BRX Pro Tip: If You’re in a Slump, Do This
Stone Payton: And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, what do you do when you find yourself in a slump?
Lee Kantor: I think one of the best things to do when you are going through a tough time and you’re feeling like, “Oh, man. I’m just spinning my wheels. Things aren’t working,” I think one the best things to do is to just reconnect with some people that you’ve talked to in the past but you haven’t talked to recently.
Lee Kantor: If you can, as a discipline, kind of reconnect even if it’s just a few, maybe five people, just reconnect with five people you spoke to back in the day and then just reconnect, see what’s new with them, update them on what’s new with you. You don’t have to be looking to sell them anything, but just to reconnect, to just catch up a little bit. And if you do this kind of on a regular basis, you’re going to see that you’re going to sell somebody something. Because these people knew you and liked you in the past and it just might not have been the right timing.
Lee Kantor: But by coming back to them and being proactive and saying, “Hey, last time we chatted, it’s been a while. What’s up? This is what’s happening with me. What’s happening with you?” All of a sudden, the timing could be right this time. Most people don’t follow up at all. So, if you follow up just a little bit, you’re going to be ahead of the game.
Lee Kantor: At Business RadioX, we’re super fortunate to have a built-in system that allows us to elegantly follow up with anybody we want to. We just invite them on a show. You know, it’s the easiest thing. It’s, “Hey. I haven’t heard from you for a while. I would love for you to be a guest on this show to talk about what you’re up to.” That’s an easy yes for our people and it’s a great non-salesy way to serve first, which is a core value for us. And it makes kind of following up effortless. And it allows us to do it in a machine like manner and it really helps us build that community. It helps us reconnect with folks and it always keeps our sales pipeline full.
