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BRX Pro Tip: 7 Mistakes New Coaches Make

October 17, 2024 by angishields

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BRX Pro Tip: 7 Mistakes New Coaches Make
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BRX Pro Tip: 7 Mistakes New Coaches Make

Stone Payton: And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, what counsel, if any, do you have for people that may be a little bit new to the coaching business?

Lee Kantor: Yeah. This is some advice for new business coaches. I think one of the mistakes a new coach makes is not knowing their niche. A lot of new coaches try to appeal to everybody. And they’re casting this super wide net. And I think it’s much better if you kind of focus on a specific target audience that you can best serve.

Lee Kantor: A second mistake I see is undercharging and undervaluing the coaches’ value to the client, and that a lot of times that’s due to lack of confidence. A lot of new coaches set their prices too low, which I think can actually deter potential clients because they think that if it’s that low, it must not be good. So I wouldn’t be afraid of charging more than you think initially.

Lee Kantor: Number three is they shy away from discussing pricing because they are insecure or uncomfortable. A lot of times they don’t kind of just talk about the pricing and you have to talk about the money. Otherwise, your client’s going to think you’re not professional. Of course, there’s money to be talked about.

Lee Kantor: Number four, you don’t have a clear offer or a clear call to action. You have to explicitly invite potential clients to work with you. And you have to, you know, be direct and ask. You can’t just say stuff and just hope they figure it out on their own. There has to be a call to action.

Lee Kantor: Number five, I think a big mistake is they just rely on social media for their marketing and they’re just, you know, throwing this stuff out on social media. And they’re not diversifying their marketing efforts beyond just sharing stuff on social media.

Lee Kantor: And number six, they share their offer only once or just occasionally. I think it’s so important that you have to realize that potential clients are going to need you when they need you, so they have to have multiple exposures to your offer so that they can decide to buy when they’re ready to buy. So if you think that, “Oh, I made an offer and then I’m done,” you’re not done because the person just might not have been ready to buy from you today, but maybe in a month they are ready for you to buy so you have to send that offer again but you didn’t because you think you’re done. So send the offer a lot more often.

Lee Kantor: And the last thing I think is so important is most new coaches try to do everything alone by themselves, and they’re not seeking help or guidance from mentors or other experienced coaches to help them shorten their learning curve. A lot of people just struggle too long because they’re not asking for help themselves sooner.

BRX Pro Tip: 7 Ways to Win Back Former Clients

October 16, 2024 by angishields

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Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, what are some good strategies for winning back former clients?

Lee Kantor: I think it’s so important to keep an email list of all your clients, all the people who have connected with you, and send personalized emails back to those former clients to let them know different things over the course of the months and years after you’ve done business with them. So don’t be afraid to craft targeted email campaigns to re-engage those inactive users. This is stuff that really isn’t expensive. This is stuff that you can create processes and systems around.

Lee Kantor: But some ideas to send in those email campaigns are just a casual hello, hey, you know, it’s been a while, and just remind them about your business and some of the services you offer, and maybe some of the things they purchased before. Let them know they’re still available.

Lee Kantor: Number two, just an update on some of the new things that you have, something that they might have missed. And maybe the reason they left you is you didn’t have this service and now you have this service. So let them know of any new features or services you’re offering.

Lee Kantor: Number three is really kind of leverage your CRM system and use filters and tools. In this way, you can flag some of these maybe at risk or inactive customers. So don’t be afraid to kind of lean on your CRM system to help you in this area.

Lee Kantor: Number four, ask for feedback. You know, reach out to a customer or former customer and try to understand why they became disengaged or why they left, and see if there’s any places you can improve. You know, I think they’ll appreciate you asking their thoughts in this area.

Lee Kantor: Number five, maybe implement some sort of a loyalty program. Let them know, “Hey, you know what? We haven’t done business, but if you refer us or maybe there’s ways to re-engage with you.” Let them know that those opportunities exist. And remember, it’s important to set up these processes on some sort of automated way to kind of create this re-engagement. If you have a series of messages that are triggered by certain periods of inactivity, leverage that. Like if you know the person hasn’t responded in X number of weeks, then they get this kind of message. You can do all this ahead of time, but just leverage your CRM system to make it easy for you to have these kind of communications.

Lee Kantor: And then last but not definitely not least, make a personal phone call for – these clients work with you for a period of time, and if they are a high value customer, a quick call can be very effective in re-establishing that relationship. The key is to use all your tools and data that you have already spent the time collecting to create these kind of personalized, timely outreach that reminds the customers of your value and encourages them to re-engage.

Transforming Footwear: Shannon Kehrer’s Journey to Create the Perfect No-Show Sock

October 15, 2024 by angishields

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Transforming Footwear: Shannon Kehrer's Journey to Create the Perfect No-Show Sock
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On today’s Women in Motion, Lee Kantor is joined by Shannon Kehrer, founder of Hidey Style, about her innovative no-show socks, Hidey Socks. Shannon shares her journey from identifying the problem of slipping socks to creating a unique design featuring breathable bamboo and Swarovski crystals. She discusses her dual sales strategy, pricing, and the importance of building a sales team. Shannon also highlights the challenges of entrepreneurship and her plans for expanding into larger retail markets.

Shannon-KehrerShannon Kehrer was so tired of the original “no-show” socks constantly sliding off her feet that she decided to redesign them, so she grabbed a pair of ankle socks, put them on with her flats and cut out the Hidey Sock design you see now.

She knew if she left an anklet then the sock wouldn’t slip off and it worked. After weeks of loving the design and knowing others were struggling with the same sock problem, Shannon knew she had to bring this product to life because it would help others with the same problem she was having, and Hidey Socks were born.

Follow Hidey on LinkedIn and Facebook. Hidey-logo

Music Provided by M PATH MUSIC

Transcript-iconThis transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX Studios, it’s time for Women In Motion. Brought to you by WBEC-West. Join forces. Succeed together. Now, here’s your host.

Lee Kantor: Lee Kantor here, another episode of Women In Motion and this is going to be a good one. But before we get started, it’s important to recognize our sponsor, WBEC-West. Without them, we couldn’t be sharing these important stories. Today on Women In Motion, we have Shannon Kehrer and she is with Hidey Style. Welcome.

Shannon Kehrer: Thank you. So happy to be here, Lee, and share Hidey Socks with the world.

Lee Kantor: I am so excited to learn what you’re up to, so tell us about Hidey Style.

Shannon Kehrer: I redesigned liner no-show socks when I was 19, because I soon realized those little annoying no-show socks whenever I would wear them, they would slide off of my feet and get bunched underneath them, and I’d walk around and it was so frustrating. So, I designed Hidey Socks with a comfortable anklet, so myself as well as millions of other people around the world don’t have to worry about their socks sliding off their feet when they’re walking around anymore.

Lee Kantor: So, when you were that age and you had this problem, what was your problem solving strategy? Like, had you ever sewn anything before? Have you ever tried to do anything? Were you, like, crafty? Is that how you’re like, “Oh, sure. This is just another thing I can do”? So, how did it happen?

Shannon Kehrer: Not at all. And I’m laughing because I was not crafty at all. I don’t know how to sew. I never went to college. And how I solved this problem for myself was, after a long day at the office being frustrated that the other no-show socks kept sliding off my feet, I went home and I sat down on my kitchen floor. I don’t know why I chose my kitchen floor, but this is what I did. And I grabbed a pair of my flat shoes and I put on a regular sock, and I literally just cut out the Hidey Sock design that you see now with the comfortable anklet, because I knew if the sock had an anklet, then it wouldn’t slip off of my feet anymore when I would walk around.

Shannon Kehrer: And that was just the first protocol. I mean, I was 19 years old, again never gone to college, didn’t think I would start a business. And then, here I was wearing this sock that actually worked. And I said, “Oh, my goodness. I have an actual business idea here, how do I do this? How do I take it to market?” And it took a couple of years, and then by the time I was 21 or 22, that’s when I officially launched Hidey Socks and have been doing it ever since, and have shared Hidey Socks with tons and tons of people and just sharing it globally now.

Lee Kantor: Now, when it was kind of at the early stages of this, because at first it was your problem, when did you realize like, “Oh, I’m not the only one who has this problem. This is something that a lot of people are suffering from, but nobody ever spent any time to try to figure this out.”

Shannon Kehrer: I realized it when I started wearing my first Hidey Sock prototype, and other people would ask me about it. And I said, “Oh. Well, you know, the other no-show socks, whenever I walk around, they just slide off my feet and it’s super frustrating. I don’t have time for this. Nobody has time for this socks slipping off.” And then, they would also tell me they had the same problem.

Shannon Kehrer: And after hearing so many different people telling me that I basically solved the solution for them as well, I knew I had to save up money and build my credit, and Google everything about a business and how to start it, and that’s how I rocked and rolled with it.

Lee Kantor: Now, you mentioned the first kind of version 1.0 was you just kind of cutting out the anklet part of the sock. I mean for folks who aren’t familiar with this, please go to the website, hideystyle, H-I-D-E-Y-S-T-Y-L-E,.com so you can see this. But you kind of reinvented what a sock is, because it isn’t a traditional sock that covers the entire foot. It has an anklet and then it covers the bottom of the foot pretty well, but the top of your foot isn’t covered.

Shannon Kehrer: Exactly. Just the toe area, the top of the toe area is covered so people can wear them with flats. And the whole reason why I chose this specific design and also made it low cut on the sides, is so my customers can wear Hidey Socks with pretty much any shoe that they want to wear Hidey Socks with. I mean, I have customers who wear them with flats, tennis shoes, Vans, even high heels and they look so cute with high heels.

Shannon Kehrer: And then, of course, the anklet, I designed it with Swarovski Crystals to add style to any shoe that you wear Hidey Socks with. So, you can literally transform your whole shoe wardrobe with Hidey Socks with the beautiful Swarovski Crystals and different color Swarovski as well.

Lee Kantor: Now, when you went from this kind of the prototype into kind of the early designs, how did you sell these? Were you selling them online or were you trying to get them into retail? Like, what was the selling process like?

Shannon Kehrer: All of it, Lee. I originally launched with just my website, and then I hired a sales rep to help me sell Hidey Socks wholesale to different boutiques and shoe stores. And now we do both, I have my website and then I also sell wholesale to different shoe stores. We’re trying to get them into larger retail stores right now, like Neiman Marcus, exactly how Sarah Blakely did it with Spanx. I mean, maybe even Target, we’re really looking into expanding into that. But as of right now, we’re selling on the website and then tons of different boutiques around the U.S., we also sell to Canada and Australia as well.

Lee Kantor: Now, when you were coming up with the idea, how much time did you spend thinking about how am I going to price this? Is this like a super high end thing? Is this for everybody? How did you kind of come up with the pricing?

Shannon Kehrer: Great question. I wanted to make Hidey Socks affordable for really anybody who wanted a sock to solve the problem as well as add style. And so, originally our price used to be a little bit higher, and what I did was I actually interviewed with Swarovski Crystals to have a partnership with them, so that way I could buy the crystals directly from Swarovski Crystals as opposed to a third party. And once I aced that interview and got a partnership with Swarovski Crystals, I basically gave that savings to my customers instead of making more of a profit margin.

Shannon Kehrer: I wanted the Hidey Socks with the genuine Swarovski Crystals, which you can put in the washer and the dryer. I wanted that retail price to be a good 1999 impulse buy, so we can sell to pretty much anyone everywhere. And then, the Hidey Socks without the Swarovski Crystals are, of course, less expensive, and I really worked hard to get that 1999 price. And, you know, it wasn’t the easiest in order to do that, but I feel like it is a good price, especially because they do last for a very long time made out of breathable bamboo.

Lee Kantor: Now, how did you kind of land on that as a material?

Shannon Kehrer: When I was researching the different materials, there’s so many different materials out there, and I discovered that bamboo fiber is naturally breathable. And I said, why don’t all sock companies make their socks out of bamboo? I mean, it makes sense for socks to be naturally breathable. And I found out that the reason why they don’t is because bamboo is actually a lot more expensive than cotton. And it’s more expensive because bamboo, if you think about that material, it’s a very hard material, like very hard. And in order to break that hard material down into something as soft as Hidey Socks, it takes a lot more work than breaking down the cotton.

Shannon Kehrer: But I decided I wanted to make my socks the best possible quality. They’re going to last for a long time and keep my customers happy. And to make sure also that I didn’t get returns. I mean, knock on wood, I’ve hardly had any returns and I’ve sold tons and tons and tons of Hidey Socks.

Lee Kantor: Now, there’s also another unique aspect, the spring. How does that work, kind of the element of having a spring as part of the sock?

Shannon Kehrer: The gel section in the heel area?

Lee Kantor: The spring from the socks, is that just the bamboo? Like, what causes that kind of spring to occur?

Shannon Kehrer: You mean the breathable of the bamboo? I’m not exactly sure what the spring is, I’m so sorry.

Lee Kantor: I thought in the actual sock itself at least it feels like there’s a spring to your step, there’s some element that the sock is kind of springing.

