Building a Sustainable Future: Joy Seitz on Solar Energy and Leadership

On this episode of Women in Motion, Lee Kantor is joined by Joy Seitz, CEO of American Solar and Roofing. They discuss the solar industry, focusing on the services provided by Joy’s company, the benefits of solar energy, and common misconceptions. Joy shares her journey to becoming CEO, emphasizing the importance of resilience, leadership, and understanding the roles of a visionary and an integrator. The conversation also covers the financial aspects of solar energy, the impact of policy changes, and the importance of collaboration and self-belief in achieving success.

From the boardroom to the construction site, a hard hat and heels are not a contradiction for Joy Seitz, CEO of American Solar & Roofing. Just as solar and other technologies are reinventing the way energy is harnessed and put to use, Joy is reinventing and pushing against the “old way” of doing business in roofing and solar.
Joy is the Visionary of the company, holding the responsibility of what tomorrow should bring, what has been done in the past and what culture will link the two. Her experience with venture capital has made her understand the need to focus on other industries that can help drive the renewable energy industry. From artificial intelligence and zero-day viruses to the media and climate change, no subject is off the table when Joy contemplates the future of energy and business.
Bringing it back to the office, Joy is dedicated to creating a lasting culture in her company. She has committed time and resources to executive coaching for herself and leadership. She interviews her vendors to ensure they align with the company core values and she understands she votes with her dollar. Last, when given an opportunity she will always stop to talk to the craftspeople who are on rooftops every day.
Her love for craftspeople who build America, and solar electric systems or roofs, is seen when she talks with them. And her focus doesn’t stop, Joy is a dedicated advocate at the local and state levels for renewable choices that are cost-effective for the consumer. She is also a prominent voice within the industry advocating for the proper training, safety and treatment of tradespeople and her entire team.
She believes this not only ensures the company team finds value in their chosen career path, but takes pride into elevating the skills and craftsmanship they deliver toward superior installations of roofing and solar technologies, leading to delighted customers and partners.
As a native of Arizona, Joy is committed to building quality relationships with those who call the state home and seek to make it an enticing place to live and work. She brings her decades of experience in marketing, business and policy, supported by a degree in Global Business and Finance from Arizona State University.
Connect with Joy on LinkedIn and Facebook.
Music Provided by M PATH MUSIC
This transcript is machine transcribed by Sonix
TRANSCRIPT
Intro: Broadcasting live from the Business RadioX Studios, it’s time for Women In Motion. Brought to you by WBEC-West. Join forces. Succeed together. Now, here’s your host.
Lee Kantor: Lee Kantor here, another episode of Women In Motion and this is going to be a good one. But before we get started, it’s important to recognize our sponsor, WBEC-West. Without them, we couldn’t be sharing these important stories. Today on Women In Motion, we have Joy Seitz and she is with American Solar and Roofing. Welcome.
Joy Seitz: Hi. Thank you so much.
Lee Kantor: I am so excited to learn what you’re up to. Tell us a little bit about American Solar and Roofing. How are you serving folks?
Joy Seitz: Great. Thank you so much. American Solar and Roofing is the original solar installer in Phoenix, Arizona. We started serving utility customers back in 2001 and continued that journey into commercial and residential projects. And so, we’re nearly 25 years old. We received our roofing license in 2008 so that we could install solar better and higher craftsmanship on the roof. And we’ve just been serving, again, residential and commercial clients since 2001.
Lee Kantor: Now, is there any kind of misconception or maybe myth about solar that you’d like to dispel? Is there anything you can share with somebody who’s thinking about solar? Can you kind of talk us through this a little bit about the why is it important to consider solar as a choice?
Joy Seitz: Yeah. I mean, the first thing I always say when people say does solar really work is, well, I’m nearly 25 years old and majority of my business comes from return business. So, if it didn’t work, those two pieces of data, I would not be able to share them. And then the next thing, many people choose to do solar just because they want to control their expenses in their home, so it does lower the prices you’re paying to the utility. Another reason, obviously, is climate change. To be a part of the solution of climate change is very critical, so homeowners choosing to go solar is a vote towards pushing their local or federal government to do more to solve our climate change issues that we are experiencing throughout the globe.
Lee Kantor: Now, is it something that if I switch to solar, I’m going to see a change in a year, in five years, in ten years? Like, when am I going to kind of see a financial ROI on it?
Joy Seitz: So, depending upon the state in which you’re listening to us from, the ROI can be different just based upon the utility rates. But in Arizona, the typical ROI starts from day one, because as soon as we turn on your solar, you’re no longer buying that energy from the utility, you’re buying it from yourself. So, you’re already getting that investment from day one. But the full system is normally paid off between seven and nine years. And, again, being 25 years old, I can tell you that solar systems last a lot longer than even 25 years. You just have to make a couple investments to the product, so your ROI is seven to nine, but it can last on your home for 30 years.
Lee Kantor: Wow. So, it’s dramatic. If you’re going to be there for a while, it’s definitely something you should consider.
Joy Seitz: Yeah. And also, again, depending upon your why. So, if your why is I want to invest in solar because I want to start indicating to my city council members, to my neighbors, again, to my federal government that solar is important to the movement of and acknowledging that climate change is real. So, there have been many studies by even ASU here in Arizona, Arizona State University, where if you own solar and you put it on your home, that it does increase the value of your home. So, it’s never a bad decision to make even if you only stay there for four years, and we experience that all the time with our customers.
Lee Kantor: Now, are you seeing more and more people adopting solar?
Joy Seitz: Yes. National SEIA is saying that more and more people are adopting solar. We did have a hiccup in the residential market about 18 months ago, just some policy changes really exposed some issues within the industry that needed to be corrected. So, policy changes put a spotlight on kind of some opportunities to make our industry better. And so, right now we are in a true up phase, I think, as an industry, and we believe that 2026 actually will be a comeback year for the residential market. If you look at commercial or you look at utility scale, those are not being impacted as much, and so you’re seeing extreme backlogs even to get those projects online.
Lee Kantor: So, what’s your backstory? Have you always been involved in solar?
Joy Seitz: The job that I was carrying right before this position as CEO is I was involved in government relations, so I was working in in-house lobbying firm working on a number of different topics. And so, in 2009, I came into the company as a policy manager to do a lot of government relations work with all levels of government here. And then, as the company grew and then downsized, the requirements of the company and the needs of the company to be able to compete against utilities fighting us, and a lot more competition of the solar market coming in, the company really needed my superpowers, so then I took over as CEO in 2014.
Lee Kantor: So, what are your superpowers?
Joy Seitz: My superpowers is to be able to not be concerned of today’s issues. Today’s issues of the company from running payroll to maybe onboarding somebody or somebody quitting or even an accident, those issues as a leader can sometimes drown you and make it that you can’t see the forest or the trees. And so, my superpower is to not get emotionally tied up in today’s problems, but to always be looking eight to ten years in the future of where I believe the company can go, and really stay focused on that and stay committed and truly, mentally positive to what tomorrow can bring, and not allow today’s problems to drown me in fear and stagnate.
Lee Kantor: So, how do you, as a leader, communicate that vision and get buy-in from kind of the people who maybe lack that vision on your team? Is it something that you have to work on, like communication skills, or do you have to just choose the right people that kind of buy-in? How do you, as a leader, kind of you’re seeing farther than they are, and they’re the ones who are dealing with the problem that need to be triaged?
Joy Seitz: Right. So, everything you say, and I would say I was lucky enough to be connected to another female CEO who was in the roofing distribution side. So, I was buying my roofing products from her, and she introduced me to EOS, which is the Entrepreneurial Operating System. I am not here, I do not get paid by them. But that, honestly, saved my life and saved my sanity. And I shouldn’t say life, that’s crazy. But it saved my sanity and it really put me on the right path.
Joy Seitz: So, the key thing to EOS was really identifying that I am a visionary. I kept trying to live in the seat of an operations role, like a COO role. I am truly a visionary. I am able to come in and see the problems that we’re having and say to my very strong team you can solve it like this, this, this, or this, and then I have to let go of the vine and give them an opportunity to use their superpowers to solve those day-to-day problems.
Joy Seitz: So, as soon as I realized that there are two major functions to run, really, a company, which is that visionary role, which is not that day-to-day thinking, I was able to find an internal candidate who helps me as my chief of staff integrator to help me run the day-to-day. And those two roles are just drastic. And so, as soon as I figured that out, and I learned EOS, and I learned my superpowers and how I can leverage other people’s superpowers, I really got my life back and I really even got more positive. I saw the roadmap to how my vision could actually come into play.
Lee Kantor: I think that’s so important, and I think the EOS framework is really important for people to at least learn a little more about it. And like you mentioned, the visionary and – what is it? The integrator?
Joy Seitz: The integrator.
Lee Kantor: So, they work hand-in-hand. One is kind of seeing down the road and the other is making sure the trains run on time. And you got to work together and you got to let go. So, those are important components to it. And there’s books about it. There’s people that teach it around the country. So, I think it’s a great framework for a lot of entrepreneurs and a lot of entrepreneurs have benefited from it.
Lee Kantor: When you were making this shift, this was kind of a mindset shift for you because you were probably doing both parts of this and you were probably frustrated by the operation side, and now here you have at least a roadmap of this is a different way of looking at what I’m doing. Was that difficult for you to buy-in or did you get it right away, and you’re like, “Look, I’m just going to find an operations person and it’ll be their problem to deal with all this stuff.”
Joy Seitz: Yes, and. So, I love to say that I read a lot of books, but I don’t. I listened to the book Rocket Fuel on audible, and it’s only a 2.5 hour book that describes the visionary and the integrator role. And after I got through the first, like, 34 minutes of it and explained the visionary, a layer of shame kind of fell off my body. I stopped shaming myself for not being able to get the traction that I wanted to get.
Joy Seitz: I fully embraced it and I fully accepted it, like, “Oh, my gosh. This is what I need to get done.” It has taken me, though years, to find the right team member, the right puzzle piece is what they would call it in EOS, to really latch on to me because every visionary is different and everybody has a different way that they do things. And it’s super critical for the visionary to find the right person that they can trust and really partner with that sees them and respects them and wants to do that work.
Joy Seitz: So, once I figured it out, I was like, “Okay, great. This makes sense,” and I just thought it was going to click. And like, no. I mean, the visionary integrator role is like a marriage. And I actually say that I interviewed integrator candidates more than I interviewed my husband before I got married. Especially if you have aggressive goals. I have very aggressive goals for my company. Like on a scale of 1 to 5 as a visionary, I’m a 5, which means that I need an integrator as a 5. I’m doing crazy things with crazy goals and objectives that are very high for myself and for my team. So, that requires me to have a level five team to support me.
Lee Kantor: Now, any advice for the listeners that maybe are visionaries and are trying to find the right fit for an integrator? Is there some do’s and don’ts that you learned? You know, because I would imagine you had to kiss some frogs before you found the right person.
Joy Seitz: Well, I’ll just say this is my experience, is that, again, I’ll just speak as this is WBEC and maybe there’s a lot of women listeners, I had to do a lot of soul searching on belief in myself. The narrative I had in my mind was I need to latch on to somebody who is smarter than me, to be frank. And going through the process of hiring people that were older white men who I have been told my whole life are smarter than me, and then I hired those people, and then I was like, “Oh, no. We’re exactly the same.” I know my stuff. You know your stuff.
Joy Seitz: I really had to come and accept the fact that I am very educated on what I do in my company, that I know how to run my company. Do I want to break down an Excel workbook? No, I don’t. But that does not make me stupid. That just makes me be like, I’m not doing that. And so, once I really accepted that, that was an important piece to the puzzle of just knowing I can, but I don’t want to and I don’t need to.
Joy Seitz: And then, the next thing I just did was I looked internal again. At the time, I didn’t have internal candidates, but somebody internally was really doing a lot of work on themselves and wanting to scale for themselves. And so, now I found an internal candidate to really help me scale that. And so, I also thought, I don’t know, I just had a movie version of how I thought it was going to go, that I was going to find this really smart person that I’ve seen on TV my whole life, and they were going to come in and solve all my problems.
Joy Seitz: And that’s just not the case, and so I just had to kind of come to that realization. And I would say that was kind of the negative thing about EOS is, is it made it feel like it was supposed to be like a prince was going to ride up on a horse and help me. And that ain’t it.
Lee Kantor: Right. Well, a lot of times those frameworks are just frameworks. It’s not a paint by numbers, you know.
Joy Seitz: Right. Right. But you want it to be when you’re so desperately exhausted by sitting in a seat or being in a role that you are tired, and then somebody tells you how to solve it, you want it to be paint by numbers because you just don’t want to be in that role anymore. And that’s where I was, and I had to come to a full grasp on that.
Lee Kantor: Now, did you get to that point just through your own frustration and your own kind of discipline, or was it did you have a mentor, or did you have a coach that helped you kind of get that aha moment of, “Look, you’re fine. Just find the right puzzle piece here.” You can find this person. You are smart enough to be doing this. You are kind of brave enough to be doing this. And you’re the right person for this. They’re not the right person. If they were the right person, they’d be in your seat.
Joy Seitz: No. I wish. It sounds like you, Lee, should have been my coach. No. I do have coaches. I do have an implementer for EOS. All of them are powerhouse women who very rarely give out compliments and attagirls to me. As Brené Brown will say, through the Theodore Roosevelt quote, they made me stay in that stadium. They made me rumble and tumble and get dirty and get beaten up. And they always stood by me, but they never gave me a roadmap. They gave me this support knowing that I could call them. But even if I called them, they would be like, “Oh. I don’t know, what are you going to do?” And I still had to get into the weeds. I still had to do the work.
Joy Seitz: So, I had the faith that they were there, but there was never a time they did what you’d want a mom to do, and just like give you a hug and tell you it’s going to be okay. There was never that moment. I had to do that all for myself. Which hindsight, I guess, that makes us all great people. But, dang, when you’re in it, it just isn’t fun.
Lee Kantor: And it’s hard. And that’s where a lot of people, they say, enough, I’m going to get a job. I’ve had enough. This is too hard.
Joy Seitz: Exactly. That’s when you’re like I’ll just do 9:00 to 5:00 and be an employee and clock out. No, it’s true.
Lee Kantor: So, now it sounds like you found the right person, is there any kind of clues that you have uncovered that looking back, you’re like, “Oh, I need them. When they’re doing things like this, that’s probably a signal that they could probably do this job.” Did you learn some things that you could share that maybe helped kind of make the next person’s path a little smoother?
Joy Seitz: Yeah. Again, I’ll take full responsibility around on a scale of 1 to 5, I’m a 5 on visionary, so I run at 80 miles an hour. It is important for me to find somebody who is okay with me running 80 miles an hour. But also at the same time, I really came to be okay with getting one percent better every week. Again, when I found out about EOS, I was like, Game on. Give me that person. Unclick this seat belt. Let’s go.
Joy Seitz: And I just realized that a lot of people don’t function like that, and that’s okay. I can still achieve my goals in a more thoughtful way. If I would have known then what I know now, I would have accepted my advice of be okay with small changes every week. Be patient with that and be appreciative of that and live in gratitude around that.
Joy Seitz: Again, when I read the book, I just thought it was going to be a knight in shining armor, the end. And it just wasn’t. So, now my advice is if you have an internal candidate – I mean, even then when I started this, I had an internal candidate that I could have worked with and partnered with and done coaching with, and I could have gotten them coaching. And I could have been further down the road now if I would have not believed that narrative of a knight in shining armor.
Joy Seitz: So, if you have an internal candidate, definitely partner with them. If there are things that maybe they don’t know, that’s okay. And you don’t have to train them, just go make that investment through a coach for them or through some education for them, because they will get further down the road if they’re committed to you and your vision than anybody you bring in externally.
Lee Kantor: Now, why was it important for you to become part of the WBEC-West community?
Joy Seitz: Thank you. When I took over as CEO, my company and the solar industry were basically failure one and failure two. I mean, we were both on the deathbed of not coming back. So, the solar industry was being targeted by the utilities and fossil fuel, and they wanted to destroy our business model, so I was fighting that battle. At the same time, the leadership before me had all but made my company insolvent. And I had to armor up and use my superpowers and solve all of the problems.
Joy Seitz: Eight years ago, I had becoming a woman-owned business on my roadmap. And because I was in the arena and rumbling with the enemies, I didn’t have any teammates that could even be focused on going through the process. I think everybody who’s gone through the process can say there’s a lot there. You have to do a lot of the work, and you have to have all of your paperwork and ducks in a row to get it done. And so, while I had all the paperwork and I had all the ducks, it takes the time to submit it and answer all the questions and get it done.
Joy Seitz: And so, this was a hope that I wanted, and it’s something that I saw that I wanted for myself eight years ago. And so, to finally get it across the finish line and to know all of the work that I had done to become a woman-owned company and stand in my power of that, it’s like almost like a badge of honor to be a part of this group and to become a woman-owned company. You know, I joke, somebody said did you get it to get more business. And I’m like, no, I just wanted to raise the flag and be proud of it. And getting the business, it’s just sprinkles on top for me.
