BRX Pro Tip: How to Become a Connector
Stone Payton: And we’re back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, I think most everyone understands the intrinsic value, the practical value of becoming a real connector. I mean, how do you do that if you’re not connected?
Lee Kantor: Yeah, this is one of the biggest challenges folks who enter into our world and start working with us come to us with. This is their problem. They want to be a connector. They want to be at the hub of a network of some kind, but they don’t have kind of that social capital, or they don’t have the status that’s necessary for them to kind of be that mega connector.
Lee Kantor: So, what we do at Business RadioX is we help them become the connector by showing them what they have to do to become well-connected, because our platform creates a network with our kind of serve-first model.
Lee Kantor: When our partners go into their community and they start inviting local business leaders onto a show and shine the light on their work and support and celebrate their work, and give them a space to tell their story, that immediately makes our partner a key player in that community. And if they do that relentlessly, it doesn’t take a lot of time to build and deepen relationships with the most important people in their community.
Lee Kantor: So, the way that we do what we do is our hosts have conversations where the guests are the heroes. In Business RadioX Studios all over the country, our people are highlighting the important work that local business leaders are doing in those markets.
Lee Kantor: And then, when you start doing that, you start meeting and knowing lots of different people in lots of different spaces and a lot of different industries. And then once you start kind of building up that network, and you start knowing who’s who and who does what, now you take the next step. Now you start connecting the dots for people.
Lee Kantor: After you host them, you introduce one guest to another guest, and you say, “You two don’t know each other, but you should. You’re both doing kind of a similar thing, but in different markets.” And because our studio partners are the ones that are telling all these stories, they know who’s doing what in different industries, and they can kind of make connections that no one else can do because they’re in the middle of all the conversations.
Lee Kantor: So, over time, our partners become the person in the middle of this growing web of relationships. And it works no matter if they were just kind of dropped there with a parachute in the middle of a community. If they start doing this kind of work, they will build a network that is diverse; it is stronger. It will be very inclusive. It will include all the players and lots of different industries. And they didn’t need to have a formal network to begin with. They just had to start doing this kind of work with the heart of service and being the place where the stories of business are told.