Shannon Kehrer: No, no. I think it’s just the breathable bamboo and just keeping the customer’s feet and shoe way more feels than cotton socks or not even wearing socks at all.

Lee Kantor: But it feels different the bamboo? Most people, I guess, aren’t used to wearing bamboo.

Shannon Kehrer: Correct, they’re not.

Lee Kantor: And then, when you landed on that and you worked through the issue of getting it soft enough, it gives you that kind of durability, but also it feels nice for the user.

Shannon Kehrer: Yes, it does. I mean, my customer is full of huge difference of wearing my Hidey bamboo socks as opposed to cotton socks or even not wearing socks at all. And once they feel that bamboo, they don’t want to wear anything else.

Lee Kantor: So, what is kind of on the roadmap for this? You mentioned hopefully getting into the Targets of the world, but do you have a team that’s kind of going out and actively pursuing those kind of relationships or maybe that’s one of the benefits of being partners with WBEC-West?

Shannon Kehrer: All of it. I have an awesome sales team who’s going out. I do have WBEC-West as a partner as well, and they have great connections and great networking. They’re so supportive. And the last event that I did with them was just absolutely phenomenal. I met with so many big corporations and was able to have meetings with them one-on-one, which was phenomenal. So, I’m just so happy that I joined WBEC-West, and I’ve had these opportunities to meet these large retailers, as well as meet other woman-owned businesses, and then also make lifelong friends with a lot of these women.

Lee Kantor: Now, do you have any advice for other entrepreneurs that are pursuing kind of a product like you have, but they’re trying to build a sales team? Are there some do’s and don’ts when it comes to building a sales team to sell something that you came up with and it’s your baby, like how do you kind of transfer that passion and knowledge to a salesperson person?

Shannon Kehrer: You know, nobody’s going to sell it like you. That’s the number one thing you definitely have to learn. And it’s better to hire out people who can do the job at least 90 percent as good as you would do it. And as long as you can do that and build a team, that’s going to continue to help you to grow.

Shannon Kehrer: In the beginning, when you first start a small business, the owner is wearing all of the hats. You know, we kind of have to before you make enough money to actually hire a team. And that’s great because then you get to understand all of those different roles. But then once you start building the momentum, just do your best to hire out as many jobs as you possibly can, and be okay with knowing that nobody’s going to sell it like you. It’s only really your main job to have the passion, train them to also have the passion, but also be able to let your baby grow.

Lee Kantor: And then, for you, has it been kind of just a trajectory of growth or have you gone through some rough patches?

Shannon Kehrer: Definite rough patches. Any business, unless if it’s like a unicorn, is going to have rough patches. It is a long term game. You can’t give up when you get knocked down. It is absolutely inevitable. I mean, I always say it’s like you’re running hurdles, you’re jumping over the hurdles, you’re going to go over some, you might fall on some. When you fall, you get right back up and continue the race.

Lee Kantor: Now, the Hidey Style, Hidey Socks, are they for children as well as adults? Like, what are the sizes?

Shannon Kehrer: Yes, I do also have kids sizes because I had so many mamas and aunties and grandmas asking me if I could do the youth sizes for Hidey Socks, and those are on our website, and they are less expensive than our adult Hidey Socks. They are just so cute and people are loving them. I mean, I have grandmas matching with their granddaughters. I have moms matching with their daughters, aunties matching with their nieces. It’s absolutely perfect.

Shannon Kehrer: And, also, their great stocking stuffers. Christmas is right around the corner. Holidays are right around the corner. Birthdays are year long. So, definitely think about getting Hideys as your next gifts as well.

Lee Kantor: Now, you mentioned it’s usable in a variety of shoes. Is it usable for people doing yoga or things like that where you need some traction?

Shannon Kehrer: Great question. I actually did do a yoga edition Hidey/Pilates edition as well because I had so many awesome customers say, “Hey Shannon. I love doing yoga, I love doing Pilates, and I would love it if your Hidey Socks had the grips on the bottom so I could use them.” So, I actually did launch those this year and they are live on our website, so you can get Heidi socks with the grippers on the bottom. It’s a different product category when you go on our website, but you will see them there.

Lee Kantor: And one more time before we wrap, what is the website or the socials to connect with you and to kind of see what’s going on over there?

Shannon Kehrer: hideystyle.com is our website, and Hidey is spelled H-I-D-E-Y. And the whole reason why I named Hidey Socks and spelled it that way is because when you wear these Hidey Socks with your shoes, you can’t tell it’s a sock. And my goal was I wanted a functional sock that was beautiful that people couldn’t tell you were wearing a sock. It just added to your shoe, which is why they’re called Hidey and spelled H-I-D-E-Y.

Lee Kantor: Well, Shannon, thank you so much for sharing your story today. You’re doing such important work and we appreciate you.

Shannon Kehrer: Thank you so much, Lee. Appreciate you having me on. And thank you so much for everybody listening. We truly appreciate it.

Lee Kantor: All right. This is Lee Kantor, we will see you all next time on Women In Motion.

 

Tagged With: Hidey Sock, Hidey Style, Shannon Kehrer

Amina Buric with Aeolus Group

October 15, 2024 by angishields

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Beyond the Uniform
Amina Buric with Aeolus Group
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Amina-BuricAmina Buric is the founder of Aeolus Group and a proud Navy veteran. At Aeolus Group, Amina and her team specialize in empowering solopreneurs and small to medium business owners by transforming their business visions into reality.

They provide comprehensive consulting services that cover the full spectrum of business strategy, implementation, and execution.

Many business owners struggle to balance their day-to-day operations with long-term strategic planning, which can stifle growth and innovation. That’s where Aeolus Group steps in.

Leveraging the discipline, strategic thinking, and leadership skills Amina honed during her time in the Navy, she helps businesses develop clear, actionable strategies and provides hands-on guidance to implement and execute those plans effectively. Aeolus-Group-logo

Aeolus Group’s goal is to streamline operations and drive sustainable growth, allowing business owners to focus on what they do best—innovating and leading their businesses to success.

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Houston, Texas. It’s time for Houston Business Radio. Now, here’s your host.

Trisha Stetzel: Hello, Houston. Trisha Stetzel here bringing you another episode of Houston Business Radio Beyond the Uniform series. I am stoked about the guest that I have on today. I met her through the Houston Regional Veterans Chamber of Commerce. She actually was at our strategic planning for this year, and I had to have her on the show. She’s doing so many amazing things. Amina Buric, who is the founder of Aeolus Group, and she’s also got something else she’s working on that I want to talk about. But first let’s jump in. Amina, welcome to the show.

Amina Buric: Thanks for having me, Trisha. Really appreciate the opportunity.

Trisha Stetzel: I’m so excited. And fellow Navy veteran.

Amina Buric: Yes, that is that is true. There is not many of us that were strong.

Trisha Stetzel: Yeah, absolutely. Absolutely. So, Amina, uh, tell me a little bit more about you. I know you are almost freshly coming out of the military and started your own business and also working on a, on a new mission that we’re going to talk about as well. So, uh, tell us a little bit more about you.

Amina Buric: So, uh, my military kind of service started since I was born. My dad was in the military. He is a proud Air Force veteran. He was a pilot. So for the first 20 years of my life, I was a military child. I went to college, ended up getting married to a service member. So for about two years of my quote unquote civilian life, my dad was still in, but my spouse was in the military. And then, right as Covid hit, I enlisted in the Navy as well. So now I’m a veteran, so I’ve hit all four categories that you could be in the military community. I was a military child, spouse, active duty, and now I’m a veteran myself. So this is the first time in my life that I have zero military influence in my life. I got out about a year and a half ago, so that’s fantastic.

Trisha Stetzel: And oh, by the way, you still have definitely military influence because you’re still participating in in both of those spaces, right? Between the Houston Regional Veterans Chamber of Commerce and also this new mission that you’re working on here over the next couple of weeks. So, Amina, tell me more about Alice Group.

Amina Buric: So, uh, act upon transitioning out. So during my time in the Navy, I ended up actually getting injured. So they my job went from being a boatswain mate to actually working in an admiral’s cabinet with his staff. So I got to learn a ton of strategy, a ton of planning, and I was part of Red Hill Water crisis, which was one of the major crises with our drinking water, actually. Us Congress was involved. So I was 20 years old working with these main strategic giants and masterminds. So I soaked up all the knowledge that I could and assisted as much as I could at at that age and upon my transition. I’m an engineer by college degree, but I didn’t want to be an engineer in the civilian world. So I started my own consulting company doing strategic advising and operational advising. So whether it’s development, implementation and integration or just kind of consulting and telling you like, hey, this is the plan of action. And I pull heavily from my military experience on how to advise these companies in the civilian sector.

Trisha Stetzel: You’re doing such important work. And that really leads me to you know, how did and I get that the education is there. You just described how the experience of being in the admiral’s office and being around these, um, strategic giants. Right. And learning that craft. But what else in your military experience prepared you to be a business owner?

Amina Buric: I think people underestimate. So I’ll kind of give you an attitude. So for us in the military, we’re on duty 24 over seven and we truly are. And once I transitioned, and still a year and a half later, I still struggle with it. I struggle on the weekends because there is no motion from Friday, about noon until Monday, about nine in the morning, there’s no motion, nothing happening. And I’m still so ingrained that I work seven days a week. And maybe it’s not client relations, but I’m drafting emails, creating content, uh, creating, you know, like projects that are due for my clients, and I will schedule them for Monday morning. So I’m not kind of overstepping my boundaries, but that is one thing I’ve learned in the military is consistency and discipline, and I have seen it time and time again that it has paid dividends for me in my progress.

Trisha Stetzel: Wow, that, you know, as you were describing that, I’m like, maybe that’s what’s missing for me. I it’s, you know, my story, which is interesting. I didn’t actually tell people that I was a military veteran for years, and it wasn’t because I was embarrassed or didn’t want to share that. It just wasn’t part of who I was. After I left the military and went to work for corporate and then opened my first business. Um, so I appreciate that you’re able to hold on to that and also get out there and tell people about it. People need to know your story, and they need to know our story so that we can attract more veterans who have businesses, and they’re contributing to this amazing ecosystem in Houston. Um, all right, I know you’re doing something really, really important. We talked about it right before the show. I’d like you to tell me about this new project that you have going going on mission DeFi.

Amina Buric: So part of and I’ll give credit to variety, they’re a platform that’s shut down. But they were a mentorship platform that I discovered. Actually, nobody told me in the Navy about it, but I was looking for mentors. I ran businesses while I was in the Navy, so I did dog training business, and I actually did a consumer goods business while I was still active duty. And I was looking for people to tell me how to run a business. And usually when people are on active duty, they don’t often start their own businesses. They’re just kind of focused on their military career. So I went through USO transitions. They said, hey, check out this platform. It’s free mentorship. So I signed up and at that point they were going for five years or so. And I’ve received countless mentorship hours and made countless actually friends from mentors that have taught me how to run a business and not just business, but how to transition out successfully because it is a it’s such an important part of our life, and I think a lot of veterans get dropped in the process, for lack of better words that, uh, like, they don’t know what to do. They’re kind of lost. And I still, year and a half later, I still kind of struggle. There are still days where I’m like, hey, like, did I make a mistake getting out, you know? And I tap into my mentors to kind of reassure me and tell me, like, hey, everything’s going to be okay, everything is fine.

Amina Buric: So, uh, when they abruptly shut down, actually, at that, at this point of my life, I was actually a mentor myself. So I was still a mentee, but I was also a mentor myself. And we try to kind of reach out to the founders. But we didn’t get any response. And I said, well, there’s a gap and I don’t know exactly if I’m equipped to fill it by myself, but I will reach out to other mentors and see if I technologically supported it. Would they come onto the platform? So that’s where mission DeFi came from. My big philosophy is that there are a lot of odds, as veterans, that we have to defy and we defy expectations, but we also need to get better at forging those connections. So what a better way than to kind of give back to the community that has given to me my entire life. But to create a platform where people can tap into anybody in the United States, veteran spouse or active duty military member and ask for advice, there’s no shame in asking for help. And I think that’s a stigma that we need to, as veterans and active duty, just military in general, break that. We can just handle everything on our own. We have a strong village, one of the strongest fraternities in the world that we can tap into and learn and take care of each other. Yeah, I absolutely agree.

Trisha Stetzel: And I didn’t even know you had a dog training business. Like the things we learn about each other when we’re having these great conversations. So you are an entrepreneur in the military. You came out of the military, started a business, and now you’re bootstrapping this mentorship program called Mission Defy. And it is so exciting. I can’t wait to see where this goes. So, Amina, how can people engage if they want to know more about Mission Defy or even about Eolis group? How can they find you?