Joy Seitz: So, it was always on my roadmap. I’m proud that my team and I got it across the finish line. Again, I had a lot of teammates helping me. And now forever, you know, I will want to encourage any woman to get it done and feel proud of the work that they’re doing.
Lee Kantor: So, what do you need more of? How can we help you?
Joy Seitz: I think for me now, and I’ve partnered with some of the folks here in Phoenix, I think now I just need to be trained. It’s a new language, and now I have to go learn that language. I know the language of how to lobby for more solar, now I need to know the language of how do I leverage this. As I’m now finding out, there are businesses who are looking for me, how do I make it that they can find me? And so, I am now going to be reaching out and learning about how I can be seen more so that it’s a win-win.
Lee Kantor: So, if somebody wants to learn more about American Solar and Roofing and maybe connect with you or somebody on the team, is there a website? Is there a best way to connect?
Joy Seitz: Yeah. I’m Joyce Seitz on LinkedIn. I still maintain my own LinkedIn and my own messaging, so anybody who wants to partner with me, give me a LinkedIn there. I love taking conversations with other women owners working to do what I’m doing. And then, just our company website is americansolarandroofing.com and you can get all our contact information there.
Lee Kantor: Well, Joy, thank you so much for sharing your story today. You’re doing such important work and we appreciate you.
Joy Seitz: Thank you so much for your time.
Lee Kantor: All right. This is Lee Kantor, we’ll see you all next time on Women In Motion.
BRX Pro Tip: Every Company is a Media Company

BRX Pro Tip: Every Company is a Media Company
Stone Payton : And we are back with Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, I had a guy from out of town the other day that I just met. He asked me what I did. I said I’m a partner in a media company and I thought a few minutes later, dang it, everybody is in a media company to some extent, aren’t they?
Lee Kantor: Yeah, I think that’s absolutely true. You know, I’m old enough to remember when technology companies were technology companies and now everybody is a technology company because everybody’s using technology to help them in their company. And I think now we’re evolving beyond that to the point where now everybody is a media company because everybody is creating content and creating media. And now there’s no way to discern between quote-unquote professional media and, you know, company-generated media.
Lee Kantor: So I think that’s what’s happening in the media world today. And that’s why there’s a lot of kind of real issues when it comes to trusting sources and stuff because everybody’s a media company. That means who is telling you the truth and who’s telling you what you need to know.
Lee Kantor: So I think that in today’s world, every business is a media company and that allows them to share thought leadership. And B2B businesses are positioning themselves as industry experts by sharing their unique perspectives and data-driven insights.
Lee Kantor: And so it’s important for companies to have some sort of a strategy in place. You can’t just put your youngest person in charge of social media to post things that they think are interesting. You have to have kind of a strategic plan when it comes to sharing content in today’s world, and you have to have some sort of a strategy to get the content that you want out there that’s going to position you as a market leader and somebody that knows what they’re talking about, and that’s authentic. If you’re not doing that, you’re really missing out. And it’s really hard to kind of do this by delegating it to somebody who really isn’t invested in the success of your business.
Lee Kantor: So I think it’s important for all companies to have some sort of a strategy and to have some sort of a plan to share meaningful content about their company, and that can be your thought leaders and executives sharing their thought leadership and their – you know, what they think about trends and what’s happening in the world that they are dealing with.
Lee Kantor: I think it’s important for companies to have a content strategy that includes sharing what, how their clients are benefiting from their service. I think it’s so important that you get it out of the horse’s mouth of, hey, these are our clients, and this is what they’re doing with our work. This is how we’re helping them. So if you can get your clients to actually talk about you in a positive way, I would capture as much of that content as I possibly could and share that all over the place, because that’s going to help get you your next client.
Lee Kantor: So, I think it’s important for businesses today to lean into being a media company and have this kind of content-centric strategy. B2B businesses are media companies so you have to create and distribute valuable information to your target audience. And you’ve got to kind of understand that this is a shift that’s going to allow you to build the brand awareness you need. It’s going to allow you to establish credibility, and it’s going to allow you to engage potential customers in ways that traditional marketing can’t do.
Ken Merritt with Off the Rails Productions


Ken Merritt is the CEO, director and filmmaker of Off the Rails Productions, a film and video production company based out of Canton, Georgia.
Follow Off the Rails Productions on Facebook and Instagram.
This transcript is machine transcribed by Sonix
TRANSCRIPT
Intro: Broadcasting live from the Business RadioX studios in Woodstock, Georgia. This is fearless formula with Sharon Cline.
Sharon Cline: Welcome to Fearless Formula on Business RadioX, where we talk about the ups and downs of the business world and offer words of wisdom for business success. I am your host, Sharon Cline, and I haven’t done a show in a bit because I’ve had a cold and it’s just been unbelievable. But hooray! I’m back and happy to be in the studio today. I have the CEO, director and filmmaker of Off the Rails Productions, which is a film and video production company based out of Georgia and Canton, created in 2020 right before the pandemic or right at the pandemic. Please welcome Ken Merritt.
Ken Merritt: Hi. Hi, Sharon. Thanks for having me.
Sharon Cline: Thank you for coming. I know we met briefly in the fall, so I’m really excited to have you on the show to talk about how much. First of all, Georgia gets involved in your productions, but also your story about how you became a filmmaker. And we were just discussing briefly before the show started, kind of some some deep isms, like little stories that we know. And I’m like, made me so excited to have you because I know that we’re going to talk about some things that are very important to the human condition, but also to give people out there some, um, inspiration on how they can follow their own dreams, too.
Ken Merritt: Very good. Well, I, I, um, kind of came to this point with a crooked road. I mean, it had a lot of dips and ups and downs and curves and one way streets, detours. Um, I know one thing. It didn’t come by means of shortcuts. Sometimes when you’re looking for the shortcut, it kind of backfires on you. Um, and I have come to, uh, to this later in life as well, and I often wonder what would have become of me if I would have, um, started a little earlier. You know, in life, um, and it seems like I could have gotten so much more done with youth and energy and time on my side, but, um, you know, then I’m reminded that people with more wisdom than I that things happen where they are at the time in life that that they need to happen. And because of the experiences in my life, I can bring a little bit different element to filmmaking that, um, maybe I didn’t have when I was young. It’s a great way to cocky.
Sharon Cline: Cocky, determined.
Ken Merritt: Yeah, right. Um, full of myself. Um. And, uh, but, uh, I’ve always had this connection to cinema. Uh, movies. I’ve always just enjoyed watching them. Um, and then a lot of times we would, we would go to a movie and then go to somewhere like IHOP or waffle House and break it down. And, uh, and so I wanted to be in it early in life. In fact, in college, um, I was in a lot of, um, uh, plays in college and, um, acting wise, and I thought at that time I wanted to act. I didn’t think about writing for the for film. I didn’t think about directing, um, shooting anything. Um, but, um, I went to college at Carson-Newman College on a, um, wrestling scholarship. And so I didn’t get to really pick out what college I wanted based on their, their film department or their acting. So the closest thing that that college had to being in film and Being on camera is a Communication Arts degree with an emphasis in journalism, broadcasting, speech and drama. Uh, hey, it sounds good. Not too many accounting classes there. So, uh, I think I I’ll sign that one. Sign up for that one. And I’ve always I’ve been one of these. That’s been a real hard decision for me to decide. What do I want to do for the rest of my life? I mean, you’re kidding me, right? You want me to take one occupation and do that one job?
Sharon Cline: Build your whole life, the future.
Ken Merritt: Till I die. There’s no way I can decide that. You know, in four years of college. And so I sort of envied some people that kind of knew what they wanted to do ever since they were a kid. And, you know, I went through the perfunctory, you know, fireman, you know, astronaut.
Sharon Cline: Well, you’re a wrestler, right?
Ken Merritt: I was a wrestler and and I played football in high school, but I was I was not big enough to be an offensive lineman and not fast enough to be like a linebacker. And so I, I just thought, well, and I had a few offers to small schools, but I knew I couldn’t make money at football. So so I took the wrestling route because it’s shorter season. Football in in the South is pretty much year round. Um, so I didn’t want to put that much into something that I wouldn’t be able to make money at, you know? So I thought, well, if it’s going to pay for my school, I’ll do the wrestling. And, um, and so I was, um, I went that route and then I was going to get my master’s degree in broadcast journalism. And I kind of pictured myself at this point going, being that person that goes overseas and getting that, that daring scoop, you know, um, and, um, and the danger, the peril, the adventure. And, um, but I met this girl in college, and it was she was coming in while I was going out. And, um, she had other, other things in mind for me and I. I soon got married. Long story short, started having children and got involved with life so that that dream of doing something big, large, fantastic.
Ken Merritt: Got put on the shelf for what you had to do. You know, that is make enough money to have insurance and a mortgage and enough for diapers and wipes. You know, we had three children all in a row. Wow. One year apart. And so it was it was more about what I had to do instead of what I wanted to do. At that point, it was it was survival. And it wasn’t a marriage. You see it sometimes where both of them kind of have the same deal. They they don’t mind this starving artist lifestyle. Hey, I’ll work, pay the bills while you do your thing, and then we can swap out. It wasn’t that. And so. And then when you have a lot of kids like my wife did at that point. Um, it was, um, you know, you’ve got a lot to do. You’re tired all the time, and you’re just, you know, trying to make it to the next pay day and the next nap, you know? Um, so, um, so that got put on the industry kind of changed when I was in college. It was more about, uh, um, it was, uh, it it changed to to digital format. Okay. It went from analog to digital, and I knew that I was going to have to rebrand and go back to school and learn different, the different technology.
Ken Merritt: And, um, life didn’t afford me that. Um, and so I think the big wake up call was later on in life, I had, um, now I’m, I’m on my second marriage. The first one, um, just just didn’t work out as planned. Taught me a lot of life lessons. Um, and, um, so, um, my, my son, who, um. Now I’ve moved on. I married another woman. She had a son as well, but we’ve not had children together. But, um, he, um, he wanted to be an actor, and he wanted to move to California. And at that time, I was living in in Knoxville, Tennessee, and I said, um, not one to to squelch anyone’s dream. I didn’t I didn’t hound him with a well, where are you going to work. Where are you going to live? How are you going to do this? You know, kind of thing. Yeah, I was just going to going to pay the bills, you know, and I just just encouraged him. And he wanted to to go to California. And I said, well, how about we go together? We just have a father son bonding trip, you know, on the way. And I’ll, we’ll ride out together and I’ll fly back. And, um, he really, honestly did not know where he was going to live. He didn’t know, like just show.
Sharon Cline: Up to the.
Ken Merritt: City. He was going.
Sharon Cline: To just look when you get there, right?
Ken Merritt: I mean, we’ll figure it out. Okay. And, um, so, um, he lived in his car for about a year and a half, and, and I guess that kind of told me seeing how he sacrificed for his dream. Um, you know, it it showed me because the kids were all gone now. Um, you know, the child support payments were made, and I had a little bit more clearance now in my life to do something maybe I wanted to do. And at that time, I was, uh, I owned my own commercial cleaning business, and, um. And I thought, what? What is it if if I had to choose what one job I’d like to do above anything else, despite everything else, despite the cost or the schooling or anything else? All that aside, what? What’s the one dream job that I’d like to do and that that was make a movie and, I don’t know, some way, somehow write it, direct it, I don’t know, act in it somehow and didn’t really even know where to start. And so then I learned about all the the filmmaking going on in Atlanta. It’s been kind of a hotbed. It’s just kind of been building. Um, and I’m from Georgia, originally from Warner Robins, and I’ve got family still here, so I thought that I’m going to just move. I’m going to pack everything. We’re going to sell the house. We’re going to, um, to, to create this new life in the Atlanta area.
Ken Merritt: But, you know, it was such a big, crazy dream that I didn’t really tell a lot of people about it, about that end of it. They knew I was going to going to leave it. And they’re like, um, I could just hear them now, you know, a guy that’s, you know, in his 50s that’s going to leave his business in Knoxville and go and chase this, this wild dream of making a movie. Okay, it sounds, you know, and, um, I really didn’t want to get get laughed at too much. And I, you know, if there’s anybody that can maybe encourage me, but I didn’t really find anybody that I thought I trusted with that. So it was more like, I’m going down to Atlanta to be closer to the family. Parents are aging kind of thing. They need to be closer. It’s reasonable. Mhm. Just a different different outlook. A change of pace. And if anybody has ever gone through a hard divorce with children involved um they it, it is rough and it’s, it’s, it’s hard on the children. It’s hard on, on the parents. And I had gone through this craziness and, um, through false accusations to try to get control of the children and things like this. And it was very, uh, and I felt like I just, I needed a new scenery. Just a change of pace and. And get rid of a lot of.
Ken Merritt: Just flesh it out and start new. And that’s that’s what this, this journey has been about. And I didn’t know exactly where to start, so I, I, I looked around and researched. I didn’t care about having a degree. I just wanted to kind of learn something about the film industry so I could get my foot in the door. Um, and so I came across, um, Georgia Film Academy, which is not about a degree, it’s about a certification. And you, you just it consists of like two, um, fields that you get certified in and then an internship, and then you get your certification. So it starts with intro to film production. Um, that was in Norcross, and I was making that trip on a weekly basis. Um, ended up getting through that. But it wasn’t. It was more technical. It wasn’t very creative. It didn’t. It was really, um, a staffing agency for these film companies that are coming. Okay. Interesting lower level work, you know, for and I don’t don’t when I say lower level, I’m not demeaning those jobs. But it was more, um, they call it even below the line or above the line. Below the line is more like the grips, the gaffers, those that that are doing a lot of the heavy physical work. And then above the line jobs are more like directors, writers, producers. Yeah, exactly. That kind of thing. And so I.
Sharon Cline: Imagine, I imagine it’s important to know how to work this equipment. I imagine that’s not like it’s a useful skill and information to have. But it wasn’t what your whole dream was, right?
Ken Merritt: It really wasn’t. And and so I, um, I wanted to, to get something creative, like writing or, you know, running a camera or, uh, directing and producing that kind of thing. And so I heard about this, um, and it was part of a school in Atlanta, um, called, uh, Atlanta. I’m sorry. It wasn’t it was actually an extension of. So it wasn’t really part of it, but it was, um, the it was in Jonesboro and it was and it was a screenwriting course. And, uh, there’s, um, what’s what’s the college in Morrow? Do you know what I’m talking about? It’s, um, I.
Sharon Cline: Don’t I’m.
Ken Merritt: Sorry. No, it’s it’s fine. And I didn’t get a degree from there, but it was an extension of that. And then, um, so you you learn the formatting of screenwriting, and then what’s neat is if you at the end of it, you will pitch your, your idea to a panel with some professionals there to learn the art of the pitch as well. And then if they choose yours, then you can choose to direct it and then you’ll make it. And then, um, the production class across the hall will actually make it.
Sharon Cline: Amazing.
Ken Merritt: Yeah. So that was really, really cool there.
Sharon Cline: How did it feel to be pitching a story that kind of came out of your own head?
Ken Merritt: Well, I thought, you know what? I may not ever get another chance to make a movie because this is done on on their dollar and with their crew and their equipment. And I wanted to make something good because it might be a foot in the door for later, maybe some proof of concept that I can then pitch to to be a full length feature movie. And it turned out to be that case. They selected mine. It was called Jesse’s Gift, and movies that were real popular that year, had had music in them Like A Star Is Born, Bohemian Rhapsody, Rocketman. All of them were good movies, and they were also box office successes too. But I also have a brother that happens to be a musician, and he’s a songwriter, and and he encountered a lot of things in Jesse’s gift that he’d been, um, trying to make it in the industry for a long time and got bumped back and forth and beat up. And.
Sharon Cline: Um, the same themes were in that story. And you had had this story in your head for how long?
Ken Merritt: Well, um, well, since, uh, you know, we had to have an idea to, to write a story. Then I started thinking, what could I do? How can I write to my resources? And I knew that my brother was this musician. He wasn’t going to charge me for rights to music. And it also contained a story in it, this this character arc of someone one who, um, gets beat up by life, loses all hope. And then, through the gift of a dying father, finds a way to regain his destiny. And a lot of the events in the film are true. Now, when I did the short film, that’s what.
Sharon Cline: 30 minute long.
Ken Merritt: Film. Right. It was. It was different then, um, sort of the same premise, but it wasn’t as involved, as rich, as deep as the story that it is. So once we we got the, the short made and.
Sharon Cline: It was with this school that did this, what was that like to actually see people working to create a story?
