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Tim Evans – Greater Hall Chamber of Commerce

January 6, 2025 by Rose

Tim Evans Greater Hall Chamber of Commerce
North Georgia Business Radio
Tim Evans - Greater Hall Chamber of Commerce
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Tim Evans Greater Hall County Chamber of Commerce

 

Ever wonder why global companies consistently choose Hall County for their corporate headquarters over other communities? Why Hall County consistently outperforms projections and expectations during economic downturns?

Our secret sauce? The Greater Hall Chamber of Commerce…

The Greater Hall Chamber isn’t just another business organization – it’s a powerhouse of leadership development and economic innovation that’s reshaping North Georgia’s future.

Discover why we’re known as the “talent breeding ground” for leadership across Georgia, with our unique approach to developing young professionals through hands-on experience and mentorship.

A carefully balanced economy spanning healthcare, advanced manufacturing, and education that keeps our community thriving even when others struggle. Plus, our selective approach to economic development means we attract companies that create genuine career advancement opportunities.

Listen as new President & CEO Tim Evans discusses:

🚀  How our “Alumni Association” of young leaders is transforming Georgia’s business landscape

🚀  Why global companies choose Hall County for their corporate headquarters

🚀  The innovative internship program that’s launching careers across the state

🚀  How our balanced approach to economic development creates resilience

🚀  Why we’re the community that can say “no” to the wrong opportunities

When you become a member of the Greater Hall Chamber, you don’t just join a chamber – you become part of a movement that’s shaping Georgia’s future leaders!

 

Connect with the Greater Hall Chamber:

Greater Hall Chamber of Commerce website: https://ghcc.com

 

Connect with Phil Bonelli:

https://www.facebook.com/Hopewell-Farms-GA-105614501707618/

https://www.instagram.com/hopewellfarmsga/

https://www.hopewellfarmsga.com/

 

Connect with Beau Henderson:

https://RichLifeAdvisors.com

https://www.facebook.com/RichLifeAdvisors

https://www.facebook.com/NorthGARadioX

 

Highlights of the Show:

00:02:03 – Tim Evans’ Background and Leadership Role
Tim Evans, the new President and CEO of the Greater Hall Chamber of Commerce, discusses his experience in economic development and his transition to leading the Chamber. He highlights the interconnectedness of the Chamber with various aspects of the community.

00:05:42 – Lessons from Kit Dunlap
Tim shares insights from his work with Kit Dunlap, the former leader of the Chamber. He emphasizes the practical approach to getting things done and the importance of empowering and supporting the talented staff.

00:09:31 – Talent Development and Engagement
Tim discusses the Chamber’s role in talent development and the impact of empowering and supporting the team. He emphasizes the importance of engagement, events, and membership in the Chamber’s activities.

00:11:45 – Future Plans for the Chamber
Tim outlines his leadership approach, focusing on economic development, engagement, and support for the Chamber’s talented staff. He encourages membership and engagement for businesses in the surrounding counties.

00:15:53 – The Power of Giving and Serving
Tim emphasizes the importance of giving and serving in both life and business. He highlights the value of building relationships and good things happening as a result.

00:16:33 – Economic Development and Selectivity
Tim discusses the focus on economic development and the importance of being selective in bringing the right kind of jobs to the community. He emphasizes the need for a balanced and diverse local economy.

00:19:18 – Lifelong Learning and Career Advancement
Tim and Phil emphasize the importance of lifelong learning and gaining experience to make informed career choices. They encourage individuals, especially young people, to explore internships and work-based learning opportunities.

00:25:12 – Leadership Transition and Communication
Tim shares valuable insights from his own transition into a leadership role, emphasizing the importance of listening to staff, removing barriers, and being open to learning from the team. Effective communication and active listening are essential in leadership roles.

00:28:05 – Sales and Closing Deals in Economic Development
Tim highlights the significance of building long-term relationships and being transparent with clients in economic development. He emphasizes the value of follow-up, research, and honesty in closing deals.

00:31:43 – Lifelong Learning and Professional Development
Tim discusses the value of lifelong learning and professional development for personal and professional growth. He emphasizes the importance of staying sharp and learning new skills to avoid becoming stale.

00:32:55 – Personal Growth and Development
Tim shares his personal commitment to learning new things, such as becoming a licensed mountain bike coach to support his son’s interest in mountain biking. He highlights the enriching experience and the importance of challenging oneself.

00:34:08 – The Importance of Challenging Yourself
Tim draws parallels between the need for challenge in human life and the impact of cattle herd on grasslands. He emphasizes the necessity of challenging oneself to avoid becoming stagnant and the benefits of exercise for mental well-being.

00:35:46 – Mental Health and Exercise
Tim discusses the mental benefits of exercise and the positive impact it has on his son’s attitude and focus. He emphasizes the importance of incorporating exercise into daily routine for improved mental well-being.

00:37:36 – Discipline and Structure
Tim shares his preference for planning, discipline, and structure in both personal and professional life. He highlights the sense of freedom and satisfaction that comes from having a structured approach and getting things done consistently.

 

Tagged With: business leadership, business success, economic growth, GHCC, Greater Hall Chamber of Commerce, Hall County Georgia, leadership development, Tim Evans

Kyle Bochat – Financial Potential Wealth Management

December 23, 2024 by Rose

Kyle Bochat Financial Potential Wealth Management
North Georgia Business Radio
Kyle Bochat - Financial Potential Wealth Management
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Kyle Bochat Financial Potential Wealth Management

 

Beyond Returns: How Your Portfolio Can Change Lives

As we approach the new year, many of us are thinking about our financial goals and how to make our investments work harder for us.  But what if we could align our portfolios with our values and positively impact the world at the same time?

