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October 15, 2024 by angishields

Christiaan Marias with Five Star Dent Removal

October 14, 2024 by angishields

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Cherokee Business Radio
Christiaan Marias with Five Star Dent Removal
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Christiaan-MariasChristiaan Marias is a master certified dent and hail repair specialist and owner of Five Star Paintless Dent Removal in Alpharetta, Georgia with over 20 years of experience in this industry.

Five Star Paintless Dent Removal Alpharetta: the premier service for dent repair and bumper repair near you!

Paintless Dent Removal (PDR) is a process in which dents are removed from your vehicle using specialized lighting and custom dent removal tools, eliminating the use of any sanding, body fillers, or repainting.

Follow Five Star Paintless Dent Removal on Facebook and Instagram.

Transcript-iconThis transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Woodstock, Georgia. This is fearless formula with Sharon Cline.

Sharon Cline: Thank you for joining us here at Fearless Formula on Business RadioX, where we talk about the ups and downs of the business world, and we offer words of wisdom for business success. I’m your host, Sharon Cline. And today in the studio, I’m very excited to speak to the owner of Five Star Dents and Dings in Alpharetta. They are a paintless dent removal company, but they they offer other services as well. They’ve been in service for over 20 years. They have over 500 Google five star reviews, which is a really, really great statistic. Um, they’ve worked on over 5000 cars. They are where you would want to go. If you have any kind of paintless dent removal need, please welcome to the studio, Christiaan Marias. Hello. Hey, how are you? I’m good.

Christiaan Marias: Thanks for having me on the show.

Sharon Cline: Thank you for coming to the studio. I’m excited to talk to you because I’ve not spoken to anybody in this industry, and I’ve been doing this show for like over two years. So there are things I need to learn. And I think people who listen to the show would like to hear as well, because it’s it’s a wonderful opportunity if you can do it, to not have to go through so much to get your car to look the way you want to. Absolutely. I was doing a little bit of research, just a little bit so that I could sound slightly intelligent. You’re obviously the expert, but I was not even thinking about the aspect of what it will do for the environment if you’re not having to use a bunch of paint. Correct. That’s like a whole other aspect. So let’s talk a little bit about how you got into this industry.

Christiaan Marias: So actually I’ve been in this industry basically right out of high school. And I mean, I’ve always been into cars ever since I was a little kid. And um, you know, graduated high school and was just doing some odd jobs here and there, not really sure what I wanted to do. And I had a friend of mine, this was when I was living in South Florida, and he, uh, approached me one day and said, hey, you know, I just actually bought this franchise of this company that does little minor, you know, paint, touch up and, you know, things like that. And he’s like, my business is starting to grow. And I really could use some help. And, you know, wanted to see if it would be something that you’d be interested in. So I started working with him and, um, as I said, learned how to do, you know, little minor paint, touch up and scratch repair, uh, mostly for car dealerships. And, um, and then I did that for about, I guess it was maybe about a year and a half or two years and then got a little bored with it.

Christiaan Marias: And I thought, you know what, I want to try something different and had a little bit of a change of careers and got into the internet, web hosting space for a little bit, but just really hated working in an office. You know, being in a cubicle all day and then just really wanted to be back outside and ended up at another friend of mine who was working for a local Paintless dent repair company in West Palm Beach, called me one day and said, hey, my boss is looking for somebody who can do the type of work that you used to do with the paint, touch up and the scratch repair. Would you be interested? And I said, you know what I’ve actually been thinking about, you know, getting back, you know, into the automotive reconditioning space. So I’d love it. So I ended up, you know, going and working for that company and in the process learned how to do paintless dent removal and realized that I just loved it and had a passion for it. And, um, ended up starting my own business right after that.

Sharon Cline: I always think it’s interesting. Excuse me. There’s like a creative aspect to repairing something and being able to problem solve. And to me, I think it would be so satisfying. You know, it’s like a skill. It’s a skill that not everybody has. Definitely.

Christiaan Marias: And, you know, I over the years, I mean, I’ve learned all types of different, you know, automotive reconditioning services. But the Paintless dent repair is definitely the hardest that I’ve ever learned. And it just it takes a lot of patience. And, you know, you’re right. It takes that kind of creativity because you’re looking at the damage in the vehicle. And then you you almost in a way have to imagine like how that damage was caused. And then in your mind, kind of formulate a plan of how do I reverse that out? And so it’s a little bit of, you know, mechanical, but you’ve got to have that artistic ability and be creative in like, how do I how do I do this? How do I create leverage all these different things. So I mean, I’ve been doing this for 20 years and it’s something that, you know, I, I enjoy doing every day. I’ve not gotten bored of it yet, so it’s definitely a good thing.

Sharon Cline: Yeah, it’s a different feel altogether being in an office, I can’t. I mean, it’s I’m imagining you’re outside and you’re dealing with the public and you’re actually getting to see the end result right in front of you of something that you worked really hard on to repair. Um, it’s so helpful too, because when you for me, if anything happens to my car, if if anyone told me, well, you’re going to have to go here to get it fixed, and it’s, you know, your insurance company. And I’d be like, okay, like, I’m not an expert. Correct. But knowing that there’s someone out there that could potentially save you from having to leave your car for weeks and weeks. Um, have a huge insurance, you know, hit. I would feel like that’s the first stop I’d want to go to. Is this possible that you could fix this for me? Kind of, you know, in a day or so, as opposed to having to go through something so much more extensive?

Christiaan Marias: And I tell I tell my clients it’s honestly the closest thing that you can ever get to the damage never happening in the first place. Obviously, that’s in a situation where there’s no paint damage on the car because we’re, we’re we’re essentially just reversing the damage out. And, you know, it is considered a green service because again, there’s no, you know, there’s no chemicals, there’s no, uh, parts that are being replaced that now have to get thrown into a landfill. Um, so, you know, all in all, it’s better for the environment. Um, you know, costs significantly, significantly less than what a regular body shop would charge. And we can usually get the customer’s car back to them, you know, within the same day, or at least within a day or two.

Sharon Cline: Have you ever had that feeling? I was wondering about this when I was on my way to the studio. I’m like, how would I feel if I had this company? And I knew that someone wanted me to fix this big dent that I knew I couldn’t do. Like, do people have unrealistic expectations?

Christiaan Marias: Yeah. And sometimes it’s actually humorous. You know, I’ll get people that will send me pictures or video. And I mean, it’s literally like the whole side of the car just bashed in. And then I tell them like, hey, I’m really sorry, but this is not a good candidate. And they’re like, but I don’t understand. There’s no paint damage. It’s just, you know, it’s just dented. And I’m like, yes, I understand that. But like, your door is crushed in and there’s like, this is going to have to get replaced. Um, you know, and I think just from doing this for so long now, um, you know, I’ve been able to learn, you know, what’s possible and what’s not possible. But definitely early on in my career, I spent a lot of hours working on things that just ended up not being something that I could, you know, confidently, you know, sell a customer and say, hey, this is, you know, this is a good repair. So, um, you know, but people understand. And as long as you are upfront and honest with them, you know, they’re they’re usually okay with that.

Sharon Cline: Who is an ideal customer to you?

Christiaan Marias: Um, I mean, that’s a that’s a good question. Um, I would say typically, you know, customers that have nicer vehicles, you know, your, your higher end vehicles. Um, but I do have a lot of clients that have just, you know, your average everyday cars, you know, your Toyotas, your Fords, they’re just particular about their car and they don’t like dents. Um, you know, but yeah, obviously people who have higher end exotic cars are typically the ones that call me because they’re very, you know, picky about little things happening to the car. And, you know, one of the benefits of what I do over a body shop, and which is why people with higher end vehicles typically will use my service, is because you retain the original value of the car. So anytime you’re doing any kind of body work or you’re replacing parts, it can devalue the vehicle. Um, so it’s a very, um, it’s a very important thing. And then generally as well, there’s not any kind of Carfax report on the car, which can also, you know, negatively impact the value.

Sharon Cline: You must be their best friend, because people who really care about their car. And my son is a car fanatic as well, and he is very passionate about his car. And you know, if someone feels that with him, it’s like they’re buddies. Yeah. You know, so I was thinking, you must be so important to these people because you are just as passionate as they are.

Christiaan Marias: Yeah. And I have I have great clients. I mean, people that have been using me for years that, um, you know, they won’t use anybody else. And, you know, a big part of what I do during the course of the year is also fix hail damage. Wow. And so, as a matter of fact, this year I was in probably 4 or 5 different states. And, you know, because I’ve been doing it for such a long time, I’ve gained, you know, a good reputation in the industry. And then, you know, people from different states will call me and say, hey, we’ve just had a major hailstorm. I need help. And so I will travel out to, you know, Colorado or Chicago or wherever that that happens to be. And, you know, help them with the process of not only the repairs, but also dealing with the insurance companies, you know, writing estimates, things like that.

Sharon Cline: You know, living in Florida and all those tornadoes that come through, you know, I imagine hail was an issue. Oh, yeah. Like you got the the expert experience, you know. Mhm. Um, and how wonderful to know that you can handle the stress part. You know, for someone like the insurance company. All of that feels like oh it’s just another thing to worry about. But knowing you could come in and kind of be like a superhero.

Christiaan Marias: And that’s literally what I tell my clients is that, you know, once, once you’ve contacted your insurance company and you and you, you start that process of getting a claim, then I, I step in and then I take over from there and we handle it from start to finish. And then essentially all they do is come and pick up the vehicle once it’s ready.

Sharon Cline: So you also do like bumper repair I saw. So that’s not considered an accident, right.

Christiaan Marias: Um, so that would be just more of your, um, cosmetic type damage. You know, we don’t do any kind of collision repair. Um, you know, it’s more cosmetic where it’s just like a, you know, you scraped it going into the garage or, you know, your your your kid was riding the bicycle and, you know, you know, scratched the side of the car. Shopping cart. Shopping cart. Something like that. Yeah. So just little minor, you know, cosmetic repairs and, you know, some other things that we’re also starting to offer, you know, again, in that same cosmetic space. So we do rim repair for like curb rash wheels. Um, you know, rock chip repair on windshields.

Sharon Cline: You also do I saw not like I’m telling you what you do. But I saw on your website, which I love, is that you do um, headlight restoration, which is a big thing that is really old, you know, so it’s nice to imagine I could go somewhere to really help me see at night.

Christiaan Marias: Well, especially nowadays with the with some of the newer vehicles, you know, the headlights, you know, the technology in the headlights is, is advancing. And so you’ve got a lot of halogen headlights, you know, LED. And just the headlight itself could be anywhere from $500 to $1000 to replace. And so, you know, with us being able to restore the clarity, I mean, it’s a it, you know, it’s a fraction of the cost. Yeah.

Sharon Cline: What have you noticed about how the materials that are used to make cars from like 20 years ago to now?

Christiaan Marias: I’m definitely the biggest thing that I’ve noticed is that the, the metal, the sheet metal or the aluminum is getting a lot thinner. So which makes it more susceptible to getting dented. But a big part of that is because, you know, it lightens the weight of the car. And so it’s better for fuel economy. But it’s not always good for, you know, damage.

Sharon Cline: So 20 years ago, was it more steel? Yes.

Christiaan Marias: Yeah. Almost. Almost exclusively. Unless you were dealing with a very high end car, like a, like a Mercedes or a Porsche or, you know, Bentley or Rolls-Royce. But now you’re starting to see more and more Or aluminum. As a matter of fact, I want to say the the new Ford F-150s are almost entirely aluminum, even the roof. And, you know, a lot of people think, oh, aluminum is softer, so it must be easier to fix, but it’s actually quite the opposite. So, you know, generally when I have a client that has a car that’s made from aluminum, there is a little bit of an upcharge just because it takes a lot more time and effort to to do the repairs. It’s more.

Sharon Cline: Malleable.

Christiaan Marias: So so what it is is that with sheet metal, it actually has a memory. So when you’re, you know, when you have a dent in sheet metal and you’re, you’re kind of manipulating it from the underside, it almost wants to go back into, into place. Whereas with aluminum it doesn’t have that memory. So you’re, you’re, you’re having to exert 2 or 3 times the amount of pressure to the bottom of it to get it to almost kind of go back into place.

Sharon Cline: So you were in Florida. How did you come up here to Georgia?

Christiaan Marias: So actually, Georgia is the second place that I’ve been after, um, you know, after Florida. So I actually lived in Michigan for, for a short time. I was about four years. And that was an interesting experience because obviously, you know, Detroit, you know, you’ve got the big three there. And I got to meet a lot of, you know, people that were in the automotive industry. I got invited to, you know, the Detroit Auto Show actually fixed a couple of cars at the Detroit Auto show, like.

Sharon Cline: Live in front of people. Yeah, well.

Christiaan Marias: Not not so much in front of people, but they, you know, they had vehicles there from the manufacturers that were on display. And then just in the process of them getting set up. Oh, you know, little, little things would happen. So I actually, you know, worked on the cars.

Sharon Cline: There that like.

