Lance Finley, Firehouse Design (Nashville Business Radio, Episode 2)
Lance Finley of Firehouse Design is a rescuer! He loves to rescue business owners from bad design and ineffective websites. He joined host John Ray to discuss the client research he conducts which results in more effective websites, why he maintains relationships with his clients after the work is done, and much more. “Nashville Business Radio” is produced virtually from the Nashville studio of Business RadioX®.
Lance Finley, Owner, Firehouse Design, Inc.
Firehouse Design are Online Rescue Specialists who deliver clients from an ineffective website and free them from site maintenance. Firehouse becomes an extension of a client’s company. They ask the right questions, determine significant challenges, and project the client’s ideal corporate image through website design, email marketing, SEO, online advertising, online promotions, social media strategies, and graphic design.
Lance Finley, owner of Firehouse Design, Inc., has been a successful matchmaker since 03; marrying a love of technology and creativity. After graduating from Lipscomb University in 1990 with a B.S. in marketing, this father of four has served in advertising, publishing, prepress, and now digital marketing.
His refusal to blend in and creative approach to online opportunities have increased demand for his company’s work. Lance is driven to make each site better than the last – having built sites for country artists like Shania Twain, George Strait, and Johnny Cash, Hooters restaurants, email marketing for a national chain, Swaggerty’s Sausage, community banks, insurance, and medical companies to bring them all online success. Feeding off customer satisfaction, he seeks to develop long-term relationships rather than the typical “smash and grab” of some of the web design industry.
Furthermore, Lance enjoys sharing his knowledge of the internet and its possibilities ad nauseam to any who will listen.
Questions and Topics in this Interview
- Why “Firehouse”?
- What’s your why? What drives you?
- Logo design
- Isn’t it easy to make your own site today?
- What would you say to DIY’ers?
- Biggest mistakes you see in websites
- How often should someone refresh their website?
- Lance’s belief in client relationships vs. the “smash and grab” attitude common in the industry
“Nashville Business Radio” is hosted by John Ray and produced virtually from the Nashville studio of Business RadioX®. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.