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BRX Pro Tip: Robert Cialdini ‘s 6 Principles of Persuasion

January 28, 2025 by angishields

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BRX Pro Tip: Robert Cialdini ‘s 6 Principles of Persuasion

Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, our methodology here at the Business RadioX network, tried, proven, we’ve been at it a long time, it’s very well baked, it works, it always works, it never doesn’t work, but there’s a great deal more science associated with our approach to helping people in making money. Speak to that a little bit.

Lee Kantor: Sure. A lot of what we’re doing is built upon Robert Cialdini’s Six Principles of Persuasion or his book. I think the first book was called Influence: The Psychology of Persuasion. So, he has done a lot of research. He’s a social psychologist out of Arizona State University. I was reading his stuff in the ’80s when I was in college, and I really took a lot of it to heart. And so, his six overarching principles of persuasion are these. And like you said, we built them into the Business RadioX methodology by design, and that’s what’s enabled us to stick around for as many years as we have and to provide as much value to our clients as we have.

But these principles are – Number one, scarcity: number two, authority: number three, social proof; number four, liking; number five, reciprocation; number six, commitment and consistency. And then, recently he’s added a seventh principle called unity. And he added that because he said that people are inclined to say yes to someone who they consider one of them. And we hit on all six. And now, we hit on all seven of these, kind of, principles. And we have done that on purpose. It is not an accident we’ve gone down this. And when I started this, I went through this list one at a time and seeing if we can check all of these boxes. And that’s what we’ve done. And we’ve just honed this over the years. So, if you want to learn about how we leverage these principles to grow our brand, and how we can help you grow your brand and attract clients coming to you, excited to have conversations with you, connect with us.

 

Trudy Simmons with The Christian View Media

January 27, 2025 by angishields

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Trudy-Simmons-Fearless-FormulaTrudy Simmons is CEO and Executive Producer for The Christian View Media, Inc., a non-profit organization that produces The Christian View television talk show and The Christian View online magazine with a mission of bringing the inspiration and hope of Jesus Christ to the world.

She has a PhD in Clinical Christian Psychology and is a licensed Christian Counselor and Therapist. Trudy is an avid athlete and recently finished in the Ironman World Championship in Kona, Hawaii.

Dr. Trudy is a national speaker at women’s conferences, marriage conferences, and other Christian events. As an ordained minister, licensed pastoral counselor, Ironman triathlete, mom, wife, and award-winning media personality, her life experiences contribute towards an ability to reach diverse audiences and allows her to walk in her kingdom purpose, inspiring others to be Fit for Purpose and live a victorious life.

Connect with Trudy on Facebook and Instagram.

Transcript-iconThis transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Woodstock, Georgia. This is fearless formula with Sharon Cline.

Sharon Cline: Welcome to Fearless Formula on Business RadioX, where we talk about the ups and downs of the business world and offer words of wisdom for business success. I’m your host, Sharon Cline. And today in the studio we have a CEO and executive producer for the Christian View Media, which is also a nonprofit organization that produces the Christian View television talk show. She wears more hats than I can even imagine and looks amazing while she’s doing it. I’m so excited to speak to Trudy Simmons. Welcome to the show.

Trudy Simmons: Hey. Thanks so much for having me. It’s an honor to be here.

Sharon Cline: Well thank you. Funny enough, we were talking about how nice it is to just have radio rather than TV happening at the moment. So it’s like I get to kind of get into your voice. You get You get into mine. I feel like it’s a totally different kind of medium altogether, so it’s much more intimate.

Trudy Simmons: It is intimate, laid back. Right? We don’t have to worry about what our hair looks like. So yeah. Yeah, it’s good about.

Sharon Cline: All that just voice today. Amen. Amen. You’re actually doctor Trudy Simmons. I am. So what is your doctorate in?

Trudy Simmons: Um. I have a doctorate in family marriage counseling. Wow.

Sharon Cline: Yes. Okay, so you also family marriage counseling, but you also have your TV side, and then you also are associated with a, like, a counseling office, right?

Trudy Simmons: I do, so I, I founded the Milton Counseling and Coaching Office or uh, practice a couple of years ago. And we have like a brick and mortar.

Sharon Cline: A real a.

Trudy Simmons: Real place, a real place over in Milton. And I also do that, you know, online as well. But yes. So counseling coaching is part of my, my package. Yes.

Sharon Cline: You have a lot of different ways that you get to impact a lot of different people, which is really exciting.

Trudy Simmons: Absolutely. I tell people a lot of times, like, what’s the difference between counseling and coaching? Well, counseling kind of has to go backwards and kind of go work through the trauma or the abuse. And then when you kind of work through all that, then you go into coaching, which propels you forward. So first you have to go back and then you can move forward.

Sharon Cline: Got you. Actually I’ve been to counseling for many, many years. I never really put that together in my head about how important it is to unpack what’s in your past, and then the coaching to move forward to work around it or get tools to work with it. That’s very interesting.

Trudy Simmons: We tend to stuff things down, kind of like a suitcase or a backpack. We keep pushing and pushing and pushing and then one day you can’t put anything else in and then it just kind of explodes. So when you dive deep and dig in, then you can actually have room to move forward and put new, new things in your backpack.

Sharon Cline: Wow. Well, let’s go back a little bit to to the fact that you are a Georgia native. Which or really Atlanta native. Kind of. Right? Absolutely.

Trudy Simmons: Born and raised in East Cobb. Wow. Yeah. Yeah.

Sharon Cline: Like I was saying, few and far between.

Trudy Simmons: I went to Lassiter High School. I’ve lived in Georgia pretty much my whole life. I went to. I got married at 27, moved to London for two years. Oh, wow. And we lived there. And then we moved back to Atlanta.

Sharon Cline: So how did you get into all of the different things that you’ve that you actually are involved in? First? Counseling. That must have been a passion of yours.

Trudy Simmons: You know, it was because as you I was in counseling a lot of my life, you know, coming from a just a, you know, a dysfunctional background, dysfunctional home, you know, I really was like, oh, Lord, what’s wrong with me? And so I had to dive in deep for me. And I was like, okay, the Lord can take my past and make the mess a masterpiece. I want to go back in and help other people get set free. And so that was that had been my passion for a long time. But before I did that, I owned a women’s fitness center. And the interesting thing was people came in to work out and get fit, but then they would share all the things that were going on in their life. And I was like, okay, Lord, I know how to train their bodies. I need to really figure out how to help them mentally and spiritually, not just physically. And so that’s when the I’m going to go and get my counseling degree came into fruition. You know.

Sharon Cline: It’s funny because there’s something about working your body out. You know, where you’ve got that physical going on that like your body is occupied that way, but your mind and spirit get activated, too? Absolutely. Yeah. So it’s interesting that you kind of provided a safe space for them to be able to share who they were, what they wanted to work out.

Trudy Simmons: Mhm. Yeah. And they’re like, I can’t believe I’m telling you all this. You know like I can, you know, it’s because like you said, when you’re in a safe place and when you’re doing something that you enjoy, then your mind just starts to work and then conversation just starts to flow and it becomes easy and it becomes as long as the place is safe. Yes.

Sharon Cline: So once you decided that you wanted to go into counseling, what was your next step?

Trudy Simmons: So my next step was getting my degree. You had.

Sharon Cline: To sign up for.

Trudy Simmons: Like a schooling. I had to, I had to because I had gone to college and then dropped out of college, gone to college, dropped out of college. And then I had my my, my little boy. And I’m like, okay, I’ve got some more downtime while he’s sleeping. Who has downtime when your child’s sleeping. But you know. So I went back to college full time. When? When he was a year old. Wow.

Sharon Cline: Yeah, that’s a big undertaking. It was. What did you love about it?

Trudy Simmons: I loved the challenge. I do love a good challenge. And so just the challenge of learning and growing. And my husband and I at the time were leading the young marrieds ministry at our church. And I was like, the more I learn, the more I can help. And so it was just just a challenge that I had given myself.

Sharon Cline: I went back to school as an adult, nontraditional student, and I loved it. I loved school. Um, surprisingly, I would have stayed longer, you know, because I really enjoyed it in a lot of ways, um, and appreciated the effort that the professors were providing. Um, but I think about what it must have been like to be in a space of helping people at a church, but also knowing that obviously you have your marriage you can draw from, but also knowing that this is going to be what you what your ministry will be.

Trudy Simmons: Right, right. I mean, it was it was, you know, the Lord has a way of just kind of kind of orchestrating our steps if we listen. And, you know, when he put us into the young married ministry, I was like, oh, this is this is great. Because marriages struggle whether people want to admit it or not. And so when you can get educated on ways to help people, it does, you know, if we can get outside of ourselves and help others, then that actually helps us as well.

Sharon Cline: Is there anything that was really surprising to you, as you were actually in this practice and interacting with married couples? Were there any things that you sort of could see a pattern of that you were surprised about?

Trudy Simmons: You know, I don’t know if I was surprised.

Sharon Cline: But what’s notable, I know.

Trudy Simmons: You know, I think everybody’s hurting. Everybody’s struggling with something. I mean, statistically, they say 95% of the people walk around wearing a mask because they don’t want people to see their true hurt and the things that they’re struggling with, mainly because if you see that I’m hurting, if you see that I’m struggling, then you’re going to reject me. And people don’t want to be rejected. They want to they want people to see the nice little package that they want to, you know, people to perceive, but they but they don’t want to be real out of fear of rejection.

Sharon Cline: And I get that. I’m imagining it’s like a vulnerability. You just don’t want to show people because you could be hurt pretty badly by it.

Trudy Simmons: And the truth is, you know, Sharon, we are not meant to do this journey alone. And if we could find a few trusted people, whether it’s a counselor, a pastor or a friend, just to be honest and open with, that’s when healing really starts, right? If we continue, like I said, stuffing things down, then healing will never take place. Whether it’s in a marriage or a friendship or just in your day to day life, you have have to have those people that you can really feel safe with, feel safe with.

Sharon Cline: Yeah. Do you find that it’s a challenge to get them to open up, or what is it like when you’re meeting a new couple?

Trudy Simmons: You know, at first it’s just like a deer in the headlights. Why am I here? What am I doing? What am I supposed to say? What am I not supposed to say? And is this person sitting across the couch? Is she really real? You know, is she going to be able to help us? So, you know, the first couple of sessions, whether it’s a husband and wife or just, you know, a female or male, you know, it’s just let’s try to get to know each other and make sure that this is a working relationship.

Sharon Cline: What was it like during the pandemic with your practice?

Trudy Simmons: It was, you know, that’s when zoom became so popular and people loved zoom. Um, I think it’s great for the most part. I think sometimes it’s easy to hide behind a screen versus in person. Um, but during the pandemic, people really did get real. And that was that was good to see.

Sharon Cline: This is your full time job. Is that what you do mostly, or is it part time? I’m trying to imagine, like a day what your day would be like.

Trudy Simmons: So it’s part time for me. You know, I’m, I’m I’m a full time mom. I have a 19 year old son who’s very handsome and home from college. Um, and I have a beautiful nine year old little girl. Um, and so. And I have a husband of 27 years. And so that’s my full time job. And so I so I counseling part time. I travel and speak. But, you know, um, my day is full and it’s, it’s it’s fun and it’s exciting and it’s and it’s an adventure. And so one I don’t think any day is, is the same.

Sharon Cline: Will you talk to me a little bit about your speaking and that you are a certified public speaker? What does that mean?

Trudy Simmons: You know, certified. It means I went through the John Maxwell, you know, coaching and speaking certification. So you go to his you go to his, um, what’s it called? His conference. And you learn to speak kind of the John Maxwell way to get certified. I was speaking before I got certified with John Maxwell. Um, but I thought, wow, I’m doing this coaching. I might as well do his speaking, but I’ve traveled all over and just spoke to women’s events. Um, a couple years ago, I went to, um, speak just at a whole a men’s event, which was really cool, you know? So the Lord opens doors wherever he wants, you know, just for me to go and speak. And the topics vary from marriage to healing to deliverance to, um, to vision boards to, you know, whatever, whatever the Lord is leading me to, you know?

Sharon Cline: Was it intimidating being, you know, this woman in front of all of these men?

Trudy Simmons: You know, it was so fun. I was wondering.

Sharon Cline: If it even is a factor to think about. Do you know what I mean? I don’t know.

Trudy Simmons: I mean, you think about it. I’m the only woman. And actually, it was for the police department, um, chaplains for the police department. And, um, and at first I was like, wow, I’m the only woman in the room. But then I was like, men are so different than women, you know? And they’re they’re they’re can I say this? They’re they’re non-drama. And so it was really it was really fun. And they were really engaging and encouraging. And it was fun. It was fun. It was different, but fun.

Sharon Cline: How did you become a speaker?

Trudy Simmons: So this is a funny story because I’m a very much an introvert by nature. And I started teaching aerobics, um, years and years ago. And someone asked me like, why? Why don’t you start being a speaker? You have a lot to share. And I was like, no, I can’t be in front of people. And they’re like, you’re in front of people every day teaching aerobics. So it started slowly, um, through church, church events and things like that. But yeah.

