BRX Pro Tip: What Doesn’t Scale
Stone Payton : And we’re back with Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, we’ve invested a lot of energy and effort in the last several weeks on this whole idea of scaling. But here’s a thought. What doesn’t scale?
Lee Kantor: Yeah, I was reading Seth Godin’s blog recently. He did a post about what doesn’t scale. And the three things that don’t scale, according to him, were what really differentiate Business RadioX from other marketing and business development tools that you might be using yourself. But the three things that don’t scale, according to Seth Godin, are trust, attention, and belonging. Trust, attention, and belonging, that goes to the heart of what Business RadioX does. And that’s what our studio partners are great at in their local communities.
Lee Kantor: And it’s such an important thing to remember in business, because everybody’s getting so caught up with and afraid of AI, and they’re trying to scale and they’re trying to automate everything. And it’s really important to separate yourself and to humanize your business by focusing on the things that really aren’t scalable. And they’re not automatable and they’re not really at risk from AI; trust, attention, and belonging. Lean into those human qualities, and you should be okay, because it’s so easy to get caught up in these systems, automation, and trying to do everything faster and faster with less and less effort on your part.
Lee Kantor: But the truth is that the things that actually create that loyalty and that long-term growth for most entrepreneurs, and especially most solopreneurs, those things don’t scale neatly. The trust doesn’t scale. Attention doesn’t scale. Belonging doesn’t scale. Those things take intention. They take consistency. They take kind of that human effort and that grind.
Lee Kantor: So if you want deeper relationships with your customers or your team, don’t ask, “How do I make this bigger and faster?” Ask, “How do I make this feel more human?” Get humanity back into your business. Because in the end, people just don’t want a product or a service. They want to feel seen. They want to feel heard. They want to feel appreciated, and they want to feel like they belong somewhere. Let your business be the place that they belong.
