Pay Per Click Advertising
This week I caught up with Eric Jones from Jellyfish, the digital strategy experts. We talked about Pay Per Click Advertising, mistakes that can be made, things to think about when planning your campaign, and why it makes sense to work with experts such as those at Jellyfish to engage in a digital marketing campaign that employs pay per click advertising.
Having tried our hand at DIY Google AdWords campaigns that quickly cost us $$$ while getting us no conversions, our business can surely say there is value to working with experts who can guide you and help you spend wisely. Eric talked about the value of analytics to track the effects of a given campaign, as well as why it’s important to consider the page on your website the ads direct your prospective customers to.
Eric shed some light on how the bidding process works in determining where your ads will rank, ultimately controlling where your ads will be displayed (1st page?, top of 1st page? etc). We talked about how when there is much competition for a given set of keywords the cost per click can rise significantly, so advertisers must be prepared for that.
I also discussed some guests who have been on the show before that our listeners could benefit from getting to know. I’m planning to incorporate some occasional shout-outs to be sure the companies who need their solutions can link up with them. We hope you enjoy our show and subscribe to the podcast. Let us hear from you with feedback, guest recommendations, and where you’re listening from. If you tweet us questions or put them up on Facebook we’ll try to get them on the air and/or follow up with the guests after the fact to get you answers. Thank you for listening to us! Looking forward to 5000 downloads!
Special Guest
Eric Jones VP, Client Strategy with Jellyfish 
- CEO, Avenue J Development LLC
- Previous Board of Directors member, Toolbank Baltimore
- >10 years in leadership roles in digital strategy/marketing companies
Lara O’Connor-Hodgson, CEO of Nowaccount Network Corporation 
HEAR LARA’S FULL INTERVIEW HERE
- MBA Harvard Business School
- Former Adjunct Professor of Finance, Georgia Institute of Technology
- Board of Directors, Georgia Regional Transportation Authority
- Owner, Insomnia Group
- Chairman of the Board, Atlanta Heights Charter School
- Second Language–Japanese
LeeAnn Maxwell, CEO/Co-Founder of Vixen Vodka 
HEAR LEEANN’S FULL INTERVIEW HERE
- 28 years experience in finance sector
- former Director, Client Services of AccousTech Music Productions
- Crossfit fan
- 50% Firecracker
- 50% Do-It-Yourself Woman
Jesus Ricardo (Rick) Tapia, Founder of La Bodega International, LLC and Creator of J.R. Revelry
- 17 years of experience in alcohol beverage industry
- Successful entrepreneur
- Actively involved in the community, supporting Hispanic and Latin American Chambers of Commerce
- BA, Boston University
- Speaks Fluent Spanish
Ron Herman, CEO of SionicMobile
HEAR RON’S FULL INTERVIEW HERE
- Founder and Former CEO, Urban Informatics Corporation
- >19 years of Executive Leadership roles in Technology Start-up to Fortune 500 Companies
- Former CEO, Intellione Technologies
Mario Montag, CEO, Co-founder of Predikto Analytics
HEAR MARIO’S FULL INTERVIEW HERE
- > 15 years of experience developing transformational technology solutions for Fortune 500 companies
- Former Director, North America Oracle Master Data Management practice
- MBA, IT, and International Business, Georgia State University J. Mack Robinson College of Business
- Fluent in Spanish
- BS in Education, Minor in Business, Northeastern State University
- Former Teacher and Coach, Oklahoma Public Schools
- Board Member, River of Praise Ministries