Sharon Cline: So do you remember your very first speaking event?

Trudy Simmons: I do, so, um, well, my very first speaking event was when I was in sixth grade, and I spoke about potatoes.

Sharon Cline: All the way back.

Trudy Simmons: Then. Do you remember when you had to get up in middle school and give a presentation? Yeah, that was my very first one. I was like, I was so not good at that. But then years later, I was 23. My very first professional speaking was, um, I was speaking at a wellness retreat and all about health, wellness, mental, you know, physical, spiritual. And that was beautiful.

Sharon Cline: Did it unlock something in you that you thought, this is this is how I know I can help people this way?

Trudy Simmons: It did, it did. I left the stage thinking, Lord, I know I can help more than one person at a time by speaking, you know, counseling. You help one on one, maybe one on two speaking. You can help, you know, up to hundreds. How many are in the, you know, the room. So yeah.

Sharon Cline: Do you travel around and do speaking events or are you local?

Trudy Simmons: I do travel, I’m local as much as I can, but next month I’m going to, um, I’m going to Jamaica. I know I’m excited going to Jamaica to speak for two days, and then I’m. I’ll be going to Myrtle Beach to speak for two days.

Sharon Cline: Wow. That’s amazing. Yeah. And then so you also have the whole television side of you. So how did that come about?

Trudy Simmons: So years ago, I had a show called Everyday Living with Doctor Trudy. And I loved it, loved it, loved it. Um, but I needed to put it down because there were things in my life that I needed to focus on more. So I put it down, and then I get a phone call about a year later and asking if I would come back and be part of this show called The Christian View. And I was like, oh, that sounds really good. So eight years ago I started on the Christian view, and then a year later I took over and became the the producer and the host of The Christian View.

Sharon Cline: What is it like to be in that space, like the impact that you’re having, obviously, to whoever can watch, but also being able to help so many people in a different medium.

Trudy Simmons: It’s, you know, it’s it’s again, it’s an interesting feeling. You know, I never thought that I would be on TV. That’s just, you know, coming, you know, being an introvert and all that. It was like, you’re going to do what you’re going to be. Do what? Um, but it was just taping day was just amazing. I mean, we we studied the topic and then we presented it to, you know, whoever was listening and watching it and getting the feedback of, wow, that episode really changed my life. Or that episode really challenged me to think differently. It’s just a it’s just an amazing feeling of, wow, Lord, I can’t believe you’re entrusting me with this type of platform. So it was just a feeling of, wow, I’m humbled. I’m grateful, and I’m thankful.

Sharon Cline: I love that you kind of embrace these opportunities. They just come to you and you were like, okay, There are a lot of people that don’t do that. You know, there’s there’s an intimidation factor. There’s fear, you know. Well, I don’t really know that I have anything to offer. I can only imagine what people think. But what do you think it is that’s about you? That you are not letting fear make decisions for you?

Trudy Simmons: Um, you know, I think for me, for years, Sharon, I let fear run my life. I mean, for years. And then one day, I think I just had a come to Jesus meeting. I was like, I’m not getting any younger. And if God wants to use me and open these doors, then who am I to say no? And you know, Joyce Meyer always used to say, just do it. Afraid. Do it afraid. So I just started doing things. Afraid. Some of it turned out really ugly and bad. And then some of it turned out really good. And I was like, wow, Lord, if you can do that, then continue doing it. And for the doors that you open, I’m going to say yes and walk in. And if you walk in with me, it’s going to be beautiful no matter how bad I mess up. Because it’s not about me. It’s it’s about him and about what he wants and how he wants to use each and every one of us. You know, it’s easy to get complacent and stay stuck. But we’re not supposed to. God didn’t create us to stay stuck. He created us to fly.

Sharon Cline: But, you know, so many people have this. I don’t know exactly what I’m doing. I don’t like the controlling of the outcome is what drives them right, you know? And if they can’t, they won’t do it. Like, what you’re talking about is just like a faith of knowing that if if your intention is for good and you know you’re doing what you think you should, then the outcome will be whatever it’s supposed to be.

Trudy Simmons: That’s right. I mean, we’re not responsible honestly for the outcome. We’re responsible to be obedient and to take the next step that he’s given us. And the outcome truly is up to the Lord how he wants the outcome to be, you know, have have all my outcomes been great? No. Have I left the stage feeling, wow, I hope no one sees that. Yes, but but those times encourage us to to just do better and to look inside of ourselves and say, okay, I might have messed up there. How can I how can I move forward?

Sharon Cline: It’s true. Because like the notion of fear does really make you make you feel like it is a bit of a of a bondage. But if you if you are talking about breaking free from some of the patterns that you’ve had, you’re being an example of that is so inspiring. I mean, you must hear how you impact people.

Trudy Simmons: You know, I do hear a lot, but sometimes I don’t like sometimes I don’t hear anything. I’m like, okay, Lord, am I making a difference? But here’s the funny story. So I’m a really I’m afraid of heights. Like I heights are just not my thing. And so my son is an adventurous. And so he wanted to go and on the longest, highest, fastest zip line in North America. So we go for his spring break. We go to Canada, to Whistler, to the Sasquatch. It’s it’s 800ft high, a mile across, and you go like 90 miles an hour. So I’m driving up on this, the bus with him, and I’m so scared. And I’m like, Lord, I really don’t want to do this. And so we get to the top and I’m shaking, and this lady comes over to me. She goes, the Lord told me I me I need to pray for you because you’re you’re scared. And I looked at her. I was like, absolutely. I need all the prayer I can get. So she prays for me and she goes, we’re going to do this together. So there’s two platforms. So we both go up and she goes on the count of three.

Trudy Simmons: On the count of two, Sharon. She goes and she leaves me. And I’m like, Lord, what do I do? What do I do? So I shimmy myself off this platform and I jump off afraid. And I’m screaming so loud. And I get halfway across. And I really felt like the Lord say, open your eyes. So I opened my eyes. I mean, I am 800 to 900ft above these two, these two mountain tops, and I am flying. And the Lord said, if you kept your eyes closed, you would have missed all this. And it was so beautiful. When I got to the other side, they were cheering and clapping for me because they knew how afraid I was. But the point of the story is, if we do it afraid and we trust God, it’s going to be beautiful no matter what. Like, because he’s just that good. And so opening your eyes and doing it. Afraid and seeing what he wants us to see is is so important because so often we do miss it. We do miss it out of fear. And he doesn’t want that for us.

Sharon Cline: When you’re speaking to your married couples who are in counseling, do you find that fear is actually what drives them as well?

Trudy Simmons: A lot? Yes. I mean, they’re fearful of failure. They’re, you know, people are fearful of I’m not going to be loved. I’m not going to be enough. I’m not going to be what they expected me to be. Um, but a lot of times, too, there’s a lot of selfishness in there. Really. You know, I’m. I want what I want, and if you can’t, you know, meet my needs, then, you know. So that’s another that’s another issue. But marriage isn’t to make us. Marriage is to make us holy. Right. Not happy. And so we’ve got to get past the the, um, self. What’s the word?

Sharon Cline: Interest. Maybe self.

Trudy Simmons: Interest. Self interest. Self focus. And really look into the heart of the other person.

Sharon Cline: In. Do you think that that notion that marriage is not meant to make us happy? Do you think that that’s like the main theme of why marriages are not working or seemingly not working well?

Trudy Simmons: I think it has a lot to do with it because we want our needs met. And if you’re not going to meet it, I’ll find someone who will. Right. And so that’s that’s a huge thing. I mean, 85% of marriages end in divorce, and the.

Sharon Cline: 85.

Trudy Simmons: 85% of marriages end in divorce for the first. And I think it’s 90% of marriages who marry again end in divorce. And so it’s you’re looking for someone to meet your needs when not anybody. They can’t meet your needs. Only Christ can meet your need. And so if you’re looking for an outside source, I mean, it’s great to have that spouse. I mean, I’ve been married 27 years and we have a great marriage, but it hasn’t always been that way. You know, a marriage takes work, marriage takes dying to self. And, you know, being willing to humble yourself to help the other person.

Sharon Cline: Oh, when I got married all those all those years ago, I was married for 20 years. I don’t even believe that I understood the concept of what love really is, or the point of marriage really is at all. I felt like I was just so young, and I don’t know that I would have understood what you were talking about then. And I kind of, I don’t know, I’m imagining I still would have gotten married if someone was telling me, oh, it’s to make you holy. I’d be like, got it? Sure, we’ll do that and still get married. But now I can see it as, you know, a more mature person, I would hope. But gosh, how do you get someone who’s young to really even understand what that means?

Trudy Simmons: I think that’s really hard. I mean, people say, you know, marriage is 5050 and I always go back and say, no, marriage is 101 hundred. You give your 100% best, they’ll give their 100% best, and then you give the rest to God. So I’m working with a young couple right now who very much are both into themselves, very much selfish. And they have a young a young child in there. And I’m like, you’ve got to for the child. You’ve got to be the best version of you that you can be. And that means dying to your own needs because you have a child now. And so looking inside yourself, you know, what about what’s that movie? Um, Jerry Maguire, when she looks at him and says, you complete me? And I’m like, no, no, no, we have it wrong because no other person can complete you. You have to be complete in yourself and who you are in Christ, because if you’re not, you go into a marriage again trying to get something that the other person truly can’t give you. And that is your self-worth, your self-love, your self acceptance. And you can’t get that from somebody else. You have to get it from your relationship with God and who he says he is. You are in him.

Sharon Cline: I always think about the fact that we’re all evolving all the time, and who I was 20 years ago is not who I am right now. Absolutely. So there’s this question about someone like, imagine myself being married and the person I’m married to is evolving as well, but doesn’t evolve with me, you know? What do you do?

Trudy Simmons: Well, I tell people, so there was another movie out, another movie called, um, Fireproof. Have you seen that I have not. Okay, well, it’s really good, but one of the things that he says in that movie, which I think is so true. When you’re married, you should always be getting a PhD in your spouse, which means you should always be studying your spouse. Because we are evolving. And what I liked when I was 27, I don’t like anymore. And so same with my husband. And so we’ve got to be studying each other and engaging with each other and learning about each other as we grow older together. Because yes, we you have kids or you get you get so busy working and then you lose focus of the love that brought you to that person. So you’ve got to I think date nights are so important. Again, studying your spouse. Okay. So you don’t like strawberry ice cream anymore. Well, what kind of ice cream do you like? You know what I mean. You don’t like meatloaf anymore. Well, what? You know, what do you like now? Because again, like you said, we are always. We’re changing as we grow. And so we’re what we liked when we were 30. We don’t like anymore.

Sharon Cline: Do you find that social media and just the instant gratification that way is a huge factor as well.

Trudy Simmons: Oh yes. I mean, the first thing most people do in the morning is pick up their phone, and it’s the last thing they look at when they go to bed. I mean, we’ve lost communication because we’re so busy scrolling, you know? One person said, okay, when you’re face to face with someone, put your phone down, turn it upside down. Are you that important that you need to be looking at your phone 24 over seven, when you should be looking at the person sitting from you? And we’ve lost that. We’ve lost. We don’t know how to communicate anymore. You know, we’re looking. The grass isn’t greener on the other side. I mean, it just it’s just painted different, you know? And that’s what we’ve got to remember. Is that what we have is good, you know. And, you know, there’s that saying someone else is going to want what you have. So you need to cherish what you have, whether it’s that husband, that wife, the job, whatever someone else is, is wanting that. And you just need to embrace.

Sharon Cline: Have a gratitude.

Trudy Simmons: It’s so important.

Sharon Cline: Is there a particular couple that you felt like you could kind of high five yourself about because like, did you find there’s one couple where you’re just like, oof, that was a good one. I feel like I did a good job here.

Trudy Simmons: You know, years ago, yes. There was this one couple that we they were friends of ours and we loved them, but they were going and we did not counsel them just because they were our friends. But we met with them, you know, just as friends and and the church was saying, you need to divorce. You should have never gotten married. You know, the church was saying that to them. Yes, you should divorce. You should have never gotten married. This is never going to work. And so we had dinner with them one night. We’re like, could you give us six months? Just give us six months and let’s see where we are. And they’re still married today and it’s been 20 something years. They have three kids. And she told me recently, she goes, I’m so glad I listened to you. And if you ever need a reference, let me know. Because because of you, our marriage is still together and so probably them.

Sharon Cline: Yeah, well. How satisfying.

Trudy Simmons: Yeah. It’s nice, it’s nice, it’s nice. Yeah. You know, you want to know that you’re making a difference. Even if it’s just one person’s life.

Sharon Cline: Do you feel like there are other things, other aspects of life that you would like to engage with? Even though I know that you’ve got a lot going on in different ways, but is there something that you sort of feel pulled to do now?

Trudy Simmons: So you’re going to laugh at me, but I. So my dad died of cancer. Um.

Sharon Cline: So sorry.