Christiaan Marias: It was it was a little nerve wracking. But you know, I mean it’s just just like anything it’s, you know, you have to just focus on what you’re working on and don’t, you know, pay attention to the, you know, the environment. But I mean, just the, the connections that I made and just the experience of dealing with people that were literally like on the front line of, of Designing. I mean, I talked to so many engineers about just the process that they go through with designing the cars and the software and all of that, and it was just a very, very big learning experience.

Sharon Cline: Also, I was thinking, if you’re up in Michigan, what the environment and temperature and snow and all of that does to a vehicle as opposed to being here more in the South, what have you noticed?

Christiaan Marias: I mean, I would just say mostly that the types of damage, like when I was working in Michigan, you would get a lot of damage from, you know, ice and also people drifting, you know, and hitting snowbanks. So you’d have a lot of, you know, damage like that. But, um, a big thing too is in Michigan, obviously with the cold, um, there’s some different techniques that we have to use when you’re working outdoors, you know, because the metal, the paint, everything is much more brittle. So you have to be more careful about as you’re working that metal from the inside, that you don’t overdo it and end up causing the paint to crack. So just yeah, some different techniques, which is a big reason why now here in Georgia, I actually have a fixed shop location and it just allows me to be in a more controlled environment, which is just better all around. My lighting is is more controlled. You know, I have it’s temperature controlled. So, you know, air conditioning in the summer, you know, winter time I have the heat going. So it’s just overall a better environment to to do a quality job.

Sharon Cline: I also see that you have people that you can dispatch out to where someone’s car is. Will you talk a little bit about that?

Christiaan Marias: Yeah. So right now I don’t I don’t have employees, but I do have subcontractors. And so essentially when we have body shops or dealerships that need work done and they’re not able to bring the car to the shop, I have technicians that I can dispatch to, you know, to the client. Um, also my, my other vendors that do the other services that we offer, like the bumper painting and the wheel repair. Those are all mobile services. So those can be done, you know, either at the client’s house or at their office. So it’s a lot more convenient.

Sharon Cline: Heck yeah. If you don’t have to like, take your car, go drop it off and like get someone to drive you and all of that. I mean, it’s just kind of like a no brainer. Absolutely. Yeah. You just be home.

Christiaan Marias: Yeah. I mean, there’s a lot of clients that are, you know, that work from home. And so they have to be on meetings or calls. And so, you know, with us being able to do that service, you know, for them mobile, it helps. But you know there’s definitely types of repairs like bigger repairs or like hail damage that it’s not really convenient to do it at a customer’s location. So in that situation we’ll schedule them to bring it to the shop.

Sharon Cline: So if you’re just joining us, we are speaking with Christian Murray of Five Star Dents and Dings in Alpharetta. I also wanted to ask you, what is it like to what have you learned being a business owner, not just obviously going into Michigan and having your business, but being here as well? What’s something that’s really surprising to you that you wish you had known before you got started being a business owner.

Christiaan Marias: Oh, that’s a great question. I mean, I feel like I’m always learning. I mean, even though I’ve been doing this for over 20 years, I feel like it’s just a constant learning experience. Um, you know, I’m I’m very talented and very good at what I do when it comes to the hands on repair portion of it. But I would definitely say that the hardest part for me has been learning the business side of things, you know, especially with regards to, you know, the financial side of things, you know, taxes. Um, you know, marketing and things like that. So, you know, for me, that’s, that’s been the biggest struggle is just, you know, staying on top of, you know, especially nowadays with, you know, with social media being such a big part of, of small business and, you know, kind of getting your name out there. Um, so, you know, start to start learning about that, you know, being more comfortable, you know, talking about what you do. Um, I’m not the greatest at it, but something that I’m working on is, is, you know, trying to be more comfortable being on camera so that I can put out some more content on my social media channels to, you know, just let people know what it is that we do, because it is something that not a lot of people are familiar with.

Sharon Cline: Not unless they have to be. Exactly. Yeah. And then you’re stressed out, right? It’s like, kind of nice to know to know it beforehand when you don’t even need it.

Christiaan Marias: Yeah. But yeah, I would say for me, the biggest thing that I continually try to, you know, stay up on is just, you know, learning the business side of things and just trying to be more efficient or, you know, ways to grow the company and kind of reach more people.

Sharon Cline: So I did see that you had a video. I want to say it might have been on Instagram, kind of explaining the basics of what Paintless dent removal is. So is that is that the main way that you market is using social media? Like most people on Facebook, you know, you don’t even have to pay really a marketing company. Correct. You can do a lot of it on your own. Is that how you market?

Christiaan Marias: Yeah, I would say, you know, it’s a combination of that. And you know, something I found, you just over the years I’ve tried all different types of, you know, advertising and marketing. I mean, we’ve done mailers, we’ve done, you know, postcards, um, just, you know, different things like that. But it just seems that when somebody is looking for the type of service that we offer, they’re generally going online and they’re looking for it on, you know, Google or Yahoo or whatever. So I have found the most effective way for me is to, you know, do you know, Google ads and, and then just most recently just really focusing in on the, on the social media part of it and just, you know, trying to create more content because people share that and they see it. And then it just it educates them on what we do. And then I’ll get phone calls from someone that says, oh, hey, I happen to see you on Instagram. Or a friend of mine, you know, shared your your page with me. So, you know, those those three areas, I would say, and then we do get a lot of business just from our, you know, referrals from our clients and repeat business.

Sharon Cline: I was going to say you develop a relationship with these people, right? For sure.

Christiaan Marias: I mean, I’ve had I mean, I still even have clients that call me from from Florida. Oh, wow. And, you know, they’ve they’ve had my number in their, in their phone and they’ll call me and I’ll say, hey, you know, I’m so sorry, but I’m not there anymore. But hey, let me, let me refer you over to this person. So, you know, it’s nice being in the business for so long. And I know people all over the country, so even people that have moved around, I can still, you know, take care of them by referring them to the right people.

Sharon Cline: What do you think people don’t know about your business? About your industry? What do you think? Like if you had a minute to be able to kind of know that, like, oh, I just hate hearing that people think this is so easy or, you know, is there something that you’re just like, I want people to understand what it’s like on my side?

Christiaan Marias: Yeah. For sure. I mean, I think, I think there’s there’s a misconception with dent removal that, you know, things, you know, dents just pop out. Yeah. Don’t you put.

Sharon Cline: A plunger on.

Christiaan Marias: This, right. Oh, yeah. Plunger. Dry ice suction cups. Um, other items, um, you know, but yeah, that’s that I would say is the biggest misconception is that, you know, people just have this idea that, oh, you know, something bumped into it to put the dent there. So if you can just kind of get behind it or use a suction cup, then it just basically pops out and it’s perfect.

Sharon Cline: And that there are kits I want to say, like at AutoZone, I think they may have like a dent, like a paintless dent removal kind of kit where you can do it yourself at home.

Christiaan Marias: Yes, as a matter of fact, I just had a client that that came to my shop the other day and he had, I don’t know if it was hail damage or it was like acorn damage. Well, he went to the store to AutoZone and bought this little glue puller thing that they sell for. I want to say it’s 1995 or whatever, and attempted to do it himself and absolutely ruined the car. No, I mean, even to the point where someone like myself who knows how to do this, it just I had to tell him, I’m so sorry, but like, this has to go to a body shop now, and they’re going to have to completely redo the hood, the roof, the trunk. And I could just see it in his face that he was just so absolutely disappointed that, you know, this $20 tool that he bought at the at the AutoZone to save money is now going to probably cost him like thousands.

Speaker3: Oh, God.

Christiaan Marias: So yeah, that’s that’s the other thing is I would, I would uh, I would urge people to, to, you know, to not try to mess with it yourself. I mean, it seems simple in concept, but there’s a reason why you know, it, you know, requires all these different tools and techniques and things like that to do a proper job.

Sharon Cline: Have you ever had a day where the end of the day you kind of like, you know, wish you could high five yourself because you just did such an amazing job on something?

Christiaan Marias: I there’s been many of those days, actually, and it’s, it’s usually on those very complicated jobs where initially I looked at it and I was like, you know what? I don’t I don’t think I’m going to be able to do this. But I said, you know what? I’ll give it a try and I’ll even tell the client, hey, you know what? I’m willing to at least give this a shot. And, you know, as you start to work on it and it starts coming out, you’re like, okay, okay, this may actually work. And then, you know, by the end you’re like, wow, this actually came out amazing and I’m happy. And then I’ve had many clients like, can I just give you a hug right now? Because like, that was amazing. And this bothered me so much. And I’m just so happy right now that you were able to fix this. Ah, so, you know, it’s definitely a sense of like accomplishment. And it’s one of the biggest things that I enjoy about what I do is that, you know, kind of like that instant gratification where you can take something that’s obviously damaged or messed up and, you know, by my own hands and technique and work, you know, I can make it look like it never happened.

Sharon Cline: And you’re their best friend. Yes. Um, were you considered an essential worker during Covid?

Christiaan Marias: That’s actually a very good question. So I was not considered an essential worker, However, it just so happened. This was when I was in Michigan and I had a good friend of mine that was living up in like the more central part of Michigan, and they had just gotten a hailstorm. And so they called and said, hey, you know, we need your help because we have these hail cars at a body shop. Well, luckily the body shops and the auto repair centers were considered essential. So I kind of was able to fall in under, you know, that little umbrella. And I was able to keep working because I had to close my shop down in, in Michigan because I wasn’t considered essential. That was my.

Sharon Cline: Question was, how did you survive the pandemic?

Christiaan Marias: So luckily, I mean, for about two, 2 or 3 months, I was able to work, you know, under under this body shop. And then once they started lifting some of the restrictions, then I was able to open my shop back up. And, you know, obviously we took all the precautions with, you know, disinfecting and all of that. But yeah, it was it was an interesting time.

Sharon Cline: I always talk to people here about, you know, how they some some companies didn’t obviously survive and um, but I was thinking about how I mean, restaurants and, you know, I guess industries in, in that way. But like for, for people, they’re always going to be people driving and there’s always going to be accidents because we’re fallible. Um, so yeah, I’m glad to hear that you were able to survive. Yeah.

Christiaan Marias: Me too, because I was definitely I was definitely worried because, you know, I’m sitting here thinking like, okay, you know, now what? Like, I have to close my business down, and it’s not like I could even just go to another state and work because, you know, it was just happening all across the country. And, I mean, it just it was just such a, you know, it was.

Sharon Cline: Like a little blessing.

Christiaan Marias: Blessing for sure. Yeah. I mean, you know, I ended up having to drive, you know, a little bit every day because, you know, of course, like even the hotels and things were, you know, you know, a little sketchy. Sure. So luckily it was about an hour and a half away. And so I would just get up real early in the morning and I would, you know, hour and a half commute to the Body shop, work there for the day, and then drive back and but you know, it kept it, kept you afloat, kept the the money rolling in. So I was happy about that.

Sharon Cline: I’m curious. Okay. Have you have you seen the Teslas that look like trash cans kind of or whatever. Like what would you do if one came to you? What does that even made of? I know nothing, I just look at them and I’m like, what the heck?

Christiaan Marias: So yeah, I mean, so I, I’m starting to see them a lot more. I mean, honestly, I have not had an opportunity to work on one yet, but, you know, I’m part of a big group on Facebook and it’s, you know, people who do the same thing that I do all across the country. And so a few of the other guys have posted pictures and things of, of ones that they’ve worked on, from my understanding, they’re made from stainless steel, which is essentially like a refrigerator. Um, and so I don’t know what it’s going to be like to work on one. Um, you know, but I’m sure I’ll probably find out pretty soon because I’m starting to see them a lot more often on the road now. Aren’t they.

Sharon Cline: Like wicked expensive to like. Yeah.

Christiaan Marias: I want to say they’re like, at least 100,000 or more.

Sharon Cline: Does anything make you feel daunted? Like, would you be like, Holy crap, I don’t want to touch this car. I don’t know.

Christiaan Marias: Um, I mean, I mean, sometimes, you know, just because, you know, when you’re dealing with a high dollar vehicle, you know, that sort of like that room for error. Error? Like, is much smaller or, you know, just in the in the process of working on the car, you know, sometimes we have to take things apart and, you know, as careful as you can be sometimes, you know, naturally things, you know, can can break or whatever. So that’s always a, you know, something that makes me a little bit nervous. But as far as, you know, working on the car itself, I just I look at it like it’s, it’s the same sheet metal, you know, it just has a different badge on it.

Sharon Cline: Do you park your car, like, away from other cars in parking lots?

Christiaan Marias: Sometimes.

Sharon Cline: I was just curious, like if you were to say, not that you need people to not have their cars dinged because you want to stay in business, right? Just. I’m just.

Christiaan Marias: Wondering.

Sharon Cline: Yeah. Just not your own. Where do you park? No.

