BRX Pro Tip: How Business RadioX® Works for Associations
Stone Payton: Welcome back to Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, let’s lay it out for them a little bit how business RadioX works for associations.
Lee Kantor: Yeah, I think a lot of associations do a great job of creating kind of the advocacy. They’re kind of the liaison between their members and maybe government entities. That’s an important component of what they do.
Lee Kantor: I think they can do a lot better job of serving their members by really promoting and supporting their members, by telling their member stories and letting everybody else in the association know about the work that these members do. And this is one of the best ways Business RadioX works with associations.
Lee Kantor: We give them a platform to spotlight their members. We create a show for an association where the bulk of the work is being done by us on their behalf, where we’re interviewing their members, telling their members’ stories, creating the content the members need to promote themselves and get the word out to their network, to the association’s network, and to their community.
Lee Kantor: At the same time, we’re also capturing any type of thought leadership the association wants to generate. So we’re always there to interview their leaders and their sponsors and anybody else who is important to them. So we’re doing that. But in the background, we’re interviewing member after member after member. And we’re just creating a ton of great conversations with these members. We’re creating a ton of testimonials for the associations that they can use and repurpose lots and lots of ways for years to come.
Lee Kantor: This is going to make them members to be feel seen. They’ll feel valued, and they’ll be appreciated in a real, meaningful, tangible way that they’re going to have this audio file, this podcast that they can use over and over again. The transcript, they can take that and use this, repurpose the content in lots and lots of ways.
Lee Kantor: And when people feel genuinely recognized, they naturally give more compelling testimonials because they’re talking from a place of real experience and gratitude. And even better, when we’re capturing this, we’re a third party. They feel comfortable sharing these stories with us. So the members who’ve been featured often become advocates themselves. And they just appreciate the association that much more. And they’re that much more willing to introduce the association to their peers who might be a strong fit. And they’ll also make great members. So it’s a great way to attract new members from your existing members. It’s a great way to serve your existing members and add more value to their membership that makes them more sticky.
Lee Kantor: So the platform isn’t just helping you celebrate the current members. It helps you strengthen their loyalty, it deepens the relationship, and it opens the door to new member growth.
