Business RadioX ®

Ronnie Carew – Engage Content Studios

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How can small North Georgia business owners overcome their fear of creating content to effectively market their brand?

During this episode of North Georgia Business Radio, we sit down with Ronnie Carew, founder of Engage Content Studios, to talk all things content, confidence, and creativity.

Content Creation Challenges

Many business owners struggle with being on camera—but creating engaging content starts with authenticity and having the right environment. Ronnie shares how her warm, professional studio in Norcross helps people feel at home while stepping in front of the lens.

Engage Content Studios Offers:

✔️ Beautiful, professional spaces for content creation
✔️ Packages for branding, DIY setups, and workshops
✔️ Support from in-house photographers and videographers
✔️ Top-notch lighting, audio, and backdrop options

Entrepreneurial Insights:

Ronnie’s journey proves that starting with a vision—and bringing in the right partners—can lead to big success. She also shares how technology helps her juggle multiple businesses, and how batching content + scheduling posts keeps things running smoothly.

Smart Content Strategy Tips:

  • Know your audience
  • Use trending audio (yes, even on TikTok!)
  • Educate + be real in your content
  • Use tools to track performance and improve results

Don’t miss this inspiring and practical conversation that’ll help you show up confidently and grow your brand with content that connects.

Connect with Ronnie and the Egage Content Studios Team:

https://www.engagecontentstudios.com/

https://www.facebook.com/profile.php?id=61558064850884

http://instagram.com/engagecontentstudios

 

Connect with Phil Bonelli:

https://www.facebook.com/Hopewell-Farms-GA-105614501707618/

https://www.instagram.com/hopewellfarmsga/

https://www.hopewellfarmsga.com/

 

Connect with Beau Henderson:

https://RichLifeAdvisors.com

https://www.facebook.com/RichLifeAdvisors

https://www.facebook.com/NorthGARadioX

 

This Segment Is Brought To You By Our Amazing Sponsors

Hopewell Farms GA

Roundtable Advisors

RichLife Advisors

Regions Bank

 

Highlights of the Show:

00:31 – Meet Ronnie Carew
Phil introduces Ronnie, praising her warmth and smile. They met at the Gwinnett Chamber’s Small Business Awards.

01:23 – What Is Engage Content Studios?
Ronnie shares how her Norcross-based studio offers various rooms for content creation, podcasting, meetings, and training—with a homey vibe.

02:59 – More Than Just a Space
From photographers to movie casting calls, the studio serves a wide range of creatives and businesses. Engage also offers in-house photographers/videographers.

03:52 – How It All Started
Ronnie explains how her creative background and entrepreneurial family inspired her to open the studio. She saw a gap in Gwinnett County and filled it.

05:07 – Launching in 3–6 Months
Once she committed, Ronnie launched the business quickly—within 3 to 6 months.

05:28 – Vision for the Future
Ronnie wants to expand with more locations and continue being a creative haven for business owners.

06:32 – Biggest Content Challenge: Being on Camera
Ronnie discusses how many clients (herself included) fear being on camera—but her team helps them push through.

07:55 – Confidence Coaching from the Team
Her business partners Shell and Stephanie coach clients on smiling, posing, and fake laughing to make content more natural.

10:48 – Content Keys: Be Yourself & Know Your Audience
Authenticity is key. Phil and Ronnie stress that content should reflect who you are and speak directly to your ideal customer.

13:02 – Why Businesses Should Consider TikTok
Ronnie explains the importance of trending audio and why business owners should consider joining TikTok to increase reach.

15:48 – Booking + Package Options at Engage
Hourly rentals, DIY packages, full-service branding, and workshop partnerships—all designed to make content creation accessible and affordable.

17:16 – Ronnie’s Role: Visionary + Organizer
While her partners handle visuals, Ronnie manages admin and designed the décor for the studios.

18:17 – How Her Vision Attracted the Right Partners
She started alone, but after sharing her vision publicly, the right collaborators showed up.

21:14 – The Family Business: Care Plus
Ronnie also helps run her family’s home care agency, founded in 1998, which helps clients avoid nursing homes.

22:15 – Legacy of Entrepreneurship
Her mom Sandra, originally from Guyana, inspired her through a life of hard work and business-building.

25:28 – HR & Tech at Care Plus
Ronnie manages HR/payroll and navigates her mom’s transition from paper to digital systems.

27:08 – Balancing Two Businesses
It’s not easy—Ronnie relies on strict scheduling, digital calendars, reminders, and asking for help when needed.

33:37 – What NOT to Do in Content Creation
Avoid bad lighting and poor audio. You don’t always need a pro camera—but you need to look and sound good.

35:08 – Batch Content & Scheduling Is a Lifesaver
Plan ahead, use tools, and create multiple posts at once to avoid daily content stress.

36:27 – Pro Tips: Google Docs, Captions, and Scheduling Tools
Ronnie walks through easy ways to prep and schedule content on platforms like Instagram and Facebook.

37:20 – Difference Between Posts & Stories
Posts stay on your profile; stories vanish in 24 hours but are great for quick, real-time engagement.

39:07 – Real Content Wins
Phil shares how his most viral video was an unplanned, low-quality tractor clip—because it was real.

40:20 – Wrap-Up & Freestyle Rap
Phil ends with a hilarious freestyle rap about summer, Christmas, and the price of eggs, while giving Ronnie a huge shoutout.

Chase Adams and Casey Ryals | Restore 510

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From Recovery to Restoration: How Restore 510 is Rebuilding Lives with Purpose

What happens when bold leadership, unshakable faith, and the power of second chances come together in the heart of North Georgia? You get Restore 510, a nonprofit that’s not just helping men recover from addiction — but restoring them to a life of purpose, responsibility, and impact.

In this inspiring episode of North Georgia Business Radio, host Phil Bonelli sits down with Casey Ryals, Board Chairman of Restore 510, and newly appointed Executive Director Chase Adams. Together, they share the story behind Restore 510, a transformative initiative rooted in First Peter 5:10: “After you have suffered a little while, God will restore, confirm, strengthen and establish you.”

Restore 510 goes beyond traditional rehab or halfway houses. It’s a post-recovery program designed to give men not just a place to stay, but a roadmap to reclaim their lives. Through discipleship, life skills training, financial coaching, and mentorship, these men learn how to go from needing help — to being help.

The episode dives into the program’s origin story — born from a deep desire to create lasting change for men coming out of addiction. Casey candidly shares how their early efforts fell short without focused leadership, until the “God-appointed” moment when he called Chase Adams… and everything shifted. Within days, Chase said yes to the role that he calls his “dream job,” one that aligns perfectly with the vision he had written years earlier.

Chase brings years of ministry experience and a profound heart for walking with men through the messy, hard process of recovery. With powerful transparency, he discusses the deeper issues beneath addiction—often rooted in lack of love, trust, and community—and how Restore 510 seeks to address those through the love of Christ and real human connection.