Amina Buric: Uh, I’m most active on LinkedIn, so I treat my LinkedIn as essentially like a text. So if you shoot me a DM on LinkedIn, you will get a response. I’m not hard to find. I’m not hard to reach. I try to make myself Available at least several hours a week. And I tell people all the time, I’m in a human to human business. I’m not in a B2B or B2C or whatever. I’m an H to H. So I want to connect with everybody on a human level, get to know them, get to know how I can help them, because I truly believe that one thing that I did learn in the military is that service before self. So and in a Navy you you remember as ship shipmate self. So you save the ship, you save your shipmate, then you save yourself. So I still live to those values today. So if I’m very much of service. So I will always ask you how can I help you first?

Trisha Stetzel: I love that that’s why we connect. I you’re such an amazing person. I watched you in our strategy session at the Houston Regional Veterans Chamber of Commerce recently, and you have such a knack for looking at strategy from a high level, and then really drilling into the parts and the activity and the action that need to happen. And so I know that anybody that you work with is getting the best of the best of the best, and I appreciate you doing that work out there for the Houston business community. And this mission to Phi, I you gave me the tagline, which is Forge Connections Defy Expectations. And I love that. I love that you’re creating this space for mentorship with veterans. And you’re right, we shouldn’t be afraid to ask for help, but we’re not very good at it. And I think having a mentorship gives us a safe space to connect with each other without feeling like we’re defeated and have to ask for help. What are your thoughts on that?

Amina Buric: I think just being willing, that is kind of the season of life I’ve been in for the last year is being willing to ask for help, being willing to admit that I don’t know everything. And you would be surprised. Like, I actually people ask me all the time, well, what did you learn from being mentored? And it’s not that I learned a ton from being mentored, but I would encourage everybody to go and mentor somebody. You you just learn so much from other people’s experience, and you kind of get out of your own bubble, and it forces you to think outside of the box. So I would say while mentorship is important, being a mentee is important. The caveat to that is being a mentor to somebody. I would encourage everybody to just have one person to mentor, and it doesn’t matter if they’re older than you or younger, you can learn from somebody’s experience.

Trisha Stetzel: Yeah, absolutely. And I think in the, you know, in the face of, uh, not being fearful of knowing as a military veteran that we’re just going to go get stuff done because that’s what we do, right? We push ahead, we get things done. We don’t give up. We show up, we put our boots on, we put our pants on every day and we go to work. And being able to take that and share it through mentorship with others who are exactly like us, right? I love that you said we have the largest fraternity in the world or on the planet, and I think that’s so true. I’ve never thought about it that way. I really appreciate you being on with me today, Amina. For those of you who are listening and want to connect with Amina at any level, whether it’s through her strategic um services in her business, Eolis Group, or even for mission DeFi. I’m sure you’re looking for people to get engaged there. Go out on LinkedIn and DM her you can find her. It’s a m I n a b u r I c just do a search. You’ll find her. By the way, she’s connected to me, so you’re likely going to find her as a second connection. And it’ll be really easy to connect. Um, Amina, would you share, like, your just a favorite story or some story since you’ve been out of the military? Uh, about someone that you’ve connected with on a different level because you are h to h. I love that you said that. Human to human. So what’s your favorite connection story since you’ve been out of the military?

Amina Buric: So I don’t have a particular one, but I will tell you that I’m not a native Houstonian, and I’m somebody who I never thought I would live in a big city. When I. When I got out of the Navy, I said, I never want to see a soul. I want to live like on ten acres with in a town that has like 400 people. Like, I don’t want to be around a ton of people. I just want peace and not be around. And then, uh, just so happened that I ended up moving to Houston because, uh, my girlfriend said, hey, you would like it. It would benefit your business. And I fought her tooth and nail. But people in Houston have been so welcoming and so nice and are willing to help, and actually turned into one of my favorite places I’ve ever been. So I had to kind of put my pride and ego aside and say, hey, I don’t know anything about your city. Let me learn. And my network has actually exploded here because I don’t believe that I’m just in a business of age to age. But I think Houston is a city, is in a business of age to age. All you have to do is ask and, you know, people are willing to make the connection. And that’s one thing I’ve noticed about Houston nobody’s unreachable. You can just ask tap into. So my biggest advice, or I guess the biggest lesson I’ve learned is you just have to be willing to ask.

Trisha Stetzel: Yeah, I love that. That’s fantastic.

Trisha Stetzel: Well guess what? I live in a town of 400 people, so I found your town, Amina. I’m just saying I love it.

Amina Buric: Maybe we’re going to be neighbors next couple of years.

Trisha Stetzel: Yeah, that’s fantastic.

Trisha Stetzel: I appreciate you so much being on the show. You’re doing amazing work in your business. You’re doing amazing work in this new venture that you have going on. I know you’re bootstrapping this thing, so if anybody’s interested in helping or wants to be a part of mission DeFi, please reach out to Amina on LinkedIn. I know that she would love to have your help getting this amazing organization off the ground and starting this mentorship. Thank you again for being with me today.

Amina Buric: Thank you so much for the opportunity.

Trisha Stetzel: And that’s all the time we have for today’s show. Join us next time for another exciting episode of Houston Business Radio. Until then, stay focused, stay tuned, stay inspired, and keep thriving in the Houston business community.

 

Tagged With: Aeolus Group

BRX Pro Tip: 8 Questions to Ask Your Next Business Podcast Sponsor

October 15, 2024 by angishields

Christiaan Marias with Five Star Dent Removal

October 14, 2024 by angishields

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Christiaan Marias with Five Star Dent Removal
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Christiaan-MariasChristiaan Marias is a master certified dent and hail repair specialist and owner of Five Star Paintless Dent Removal in Alpharetta, Georgia with over 20 years of experience in this industry.

Five Star Paintless Dent Removal Alpharetta: the premier service for dent repair and bumper repair near you!

Paintless Dent Removal (PDR) is a process in which dents are removed from your vehicle using specialized lighting and custom dent removal tools, eliminating the use of any sanding, body fillers, or repainting.

Follow Five Star Paintless Dent Removal on Facebook and Instagram.

Transcript-iconThis transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Woodstock, Georgia. This is fearless formula with Sharon Cline.

Sharon Cline: Thank you for joining us here at Fearless Formula on Business RadioX, where we talk about the ups and downs of the business world, and we offer words of wisdom for business success. I’m your host, Sharon Cline. And today in the studio, I’m very excited to speak to the owner of Five Star Dents and Dings in Alpharetta. They are a paintless dent removal company, but they they offer other services as well. They’ve been in service for over 20 years. They have over 500 Google five star reviews, which is a really, really great statistic. Um, they’ve worked on over 5000 cars. They are where you would want to go. If you have any kind of paintless dent removal need, please welcome to the studio, Christiaan Marias. Hello. Hey, how are you? I’m good.

Christiaan Marias: Thanks for having me on the show.

Sharon Cline: Thank you for coming to the studio. I’m excited to talk to you because I’ve not spoken to anybody in this industry, and I’ve been doing this show for like over two years. So there are things I need to learn. And I think people who listen to the show would like to hear as well, because it’s it’s a wonderful opportunity if you can do it, to not have to go through so much to get your car to look the way you want to. Absolutely. I was doing a little bit of research, just a little bit so that I could sound slightly intelligent. You’re obviously the expert, but I was not even thinking about the aspect of what it will do for the environment if you’re not having to use a bunch of paint. Correct. That’s like a whole other aspect. So let’s talk a little bit about how you got into this industry.

Christiaan Marias: So actually I’ve been in this industry basically right out of high school. And I mean, I’ve always been into cars ever since I was a little kid. And um, you know, graduated high school and was just doing some odd jobs here and there, not really sure what I wanted to do. And I had a friend of mine, this was when I was living in South Florida, and he, uh, approached me one day and said, hey, you know, I just actually bought this franchise of this company that does little minor, you know, paint, touch up and, you know, things like that. And he’s like, my business is starting to grow. And I really could use some help. And, you know, wanted to see if it would be something that you’d be interested in. So I started working with him and, um, as I said, learned how to do, you know, little minor paint, touch up and scratch repair, uh, mostly for car dealerships. And, um, and then I did that for about, I guess it was maybe about a year and a half or two years and then got a little bored with it.

Christiaan Marias: And I thought, you know what, I want to try something different and had a little bit of a change of careers and got into the internet, web hosting space for a little bit, but just really hated working in an office. You know, being in a cubicle all day and then just really wanted to be back outside and ended up at another friend of mine who was working for a local Paintless dent repair company in West Palm Beach, called me one day and said, hey, my boss is looking for somebody who can do the type of work that you used to do with the paint, touch up and the scratch repair. Would you be interested? And I said, you know what I’ve actually been thinking about, you know, getting back, you know, into the automotive reconditioning space. So I’d love it. So I ended up, you know, going and working for that company and in the process learned how to do paintless dent removal and realized that I just loved it and had a passion for it. And, um, ended up starting my own business right after that.

Sharon Cline: I always think it’s interesting. Excuse me. There’s like a creative aspect to repairing something and being able to problem solve. And to me, I think it would be so satisfying. You know, it’s like a skill. It’s a skill that not everybody has. Definitely.

Christiaan Marias: And, you know, I over the years, I mean, I’ve learned all types of different, you know, automotive reconditioning services. But the Paintless dent repair is definitely the hardest that I’ve ever learned. And it just it takes a lot of patience. And, you know, you’re right. It takes that kind of creativity because you’re looking at the damage in the vehicle. And then you you almost in a way have to imagine like how that damage was caused. And then in your mind, kind of formulate a plan of how do I reverse that out? And so it’s a little bit of, you know, mechanical, but you’ve got to have that artistic ability and be creative in like, how do I how do I do this? How do I create leverage all these different things. So I mean, I’ve been doing this for 20 years and it’s something that, you know, I, I enjoy doing every day. I’ve not gotten bored of it yet, so it’s definitely a good thing.

Sharon Cline: Yeah, it’s a different feel altogether being in an office, I can’t. I mean, it’s I’m imagining you’re outside and you’re dealing with the public and you’re actually getting to see the end result right in front of you of something that you worked really hard on to repair. Um, it’s so helpful too, because when you for me, if anything happens to my car, if if anyone told me, well, you’re going to have to go here to get it fixed, and it’s, you know, your insurance company. And I’d be like, okay, like, I’m not an expert. Correct. But knowing that there’s someone out there that could potentially save you from having to leave your car for weeks and weeks. Um, have a huge insurance, you know, hit. I would feel like that’s the first stop I’d want to go to. Is this possible that you could fix this for me? Kind of, you know, in a day or so, as opposed to having to go through something so much more extensive?

Christiaan Marias: And I tell I tell my clients it’s honestly the closest thing that you can ever get to the damage never happening in the first place. Obviously, that’s in a situation where there’s no paint damage on the car because we’re, we’re we’re essentially just reversing the damage out. And, you know, it is considered a green service because again, there’s no, you know, there’s no chemicals, there’s no, uh, parts that are being replaced that now have to get thrown into a landfill. Um, so, you know, all in all, it’s better for the environment. Um, you know, costs significantly, significantly less than what a regular body shop would charge. And we can usually get the customer’s car back to them, you know, within the same day, or at least within a day or two.

Sharon Cline: Have you ever had that feeling? I was wondering about this when I was on my way to the studio. I’m like, how would I feel if I had this company? And I knew that someone wanted me to fix this big dent that I knew I couldn’t do. Like, do people have unrealistic expectations?

Christiaan Marias: Yeah. And sometimes it’s actually humorous. You know, I’ll get people that will send me pictures or video. And I mean, it’s literally like the whole side of the car just bashed in. And then I tell them like, hey, I’m really sorry, but this is not a good candidate. And they’re like, but I don’t understand. There’s no paint damage. It’s just, you know, it’s just dented. And I’m like, yes, I understand that. But like, your door is crushed in and there’s like, this is going to have to get replaced. Um, you know, and I think just from doing this for so long now, um, you know, I’ve been able to learn, you know, what’s possible and what’s not possible. But definitely early on in my career, I spent a lot of hours working on things that just ended up not being something that I could, you know, confidently, you know, sell a customer and say, hey, this is, you know, this is a good repair. So, um, you know, but people understand. And as long as you are upfront and honest with them, you know, they’re they’re usually okay with that.

Sharon Cline: Who is an ideal customer to you?

Christiaan Marias: Um, I mean, that’s a that’s a good question. Um, I would say typically, you know, customers that have nicer vehicles, you know, your, your higher end vehicles. Um, but I do have a lot of clients that have just, you know, your average everyday cars, you know, your Toyotas, your Fords, they’re just particular about their car and they don’t like dents. Um, you know, but yeah, obviously people who have higher end exotic cars are typically the ones that call me because they’re very, you know, picky about little things happening to the car. And, you know, one of the benefits of what I do over a body shop, and which is why people with higher end vehicles typically will use my service, is because you retain the original value of the car. So anytime you’re doing any kind of body work or you’re replacing parts, it can devalue the vehicle. Um, so it’s a very, um, it’s a very important thing. And then generally as well, there’s not any kind of Carfax report on the car, which can also, you know, negatively impact the value.

Sharon Cline: You must be their best friend, because people who really care about their car. And my son is a car fanatic as well, and he is very passionate about his car. And you know, if someone feels that with him, it’s like they’re buddies. Yeah. You know, so I was thinking, you must be so important to these people because you are just as passionate as they are.