Our special guest Kyle Bochat, founder of Financial Potential Wealth Management, reveals:

  • How to screen your portfolio to ensure you’re not inadvertently profiting from practices that conflict with your values
  • The rise of “righteous business” and how companies that prioritize ethics and sustainability often outperform their peers
  • Revolutionary developments in impact investing, including life-saving medical innovations and sustainable community development
  • Practical steps to start investing in companies that make the world better while growing your wealth

Whether you’re a business owner, investor, or simply someone who cares about making a positive impact, this show will transform how you think about the relationship between profits and purpose.

Kyle Bochat is a seasoned wealth manager with a passion for integrating faith into financial stewardship and creating positive impact through investment strategies.

His journey from a successful corporate career in home healthcare to establishing his own firm, Financial Potential Wealth Management, showcases his dedication to ethical and values-based financial advising.

With a focus on aligning investments with Christian faith and values, Kyle has become a leading figure in the industry, inspiring financial advisors and wealth managers to adopt impactful and ethical investment strategies for their clients.

His expertise in faith-driven investing and commitment to making a difference through financial stewardship make him a valuable resource for those transitioning careers in wealth management.

 

Connect with Kyle and the Financial Potential Wealth Management team:

https://yourfinancialpotential.com/

https://www.facebook.com/yourfinancialpotential

 

Connect with Phil Bonelli:

https://www.facebook.com/Hopewell-Farms-GA-105614501707618/

https://www.instagram.com/hopewellfarmsga/

https://www.hopewellfarmsga.com/

 

Connect with Beau Henderson:

https://RichLifeAdvisors.com

https://www.facebook.com/RichLifeAdvisors

https://www.facebook.com/NorthGARadioX

 

This Segment Is Brought To You By Our Amazing Sponsors

Hopewell Farms GA

Roundtable Advisors

RichLife Advisors

Regions Bank

Highlights Of The Show

00:00:07 – Introduction to Faith Integration Investing

Phil Bonelli introduces the concept of faith integration investing and welcomes Kyle Bosher, founder of Financial Potential Wealth Management, to discuss the topic.

00:01:03 – Kyle’s Journey to Faith-Driven Investing

Phil shares Kyle’s journey from corporate career to wealth management, highlighting Kyle’s passion for integrating faith into investing and his successful transition to becoming a financial advisor.

00:04:11 – Principles of Faith-Driven Investing

Kyle explains the core principles of values investing, emphasizing the importance of aligning investment choices with faith-based values such as sanctity of life, sexual purity, and environmental stewardship.

00:07:40 – Impact of Faith-Driven Investing

Kyle discusses the impact of faith-driven investing, including the significance of avoiding investments in industries that contradict faith values, such as pornography, abortion, addictive substances, and human exploitation.

00:11:01 – Uncovering Industry Exposures in Investment Portfolios

Kyle highlights the exposure to industries like pornography, abortion, addictive substances, and human trafficking in mainstream investment portfolios, prompting a reevaluation of investment choices based on faith-aligned values.

00:15:38 – Impact of Portfolio on the Environment

Kyle discusses the impact of investment portfolios on the environment, highlighting the concern for companies that prioritize the bottom line over environmental stewardship.

00:20:05 – Financial Goals and Planning

Phil emphasizes the importance of aligning financial goals with personal values and finding an investment advisor who cares about individual values and goals.

00:20:48 – Achieving Business Goals

The conversation touches on the importance of understanding the key drivers of profit and the financial implications of funding business growth.

00:27:32 – Ethical Business Practices

Kyle and Phil discuss the benefits of ethical business practices, emphasizing that treating others with dignity and care leads to long-term business success.

00:31:17 – Impact Investing

Kyle explains impact investing as a way to make the world a better place through businesses that address important issues such as poverty alleviation, human trafficking, clean water, and more.

00:32:34 – Impactful Investments

Kyle discusses the various impact areas for investment, including precision oncology, organ donation, and advancements in agriculture. He emphasizes the importance of investing in solutions that make the world a better place.

00:33:03 – Advancements in Heart Transplants

Kyle shares a story about how a company invented a machine that keeps a heart beating for 24 hours, allowing for healthier transplant recipients and more successful transplants. He highlights the life-giving impact of such advancements.

00:34:32 – The Role of Business in Making a Better World

Kyle discusses the role of business in making a sustainable impact, likening charity to acute care and sustainable business to nutrition. He encourages businesses to invest in impactful solutions.

00:35:25 – Need for Sustainable Business

Kyle emphasizes the need for sustainable business practices to empower communities and build long-term solutions. He discusses the impact of charity in emergency situations and the importance of sustainable business practices.

00:36:49 – Investing in Impactful Business

Kyle encourages businesses to not only generate wealth but also make a positive impact. He urges financial advisors to explore ways to engage in impactful investments and educate themselves on sustainable business practices.

Tagged With: Biblical Investing, Christian Finance, Faith Driven Investing, Financial Potential Wealth Management, Impact Investing, Invest For Good, Kyle Bochat, Values Investing, Wealth With Purpose

Derek Baker – Boat Dock Movers Lanier

December 15, 2024 by Rose

North Georgia Business Radio
North Georgia Business Radio
Derek Baker - Boat Dock Movers Lanier
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Derek Baker Boat Dock Movers Lanier

 

Floating Success: How Derek Baker Found His Niche Moving Boat Docks

“Look for something that you can’t learn in school. There’s not a trade school that I know of offering boat dock service. This keeps that market tight and somewhat narrows your field of competition,” — Derek Baker

How do you navigate the often turbulent and murky waters of entrepreneurship? How do you set yourself apart from everyone else out there and deliver a first-class product and service?