Ken Merritt: It was really cool. I mean, to think that, um, you’ve written something and then the actors are going to act it out, the words that you wrote, and then it begins to take a life of its own. And, you know, I tell people that a painter has has a paintbrush. A musician has an instrument. A filmmaker has an army. And and it it there’s this group of people that when you’re working all working together on something that’s bigger than you. And, um, everything else kind of falls away. The socioeconomics, the gender, sex, whatever, because you’re working towards a goal. And if you want to work beside me and, and help help us finish this goal, then that’s all that that matters. So it’s a real bonding experience. And it was it was it was really cool seeing this, this script come to life. So once the short was made, then, um, then I met this producer Troy Bakewell on and he, he also has a rent a gear rental company called Indie Gear Solutions. And I met him on the set of a movie that I was, I was working as a boom operator on because, you know, you just take whatever you can get. And the film industry just to get experience and bump was a pretty cool job because when you’re you’re you’re on the actor, you’re close up front with the cameraman, you’re close to the, the director. So you’re hearing all the notes. You’re not working, you know, somewhere in the background.
Ken Merritt: Um, so you’re seeing how the process is done. And the one who was renting the gear to them was a guy named Troy Bakewell. And I gave him a card, and, you know, he said, okay, give me a call. And I, you know, here you go again. You’re going to call and you get their voicemail and they’ll never call you back. And, you know, happens to me, I’ll send them a bunch of emails and they never respond. And I’m like, yeah, here we go. But, you know, I called him once things calmed down and that was over, I called him and he answered. He actually answered the phone. Okay. Um, now, granted, he’s not this big, big time producer. He does that kind of on the side, um, because he, he does a movie every now and then to show people what kind of movie you can make with his gear. And in order to do that, they like to take a short film, like a student film or something and help them make it into a feature, and then they can say, look, this movie was done on an amateur level with my equipment, but looks like anything else out there on Netflix, Hulu, you know, whatever. And so I when I told him our options and he was like, because I had done, I had won an award with a horror movie and and it was called The Green Monster.
Sharon Cline: Oh, you have the great monster. But there’s also one I saw that was called consent. Yes. Yeah.
Ken Merritt: That was that wasn’t there at the time. But that’s been done. And we’ve done we’ve done a lot of shorts now. That’s amazing. And those are kind of practice for us. So when we do a full length feature, you know, we we use a lot of the same people that have been making our short films. And we we’ve got some experience at it and you.
Sharon Cline: Build relationships with them then, right?
Ken Merritt: Absolutely. You really do. And if you look at some of the big time filmmakers like Tarantino or Clint Eastwood, a lot of them use the same crew members and everything, you know, just because there’s a level.
Sharon Cline: Of trust.
Ken Merritt: Right? And that’s a big part of it. The trust.
Sharon Cline: It’s very sacred what you’re doing. You’re creating media that you’re hoping will affect people’s lives.
Ken Merritt: Absolutely.
Sharon Cline: And have it land the way you want. So to have a level of trust with people, it’s like, why would you want to invest, you know, all that time with someone that you don’t know? Exactly. Yeah. And you’re good to work with and easy to work with. Yeah. You know, and.
Ken Merritt: And I tell people that if you’re in there with a valley with me, and if I do get to the mountaintop, you’re coming with me. You know what I mean? I don’t I’m not going to forget how I got here. And so it was it was, um. I told Troy about the different projects, and he he opted for the Jesse’s gift, and I didn’t think he would. I thought he considered it a boring drama. And when you do your research, you find out that a lot of first time filmmakers, um, drama is not your best option. It’s more do horror. Uh, maybe dumb comedy. You know, something where you’re not graded on a higher level, and that needs to be really good in order to be a good movie. You know, because the drama, if you don’t do it right, if you don’t have big stars in your project, it, um, you know, it may not be your, your best plan of action for your first film. And, uh, but he, he liked the idea of the movie with music. Not not a musical movie with music, but also the fact that my brother probably had some type of following out there already as a band member, and it might help in promotions. And because he was thinking of the But the end result?
Sharon Cline: Yeah.
Ken Merritt: Smart. So, um, you get different ways to to market it because you can do it as a soundtrack. You can do it as music.
Sharon Cline: You’ve got a Spotify playlist of all the music, right?
Ken Merritt: So there you go. Um, and that’s that kind of led to this point here. We started making it. Now he didn’t just write a blank check for it. He was like, we’re going to give you the means to do it. I’m going to be your your DP, which is the director of photographer. You’re going to be your your grip, your key grip, your gaffer. Um, I’ll have the, the equipment to make, you know, any most movies. I mean, you’re not talking about making a mission impossible here or James Bond. I mean, you’re talking about. But we’ll have we’ll have sliders, we’ll have jibs, we’ll have enough equipment, Steadicam that you compete out there with, with good enough shots.
Sharon Cline: So then you had to flesh out the story more. Is that right? Or you really do know?
Ken Merritt: No, you really have to. Because here it was 30 minutes and he wanted to make it within the next, the next year, the end of the year. And I told him that I had, um, you know, a rough cut of the, of the full feature. I did not.
Sharon Cline: Fake it till you make it.
Ken Merritt: I didn’t want him to move on to someone else. And I’m like, but I had it in my mind that I didn’t have it on paper. So he’s and and some it sometimes it can take months to write a feature length film and its final final version sometimes years. But, uh, I mean, I’m not doing, you know, the manifesto of the origin of life here, but still you you want to make sure that it’s a good story. It moves people. It’s it’s producible on the budget that we have, you know, and all that good stuff. So every now and then he’d say, uh, I could use that script. Can you send me that script? I’m working on it. And? And I just tried to buy as much time. I wanted to make Jesse’s gift not only longer, of course, but better. Richer, um, more interesting, more compelling. And so then I had this idea. Why don’t we. Why don’t we have Jesse start at the very bottom? He becomes so full of hope, um, lack of hope and and and dismay and frustration that he just goes and lives off grid. He just goes homeless. Um, and then, you know, we had at the very beginning of the movie, he gets beat up, gets spit on, he’s laying on a railroad track in the cold. And that’s where we start the movie. I mean, we we start with his life prior to this, and then we flash forward to him five years later, and he’s he’s been homeless. His father, family members really don’t even know if he’s alive or not. And then, um, then let’s let’s take Jesse and see if we can take him all the way to the top from from being on the bottom.
Ken Merritt: And let’s let’s put this in a journey, um, that, that fill it in with sickness and a family built in rage from his daughter that, um, holds him responsible for the junk in her life, the death of her mother and this kind of thing. Things that so many people can relate to. I mean, we a lot of us aren’t blessed with musical talent. Um, but we can we a lot of us know someone that has had cancer. It’s been really sick. Or we have family members that that hate us and and we have to work through redemption and and those, those were kind of things that are universal. It’s not a faith based film. I am a faith based person, But I’ve gone back and forth with do I need to do faith based film? Because sometimes they’re easier to distribute. You’ve got a niche audience. Sometimes they don’t have to be as as production, quality wise, polished, you know what I mean? I do, because people that are watching it for faith based, sometimes they’re okay with with that element as long as you check these certain boxes. But I keep going back to do, I do I want to use this as a tool to, to reach people that maybe not are in the faith or in the church, um, or or just be Christian entertainment. There’s nothing wrong with either, but I’ve watched a lot of faith based films growing up. My dad was a pastor of a small church, and honestly, I didn’t. I didn’t care for most of what I watched. It didn’t grab me. It didn’t move me. Um, some of it felt sterilized. It felt inside of a bubble.
Sharon Cline: It can be kind of trite. You know, there’s like, it can be wrapped up in a little bow. And as long as, like you said, it’s covered, right? Like a certain lens. Then you should accept it and feel something. Right? I understand that that people are so much more complex. Life is a lot more complex.
Ken Merritt: It can be predictable. You know, where this is going to end and, um, everything’s going to be wrapped up and and and tidy. Um, but my life is not that way. It was very messy. And that’s why I say by coming at it later in life, after the storms and the battles, then maybe that that helped helped me become a better writer because I’ve had those experiences in life. I wasn’t just right out of college with with few life experiences to, to relate to, to write about And, um. So pain. Pain was a large driving force for Jesse’s gift. And I wanted to include that pain, and I wanted to include real life. He smoked, he drank, he cussed. Every now and then. He had a daughter that worked in a nightclub as a as a dancer. And and so the pain when he comes back to the town that he was from, which is in reality canton in the movie it’s Timber city. He he’s confronted with those, those things and they haunt him. They remind him in Jesse’s mind, he was a failure.
Sharon Cline: We were talking before the show started about how how important hope is, and just the notion of having to face the things that you’ve done that you’re not proud of, that you’re ashamed of, and then having to see it play out in your daughter’s life. Um, that’s enough to get into your mind that there really isn’t a way out.
Ken Merritt: Right?
Sharon Cline: And that’s that’s a feeling I think most people can identify.
Ken Merritt: With, I think so. Um, and, you know, they can they either have hope or in lack of hope, in need of hope. Uh, and I think with Jesse, when they see that him work through these, these demons, these obstacles, and finds a way to fulfill his destiny. Um, then it is our hope. Um, that we encourage, uh, the viewers to to move on with whatever it is, their dream.
Sharon Cline: Because it’s not. We were also talking before. We had a lot of chit chat right before the show, but we were also talking about how things don’t have to be perfect. Whatever your definition or someone else’s definition of perfection is. It doesn’t have to be his life doesn’t have to have a perfect bow at the end or even look like what he wanted. But it’s a real it’s an authentic life to him.
Ken Merritt: It really is. Um, and that’s so true. So, you know, we we ended up with this film. We did even send it to some representatives from Pure Flix, which is a faith based distribution, and there were some things that we could have taken out of it. But then when they said, you know, there’s there’s a lot of drinking and smoking and this could, you know, negatively influence. We’re like, well, we I don’t think we can do that because that’s um, Jesse was wrapped up in his his vices and his addictions and his problems, and maybe not everybody drinks or smokes, but those were outward things that we could show that he’s a flawed human being, and he. He’s not perfect. Um, and one of the taglines is, you’ll you’ll like him, you’ll hate him. But in the end, you’ll grow to love him. And and I think it’s because we can grow to love the flawed characters, you know? And it’s not the fact that they’re perfect that we we, we like them, but because we can relate to them.
Sharon Cline: What was it like working with your brother like that?
Ken Merritt: Huh?
Sharon Cline: Well and family in general. Your son. Your son’s involved in your.
Ken Merritt: Oh, we had a lot of. Yeah. We joke that we’re the Von Trapp family.
Sharon Cline: Filmmakers.
Ken Merritt: And and sometimes that’s a bad thing. If you see too many last names on one project, you’re like, oh, okay. Yeah, I get it. This this is the family project. It can’t be any good.
Sharon Cline: Um, but Michael Grady Merritt is your brother, right? Who had his own musical career in his own right. Right. So he had his own following, which I love. But then you had to be able to kind of. He had to be an actor, too, right? To be able to work together.
Ken Merritt: And we wondered about that. I, we do. We need to find someone else to act and use his music. He’s not an actor. He’s a songwriter. He’s a singer. But then and I was talking to Troy Bakewell of Vinegar Solutions about this dilemma. And Michael, first of all, he wanted to act in the movie, and he, um, it’s his music, too, that we were going to be using. So we’re going to use his music and some of his story. Then, maybe because he created this, that we would see elements of that coming out because he was the creator. It’s like, if you’ve ever read, read a book that you wrote, you know, we see that a lot on audible. Sometimes they don’t have the best voice, but sometimes it can come across as more genuine and authentic because whoever’s reading it is the one that lived that, the one that wrote that. And so we sort of make trade offs. And so he was definitely the the actor in the short. Do we want to do we want to have him be the actor in the full length feature. And we, we, we went with, yes, we, we think that that would on the stage he’s going to be fine. He’s got plenty of experience on the stage.
Ken Merritt: He can perform as a performer. Um, but we asked some hard things of him. We, all of these actors that that were, were more. They were, uh, had a lot of experience, but they hadn’t made it yet as an established star. But they all stepped up to the plate. I think that by watching it, if there’s ever any, uh, bad part of this, it’s not it’s not the acting. The actors really came through, and we asked some heavy things of him. I mean, like, the father did die. Um, you know, dying is hard when you’re you’re you’re giving away this gift at the end, and you, you want to look, make it look believable. Um, heartfelt. Um, who knows how we are when we when we die, it’s definitely going to be an acting job because we’ve never died before. And to not go over the top, but to be heavy enough. You know, we we asked Michael to, um, to break down, to have this dark night of the soul moment to, um, when you’ve lost all hope and and to take the guitar and try to find the healing from it. But it doesn’t come this time around. And then you use the instrument that has given you hope, um, as destruction and to crash it on, on the floor.
Ken Merritt: And then, uh, um, and then we and then another breakdown when, um, the daughter comes, comes back to you, uh, for the first time in years, and, and and you break down because she’s, she’s still mad at you and and, uh, and then as a result, to try to fix things, you end up late for your appointment with your A&R rep, and you miss you miss the what could be a turning point in your life? You missed that deal. And then, um, so it’s that character arc that that I like in movies that you just, you get on the road and then all is well and then but you, you start to get there and you fall and you stumble again, and then you find a way to get back up, and this time for good. And that’s that’s what we had in life in the movie is the ups and downs. Because sometimes when we decide to do the right thing that, um, things don’t line up necessarily. And, but, but if we stick it out and we hang in there and we keep getting up every time we get. Life throws us down, then, um, you know, we we can find a way to make it.
Sharon Cline: What was it like to have those emotional scenes with your brother?
Ken Merritt: Well, it was different. And and, you know, I don’t know if I fully answered your other question, but working with family is tough and and we we are very competitive. Sibling rivalry is real thing with my brother and I. And he’s so talented and everything’s come to him easily and, you know, plays these instruments and writes these songs. And I may play the radio on a good, clear day, you know, I mean, I can’t relate to that. And even athletically, he’s, um, he’s a more natural athlete, so. But we’re still competitive, whether it’s playing checkers or playing tennis or, you know, one on one basketball.
Sharon Cline: Um, that competition came out when you were filming.
Ken Merritt: It did. And there was one scene where, um, he tensions were rising and, um, tempers flaring, and, um, I had to. Let’s take a break. Um, let’s, um. Is is very hard to make a movie. It’s it’s taxing. Tolling, you know, many takes, um, long hours, uh, excruciating details. Um, and, um, I told Samuel was another crew member on the set, and, and Samuel was, um, very good with Michael and and loved Jesse’s gift. Um, loved everything about it. Loved Michael’s music. And said, Sam, I’m going to let you direct this next scene because there’s too much going on between my brother and I right now. And so it we do compete with, with one another on that level and you know, and even, um, about little things, you know, who gets credit for this or who’s that. And yeah, you know, this was my idea or this kind of thing. All that stuff comes up when you start working elbow to elbow with people, especially your family. And so, Um, but to direct him in those scenes, um, uh, was tough. We did send Michael to some acting classes between the short film and the full length feature. Um, because we knew we were going to be asking a lot of him. His acting increased. Um, uh, the quality of his acting so much as time went on, I could tell that performer in him was coming out on camera as well. And to the point where I said, Michael, it seems like you’re really digging this, this movie stuff. I said, if you had to choose between being a musician or an actor, where would you go? And he thought about it for a minute and he actually said acting. That was more gratifying to him. He enjoyed that more.
Sharon Cline: There’s something about like, uh, being in a scene where you feel like you’re really experiencing those emotions, whatever it is, um, so deeply and authentically to yourself that when that can translate to somebody else feeling those, than you have created a, um, a connection that there’s highlights the fact that we are more alike than we are different. And then something magical, I think about knowing that there’s an emotion that I feel that you may be a stranger, but you feel that makes us alike. In some ways we’re not as we’re not enemies, you know, you’re not a stranger so much as you are a human. And I’m a human. Sure. Just kind of reducing.
Ken Merritt: We share our dreams, and when we share together a passion like that. Yeah, makes a big difference.
Sharon Cline: So you did you go through the process of of hiring actors to be in the movie, or were they from the previous one that you had done the short?
Ken Merritt: Well, we had um, some actors that were in the previous short, those were the primary characters. I knew that once we we only had 3 Three four and the short and we had three. It was sort of this three way love love story between the grandfather, the father and the daughter and, um, those, those three primary roles. We kept the same actors and we wondered if if we were going to be able to. But they were like I said, they were experienced actors. And Atlanta area’s got a lot of them. And and with actors, sometimes you don’t. If your budget is tight, you don’t have to to pay them as much sometimes as crew members, because an exciting role is almost like, um, uh, crack cocaine to a street junkie. I mean, you know, they live for that kind of thing. And, um.
Sharon Cline: And it’s an investment in them in their future to, for other people to be able to write and have a reel and all of that. Sure.
Ken Merritt: They get that. You pay your dues.
Sharon Cline: That’s what you’re there for, right, to experience those things. Yeah.
Ken Merritt: So those three roles were the same actors. And then, um, then we added, you know, the Big John character, and then we added, uh, the son who was played by my son. Um, the youngest son, which was Jesse’s younger brother, must be.
Sharon Cline: Amazing to to see that, you know, these generations together.