Trudy Simmons: Me too. Um, when he was one of my very best friends and my biggest cheerleader. Um. June 14th, um, he died, and it was sudden. I was his caregiver. I became his caregiver, um, right away and spent hours with him. Um, anyway, his biggest, um, not his biggest, but one of his heartbeats were the children who had cancer. And he’s like, as soon as I get well, I want to go and minister to these families whose kids have cancer. Um, but he passed away. And so I have decided that I’m going to run 100 miles. I’m going to raise $100,000 for a ministry called Lighthouse Ministry. And they work with families who have either lost children to cancer or who are going through cancer right now. So I’m going to break through. You know I do, Iron Man. I’ve done many Iron Man, um, 16 of them.

Sharon Cline: Wow. Congratulations. Thanks.

Trudy Simmons: Um, but I’ve never run 100 miles, so I want to get out of my comfort zone. I want to do something that I’ve never done. So on June 14th, I’m going to go and run 100 miles on behalf of my dad for this ministry. So that’s that’s my next big out of my comfort zone goal.

Sharon Cline: Oh my goodness. It’s so spiritual.

Trudy Simmons: It’ll be fun. So have you heard of David Goggins? I have, okay. So he was my inspiration. I was out running one day listening to one of his podcasts, and he’s like, you got to get out. You know, whoever, whoever’s listening to this, get out of your comfort zone, do something that you’ve never done. And, um, and, you know, it’s it’s it’s going to be fun because it’s going to get me out of my comfort zone. So.

Sharon Cline: Yeah. How do you train for that?

Trudy Simmons: I don’t know.

Sharon Cline: I love how honest you.

Trudy Simmons: No, no. You know, I, um. Running was my strength in the Iron Man races, and so I am just. I have a plan. I’m just going to, you know, build up my mileage so that I’m at 50 miles a week and then at 70 miles a week, and then, um, just, you know, I really believe, Sharon, that it’s more mental than it is physical. And I already can see myself finishing the 100 miles. And so it’s just like, I would go do it tomorrow, but I know physically my body couldn’t handle it yet. So it’s just a day by day training for me, making sure I’m eating properly, getting enough sleep, making sure I’m stretching like I should be, and getting the, the, um, weight training that I need as well.

Sharon Cline: Are you planning on having, um, the TV aspect of it involved in what you’re doing?

Trudy Simmons: I don’t think so. Really? I don’t think so. Some people have said you need to document it.

Sharon Cline: I was thinking the same.

Trudy Simmons: Do all that and I just, I just don’t, I don’t know. At first I was like, this is just between me and the Lord, and whoever wants to help me raise the money, you know, I’m just going to I’m just going to go out and and do it. And then I started having people well, let me come run. Let me come run with you. I can run five miles with you. I’ll run a mile with you. I’ll do this. I’ll do that. And you should start videoing it. And so I haven’t gotten that far yet. Um, but it has. You know, it may turn into that. I’m just not sure yet.

Sharon Cline: It’s crazy to think that it’s like six months, five, five months away. It is. I’m still in December. I think in my mind I’m like, oh, it’s next year. It’s not almost in February.

Trudy Simmons: I think a lot of people I was telling people the other day, I feel like January is December, because things in things that should happen in January haven’t happened yet. You know what I mean? I feel like we’re still in the end of December, and February will be our new January. Yeah, that’s what I’m believing for right now.

Sharon Cline: So how are you promoting the fundraising aspect of it, or do you have to promote that?

Trudy Simmons: Um, I don’t have to, but if I want to raise the money, I do.

Sharon Cline: Right. What do you have to do?

Trudy Simmons: Well, I have a website that Lighthouse Ministries created for me. So I’ve just been posting it on social media right now. You know, just for, you know, friends to see, you know, I haven’t, you know, hit it hard yet. I’m never good at asking for things like that. So I’m like, okay, Lord, you gave me this vision. Bring in the. Bring in the funds. You know, cause 100% of it goes to this, this ministry. None of it. None of it comes to me. It goes to them. It’s called Miles for Marty because my dad’s name is Marty. And so totally in honor of him for this beautiful organization. I like that.

Sharon Cline: You’re talking about mindset, too, because there’s a lot of manifestation out there right now talking about, like, if you envision yourself completing something or having something. And I think they talk about it like vibrating on the right frequency or something like that, like you actually are matching the goal of what you want. You feel like feel like it’s already yours. Is that the same kind of feeling that you have?

Trudy Simmons: I believe so. I mean, I mean, they I don’t believe in like, name it, claim it kind of things. But I do believe that if your body, if your mind can conceive it, your body can achieve it. You know, it’s it’s speaking things into existence. Kind of like, you know, if we speak negative, then we’re going to get negative results. But if we speak positive, we’re going to get those positive results. And so, you know, I do I do think, you know, if I’m sitting here saying I’m never going to make it across the finish line, I’m never, you know, then I’m not going to make it across my finish line, you know? And I know enough about the mindset. You know, even with racing Ironman, you know, if you get in your head negativity then that’s all you’re going to produce, you know? And most of the time if it’s a quitting mentality, you’re not going to finish. And so it truly is, you know, a warrior’s mindset, a mindset of I can do all things through Christ who strengthens me and renewing your mind on the positives versus the negative, because we have so much negative coming at us, so much. And it’s easy just to just to say, okay, that’s that’s just the way it is. I’m gonna go sit on the couch. But you never get anywhere sitting on the couch.

Sharon Cline: Do you think that there are different aspects, that different people that you can affect in the different ways that you are actually ministering to people all the time with what you’re doing, not only counseling, but like through television and through your speaking, you basically are giving good energy out there to the world. Which which medium is your favorite?

Trudy Simmons: Oh, gosh. Um, that’s a tough question. I do love, um, I do love TV. I do.

Sharon Cline: What do you love about it? Um.

Trudy Simmons: I just love the reach. The reach that you can get. Now, we were talking earlier about being in a podcast room where there’s no cameras, which to me, that’s great, too, because you don’t have to. You can wear your. You can wear your sweats and and all that, but just the reach I love, you know, you can reach so many people through through media, you know, and and that’s that’s my heartbeat. You know, Christ’s desire was that no one should perish, but everyone should have eternal life. And so my desire is that, you know, if people can get set free through something that I say, then I want them set free, you know, because if they’re set free, then they’re going to set someone else free. And then it’s just a ripple effect, a domino effect. You know, I have the ability or the privilege of leaving, leading my dad to Christ, which was one of the greatest honors. And so, um, being able to help get people free is just the most beautiful thing.

Sharon Cline: What is your reach like?

Trudy Simmons: You know, the interesting thing about Christian TV is that we don’t have numbers. They don’t. They don’t give us. They don’t give. There is something called the Nielsen Report where you can go and find the numbers. But, um, but we don’t get numbers. And so I can tell you that the Christian view was on 47 different networks around the world, including Pakistan. Um, we were in London. Where else were we? Um, all over the world. All over the world. We were. Yes.

Sharon Cline: Congratulations. That’s amazing.

Trudy Simmons: It was, it was. It was pretty cool. Yes. And then, you know, with podcasting, you can be you can go into every home if you know people just like your podcast. Right?

Sharon Cline: Right. I think that’s what I like about podcasts in general, is that notion that you can be I can be cleaning my house and listening to something or driving or running or whatever it is. Um, so it does have a different, totally different reach. So what’s next for you? I know you’ve got your running coming up, so what else are you working on? Is there anything else on kind of on the horizon for you?

Trudy Simmons: It’s a great question. So I’m just I’m trying to decide. Yeah. I’m thinking about going back to the doctor Trudy show everyday living with Doctor Trudy. Um, keeping in addition to keeping the Christian view. And I’m just. I think I’m going to do more podcast style, like we were talking about earlier. Um, which I’m excited about. You know, I’m excited about being able to to try something different and see what the Lord does with that.

Sharon Cline: Is there anything that you know now that you wish you knew before you got started with this whole side of your life?

Trudy Simmons: There’s so much, you know, so much. But the one thing that I wish I would have known or done differently was, and this is going to sound so funny, but we to keep an audience of one, we tend to be people pleasers. We tend to we tend to not be our authentic self out of fear of rejection because we want to be liked. And at my age, I’m 55. I’m like, you know, I just want to run with it, you know? I just want to be the best I can and not worry if you’re going to like me or not, because in the end, that doesn’t matter. I mean, I want you to like me, but you know what? You know what I mean? I do. We tend to we tend to not be our true selves because we’re afraid of that rejection and people aren’t going to like us.

Sharon Cline: So if you’re imagining yourself just speaking to one person, then that’s all that you’re trying to kind of interact with in your mind. And it’s not as not as overwhelming the fear of being rejected. Right.

Trudy Simmons: I mean, even the fear of being rejected. Like, it doesn’t it doesn’t have a hold on me anymore, if that makes sense. You know, because I’m going to like you no matter what. And I’m going to honor you no matter what. But I think that what held me back for so long was that fear of rejection. Was that fear of their not going to like me. And now it’s like I’m going to run anyway. I’m going to run my race, you know, regardless, I’m going to love you. Even if you don’t love me back, even if you reject me, I’m still going to accept you. But I am free from the fear of rejection.

Sharon Cline: So, so much of that drives everything. I think even just the notion of social media and manipulating, manipulating yourself into being what you think people want to consume in a certain way.

Trudy Simmons: And here’s the thing if you live by people’s approval, you’re going to die by their criticism because one day they like you and the next day next day they don’t. And so you can’t you can’t live by what other people think of you. You’ve got to be authentic to who God created you to be. And that’s where you keep your audience of one, because he’s not going to leave us nor forsake us, and he’s not going to condemn us nor shame us. You know, but the world, if we’re not fitting into a mold, you know, they don’t know what to do with us. And so they’re either going to criticize us, condemn us, or reject us, and then we live by fear, and then we can’t be all that God created us to be.

Sharon Cline: Who is your ideal sort of audience in terms of counseling, but also in terms of your ministry?

Trudy Simmons: You know, my, I, I was thinking about this the other day because my husband asked me a question and I was like, it’s not. So here’s a funny story to get to that point, but I, um, after my dad died, I was like, I need to go back and serve in the church somehow. So I called the church. I was like, where do you need? I was like, please don’t say the babies. Please don’t say the say the babies.

Sharon Cline: He just didn’t want it. Didn’t want the baby.

Trudy Simmons: I can’t do the babies.

Speaker3: And so I was thinking.

Trudy Simmons: Is it just the babies or what? So my ideal is probably upper high, upper high school to about 55, 60 years old.

Sharon Cline: That’s your sort of sweet spot?

Trudy Simmons: It is.

Sharon Cline: I’m not a babies person either.

Trudy Simmons: I mean, I loved them when they were mine, don’t get me wrong. But, you know, not someone else. I mean, they’re beautiful. They’re cute, but. No.

Sharon Cline: No, I know, and it’s funny, because I was volunteering with, um, hospice at one point, and, um, was this elderly woman not not too far from here that I got to know. I was kind of like her granddaughter. She was my grandmother kind of thing. My brother was like, I can’t work with the elderly. I can do kids all day. And I was like, I can’t do kids all day. I could work with the elderly. So it’s very interesting to me how there are just certain aspects of our personalities that just kind of blend well like that. And I love people who can take care of children because it’s necessary in life. I just don’t have that bend.

Trudy Simmons: But, you know, the elderly, they’re a lost population. Like my heart goes out to them because they not maybe forgotten. They’re a forgotten population that need, you know, love and people to pour into them on a, on a regular basis. So I think that’s beautiful that you are able to do that. Yeah.

Sharon Cline: Well, I was feeling kind of lost at the time. And this is about 4 or 5 years ago, and I missed my grandparents when they passed away. There was just like, I don’t know, something about that unconditional love of a grandparents different from a parent kind of thing. And I thought, well, I wonder if there’s a woman out there who wishes she had someone to love on as a granddaughter. So I had to go through like kind of training and certification, and I did enjoy it, but it was different than what I thought it was going to be. And when she passed away, it was very hard for me, I bet.

Trudy Simmons: I mean, it was because you were selfless and you gave of your time and emotions and energy to someone who needed it.

Sharon Cline: I was grateful for the for the experience, but also got what I needed out of it to kind of ground myself into who I believed I was at the time. I just felt pretty lost. And so it was mutual win win, I think.

Trudy Simmons: Absolutely. And that goes back to, you know, being selfless. And when you’re being selfless, you do get your needs met because it’s not about you. It’s about the other person. And that person can actually pour into you without you even knowing it.

Sharon Cline: Because the motivation isn’t to just get something. Correct. Interesting. I think that notion is missed a lot. It is that people are not that, like you were saying, more more self-centered as opposed to giving is actually an element of receiving.

Trudy Simmons: Absolutely. And the world’s not taught that. It’s taught different. It’s taught to take versus to give. There’s a lot of consumers out there, but there’s not a lot of givers.

Sharon Cline: I wonder which one I am. I’m both.

Trudy Simmons: I mean, I think we can both be both, but I think in your experience you got to experience giving. And as you gave, it was given back to you, which is a beautiful, you know, analogy.

Sharon Cline: Well, I brought my grandparents spirit with me when I would go meet them. This this woman in particular, I would just be like, come on, you know, you’re going to be with me and be my buddies. I still talk to them like they’re around all the time.

