Business RadioX ®

Alyson Everett and Emily Sisco | Public Art Gainesville GA

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Paint the Town: Engaging Businesses and Citizens Through Public Art

Want to be a part of something that makes our fabulous Hall County community even greater? Join the mission to promote public art and make your mark on Gainesville. Find out how to get involved at Public Art Gainesville GA and become a part of something that is everywhere and for everyone!

This week’s special guests are Alyson Everett and Emily Sisco of Public Art. They are dedicated to promoting public art initiatives. Their combined efforts have successfully integrated art into the local community, engaging businesses and enriching the city’s cultural landscape.

Drawing from Alyson’s artistic expertise and Emily’s business acumen, they have been instrumental in inspiring businesses to participate in the public art movement, effectively contributing to our amazing city’s vibrant atmosphere.

Their unwavering commitment has played a pivotal role in making art accessible to all, effectively portraying Gainesville’s unique story and essence through public art.

 

Connect with Alyson and Emily:

https://www.publicartgainesvillega.com/

http://facebook.com/Vision2030publicart

http://instagram.com/publicartgainesvillega

 

Connect with Phil Bonelli:

https://www.facebook.com/Hopewell-Farms-GA-105614501707618/

https://www.instagram.com/hopewellfarmsga/

https://www.hopewellfarmsga.com/

Connect with Beau Henderson:

https://RichLifeAdvisors.com

https://www.facebook.com/RichLifeAdvisors

https://www.facebook.com/NorthGARadioX

This Segment Is Brought To You By Our Amazing Sponsors

Hopewell Farms GA

Roundtable Advisors

RichLife Advisors

Regions Bank

Highlights Of The Show

00:00:49 – Importance of Public Art in Community
Alyson Everett and Emily Sisco discuss the mission of public art to integrate art into everyday life in the community, creating surprises and meaningful connections.

00:02:35 – Business Engagement in Public Art
Alyson and Emily highlight how public art can connect businesses with their community through unexpected and meaningful displays, showcasing the personality behind the brands.

00:05:20 – Accessibility and Impact of Public Art
The conversation explores how public art engages and impacts the community, making art accessible to everyone and telling the story of the place through creativity and vibrancy.

00:09:24 – Vision 2030 and Public Art Committee
The discussion delves into the origins of the Public Art Committee under Vision 2030, emphasizing the chamber’s role and the committee’s dedication to promoting public art in Gainesville.

00:14:53 – Introduction to Public Art Committee
Alyson and Emily discuss the process of selling the Highlands to Islands project to various stakeholders in Hall County, emphasizing the benefits of public art and the ongoing connections being made.

00:15:29 – Finding Community Through Public Art
Alyson shares her personal experience of joining the public art committee and how it transformed her life in Gainesville by providing a creative outlet, opportunities to meet new people, and make meaningful connections within the community.

00:16:16 – Inclusivity in Public Art
Emily emphasizes the inclusivity of the public art committee, highlighting that anyone, regardless of their artistic background, can contribute and be a part of the public art initiatives. She encourages new community members to get involved and pursue their passions.

00:17:20 – Giving and Getting Involved
The conversation shifts to the concept of giving back to the community through public art, with Alyson and Emily emphasizing the reciprocal nature of involvement and the transformative impact it can have on individuals. They also discuss the significance of showcasing young artists’ work in the community.

00:20:57 – Free Range Art Project
Emily explains the free range art project, which involves showcasing artwork by local students in outdoor public spaces, and the positive impact it has on inspiring and promoting young artists. They also discuss the partnership with the Quinlan Art Center and the potential for businesses to display the artwork.

00:29:21 – The Tangibility of Art
Alyson and Emily discuss the tangible nature of art and the technical skills required to protect public art from graffiti artists.

00:30:49 – Painting the Midland Water Tower
Alyson explains the logistics and process of painting the Midland water tower, including the use of a special non-leaching paint and the involvement of water resources.

00:32:09 – The Dragon Project
The discussion moves on to the dragon project, which aims to connect the Gainesville Square with the dragon boat races on Lake Lanier. The dragon will have interactive features and will be installed in early September.

00:33:43 – Involving the Community
Alyson and Emily encourage community involvement in the dragon project by offering the opportunity for individuals to have their names inscribed on a donor wall as part of the new dragon pavilion.

00:39:07 – Conclusion and Call to Action
The episode concludes with a call to action for listeners to get involved in the public art mission and to visit the public art Gainesville website to show interest.

Jonathan Wyrick – Wyrick Accounting Services

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Clean Books Pave the Way for Smarter Business Decisions

Are your books a hot mess? Yes? No? Maybe? Regardless, you don’t want to miss this North Georgia Business Radio Show to get some expert insight into how to get clean, actionable financial data for your business.

Are you running your business by gut instinct alone? It’s time to take control of your finances and make informed decisions. Businesses often struggle to keep their financial records in order, leading to missed opportunities, poor decision-making, and unnecessary stress.

In this episode, host Phil Bonelli and Jonathan Wyrick, a virtual accounting expert, explore the critical role of clean, accurate books in driving business success.

During the show, Phil and Jonathan discussed:

✅ The number of small businesses (less than half) that have clean, accurate books and how this can significantly hinder growth and decision-making.

✅ How virtual bookkeeping allows businesses to access top-tier financial expertise regardless of location, potentially saving time and improving efficiency.

✅ Why clean, accurate, and timely financial data is crucial for making informed business decisions and avoiding costly mistakes.

✅ Key Performance Indicators (KPIs) are vital metrics that can help businesses track performance, identify trends, and increase profitability. Do you know what yours are?

✅ How automating financial processes and implementing efficient systems can lead to faster, more accurate reporting and better financial management.

