BRX Pro Tip: Making Better Directional Decisions
Stone Payton: And we’re back with Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, what’s your counsel on making better directional decisions?
Lee Kantor: Yeah, I think this is one of these things that people don’t appreciate enough, but it’s super important. You have to know how to make better directional decisions. The specific decisions, the granular decisions, are important. But if you miss directionally, you’re not even in the neighborhood anymore.
Lee Kantor: So when you need to make a better directional decision, you don’t start with all of the granular options. You start with the destination. You have to be clear on where you’re trying to go and what success actually looks like, and what the trade-offs are you’re willing to accept along the way.
Lee Kantor: Then you got to ask yourself one simple question for each choice. Does this move us closer to the direction we actually want to go to, or is this just busy work? A lot of bad decisions come from reacting too quickly. But better decisions come from slowing down long enough to define that ultimate goal, the actual place you want to go, and check evidence along the way, and choose the path that creates the most long-term progress, not the fastest short-term relief. And I think that’s where the trouble lies. When you start making decisions because it’s going to make something easier today, but if you’re slowly moving off course, that’s not helping you get the outcome you desire.
Lee Kantor: So keep clear on what directionally you want to go and stay focused on making sure you’re going in that direction, rather than kind of leapfrogging from one little thing that’s making you think you’re working faster or more effectively, but you’re slowly going off track more and more, and you’re never going to get to your goal if you do that. So stay directionally focused, make better directional decisions.
