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Email Marketing Tips From Simms Jenkins. Plus Atlanta Networking Tips from Connectors Katy Gillis and Emile Paradis

February 9, 2012 by lee kantor

We opened the show with Simms Jenkins with BrightWave Marketing. He asked if email was dead yet? Hardly. With new business models centered on email as the “product”, the return on investmentstill surging and innovation occurring in the email channel, email marketing is the go to marketing platform for anydigital marketer. Simms spoke about the innovations of the hot again email channel and talked about where email is headed in the future. He is the author of “The Truth About Email Marketing”  which presented how top brands and technology are making email marketing go beyond customer retention, loyalty and sales.

Simms also covered how email plays a crucial role in emerging digital platforms, such associal and mobile. The questions of how email and social live together was not only addressed but real examplesof how to better leverage the channels for the sake of your brand and sales were demonstrated as well.

Next up we had on a couple of Atlanta’s Best Connectors Katy Gillis with eWomen Network. Katy serves the Atlanta business community as the Managing Director of the Atlanta Chapter of eWomen Network, where she not only does her own networking to the tune of 80% of her new business growth, but connects local women in business with the access to connections, resources, andopportunities to promote their services and in doing so, create more business transactions. She is serious about being a business connector, and schedules 5 hours each week specifically to connect people. Her personal mission is to meet and connect with 100 new people, both locally and nationally, every month to constantly add new value to her network base with new connections. Since accepting the role of Managing Director in February 2011, the Atlanta chapter has grown by 300%.

We closed the show with our good friend and legendary business connector Emile Paradis with Referral Institute Atlanta. Emile explained that networking and referrals have become an integral part of new business development strategy for most small businesses. Yet so many have been only marginally successful at tapping into the valuable resources they have developed. Learning some basic truths about utilizing your networks and developing key referral sources can make a huge difference in the amount of business you consistently obtain through referrals. Be sure to check out Emile’s monthly networking luncheons to learn more.

A special shout out to our sponsor – the Business Marketing Association – Atlanta Chapter.  Please go to their website to register for their monthly networking events www.bmaatlanta.com/events

Also . . . if you know of a business in Atlanta that we should know about, please email Amy Otto at Amy@ atlantabusinessradio.com and we’ll invite them to appear on the show.

 

Two Great Atlanta Connectors – Sanjay Parekh with Startup Riot and Stephen Brown with Cohn and Wolfe Public Relations

February 2, 2012 by lee kantor

We opened the show with Sanjay Parekh founder of Startup Riot. Startup Riot is a day long conference that started in 2008. The event focuses on giving entrepreneurs 3 minutes to present 4 slides in front of a large audience. The event has grown and expanded over the years. Last year, the event expanded to Seattle and we added career fairs as an additional way to help entrepreneurs succeed.

We closed the show with the first nominee in our “Atlanta Connectors” series –  Stephen Brown, Managing Director of Cohn & Wolfe.  Stephen was nominated by Cindi Kurczewski.atlanta connectors

Stephen is at the helm of one of Atlanta’s top public relations firms, Cohn & Wolfe, an international communications firm that was founded in 1970 right here in Atlanta. As managing director, Stephen is in charge of cultivating great talent in disciplines such as marketing, media relations, corporatecrisis and issues management and social media and serving national and local clients to achieve businessresults. Stephen prides himself on his tireless networking throughout town – be it with companies, nonprofit boards, professional associations, in affinity groups and of course on the newest frontiers ofsocial media. He will provide tips on networking – from working a room to reaching decision makers –and will share his own experiences of making matches between Cohn & Wolfe’s great products and services with companies in need of great sales and marketing results.

Technology Start-ups Connect With Resources at ATDC. HR Professionals Connect Through SHRM Atlanta

January 26, 2012 by lee kantor

We opened the show with Nina Sawczuk from Advanced Technology Development Center (ATDC) – the ATDC helps connect technology start-ups with the resources they need to succeed.  Nina is the General Manager of ATDC, and she discussed Georgia’s technology industry, shared insight on the burgeoning local tech startup scene and provided tips for young entrepreneurs.

