. So I did it. And, uh, 25 years later, a wife, two children and a 25 year career in teaching and improviser. Now, about 15 years.

Sharon Cline: I’m still here a whole life.

Joe Lemmo: Yes, it’s. Well, it’s interesting when you look at that. I’m 47 and I’m like, oh my goodness, 25. That’s over half of my life now. I’ve been in Georgia. So does it feel.

Sharon Cline: Like home to you now?

Joe Lemmo: I guess so, yeah, it does pretty much. Um, you know, up north, people are always, you know, people are always like, you bump into people in the South all the time. Wait, where are you from? I don’t, I don’t you don’t sound like you’re from the south. And then you you start talking and finding other people who are also from the north. So, you know, I still still refer to that as the home, you know?

Sharon Cline: Okay. So I’m excited to talk to you because I got to see you, um, and my friend Christine Fitzgerald, who is just we did a play together a couple of years ago, and she’s just a wonderful human. And she was taking one of your classes, so I got to see her performance a couple of weeks ago, and it just seemed so fascinating to me, the whole process of it and and the bravery it takes to be on stage like that. This is not something that you sort of grew up doing though, right?

Joe Lemmo: That’s right. Yeah, I was I grew up playing hockey and soccer. Those were my, my two sports and a little bit of tennis. Nothing at all to do with the theater. Not even interested in going to plays, obviously. I loved going to movies. And so it was very far from, you know, it’s far from what I was doing growing up. And even in my family, nobody was an actor or pursued performance. So it was definitely a surprise when I got into improv. Definitely.

Sharon Cline: So how did you get exposed to it?

Joe Lemmo: Well, I it’s interesting because Woodstock Arts, I consider myself an OG.

Sharon Cline: With.

Joe Lemmo: Woodstock Arts because I take us back to the town. Lake Arts Center is what it used to be called, Telarc. And it used to be located a tiny little performance center on Bells Ferry Road on Kellogg Creek. I think it was like near Kellogg Creek in Bells Ferry. Very small, about 103 seat, you know, venue. I was recruited to become a board member for the theater at that point, because I was an educator, and they thought it would be nice to have an educator on the at the time. So I joined and we were actually moving the theater from town, like art center there all the way to downtown where it is located now. And we just got that space from the city. So Woodstock. Yes. So we we had to, you know, pick up props and load things and put them in boxes. And I just couldn’t help myself that I was putting stuff on. I was like putting helmets on and swords and coming out and becoming characters. And people are like, Joe, we’re supposed to be moving the stuff, not putting it on. But I was like, I don’t know what came over me. I’ve always enjoyed entertaining my friends, my my family, my family members and my friends. So at the time, the the troupe director was getting ready to to start the improv team there, she said to me, you know, have you ever considered improv? And I was like, I, I don’t know what that is. I no, I have not. And so I ended up auditioning for the troupe. I made it and then, you know, I was a part of it for a while. And then I became the director after a certain amount of time.

Sharon Cline: Okay. So you auditioned and and just got in that easy.

Joe Lemmo: Yeah. It was, uh, you know, I mean, just, I guess it was natural, uh, natural ability, um, you know, improvisers really, everybody improvises all day long. You know, it’s something we do, and some people are more comfortable, you know, doing that and having conversations. But yeah, it felt natural to me. I enjoyed the creativity as an educator as well, uh, being willing to, you know, picture things and become characters and personification, all that kind of stuff just kind of fell into place for me as a performer.

Sharon Cline: What did it feel like the first time that you auditioned and everything? I mean, you didn’t have any training at all.

Joe Lemmo: No, you know, I didn’t, and I was single at the time, so it was also an opportunity for me to connect with other people. And so that that became an exciting part of it. I really got along well. And I’m still good friends with, you know, a lot of those troupe members, original troupe members. And so that kind of was fun for me. That felt natural. We had good chemistry. An improv team needs to have good chemistry. Overall. It shouldn’t be one person standing out over another. So it’s kind of a nice ensemble of people.

Sharon Cline: You were, um, on on this troupe or in this troupe? Troupe? Yeah. And you, um, had been participating over and over, and then all of a sudden they asked you. We need a director. Would you do it?

Joe Lemmo: Well, no, the I was a part of it. And after a while, it kind of. It dissipated a bit. So we, uh, we took a break. I want to say it was maybe around. I don’t know the exact year, but maybe 2015 or 16 was. We actually didn’t have a troop for a short amount of time. Um, we had a guest on the in one of our shows. His name was Jay Star, and he was running a theater called the Basement Theater, which was an improv venue in Buckhead. They’re no longer they’re no longer there. But he had recruited me and asked me if I’d like to be a part of their team. And so I was performing in both places. And then when the troupe shut down for it was called the I think, improv Troupe before it, before it was Woodstock Arts improv Troupe. Um, I was there, so I was still kind of getting good time as an improviser. And then I came back and they had they had offered me, you know, the position if I wanted to be the director. Did you.

Sharon Cline: Question that at all or were you like.

Joe Lemmo: Yes. No I didn’t. I did have some parameters. I you know, I had certain, um, you know, a certain way that I wanted to do it, you know, different aspects of it. And they’re they’re great over there. Um, Christopher Christopher Boston, who’s the director? Um, he actually was a part of the team that hired helped to hire him. So. And I got to know him really well. So they were very open to my suggestions, and they said, yep, that sounds good. So we did it.

Sharon Cline: I’m trying to imagine how much growth you’ve had with improv from the very beginning, from the first time until now. What have you noticed over over the years? Um, I don’t know. Is it like an improv muscle? You know, that you practice and you get good at.

Joe Lemmo: Yeah, it is. And I’ll tell you the the interesting thing about thing about improv is if you talk to someone who’s been in it for ten, 15, 20, 30, 40 years, you you still have a lot to learn, you know, from it. So it’s kind of a constant, uh, educational experience for you. And I think as you, for me, as I’ve grown like I wasn’t a father, I father. I wasn’t a husband, you know. And you look at a lot of comedians, and they’re their bits will change depending on the the stage of life that they’re in because you have new material, you know, because ultimately, as an improviser, you’re trying to be a character that is recognizable to the audience. Um, and then, you know, through that process, something unusual tends to happen when you’re making things up. So I think it’s allowed me to play different characters stronger and to understand them, you know better because I’m living them now.

Sharon Cline: Are they all kind of floating around in your head?

Joe Lemmo: Yeah. They do. You know, I sometimes when I’m driving, I’ll practice my accents. Oh, really? Oh, yeah. So I don’t have, um. You know, there’s certain go to, you know, accents that I think are a little bit easier to to play with. Um, but, you know, sometimes you just turn into something else, you know, and it’s, you know, you learn that I just start playing around with my voice and lowering it or hiring, you know, hey, what’s going on? Because, you know, you can have a different character that you know, is inspired by the, you know, the pitch of your voice. So.

Sharon Cline: So when I was doing theater in high school, I know I took improv classes and I, I’ve never been comfortable with it. You have to think so quickly in in my mind, that’s what it was like 100 years ago when I was in high school. Is it is it is it that you are? I know that you have to listen to each other a lot in order to be because you’re really collaborative, right? So how do you how does your brain keep up with it? That is my biggest hang up with with it for me. Why? I would never probably do it unless forced.

Joe Lemmo: Right? Well, I think you’re right. When you said, listen, I think it’s, um, the term should really be, uh. We don’t think quickly, we listen quickly, and, uh, because it is, it’s primarily listening. And I think what’s been really beautiful for me is I have been able to understand the how the applications and skills in Improvization are actually life lifelong skills. What do you mean? Well, for example, I learned several years ago that as an improviser, your goal really is to make your scene partner look good. I mean, that’s that’s part of a big part of it. So when we’re making things up on the spot, if my scene partner has just said something, I want to show them that I value what they’ve said, and I’m going to build on what they’ve said or help justify what they’ve said. So they think to themselves, oh, that was a good choice, you know. And then I’m hoping they’re going to reciprocate that. So when I’m performing with other people on stage, I’m really listening to what they’re saying so I can build off of it, show them I’m listening and build it. And then if you think about just an average relationship, you know, most people in conversations are already thinking about what they want to say when they’re listening to somebody. You can’t you can’t do that in improv. You can’t think about what you want to say next. You might miss a key detail. So that’s a huge part. Trust. I mean, improv, You have to trust your scene partners. You have to be willing to take risks. You have to share emotion and be clear on how you feel about what’s happening. Because if you don’t, then it’s hard to play off of that character. So those I have found have been just, you know, kind of like really good relationship things. You know, as a consequence, my wife knows that. So she and I, we talk about it and.

Sharon Cline: It’s a, it’s a marriage skill.

Joe Lemmo: Yes it is. And uh, and it’s good because it makes me think about it, you know, um, also like eye contact, you know, when you’re in a scene, you can’t you need to be checking in with your scene partner. You can’t do things. You have to pay attention to body language, all those things. So I’ve learned a lot about that through the years, and I’m still learning. But those are really nice kind of, um, lessons that you can apply, you know, to, to the rest of your life.

Sharon Cline: Do you have, um, a particular improv scene that you did that was just like you high fived yourself when it was it was over. It was so great. You were just like, so happy. And you think about it sometimes.

Joe Lemmo: Um, you know that that’s a tough one. I mean, I do have, um, one that kind of the first thing that comes to my mind is actually a scene where we don’t you don’t use any words. It’s all gibberish. It’s called murder mystery. So someone has, uh, you know, been killed somewhere with something. And basically, it’s like charades. You’re trying to get the other person to guess who it was, where it was, and what the weapon was. And it’s all gibberish. So you’re trying to look at body language, and, um, I was not getting what the other person was doing, and I was getting very frustrated, and the audience was recognizing that. And it was a big crowd. So it was a lot of energy, and it was just some huge laughs that just I’ll never forget. I mean, that’s the the beauty of improv is you go there and sometimes the audience is, you know, 30 people, sometimes it’s 130 people and it’s different. But every show is unique. And hearing that audience laugh is, you know, is really fun.

Sharon Cline: It must be so satisfying.

Joe Lemmo: Yes. Yeah. It is. And, um, I think working and I’ve learned to, uh, you know, I used to sometimes I walk away from a show, and I and my wife was there, and I’d say, man, that was not a good show. And she goes, are you kidding me? That show was great, you know? And I realized that an improv troupe or an ensemble is not it’s not, um, you know, valued on just one person. So you. I felt like maybe my choices weren’t that funny or I didn’t feel good. But yet, if other people were doing really well, then as, as a whole, we have given our audience a great show. So it’s not individualized. It’s more of a team effort.

Sharon Cline: So given that you had a natural propensity to do well in improv, do you find that a lot of your students there are some that just get it that just Don’t need to be taught quite as much.

Joe Lemmo: Yes. You know, and I’ve had that’s been a lot of fun, you know, working with Christine and so many people. You know, I’ve worked with just people of different backgrounds and age levels. You know, like you were saying, the youngest I’ve worked with is the youth. We have a youth troop, our youth class that we have, and we have a teen class. And then adults, you know, and adults, we could have a class where there’s a 19 year old and there’s a 65 year old. Um, you know, I work with some people in their 70s and it’s just it’s fun to see, you know, gaps kind of narrowed in these, all these connections to people of different age levels. And, you know, I had a teacher or a student who was a neonatal brain surgeon and artist. What? And she’s in my class and she’s super. She was so smart. So, you know, funny, witty. Um, and I was just it was an honor to, you know, you to be working with someone like that.

Sharon Cline: Isn’t it interesting to think that there are people every day we pass by and had no idea they may have this dream, right? A neonatal surgeon to want to do improv? It’s just kind of. I love that she did it because so many people don’t really follow some of those impulses. Right.

Joe Lemmo: Yeah. And so, um, it’s fun working with different people like that. Um, and, you know, it’s you you can kind of tell pretty early on if, um, if somebody is going to be successful with it and most students, they either love it or and they want to do it again or they just think, yeah, that was that was cool. I think I’m good. Yeah, that was fun. I did it, but I’m okay. And there’s some that are just, oh, they can’t get enough of it. Like they want to know when the next class is going to be. How do they get it? Can I be a part of the troop, you know, um, and so that’s fun. It’s fun to see them, you know, get that bug because I obviously I have it it’s it’s really become a second career for me. It’s now a profession. You know, I get paid and I do freelance work and I have other shows. So it’s kind of a it’s my fun time and a hobby and a profession kind of all mixed into one.

Sharon Cline: It’s kind of the dream.

Joe Lemmo: It. Well it is. I’m very fortunate as an educator, you know, being an educator for so long. And I have a master’s and a specialist degree. So I’ve kind of put myself in a good position financially to be the primary breadwinner, you know, in the house. Um, and that’s nice. And then to be able to do improv, but then to, to get paid for it as well is definitely it’s a support. It’s a great support to the family.

Sharon Cline: Do you find that the because I’m trying to picture the kids like the youth group. Are they just adorable? Just imagine it.

Joe Lemmo: They you know, they are. They have a lot of energy.

Sharon Cline: And that says a lot right there.

Joe Lemmo: Yeah, it’s sometimes it’s, you know, a lot of their scenes. It’s funny the, the youth, their scenes are like just really extreme, you know, it’s it’s over the top. Yeah. Um, and then the teens, you know, you get that angst. There’s like this. They’re really fun. The teens are fun to work with, too. And, um, because a lot of them don’t, they didn’t necessarily fit in in other places. They aren’t necessarily a jock. Um, and they, they, you know, they do weird stuff, like improvisers were weird. You know, I mean, we’re regular people, but we as an adult, I play like a child with other adults, and we’re playing like children and playing make believe. You know, so you have to be you have to be silly and you have to be okay with that. And I think the teens, when they get to experience that, it’s special for them because they’re like, okay, there’s other people like me, you know, this is all right. I do things, I’m kind of weird, and I might not be well received in my classroom. Maybe, you know, um, but this is kind of like a safe. It becomes a safe place, which is really special. Like, a lot of improv groups become close. And that’s really fun to kind of be a part of, you know, being.

