BRX Pro Tip: How Local Coaches Use Podcasts to Fill Their Calendar
Stone Payton : And we’re back with Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, let’s chat a little bit about – I think we have the pedigree in the background to speak to this, but let’s chat a little bit about how local coaches use podcasts to fill their calendar.
Lee Kantor: Yeah, we’ve been doing this for 20 years, and a lot of our work is hyperlocal in a given community. So I just want to save a lot of coaches some heartache. If they’re considering podcasting strategy or even a podcasting guesting strategy, how to leverage it if you are a local coach that wants more local customers.
Lee Kantor: So if you’re a local coach, one of the smartest ways to fill your calendar is obviously with a podcast. It gives you that platform to share your ideas. You can build trust. You can stay top of mind with the exact people you want to work with. So instead of chasing kind of everybody, a new lead, new shiny objects to try to kind of boil the ocean, you can focus your show only on having the right kind of conversations to the exact right people, the people that matter most to you, by talking about the problems you solve, the wins you create, the stories that make people feel like you understand them.
Lee Kantor: If you focus on your ideal client, interview them. Over time, you’re going to be able to create a community around your podcast where you will be a relationship builder. You’ll be seen as somebody who cares about their community. You’ll also kind of have the credibility and authority you’ve been striving for because you are the place that’s telling those stories, and you’re going to create a steady source of inbound opportunities.
Lee Kantor: So if you want more bookings, don’t just make it harder. Create a show that makes people want to come on and talk to you.