Christiaan Marias: And I’ve even, like, even when I’ve been traveling for for work. And I know that there’s going to be a hailstorm. Like, I’m still like that person where I’m like, if I can park my car under cover, I’m going to, even though I know I can fix it. It’s just like, you know, I don’t I don’t want to go through that whole process. But, um, yeah, I do try to park, you know, far away, you know, but inevitably I’ve still gotten dented. And so I end up sitting fixing my own car. It just takes a while because I’m so busy fixing everybody else’s stuff. Right?

Sharon Cline: You’re, like, low in the in the totem pole of of things, of customers. What would you like to see your how where would you like to see your business go? Like do you have like a five year plan? Ten year plan of where you would like to see it? Yeah.

Christiaan Marias: So I mean, right now I’m, you know, basically like my, my kind of my goal for the next few years is to I’d love to have more than one location. I feel like it’s a service that’s definitely needed, especially, you know, kind of here in the Metro Atlanta area. And, you know, still a lot of people don’t know that this type of service is even available. So I think as we start to get, you know, more known and, you know, people, you know, start to use our services, I think that our customer base is going to grow. So having multiple locations, we’d be able to service them a lot more efficiently. The other plan that I have is to really expand the service offerings. So almost becoming like essentially like a concierge service where, you know, we become like a one stop shop for, for our clients, where, you know, we’ve already built that trust in them. And so now, um, kind of like going back to what we were talking about with the, with the insurance, right? Like somebody that you can just say, hey, I trust you. You’ve done work for me before. I just, I just need you to handle this. You know? I want to get some paint touch up done. I’ve got these dents, even window tint or detailing, you know, like, I just want to drop my car off with you, and then you take care of everything, and then I’ll just come and pick it up when it’s all done. And I feel like there’s there’s a need for that type of service. And I’d like to I’d like to be able to offer that.

Sharon Cline: Well, so it’s a, it’s amazing to, to imagine I mean you are the person that they trust, right. You it’s you. So being able to surrender a little bit of control to other people that you trust in order to expand. I can imagine it’s like a little daunting as well. It is, you know, because it’s your your name, it’s your business. And I’m wondering if I have control issues because just the idea of that, I’m like, oh, that would be hard for me.

Christiaan Marias: Oh, trust me, it’s it’s definitely been a big thing for me. And I’m, I’m, I’m finding I think as I get a little older and I realize that, you know, my, my time is limited as far as, like what I’m going to be able to do or just, again, kind of like the whole idea of being able to service more clients and taking care of more people. I know that I can only do so much on my own. And so now the focus has really shifted away from myself to now. I want to build a brand or a or a or a company and a business that that carries that same reputation. And part of that is like me picking the right people to be able to offer those services that I can trust and say, hey, even though it’s not me personally, I can vouch for the, you know, for these other companies that are part of our umbrella.

Sharon Cline: Ooh. That’s hard. That’s hard work. I would imagine because, you know, your heart’s in it and you want someone else to have their heart in it, I would imagine.

Christiaan Marias: Yeah, well, and I think that just goes back to, you know, just having a good network of people and, and just seeing what type of work they do and you know, their reputations as well. And, and just being, you know, building a team, you know, and that’s that’s really kind of my focus now going into the next few years is, is having that having that team of people that I know that I can trust and that my clients can trust as well.

Sharon Cline: Do you think you have a fearless formula. What do you do to manage the natural emotions that we all have in the business world? If something isn’t going well or, you know there’s a stress to you, how do you manage it?

Christiaan Marias: I mean, definitely some days are easier than others, you know? I mean, I think, I think at the end of the day when you’re, you know, when you’re a small business owner, you know, you just have to realize that, you know, you’re going to have good days and bad days. But, you know, as long as you have that, that passion and that drive for what you do and essentially, you know, you’re you’re committed to providing like a good quality service. You know, you just have to focus on that and know that, you know, every day is just, you know, that you’re putting in that effort. And even when you make a mistake or something goes bad, you know, you know that your clients believe in you and that as long as you make it right, that they’re that they’re still going to, you know, come back.

Sharon Cline: It’s almost like managing realistic expectations of the human side of of business. In other words, there are days where I don’t know why I’m like having a great day and I’m almost like I this I am the I could teach how to live. And then there are days where I’m just like, I don’t know why, but it’s this horrible and I can’t figure out what the difference is. But I like that you’re just kind of being realistic, you know, not saying it’s all going to be great. Well, it might not all be great, but at least you’re being honest.

Christiaan Marias: It usually isn’t, you know, and I and I definitely, you know, realized that, you know, in the very beginning it was like I had this great idea of like, oh, I’m going to have my own business and it’s going to be great, and I’m going to be able to manage my own schedule, and I can come and go as I please. And, you know, it’s completely the opposite. I feel like you work, you know, three times as much. You know, your brain never shuts off. You know, even when you’re, you know, you’re home at night or on the weekend or on vacations. You know, I think it definitely takes a certain kind of person that can that can deal with that Um, you know, just because, again, it’s just your brain is just always switched on to it, and, and sometimes, you know, you you wish that you could shut it off, but I really wouldn’t have it any other way, like I’ve thought in the past, like, well, maybe I should just go back and work for somebody and just, you know, get a 9 to 5 or something like that and let.

Sharon Cline: Them deal with all the headaches. Yeah.

Christiaan Marias: But but the thought of that actually, like, is terrible for me, you know. So as, as horrible as it is sometimes, you know, dealing with the stress and the aggravation and the, you know, the sleepless nights, like, I just, I feel like it’s just something that is in me and it’s just how it’s always going to be.

Sharon Cline: How do you balance being the business owner and knowing that you could be reached at any moment? Like, are there times that you put your phone down or put it on silent or. I mean, it’s 24 over seven access to you through social media as well. I’m sure if anyone wanted to post anything. So what do you do to balance your life?

Christiaan Marias: I mean, you definitely have to. You know, make make that decision of like, you know, I I’m going to be focused on my business, you know, from these hours and, you know, there are people who sometimes feel like they have access to you at all times. And sometimes there is that, that, that want to, you know, to help them out. And but then it does it does become a problem, you know, and then and you know, and that has happened to me over the years where, you know, especially moving to new locations, you know, you feel this obligation to, you know, kind of put in that grind. So you’re working extra hours, you’re working weekends. But I mean, it definitely can, you know, overwhelm you. And so that’s something that I’ve been working on as well just over the last few years is just, you know, number one, just having set hours that I work. I mean, even though my brain doesn’t shut off on the, on the, the, the thinking process of it, you know, I definitely don’t answer my phone after a certain time, but it’s also putting in systems, you know, things in place that automate the communication so that, you know, even though it’s not me personally handling all of that, you know, there are things in place through my website or through, you know, software and things that I use that can still allow that communication to happen with the client. But it’s not me personally handling all of that.

Sharon Cline: Wonderful. So someone a client feels like they’re being attended to. Yeah. So smart.

Christiaan Marias: And there’s definitely some, some good innovations that are starting to happen now with some different, you know, software and things like that, that answer text messages. They answer phone calls, they can do follow ups. And so it helps when you’re just a small business and it allows you to be a more efficient but not kill yourself trying to keep up with all of it.

Sharon Cline: If someone’s listening now who is considering opening their own business, do you have like a nugget of advice that you would give them?

Christiaan Marias: Um, I would say definitely, you know, whatever, whatever that business is that you’re going to open. I mean, you know, definitely be be passionate about it. But take the time to learn the, the business aspect of whatever business it is that you’re, that you’re, you’re wanting to open. Because I feel like that’s the that’s the part of it that’s going to kill your, your happiness. And it’s going to make you not want to do what you love, what you what you love. Right. And it’s like, I think I think it’s natural for somebody to enjoy doing something. And then they have the idea of, hey, let me turn this into a business. And then, you know, as time goes on and it’s just sapping the life out of you, you, you, you almost become, you know, just like, like you, you start to hate it. And so, you know, my my advice would just be, you know, figure out what it, what it’s going to take for you to still be able to enjoy what you do and, and learn things that that can, you know, make it easier for you on, on the parts of the of the business that you’re not very good at.

Sharon Cline: Totally makes sense. There are lots of weak spots that I have in the voiceover world, and if I knew that I had someone who was maybe strong in that way, then I could concentrate on the things that I’m strong with, you know, or at least learn how to maybe give myself tools to deal with the parts that aren’t very strong.

Christiaan Marias: That’s that’s a great idea.

Sharon Cline: I love that. Well, if someone wanted to get in touch with you, what would be the best way?

Christiaan Marias: Um, so, I mean, you know, we have our website is, you know, five star dent removal comm, and we’re on all the social media channels we have. We’re on Facebook, you know, Instagram, TikTok. You got your.

Sharon Cline: Tiktok.

Christiaan Marias: Yeah, we have some TikTok. So I’ve been working with a company that’s been helping me with my, you know, with my social media. And they’ve been doing a great job. Just kind of cross posting all of the, you know, the content. So, um, it’s been I’ve been noticing a big difference with that as well.

Sharon Cline: Oh, congratulations. That’s awesome. I’m on TikTok entirely too much. Really? Yeah, I love it. But but I also think, I mean, if I am and I’m like an old soul or whatever. You’ve got a lot of young people who that’s what they do. So it’s really smart to go in that route, I think. Well, Christian Marais, thank you so much for coming. I really appreciate.

Christiaan Marias: You having me on the show. It’s been it’s been a lot of fun.

Sharon Cline: Thank you. I’ve had a blast. I really appreciate it. Now I know a lot more about Paintless dent removal, and I feel like I can speak about it and know know where I can point people if they have that, including myself. Awesome. On my 2012 per year. Listen, I love my car. And that’s the thing. People love their cars. Yeah, they.

Christiaan Marias: Do to you and, well, we can we can make it. Look. We can make it look pretty again.

Sharon Cline: Oh, well. Hooray! Thank you so much. You’re welcome. And thank you all for listening to Fearless Formula on Business RadioX. And again, this is Sharon Cline reminding you with knowledge and understanding we can all have our own fearless formula. Have a great day.

 

Tagged With: Five Star Paintless Dent Removal

Tasia Malakasis with The Company Lab

October 14, 2024 by angishields

Chattanooga Business Radio
Chattanooga Business Radio
Tasia Malakasis with The Company Lab
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Tasia-MalakasisTasia Malakasis, CEO of The Company Lab, is passionate about making and marketing great products.

That has earned her and her ventures over 100 national and international awards to date and recognition and applause from O! Oprah magazine to The Wall Street Journal.

Connect with Tasia on LinkedIn and follow The Company Lab on Facebook, X and Instagram.

What You’ll Learn in This Episode

  • About the Company Lab
  • Their focus on sustainable mobility for companies looking to scale
  • What made Tasia pivot from running a goat cheese company to a startup accelerator program

Transcript-iconThis transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Chattanooga, Tennessee. It’s time for Chattanooga Business Radio now. Here’s your Business RadioX host.

Stone Payton: Welcome to another exciting and informative edition of Chattanooga Business Radio. Stone Payton here with you this afternoon. This is going to be a good one. Please join me in welcoming to the broadcast author, speaker, serial entrepreneur, and CEO with The Company Lab Tasia Malakasis. How are you?

Tasia Malakasis: I am great, Stone. Thank you so much for having me on. And you know what? I just want to give you big, big, big kudos for being able to speak Greek the way that you just did great with that name.

Stone Payton: Well, I’m practicing because the family is going to Greece about April or May of next year. So I’m getting some good practice.

Tasia Malakasis: Okay. Wonderful. You just let me know if you need any other tips. I still have family there and go every year.

Stone Payton: You got it? Well, listen, I got a ton of questions. I know we probably won’t get to them all, but I think maybe a great place to start would be if you could paint a bit of a picture or articulate for for me and our listeners. Mission. Purpose. What are you and your team really out there trying to do for folks?

Tasia Malakasis: Yeah. So colabs, um, absolutely. Our raison d’etre. Um, our reason for being is to support entrepreneurs and founders, um, at various stages during that journey. And as you may or may not know, Stone, you know, you can come come to us with an idea for a business, or you can come to us to help you scale that business that you’ve already been working at for several years. So we’re we’re working across that spectrum to support those founders in our, um, industry strength areas and also just as generalists for, for business support. But what we do is we exist to support those founders, I.

Stone Payton: Got to know the backstory. How in the world did you find yourself doing this kind of work and serving this this constituency?

Tasia Malakasis: You know, I have been always on on the other side of the table as a founder and working on founding teams and in two different industry sectors, predominantly stone building businesses. So that’s been my life’s work really, 15 years in the media tech industry and then 15 years almost in the CPG industry. And I had my last exit, so I sold my last company and took it. I had purposefully planned I got my son off to school and I’m an empty nester, and I said, I’m going to take your gap year. So I said, I’m going to take a year off. And I landed in Chattanooga and was sort of tooling around, wasn’t really sure what my next move was going to be, or even if I was going to have one for a while and came across the company lab and I thought, well, what could be more fun than helping people do what I’ve done my entire career, which is which is build and scale businesses. So I think it was a it’s been a match made in heaven.

Stone Payton: So at this point and you’ve been at this a while, what what are you finding the most rewarding? What’s the most fun about it for you these days?

