Pete Steege, B2B Clarity

June 11, 2021 by John Ray

Pete Steege, B2B Clarity (Minneapolis-St. Paul Business Radio, Episode 10)

Pete Steege helps B2B companies create the organizational mindset necessary to implement marketing strategies which generate discernable ROI. In this conversation with host John Ray, Pete discussed why marketing is particularly difficult for B2B companies, what it means to “rightsize marketing,” his top three marketing recommendations for B2B CEOs, and much more. Minneapolis-St. Paul Business Radio is produced virtually by the Minneapolis St. Paul studio of Business RadioX®.

Pete Steege, B2B Clarity

Pete Steege — Pete Steege, Founder and President, B2B Clarity Marketing

B2B Clarity founder Pete Steege has over 30 years of marketing experience with a wide range of B2B technology and manufacturing businesses, from 50-person Silicon Valley startups to Fortune 100 firms. Coupled with extensive global experience in North America, Europe and Asia, Pete brings breadth of perspective and fresh ideas to your world. Pete is a proven marketing strategist and industry-recognized content leader that can help you untangle your marketing program and get it working to grow revenue.

LinkedIn | Twitter

Questions and Topics in this Interview

Pete’s career journey
Why did you start B2B Clarity?
Why is marketing so hard for B2B businesses?
What does it mean to “rightsize marketing”?
What are the top 3 marketing recommendations you have for B2B CEOs?
How much should a business spend on marketing?
How do B2B businesses get more sales leads from marketing?
Some of the B2B sectors on which he particularly focuses
What services do you offer to help CEOs make their marketing work?

Minneapolis-St. Paul Business Radio is hosted by John Ray and produced virtually from the Minneapolis St. Paul studio of Business RadioX® . You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

“It was a real pleasure participating on your show. You guys do a great job interviewing and making it fun for your guests. I look forward to hopefully doing more shows with you in the future.”
M. Lawson

“I really appreciated you guys having me on. I have been on other radio shows and just wanted to say you guys did the best job of making me less nervous and more comfortable throughout the program.”
M. Avady

“Thank you so much for inviting me to join you on Atlanta Business Radio. Wow, you two are such pros at both interviewing and making your guests feel comfortable. I’ve gotten a lot of compliments on my interview so thank you for making me look good!”
K. Tunison

"Hosting a radio show and podcast on Business RadioX® has allowed us to meet with and create warm relationships with more top executives and decision-makers faster than we could on our own. It's been good for business!"
N. Toptas CDI Managed Services

Great webinar today with the UGA SBDC. Love the SERVE concepts and details behind executing this strategy. Thank you for sharing.
J. Haller

"They do a great job in focusing business conversations on the listener."
Weiss Associates

"Thank you so much for the wonderful opportunity Phoenix Business RadioX gave us. What a terrific interview! It can be a challenge for smaller businesses to get exposure, and we really appreciate it very much."
Moose Exhibits

"As a studio partner, Business RadioX® does these things extremely well - increases visibility and credibility, accelerates relationships with the right people and creates quality content. I cannot think of any business that this would not be a great fit for."
Karen Nowicki, Phoenix Business RadioX®

"Our weekly show offers useful information and helpful hints to small business owners, which is the market we serve. I've received positive feedback from our clients while also opening doors to prospective new clients."
J. Moss Embassy National Bank

"Thanks to our weekly radio show we have been exposed to businesses from all over the country, and even in other parts of the world. We now have clients in South America and the Philippines as well as across the U.S.. This would not have been possible without Business RadioX®."
Sterling Rose Consulting Corp.

“Our partnership with Business RadioX has given Subaru of Gwinnett great awareness within the business community and we are excited about our continued partnership.”
Steve Kendrick Executive General Manager, Subaru of Gwinnett

“If you have a concept for a show or a message you want to convey, you can count on Business RadioX® to be your creative and steadfast partner, with unparalleled professionalism and attention to detail.”
Dan Miller Wealth Horizon

"Thank you, Lee Kantor and Business RadioX® for giving small businesses a platform to share our stories!"
Maryellen Stockton Work Well Wherever

“Our show on Business RadioX® has not only provided a positive and memorable way to engage with our current and potential clients, but our return on investment has fast tracked our growth. Our initial 90 days of the show netted >$500,000 in new business agreements, and we were able connect with many higher level clients than previously. Thanks Lee, Stone, Kevin and crew!”
Tanya Mack, President of HealthGate

"Our own local zoo crew right here in Gainesville, Georgia! Love this bunch of loyal North Georgia business advocates! They love what they do and shine as they do it, all while promoting business leaders and our lovely community! Listen in to their podcasts, give their page a and share with your friends!"
Kat Reinacher Wofford

"Great people and a terrific local business here in N Georgia"
Bernadette Johnson

" Thank you for inviting Level Up Haircuts to your show. We had a fun and great time"
Angelica Tabor Fells, Owner Level-Up Haircuts

"Love what North GA Business RadioX does for the business community"
James Barber

"Thank you so kindly for allowing me to be on GWBC Radio! You really put me at ease and this was an amazing experience."
Bianca Thrasher-Starobin CEO, 23 Consulting

"Gary and Stone are an incredible duo on Business RadioX's Good Morning Cherokee. They made us feel so comfortable and at ease about being on air. Conversation was organic and natural. These two guys are true professionals and focus on helping lift and support local businesses. We are looking forward to connecting with them again soon!"
Maggie Clifford & Cindy Austin Allee and Main

"Thanks again for being a part of the "Podcasting for Beginners" class. The feedback from the participants was clear that they got a lot out of the session. We would love to have you be a part of the more advanced class "Podcasting for Profits"
Alicia Johnson Program Coordinator, Georgia SBDC

"That super cool moment when a total stranger hears you speak, turns to you and says; "I know your voice, I listen to your podcasts." That happened today!"
Tom Sheldon Studio Partner, Northeast Georgia Business Radio

<< Prev

Next >>