During this episode of North Georgia Business Radio host Phil Bonelli and special guest Derek Baker from Boat Dock Movers Lanier talk about how Derek built a smooth-sailing boat dock moving and maintenance business in the Lake Lanier area.

Here are a few of the topics Derek and Phil are discussing:

  1.   Identifying a unique niche market
  2.   Focusing on excellent customer service
  3.   Building the right team
  4.   Leveraging your experience and lessons learned
  5.   Embracing an entrepreneurial mindset
  6.   Diversifying and mitigating risk
  7.   Utilizing strategic marketing

Derek’s story reminds us that business success often comes from identifying unique opportunities, providing exceptional service, and building the right team. By focusing on these elements, entrepreneurs can create thriving businesses that make a positive impact on their communities.

 

Connect with Derek and his team at:

https://www.facebook.com/profile.php?id=61553429498360

https://www.instagram.com/boatdockmoverslanier

https://www.youtube.com/@boatdockmoverslanier

https://www.tiktok.com/@boatdockmoverslanier1

 

Connect with Phil Bonelli:

https://www.facebook.com/Hopewell-Farms-GA-105614501707618/

https://www.instagram.com/hopewellfarmsga/

https://www.hopewellfarmsga.com/

 

Connect with Beau Henderson:

https://RichLifeAdvisors.com

https://www.facebook.com/RichLifeAdvisors

https://www.facebook.com/NorthGARadioX

This Segment Is Brought To You By Our Amazing Sponsors

Hopewell Farms GA

Roundtable Advisors

RichLife Advisors

Regions Bank

Highlights Of The Show

00:01:31 – Unexpected Entrepreneurial Journey
Derek shares his unexpected journey from aspiring to be an electrician like his father to owning a company that moves boat docks. He discusses how skills from his previous business transferred to the boat dock industry and the niche market he identified.

00:04:31 – Dock Watch Subscription and Maintenance Services
Derek explains the dock watch subscription offered by Boat Dock Movers Linear and the additional maintenance and repair services they provide. He emphasizes the company’s focus on communication and customer service to ensure a worry-free dock ownership experience for clients.

00:09:19 – Market Opportunities and Customer Service
The conversation shifts to the competitive landscape, with Derek highlighting the company’s unique selling points and customer service as key factors in their success. He discusses the impact of word-of-mouth referrals and the potential for growth in their market.

00:12:59 – Entrepreneurial Mindset and Motivation
Derek shares his entrepreneurial mindset and motivation to continue creating and growing businesses. He emphasizes the opportunity to pour into individuals and help others succeed as a driving force for his continued entrepreneurial endeavors.

00:14:21 – The Value of Private Enterprise
Derek discusses how private enterprise can generate wealth, serve employees, and bless customers by doing things the right way.

00:15:42 – Integrity and Honesty in Business
Derek emphasizes the importance of integrity and honesty as principles in any business and how they lead to long-term success.

00:17:10 – Starting Top Notch Garage Door and Top Notch Dock and Door
Derek shares how he started his businesses, the challenges he faced, and the decision to expand into commercial applications.

00:20:35 – The Growth of Top Notch Dock and Door
Derek discusses the rapid growth of Top Notch Dock and Door, the decision to separate it from the residential side, and the importance of mitigating liability.

00:25:12 – Lessons Learned and Marketing Strategies

Derek talks about the lessons learned from his previous businesses, the importance of business formation, and the evolution of marketing channels from Craigslist to Facebook marketplace.

00:28:23 – Marketing strategies and opportunities
Derek talks about the challenges of targeting specific areas through Facebook Marketplace and the success of using bandit signs to build a business.

00:29:30 – Importance of Google My Business
Derek emphasizes the significance of Google My Business for local businesses and its impact on Google Maps visibility.

00:32:03 – Niche market and customer service
Derek highlights the importance of identifying a niche market to avoid being a commodity and the value of providing excellent customer service in a niche market.

00:34:08 – Who Not How
Derek discusses the concept of “Who Not How” and how finding the right person (Ed) allowed him to delegate responsibilities and focus on the overall business growth.

00:38:49 – Lessons learned in business
Derek shares valuable lessons about setting boundaries, making role changes, and the importance of having the right vendors and employees for a successful business.

Tagged With: Boat Dock Movers Lanier, Derek Baker, gainesville ga, Hall County GA, lake lanier

Gregg Venable — Draaw Studios

December 9, 2024 by Rose

North Georgia Business Radio
North Georgia Business Radio
Gregg Venable -- Draaw Studios
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Starting a business is a thrilling journey filled with the highest of highs and the lowest of lows, right? Based on my personal experiences, it’s the WILDEST rollercoaster ride ever…

Returning guest, Architect Gregg Venable of Draaw Studios is dropping some wisdom about his first 9 months as a business owner during this North Georgia Business Radio segment.

Some of the BIG lessons Gregg’s learned:

  •   Hire help sooner than you think you need it
  •   Document your processes (even when you’re crazy busy)
  •   A supportive spouse is worth their weight in gold
  •   Stop trying to do it all yourself
  •   Join a business network – you need those connections

Whether you’re a seasoned business owner or just starting out, this episode offers practical insights and inspiration to help you navigate the exciting world of entrepreneurship.

 

Connect with Gregg and Draaw Studio

https://draawstudio.com/

https://www.instagram.com/draaw.studio/

https://www.linkedin.com/in/gregg-venable-ra-ncarb-a24b1450/

 

Connect with Phil Bonelli:

https://www.facebook.com/Hopewell-Farms-GA-105614501707618/

https://www.instagram.com/hopewellfarmsga/

https://www.hopewellfarmsga.com/

Connect with Beau Henderson:

https://RichLifeAdvisors.com

https://www.facebook.com/RichLifeAdvisors

https://www.facebook.com/NorthGARadioX

This Segment Is Brought To You By Our Amazing Sponsors

Hopewell Farms GA

Roundtable Advisors

RichLife Advisors

Regions Bank

Highlights Of The Show

00:01:05 – Starting a Business Journey
Gregg Venable shares his experience of starting his business, Draaw Studio, and the challenges and successes he has encountered along the way.