Tasia Malakasis: Well, so as you might imagine, like so if you’re a founder or an entrepreneur, then you’re you probably are a really good starter. And what I mean by that is like, you’ve got a vision, you’ve got an idea, and you’re willing to take those incredible risks to say, yes, I’m going to bet whatever that that bet is on this business. So that being around people like that really is. And that’s I would say that’s my tribe, those that are crazy enough to say I can change the world with this solution. And I’m going to I’m going to, you know, put all the put all my chips on the table, so to speak, for that. So I’ve enjoyed that part. But also I would say that in terms of starting, we have started some new programmatic efforts in the organization that have really been exciting. And that’s and that’s and that’s the kind of thing that, um, that I think I do best.

Stone Payton: Well, it sounds like you’re working with a variety of organizations at different stages, like from start to, to scale. Walk us through that work a little bit if you would. And if you’re up for it, maybe share a use case or a success story so we can kind of get a feel for it.

Tasia Malakasis: Yeah for sure. So the organization has been around for about 15 years and really started as kind of an economic development play to revitalize a particular area of Chattanooga, actually on Main Street. And the organization was called Create here. And really getting to see that those businesses there, which were a lot of artists to see themselves as businesses and to help them to, you know, to shore up their their business efforts and their success stories. Then we morphed into we took over that, that 501 C3 because that organization was meant to sunset and then walked into more tech enabled businesses. And the first partnership in terms of answering your question about start was, as your audience may or may not know, Chattanooga has the fastest internet in the country and developed that with the, you know, gig speed internet with EPB. And we started working with them on like, what would you do if you had access to this speed internet? So that was really more focused on start. It’s just ideation to business creation. And but it was centered around an asset that we had here. We’ve continued that over the years. And I would say that that’s probably more generalist as opposed to industry specific support.

Tasia Malakasis: Um, we have now really are focused our start efforts in our ten county area and are working with rural entrepreneurship. And again, from ideation to business creation. And on the scale side, we’ve as opposed to being generalist and saying any idea, any business, any sector on the scale piece, we have focused on an industry sector that we really believe is Chattanooga’s at the heart of Chattanooga’s competitive advantage. And what we have done is we we have put together a program called Sustainable Mobility Accelerator, and that is focused on the future forward movement of people, goods, energy and data. As a city that’s been given the moniker the Silicon Valley of Freight, and we’ve got these incredible energy companies and battery tech and Volkswagen making their electric vehicles here. We’ve got the largest or the yeah, the largest testbed for connected autonomous vehicles in the world. I mean, all of these assets, we’re focused on helping those businesses scale and then offering in turn, value to our corporate partners there. Now, that was a lot of words. And I might have gone too deep. So reel it back in for me if I need to. If I need to. Hope you didn’t go.

Stone Payton: Too deep for me. And I gotta believe that’s gotta be incredibly rewarding work to to see anybody with just even an ember and fanning that flame and giving them the encouragement. So to make this happen is their curricula. Do you have, like, you know, Margarita Mondays? How what’s the programing?

Tasia Malakasis: Yeah. If there’s not a margarita involved. I’m not. I’m not kidding. Um, yeah. No. So we do have, um, what we would call programs that we run on both the stark side and on the scale side as an example of a program on the stark side, we we offer, um, a either a two day boot camp or a 12 week course that’s called Co.starters. And Co.starters is an is a program that helps get your business from again, from that idea all the way through. It’s really an intensive business plan writing exercise where you go through every facet of the business. Where do you need to focus? What are you leaving out? What’s your ideal customer profile? Takes you through all of those pieces to get you to the place where they. I’ve got a roadmap that I know how to build this business, and that is an incredible tool that we’ve had for a number of years. In fact, we developed it at at Colab, and then that spun out. And now it’s a it’s an international offering that, um, for entrepreneurial support organizations like ours all over the world. So that would be an example on this start side. On the scale side, what we’re doing with our Sustainable Mobility Accelerator is we bring those teams in. It’s an application process and it’s competitive. You have to apply and get accepted. And upon acceptance there is an investment into your business. And we are we’re walking you through in 12 weeks how to get your business to scale predominantly by pairing those businesses stone with corporate partners here like Volkswagen, EPB, TVA, Novonix, Kenco, Freightwaves, etc. so with the industry strength that we have in Chattanooga for freight and logistics and transportation, just mobility in general, that’s the way that we offer that program.

Stone Payton: Do you find sometimes that the aspirational entrepreneur or the new entrepreneur? Um, well, and I guess maybe even the one that’s had some success and now is looking to scale, maybe sometimes walks in with some inaccurate preconceived notions about getting a business off the ground. Like maybe that’s a little strong to call them myths. But, you know, I know in my world there are some inaccurate assumptions sometimes about how to help people and make money with this platform. For example, I got to believe there’s some around getting a company off the ground and scaling it as well.

Tasia Malakasis: Oh, 100%. And I would say stone that by and large, when you look at some of the, you know, some of our most successful business stories in this country, they most often involve a pivot, meaning I walked in with an idea and started down a path for a business, found out that what that offering was was not the best offering. The market didn’t respond well to that, but there was another pivot that then led to a success. So there are absolutely, um, dozens if not hundreds or thousands of instances where, uh, founders and entrepreneurs say, I’m going to go solve this problem. But then it turns out after spending some wheels, you find out that, okay, there’s actually a better problem that I can solve. And and those are, those are interesting moments to watch happen.

Stone Payton: Well, you’re I guess you’re hanging out with other entrepreneurs, other people struggling with some of the similar issues. You may make a real connection. You can, even if you’re starting a surfboard company and somebody else is starting a a cheese company. I mean, you can probably help each other. I bet you lifelong relationships, friendships, business opportunities. Yeah.

Tasia Malakasis: 100%. I think you know what we sort of talk about or what you hear a lot about in this sort of entrepreneurial ecosystem is that, you know, these just sort of synergistic connections that are made between founders, that they’re watching another team or company really grind and work hard in that fuels the other one. Or, you know, here’s what I found works better when you’re trying to figure out who your ideal customer profile is, etc. like, there’s lots there are lots of synergies. And yes, they’re all sort of in the same, to use that term again if it’s appropriate. Tribe. Right. But these are these are people that are grinding to make something happen. Um, and, and and betting all of it on, on that concept. So yeah that absolutely happens. And again, I don’t know that there’s a better word for it than other than just sort of these collisions that happen when you put like minded people in the same room as.

Stone Payton: You’ve been describing the work and the people. The mental picture I’ve been painting for myself is like this, this entrepreneurial oasis. And there’s probably some some truth to that. And at the same time, I have to believe that the, the, the larger business climate of the Chattanooga community must be incredibly supportive. How are you finding the the Chattanooga area, the business climate? Do you find that they are supportive?

Tasia Malakasis: So I don’t think I’ve ever been in an in an environment that is as a supportive of Chattanooga. Now I’m not you know, I don’t want to preface it. I mean, I’m not on the campaign trail for, you know, for Chattanooga at all, but it and I as a newcomer, relatively newcomer to Chattanooga, I feel like I can say this from a perspective of having been in lots of other cities. I have not found a more rich and inclusive and collaborative environment in general than Chattanooga. It’s it’s really impressive. And just to give you a really quick anecdote of that. I was invited to go to a program at, uh, participate in a program at Harvard Business School, um, which is called Young American Leaders Program. And it’s really about US competitiveness. And the way they think about that is that cities are the heart of our national competitiveness. So we’re I’m in a cohort with we’re Chattanooga’s got to be the smallest city that’s included in this program. We’ve got Pittsburgh and San Diego and Miami and um, and think of, you know, that caliber of size Boston. And it’s a case study led program. And all of the participants from all of these cities vote on which case study of a city was deemed successful. And Chattanooga and the cohort that I was in was the only city that was deemed successful because of the collaboration efforts that exist here, that you can plug that in. And I’ve consistently found that to be true. So it’s not just an anecdote because Tayshia likes it. It really is. There is something special in the water here.

Stone Payton: Well, there’s all that. And there’s the hot chicken and the moon pie store right there.

Tasia Malakasis: There are those things, too. Yes. And that river and the mountains and all the outdoor activities. It’s a it’s a great place to be.

Stone Payton: I know the answer to this question is yes. So I probably ought to figure out a way to rephrase it, but I’m just going to throw it out there. What I wanted to ask about is, have you had the benefit of one or more mentors along the way, as you had to navigate the terrain of building your businesses, exiting from them? And now in this new world where you’re trying to to serve these folks? I the answer has got to be yes, but speak to that a little bit about the mentor, uh, relationships. Maybe you’ve had a chance to to profit from.

Tasia Malakasis: Yeah. For sure. So I would say yes. The answer is yes. So, um, that mentors play a big part of that. And so I’ve now, I would say sort of on my third career is finding people who know the industry that you’re in and that are willing and most people are that have been that’s my it’s been my experience that most people who have had and led and have climbed the ladder to success are very eager and open to giving back. So as an example of this, Belchev was a goat cheese company that I acquired and scaled, and when I thought about who I wanted to be in that market in terms of brand, personality and presence, and who did I look to? What kind of brand in that space I could? I see that had done a really great job, and one of the rebranding efforts that I did with Belchev, it was only sort of in the high end cachet cheese shops in the country, and I wanted to try to take something that seemed sort of high end and maybe unapproachable and make that approachable and fun and an everyday event. Not the two times a year that you have wine and cheese with your family or your friends. So immediately Ben and Jerry’s came to mind. So I reached out to, um. I reached out to Jerry and made a connection and even asked him to be on my board. Talked about why, you know, where the synergies I thought were.

Tasia Malakasis: They’re a premium brand. But, you know, I just love the way that they had gone to market and how they grew their business from a, you know, one shop to, you know, to, to an international brand. And he couldn’t join the board because of a relationship with their acquirer, but would said, you can call me any time. So my that has been my experience that if you find someone that you really want to emulate and you really want to learn from, go find the person that best emulates that and call them. And by and large, I would say 96%. This is not science. I haven’t done the numbers really, but most of those people will want to be on your side. And outside of my personal experience with that, we have established our programs to be heavy on the mentor side. So we are currently have five teams in our Sustainable Mobility Accelerator with us from all over the world here in Chattanooga. And they have a series of mentor, what we call mentor swarms. So we’re pairing them with the business leaders in this community who either have subject matter expertise in the mobility space or they are. They’ve just been, you know, business leaders that have general business advice that they can offer and they’re willing to give their time to these teams. And it’s the smart team that really leans in and figures out how to leverage that.

Stone Payton: Well, that is marvelous. Well, I often ask my guests, you know how the whole sales and marketing thing works for their practice or their firm? I don’t. Is there even a sales and marketing aspect to your work, or are people knocking down your door and you need more space and more staff?

Tasia Malakasis: Yeah, yeah. Well, you know, there is a good bit of outreach, right? So I think, um, not not every founder and it is sort of a lonely thing in some ways. I was actually listening to someone’s journey today about starting a business. Being a founder can be very lonely, and you’re working really hard so that, you know, but there is a lot of outreach for people who don’t know that we’re here to support them. So we are letting people know what our offerings are and how they can be with us. And we would and I would say on the on the scale side, we do active outreach to try to find teams that are working in that space that will be of benefit to either Chattanooga or to our corporate partners. So we are out looking for great teams to work with, and we also want to make sure that our messaging is out there enough. So if there is someone, um, that’s looking to start a business and they don’t know what the resources are and they don’t know how to get started, that we have services to to provide them. Now, we do have our phone ringing and we do have plenty of offerings. But yeah, we but we also spend time on making sure that our, that our audiences know that we’re here to support them.

Stone Payton: Well, speaking of time, do you ever take some and do something completely outside the scope of your work that we’re talking about? My listeners know for me it’s hunt, fish and travel. That’s what that’s where my white space, I call it is. You nerd out about anything other than the work from time to time.

Tasia Malakasis: Sure. Well, I mean, I’m mostly nerd out about food, stone and then travel. So if I could figure out how if someone would just pay me to travel and eat, then I would be the happiest clam that has ever been. But I haven’t figured that one out yet. But those are. If you find me happy most often, I’ll be in the kitchen, preferably with a glass of wine in my hand and cooking for those people that I love. So that’s what led me to the food industry, from from tech. And so that’s certainly the other piece. But or I could be a nomad, you know, like I love the travel aspect, not doing much hunting and fishing. But I did do a little fishing with my son this past weekend.

Stone Payton: Oh, good. Well, I have come to believe I choose to believe that. If I do take a little bit of a break and go to the water, go to the woods, or we or we take a trip across the pond, or that I feel like I, I do recharge and I come back that much better equipped to serve my clients and the people around me. So I’ve come to believe that it’s important for us entrepreneurs that are like 24 over seven, at least in our head around our business. That’s anyway, that’s my perspective on it.