But this episode isn’t just about one organization—it’s a call to action for the entire community. Whether you’re a business owner who can offer employment, a man in recovery who needs support, or someone who simply wants to serve, there’s a place for you at Restore 510.

“We’re not just starting something and asking God to bless it,” Chase says. “We’re joining in on what He’s already doing.”

Get ready to be moved, challenged, and inspired by this dynamic duo and the movement they’re building—one life at a time.

Connect with Chase, Casey and The Restore 510 Team:

https://restore-510.com/

https://www.facebook.com/profile.php?id=61556254267663

 

Connect with Phil Bonelli:

https://www.facebook.com/Hopewell-Farms-GA-105614501707618/

https://www.instagram.com/hopewellfarmsga/

https://www.hopewellfarmsga.com/

 

Connect with Beau Henderson:

https://RichLifeAdvisors.com

https://www.facebook.com/RichLifeAdvisors

https://www.facebook.com/NorthGARadioX

 

This Segment Is Brought To You By Our Amazing Sponsors

Hopewell Farms GA

Roundtable Advisors

RichLife Advisors

Regions Bank

 

Highlights of the Show:

⏱️ 00:30 – Meet Restore 510

Phil introduces Casey Rials, Board Chairman of Restore 510, and their newly appointed Executive Director, Chase Adams.

⏱️ 01:08 – How Restore 510 Started

Casey shares how the nonprofit began and the realization that they needed a strong, committed leader to move the mission forward.

⏱️ 02:26 – Enter Chase Adams

The story of how a casual conversation quickly turned into a divine appointment—with Chase accepting the Executive Director role by Monday.

⏱️ 03:20 – What is Restore 510?

Restore 510 is not just a rehab or halfway house—it’s a post-recovery program designed to help men become responsible, purpose-driven community members.

⏱️ 06:00 – Impact Beyond Men

Casey and Phil discuss how restoring men also lifts up women, families, and the broader community.

⏱️ 10:33 – Chase’s Calling

Chase shares how his passion for helping men in recovery was something he dreamed about years earlier—now fulfilled through Restore 510.

⏱️ 12:54 – Why Most Rehab Doesn’t Stick

Chase explains why support and accountability are crucial after rehab—and how Restore 510 provides both through community and mentorship.

⏱️ 14:32 – Program Details

Men will live in a structured home, engage in discipleship, learn life skills, and work toward independence.

⏱️ 16:28 – Scaling Up

The first house will hold 5 men, with hopes to grow. The mission is to join what God is already doing—not to “start something new.”

⏱️ 17:49 – Chase’s Journey to Ministry

From a life-changing salvation experience at 25 to working in homeless outreach, Chase’s heart for recovery was shaped by both loss and faith.

⏱️ 22:36 – Love First, Then Accountability

Chase explains how love—not correction—is the foundation for real transformation.

⏱️ 24:21 – Ministry Means Availability

A leader’s presence matters. Trust is built by showing up, being there, and loving people in their darkest moments.

⏱️ 26:52 – Don’t Just Feel Sorry—Act

Chase challenges listeners to go beyond pity and get personally involved, whether through time, resources, or simple conversations.

⏱️ 29:00 – How You Can Help

Restore 510 needs mentors, financial supporters, and employers willing to give these men a second chance.

⏱️ 32:04 – Community Partnerships

From Drug Court to North Georgia Works, Restore 510 is partnering with local organizations to reach and support men in need.

Zach Tatum – Market House Creative

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Mastering Marketing: How Small Businesses Can Attract More Customers Without Breaking the Bank

How can small businesses transform their marketing strategy to attract more customers without breaking the bank? That’s exactly what Zach Tatum, co-founder of Market House, a creative agency specializing in branding and digital marketing, discussed on North Georgia Business Radio with host Phil Benelli.

From SEO vs. paid ads to content strategies that boost visibility, Zach shared expert insights to help business owners optimize their marketing efforts without overspending.

Why SEO is the Best First Step

Many small businesses struggle with where to start when it comes to marketing. According to Zach, SEO (Search Engine Optimization) is the most cost-effective strategy because it attracts organic traffic without the constant expense of paid advertising.

🕒 [02:12] – “We like to go after organic traffic. There’s nothing wrong with paid ads, but many businesses forget about SEO and the power of ranking naturally.”

SEO helps businesses show up in search results when potential customers are already looking for their services—without the need for expensive paid ads.

How to Improve Your Website’s SEO

Your website plays a huge role in your business’s visibility, and many businesses don’t realize their websites may be working against them.

🕒 [06:00] – “A lot of businesses think they’re fine because they have a website, but once we run an audit, we often find major issues that are hurting their rankings.”

Zach’s key SEO tips:


✅ Run a website audit to check for issues
✅ Ensure your site has fast loading speeds and is mobile-friendly
✅ Use high-quality content with relevant keywords
✅ Optimize meta descriptions and headings

Why Content is King in Digital Marketing

Zach emphasized that quality content is essential for SEO success. Google prioritizes websites that provide valuable information to users, so businesses should create content that answers common questions.

🕒 [09:19] – “People say, ‘No one’s going to care about my industry or product,’ but the truth is, customers are searching for answers. You just have to provide them.”

✅ Blogs & Articles: Answer industry-related questions
✅ Videos & Podcasts: Repurpose content into multiple formats
✅ Social Media: Share valuable insights to increase visibility

Paid Ads vs. Organic Marketing: Which One Wins?

Should businesses invest in paid ads or focus on organic marketing? Zach believes a blended strategy works best, but businesses shouldn’t rely solely on ads.

🕒 [12:15] – “With a strong organic strategy, businesses get better long-term results. Paid ads work, but SEO provides a better return on investment over time.”

📌 Best approach:

  • Use SEO to build long-term visibility
  • Leverage Google and social media ads as a testing tool
  • Focus on high-value content that attracts and retains customers

The Power of Networking in Business Growth

While digital marketing is critical, Zach stressed the importance of old-school networking for business success.

🕒 [30:56] – “Networking can be intimidating, but it’s essential. You need to build relationships and show up consistently.”

✅ Attend local events and industry meetups
✅ Join business groups or professional associations
✅ Engage in community-based marketing

Final Takeaways: Marketing Success Requires Patience

Zach closed the conversation with a powerful lesson:

🕒 [24:44] – “Be patient. Every entrepreneur wants instant results, but marketing—and business growth—takes time. Stick to the plan, and success will come.”

📌 Key Lessons from Zach:


✅ SEO is the best place to start for cost-effective marketing
✅ Content creation is essential for organic traffic and engagement
✅ Networking remains a powerful tool for business growth
✅ Paid ads work best when paired with an organic strategy

 

Connect with Zach and the Market House Team:

WEBSITE: https://mkt.house/

https://www.facebook.com/markethousecreative

https://www.linkedin.com/company/market-house/

https://www.instagram.com/mkthse_atl/

 

Connect with Phil Bonelli:

https://www.facebook.com/Hopewell-Farms-GA-105614501707618/

https://www.instagram.com/hopewellfarmsga/

https://www.hopewellfarmsga.com/

 

Connect with Beau Henderson:

https://RichLifeAdvisors.com

https://www.facebook.com/RichLifeAdvisors

https://www.facebook.com/NorthGARadioX

 

This Segment Is Brought To You By Our Amazing Sponsors

Hopewell Farms GA

Roundtable Advisors

RichLife Advisors

Regions Bank

 

Highlights of the Show:

[00:31] – How Does the Market See Your Business?