Sharon Cline: Yeah. You said you you have to trust each other. So it’s like the ultimate trust exercise, I guess.

Joe Lemmo: Yeah. It is. Yeah. And and you know, you can tell, like, if people are trying to be funny, it’s, uh, it doesn’t work. And it’s really. It’s very awkward. Like, that’s a big thing that I have had to learn through improv. Like, if you’re purposely trying to be funny at the expense of your scene partner or jokey or puns like, there’s no, there’s no place for that, really, in improv. It’s supposed to be raw. It’s supposed to be in the moment, and you aren’t pre-planning things. Inevitably, when you do that without a script. Something unusual always happens. And then you embrace. You embrace that thing. And you, you say, if this is true, what else could be true about this character or this situation? So it’s really there are no mistakes. We have a beautiful saying in improv there are no mistakes, only gifts. And so you you don’t see it as a mistake. Oh, you mispronounced, you know, chauffeur. You wanted to say chauffeur, but you said gofer. Like you said, gofer. You know. And, um, you know. Yeah, I’m my gofer. Should be. I mean, my chauffeur. Your gopher? Okay, so your gopher. So we would play off of that, you know, in a in a positive way to make it a part of the scene basically.

Sharon Cline: Do you find, since you do this so often, that there are days that are better than others for you as a performer?

Joe Lemmo: Yes, definitely. A lot of times, you know, you you know, most of our shows are Friday nights, you know, so I’ve taught, I teach, I teach second, I teach second grade. So, you know, I work. Yeah, I’ve, I’ve taught fourth grade, fifth grade, seventh grade. And now I’m currently with second grade. So, you know, I’m, I’m with the kids all day long. It’s it’s a lot of energy. It’s a lot of emotion. And and I am, you know, pretty drained. But as an improviser you kick into a you have a new gear and I host the shows, you know, so I’m setting up the games. Well, you saw that when you were there. I did. So that’s another level of energy that you have to bring to the, the show. And that’s, that’s sometimes what I have to deal with is I’m both the host and an improviser. So I kind of have to change gears. I have to be in a scene and be a character, and then I need to be a host and and make the audience feel welcome and understanding of what’s going on. So it’s it’s kind of like, um, you know, it’s sometimes it’s tough at that at the on a Friday night to, to find the energy. But I do and then I crash, you.

Sharon Cline: Know, when.

Joe Lemmo: I get.

Sharon Cline: Home. When you were working with the other troupe, the one that was in Buckhead, did you find that the energy was different because there were different people?

Joe Lemmo: Well, definitely. It was a city club atmosphere. We had well, you know, it was like more we had two shows. There were two shows on the weekends and 8:00 and a 10:00 show. So the 8:00 show was usually family friendly, you know? And so there were sometimes kids at the show and families. And then the 10:00 show was, you know, you didn’t know.

Sharon Cline: What you’re getting.

Joe Lemmo: You’re in Buckhead and it’s 10:00. And, you know, it also was a small venue. It only sat about 55. Yeah, but.

Sharon Cline: They want to be entertained, don’t they?

Joe Lemmo: Yes. Yeah. So it’s much more intimate. The stage was tiny and the audience, and it was really fun. I loved it, actually. It was like I was getting out of, you know, Woodstock. And I mean, I love it here, but I was going into the city and I was performing, um, and at first we didn’t get paid, but then we were getting paid. So this is wow, this is pretty cool. You know, it wasn’t much money, but, um, it was fun to get away, you know? But, um, but I love our shows at Woodstock Arts because they are family oriented. I mean, you know, we’re clean comedy. And so we have a lot of regulars that are families. And it’s it’s fun to see them, to be able to come together on a Friday night to to a wholesome, you know, a comedic performance. And so, um, we appreciate being able to deliver that to those audiences.

Sharon Cline: I love that families go to to something, um, art worthy, you know, here in downtown Woodstock, it’s not just paintings and things or things on the green, but it’s actual theater. But it’s not a play either, so.

Joe Lemmo: Well, a lot of times they say that improv is a nice window into the theater. So if you if you’re out there and you’re like, I’ve never gone to a play and never gone to a musical, I don’t know, would I get it or is there anything I really like? Um, we like to invite people to come check out an improv show because it’s interactive and it’s it’s segmented and we try to make it funny. Um, so it’s a bit more relaxed. And I think it’s a nice introduction for some people to a theater because, I mean, that’s what we’re doing. We just don’t have a script, basically.

Sharon Cline: Well, if you’re just joining us, I’m interviewing Joe Lemmo. He is the director of the Woodstock Arts improv troupe. Um, I wanted to ask you, where do you find that? Your. I know you had said that your improv skills kind of can be in other parts of life, but are you finding that people are coming to improv because they want to apply those skills to other parts of their own lives?

Joe Lemmo: Yes. Um, there are some actually some people in sales have gone. They’ve I’ve had some people who have learned, they’ve been told, you know, hey, take an improv class. It might help you with sales because it’s all about communicating with others. Um, so I have found that that is one area. We had I had a lady who English was her second language, and she took the class. She actually took a workshop. And she found that the, the intensity of the on the, the, in the spot or on the spot in the moment responses really challenged her ability to understand her. So it really helped her work on her language.

Sharon Cline: Um, that is brave.

Joe Lemmo: Conversationally, yeah. And then she decided to take the class. She took a class after that, so she pursued it, and then she encouraged somebody else who also was taking the class for the same reason. So I think if it’s an English language learner, improv can be a great way to, you know, expose yourself to conversational moments and interacting with different types of people. So a lot of people have done that. Some people are actors, you know, they’re aspiring actors. Currently in one of my classes in my class, there’s a comedian, a stand up comedian, and a lot of times, if you look at some of the great comedians out there, they have spent some time in improv in Chicago. It’s a big place. Chicago and LA are huge meccas for improv, so Second City, you know, a lot of talent comes from there. So we have aspiring people and we have people who are like, bucket list, you know, they’re like, it scares me. The idea of doing something like this is something I would never do. So here I am. And some of them, some haven’t made it. After a couple of classes, they just couldn’t do it. It was too intense. But the fact that.

Sharon Cline: They were brave enough to try. Know that they’re afraid of doing it, but then still do it, I love that.

Joe Lemmo: Yeah. And we try to, you know, a lot of times at the beginning of a class, we, we talk about why we’re there, you know, what brought you here. And we learn a lot about each other and we try to take care of each other. You know, do those kind of check ins, like if somebody, if someone. So if somebody says, yeah, this is something I’ve never done before, I’m not comfortable. Then we try to embrace that and we try not to, you know, be over the top with someone like that, be a little bit more compassionate. Um, and I think, you know, in life in general, in all of our working environment, you know, if people were a little bit more aware of that or even willing to share, you know, that real honest, you know, feedback, we might be a little bit kinder to other people, you know, in realizing that.

Sharon Cline: When you walk around downtown Woodstock, do you just see people, you know, everywhere?

Joe Lemmo: You know, I used to, um, I used to when I was teaching in Town Lake, the town Lake area, um, for 18 years. I was in there. I would get a lot of the Mister limo, you know, there would be these mister limo sightings. And actually, my wife, um, it was fun. We. One of our first dates that we went on, we went to a movie, and then we came down to downtown Woodstock and there was something going on where the the big event space is the amphitheater. There was something going on there. So we were walking and it was almost like, um, like Groundhog Day, like I had planted all these people because people were coming up to me and. Oh, Mr.. And I actually had been named teacher of the year.

Sharon Cline: Oh my God, congratulations.

Joe Lemmo: Thank you. The previous thing the previous year. So then someone was like, teacher, you know, that was so awesome. Teacher. And I’m like, wow, this is all good stuff right here.

Sharon Cline: Um, was your was your wife like, oh.

Joe Lemmo: Yeah, she was she was really impressed. She was like, wow. You know, a lot of people.

Sharon Cline: Um, celebrity.

Joe Lemmo: So it is fun. You know, it’s it’s fun to, uh, to meet different people. I’ve definitely have, uh, through the years, met a lot of different people. And, um, it’s fun for me to interact with people outside of the education world because, you know, educators, we, uh, sometimes the job isn’t necessarily deemed cool, and you’re not meeting different people. You know, you’re with, you know, I love the love the people I work with. They’re just they’re fantastic. Um, but, you know, out in the. It’s like the real world, like, right now. Like you offered me, uh, would you like some water or tea? And I’m like, yeah, I’ll take the tea. And then I don’t even know what you said. You what kind of tea?

Sharon Cline: What kind of very something, something. There’s no caffeine in it. I’m like.

Joe Lemmo: I’m gonna take it. You know, most people are like, no, don’t worry about. Yeah, I’m gonna take what else you got? You got snacks or you guys got hats or shirts? What can I.

Sharon Cline: Get in here?

Joe Lemmo: Um, that kind of stuff. Um, I’m kind of like. So for me, the improv world has been exciting because it’s it’s been a, I don’t know, I feel like it’s cool, like, to be an entertainer. I get to call myself a comedian, an improviser, uh, performing shows. It’s been really special. And then the work with the people, other people that I bring with me on stage who are really fun, just funny individuals, just just good people. A lot of improvisers are very talented. So it’s been fun to have that new network of people and then to learn, you know, and, and to meet other people in downtown. So it’s really neat to to bump into people, you know, walking around.

Sharon Cline: In that environment where you’re having to employ bravery oftentimes and to think on your feet and to be so connected with other people. Are you finding that there are very similar themes to what we all want and as like humans? Do you know what I mean?

Joe Lemmo: Yeah, I think it probably goes back to, uh, definitely being heard, I think is a huge thing. Um, you know, just that recognition. We have an exercise in improv. It’s called, um, uh, so I’ll. Okay. So I’ll so basically what I would do is I would say, um, you know, it’s up to you. If you were my scene partner, I would say, uh, it’s raining outside, and then you would just repeat what I’d said, and you said, oh, what you’re saying is it’s raining outside, so I’ll. And then you would say something else like bring, I’ll bring an umbrella. And then what I would say is what you’re saying is you’ll bring an umbrella. So I’ll bring some extra rain boots, and then we just keep repeating what the other person had said. What you’re saying is you’d bring rain boots. So I and it’s kind of like an exercise we do to remind ourselves to show the other person that we have heard them. So I think I think we all have an innate nature, you know, of of yearning, of recognition and validation. Um, I think that’s, that’s that’s probably a big word to maybe even goes deeper than being heard actually being validated. Um, those are big things. As an improviser, you have to emote.

Joe Lemmo: And, um, if you if I am angry with you as a scene partner, I want you to be affected by that. I don’t want you to just brush it off. I want to I want to know, how does that make you feel? You know what I mean. Are you angry that I’m angry, or are you happy that I’m angry? Which would be fun, you know. Oh. You’re angry. Oh. That’s great. I’ve been waiting for you. Finally. And then, you know, when you say something like that, you’re gifting me something about the character and our relationship. So I think those are big parts of, um, you know, that validation is big. And even just having fun, like, you know, I think people like to have fun and and feel like they can be themselves. That’s what we try to teach. We try to treat improvisers and just be yourself. Like, be honest, and you’re going to be received and we’re going to work together and build something in the moment together. I think it’s just like every relationship, any working environment, um, you know, all of that is just, you know, validation, listening, uh, trust, honesty. So it’s it’s a fun hobby, you know, to be a part of.

Sharon Cline: I think this show is sort of like a very small microcosm of that whole theme of being able to say, you know, tell me your story. What’s it like to walk in your shoes for a little bit or what have you learned? I actually wanted to wanted to ask you also, um, you obviously have been in, um, improv for a long, long time now. So what would you have wished you had known before you got started that, you know, now about improv? Is there anything that surprised surprises you?

Joe Lemmo: Um, I think one of the big things was that I learned later on was about the scene partner. You know, um, you know, I used to think that as an improviser, you have this. There’s this stress of having to be funny, you know? And I think, oh, man, I need to make sure when I step out on that audience that I am as funny as I can be. And that’s not really what it’s about. It’s not. It’s about a connection building a scene with somebody. The other thing, too, is early on in my career, I was really affected by the size of the audience. And, you know, as I said at the Basement theater, when I performed there, it was very small. So it was, you know, and it was dark and small. So if you had 30 people, it felt it still felt pretty full, you know. But at Woodstock Arts, we have a big, a big, beautiful theater and a huge stage. So sometimes with a smaller audience, it’s you have these insecure feelings of, oh, people are going to look around and be like, there’s nobody here, you know? And my wife, um, as usual, uh, shared some enlightening information with me. And she said, you know, it doesn’t matter how big the audience is, if you put on a good show, they’re going to leave wondering why more people weren’t there, you know? So she it just and that was a really good piece of advice that she gave me.

Joe Lemmo: And so now, um, it is there’s a different energy when you have a smaller crowd. But I think all those years I was disappointed at the end of a show, I didn’t even think about necessarily how good the show was. I was thinking about, oh, there weren’t enough people like, I want to bring people in. I want to feel like it’s a cool experience. Um, you know, and then the other thing that I used to worry about was the who the audience was. I was really affected by that. Um, you know, like I said, a lot of our shows are more family oriented. So and sometimes I’m like, well, where are the 20 year olds? 30 year olds? Are they are we not cool enough? You know what I mean for them. But a lot of times there’s there’s language at other shows, you know, that I think some people like to go to. But, um, but I’ve been content with, with our audience. So I think those are probably the, the biggest takeaways for me if I, you know, if I would have known. But it’s still been it’s been a growing experience, learning experience with my own children. It’s been a lot of fun. You know, I have an eight year old and a five year old and it’s we do lots of improv games and exercises. They must.