Ken Merritt: It was it was it was totally amazing. And I know we didn’t go into detail about, you know, the divorce and the the breakaway I had from the children for a long season. But to be able if for someone who knows that and if anybody does ever want to reach out to me, maybe somebody’s going through a divorce or child parenting issues, um, and need some hope. You know, they can find it because, um, now I’m in a movie, I’m writing a movie. Acting in a movie. I acted in this, too, a little bit, um, with my son, you know? And that was. That was the coolest thing about it, you know, to show that that redemption and that working together on a passion project with him. My nephew was in it as a crew member. My sister helped out on the crew. She also played the role of the, um, hospice nurse. Um, so yeah, it was it was rather exciting, rather challenging at times, you know, um, because you know them well and you also don’t want to show favoritism, right? Um, people know that you’re related and they can sometimes be looking for, you know, any, any favoritism. So as long as you treat them the same way as the ones you’re not related to, um, then, um, it can work. But if they see that my brother is there because he does write great songs and he is a great performer and a musician, um, not just because he’s my brother, then they get it right.
Sharon Cline: It’s not as if you were trying to fit a mold, right? Just your brother’s always wanted to do this kind of thing. But no, he legitimately was this character.
Ken Merritt: Right, exactly. It sure was. And they would see us argue and fuss and fight to and and hold each other to the same quality standards, you know, and I think that helped.
Sharon Cline: Made it better. Well, and you can use those emotions. I’m sure you can. The different scenes.
Ken Merritt: Yes, you absolutely can channel it in the right way and and use it for the character.
Sharon Cline: So you finished the movie. Yeah. And then the next part is obviously the editing and all of that. How was that?
Ken Merritt: Well, um, the post-production process is is evil in its own right as well, but it’s not as, um, anxiety ridden because you have it all. You have it all in. Everything’s in the can, so to speak. And now you’re dealing with less people, less stress, less deadlines and and you know, I can go up and and that was another story in itself. Um, the editor for Jesse’s gift. And we use several in post-production. You know, you have sound design, you have color grading, you have, um, assistant editing and but but the main editor was was actually the ex-husband of the wife I’m married to now.
Sharon Cline: What?
Ken Merritt: Get your head wrapped around that.
Sharon Cline: Interesting.
Ken Merritt: I didn’t know him before. You know, when they were married, I didn’t know him. So she was, you know, fully divorced. When? When we met. But we got along okay. Uh, he was senior editor for Discovery Network in Knoxville. And then when he retired, um, he came to my mind because I knew that he had experience and asked him if he wanted to edit the short. And he took the script, and he did it for me as a favor, because he always wanted to do something like narrative based, instead of just, you know, corporate TV show.
Sharon Cline: Yeah.
Ken Merritt: Training videos or, um, corporate reels. And so he, he wanted to do a movie. And so Jesse’s gift. So it was just a lead in that he would do the feature as well. And I had to find a way to pay him for the feature. He wasn’t going to do that one pro-bono, but, um, he, he did it definitely below his, his his rate. And, um, it it really, really worked out good for us. I would go up there because he lived in Knoxville too, and, and spend a week at a time and sleep on his couch and we’d, we’d edit together in his suite for long hours. And it’s just really weird. We’re great friends. We love each other. There’s a lot of respect for one another.
Sharon Cline: We really get to know someone when you’re in that kind of environment, you really do. And he can see kind of what your soul is made of by having to work with.
Ken Merritt: Write this. Yeah. There’s no no faking it when you’re working that close with one another and over that long period of time.
Sharon Cline: What was it like to see it completed? Well, I think I would cry. I really do.
Ken Merritt: I’ve cried. I’ve. There’s been tears. There’s been frustrations. There’s been anger. There’s been joy. Um, you know what? And when you watch something over and over, it’s like when you, when you see bands that that play the same songs they played for so many years over and over, you wonder how they can keep from going through the motions, right? You know, is there any feeling still left in that song? When Eric Clapton wrote tears in Heaven and he sings that song? Does he is he still moved by what promoted him to to write that song? You know, um, and, um, Cindy and I, my wife now we watch this movie a couple of weeks ago. Again, we just sat down, not pieces of it, not watching. Integrate it and just, just let’s get the popcorn out. Let’s put it on. Let’s not do anything else and watch it again. And there’s some scenes that are building scenes I call them eat your vegetable scenes. They’re needed, but they’re not some of my favorite. But then there’s some of my favorite scenes and they still move me. And I still cried. But also just the that we’re watching something that there are truths in this film.
Ken Merritt: Um, it’s like, um, the daughter, his daughter in real life really attempted suicide, you know, um, the ups and downs of the music industry really happened in his life. You know, our father really did get cancer, but we lost him. We lost him. The fact that our father. You know, when when my brother came home from basketball practice in high school and he didn’t make the team when he’d worked all year long, dribbled and shot till his fingertips bled. And then he didn’t make the team. Then he was real down and out, and my dad did something strange as a recourse. He. He left the house and he came back. He went to a pawnshop and he bought a guitar with five strings on it. And he brought it back to my brother. And that event, he was like a sophomore in high school. It literally changed the trajectory of his life. And instead of pouring himself into something he he wasn’t designed to do, he he became a songwriter. He took naturally to the guitar. And then he started becoming the life of a musician.
Sharon Cline: I wonder what it was that made your father decide to go get a guitar, as opposed to, I don’t know, I could imagine many responses to working so hard and not not getting to be on the team, but like you could imagine a father berating their son or like, what did you do wrong? Or, you know, you figure something else out, you know, but instead actually went silently out.
Ken Merritt: It was it was genius on a certain level, because a talk is, you know, you’re not going to change the fact that you didn’t make it.
Sharon Cline: It’s going to hear it.
Ken Merritt: It’s going to hurt. But by giving him a diversion, something to do differently, it really did work. My dad was funny that way. In some ways, we considered our dad not very smart. And then on the other levels, we felt like he was genius and he had an innate ability to do things that were off the cuff and different, but ended up being like, I never learned to be a handyman from my dad. He was not that way at all. And my dad and power tools did not mix. Um, but when it came to touching people’s lives, um, that we, we saw from him and learned from him and and try to carry it out in our own lives. I’m not a preacher. That road is. You know, I saw the judgment level on that lifestyle and and didn’t want to go there. I knew I was a flawed human being. I knew that I wanted to have a drink every now and then. I wanted to watch an R-rated movie. I just wanted to do things that people get judged for, and I so but I still, I still believe. But I am not, um, you know, that a preacher where I get in front of people and tell people, instruct them how to live their lives because I’m definitely a flawed human being, and I didn’t want that kind of pressure ever. But in a way, I’m I’m doing it in another means through film.
Sharon Cline: What has this meant for you? Um, kind of doing a look, look back at where you’ve come from and then actually put the director hat on and and live your dream. What has that meant for you now?
Ken Merritt: Um, well, it does mean a lot to me, and it’s something I don’t take lightly. Um, when you make a movie, when you write a song, it’s forever, you know, it really is. I mean, we take a picture that’s forever. And especially in this day of.
Sharon Cline: The internet.
Ken Merritt: Is forever. Internet consumption and everything else. People can bring it up and see it years from now, and it never goes away. And so I, I always feel like whatever I do in terms of a movie needs to have some purpose. It needs to have some way to communicate to somebody out there who needs it. And so I don’t I don’t take that responsibility lightly. I do think God has played a big role of me getting here to this point in life. Not sure Share where this road is going to eventually take me. Because I’m just.
Sharon Cline: You’re still on.
Ken Merritt: It. I’m still on it. It’s still on the journey. But, um, but I’m excited about the journey and the process, and, um, I, I do believe if if I died, if I ran out on Main Street and got T-boned and I left this earth, um, I made a movie. I have something left to show for it, you know, and I, I think that we all need to ask ourselves that question before we leave. Are we are we ready? Have we left our mark on this world? Have we accomplished what what we feel like needed to be accomplished? You know.
Sharon Cline: I ask myself that a lot. Um, you know, if something happened today, how would I feel about, you know, standing in front of God or, you know, whoever and can I can I account for the time that I had and can I honestly say I did the best I could with what I had, and I’m proud of how I handled myself. And there are a lot of things that I’m not proud of, but my I feel like my biggest accomplishment is is over and over, not allowing the fear of the unknown to stop me from really pursuing something that feels authentic to me and feels right to me. I’m that’s exemplified in many different ways throughout the different experiences I’ve had in life. But for a long, long, long time, I, I didn’t have that to to say. So nothing’s easy. I mean, and nothing’s turned out the way I thought it was going to 100%, but I, I think that’s what inspires me for the show. This show is is fearless. Formula is how I let fear make a lot of decisions for me for many years, and I was never proud of that. But you’re doing the same thing in that you you took a big chance in moving physically to a new place and also not knowing where this was going to land, whether it would be received the way you wanted it to be. You know, there’s so much faith, right? And I have this plaque that I have in my kitchen. I always keep it with me because it was very inspiring when I was at a crossroad in my life. And it’s a Martin Luther King Jr saying, he says faith is taking the first step without seeing the whole staircase.
Ken Merritt: I like it.
Sharon Cline: And it’s true. That’s what you’re doing as well.
Ken Merritt: It’s interesting you mentioned Martin Luther King Jr, because I was thinking of him when you started talking about living on faith, because he I’ve also read where when he read in the Scripture that says, the just shall live by faith, that it it that to him was that moment of that watershed moment and that turned his his life around. I have a saying that that meant a lot to me as well. Um, it’s about courage. And with a name like, um, you know, fearless.
Sharon Cline: Fearless formula.
Ken Merritt: Fearless formula. I mean, it is definitely about overcoming fear, but courage is not the absence of fear, but moving on in the face of it. Don’t you know? Don’t be afraid of. Of fear. If you fear something, it’s normal. It’s human. But don’t let it control you. Moving on, in the face of it, it’s okay to fear, because we’re.
Sharon Cline: Always going to feel that it’s always going to be.
Ken Merritt: There. Right. You’re not a weak person because you fear, but if you let it control you. Therein lies the problem.
Sharon Cline: Well, and then, like you were saying, time goes on. And there’s this feeling of now I feel like I’m living a life that’s authentic to me. Right? Um. And I want to catch up, like you were saying. Like, how much time do I have left? All I can do is. And absolutely the age that I am. And the the time that I have is different than when I had small children at home. So I can and I experience that I have I can use in ways that younger people can’t. And that’s like a blessing of getting older, I suppose. But there is this, um, sense of the growth that I feel like I’ve gone through now. I can I, I use it as fuel for myself when I’m having days where I feel like I feeling the normal fear. Well, I look back at what I’ve gone through, and then I can remember what it felt like to just push through. Um, and I don’t always, you know, there are days where I don’t feel it. Right. But, um, conversations like this definitely help to remind me of what it’s like when you’re not living congruently and authentically to yourself. But do you feel like you are? Do you feel like you are finally kind of living the life that you always dreamed of?
Ken Merritt: Well, I mean, honestly, I, you know, I don’t I haven’t got to that point where I wake up and jump out of bed and, you know, excited about where I’m at in life. I we still get ups and downs, but I just have learned and like you said, when you when you do push through and overcome, you gain a little bit more confidence in that. And the thing about my experience in age, in life now is I know that they pass you just sometimes you just keep going. You get up, you don’t feel like getting up. You had a hard day. There are problems financially. There’s problems with the economy. Um, whatever, whatever that may be. Ai is taking over the industry. We’re going to all lose our jobs. You know, there’s there’s a lot of things, more things to really think about that can depress you than, than. But, um, but I tell people, you know, because I do know of an artist, a graphic designer and whatnot, he took all his stuff off of Instagram. He got depressed. Got into a funk because they just felt like the I was just going to take over everybody’s job. Creativity would be lost. But I said it hasn’t yet. And just keep keep doing what you do. I mean, they tried to, you know, I know it seems very Orwellian, but, um, they did burn books. They did try to take things away from us. But the human spirit dominated and it pushed through. And, um, I feel like it will again. But don’t let the threat of something that’s going to happen control your present state, because it hasn’t happened yet. And until it does, it doesn’t.
Sharon Cline: It’s like a pendulum swings this way and then it’ll swing back another way. Sure. It’s like people thought that because we could watch movies at home, no one would ever go to movie theaters anymore, you know? But we still.
Ken Merritt: Do. I know.
Sharon Cline: It. Um, but also, I think, um, there’s something even with the voiceover world. Um, you can have an AI version of of your your copy if you want. And it sounds decent, depending on, you know what you want, right? But there’s nothing that replaces real breath. Real catches in your voice, you know, inflections that are very nuanced and difficult to replicate. And, um, so, so far, um, there still is a need for humans. And I know AI is it affects every industry really. But there there’s they still need humans to teach AI, you know, so there’s still human aspects to it, but no one quite knows exactly what’s going to happen.
Ken Merritt: Well, yeah, until they get an AI audience, I mean, you got to move somebody and and if if you do an illusion of a figure, that figure has to be related to somebody based on someone. Or are we going to have any connection to just a digital creation?
Sharon Cline: Well, and then maybe, like I was saying, the pendulum will swing to people who only want real and can see it and know that it’s not been manipulated in a digital way.
Ken Merritt: Then it becomes even more original. It does.
Sharon Cline: And it becomes more valuable.
Ken Merritt: More valuable. And that’s that’s the way I look at it too, because what we do now may become more rare and therefore more valuable to come from real humans and have real human interaction.
Sharon Cline: And your own writing you didn’t have. I write this right. You know where you can have music written within a minute. A new song, you know, with I um, so there is something that maybe there are elements because I haven’t studied any of this, but maybe there are elements that you can only really glean if if it’s written by a human, you know, as opposed to, uh, the impact of, of. You can only be felt if it’s written by a human or something, as opposed to an AI. I don’t know yet, but maybe it will become a commodity in its own way. Yeah, you know, humans write.
Ken Merritt: And you know, I was watching and I know you’re asking these deep questions that make one ponder, but I was watching a football game between Georgia and Texas, and Matthew McConaughey was on the side. Did you see.
Sharon Cline: That? Yes, I.
Ken Merritt: Did. And they started interviewing him while the game was going on.
Sharon Cline: People were so mad.
Ken Merritt: I know right. But he he said, don’t ask permission. He said, you know, people are going to tell you you belong there. Just stay in your lane. They’re not going to approve. Um, but you know what’s inside you. You know what the world needs from you. Don’t ask permission because you’re not going to get it that way. But just just go out and act. Take that first step. You know, I love that saying. You know, A5000 mile journey begins with what?
Sharon Cline: One step.
Ken Merritt: Single step. Take that single step. Don’t think about the 5000 miles. That’s too daunting. But take that. That next step. And if you have a flashlight, it’s only going to lead so far. But if you take another step, you’ll see where it leads next. If you stay put, you won’t see the illumination because it’s only going to light so far. But so you’re forced to take that other step to see where to go.
Sharon Cline: If I had looked at my life 20 years ago and was able to even look at myself today, this moment in the in the studio interviewing you, I would be so overwhelmed and not have any idea how I’m able to do this. Um, or just that I live on my own. Or you know, I have my kids and went to school and all of that. At the time, I was a stay at home mom. I can’t imagine how intimidated I would have felt and probably shut down. It’s too much, it’s too much. But each little step did present itself in a way for me to be able to tackle it and, um, and grow. It’s when I look back and go, oh my gosh, I did all this. And it’s like, I can’t believe that I was brave enough to do it. Right. So.
Ken Merritt: Um, I like that.
Sharon Cline: I think I think you’re right. When looking at the little steps that are right in front of you, that’s all we’re responsible for. All I can control anyway, right? I would love to control everything.
Ken Merritt: I know, wouldn’t that be nice?
Sharon Cline: I can only control just a little bit.
Ken Merritt: It’ll be sunny and 72 today. And.
Sharon Cline: Um, you could make unlimited movies forever, right?
Ken Merritt: Unlimited bank account? Yes.
Sharon Cline: Unlimited budget. So what’s next for you? Wait, wait. First, I meant to ask you. How did it go when you released Jesse’s gift?
Ken Merritt: Well, I’ll tell you what. When? During our premiere at the Strand Theater in Marietta. Um.
Sharon Cline: What a moment.
Ken Merritt: It was. It was. It was definitely a moment. And, um. And it’s one of those that you just want to. You want to keep forever in your memory bank. But it was, um. We almost had a sellout. They’ve never had a sellout for a movie at the strand. They have a balcony in there and everything there, too, and it’s, um. But we we came about 50 short of a sellout. Congratulations. And thank you. And so, um, when, um, when, when when we showed it, we heard a lot of oohs and ahs. They kind of laughed where they were supposed to laugh and kind of food where they were supposed to do. And, and and we sat my brother and I sat towards the back because not only did we want to watch the movie, we wanted to watch the people watching the movie. Okay. Because that that’s our report card. And, um, and, and by the end of it, because we said, how do we want to open, how do we want to close, how do we want to end? You know, there’s just so many choices And we just feel we we, we hope we made the right choice because the saying is, um, hook em in the front and hook em and hang em and leave em hanging at the end. And so we felt like we accomplished that at the end. Everyone applauded. They stood up and we got a resounding standing ovation with with applause and, um, holy cow. Needless to say, um, that was a that was a dream like moment. And and really all the work and the time, the sacrifice pain was worth it in that moment. Now, we’ve we’ve not had many, many live, um, screenings that that was one and we did another one in canton. We felt like we needed to the canton theater. No, it was at the mill in Ottawa. Oh, yeah. Yeah, I.