Trudy Simmons: I talk to my dad all the time like he’s around. I’m like, okay, dad, here we go. What are we doing today?

Trudy Simmons: I mean, yeah, they’re always going to be with us, I mean, always they’re not. They’re not going anywhere.

Sharon Cline: What do you think that someone is who’s listening now needs to hear in order to kind of embrace life in the same way that you do. I know we touched on having faith. Is there anything else you think?

Trudy Simmons: I mean, I think having faith is huge, but also having faith in yourself and not being afraid just to take the next step, I mean, you, we make goals all day long, and then our goals seem so big that we don’t ever do anything with them. So just taking that one next step, whatever it is and again doing it afraid don’t worry. If you’re going to look stupid, learn to laugh at yourself. You know? You know, because we’re all going to we’re all going to mess up.

Trudy Simmons: Right? So it’s okay to laugh at ourselves. It’s okay to see the big picture, but take one step at a time. I mean, you can’t. I mean, I guess you could eat a cake at, you know, all at once, but it’s going to give you an upset stomach. But one step at a time and just do it afraid because the world’s not going to wait and stop for you. You know, and as I said earlier, you’re not going to get anywhere sitting on the couch. So it’s let’s just take one step at a time and enjoy the ride.

Sharon Cline: I had a guest here on the show who’s a voiceover artist as well, and he said that he has, um, no, zero total days, I think is what the way he says it like no, zero some days where he moves forward just a little bit, even if it’s just rearranging his computer equipment and there still is movement and energy toward the goal.

Trudy Simmons: Absolutely.

Sharon Cline: And I love that because it seems like even something small, even if I research something about voiceovers or whatever I’m interested in, it still is moving energy, right?

Trudy Simmons: And one small step like you think about it. Lace up your shoes, go for, you know, a ten minute walk the next day, go for a 15 minute walk or read a chapter of a book, or just start doing something now. Because I think about me. I mean, again, I’m 55 and I’m like, oh, I could have done so much more if I would have changed my mentality, you know, 20 years ago. But now I’m like, oh, I got to catch up for lost time.

Sharon Cline: So I feel like you’re doing a lot,you know?

Sharon Cline: You have no regrets here.

Trudy Simmons: I’d like to live a life of no regrets, you know, making sure that I’ve. I’ve fulfilled everything that I’ve been asked to fulfill.

Sharon Cline: Well, that’s, like, such a wonderful way to end this conversation is knowing that you don’t have to beat yourself up for really not embracing what you feel like life was presenting to you, right?

Trudy Simmons: Absolutely. Because we can become our own worst enemies. Oh yeah. And we need to be our best cheerleaders.

Sharon Cline: Well, if anyone wanted to get in touch with you, how could they do that?

Trudy Simmons: They can write me at Doctor Simmons at gmail.com.

Sharon Cline: Nice.

Trudy Simmons: Or they can follow me on social media. Facebook? Instagram. Sometimes. Twitter. Not much though.

Sharon Cline: Well, social media is a whole other side of of marketing yourself, so I don’t know if there’s a way to get away from it, but, um, yeah, I think it’s a necessary evil, I suppose. I don’t know if evil is the right word.

Speaker3: Necessary medium, right?

Trudy Simmons: It’s necessary, you know it is necessary. But it can be oh so overwhelming for sure.

Sharon Cline: Yeah, well, I’m so grateful that you were able to come by today. And thank you so much for working with my schedule a little bit and just being so flexible and being so like such a light to the world. It’s a gift. And I hope, um, I hope more, even more people can appreciate that from from this show.

Trudy Simmons: Thanks so much for having me. It was so much fun.

Sharon Cline: All right. Well, thank you also for listening to Fearless Formula on Business RadioX. And again, this is Sharon Cline reminding you that with knowledge and understanding we can all have our own fearless formula. Have a great day.

 

BRX Pro Tip: We Now Live in a Partner Economy

January 27, 2025 by angishields

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Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, as you well know, just a few days ago we inked a strategic alliance with a very well-respected, well-known player in the veteran community. The last, I would say three or four truly meaningful, productive, promising conversations that I have had have been more of a conversation around more of a partnering conversation than a typical prospective client conversation. I mean, is that the trend? Is that where things are headed in your mind, at least, in our business?

Lee Kantor: Absolutely. I think not just in our business but in the economy as a whole. I think the economy has evolved from at one point, products, and then it became services. And then, it became superficial relationships. And now, it is about true partnerships with real people. And the real people who matter most to you are at the heart of this. And I think that that is just the world that we’re living in now. It’s no longer good enough to have a product, it’s no longer good enough to have a service, and you definitely don’t want any more superficial relationships. I think we’re all tired of that. Now, you need more true partnerships with the people who matter most to you, and how do you kind of work together and create those connections and relationships that are not transactional, but they are true partnerships.

And at Business RadioX, that’s what we do. We help our clients build real community and truly serve the business ecosystem that matters most to them. We have proven systems and processes that elegantly support and serve your business community. By telling and sharing the stories of business in your local community, you become the indispensable force for good that every professional service provider hopes to become. And when you work with us, you are one of one. No one else can do what you do in the manner we do it. Business RadioX studio partners truly serve their communities. So, when you’re ready to stop struggling to meet new prospects and unlock a proven system that will perpetually fill your prospect pipeline while supporting and celebrating your business community, give us a call. Contact us at Business RadioX. We can help you do that.

BRX Pro Tip: Have You Tried a Community Partner Program?

January 24, 2025 by angishields

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Stone Payton: And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, today’s question, have you tried a community partner program?

Lee Kantor: Yeah, at Business RadioX a lot of our studio partners have implemented a community partner program with great success, and this is another example of our community coming up with something that really helps everybody in the community because everybody in the community can benefit from starting a community partner program. And this is a great way for our studio partners to offer people in their community that might not be ready for their own show or series right now, but they want to stay connected and they want to benefit from the halo effect of being connected to Business RadioX. So they support the mission and they want to, you know, just join the community in some manner.

Lee Kantor: So, some of the deliverables in this program that our studio partners have been implementing could be logos on the wall of a studio, host reads on certain shows, presence on the website or in the newsletters. This gets more people invested in the studio. It gets more ambassadors in the community rooting for you and helping you succeed. It’s a win, win, win all around. You’re not diluting the value of a sponsorship, but you’re just creating more ways for people to get involved and actually spend money with you to show their involvement in tangible terms by creating value for them, by being part of your studio in some manner.

Lee Kantor: So, a community partner program is a great thing to think about no matter what your business is, but especially if you’re a Business RadioX studio partner, a community partner program can really help accelerate your growth and make a big difference in your community.

Stone Payton: So, the answer to this question for me personally is a resounding yes. And our community partner program here in Cherokee County, here in – county here in Georgia is called Main Street Warriors. And when I first started it, I wanted to emulate some of the things that our most successful studio partners were doing. But I also wanted it to have a Stone flavor, so I didn’t call it a community partner program. I called it a small business initiative. But the frame I had around it, which was not untrue, it was, look, we’re doing this for the people for whom our typical fee structure is a little out of reach, and it’s a way to serve the small businesses around town and retail and B2C. All of which was true. And I got a little success with that.

Stone Payton: But then when I decided, you know what, why don’t you quit reinventing the wheel and frame it as a community partner program? And I discovered very quickly that small businesses around town like the idea of being a community partner a lot more than they like the idea of being a small business. They couldn’t afford the regular thing.

Stone Payton: So that was a hard-won lesson, but it made all the difference in the world. So yes, huge fan, huge proponent of a community partner program, and it’s working extremely well in several of our markets, including right here in Cherokee County.

How a Personal Story Became a Business Mission: Michele Cochran’s Six Twenty Six

January 23, 2025 by angishields

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On this episode of Women in Motion, Lee Kantor interviews Michele Cochran, owner and managing member of Six Twenty Six, a promotional products company. Michele shares her journey in the industry, highlighting the personal challenges that influenced her decision to start her own business, including her husband’s battle with cancer. She emphasizes the importance of values, building relationships, and sustainability in business. Michele also discusses her involvement with WBEC-West, which supports women-owned businesses.

Michele-CochranMichele Cochran, Owner of Six Twenty Six, LLC, focuses on delivering unparalleled client service; fostering transparency and trust; embracing innovation and welcoming ideas. Michele takes pride in her ingenuity and resourcefulness, creating unique engagement programs for a diverse international clientele at competitive prices since 1998. She knows the value of promotional products goes deeper than just the product and has made sustainable manufacturing a critical part of Six Twenty Six’s sourcing strategy.

A graduate of Cornell University with a Bachelor of Science in Public Communications, Michele earned her Master’s in Advertising Specialties from both professional accredited institutions, PPAI, and ASI in 2020. She is also a graduate of the WBEC-WEST Platinum Supplier Program, May 2022, and a Gold Label Tier 2 Supplier Graduate of the Arizona Department of Transportation Business Development Program, October 2022. Michele believes that continuing education is a key factor in her growth plan.

Michele met her husband, Jim, on June 26, 2001, and married him on June 26, 2004. In June 2005, Michele was acquired as an asset by a large Promotional Products Distributor and Six Twenty Six was born. Jim and Michele have a 16-year-old son who intends to serve in our armed forces offering a legacy succession plan for Six Twenty Six, to maintain our diverse business classification by shifting to a Veteran-Owned rather than Woman-Owned, when Michele is ready to retire. Six-Twenty-Six-logo

Michele has a storied career in chain-supply that ultimately led to business ownership and financial freedom. She believes in finding what you love to do and making that your career; so even when at work, life feels balanced.

Connect with Michele on LinkedIn and follow Six Twenty Six on Facebook.

Music Provided by M PATH MUSIC

Transcript-iconThis transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX Studios, it’s time for Women In Motion. Brought to you by WBEC-West. Join forces. Succeed together. Now, here’s your host.

Lee Kantor: Lee Kantor here, another episode of Women In Motion and this is going to be a good one. But before we get started, it’s important to recognize our sponsor, WBEC-West. Without them, we couldn’t be sharing these important stories. Today on Women In Motion, we have Michele Cochran, she’s the Owner and Managing Member of Six Twenty Six. Welcome.

Michele Cochran: Thank you.

Lee Kantor: I am so excited to learn what you’re up to. Tell us a little bit about Six Twenty Six.

Michele Cochran: Do you ever want to recognize an employee or need some pens with your logo but don’t know where to start? Even a seasoned marketer or history procurement manager, they just don’t have time to waste on sourcing quality items from reputable factories. That’s where we come in. We help find the heart of our client’s brands with promotional products that have soul and substance.

Lee Kantor: Is there a story behind the name?

Michele Cochran: There is. I met my husband on June 26th in 2001, and we were married on June 26th in 2004, and then in June of 2005, I was acquired as an asset and opened my small business and called it Six Twenty Six.

Lee Kantor: What does that mean, acquired as an asset?

Michele Cochran: So, I was an employee of a promotional products distributor and they were acquired, so the new distributor purchased that business based on the assets of sale. And so, the deal for these kinds of businesses is based on retention of sales over a period of time. And so, I was one of the salespeople that was acquired.

Michele Cochran: They had a different business management program, and they called us independent sales partners. So, I didn’t really act as a small business until I left in 2017 and became affiliated with a different marketplace service provider who does more of technology and backend resources, financing of jobs, that I don’t have to leverage our business finances for large projects. It allows us to go for large global projects and not have any kind of financial issues with taking those or delivering those.

Lee Kantor: So, at the previous firm you felt you were an employee. But this new firm said, no, you’re actually your own business. Was that kind of the aha moment where you realized, I guess I am my own business and I better find the right partners?

Michele Cochran: Exactly. I actually had the aha moment in 2016. And then, in 2017, asked to convert to my own business group, and they did not want to practice business that way and that’s why I left.

Lee Kantor: So, when you realized since I’m the one who’s getting the sales, and that’s really an important component of being in business, so I’m going to do this my own way with my own partners, everything’s aligned with my values and not somebody else’s, at that point, was that difficult or was that like a logical next step because you were already almost there anyway?

Michele Cochran: Yes, it was a logical next step for me in the way I wanted to grow my business and my distributorship. I felt like I was disadvantaged throughout that whole decade, 13 years. However, life gets in the way and so there’s a story behind why it took so long. It’s never easy to make a change, but it was definitely the right way for me to move forward in 2017.

Lee Kantor: Now, you mentioned it took a while to make that change, was it out of fear? Was it just out of circumstance? Was it something that you had the feel that you were confident enough to pull this off? I’m sure there was a lot of components in it, but what was kind of the straw that broke the camel’s back that said, look, I have to do this this way. This is the only way this is going to work for me.

Michele Cochran: So, 2005, I opened my small business, but I wasn’t allowed to sort of practice as a small business. And so, having come from another small business that I had joined to be a part owner, but had different values and morals than the partner that I was supposed to be in business with, so that wasn’t the right place for me but that is how I got into this industry.