Christiaan Marias: Yeah. And I have I have great clients. I mean, people that have been using me for years that, um, you know, they won’t use anybody else. And, you know, a big part of what I do during the course of the year is also fix hail damage. Wow. And so, as a matter of fact, this year I was in probably 4 or 5 different states. And, you know, because I’ve been doing it for such a long time, I’ve gained, you know, a good reputation in the industry. And then, you know, people from different states will call me and say, hey, we’ve just had a major hailstorm. I need help. And so I will travel out to, you know, Colorado or Chicago or wherever that that happens to be. And, you know, help them with the process of not only the repairs, but also dealing with the insurance companies, you know, writing estimates, things like that.

Sharon Cline: You know, living in Florida and all those tornadoes that come through, you know, I imagine hail was an issue. Oh, yeah. Like you got the the expert experience, you know. Mhm. Um, and how wonderful to know that you can handle the stress part. You know, for someone like the insurance company. All of that feels like oh it’s just another thing to worry about. But knowing you could come in and kind of be like a superhero.

Christiaan Marias: And that’s literally what I tell my clients is that, you know, once, once you’ve contacted your insurance company and you and you, you start that process of getting a claim, then I, I step in and then I take over from there and we handle it from start to finish. And then essentially all they do is come and pick up the vehicle once it’s ready.

Sharon Cline: So you also do like bumper repair I saw. So that’s not considered an accident, right.

Christiaan Marias: Um, so that would be just more of your, um, cosmetic type damage. You know, we don’t do any kind of collision repair. Um, you know, it’s more cosmetic where it’s just like a, you know, you scraped it going into the garage or, you know, your your your kid was riding the bicycle and, you know, you know, scratched the side of the car. Shopping cart. Shopping cart. Something like that. Yeah. So just little minor, you know, cosmetic repairs and, you know, some other things that we’re also starting to offer, you know, again, in that same cosmetic space. So we do rim repair for like curb rash wheels. Um, you know, rock chip repair on windshields.

Sharon Cline: You also do I saw not like I’m telling you what you do. But I saw on your website, which I love, is that you do um, headlight restoration, which is a big thing that is really old, you know, so it’s nice to imagine I could go somewhere to really help me see at night.

Christiaan Marias: Well, especially nowadays with the with some of the newer vehicles, you know, the headlights, you know, the technology in the headlights is, is advancing. And so you’ve got a lot of halogen headlights, you know, LED. And just the headlight itself could be anywhere from $500 to $1000 to replace. And so, you know, with us being able to restore the clarity, I mean, it’s a it, you know, it’s a fraction of the cost. Yeah.

Sharon Cline: What have you noticed about how the materials that are used to make cars from like 20 years ago to now?

Christiaan Marias: I’m definitely the biggest thing that I’ve noticed is that the, the metal, the sheet metal or the aluminum is getting a lot thinner. So which makes it more susceptible to getting dented. But a big part of that is because, you know, it lightens the weight of the car. And so it’s better for fuel economy. But it’s not always good for, you know, damage.

Sharon Cline: So 20 years ago, was it more steel? Yes.

Christiaan Marias: Yeah. Almost. Almost exclusively. Unless you were dealing with a very high end car, like a, like a Mercedes or a Porsche or, you know, Bentley or Rolls-Royce. But now you’re starting to see more and more Or aluminum. As a matter of fact, I want to say the the new Ford F-150s are almost entirely aluminum, even the roof. And, you know, a lot of people think, oh, aluminum is softer, so it must be easier to fix, but it’s actually quite the opposite. So, you know, generally when I have a client that has a car that’s made from aluminum, there is a little bit of an upcharge just because it takes a lot more time and effort to to do the repairs. It’s more.

Sharon Cline: Malleable.

Christiaan Marias: So so what it is is that with sheet metal, it actually has a memory. So when you’re, you know, when you have a dent in sheet metal and you’re, you’re kind of manipulating it from the underside, it almost wants to go back into, into place. Whereas with aluminum it doesn’t have that memory. So you’re, you’re, you’re having to exert 2 or 3 times the amount of pressure to the bottom of it to get it to almost kind of go back into place.

Sharon Cline: So you were in Florida. How did you come up here to Georgia?

Christiaan Marias: So actually, Georgia is the second place that I’ve been after, um, you know, after Florida. So I actually lived in Michigan for, for a short time. I was about four years. And that was an interesting experience because obviously, you know, Detroit, you know, you’ve got the big three there. And I got to meet a lot of, you know, people that were in the automotive industry. I got invited to, you know, the Detroit Auto Show actually fixed a couple of cars at the Detroit Auto show, like.

Sharon Cline: Live in front of people. Yeah, well.

Christiaan Marias: Not not so much in front of people, but they, you know, they had vehicles there from the manufacturers that were on display. And then just in the process of them getting set up. Oh, you know, little, little things would happen. So I actually, you know, worked on the cars.

Sharon Cline: There that like.

Christiaan Marias: It was it was a little nerve wracking. But you know, I mean it’s just just like anything it’s, you know, you have to just focus on what you’re working on and don’t, you know, pay attention to the, you know, the environment. But I mean, just the, the connections that I made and just the experience of dealing with people that were literally like on the front line of, of Designing. I mean, I talked to so many engineers about just the process that they go through with designing the cars and the software and all of that, and it was just a very, very big learning experience.

Sharon Cline: Also, I was thinking, if you’re up in Michigan, what the environment and temperature and snow and all of that does to a vehicle as opposed to being here more in the South, what have you noticed?

Christiaan Marias: I mean, I would just say mostly that the types of damage, like when I was working in Michigan, you would get a lot of damage from, you know, ice and also people drifting, you know, and hitting snowbanks. So you’d have a lot of, you know, damage like that. But, um, a big thing too is in Michigan, obviously with the cold, um, there’s some different techniques that we have to use when you’re working outdoors, you know, because the metal, the paint, everything is much more brittle. So you have to be more careful about as you’re working that metal from the inside, that you don’t overdo it and end up causing the paint to crack. So just yeah, some different techniques, which is a big reason why now here in Georgia, I actually have a fixed shop location and it just allows me to be in a more controlled environment, which is just better all around. My lighting is is more controlled. You know, I have it’s temperature controlled. So, you know, air conditioning in the summer, you know, winter time I have the heat going. So it’s just overall a better environment to to do a quality job.

Sharon Cline: I also see that you have people that you can dispatch out to where someone’s car is. Will you talk a little bit about that?

Christiaan Marias: Yeah. So right now I don’t I don’t have employees, but I do have subcontractors. And so essentially when we have body shops or dealerships that need work done and they’re not able to bring the car to the shop, I have technicians that I can dispatch to, you know, to the client. Um, also my, my other vendors that do the other services that we offer, like the bumper painting and the wheel repair. Those are all mobile services. So those can be done, you know, either at the client’s house or at their office. So it’s a lot more convenient.

Sharon Cline: Heck yeah. If you don’t have to like, take your car, go drop it off and like get someone to drive you and all of that. I mean, it’s just kind of like a no brainer. Absolutely. Yeah. You just be home.

Christiaan Marias: Yeah. I mean, there’s a lot of clients that are, you know, that work from home. And so they have to be on meetings or calls. And so, you know, with us being able to do that service, you know, for them mobile, it helps. But you know there’s definitely types of repairs like bigger repairs or like hail damage that it’s not really convenient to do it at a customer’s location. So in that situation we’ll schedule them to bring it to the shop.

Sharon Cline: So if you’re just joining us, we are speaking with Christian Murray of Five Star Dents and Dings in Alpharetta. I also wanted to ask you, what is it like to what have you learned being a business owner, not just obviously going into Michigan and having your business, but being here as well? What’s something that’s really surprising to you that you wish you had known before you got started being a business owner.

Christiaan Marias: Oh, that’s a great question. I mean, I feel like I’m always learning. I mean, even though I’ve been doing this for over 20 years, I feel like it’s just a constant learning experience. Um, you know, I’m I’m very talented and very good at what I do when it comes to the hands on repair portion of it. But I would definitely say that the hardest part for me has been learning the business side of things, you know, especially with regards to, you know, the financial side of things, you know, taxes. Um, you know, marketing and things like that. So, you know, for me, that’s, that’s been the biggest struggle is just, you know, staying on top of, you know, especially nowadays with, you know, with social media being such a big part of, of small business and, you know, kind of getting your name out there. Um, so, you know, start to start learning about that, you know, being more comfortable, you know, talking about what you do. Um, I’m not the greatest at it, but something that I’m working on is, is, you know, trying to be more comfortable being on camera so that I can put out some more content on my social media channels to, you know, just let people know what it is that we do, because it is something that not a lot of people are familiar with.

Sharon Cline: Not unless they have to be. Exactly. Yeah. And then you’re stressed out, right? It’s like, kind of nice to know to know it beforehand when you don’t even need it.

Christiaan Marias: Yeah. But yeah, I would say for me, the biggest thing that I continually try to, you know, stay up on is just, you know, learning the business side of things and just trying to be more efficient or, you know, ways to grow the company and kind of reach more people.

Sharon Cline: So I did see that you had a video. I want to say it might have been on Instagram, kind of explaining the basics of what Paintless dent removal is. So is that is that the main way that you market is using social media? Like most people on Facebook, you know, you don’t even have to pay really a marketing company. Correct. You can do a lot of it on your own. Is that how you market?

Christiaan Marias: Yeah, I would say, you know, it’s a combination of that. And you know, something I found, you just over the years I’ve tried all different types of, you know, advertising and marketing. I mean, we’ve done mailers, we’ve done, you know, postcards, um, just, you know, different things like that. But it just seems that when somebody is looking for the type of service that we offer, they’re generally going online and they’re looking for it on, you know, Google or Yahoo or whatever. So I have found the most effective way for me is to, you know, do you know, Google ads and, and then just most recently just really focusing in on the, on the social media part of it and just, you know, trying to create more content because people share that and they see it. And then it just it educates them on what we do. And then I’ll get phone calls from someone that says, oh, hey, I happen to see you on Instagram. Or a friend of mine, you know, shared your your page with me. So, you know, those those three areas, I would say, and then we do get a lot of business just from our, you know, referrals from our clients and repeat business.

Sharon Cline: I was going to say you develop a relationship with these people, right? For sure.

Christiaan Marias: I mean, I’ve had I mean, I still even have clients that call me from from Florida. Oh, wow. And, you know, they’ve they’ve had my number in their, in their phone and they’ll call me and I’ll say, hey, you know, I’m so sorry, but I’m not there anymore. But hey, let me, let me refer you over to this person. So, you know, it’s nice being in the business for so long. And I know people all over the country, so even people that have moved around, I can still, you know, take care of them by referring them to the right people.

Sharon Cline: What do you think people don’t know about your business? About your industry? What do you think? Like if you had a minute to be able to kind of know that, like, oh, I just hate hearing that people think this is so easy or, you know, is there something that you’re just like, I want people to understand what it’s like on my side?

Christiaan Marias: Yeah. For sure. I mean, I think, I think there’s there’s a misconception with dent removal that, you know, things, you know, dents just pop out. Yeah. Don’t you put.

Sharon Cline: A plunger on.

Christiaan Marias: This, right. Oh, yeah. Plunger. Dry ice suction cups. Um, other items, um, you know, but yeah, that’s that I would say is the biggest misconception is that, you know, people just have this idea that, oh, you know, something bumped into it to put the dent there. So if you can just kind of get behind it or use a suction cup, then it just basically pops out and it’s perfect.

Sharon Cline: And that there are kits I want to say, like at AutoZone, I think they may have like a dent, like a paintless dent removal kind of kit where you can do it yourself at home.

Christiaan Marias: Yes, as a matter of fact, I just had a client that that came to my shop the other day and he had, I don’t know if it was hail damage or it was like acorn damage. Well, he went to the store to AutoZone and bought this little glue puller thing that they sell for. I want to say it’s 1995 or whatever, and attempted to do it himself and absolutely ruined the car. No, I mean, even to the point where someone like myself who knows how to do this, it just I had to tell him, I’m so sorry, but like, this has to go to a body shop now, and they’re going to have to completely redo the hood, the roof, the trunk. And I could just see it in his face that he was just so absolutely disappointed that, you know, this $20 tool that he bought at the at the AutoZone to save money is now going to probably cost him like thousands.

Speaker3: Oh, God.

Christiaan Marias: So yeah, that’s that’s the other thing is I would, I would uh, I would urge people to, to, you know, to not try to mess with it yourself. I mean, it seems simple in concept, but there’s a reason why you know, it, you know, requires all these different tools and techniques and things like that to do a proper job.

Sharon Cline: Have you ever had a day where the end of the day you kind of like, you know, wish you could high five yourself because you just did such an amazing job on something?

