Colleen Jones, CEO of Content Science and a Star Wars fan, regularly advises top organizations on becoming Jedi Masters of effective content. Colleen spearheaded the development of ContentWRX, a software product that has collected more than 90,000 data sets to assess content effectiveness for a wide range of companies. Content Science also publishes the online magazine Content Science Review and runs Content Science Academy, an online training portal to equip professionals with modern content knowledge and skills.
Colleen wrote the cornerstone content book Clout: The Art and Science of Influential Web Content. She speaks at conferences and client events around the world to make content a force in marketing, user experience, sales, and customer satisfaction. Learn more about Colleen and Content Science on their website, and follow them on LinkedIn and Twitter.
Toni Pashley is Senior Vice President of Product at Sharecare, the digital health company helping people manage all their health in one place, where she leads product strategy and design with a human-centered approach.
Prior to Sharecare, Pashley worked at CNN leading major product initiatives including 2008 Presidential Elections, mobile applications and strategy for the networks’ product experience.
Pashley has always worked at the intersection of design and technology, leading many high-profile projects for CDC, NCR, AT&T and a number of startup ventures. Her work has won several product design awards, and she was instrumental in leading the product design team for Sharecare’s award-winning AskMD mobile app, which won the 2014 and 2015 Appy for Best Medical App and was a Webby Award Honoree in both 2014, 2015 and 2016 for Best Health App.
Pashley currently sits on the boards of several technology start-ups as a strategic advisor and served on the Executive Board for CHI Atlanta, a special interest group on Computer-Human Interaction. She has a M.S. in Human Computer Interaction from Georgia Tech’s College of Computing. Connect with Toni and Sharecare via their website, and on LinkedIn, Twitter and Facebook.