Michele Cochran: And so, when I was acquired, we had just gotten married. He had a motorcycle accident. We were trying to have a baby, and I had some health issues that caused miscarriages, and then my disease was found, so it took several years for me to be back to normal. And then, my husband was diagnosed with metastasized melanoma in his carotid gland and his neck lymph tree, so we had to deal with cancer for about three years with the remnants of radiation and surgery and issues.

Michele Cochran: He is thankfully still living, beating every odd, so I say we needed him to help me find my way in business and in life, so thankfully, we still have him with us. But that was a big part of why I stayed where I was, because I just couldn’t deal with having a new baby, cancer, my health issues, and making a big change.

Michele Cochran: Some of it was fear. As I mentioned, being disadvantaged, it’s being told no a lot by who you think is a partner, and that does a lot to your ability to grow both professionally and personally. It’s difficult to feel like you’re that number one producer with a lot of power even though you’re not being treated with the grace that you feel like you deserve.

Michele Cochran: So, it was really sincerely the best move I made was to leave that company and find my way as a small business. Doing so, I found the Small Business Development Center, the SBA, and was able to be accredited as a woman-owned business. Prior to, I didn’t operate as a small business, so I wouldn’t have been able to. So, that was one of my goals when I started to really implement some new tools in 2017, 2018, 2019. And then, when 2020 came along, I was ready for COVID because I had peers of small businesses to lean on when our businesses took a plummet and shift.

Michele Cochran: So, it’s really been a great change for me, and it’s helped me personally to find love again in my career pathing, so much so that my son is headed to college and he keeps saying I want to come into your business, I want to come into your business, so that is exciting for me.

Lee Kantor: What an inspirational story and what a gift you’re giving your child, role modeling this behavior and how to deal with hard times and the resilience. Just kudos to you for all that you’ve accomplished. This is an amazing, inspirational story for everyone to hear, and the lessons that you’re sharing are so important for others because life is hard, and a lot of times you benefit from betting on yourself and believing in yourself and the resources become available when you kind of lean into them.

Michele Cochran: Yeah. And the resources are available. You just have to look for them. When you really focus and direct yourself and put your goals down on paper, it starts to really happen. As a sales person, you look at basic numbers. As a business owner, you look deep into where you’re spending your money and what you’re getting out of it. And it’s really a different mindset.

Michele Cochran: For me, it’s so fulfilling because from start to finish, we keep our clients abreast of the production scheduling, anticipated shipping schedules when they can expect delivery. And then after, we follow up with a thank you and plant a tree to offset our carbon footprint since we do most of our business via shipping. And so, we have a little forest going with almost 300 trees, and it’s really fun because we put a little picture to commemorate the project with the tree. And it’s almost like gamification when you go to the site and can pop on the trees and see what the product was.

Lee Kantor: And then, how did that plant a tree idea come about? Was that something you just thought about and you’re like, “Hey, I think we can do that. That’s a fun way of illustrating the impact we’re making”?

Michele Cochran: Yeah. It had been something that I had been thinking about because of our carbon footprint. I ship carbon neutral with UPS whenever possible, or actually all the time on my account. And so, I wanted to do something else to commemorate my client’s programs as well as to do something for the planet. So, we implemented that during COVID in 2020, and it’s been very successful. From my side in closing the job with that kind of thank you, here’s your tree, we appreciate your business, it’s more than just an email. We actually really care.

Lee Kantor: In my business, we call those relationship building moments, and I think that’s a beautiful example of one where you’re taking something that’s real and important to both you and your client, and you’re showing them that you care by doing this action kind of on their behalf. It’s beautiful.

Michele Cochran: Thank you so much. That is actually exactly what we do, is engage, recognize, and commemorate.

Lee Kantor: And you live those values. Some companies have mission statements that are very far from the truth, but it sounds like you really are living the values that you talk about.

Michele Cochran: Absolutely. And it really is showing through. Thank you for recognizing it and how I raised my son. He had his first experience with his first girlfriend breaking up with him, and when he came home, I said, “Oh. Do you want to talk about it?” He goes, “Yeah. I asked her for some feedback.” And I laughed, a 17 year old asking for feedback, it’s so good. That’s from hearing me and my husband in business and communicating. So, he didn’t get all broken up. He heard what she said and was able to walk away feeling fine because he hadn’t done anything wrong, which was a great way for him to end his first relationship. So, I felt really good about that.

Lee Kantor: That’s a testament to your parenting, when your child is mimicking back your words, you may think they’re not hearing you, but they’re grasping the key concepts. And when they say them back to you, you’re like I know that we’ve said those words exactly in here, so I know where he got it from.

Michele Cochran: Yes. And having changed the way I do business has helped me because I have no real frustrations. My business partner is “How can we help you? How can we help you?” My supply chain is carefully vetted, highly valued, and they are really dependable. We guarantee our product.

Michele Cochran: I just had a 250 piece t-shirt order shipped to an event, and they misprinted the back, so we redid the shirts in one day. Next day, aired them to the reception and the client got to keep both sets of shirts for one price, so she was happy about that. But those are the kinds of things that you don’t have relationships with your supply chain. It can be very expensive when things go awry, but if you’re reasonable and you stand behind your work, it all works out in the end.

Lee Kantor: And that’s why it’s so important to partner with people who have similar values, because you don’t want this to be a transactional relationship where they’re just clicking a box on a website and then things get sent to them blindly and then you hope it works out. If it doesn’t, then they’re not answering the phone. It can easily be a commodity business and it’s important to be working with partners that are really watching your back.

Michele Cochran: Absolutely, yes. And now for manufacturers in the States, they are mandated to report on where all of the manufacturing and ingredients are done for every product that they use, even for promotion, not just what they manufacture.

Michele Cochran: So, we had to do a big project for Karsten Manufacturing, which is Ping Golf, and report back from 23 different factories on the PFAS in the products and either a statement that there were none or testing reports back so they had them on file. So, this is new, and all of our factories that we work with will be starting to show those ingredients and those testing documents right on their website, so you can pull them right with the product when you’re quoting to show the client what you’re actually selling.

Lee Kantor: Now, you mentioned when you started you were getting involved with a variety of organizations, what drew you to WBEC-West, and why did you think it was important to become an accredited WBE?

Michele Cochran: So, as a distributor in your industry, it can oftentimes be an island where you don’t have a lot of resources to grasp on. When I was recruited to come into this industry, the woman who owned a distributor in the Midwest was WBENC accredited and was using her woman-owned business accreditation to draw business from companies like American Honda and other manufacturers in their area. And so, I knew about WBENC, and then when I did my small business information and started to be mentored by a gentleman at the SBDC, we talked about minority accreditation and how it could help.

Michele Cochran: And WBEC-West has offered me a community like really no other. The open arms that you receive from everybody in the executive teams down to your peers, it’s really a beautiful community, everybody wants to help other people. I have a couple of fast friends that I value highly that are competitors to me in our industry, but we are so close because there’s plenty of business for everybody out there. And if we all have respect and do our jobs, we get what we’re supposed to get and what we are grasping for. And you don’t have to be cutthroat about it. You can have these lovely relationships with all different kinds of people. And it’s great, it’s offered me a community in the region that I didn’t have to draw on, and I really value that.

Lee Kantor: Now, what have you gotten out of being a graduate of the WBEC-West Platinum Supplier Program?

Michele Cochran: They actually taught me about a capability statement. I had no idea what it was. They taught me how to develop a 30, 60, 15 second pitch, how to prep for a presentation with corporate partners, where the value is in being accredited, and really how to grow professionally and take those next steps to really be a valued supplier to our corporate partners.

Lee Kantor: So, who is your ideal client? Do you have a persona or a profile of what makes an ideal fit client for you?

Michele Cochran: Ideal fit client is really any industry where they have a large amount of employees and/or need to reach a large amount of people. So, my business industries that I am deepest in is in technology as well as manufacturing. And technology is because I was a preferred supplier for a database company in the early 2000, and they were acquired by SAP. And at first, the business that purchased me wouldn’t sign their master supplier contract because they wanted to make some changes, so SAP said I was out because they had vendors in my space. And I kept in touch with a lot of those clients, and then I was back in about six years later. And then, as those clients moved to other tech companies, they brought me with them. So, I’m very deep in tech that way.

Michele Cochran: Also, The Clorox Company is one of my largest accounts. That was simply by going to an exhibit at a trade show in their territory, hitting it off with one of their buyers and just working that account for the past, like, 16 years. It’s been great. And she’s been with Clorox for 33 years now, so it’s been awesome.

Michele Cochran: And then, I have a few new clients thanks to WBEC-West. My largest local client is Salt River Project, one of our largest utilities and the oldest utilities here in Arizona, so I’m really proud to have that. I was also able to be accredited for Arizona State University, which is a huge opportunity, so going on to my second year and I’m hopeful that this will be a big growth year with that account as well.

Lee Kantor: So, if somebody wants to learn more, have a more substantive conversation with you or somebody on the team, is there a website? Is there a best way to connect?

Michele Cochran: Sure. It’s www.sixtwentysix – all spelled out in the word – .net. And there’s a contact us page, I’m happy to link in anytime. We have a LinkedIn page, we have a Facebook page as well as a few TikTok videos out there. I have to say, I’m not the best at doing my digital marketing, so that will be a goal for me to have that be more consistent this year. And thankfully, because my son is talking about wanting to come into the business, I’ll start him off with that since he’s Gen Z and it’ll be perfect for him.

Lee Kantor: Well, Michele, thank you so much for sharing your story today. You’re doing such important work and we appreciate you.

Michele Cochran: Thank you, Lee. It was a pleasure.

Lee Kantor: All right. This is Lee Kantor, we’ll see you all next time on Women In Motion.

 

Tagged With: Six Twenty Six

Executive Coach and Author Andree Aiken

January 23, 2025 by angishields

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Executive Coach and Author Andree Aiken
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In this episode of High Velocity Radio, Stone Payton talks with Andree Aiken, a transitional coach specializing in leadership coaching for middle managers and C-suite executives. Andree shares her journey from leading a youth group in Jamaica to working with Teen Challenge, and eventually starting her own coaching business. The discussion covers the importance of work-life balance, self-care for leaders, and the evolving challenges faced by leaders, especially post-COVID-19. Andree also introduces her upcoming digital course, “Zero Distraction Leadership,” aimed at helping leaders manage their time effectively.

Andree-AikenAndree Aiken is a passionate coach, author, and advocate for personal growth and well-being. Originally from Jamaica, she now resides in the beautiful state of Georgia. Andree holds a Master’s degree in Organizational Leadership with a concentration in Coaching and Mentoring from Regent University. She is a certified coach with the International Coaching Federation (ICF) and a National Board Certified Health and Wellness Coach (NBC-HWC).

As the author of Help! I’m in Transition: From Long-term Treatment to Lifelong Recovery, Andree brings a wealth of experience to her coaching practice. With over a decade of coaching people both nationally and internationally, she has worked with a diverse range of clients, providing thoughtful, compassionate support. Her background includes roles as Executive Assistant and Regional Director at Teen Challenge Southeast and Global Teen Challenge, where she developed leadership programs and mentored individuals in recovery.

Andree’s coaching approach is holistic, blending her deep understanding of organizational leadership with a focus on individual well-being. She inspires leaders to refine their craft and achieve work-life balance while emphasizing the importance of personal growth. Her top five strengths (according to Gallup StrengthsFinder) are Input, Strategic, Learner, Responsibility, and Futuristic, which help guide her client-centered coaching methodology.

In her free time, Andree enjoys outdoor activities like whitewater rafting, swimming, and hiking, as well as reading to continue her personal and professional growth.

Connect with Andree on LinkedIn, Facebook and Instagram.

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for High Velocity Radio.

Stone Payton: Welcome to the High Velocity Radio show, where we celebrate top performers producing better results in less time. Stone Payton here with you this morning. You guys are in for a real treat. Please join me in welcoming to the broadcast with Transitional Coaching Andree Aiken. How are you?

Andree Aiken: I am doing well today, so thank you for having me. I am excited about our time together and just looking forward to talking about coaching and leadership.

Stone Payton: Well, it’s an absolute delight to have you in the studio. And, Andree, if you want to, a little bit of insight to her work ethic, her energy, her enthusiasm. She drove up here this morning to little old Woodstock, Georgia, here in my studio from Columbus, Georgia. We are so glad to have you. I got a thousand questions, Andree. I know we won’t get to them all, but maybe a great place to start would be if you could paint a bit of a picture. Share with me and our listening audience. Mission. Purpose. What are you really out there trying to do for folks?

Andree Aiken: Um, well, I’m mostly focused on leaders because I feel like that is my heart. Um, uh, specifically middle managers or C-suite leaders and just helping them to hone their craft and find work life balance. And, um, I actually I’ve actually been a leader since I was 17 years old. Um, it was a funny story. My, um, my youth pastor at the time left, uh, Jamaica to go for, uh, go to the Cayman Islands on an opportunity that was available for him there. And then I was sort of Sort of like, you know, chucked into the, the road. And, uh, it was fun for me, though. I had so much fun leading or or youth group. Um, so much talent, so much potential. So much purpose. Uh, it was in an inner city community, and I can tell you about, uh, just hundreds of kids who came out of those times with us as leaders who poured into them. And they’re now teachers, doctors. I mean, it’s it’s tremendous. They have their own families. They’re doing very, very, very well. And so leadership has always been my heart. It’s it’s my heartbeat. I, I want to see to to to see leaders serve, serve their communities, serve the people that are around them. Um, for for some, yes, it’s a business and you have to make, um, money. But the most important thing is to care about people, to love people, to care about them. And when you care about people, they will do will do anything for you.