Next up we had on Mary Lynn Miler with SHRM Atlanta.  Mary Lynn is a Certified Association Executive (CAE) who started her association management career in 1981.  Since coming to SHRM-Atlanta, Mary Lynn has worked with volunteer Board and leadership, and the staff team, to grow SHRM-Atlanta 40% since 2006 and has achieved 22% improvement in member satisfaction.  She was also involved with SHRM-Atlanta launching a quarterly print magazine, monthly electronic magazine, webinar offerings, and a revamped sponsorship program, among other new member benefits and events.  If you are a human resources professional who wants to connect with other HR professionals then you should check out the next SHRM Atlanta event.

And we closed the show with Layne Davlin with Einstein HR.  Layne explained that most business owners never went into business to deal with payroll and HR issues. He recommended that you outsource the things that don’t make you money, focus on the one’s that do! Outsourcing the non-productive tasks greatly benefits the employer through increased focus on revenue producing activities.

A special shout out to our sponsor – the Business Marketing Association – Atlanta Chapter.  Please go to their website to register for their monthly events www.bmaatlanta.com/events

Also . . . if you know of a business in Atlanta that we should know about, please email Amy Otto at Amy@ atlantabusinessradio.com and we’ll invite them to appear on the show.

 

Ideas Worth Sharing from Al Meyers and Jacqui Chew with Tedx Peachtree. Plus Business Tips From Attorney Bill Heath

January 19, 2012 by lee kantor

Al Meyers and Jacqui Chew talked about some ideas worth sharing from Tedx Peachtree. Last year’s event was a huge success and this years theme promises to be transcendent.  They are on the lookout right now for speaker’s and sponsors. So if you know anyone who can wow a crowd with a big idea then please send them their way. And if you are looking for sponsor opportunities you have to check this event out – it is one of the most prestigious events in Atlanta.

We closed the show by picking the brain of Bill Heath from the Law Offices of William A Heath Jr., PC. Bill is an  attorney with a lot of great ideas for business owners and entrepreneurs.

A special shout out to our sponsor – the Business Marketing Association – Atlanta Chapter.  Please go to their website to register for their monthly events www.bmaatlanta.com/events

Also . . . if you know of a business in Atlanta that we should know about, please email Amy Otto at Amy@ atlantabusinessradio.com and we’ll invite them to appear on the show.

 

Atlanta Marketing Experts Kevin Sullivan with Fisher and Phillips, Erik Balkan with The Boss Group, Robert Reed with The Social Eclipse, Pena Global’s Rico Pena and Fitness Specialist Fadi Malouf

January 12, 2012 by lee kantor

Today we opened with Kevin Sullivan with Fisher & Phillips. Kevin is an Atlanta marketing expert who specializes in marketing lawyers and he shared his thoughts on the challenges of marketing professional service firms.  Professional services organizations such as law firms and accounting firms offer some unique challenges for marketing departments. Professional service firms are selling expertise and time – not things. Marketing professionals must clearly understand their firms and their audiences in order to clearly communicate how the professionals can help potential clients.

Next we had on Erik Balkan with the BOSS Group. Erik shared some insights from both a talent and client point of view regarding staffing creatives. He works closely with Atlanta marketing and advertising professionals everyday.

Then Atlanta social media and marketing expert Robert Reed with the Social Eclipse and Rico Pena came on to discuss their upcoming Stay in the Game Summit event being held this weekend. The Social Eclipse is the title sponsor of the event and they wanted everyone to know that tickets are still available, but space is limited so hurry.

And we closed the show with fitness specialist Fadi Malouf who brought along one of his success stories Layne Davlin with Einstein HR

A special shout out to our sponsor – the Business Marketing Association – Atlanta Chapter.  Please go to their website to register for their monthly events www.bmaatlanta.com/events

Also . . . if you know of a business in Atlanta that we should know about, please email Amy Otto at Amy@ atlantabusinessradio.com and we’ll invite them to appear on the show.

 

ASTD Special Featuring Steve Maul and Cecil Fricano – 2012 Mission Align, Connect and Engage

January 5, 2012 by lee kantor

Today we had another American Society for Training and Development (ASTD) special featuring current President Steve Maul and VP of Member Services Cecil Fricano.  This year the main theme for the ASTD is Align, Connect and Engage. In 2011 the Atlanta chapter of the ASTD was the largest chapter in the country.   By continuing to provide vale to the community, their sponsors, learning leaders in organizational compnaies and their individual members ASTD hopes to maintain their growth trajectory.