00:03:05 – Draaw Studios’ Services and Future Plans
Gregg explains the services offered by Draaw Studio, including residential and commercial architecture, and discusses the potential expansion into multifamily projects and other sectors.

00:06:46 – Importance of Communication in Business
Gregg highlights the significance of intense collaboration and effective communication in the design process, emphasizing the need to understand clients’ visions and translate them into tangible designs.

00:11:53 – Lessons Learned from Entrepreneurial Journey

Gregg shares valuable lessons learned from starting his business, including the importance of seeking help and the realization that hiring a committed full-time employee is more beneficial than relying on contract workers.

00:15:10 – Importance of Hiring
Gregg discusses the importance of hiring employees and not trying to do everything yourself. He emphasizes the need to hire people who can help grow the business and free up time for more important tasks.

00:16:04 – The Role of Sarah
Gregg talks about the valuable role his wife, Sarah, plays in the business, handling QuickBooks, balancing the books, and providing operational support. Her involvement has been crucial in lifting the weight off Gregg’s shoulders and allowing him to focus on business growth.

00:17:09 – Supportive Spouse
The conversation shifts to the importance of having a supportive spouse when starting a business. Gregg emphasizes the need for encouragement and belief from a spouse, as well as the necessity for tough love when necessary to push someone to take the leap into entrepreneurship.

00:20:04 – Financial Confidence
Gregg and Phil discuss the importance of running a business by the numbers and the need for financial planning. They highlight the role of a supportive bank in providing financial guidance and strategies for business growth.

00:21:13 – Hiring and Business Growth
Gregg shares his experience of hiring employees and how it has accelerated the growth of his business. He emphasizes the need to view hiring as an investment and a means to leverage higher value activities, ultimately leading to faster business growth.

00:29:38 – Importance of Teaching and Process Implementation
Gregg emphasizes the importance of teaching a system and process to others in a way they can easily pick up, highlighting the significance of efficient processes in business.

00:30:06 – Working on Your Business vs. in Your Business
Phil discusses the difference between working in the business, which involves day-to-day activities, and working on the business, which entails stepping back to make a plan and improve processes.

00:31:49 – Reflecting on Business and Learning
Phil and Gregg stress the importance of taking time to reflect on business, learning from mistakes, and continuously seeking to improve processes and operations.

00:34:10 – The Value of Mentorship and Peer Groups

The conversation delves into the significance of mentorship, peer groups, and structured environments like Iron Forums in helping business owners see blind spots and learn from others’ experiences.

00:39:12 – Freestyle Rap on Business Principles
Phil and Gregg engage in a freestyle rap, highlighting important business principles, including putting ego aside, being honest, and detaching to work on the business.

Tagged With: architecture, business growth, Business Startup, DraawStudios, Entrepreneurship, First Year In Business, Gregg Venable, small business

Tony Herdener – Veterans In The Workforce

December 2, 2024 by Rose

North Georgia Business Radio
North Georgia Business Radio
Tony Herdener - Veterans In The Workforce
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During this season of gratitude, we’re especially thankful for those who’ve served our great nation. As business owners, we’re always on the lookout for exceptional talent to help our companies grow and thrive. But there’s an often-overlooked pool of candidates that brings a unique set of skills and experiences to the table: our veterans.

During this North Georgia Business Radio Show, Phill Bonelli is sitting down with Tony Herdener, a passionate advocate for veterans in the workforce, to discuss the invaluable assets former service members can bring to civilian jobs. Their conversation sheds light on why hiring veterans isn’t just a patriotic gesture, but a smart business move.

Tony and Phil are discussing the wide range of qualities Veterans possess that can significantly benefit any organization:

  1. Accelerated Maturity
  2. Leadership and Followership
  3. Mission-Focused Mindset
  4. Accountability and Excellence

Hiring and supporting veterans isn’t just about giving back to those who have selflessly served our great country. It’s about bringing on board individuals with unique experiences, advanced leadership skills, and a strong work ethic that can transform your business.

 

Connect with Phil Bonelli:

https://www.facebook.com/Hopewell-Farms-GA-105614501707618/

https://www.instagram.com/hopewellfarmsga/

https://www.hopewellfarmsga.com/

Connect with Beau Henderson:

https://RichLifeAdvisors.com

https://www.facebook.com/RichLifeAdvisors

https://www.facebook.com/NorthGARadioX

This Segment Is Brought To You By Our Amazing Sponsors

Hopewell Farms GA

Roundtable Advisors

RichLife Advisors

Regions Bank

Highlights Of The Show

00:01:21 – Appreciation for Veterans
Phil expresses his gratitude for veterans and their contributions to the country. He shares his personal connection to the topic and the impact of military service on his family.

00:03:15 – Unique Traits of Veterans
Tony Herdener discusses the unique traits of veterans, including their maturity, leadership skills, and ability to handle tough situations. He highlights the importance of understanding military experience when transitioning to civilian work.

00:07:01 – Transitioning Military Experience
Tony emphasizes the need for a conversion or interpretation of military skills and experiences into civilian language for employers. He discusses the challenges veterans face in conveying their military background in the job market.

00:11:43 – Positive Attributes of Veterans
The conversation focuses on the positive attributes of veterans, such as their appreciation for structure, time management, and maturity. Phil shares personal anecdotes about the disciplined nature of veterans and their impact in the workplace.