Stone Payton: Amen. All right. Let’s fill in the rest of the backstory. So you’ve got this environment, you’re getting this experience. You’re probably having that behavior modeled for you. You’re emulating that. You’re thoroughly enjoying it. So fill us in between, uh, there. And how in the world you landed here doing this kind of work?

Andree Aiken: So, um, from from, uh, my experience at 17 years old, um, I started working at an airline, um, in leadership there as well. Um, and then I moved here from, uh, Jamaica. You probably heard an accent stone. Uh, yes. I moved there from from Jamaica. It was a transfer with a company that I worked for. A residential company. Um. Teen challenge. Um, and so I moved here in 2008, in the middle of the recession, uh, to to actually work with our training department, raising up emerging leaders. There’s um. Because in Teen Challenge, uh, at least 50% of our graduates from our residential program and, uh, they actually come in, we, we train them to become leaders. So they’re now executive directors and other leaders, uh, in the, in our programs. And we have about 24, um, 24 centers around in six states in the southeast United States. So that’s how I got to, to, um, this area to Georgia, uh, October 1st, 2008, 16 years ago. Um, from from my experience in the training department, I also helped to, uh, or executive, um, um, chairman of the board. We, I also worked with our CEO or president and CEO of both Global Teen Challenge and Teen Challenge Southeast. Um, I was director of a regional office, um, in Columbus, Georgia. And so I’ve had that so many opportunities to work with different leaders, um, to actually, uh, coach other leaders in, in, in the nonprofit industry. And from there, in 2013, I did my, my, um, degree with Regent University. I did a master’s degree in organizational leadership and, uh, focus on coaching and mentoring. And so it was my, my I call her my mentor. Uh, she actually did such a fantastic job training us to to become coaches that, uh, she recommended that I join the International Coaching Federation and start my own business. So I started my business in 2013. I’ve been doing it for for part time for about 11 years. And then, uh, last year, I started to do it full time for the very first time. And it has been an amazing, amazing experience.

Stone Payton: Was that a little bit scary though, jumping off.

Andree Aiken: Full Or even part time. It was a little bit scary jumping off, um, of, you know, you’re leaving. Uh, I had a very good salary. Very good income. You know, um, medical, medical benefits, um, just all of the benefits that come at that level of leadership. Um, but I knew it was time to to actually start doing my business full time. And so I took the leap, and it’s been amazing. It’s a faith walk.

Stone Payton: Yeah. I’ll bet. So what, 11, 12 years in at this point? What are what are you finding the most rewarding? What are you enjoying the most about the work these days?

Andree Aiken: I think what I’m enjoying the most and I’ve always enjoyed this, is just to see people, um, they have a dream, they have a passion. They have maybe an aspiration. It’s just in their head. But when they connect with a coach, We are helping them to bring that to life. We’re helping them to see that what they’re they just have as a thought or a dream can actually be a reality. And so as a coach, I love helping people, just starting with just a business idea and walking them through the process of actually starting the business and seeing them thrive in their businesses. I enjoy seeing C-suite leaders I’m working with. I was working with a company last year. They were going through a bit of a transition. Lots going on. They had been going through the transition for three years. Lots going on. Um, but we we got together. Um, I was consulting with them. We got together, uh, we did a strategic plan. And now to see they have a clear vision, a clear direction of where they want to go. They have a clear Um, outline a template of how they’re going to do their hiring because there was a lot of turnover with the transition. Um, how to do their hiring? Just helping helping leaders succeed. I love to help people to succeed and thrive. That’s what I enjoy most about my my, my, my business. And that’s what I enjoyed most about the nonprofit that I worked for as well.

Stone Payton: So you’re also tied to a nonprofit.

Andree Aiken: Uh, teen challenge was the nonprofit that I worked for? Yes. Oh, neat. Yes. Yes.

Stone Payton: So have you found that over the years, the challenges that leaders face have changed or evolved? Or is it pretty much the same challenges across the board, even from way back then? Or a little bit of both?

Andree Aiken: I think, uh, obviously it has escalated a little bit with Covid, but I think leaders face a lot of change. Uh, in, in, in, in, in the, the, the, um, the era that we’re living in. Change is a must. It’s. It’s automatic. It’s every second that something changes. And so having to to to pivot, having to, um, balance all of the changes, the things that are coming at them on a day to day, but also maintaining, um, what’s working, maintaining the operations and, and being able to maintain the operations, but also to pivot to, to be creative, to do it better, to do it more efficient, um, to do it smarter, to work to work smarter, not harder. Um, they are faced with some of that and all, you know, coming out of Covid as well. Um, you probably know this stone. A lot of leaders resigned their positions, whether it’s for profit or nonprofit leaders. They resigned their positions because it was just too much. Um, leaders face, uh, boundaries. You know, having that boundary between work life balance. Amen. That’s burnout. Yes yes yes. Yeah. That’s that’s I mean, the burnout rate is is is increasing. Um, and that’s because, you know, you, you can’t pour out into an organization or into people what you don’t have inside of you. Yeah. You have to take time and spend time for your own self-care, for your own health, for your own, um, mental health, uh, physical. Physical. Just your wellbeing. Um, there should be a focus on that for you to actually lead. Well.

Stone Payton: Okay, let’s talk about the work a little bit. What is the mechanism or what are the mechanisms for executing the work. Is it one on one interaction. Is it group work. Is it how do you get the work done?

Andree Aiken: Um, so for me as a coach, I do several things. I do individual coaching. So I do have some individual clients as well. Um, I also have group A group coaching. There’s a health and wellness company that I work for. I do some group coaching with them as well. Um, and also consulting training, speaking. I have had training in all of those areas, and usually as a coach will will stick to their passion and the, the, the giftings that they have, their strengths. If you’re thinking of becoming a coach, uh, think about all of your strengths, all of your giftings, the areas that you’ve worked in. And when you think about those areas, you will find that those are the things that you’re passionate about that makes you come alive, that makes you wake up and get out of bed and go do it. Even though it’s it’s six degrees outside and and snowing. Those are the things that that, that pushes you to actually, um, get up and go. And so for me, it’s all the things that I, I, the giftings, my strengths and everything that everything that I. Every area that I worked in for the last 52 years of my life or less.

Stone Payton: So tell me a little bit about your market, your tribe. Have you found that you’ve gravitated to certain types of businesses or certain types of leaders or industry or anything like that?

Andree Aiken: Yes. Um, I’ve gravitated more towards, um, obviously persons who are in the recovery field. Um, and by recovery, I mean, um, mental wellness kind of field. And also I’ve gravitated towards, uh, persons who are business owners. Um, so I’ve helped quite a few business owners, uh, start their businesses, small businesses, obviously, they’re just starting out, uh, small businesses. Um, I can’t say to you it’s It’s female or it’s both genders, male or female. Uh, that’s my niche. I’m a life coach, so I help people with their life. I help people with their leadership. I help people to balance their life and leadership together, because that’s a huge part of a lot of the breakdown in our society today. Taking care of work, yes, but also taking care of your wellness and your wellbeing.

Stone Payton: So I’m from the professional services world currently, and I even grew up kind of in another career. So I resonate with that whole idea. But is that a hard thing to sell? Like, how do you get the new client, the new business?

Andree Aiken: How do I get the new business? Well, you’re going to help me do that, right? Sure. Stone on this program. But I also, um, you know, two of my mentors from a distance are Susan Moore and Amy Porterfield. And what they’ve said, um, through training and one on one coaching is you grow your business through your warm market with coaching. Grow your email list, your email list, and you grow your business through people who you know. It’s people who you know, who know people who you know, referrals. Um, that’s the main way over the last 11, 12 years that I’ve grown my business. And also, um, you know, there is an emphasis on media, um, earned media or paid media. Get your face out there. No, I’m not the kind of girl who likes to be in the the forefront of things, but, um, I know that media helps because if, if, if, if you get your face out there and people see you, I have something to offer that’s of value to someone’s life. You know, years ago I went to a conference in Jamaica, 2000, 2001, and the speaker talked about the graveyard being the richest place on earth, and I wondered about.

Andree Aiken: I was like, why would he say that? And, uh, what he was basically saying is so many people have passed away with their dreams. They had they businesses, bakeries that they wanted to open. They passed away with just ideas that they had for themselves, their, their, their, their goals that they never got a chance to even start. And so I said to myself, then, I would never want to be that kind of a person. And so when I started my business, the same zeal and energy that I do my business, uh, with and the same zeal and energy that I had when I was working for, uh, 40, 49, 50 years, it’s the same energy and zeal I’m going to have Working my own business and earning. And so I haven’t changed anything. I’ve just switched over to doing business full time. Work, work. I work hard for what I want. I don’t expect anyone to give me anything. I work smart and I invest in myself. And I invest in my business.

Stone Payton: Well, say more about that because you touched on that earlier in the conversation. Kind of establishing boundaries, having that work life balance or integration or equilibrium, whatever the right word. Yes. Yeah. What have you learned about that for yourself and what are you bringing to your clients on on that front?

Andree Aiken: For myself it’s it’s know when to stop, know when to as as as you’re doing your business. And I tell my clients this, um, the, the thing that matters most at the end of the day, when all of this is said and done, is your family.

Stone Payton: Yes.

Andree Aiken: What will they say about you at when it’s all said and done? Were you a good dad? Were you a good husband? Were you a good grandpa? It’s your family, right? And so as you. As you’re working and as you’re leading, don’t neglect family. Yeah, I’m big on that.

Speaker4: I can tell.

Andree Aiken: I didn’t grow up with my dad. My my my dad wasn’t there with me when I was growing up. We have a beautiful relationship now. But don’t neglect your family at the expense of your dreams of. Of money that you want to make. Um, the most important seat that you would ever come back to is the chair around the dining table with your family. So know when to stop. Know when? For me, it was knowing that I was reaching to a place of burnout. And I was.

Stone Payton: Oh, you were.

Speaker4: Personally okay?

Andree Aiken: Yes. I was reaching to that place. I wasn’t burnt out, but I was. I knew it was coming because at 17 years old, I was put on stress tablets. 17 years old and working with the airline industry. I was put on stress tablets because of that same reason. So I knew. I knew the pressure points, I knew what what to look out for. And so I knew it was time to slow the pace down a little bit, to spend some time to work at a different pace. The United States is a wonderful, wonderful environment to thrive in. Columbus, Georgia, wonderful environment to thrive in Atlanta, Woodstock, surrounding areas, wonderful environment to thrive in. But you have to know your body. Your body tells you stuff. You have to know yourself. You have to do self-care. So eating properly, exercising, going to the gym, um, making sure that I’m spending time with my family, getting and making sure I’m involved in my community as well because community is a is very big for me to anything that I do is it’s going to involve the community and helping the community while I’m doing it, and also working smarter, not harder. Working smart, not harder. Making it easy, making life easy. We have I, we have so much around us that can help us to make life easy for everybody. And so tapping into those things, um, time management is one of those things that, that, that we have to really, um, focus on. I had to focus on, okay. If I wake up. If I do 14 hours per day and I’m an early riser, you can tell.

Speaker4: Oh, yeah. She is that that much? I can vouch for gang.

Andree Aiken: I’m an early riser. So if I were 14, 14 hours or 12 hours per day, I know I have to cut it off at at at at least 12. I can work ten, 12, but I have to cut it off. And weekends. Uh, my Sunday is my rest day. Um, connect with my faith. Connect with my family. Connect with friends. That’s my rest day. But the weekends. Spend time with your families. Yeah. If you. If you haven’t heard anything else that I’ve said this morning, there has to be balance as a leader. That’s just one aspect of your role. It’s not all of your role.

Speaker4: Yeah.

Stone Payton: So you mentioned, um, ICF you made a conscious choice to To become formally credentialed as a coach. As you look back, was that the right decision?

Speaker4: Absolutely. Absolutely.

Andree Aiken: That was the right decision. And I have to thank Doctor Dann Weiter at um, Regent University for encouraging me to move forward and to step forward in doing that. Absolutely. The International Coaching Federation is an excellent organization to be credentialed. Um, the process there is a process like everything else. But once you are credentialed, you have credibility. Um, people, it’s a global organization. So you not only have credibility in the United States and there is a IKF chapter in Georgia as well, but you have credibility all over the world. Um, right now, one of my clients is from Israel.

Speaker4: Wow.

Andree Aiken: It’s it’s so it’s all over, and I got connected through them. Um, I believe it was through, uh, Upwork that I got connected with them. Mhm. Uh, but they’re, they are a credible organization. The process there’s a, there’s a process that you have to go through to be credentialed with them. But I’ve gotten clients through the International Coaching Federation because I’m one of their mentor coaches. And so I’ve had income coming in from the ICF because people go on, uh, their directory and they find my name. Obviously, my name is probably top of the list because it’s AA.

