William Lorentz, Wiz Graphics

William Lorentz, Wiz Graphics (Minneapolis-St. Paul Business Radio, Episode 19)

If you own a home service or some other business with vehicles on the road every day, there’s a proven way to make your phone ring: eye-catching vehicle graphics! William Lorentz and his team prove it with the work they’ve done on countless vehicles in the state of Minnesota. William joined host John Ray to discuss the extensive corporate branding experience he brings to his work with small and medium sized businesses, why he prefers to work with owner-operated firms, success stories, and much more. Minneapolis-St. Paul Business Radio is produced virtually by the Minneapolis St. Paul studio of Business RadioX®.

Wiz Graphics

Have your logo designed by a professional- it’s important. Your logo says a great deal about your company and will be the central theme to your branding for years to come.

Wiz Graphics knows what a quality logo needs to accomplish, and we understand the science of how things like color and copy affect perception. They give you a simple 7 question survey which they use to create the initial concepts to run by you. When they’re done, you get a style guide complete with different treatments of your awesome new logo.

If you’ve already got your branding in place and just need someone to arrange elements, just send us your resources and have your work done at a fraction of the cost of design!

Sometimes your logo just needs a little TLC, and their wizards are here for you. They recreate, redraw, and reimagine logos for their customers all the time.

Is your logo dated? Is it low-quality? Does it represent your company or product poorly? This is a serious issue that needs to be addressed but don’t worry. They recreate, redesign, update and fix logos with issues all the time.

It could be your logo is decent but needs a little tweak to reach its potential. Or maybe it is just time for a fresh start.

Company website | LinkedIn | Facebook

William Lorentz, Owner & Head Lizard, Wiz Graphics

**William Lorentz, Owner and Head Wizard, Wiz Graphics**

William Lorentz has worked in the advertising industry for his entire adult life. His first art job came in high school when his art teacher recommended him to the people at the local hockey arena who needed someone to paint sponsors’ logos on Plexiglas lightbox faces. He pursued a degree in graphic design and parlayed that into a 25+ year career in commercial graphics that culminated in the creation of Wiz Graphics – the ultimate graphics shop.

He preaches an ‘objective-based’ design approach in which a design’s aesthetic, copy, imagery, colors, and message all revolve around accomplishing a goal. This design approach took off like wildfire because, well, it just works. William is great at writing copy, communicating ideas visually, and understanding the art of subtext in advertising. Today his work can be seen in stadiums, at the Mall of America, at convention centers, at trade shows, in businesses, and on countless vehicles.

Minneapolis-St. Paul Business Radio is hosted by John Ray and produced virtually from the Minneapolis St. Paul studio of Business RadioX® . You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.