Tasia Malakasis: And I’m in your camp, so I absolutely believe that. And I don’t think if you I mean to use, you know, a vehicle or an electricity analogy, if you don’t have any battery left, you’re no good to anyone, right? Um. Not yourself, not your employees, not your customers. So I don’t some in some ways we we get in this really strict work culture where we think we’ve just got to grind all the time, but it’s not sustainable. So, you know, make sure that your passion is involved in your work. And I actually would say you should make sure that your work is your passion too, and I’m certain it probably is your stone.

Stone Payton: Oh, Amen. It certainly is. And we’ve circled completely back to the Margarita Monday idea, I think. Oh.

Tasia Malakasis: Let’s do it. Let’s make it happen.

Stone Payton: Hey, uh, before we wrap, I would love to leave our listeners with a couple of things to to chew on. Maybe a couple of, uh, actionable. I call them pro tips. Maybe something on starting or scaling, but let’s leave them and look, gang. The number one pro tip is reach out to the company lab, learn about their work, have a conversation with Tayshia or somebody on her team. But to to to hold them over between now and then, let’s give them a little something to chew on.

Tasia Malakasis: Yeah, well, thank you for that stone and I appreciate. Yes, absolutely. Pro tip is, is reach out for support because we do have offerings and we are here to help. And we are a 501 C3. So that’s not going to cost you anything. That is that is our mission is to support you. The biggest pro tip that I believe the most firmly in stone is, is, is really it’s perseverance. Um, and and so in order to if it is hard, right, it’s I mean, this is hard work. And I just remember there was this one speech that Steve Jobs had given. He was saying, if you don’t love it, you don’t love this thing that you’re trying to do, then you’re going to quit because it’s hard. And then every single, almost every single business success story that I’ve ever heard came upon some time where they thought, I can’t do this anymore, or I’m close to bankruptcy, or how am I going to make payroll? Or I don’t know that this is the right offering. How do I pivot that that determination to have persistence and perseverance through those times? It’s typically right around the corner when you’re in that middle of that space. Now, that’s not always the case, and I’m not going to tell anybody to persevere when they’ve, you know, they’ve lost all their you know, they’ve put their life savings on the line. But often times that perseverance is, is, um, is is is a key piece.

Stone Payton: Yeah. All right. What’s the best way for folks to tap into your work. Have that conversation. Learn more about the company lab website, whatever the right coordinates are there.

Tasia Malakasis: Yeah, the website is probably the best. And, um, we’ve actually just launched a new one and it’s at the company lab.org, all spelled out the company lab.org. And we’d love to hear from you. I think there’s an input tab on every single page. And, you know, one of my pet peeves now with websites is you can’t ever find a phone number to call anybody. We have our number so you can call us. And if you need me, I’m Tasha at the company. It actually Colab is so you can reach out to me directly.

Stone Payton: Well, Tasha, it has been an absolute delight having you on the broadcast this afternoon. Thank you for your insight, your perspective, your enthusiasm, and thank you for the work that you’re doing. The the work that you and your team are doing is so important and has such tremendous impact on on so many. Keep up the good work and just know that we sure appreciate you.

Tasia Malakasis: Well I appreciate you saying that, Stone. And we need people like you in our camp. And so I’m glad to have you here and glad to have some time with you. So thanks for having me on on today.

Stone Payton: My pleasure. All right. Until next time. This is Stone Payton for our guest today, Tasha Malakas and everyone here at the Business RadioX family saying we’ll see you again on Chattanooga Business Radio.

 

Tagged With: The Company Lab

Cam Pritchard with Station

October 14, 2024 by angishields

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Cam-PritchardCam Pritchard has several businesses in his home country of New Zealand, including a textbook rental company, a YouTube monetization company, and an emergency survival gear ecommerce company.

He ultimately found himself thinking more about the changing media landscape.

The podcast’s world engagement and monetization problem were things he understood after starting a podcast about how Big Tech firms build products.

Station helps podcasts grow, engage and connect directly with listeners through referrals and rewards.

Connect with Cam on LinkedIn and Twitter.

What You’ll Learn in This Episode

  • Why media has changed
  • Problems with the podcast market and Station’s solution
  • What new trends are emerging driven by podcasts
  • How Station leans into these trends
  • What brought Cam to Chattanooga from San Francisco

Transcript-iconThis transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Chattanooga, Tennessee. It’s time for Chattanooga Business Radio now. Here are your Business RadioX host.

Stone Payton: Welcome to another exciting and informative edition of Chattanooga Business Radio. Stone Payton here with you this morning. You guys are in for a real treat. Please join me in welcoming to the broadcast with Station, Mr. Cam Pritchard. How are you, man?

Cam Pritchard: I’m doing great,Stone. How are you?

Stone Payton: I am doing good. And it’s a delight to have you on the program. I got a ton of questions, Cam. We probably won’t get to them all, but I think a good place to start might be if you could paint a bit of a picture. Uh, share with me in our listeners mission, Purpose. What are you and your team really out there trying to do for folks, man?

Cam Pritchard: Yeah. Great question. I think, uh, what we really care about and why we exist is, uh, there’s a there’s a there’s millions of people out there now sharing their voice on this channel called podcasting. And it’s really hard for them to capture a lot of the value that they’re creating. Are they entertaining a large amount of America? In fact, 58% of America is tuning into podcasts, but it’s really, really hard to capture that value and create a sustainable income out of it. And podcasters make 70% less than TikTok and Instagrammers and all these other sort of modern day media influencers. And so what we care about is connecting them to their audience, but allowing them to capture a lot of the value that they’ve created for the world.

Stone Payton: Well, as you might imagine, I have a particularly a particular affinity for this platform for for this medium. What is your backstory? How did you get involved in this line of work?

Cam Pritchard: So it’s a little random. I grew up in New Zealand, probably here in some sort of accent here. Most people think it’s Australian. So I have to clarify, uh, but I, I started out, uh, building different companies in New Zealand, and when I was, I don’t know, I must have been 21. I started a YouTube monetization platform helping people that were teaching online in the very early days of, uh, of the internet, uh, helping them capture more revenue from, you know, the people that they were teaching. And I’ve always been drawn to media as I think it’s just how we understand the world. And fast forward many years, I was working at a bigger technology company in, uh, in San Francisco and just fascinated about how big companies were engaging and, uh, captivating an audience. And I started a podcast. And as I was, uh, As I was creating episodes and doing this podcast, I realized that, you know, wait, there’s podcasts. Don’t know who their audience is. Like, you literally go out there, you create an episode, you put it out into the world, and you don’t really know if people like it. You don’t get any feedback. You either just see your numbers go up. You see that? Oh, there might be in some sort of state, uh, around this age, and there’s no sort of form of email lists or anything like that. You can’t go and reconnect with them. So, you know, these, these people that are out there creating this content, they’re literally growing their business in the dark.

Speaker4: Yeah.

Stone Payton: Amen. Well, now that you’ve been at it a while and helping folks in this way, what are you finding the most rewarding? What’s the most fun about it for you?

Cam Pritchard: It’s a really gnarly problem, uh, that we’re trying to solve because the nature of podcasting is that your, your sort of entertaining or educating an audience that’s typically on the go. So most people listen to podcasts when they’re cleaning their house, they’re driving their car, they are running, and so they don’t have their thumbs on the screen. So it’s really hard to get them to act on anything. And a lot of people are really, really drawn to the to the podcast. They’re listening to them, to the hosts. They build this really intimate relationship. The host is literally in their ear for a long, long period of time. And so I, you know, to to to not be able to get people to interact around you more intimately is is very difficult. And so we’ve, we’ve run a number of experiments, um, as to how we can better, uh, you know, connect an audience to a show and how we can create a much more enriching media experience. And I think that’s what, uh, that’s what really makes us excited, is like, okay, we’ve got this audio format, but how do we make it a little bit more interactive? A little bit more engaging? And how do we make everyone win?

Stone Payton: Okay, so let’s dive into the work a little. Bit. And you can use Business RadioX or Chattanooga Business Radio as a use case if you want. Or maybe you can walk us through some sort of use case. Use case. But I’d love to to. Hear a little bit about particularly early on what does the engagement cycle, if that’s the right phrase, look like. So I guess we start having I guess we start by just having a conversation, huh?

Cam Pritchard: We start by having a conversation. I think one thing that’s worth calling out is that every most of the the revenue from the podcast industry comes through listeners. So the more listeners, you have more frequent listeners, the more advertising dollars you can get. And sure, there’s like Patreon and other platforms that you can go and sort of get a subscription Therefrom. And so at the crux of the whole problem is like, how do you keep an audience engaged in this attention economy where people are switching different shows, they’re watching television, they’re on TikTok, they’re on Instagram, you know, they’re all over the show. How do you how do you add more value to them and keep them, you know, keep them engaged. And so what we really focus on doing is so anyone that is using station has, can, can build a station page, and this page is what you link to in your show notes. Or you call out on, on air and you basically say, hey, look, um, if you want to know more, if you want to ask any questions on the show or if you, uh, today we’re giving away some free merch, um, or, you know, there’s we’re going to start a conversation about one of these topics because, you know, we’ve only got, you know, 20 minutes to talk about this, but we could go on and on.

Cam Pritchard: And so it creates a place for everyone listening to go a little bit deeper and get a lot of value for being being an engaged listener. And so the fans come away with a lot more. The fans can get, um, you know, freebies, they can discuss, you know, topics they’re highly passionate about. They can ask questions, they can contribute, uh, for future episodes. They can attend different events that the the show can run, and then they can get special content for just being loyal listeners. And then on the podcast side, we’ll now they’ve actually built this, this really engaged, um, email list and, and user base that they can directly connect with. And station is built these, these sophisticated AI tools that actually coach them and tell them, you know, like how they can better engage their audience, how can they improve, what sort of questions could they be asking? Are they are they touching on the right content. And so it gets really, really interesting as we go.

Stone Payton: Okay. Um, let’s talk about me a minute. It’s my show. No, I’m thinking Chattanooga Business Radio. Right? Uh, we are doing some programing virtually now, and I’m handling most of the hosting responsibilities. Will eventually have a physical studio there with not only Chattanooga Business Radio, but also some, some client shows. So, uh, if I were if Chattanooga Business Radio were the Chattanooga Business radio show were a client of yours, and it’s sounding more and more like we might be, uh, even before we had this interview, if I were on station, there’s some things I could have done before we had this conversation to to get some engagement, because we could have had them submit some questions they would like to ask, that kind of thing.

Cam Pritchard: Exactly. And you and and what’s unique about what you’re doing is actually you’ve got this, um, this really, uh, captivated, uh, audience that has, has a shared interest in common. So you could think about it as a little tribe or a community. Um, but that’s really unique. And I think the more and more we go, we just see that, you know, what’s what’s great about this channel is you can bring all these people together. And so you’ve got listeners listening to you in isolation. So with station now, they can get to know each other. You can run different events. Um, you know, you you can connect people as well. There’s, um, there’s probably a ton of businesses that might want to offer some value to your listeners, um, that are struggling to get to them. Maybe they’re doing some some form of audio advertising, but you can put special deals on your station page as well, so they can now get a lot of value just through being, uh, listeners of your show. So.

Stone Payton: Yeah, it sounds like we could do such a better job with the benefit of what you’re describing in leveraging the stuff that we that we do. Well, you know, we have our superpower, we do have engaging content, and we are able to to give people the opportunity to, to share their story and promote their work. But I got to believe we’re not leveraged. I mean, we’re a content factory, right? We’re not leveraging the, the the listenership as you just mentioned. So all right. So is the business model. Is it something that we subscribe to to have our own little sandbox there at station? Is is it like a subscription model.

Cam Pritchard: Yeah that’s exactly right. So it’s just done based on volume. So you know we have a have a very low monthly cost to, you know, get going. And then and then as you, as you get bigger and we build a, you know, a more engaged community around you and add more value than we you go to the next tier, so to speak.

Stone Payton: So I mean, you shared a very, for me, sobering stat that folks on this platform are earning as much as 70% less than creators on other platforms. Can you say more about that and maybe even a little more detail about how we’re trying to close that gap.

Cam Pritchard: Yeah. So it comes down to and it’s weird to say this, but the the listener doesn’t have their thumb on the screen. And with other media platforms they do. And so we have this huge challenge where we need to get, you know, the listener to, to click to, to engage so we can get to know them and we can add more value to them. And, you know, even I was just thinking as you were speaking, you know, you’ve got this like awesome audience, but you know what? Like do they know when you’re doing like a special interview that might be really, you know, personalized and valuable to them? Or do they only know when they tune in at a certain time and they hear about it? Um, or certain events. And so with the station, that’s how you can get people into an email list and you can notify them, hey, this is coming up and, and whatnot. And so it turns it more into, um, into something that’s a little bit more connected for, for both parties.

Stone Payton: So I got to know, man, what brought you to Chattanooga? You were in the thick of things. You were in the belly of the beast out there in San Francisco. What got you out here?