✅ Bonus: The Cash Conversion Cycle (this is HUGE) Discover why understanding your cash flow is critical, even when your profits look good on paper.

Connect with Jonathan @ Wyrick Accounting Services:

https://wyricks.net/

https://www.facebook.com/wyrickaccountingservices/

https://www.linkedin.com/company/wyrick-accounting-services-llc/about/

Connect with Phil Bonelli:

https://www.facebook.com/Hopewell-Farms-GA-105614501707618/

https://www.instagram.com/hopewellfarmsga/

https://www.hopewellfarmsga.com/

Connect with Beau Henderson:

https://RichLifeAdvisors.com

https://www.facebook.com/RichLifeAdvisors

https://www.facebook.com/NorthGARadioX

This Segment Is Brought To You By Our Amazing Sponsors

Hopewell Farms GA

Roundtable Advisors

RichLife Advisors

Regions Bank

Highlights Of The Show

00:02:33 – Importance of Virtual Bookkeeping
Jonathan Wyrick explains virtual bookkeeping as a way to assist businesses from anywhere in cleaning up messy and unreconciled books. He highlights the significance of having accurate financial reports for making timely management decisions.

00:08:03 – KPIs and Granularity in Financial Tracking
Jonathan discusses the importance of tracking key performance indicators (KPIs) to analyze business metrics and trends. He emphasizes the need for granularity in financial statements to make informed decisions about product lines and overall profitability.

00:10:58 – Importance of Timely and Accurate Data
Phil and Jonathan emphasize the significance of timely, accurate data for making informed business decisions. They discuss the need for businesses to track key metrics and forecast cash flow to ensure financial stability and profitability.

00:12:41 – Case Study: Fine-tuning KPIs in Construction Company
Jonathan shares a case study of how tracking specific KPIs helped a construction company accurately budget and bid for projects, leading to significant improvements in project profitability. He highlights the importance of deep analysis in determining KPIs for fine-tuning business operations.

00:14:34 – The Power of Developing Processes
Jonathan shares how a paving company went from near bankruptcy to thriving by developing a process for tracking their bidding and pricing. He emphasizes the importance of knowing your numbers for effective estimation and growth.

00:16:13 – The Transition to Professional Accounting
Jonathan discusses the transition for business owners from minimal accounting needs to a more complex stage where proper accounting is crucial for success. He highlights the need to up your game as the stakes get higher and the business grows.

00:18:27 – The Efficiency of Virtual Operations
The conversation shifts to the efficiency of virtual bookkeeping, with Jonathan explaining how working remotely allows for quicker turnaround and access to digital tools for scanning physical documents. He also emphasizes the talent pool and cost-saving benefits of virtual operations.

00:19:29 – Importance of Outsourcing Bookkeeping
Phil and Jonathan stress the importance of outsourcing bookkeeping and accounting tasks to a professional like Jonathan. They discuss how virtual operations allow for flexible and efficient use of accounting talent, benefiting small businesses in particular.

00:28:07 – Importance of Software Familiarity
Jonathan discusses the importance of being familiar with various specialized software to make informed business decisions and stay well-rounded.

00:29:01 – Importance of Systems and Processes
Jonathan emphasizes the significance of efficient systems and processes in accounting, highlighting the impact of integration, automation, and accurate information for making wise decisions.

00:32:21 – Automation in Accounting
The discussion focuses on the automation of bank transactions in financial software to streamline the reconciliation process, ensuring accurate representation of balance sheets and profit and loss statements.

00:34:11 – The Role of Numbers in Business
The conversation highlights the importance of understanding and utilizing financial numbers to drive business success, emphasizing the need to merge passion with a strategic focus on financial data.

00:36:13 – Cash vs. Accrual Accounting
Phil and Jonathan delve into the significance of understanding the cash cycle, receivables, and cash conversion cycle in business, emphasizing the impact of cash flow and the tax bill on business operations.

Alan Walhausen: Randy and Friends – Bloom GA

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Bloom: Nurturing Growth, Celebrating Abilities

Imagine a world where every individual, regardless of their abilities, is nurtured to blossom into their fullest potential. In this heartwarming journey, we delve into the inspiring story of Bloom, an organization dedicated to empowering adults with special needs to live out God’s purpose for their lives.

Through a tapestry of personal anecdotes and insightful perspectives, we uncover the transformative impact of Midland Crew, a day program that fosters growth, independence, and purpose. Witness how these remarkable individuals thrive as they engage in meaningful activities, from mastering creative pursuits like crafting custom apparel to acquiring invaluable life skills such as organization and packaging.

But the journey doesn’t stop there. Prepare to be delighted as we explore the entrepreneurial spirit behind Midland Ice Cream Social, a delightful venture that serves up delectable treats from Jenny’s Ice Cream while providing a platform for personal and professional development. Imagine the joy of seeing these adults take on roles as cashiers, greeters, and ambassadors, radiating confidence and pride as they interact with customers and showcase their abilities.

Cultivating Partnerships, Blossoming Opportunities

Our special guest, Alan Walhausen, serves as the Chairman of the Board for Bloom (formerly known as Randy & Friends), an organization committed to providing support and creating inclusive opportunities for adults with special needs in Hall County.

His strategic leadership has significantly contributed to the development of vocational opportunities for disabled adults in our community.

Alan has been instrumental in the growth and development of Randy and Friends, helping individuals find their purpose and thrive beyond their high school years.

Alan’s focus on the impact of community organizations on local businesses and his efforts in promoting small businesses through community partnerships have been instrumental in fostering a more inclusive and supportive environment for adults with special needs.

