BRX Pro Tip: How Business RadioX® Works for Chambers of Commerce
Stone Payton: And we’re back with Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, you may very well be recording this pro tip in your studio in your local Chambers of Commerce. I think you’re the perfect person to address this topic, but talk a little bit about how Business RadioX works for Chambers of Commerce.
Lee Kantor: Yeah, a lot of our partners have really deep relationships with their Chambers of Commerce. And like you mentioned, I am sitting inside of my Chamber of Commerce right now because that’s where my studio is, and one of the offices within the Chambers of Commerce.
Lee Kantor: One of the great ways that Business RadioX in a local market can help a chamber is by turning the member interviews that we’re doing into a real relationship-building opportunity. When we work with chambers and spotlight their members, we’re giving the member a chance to tell their story, to share their expertise, to get visible in front of the kind of audience that matters most to them. These members are going to then share their story to their network. The chambers get kind of case studies of who a member is that they can attract other members for.
Lee Kantor: So this not only does it create goodwill, and goodwill matters a lot, because people are naturally going to feel genuinely supported by their chamber if they’re giving them an opportunity to promote their own business. That’s why they joined the chamber; they joined the chamber because they want more business. And if the chamber is actively trying to promote them and helping them get an interview, helping them then share the interview to all the chamber members that’s helping them get the word out, that’s a super important value add to a member, and it’s going to keep them sticky for a long time.
Lee Kantor: But it also is going to give the member an opportunity to share why they joined the chamber. We capture in all these interviews a testimonial from those chamber members where they explained in their own words why they joined, why it’s important to join. So those testimonials can be used over and over again. That’s not something that’s perishable. That’s an asset now, a marketing asset that they can use for years and years.
Lee Kantor: So it’s important for any type of chamber or any association to have some strategy to capture testimonials, because that’s the gift that keeps on giving. You want to have a library with as many as you can, so you can use it in a variety of ways. So that’s something that our service does, just inherently built into the service. That by itself is a tremendous value for any chamber or association.
Lee Kantor: But another thing that happens when you do this kind of work, you can ask every member, “Do you know other business owners that might be a great fit for the chamber?” And these types of referrals, these warm referrals happen very naturally in the course of one of these interviews, and especially if you mindfully and proactively make sure that it’s part of every interview.
Lee Kantor: And a lot of times those folks know other people and they’ll say, “Sure, let me connect you with Bob.” And then now the chamber has a way to get lead generation just built into this type of activity. So instead of just doing their normal outreach, we are individually going to each of the members and asking them specifically for another potential member, which they’re very happy to share because they want to reciprocate because we just gave them a great interview.
Lee Kantor: So instead of just promoting membership, the platform helps the chamber create momentum through visibility, through connection, and peer-to-peer introductions. This is really a next-level way for chambers to really serve their community, to grow their membership base, and to really create the content they need to kind of let everybody know the good work that those chambers are doing.