Cam Pritchard: Yeah, it’s a great question. So I probably shouldn’t go any, any, any further without talking about the team. So we’ve got this. We’ve got this crazy good team. So we got um, so in San Francisco, San Francisco is amazing for serendipity meeting people. And I was in a founder group and I got introduced to a sort of a friend of a friend, Abhishek Thori, who’s a full stack software engineer. He’s actually in India. So he’s been working, you know, long, long distance with us, but he’s really the technical mastermind behind the platform, and he’s been building a lot of our AI that helps podcasts engage with their audience. And then I also ran into a guy called Austin Walker. Um, and he actually is he’s an experience. He’s he’s created three, uh, you know, successful startup companies. He’s also an investor. But he previously built and sold a global tech company, are solving monetization for gaming and esports brands. So think Twitch. And so we had our stint in San Francisco where we we got what we needed, which was to find these incredible people. And the next step in the business was, well, we needed to raise money and we needed to go heads down and solve the problem for the market.

Cam Pritchard: So, you know, maybe contrary to a lot of people’s belief, San Francisco can be kind of distracting. There’s a lot going on. There’s all these VC meetups. There’s, uh, you know, there’s founders everywhere that want, you know, help and whatnot, and you want to help them, but really, you just need to roll up your sleeves and create a great company and solve, solve problems in the market. And we we actually got, uh, connected to the Brickyard VC folks in Chattanooga. And we did a trip over and we just we just loved it. They, you know, it’s heads down, no distractions. Beautiful city. And, you know, it’s full but focused. And that’s just what we need in our next, our next phase. And and maybe we could build this, you know, this company here, we might need satellite offices in New York and LA, maybe San Francisco. Um, but what a great place. And sort of the, the center where, where you can just sort of knuckle down and focus.

Stone Payton: So how does the whole sales and marketing thing work for a firm, a service like yours? How do you get the new the new business?

Cam Pritchard: Yeah. So there’s a couple of ways you can, um, you can literally reach out to to any, any podcast or media company that way and just go one by one like, this is an interesting show. Maybe you’re thinking, okay, well, let’s find shows in the entertainment space. Um, you know, we’ve already done some really successful shows in this sort of sports space. So we did Travis and Jason Kelsey’s New Heights podcast, which was one of the, top ones in the world. And so, you know, we have a lot of credibility. Solving this for for sports and entertainment. Uh, so that’s that that really helps us. And we get obviously some inbound from that. But, uh, really it’s it’s finding people in the industry that are, that are super connected, whether these are, uh, podcast publishers, distributors, uh, or just, you know, going out and saying, hey, you know, we’ve, we’ve done this for a show similar to yours. Uh, we would love to, you know, take you through and show you how we can solve some of these problems that we’re seeing in the industry.

Stone Payton: Yeah, well, I mean, you obviously got my attention. So we’re going to have conversations off air, and I’m going to I’m going to dive in and and learn more about your work as well, because I see immediate application for a couple of individual shows that I’m directly connected to. But, you know, just in terms of the Business RadioX network serving our clients and our clients clients more effectively. Uh, I got to believe there’s something here. So, uh. Yeah, whatever you’re doing, keep doing it on the sales and marketing thing because it’s working. Uh, thanks, Don. Uh, I got a question. I don’t know when or where or how you’d find the time, because you gotta have a lot of irons in the fire and a lot, a lot going on. But, uh, interest pursuits, hobbies, passions outside the scope of your your work. A lot of my listeners know that I like to hunt, fish and travel. Anything you kind of nerd out about that doesn’t have anything to do with this just to get away and recharge.

Cam Pritchard: Well, I do love surfing, but I’m probably in the wrong place for it. Uh, but I think right now it’s, uh, you know, a surf trip here, and there might be the way that I disconnect. Um, but also just getting out in nature, doing doing some running, some hiking. Um, Chattanooga has incredible nature around. And I have, you know, guiltily not got into it. I’ve been to Heads Down, so I can’t wait to you know, to explore around this area that, you know, this, this part of the world is, is, is truly beautiful.

Stone Payton: Oh, man. Do not put it off much longer, because you are in a most beautiful place for hiking and enjoying nature. Chattanooga is just such a marvelous town. I shared with you that my youngest and her husband are in Chattanooga, so I get up there quite a bit. And of course we’re looking to establish a studio there. Love, Chattanooga. So you’re in the right place for all of that. All right, before we wrap, I’d love to leave our listeners, if we could, with a couple of actionable pieces of counsel. You know, I call them pro tips. And look, guys, the number one pro tip is reach out to cam and have a conversation with him or someone on their on their team, but, uh, to hold them till then. Cam let’s leave them with a couple tips.

Cam Pritchard: Yeah. I think my, my couple of tips are very sort of topical to what we’re doing. And the first one is, you know, just get out there and share. Share your voice. I think now, you know, we’ve got, you know, incredible platforms. It’s easy. It’s so easy to create incredible content. Now, um, you know what? There’s there’s 400,000 audiobooks on audible. Uh, there’s 180 million podcast episodes because it’s so easy to create these. And, uh, and for the first time in history, it’s it’s pretty amazing. You can go and share some amazing insights and build and build a community, build credibility around what you’re doing. And in a business sense, um, you know, there’s, uh, tools like podcasts, there’s, uh, you know, even even some social media. Just writing a little bit is, is awesome because, you know, people want to learn and you have a unique perspective. And the second one is, I mean, at the end of the day, you want to find out how you can capture some value out of it. And so, yeah, see, see really think through that, that funnel, you know, like, I’m, I’m, I’m creating a lot of value. But, you know, I want to capture some value so I can create more value. I can I can build better things, I can offer more value. I can end and I can be, uh, you know, well off out of it as well. So, yeah, I would just encourage that. I think it’s, uh, it’s really healthy and exciting. And we’re seeing a big movement in the world around this.

Stone Payton: All right. What’s the best way for our listeners to connect and continue to tap into your work, man website? Whatever, LinkedIn, whatever is appropriate?

Cam Pritchard: Yeah. I think, uh, just, uh, hit me on LinkedIn. So, uh, I think it’s under my first name. Campbell. Uh, like Campbell soup. Pritchard. Uh, so find me there and, uh, and throw me an email at cam at station page. Um, we we love, uh, we love connecting with people around here. And we’re we’re here to help in any way that we can.

Stone Payton: Well, cam, it has been an absolute delight having you on the program today. Thank you for your insight, your perspective, your enthusiasm, and thank you for what you’re doing for the business community at large and those of us that have chosen to express our work in this medium. Man, you are doing really important work and we sure appreciate you.

Cam Pritchard: Stunned. Massive. Appreciate appreciation for all you do and and and who you are serving out there as well. And, and, uh, you know, helping people understand all these new spaces and, and get insights. It’s really cool. And so it’s been an absolute pleasure and I hope we get to do it again.

Stone Payton: My pleasure man. All right. Until next time. This is Stone Payton for our guest today, Cam Pritchard with station and everyone here at the Business RadioX family saying we’ll see you next time on Chattanooga Business Radio.

 

Tagged With: Station

BRX Pro Tip: How to Build More Productive Business Relationships

October 14, 2024 by angishields

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BRX Pro Tip: How to Build More Productive Business Relationships
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BRX Pro Tip: How to Build More Productive Business Relationships

Stone Payton: And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let’s explore a couple of ideas around building more productive business relationships.

Lee Kantor: Yeah, this is an area I think that young people especially or people new to business I think fall short in. When you’re trying to build more productive business relationships, I think it’s so important to be focusing primarily on building value to ensure that you’re the right fit, asking more questions, doing things like that, rather than just trying to sell or closing a sale.

Lee Kantor: Because I think that when you focus too hard on selling whatever you have rather than learning more about the other person and learning about what their needs are, what their desires and outcomes are, kind of get into that icky salesperson mode that no one really wants to be in, and that kind of drives people away from even being in business a lot of the times.

Lee Kantor: So I think if you focus on genuinely trying to connect with someone and serve someone, this is going to create a more authentic and empathetic approach that helps you build that true, authentic relationship. And then you can do that without having that anxiety or those fears of being perceived as that pushy, aggressive salesperson.

Lee Kantor: So focus more on listening and understanding the needs of your prospect rather than on selling.

Ann Hatcher and Gary McClure with Thrivence

October 11, 2024 by angishields

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Ann-HatcherAnn Hatcher is a Senior Consultant at Thrivence, based in Nashville, with more than 25 years’ experience in all areas of human capital.

Ann joins Thrivence from the Chief HR Officer role at Wellpath, a $2B private-equity backed healthcare company contracting with state and local governments.

At Wellpath, Ann built a scalable HR function to support company growth. Prior to Wellpath, Ann held multiple VP roles at HCA Healthcare, one of the nation’s largest publicly traded hospital companies.

Ann’s experience includes:

  • Executive Team Development: Enterprise and site/facility leadership assessment, organizational design, strategic communications, selection, and onboarding planning. Led process for enterprise COO, Chief Medical Officer, Division Presidents.
  • Leadership Development: Led needs assessment and development of leadership training from first-level manager through hospital executive. Designed, implemented, and analyzed talent review and succession planning programs.
  • Cultural Initiatives: Developed Diversity, Equity, and Inclusion strategy. Formed and led internal consulting team to assess hospital nurse retention challenges and support Chief Nursing Officers in implementing proven turnover reduction tactics.
  • Human Capital strategic plan: Built three-year roadmap aligned with business strategy; established measurement system to build programs and track impact.
  • Project Management Office: Established and led HR PMO, tools, and reporting to ensure completion of short- and long-term projects timely and within budget.
  • Human Resources team development and integration: Assess HR function relative to strategic plan, organization design and leadership selection, communications plan.

Ann received a bachelor’s degree in Economics from Washington & Lee University and Master of Business Administration from Belmont University. She serves on the boards of the TN State Workforce Development Department, and the Urban League of Middle TN. She teaches Organizational Behavior as Adjunct Faculty at Belmont University’s Massey Graduate School of Business.

Ann and her husband Scott reside in Nashville, where they are cheering on their recent college graduate son Joseph.

Gary-McClureGary McClure is a senior consultant with Thrivence. Gary has more than 30 years management experience with companies ranging from Fortune 50 to small firms and in a variety of industries.

Gary, a certified professional facilitator, leads teams to achieve their objectives and frequently directs complex projects involving business strategy, organizational performance, and market repositioning. He also uses his change management certifications to help companies navigate through enterprise-wide transformation.

Prior to 15 years in other management consulting firms, Gary spent eight years in the technology division of LifeWay, led marketing for a leading economic development publication, and spent 10 years with Nortel Networks in various strategic marketing leadership roles.

He has an economics degree from Mississippi State University and an MBA from the Owen School at Vanderbilt University. Gary is also active in the Nashville community.

He frequently donates his time to non-profit organizations, mentors young professionals, teaches at Vanderbilt University, and serves on a number of boards, including Young Life and In His Grip Golf. He and his wife live in Franklin, Tennessee.

Follow Thrivence on LinkedIn.

Business leaders can get a free talent assessment and AI enhanced job posting at TalentOptix.Thrivence.com.

What You’ll Learn in This Episode

  • Hiring challenges that organizations are facing
  • Why it’s difficult to find the right talent, even with access to so many job boards and networks
  • AI-powered methods Thrivence uses to help companies make better hiring decisions
  • How AI improves the talent acquisition process
  • The importance of an employer’s reputation in the market when it comes to attracting talent

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Nashville, Tennessee. It’s time for Nashville Business Radio. Now, here’s your host.

Stone Payton: Welcome to another exciting and informative edition of Nashville Business Radio. Stone Payton here with you this afternoon. Please join me in welcoming to the broadcast with Thrivencence Ann Hatcher and Gary McClure. It’s a delight to have you on the show. I got a ton of questions. We probably won’t get to them all, but maybe a good place to start is if you could just kind of paint us an overview, give us a little bit of a primer on mission purpose. What are you and your team really out there trying to do for folks?

Gary McClure: Sure, I can take that one. This is Gary and Thrivence has been around for a couple of years, and in short, we just say we love to help organizations go further, faster. And so what that really looks like is a few different service areas around workforce improvement and strategy. We help companies around data and technology leadership, operational improvement. So as a management consulting firm, we primarily work with leaders all across the country. It’s a lot of fun.

Stone Payton: Well, it sounds like good, noble, purposeful work if you can get it. And I’ll ask each of you individually, but we’ll start with you, Gary. What’s the backstory, man? How did you get into this line of work?

Gary McClure: Well, I can start and then Ann can fill in. I’ve been a management consultant for about 16 years before that, 20 years in corporate marketing, and I just get a lot of joy out of coming alongside leaders and helping them do what they do better.

Stone Payton: How about you, Ms. Ann?

Ann Hatcher: So my whole career has been spent in human resources inside companies, primarily in health care. I’d like to say I’ve done all the good things in HR. So recruiting and employee development and retention. And in my last role, I had the opportunity to lead the HR function at a really large health care company. And after that role I thought, wow, I want to take the things that I’ve learned and maybe bring them to some more companies. So I’ve loved doing that at Thrivence. And so I get to do what I feel like I do best and work with a lot of really great leaders and companies out there.