Christiaan Marias: I there’s been many of those days, actually, and it’s, it’s usually on those very complicated jobs where initially I looked at it and I was like, you know what? I don’t I don’t think I’m going to be able to do this. But I said, you know what? I’ll give it a try and I’ll even tell the client, hey, you know what? I’m willing to at least give this a shot. And, you know, as you start to work on it and it starts coming out, you’re like, okay, okay, this may actually work. And then, you know, by the end you’re like, wow, this actually came out amazing and I’m happy. And then I’ve had many clients like, can I just give you a hug right now? Because like, that was amazing. And this bothered me so much. And I’m just so happy right now that you were able to fix this. Ah, so, you know, it’s definitely a sense of like accomplishment. And it’s one of the biggest things that I enjoy about what I do is that, you know, kind of like that instant gratification where you can take something that’s obviously damaged or messed up and, you know, by my own hands and technique and work, you know, I can make it look like it never happened.

Sharon Cline: And you’re their best friend. Yes. Um, were you considered an essential worker during Covid?

Christiaan Marias: That’s actually a very good question. So I was not considered an essential worker, However, it just so happened. This was when I was in Michigan and I had a good friend of mine that was living up in like the more central part of Michigan, and they had just gotten a hailstorm. And so they called and said, hey, you know, we need your help because we have these hail cars at a body shop. Well, luckily the body shops and the auto repair centers were considered essential. So I kind of was able to fall in under, you know, that little umbrella. And I was able to keep working because I had to close my shop down in, in Michigan because I wasn’t considered essential. That was my.

Sharon Cline: Question was, how did you survive the pandemic?

Christiaan Marias: So luckily, I mean, for about two, 2 or 3 months, I was able to work, you know, under under this body shop. And then once they started lifting some of the restrictions, then I was able to open my shop back up. And, you know, obviously we took all the precautions with, you know, disinfecting and all of that. But yeah, it was it was an interesting time.

Sharon Cline: I always talk to people here about, you know, how they some some companies didn’t obviously survive and um, but I was thinking about how I mean, restaurants and, you know, I guess industries in, in that way. But like for, for people, they’re always going to be people driving and there’s always going to be accidents because we’re fallible. Um, so yeah, I’m glad to hear that you were able to survive. Yeah.

Christiaan Marias: Me too, because I was definitely I was definitely worried because, you know, I’m sitting here thinking like, okay, you know, now what? Like, I have to close my business down, and it’s not like I could even just go to another state and work because, you know, it was just happening all across the country. And, I mean, it just it was just such a, you know, it was.

Sharon Cline: Like a little blessing.

Christiaan Marias: Blessing for sure. Yeah. I mean, you know, I ended up having to drive, you know, a little bit every day because, you know, of course, like even the hotels and things were, you know, you know, a little sketchy. Sure. So luckily it was about an hour and a half away. And so I would just get up real early in the morning and I would, you know, hour and a half commute to the Body shop, work there for the day, and then drive back and but you know, it kept it, kept you afloat, kept the the money rolling in. So I was happy about that.

Sharon Cline: I’m curious. Okay. Have you have you seen the Teslas that look like trash cans kind of or whatever. Like what would you do if one came to you? What does that even made of? I know nothing, I just look at them and I’m like, what the heck?

Christiaan Marias: So yeah, I mean, so I, I’m starting to see them a lot more. I mean, honestly, I have not had an opportunity to work on one yet, but, you know, I’m part of a big group on Facebook and it’s, you know, people who do the same thing that I do all across the country. And so a few of the other guys have posted pictures and things of, of ones that they’ve worked on, from my understanding, they’re made from stainless steel, which is essentially like a refrigerator. Um, and so I don’t know what it’s going to be like to work on one. Um, you know, but I’m sure I’ll probably find out pretty soon because I’m starting to see them a lot more often on the road now. Aren’t they.

Sharon Cline: Like wicked expensive to like. Yeah.

Christiaan Marias: I want to say they’re like, at least 100,000 or more.

Sharon Cline: Does anything make you feel daunted? Like, would you be like, Holy crap, I don’t want to touch this car. I don’t know.

Christiaan Marias: Um, I mean, I mean, sometimes, you know, just because, you know, when you’re dealing with a high dollar vehicle, you know, that sort of like that room for error. Error? Like, is much smaller or, you know, just in the in the process of working on the car, you know, sometimes we have to take things apart and, you know, as careful as you can be sometimes, you know, naturally things, you know, can can break or whatever. So that’s always a, you know, something that makes me a little bit nervous. But as far as, you know, working on the car itself, I just I look at it like it’s, it’s the same sheet metal, you know, it just has a different badge on it.

Sharon Cline: Do you park your car, like, away from other cars in parking lots?

Christiaan Marias: Sometimes.

Sharon Cline: I was just curious, like if you were to say, not that you need people to not have their cars dinged because you want to stay in business, right? Just. I’m just.

Christiaan Marias: Wondering.

Sharon Cline: Yeah. Just not your own. Where do you park? No.

Christiaan Marias: And I’ve even, like, even when I’ve been traveling for for work. And I know that there’s going to be a hailstorm. Like, I’m still like that person where I’m like, if I can park my car under cover, I’m going to, even though I know I can fix it. It’s just like, you know, I don’t I don’t want to go through that whole process. But, um, yeah, I do try to park, you know, far away, you know, but inevitably I’ve still gotten dented. And so I end up sitting fixing my own car. It just takes a while because I’m so busy fixing everybody else’s stuff. Right?

Sharon Cline: You’re, like, low in the in the totem pole of of things, of customers. What would you like to see your how where would you like to see your business go? Like do you have like a five year plan? Ten year plan of where you would like to see it? Yeah.

Christiaan Marias: So I mean, right now I’m, you know, basically like my, my kind of my goal for the next few years is to I’d love to have more than one location. I feel like it’s a service that’s definitely needed, especially, you know, kind of here in the Metro Atlanta area. And, you know, still a lot of people don’t know that this type of service is even available. So I think as we start to get, you know, more known and, you know, people, you know, start to use our services, I think that our customer base is going to grow. So having multiple locations, we’d be able to service them a lot more efficiently. The other plan that I have is to really expand the service offerings. So almost becoming like essentially like a concierge service where, you know, we become like a one stop shop for, for our clients, where, you know, we’ve already built that trust in them. And so now, um, kind of like going back to what we were talking about with the, with the insurance, right? Like somebody that you can just say, hey, I trust you. You’ve done work for me before. I just, I just need you to handle this. You know? I want to get some paint touch up done. I’ve got these dents, even window tint or detailing, you know, like, I just want to drop my car off with you, and then you take care of everything, and then I’ll just come and pick it up when it’s all done. And I feel like there’s there’s a need for that type of service. And I’d like to I’d like to be able to offer that.

Sharon Cline: Well, so it’s a, it’s amazing to, to imagine I mean you are the person that they trust, right. You it’s you. So being able to surrender a little bit of control to other people that you trust in order to expand. I can imagine it’s like a little daunting as well. It is, you know, because it’s your your name, it’s your business. And I’m wondering if I have control issues because just the idea of that, I’m like, oh, that would be hard for me.

Christiaan Marias: Oh, trust me, it’s it’s definitely been a big thing for me. And I’m, I’m, I’m finding I think as I get a little older and I realize that, you know, my, my time is limited as far as, like what I’m going to be able to do or just, again, kind of like the whole idea of being able to service more clients and taking care of more people. I know that I can only do so much on my own. And so now the focus has really shifted away from myself to now. I want to build a brand or a or a or a company and a business that that carries that same reputation. And part of that is like me picking the right people to be able to offer those services that I can trust and say, hey, even though it’s not me personally, I can vouch for the, you know, for these other companies that are part of our umbrella.

Sharon Cline: Ooh. That’s hard. That’s hard work. I would imagine because, you know, your heart’s in it and you want someone else to have their heart in it, I would imagine.

Christiaan Marias: Yeah, well, and I think that just goes back to, you know, just having a good network of people and, and just seeing what type of work they do and you know, their reputations as well. And, and just being, you know, building a team, you know, and that’s that’s really kind of my focus now going into the next few years is, is having that having that team of people that I know that I can trust and that my clients can trust as well.

Sharon Cline: Do you think you have a fearless formula. What do you do to manage the natural emotions that we all have in the business world? If something isn’t going well or, you know there’s a stress to you, how do you manage it?

Christiaan Marias: I mean, definitely some days are easier than others, you know? I mean, I think, I think at the end of the day when you’re, you know, when you’re a small business owner, you know, you just have to realize that, you know, you’re going to have good days and bad days. But, you know, as long as you have that, that passion and that drive for what you do and essentially, you know, you’re you’re committed to providing like a good quality service. You know, you just have to focus on that and know that, you know, every day is just, you know, that you’re putting in that effort. And even when you make a mistake or something goes bad, you know, you know that your clients believe in you and that as long as you make it right, that they’re that they’re still going to, you know, come back.

Sharon Cline: It’s almost like managing realistic expectations of the human side of of business. In other words, there are days where I don’t know why I’m like having a great day and I’m almost like I this I am the I could teach how to live. And then there are days where I’m just like, I don’t know why, but it’s this horrible and I can’t figure out what the difference is. But I like that you’re just kind of being realistic, you know, not saying it’s all going to be great. Well, it might not all be great, but at least you’re being honest.

Christiaan Marias: It usually isn’t, you know, and I and I definitely, you know, realized that, you know, in the very beginning it was like I had this great idea of like, oh, I’m going to have my own business and it’s going to be great, and I’m going to be able to manage my own schedule, and I can come and go as I please. And, you know, it’s completely the opposite. I feel like you work, you know, three times as much. You know, your brain never shuts off. You know, even when you’re, you know, you’re home at night or on the weekend or on vacations. You know, I think it definitely takes a certain kind of person that can that can deal with that Um, you know, just because, again, it’s just your brain is just always switched on to it, and, and sometimes, you know, you you wish that you could shut it off, but I really wouldn’t have it any other way, like I’ve thought in the past, like, well, maybe I should just go back and work for somebody and just, you know, get a 9 to 5 or something like that and let.

Sharon Cline: Them deal with all the headaches. Yeah.

Christiaan Marias: But but the thought of that actually, like, is terrible for me, you know. So as, as horrible as it is sometimes, you know, dealing with the stress and the aggravation and the, you know, the sleepless nights, like, I just, I feel like it’s just something that is in me and it’s just how it’s always going to be.

Sharon Cline: How do you balance being the business owner and knowing that you could be reached at any moment? Like, are there times that you put your phone down or put it on silent or. I mean, it’s 24 over seven access to you through social media as well. I’m sure if anyone wanted to post anything. So what do you do to balance your life?

Christiaan Marias: I mean, you definitely have to. You know, make make that decision of like, you know, I I’m going to be focused on my business, you know, from these hours and, you know, there are people who sometimes feel like they have access to you at all times. And sometimes there is that, that, that want to, you know, to help them out. And but then it does it does become a problem, you know, and then and you know, and that has happened to me over the years where, you know, especially moving to new locations, you know, you feel this obligation to, you know, kind of put in that grind. So you’re working extra hours, you’re working weekends. But I mean, it definitely can, you know, overwhelm you. And so that’s something that I’ve been working on as well just over the last few years is just, you know, number one, just having set hours that I work. I mean, even though my brain doesn’t shut off on the, on the, the, the thinking process of it, you know, I definitely don’t answer my phone after a certain time, but it’s also putting in systems, you know, things in place that automate the communication so that, you know, even though it’s not me personally handling all of that, you know, there are things in place through my website or through, you know, software and things that I use that can still allow that communication to happen with the client. But it’s not me personally handling all of that.

Sharon Cline: Wonderful. So someone a client feels like they’re being attended to. Yeah. So smart.

Christiaan Marias: And there’s definitely some, some good innovations that are starting to happen now with some different, you know, software and things like that, that answer text messages. They answer phone calls, they can do follow ups. And so it helps when you’re just a small business and it allows you to be a more efficient but not kill yourself trying to keep up with all of it.

Sharon Cline: If someone’s listening now who is considering opening their own business, do you have like a nugget of advice that you would give them?

Christiaan Marias: Um, I would say definitely, you know, whatever, whatever that business is that you’re going to open. I mean, you know, definitely be be passionate about it. But take the time to learn the, the business aspect of whatever business it is that you’re, that you’re, you’re wanting to open. Because I feel like that’s the that’s the part of it that’s going to kill your, your happiness. And it’s going to make you not want to do what you love, what you what you love. Right. And it’s like, I think I think it’s natural for somebody to enjoy doing something. And then they have the idea of, hey, let me turn this into a business. And then, you know, as time goes on and it’s just sapping the life out of you, you, you, you almost become, you know, just like, like you, you start to hate it. And so, you know, my my advice would just be, you know, figure out what it, what it’s going to take for you to still be able to enjoy what you do and, and learn things that that can, you know, make it easier for you on, on the parts of the of the business that you’re not very good at.

Sharon Cline: Totally makes sense. There are lots of weak spots that I have in the voiceover world, and if I knew that I had someone who was maybe strong in that way, then I could concentrate on the things that I’m strong with, you know, or at least learn how to maybe give myself tools to deal with the parts that aren’t very strong.