  • Many business owners focus so much on operations that they neglect their external presence.
  • Zach Tatum, co-founder of Market House, joins to discuss branding, SEO, and digital marketing.

 [01:08] – Meet Zach Tatum & Market House

  • Zach shares his background and how Market House was founded.
  • Market House is a creative agency specializing in branding, SEO, social media, and email marketing.

 [02:12] – What is SEO & Why It Matters?

  • SEO (Search Engine Optimization) helps businesses rank in Google searches organically, reducing reliance on paid ads.
  • Businesses often overlook SEO, which leads to lost opportunities for free website traffic.

[03:19] – SEO vs. Paid Ads: What’s the Difference?

  • Paid ads (PPC) are like holding up a billboard, while SEO creates authority and brings traffic naturally.
  • Organic traffic is more sustainable in the long run and often cheaper than continuous ad spending.

[06:00] – Why Every Business Needs a Website Audit

  • Many businesses believe their website is fine, but SEO audits often reveal broken links, slow speeds, and missing SEO elements.
  • Google changes its algorithms constantly—businesses should update their websites every 2 years to stay competitive.

[08:56] – How to Choose the Right Keywords for SEO

  • Businesses must target keywords that potential customers are actually searching for.
  • Avoid keyword stuffing—Google penalizes overuse of the same terms.
  • Use semantic keywords (related terms) to improve ranking.

[09:19] – The Power of Content Marketing

  • Many businesses think they don’t have anything to write about, but customers are searching for information every day.
  • Example: Window companies should write blogs answering common window-related questions.
  • Content can be repurposed into blogs, social media posts, videos, and even podcasts.

[12:15] – Why SEO is the Best First Step in Marketing

  • SEO provides better long-term ROI compared to social media marketing.
  • Paid ads can work in combination with SEO, but Google prioritizes organic search results.
  • Social media is valuable, but people often search for businesses on Google first.

[14:37] – The Role of Social Media in Business Marketing

  • Social media should not be the main marketing strategy but a supporting tool.
  • Zach uses social media to test content, colors, and messaging before scaling up.
  • Social media posts don’t directly improve SEO, but shared content can drive website traffic.

[15:41] – The Value of Email Marketing

  • Many think email marketing is dead, but it remains one of the most effective sales tools.
  • Email should focus on value (education & entertainment) first, with sales offers coming later.
  • Proven strategy: Build relationships through email, then introduce offers.

[24:44] – Lessons Learned: The Importance of Patience

  • Entrepreneurs often want quick results, but business growth takes time.
  • Zach emphasizes not sacrificing family time for business success.

[30:56] – The Power of Networking in Business Growth

  • Zach shares how networking was intimidating at first, but it’s essential for growth.
  • Advice: Focus on relationships, not just business transactions.
  • Being authentic and serving others leads to organic business opportunities.

[35:09] – Hiring & Scaling: Lessons from Growing Market House

  • Hiring too fast can hurt a business’s stability—grow at a pace that fits your goals.
  • Market House initially grew too quickly, leading to an adjustment period.

[38:37] – The Future of Market House

  • Mission-driven growth: The goal isn’t just profit—it’s helping businesses succeed.
  • The team at Market House is passionate about marketing and branding.

[40:10] – Where to Learn More

  • Check out MKT.house for branding, SEO, and marketing services.
  • North Georgia Business Radio airs Saturdays at 3:00 PM on AM 550 WDUN.

Scotty Ball – Walker Ball & Dimo

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How does a top North Georgia real estate attorney turn closing paperwork into a ministry of service?

For most, real estate closings are just about contracts and signatures. For Scotty Ball, of Walker, Ball & Dimo, it’s a way to serve people when they need it most.

Scotty shares his unique journey into law, his passion for helping clients navigate real estate transactions, and why he sees his work as both a profession and a calling. He discusses the importance of a strong legal team, the human side of real estate closings, and what makes hometown law firms like Walker Ball & Demo essential for the community.

Topics Covered:

  • The real estate closing process and why checklists matter
  • How legal expertise meets emotional support in real estate
  • The role of faith and mission in serving clients
  • Why team culture and strong values are key to business success
  • The growth of Gainesville’s real estate market

Scotty’s story is a must-listen for anyone in real estate, business, or looking for inspiration on building a career with purpose.

 

Connect with Scotty and the Walker Ball Dimo Team:

https://wbdlawfirm.com/contact/

Connect with Phil Bonelli:

https://www.facebook.com/Hopewell-Farms-GA-105614501707618/

https://www.instagram.com/hopewellfarmsga/

https://www.hopewellfarmsga.com/

Connect with Beau Henderson:

https://RichLifeAdvisors.com

https://www.facebook.com/RichLifeAdvisors

https://www.facebook.com/NorthGARadioX

This Segment Is Brought To You By Our Amazing Sponsors

Hopewell Farms GA

Roundtable Advisors

RichLife Advisors

Olipop

Highlights Of The Show

00:51 – How Walker Ball & Dimo became Gainesville’s “Hometown Law Firm”

Scotty shares the origins of Walker Ball & Dimo and what sets them apart—local roots, deep community ties, and a personal approach to law that bigger Atlanta firms just can’t match.

02:52 – The power of team-building & synergy in a law firm

Scotty emphasizes the importance of teamwork in his practice, explaining how collaboration and trust among partners and staff lead to better service and smoother closings.

04:55 – The unique emotional challenges of residential closings

Buying or selling a home is not just a transaction—it’s a major life moment. Scotty discusses how legal expertise and emotional intelligence help clients navigate both exciting and difficult situations.

07:53 – Why real estate closings can be an emotional rollercoaster

From first-time homebuyers to divorcing couples, every closing has its own story. Scotty talks about the importance of compassion, patience, and even keeping Kleenex on hand!

09:05 – The importance of kindness in business & law

Scotty explains why kindness is a powerful tool in legal practice, especially in real estate, where deal-making should be a win-win for all parties involved.

11:18 – How Scotty accidentally became a lawyer (great story!)

Scotty reveals how he stumbled into law school by taking the LSAT on a whim—and how a journey through litigation, bankruptcy, and divorce law finally led him to real estate closings, where he found his true calling.

15:58 – Finding a win-win in real estate deals

Discussing the ethics of real estate law, Scotty shares why real estate transactions should always be about creating fair, beneficial deals for everyone involved.

23:17 – The title examination process and why it matters

Before closing on a home, a clear title is essential. Scotty walks through the detailed process of title searches, uncovering hidden issues, and preventing fraud to protect homebuyers.