 

Connect with Alan @ Bloom and Residential Dump Trailers:

https://bloomga.org/
https://www.facebook.com/RandyandFriendsEnterprises/
https://www.instagram.com/randyandfriends_/
https://www.facebook.com/RandyandFriendsEnterprises/

https://midlandicecreamsocial.bloomga.org/
https://www.instagram.com/midlandicecreamsocial/
https://www.facebook.com/profile.php?id=100090486261812
https://higherlevelrdt.com/
https://www.facebook.com/ResidentialDumpTrailersllc/

Connect with Phil Bonelli:

https://www.facebook.com/Hopewell-Farms-GA-105614501707618/

https://www.instagram.com/hopewellfarmsga/

https://www.hopewellfarmsga.com/

Connect with Beau Henderson:

https://RichLifeAdvisors.com

https://www.facebook.com/RichLifeAdvisors

https://www.facebook.com/NorthGARadioX

This Segment Is Brought To You By Our Amazing Sponsors

Hopewell Farms GA

Roundtable Advisors

RichLife Advisors

Regions Bank

Highlights Of The Show

00:00:07 – Introduction to Randy and Friends
Phil introduces the show and his guest, Alan Walhausen, who is the chairman of the board for Randy and Friends. They discuss the purpose of Randy and Friends and how it helps adults with special needs live out their God-given purpose.

00:01:20 – The Story of Randy and Friends
Alan shares the story of Randy, the inspiration behind Randy and Friends. Randy’s perseverance and the vision of Marty Owens and Randy Washington led to the creation of an organization that provides opportunities and purpose for adults with special needs after they graduate from high school.

00:05:09 – Challenges Faced by Parents
Alan discusses the challenges faced by parents of adults with special needs as they age. Many parents are unable to provide engagement and activities for their adult children, leading them to feel isolated and lacking in purpose.

00:11:05 – Importance of Employment Opportunities
The conversation centers around the importance of employment opportunities for adults with special needs. Alan talks about the impact of working at the ice cream trailer, Midland Ice Cream Social, on the adults, providing them with a sense of purpose and social interaction.

00:13:44 – Impact of Engaging with Customers
Alan highlights the positive impact of engaging with customers at events and selling ice cream for the adults at Randy and Friends. These interactions help them grow, become less shy, and feel a sense of accomplishment and belonging in the community.

00:14:22 – Training and Development Opportunities
Alan discusses the growth opportunities for adults with special needs at Midland crew, from greeting to cashier roles, and the importance of simple math skills.

00:15:11 – Support for Parents
Alan highlights the support for parents through the adult IEP program, allowing them to have a break while their adult children participate in activities at Midland crew.

00:16:19 – Booking Midland Social
The process of booking Midland Social for events is explained, with a focus on making opportunities and expanding outreach.

00:17:42 – Ice Cream and Business Expansion
The discussion shifts to the storage of ice cream at Central Baptist and the transition to using Jenny’s ice cream, leading to new opportunities for the organization.

00:27:48 – Embracing New Opportunities
Alan discusses the importance of taking action and learning through experience. He emphasizes the value of starting, reflecting, and continuously learning to grow and succeed in any endeavor.

00:29:20 – Building Community Partnerships
Alan shares how his organization, Bloom, partners with businesses to provide job opportunities for adults with special needs. He highlights the benefits for both the organization and the business partners in working together.

00:31:32 – Midland Crew and Community Engagement
The discussion delves into the impact of the Midland Crew program on adults with special needs, their engagement in the community, and the positive feedback from business partners who have worked with them.

00:33:40 – Employment Opportunities
Alan emphasizes the enthusiasm and dedication of adults with special needs to work and contribute in various business settings. He shares examples of successful partnerships and how businesses can benefit from hiring these individuals.

00:38:36 – Embracing Passion and Finding Fulfillment
The conversation underscores the importance of pursuing work that one is passionate about and finding fulfillment in making a positive impact. Alan’s personal passion for supporting individuals with special needs is evident throughout the discussion.

Meat Head Charcoal | David Griffin and Arissa Balch

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From Backyard Hobby to Retail Sensation: Meat Head Charcoal’s Sizzling Success

Imagine the mouthwatering aroma of smoky perfection wafting through your backyard as you fire up the grill. That tantalizing scent is the hallmark of Meat Head Charcoal, a company that’s redefining the art of grilling and smoking with their exceptional products and unwavering commitment to quality.

Born from a backyard hobby, Meat Head Charcoal has blossomed into a rapidly growing enterprise, now available in over 250 stores across the nation. At the heart of its success lies a meticulous carbonization process that transforms dense hardwoods into long-lasting, clean-burning charcoal that imparts an unparalleled smoky essence to grilled delicacies.

But Meat Head isn’t just about charcoal. They’ve diversified their offerings to include a range of all-natural rubs, sauces, and even dog treats, each crafted with the same dedication to quality and flavor that has become their signature. From the beloved “Pam Jam” sauce, named after the founder’s mother, to the hickory wood chunks that infuse your meats with a rich, smoky depth, every product is designed to elevate your backyard grilling experience.

As Meat Head Charcoal continues to expand its reach, it faces the challenge of maintaining its exceptional standards while navigating the logistics of distribution. But with a customer-centric approach that includes personalized notes and weekly check-ins, it’s built a loyal following of grilling enthusiasts who appreciate the level of service and passion that goes into every bag.

David Griffin, the owner of Meat Head Charcoal, brings a wealth of experience in entrepreneurship and product development to the table. His journey from starting a small backyard venture to rapidly expanding into over 250 stores is a testament to his expertise in specialty market growth strategies.

Right by his side is Arissa Balch, director of sales, who has played a pivotal role in driving the company’s success and establishing its brand in the retail market.