Sharon Cline: Love it. I mean, you must be really I mean, obviously not every minute, but to be able to play with your kids in a different way than, like, board games, you know.

Joe Lemmo: Yeah. Well, and my wife is, uh, she’s, um, she’s a has her own music studio. She’s, uh, she teaches music and movement, uh, to children ages 0 to 7. And their parents, they do together. And she also is was a pit instructor for a marching band, and she works for an indoor drumline, and she was an elementary music teacher. And she plays the piano. And so we, you know, there’s all this music, we have this fun, um, you know, chemistry that I didn’t even realize was going to happen in our relationship. And that’s where theater has been. She’s a big theater fan, too, you know, she loves wicked. And I mean, she’s been a big theater person. So it was really fun to see how that kind of grew, how God kind of put that in my life and then kind of put me in the right position, you know, to meet her. So it’s been really cool. And yeah, the kids, we always joke. We’re like, sometimes we wish we weren’t as fun with our kids. Like our kids, they always want to do stuff together. You know? We’re like, just go play, go play. No. Can we do character? Can we do this? No. Just play by yourself for a little bit, okay. No, but they’re really they’re really cute. And they like to kind of jump in and and do improv games, you know, at home as well.

Sharon Cline: I don’t play like that. Like I don’t as an adult. I just, I think I don’t ever really let myself kind of just really just play and and I’m realizing, just listening to you how how kind of sad that makes me feel. I wish I did more or had permission to do more. I guess I don’t know if permission isn’t even an important word, but for some reason that I feel like I need to throw that in there. Like someone needs to give it to me. You know, as if my as if I can’t give it to myself.

Joe Lemmo: Well, and also there’s, you know, um, you know, there’s you need to in life, you need to have serious. We have serious moments. And, you know, it can’t all be, you know, fun and games. And, you know, a lot of people know that one person, everything’s a joke, you know, so it’s hard to have a it’s hard to have a conversation with them. And um, and that can be dangerous. So you have to have balance, you know. So I think sometimes when I’m at an event and then someone finds out you’re, you know, you do comedy, it’s almost like they’re like, okay, do something funny.

Sharon Cline: What do you got?

Joe Lemmo: What do you got?

Sharon Cline: Turn it on right now. I mean.

Joe Lemmo: You know, and it’s, you know, in that case, it’s more about just being a good listener and having good conversation. But, um, you know, it’s, uh, so it’s you just you have to balance as well. And I think and I think that’s that’s what, what excites people when they take a class is they feel like, wow, this is I just get to play. You know? And that’s all that’s really like what it is. It’s just adult play. And, um, you know, there’s lots of great in Atlanta, you know, dad’s garage, um, whole world theater, improv. Yeah, there’s there’s just such a great improv scene and it’s fun for us to be outside, you know, in the suburbs and, and some people, when they find out about where we are, they’re like, oh, I didn’t know there was improv. You know, I thought I had to go into the city, you know, to see it. Um, so I think I see people all over the place like they’re excited about that. And they. And I think that’s what what brings them back is like, wow, that was something different. You know, I just, um, I haven’t let loose like that in a while, you know, because everything is so serious and, you know, so, um, I think that’s that’s fun witnessing that, being a being a witness to that, you know, each time.

Sharon Cline: What would you want people to know about improv that maybe the average person doesn’t know? Like someone who’s listening that I don’t know, maybe would be encouraged to come to come see it. What would they need to know?

Joe Lemmo: Uh, I think, you know, there is, um, well, if somebody wanted to just some people, it amazes me that some people don’t still don’t know what improv is. And and really just to divine.

Sharon Cline: The just to define it anyway. Yeah.

Joe Lemmo: That’s usually that’s usually what we say. It’s kind of like whose line is it anyway? I mean, that’s the type of improv that we perform at Woodstock Arts is um, basically we take suggestions from the audience and we create characters and scenes based on those suggestions. Um, so it’s really theater without the script. So every I would want them to know that every show is different, you know, and there are different types of performers. You know, our troupe has about 15, 15 to 16 people in our troupe, and we usually have about six on stage, you know, for a show. So you’ll you’ll see a variety. Um, so I would tell them that, you know, it’s, it’s, you know, it’s different every time. So that’s one thing that’s kind of fun about it. If someone was thinking about taking a class, I would tell them that, you know, there are there are bad teachers out there, you know, and there are some bad. I mean, some people have had bad experiences, unfortunately. Um, but I think that I would, you know, I would encourage people to, you know, if you’re worried about not being able to think quickly or you’re worried about what other people are going to think if you’re going to be funny. Um, that’s, you know, all the pressure should be off. You know, you get in there and you know, everyone else is in the same boat as you are. And most teachers, I think, are very encouraging.

Sharon Cline: And they were when we were when I was watching Christine’s performance. Well, well.

Joe Lemmo: That’s what’s nice for me is I’m being an educator. So, you know, not all improv teachers and coaches are necessarily also, you know, educators. And I’ve enjoyed that because we because we didn’t always have classes, you know, at the theater. And then I started those and we’ve developed several levels now. So we have a youth and a teen and level one, level two, level three. And so my education background and teaching background kind of supports that. So now I have this love of improv and I’m learning about Improvization. And and now I feel more comfortable teaching it, you know, especially for the kids too. And not not a lot of people can can work with the younger kids. You know.

Sharon Cline: That’s with the energy level.

Joe Lemmo: Yes. Yeah. And patience and you know, all that you have to you kind of have to have that, that background. So um, that’s what I would do. You know, I would recommend they just encourage them to check it out. We have shows, you know, on Woodstock. It’s interesting because we are we’re called wit um, we are the Woodstock Arts improv troupe. So we basically, you know, I’m the director of our in-house, you know, troupe. We’re not like, an outside group that comes in and performs at Woodstock Arts. And I think some people don’t I don’t know some people don’t.

Sharon Cline: Know that you’re the you’re the resident.

Joe Lemmo: Ones. Yeah, we’re the resident comedians. Yeah. You know, there. And we perform once a month. Um, we have workshops, you know, a lot of times in the summer as well. So. But I would encourage people to go, you know, go down to dad’s garage, go to whole world. I mean, there’s really a lot of talented performers, you know, out there. So I think it’d be a fun thing for date night for, you know, family night. Girls night out, guys night out. Um, you know, I think there’s really not a bad reason to go to an improv show.

Sharon Cline: Do you find that you use your improv skills while you’re teaching?

Joe Lemmo: Yes, I do. Uh, and with the second graders, sometimes it causes more.

Sharon Cline: No, no more of a.

Joe Lemmo: Yeah, it’s, uh, you you break into characters, and then all of a sudden they get all riled up. I remember this one. It was probably one of my maybe first or second day working with the second graders. And this kid drew a picture of a portal, you know, on his paper. And then I pretended to jump into that portal, and I was walking all over the classroom and it’s. I joke that it’s it’s kind of my, um, it’s my space to work on characters as well. You know what I mean? It’s, um, because they’re they’re a fun audience. Well, they’re also honest.

Sharon Cline: If it doesn’t work out. Yeah, they’ll tell you. And we do.

Joe Lemmo: A lot of reading. I do a lot of read alouds. So, um, it comes into play with characters when you’re reading a good children’s book and there’s different characters. Um, it’s I really, you know, I’m invested in it. I commit, I.

Sharon Cline: Commit.

Joe Lemmo: Commit to the position. So I enjoy that, you know, using it. And as a dad as well with my kids, it’s a lot of fun to do that.

Sharon Cline: It’s a real positive energy. I’m just trying to, like, imagine you in a classroom, like playing around because that energy, it’s infectious and and it’s engaging. So, you know, if they’re not paying attention, they will pay attention to when you have like that play energy.

Joe Lemmo: Yes. Yeah. It but even that uh, I’ll tell you even that does expire. They get you know, it’s interesting because when I was younger and they, they wheeled in the TV and they had a good day.

Sharon Cline: Oh, yeah. It was the best day. Wow.

Joe Lemmo: Now it’s like there’s just there’s a lot to compete with. Um, you know, and I have a YouTube. I have a YouTube channel, uh, Joe comedy. And, um, I jokingly said, yeah, I’m excited. I’m up to about 324 subscribers, you know? Um, wow. I’m big time, you know? But, um, I kind of have a, you know, a variety of, uh, some performances that I’ve done, little clips from performances, just interactions, just silly, you know, silly things. And. But it takes a lot of time, you know, to do stuff like that. Um, but, you know, I’ve enjoyed doing that. And so it it I do feel like I provide good entertainment for them, but, um, it you know, you do, like I said, have to have that balance of, um, structure and seriousness. And sometimes it’s they are a tough crowd because they are used to, you know, being.

Sharon Cline: Entertaining.

Joe Lemmo: Constant entertainment.

Sharon Cline: So over the top, even more and more and more it seems, you know, um, yeah, whatever they’re seeing, it just seems like that was last year. Now there’s something bigger and better and it’s just hard to keep up, I imagine, for something that’s very organically done, it’s not like it’s produced, you know.

Joe Lemmo: But I think but even and even going back to the listening, like the other teachers that I work with, we just sometimes talk about, you know, we I have 22 kids in one class and then I switch and I have 24 in the other class. And, you know, kids have a lot they want to share. You know, they want to tell you stuff. And sometimes it’s not the right time. And, you know, trying to balance, showing them that you care, that you’re invested in what they’re saying, you know, but also balancing, you know, moving on and doing what you need to do is, is a lot of times a challenge. But I think a lot of my improv does help me, you know, with that. And a lot of these kids are just they’re they just want to be heard again. You know, they’re looking for that validation or so. Sometimes you don’t even need to do much comedy. Just show them that you are interested in what they’re saying. A lot of times, and I think that goes a long way as well.

Sharon Cline: Thank you for being an educator. My hat is off to you. I think I would be a terrible educator. Maybe for a minute I could do it. But like, long term, no. I have strengths in other places, but not that. And I always admired people who could, um, manage all of the different personality types that you and home environments that get brought into a classroom, you know, and to be able to, um, impact someone’s life. They’re so young now, but you don’t know what you’re creating, you know, for them in the future. And I just I appreciate that about.

Joe Lemmo: Yeah. Thank you. Yeah. That is a tricky thing about the profession, you know, is there’s a tough, tough it’s hard to monetize, you know, day to day. Um, and.

Sharon Cline: I that’s a good way to.

Joe Lemmo: Put it. I have um, there’s really I’ve got some special, you know, relationships that I’ve built through the years. And one actually is around the holidays. Um, this one former student of mine who’s now a teacher, he teaches really high school. So sweet. And, um, his mom is a baker. And, um, when he was in my class, uh, this was, gosh, I think it was maybe my third or fourth year of teaching. So we’re talking 20 years ago, they brought me Gingersnaps. And the next year, then I didn’t have them in my class anymore. But the the office called me Mr. Lomo. I got a I got a delivery for you. Gingersnaps.

Sharon Cline: Stop it.

Joe Lemmo: The next year. Gingersnaps. Um. And this past year, I got ginger snaps and chocolate chip cookies. So, like, every single year, a kind note. We value you, and we’re so thankful. Um, you know, it’s like, that’s. Those are really exciting, you know, exciting moments as a teacher. So, um, it’s tough out there right now for teachers. So I appreciate you saying something. I give a shout out to all my teachers out there because it’s hard, you know, it’s hard. It’s it’s a hard job. But, you know, they put a lot of emotion into it and, um, you know, try to encourage each other. And we try to work together as a team, you know, other teachers. And so it is it’s a good profession. Um, you know, and I’m thankful that I got into it. Uh, it allowed me before I was married and had kids. It allowed me to have, you know, to have that sense of value, you know, because they look up to you so much. So, um, and but then, you know, when I got married and now I have children, you know, my teaching has changed.

Joe Lemmo: It’s changed me, you know, just like, as an improviser. So it’s a little bit different. I don’t go to as many basketball games and piano concerts. You know, I have my own family. I have my own children. So, um, you know, that’s kind of shifted a little bit, but it’s been fun. And, you know, I’ve had kids come to my shows, you know, which is nice. You know, that when I have students come to improv shows, I’m not like, oh, gosh. Okay. Hey, everybody. Uh, let’s give them the clean version. Clean, clean version. Tonight. Uh, I got some kids in kids in the audience, you know? So, um, that’s that’s been a nice kind of addition. Like to invite people and, like, teachers. Sometimes they’ll have a teachers night out and they come to an improv show, and it makes me feel good that I can, you know, I can share that with my colleagues, you know. So it’s kind of it’s been fun to see how the worlds have have collided in that way.

Sharon Cline: I went back to college in 2012, and I went to Kennesaw State University to finish my degree, and I hated school when I was younger. I hated everything about it. Um, and I was very stubborn and was like, why do I have to take this class? It’s ridiculous when I think about it now. But when I was an adult, I think I was 38, eight. When I went back to school, I loved it. I felt so engaged with everything. I appreciated every professor so much because they really put so much time and energy and effort into into encouraging us to learn. I just felt I could have been a student, you know, like a life. What is it called? Professional student. Yeah. Professional student forever because I just loved it. And, um, I mean, some subjects I was, you know, more inclined to do well, but I didn’t have an appreciation for it when I was younger. And I kind of feel like I, you know, did a disservice to these these teachers who were really trying to help me and to build my life on some skills. So, um, yeah, it’s just sad that I had to be an adult, but I’m glad at least I had a moment to where I could say thank you. Even one of my professors. So much younger than me too. So sweet. This this woman. And I was just like, you were like, my daughter’s age. And I just thank you for caring. You know, so much about us. And some of them I became friends with. Yeah, yeah, just as an appreciation of who they are and the effort that they’re making, I think it’s underrated. Yeah.