27:28 – Building the right team for long-term success

Scotty explains his approach to hiring and team-building, focusing on finding people who love what they do and thrive in the high-detail, high-pressure world of real estate law.

36:57 – Walker Ball & Dimo’s vision for the future

Scotty shares why the firm is focused on serving the local community, not expanding into a giant corporate model. His goal? Delivering the best legal service possible—right here in Gainesville.

 

April Rooks – AMPED Kids

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♫ 𝄞 ♫ Can music be the key to unlocking a child’s potential? ♫ 𝄞 ♫

During this episode of North Georgia Business Radio, Phil Bonelli and Beau Henderson are exploring the incredible impact of AMPED Kids, a local nonprofit organization using the power of music to empower and heal children who have experienced trauma.

April Rooks, founder of Amped Kids, is sharing her inspiring journey of turning a moment of inspiration into a statewide movement.

From its humble beginnings in 2018 to now serving children across Georgia and even expanding to Nashville, AMPED Kids is making waves in the foster care community and beyond.

April’s story is a testament to the power of following your passion and using your unique talents to serve others.

Whether you’re an aspiring entrepreneur, a music lover, or simply someone looking to make a positive impact, you’ll find inspiration in April’s story and the work of AMPED Kids.

 

Connect with April and the AMPED Kids Team

https://www.linkedin.com/in/april-rooks-a27b531b/

https://ampedkids.org/

https://www.instagram.com/ampedkids/

https://www.facebook.com/AMPEDKidsFoundation/

Connect with Phil Bonelli:

https://www.facebook.com/Hopewell-Farms-GA-105614501707618/

https://www.instagram.com/hopewellfarmsga/

https://www.hopewellfarmsga.com/

Connect with Beau Henderson:

https://RichLifeAdvisors.com

https://www.facebook.com/RichLifeAdvisors

https://www.facebook.com/NorthGARadioX

This Segment Is Brought To You By Our Amazing Sponsors

Hopewell Farms GA

Roundtable Advisors

RichLife Advisors

Olipop

Highlights Of The Show

01:12 – 02:42

  • Introduction to Amped Kids, a nonprofit organization helping foster children heal through music and songwriting therapy.
  • April shares that her own childhood trauma and experience as a musician inspired her to start the nonprofit.

02:42 – 04:12

  • How Amped Kids started:
    • April was inspired after attending a CASA event in 2017.
    • She realized the impact of music in healing childhood trauma.
    • She used her 20+ years of music experience to help foster children.

04:12 – 07:11

  • How the nonprofit launched (2018):
    • Partnered with North Georgia Community Foundation to gain a 501(c)(3) fiscal sponsorship.
    • Hosted a launch event, quickly gained funding.
    • By 2019, served nearly 100 children through music programs.

07:11 – 10:39

  • Key takeaways from Amped Kids’ growth:
    • April emphasizes the power of action—many people have ideas, but few take steps to execute them.
    • She immediately built a team and leveraged partnerships instead of doing everything alone.
    • Lesson: Don’t wait to start—take action and adapt as you go.

10:39 – 13:08

  • Entrepreneurship insights from Bo Henderson:
    • Success comes from momentum and movement.
    • Many people fail because they wait too long to take action.
    • April’s approach—building a network, finding experts, and starting small—was key.

13:08 – 16:35

  • How Amped Kids expanded statewide:
    • Initially started in Hall County, now operates across Georgia.
    • Partners with group homes, schools, and foster agencies.
    • Music talent show started in 2021 as a way to engage kids.
    • Established a recording studio in a foster home to teach music production.

16:35 – 19:30

  • The power of music in mental health:
    • Amped Kids collaborates with schools, counselors, and social workers.
    • Music is used as therapy to help children cope with trauma.
    • New chapter launched in Nashville, TN, backed by the ACM Lifting Lives grant.

19:30 – 26:46

  • Funding and expansion:
    • Sponsorship program: $100/month covers a child’s full-year lessons, instruments, and supplies.
    • Monthly donors are crucial to sustaining the program.
    • Grant partnerships help expand outreach to more children in need.

26:46 – 30:56

  • Transformational impact: Addie’s Story
    • Addie, a foster child, used songwriting to express emotions she couldn’t verbalize.
    • After joining Amped Kids, she gained confidence and started opening up during therapy.
    • Her songwriting transformed her mindset from victim to survivor.

30:56 – 37:41

  • The importance of giving back:
    • April emphasizes that helping others heals the giver as well.
    • Encourages people to volunteer and contribute in any way they can—whether through time, money, or skills.

37:41 – 40:30

  • Final thoughts:
    • Encouragement to take action: If you have a passion, find a way to make it happen.
    • Music is not just entertainment—it’s a tool for healing.
    • Visit ampedkids.org to donate, volunteer, or sponsor a child.

Tommy Howard – The Norton Agency

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𝗗𝗶𝗱 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝘁𝗵𝗮𝘁 𝗶𝗳 𝘆𝗼𝘂 𝗽𝘂𝘁 𝗮 𝗵𝗼𝗺𝗲𝗹𝗲𝘀𝘀 𝗽𝗲𝗿𝘀𝗼𝗻 𝗼𝗻 𝗼𝗻𝗲 𝗰𝗼𝗿𝗻𝗲𝗿 𝗼𝗳 𝘁𝗵𝗲 𝗚𝗮𝗶𝗻𝗲𝘀𝘃𝗶𝗹𝗹𝗲 𝗦𝗾𝘂𝗮𝗿𝗲 𝗮𝗻𝗱 𝗮 𝗯𝗼𝘅 𝗼𝗳 𝗽𝘂𝗽𝗽𝗶𝗲𝘀 𝗼𝗻 𝗮𝗻𝗼𝘁𝗵𝗲𝗿, 𝗺𝗼𝘀𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗼𝘂𝗹𝗱 𝗵𝗲𝗹𝗽 𝘁𝗵𝗲 𝗽𝘂𝗽𝗽𝗶𝗲𝘀 𝗳𝗶𝗿𝘀𝘁?

