

Woman-Owned E40
Are you a female business owner or is your business partner a woman? Have you ever considered getting certified as a woman-owned business? Do you work with your spouse and wonder how others manage their family-owned business?
If you answered yes, then check out this episode of Collaborative Connections Radio Show and Podcast. Dr. Pamela Williamson with WBEC West, Brandi Byers, co-owner of Arizona Automotive Equipment, and Lauri Erickson, Founder of The Project Pros shared stories, lessons learned, and more with host, Kelly Lorenzen.
They talked about everything from the journey to entrepreneurship to communication and connection, mixing family with business to how to obtain woman-owned certifications, and more.
Intrigued? Then check out this podcast episode sponsored by KLM Consulting, Marketing and Management.

WBEC-West’s mission is to increase economic vitality in the communities we serve by advocating for procurement opportunities for Women Business Enterprise.
Delivering innovative educational programs and providing trusted and relevant certification programs.
Dr. Pamela Williamson is the President and CEO of The Women’s Business Enterprise Council West. She works with Women Business Enterprises (WBEs) connecting them to opportunities with corporate America and each other through targeted networking, education, and certification.
She believes that she can contribute to the movement towards financial parity between women-owned businesses and their male counterparts by creating programs to enhance the growth and development of women entrepreneurs with the goal of building up successful women-owned businesses and a vibrant WBE ecosystem.
During her tenure at WBEC-West, the organization has launched multiple educational programs and has made almost one hundred thousand connections between WBEs and corporate America. Pamela holds a Doctorate in Business Administration, a Master’s degree in Organization Management, and bachelor’s degrees in both Psychology and Social Work.
She currently sits on the Women on Boards Advisory Committee, The Arizona Better Business Bureau. And, also serves as a Global Diversity & Inclusion Benchmarks Expert Panelist for The Centre for Global Inclusion.
Follow WBEC-West on LinkedIn, Facebook and Twitter. 
Project Pros was inspired by one simple yet profound thought… What are the missing pieces holding small businesses back? The answer we came up with was skilled, reliable assistance. Hence, we constructed a dynamic team that our clients could benefit from while keeping overhead low.
In 2015, Lauri identified that there is a need in small businesses for extra administrative labor, without the time and expense of hiring an employee, onboarding them, and then once on payroll, having to manage them. They started The Project Pros as a team of talented administrative assistants that could accomplish the tasks and jobs needed to support their small business customers.
The Project Pros services include answering phones and scheduling appointments, bookkeeping, email management, HR administration, producing and filing title transfer documents, mobile notary, and much more. Whether a company needs 5 hours a month or 40 hours per week, Lauri and the team would like to talk about how they can support you and your company.
Lauri Erickson’s inspiration and experience in various companies and positions gave her the executive-level expertise to understand where and how help was needed in business and led her to create, The Project Pros. Her background in human resources, bookkeeping, customer service, and sales gave her the insight to really understand what small businesses need.
Lauri’s success, is also in part, due to her 5 years of running a non-profit, which gave her other valuable perspectives that she can bring in support of her customers.
Lauri’s intention is to help build and grow small businesses. She does this by aligning herself with a team of like minded, highly talented, forward thinking, energetic, and supportive people who love what they do and our customers can sense it.
Work-life balance has always been a very important value to Lauri. She likes to spend time with her husband Todd, daughter Taylor, and their two rescue dogs, Sassy and Little Boy. Watching Taylor play sand volleyball, traveling, and doing projects around the house keeps Lauri well balanced.
Connect with Lauri on LinkedIn and follow The Project Pros on Facebook and Instagram.

