BRX Pro Tip: Tsunamis Get the Headlines, but Rivers do the Work
Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, I took this lesson from my uncle/mentor years ago, but the grand gesture is one thing. But just the day-to-day is so much more powerful, typically over time, don’t you think?
Lee Kantor: Yeah. I’m a big believer in the power of compounding. And a lot of people prefer kind of the emotional roller coaster of these big launches or these big initiatives or a big push or a big challenge and then don’t do kind of the day-to-day work.
Lee Kantor: And there’s a saying that says that the tsunamis get the headlines, but the rivers are the things that do the work. And what that means is that consistent daily work is just more productive over time than random sprints, because consistent daily work compounds quietly over time. And over time, that is going to beat the dramatic headline-grabbing one-off pushes. It’s just a fact. Consistent daily work builds the skills, builds the systems, and builds the momentum in a way that random sprints just can’t.
Lee Kantor:Showing up every day to move key projects an inch forward instead of waiting for the big season that we’re going to get all the money and all the profits done. That just is not going to be conducive to a healthy, growth-oriented business. That’s just going to burn everybody out.
Lee Kantor: So, focus more on building repeatable processes, repeatable habits, daily pipeline reviews, small product improvements, regular customer touchpoints instead of these sporadic heroic rescue efforts.
Lee Kantor: Measuring progress by steady metrics, daily outbound, small user tweaks, incremental revenue lifts, rather than only celebrating a big launch or creating these kinds of fire drills.
Lee Kantor: Think about your workday as what is my river? What is the thing that I could be doing every day? What is that small, non-negotiable action that I can do every single day that, if I did that for a year, would change my business? That is going to be more effective than any short-term sprint ever could.