Stone Payton: So and two plus years into this expression of your work, what are you finding the most rewarding? What’s the most fun about it for you these days?

Ann Hatcher: I always love the start of things.

Ann Hatcher: I like building relationships, learning what’s going on at this company. How is it different from other organizations? How are their goals a little bit different, but how can I bring some of my knowledge about how we’re all kind of the same? And I really love exploring how companies are addressing some of the emerging challenges, like what are they doing about mental health for their employees right now, or what are some unique ways that companies are trying to get people to join them and stay with them. So working with a lot of different companies, I get to see a little bit of what’s new and different now.

Stone Payton: Am I accurate in saying that you guys have an area of expertise, a stream of work, and some real experience and specialized knowledge around helping organizations with their with their hiring challenges?

Ann Hatcher: Yeah, thanks. We have several people on the team who have a recruiting background, building and leading what we call talent acquisition organizations and companies. And a lot of us also have a really strong marketing background. So we’re able to bring those things together, as well as our emerging understanding of how to leverage artificial intelligence as a tool. We’re able to bring all these things together to help companies really amp up their hiring.

Stone Payton: Well, I may be projecting some of my own woes onto other people, but I’m operating under the impression, even with the advent of all the job boards and the platforms, where theoretically we would all be able to connect and learn more about each other. Hiring is not getting any easier, is it?

Ann Hatcher: Well, you know, that’s that’s a great point. You’re not projecting. You are absolutely reading what’s going on out there. So a couple of things going on in the labor market from my perspective, we all know there’s just not enough supply. So recently we worked with an engineering firm that is trying to grow. The nation is not producing enough engineers. So kids go get an engineering degree. But it’s not just that jobs exceeds supply. The labor market participation has been going down over the last many years, and we can talk about some of the reasons why that’s happening, like the gig economy, but there’s just fewer people out there and the labor market has become a little more stable, too. So people aren’t moving around as much as they were in the immediate post Covid time.

Stone Payton: Well, and you mentioned a moment ago you brought up, I talk a little bit about the role that AI is playing, should be playing and maybe even cheer if you’re doing it how you’re bringing it to bear.

Gary McClure: Yeah, what we’ve seen, especially in marketing and HR, they’re typically the quickest to embrace AI. Um, and you know, for HR some of the use cases are pretty standard, like resume screening and candidate matching. Those have been around for a few years. But what we’ve seen in some of the common applications are enhanced job descriptions and job postings. So I can really help companies craft these descriptions to be more compelling and inclusive and also very, very targeted. It’s amazing how they can have personalization and targeting toward a desired audience. Onboarding and training is another area of stone where we’re seeing AI be really, really effective. But I think some of the more fun areas gaining popularity are using AI for sourcing. So I can identify what we call passive candidates. These are people who are not really actively looking for a new job, but they can be, um, impressed to change. And so I can go scan job boards and social media and other platforms really, really effectively. Chatbots is another area. I think we’ve I think we’ve all experienced chatbots online so far. And you know, air is no exception on that. However, we really don’t recommend using chat bots, at least not yet, because there’s still some some risk involved around mistakes and biases. But I think one of the most interesting aspects that we’ve seen with AI and recruiting is video interview analysis. It’s really amazing what I can do here. So some of these tools will analyze video interviews, and they’ll look at candidates soft skills and communications abilities and even their personality traits. It’s absolutely amazing. They can measure hone how they say things body language, facial expressions. It’s really, really impressive. So those are just a few examples and we’re seeing new ones every day it seems like.

Stone Payton: Well, that is a fascinating idea. Never even crossed my mind. A video interview analysis. Of course. Over the years I’ve been very blessed to hang out with some people that were very good at assessing those things in person. But to have I, that is, I’ve got some homework to do. I got to get on the other side of this. Oh man, that is very cool. Well, let’s dive into the work a little bit. Uh, you know, and we can cite specific use cases. Of course you don’t. You probably don’t want to name any names, but let’s just walk through an engagement if that’s the right word. And you could use, you know, the Business RadioX network as a use case. But I’m particularly interested in, like, what happens early on. You know, we come to you, we need people to run studios or we need people to help us do this task or this task. Yeah. Walk us through your your process, if you would.

Ann Hatcher: I would say the first step. And honestly, in my experience, companies don’t really spend enough time right here is know what you’re looking for. If you don’t know what you’re looking for, you’re never going to find it, right? And that’s when we end up settling on candidates. And so a way that we help companies with that is let’s identify your gold star ideal candidate. And the great news is you probably have a lot of people in your organization who are absolutely gold stars. So let’s look at those people and identify, well, what is it that they do that’s so great. And how did they get there? And we can kind of reverse engineer a profile based on those gold standards. Then we take that. And then the next step is to use some of the tools that Gary just explained to update all of your career and recruitment marketing. So where do people like your Gold star candidates? Where do they hang out? What do they care about? Who do they pay attention to? Let’s take all that information and craft some really compelling messages that target those people. So we’re really pulling out those passive candidates like Gary described.

Stone Payton: Another challenge for me. I don’t feel like I’m particularly good at conducting the interview or interviews themselves. I lean much more comfortably into being a cheerleader, and if someone tells me they can do something, I believe them in working with you guys, would would we maybe pick up some insight on how to be better at the interviewing and selection process? Or is it something we turn over to you largely? Or. Yeah, any counsel on that front?

Gary McClure: Well, it’s interesting that you asked that because one of the things going back to I, one of the things that we’ve leveraged AI for is exactly what you’re talking about, Stone. Sometimes we work with recruiters, and if listeners have ever worked with recruiters, they can be really generic in their approach. And so what we try to do is come alongside a particular recruiter and explain, here’s the role, here’s the the perfect candidate that Ann was describing. And we use AI to really ask more robust and insightful questions that are more specific to the role. So in other words, we equip them with questions that deal more specifically with skill sets or with personal characteristics or qualities experience in the marketplace. All of these things can be much more specific and insightful using AI. It’s really impressive, and.

Stone Payton: I got to believe that doing good work on this front has to have a direct and immediate and very bottom line important impact on retention, like go get them, get the right ones. But if you if you get the right ones the right way, it’s got to have an impact on retention. Yeah.

Ann Hatcher: So if we’re going out there and we are looking for people who can be high performers, right? Because we’ve defined what that looks like. And we know what those people, where they come from and what their profiles are, we can take advantage of one of the things we know is the biggest driver of retention. The biggest driver of retention is that I work with people who are also high performers. So if we just kind of create this wonderful, virtuous cycle, another way that we help companies and we do this within our own organization is building referral programs. So another big key to retention is that I work with my friends. And so when we help people, you know, really and sent them to help us in the recruiting challenge, we’re going to get people who stick around a lot longer, get them in here faster, keep the good ones on board them really fast so that they can get to work. That’s what new employees want. I want to get to work, and I want to start making a difference right away.

Stone Payton: So how does the whole sales and marketing thing work for a practice like yours? Is it coming to you from referrals, or do you still find yourselves also out there having to shake the trees a little bit? How do you get to new business?

Gary McClure: Yeah, you mentioned both of them and primarily it’s referrals. We take a lot of pride in doing a great job and it’s not transactional stone. We don’t we we don’t come alongside a company and do a discrete project and then say good luck. A lot of times it’s getting in. They say, hey, can you help us with X, whatever X may represent. And then we do a great job and they say, hey, while you’re here, could you help with Y and Z. And so it’s it’s very much a relationship business. And so our hope is that we do such a great job with this particular company that they’ll refer us to some of their, their colleagues in other parts of the industry.

Ann Hatcher: So we’d love to offer your listeners a chance to get a little taste of what we do, too. So if they want to go to our website, it’s talent. Optics. Optics. That’s our talent acquisition. Ai enhanced process. So talent. Optics.com. They can fill out a little form and we can help them with an AI enhanced job description for free.

Gary McClure: Kind of a before and after. Right. You can see the, uh, the impact that AI can make and our consulting.

Stone Payton: Very cool. It occurs to me that if you have a great reputation and you really need to leverage it, and if you have a non-existent reputation, you need to do some work on that. What counsel, if any, do you have on on that front? Because I got to believe it’s going to have a real impact on this, on finding good people and at least having a conversation with them.

Gary McClure: You know, it does. That’s a neat perspective. Stone. I, we share that. We think that an organization’s reputation or brand, however you want to, to couch it. I think it often gets overlooked and its importance around recruiting and hiring, but we actually think it’s it’s a critical role in the ability to attract talent. And so yeah, we think, you know, first impressions are huge. How can you enhance your, your brand or your reputation in the marketplace to attract those great candidates? There’s competitive advantage. There’s a lot of good reasons to make sure your reputation is strong.

Stone Payton: We’ve probably kind of touched on it already, but I want to ask it more directly. I know in our line of work there are some preconceived notions, just some outright things that people believe to be true about our arena, that just it’s just off the mark. And we often expect to for that to surface and for us to have to educate people around that. Are there some some patterns, some myth busting kind of things that you find yourself having to do, especially early in your conversations with with firms?

Gary McClure: Well, I’ll go back to something I mentioned a second ago, and Ann can chime in with her experience as well. But a lot of times some leaders will come to us and they say, here’s the the challenge that we have and they’ll self-diagnose. They’ll often say, hey, we believe that we need X again, whatever solution they think they need. And we come in. We do a lot of upfront work around diagnostics and evaluations and discussions. It’s that due diligence that we really think is so crucial before we start a solution. And what we find often Stone is that they they said it was X and we believe it’s x prime or something that’s somewhat tangential to say, you know what? Yes, we can help you with your your issue and your proposed solution, but I think we probably need to do a little bit of work over here first, and most of the time they’re so open to that.

Ann Hatcher: That’s a great point, Gary. I worked with a company that was certain it had a recruiting problem. And then when we when we scratched at it a little bit, we found that what they really had was a retention problem. And we could they could recruit all day long and get a lot of people in the door, but they were walking out the back door as soon as they came in.

Stone Payton: So have you guys. Have you had the benefit of one or more mentors that have kind of helped you navigate the terrain of, you know, you’re doing all this, you’re practicing your craft and you know, you got to run a business. Have you had a little help along the way, or is it all, you know, built on on scar tissue and school of hard knocks?

Ann Hatcher: Okay. I’ve had help along the way all the time from, I’ll say, guardian angels to lots of people who show up in my life. One of them is Gary McClure, who’s on this call right now. We all have a of a mentor here in town in Nashville? Um, who’s who’s pretty well known, who has helped us find positions and find new business. Um, I had a fantastic mentor at a prior employer where I was for a long time. And what I’ll say that particular mentor did for me was helped me see skills and capability and potential that I didn’t know that I had and really pushed me to try new things.

Gary McClure: Yeah. And then I would add a little bit different perspective. I mean, I would echo that, but in addition, I’ve been so grateful for the leaders that we’ve served. Again, I mentioned I’ve been doing this for about 16 years, and it’s really both sides of the fence stone. And by that I mean I’ve seen leaders that I just want to emulate. I’m like, oh my gosh, what a what a great practice. Or I love that technique. And I’ll write it down and I’ll try to remember it. But on the other side of the fence, I’ve also seen, unfortunately, some some very horrible examples of leadership. And the lessons are just as true. Right? I mean, you’re like, I, I hope I don’t ever do that. And you know, what can I learn from this situation? So I think it’s almost like going back to school just in service of other leaders.

Stone Payton: What an excellent point. You can learn a ton from good clients, can’t you?

Gary McClure: That’s right. And bad ones too.

Stone Payton: And bad ones too. That’s right. How about the I guess I’ll call it a shift. It looks that way from my vantage point to to more and more remote, or at least hybrid roles. Does that require a little different recipe in your in your recruiting and selecting?

Gary McClure: Probably. That is the single most. I’m kind of thinking in my head here, probably the most Impactful, um, shift in the marketplace. You know, ever since Covid, of course, as far as recruiting and hiring practices, yeah, I think you’re spot on. I mean, there’s some positive things. There’s some negative things. I think one of the positive things that we’ve seen is that now that we’re remote or hybrid regarding especially recruiting, it’s expanded the market. I mean, think about it. If you’re remote, you can be pretty much anywhere in the world. So it’s opened up a huge base of employees to companies. But if you maybe flip the card over, that also means it’s more competitive because other companies can do the same thing and they have access to the same huge pool. So I guess there’s pros and cons to expanded access. Another thing that we’ve seen from a positive side is a little shift in and focus on skills. So if you think about it, I think a lot of companies are looking for more digital proficiency. Self-management, of course, is a big one because now, you know, working in virtual workspaces, you really have to do the work. And how are companies organized for not only adaptability and flexibility, but holding people accountable for this remote work? I mean, that’s that’s a big challenge, I think, in the marketplace.

Ann Hatcher: You know, Gary, it occurs to me there’s a huge opportunity to so recently, a very large company we’re all familiar with. You probably have their app on your phone right now in easy reach, has has required that all their employees come back to the office five days a week. Well, their employees, just like many of ours, moved away during during Covid and or otherwise, just don’t want to go back to the office. This is a recruiting opportunity. So employers, you know, pay attention to what’s happening in your market, and there could be some great people who are now available to you because their employers have changed their policies.