Christiaan Marias: That’s that’s a great idea.

Sharon Cline: I love that. Well, if someone wanted to get in touch with you, what would be the best way?

Christiaan Marias: Um, so, I mean, you know, we have our website is, you know, five star dent removal comm, and we’re on all the social media channels we have. We’re on Facebook, you know, Instagram, TikTok. You got your.

Sharon Cline: Tiktok.

Christiaan Marias: Yeah, we have some TikTok. So I’ve been working with a company that’s been helping me with my, you know, with my social media. And they’ve been doing a great job. Just kind of cross posting all of the, you know, the content. So, um, it’s been I’ve been noticing a big difference with that as well.

Sharon Cline: Oh, congratulations. That’s awesome. I’m on TikTok entirely too much. Really? Yeah, I love it. But but I also think, I mean, if I am and I’m like an old soul or whatever. You’ve got a lot of young people who that’s what they do. So it’s really smart to go in that route, I think. Well, Christian Marais, thank you so much for coming. I really appreciate.

Christiaan Marias: You having me on the show. It’s been it’s been a lot of fun.

Sharon Cline: Thank you. I’ve had a blast. I really appreciate it. Now I know a lot more about Paintless dent removal, and I feel like I can speak about it and know know where I can point people if they have that, including myself. Awesome. On my 2012 per year. Listen, I love my car. And that’s the thing. People love their cars. Yeah, they.

Christiaan Marias: Do to you and, well, we can we can make it. Look. We can make it look pretty again.

Sharon Cline: Oh, well. Hooray! Thank you so much. You’re welcome. And thank you all for listening to Fearless Formula on Business RadioX. And again, this is Sharon Cline reminding you with knowledge and understanding we can all have our own fearless formula. Have a great day.

 

Tagged With: Five Star Paintless Dent Removal

Tasia Malakasis with The Company Lab

October 14, 2024 by angishields

Chattanooga Business Radio
Chattanooga Business Radio
Tasia Malakasis with The Company Lab
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Tasia-MalakasisTasia Malakasis, CEO of The Company Lab, is passionate about making and marketing great products.

That has earned her and her ventures over 100 national and international awards to date and recognition and applause from O! Oprah magazine to The Wall Street Journal.

Connect with Tasia on LinkedIn and follow The Company Lab on Facebook, X and Instagram.

What You’ll Learn in This Episode

  • About the Company Lab
  • Their focus on sustainable mobility for companies looking to scale
  • What made Tasia pivot from running a goat cheese company to a startup accelerator program

Transcript-iconThis transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Chattanooga, Tennessee. It’s time for Chattanooga Business Radio now. Here’s your Business RadioX host.

Stone Payton: Welcome to another exciting and informative edition of Chattanooga Business Radio. Stone Payton here with you this afternoon. This is going to be a good one. Please join me in welcoming to the broadcast author, speaker, serial entrepreneur, and CEO with The Company Lab Tasia Malakasis. How are you?

Tasia Malakasis: I am great, Stone. Thank you so much for having me on. And you know what? I just want to give you big, big, big kudos for being able to speak Greek the way that you just did great with that name.

Stone Payton: Well, I’m practicing because the family is going to Greece about April or May of next year. So I’m getting some good practice.

Tasia Malakasis: Okay. Wonderful. You just let me know if you need any other tips. I still have family there and go every year.

Stone Payton: You got it? Well, listen, I got a ton of questions. I know we probably won’t get to them all, but I think maybe a great place to start would be if you could paint a bit of a picture or articulate for for me and our listeners. Mission. Purpose. What are you and your team really out there trying to do for folks?

Tasia Malakasis: Yeah. So colabs, um, absolutely. Our raison d’etre. Um, our reason for being is to support entrepreneurs and founders, um, at various stages during that journey. And as you may or may not know, Stone, you know, you can come come to us with an idea for a business, or you can come to us to help you scale that business that you’ve already been working at for several years. So we’re we’re working across that spectrum to support those founders in our, um, industry strength areas and also just as generalists for, for business support. But what we do is we exist to support those founders, I.

Stone Payton: Got to know the backstory. How in the world did you find yourself doing this kind of work and serving this this constituency?

Tasia Malakasis: You know, I have been always on on the other side of the table as a founder and working on founding teams and in two different industry sectors, predominantly stone building businesses. So that’s been my life’s work really, 15 years in the media tech industry and then 15 years almost in the CPG industry. And I had my last exit, so I sold my last company and took it. I had purposefully planned I got my son off to school and I’m an empty nester, and I said, I’m going to take your gap year. So I said, I’m going to take a year off. And I landed in Chattanooga and was sort of tooling around, wasn’t really sure what my next move was going to be, or even if I was going to have one for a while and came across the company lab and I thought, well, what could be more fun than helping people do what I’ve done my entire career, which is which is build and scale businesses. So I think it was a it’s been a match made in heaven.

Stone Payton: So at this point and you’ve been at this a while, what what are you finding the most rewarding? What’s the most fun about it for you these days?

Tasia Malakasis: Well, so as you might imagine, like so if you’re a founder or an entrepreneur, then you’re you probably are a really good starter. And what I mean by that is like, you’ve got a vision, you’ve got an idea, and you’re willing to take those incredible risks to say, yes, I’m going to bet whatever that that bet is on this business. So that being around people like that really is. And that’s I would say that’s my tribe, those that are crazy enough to say I can change the world with this solution. And I’m going to I’m going to, you know, put all the put all my chips on the table, so to speak, for that. So I’ve enjoyed that part. But also I would say that in terms of starting, we have started some new programmatic efforts in the organization that have really been exciting. And that’s and that’s and that’s the kind of thing that, um, that I think I do best.

Stone Payton: Well, it sounds like you’re working with a variety of organizations at different stages, like from start to, to scale. Walk us through that work a little bit if you would. And if you’re up for it, maybe share a use case or a success story so we can kind of get a feel for it.

Tasia Malakasis: Yeah for sure. So the organization has been around for about 15 years and really started as kind of an economic development play to revitalize a particular area of Chattanooga, actually on Main Street. And the organization was called Create here. And really getting to see that those businesses there, which were a lot of artists to see themselves as businesses and to help them to, you know, to shore up their their business efforts and their success stories. Then we morphed into we took over that, that 501 C3 because that organization was meant to sunset and then walked into more tech enabled businesses. And the first partnership in terms of answering your question about start was, as your audience may or may not know, Chattanooga has the fastest internet in the country and developed that with the, you know, gig speed internet with EPB. And we started working with them on like, what would you do if you had access to this speed internet? So that was really more focused on start. It’s just ideation to business creation. And but it was centered around an asset that we had here. We’ve continued that over the years. And I would say that that’s probably more generalist as opposed to industry specific support.

Tasia Malakasis: Um, we have now really are focused our start efforts in our ten county area and are working with rural entrepreneurship. And again, from ideation to business creation. And on the scale side, we’ve as opposed to being generalist and saying any idea, any business, any sector on the scale piece, we have focused on an industry sector that we really believe is Chattanooga’s at the heart of Chattanooga’s competitive advantage. And what we have done is we we have put together a program called Sustainable Mobility Accelerator, and that is focused on the future forward movement of people, goods, energy and data. As a city that’s been given the moniker the Silicon Valley of Freight, and we’ve got these incredible energy companies and battery tech and Volkswagen making their electric vehicles here. We’ve got the largest or the yeah, the largest testbed for connected autonomous vehicles in the world. I mean, all of these assets, we’re focused on helping those businesses scale and then offering in turn, value to our corporate partners there. Now, that was a lot of words. And I might have gone too deep. So reel it back in for me if I need to. If I need to. Hope you didn’t go.

Stone Payton: Too deep for me. And I gotta believe that’s gotta be incredibly rewarding work to to see anybody with just even an ember and fanning that flame and giving them the encouragement. So to make this happen is their curricula. Do you have, like, you know, Margarita Mondays? How what’s the programing?

Tasia Malakasis: Yeah. If there’s not a margarita involved. I’m not. I’m not kidding. Um, yeah. No. So we do have, um, what we would call programs that we run on both the stark side and on the scale side as an example of a program on the stark side, we we offer, um, a either a two day boot camp or a 12 week course that’s called Co.starters. And Co.starters is an is a program that helps get your business from again, from that idea all the way through. It’s really an intensive business plan writing exercise where you go through every facet of the business. Where do you need to focus? What are you leaving out? What’s your ideal customer profile? Takes you through all of those pieces to get you to the place where they. I’ve got a roadmap that I know how to build this business, and that is an incredible tool that we’ve had for a number of years. In fact, we developed it at at Colab, and then that spun out. And now it’s a it’s an international offering that, um, for entrepreneurial support organizations like ours all over the world. So that would be an example on this start side. On the scale side, what we’re doing with our Sustainable Mobility Accelerator is we bring those teams in. It’s an application process and it’s competitive. You have to apply and get accepted. And upon acceptance there is an investment into your business. And we are we’re walking you through in 12 weeks how to get your business to scale predominantly by pairing those businesses stone with corporate partners here like Volkswagen, EPB, TVA, Novonix, Kenco, Freightwaves, etc. so with the industry strength that we have in Chattanooga for freight and logistics and transportation, just mobility in general, that’s the way that we offer that program.

Stone Payton: Do you find sometimes that the aspirational entrepreneur or the new entrepreneur? Um, well, and I guess maybe even the one that’s had some success and now is looking to scale, maybe sometimes walks in with some inaccurate preconceived notions about getting a business off the ground. Like maybe that’s a little strong to call them myths. But, you know, I know in my world there are some inaccurate assumptions sometimes about how to help people and make money with this platform. For example, I got to believe there’s some around getting a company off the ground and scaling it as well.

Tasia Malakasis: Oh, 100%. And I would say stone that by and large, when you look at some of the, you know, some of our most successful business stories in this country, they most often involve a pivot, meaning I walked in with an idea and started down a path for a business, found out that what that offering was was not the best offering. The market didn’t respond well to that, but there was another pivot that then led to a success. So there are absolutely, um, dozens if not hundreds or thousands of instances where, uh, founders and entrepreneurs say, I’m going to go solve this problem. But then it turns out after spending some wheels, you find out that, okay, there’s actually a better problem that I can solve. And and those are, those are interesting moments to watch happen.

Stone Payton: Well, you’re I guess you’re hanging out with other entrepreneurs, other people struggling with some of the similar issues. You may make a real connection. You can, even if you’re starting a surfboard company and somebody else is starting a a cheese company. I mean, you can probably help each other. I bet you lifelong relationships, friendships, business opportunities. Yeah.

Tasia Malakasis: 100%. I think you know what we sort of talk about or what you hear a lot about in this sort of entrepreneurial ecosystem is that, you know, these just sort of synergistic connections that are made between founders, that they’re watching another team or company really grind and work hard in that fuels the other one. Or, you know, here’s what I found works better when you’re trying to figure out who your ideal customer profile is, etc. like, there’s lots there are lots of synergies. And yes, they’re all sort of in the same, to use that term again if it’s appropriate. Tribe. Right. But these are these are people that are grinding to make something happen. Um, and, and and betting all of it on, on that concept. So yeah that absolutely happens. And again, I don’t know that there’s a better word for it than other than just sort of these collisions that happen when you put like minded people in the same room as.

Stone Payton: You’ve been describing the work and the people. The mental picture I’ve been painting for myself is like this, this entrepreneurial oasis. And there’s probably some some truth to that. And at the same time, I have to believe that the, the, the larger business climate of the Chattanooga community must be incredibly supportive. How are you finding the the Chattanooga area, the business climate? Do you find that they are supportive?

Tasia Malakasis: So I don’t think I’ve ever been in an in an environment that is as a supportive of Chattanooga. Now I’m not you know, I don’t want to preface it. I mean, I’m not on the campaign trail for, you know, for Chattanooga at all, but it and I as a newcomer, relatively newcomer to Chattanooga, I feel like I can say this from a perspective of having been in lots of other cities. I have not found a more rich and inclusive and collaborative environment in general than Chattanooga. It’s it’s really impressive. And just to give you a really quick anecdote of that. I was invited to go to a program at, uh, participate in a program at Harvard Business School, um, which is called Young American Leaders Program. And it’s really about US competitiveness. And the way they think about that is that cities are the heart of our national competitiveness. So we’re I’m in a cohort with we’re Chattanooga’s got to be the smallest city that’s included in this program. We’ve got Pittsburgh and San Diego and Miami and um, and think of, you know, that caliber of size Boston. And it’s a case study led program. And all of the participants from all of these cities vote on which case study of a city was deemed successful. And Chattanooga and the cohort that I was in was the only city that was deemed successful because of the collaboration efforts that exist here, that you can plug that in. And I’ve consistently found that to be true. So it’s not just an anecdote because Tayshia likes it. It really is. There is something special in the water here.

Stone Payton: Well, there’s all that. And there’s the hot chicken and the moon pie store right there.

