Celebrating Powerhouse Women salutes and recognizes women who are making an impact, whether it’s in business, philanthropy, public service, or elsewhere.
Amber Baird/McLaren Accord Consulting
With over 15 years of experience in product marketing, strategy, and consulting, Amber Baird excels in transforming positive customer experiences into tangible business growth. Having served in leadership roles in several consulting firms and in corporate America, Amber brings a unique perspective on what drives success. As Head of Product Marketing & Strategy at Ware2Go, a UPS-backed logistics and technology start-up, Amber maximized growth and market penetration through customer-focused strategies and innovative go-to-market initiatives.
Now, as Principal and co-founder of McLaren Accord Consulting, Amber specializes in bridging the gap between high-level strategy and ground-level execution. She prioritizes open communication and strong relationships to ensure alignment from C-suite executives to frontline teams, delivering practical and impactful results. Her customer-centric approach combines analytical thinking with a human touch, essential for sustainable growth in today’s competitive landscape.
Outside of work, Amber finds inspiration exploring Atlanta’s mountain trails and planning travel adventures with her husband. Their 2 cats must sadly remain at home. Balancing professional dedication and personal creativity fuels her ability to think outside the box and drive exceptional business outcomes.
Celebrating Powerhouse Women is presented by
Hosted by Amanda Pearch
Produced by Dan Braverman