Sharon Cline: Know, that’s where we had our our meeting where we met.
Ken Merritt: There you go. There. Okay. In that big screen out in the middle, but we were up against a lot right there. Um, Gary Lamb heard about me. Me doing the movie. He had a lot of influence on venues. Do you know Gary? Have you interviewed him? I have not yet. Okay. Um, so he helped me line it up. But he also said, you know what? You’re competing against too much. He said they’re having first Friday, um, downtown canton that night. And, um, you know, they’re doing, um, with Prince and Beyonce. Um, and then, um, he said, you know, it’s there’s just too much going on. Right? Then it was a holiday weekend. And I said, well, can we do it another because we were going to they were not going to charge us for this. It was getting towards winter. Can we do it later? He said no, I don’t have another slot available for you anywhere. Um, I said, well, let’s just take our chances. And, um, we had a decent we had a decent turnout. Despite that, that was our only two live screenings of Jesse’s Gift.
Ken Merritt: We want to do it in Knoxville as well, because we do have following in Knoxville with my brother living there. The editor living there and all that we did, we did film a scene in Knoxville as well. So it’s gone over well. And then, um, we, um, um, we did get it released on Thanksgiving Day. Um, it’s it’s on the YouTube channel, but it’s also will be on, um, Prime and Tubi. We just we can’t dictate when that drops. Got you. But we knew that we could put some marketing effort on Thanksgiving Day and have it on YouTube channel. So it’s gotten, um, a lot of reviews. I mean, comments are, oh, this movie made me cry. Um, and uh, um, so we haven’t had anything negative, although I’m sure that’s, that’s coming. It’s part of life, but people like it. We averaged We’ve got like 6000 views on it since it’s since like giving. So it’s going well. I think people like our movie. How does that feel? It feels really good. It’s really gratifying.
Sharon Cline: Does it make you want to do more and more?
Ken Merritt: It does. It does. And Troy told me, and he knew that this was my first time director on a feature length movie and and all that. And he said, just do me a favor. Don’t stop. Don’t stop what you’re doing. He said, A lot of times we do, I do help people that help make a movie, and we never see it again and they never make anything else. This this industry is hard. They go back to work. They get discouraged. What have you. He said, but, um. But do me a favor. Don’t quit. Just stay with it. And, um. So now, as a result, we have another feature length coming out next, next year, which is around the corner, right? Yeah. December now. So it’s coming out of the first of next year called. It’s a Western period film called Boot Hill. And that was all made in the canton Cherokee County area as well. It’s just about all of it is outdoors. So, um, and then, uh, the, the cabin interior cabin scenes, the saloon scene that was made in Cobb County, uh, in Marietta at a it’s a Christian campground that actually had period cabins that were there during the, the time of the movie setting. Um, and um, and, and so we’ve got, we’ve got all these short films too, um, that I like to, to call for practice, but they are all part of our channel, our YouTube channel and off the rails and, um, you know, by by building our audience and increasing the number of subscribers on there.
Ken Merritt: Um, then, um, that that certainly helps us, um, give them give them something to view and watch and, um, um, having an audience for ourselves. Uh, my next my next feature is probably even a more of a passion film than Jesse’s gift is because it involves, um, more more myself, more my son. And that that film is going to be not a faith based film, but it’s going to be an allegory type film on the life of Christ. But it will not be, um, there’ll be some dark edges. That’ll be a little violence. That’ll be some, uh, um, just some cursing. Just because it’s a rural gangster film. And the title of it will be Thorne. Thorne will be the name of the main character in the movie, which will be my son. Um, and he’s he’s gotten released out of prison, and he’s got this backstory that he was, um, Homeless and, um, um, and his dad led him into that led him astray with his, uh, bad choices into this life of crime.
Ken Merritt: He gets. He goes to his prison, he comes out. But he’s been getting visitation by, um, a volunteer in the prison ministry. And so Thorne questions everything that that so many people question about God. If he’s real, why is, you know, people suffer. Why? Why does this happen? And, um, Thorne thinks that, um, that religion is a crutch, you know, for people that need something to believe in, but not him. It’s for weak for weak people. And so he he doesn’t come around too easily to to God, but he respects this person that’s come in and spent time with him and witness to him when his own family members didn’t visit him in prison. This person did. And so he comes back out with all the temptations that avail. All the old friends are still there, and they’re waiting for for thorn. But thorn is is the allegory of Christ. And he does get whipped in the film. He does get, but ultimately he gives his life. And like Christ, did, you know, for us and, uh, um, but I believe it will be a film that anybody from any belief, whether they’re atheist or whether they’re Hindu, you know.
Sharon Cline: There’s so many universal themes that, you know, they’re universal.
Ken Merritt: All of those there are universal themes of redemption, forgiveness, love, hero’s.
Sharon Cline: Journey, trying to save yourself. Sure.
Ken Merritt: Yeah, absolutely. So I’m really excited about that. Um, we’ve got that on the books to be filmed in September of next year. Excellent. So a lot going on. But we, you know, a lot of it’s wait and see, wait and see how Jesse’s gift does. Um, and Boot Hill, how well it’s received to and what doors it could possibly open for us.
Sharon Cline: You’re doing all that you know to do.
Ken Merritt: Yeah. And it still never feels enough.
Sharon Cline: It’s the truth. There’s never enough time.
Ken Merritt: I only have so many hours in the day. And you know, these bodies need sleep. Oh my.
Sharon Cline: Gosh.
Ken Merritt: It’s the food and bills to pay, you know? Um, it’s not easy.
Sharon Cline: No, I was just in New Orleans for the first time last weekend, and I’m like, I wish I had the energy that, like younger people do because they’re just out loud dancing and singing, and I’m like, right past 9:00 right now, right? Go out. What are you doing? I know, anyhow. Yeah. Um, but it’s interesting though, like. Yeah, having having to really balance your life out. I’m sure it can be very easy to get out of balance doing what you’re doing. So it really can. Being conscious of that, it’s important, I imagine. Yes. Um, okay. So if someone wanted to get in touch with you, what would be the best way?
Ken Merritt: Well, um, go to YouTube. Off the reel productions. Or look up one of our movies. Jesse’s gift. Jesse’s spelled j e s s e and not not I e apostrophe s gift. And look for our official feature film. There. It’s free. Um, just my Christmas present from you is just to view it, like it, subscribe it, help build our audience and, um, help us. If you like what you see, let us know and help us make more so that we can, you know, bring you another another film that helps move you and encourage you and entertain you.
Sharon Cline: Well, Ken, I’m so excited to see what your future holds. Who knows? Thank you. Who knows what will come, but I would love to have you back as time goes on and you can let me know more of the things that you’ve learned. And thank you. Your journey is so identifiable in so many different ways, you know, for lots and lots of people. And I love that you talked about, um, anyone that’s listening can understand what it’s like to have fear, but not letting that make the decisions for you, because nobody knows exactly how it’s all going to go. But you do know your next step. You can figure it out.
Ken Merritt: So that I do. Yeah.
Sharon Cline: I mean, anybody can do that.
Ken Merritt: Well, I think thank you for doing what you’re doing. I love the name of your your podcast and helping people overcome their fears and encouraging them. Um, it is applauded in this day and age. And, um, I just encourage you to keep up the good work.
Sharon Cline: Thank you. It’s my happy. My happiest thing I do is this show. So thank you so much for spending time with me. And also thank you all for listening to Fearless Formula on Business RadioX. And again, this is Sharon Cline reminding you that with knowledge and understanding, we can all have our own fearless formula. Have a great day!
BRX Pro Tip: Find Your People

BRX Pro Tip: Find Your People
Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, I had a business mentor early in my career and he would tell me, “Play your music for the folks who want to hear your brand.” But he was trying to say, you know, find your people. But I mean, how do you find them?
Lee Kantor: Yeah. I think it’s so important to adopt a philosophy that your mentor shared with you because it is so critical. You don’t have unlimited time and you can’t convince the world of what you’re doing. Find the folks who kind of believe what you believe, who are on the same mission that you’re on, who have the same values you have.
Lee Kantor: And I think that a lot of professional services people really don’t -they don’t really grasp that. And there’s a difference between going to a networking event in your industry and finding your tribe. Networking events typically are focused on professional connections, career opportunities. They’re more often than not transactional. And really, that’s not where you want to be. Typically, you want to be in a more relationship-driven kind of situation. And that’s really – that’s what happens when you find your tribe.
Lee Kantor: Finding your tribe is focused on creating meaningful relationships and a sense of belonging. It’s more intimate. It’s more community-oriented. It involves building relationships with a group of like-minded individuals. It also requires more active participation. It’s not something where you can just write a check and get some benefit. You have to contribute. You have to become, you know, an active member. It’s not something that you can just write a check and show up and, you know, sit on the corner and drink a beer with somebody. You have to do some work to show what you’re – that really allows you to demonstrate your values, not just talk about your values.
Lee Kantor: So finding your tribe, to me, is a more holistic approach to personal and professional growth, and it might require you to create this community. If there’s not a group of people that kind of match your values and your beliefs and your mission, you might have to create this community on your own. And that way you’ll be able to, you know, kind of be the change that you want in the world.
Lee Kantor: So I think it’s important to think about networking as finding your tribe, rather than it is about handing out a business card.
Breaking Generational Beliefs: Empowering Women to Own Their Financial Futures


In this episode of Sandy Springs Business Radio, Lee Kantor and Rachel Simon talk with financial advisor Amy Getz from IRC Wealth. The discussion delves into financial literacy, emphasizing the emotional and practical challenges individuals face, especially women. Key themes include the importance of understanding personal finances, automating savings, and the power of compounding interest. Amy highlights the significance of a supportive financial team and offers practical advice for managing credit card debt and joyful spending. The episode underscores the need for financial empowerment and proactive management, particularly during the holiday season.
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Amy Getz believes wealth and financial freedom are for everyone. She is a financial advisor with IRC Wealth, a CPA, and a CDFA® (Certified Divorce Financial Analyst).
Amy is on a mission to educate women about their finances and empower them to set big goals for their financial future.
Letting go of limiting beliefs around money and facing the real numbers allows people to quiet the stress loop in their minds and elevate everyone around them. Wealthy women change the world.
When she’s not working, Amy loves to travel with her family, connect with friends, or read a good book.
Connect with Amy on LinkedIn.
This transcript is machine transcribed by Sonix.
TRANSCRIPT
Intro: Broadcasting live from the Business RadioX studios in Sandy Springs, Georgia. It’s time for Sandy Springs Business Radio. Now, here’s your host.
Lee Kantor: Lee Kantor here with Rachel Simon, another episode of Sandy Springs Business Radio, and this is going to be a good one. This episode of Sandy Springs Business Radio is brought to you by Connect the Dots Digital. When you’re ready to leverage LinkedIn to meet your business goals, go to Connect the Dots dot digital. Rachel. Great show today.
Rachel Simon: Hi Lee, can you believe it’s our last show of 2024? Flew by this year, flew by and we have got a great one to wrap up the year. I’m really happy to welcome our guest, Amy Getz, who is a financial advisor with IRC Wealth. And I love what we’re going to talk about today, because tis the season for gift giving and financial woes, right, Amy?
Amy Getz: Oh my gosh. And then everyone rolling into January saying, I’m going to do it differently this year. I’m going to be so organized and I’m going to have a budget. And, you know, it’s everyone’s ducking and weaving from their financial professional in December. But January is when everyone’s like, let’s discuss. But I say let’s get a jump start on it now and set yourself up for success in 25.
Rachel Simon: Absolutely. So why don’t you tell us a little bit about you, what you do? I know you’ve got, you know, lots of things that you’re passionate about. So tell us about you.
Amy Getz: Oh, yes. Well, thank you so much for having me. I’m delighted to be here. My belief is that wealthy women change the world. Wealthy people change the world. And I say that by way of rising tides raise all ships. And so when we are elevating our mindset around money, then we are able to be in a space of giving from an overflow. Right? We can’t give from an empty cup. And really, we shouldn’t give from a full cup. We should give from an overflow. So I love to talk about money mindset, elevating, elevating people’s ideas and beliefs and ability to earn and grow their money. And I am a financial advisor. I was a CPA by trade, so numbers are my jam and I just have found that in my learning about money and finances, that my passion is making sure that people feel educated because I want people to feel like a partner in their money story. It is a team sport in my opinion, right? Whether that’s with a business partner, a romantic partner in a relationship at your office. And I think it’s important to have the conversations.
Rachel Simon: Why do you think or what do you see as the some of the top challenges people have when it comes to their, you know, financial literacy?
Amy Getz: Well, I think first of all, people don’t look at their numbers. And I think that sounds like a kind of a low hanging fruit as it relates to the answer. But oftentimes people just don’t know the data. And it’s like the monster under the bed, right? You think there’s one under there. And then when you turn the lights on and look, it’s really not there. So my first line of defense is always and asking people to really just pause. And I don’t even say stop and go forward. I say go back a few months, take a look at your numbers, what’s coming in, what’s going out. And oftentimes people, you know, we’re living our life. It’s busy kids, families, jobs, all the things. And if we just pause long enough and it doesn’t need to be anything fancy, you don’t need QuickBooks. You don’t even need an Excel. You just need a notebook. And you just need to write down what’s coming in, what’s coming out, so that you can see when you get to the end of the month. Is there more, or am I in the hole and really starting to be able to reevaluate? What what should I do going forward?
Rachel Simon: But there’s a lot of emotion tied to that.
Amy Getz: So much emotion. But I think, too, we assign an emotional value to money and it’s really a neutral resource. So it’s the emotions that get in the way. And when I talk to clients, I think, you know, everyone thinks the numbers are the hard part. And I’m like, actually, the numbers are really the easy part. It’s the emotions associated with the numbers, the fear, the grief, the relationships, the money stories we grew up with. Oftentimes, those stories are ones that we’ve adopted from people important in our life, and we haven’t slowed down enough to challenge them to decide if they truly are our money stories, or ones that we’ve just sort of inherited by generation. So I think it is an emotional topic. I think it’s awesome to have a financial professional or a team of financial professionals who can kind of take the charge out of it. It’s just data. It doesn’t define who you are, what you have in your bank account or in your investment accounts. Today is not a definition of who you are, it’s just a state of reality. I always like to remind people the windshield is way bigger than the rear view mirror for a reason. We’re just looking forward, and wherever you are today doesn’t mean that you can’t change and elevate that mindset. I never, ever think it’s too late. So yes, there are a lot of money issues around emotional, but I think if we kind of just shine a light on them, then we can realize that it’s just data. It’s not who we are.
Rachel Simon: Yeah, kind of releasing the guilt and shame. That’s that a lot of people I think associate with.
Amy Getz: Or where they should be. There’s we’re always shitting on ourselves. Well, I should be here. I should be there. And if you think about it, there’s not much financial education that’s in the school systems, unless you’re in a career or in a degree program that highlights financial education. There’s so many people that are geniuses in what they do, but yet they don’t have sort of the basic scope of how to run a business, how to take care of their own personal finances. So everyone’s in good company when they feel like it is something that is outside of them and they don’t understand it.
Rachel Simon: So you’re saying when I learned how to write a check in the fourth grade, that wasn’t a sufficient financial.
Amy Getz: Literacy was a little more a little more to it. And I do wish that there was some required programing for either our high schoolers or even just when we’re doing the, you know, basic math, reading, writing history, like putting in a personal finance option in those basic programing because it is something that is feels elusive to people, feels elevated, like they don’t understand. And it’s I mean, really it is an important piece of your I always say your relationship with money outside of your family is the longest relationship of your life. Like as soon as you start to understand and you’re, you know, early elementary years, things cost, you can have things or you can’t like that’s when your money relationship starts. So if that’s one of our longest relationships, why aren’t we prioritizing it more in just the educational system and outside of it?
Rachel Simon: Good point.
Lee Kantor: Now, can you share a little bit about some of the fundamentals when it comes to building financial wealth? Um, I was blessed at a young age that I learned the importance of compounding. Like that was a game changer for me. And it kind of reset my mindset and then multiple revenue streams. Most wealthy people have multiple revenue streams. They don’t rely on just their job and their income from their job. But when you. When I learned those things that affected my behavior moving forward. So can you share maybe some of your core fundamentals that everybody should know?