Arizona Automotive Equipment, LLC, also known as Mohawk Automotive Lifts Southwest, started in 2004 by Mike and Karen Green. Their goal was to provide annual lift safety inspections and supply detailed inspection reports for customers to stay OSHA-compliant. After careful consideration, they decided to retire in 2021 and spend more time up north.
Enter, Jason and Brandi Byers, a husband and wife team committed to carrying on and improving upon the legacy created by Mike and Karen. Always encouraged to take risks and embrace opportunities by their families, Brandi and Jason tackled the opportunity to take ownership in January 2021.
“Our Mission is simple,” says Brandi. “We strive to be our customer’s trusted company in the automotive lift and equipment industry.”
Brandi Byers had an interesting career being a high school business teacher, Project Manager, and Consultant. She has vivid childhood memories playing business owner in her parents basement.
Growing up, she was always curious about the entrepreneurs she admired in her family – her father and both her grandfathers.
Follow Arizona Automotive Equipment, LLC on Instagram.
About Collaborative Connections
Kelly Lorenzen started the “Collaborative Connections” show to bring her clients and favorite charities together to meet each other, connect and collaborate in life and business.
She hopes to build a stronger community one show at a time.
About Our Sponsor
KLM is a one-stop support shop for small business owners who are starting, growing, or trying to sustain. Our purpose is to foster the growth and prosperity of small businesses in our community.
Entrepreneurs & small business owners come to KLM for support in all areas of business. KLM clients think of us as a concierge, business snuggy, another arm, or duplicate for the business owner; They call us when they need us. Business owners can continue to do what they love while having the support they need when they need it.
About Your Host
Kelly Lorenzen, CEO of KLM, is an award-winning entrepreneur with over 15 years of business-ownership experience. She is also a certified project management professional.
Kelly’s expertise is in business development, customer service, marketing, and sales.
Connect with Kelly on LinkedIn, and follow KLM Consulting on Facebook.

Jeff Eschliman

Mark Hanchett is the CEO & Founder of Atlis Motor Vehicles. With more than 10 years of experience in product development engineering body camera and Taser products for law enforcement at Axon, Mark pivoted to combine his engineering technology expertise with his love of trucks.
Annie Pratt, President of Atlis Motor Vehicles, is a creative problem solver with a background in product management, design, and business. After studying Product Design at Stanford, she kicked off her career at Axon Enterprise, where she built an independent business unit on its own P&L with dedicated sales, marketing, manufacturing, and quality functions.

Tom Malengo has more than 40 years experience in leadership & consulting roles in General Business, Operations, Technology, Finance, Retail Delivery & Consumer Product Groups. His broad experience includes C-Level Production Management, Client Experience, Risk Management, Continuous Process Improvement, Business Process Re-engineering, & 3rd Party Production/Vendor Management.


Dr. Hui Wu-Curtis is an executive who specializes in contact center operations. She has spent the last 20+ working in healthcare, hospitality, utilities, finance, and telecommunication companies leading call center/contact center teams across 65 countries. Hui is a forward-thinking innovator and thought leader for customer experience and has worked with organizations to transform their technology, processes and procedures, and overall contact center operations.
As the manager of Community and Public Relations, David Steinmetz uses his expertise, education, and personal experiences to “change the perception of blindness.”



With a natural ability to envision, communicate and execute creative ideas, Joy Lynskey is a genuine talent in the world of interior design. She is the Founder and Chief Executive Officer of Jewel Toned Interiors (JTI), an award-winning interior design studio located in Fort Lauderdale, Florida.




Thom Stricklin is a Solution Engineer for
Ram Mohan is CEO and partner at atmosol, an ecommerce and technology company. He has spent over two decades in technology and eCommerce consulting helping companies ranging from small to fortune 100 achieve their business goals using technology.
Honey Olesen is the Director of Operations with atmosol and has substantial experience in leadership, management, operations, project management, digital marketing, human resources and data analysis. She deeply understands how businesses work and can take complex concepts and make them easy to understand for both employees and customers. She has worked at atmosol for over 11 years and has had the opportunity to work with some great brands and people in ecommerce, marketing and business.


Augusto Muench leads Mexico, Central America and the Caribbean for Boehringer Ingelheim, a Pharmaceutical Company.
For as long as he can remember Hylke Faber has been curious about what this life is about. His ongoing inquiry has become his work: helping people individually and collectively to discover what is possible in life and express that authentically and fearlessly.

Dr. Sydney Bickmeyer decided she wanted to be a chiropractor when she went to her first chiropractic seminar with her dad at 15 years old. That is where she discovered the true power behind chiropractic care.
Kristen Cantrell is a lady that wears a lot of hats! Wife to a car enthusiast, mom to two wild boys, Real Estate Group Lead of Connect & Cultivate, Host of Moms in Real Estate Podcast, Airbnb Superhost & Master Connector are just a few.
“Beginnings are usually scary, and endings are usually sad but it’s the middle that counts the most.”- Hope Floats
Jen is the Founder of Mother & Founder Co. and Co-Founder of Jens LIGHT Events.