This powerful insight from Tommy Howard, CEO of The Norton Agency, kicks off an important discussion about housing, homelessness, and community responsibility in North Georgia…

𝗣𝗵𝗶𝗹 𝗮𝗻𝗱 𝗧𝗼𝗺𝗺𝘆 𝗮𝗿𝗲 𝗮𝗹𝘀𝗼 𝘁𝗮𝗹𝗸𝗶𝗻𝗴 𝗮𝗯𝗼𝘂𝘁:

✅ The incredible surge of home prices in Hall County — prices up 61% in just 5 years

✅ Creative solutions for housing affordability, including a proposed capital gains tax holiday

✅ Why land remains one of North Georgia’s most precious resources

…and so much more

𝗧𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝗼𝗳 𝗡𝗼𝗿𝘁𝗵 𝗚𝗲𝗼𝗿𝗴𝗶𝗮 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗥𝗮𝗱𝗶𝗼 𝗶𝘀 𝘀𝗽𝗼𝗻𝘀𝗼𝗿𝗲𝗱 𝗯𝘆 𝗢𝗹𝗶𝗽𝗼𝗽 – 𝘁𝗵𝗲 𝗱𝗲𝗹𝗶𝗰𝗶𝗼𝘂𝘀, 𝗵𝗲𝗮𝗹𝘁𝗵𝘆 𝗮𝗹𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝘃𝗲 𝘁𝗼 𝘁𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝘀𝗼𝗱𝗮𝘀. Go grab an Olipop while you’re out and about today. Trust Phil on this one – it might just change your life

 

 

One of the most striking insights from our conversation with Tommy was the stark reality of housing affordability. Tommy shared that the average home price in Hall County is now over $500,000. This means that for a conventional 80/20 loan, a buyer would need $100,000 just to start the process. Factor in taxes, insurance, maintenance, and utilities, and you’re looking at a required household income of over $140,000 to $150,000 just to afford an average home.

This presents a significant hurdle for young people trying to build wealth through homeownership, which has historically been a primary driver of wealth creation since the 1950s.

The consequences of this affordability crisis extend beyond individual finances. As Tommy pointed out, this delay in homeownership can have far-reaching effects on wealth accumulation over time. Without that first step on the property ladder, young people miss out on:

  • Building equity
  • Benefiting from property appreciation
  • Having an asset to borrow against for future investments or education

Despite these challenges, there are still opportunities for wealth creation. Here are some strategies Tommy discussed:

  1. Explore Alternative Housing Options: While single-family homes may be out of reach, consider starting with more affordable options like condos or townhouses.
  2. Invest in Land:As Tommy emphasized, “You can make more money, but you can’t make more land.” Purchasing land can be a long-term investment strategy, even if you’re not ready to build on it immediately.
  3. Partner with Others:Consider co-buying properties with friends or family to split costs and build equity together.
  4. Leverage Existing Assets:If you own land, explore opportunities like land leases to generate income without selling the property.

One point Tommy emphasized repeatedly was the enduring value of land. Investing in land offers multiple benefits:

  • It’s a finite resource that tends to appreciate over time
  • It provides options for future development or agricultural use
  • It can serve as a refuge and connection to nature

For those with the means, Tommy suggests considering larger land purchases: “If you want to get 50 or 100 acres, you could find somebody to farm it for you. And then you just live on this beautiful farm.”

While the path to homeownership may look different for this generation, it’s clear that creative thinking and a willingness to explore alternative strategies will be key to building wealth. As business leaders and community members, it’s crucial that we continue to address the affordability crisis and seek innovative solutions to support the next generation’s financial growth.

Connect with Tommy:

Website — Meet Tommy Howard/

Facebook – https://www.facebook.com/thenortonagency

Connect with Phil Bonelli:

https://www.facebook.com/Hopewell-Farms-GA-105614501707618/

https://www.instagram.com/hopewellfarmsga/

https://www.hopewellfarmsga.com/

Connect with Beau Henderson:

https://RichLifeAdvisors.com

https://www.facebook.com/RichLifeAdvisors

https://www.facebook.com/NorthGARadioX

This Segment Is Brought To You By Our Amazing Sponsors

Hopewell Farms GA

Roundtable Advisors

RichLife Advisors

Olipop

Highlights Of The Show

00:31 – Guest Introduction: Tommy Howard, CEO of Norton Commercial Real Estate

  • Tommy Howard shares insights on real estate trends, homeownership, and generational wealth.
  • Started as a college intern at Norton and worked his way up to CEO.

Segment 1: Wealth Creation Through Homeownership

04:26 – Homeownership as a Wealth-Building Tool

  • Real estate has historically been the #1 way to build generational wealth.
  • Challenges today: Rising home prices, affordability issues, delayed life milestones (marriage, kids, homeownership).

05:45 – Affordability Crisis in Housing

  • Average home price in Hall County: $500,000.
  • Requires $100,000 down payment and a $140K+ household income just to qualify for an average home.

07:30 – A Proposed Solution: Capital Gains Tax Holiday

  • One-time, 12-month capital gains tax exemption for investors selling single-family homes.
  • Would encourage investors to sell off rental properties, flooding the market with supply to lower prices.
  • Howard shared that investors in Hall County expressed interest in selling if this tax break were available.

Segment 2: Renting vs. Buying – The Market Reality

12:47 – Timing the Market: When to Buy a Home?

  • Best time to buy? “Today.”
  • Example from the 2008 housing crash—those who held onto their homes recovered and doubled their money.
  • Home appreciation in Hall County (2020-2025): 61%—significant wealth accumulation for homeowners.

14:42 – Apartment Market Saturation

  • 300+ vacant rental units in Gainesville area—overbuilt market.
  • Rent prices remain high ($1,900/month average rent vs. $3,000+ mortgage payments).
  • Apartments reduce homeownership burdens but lack long-term financial benefits.

Segment 3: Addressing Homelessness in Hall County

20:05 – Homelessness is a Community-Wide Issue

  • 400-500+ estimated homeless in Hall County—actual numbers could be higher.
  • Causes: Mental health issues, substance abuse, criminal histories, lack of family support.
  • Other counties are bussing homeless individuals into Hall County due to its strong charity & resource networks.

21:55 – The Strain on Community Resources

  • Impacts: Overburdened police, hospitals, social services.
  • Solution: A coordinated effort among nonprofits, government agencies, and businesses to tackle root causes.

26:42 – A Powerful Thought Experiment

  • “Who would you help—a homeless person or a box of puppies?”
  • People naturally help puppies but hesitate to help human beings in need.
  • Calls for a shift in perception and action toward homelessness.

Segment 4: Investing in Real Estate & Land

31:49 – What’s the Best Real Estate Investment?

  • Single-family homes, apartments, commercial properties, or land—all good options depending on goals.
  • Land is the most valuable asset—everything (homes, businesses) is built on land.

33:50 – The Rise of Land Investing

  • Farm & land ownership is in high demand—post-pandemic buyers seek larger properties.
  • Farm leases: Many farmers lease land to expand their operations instead of buying outright.

Segment 5: Business Trends & Civic Engagement

35:44 – The Need to Preserve Green Spaces

  • Balancing real estate development with environmental conservation is crucial for maintaining quality of life.
  • North Georgia Land Trust helps landowners protect land while allowing for sustainable development.

38:27 – Civic Clubs & Face-to-Face Business Networking

  • Rotary, Kiwanis, and civic organizations are seeing a post-pandemic resurgence.
  • People are craving real-world connections after years of virtual interactions.

Closing Thoughts

39:23 – Opportunities in Land & Housing

  • Land and homeownership remain the best long-term investments.
  • Homelessness solutions require community-wide action.
  • “Go get land, start a business, and support local initiatives!”