Gary McClure: Yeah.

Stone Payton: So our employers, they have requirements, expectations even. But I mean, candidate expectations are surely shifting as well. And we we need to at least know what they are and decide which ones we’re going to choose to meet. Right?

Ann Hatcher: Yeah. You know, I’m not a huge proponent of overindexing on generalizations around the generations. I don’t necessarily find that to be really useful, but what I will say is, I would say kind of three pieces of advice to employers. Be fast, be personable, and be human. So by being fast, when you get a great candidate to bite, when you get a nibble, move fast with them. They will not be available very long, so make sure your process is fast. You get them interviewed, you get them an offer, and you get them started as quick as you can.

Ann Hatcher: Also make it a personal process, right? Hold their hand through. This change is hard. We all know that. So make sure it’s a great experience for your candidates and new hires and then be human. We’re all dealing with a lot these days. There’s housing issues, transportation issues. So really spend the time to understand what your candidates and your new hires need to be successful real quick and meet them where they are as best you can.

Stone Payton: I don’t know when and where or how you would find the time, but I’m going to ask anyway. Passions, pursuits. Interests. Hobbies outside the the scope of your work and what we’ve been talking about. Most of my listeners know that I like to hunt, fish, and travel. We’ll start with you. And anything you have a tendency to nerd out about that’s that’s not this stuff.

Ann Hatcher: Well, nerding out is right. So I’ve recently started back to school. I am well into my career. I’ll say you guys can’t see me, but, um. But I really have developed a passion around mental health. And so I’ve gone back to school this year to become a mental health counselor.

Gary McClure: And she’s practicing on me to I need all the practicing on Gary. That’s right.

Stone Payton: How about you, Gary? You sip it on umbrella drinks, or have you got some other interests?

Gary McClure: Well, I to maybe to use a golf metaphor, I’m on the back nine of my career, so I find it very appealing, I guess, to invest in others. So share experiences and wisdom. So my thing that I love doing is teaching. Um, whether it be children, I’ve taught Sunday school at church for gosh, 12 or so years. I also teach at the university level here in Nashville. I teach at Vanderbilt, and then I teach adults through my work. So it’s just so much fun to to share wisdom and life lessons and pour into others.

Stone Payton: I did not realize that I was talking with Professor Gary. That was not in my notes, but now I know. I’d love to leave our listeners, if we could, with a couple of actionable, I’ll call them pro tips. Something to be thinking about doing, not doing. Maybe something that they could be reading on either side of this. Really as a candidate, as someone who’s with an organization that needs and wants to do a better job of recruiting, selecting and developing people. So maybe if each of you could share a tip or two, I think that’d be a good way to wrap.

Ann Hatcher: All right. Thank you. I would say pretend you’re a candidate for a job at your own company. So see what what your candidates see. Go look at your career site. Go Google a job you know and follow the thread. Apply to a job in your own organization. How easy is it? How many clicks do you have to make? I was looking at someone’s website for candidates yesterday, and it made them go to a whole separate page to look at benefits. If I were a candidate, I would stop right there. So put yourself in a candidate’s shoes and take their journey and see what you learn.

Gary McClure: And then I would probably go back to our discussion on AI and how it can impact recruiting. I would just broaden it a little bit to say AI in general around leadership. So many people ask us where, you know, where do I start? How do I start? And I would just suggest to your listeners, pick something small, you know, make it iterative. Meaning is, is AI going to be useful in helping you summarize a book or prepare for a meeting? So think about it on a leadership level, personal. And then once you get familiar with the tools like there’s various gpts you can play with, then you can apply it to your enterprise or your organization at large, but just start small and get familiar with it.

Stone Payton: Marvelous counsel. Well, and Gary, it has been an absolute delight having you on the broadcast this afternoon. Thank you for your insight, your perspective, your enthusiasm. You guys are doing such important work that has such genuine impact for so many of us. Thank you, thank you, thank you.

Gary McClure: It’s done. Thank you, thank you.

Stone Payton: My pleasure. All right, until next time. This is Stone Payton for our guests today, Ann Hatcher and Gary McClure with Thrivence and everyone here at the Business RadioX family saying, we’ll see you again on Nashville Business Radio.

 

Tagged With: Thrivence

BRX Pro Tip: How to Engage on LinkedIn by Commenting

October 11, 2024 by angishields

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Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, I know you spend considerable time on the LinkedIn platform. What are you learning about engaging on that platform?

Lee Kantor: Yeah, I think that’s a – it’s a great strategy when you’re doing social media, is to engage rather than just post constantly. So instead of always having to come up with new posts, a way around that is to engage with other people’s posts.

Lee Kantor: So number one, you want to – when you’re doing this, you always want to add value to the conversation. You want to provide constructive feedback. You want to obviously express your views respectfully and support any of your comments with some evidence, not just your opinion. That’s going to help enrich the discussion. And it shows you have the skills, you know, the critical thinking skills that are going to make you sellable.

Lee Kantor: Number two is you want to build relationships with other people by mentioning other users in your comments, if possible. You know you use the at symbol to acknowledge their contributions and this brings more people into the conversation. It creates more connections and encourages more interaction. So everybody wins when that happens. It’s great if you can offer additional information, share relevant resources, insights, or experience that can benefit others in the conversation.

Lee Kantor: Number four, kind of choose quality over quantity. This isn’t something you just want to do. “Oh, I’m going to do 20 a day,” and then just bang out a bunch of just kind of meaningless comments. You want to, you know, contribute where you have something to contribute and not just trying to do a lot of them. So be selective where you comment and choose posts that resonate with you or are relevant to your expertise. That way each comment is going to add some value.

Lee Kantor: So if you’re implementing these strategies, you can enhance your engagement meaningfully, commenting which is going to ultimately build valuable connections and showcase your expertise without you having to create brand new posts for yourself every day. So this is another way that it’s going to enhance your social standing. And obviously, LinkedIn is the social channel we use the most at Business RadioX. And if you’re in business, I would recommend that be yours as well.

BRX Pro Tip: 2 FAQs About Being a BRX Studio Partner

October 10, 2024 by angishields

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Stone Payton: And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, now that we’ve got a little steam under our expansion, our Business RadioX Studio Partner Program, we’re starting to get a lot of questions. What are some of the most frequent questions that you think we’re getting these days?

Lee Kantor: Well, I think the first question people ask when they’re inquiring about the Business RadioX Studio Partner Program is how do I make money with Business RadioX?

Stone Payton: Well, I’ll tell you what my experience has been. And, you know, we’ve been at this a while, but the most immediate return on that investment of time, energy and money is a perpetual prospect pipeline for growing your existing business, people who are genuinely excited about talking with you. I mean, that is so important to us in such a fundamental aspect of our value proposition, I guess you would say, that we actually guarantee a minimum of 60 prospect discovery calls in your first six months as a Business RadioX studio partner. So that’s the fastest way that you begin to get a return on your money.

Lee Kantor: Yeah. So that the way you make money initially is use, leverage the platform to build your own existing business, whatever that professional service business is. And then once you got that going, then you can tap into, I think there’s over two dozen ways within the business. If you want to get into the Business RadioX business, there’s about two dozen other ways you can make money just by providing the service that Business RadioX provides to your clients in a variety of ways.

Stone Payton: There really are a lot of revenue streams, you know. In addition to being a managing partner of the Business RadioX network, I also run a studio in a community in Woodstock, Georgia. I’ve really kind of honed in on two major revenue streams here in my community in Cherokee County and in Woodstock, Georgia.

Stone Payton: The first one is I like so many of our Business RadioX studio partners. I have a handful of clients who are in the professional services arena, you know, a business attorney, a CPA, an IT managed services guy, a coach, a consultant. And for all of those people, you know, they don’t need a thousand more Facebook buddies. What they need is a dozen more real relationships. And if they can get that done over the course of, you know, 8 to 12 months, that really moves the needle in their business.

Stone Payton: So I work with them to identify the people who are most important to them, their most coveted prospects, their most trusted referral sources, the associations and professional organizations who are serving that specific ecosystem. And then I’ve helped them design a show that is really built to support and celebrate the people who are doing really good work in that arena. And I’m helping them build real relationships real fast with those folks. And I charge each of those clients a monthly fee, and I’m able to deliver a very handsome, actual green dollar return on their investment. They’re happy to write me the check because they’re getting that financial reward. They’re also getting the authority and the credibility. They’re getting the halo effect of contributing to the community at large, but also that specific niche, if you will. So that’s my kind of core revenue stream.

Stone Payton: And then, I’ve built out a pretty robust community partner program here, because there’s a whole tier of business people here in my area that, you know, my fee structure is just a – in my fee structure, I charge $2500 a month, no contract. Cancel any time. I charge $2500 a month. But there’s a lot of – there’s quite a few small business people who are doing good work for the community, their profession, the market. But that fee structure is just a little bit out of reach for them. Right? And I wanted to serve them as well.

Stone Payton: And so I built out this community partner program, and I still let them tap into some of those same advantages. I set them up where they’re essentially ambassadors for what we call the the House Show, the Cherokee Business Radio Show. And they pay a much more modest fee. I’m talking like 1250 bucks for the year, but they are able to act as ambassadors for the program, represent themselves as sponsors of Cherokee Business Radio. They can invite a certain number of people to appear. And not only is that helping a lot more people, it’s also a great way for me to continue to get the guest flow that I want coming through. So everybody wins. And, you know, 1250 a year may not sound like much, but yeah, go get 50 community partners and do the math. So those are my – and there’s a lot of other things that you can do too to make money. But those are my two main revenue streams here in Woodstock.

Lee Kantor: And the second question we get a lot is what do I get for the money I am paying for this Business RadioX subscription? What am I getting tangibly from that investment?

Stone Payton: So right out of the box, you’re getting the initial setup, the launch, kind of a best practices dump, if you will, and continued exposure to not only me and you, who kind of put this thing together, but also our community of other Business RadioX Studio partners. There’s some equipment and all that that we provide to help you get kind of a branding kit and some of the equipment to help you get going, but you get that initial launch and all that. But you also – that covers your first six months of subscription, and then we just handhold you all the way through the entire process.

Stone Payton: The entire objective in setting this program up and nurturing a new studio partner, we really want you to focus on the fun part and the part that you need to be doing to build a solid foundation in the long term for your business. And that’s building those relationships, going out into the community and providing that platform for the people who are important to you and for the business community in general, to share their story and promote their work. And so we try to take all of the stuff that really bogs a lot of people down when they try to do something in this arena.

Stone Payton: All of the technical stuff, the infrastructure, all of that, we try to take all of that off of you. And from day one, you’re tapping into brand equity that’s got, you know, a 21-year foundation has use cases for virtually any scenario you or a prospective client can come up with. So you really are joining a fraternity that’s got quite a few things figured out at the risk of sounding a little bit immodest.

Lee Kantor: Right. And you’re getting the authority kind of built in just by being part of the team because you’re on a website that has a super high authority ranking, and you’re getting that real estate on that website, and you don’t have to create and that you’re part of this thing. And like you said, you’re getting this kind of ongoing coaching calls, you know, as much as you need to get going. You’re getting any type of technical assistance when it comes to the audio or the website stuff. You’re getting all the content syndicated to every single platform that’s out there. That is a major player in this field. And so you’re getting that kind of distribution and you’re getting access to all of the brains of all the people doing this.

Lee Kantor: And then the bottom line is this is your own business. And you get to keep all the money. I mean, you’re generating – 100% of the revenue is your revenue. We don’t take a royalty. You’re you’re keeping all the money that you earn in whatever way you earn it using the platform.

Lee Kantor: And then you also are, you know, there’s no ceiling. Like, you can make as much money as you want. You can charge whatever you want to charge. We give you a lot of autonomy when it comes to that part of the business. So people appreciate that part of it having the autonomy and knowing that they have kind of this support system in place so they don’t have to feel like they’re doing this by themselves.

Stone Payton: Well, and I didn’t mention a minute ago, and I guess because I don’t do a lot of it here individually for a fee. I do quite a bit of it as just investing back into the community here locally, and that’s like I’ll go to like events that are happening around town. We have a cool little green in downtown Woodstock, and I’ll show up for half a day and conduct some interviews at some of these events.

Stone Payton: But you and I together here in the metro Atlanta area, I mean, you want to talk about a revenue stream. You and I are going to do the conference and trade show work, especially for the association clients here more recently. I mean, that’s a handsome revenue stream, too. And if I were solely a Business RadioX Studio partner, I’d probably put some real energy into that revenue stream, too.

Lee Kantor: Yeah, those events are happening all over the country. And, you know, we just had one of our studio partners just come back from Vegas doing one for his client. So yeah, there’s so many there. I think there’s over two dozen revenue streams that people are using within our network. And so, those are all available to you.

7 Low Cost Customer Retention Strategies

October 10, 2024 by angishields

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