00:15:00 – Responding to a woman’s scream
Phil and Tony discuss their different approaches to responding to a woman’s scream, highlighting the value of experience in handling stressful situations.

00:16:26 – Commander’s intent and distributive decision making
The importance of clear mission objectives and distributive decision making in the military is discussed, emphasizing the value of structured leadership and accountability.

00:17:56 – Building confidence through difficult experiences
The conversation delves into the value of experiencing and overcoming difficult circumstances, and the importance of allowing individuals to fail forward to build confidence and resilience.

00:19:30 – Building financial confidence and team building
The importance of financial planning and team building for long-term success in business is highlighted, emphasizing the need for a motivated and empowered team.

00:21:53 – The power of structure and systems
The significance of structure, systems, and accountability in the workplace is discussed, with a focus on the valuable attributes that veterans bring to organizations in terms of discipline and accountability.

00:29:30 – Support for Veterans
The host and guest discuss the importance of organizations that support veterans and the toll that military service takes on their mental health. They emphasize the need for appreciation and support for veterans.

00:30:05 – Running a Business
The conversation shifts to the importance of running a business with passion and heart, but also by the numbers. The guest highlights the role of Roundtable Advisors in helping businesses understand the financial implications of their decisions.

00:31:20 – Appreciation for Leaders
The host and guest express gratitude for leaders like Carol Burrell and Kit Dunlap, acknowledging their strong leadership and contributions to the community. They also encourage listeners to join the Chamber of Commerce and get involved in civic activities.

00:34:10 – Hiring Veterans
The conversation focuses on the value of hiring veterans for their skills, experience, and sacrifices. They also discuss the challenges veterans face when reintegrating into their families and communities.

00:39:00 – Thanking Veterans
The host expresses gratitude to veterans and emphasizes the importance of supporting and appreciating their service, regardless of political opinions about military endeavors. The conversation encourages businesses to consider hiring veterans and supporting their talents.

Tagged With: hiring veterans, Thanksgiving Gratitude, Tony Herdener, Veteran Jobs, Veteran Leadership, Veterans In Business

Joy Gendusa – PostCard Mania

November 25, 2024 by Rose

Joy Gendusa PostCard Mania
North Georgia Business Radio
Joy Gendusa – PostCard Mania
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𝗜𝗻 𝘁𝗵𝗲 𝗳𝗮𝘀𝘁–𝗽𝗮𝗰𝗲𝗱 𝘄𝗼𝗿𝗹𝗱 𝗼𝗳 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀, 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝗼𝗳𝘁𝗲𝗻 𝗵𝗶𝗻𝗴𝗲𝘀 𝗼𝗻 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀.

This episode of North Georgia Business Radio features a conversation with Joy Gendusa, the founder and CEO of PostcardMania. This marketing powerhouse has revolutionized direct mail marketing for small businesses.

Joy’s journey from a small startup to an industry leader is nothing short of inspiring.

With no outside capital, she built PostcardMania into a $100 million company that has served over 121,000 businesses nationwide.

Her story is a testament to the power of perseverance, innovation, and a genuine passion for helping small businesses thrive.

Her mission is to empower entrepreneurs with affordable, turn-key marketing tools so they can have the business they always dreamed of—one that prospers and grows.

Whether you’re a seasoned entrepreneur or just starting out, this episode offers a wealth of knowledge on effective marketing strategies, building a strong company culture, and the mindset required for long-term business success.

 

Connect with Joy and PostCardMania

https://www.facebook.com/people/PostcardMania/61554754834715/

https://www.linkedin.com/in/joygendusa/

https://twitter.com/postcardmania

https://www.youtube.com/user/postcardmania

 

Connect with Phil Bonelli:

https://www.facebook.com/Hopewell-Farms-GA-105614501707618/

https://www.instagram.com/hopewellfarmsga/

https://www.hopewellfarmsga.com/

Connect with Beau Henderson:

https://RichLifeAdvisors.com

https://www.facebook.com/RichLifeAdvisors

https://www.facebook.com/NorthGARadioX

This Segment Is Brought To You By Our Amazing Sponsors

Hopewell Farms GA

Roundtable Advisors

RichLife Advisors

Regions Bank

Highlights Of The Show

00:00:51 – Joy’s Background and Business Success
Phil shares his positive experience meeting Joy and praises her as a marketing business behemoth. He highlights Joy’s success in building Postcard Mania from a small startup to an industry leader generating over $100 million in annual revenue.

00:04:17 – Postcard Mania’s Evolution
Joy describes Postcard Mania’s evolution from a small printing and mailing agency to a comprehensive marketing company offering integrated solutions. She emphasizes the importance of pivoting in response to changing marketing trends.

00:06:18 – Effective Marketing Strategies
Phil shares his positive experience working with Postcard Mania and the effectiveness of direct mailers in his business. Joy discusses the importance of targeting specific geographic locations and integrating online ads with direct mail campaigns for optimal results.

00:12:35 – Joy’s Entrepreneurial Journey
Joy shares the story of how she started Postcard Mania as a graphic design firm and took a risk by designing and mailing postcards for her own business. This experience led to the evolution of her company into a leading marketing agency.

00:14:39 – Customer Experience and Business Idea
Joy recalls a frustrating customer experience that inspired her to start a postcard company. She emphasizes the importance of providing a unique selling proposition to stand out from competitors.

00:15:38 – First Year of Business
In 1999, Postcard Mania generated over $600,000 in revenue, highlighting the need for their product. Joy stresses the significance of being the first to sell directly to small businesses.

00:16:29 – Watching Competitors and Adding Value
Joy discusses the importance of monitoring competitors and adapting to stay unique in the market. She emphasizes the value of adding uniqueness to the business instead of competing solely on price.