Their insights on building a unique business, crafting an all-natural product, and effectively managing growth will provide invaluable knowledge for entrepreneurs and business owners seeking to scale their own ventures.

 

Connect with David and Arissa @ Meat Head Charcoal:

Website — Meat Head Charcoal

Facebook – https://www.facebook.com/meatheadcharcoal

Instagram – https://www.instagram.com/meatheadcharcoal/

Connect with Phil Bonelli:

https://www.facebook.com/Hopewell-Farms-GA-105614501707618/

https://www.instagram.com/hopewellfarmsga/

https://www.hopewellfarmsga.com/

Connect with Beau Henderson:

https://RichLifeAdvisors.com

https://www.facebook.com/RichLifeAdvisors

https://www.facebook.com/NorthGARadioX

This Segment Is Brought To You By Our Amazing Sponsors

Hopewell Farms GA

Roundtable Advisors

RichLife Advisors

Regions Bank

Highlights Of The Show

00:03:11 – The Origin of Meathead Charcoal
David Griffin shares how Meathead Charcoal started as a hobby business with a friend, initially making charcoal in his backyard. They eventually expanded and moved operations to Hawkinsville, Georgia.

00:10:05 – Rapid Growth of Meathead Charcoal
The guests discuss how Meathead Charcoal quickly grew from selling to family and friends to being in 252 stores. Anissa attributes their success to the quality product and passionate sales approach.

00:11:12 – Key Lessons in Sales Success
Anissa emphasizes the importance of believing in the product and exuding passion when selling. David’s decision to choose talent and character over industry knowledge is also highlighted.

00:13:32 – Maintaining Passion for Business
Phil Bonelli and the guests stress the significance of maintaining passion in business, as it is essential for success. They encourage reactivating passion or considering other options if it’s lost.

00:14:42 – Key to Growth and Success
Many successful companies on the show attribute their growth to filling a need they initially didn’t know how to fulfill.

00:15:07 – Challenges of Growth
With 250 stores, Meathead Charcoal faces challenges in distribution, marketing, and team expansion.

00:16:19 – Organic Growth
The company initially grew through word of mouth and has now focused on sales, dealing with new challenges due to the difference in products.

00:17:54 – Customer Service and Team
The company emphasizes customer service, with Anissa calling every store weekly. The team includes Anissa, Litzy, Abby, and Jonathan, who handle marketing, creative, and logistics.

00:25:53 – Future Plans
Meathead Charcoal plans to continue growing, expand to new states, and solve distribution challenges while maintaining customer service and product quality.

00:29:36 – Sticking Local for Business
David and Anissa discuss their decision to focus on local business and the benefits it brings, setting the stage for the rest of the conversation.

00:30:36 – Impact of Business Decisions
Phil delves into the impact of business decisions and the importance of both management and market factors in achieving success.

00:32:39 – Managing Multiple Businesses
David shares insights into managing three different businesses, emphasizing the importance of having a great team and the unique challenges and opportunities it presents.

00:35:29 – Treating Employees Right
Phil and David discuss the keys to gaining and keeping the trust and loyalty of employees, emphasizing the importance of respect, trust, and giving people room to succeed.

00:38:59 – Building a Fantastic Team
Anissa highlights the fantastic team they have and David’s belief in their potential, emphasizing the importance of believing in and empowering team members.

Bill Wilson – WDUN – Master Copywriter + Audio Engineer (Part 4 – “The Art of Sales” with Phil Bonelli)

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Always be selling. If somebody doesn’t need your services right now, when they hear your voice long enough, it gets stored between their ears. – Bill Wilson

What do Copy, Consistency, and Communication have to do with sales? Well… EVERYTHING!

Remaining top of mind with your audience is vital in sustaining brand awareness and customer loyalty. Consistent advertising across different channels ensures that potential customers constantly see and remember your brand. Staying top of mind builds trust and credibility with your audience, leading to increased sales and business growth.

Bill Wilson, North Georgia Business RadioX’s premier audio engineer + Master Copywriter, brings over two decades of radio experience and expertise in writing compelling sales copy. With a career that began in 1993, he has honed his skills in producing, mixing, and creating impactful advertising strategies.

Bill’s ability to effectively communicate value through copywriting and his extensive knowledge of the radio medium make him an invaluable resource for small business owners looking to enhance their advertising effectiveness and sales strategies.

Maximize Your Reach

Expanding your reach is crucial in advertising, as it allows you to connect with a broader audience and potential customers. Utilizing various mediums such as radio, social media, and cold calls can help maximize your reach and increase brand awareness. By reaching more people, you have a higher chance of converting leads into sales.

Stay Top of Mind

Remaining top of mind with your audience is vital in sustaining brand awareness and customer loyalty. Consistent advertising across various channels ensures that your brand is constantly visible and remembered by potential customers. Staying top of mind builds trust and credibility with your audience, leading to increased sales and business growth.

Captivate Your Audience

Captivating your audience is essential in effective advertising, as it keeps them engaged and interested in your message. Writing compelling sales copy and utilizing professional copywriters can help you capture their attention and convey the value of your product or service effectively. By captivating your audience, you increase the chances of conversion and customer retention.

 

Connect with Bill:

Website — DJTrivia.com

Facebook – https://facebook.com/DJTrivia

Connect with Phil Bonelli:

https://www.facebook.com/Hopewell-Farms-GA-105614501707618/

https://www.instagram.com/hopewellfarmsga/

https://www.hopewellfarmsga.com/

Connect with Beau Henderson:

https://RichLifeAdvisors.com

https://www.facebook.com/RichLifeAdvisors

https://www.facebook.com/NorthGARadioX

This Segment Is Brought To You By Our Amazing Sponsors

Hopewell Farms GA

Roundtable Advisors

RichLife Advisors

Regions Bank

Highlights Of The Show

00:00:41 – Bill Wilson’s Background in Radio
Bill Wilson shares his journey in radio, starting as a board operator and transitioning to producing shows and writing sales copy, winning an Addy award in the process.