Nick Bruner – Rushton & Co

by

 

𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝘀𝗼𝗺𝗲 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝘄𝗮𝘆𝘀 𝗮𝗰𝗰𝗼𝘂𝗻𝘁𝗶𝗻𝗴 𝗳𝗶𝗿𝗺𝘀 𝗮𝗿𝗲 𝘂𝘀𝗶𝗻𝗴 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝘁𝗼 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆 𝗮𝗻𝗱 𝗽𝗿𝗼𝘃𝗶𝗱𝗲 𝗯𝗲𝘁𝘁𝗲𝗿 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝘁𝗼 𝘁𝗵𝗲𝗶𝗿 𝗰𝗹𝗶𝗲𝗻𝘁𝘀?

During this episode of North Georgia Business Radio special guest Nick Bruner, Partner at Rushton & Co speaks with Phil Bonelli about:

  • Why quality accounting is crucial for business success
  • How AI and Automation are transforming the accounting industry
  • Smart tax strategies for business growth
  • Why having the right CPA is about more than just tax returns
  • How proper financial planning and accounting can help scale your business

The accounting industry is undergoing significant transformations, driven by technological advancements. While some may worry that artificial intelligence will replace accountants, the reality is quite different. Nick points out that what we’re seeing is more “augmented intelligence” and “remote process automation” rather than true AI.

These technological changes are not about replacing accountants but rather enhancing their capabilities and streamlining repetitive tasks. This shift allows accounting professionals to focus on higher-value activities like analysis, strategy, and client consultation.

One area where many businesses fall short is in financial projections. Nick emphasized the importance of estimating and forecasting.

This lack of formal projections can lead to significant issues, especially when it comes to tax planning and cash flow management. As your business grows, it becomes increasingly crucial to have a clear picture of your financial future.

Why Projections Matter:

  • Tax Planning: Accurate projections help you estimate your tax burden and plan accordingly.
  • Cash Flow Management: Understanding your future cash needs is essential for sustainable growth.
  • Strategic Decision-Making: Projections provide a foundation for making informed business decisions.

Beyond Tax Preparation: Maximizing Your Accounting Relationship

Many business owners view their accountant solely as a tax preparer. However, a good accounting relationship can offer so much more. Nick suggests looking for an accountant who can provide:

  • Business Consulting: Guidance on financial strategies and business growth.
  • Cash Flow Analysis: Help in understanding and optimizing your cash flow.
  • Technology Integration: Assistance in implementing financial software and automation tools.

Smart Tax Strategies for Business Owners

While minimizing tax burden is important, it shouldn’t come at the expense of your business’s financial health. Nick shared some interesting strategies:

  • The Augusta Rule: This allows you to rent out your personal residence for a limited time without paying taxes on the income.
  • Employing Minor Children: You can pay wages to your minor children (up to a certain amount) without incurring taxes.
  • Exploring Tax Credits: Look into state-specific credits, such as those for public schools or rural hospitals.

The Value of a Strategic Accounting Partner

As your business grows, the complexity of your financial needs increases. Having a strategic accounting partner who understands your industry and can provide tailored advice becomes invaluable. They can help you navigate challenges, identify opportunities, and make data-driven decisions.

Remember, running your business by the numbers isn’t just about tracking expenses and revenue. It’s about leveraging financial insights to drive growth, manage risks, and achieve your long-term goals. By partnering with the right accounting professional and embracing technological advancements, you can position your business for sustainable success.

 

Connect with Nick and the Rushton Team:

https://www.facebook.com/rushtonandcompany/

https://www.rushton.cpa/

https://www.linkedin.com/company/rushton-&-company-llc/

https://www.instagram.com/rushtoncpa/

 

Connect with Phil Bonelli:

https://www.facebook.com/Hopewell-Farms-GA-105614501707618/

https://www.instagram.com/hopewellfarmsga/

https://www.hopewellfarmsga.com/

 

Connect with Beau Henderson:

https://RichLifeAdvisors.com

https://www.facebook.com/RichLifeAdvisors

https://www.facebook.com/NorthGARadioX

 

This Segment Is Brought To You By Our Amazing Sponsors

Hopewell Farms GA

Roundtable Advisors

RichLife Advisors

Regions Bank

 

Highlights of the Show:

00:31 – The Importance of Accounting in Business

  • Phil Bonelli discusses how businesses need to “run by the numbers” and highlights Nick Bruner, a partner at Rushton & Co., as an expert in corporate consulting and audits.

01:51 – Overview of Rushton & Co.

  • Nick Bruner shares that Rushton & Co. has been in business since 1981, based in Gainesville, GA, with an Alpharetta office.
  • Services include tax audits, outsourced accounting, business consulting, and wealth management.

03:35 – The Value of Coordinated Financial Strategy

  • Discussion on how Rushton’s integrated approach to accounting, tax planning, and wealth management benefits clients.

04:08 – Nick’s Background in Consulting & Auditing

  • Nick Bruner started in city and county audits, later transitioned to corporate consulting.
  • Mentored by Perry Barnett, who specialized in business finance and consulting.

06:10 – Understanding Key Financial Metrics (KPIs)

  • Many business owners lack financial knowledge, despite running successful businesses.
  • Importance of cash flow management, profitability ratios, and financial projections.

07:59 – Business Owners Often Focus Only on Cash in the Bank

  • Phil & Nick discuss why business owners should focus beyond just available cash and track deeper financial metrics.

09:35 – Growing Businesses Can Face Cash Flow Issues

  • Expanding businesses risk running out of cash despite profitability.
  • Working capital management is crucial—many businesses lack a cash flow forecast.

11:01 – The Impact of AI & Automation in Accounting

  • AI is augmenting rather than replacing accountants.
  • Bots & automation streamline repetitive tasks like downloading financial statements and data entry.
  • Accounting software (Power BI, Power Automate, Excel AI tools) is evolving.

13:10 – AI in Accounting: Strengths & Limitations

  • AI is useful for automation but still requires human oversight.
  • Machine learning still needs human interpretation to ensure accuracy.

16:47 – CPA Industry Changes & Advocacy

  • CPA Day at the Georgia Capitol – Nick discusses advocating for accountants.
  • Dress code evolution: Suits & ties are becoming less common.

18:14 – The Rise of Outsourced Accounting Services (CAS)

  • Client Accounting Services (CAS) is a growing trend—businesses are fully outsourcing their accounting departments.

20:29 – The Accountant Shortage & Recruiting Challenges

  • Enrollment in accounting programs is declining.
  • Rushton & Co. recruits from UNG & UGA, offering internships & leadership academies.

22:51 – What Young Accountants Want in a Workplace

  • Flexibility (hybrid work) and structured training are top priorities.
  • Rushton & Co. developed “Rushton U”, an online learning platform for accountants.

27:43 – Business Development Strategy for CPA Firms

  • Rushton & Co. has a dedicated sales pipeline, CRM, and client selection process.
  • “Addition by subtraction” – selective client acquisition for better service quality.

32:18 – Businesses Often Struggle with Financial Projections

  • Many fail to estimate their tax liabilities and cash flow needs.
  • Lack of financial projections leads to tax surprises and cash shortages.