Tasia Malakasis: There are those things, too. Yes. And that river and the mountains and all the outdoor activities. It’s a it’s a great place to be.

Stone Payton: I know the answer to this question is yes. So I probably ought to figure out a way to rephrase it, but I’m just going to throw it out there. What I wanted to ask about is, have you had the benefit of one or more mentors along the way, as you had to navigate the terrain of building your businesses, exiting from them? And now in this new world where you’re trying to to serve these folks? I the answer has got to be yes, but speak to that a little bit about the mentor, uh, relationships. Maybe you’ve had a chance to to profit from.

Tasia Malakasis: Yeah. For sure. So I would say yes. The answer is yes. So, um, that mentors play a big part of that. And so I’ve now, I would say sort of on my third career is finding people who know the industry that you’re in and that are willing and most people are that have been that’s my it’s been my experience that most people who have had and led and have climbed the ladder to success are very eager and open to giving back. So as an example of this, Belchev was a goat cheese company that I acquired and scaled, and when I thought about who I wanted to be in that market in terms of brand, personality and presence, and who did I look to? What kind of brand in that space I could? I see that had done a really great job, and one of the rebranding efforts that I did with Belchev, it was only sort of in the high end cachet cheese shops in the country, and I wanted to try to take something that seemed sort of high end and maybe unapproachable and make that approachable and fun and an everyday event. Not the two times a year that you have wine and cheese with your family or your friends. So immediately Ben and Jerry’s came to mind. So I reached out to, um. I reached out to Jerry and made a connection and even asked him to be on my board. Talked about why, you know, where the synergies I thought were.

Tasia Malakasis: They’re a premium brand. But, you know, I just love the way that they had gone to market and how they grew their business from a, you know, one shop to, you know, to, to an international brand. And he couldn’t join the board because of a relationship with their acquirer, but would said, you can call me any time. So my that has been my experience that if you find someone that you really want to emulate and you really want to learn from, go find the person that best emulates that and call them. And by and large, I would say 96%. This is not science. I haven’t done the numbers really, but most of those people will want to be on your side. And outside of my personal experience with that, we have established our programs to be heavy on the mentor side. So we are currently have five teams in our Sustainable Mobility Accelerator with us from all over the world here in Chattanooga. And they have a series of mentor, what we call mentor swarms. So we’re pairing them with the business leaders in this community who either have subject matter expertise in the mobility space or they are. They’ve just been, you know, business leaders that have general business advice that they can offer and they’re willing to give their time to these teams. And it’s the smart team that really leans in and figures out how to leverage that.

Stone Payton: Well, that is marvelous. Well, I often ask my guests, you know how the whole sales and marketing thing works for their practice or their firm? I don’t. Is there even a sales and marketing aspect to your work, or are people knocking down your door and you need more space and more staff?

Tasia Malakasis: Yeah, yeah. Well, you know, there is a good bit of outreach, right? So I think, um, not not every founder and it is sort of a lonely thing in some ways. I was actually listening to someone’s journey today about starting a business. Being a founder can be very lonely, and you’re working really hard so that, you know, but there is a lot of outreach for people who don’t know that we’re here to support them. So we are letting people know what our offerings are and how they can be with us. And we would and I would say on the on the scale side, we do active outreach to try to find teams that are working in that space that will be of benefit to either Chattanooga or to our corporate partners. So we are out looking for great teams to work with, and we also want to make sure that our messaging is out there enough. So if there is someone, um, that’s looking to start a business and they don’t know what the resources are and they don’t know how to get started, that we have services to to provide them. Now, we do have our phone ringing and we do have plenty of offerings. But yeah, we but we also spend time on making sure that our, that our audiences know that we’re here to support them.

Stone Payton: Well, speaking of time, do you ever take some and do something completely outside the scope of your work that we’re talking about? My listeners know for me it’s hunt, fish and travel. That’s what that’s where my white space, I call it is. You nerd out about anything other than the work from time to time.

Tasia Malakasis: Sure. Well, I mean, I’m mostly nerd out about food, stone and then travel. So if I could figure out how if someone would just pay me to travel and eat, then I would be the happiest clam that has ever been. But I haven’t figured that one out yet. But those are. If you find me happy most often, I’ll be in the kitchen, preferably with a glass of wine in my hand and cooking for those people that I love. So that’s what led me to the food industry, from from tech. And so that’s certainly the other piece. But or I could be a nomad, you know, like I love the travel aspect, not doing much hunting and fishing. But I did do a little fishing with my son this past weekend.

Stone Payton: Oh, good. Well, I have come to believe I choose to believe that. If I do take a little bit of a break and go to the water, go to the woods, or we or we take a trip across the pond, or that I feel like I, I do recharge and I come back that much better equipped to serve my clients and the people around me. So I’ve come to believe that it’s important for us entrepreneurs that are like 24 over seven, at least in our head around our business. That’s anyway, that’s my perspective on it.

Tasia Malakasis: And I’m in your camp, so I absolutely believe that. And I don’t think if you I mean to use, you know, a vehicle or an electricity analogy, if you don’t have any battery left, you’re no good to anyone, right? Um. Not yourself, not your employees, not your customers. So I don’t some in some ways we we get in this really strict work culture where we think we’ve just got to grind all the time, but it’s not sustainable. So, you know, make sure that your passion is involved in your work. And I actually would say you should make sure that your work is your passion too, and I’m certain it probably is your stone.

Stone Payton: Oh, Amen. It certainly is. And we’ve circled completely back to the Margarita Monday idea, I think. Oh.

Tasia Malakasis: Let’s do it. Let’s make it happen.

Stone Payton: Hey, uh, before we wrap, I would love to leave our listeners with a couple of things to to chew on. Maybe a couple of, uh, actionable. I call them pro tips. Maybe something on starting or scaling, but let’s leave them and look, gang. The number one pro tip is reach out to the company lab, learn about their work, have a conversation with Tayshia or somebody on her team. But to to to hold them over between now and then, let’s give them a little something to chew on.

Tasia Malakasis: Yeah, well, thank you for that stone and I appreciate. Yes, absolutely. Pro tip is, is reach out for support because we do have offerings and we are here to help. And we are a 501 C3. So that’s not going to cost you anything. That is that is our mission is to support you. The biggest pro tip that I believe the most firmly in stone is, is, is really it’s perseverance. Um, and and so in order to if it is hard, right, it’s I mean, this is hard work. And I just remember there was this one speech that Steve Jobs had given. He was saying, if you don’t love it, you don’t love this thing that you’re trying to do, then you’re going to quit because it’s hard. And then every single, almost every single business success story that I’ve ever heard came upon some time where they thought, I can’t do this anymore, or I’m close to bankruptcy, or how am I going to make payroll? Or I don’t know that this is the right offering. How do I pivot that that determination to have persistence and perseverance through those times? It’s typically right around the corner when you’re in that middle of that space. Now, that’s not always the case, and I’m not going to tell anybody to persevere when they’ve, you know, they’ve lost all their you know, they’ve put their life savings on the line. But often times that perseverance is, is, um, is is is a key piece.

Stone Payton: Yeah. All right. What’s the best way for folks to tap into your work. Have that conversation. Learn more about the company lab website, whatever the right coordinates are there.

Tasia Malakasis: Yeah, the website is probably the best. And, um, we’ve actually just launched a new one and it’s at the company lab.org, all spelled out the company lab.org. And we’d love to hear from you. I think there’s an input tab on every single page. And, you know, one of my pet peeves now with websites is you can’t ever find a phone number to call anybody. We have our number so you can call us. And if you need me, I’m Tasha at the company. It actually Colab is so you can reach out to me directly.

Stone Payton: Well, Tasha, it has been an absolute delight having you on the broadcast this afternoon. Thank you for your insight, your perspective, your enthusiasm, and thank you for the work that you’re doing. The the work that you and your team are doing is so important and has such tremendous impact on on so many. Keep up the good work and just know that we sure appreciate you.

Tasia Malakasis: Well I appreciate you saying that, Stone. And we need people like you in our camp. And so I’m glad to have you here and glad to have some time with you. So thanks for having me on on today.

Stone Payton: My pleasure. All right. Until next time. This is Stone Payton for our guest today, Tasha Malakas and everyone here at the Business RadioX family saying we’ll see you again on Chattanooga Business Radio.

 

Tagged With: The Company Lab

Cam Pritchard with Station

October 14, 2024 by angishields

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Chattanooga Business Radio
Cam Pritchard with Station
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Cam-PritchardCam Pritchard has several businesses in his home country of New Zealand, including a textbook rental company, a YouTube monetization company, and an emergency survival gear ecommerce company.

He ultimately found himself thinking more about the changing media landscape.

The podcast’s world engagement and monetization problem were things he understood after starting a podcast about how Big Tech firms build products.

Station helps podcasts grow, engage and connect directly with listeners through referrals and rewards.

Connect with Cam on LinkedIn and Twitter.

What You’ll Learn in This Episode

  • Why media has changed
  • Problems with the podcast market and Station’s solution
  • What new trends are emerging driven by podcasts
  • How Station leans into these trends
  • What brought Cam to Chattanooga from San Francisco

Transcript-iconThis transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Chattanooga, Tennessee. It’s time for Chattanooga Business Radio now. Here are your Business RadioX host.

Stone Payton: Welcome to another exciting and informative edition of Chattanooga Business Radio. Stone Payton here with you this morning. You guys are in for a real treat. Please join me in welcoming to the broadcast with Station, Mr. Cam Pritchard. How are you, man?

Cam Pritchard: I’m doing great,Stone. How are you?

Stone Payton: I am doing good. And it’s a delight to have you on the program. I got a ton of questions, Cam. We probably won’t get to them all, but I think a good place to start might be if you could paint a bit of a picture. Uh, share with me in our listeners mission, Purpose. What are you and your team really out there trying to do for folks, man?

Cam Pritchard: Yeah. Great question. I think, uh, what we really care about and why we exist is, uh, there’s a there’s a there’s millions of people out there now sharing their voice on this channel called podcasting. And it’s really hard for them to capture a lot of the value that they’re creating. Are they entertaining a large amount of America? In fact, 58% of America is tuning into podcasts, but it’s really, really hard to capture that value and create a sustainable income out of it. And podcasters make 70% less than TikTok and Instagrammers and all these other sort of modern day media influencers. And so what we care about is connecting them to their audience, but allowing them to capture a lot of the value that they’ve created for the world.

Stone Payton: Well, as you might imagine, I have a particularly a particular affinity for this platform for for this medium. What is your backstory? How did you get involved in this line of work?

Cam Pritchard: So it’s a little random. I grew up in New Zealand, probably here in some sort of accent here. Most people think it’s Australian. So I have to clarify, uh, but I, I started out, uh, building different companies in New Zealand, and when I was, I don’t know, I must have been 21. I started a YouTube monetization platform helping people that were teaching online in the very early days of, uh, of the internet, uh, helping them capture more revenue from, you know, the people that they were teaching. And I’ve always been drawn to media as I think it’s just how we understand the world. And fast forward many years, I was working at a bigger technology company in, uh, in San Francisco and just fascinated about how big companies were engaging and, uh, captivating an audience. And I started a podcast. And as I was, uh, As I was creating episodes and doing this podcast, I realized that, you know, wait, there’s podcasts. Don’t know who their audience is. Like, you literally go out there, you create an episode, you put it out into the world, and you don’t really know if people like it. You don’t get any feedback. You either just see your numbers go up. You see that? Oh, there might be in some sort of state, uh, around this age, and there’s no sort of form of email lists or anything like that. You can’t go and reconnect with them. So, you know, these, these people that are out there creating this content, they’re literally growing their business in the dark.

Speaker4: Yeah.

Stone Payton: Amen. Well, now that you’ve been at it a while and helping folks in this way, what are you finding the most rewarding? What’s the most fun about it for you?

Cam Pritchard: It’s a really gnarly problem, uh, that we’re trying to solve because the nature of podcasting is that your, your sort of entertaining or educating an audience that’s typically on the go. So most people listen to podcasts when they’re cleaning their house, they’re driving their car, they are running, and so they don’t have their thumbs on the screen. So it’s really hard to get them to act on anything. And a lot of people are really, really drawn to the to the podcast. They’re listening to them, to the hosts. They build this really intimate relationship. The host is literally in their ear for a long, long period of time. And so I, you know, to to to not be able to get people to interact around you more intimately is is very difficult. And so we’ve, we’ve run a number of experiments, um, as to how we can better, uh, you know, connect an audience to a show and how we can create a much more enriching media experience. And I think that’s what, uh, that’s what really makes us excited, is like, okay, we’ve got this audio format, but how do we make it a little bit more interactive? A little bit more engaging? And how do we make everyone win?

Stone Payton: Okay, so let’s dive into the work a little. Bit. And you can use Business RadioX or Chattanooga Business Radio as a use case if you want. Or maybe you can walk us through some sort of use case. Use case. But I’d love to to. Hear a little bit about particularly early on what does the engagement cycle, if that’s the right phrase, look like. So I guess we start having I guess we start by just having a conversation, huh?