Joe Lemmo: Well it’s interesting, I, I have this reflection on, you know, this is my 25th year of teaching. I’m 47 years old. And I started going to school, you know, in kindergarten when I was around 5 or 6 years old. And I have not stopped since then. So I’m like over 41, about 41 years of my life? Every new school year I have been in school. So I’m interesting.

Sharon Cline: I professional student in some ways.

Joe Lemmo: Yeah, in some with some regards. Uh, it’s fun though, because now I’m like, I try to tell my students I’m from their future now because, like, I think about them in second grade and what it was like for me in second grade, you know, I think it’s good. It’s fun to reflect on that. And so they they are there and I’m where I am. And it’s like, uh, they’re it’s kind of a cool experience. But yeah, I think that’s what happens as we get older. We we realize we appreciate different things. And, you know, that’s it’s cool for us to be able to have those experiences and then share those with others.

Sharon Cline: Well, I have a obviously a very naturally curious mind that doesn’t chill. And when I had younger children before I was in college, you know, I was very focused on them. But getting out of the mom mode and just kind of seeing what, what’s important and on the horizon so that I can have a degree to be able to have a job outside of of being a mom. I just loved how much there was to learn. It just fit so well for me. But then again, I get to do something like this where I get to sit with you and ask you a lot of questions. Um, and I have one more for you, actually. Yes. Where do you see yourself in, like five years? Where would you like to see this troupe go?

Joe Lemmo: Five years? Well, um, I would say that, you know, the Woodstock arts has, you know, visions of expanding their theater. You know, we have different stages. So we we’re hoping to eventually have, like, a main stage and then like a black box theater and then and then also some kind of like a lounge, you know. So that’s, you know, that’s down, down the road. And so I think with regards to the Woodstock Arts improv troupe, um, I would kind of see us maybe, you know, 5 to 7 years, maybe having regular shows, you know, every weekend. Got it. Lots of opportunity and smaller audience. So we would have a smaller space. Um, we’d have regular shows I think I could see myself doing that. I joke, you know, six years, you know, at 25 years teaching now, 5 or 6 years, I could be retiring from the classroom, not retiring at all. Um, and, uh, I’m, you know, I’m excited to see where my education background and my improv background and skills might be able to, you know, lead me in a position of something, you know, that I could be of assistance to people like, you know, in the corporate world or, you know, just I think that would be a lot of fun. So I’m kind of excited. There’s a little bit of that unknown. Um, but I have a young I have young family, you know, so I’m kind of I’m kind of excited to see where where that takes me. And, um, you know, I don’t know. So I think that’s probably that’s where I would see it maybe performing a little bit more. And, um, you know, a bigger audience might be fun at some point, but.

Sharon Cline: Well, how could people get in touch with you if they want to learn more about what you do?

Joe Lemmo: Well, um, you know, we have classes at Woodstock Arts, so if you go to Woodstock Arts. Org, you can find information about events that, that we’re going to be a part of. We also have a Facebook and Instagram Woodstock we are with at Woodstock Arts. So you can find us on Instagram and Facebook. I have a YouTube channel, Joe Comedy. I think it’s like Joe Limbo comedy 71, 79 or something like that, I don’t know, it’s.

Sharon Cline: I’ll follow.

Joe Lemmo: You. Yeah, it’s on there. Uh, don’t expect greatness. Um, it is just kind of a medley of being a dad and a husband and a teacher and an improviser, kind of all mashed into one. So, yeah, we’d love to have you come out to a show. And, you know, our next show is February 20th, I believe it’s a Thursday. And, uh, that show will be at 730 at Woodstock Arts. And, yeah, we’d just reach out. If you want to learn more about improv, uh, just holler at me.

Sharon Cline: Well, Joe, thank you so much for coming to the studio on a Wednesday. Yes. Thank you. I really appreciate your being so, um, so generous with your words and really explaining the background of what improv does, not just for their the performers, but for the audience and then other ways that you can apply it to your life. I like that it’s something that you obviously seem like you’ll always have in your life to whether you’re teaching or not.

Joe Lemmo: Yes. Yeah, I appreciate it. And thanks for trusting me and going on on air with only a mild skimming of me on, uh.

Sharon Cline: Mild skimming of.

Joe Lemmo: Figuring out who I am. So appreciate that trust and, yeah, appreciate, um, you know, the invite, of course.

Sharon Cline: And thank you all for listening to Fearless Formula on Business RadioX. And again, this is Sharon Cline reminding you that with knowledge and understanding, we can all have our own fearless formula. Have a great day.

 

Tagged With: Joe Lemmo, WIT, Woodstock Arts Inprov Troupe

Shortcuts and Secrets: How to Work Smarter with Microsoft Tools

January 9, 2025 by angishields

WIM-Virtual-Instructor-Feature
Women in Motion
Shortcuts and Secrets: How to Work Smarter with Microsoft Tools
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

In this episode of Women in Motion, Lee Kantor interviews Janet Lienhard, founder of Virtual Instructor. Janet specializes in training and consulting for Microsoft 365 tools, including Word, Excel, PowerPoint, Outlook, and Teams. She shares her extensive background in software training and her passion for helping clients improve efficiency through mastering these tools. The discussion covers common challenges users face, the importance of tailored training, and the impact of AI tools like ChatGPT on productivity. Janet also highlights her involvement with the WBEC-West community, emphasizing the value of support and networking among women-owned businesses.

Virtual-Instructor-logo

Janet-LienhardJanet Lienhard is an expert in optimizing Microsoft 365 tools and integrating AI solutions to enhance productivity and streamline administrative tasks. With extensive experience working across a wide range of industries—such as corporate, legal, accounting, military, education, real estate, and hospitality – Janet specializes in providing tailored training and solutions to help professionals master Excel, Word, PowerPoint, and AI tools like Microsoft Copilot.

As a creator of online courses, eBooks, and practical tips, Janet is dedicated to making complex software more accessible, allowing businesses and individuals to work more efficiently. Through customized learning experiences, including 60-second tips and personalized content, Janet helps users fully harness the power of technology to drive success and improve daily workflows.

Connect with Janet on LinkedIn and Facebook.

Music Provided by M PATH MUSIC

Transcript-iconThis transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX Studios, it’s time for Women In Motion. Brought to you by WBEC-West. Join forces. Succeed together. Now, here’s your host.

Lee Kantor: Lee Kantor here, another episode of Women In Motion and this is going to be a good one. But before we get started, it’s important to recognize our sponsor, WBEC-West. Without them, we couldn’t be sharing these important stories. Today on Women In Motion, we have Janet Lienhard with Virtual Instructor. Welcome.

Janet Lienhard: Hi. Nice to be here.

Lee Kantor: I am so excited to learn what you’re up to. Tell us about Virtual Instructor. How are you serving folks?

Janet Lienhard: I primarily train and do consulting for people that are using Microsoft 365, so that would be Word, Excel, PowerPoint, Outlook, and Teams. And there’s a lot of people out there using it and I help them to make sure they’re not spending hours on things that should only take a few minutes.

Lee Kantor: So, what’s your backstory? How did you get into this line of work?

Janet Lienhard: Well, I get my cane out. I have been doing software training for over 35 years, so I was actually one of the first ten certified WordPerfect instructors in the country, and that was back in the ’80s, so I have been doing this a long time and I love it. The thing that makes me the happiest is when I see that light bulb go off and someone says, “Oh, my goodness. Are you kidding me? I was spending an hour doing this, and now I can do it in, like, five minutes?” So, that’s what I love doing.

Lee Kantor: So, now, what drew you to become like a specialist in the Microsoft world?

Janet Lienhard: Because Microsoft started taking off when Windows started coming out, and I am a Microsoft action partner and I’ve been doing just so much work with Microsoft and with different clients, so kind of moved into that world. And there’s just so many things you can do with the Microsoft products, anything from beginning to advance programing things. So, it’s just amazing what you can do and how much time it can save people.

Lee Kantor: Well, I think it’s a good lesson for our listeners if they’re consulting or doing training like you’re doing, rather than be kind of a jack of all trades but to really hone in and find a niche and just become a super ninja expert on that one specific thing, there’s a lot of value in that. You create a lot more depth of knowledge, and so this deeper set of knowledge is really helpful to people who want this thing, and you picked a good one obviously with Microsoft.

Janet Lienhard: Yeah. And if you’re dealing with any major businesses, the majority are all using Microsoft, so you pretty much need to know how to use, if nothing else, Teams but Word and Excel and PowerPoint and Outlook. They all work so well together, so it’s amazing how much time you can save yourself if you really start to understand how to use these programs. And it’s not difficult, it’s just knowing a few little tricks here and there.

Lee Kantor: Now, do you find that most people, you know, they were given Microsoft or they started with Microsoft and they’re using their products, but they only have maybe a superficial knowledge of just the basics, and they’re really missing out by not having a deeper knowledge of more of the nuances of what it can do?

Janet Lienhard: Yes, absolutely. I would say the majority of the times when I work with people, I usually go in pretty much at a departmental level and work with the department and see what they’re doing. And when they show me what they’re doing and I see how long it’s taking them, then I show them how to do it properly. And typically, I can save people when they were doing something that took about an hour down to, like five, ten minutes just because they just didn’t know about the little tricks that you can do.

Lee Kantor: Do you mind sharing some of maybe the low hanging fruit, some of the stuff that you see right away that this is what most people kind of are missing out on?

Janet Lienhard: Oh, yeah. So, I’ll start talking about Teams first. Microsoft Teams, a lot of people are starting to use Teams, a lot of companies, and it can just save so much time. I don’t know about you all, but I am not a fan of email. It’s just hard to keep track of everything. So, if you can collaborate with people on Teams, it makes it much easier to locate the information that you’re sharing. They can actually work on the same files and collaborate together. And this could be people that are maybe your clients, because you can set up a separate area that you work directly with your clients and share things back and forth so it doesn’t get lost in email, things like that.

Janet Lienhard: The other thing that’s great is, if you are working with Word, Excel, PowerPoint, it saves versions. So, if you have different people working on it and then suddenly like, wait, we used to have this here. Well, it’s really easy to just go back and find a previous version and restore that. So, those are just a couple of different ways.

Janet Lienhard: When it comes to, say, Excel, when I ask them about pivot tables, you would be surprised how many people are just like, “Oh, my gosh. I don’t want to do pivot tables.” Pivot tables, you take a really large amount of data, maybe you have like a couple thousand rows and, I don’t know, maybe a hundred columns, and you need to analyze it really fast, well, with a pivot table, you can come up with the answer and different ways to view that data in just a matter of, like, probably under 60 seconds. So, that would be one, I’d say, just go on YouTube and watch something about pivot tables to get the basics. It’s amazing.

Janet Lienhard: And I specialize in shortcuts for people, so I actually have 60-seecond shortcuts that I’ve been doing for people for over a year. And they’re just little shortcuts but, boy, those little tiny things can save you a tremendous amount of time. Did that answer your question?

Lee Kantor: Yeah, absolutely. I mean, I think people are hungry kind of for this type of information that they don’t know what they don’t know. So, they think they’re doing it in an efficient manner, and then you probably can see them in two seconds and go, “Oh, I can cut 45 minutes away from your day just by doing these six things.”

Janet Lienhard: Absolutely. Because most people are just using these tools for whatever project they’re working on, whatever job they’re doing, and they’re kind of just doing what they know all the time. And you can’t fault them. I mean, how do you know about all these other little tools if you’re not really doing this all the time? I’ve worked with so many different businesses and so many different industries and different projects, that over the years, I’ve learned and mastered a lot of these little shortcuts that I’m really happy to share with people. Because, again, one of my things is to help people to stop spending hours on things that should only take a few minutes.

Lee Kantor: Now, I would imagine in your world there’s always updates, there’s always better ways to do the thing, are you finding that you’re having to constantly be upskilling yourself in order to help your clients?

Janet Lienhard: Yes and no. There are more advanced features that are pretty cool that most people don’t really get into. So, depending on my clients then I get into those things and I love that sort of thing. So, in the whole Microsoft world, there’s like Power Apps and Power Automate and Power BI and things like that that are really fun, and that is constantly changing, especially with the whole AI, Copilot, ChatGPT, and all the other ones out there. So, that part, I am constantly learning new things and I love it.

Janet Lienhard: But I will tell you, you have Copilot, not everybody’s really using Copilot with their office products, but it’s just another AI or artificial intelligence tool like ChatGPT. And those tools can save you hours. And in some cases, some of the things I’m doing, it saves me weeks worth of time.

Lee Kantor: So, what’s an example of something that’s been transformed because of AI that you’re using?

Janet Lienhard: I am currently working on converting – so I have 60-second videos I said that I’ve done for over a year, so it’s a little free email subscription people do. Now, I’m turning them into books and to a reference membership site and doing all these other things. And just having it kind of pulling together the information that was in the videos, some of the other information I have, it’s helping me pull it together. I do rewrite things because I want to make sure it’s got my voice, there’s different tricks and stuff, but it has just saved me a tremendous amount of time combining this stuff together.