35:50 – Balancing Tax Strategy & Business Growth

  • Some businesses try to avoid taxes at all costs, but this can hurt growth.
  • If you show low profitability for tax reasons, it can hurt loan approvals or business valuations for a future sale.

36:59 – Smart Tax Strategies

  • Augusta Rule – Homeowners can rent their homes for up to 14 days tax-free (e.g., Masters Tournament).
  • Hiring Minor Children – Businesses can pay children up to $14,000 tax-free and contribute to their IRAs.
  • Georgia Tax Credits – Business owners can donate to public & private schools for tax credits.

39:32 – Closing Thoughts

  • Importance of having a quality accountant beyond tax prep.
  • Phil encourages businesses to seek strategic financial advice rather than just focusing on tax savings.

Bryan Holyfield – HolyFit Coaching

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“Stop compartmentalizing your health. Every hour in the gym is an hour you won’t spend in a doctor’s office at 65.” –Bryan Holyfield

As business owners and leaders, we often juggle multiple responsibilities, leaving little time for personal health and fitness. But what if I told you that investing in your physical well-being could be the key to unlocking your full potential as a leader and entrepreneur?

Bryan Holyfield of HolyFit Coaching speaks with us about how busy professionals and business owners can transform their lives through integrated fitness and faith.

Brian’s journey from educator to fitness coach is inspiring, and his insights on the importance of prioritizing health alongside business success are invaluable; how busy professionals and business owners can transform their lives through integrated fitness and faith.

One of the biggest obstacles many of us face when it comes to fitness is the belief that we don’t have time. Sound familiar? Brian emphasizes that this mindset is counterproductive:

“If you don’t take care of your fitness, you’re gonna have less time because you’re gonna have less energy.”

This is where accountability becomes crucial. Having a coach or mentor can provide the structure and support needed to integrate healthy habits into your busy life. It’s not about finding more time, but about making the most of the time you have.

Integrating Health into Your Life

Bryan shares practical strategies for weaving fitness into your daily life, whether it’s family time or work routines.

His approach isn’t about compartmentalizing fitness as a separate part of your day. Instead, he encourages clients to look for ways to integrate healthy principles into their existing routines. This could mean:

  • Taking walking meetings
  • Using standing desks
  • Incorporating family activities that get you moving

The goal is to create a cohesive lifestyle where health and business success go hand in hand.

The Ripple Effect of Personal Health

Investing in your health isn’t just about looking good or having more energy. It can have a profound impact on various aspects of your life and business:

Increased Confidence: As you start taking care of yourself, your self-assurance grows, which can translate into more effective leadership.

Better Decision Making: A healthy body supports a clear mind, leading to improved decision-making skills.

Role Model for Your Team: When you prioritize your health, you set a positive example for your employees and create a culture of well-being.

Long-term Sustainability: Taking care of your health now can prevent burnout and health issues down the road, ensuring you can lead your business for years to come.

Small Wins, Big Health

Bryan is the author of “Small Wins, Big Health.” In his book he emphasizes that sustainable transformation comes from consistent, small actions – not dramatic overnight changes.

If you’re a:

  • Busy professional struggling to prioritize health
  • Parent wanting to lead by example
  • Business leader seeking better work-life integration
  • Feeling stuck in their fitness journey

Taking the First Step

If you’re feeling inspired to prioritize your health but aren’t sure where to start, here are a few actionable steps:

  • Set Realistic Goals: Start small and build momentum.
  • Find Your Why: Connect your fitness goals to your broader life and business objectives.
  • Seek Professional Guidance: Consider working with a coach who understands the unique challenges of entrepreneurs.
  • Create Accountability: Share your goals with a friend, colleague, or mentor who can support your journey.

Remember, investing in your health isn’t selfish or indulgent – it’s a crucial component of your success as a leader and entrepreneur. By taking care of yourself, you’re better equipped to take care of your business and lead your team effectively.

You don’t want to miss this powerful segment!

 

Resources:

Check out Bryan’s book Small Wins, Big Health on Amazon

Connect with Bryan:

https://holyfitcoaching.com/

https://www.instagram.com/bryanholy.fit/

 

Connect with Phil Bonelli:

https://www.facebook.com/Hopewell-Farms-GA-105614501707618/

https://www.instagram.com/hopewellfarmsga/

https://www.hopewellfarmsga.com/

 

Connect with Beau Henderson:

https://RichLifeAdvisors.com

https://www.facebook.com/RichLifeAdvisors

https://www.facebook.com/NorthGARadioX

 

This Segment Is Brought To You By Our Amazing Sponsors

Hopewell Farms GA

Roundtable Advisors

RichLife Advisors

Regions Bank

 

Highlights of the Show:

00:31 – The Importance of Fitness for Business Leaders

  • Phil emphasizes how fitness impacts leadership, productivity, and home life.
  • Introduces guest Brian Holyfield of HolyFit Coaching.

01:12 – What is HolyFit Coaching?

  • Brian Holyfield explains his business:
    • Combines fitness, nutrition, and faith.
    • Targets midlife professional dads who struggle with balancing health and responsibilities.
    • Advocates health integration rather than compartmentalization.

02:03 – The Biggest Obstacle: “I Don’t Have Time”

  • 95% of clients say they struggle with time management.
  • Brian teaches habit integration:
    • Examples: Playing tag with kids instead of formal workouts.
    • Long-term benefit: Investing time in fitness now saves time later by reducing doctor visits.

03:54 – Starting HolyFit Coaching

  • Brian’s background:
    • Former educator.
    • Took a leap of faith into entrepreneurship.
    • Invested $3,000 on a credit card to hire a business mentor.
    • Learned pricing, structure, delivery systems.

06:39 – The Role of Accountability

  • Clients stay committed when they invest money and time.
  • Mentorship provides guidance and a structured plan.

09:25 – Hiring a Professional for Health

  • Brian’s client example:
    • Underwent fitness coaching for a year without results.
    • Discovered a testosterone issue through specialist referral.
    • After proper treatment, lost 70 pounds and gained muscle.

12:23 – Brian’s Book: Small Wins, Big Health

  • Available on Amazon in Kindle, audiobook (AI-narrated), and hardcover.
  • Focuses on habit-building and long-term health success.

16:58 – The Power of Fitness Coaching

  • Biggest transformation for clients:
    • Confidence boost from consistent fitness habits.
    • Clients who once avoided taking their shirts off now feel comfortable in their skin.
    • Shift from vanity-driven to purpose-driven fitness.

22:34 – How Brian Grew His Business

  • Instagram was key: 80% of clients came from social media.
  • Started with teachers as a niche but pivoted due to low disposable income.
  • Within 9 months, online coaching surpassed his teaching salary.

25:11 – Taking a Leap of Faith

  • The week after quitting his teaching job, Brian’s family learned they were expecting their fourth child.
  • Used the pressure as motivation to grow his business.