00:05:30 – Importance of Effective Copywriting
Bill emphasizes the importance of professional copywriting, highlighting the need to avoid cliches and focus on communicating value to the audience in a unique way.

00:09:42 – The Essence of Selling
The conversation delves into the essence of selling, emphasizing the importance of focusing on the customers’ needs and problems, rather than self-promotion.

00:11:44 – The Impact of Radio Advertising
Bill discusses the effectiveness of radio advertising, highlighting the inability to skip commercials and the positive impact on sales and customer retention.

00:13:48 – Cohesive Team and Business Radio
The discussion highlights the importance of a cohesive team and the upcoming segments of North Georgia Business Radio.

00:14:04 – Importance of Planning
Planning is emphasized as essential for effective communication and success in sales, with the need to address customer needs being a top priority.

00:15:40 – Strategic Communication and Customer Needs
The importance of addressing customer needs through strategic communication is discussed, emphasizing the value of understanding and meeting the needs of customers.

00:17:29 – Utilizing Strengths for Sales
The conversation explores how individuals can utilize their strengths in sales, highlighting the value of understanding one’s strengths and utilizing them effectively in a sales context.

00:27:11 – Origin of Baseball
Bill and Phil discuss the origin of baseball, debunking the myth of Edna Doubleday’s involvement and the influence of cricket.

00:27:40 – Research and Knowledge
Bill emphasizes the importance of leaning into strengths and conducting thorough research, while Phil highlights the need to provide expertise and add value to clients.

00:28:23 – Information and Misinformation
Both Bill and Phil stress the prevalence of misinformation, with Bill noting that 70% of submitted questions are wrong, often citing unreliable sources like Google and Wikipedia.

00:30:04 – Roundtable Advisors
Phil discusses the services provided by Roundtable Advisors, offering experienced CFOs and COOs on a fractional basis to drive businesses, emphasizing the need to solve problems beyond their product offerings.

00:36:07 – Consistency in Sales and Advertising
Bill and Phil highlight the importance of consistency in sales and advertising, discussing the impact of radio advertising and the need to stay top-of-mind for potential clients through various mediums.

Tommy Howard – The Norton Agency (Part 3 – “The Art of Sales” with Phil Bonelli)

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Not all real estate agents are created equal, and the differences can have a massive impact on your home-buying or selling experience.

We’re super excited to share this third segment of our exclusive four-part “The Art of Sales” Series with you!

Tommy Howard, President & CEO of Brokerage Services @ The Norton Agency, returns to North GA Business Radio to chat with us about all things Real Estate — buying, selling, what it takes to be a successful Real Estate professional, local Hall County market conditions and so much more!

Tommy has an extensive 28-year background in the real estate industry. As the CEO for the last four years, Tommy’s journey within The Norton Agency underscores his absolute dedication to serving our community at the highest level possible.

His sales mastery in a demanding and challenging industry comes from implementing a consultative approach to real estate sales. He offers valuable insights into the distinctions between a real estate broker and agent, emphasizes the significance of ongoing education, and addresses the prevailing real estate market trends and affordable housing challenges in Hall County.

Tommy’s comprehensive understanding of the real estate landscape has established him as a leading expert in the industry. He provides indispensable guidance and knowledge for real estate professionals and agents navigating the industry’s intricacies.

Connect with Tommy:

Website — Meet Tommy Howard/

Facebook – https://www.facebook.com/thenortonagency

Connect with Phil Bonelli:

https://www.facebook.com/Hopewell-Farms-GA-105614501707618/

https://www.instagram.com/hopewellfarmsga/

https://www.hopewellfarmsga.com/

Connect with Beau Henderson:

https://RichLifeAdvisors.com

https://www.facebook.com/RichLifeAdvisors

https://www.facebook.com/NorthGARadioX

This Segment Is Brought To You By Our Amazing Sponsors

Hopewell Farms GA

Roundtable Advisors

RichLife Advisors

Regions Bank

Highlights Of The Show

00:00:31 – Importance of Real Estate Investment
The host and guest discuss the value of real estate investment and the role of a real estate salesperson as an advisor rather than just a seller. They emphasize the consultative nature of real estate sales.

00:02:44 – Differences Between Real Estate Agent, Realtor, and Broker
Tommy explains the distinctions between a real estate agent, realtor, and broker, shedding light on the qualifications and responsibilities of each role in the real estate industry.

00:07:43 – Professionalism and Code of Ethics in Real Estate
The conversation delves into the professional standards upheld by realtors, emphasizing the adherence to a code of ethics and the importance of market knowledge and expertise in providing valuable advice to clients.

00:13:45 – Market Trends and Changes
Tommy discusses the current market trends, highlighting the increase in home prices and addressing the impact of national news on local real estate markets. He emphasizes the dynamic nature of the real estate market and the need to understand local factors influencing it.

00:14:19 – Current Real Estate Market Trends
Tommy Howard discusses the current real estate market, highlighting growth, rising prices, and affordability compared to other states. Despite fewer houses selling, the high-end market keeps the industry strong.

00:15:10 – Affordable Housing Challenges
Howard delves into the challenges of affordable housing, revealing a limited number of properties under $250,000 and a scarcity of supply. He highlights the increasing prices and the high-end market’s impact on the industry’s strength.