Janet Lienhard: Also doing research on different types of marketing type things and working with a client, this just happened not too long ago, they had a spreadsheet that was sent to them that had over 73,000 rows in it. And there was a certain cell in a certain column that if that cell was blank, they had to delete that row. And so, I showed them how to do it with Excel tools and we cleaned it up in about five minutes. And then, I said, let’s throw it into AI. So, we just used ChatGPT and I ask it to basically clean that up. I said, I have a spreadsheet I’m uploading, and I want anything that’s blank in this certain column to be removed, but I don’t want you to change the order. And in less than 60 seconds, it cleaned it up.

Lee Kantor: And that’s kind of the secret to AI, at least right now, is you have to be good at the prompts. That’s a lot of the skill is to ask it the right things and give it the right information to look at in order to really help you.

Janet Lienhard: Yes. For for example, what I’m doing right now is I’m creating a bunch of social media posts that I’m going to be writing. And I am not a social media content marketer type person. So, I used ChatGPT, and I said you are a social media content writer with 20 years experience and you specialize in writing posts that engage people into wanting to watch a video that’s associated with the post.

Janet Lienhard: And then, I told it the content of the post, and I said I would like it written for YouTube, for LinkedIn, and for Facebook, and I want the formats that those different platforms want, and I want it in my voice, and I want to make it so that if somebody is reading this post, they understand, they have a clue on what would be happening if they watched the video so they don’t waste their time. And it’s amazing what it’s come up with. Better than I would have written, let’s put it that way.

Lee Kantor: But that prompt was very detailed and specific. It wasn’t write me a Facebook post.

Janet Lienhard: Exactly, that was a long prompt. So, you really should write your post with a minimum of several hundred words. Ideally, the more you give it and the more background you give it, the better response you’re going to get. So, if you think about it, if you were going to hire a VA or an intern or a new employee and you wanted them to do something, the more information you give them, the better result you’re going to get.

Janet Lienhard: Now, you may have to go back and forth and say, “Hey, that was good, but can you work on this a little? And, no, I didn’t really want that, I meant this.” So, you do that with AI as well, whether it’s Copilot, ChatGPT, there’s some others, there’s Claude, Perplexity, Gemini. So, it’s how you interact with the AI.

Lee Kantor: And then, when you do it a lot, it kind of remembers, right, so you’re not having to create the wheel every single time?

Janet Lienhard: Yes. I was just doing something this morning before we started talking, and I said, now you know a lot about me, and you know what I do, and you know the voice and the way I like to speak, I would like to blah, blah, blah, blah, blah. And it did a great job. Now, I do go back and tweak it a little bit.

Janet Lienhard: Something I also try to make sure if I’m doing anything that I might be publishing, I always like to say, please make sure that this is plagiarism free. Now, I always take it a step further and I will put it into Grammarly to make sure it’s plagiarism free as well. But that would be something that I would say you might want to put in your post.

Janet Lienhard: The other thing is you might want to make sure, especially if you’re using ChatGPT, they have a feature where you can have it turn on a temporary chat and so it doesn’t memorize what you’re doing. Otherwise, it is saving and it’s constantly learning from whatever interactions it is having with people. So, if it’s confidential, I usually say mask the information you’re putting in. So, if it’s about a company, then put – I always tell people I use Acme because I’m a Bugs Bunny, Roadrunner fan, so something so that it doesn’t really tell you who the company is.

Lee Kantor: Now, when you’re working with your clients, what is kind of that pain that they’re having right before they hire you? Or is your work just part of their onboarding when they have a new employee? How does your work come about?

Janet Lienhard: People usually engage with my services because they have something where they realize they’re not as efficient as they could be. So, it could be a department, it could be the entire company, they want to make sure that they’re all on the same page. So, there’s usually something where they’ve realized that they’re not using their tools as efficiently as they could. And so, I come in and take a look at specifically what they’re doing.

Janet Lienhard: Now, I can do the broad training, which is fine, but I always like to try to customize it to the clients, whatever their industry is, if they have any specific programs or projects that they’re working on, because people are going to learn more if you’re teaching them something that they can see how they apply it immediately.

Lee Kantor: But what are some of the symptoms they’re seeing that they realize, hey, maybe our people don’t know this as well as we think they know this?

Janet Lienhard: Sometimes they have things that are being turned in that have some mistakes and they have to keep sending it back and say can you kind of fix this. Other times they just realize, wow, this has taken a lot longer than we thought these things should take. There was a payroll department of one of the major universities and their accountants had different departments that they had to monitor on a monthly basis. And it was taking them about an hour for each department that they had to work with, and this is per month, and they had like 10 or 12 departments that they were working with.

Janet Lienhard: And so, we took a look at that because they thought this has taken an awful long time. So, I took a look at it and I showed them how to cut it down to about five minutes per department. So, usually they’re aware that there should be a faster way for whatever they’re working on.

Lee Kantor: Now, do you have a niche within your niche when it comes to serving? Like are you good with accountants or CPAs? You mentioned Excel, I would imagine they lean on that more than the average person. Or are there certain industries, like tech industries, that you work with? Or is it kind of industry agnostic, because pretty much everybody’s using Microsoft somewhere?

Janet Lienhard: Yeah. It’s pretty much industry agnostic. Because I’ve been training for so long, I have worked with pretty much every industry out there. But I will say the majority of the training that I’m initially requested for is Excel. Excel is by far the biggest one because there’s so much to it and so many things, that if you don’t know about little formulas or little shortcuts and things like that, you can spend an awful lot of time doing things that really shouldn’t take any time at all.

Lee Kantor: If somebody wants to learn more about your practice, what’s the website?

Janet Lienhard: It’s virtualinstructor.com. And if you go over there and if you are interested in these little free 60-second videos, you can sign up and you’ll get an email daily with an under 60-second video of a tip, whether it’s an Excel, Word, PowerPoint. And we have them specifically for Mac users and for PC users because it’s different on the Mac, so don’t want to leave them out.

Lee Kantor: Now, why was it important for you to become part of the WBEC-West community?

Janet Lienhard: Many years ago, I wasn’t aware of this whole women-owned business, and I went to the small business development centers, and that’s where I learned about it. And I have been part of WBEC-West for now, I think about six or seven years, and it is wonderful because it not only introduces you to corporations through supplier diversity, but you also meet, I think there’s right now about 18,000 WBEs nationwide, so you meet other women-owned businesses.

Janet Lienhard: And there’s work out there, but you also meet other women that are experiencing the same things that you’re doing, whether it’s a frustration or you’ve got a question, you have somebody else to ask. And it’s just a great sisterhood. They’re extremely supportive, especially, I should say, WBEC-West is extremely supportive of the the women-owned businesses in their area. And they have a special program called Platinum Supplier, and it is a phenomenal program that helps you really understand your business, how to communicate about your business, and also how to interact with the supplier diversity and corporations.

Lee Kantor: And if somebody wants to learn more, is there a website or what’s the best way to connect?

Janet Lienhard: Just go to virtualinstructor.com, and you’ll see my contact information there, you’ll also see the information about the 60-second free videos. Or just contact me, it’s talk-with-janet.youcanbook.me. So, that’s another place you can get ahold of me.

Lee Kantor: Well, thank you so much for sharing your story today. You’re doing such important work and we appreciate you.

Janet Lienhard: Thank you.

Lee Kantor: All right. This is Lee Kantor, we’ll see you all next time on Women In Motion.

 

Tagged With: Virtual Instructor

Veteran Business RadioX ® Studio

January 9, 2025 by angishields

Veteran-Business-Radio-Bannerv2


Our Most Recent Episode

 


Veteran-Business-Radio-tile

Filed Under: Uncategorized

BRX Pro Tip: 5 Reasons to Become a Business RadioX® Studio Partner

January 9, 2025 by angishields

BRXmic99
BRX Pro Tips
BRX Pro Tip: 5 Reasons to Become a Business RadioX® Studio Partner
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

BRX-Banner

BRX Pro Tip: 5 Reasons to Become a Business RadioX® Studio Partner

Stone Payton: And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, I’m going to put you on the spot a little bit, man. What are some practical reasons for becoming a Business RadioX studio partner?

Lee Kantor: Well, we solve a lot of problems for people in professional services, whether they have a day job that they’re doing, they want to use Business RadioX Studio Partner Program as a way to enhance that, or they just want to get into Business RadioX business to take advantage of all the revenue streams that come from it. But number one, we offer a proven system to build a perpetual prospect pipeline that is so important in today’s world to have a lever you can kind of push over and over and create an ever-flowing pipeline of prospects, the right people to come into your pipeline one after the other. And you can do this pretty easily when you’re working with us.

And number two, it increases the authority that you have in your community, it increases the credibility you have in your community, and it can generate multiple revenue streams. So, this is a proven system that has been done around the country with multiple people over many years.

Number two, we leverage the power of podcasting and content marketing within a structured framework and a very supportive network. We have been doing podcasting since the beginning of podcasting. Not many people can say that. Our shows have been running continuously for years and years, and in some cases decade over decade, which very few people can say. Our content has been shared millions of times. We have generated hundreds of thousands of interviews over the years. There’s very few people that can say the same thing.

Number three, it’s different. What we do is different than traditional podcasting because we’re focusing on serving a community, a business community. We’re not trying to position ourselves as gurus in a space and try to build this mega audience based on controversy or any type of outrage. What we’re trying to do is serve the business community, and we’re emphasizing building genuine relationships and highlighting local business stories. That’s what our people do. That’s the kind of person we’re looking to work with – people who believe in what we believe that it’s important to have a force for good in a community that is capturing authentic local business stories and building genuine relationships.

And number four, our proven business model provides a clear path to recurring revenue through sponsorships, client shows, and a multitude of content marketing services. We’ve been doing this for many, many years in many, many markets. So, our system works. It has worked for years, and it will work again.

And number five, we offer a level of support and a network, a distribution network that is second to none. Our studio partners benefit from ongoing coaching and mentoring. We have technical support for any type of issue you might have, whether it comes to audio or computer. We syndicate all of our content to every major platform there is. And all of our people have access to a collaborative community of experienced partners who are always there to help them succeed. So, I hope you join us on our journey as we grow the network and consider becoming a Business RadioX studio partner. Contact us now to learn more.

BRX Pro Tip: 4 Ways to Have a Successful Business Exit

January 8, 2025 by angishields

BRXmic99
BRX Pro Tips
BRX Pro Tip: 4 Ways to Have a Successful Business Exit
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

BRX-Banner

BRX Pro Tip: 4 Ways to Have a Successful Business Exit

Stone Payton: Welcome back to Business RadioX Pro Tip. Stone Payton and Lee Kantor here with you. Lee, you and I aren’t going anywhere any time soon, but I can’t say I haven’t thought about it. What are you learning about achieving a successful business exit?

Lee Kantor: Yeah. Here’s four things you should be thinking about when you’re, kind of, getting ready for that stage of your business where it’s time to exit. The first thing is to start planning early. At least five years before you plan to exit, start thinking about things. Start, at least, gathering some experts around you, gathering some of the materials you need to exit in the most beneficial way possible. The second thing I would do is determine your business value today, see what it is, get a valuation of some kind, and then adjust accordingly. Because if you’re going to exit in 5 to 10 years, you’re going to have to keep growing that to get it to the number that you need it to be. So, determine your business value today and what you need it to be when it’s time to exit.

Number three, start enhancing your business’s value by creating assets such as standard operating procedures. That way, you can hand the business off to somebody and they’ll have kind of a handbook on how to run it. Start diversifying some revenue streams. Start adding additional revenue streams to make your business that much more valuable. Number four, assemble some sort of a team of advisors to help you get the best deal possible. Probably start talking to accountants, lawyers, some business valuation expert, your wealth management advisor. All of those folks are going to have opinions and can help guide you to giving you the chance to have the best exit possible. By following these steps and avoiding some common pitfalls, you can increase your chances of a successful and profitable business exit.

The National Black Business Pitch: Navigating the Spirits Industry and the Power of Mentorship

January 7, 2025 by angishields

WIM-Rachel-Ransom-Feature
Women in Motion
The National Black Business Pitch: Navigating the Spirits Industry and the Power of Mentorship
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

In this episode of Women in Motion, Lee Kantor speaks with Rachel Ransom, co-founder of Krave Cocktail Seltzer, and Erika Castro, a corporate representative from Salt River Project and Rachel’s mentor. Rachel shares her journey in launching Krave, a Washington D.C.-based canned cocktail brand, discussing the challenges of entering the spirits industry and the importance of pitch competitions for funding. Erika provides insights on mentoring, the significance of business certifications for minority and women-owned businesses, and the value of networking. The episode highlights the collaborative spirit and resilience needed for entrepreneurial success.

Rachel-RansomRachel Ransom is the Co-Founder of Krave Cocktail Seltzer, a vibrant brand dedicated to redefining the ready-to-drink cocktail experience.

A proud Hampton University alumna, Rachel launched her career in technology and real estate sales, where she honed her expertise in business development and relationship-building. This experience in high-energy industries fueled her passion for entrepreneurship and equipped her with the strategic mindset to bring Krave to life.

Today, Rachel channels her sales acumen and entrepreneurial spirit into expanding Krave’s presence throughout Washington, DC, with a particular focus on Virginia, her home state. Krave-logo

She remains committed to creating a refreshing, quality cocktail brand that resonates with diverse communities and aims to make Krave a staple in the local spirits market.

Follow Krave on LinkedIn.

Erika-CastroErika Castro is the Supplier Diversity and Supplier Management Manager at SRP Salt River Project.

SRP is a community-based, not-for-profit organization providing reliable, affordable and sustainable water and energy to more than 2 million people in central Arizona.

Follow the Salt River Project on LinkedIn, Facebook, X and Instagram.

Music Provided by M PATH MUSIC

Transcript-iconThis transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX Studios, it’s time for Women In Motion. Brought to you by WBEC-West. Join forces. Succeed together. Now, here’s your host.