Cam Pritchard: We start by having a conversation. I think one thing that’s worth calling out is that every most of the the revenue from the podcast industry comes through listeners. So the more listeners, you have more frequent listeners, the more advertising dollars you can get. And sure, there’s like Patreon and other platforms that you can go and sort of get a subscription Therefrom. And so at the crux of the whole problem is like, how do you keep an audience engaged in this attention economy where people are switching different shows, they’re watching television, they’re on TikTok, they’re on Instagram, you know, they’re all over the show. How do you how do you add more value to them and keep them, you know, keep them engaged. And so what we really focus on doing is so anyone that is using station has, can, can build a station page, and this page is what you link to in your show notes. Or you call out on, on air and you basically say, hey, look, um, if you want to know more, if you want to ask any questions on the show or if you, uh, today we’re giving away some free merch, um, or, you know, there’s we’re going to start a conversation about one of these topics because, you know, we’ve only got, you know, 20 minutes to talk about this, but we could go on and on.

Cam Pritchard: And so it creates a place for everyone listening to go a little bit deeper and get a lot of value for being being an engaged listener. And so the fans come away with a lot more. The fans can get, um, you know, freebies, they can discuss, you know, topics they’re highly passionate about. They can ask questions, they can contribute, uh, for future episodes. They can attend different events that the the show can run, and then they can get special content for just being loyal listeners. And then on the podcast side, we’ll now they’ve actually built this, this really engaged, um, email list and, and user base that they can directly connect with. And station is built these, these sophisticated AI tools that actually coach them and tell them, you know, like how they can better engage their audience, how can they improve, what sort of questions could they be asking? Are they are they touching on the right content. And so it gets really, really interesting as we go.

Stone Payton: Okay. Um, let’s talk about me a minute. It’s my show. No, I’m thinking Chattanooga Business Radio. Right? Uh, we are doing some programing virtually now, and I’m handling most of the hosting responsibilities. Will eventually have a physical studio there with not only Chattanooga Business Radio, but also some, some client shows. So, uh, if I were if Chattanooga Business Radio were the Chattanooga Business radio show were a client of yours, and it’s sounding more and more like we might be, uh, even before we had this interview, if I were on station, there’s some things I could have done before we had this conversation to to get some engagement, because we could have had them submit some questions they would like to ask, that kind of thing.

Cam Pritchard: Exactly. And you and and what’s unique about what you’re doing is actually you’ve got this, um, this really, uh, captivated, uh, audience that has, has a shared interest in common. So you could think about it as a little tribe or a community. Um, but that’s really unique. And I think the more and more we go, we just see that, you know, what’s what’s great about this channel is you can bring all these people together. And so you’ve got listeners listening to you in isolation. So with station now, they can get to know each other. You can run different events. Um, you know, you you can connect people as well. There’s, um, there’s probably a ton of businesses that might want to offer some value to your listeners, um, that are struggling to get to them. Maybe they’re doing some some form of audio advertising, but you can put special deals on your station page as well, so they can now get a lot of value just through being, uh, listeners of your show. So.

Stone Payton: Yeah, it sounds like we could do such a better job with the benefit of what you’re describing in leveraging the stuff that we that we do. Well, you know, we have our superpower, we do have engaging content, and we are able to to give people the opportunity to, to share their story and promote their work. But I got to believe we’re not leveraged. I mean, we’re a content factory, right? We’re not leveraging the, the the listenership as you just mentioned. So all right. So is the business model. Is it something that we subscribe to to have our own little sandbox there at station? Is is it like a subscription model.

Cam Pritchard: Yeah that’s exactly right. So it’s just done based on volume. So you know we have a have a very low monthly cost to, you know, get going. And then and then as you, as you get bigger and we build a, you know, a more engaged community around you and add more value than we you go to the next tier, so to speak.

Stone Payton: So I mean, you shared a very, for me, sobering stat that folks on this platform are earning as much as 70% less than creators on other platforms. Can you say more about that and maybe even a little more detail about how we’re trying to close that gap.

Cam Pritchard: Yeah. So it comes down to and it’s weird to say this, but the the listener doesn’t have their thumb on the screen. And with other media platforms they do. And so we have this huge challenge where we need to get, you know, the listener to, to click to, to engage so we can get to know them and we can add more value to them. And, you know, even I was just thinking as you were speaking, you know, you’ve got this like awesome audience, but you know what? Like do they know when you’re doing like a special interview that might be really, you know, personalized and valuable to them? Or do they only know when they tune in at a certain time and they hear about it? Um, or certain events. And so with the station, that’s how you can get people into an email list and you can notify them, hey, this is coming up and, and whatnot. And so it turns it more into, um, into something that’s a little bit more connected for, for both parties.

Stone Payton: So I got to know, man, what brought you to Chattanooga? You were in the thick of things. You were in the belly of the beast out there in San Francisco. What got you out here?

Cam Pritchard: Yeah, it’s a great question. So I probably shouldn’t go any, any, any further without talking about the team. So we’ve got this. We’ve got this crazy good team. So we got um, so in San Francisco, San Francisco is amazing for serendipity meeting people. And I was in a founder group and I got introduced to a sort of a friend of a friend, Abhishek Thori, who’s a full stack software engineer. He’s actually in India. So he’s been working, you know, long, long distance with us, but he’s really the technical mastermind behind the platform, and he’s been building a lot of our AI that helps podcasts engage with their audience. And then I also ran into a guy called Austin Walker. Um, and he actually is he’s an experience. He’s he’s created three, uh, you know, successful startup companies. He’s also an investor. But he previously built and sold a global tech company, are solving monetization for gaming and esports brands. So think Twitch. And so we had our stint in San Francisco where we we got what we needed, which was to find these incredible people. And the next step in the business was, well, we needed to raise money and we needed to go heads down and solve the problem for the market.

Cam Pritchard: So, you know, maybe contrary to a lot of people’s belief, San Francisco can be kind of distracting. There’s a lot going on. There’s all these VC meetups. There’s, uh, you know, there’s founders everywhere that want, you know, help and whatnot, and you want to help them, but really, you just need to roll up your sleeves and create a great company and solve, solve problems in the market. And we we actually got, uh, connected to the Brickyard VC folks in Chattanooga. And we did a trip over and we just we just loved it. They, you know, it’s heads down, no distractions. Beautiful city. And, you know, it’s full but focused. And that’s just what we need in our next, our next phase. And and maybe we could build this, you know, this company here, we might need satellite offices in New York and LA, maybe San Francisco. Um, but what a great place. And sort of the, the center where, where you can just sort of knuckle down and focus.

Stone Payton: So how does the whole sales and marketing thing work for a firm, a service like yours? How do you get the new the new business?

Cam Pritchard: Yeah. So there’s a couple of ways you can, um, you can literally reach out to to any, any podcast or media company that way and just go one by one like, this is an interesting show. Maybe you’re thinking, okay, well, let’s find shows in the entertainment space. Um, you know, we’ve already done some really successful shows in this sort of sports space. So we did Travis and Jason Kelsey’s New Heights podcast, which was one of the, top ones in the world. And so, you know, we have a lot of credibility. Solving this for for sports and entertainment. Uh, so that’s that that really helps us. And we get obviously some inbound from that. But, uh, really it’s it’s finding people in the industry that are, that are super connected, whether these are, uh, podcast publishers, distributors, uh, or just, you know, going out and saying, hey, you know, we’ve, we’ve done this for a show similar to yours. Uh, we would love to, you know, take you through and show you how we can solve some of these problems that we’re seeing in the industry.

Stone Payton: Yeah, well, I mean, you obviously got my attention. So we’re going to have conversations off air, and I’m going to I’m going to dive in and and learn more about your work as well, because I see immediate application for a couple of individual shows that I’m directly connected to. But, you know, just in terms of the Business RadioX network serving our clients and our clients clients more effectively. Uh, I got to believe there’s something here. So, uh. Yeah, whatever you’re doing, keep doing it on the sales and marketing thing because it’s working. Uh, thanks, Don. Uh, I got a question. I don’t know when or where or how you’d find the time, because you gotta have a lot of irons in the fire and a lot, a lot going on. But, uh, interest pursuits, hobbies, passions outside the scope of your your work. A lot of my listeners know that I like to hunt, fish and travel. Anything you kind of nerd out about that doesn’t have anything to do with this just to get away and recharge.

Cam Pritchard: Well, I do love surfing, but I’m probably in the wrong place for it. Uh, but I think right now it’s, uh, you know, a surf trip here, and there might be the way that I disconnect. Um, but also just getting out in nature, doing doing some running, some hiking. Um, Chattanooga has incredible nature around. And I have, you know, guiltily not got into it. I’ve been to Heads Down, so I can’t wait to you know, to explore around this area that, you know, this, this part of the world is, is, is truly beautiful.

Stone Payton: Oh, man. Do not put it off much longer, because you are in a most beautiful place for hiking and enjoying nature. Chattanooga is just such a marvelous town. I shared with you that my youngest and her husband are in Chattanooga, so I get up there quite a bit. And of course we’re looking to establish a studio there. Love, Chattanooga. So you’re in the right place for all of that. All right, before we wrap, I’d love to leave our listeners, if we could, with a couple of actionable pieces of counsel. You know, I call them pro tips. And look, guys, the number one pro tip is reach out to cam and have a conversation with him or someone on their on their team, but, uh, to hold them till then. Cam let’s leave them with a couple tips.

Cam Pritchard: Yeah. I think my, my couple of tips are very sort of topical to what we’re doing. And the first one is, you know, just get out there and share. Share your voice. I think now, you know, we’ve got, you know, incredible platforms. It’s easy. It’s so easy to create incredible content. Now, um, you know what? There’s there’s 400,000 audiobooks on audible. Uh, there’s 180 million podcast episodes because it’s so easy to create these. And, uh, and for the first time in history, it’s it’s pretty amazing. You can go and share some amazing insights and build and build a community, build credibility around what you’re doing. And in a business sense, um, you know, there’s, uh, tools like podcasts, there’s, uh, you know, even even some social media. Just writing a little bit is, is awesome because, you know, people want to learn and you have a unique perspective. And the second one is, I mean, at the end of the day, you want to find out how you can capture some value out of it. And so, yeah, see, see really think through that, that funnel, you know, like, I’m, I’m, I’m creating a lot of value. But, you know, I want to capture some value so I can create more value. I can I can build better things, I can offer more value. I can end and I can be, uh, you know, well off out of it as well. So, yeah, I would just encourage that. I think it’s, uh, it’s really healthy and exciting. And we’re seeing a big movement in the world around this.

Stone Payton: All right. What’s the best way for our listeners to connect and continue to tap into your work, man website? Whatever, LinkedIn, whatever is appropriate?

Cam Pritchard: Yeah. I think, uh, just, uh, hit me on LinkedIn. So, uh, I think it’s under my first name. Campbell. Uh, like Campbell soup. Pritchard. Uh, so find me there and, uh, and throw me an email at cam at station page. Um, we we love, uh, we love connecting with people around here. And we’re we’re here to help in any way that we can.

Stone Payton: Well, cam, it has been an absolute delight having you on the program today. Thank you for your insight, your perspective, your enthusiasm, and thank you for what you’re doing for the business community at large and those of us that have chosen to express our work in this medium. Man, you are doing really important work and we sure appreciate you.

Cam Pritchard: Stunned. Massive. Appreciate appreciation for all you do and and and who you are serving out there as well. And, and, uh, you know, helping people understand all these new spaces and, and get insights. It’s really cool. And so it’s been an absolute pleasure and I hope we get to do it again.

Stone Payton: My pleasure man. All right. Until next time. This is Stone Payton for our guest today, Cam Pritchard with station and everyone here at the Business RadioX family saying we’ll see you next time on Chattanooga Business Radio.

 

Tagged With: Station

BRX Pro Tip: How to Build More Productive Business Relationships

October 14, 2024 by angishields

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BRX Pro Tips
BRX Pro Tip: How to Build More Productive Business Relationships
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BRX Pro Tip: How to Build More Productive Business Relationships

Stone Payton: And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let’s explore a couple of ideas around building more productive business relationships.

Lee Kantor: Yeah, this is an area I think that young people especially or people new to business I think fall short in. When you’re trying to build more productive business relationships, I think it’s so important to be focusing primarily on building value to ensure that you’re the right fit, asking more questions, doing things like that, rather than just trying to sell or closing a sale.

Lee Kantor: Because I think that when you focus too hard on selling whatever you have rather than learning more about the other person and learning about what their needs are, what their desires and outcomes are, kind of get into that icky salesperson mode that no one really wants to be in, and that kind of drives people away from even being in business a lot of the times.

Lee Kantor: So I think if you focus on genuinely trying to connect with someone and serve someone, this is going to create a more authentic and empathetic approach that helps you build that true, authentic relationship. And then you can do that without having that anxiety or those fears of being perceived as that pushy, aggressive salesperson.

Lee Kantor: So focus more on listening and understanding the needs of your prospect rather than on selling.

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