00:16:49 – Apartment Market Overview
The apartment market is discussed, revealing a 98% occupancy rate and escalating rents. Single-family housing rentals are highly desirable, with less than 1% occupancy, addressing the issue of down payments for homebuyers.

00:19:30 – Importance of Real Estate Agents
Howard emphasizes the importance of real estate agents in the buying and selling process, highlighting the legal complexities, emotional rollercoaster, and the value of having a professional guide clients through the transaction.

00:20:43 – Creating Client Relationships
The process of formalizing a relationship with a real estate agent is explained, emphasizing the need for a written agreement to establish client or customer status. The importance of disclosure and legal documentation in the real estate process is emphasized.

00:28:13 – Importance of a Realtor
Tommy emphasizes the value of a realtor in buying and selling homes, highlighting the need for a professional’s expertise and experience.

00:29:34 – Education and Pitfalls
Tommy discusses the importance of educating oneself about the industry, understanding the pitfalls clients may face, and providing valuable insights to help them navigate the process effectively.

00:30:47 – Continuous Education
The conversation delves into the significance of ongoing education in real estate, including mandatory state requirements for continuing education and the continuous effort to stay updated on market changes and new policies.

00:36:02 – Leading a Team
The focus shifts to leadership, emphasizing the importance of listening, providing valuable guidance, and building a supportive team to achieve success in real estate sales.

00:40:17 – Building Culture and Teams
The CEO’s role in building culture, getting the right people, and driving numbers is highlighted, emphasizing the significance of surrounding oneself with good people to achieve business success

John Winters – Meridian IT (Part 2 – “The Art of Sales” with Phil Bonelli)

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To Sell Or Not To Sell – Part 2 of “The Art of Sales” – an Exclusive North GA Business Radio Series hosted by Phil Bonelli

Sales is not overly complicated, but it isn’t easy. It takes passion. – John Winters

Our special guest is John Winters, a seasoned sales professional with a very diverse background.

His career started in radio and television and has transitioned into the technology industry, where he currently works with Meridian IT, a global managed service provider.

Redefining Sales Success: Relationships, Representation, and Responsibility

Sales is an art that requires finesse, passion, and a genuine desire to solve problems.

During this engaging conversation, Phil and John offer a refreshing perspective on sales, one that transcends mere transactions and embraces the essence of human connection.

John’s candid anecdotes and real-world examples illustrate the power of tapping into your genuine enthusiasm for what you sell.

He shares how this authentic passion can elevate your sales approach while fostering meaningful connections with clients and driving sustainable growth.

John has mastered navigating the challenges of remote sales post-COVID and implementing effective sales strategies to drive business growth.

John’s insights and practical approach make him a valuable resource for sales professionals looking to strengthen their customer relationships and successfully adapt to the ever-evolving sales landscape.

 

Connect With John and Meridian IT:

https://www.linkedin.com/in/jwinters123/

https://www.themeridian.com/

Connect with Phil Bonelli:

https://www.facebook.com/Hopewell-Farms-GA-105614501707618/

https://www.instagram.com/hopewellfarmsga/

https://www.hopewellfarmsga.com/

Connect with Beau Henderson:

https://RichLifeAdvisors.com

https://www.facebook.com/RichLifeAdvisors

https://www.facebook.com/NorthGARadioX

This Segment Is Brought To You By Our Amazing Sponsors

Hopewell Farms GA

Roundtable Advisors

RichLife Advisors

Highlights Of The Show

00:00:39 – Sales Series Introduction
This is the second segment in a four-part series on sales. John and Phil discuss the importance of being passionate about what you sell.

00:01:29 – Sales and IT Services
The guest, John Winters, talks about his role at Meridian IT, a global managed service provider, and explains the company’s services related to IT infrastructure and cloud hosting.

00:07:32 – Finding Passion in Sales
John shares his journey into sales, starting with selling Christmas wrapping paper at the age of ten and later transitioning into technology sales, emphasizing the importance of passion and motivation in sales.

00:13:36 – The Heart of Service in Sales
The guest discusses the significance of having a heart of service in sales, emphasizing the responsibility of serving customers and building meaningful relationships. He highlights the people-centric nature of the sales business.

00:14:00 – The Dual Role of a Salesperson
John discusses the two key responsibilities of a salesperson: representing the business’s interest in front of the customer and the customer’s interest in front of the business. He emphasizes the importance of not just making the sale, but ensuring that the promised outcome is delivered.

00:17:14 – Customer Experience and Communication
The conversation shifts to the importance of customer experience and effective communication in sales. John highlights the need to understand and relate to the customer’s business and position, as well as the significance of showing genuine care and interest in the customer’s needs and problems.

00:19:29 – Importance of Service and Communication
Phil and John stress the importance of adopting a mindset centered on serving the customer and communicating in a way that focuses entirely on the customer’s needs and problems. They emphasize the value of approaching sales with a heart of service and empathy.

00:23:46 – Balancing Customer and Business Interests
John delves into the challenge of representing both the customer and the business, highlighting the need to ensure that the customer’s expectations are met while also addressing any discrepancies that may arise in the contracted elements. He emphasizes the importance of finding win-win solutions and approaching challenges with love and appreciation.

00:27:32 – The People Business
Phil and John underscore the significance of recognizing the collaborative nature of sales and the need for gratitude and appreciation towards the individuals who support the sales process behind the scenes. They emphasize the value of building relationships

00:29:06 – The Importance of Process and Collaboration
John emphasizes the importance of sticking to the process and ensuring client satisfaction. No one wins alone in business, emphasizing the need for collaboration.

00:31:09 – Gratitude in Sales
Phil shares the importance of gratitude in sales, citing personal experiences from a family trip. Both hosts discuss the value of being grateful while striving for more.