Lee Kantor: Lee Kantor here, another episode of Women In Motion and this is going to be a good one. But before we get started, it’s important to recognize our sponsor, WBEC-West. Without them, we couldn’t be sharing these important stories. Today on Women In Motion, we have Rachel Ransom with Krave Cocktail Seltzer, and Erika Castro who is the corporate representative from Salt River Project. Welcome.

Rachel Ransom: Thank you.

Lee Kantor: All right. Well, before we get too far into things, let’s talk to Rachel about Krave Cocktail Seltzer. Tell us about your business.

Rachel Ransom: Yeah. So, Krave Cocktail Seltzer is a Washington, D.C. based and black women-owned canned cocktail seltzer brand. We launched the brand back in July of 2024, and we focused on creating your classic cocktail recipes in seltzer form. So, the recipe we have out right now is our Lemon Drop Cocktail, and we’ll be looking to add on a tequila-based cocktail in the upcoming summer.

Lee Kantor: So, what’s your backstory? How’d you get involved in this line of work?

Rachel Ransom: So, Krave was started by me and two of my friends. One of my friends had an idea to start a canned cocktail line, and then in perfect timing a spirits investment company called Pronghorn, who solely invests in minority-owned spirit brands, hosted a pitch competition for former HBCU students. Two of the three of us went to a Historically Black College, Hampton University, and so we applied for this pitch competition with our idea of Krave.

Rachel Ransom: So, basically, we just submitted a PowerPoint to them. They liked our PowerPoint, gave us startup money of $10,000, and flew us down to Miami to pitch to investors. So, from there, we utilized that money to hire a beverage formulator, hire a manufacturer, graphic designer, get the proper licensing. And had to put in some additional money of our own, but that really helped us get kickstarted and launch Krave in D.C.

Lee Kantor: Now, was that kind of the trajectory you were on prior to Krave? Were you going to be an entrepreneur? Were you looking for a venture like this?

Rachel Ransom: So, I was always going to be an entrepreneur, but I had no thoughts of getting involved in the spirits industry. Professionally, I sell cloud computing technology, so I’ve been involved in sales for a while. Outside of that, I had started about two years ago, gotten into real estate. I got my Virginia real estate license, which is where I’m from, and was a practicing realtor when this opportunity came. Since then, I have paused real estate. I still do my technology sales, but I’m all in on Krave.

Lee Kantor: So, what was part of that learning curve to get into the spirits industry? I’m sure you were aware of spirits, but you weren’t aware of the business of spirits.

Rachel Ransom: Right. No, it was a huge learning curve from what the licensing laws look liked state to state, to what type of information you have to have on your actual can, and so many things in between. What was really helpful for us was finding some mentors in the industry, so between the relationship we developed with the spirits investment company, Pronghorn, alongside finding some other canned cocktail brand owners who had been in the business for either a few years or up to 20 years, and utilizing them as mentors to help us learn what we didn’t know. But then, there were also a lot of instances of trial and error and figuring things out as we went along.

Lee Kantor: So, what was it like at the beginning stages where you have maybe an idea, but how do you kind of iterate that and make it come to life for that prototype, you know, first test beverage, are you just hanging out together, just mixing things in a pitcher, shaking it up?

Rachel Ransom: So, actually, that is kind of how it started. We thought of what were the one to two cocktails we want to start with. We landed on lemon drop and mojito. From there, we spent an afternoon making kitchen recipes, different versions of a lemon drop, and a mojito cocktail to see what we liked the best. We were looking for something that wasn’t too sugary, wasn’t too high in alcohol content, and also had a nice fizz, but also wasn’t too diluted by the soda water.

Rachel Ransom: So, once we finally landed on something that we liked, we interviewed probably 12 beverage formulators across the U.S. and landed on a great company out of Oregon called Sonoma Beverage Consulting. We worked with them, basically we sent them our kitchen recipe, and then they utilized commercial grade ingredients to recreate that recipe. And we went back and forth over about five or six iterations until we solidified what the the perfect Lemon Drop Cocktail would taste like.

Lee Kantor: So, you went from just hanging out to sending it to a formulator. You didn’t have like a mid-step of should we just bring this to a farmers market or just the public in general to see what they think?

Rachel Ransom: No. And honestly, looking back, that’s something we would do future state for our next run. We’d make a smaller batch so that we could get the community’s feedback on it to ensure we were on the right track. So, that was a risk that we were taking. But we knew we wanted to make this a beverage that could be eligible to be in retailers, so we didn’t want it to be something that we were, you know, just batching in our kitchens and then giving it to the public.

Rachel Ransom: So, with that, we knew we wanted to work with a beverage formulator. But we know that in the future we’d want to, again, work with the beverage formulator, but make a small batch quantity to have some sort of a focus group to test out the product before bringing it directly to shelves.

Lee Kantor: Now, did you have Krave as a brand that you had kind of a look and feel for that was kind of the foundation of this and then building the beverage to it, or was the beverage first and then you built Krave around that?

Rachel Ransom: So, the name was actually first. The name came from just we were going through a couple different names and wanted to find something that felt like someone was doing something. We wanted it to be an action verb, so Krave is something that we landed on. And then, from there we built the brand concept around it of thinking how can we differentiate ourselves from all of the cocktail seltzers that are already out there? So, our focus was, let’s focus on your classic cocktails that have a higher ABV than average, less amount of fizz, not as diluted, really flavorful. And so, that’s how we we got to what the beverage would be after establishing what the name would be.

Lee Kantor: So, what was it like when you have the idea, you find these folks in Oregon, you send them the idea, and at some point they’re sending you that first can that you have to crack open. And you’re like, “Well, I hope this tastes like I picture in my head”?

Rachel Ransom: Yeah. So, with our beverage formulator, they would send us back a small sample of bottles with the lemon drop cocktail in it. From there, once we finally got it finalized, we got the final recipe, and then we had to hire a completely separate vendor. We had to hire a manufacturer. So, the manufacturer would take the recipe that we got from the beverage formulator. They’d create it on a larger scale. So, for our first run of product, we did 1,000 gallons of the Lemon Drop cocktail, and then that’s who puts it in the actual cans for us to then sell to retailers. So, it was a long process.

Lee Kantor: And isn’t it a little nerve-racking because at each stage you got to, you know, hope that it’s the way that you picture? I mean, even like if you’re printing something, they still check the printer to make sure they’re printing colors exactly, right?

Rachel Ransom: Yeah. It was extremely nerve-racking, especially going from such a small sample size to a large production run.

Lee Kantor: Right. Like how many cans is that?

Rachel Ransom: So, that was 10,000 cans. And so, if something went wrong, that was a lot of money that was gone.

Lee Kantor: Exactly. That’s times 10,000.

Rachel Ransom: Yeah. Thankfully we found a manufacturer that was local. So, we found a company called Nidra down in Chesapeake, Virginia. And so, we were able to visit the facility before they created our drink. And we were able to be there as they were mixing the drink, so that before they put the mixed ingredients into cans, we were able to taste it and make sure it still tasted like our small batch recipe before going into the cans. So, that helped a little bit to make us feel a little more comfortable.

Rachel Ransom: Now we’re running another production with them actually this week. It’s double the size, so it’s 20,000 cans. And we’re not going to be there for them to put it in the cans because we just have to trust that they’re going to, you know, follow the same recipe. But, again, it is nerve-racking especially as you start to create more and more product.

Lee Kantor: Now, why was it important for you to become a part of the National Black Business Pitch series?

Rachel Ransom: Yeah. So, with having a business like Krave, like I said, we just launched in July, and we’re not at the point exactly where investors are willing to invest in us just because we don’t have enough history of proving ourselves in terms of revenue and growing and scaling our business. But we’re not in a place as three founders to self-fund this business completely on our own.

Rachel Ransom: So, utilizing pitch competitions has been extremely helpful for us to be able to fund our business and just continue with the next production run and things like that. So, after doing some research online and finding the National Black Business Pitch, it was really important for us to apply and hope to participate in hopes to obtain the necessary funding to keep pushing our business forward.

Lee Kantor: Now, what was it like working with Erika Castro as your mentor on this adventure?

Rachel Ransom: I had an awesome experience with Erika. First, Erika has a lot of experience judging pitch competitions, which was extremely helpful in terms of reviewing my pitch with her. I got some great feedback that, obviously, was really helpful in terms of winning the pitch competition. But Erika also gave me some great information that comes from the WBEC group in terms of applying for or getting my business certified as a minority business and as a woman-owned business. Because what I learned from Erika is that there are a lot of organizations out there that have specific funding to work with these minority or women-owned businesses. And so, if we can get ourselves certified in that capacity, that’s going to help us in terms of obtaining new and larger retailers.

Lee Kantor: Now, Erika, as a seasoned business person and business leader that you are, what was it like mentoring the folks from Krave?

Erika Castro: Well, I would just say it was so easy. And, Rachel, congratulations. I haven’t gotten a chance to tell you, but I am so proud of you.

Rachel Ransom: Thank you.

Erika Castro: I was just so delighted to hear that you won, so it was kind of, you know, a validation that the the feedback worked. But honestly, Lee, I don’t know that Rachel needed too much feedback because she was just great. She, I think, already had a refined pitch. I had recently come out of judging another pitch competition. There was a few things that we talked about in terms of tweaking her pitch, but other than that, I mean, I think she was ready and she was prepared.

Erika Castro: And the other thing that I will have to say, too, is I think people’s energy really shows to the audience, to the judges. And I think when you have someone that has the energy that Rachel has, I think it’s so easy to work with them and to believe that a company as young as theirs that started earlier this year, is in the place that it’s at. And so, that’s the biggest takeaway for me is, man, if someone really wants something, it is achievable. And, obviously, it’s so much work to get there, but it just makes me really proud. So congrats, Rachel.

Rachel Ransom: Thank you.

Lee Kantor: Now, Erika, do you have any advice for other people doing pitch competitions or leaning on pitch competitions as a way to launch their venture? Are there some do’s and don’ts, you know, as being somebody who has judged these events and mentored these events? What are some do’s and don’ts for someone that’s entering their first pitch competition?

Erika Castro: Yeah. I mean, I think I would just say, before you probably come to a pitch competition, you probably want to have done a lot of homework and your research on what your business is. And I think Rachel kind of showcased that. She was a perfect example of that with her and her teammates at Krave because, as you heard, there was so much backend that had to be done before she even got to that point. And to even be able to navigate the beverage formulators and the manufacturers and all of that, I feel like there’s just so much backend and homework. So, that’s what I would recommend is, obviously, be able to do your homework.

Erika Castro: And then, I’m sure people have heard of the Business Model Canvas, but use that to your benefit. Because I think once you kind of know who you’re trying to target in terms of a customer, what do you want your company to look like in terms of a brand, what do you want people to think, see, and feel when they’re interacting with your brand, and so I think all of those things you can kind of lay out with developing a really great Business Model Canvas.

Erika Castro: And so, that’s what I would say is, before you kind of embark in any of these pitch competitions is make sure you kind of have that ready. Because I think for Rachel and her team, it was kind of a natural next step in terms of the recommendation that I provided to get certified, because it just opens up the opportunity for more markets, and for other corporations to maybe have their beverage in their supermarkets. And a lot of companies are trying to find women-owned, minority-owned businesses to feature, and so by them having the certification, it’s only going to be a benefit.

Lee Kantor: Now, Rachel, is there any advice you can give to people doing their first pitch? It sounds like you guys did a great job of preparation, but is there anything maybe from the nervousness or the actually getting on stage or getting in front of people and sharing maybe for the first time, is there anything you learned from that experience?

Rachel Ransom: Yeah, absolutely. And I think there’s a differentiator between a pitch competition that’s virtual versus in-person. Virtual being that it’s easy to have that pitch and presentation mode and read off your notes. But I think the biggest thing, one, is to make your pitch conversational. You don’t want it to feel to the judges that you’re just reciting a script. And then, if you are pitching in-person, it’s always great if you can memorize the pitch versus reading off of note cards, but it takes a lot of practice to be comfortable and confident and conversational in how you deliver your pitch.

Rachel Ransom: So, I just think that continuously practicing to different people to get their feedback, seeing what kind of questions they have from your pitch, that way, you can intertwine those answers in your pitch, and that’s one less thing that the judges have to ask you. I think that’s that’s a big thing, so practicing and specifically doing so in front of different audiences to get different perspectives.

Lee Kantor: Now, Rachel, if somebody wants to learn more about Krave, is there a website? Where are you at in your rollout?

Rachel Ransom: Yeah, absolutely. So, right now, Krave has placement across 21 to 22 retailers in Washington, D.C. In January, we will be expanding across the State of Virginia as well to be in grocery retailers. And if you want to keep up with Krave in terms of knowing what stores we’re located in and what events we’re hosting on a monthly basis, you can go to our website at drinkkrave – with a K – .com or @drinkkrave on Instagram.

Lee Kantor: Now, Erika, before we wrap, I know Rachel isn’t a WBEC member just yet, a WBEC-West member just yet. But for folks who are at this stage, do you have a recommendation, when would you become part of the WBEC-West community? Like, what’s the right time for a business to join the WBEC-West community?

Erika Castro: I think anytime you want to kind of expand to new markets – like in Rachel’s case, she’s expanding to Virginia – anytime you want to have any new retailers, I think that kind of just opens up the door. So, I would say for a business like hers, absolutely, I would say you do that right away. Not only does it provide access to potential retailers and companies that could have your brand, but I think it also expands your network. And they do say that people do business with who they trust. So, the more that you can develop those relationships, I think the more people are willing to listen to you. And I’d love to see Krave come to Arizona and everywhere else.

