Brandon Wheeless, ALUX Properties (North Fulton Business Radio, Episode 403)
Blending healthcare with lifestyle and fitness is the unique concept behind The Bailey, a first-of-its-kind mixed use development coming to Alpharetta. ALUX Properties is the company behind The Bailey, and ALUX Chairman & CEO Brandon Wheeless joined host John Ray to share details of this exciting new development, his entrepreneurial journey, other ALUX projects, and much more. North Fulton Business Radio is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.
A beautiful, tech-centric wellness center.
A jaw-dropping medical rehab facility.
Exquisite hospitality suites. The Bailey will exhibit elite aesthetics, capture human physiology, incorporate current environmental principles, and tie it all within the context of luxury.
The Bailey will redefine the look, feel, and meaning of “country clubs” everywhere.
ALUX is a development company that designs residential and commercial spaces that utilize innovative technological solutions to enhance their client’s experience.
They are solidifying our brand to become a leading name in the residential and commercial real estate development industry – trusted for innovative design, superior quality, and unmatched reliability. Through continued collaboration of industry experts from conception to completion, they deliver quality and dynamic projects that will undoubtedly meet and exceed the needs of their clients.
Brandon Wheeless, CEO and Chairman, ALUX Properties
The mastermind and driving force behind The Bailey development is Brandon Wheeless, a U.S. Armed Forces Veteran who is the founder, CEO and Chairman of Atlanta-based ALUX Properties, a global luxury design, building and management firm. Leveraging innovative technological solutions, the company is committed to enhancing quality of life – one project at a time – and serving as a trusted source for cutting-edge design, superior quality and unmatched reliability in the real estate sector.
Over the past decade, Wheeless has honed his expertise in commercial real estate and construction developing an array of industrial, office, retail, institutional and mixed-use structures. He began his career in project management while serving in the U.S. Navy, and later the U.S. Army, from 2006 to 2017, piloting ambitious logistical operations for personnel and equipment movement to stations and bases around the world – including managing a fleet of 750 vehicles.
Following his PMP accreditation and acquisition certifications, the Army appointed him to execute several infrastructure building projects for local and international bases. These ground-up, large-scale developments ranged in budget size from $2 million to over $2.7 billion. Wheeless takes projects from conception to ribbon-cutting, incorporating forward-thinking energy efficiency and environmental remediation initiatives along the way. He founded ALUX Properties in 2017.
In addition to his professional accomplishments, Wheeless is a former NCAA Division I basketball player who graduated magna cum laude from Norfolk State University, where he played an integral role on the 2012 championship basketball team.
With his impressive background and achievements in sports, military, and business ventures – all of which demand the utmost in discipline and skill – Wheeless is uniquely positioned to bring his latest dream to life with The Bailey, a first-of-its-kind, multi-use regional development with a tech-centric focus on lifestyle-meets-health features. As the son of an award-winning chef, his passion for creating a world-class hospitality destination like The Bailey comes naturally.
Questions and Topics Discussed in this Episode
- Share with us your plans for The Bailey, the first-of-its-kind wellness development coming to Alpharetta
- What are some of your goals for The Bailey and ALUX Properties?
- Tell us about your experience as a developer
- What have been some of the challenges and most rewarding aspects of taking on a project of this magnitude?
- ALUX Properties also opened Aria Spirits – what can you tell us about this recent development and what makes it unique?
- Is there any advice you could give to business leaders in the area or perhaps something you wish you had known while starting out?
- Where can we find out more information on The Bailey?
North Fulton Business Radio is hosted by John Ray, and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.
Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.
Special thanks to A&S Culinary Concepts for their support of this edition of North Fulton Business Radio. A&S Culinary Concepts, based in Johns Creek, is an award-winning culinary studio, celebrated for corporate catering, corporate team building, Big Green Egg Boot Camps, and private group events. They also provide oven-ready, cooked from scratch meals to go they call “Let Us Cook for You.” To see their menus and events, go to their website or call 678-336-9196.