30:38 – Facilitating Iron Forums

  • Iron Forums: A faith-driven business leadership group.
  • Brian leads the Gainesville, GA chapter.
  • Helps entrepreneurs balance business, family, and faith.

33:01 – Brian’s Background: From Mississippi to Moscow

  • Grew up in Mississippi but lived 9 years in Russia as a missionary kid.
  • Studied Russian and East European History at Indiana University.
  • Taught Russian at the university level before pivoting to fitness.

36:11 – Cold Exposure & Fitness

  • Cold therapy benefits:
    • Reduces inflammation.
    • Helps with mental clarity and discipline.
  • Fun Fact: Russians use extreme sauna and ice baths as a recovery method.

39:26 – Final Thoughts

  • Encourages people to join his free Facebook community: Be Holy and Be Fit.
  • Connect with Brian via:
    • Instagram (@brianholy.fit)
    • YouTube
    • Website: holyfitcoaching.com

Joe Nation – Gainesville Signs and Graphics

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5 Ways Your Signs Shape Customer Perception (and Profits)

 As business owners, we often focus on the big picture – our products, services, and overall strategy. But have you ever stopped to consider the impact of something as seemingly simple as your signage and graphics?

We recently had the pleasure of sitting down with Joe Nation, owner of Gainesville Signs and Graphics, to discuss the crucial role these visual elements play in business success.

The Power of First Impressions

When potential customers approach your business, what’s the first thing they see? Your signage and graphics are often the initial point of contact, setting the tone for their entire experience. Joe emphasized that well-designed signs and graphics can:

  • Create a professional image
  • Convey your brand personality
  • Guide customers to your location
  • Communicate important information

Beyond Just Aesthetics

While aesthetics are important, effective signage goes far beyond just looking good. Joe shared that the right signs can:

  • Increase foot traffic: Clear, visible signage helps potential customers find your business easily.
  • Boost brand recognition: Consistent use of colors, fonts, and logos across all signage reinforces your brand identity.
  • Comply with regulations: Proper signage ensures you meet local ordinances and avoid potential fines.

A Consultation Approach

 One of the most valuable insights Joe shared was the importance of treating signage as a consultative process. Rather than simply taking orders, he and his team work closely with clients to understand their needs, budget, and local regulations.

Investing in Quality

While it might be tempting to cut corners on signage to save money, Joe cautioned against this approach. Quality signage is an investment in your business’s future. He shared a story of how many clients come to him to “fix” cheap signs they purchased online, which often look nothing like what was promised.

Remember: Your signage is a direct reflection of your business. Investing in professional, high-quality signs and graphics can pay dividends in terms of customer perception and brand image.

Collaboration Over Competition

Joe has a very refreshing perspective on competition. Rather than viewing other sign companies as threats, he sees them as potential collaborators. He shared stories of sharing materials with competitors and even referring clients to other companies when he couldn’t meet their specific needs.

This abundance mindset not only fosters a healthier business community but also ensures that clients always receive the best possible service.

The Importance of Team Building

Joe’s success isn’t just about signs – it’s about people. He emphasized the importance of building a strong team and fostering a family-like atmosphere in the workplace. His approach includes:

  • Hiring for personality fit as well as skills
  • Encouraging innovation and new ideas from team members
  • Leading by example and being willing to do any task

Looking to the Future

Joe shared his vision for the future of Gainesville Signs and Graphics. Rather than focusing on rapid expansion, his goal is to increase efficiency and create more value for his team and clients.

This patient, thoughtful approach to business growth is something we can all learn from.

Key Takeaways for Business Owners

  • Don’t underestimate the power of quality signage and graphics in shaping customer perceptions.
  • Seek expert advice to ensure your signage is not only attractive but also effective and locally compliant.
  • View your signage as an investment rather than an expense.
  • Foster collaboration within your industry rather than viewing everything as competition.
  • Build a strong team by focusing on culture fit and encouraging innovation.

In business, every detail matters. Your signage and graphics are often the first impression you make on potential customers. Make it count!

Connect with Joe and his Team:

https://www.gainesvillesignsandgraphics.com/

https://www.facebook.com/gainesvillesignsandgraphics/

 

Connect with Phil Bonelli:

https://www.facebook.com/Hopewell-Farms-GA-105614501707618/

https://www.instagram.com/hopewellfarmsga/

https://www.hopewellfarmsga.com/

 

Connect with Beau Henderson:

https://RichLifeAdvisors.com

https://www.facebook.com/RichLifeAdvisors

https://www.facebook.com/NorthGARadioX

 

This Segment Is Brought To You By Our Amazing Sponsors

Hopewell Farms GA

Roundtable Advisors

RichLife Advisors

Regions Bank

 

Highlights of the Show:

Discussion on Business Presentation (00:31 – 01:53)

  • Phil talks about the importance of signs and graphics in business presentation.
  • Joe Nation is introduced, and Phil shares his personal experience with Joe’s work.

Gainesville Signs and Graphics Background (01:53 – 03:11)

  • Joe explains the history of Gainesville Signs and Graphics, starting in 2008 during the recession.
  • Joe’s background in the sign business for 29 years is discussed.

Relocation to Gainesville (02:20 – 03:11)

  • Joe shares the story of moving from Arizona to Gainesville, Georgia, influenced by a website recommendation.

Business Growth and Services (03:11 – 04:30)

  • Discussion on the growth of Gainesville Signs and Graphics and the range of services offered, from small to large-scale projects.

Competitive Advantage (04:30 – 05:50)

  • Joe talks about the competitive landscape and how Gainesville Signs and Graphics differentiates itself by doing what they promise.

Challenges and Problem-Solving (05:50 – 07:53)

  • Joe discusses the challenges in the sign business and the importance of problem-solving and providing good advice to clients.

Team and Collaboration (09:12 – 10:47)

  • Joe emphasizes the importance of his team, including in-house artists and production staff.
  • The role of collaboration with sister companies for larger projects is highlighted.

Family Involvement (10:47 – 11:39)

  • Joe talks about working with his son, Logan, and the dynamics of having family members in the business.

Building a Great Team (11:39 – 13:26)

  • Joe shares tips on building a great team, including the importance of personality fit and trial days for new hires.

Community and Networking (13:26 – 14:40)

  • Joe discusses the value of community involvement and networking, particularly through the Chamber of Commerce.

Customer Service and Consulting (14:40 – 16:03)

  • The importance of customer service and providing consulting advice to clients is emphasized.

Marketing and Business Development (16:03 – 18:18)

  • Phil and Joe discuss the importance of marketing and business development, including the role of signage in attracting customers.

Leadership and Team Building (18:18 – 20:06)

  • Joe talks about leadership and the importance of building a cohesive team.

Personal Insights and Work-Life Balance (20:06 – 22:00)

  • Joe shares personal insights on work-life balance and the importance of taking care of oneself.

Conclusion (22:00 – 40:50)

  • The conversation wraps up with final thoughts on business, community, and personal growth.

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