Amy Getz: Oh my gosh, I love this question. And honestly, I say the key to becoming a millionaire is automating your savings. When I what I mean by that is if you actually pay yourself first and why, I want you to know your numbers. What’s coming in versus what’s going out is because I want you to know what’s going to be either left or where you need to find some space. And when you pay yourself first, like you’re paying another bill, you are automatically building your wealth. And that then brings up the point of compound interest. When I was younger, I started at $25 $50 a month, just starting to invest so it doesn’t have to be a large volume. I think people oftentimes think, well, if I don’t have 500, a thousand or, you know, exponentially larger, then it won’t matter. And I say start small, make it automatic so that when your paycheck comes in, you have certain amounts going out to, um, an emergency fund, to your retirement accounts, to brokerage accounts. And then understanding the power of compounding interest, to your point is such an amazing gift. It is time wants to give you money. And when we talk about the stock market, I always say it’s never about timing the market.
Amy Getz: It’s time in the market. And when you are able to buy and hold or have a professional that’s helping you make the decisions, you’re not meant to be in and out. What you’re doing is allowing your money to grow and the rates of interest compound, and then those grow. So it’s it’s like a we call it like a hockey stick. Right. Like it’s kind of small. And then all of a sudden it turns and your money is earning money on itself. I always heard growing up, money doesn’t grow on trees. And I have really shifted that belief to say, well, yes, it does, and my trees are my investment accounts. But to your point about passive income streams, right? Like, you need to be, you know, investing in your retirement accounts if they’re available to you at work. Outside of that, you can be investing in your accounts. Otherwise you can be looking at real estate, looking at other passive incomes. And I think you’re right, like having those other streams of income coming in is what’s going to elevate your your wealth and move it on a faster pace.
Rachel Simon: I have this memory from in my early 20s, my first job where I made nothing and had, you know, had to work multiple other jobs just to supplement my, um, my income. But my colleagues being like, what do you mean you’re not? You don’t you’re not using your retirement account. And I was like, but I need every penny. They’re like, you need to open it now, immediately. I was like, okay. Yeah, I had no idea.
Amy Getz: Just starting small. Like even, you know, for my people in the corporate world, even just I encourage all because I always talk to clients, children as well, their adult children. And my goal is always to say at least to the company match, like, put it in there. And I love 401 for that reason. Because you get an employee match, it never hits your checkbook. There’s the dollar cost averaging in over the time in the market. Um, and it is just a simple way to, again, automate your savings where you don’t have to think about it because there’s something about the magic of your checkbook where like, if you don’t pay yourself first, you get to the end of the month and, well, you know what? You’ve spent it on other fun things, right? And I think double down on things that bring you joy and that you find fun. But you can do that and prioritize savings. So it’s I’m never one that’s like, oh, save and, you know, don’t have fun. I think there’s a variety of ways to do both. And again, that’s coming with the mindset of it doesn’t have to be this huge sum of money to be an effective resource.
Lee Kantor: Yeah. Now any advice for the entrepreneur, the person that doesn’t have kind of a steady flow of income where they’re, you know, it ebbs and flows.
Amy Getz: Yeah. What I always say, because I work with a lot of entrepreneurs and what I always tell them, and I’m going to sound like a broken record. But when you come back to understanding what you need on a monthly basis and you really have a handle, you know, whether that’s I need 5000 a month to live, I need 10,000 a month to live on those months when you have a 12 or a $15,000 month, you’re still pulling, you know, whatever it is, your baseline is into your account and you have a little extra. So on the months when you pull an $8,000 a month and your expenses are ten, you have a little bit of overflow to account for that. Also, with my entrepreneurs, I always like to remind them everyone wants to grow a business and sell their business. The reality is that doesn’t always happen. You know, as linear as that sounds. So business owners love to reinvest back into their business. But I also like to remind them there’s plenty of programs as well where they could have a solo 401 K their, their employee and their employer. Like, again, we need to be prioritizing your financial future. Paying yourself now so that your future self is going to thank you. And entrepreneurs also have a variety of ways to do that, even if they don’t have a corporate 401 K available to them.
Rachel Simon: Yeah for sure. Well, that’s something I think Lee and I are both probably pretty familiar with as entrepreneurs, right? I’d love to circle back to something you said when you introduced yourself specifically about women. So what is what is it related to women and financial literacy that is unique?
Amy Getz: You know, I think often times women can abdicate that role to other people in their life. And it’s really important for me to empower women as it relates to their finances. Also, the study show this isn’t a anti men. It’s not pro, it’s just pro women, right? But studies show that women when they give don’t actually have to have a personal tie. So I think it’s important to when you think about wealthy women changing the world, they’re giving to causes that are near and dear to them, but they’re also giving to causes outside of them. And I think it’s important women, um, you know, there’s still a wage gap. And while we are making great strides, I want women to believe that, you know, they too can have the same mindset shifts, the same support, and recognize that they don’t have to take a back seat in any way to their finances. And also, when I say team sport, I mean that like if one person is paying the bills, that’s great, but there still needs to be a meeting of the minds in a relationship. In a business relationship, like making it a priority and not saying, oh, someone else handles that, but really kind of being in a personal, more active role in their finances. And oftentimes it goes back to education. So the more I can educate women about their money, about their mindset, it helps to bring it more to the forefront.
Rachel Simon: Yeah, it’s so interesting because again, it goes back to sort of the stories that we tell ourselves Selves. And, you know, if we think about, like, those generational stories, you know, grandparents who grew up in the depression, who kind of relay that mindset to my parents generation and move on down the line. Right. So, yeah, I mean, a lot to unpack there.
Amy Getz: I think our kids are living in a different world than even we grew up, and the opportunities are more available there. The conversations are more the Stem programs. Are there things where we’re we’re pushing women to greater heights, which I think is fantastic. Um, but yeah, I think it is a lot of the generational beliefs that we’re still working through. And you don’t talk about money. Oh, gosh. Of course. And, you know, when people say, oh, well, we didn’t talk about money in our home, you know, as it relates to that, I’m like, but did they talk about other people’s money? Because that’s telling too, right? Your belief systems around how they talked about other people’s money, even if they didn’t want to talk about their own. So I think it’s interesting that you say that, right? And the more we talk about it, the less of a charge it has. Right. Like, we don’t need to tell people what you earn, but you need to be talking by way of education and programs available. And what are you doing to save and what are you doing to create passive income streams and just having an advocate, you know, on your side, someone to bounce ideas off of. Even just women, you know, collectively in groups together, being open to talking about it. And that’s what I love to bring to the table. Like, let’s get a bunch of women in a room and let’s talk about their money mindset. Let’s talk about what they’re doing, what their questions are, what their limiting beliefs are, what they feel like they’ve heard, sort of that myth versus truth. I love to reframe all of those ideas.
Rachel Simon: I imagine those conversations start off with a lot of people feeling very uncomfortable.
Amy Getz: Absolutely. And, you know, and sometimes it’s very tender, too. Like, you can, you know, unexpectedly, people will talk to me and they start to cry and they’re like, I don’t know why I’m crying. I’m like, it’s just something releasing, right? It’s sort of a letting go of things that you’ve held held to be true. And now we’re kind of upending that and shifting that belief. And it’s okay. Right? It’s just that release. Yeah.
Rachel Simon: It’s so funny because I, my husband and I will kind of reflect back on like when our kids were both in daycare and we’re like, how the heck did we pay for that? And we like, we just figured you just figured it out. We figured it out at that phase in our lives, right? And I think it’s hard to remember what the day to day experience was at that point.
Amy Getz: Oh, I like to remind my kids, too. We even had this conversation over Thanksgiving, and it was like, you know, we kept the heat at 64 when you guys were born. I was zipping you into, you know, fleece, you know, things like it was just a whole different time frame. But, you know, it was important to me based on my own childhood and my own beliefs, like financial stability. So I prioritize saving. And, you know, I have a lot of fun now. Travel is my love language. That’s what I like to do. But for decades, what I was doing was building my wealth, building a base like using the power of compounding interest. Automating my savings because I wanted to get to a place where I felt like I could pour from my overflow. Right. It’s important for me to give back. It’s also important for me to live my own best life. That’s a vibration and energy that I’m putting out into the world, and I want people to be drawn to that and want to also do that for themselves. So yeah, things are a lot different than they were a few decades ago. And to your point, we did. We figured it out. And people are resilient. This young generation, they’re amazing. They’re clever. I had a call yesterday with a client’s son and he’s not going the traditional route. He’s working in a trade, but he and I worked on a budget together at his request. It made me so happy. Like, it brings me joy when I can talk to people in this sort of, I don’t know, a Gen Z, right? Because I’m like, if I can talk to you now, you don’t have money necessarily to invest, but you can start an emergency fund, you can start looking at your numbers. And I’m like, that is going to change their life. That is going to change the trajectory of their beliefs around money and their financial space. And so I love to have conversations with the younger generation and help them understand, like, okay, what are your next steps? What would be an order of operations to start to shift?
Rachel Simon: Yeah, absolutely.
Amy Getz: Yeah.
Lee Kantor: Now, you’ve mentioned a few times the importance of a team. Can you talk about who are the members of the team and what does that look like from your client’s perspective on a, on a monthly, quarterly, annually basis? Like when you get together like, what are those conversations look like and who quarterbacks that team?
Amy Getz: Yeah I love that question. So I want to say the quarterback is obviously always going to be the client. But who should be on their team is if they are in partnership, whether that’s business or personal with anyone. That’s like, obviously your team. I love it when people have a financial advisor or a CPA or someone doing their taxes depending on where they are. And I think it’s great when people I always say play well in the sandbox, like I want to be able to talk to your CPA or your bookkeeper and help keep the lines of communication open. Make sure that we’re doing maximizing the savings. A lot of times when people are preparing taxes, they’re in a space where it’s just crazy busy. And tax planning can’t happen in tax season. They’re there. They’re too occupied. So if we can have conversations outside of that time period, we can strategize about ways to save money. When it comes to entrepreneurs, it’s anyone on their business team. It’s obviously a bookkeeper. It’s a tax planning professional. Occasionally it’s an attorney. Um, definitely an insurance professional. You want to make sure that you have appropriate coverages and appropriate deductibles. You want to make sure you have an estate plan in place, succession planning in business. So I think it’s all of those those folks in kind of a team effort. And you don’t need to talk to them all. Every month we reach out to our clients every six months. So kind of we call it the winter and the summer. We actively invite every client of our firm to come in and have a conversation.
Amy Getz: And I’ve actually been tracking the data for several years now. And the folks that prioritize the financial planning meetings with us, it’s just 30 minutes of their time, actually have more success. And it’s because they’re coming in and they’re holding themselves accountable, if you will, to the steps that we’ve laid out and oftentimes say financial planning is pretty unsexy business, it’s actually very quiet, right? It’s paying down your mortgage, investing in your 401 K, putting a little bit away in savings, making sure you’re up to date on your taxes, those sorts of things. It’s a rather quiet life. And then at some point, you’re going to get to a place where you’re looking back and realize, whoa, right, I’ve actually paid my debt way down. I’ve accumulated some assets. So I think your bookkeeper, you know, that’s going to be on a monthly basis, your financial professional, at least every six months, your tax preparer, you want to have a tax planning meeting and make sure that you have your books ready to go when it comes to tax time, and attorney is as needed, but you definitely want to make sure you have an estate plan. And I suggest an insurance review every year. Um, because certain companies have better years and worse years. And, you know, it’s just one of those things where it can start to get very expensive and you need to shop that around. So does that help answer your question?
Rachel Simon: Yeah. Great. Love it. Um, I mean, I think we’ve covered so much here and it’s a great again, like I said at the intro, it’s such a good time of year to have this conversation because again, people are it’s the time to be generous and be buying gifts for loved ones this time of year. And, you know, a lot of people have holiday travels planned. So what is your as we’re kind of concluding some tips that you can share as far as this time of year ending the year strong and kind of getting prepared for 2025 so that we’re not just saying I’m going to be better this year.
Amy Getz: Oh, right. We’re all going to be better this year. Um, I would say really taking a look at what your last year kind of a year in review. And I would say that by way of calendar. Right. What kind of trips did you take? What were your holidays looking like? And when you can kind of have that bit of reflection, you can plan better for the future. So I don’t like to use the word budget. That makes people kind of squirmy. I like to use the idea of a cash spending plan. So when you can look at a bit of the historical data, that gives you a good measure for what you can expect going forward, and I think it’s always a great idea to plan for things ahead of time, right? And perhaps even be able to set aside, you know, an emergency fund is there. I love that I’d love for people to have a fully funded emergency fund, but I like for people to as well to have, you know, what’s that travel fund that you want. What’s that holiday fund? Some people in their financial planning. Gifting is their love language, right? And we want to make sure that that is available to them. Again, it’s what brings you joy is what you should be spending your money on.
Amy Getz: And when I have people do a review of their numbers, a lot of times they’re spending on things that are a matter of convenience but actually don’t bring joy. So I’m like, you know, take a look at that, prioritize what makes you happy, what you love, and maybe take, um, take some opportunity to cut back on the places, you know. And the number one thing people say is, oh, that eat out too much and then they feel guilty about it from a health perspective. Right. So prioritizing things like that, I also would say, um, enjoy the holidays. Don’t let it stress you out. Like, and you know, and enjoy it. It doesn’t mean spending. And I think oftentimes we equate, you know, fun with spending. But you know it’s a time to it’s the winter. It’s quiet. It’s cool. It’s a time to enjoy family. It’s a time to enjoy the holidays. It’s a time to, you know, share what you have with others. So I think I wouldn’t have it be on the forefront of your mind if possible. And I know that’s not possible for some people. And when I say to that, I honor and recognize that money conversations can be stressful.
Amy Getz: But when you put it out on paper, it takes a bit of the charge out of it. So enjoying the holidays? Looking back on your 24 Year in review to kind of get an idea for what you can expect for 25 and what you’d like to add more of, maybe what you’d like to take a little bit, you know, not take as much with you into it. And the number one thing I can say to you about that is if it’s all possible, pay your credit cards off. Um, people. And I even had a conversation yesterday with this young person. He had a couple of credit cards and I’m like, let’s log on together and figure out your interest rate. Well, it’s 30%. It takes a really long time to get ahead of a 30% interest rate loan if you’re not paying more. So if you can, you know, pay attention, you know, to what you’re spending, look at where you’re spending is and prioritize paying off those credit cards after the first of the year. And, you know, taking a taking a pause so you have that opportunity to accumulate a little more to pay it off. But yeah.
Rachel Simon: Yeah, those are a slippery slope. They are a.
Amy Getz: Slippery slope indeed. And he asked me about well, what do you think about a 0%? I’m like, that’s great. But when you don’t close the other one then you suddenly have two cards available to you. If you do it again, it’s three cards. So really kind of shutting down those old cards and not worrying that it’s going to be a point or two hit on your credit report. It’s more important not to have the access. Right. So yes. Yeah, we could go down a whole oh.
Rachel Simon: That’s a whole.
Amy Getz: Other nother.
Rachel Simon: Conversation that I have. Yeah, exactly. Well Amy, thank you so much. So such great. Uh, so much to think about. And again, it’s such a timely, uh, perfect time to have this conversation.
Lee Kantor: Now, Amy, can you share, like, who is your ideal client? Like, is it a celebrities and athletes? Is it women executives or entrepreneurs? Like, what’s your sweet spot in terms of ideal client?
Amy Getz: So from a business we work with entrepreneurs private wealth clients. My my heart and my passion tends to be for women in transition. And what I mean by that is women who are typically midlife most of the time in a professional space, sometimes pivoting to entrepreneurial. But they’ve had a transition, whether that’s a divorce, a bereavement, a job change, a sale of a home, an empty nest, sometime when they are in a space that maybe needs to be held a little tenderly. And I find that I really enjoy being their advocate and being on their team. So that’s how I would answer that question.
Lee Kantor: And if somebody wants to learn more, have a more substantive conversation with you or somebody on your team, what’s the website or best way to connect?
Amy Getz: I love that it’s IRC wealth.com I am available on there. Um, you know, I’m not a it’s Amy at IRC Wealth.com a very, you know, clever email, but we would delight in having conversations and I want to offer the clarity that we, you know, I’m happy to give someone an hour of my time for a financial plan. It’s important to me that people feel educated, and so I would delight in any person that would like a financial plan. There is no obligation, there is no pressure. It is of service to me to be able to do that. And I feel like I’m in a beautiful place in my life and in my career, where I get to say yes to anyone that would like to have a financial plan, because it’s important for me to, as I say, put my money where my mouth is and I want education out there. So if anyone would like to have a financial plan or understand their numbers a little better, conversations and even people are like, I’m not sure what my question is. I have a, um, an intuitive way of getting that out of them, right? Sometimes it’s just starting the conversation and I can sort of follow down a path. And so, yeah, a delight to talk to anyone.
Lee Kantor: Now, Rachel, before we wrap this the end of 2020, for any LinkedIn tip you want to share that somebody should be doing before the year ends, well.
Rachel Simon: There’s lots of stuff happening on the platform. Um, sadly, my beloved audio events is kind of going the way of the dinosaur at the end of the year, which makes me sad. I think it’s best just to keep an eye out for what is happening in 2025. I think there’s going to be a real focus on video. And so if you’re comfortable making, you know, creating little videos, you don’t have to be super, um, you know, you don’t have to be a professional. You can just film it on your phone, but they’re going to be pushing more and more video through the video feed. So that’s something to keep an eye out for the year to come.