00:18:40 – Finding Key Partners

Joy shares her experience of finding and working with Chris Miller, who played a pivotal role in helping her make important equipment decisions and eventually became a valuable partner in her business.

00:23:47 – Retaining a Great Team
Joy explains how she fosters a familial and empowering work environment at Postcard Mania, allowing employees to take ownership of their roles and make decisions. She highlights the importance of giving employees a strong purpose and trust.

00:28:51 – Embracing Learning Moments
Joy emphasizes the importance of viewing mistakes as learning opportunities and projecting trust in people’s abilities. She shares how this approach influences her management style and the honor system at her farm store.

00:29:48 – Financial Confidence and Testimonials
Phil highlights the importance of financial planning and shares his positive experience working with Postcard Mania. He encourages listeners to explore the services and special discounts offered by the company.

00:30:59 – Resources and Marketing Insights
Joy discusses the wealth of resources available at Postcard Mania, including articles, a book, and potential future audiobooks. She emphasizes the importance of quantity in marketing and shares a success story of revenue doubling through increased postcard mailings.

00:33:09 – Purposeful Leadership and Empowering Employees
Phil and Joy discuss the significance of having a purpose and mission in business. Joy shares her approach to leadership, emphasizing the value of acknowledging and empowering employees, leading to a positive work environment and business success.

00:36:57 – Financial Discipline and Marketing Investment
Joy highlights the importance of reinvesting in the business and prioritizing marketing efforts. She shares her experience of scaling the business without extravagant personal spending and emphasizes the impact of consistent and strategic marketing efforts on revenue growth.

Tagged With: direct mail marketing, Joy Gendusa, multichannel Marketing, PostCard Mania, PostCard Marketing, relationship building

Sharon Lee – Pinnacle Strategic Advisors

November 18, 2024 by Rose

Sharon Lee Pinnacle Strategic Advisors
North Georgia Business Radio
Sharon Lee - Pinnacle Strategic Advisors
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Sharon Lee Pinnacle Strategic Advisors

 

What are some of the biggest marketing challenges you’ve faced in your business, and how have you approached overcoming them?

Marketing is the lifeblood of any successful business, but it’s not just about shouting your message from the rooftops.

It’s about strategically presenting the value you offer to serve more people in an intentional way.

During this episode of North Georgia Business Radio, Phil Bonelli sits down with marketing maven Sharon Lee, the founder of Pinnacle Strategic Advisors, to explore the intricacies of effective marketing strategies.

Sharon brings a wealth of experience to the table, not only as a marketing consultant but also as the host of the IN-powered Women Podcast and a leader of Iron Forums for Women.

Her unique approach to marketing emphasizes relationship-building and storytelling, setting her apart in a field often focused solely on metrics and conversions.

This episode is a treasure trove of practical advice for businesses looking to elevate their marketing game.

Whether you’re a seasoned entrepreneur or just starting out, Sharon’s blend of strategic thinking and relationship-focused marketing offers a fresh perspective on how to connect with your audience and grow your business.

Listen in to gain insights that could transform your approach to marketing and business growth. Remember, effective marketing isn’t about following trends—it’s about creating genuine connections and delivering value consistently.

 

Connect with Sharon and Pinnacle Strategic Advisors

https://pinnaclestrategicadvisors.net/

https://www.linkedin.com/in/sharon-lee-b898778/

https://www.facebook.com/profile.php?id=61550757011344

https://www.youtube.com/channel/UCp6aP9dLmx0g5G8odVgegOQ

 

Connect with Phil Bonelli:

https://www.facebook.com/Hopewell-Farms-GA-105614501707618/

https://www.instagram.com/hopewellfarmsga/

https://www.hopewellfarmsga.com/

Connect with Beau Henderson:

https://RichLifeAdvisors.com

https://www.facebook.com/RichLifeAdvisors

https://www.facebook.com/NorthGARadioX

This Segment Is Brought To You By Our Amazing Sponsors

Hopewell Farms GA

Roundtable Advisors

RichLife Advisors

Regions Bank

Highlights Of The Show

00:03:40 – Strategy First
Sharon emphasizes the importance of starting with a marketing strategy before delving into specific marketing channels. Quality over quantity is highlighted, with a focus on building meaningful relationships with the audience.

00:08:03 – Networking and Empowerment
Sharon discusses her passion for empowering women in male-dominated industries, highlighting her networking group and the Empowered Women podcast. The conversation touches on the importance of lifting women up in business and sharing their diverse experiences.

00:10:03 – Thanksgiving Sponsorship and Recap
Phil Bonelli promotes a local farm’s pasture-raised turkey for Thanksgiving. The segment ends with a brief recap of the topics discussed and an invitation to listen to the rest of the podcast.

00:14:00 – Building a Successful Business
Sharon shares a story of a woman who built and sold her business, emphasizing the importance of working on the business, not just in it.

00:15:37 – Iron Forums for Women
Sharon discusses her involvement in Iron Forums for Women, a Christian-oriented community focused on leadership and personal growth, emphasizing the value of like-minded, driven women coming together to support each other.

00:19:28 – Empowering Women
Sharon highlights her passion for lifting up women and empowering them to achieve success, both in business and in life, and shares her experience of starting a new women’s group through Iron Forums.

00:21:29 – Marketing Mistakes to Avoid
Sharon emphasizes the importance of going back to basics in marketing, such as segmenting the audience and maintaining a consistent message. She also discusses the long-term nature of marketing and the need for a clear strategy.

00:27:13 – Marketing Strategy and ROI
Sharon and the host discuss the importance of a cohesive marketing strategy, including tracking ROI and understanding the cumulative impact of different marketing channels. Sharon also emphasizes the need for a marketing budget and clear tracking of results.