Rachel Ransom: Yes.

Erika Castro: So, that’s the next goal, Rachel, let’s get this across the country.

Rachel Ransom: Absolutely.

Lee Kantor: So, Rachel, what do you need more of? How can we help you?

Rachel Ransom: What do we need more of? Honestly, to take us to the next level, we definitely need more funding so that we can fulfill larger orders for all of the grocery retailers that we’re starting to inquire with. So, from our team standpoint, we’re going to continue to participate in pitch competitions and start looking for investors as we get closer to the summer.

Lee Kantor: All right. Well, Rachel and Erika, thank you so much for sharing your story today. You’re both doing such important work and we appreciate you.

Rachel Ransom: Thank you for having us.

Erika Castro: Thank you.

Lee Kantor: All right. This is Lee Kantor, we’ll be back next time on Women In Motion.

 

Tagged With: Krave Cocktail Seltzer, Salt River Project, The National Black Business Pitch

Lou Rosado Jr. with Houston Regional Veterans Chamber of Commerce

January 7, 2025 by angishields

BTU-Lou-Rosado-Feature
Beyond the Uniform
Lou Rosado Jr. with Houston Regional Veterans Chamber of Commerce
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

Lou-RosadoLou Rosado Jr, a Southern New Jersey native with a Bachelor’s in Business Management, brings nearly two decades of leadership experience with a Fortune 50 company.

He and his wife of 25 years have led meaningful community initiatives, including delivering relief supplies to Flint, Houston, and Puerto Rico during major crises.

As Membership Director for the Houston Regional Veterans Chamber of Commerce, Luis empowers veteran entrepreneurs through strategic connections. He also serves on the board of The Phoenix Journey, a nonprofit dedicated to autoimmune disease awareness and healthy living.

A passionate advocate for service and community, Luis is dedicated to creating positive, lasting change.

Connect with Lou on LinkedIn.

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Houston, Texas. It’s time for Houston Business Radio. Now, here’s your host.

Trisha Stetzel: Hello, Houston. Trisha Stetzel here bringing you another episode of Houston Business Radio Beyond the Uniform series. I’m honored to have an incredible guest whose journey exemplifies a leadership service and the power of community. Marine Corps veteran, corporate leader, and financial educator. He is the membership director for the Houston Regional Veterans Chamber of Commerce, the treasurer and board member for the Phoenix Journey, and on top of that, he volunteers with the Prison Entrepreneur Program, mentoring men as they prepare for life beyond incarceration. Lou’s dedication to mentorship, community service, and financial education is truly inspiring. He’s someone, not only that, The someone who not only believes in uplifting others, but actively takes steps to creating lasting, positive change. Lou Rosado, thank you for coming on the show today.

Lou Rosado: Thank you so much. After that intro show’s over. We’re good.

Trisha Stetzel: We’re done. No, we want.

Lou Rosado: To talk.

Trisha Stetzel: About all of these things. Lou. All of these things. So why don’t you tell us? I know I talked a lot about the accolades and the things that you’ve accomplished as such a young person, but tell us about Lou. Who is he?

Lou Rosado: Oh, always looking to grow. Trish, there’s there’s I’m. You know, if you’re not growing, you’re dying. Right. So what can I do to go to bed? 1% better than the human being I was when I woke up this morning. Right. And sometimes that’s drastic. Sometimes things just happen throughout the day, and that 1% is like five. And it’s like, man, this is great. It’s going to be hard to go to sleep. I’m so buzzed right now. Right. And other days they just feel like treadmill days. You know, you ran a million miles and you’re in the same spot. Right. Those are the days where you’ve got to be conscious about it. It’s like, all right, I got to do something somehow, in some way, you know? And, um, a lot of times, and I did it just interestingly enough, I did it just yesterday. Um, I played what I call Price Is Right on my phone, which is I’ll open up my contacts and I’ll flick it and wherever it stops. Oh, man. I haven’t talked to that person in a while. Ooh. A quick text message, you know, and ended out in a phenomenal conversation. Someone who I hadn’t spoken to, uh, three years. Four years. Wow. Yeah. And, uh, he shared something with me that I. That I’d done for him. And it made a huge impact on him to literally today. Something that I told him he was like, man, you told me about that? I did that, and it’s helping me out right now because I wanted to. And I was like, all right, I appreciate you. You know, we’re good, we’re good, you know? And that was my 1% for the day. You know.

Trisha Stetzel: I love that I love that. Let’s scroll for a name. Right. Just flip it until you find somebody that you haven’t connected with in a while.

Lou Rosado: That’s it. That’s it.

Trisha Stetzel: I like to call those people my champions. Right? The people that I actually have phone numbers for and contact information for.

Lou Rosado: Yeah, yeah.

Trisha Stetzel: Yeah. Um, I’d like to know a little bit more about your beautiful wife and your two children.

Lou Rosado: I’m going to try to do this without crying. Let’s you see my emotions right there. That’s right.

Trisha Stetzel: Right on your sleeve.

Lou Rosado: Yeah, yeah. So we are, um. Man. God’s great. We we’re we’re pushing 30 years we’ve been together.

Trisha Stetzel: Congratulations.

Lou Rosado: Um. Thank you. She was. She was 18. I was 19 when we met. And, uh. Yeah, we’ve been married for 24 years. We have a 24 year old young man back in new Jersey, um, laughing, doing his thing out there. Um, my baby girl is 20. She is. She just wrapped up her midterms. Um, so. Yeah. Yeah. Super stoked about that. Um, yeah, we’re we’re in the empty nest phase right now, and I am. I’m enjoying watching her grow right now. Yeah, in ways that I knew were possible. Um, but you can’t force something to grow, right? You can nurture, you can support, you can protect. You can do all the things that you’ve got to do. But it’s got to want to grow, you know? And now that she’s starting to just see her own potential a little bit, you know, she’s just oh, it’s it’s it’s truly a blessing. You know, I mean, naturally when you were together for so long, we’re not the same people we were when we were the kids that we were. Right. But she’s not even the same person that she was a year ago.

Trisha Stetzel: Wow.

Lou Rosado: You know, so it’s.

Trisha Stetzel: Great when she has amazing people as parents like you and Vanessa. I can only imagine how amazing she’s going to be as a grown up. Right. And she’s on her way. Yeah.

Lou Rosado: For sure, for sure.

Trisha Stetzel: Plenty 20 years old. So, Lou, uh, not that many years ago, you were actually in the Marine Corps. So my question for you is, how did your service in the Marine Corps set you up for success in where you’re at today?

Lou Rosado: Do the thing. Do do the thing right. You can you can complain, you can gripe. You can moan and groan. Do all of that while you’re doing the thing. Right. And and that has in every respect, you know, pushed me through. I got my associate’s degree and my bachelor’s degree at 41. Um, and I did it all in under two years. Mm. And I say all that not to brag or to boast, but because I could hear my drill instructor, Sergeant Barnett, in the back of my head. Get up, get dressed, get on the treadmill. When you’re done, take a shower, hit the books, get that done before you’ve got to go to work. And when you come home from work, get back on the books while eating dinner and then get some shut eye to get up and do it tomorrow morning. Yeah. Good to go. Understand that? Yes, sir. Do the do it now. Right. So. And that was it’s those times, you know, um, when I’ve done worse than this, I’ve done much more physically demanding mentally, you know, taking an emotional toll, you know, than whatever it may be. And when I was 30, I was a cable guy, um, in new Jersey. So you’re talking about being on a pole 30ft in the air when it’s 20 degrees outside in the snow. I slept in a hole in the ground behind a bush before. Right?

Trisha Stetzel: Yeah.

Lou Rosado: I’m fine. My van is running with heat. Once I’m done this, I’m going to go and sit in there. Shut up. Pull the wire. Do the thing.

Trisha Stetzel: I love it. Do the thing.

Lou Rosado: Do the thing.

Trisha Stetzel: Uh, yeah. And so you’ve had military experience. You’ve had corporate working in big business experience. You’ve had your own business experience. There’s so much experience in such a young and such a young age. I’ve said that like, twice now. You haven’t.

Lou Rosado: You said it more than twice. I’m pushing 50.

Trisha Stetzel: You haven’t even said thank you yet, Lou.

Lou Rosado: I just I love you so you’re just. Man, you’re just.

Trisha Stetzel: So, uh, you and I met through the Houston Regional Veterans Chamber of Commerce, and one of the things that you said, and neither one of us are going to, like, weep today about it. But you said it feels like home where you can connect with people who have also served. And you have what I, what I would call, um, a servant’s heart. And even in what I read about you before we started the show today, there’s so much serving there between the chamber and, um, the Phoenix journey, as well as the program that you’re helping, um, men through in the entrepreneur program, in the prisons. What drives you to want to serve in these organizations?

Lou Rosado: I understand, recognize and embrace that which I have been blessed with. The latter half of that is now what? Right. The the good Lord was kind enough to give me some some things and give it to me so I could just relax on my sofa with it. Right. So what now? What? What am I supposed to do with it? And I don’t always get it right. I never expect from myself perfection. But I do expect maximum effort, right? So what does that look like? Well, you know, when it comes to Phoenix Journey, right? Phoenix journey, that particular nonprofit, is about autoimmune awareness and how nutrition impacts that. And initially I was like, oh, that’s pretty cool. You know, God bless you. Go for it. And then the, you know, the the the founder, she talked to me about her story. And now I see the impact on her kids. Right. Like their mom is still here. She’s and not bedridden the way doctors told her that she would be. Simply by changing her nutrition and eating clean, she was able to stop all of these meds and miss, you know, come to a halt. And she just has to constantly monitor like. And your babies have you now because of that?

Trisha Stetzel: Yeah.

Lou Rosado: The more people need this, how can I help you?

Lou Rosado: She said, well, I love it, by the way.

Trisha Stetzel: It’s okay for us to say Dominique cousin’s name on.

Trisha Stetzel: She’s a friend of mine, and by the way, had no idea that the two of you knew each other until.

Lou Rosado: Yes, ma’am.

Trisha Stetzel: Vanessa’s picture on Facebook with Dominique. And I’m like, how come I wasn’t invited to the thing? Uh, yeah. Dominique cousin and the, um, organization that she’s put together through the Phoenix journey is amazing. So for anyone who’s listening today and wants to look into that, please do. And Lou Is the treasurer and board member of that organization. And you’re right, it’s huge how that has not only impacted her, but her children and maybe someone else’s children and someone’s parents. Right? It’s like the pebble on the pond. It’s that ripple effect. We do one thing, one small thing. We teach someone something. And that ripple effect is their families and their family’s families and even the people that they work with or work for or work around. Right? Yeah.

Lou Rosado: Yeah.

Lou Rosado: And the chamber is just another version of that, you know, um, I came across the chamber. Oh, man. Networking with vets. Yeah. Cool. I’m in. And I jumped on and I’m like, wait a second, this is different. And and it took me some time. But to your point, right. It’s different because it didn’t feel like a networking event. It felt like home. Yeah.

Lou Rosado: For a second I’m supposed to be here. I’m I belong here. And that’s that, you know. And that just continued to compound from there in the chamber.

Trisha Stetzel: So let’s talk a little bit about the chamber. Uh, you sit on or you are the membership director for that organization. I happen to sit on the board. We’re going to be turning four this year. Is that right? I can’t believe it. It’s gone by so fast. Um. What? So it feels like home, and you love being a part of it. What would you say about the chamber to any of the veterans who are business leaders or owned businesses that are listening to the show today? What would you tell them about the chamber?

Lou Rosado: Yeah, first and foremost, it’s not like any other networking group or it’s not like any other chamber. Right? Because not any other chamber can say some of the things that we can say and do the things that we can do, right. When I met the the VP, John Kokkalis, John didn’t know me. I didn’t know him at all. It was our first conversation. And when I was, you know, I was medically discharged from Marine Corps after after two years and and I was using words like only. Right. Like, I only did two years, you know, and and now I don’t, I don’t do anything with I don’t have a disability rating. And he chewed me out three ways from Sunday.

Trisha Stetzel: Which felt awful.

Lou Rosado: Yes, I took it. Yes, sir, I sir. You know, I don’t know this man, but I don’t have to know him. Right. I just have to know what his rank is. Right.

Lou Rosado: And and that was that was our intro to each other, you know. And then when I finally met him, you know, we had the conversation. Um, but it’s things like that when we have mixers, you know, and we get we get guests and I’m like, yeah. Did you serve? I’m like, and yeah. Army. We’ve reached our quota on soldiers. You can have a nice day somewhere else. Let me guess. Crayon eater.

Trisha Stetzel: Crayon eater.

Lou Rosado: Right. You know, and we don’t even know this man’s name yet, but we’re already going at it, right?

Trisha Stetzel: Yeah.

Lou Rosado: You can’t do that in any other chamber. You know, those are the things that make it feel like home and business perspective, right? If you know what you’re looking for, we can help provide the resource, if not from within, externally, with all, with with our connections, if you don’t know what you need, which many times is the case, especially for younger businesses, right? They don’t know what they don’t know. We can help you with that too. Let’s have a conversation. Right. And if I don’t know, I know people, right? I know people and will help you figure out what you need to help you grow, whether it’s from coaching perspective, whether it’s issues with your website, building a website, HR, whatever it is, if we don’t have the resources, a very good chance that we’re connected to someone who does.

Trisha Stetzel: And by the way, for anyone who’s listening, who’s not a veteran, we love our veteran supporters as well. You may not speak our language yet. We’ll teach you. Now, that.

Lou Rosado: Was a funny transition for Vanessa. You know, we keep, like. Wait, so Dave said something about a FOB. What’s a what’s a fob?

