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Pay Per Click Advertising

March 7, 2015 by CW

Pay Per Click AdvertisingCW
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Pay Per Click Advertising

This week I caught up with Eric Jones from Jellyfish, the digital strategy experts.  We talked about Pay Per Click Advertising, mistakes that can be made, things to think about when planning your campaign, and why it makes sense to work with experts such as those at Jellyfish to engage in a digital marketing campaign that employs pay per click advertising.

Having tried our hand at DIY Google AdWords campaigns that quickly cost us $$$ while getting us no conversions, our business can surely say there is value to working with experts who can guide you and help you spend wisely.  Eric talked about the value of analytics to track the effects of a given campaign, as well as why it’s important to consider the page on your website the ads direct your prospective customers to.

Eric shed some light on how the bidding process works in determining where your ads will rank, ultimately controlling where your ads will be displayed (1st page?, top of 1st page? etc).  We talked about how when there is much competition for a given set of keywords the cost per click can rise significantly, so advertisers must be prepared for that.

I also discussed some guests who have been on the show before that our listeners could benefit from getting to know.  I’m planning to incorporate some occasional shout-outs to be sure the companies who need their solutions can link up with them.  We hope you enjoy our show and subscribe to the podcast.  Let us hear from you with feedback, guest recommendations, and where you’re listening from.  If you tweet us questions or put them up on Facebook we’ll try to get them on the air and/or follow up with the guests after the fact to get you answers.  Thank you for listening to us!  Looking forward to 5000 downloads!

Special Guest

Eric Jones VP, Client Strategy with Jellyfish  Twitter 16x16  Facebook  Linkedin  youtube logo  google-plus-logo-red-265px

Jellyfish

  • CEO, Avenue J Development LLC
  • Previous Board of Directors member, Toolbank Baltimore
  • >10 years in leadership roles in digital strategy/marketing companies

Lara O’Connor-Hodgson, CEO of Nowaccount Network Corporation  Twitter  LinkedIn  Facebook

 

HEAR LARA’S FULL INTERVIEW HERE

Nowaccount Network Corporation

  • MBA Harvard Business School
  • Former Adjunct Professor of Finance, Georgia Institute of Technology
  • Board of Directors, Georgia Regional Transportation Authority
  • Owner, Insomnia Group
  • Chairman of the Board, Atlanta Heights Charter School
  • Second Language–Japanese

LeeAnn Maxwell, CEO/Co-Founder of Vixen Vodka  Facebook  Twitter  LinkedIn  Pinterest

 

HEAR LEEANN’S FULL INTERVIEW HERE

Vixen Vodka

  • 28 years experience in finance sector
  • former Director, Client Services of AccousTech Music Productions
  • Crossfit fan
  • 50% Firecracker
  • 50% Do-It-Yourself Woman

Jesus Ricardo (Rick) Tapia, Founder of La Bodega International, LLC and Creator of J.R. Revelry  Facebook  Twitter 16x16

JR Revelry

  • 17 years of experience in alcohol beverage industry
  • Successful entrepreneur
  • Actively involved in the community, supporting Hispanic and Latin American Chambers of Commerce
  • BA, Boston University
  • Speaks Fluent Spanish

Ron Herman, CEO of SionicMobile  google-plus-logo-red-265px  Facebook  Twitter 16x16  Linkedin  

HEAR RON’S FULL INTERVIEW HERE

SionicMobile

  • Founder and Former CEO, Urban Informatics Corporation
  • >19 years of Executive Leadership roles in Technology Start-up to Fortune 500 Companies
  • Former CEO, Intellione Technologies

Mario Montag, CEO, Co-founder of Predikto Analytics  Linkedin  Twitter 16x16

 

HEAR MARIO’S FULL INTERVIEW HERE

Predikto Analytics

  • > 15 years of experience developing transformational technology solutions for Fortune 500 companies
  • Former Director, North America Oracle Master Data Management practice
  • MBA, IT, and International Business, Georgia State University J. Mack Robinson College of Business
  • Fluent in Spanish
 Bill and Diedre Plunk of CimCo Commercial Collections  Linkedin 

CimCo Commercial Collection

  • BS in Education, Minor in Business, Northeastern State University
  • Former Teacher and Coach, Oklahoma Public Schools
  • Board Member, River of Praise Ministries

Filed Under: Midtown Business Radio Tagged with: conversion, corporate collections, customer loyalty, CW Hall, digital advertising, digital marketing, digital payments, digital rewards, digital strategy, echeck, eCommerce, Eric Jones, factoring, google, Google AdWords, high-value assets, ION Loyalty, ION Rewards, landing page, Lara Hodgson, lead generation, LeeAnn Maxwell, Manufacturing, Mario Montag, merchant services, Midtown Business Radio, NOWaccount, oil & gas, pay per click advertising, predictive analytics, Predikto Analytics, railroad, Rick Tapia, Ron Herman, search engine marketing, SEM, SEO, SionicMobile, small business loan, Transportation, Vixen Vodka, vodka

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