00:28:12 – Importance of Tracking and Decision Making
Sharon Lee emphasizes the importance of tracking conversion rates and using the data to make informed decisions about where to allocate marketing dollars. She advises against trying to be an expert in every aspect of business and encourages hiring experts for specialized tasks.

00:29:31 – Starting Small and Scaling
Sharon Lee highlights the importance of starting small and focusing on low-hanging fruit for quick wins, especially for businesses with small budgets. She suggests reinvesting profits into marketing to gradually scale and expand the business.

00:30:58 – Strategic Marketing and Audience Targeting
The conversation delves into the pitfalls of disjointed marketing efforts and the importance of audience targeting. Sharon Lee emphasizes the need for a strategic plan and assessing whether certain marketing channels align with the target demographic.

00:32:09 – Leveraging Numbers and Discipline
The discussion touches on the significance of leveraging numbers in business decisions and the discipline required to achieve freedom in time management. Both Phil and Sharon stress the importance of planning and intentionality in balancing multiple responsibilities.

00:33:28 – Balancing Business and Family

Sharon Lee shares insights into how she balances her diverse responsibilities as a business owner and mother of two teenage boys. She emphasizes the need for intentional planning and adapting to changing priorities while maintaining a disciplined approach to time management.

 

Tagged With: community engagement, Entrepreneur Life, InPowered Women Podcast, local business marketing, marketing strategy, Pinnacle Strategic Advisors, relationship building, Sharon Lee, Women in Business

Patty Lawson – Hall County Farmers Market and Minga Farms

October 28, 2024 by Rose

Patty Lawson - Hall County Farmers Market and Minga Farms
North Georgia Business Radio
Patty Lawson - Hall County Farmers Market and Minga Farms
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Patty Lawson - Hall County Farmers Market and Minga Farms

 

Hall County Farmers Market is revolutionizing local business connections and sustainable commerce.

As a business owner, you understand the importance of quality sourcing and strong customer relationships – but what if you could achieve both while strengthening our local economy?

Our special guest, Patty Lawson, is a dynamic force in our local community! She is the manager of the Hall County Farmers Market and the owner of Minga Farms. Patty embodies the spirit of sustainable agriculture and community development.

Listen in for an inspiring conversation about:

==> Building a resilient local food system

==> Creating meaningful connections between producers and consumers

==> Transforming shopping into community building

==> Supporting sustainable farming practices

==> Growing our local economy together

 

Connect with Patty and the Hall County Farmers Market and Minga

https://www.facebook.com/Hall.County.Farmers.Market

https://www.hallcountyfarmersmarket.org/

https://www.instagram.com/hall_county_farmers_market

https://www.instagram.com/minga.farm/

https://www.mingafarm.com/shop

 

Connect with Phil Bonelli:

https://www.facebook.com/Hopewell-Farms-GA-105614501707618/

https://www.instagram.com/hopewellfarmsga/

https://www.hopewellfarmsga.com/

Connect with Beau Henderson:

https://RichLifeAdvisors.com

https://www.facebook.com/RichLifeAdvisors

https://www.facebook.com/NorthGARadioX

This Segment Is Brought To You By Our Amazing Sponsors

Hopewell Farms GA

Roundtable Advisors

RichLife Advisors

Regions Bank

Highlights Of The Show

00:02:02 – Role of the Howell County Farmers Market
Patty discusses her role as the market manager, the diverse range of vendors and products available at the farmers market, and the importance of supporting local farmers and businesses.

00:07:39 – Importance of Knowing Your Farmer
The conversation explores the significance of building relationships with local farmers and understanding the source of the food we consume. Emphasizing the impact of the farmers market on promoting healthier, locally-sourced food options.

00:10:05 – Impact of the Howell County Farmers Market
Phil highlights Patty’s impact on the farmers market, emphasizing her caring nature, openness to innovation, and vision for the market’s future growth and potential to become a primary source for weekly groceries in the community.

00:14:36 – Importance of Community Connection
Patty discusses the importance of connecting small-scale farmers with the community and vice versa. She emphasizes the need for accessibility and a fun, welcoming environment at the farmers market.

00:15:15 – Learning and Mentorship
Patty and the host talk about the value of mentorship in farming. Patty shares her experience of learning from her neighbor, Ricky, who became her farm mentor.

00:16:42 – County Support and Facilities
The conversation shifts to the support provided by Hall County for the farmers market, including the use of covered pavilions for rain or shine. The county and city also provide resources and staff support for the market.

00:18:29 – Balancing Tradition and Innovation
Patty shares her approach to blending traditional knowledge with new ideas, emphasizing the importance of patience and learning from the older generation while also incorporating the desires of the younger generation of shoppers.

00:23:35 – Minga Farms and Future Plans
Patty talks about her farm, Minga Farms, and its focus on growing vegetables and flowers. She also shares her plans to become more involved full-time with the farm, expanding its production and pottery-making endeavors.

00:29:28 – The Importance of Farmers Markets
Patty and Phil discuss the benefits of shopping at farmers markets, such as getting fresh produce without harmful chemicals.

00:30:19 – Lessons from Farming
Patty talks about the lessons she’s learned from farming, including patience, the love of the process, and the importance of a long-term perspective in business.

00:32:32 – Embracing the Journey
The conversation shifts to the importance of enjoying the journey in business and in life, rather than focusing solely on the end goal.

00:35:56 – Appreciating Seasonality
Patty and Phil discuss the beauty of seasonality in nature and the joy of buying locally and seasonally at farmers markets.

00:39:40 – Don’t Glorify Busy

The discussion ends with a freestyle session centered around the idea of not glorifying busyness and taking time to slow down and enjoy life.