Lou Rosado: A forward operating base. Honey. So when you have your base and you’ve got what’s going on, you got the forward operating base. It’s in between. That’s what Honor Cafe is, right? Okay. Got it. You know and.

Trisha Stetzel: We love our acronyms.

Lou Rosado: Yeah.

Lou Rosado: Do you speak in the language now?

Lou Rosado: That’s for sure. That’s for sure.

Trisha Stetzel: Vanessa is amazing. We’re just going to have to tag her like, ten times when this show, when this show comes out.

Lou Rosado: Without her, there’s no me.

Trisha Stetzel: That’s right. Absolutely. Um, let’s talk about I’m really curious about the prison entrepreneurship program, uh, that you’re working with men as they’re preparing for life beyond incarceration. So tell me more about that program.

Lou Rosado: Invited by an individual named Tony Harris Taylor, who I credit with my networking skills. She taught me how to network.

Trisha Stetzel: I know her.

Lou Rosado: Yeah, Tony. When I got here, it was I’m Lou, uh, financial planning. She said, no, baby, no, no, no, that’s not what we do. You know.

Trisha Stetzel: And let me help you through.

Lou Rosado: Yes she did. So she introduced me to pep, and I went there. I was like, okay, great. You know, I get a chance to talk to some inmates, give them some, you know, love on them a little bit and good deal. Um, which was important for me. I mean, I had a brush with the law, uh, 21, 22 years ago.

Lou Rosado: And it was because of guidance that I didn’t have to wear an orange jumpsuit, you know.

Lou Rosado: And I owned that in every respect. And I had that conversation when I’m in there speaking with the participants of the program. You know, it’s because one individual took time to love on me and care about me that I’m not wearing the same thing you are right now. So soon, when you go back out there, you’re going to get another chance. This is me giving you that. Now here’s what I want in return. And we have that conversation.

Trisha Stetzel: I love that.

Trisha Stetzel: That’s so fantastic. And I love that you pour the same love that you got into other human beings through all of these organizations that you’re giving back to. So I know that you have a huge passion for financial education. Is there anything that you’d like to say in that space? Um, to anyone who’s listening around, I’m afraid of money because a lot of people out there are right or afraid to. Not afraid of money. We like money.

Trisha Stetzel: We want money, but we’re afraid to talk about it.

Lou Rosado: Yeah.

Lou Rosado: Yes. Um, I always start interesting you ask, because I always start my consultations with. I’m going to open with. It’s okay.

Lou Rosado: What do you mean? It’s. It’s okay.

Lou Rosado: You’re going to hear me say that throughout and. Okay, fine. You know, and then they start talking, right? And we’ll have we’re having a conversation and I might ask a question about. Right. So what do we have? Um, for one k wise, anything in the investment space I had. And then they start to justify I had X amount. But then it it’s okay. It’s okay.

Lou Rosado: And then and then it starts to sink in and, and I just create that safe space of it’s okay to be 50 and not understand how your 401 K works.

Lou Rosado: Right. It’s it’s it’s okay. That’s why you’re here. People ask how do I get started. Guess what you already did because Could you ask the question?

Trisha Stetzel: Yeah, I love that, Lou. I do. You know, there are so many people out there particularly, I’ll say, our generation. So I’m calling myself young as well.

Lou Rosado: You should. Yeah.

Trisha Stetzel: That haven’t talked about money, weren’t taught how to use, save or do the right things with their money. And they don’t want to ask because it’s scary, right? So getting talking to the right people who you connect with is always the right thing, right? No matter where you’re at, whether you don’t know, you do know. You think you know you’re afraid of just having that first conversation is so important. Um, so, Lou, gosh, what can we talk about now? I’m. I want to circle back to this conversation around your bio just because I think it’s important and because we’re talking about beyond the uniform. And there are so many people out there. Not just you, me, John Cleese and everyone else who didn’t talk about being a veteran for years and years and years. I just want to circle back to the conversation we were having before we started recording, which was loo loo. Why isn’t the Marine Corps in your bio?

Trisha Stetzel: And you said, well about that. Yeah about that. So I just want to talk a little bit about that. Listen, I opened, I bought and opened my first business in 2007. I never told anyone that I was a veteran until almost four years ago, when I joined the chamber. When they asked me to join the chamber, I was like, oh yeah, I’m a veteran. I had lost that identity along the way, right? I got out of the military. I went to work for corporate, I opened a business, I did all of those things and I didn’t need any help. So I never said that I was a veteran because I thought if I did, everyone would think that I needed help, right. So coming back around to the conversation we were having about that, not being in your bio, you told me that you’re still clearing the space for that, right?

Lou Rosado: Yes.

Trisha Stetzel: So the space for that. So talk a little bit about that.

Lou Rosado: So there were it was a very quiet time in, in in the world really. My unit was on standby during Kosovo. Right. Um, 911 hadn’t happened yet. The first Gulf War was already over. So nothing nothing was going on. So no war stories on my part, right. And now in my 40s, I’m I’m. I’m okay with that, right? Not not everyone is Rambo out there. And that’s that’s a whole mindset thing, right. So there’s that part.

Trisha Stetzel: Yeah.

Lou Rosado: The biggest thing though for me was I got so much from the Marine Corps. It’s literally I see it in my kids.

Lou Rosado: With regards to their ability to, to hone in on something and the discipline to get it done. Like, I learned that as a teenager and they wanted boot camp, right? Um, serving others. You you can therefore you should for no other reason, with no expectations of anything in return. Right? These are things that I got from and on and on and on. The desire to lead others right, and the desire to grow others and enrich and empower. Okay, good. You’re ready. Now go do the thing. You’re you’re not ready yet. Come here. Let me get you ready. These are all the things I got from the Marine Corps. And what did I give? Two years. The vast majority of which was spent training.

Lou Rosado: So I just felt like it was a one sided relationship.

Lou Rosado: Very. Me. Me, me. Um, so I there was the only way I could, you know, say thanks was to just utilize that in my life until the chamber. The chamber is my opportunity to put my thumb on the scale and kind of balance that out. Now how? By helping other veterans. Right. And, and and a myriad of different ways. And those become personal relationships obviously, as you know. Right. Um, but helping so many vets in so many different ways. Now it’s like, okay, now we’re even.

Lou Rosado: Now which some would say yeah that’s that’s cute. That’s cute. But. It’s hard to be like that right. Yeah. He was always something I was, I was I was two three. So he’s talking about. Um but that was, that’s been my mindset for my ideology. This is how I grew up. And you’re not alone. And so many veterans To say I did it or I don’t really feel like I deserve or, um, you know, I don’t ever tell anyone because here’s my message to all of you out there if you’re listening to this show, is if you’re a veteran and you’re a business leader or a business owner, please come talk to us at the chamber or you belong. Here. And it’s not because we want to help you or give you something. We need your skills to help those that are coming through. If you’re a giver like you are, don’t come to us. And I mean, that was like my my most important message to everybody about our chamber is that we’re not here to help you connect to anybody and put a hand up. Toward the back end of the show or anything that you wanted to say that I asked you about. You know, it’s just I guess I have done a lot in the community service. From Michigan to here in Houston after Hurricane Harvey, which is an interesting full circle to deal with. I mean, this was five, six years ago. Hey, I just want to challenge anyone listening to this, watching this, um, that are you.

Lou Rosado: That’s all. That’s it. Just be a better you. Somehow. Some way. There are many facets to who you are as a human being. I’m a husband. I’m a father. I’m a friend. I’m so many. I’m a son. I’m a cousin. I’m a nephew. I’m a grandchild. I’m so many things. How can I be better at one today?

Lou Rosado: And then. And here’s the follow up. Can you help someone else do that? How can you help someone else be better at one thing?

Lou Rosado: That is, you know, I went through a lot as a kid with a lot of my teens and my 20s. Right. Every and and and it wasn’t until I realized it was a blessing. Every problem. Air quotes that I’ve ever had revolved around a dollar or lack thereof. Homeless as a kid, difficult living situation with an abusive stepfather as a teenager. Didn’t have any financial choices. Didn’t know any better in my 20s. All I knew was work hard, right?

Lou Rosado: And that I can do right if I need more. I’m just going to work harder and I want more. And I’m going to work harder. And it wasn’t until I realized that was my life of survival until I was 40, 41, 42. Doesn’t have to be right. So now that I’ve got that, got it. Understand? That’s why I went through that. So I can help others either avoid or get out of that.

Lou Rosado: Clients that are in their 50s getting ready for retirement, I’m not going to make them a millionaire. But the decisions that we make, the kids might and their grandkids definitely can be.

Lou Rosado: Have a goal that you know you’re not going to be able to see. That’s how big it is. That’s how crazy it is. That’s how out of this world it is. Mhm. Right. Mine is to change the trajectory of kids that aren’t even here yet.

Lou Rosado: I’m not going to be around to see that. Right. Your great grandkids. It’s not going to be around to see them. But if I do something with you or for Dennis, right, that that helps your kids and then your grandkids and then they pass. I served my purpose. Mission accomplished.

Trisha Stetzel: I’m like, mic drop. Lou, this is exactly why I had you on the show. All right, my friends, thank you so much for being on with me today. What a great conversation. I look forward to seeing you at the next thing, because we just got to go do the thing right.

Trisha Stetzel: I think that’s it.

Trisha Stetzel: Just go do the thing. Uh, thanks for being on today. I appreciate you.

Lou Rosado: As do I.

Trisha Stetzel: That’s all the time we have for today’s show. Join us next time for another exciting episode of Houston Business Radio. Until then, stay tuned, stay inspired, and keep thriving in the Houston business community.

Lou Rosado: Blessings.

 

Tagged With: Houston Regional Veterans Chamber of Commerce

BRX Pro Tip: Who’s on Your Personal Board of Directors?

January 7, 2025 by angishields

BRXmic99
BRX Pro Tips
BRX Pro Tip: Who's on Your Personal Board of Directors?
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

BRX-Banner

BRX Pro Tip: Who’s on Your Personal Board of Directors?

Stone Payton: And we are back with Business RadioX Pro Tip. Stone Payton and Lee Kantor here with you. Lee, you’ve come across an interesting concept, I think. This idea of a personal board of directors.

Lee Kantor: Yeah. Businesses have boards of directors. Non-profits have boards of directors. Why shouldn’t we individually have our own board of directors? And this group of people, they should be diverse. They should come from different places. I wouldn’t have more than, you know, four, five, six of them. They should come with different skills, different perspectives. And the best part of this board of directors, they don’t have to really be people you know. They could be also, you know, people that you read, or you listen to in a podcast or watch on a YouTube video. They should be mentors, they should be peers, they should be former managers, industry experts, coaches, a wide variety of people that you kind of look to guide you throughout your career.

Remember that having a personal board of directors can be a tool for career growth and development. And if you do this right, if you carefully select and nurture the relationships with these trusted advisors, you can gain, obviously, valuable insight, support and guidance as you move throughout your career. Now, again, some of them should be people you know, obviously people you trust and work with, but some of them can be people that you just want to know or lived a long time ago, and that you’re using them kind of as a guide as you progress.

  • « Previous Page
  • 1
  • …
  • 75
  • 76
  • 77
  • 78
  • 79
  • …
  • 1322
  • Next Page »

Business RadioX ® Network


 

Our Most Recent Episode

CONNECT WITH US

  • Email
  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

Our Mission

We help local business leaders get the word out about the important work they’re doing to serve their market, their community, and their profession.

We support and celebrate business by sharing positive business stories that traditional media ignores. Some media leans left. Some media leans right. We lean business.

Sponsor a Show

Build Relationships and Grow Your Business. Click here for more details.

Partner With Us

Discover More Here

Terms and Conditions
Privacy Policy

Connect with us

Want to keep up with the latest in pro-business news across the network? Follow us on social media for the latest stories!
  • Email
  • Facebook
  • Google+
  • LinkedIn
  • Twitter
  • YouTube

Business RadioX® Headquarters
1000 Abernathy Rd. NE
Building 400, Suite L-10
Sandy Springs, GA 30328

© 2026 Business RadioX ® · Rainmaker Platform

BRXStudioCoversLA

Wait! Don’t Miss an Episode of LA Business Radio

BRXStudioCoversDENVER

Wait! Don’t Miss an Episode of Denver Business Radio

BRXStudioCoversPENSACOLA

Wait! Don’t Miss an Episode of Pensacola Business Radio

BRXStudioCoversBIRMINGHAM

Wait! Don’t Miss an Episode of Birmingham Business Radio

BRXStudioCoversTALLAHASSEE

Wait! Don’t Miss an Episode of Tallahassee Business Radio

BRXStudioCoversRALEIGH

Wait! Don’t Miss an Episode of Raleigh Business Radio

BRXStudioCoversRICHMONDNoWhite

Wait! Don’t Miss an Episode of Richmond Business Radio

BRXStudioCoversNASHVILLENoWhite

Wait! Don’t Miss an Episode of Nashville Business Radio

BRXStudioCoversDETROIT

Wait! Don’t Miss an Episode of Detroit Business Radio

BRXStudioCoversSTLOUIS

Wait! Don’t Miss an Episode of St. Louis Business Radio

BRXStudioCoversCOLUMBUS-small

Wait! Don’t Miss an Episode of Columbus Business Radio

Coachthecoach-08-08

Wait! Don’t Miss an Episode of Coach the Coach

BRXStudioCoversBAYAREA

Wait! Don’t Miss an Episode of Bay Area Business Radio

BRXStudioCoversCHICAGO

Wait! Don’t Miss an Episode of Chicago Business Radio

Wait! Don’t Miss an Episode of Atlanta Business Radio