By focusing on their Align, Connect and Engage theme in 2012 they will further the value and competency of their own practitioners and ultimately allow their members to offer the very best workplace learning and performance.

A special shout out to our sponsor – the Business Marketing Association – Atlanta Chapter.  Please go to their website to register for their monthly events www.bmaatlanta.com/events

Also . . . if you know of a business in Atlanta that we should know about, please email Amy Otto at Amy@ atlantabusinessradio.com and we’ll invite them to appear on the show.

 

Tips For Business Networking From Chief NetWeaver Bob Littell. Business Coach Kris Cavanaugh Explains How to Be The CEO of Your Life

December 22, 2011 by lee kantor

Today we learned all about business networking from Chief NetWeaver Bob Littell. Bob shared some tips about business networking from his NetWeaving Ambassador Program which is soon to be available in colleges around Atlanta and the rest of the country. The first thing he explained was the difference between business networking and NetWeaving. Bob is a busy guy who wants to share his message about the power of relationship building and how having a “Pay it Forward” mentality can help you grow your business.

He told wonderful NetWeaving success stories – especially a great recent story about how he was able to encourage Hallmark Recordable Children’s Books help out thousands of children here in the Atlanta area by donating Frosty the Snowman books to close to 8000 kids this holiday season.  Be sure to go to Bob’s website and take his NetWeaver Quiz to see how good you are at relationship building in your business. Also be sure to get on his email mailing list if you are interested in joining His You Don’t Have To Read The Book Book Club.

We closed the show with business coach, author and speaker Kris Cavanaugh. Kris helps you get unstuck and become the CEO of your life. She is speaking at Rico Pena’s Stay in the Game Summit on January 14.

A special shout out to our sponsor – the Business Marketing Association – Atlanta Chapter.  Please go to their website to register for their monthly events www.bmaatlanta.com/events

Also . . . if you know of a business in Atlanta that we should know about, please email Amy Otto at Amy@ atlantabusinessradio.com and we’ll invite them to appear on the show.

 

Business Planning Tips From CPAs Bruce Paulk and Gary Clayton. Plus Short Sale Tips from Closing Attorney Matt Dickason and Renovation Loan Banking Specialist Brian Stephens

December 15, 2011 by lee kantor

Today we opened the show with a couple of  Atlanta’s top Certified Public Accountants Bruce Paulk and Gary Clayton with Clayton Paulk and Associates CPA firm.  They shared a ton of business planning tips that they use to help their clients prepare for life’s uncertainties. They talked about how they work with their business owner clients to create a checklist that helps them with their succession planning, risk mitigation, disaster planning and other important stuff that most business owners don’t spend enough time thinking about. If you are looking for a business CPA firm that does more than your taxes you should really check these guys out.

Next up we had an in depth conversation about short sales and the foreclosure process with Closing Attorney Matt Dickason with Dickason Law Group and Renovation Loan Specialist Brian Stephens with Wells Fargo Home Mortgage. Many Atlanta short sale sellers have homes that have not been maintained and they do not have the funding necessary to bring the homes up to good condition. Renovation loans allow the buyer to buy a short sale “as is” and then have funds added to their purchase mortgage to have the home renovated after closing

A special shout out to our sponsor – the Business Marketing Association – Atlanta Chapter.  Please go to their website to register for their monthly events www.bmaatlanta.com/events

Also . . . if you know of a business in Atlanta that we should know about, please email Amy Otto at Amy@ atlantabusinessradio.com and we’ll invite them to appear on the show.

 

BrandMoney Hosts Pete Canalichio and Bill Jachthuber Interview Gaurav Marya, President of Franchise India – Business RadioX

December 9, 2011 by lee kantor

On Wednesday, November 30th, 2011, Atlanta Business RadioX™ co-hosts Pete Canalichio and Bill Jachthuber were joined by Gaurav Marya, the President of Franchise India to discuss his perspective on the state of franchising and licensing in India.

Host Pete Canalichio notes, “Gaurav understands what makes franchising and licensing work in the western world and has adapted both disciplines to fit India. He is sought after to provide his leadership and expertise by large and small companies across the globe so having him here on the show was an honor.”

To read the original press release, click here.

 

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