Tagged With: Hall County Community Growth, Hall County Farmers Market, Local Food Economy, Minga, Patty Lawson, Sustainable Business

Clay Hammons – Performance Solutions and Rehabilitation

October 21, 2024 by Rose

North Georgia Business Radio
North Georgia Business Radio
Clay Hammons – Performance Solutions and Rehabilitation
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Clay Hammons – Performance Solutions and Rehabilitation

 

𝗜𝗻 𝘁𝗵𝗲 𝗳𝗮𝘀𝘁-𝗽𝗮𝗰𝗲𝗱 𝘄𝗼𝗿𝗹𝗱 𝗼𝗳 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀, 𝗽𝗵𝘆𝘀𝗶𝗰𝗮𝗹 𝘄𝗲𝗹𝗹-𝗯𝗲𝗶𝗻𝗴 𝗼𝗳𝘁𝗲𝗻 𝘁𝗮𝗸𝗲𝘀 𝗮 𝗯𝗮𝗰𝗸𝘀𝗲𝗮𝘁. Clay Hammons, owner and founder of Performance Solutions and Rehabilitation talks with host Phil Bonelli about why your physical health is the foundation for success in every aspect of life.

Clay also talks about his transition from corporate physical therapy to starting his own innovative practice, offering a fresh approach to healthcare that prioritizes patient goals over insurance mandates — providing customized, results-oriented healthcare solutions, rather than just fitting patients into a standardized, insurance-driven model.

Clay’s cash-based model allows him to provide personalized, one-on-one care that truly addresses clients’ needs.

The conversation also explores how businesses can benefit from prioritizing employee health.

Whether you’re an athlete looking to enhance performance, an office worker battling chronic pain, or a business owner seeking to boost team productivity, this episode offers valuable insights into achieving optimal physical health.

 

Connect with Clay and the Performance Solutions and Rehabilitation Team:

https://www.instagram.com/clayhamm/

 

Connect with Phil Bonelli:

https://www.facebook.com/Hopewell-Farms-GA-105614501707618/

https://www.instagram.com/hopewellfarmsga/

https://www.hopewellfarmsga.com/

Connect with Beau Henderson:

https://RichLifeAdvisors.com

https://www.facebook.com/RichLifeAdvisors

https://www.facebook.com/NorthGARadioX

This Segment Is Brought To You By Our Amazing Sponsors

Hopewell Farms GA

Roundtable Advisors

RichLife Advisors

Regions Bank

Highlights Of The Show

00:04:10 – Insurance-based vs. Cash-based Physical Therapy
Clay explains the difference between insurance-based and cash-based physical therapy, highlighting the limitations of insurance-driven care and the benefits of a personalized, solutions-based approach for clients.

00:08:42 – Performance Solutions Guarantee
Clay discusses the unique guarantee offered by Performance Solutions, where clients receive a solution-focused approach with a guarantee to achieve their performance goals within a specific timeframe, emphasizing the commitment to delivering results.

00:11:52 – Biomechanics and Baseball Pitching
Clay shares his passion for working with baseball pitchers and addressing biomechanical issues to prevent arm injuries, highlighting the importance of technique and personalized care in optimizing athletic performance and preventing injuries.

00:14:26 – Entrepreneurial Journey and Courage to Pursue Dreams
The conversation shifts to Clay’s entrepreneurial journey, as he reflects on the genesis and evolution of his business, providing insights for listeners who may have dreams of pursuing their own ventures.

00:15:24 – Recognizing the Need for Change
Clay discusses the challenges of working in a low-profit, high-volume model and the impact it had on his personal life. He realized the need for a change in his career and sought out a coach for guidance.

00:16:43 – Transformation through Coaching
Clay shares how working with his coach, Greg Todd, has been transformational for him. He emphasizes the importance of leveraging knowledge, taking risks, and finding a better way of doing things. Coaching has played a crucial role in his growth process.

00:17:40 – Overcoming Physical Struggles
Clay opens up about experiencing a serious neck problem due to overuse injury, which led him to have a disc replacement surgery. This experience served as a wake-up call for him to seek a better way and prioritize his well-being.

00:21:22 – Importance of Movement and Physical Health
Clay discusses the significance of movement and how sitting for prolonged periods can negatively impact the body. He emphasizes the concept of “motion is lotion” and highlights the importance of full range of motion in preventing physical issues.

00:25:39 – Addressing Physical Issues Proactively
Clay emphasizes the importance of addressing physical issues proactively to prevent them from escalating into major problems. He also stresses the value of seeking professional assistance within a system that allows for thorough diagnosis and care.

00:30:42 – Biomechanics and Running Issues
Clay and Phil discuss how running issues are often related to biomechanics and overuse. Proper posture and movement can prevent injuries and improve productivity.

00:31:55 – Corporate Wellness Programs
Clay and Phil explore the idea of Clay offering seminars on proper posture and movement for employees in a corporate setting. They emphasize the importance of prevention for overall health and productivity.

00:32:30 – Employee Health and Productivity
The conversation focuses on the impact of employee health on productivity and the benefits of investing in wellness programs. They discuss the holistic connection between physical well-being, energy, and focus at work.

00:33:30 – Contacting Clay for Wellness Programs
Clay shares his contact information for businesses interested in his wellness programs, emphasizing the importance of keeping employees healthy and productive. The idea of boosting workplace morale through wellness initiatives is highlighted.

00:35:14 – Entrepreneurial Journey and Lessons Learned
Clay reflects on his entrepreneurial journey, emphasizing the need to bet on oneself and take imperfect action. He shares the importance of continuous learning and growth in the business world.

Tagged With: Clay Hammons, healthy business, Performance Optimization, Performance Solutions and Rehabilitation, Physical Therapy Innovation, workplace wellness

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