BRX Pro Tip: Grow the Pie, Don’t Fight for Slices
Stone Payton: And we’re back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, I want to chat a little bit about an idea, a piece of our ethos, a part of our value system that is just so critical to the success of our clients, our studio partners. It’s this abundance mentality.
Lee Kantor: Yeah. I think that a lot of people, their go-to move is to look at things as a zero-sum game, that your win is my loss; my win is your loss. And it just doesn’t have to be that way. You can look at the world as this giant pie that you just want to keep growing, rather than having us just fight for another slice or a bigger piece. It doesn’t have to be that way. You’ve got to stop obsessing over just what exists today and start thinking about how you can create new value tomorrow so that everybody can win.
Lee Kantor: In business, this is the difference between the people that are just always kind of fighting these internal turf wars or these price wars, or these kinds of roads to the bottom that really aren’t helpful, and they’re really not encouraging that kind of growth in the positivity that we’re trying to achieve here in our lives and in our businesses.
Lee Kantor: So, if you start kind of focusing in on building new products, opening up new markets, finding new partnerships that expand revenue for everybody, rather than just squeezing your customer for a little bit of higher price or a little bit more margin, look for ways to solve bigger and more painful problems so that everyone’s happy to pay a little more because they’re getting a lot more value.
Lee Kantor: You know, it doesn’t have to be a situation where you look at things with this zero-sum game mindset. It doesn’t have to be that way. Whenever something comes up, and you’re looking at it in, okay, our win is their loss, just try to reframe it and say, “How can we make this pie bigger instead? What do we have to do to create more value? What can we do? What’s in our control?” And just asking this question alone is going to lead to more innovation and better relationships. And a lot of times, more profit than just fighting over the crumbs that are in that one pie.