Amy Getz: And would you agree? Short and sweet. It’s kind of. Oh yeah, the way to go there.
Rachel Simon: Don’t go more than 60s, right?
Amy Getz: Yes. Yeah.
Lee Kantor: Well, Amy, thank you so much for sharing your story today. You’re doing such important work and we appreciate you. Thank you.
Amy Getz: So much. I appreciate the both of you.
Lee Kantor: All right. This is Lee Kantor for Rachel Simon. We’ll see you all next time on Sandy Springs Business Radio.
About Your Host
Rachel Simon is the CEO & Founder of Connect the Dots Digital. She helps B2B companies close more business by leveraging the power of LinkedIn.
Rachel works with professionals, both individuals and teams, to position their authentic brand on LinkedIn so they can connect organically with ideal clients, attract the best talent, and stand out as a leader in their industry.

Connect with Rachel on LinkedIn.
Unbox the Secrets: Elevate Your Brand with Stunning Packaging Design

In this episode of Women in Motion, Lee Kantor interviews Sharon Eucce, founder of Packaging Chic. Sharon shares her journey from the printing industry to packaging, highlighting the challenges she faced during industry disruptions. She discusses the critical role of quality packaging in differentiating products, particularly in beauty and specialty food sectors. Sharon discusses the emotional and functional aspects of packaging, stressing its importance in building consumer trust and brand loyalty. The episode underscores the value of community and networking for women entrepreneurs and offers practical advice for creating impactful packaging that resonates with target audiences.
Sharon Eucce, Founder and CEO of Packaging Chic, LLC, is a Packaging Production Advisor and Consultant who works with product-based brands to create custom packaging that not only elevates their products but also helps them sell more effectively. 
Sharon knows that great packaging is an extension of a brand, enhancing its appeal and creating a lasting impression on customers. She has supported well-known brands across cosmetics, specialty food, wine & spirits, pet, and fashion industries, bringing over 40 years of expertise to each project.
Sharon is an inducted member of the Ben Franklin Honor Society, a prestigious recognition in the print industry. She holds a Bachelor’s degree in Graphic Communication from Cal Poly, San Luis Obispo, and has published the Amazon Best Seller “Your Amazing Itty Bitty Guide to Packaging Made Simple.”
When not advising brands, Sharon enjoys capturing the world’s beauty through watercolor, photography, and the occasional bike ride along the San Diego coast.
Connect with Sharon on LinkedIn.
Music Provided by M PATH MUSIC
This transcript is machine transcribed by Sonix
TRANSCRIPT
Intro: Broadcasting live from the Business RadioX Studios, it’s time for Women In Motion. Brought to you by WBEC-West. Join forces. Succeed together. Now, here’s your host.
Lee Kantor: Lee Kantor here, another episode of Women In Motion and this is going to be a good one. But before we get started, it’s important to recognize our sponsor, WBEC-West. Without them, we couldn’t be sharing these important stories. Today on Women In Motion, we have Sharon Eucce with Packaging Chic. Welcome.
Sharon Eucce: Thank you so much. Excited to be here.
Lee Kantor: Well, I’m excited to learn what you’re up to. Tell us about Packaging Chic. How are you serving folks?
Sharon Eucce: Well, a lot of what I do is helping brands, so product-based companies, those brands, getting their products onto the shelf and into the hands of the consumer. It sounds super broad, right? But the packaging is part of the marketing, and that’s how these brands get their products to their customers.
Sharon Eucce: So, I’m in the background a lot of times. People may not really think that there’s an entire industry behind when they go to that store and they see the boxes on the shelf at Sephora or the cereal boxes at the grocery. It’s a pretty neat business because I get to be inside other people’s business.
Lee Kantor: Now, can you talk a little bit about your backstory? How did you get involved in this line of work?
Sharon Eucce: Well, actually, I have a degree in printing. I have a degree in graphic communication from Cal Poly here in San Luis Obispo, California. And this became just sort of this natural evolution. I had a 20-year career in paper serving designers and brands, helping them choose paper for their products. And then, I ended up in packaging in 2007 when the paper business condensed. That’s the rise of email and other marketing communications became digital instead of printed.
Sharon Eucce: And I kind of stumbled into it. I was going to be laid off. But one of the clients I had been calling on said, “Hey, we like you.” This was a box maker, and they said, “Hey, why don’t you come work for us and sell packaging?” And so, I totally fell into it. I mean, you say you fall into something, but everything that you’ve done leading up to that point has got you there.
Sharon Eucce: And I really didn’t know that much. I’d always worked in maybe two dimensions, sheet sizes of paper. And now, I’m going to go into boxes, which is three dimensional, and I had a moment of panic where I was like, “Oh, my gosh. I’m just going to be another box schlepper where I’m trying to compete with people for a penny difference.” And a friend of mine said, “Oh, stop it, Sharon. You’ll always be my packaging chick.” And I said, “What did you just say? That’s it. That’s it. That’s the name of my new company.” It was really more of a personal identity crisis that I was having. And I grew my personal brand based on this packaging chick.
Sharon Eucce: Now, I told my parents, I was so excited, I said, “Oh. I got a name for my company.” And they said, “What company?” And I said, “Never mind. Never mind. It’s Packaging Chick.” And there was silence on the other end of the line. My mom said, “Gosh, that’s kind of biker-ish.” And I said, “Okay. Just take off the K, it’ll be Packaging Chic to you and it will always be Packaging Chick to me.”
Sharon Eucce: So, long story, but people started asking me – I was making boxes, just the type that you see on the shelf, the pretty stuff – and they said, “Oh, by the way, can you do tissue? Can you do mailers? Can you do labels?” And I just kept saying, yes, of course I can. And when people say can you do, that means can I help them manufacturer. Because there’s one thing where someone’s designing something, it’s very pretty, it looks great on Instagram. But just having a photo of something, that’s not the same thing as actually producing it in real life. And that is where my strength lies, I understand the technical, but I have an eye for the beauty and the artistic side.
Lee Kantor: Now, can you talk a little bit about during that time, because I think the listeners may not understand what it feels like to have that kind of existential threat to an industry that you went through. Like printing was your life, everything dealt with printing, and then all of a sudden email and stuff comes along and digital comes along, and then the spigot shuts off and it’s scary, and you have to adjust or quit. I mean, the choices are kind of limited in that regard with your career at stake there. Can you talk about maybe some of the emotion as you were going through that big disruption in your industry?
Sharon Eucce: Oh, jeepers. I could talk a long time about that, but I won’t. It became really difficult during that time because it didn’t just, like, happen in 2007, boom, there’s no pretty annual reports anymore or any pretty marketing newsletters or stuff like that. This had been coming along for a while, and luckily the paper company I worked for – actually, for a paper mill – we made beautiful textured colored papers for printing.
Sharon Eucce: And I’m still so very grateful to the team there. One guy, he had – I don’t know – the foresight to say, hey, we need to sell our beautiful papers into the packaging industry, into box making. And like I said, so grateful because I was tapped as the western regional person to go into this luxury packaging division, there were three of us. And that was a year before the buyout, and so I was so excited because I felt like I didn’t have to hear anymore, every time we’d go to events with other paper companies, everyone would be talking about who’s getting laid off, who’s going to buy who, where’s the blah blah blah. And I just felt that was so – what would be the word – really, waste of time. It’s inefficient to talk about what’s going to happen because we don’t know.
Sharon Eucce: And so, really, I didn’t know if I was going to keep my job or not after one year being in the luxury packaging division. We were being bought by another paper company, and I had competed against them for 20 years, so I was thinking, “Oh, my gosh. I could never go work for them.” And then I said, “Oh, Sharon, they probably think you can’t work for them either, so get ready.”
Sharon Eucce: And I thought I was going to be laid off. And at 2007, if you think back to that time, there just was quite a bit of turmoil in general as far as financial markets and that sort of thing. And I said, “Well, hey, I’ll just ride this thing out.” And when the company, Utah PaperBox, said we like you come work for us, I said okay, sure. But I’m the kind of person who doesn’t want to sit still either, so I jumped in right away, and luckily, again, I am so grateful for all the training I got there, and I work with them today still.
Lee Kantor: Now, can we talk a little bit about packaging, the actual business of packaging? Because it’s one of those things that everybody sees every day, but they really maybe don’t understand its impact it can have if done right. Because I think quality packaging and design really can make a difference, and it can separate and differentiate one product from another if it’s done elegantly and it’s done mindfully. Can you talk a little bit about how good packaging can kind of change the game for a business and be a point of differentiation if they invest in it?
Sharon Eucce: I mean, you totally hit the nail on the head. Think of like a wine label, right? A lot of people might just buy a bottle of wine based on the label, that is packaging, maybe the shape of the bottle. And also in cosmetics, when you go into Sephora or Ulta and you see all those products lined up and the color is all exactly right on, they’re all the same color, there’s no color shift or it’s all consistent, that is like working in your brain as a consumer, “Oh, I’m going to have to grab that.” It’s not a trick, but the packaging is the billboard. And, you know, if you’ve got high quality packaging, this is sending the message this brand cares about quality. It’s almost like a handshake. If the packaging feels premium, customers will trust that the product inside will be too.
Sharon Eucce: Now caveat to that is, I’ll buy it once, but if the product isn’t great, then I’m not buying it again. And so, we might get them the one time to pull it off the shelf and buy it. But if the product doesn’t perform, then see ya, we’re not buying that again.
Sharon Eucce: I mean, I have a product where the box looks nice. It’s great, I tried the product. But the inside packaging, so the primary packaging, which is a bottle, the product just dribbles out of it. Even when it’s closed and then I open it, there’s still product all over the place. That’s a packaging problem. My expertise is really in the secondary, which is all the cartons, the folding cartons, the paperboard type boxes. But, you know, there are all these levels of packaging, so the good packaging isn’t just functional, it’s almost emotional.
Lee Kantor: Right. And it has to be congruent, right? Because if the brand is sending one message in the packaging and sending a different message, it’s creating incongruity or friction, and it’s making me not trust the brand.
Sharon Eucce: Absolutely. Oh, my gosh. You’re exactly right. Yes. And sometimes some of these solutions to this are really the simplest. Going back to this one product that drips, maybe you need to go ahead and invest in that better primary packaging bottle because you’re not going to get the second sale or the constant sale.
Lee Kantor: So, what type of clients approach you? You mentioned kind of perfumes and things like that, or cosmetics I would imagine is another one. Do you have kind of a sweet spot in terms of expertise?
Sharon Eucce: Well, it turns out when I first started, I got my first big break in what we call the beauty industry. And I dove deep in there where I was a primary supplier for one large beauty brand, and that was just awesome. It was one of those things where the people that worked there, we connected. They wanted the type of expertise that I personally had, which is this cross between artistic vision and technical.
Lee Kantor: And can get it out the door and be functional. It has to be beautiful but functional.
Sharon Eucce: Yeah, yeah. So, beauty had always been my centerpiece. But I always felt like what the beauty industry does also translates to fine chocolate, wine and spirits, specialty foods. So, you see where I’m going? It’s all the pretty stuff. That’s what I like to do.
Lee Kantor: So, are you at the point where they’re finding you now and they’re seeking you out? Or do you have to kind of look for work in those spaces and let them know what you’ve done and what you can do for them?
Sharon Eucce: All these years it has been referral only. And if I subscribe to any hot tips on how to get more clients, you can’t survive on referrals all the time, I suppose. So, I’ve joined a variety of groups, of industry specific groups so that I’m just there as an expert. And from there people say, “I like you. Let’s work together. Here’s our project.”
Sharon Eucce: And that’s been really effective, too, because then when I go to some of these events, like the fancy food show for specialty foods or Cosmoprof for the beauty industry, I get to see and understand what my client’s troubles are, or what they’re looking for, and how they speak. You know, everyone has their own language in each of these industries. And I found that that’s been super helpful because I really want to be seen as part of their team, not just another – you know what I said – box schlepper.
Lee Kantor: Now, is it something that because you work with kind of diverse industries and niches that you can take a best practice of this worked great in beauty, maybe it’ll translate into chocolate if we do a little tweak here and there.
Sharon Eucce: Absolutely. Because most people will come to me, and maybe they’re in the beauty space, and then they’ll give me a list of brands that are also in their same space that they like or want to – I’m going to say – “copy.” You don’t have to do that. I do get inspired and pass that inspiration on between those industries, depending on what the client is looking for. I have a high-end candle company, and in my mind I’m remembering other jobs that I’ve done for people in other industries to see maybe that structure would be pretty cool right now for the candle company, even though it came from chocolate.
Lee Kantor: Right, because you can connect the dots. They don’t know. You have so much experience in each of these niches that you can borrow from, and maybe kind of borrow a couple different elements from different ones, and put them together in a new way for them.
Sharon Eucce: Yeah, totally. And, also, they may be so inwardly focused, I guess, or in their own industry focused that they don’t know.
Lee Kantor: Now, you mentioned the importance of joining different communities and being seen in different communities, why was it important for you to become part of the WBEC-West community?
Sharon Eucce: Well, I’ve always been a woman-owned business. It’s just me. And it’s funny because at one point I thought, “Come on, Sharon, step it up. Here’s who you are and you need to own this. And oh, by the way, maybe you can meet some other people that you can really help, and they’ll be women business owners, we’ll have this common denominator, the passionate common denominator.” And that’s why I started and decided to get certified. And I’ve been to a couple of the national conferences and some local regional events, and it is just this comfort thing of like, oh, you’re running a business too. And so, I’m helping them, but they’re also helping me because you got to have community.
Lee Kantor: Now, can you share a story maybe of one of the clients you work with? You don’t have to name who they were, but maybe share how they came to you with a challenge and how you were able to help them get to a new level because of your expertise.
Sharon Eucce: Let’s see. I think I’ll go back to the candle company I was just mentioning. And honestly, gosh, they’ve been my client for maybe five years. And that’s the funny part, is, I do have a lot of very long term clients and that relationship building is important to me. But this client said, “You know what? We’re just sick of it. We have this designer and they keep nickel and diming us for everything. And we want someone who can actually do the design work and get the boxes produced.”
Sharon Eucce: So, that is perfect for me. So, this particular client, she’s very creative. She doesn’t have time to physically do the production artwork. She just says, “Here’s the new color. I want you to do this box like this. I’ll design it, put it into production art, and then I’ll also take it all the way through to production.” That’s one of my favorite clients, because I do get to use so much more creativity and they love doing crazy things, foil stamping and embossing, and challenging things.
Lee Kantor: So, before we wrap, is there any advice for brands that are trying to stand out on the shelf? Because that’s the last mile, right? This is the time they’re making a buying decision, obviously, and they’re going to grab something, one thing or another, and it’s kind of a zero sum game. They’re either picking your brand or they’re not. So, any advice for those brands who want to stand out on a shelf?
Sharon Eucce: It often depends on your industry and what shelves you’re on, because it’s so crowded, really. Packaging typically has to pop, as they say, to get noticed. So, that might mean bold colors or I mentioned foil stamping before, but how about a unique shape that’s different from the competition? I think of all those perfume bottles that have different shapes. And, you know, it comes back to knowing your audience, because some people might love minimalism while others are drawn to natural earthy looks, or others they want the disco version.
Sharon Eucce: So, I think that knowing the customer is really all part of the path. And when the packaging aligns with what that brand stands for, the customers pick up on it and it builds trust over time, like we said.
Lee Kantor: Now, if somebody wants to learn more about Packaging Chic, is there a website? Is there a best way to connect?
Sharon Eucce: Yes. Actually, the website is just packagingchic.com, and that’s packaging-C-H-I-C-.com. And I’m also on LinkedIn. Those are probably the best way. I’m on Instagram too. That’s pretty fun, that’s more of my visual playground over there on Instagram.
Lee Kantor: Well, Sharon, thank you so much for sharing your story today. You’re doing such important work and we appreciate you.
Sharon Eucce: Lee, thank you. Thank you so very much.
Lee Kantor: All right. This is Lee Kantor, we’ll see you all next time on Women In Motion.
BRX Pro Tip: Map Your Buyers Journey

BRX Pro Tip: Map Your Buyers Journey
Stone Payton : Welcome back to Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, let’s chat a little bit about this thing I read a lot about it or I read some about it, the buyer’s journey.
Lee Kantor: Yeah. Every one of your clients came to you in some manner. And I think it’s important to kind of understand what that path looks like so you can optimize each step along the way. One way to do this is to analyze kind of the typical steps a customer takes from the initial awareness of who you are, what you do, what you sell to the ultimate, you know, of the writing of the check and buying what it is you’re selling.
Lee Kantor: So you got to understand all the different stages. Some of the stages people talk about are discovery, research, comparison, decision, and then after they’ve decided the post-purchase, have they made the right decision. So understanding the key touchpoints along this journey can help you optimize your marketing and your sales, effort along the way. If you got a hole in your swing, you can kind of fix it. If you’re noticing that people are dropping off at certain points in the journey, you can fix it.
