BRX Pro Tip: How Business RadioX® Works for Coaches
Stone Payton : And we’re back with Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, I’d like to have a few brief use case conversations, pro tips, and one I’d like to attack early here is how Business RadioX works for coaches.
Lee Kantor: Yeah, Business RadioX is a great fit for coaches, especially business coaches.
Lee Kantor: One of the biggest advantages of using our platform is that it eliminates a lot of the pressure that comes with traditional networking. A lot of these coaches have been taught to go and network in that traditional way, go to the Chamber of Commerce, join every league’s club, and get in front of a lot of people and kind of just put yourself out there in that manner. And it’s fine to do that, and I think you should do that. It’s important, especially when you’re starting out.
Lee Kantor: But instead of awkwardly chasing introductions in that manner or trying to force conversations into places that seem unnatural, a better tactic, and that we’ve kind of mastered over the years, is just to create a show that serves your community and invite the people who matter most onto that show.
Lee Kantor: If you do that and create this media property, this show that truly serves the business community and serves the people that are most important to you and invite them on to tell their stories, to just let the world know that you’re trying to get the word out and help these folks create a good piece of content, to help promote these folks, to help them get the word out, to let people know so they’re not a best kept secret, this is going to create a natural, elegant, non-salesy way to meet those hard to reach people. You’re going to be able to build real relationships. You’re going to stay on their radar without ever feeling pushy. You’re giving them a gift. They are coming on to tell their story.
Lee Kantor: This is not about you this time. This is about them. They’re going to be heard. They’re going to be appreciated. And over time, this is going to build those relationships that will turn into business because we’ve been doing this for many, many years and it just happens. If you do this work relentlessly, you will get business from this activity. It’s a fact. It is not a theory.
Lee Kantor: And over time, this is better than networking because it becomes this perpetual prospect pipeline built on generosity. It’s built on trust, and it’s built on consistent visibility. So if you do this kind of work relentlessly over time, you will build your practice up, I promise you, and you will get more clients. You will be serving your business community. You will become a key connector and an important component of any business community.
Lee Kantor: So I highly recommend a business coach, to check out Business RadioX, and see if this is going to be a fit for your practice. When you’re tired of prospecting the old way, when you’re tired of awkwardly having an awkward conversation with somebody at a chamber meeting that you’re never going to do business with, then it’s time to check out Business RadioX.