Speaker4: There you go. I like the old yellow Pages.

Speaker5: It’s it’s AA.

Andree Aiken: But I’ve had income coming through the International Coaching Federation through their mentor coaching, being just being a mentor coach on their platform. And so it’s it’s been I would say yes yes yes yes yes. Get get credentialed uh your credentials through the International Coaching Federation.

Stone Payton: So what’s next for you? What are we going to have? The the Andrey method? Are we coming out with, uh, continuing to work on thought leadership?

Speaker4: And, uh, I do.

Andree Aiken: A bit of, um, uh, training. And so right now I’m working on a digital course and, uh, it’s. Yes, I it’s, it’s, it’s coming for the I’m hoping to launch it in March and it’s, it’s, it’s a course that helps executive leaders think about protecting their time and how their priorities and what’s most important. And the reason why I came up with this course is because in talking to the C-suite leaders that have been, um, uh, coaching, uh, this past year, I’ve realized that, uh, the one thing that both their executive assistants and the they themselves say that they need is, um, how to guard my time from the noise, from everything else that’s happening around me. People that are pulling on me. How do I how do I protect my time? And so, uh, I’ll be doing that digital course. It is called Zero Distraction Leadership How to protect your Time and Prioritize impact. And so I’m working that on that course, that digital course that’s coming. I’m hoping to launch in March. And so I am definitely excited about that. I’m excited about helping more people through our membership platform, uh, through taking this course and just connecting with me one on one for coaching.

Stone Payton: So you clearly will have a thorough answer for this, I suspect, because you’ve touched on it. It’s it’s like been, uh, woven throughout the whole conversation. But I like to ask people, uh, about their passions outside the scope of their work. For example, my listeners know almost all of them know I like to hunt, fish and travel. Right. So when you do take that time for yourself and your family, is there something that you like to nerd out about and particularly enjoy doing?

Speaker5: Yes, I.

Andree Aiken: Am an islander, right? I grew up around the ocean and so I love swimming. I, I will swim for hours. I would be at the beach for, for for a full day in the sun. Um, I love anything that says water, waterfalls, rivers. Um, anything that says water. I’ll be there. Um, I also enjoy reading. And obviously, yeah, I nerd out about reading. I read a lot of leadership books. I also read a lot of self-help books as well. Mhm. Um, and, um, I also enjoy hiking. I like to be in the outdoors. Yeah. Um, I love the outdoors. I love trees. I was when I was driving up this morning, I was looking at the beautiful trees coming into, um, coming out of, uh, Columbus, into Atlanta. Just that it was just so beautiful. The sun was just rising and just coming up through the trees. So I love hiking. Um, that’s those are a few of my passions. And then, uh, if I, if I don’t want to get outside, it’s probably just staying home watching a movie, a nice movie or something like that.

Speaker4: Yeah.

Stone Payton: I’m so glad I asked. So before we wrap, I would love to leave our listeners, if we could, with a couple of of pro tips. Just, uh, something to be chewing on. Maybe it’s a to do a not to do. Maybe it’s something that maybe they should be reading or some insight on how coaching might work for them. Um, whatever you think would be most valuable for them. And look, gang, the number one pro tip is reach out and have a conversation with Andrew, and we’ll make sure that that you have her contact information here in a little bit. But let’s let’s leave them with a little something to noodle on.

Andree Aiken: Yeah. Um, I think I’m going to hit on, you know, the coaching aspects of things. Um, I was talking to Stone earlier on. And coaching is becoming, you know, more, uh, more well known uh, in, in our society today. And, uh, you may be thinking, well, you know, do I really need a coach? I can do this on my own. It’s like we make new New Year’s resolution every year. And by they say, actually, statistics say by the second, the second week in January, these resolutions are out the door, out of sight.

Speaker4: Out of mind. Yeah.

Andree Aiken: That’s why you need a coach. That’s why you need a coach. Because a coach helps you to be accountable, to set those goals, to work on your action steps. They’re there to to help you to think through. Uh, ICF says it’s a thought provoking conversation that brings the awareness so that you can grow in your professional and personal lives. And so a coach will help you to stay on track to accomplish your goals. I can say, um, without a shadow of a doubt that I would not be where I am today if I didn’t have people cheering me on. A coach is your cheerleader. They’re cheering you on. They’re they’re there to to to to celebrate your wins, to encourage you when you’re probably a little bit off track. They’re there to celebrate you. They believe in you. They tell you they’re proud of you. They tell you that you’re going to succeed and you feel like you’re going to succeed. It’s like I was watching the the football game last night. Um, bills and the Buffalo Bills and the Ravens. Right. Watching the game. And I’m seeing everything unfolding, and I’m seeing how the coaches are praising. They they’re like, so excited for, for for when a touchdown is made or or ah or when some, some someone actually, you know, gets, gets the ball back. That’s what a coach does. They celebrate the people on their team. And I would love to partner with you and celebrate you as you pursue your dreams and your goals. Uh, for 2025 and beyond.

Stone Payton: All right. What’s the best way for people to to reach out? Tap into your work. Have a more substantive conversation with you. Website, email, LinkedIn, whatever is appropriate.

Andree Aiken: Uh, website is Andree king.org. So that’s a n d e r e a I k e n dot o r g. And, uh, my email is just my first name before that e n d e r e at Andree dot o r g. And, um, my Instagram is at Andree Akin, very simply at Andree Akin. And I’m looking forward to just hearing more from you guys and seeing how I can best serve you.

Stone Payton: Well, Andrey, it has been an absolute delight having you in the studio this morning. Thank you for your insight, your perspective, your enthusiasm. It’s it’s contagious. And the work you’re doing for people really is having tremendous impact. We sure appreciate you.

Andree Aiken: Thank you for having me. I appreciate you, and I’m looking forward to just working with you more. Thank you.

Stone Payton: My pleasure. All right. Until next time. This is Stone Payton for our guest today, Andrey Aytekin with transitional coaching and everyone here at the Business RadioX family saying we’ll see you in the fast lane.

 

BRX Pro Tip: 2 Questions to Ask Yourself About Brand Positioning

January 23, 2025 by angishields

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BRX Pro Tip: 2 Questions to Ask Yourself About Brand Positioning
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BRX Pro Tip: 2 Questions to Ask Yourself About Brand Positioning

Stone Payton: And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, what are some things we should consider, some questions we ought to be asking ourselves when it comes to this topic of brand positioning?

Lee Kantor: Yeah. I think this is really an important topic for any – especially a solopreneur or somebody or some consultant or coach of some kind. You have to really get clear, number one, on what is your superpower. What is the thing that makes you different and special? What is the deliverable you have that nobody else has? What is that kind of superpower? You have to be clear on that so that you can communicate that to your potential clients.

Lee Kantor: And number two, do you have social proof demonstrating what your secret sauce is? If you have those two things, then you have a really clear brand positioning statement and something that will help you attract the right fit client for you, which is critical. And number two, it just eliminates every other person who isn’t that right fit. You should be focusing all of your energy on the exact right fit client for yourself and then just sending all the other people elsewhere. Because if you can just focus in on your best-fit client, you are going to deliver a better result. You’re going to have a happier client, you’re going to have a less stressful life and you’re going to have a bunch of people that are going to refer you out to other people who have problems that are similar to theirs.

Stone Payton: I’ll tell you, I learned a recent lesson on this brand positioning. We’ve always had the luxury of just having one of the most marvelous tools, platforms, methodology so well baked to help people demonstrate beyond a shadow of a doubt authority in their marketplace, help them build relationships, and maintain the kind of positioning that they wanted to grow their professional services business. So, I guess I got a little spoiled because that just, it just fits hand in glove in any community when you’re serving that group.

Stone Payton: Then, I created this community partner program, but when I started it, I was creating it as another revenue stream so that I could help smaller business people for whom our fee structure was a little out of reach. And I went to the marketplace just straight with that message. And then it finally dawned on me, what I could really do for these people is make them the heroes that they needed and wanted to be in the local community but did not have the financial horsepower to pull that off yet. The moment that I reframed everything as a community partner program and focused on helping them understand that hero journey that they were going to get a chance to take if they tapped into this thing of ours, man, it made all the difference in the world.

Stone Payton: So, it makes a lot of sense to just reflect and think about who you’re trying to serve. What are they thinking? What are you trying to help them accomplish? And then what is the best language and framing to make that happen?

From Content Creator to Compliance Queen: Sabrina Merritt’s Journey in Digital Media

January 22, 2025 by angishields

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From Content Creator to Compliance Queen: Sabrina Merritt's Journey in Digital Media
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In this episode of GWBC Radio’s Open for Business, host Lee Kantor interviews Sabrina Merritt, founder of October Social Media. Sabrina shares her journey from content creator to establishing her own digital communications firm, which specializes in serving regulated industries and government agencies. She discusses the unique challenges these organizations face, particularly around compliance and public engagement. Sabrina highlights the importance of sustainable digital communication practices, training internal teams, and fostering community engagement. The episode underscores the critical role of a robust social media presence and strategic planning in navigating the complexities of regulated environments.

Sabrina-MerrittSabrina Merritt is the CEO and Founder of October Social Media, a digital marketing agency that specializes in social media marketing, content creation, and social media training for brands in regulated industries and government agencies.

Sabrina and her team work with some of the leading public and private sector clients across the U.S. including the U.S. Election Assistance Commission, Georgia Public Broadcasting, The City of Atlanta Mayor’s Office of Communications, Emory University, The Spelman College Museum of Fine Art, The International Youth Foundation, Miller Zell, Smith Douglas Homes, The Consulate General of Canada, and others.

Sabrina is also the Co-Founder of Women Interactive Creative Technology Fest designed to help creatives – specifically women and women of color – get into the technology industry and is a former member of the International Academy of Arts and Sciences (producers of The Webbys).

In addition, Sabrina is an accomplished speaker and trainer on social media and entrepreneurship and has been featured on NPR, Black Enterprise.com and spoken at numerous conferences and panels including Government for Social Media Conference, the National Association of Government Communicators, 3CMA, The Social Shake Up and SXSW. October-Social-Media-logo

Sabrina is also a graduate of Goldman Sachs’ 10,000 Small Businesses program at Babson College and is the former Co- Chair of the Black Agency Committee, at The A Pledge, an organization dedicated to creating inclusive opportunities in the marketing, advertising and communications industries in Atlanta.

When Sabrina is not busy running October Social Media, she is hanging out with her husband, Eric, daughter Erin, family and friends, listening to the latest audiobook on entrepreneurship or travel adventure.

Connect with Sabrina on LinkedIn.

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for GWBC Radio’s Open for Business. Now here’s your host.

Lee Kantor: Lee Kantor here, another episode of GWBC’s Open for Business and this is going to be a good one. Today on the show we have Sabrina Merritt with October Social media. Welcome.

Sabrina Merritt: Thanks so much, Lee. I’m excited to be here.

Lee Kantor: Well, I’m excited to learn what you’re up to. Tell us about October Social Media. How are you serving folks?

Sabrina Merritt: Absolutely. October Social Media is a digital communications firm that specializes in regulated industries and government agencies. So when we think about digital communications, think about social media, digital advertising, email strategy, content production, public engagement. Everything that has to do with digital, from soup to nuts, is what we offer. And we really strive or shine, I should say. And not only producing stellar outputs for our clients, but also working with our clients to create workflows and processes internally that help make their digital communications strategic, comprehensive and easy to handle. Specifically, when you have those lean communications or marketing teams.

Lee Kantor: So what’s your back story? How did you get involved in this line of work?

Sabrina Merritt: So yeah, a funny story. I actually started out as a content creator, producing music, doing singing across the globe. I released a album in Japan, and doing that work really led me into exploring more about the digital space. From there, I decided, okay, I want to learn more about how corporations and businesses are leveraging Technology. And so I then ran or excuse me, was a part of a social media team at international NGO care, then ran a Ran social for a fortune 500 here in Atlanta. Pulte homes across their four brands. And then in 2016, decided I wanted to hang up my own shingle, as they say, and start October social media. And so we’ve been doing that for the last almost nine years, serving clients across the United States and abroad.

Lee Kantor: Now how having kind of experienced social media in a variety of ways and working for a variety of types of businesses, what makes kind of social media for government agencies and these kind of regulated industries different than maybe just a traditional business that is a not a government or a regulated industry?

Sabrina Merritt: That’s a great question. So, frankly, government agencies and regulated industries really have requirements and parameters around how they can engage with the public. So they have a duty to educate and inform. When we think about governments and regulated brands are looking mostly to again educate and inform consumers about their products and services. But they both have to think about compliance. So it requires that we’re creative and strategic, while also staying up to date on the latest compliance and regulations as it pertains to each industry. And that is an additional layer that a lot of other businesses don’t have to think about when they’re producing content for our clients. If we’re not following compliance, we’re breaking any federal rules and regulations around how they engage with the public. They can be fined and it can be pretty detrimental for the organization. So knowing both compliance and having that ability to be strategic and creative is really where we shine, and how we differentiate ourselves from other agencies who don’t focus on these particular areas.