00:34:23 – Creating Opportunities and Exceeding Expectations
John shares a story about his great grandfather’s journey to the US, highlighting the willingness to take risks for opportunity. The hosts discuss the importance of creating opportunities and exceeding customer expectations.

00:36:51 – Building Lifelong Partnerships
Phil emphasizes the value of making lifelong partnerships with clients. John adds that following customers as their careers advance leads to exponential growth. They stress the importance of taking care of clients.

00:38:51 – Effective Communication in Remote Sales
The hosts discuss the challenges of remote communication and emphasize the importance of turning on the camera during conference calls for effective non-verbal communication.

Keith Guernsey | Sales Leadership + Relay for Life Updates

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In business, until you have enough sales, you have no other problems. — Jason Bonds

North GA Business Owners! If you want to step up your selling game, this North Georgia Business Radio segment is for you!

Our special guest is Keith Guernsey. Keith is a multi-talented individual, known to many of our listeners for his inspiring books and his incredible journey as a three-time cancer survivor.

What you may not know is that Keith has a background as a top sales leader. Keith brings a wealth of knowledge to the table and is committed to sharing effective sales management strategies with us.

His experiences are sure to provide insightful and actionable advice for small business owners seeking to enhance their sales team performance and help drive their success.

Keith’s diverse expertise and commitment to making a difference make him the perfect guest to help kick off this multi-part series on sales!

Some highlights from the show…

  • Mastering Sales Management Strategies: Sales secrets from a 40-year sales veteran to help boost your small business sales team’s performance and driving revenue growth.
  • Elevate Your Fundraising Game: Discover innovative and effective ideas for maximizing your event’s impact and reaching new fundraising heights. Recently Keith helped Relay for Life raise over $100,000 for the American Cancer Society!!!
  • Networking Secrets for B2B Sales Success: Keith is sharing some powerful tips to supercharge your B2B networking efforts and forge valuable connections that help drive sales.
  • Navigating the Impact of COVID-19 on Sales: Learn how to take advantage of, adapt and thrive in the new sales landscape. Mastering the art of turning challenges into opportunities for success.
  • Effective Celebration of Sales Team Success: Find out how to motivate and celebrate your sales team’s achievements in ways that foster a culture of success and drive continued performance.

Connect with Keith…

email – thegurns2005@yahoo.com
phone/text – 978 – 973 – 5691

Check out Keith’s books on Amazon

 

Connect with Phil Bonelli:

Roundtable Advisors

https://www.facebook.com/Hopewell-Farms-GA-105614501707618/

https://www.instagram.com/hopewellfarmsga/

https://www.hopewellfarmsga.com/

Connect with Beau Henderson:

https://RichLifeAdvisors.com

https://www.facebook.com/RichLifeAdvisors

https://www.facebook.com/NorthGARadioX

 

Key Moments from the Show

00:00:32 – Relay for Life and American Cancer Society update
Keith Guernsey discusses the success of the recent Relay for Life event and shares contact information for those interested in participating in future American Cancer Society events.

00:03:06 – The Gurns and Cancer Survival
Phil and Keith discuss cancer survival and resources available for those battling cancer, emphasizing the importance of not letting financial constraints hinder treatment.

00:07:39 – The Importance of Showing Up and Sales Strategies
Keith emphasizes the importance of consistency and showing up in sales roles, highlighting the significance of solving problems and meeting needs through sales strategies.

00:12:36 – Networking and Expertise in Sales
The conversation explores the importance of networking, being recognized as an expert in your field, and the challenges of cold calling in sales, especially in the context of remote work and automated call systems.

00:14:09 – Overcoming Technological Hindrances in Sales
Keith discusses the technological hindrances and the challenges of reaching the gatekeeper, especially with the prevalence of voicemail as a barrier to direct communication.

00:14:56 – Direct Outreach vs. Networking
The discussion explores the different ways to reach out to prospects, including face-to-face visits, calls, electronic communication, and networking. The importance of finding a balance between direct outreach and networking is emphasized.

00:16:15 – The Power of Persistence in Sales
Keith shares personal experiences of reaching out to CEOs directly and the impact of persistence in getting a response. The importance of persistence and consistency in sales efforts is highlighted.

00:20:42 – Transitioning from Sales to Sales Management
Keith discusses the transition from sales to managing salespeople, emphasizing the importance of leading by example, providing support, and creating opportunities for sales team success.

00:25:34 – Key Attributes of a Successful Salesperson
The conversation explores the essential attributes of a successful salesperson, including discipline, consistency, self-awareness, and the ability to learn from both successes and failures. The importance of celebrating successes and learning from setbacks is highlighted.

00:29:24 – Celebrating Successes in Sales
Keith Guernsey emphasizes the importance of celebrating successes in sales, regardless of wins or losses. He also shares the advice of his mentor, Bob Spencer, about how to handle sales setbacks and keep the team motivated.

00:30:30 – Handling Sales Setbacks
Guernsey discusses the importance of evaluating the reasons behind lost sales and providing constructive feedback to salespeople. He also highlights the need to support and pump up the team, taking into consideration any patterns in sales losses.

00:34:01 – Belief in What You’re Selling
Guernsey stresses the importance of believing in the product or service being sold. He shares his own experience with a business roundtable advisors, emphasizing the need to genuinely believe in what you’re selling to make sales enjoyable and rewarding.

00:36:18 – Persistence and Consistency in Sales
The conversation focuses on the importance of having a system and process in sales. Guernsey highlights the need for persistence and consistency in reaching out to prospects, as well as the importance of multiple touchpoints to increase the likelihood of a sale.