Lee Kantor: A great way to do this is to interview some of your existing clients to understand how they got to you. What was their process in getting to you? How did they become aware of you? You know, who were they talking to when they were deciding whether it’s your service or someone else’s? What was the thing that put them over the hump to purchase from you? And then once they purchase from you, how happy were they with the service you were delivering?
Lee Kantor: So the more you understand all these touchpoints along the buyer’s journey, the better you can serve your existing clients and get new ones.
From Stage to Psychology: How Creativity Can Transform Parenting Practices

On today’s Women in Motion, Lee Kantor interviews Dr. Julie Robinson, founder of Undercover Productions. Dr. Robinson shares her journey from performing arts to psychology, emphasizing the importance of mental health. She discusses her book on the negative impacts of physical discipline on children and offers practical advice for managing stress and anxiety through techniques like reframing thoughts and deep breathing. The episode highlights the intersection of creativity, mental health, and personal development, encouraging listeners to adopt positive, non-physical methods of discipline and stress management.
Dr. Julie Robinson, President and Founder of Undercover Productions, is celebrating the 26th year of the business and the exciting growth the company is experiencing in it’s offerings in the Wellness space.
Julie completed her doctorate in Psychology in 2024 and is also a licensed marriage and family therapist, and with her master of Education degree focused on Positive Psychology, she has created Wellness options that go beyond what anyone is offering now which can genuinely and positively affect the attendees.
Not just at the event, but in substantial ways that will positively affect how they think about something that could have been holding them back, in a new way. 
Dr. Robinson has authored her first book titled, Parent’s Please! Stop Spanking Your Children, Physical Discipline Isn’t the Best Way which is scheduled for release before Thanksgiving.
Connect with Julie on LinkedIn.
Music Provided by M PATH MUSIC
This transcript is machine transcribed by Sonix
TRANSCRIPT
Intro: Broadcasting live from the Business RadioX studios, it’s time for Women In Motion. Brought to you by WBEC-West. Join forces. Succeed together. Now, here’s your host.
Lee Kantor: Lee Kantor here. Another episode of Women In Motion. And this is going to be a good one. But before we get started, it’s important to recognize our sponsor, WBEC-West. Without them, we couldn’t be sharing these important stories.
Lee Kantor: Today on Women In Motion, we have Dr. Julie Robinson with Undercover Productions. Welcome.
Dr. Julie Robinson: Hey. Good morning. Thank you so much for having me. I’m happy to be here.
Lee Kantor: I am excited to learn what you’re up to. You have your fingers in a lot of pots, and I’m excited to get an understanding of all of them. But let’s start with Undercover Productions. How are you serving folks over there?
Dr. Julie Robinson: Undercover Productions is my baby. This is my 26th year in business with this company, and I started it because I was a performer in shows. I was a Marilyn Monroe performer in a show, and the event producer was a woman, and she was in the corner crying. Things were not working out, and I noticed a gap that there was a need for someone who understands the performing side as well as the production side. So, Undercover Productions was born out of that.
Lee Kantor: So, what’s the backstory to getting even involved in that level of performing? I mean, that’s not just somebody who’s dabbling. You have to be pretty good to be doing what you were doing.
Dr. Julie Robinson: Oh, thank you. Yes. Before that – actually, I’ll start. When I was 18, I got my first job performing in Las Vegas, and I was dancing and singing at the Union Plaza Hotel downtown when it was called the Union Plaza with Lou Merrick’s Rainbow Express. So, I was singing and dancing at 18, and then I went to my next show with Sammy Davis Junior and Jerry Lewis at Bally’s, and I was a tap dancer in that show. And that show led to other connections that led me to Legends in Concert, where I was a singer and dancer, and also began the Marilyn Monroe impersonation work.
Dr. Julie Robinson: And after that, I danced in the show for years. I danced in Splash at the Riviera Hotel that is no longer there, and I danced in many shows around town, and that is when I made my transition to starting Undercover Productions, when I got pregnant with my first child and was no longer performing, and then started performing as Marilyn. And that’s when I discovered this need for an event producer who’s actually walked the walk, knows what mic you need, knows when you need to show up in your costume and when you don’t so that you don’t waste the professional’s time. I try to treat the professionals as I would want to be treated and it’s worked out very well.
Lee Kantor: Now, do you find that that’s kind of an unusual path that most performers kind of wear that performer hat and they don’t really get into the side of the production side, and that’s almost like a different brain, your portion of your brain you’re using to do that side of things?
Dr. Julie Robinson: Yes, I agree. And it’s interesting because I have a creative brain in that I feel like I have a choreographer’s brain. I love choreography, that’s one aspect of what I do that I love, and it’s kind of the way I feel like I look at the world, is I’ll look at a situation, I’ll look at a business now or a, you know, a client and see what needs to be accomplished and the best way to orchestrate that, to choreograph the event, to choreograph the pieces of it and then pulling all those pieces together is what I really love. So that’s kind of how the performing side turned into the creative business side.
Dr. Julie Robinson: And again, like you say, these are all kinds of different channels in thinking and skill sets because then on top of it, you need to know how to do business. And that’s something I did not know how to do at all. I was creative and was doing my thing and learned the hard way in some instances. And that is truly where WBEC-West stepped in in my professional life because one of my clients suggested I find out about them, and that provided the component that I was missing. It was how to do business with these corporations. How should I communicate? How often should I communicate? What should that communication look like? You know, what’s the process of building these relationships? It was a whole nother area that helped me in my own business, you know, in addition to helping me meet other corporations I could work with.
Lee Kantor: Now, what lights you up the most? Is it kind of on the stage with the adulation of the audience and the energy of fans cheering? Or is it the hey, we just did that killer production and high fives all around, we really made a lot of people happy?
Dr. Julie Robinson: Yes. The second. I mean, who doesn’t love a little adulation here and there, but definitely the second when a team comes together and we’re all standing there, which happened recently because I produced the entertainment for the WBEC-West Convention this past September in Las Vegas, at Lake Las Vegas.
Dr. Julie Robinson: And when you see the audience standing up and clapping and thrilled with what’s going on and feeling it, that is truly the moment that our group effort, the vision that we had, the steps that we took, the months of preparation and then on-site when anything can happen, I love actually, that’s the part that I guess lights me up too, is that I like being able to solve problems in the moment.
Dr. Julie Robinson: So, the last-minute nature of it and needing to fix this and make this work and then seeing it all come together and everyone love it, that truly is the best part.
Lee Kantor: And if it wasn’t enough that you were building a successful performing and production business in your free time, you decided to get a doctorate in psychology. Like, what was the kind of thinking there?
Dr. Julie Robinson: Yeah, it doesn’t hurt anybody to do that. But, well, the path to that was, as my company was doing well in the middle of that process and thriving, I did have more time to focus on other things, and I decided to focus on continuing my education. I had not finished my bachelor’s degree at that point, in 2012 when I started.
Dr. Julie Robinson: So, due to online learning, which I’m so grateful for, I was able to finish my bachelor’s degree. And then once I finished that, I realized I love online learning. I’m kind of geeky in that way that I like posting and then seeing people’s responses and engaging and learning information. So, I went on and got my first master’s degree in counseling psychology from the University of Missouri.
Dr. Julie Robinson: I love that program. It was a focus on positive psychology, and that really lit me up that, hey, I could actually work in this field and focus in a positive way and not just on the disease model of psychology but on the positive side, the other spectrum. How can we thrive? How can we individually and help others thrive? So that was very exciting.
Dr. Julie Robinson: So, once I finished that program and realized I couldn’t really do anything with it as far as working, I went and I got my master’s in marriage and family therapy from Touro University Worldwide online, and loved that program. Actually, for a year while I was running undercover, I was doing an in-person practicum, which is seeing clients unpaid, learning the ropes before you can actually get licensed.
Dr. Julie Robinson: So, I do like the variety in life, so it didn’t seem like too much. I kind of enjoy it, that part of my brain when I’m over undercover and planning events and I’m coordinating and solving last-minute problems, and then I’m at school, and then I’m actually seeing people in therapy, which was very exciting to be such a personal part of someone’s journey.
Dr. Julie Robinson: And then after I finished and got licensed, I went right on and went into my doctorate in human and organizational psychology. And I just finished my dissertation this May with a focus on explanatory style, which very briefly is just the power that we have as human beings is how we’re explaining what’s happening at any moment. And so when you seize upon that moment and become fully conscious of that moment, you have extraordinary power to create what you want in your life.
Dr. Julie Robinson: So with that program, I’ve actually continued my learning. I’m in another master’s program now in forensic psychology, which I’m really enjoying. It’s fascinating. It’s bringing to life another aspect of psychology that I hadn’t focused on before. So I’m loving that.
Lee Kantor: Now, can you share with the listener, maybe some of your, maybe some advice or some key learnings or low-hanging fruit for an individual who maybe hasn’t gone through therapy, but some nuggets that you’ve learned from going through so much education in psychology and especially positive psychology, which I think is so important? Some advice or some nuggets that can help somebody who maybe is stressed out or is dealing with something that they don’t even know how to process themselves, but maybe something that you can share that can help them get through a tough time.
Dr. Julie Robinson: For sure, and I appreciate that because everybody’s going through a tough time one day or another. So we all are going through our struggles. And what I just spoke about, the explanatory style, that is an easy way to change how you’re feeling at any moment because it’s the explanation you provide of what’s happening that then provides how you feel about it.
Dr. Julie Robinson: So if you’re explaining, let’s say, from a business owner’s perspective, I haven’t received that payment, I have people to pay. What am I going to do? Right? That’s a real-life situation. And you can’t just produce money if you don’t have it. So how can you ease the stress on your body in that moment? And that is to use reframing, which is a cognitive behavioral therapy strategy and ties into the explanatory style. You’re going to reframe how you’re explaining what’s happening.
Dr. Julie Robinson: So, for example, you could say, “This always happens to me. Checks are always late. I’m always in this situation.” That’s very pessimistic. And that is not going to help you feel better. That’s going to lead to anxiety and depression symptoms. Instead, if you reframe it, “I know I’m waiting a long time, but it is on the way. I have taken all the steps that I can to check and make sure it’s on its way.”
Dr. Julie Robinson: So any further focus or worry on this is not going to be helpful. So reframing that that you’ve done everything you can is then going to leave you in a more positive emotional state. You’re not going to be as stressed because you reminded your brain that you’ve taken action, and you’ve done everything you can in the moment, which will then help you to have more space and energy for conscious thought about other things.
Dr. Julie Robinson: And one other tool for decreasing anxiety, it sounds so simplistic, but deep breathing. There are all kinds of breathing strategies. Infinity breathing, where you visualize the infinity symbol to stretch out and elongate your breaths. But we as a culture breathe very shallowly. When you see your chest rising up and down, you’re breathing too shallowly. We should be breathing from our diaphragm, which, if you lay on the ground and breathe, you can see rising up.
Dr. Julie Robinson: So consciously breathing in and out through your diaphragm, in your nose, and out through your mouth multiple times per, you know, throughout the day will genuinely reduce the level of anxiety and stress you are feeling. Biologically, it changes you chemically, breathing in and out. The oxygen circulates and you genuinely do feel more relaxed. So it’s such a simple thing that you can do easily at any time.
Lee Kantor: Well, thank you for sharing that. And that breathing is so obvious in that you’re doing it without thinking every day. And I think you bring up a great point just by thinking about it a little bit and breathing deeper, you could make a big change in your physiology like it’s science. It’s not – this isn’t some woo woo thing. This is just a fact.
Dr. Julie Robinson: Exactly. No. Exactly.
Lee Kantor: It’s involuntary. But it’s very – I mean, you’re doing it whether you’re mindful or not. So you might as well be mindful.
Dr. Julie Robinson: Exactly. No. Exactly. Because when you’re not mindful, that’s when your emotions can take over and then you can become completely dysregulated, say something you don’t want to say, do something you don’t want to do. And the way I’ve weaved all of this together with Undercover, I’m excited about is because, you know, in addition, we offer special event planning. We can create the event of your dreams. Anything you can imagine. We have all types of talent. Of course, Elvis singers, dancers, and again, I’m a choreographer. So any kind of custom show, Cirque performers, any type of talent you can imagine, and the production to go along with it, we do all of that.
Dr. Julie Robinson: And then we also do model hospitality services. So everything to do with your convention coming into town, your – the setup, the event registration staff, directional staff. Any type of talent you need to run your convention, we also do that, and then business and individual development, which is where these skills I’ve learned as a therapist and with my degree in psychology, is to help people thrive. So that can be done in lots of ways.
Dr. Julie Robinson: And the most common problem is how we’re thinking. So I can help people adjust how they’re thinking and looking at situations to then see opportunities where they didn’t see them before, to take their own career, their own life, their dreams, their business to new levels. And when your employees are thriving and feel focused on and feel cared for, the entire business will do better.
Lee Kantor: And if that wasn’t enough, you’ve also found somehow the time to author your first book. Can you talk a little bit about that?
Dr. Julie Robinson: Yes. Thank you so much. I’m very excited about that. And it’s called Parents, Please! Stop Spanking Your Children. And it comes from the lens of living as a therapist and hearing these stories of adults who live with the aftereffects of spanking. It, again, can seem insignificant. “Oh, yeah, I was spanked, but I wasn’t beaten,” people will say. And then they’ll experience anxiety, hypervigilance, people-pleasing tendencies, negative self-talk. Those are all aftereffects of being spanked, physical discipline.
Dr. Julie Robinson: So with this book, I have created a five-step process, which is to help people stop automatic reactions, so not only can it help them not spank. Anybody can use it. Business – anybody to stop an automatic reaction, which our emotions can get in the way and cause us, again, to say something we don’t intend and then cause a bigger problem.
Dr. Julie Robinson: So quickly, the five-step process is to, first, pause. And this sounds simple, but that is your job. And people will say, “Oh, it’s just an automatic reaction, I can’t stop.” Well, nobody else can stop you either. That is your job to become conscious in the moment. I don’t care if a truck runs over your foot. You do not have to respond. You can choose how you react, so your power is in consciously pausing.
Dr. Julie Robinson: Then, breathing. As we just discussed the power of breathing and decreasing your physiological state, so you can have a different reaction. So pause, breathe.
Dr. Julie Robinson: Then, ask yourself, what is actually going on here? So, to help you now reframe the situation, you’re going to say, “Is this a big threat? Do I need to react in this manner? What’s actually happening?”
Dr. Julie Robinson: And then, listen. Listen to yourself. Listen to the situation, the cues from the environment.
Dr. Julie Robinson: And then, reframe. That’s the fifth step, to reframe. Find a different explanation of what’s happening so that it’s not so upsetting. Yes, a truck just ran over my foot, but I was crunching up my toes and it didn’t hurt me.
Dr. Julie Robinson: So, the book is there to help people stop their automatic reactions, and specifically with not spanking, because it breaks my heart to see people dealing with these effects. And parents don’t even really want to do it. It’s – they’re tired, which we can all understand. They’re overworked and their kid isn’t listening, so they just instinctively reach out and swat them or hit them. And that’s not helping anyone.
Dr. Julie Robinson: So I think if we could just stop this one practice and with people stopping their automatic reactions, it will help their lives in general, definitely in big ways.
Lee Kantor: Yeah, a lot of times they just don’t have the tools. They think this is the way to do this, and they don’t even know of an alternative.
Dr. Julie Robinson: Exactly. Because we all grew up with it. It was normalized. And even with comedy routines on TV, you know, “I brought you into this world. I’ll take you out,” or, “I’ll knock you into next week.” It’s made funny and that has been twisted, that the parent, that discipline equals hitting when discipline actually means to teach, to become disciplined, not to hit. So I think it’s been twisted and we can clarify that and help some people, like you said, who didn’t intend to hurt their kids, to realize the impact and to make a new decision.
Lee Kantor: Right. There is another way.
Dr. Julie Robinson: Definitely yes.
Lee Kantor: So if somebody wants to learn more, have a more substantive conversation with you or somebody on the team, what is the best way to do that?
Dr. Julie Robinson: Yes. You can reach out to me at julie, J-U-L-I-E, @uplv.net. That’s my direct email address and I’m even – I’m happy to give my phone number, (702) 461-8845. I would love to hear from you and talk to you about any of these variety of things that we do, or anything else that’s going on. I’d love to connect with people.
Lee Kantor: And the website for the company is uplv.net?
Dr. Julie Robinson: Yes, it is. Thank you so much for helping me add that in. Yes.
Lee Kantor: Well, thank you so much for sharing your story today. You’re doing such important work and we appreciate you.
Dr. Julie Robinson: Thank you so much, Lee. I appreciate your time and this opportunity to talk with you. And I love WBEC-West, so I’m always happy to be a part of anything that has to do with WBEC-West.
Lee Kantor: All right. This is Lee Kantor. We’ll see you all next time on Women In Motion.