Lee Kantor: So when an agency is trying to do this themselves, I would imagine since they don’t have the expertise and the skill that you have and the experience that you have, their information might not create the same level of engagement that yours does. Is that kind of a big differentiator for hiring or working with a firm like yours, as opposed to kind of just going at it alone?

Sabrina Merritt: Absolutely. So a few things happen specifically for government communicators. First, most government communicators have a background in communications or journalism, which are very admirable fields. But what’s missing from that component is the digital marketing component. So how do you use digital tools in order to again educate and Educate and inform convey your key messages, while also being able to understand what analytics you should be tracking and how you can communicate to leadership that ROI. Um, the other thing that government communicators often face is just having a lean team. So maybe they are well versed in digital marketing or digital communications, but they are spread very thin because they have multiple tasks outside of just, uh, for example, social media or email that they are responsible for. So where we really shine is that we come in and act as an extension of a team, specifically those lean teams. And yes, you’re absolutely right. Our content is able to increase engagement and get in and get in front of the right people on the right channels, because we have, again, have that understanding of strategy, creativity while and compliance. And that’s really the difference. We’re thinking about what needs to happen from an organizational level, or thinking about what language is inherent to that specific social media channel so that people, your audience on that channel feels like you understand that the the language and the sort of the vibe of the channel. Um, so it doesn’t feel forced and it feels like the content is in the right place. But then again, we’re also aware of that compliance aspect. So we’re not making recommendations. That is going to get your organization in trouble. And we’re not making recommendations that are hard to achieve or sustain practically when you have a lean team. And I think that makes all of the difference, the understanding of those three components, while also understanding that, uh, our point of contact or our client has so many things going on that they really need sustainable, practical solutions that produce results.

Lee Kantor: So when you’re working with an organization, what are kind of like how do you uncover those metrics that matter or the outcomes that they desire, because I’m sure they come in trying to solve problem X, but after talking to you, you kind of uncover other things, or maybe like things you know, that they don’t know. And then all of a sudden the scope changes a little bit and the metrics that matter maybe shift from what they initially thought to what really is achievable.

Sabrina Merritt: Lee, have you been sitting in on my meetings? That’s exactly what’s been happening. Uh, and it happens all the time. How we get there is really quite simple. We always start off by just listening and hearing what the challenges are. And then you’re absolutely right. Because we’ve been doing this for a while, we’re able to also understand what the undercurrents are, what are the core issues that are causing some of the challenges that clients come to us with. So we typically start with, uh, after that, listening, doing a social audit and putting together a social strategy. Once we understand what the goals are and we’re able to look at the data, we can make informed recommendations in our strategy to get to the acquired results or excuse me, the desired results. And then we’re able to also, from that point, understand what key performance indicators we should be tracking. So we always start with what are the organizational goals. What are the communication goals and how do those things intertwine. And then we create. We look at the data. We talk to internal stakeholders and we make recommendations that are again sustainable. But we also use that information to identify how we’re measuring success and tracking that ROI.

Lee Kantor: Now, when you’re working with these organizations, especially the government ones are usually one of their objectives is to I don’t want to say fire you after they hire you, but to kind of kind of transition to, hey, we want to we want you to jump start this. We want you to launch this. We want you to put systems in place, and we want to have some elegant handoff so that we can then have a team member kind of keep this going for a period of time, and maybe check in with you every so often to make sure we’re still on track. Or maybe things have changed and now you can kind of help us be better.

Sabrina Merritt: Absolutely. So a lot of our clients, especially our government clients, do come to us. Exactly. With that in mind, hey, we have an issue. We’d love for you to come in, assess what’s happening, put together a strategy and action plan and help get us up to speed. And then we would love to be able to take it from there. And that’s exactly what we want for our clients. I know it sounds counterintuitive, but, um, from a business standpoint and just from an ethical standpoint, we don’t want to make recommendations where everything has to be tied to us in order for it to be successful. If that is the only way you can be successful through every aspect of your digital communications, then we feel like we haven’t done a great job. So we definitely come in and address acute needs. And then usually we put together an SOP or a very detailed strategy in order for that department to continue the work that we’ve done together. However, we also specialize in social media training. So and we offer 1 to 1 consulting hours as well. So often what happens is that after we’ve done that and we’ve had that sign off, clients continue to engage us to make sure that their internal teams stay shored up on social media. All the technology, emerging technology platform changes as it relates to functionality. Rules and regulations around advertising, etc. and then they keep us on call, if you will, with 1 to 1 consulting hours where they’re sort of doctors hours where we spend time together answering questions, addressing acute needs and supporting them should they have any questions. Post engagement around strategies or workflows and processes, while if and when internal needs change.

Lee Kantor: Now, what are some of the things that maybe organizations aren’t aware that having a robust social media presence and systems in place to execute could help their organizations? Maybe like, what are some of the obvious things and maybe what are some of the not so obvious ways that organizations could be using social media?

Sabrina Merritt: Yeah. So some of the obvious things that having a robust social media just program can do for an organization is one it can make you the brand authority on that particular issue. One of the common challenges for government agencies, but just across the internet and specifically social media, is combating, uh, just misinformation. So making sure that when someone or a community member or citizen. A resident wants to know what’s going on locally or wants to understand what’s happening on a national level. Instead of going to other outlets that aren’t confirmed or may not have the latest information, they understand that your organization, your agency, your state authority is the authority on this information, and they come to you first for what they believe to be credible. Information that improves, enhances their quality of life or just educates them. The thing that might not be so obvious is the role that employees can play in having a robust social media program, especially those programs, um, where, um, only organic, uh, social media is being leveraged, having employees, uh, like your post, share your post, uh, engage with your posts can be one of one of the most, uh, pivotal strategic tactics for any organization because nothing serves best as employee word of mouth, um, and you leveraging employee networks to share and disseminate, uh, key messages.

Lee Kantor: Now, when, uh, one of your clients is, um, maybe about to hire or, uh, find the right talent internally, what are some of the characteristics that make for good digital talent?

Sabrina Merritt: That is an amazing question. I would say some of the characteristics that make for a great digital talent is someone who understands not just digital strategy, but again, really is keyed on who their client is and what’s happening internally in the organization in order to make recommendations that are practical and sustainable and can be executed by the organization. Um, a lot of times you may have a digital agency that has grand ideas as it relates to, uh, social media campaigns, uh, content creation, but they’re not keeping in mind the budget, the talent, the resources and the bandwidth of the organization. So the ideas may be great, but they’re not specific or customizable enough for the client. And as a result, often clients, uh, end the engagement feeling like they’ve been underserved or they’ve been given a bunch of ideas, but they just don’t have the time to execute them. And so it’s really important that when you’re working with, uh, a digital hire, whether you’re bringing them in, uh, internally or you’re hiring a digital vendor that they’re thinking about your digital communications and your social media, uh, holistically and not they’re not just focused on the outputs. They’re also interested in how your organization is being run, what your goals are and what your team’s time, resources, bandwidth, and also, uh, what the skill gaps are in order to really support you in something that you feel good about. And that’s moving the needle for your organization.

Lee Kantor: Now, in this space, it seems like things change so rapidly. And every day you hear of a new technology or app or something out there that I should be paying attention to, or else I’m missing out. Um, how do you help your clients manage some of the just, you know, separating kind of the stuff that’s maybe a fad, then something that’s really a trend, like, say, I like, how do you help them? Um, you know, kind of leverage that if possible, at the level they are or, um, or engage with your team to help them leverage it so they get the most out of it.

Sabrina Merritt: That’s a great question. So we do that in a few ways. Uh, all of our clients receive our monthly newsletter where we talk about social media, the changes to the industry, and we also often share tips and tricks that their teams can leverage. So that’s one way that we do it. Another thing that we do is that internally, our team goes through a monthly training to not only stay up on compliance updates, but also just talk about emerging technologies. Again, the changes in functionality, but also the industry changes. So right now in social media, there’s a lot going on. Um, currently TikTok is still on the table to be banned. So there’s a thought about that. Um, there’s also changes in ownership as it relates to, uh, different platforms. And so we like to stay educated and informed as well, so that when we’re meeting with our clients on a weekly or bi weekly or monthly basis, or when we’re making our recommendations or recommendations and having project meetings, we can inform them about these changes as well, and how it impacts their strategy and what they should be thinking about. The final way that we do this is that again, we offer social media training. So we also recommend to our clients on our ongoing basis that they participate in one of our trainings, either directly or for one of our teams. And if they’re not, if they have decided not to buy, um, a social media training workshop, uh, throughout the year on a quarterly basis, we offer a free social media training for our clients, uh, just to make sure that they’re informed. We have a strong belief in continuing education, and we believe that an informed client is a better client to work with because they’re more educated about the space. They ask better questions and they become better collaborators when we’re working from the same base of knowledge.

Lee Kantor: Now, why was it important for you to have your firm certified and become part of the GW BC community?

Sabrina Merritt: Well, I have to say that when I first started my business, I was looking for information everywhere. So I really wanted to first join a community of like minded individuals, um, specifically other women who were looking to take their business to the next level. Um, and I have found that this community has really been a bevy of knowledge. I have met not only other friends and business owners that I can commiserate with, but also mentors who are further ahead in, in, uh, their business who have already done some of the things that we’re aspiring to do. Um, and I have a resource where I can go to people firsthand and say, hey, this situation is happening, or, um, this new opportunity is coming up. What should I do? What did you do? What things should I keep in mind? The other thing, uh, reason I wanted to be certified is because I, like I just said I wanted to take my business to the next level. And when you are certified, uh, specifically, uh, when you’re working with corporations Relations and or government agencies. That really solidifies for those potential clients looking at you that you are serious, um, that you understand the value of community and certification and you understand how to use it as a business tool in order to get you in some of the spaces. You wouldn’t be, uh, ordinarily. The last thing I’ll say is, the other reason I joined is because I heard about, uh, the great matchmaking, uh, opportunities that happen throughout the year. Um, I have taken advantage of those. And through some of those opportunities that happen throughout the year, uh, have been able to connect and serve with, uh, as a subcontractor for larger organizations. So I am a fan. I will continue to recertify every year, um, because it really has worked for my business. And having that community, um, has just been really invaluable.

Lee Kantor: So what do you need more of? How can we help you?

Sabrina Merritt: Well, I’m gonna say what all I hope all of the businesses have been saying is that we want more clients. We want to be more connected with people, uh, that can use our services. So if you are a prime contractor with a government agency and you’re looking for a subcontractor who has our capabilities, we’d love to talk with you. If you are in need of a social media overhaul and you are a mid-market, uh, regulated industry, uh, business corporation enterprise, we’d love to talk with you. Uh, if you if your organization is in need of social media training and you just want to shore up your internal staff or, uh, small businesses or, uh, your employee advocacy programs, we’d love to partner with you and help you meet your organizational goals.

Lee Kantor: So if somebody wants to learn more, have a more substantive conversation with you or somebody on the team, can you share the points of contact, like what’s the best way to connect and website or socials?

Sabrina Merritt: Absolutely. So first and foremost you can learn more about us at October Social Media Comm. You can also follow us on Instagram at October social media. If you would like to reach out to us directly because you heard some amazing things in our chat today, please feel free to contact me directly at Sabrina Sabrina at October social media.com.

Lee Kantor: Well, Sabrina, thank you so much for sharing your story today. You’re doing such important work and we appreciate you.

Sabrina Merritt: Thanks so much, Lee, for having me. This has been a blast.

Lee Kantor: All right. This is Lee Kantor. We’ll see you all next time on GW BBQ. Open for business.

 

Tagged With: October Social Media

BRX Pro Tip: The Value of Being the Voice of Business

January 22, 2025 by angishields

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BRX Pro Tips
BRX Pro Tip: The Value of Being the Voice of Business
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BRX Pro Tip: The Value of Being the Voice of Business

Stone Payton: And we are back with BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let’s talk a little bit about the actual value of being the voice of business.

Lee Kantor: Yeah, I think this is one of those sneaky differentiators that we offer to our clients that separates us from pretty much everybody else that’s in this business. The value of being known as the voice of business for your clients is so important, because when your clients have a show with us that serves the ecosystem that serves them, this differentiates them from everybody else, all their competitors. They are no longer just a vendor. They become the media for their niche. They get access to things that other people in their industry don’t get access to. They get status. They get a credential. They get all the benefits that being the media provides.

Lee Kantor: And it’s important for you to remind your clients to lean into this new positioning. And it’s hard for some of them. They have a difficult time separating their show from them. But the more they can lean into their show, then the better off their business is going to be because being the voice of business through their firm sponsorship of that show is going to be one of the most valuable things that we are providing to them, and it’s something that can’t be taken for granted.

Lee Kantor: And believe me, if they choose not to do the show again, they’re going to start missing it pretty much immediately because they’re no longer going to be invited to get this kind of access to conferences and events. They’re no longer going to get quick phone calls returned from their prospective clients. So, it’s important for them to understand the value, and it’s important to understand if they don’t have this, then they’re not going to get some of the goodies that come from being the media.

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