00:39:29 – Product Knowledge and Solving Problems
Guernsey emphasizes the significance of product knowledge and expertise in sales. He discusses the role of a salesperson in solving problems and providing value to customers, highlighting the need for a thorough understanding of the product or service being offered.

Abigail Guzman | Consuelo & Pristine Clean

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Once you’re clear on what you’re working to provide and your niche, it’s easy to stay on track. I think when your vision is clear, the choices that approach or come up are easy because you are so connected with your brand, with your style, and with your intention and what you want to provide. – Abigail Guzman

Abigail Guzman, owner of Consuelo Restaurant and Pristine Clean, joins host Phil Bonelli during this segment of North GA Business Radio! From upscale dining experiences to spotless homes, Abigail’s dedication to excellent quality and service is making a difference in our local community.

Abigail’s deep personal connection to Consuelo, the rich tapestry of flavors and cultural significance woven into Consuelo’s authentic Mexican menu, and her dedication to creating an exceptional culinary experience and fostering strong team dynamics better our local community in many different ways.

Offering unique Mexican dining experiences like those at Consuelo involves attention to detail in ambiance, menu selection, and customer service. Infusing authentic Mexican recipes and traditions into the dining experience can attract customers seeking a culturally rich culinary experience. Emphasizing inclusivity in menu offerings, such as vegan and vegetarian options, enhances the appeal of your restaurant to a diverse audience.

Listen in to learn how she’s infusing authenticity and excellence into her menu and team dynamics, creating an unforgettable dining experience for her guests. Consuelo was recognized as the Best Fine Dining Restaurant in the 2024 Best of Hall awards!

Abigail also owns Pristine Clean, a high-end cleaning company with a reputation for white-glove cleaning standards, exceptional customer service, and excellent results

Hiring a professional cleaning service like Pristine Clean allows business owners to focus on core operations and strategic growth.

Outsourcing non-essential tasks such as cleaning can improve productivity and efficiency. Providing elite cleaning services tailored to the client’s needs enhances customer satisfaction and loyalty.

 

Connect with Abigail @ Consuelo & Pristine Clean

Consuelo

https://www.consuelogainesville.com/
https://www.instagram.com/consuelogainesville/
https://www.facebook.com/ConsueloGainesville

Pristine Clean

https://www.pristinecleangeorgia.com/
https://www.facebook.com/pristinecleangeorgia/
https://www.instagram.com/pristinecleangeorgia/

Connect with Phil Bonelli:

https://www.facebook.com/Hopewell-Farms-GA-105614501707618/

https://www.instagram.com/hopewellfarmsga/

https://www.hopewellfarmsga.com/

Connect with Beau Henderson:

https://RichLifeAdvisors.com

https://www.facebook.com/RichLifeAdvisors

https://www.facebook.com/NorthGARadioX

Highlights Of The Show

00:01:08 – Meeting Abigail Guzman
Phil discusses meeting Abigail Guzman at a cross-country practice for their children and highlights her involvement in the community. Abigail shares information about her businesses, Consuelo and Pristine Clean.

00:02:00 – Authentic Mexican Restaurant Consuelo
Abigail describes Consuelo as an authentic Mexican restaurant with family recipes and a focus on providing a welcoming and comforting experience for their customers. She also highlights the unique ambiance and handpicked decor of the restaurant.

00:06:15 – Mezcal and Tequila at Consuelo
Abigail discusses the wide selection of mezcal and tequila at Consuelo, emphasizing the fresh ingredients and handcrafted cocktails curated by a mixologist with over 15 years of experience.

00:08:28 – Unique Menu Offerings and Business Genesis
Phil and Abigail discuss Consuelo’s diverse menu offerings, including ceviche and lengua. Abigail shares the journey of realizing their dream of opening a restaurant, highlighting the planning and build-out process.

00:15:04 – Starting a Business with Passion and Community Support
Abigail discusses the importance of community support in starting a business, the need to take action on a dream, and the significance of commitment and faith in overcoming obstacles.

00:19:37 – Committing to Excellence and Vision
Abigail emphasizes the importance of sticking to a vision and committing to excellence in business. She also highlights the significance of providing a great customer experience and the difference between hospitality and customer service.

00:20:36 – Introducing Pristine Clean
Abigail introduces her first business, Pristine Clean, and explains its focus on providing an elite cleaning service tailored to each client’s specific needs. She emphasizes the importance of communication and building successful working relationships.

00:26:01 – Outsourcing for Focus and Impact
Abigail discusses the value of outsourcing tasks to focus on what adds the most value to one’s life and business. She highlights the impact of allowing others to use their strengths and the importance of helping and supporting others through outsourcing.

00:27:47 – Dedication to Excellence
Abigail emphasizes the dedication to excellence in both her businesses, Consuelo and Pristine Clean. She also mentions the importance of passionate and proud employees in delivering high-quality services.

00:29:34 – Introducing Roundtable Advisors
The segment is sponsored by Roundtable Advisors, offering part-time CFO and COO expertise for growing businesses at a fraction of the cost.

00:30:00 – Commitment to Excellence
Abigail shares the importance of having a clear vision and commitment to serving people with excellence, which allows her to navigate challenges and stay on track.

00:32:50 – Building a Strong Team
Abigail emphasizes the value of passion, dedication, and willingness to learn in her team members, prioritizing trust and clear communication in the hiring and training process.

00:35:10 – Time Management and Processes
Abigail discusses the importance of setting a schedule and being strict with time management, as well as implementing structured processes and clear direction for her employees.

00:38:10 – Freestyle Wrap and Final Thoughts
Phil and Abigail engage in a freestyle wrap, highlighting the thriving community and the pursuit of dreams. Phil emphasizes the importance of chasing dreams and supporting local businesses.

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