Andy Williams, Visit Roswell (North Fulton Business Radio, Episode 441)
Andy Williams, Executive Director of Visit Roswell, joined host John Ray to share the exciting news of a brand-new Mobile Visitors Center. This customized Freightliner Sprinter 3500 is equipped to deliver information about Roswell and its various tourism and hospitality options directly to people visiting the city at events and locations all around the city. Andy discussed how this idea came about, the underwriters who made it possible, its potential impact, early findings, and much more. North Fulton Business Radio is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.
Visit Roswell is the convention and visitors bureau for the City of Roswell, Georgia.
Often referred to as a destination marketing organization (DMO), their organization incorporates targeted advertising and marketing programs with sales and public relations efforts to build the image of Roswell as a travel destination and increase visitation to the city.
Andy Williams, Executive Director, Visit Roswell
Andy Williams serves as Executive Director of Visit Roswell, the Convention & Visitors Bureau of Roswell, Georgia. At the CVB, he and his team are charged with leading the efforts of tourism promotion through marketing, sales, film activities and visitor services relevant to the destination’s hotels, restaurants, venues, special events and attractions.
Andy’s entire career has been in the travel industry. He previously held positions at the Madison Convention & Visitors Bureau, Dunwoody Convention & Visitors Bureau, and Atlanta-based destination management company Destination South Meetings & Events. His responsibilities spanned marketing, sales, and event production.
Andy is a past president of the Georgia Chapter of Meeting Professionals International, and he currently serves as Vice President of the Georgia Association of Convention & Visitors Bureaus and is a board member of the Greater North Fulton Chamber of Commerce. He is a Certified Meeting Professional through the Events Industry Council and a Travel Marketing Professional through the Southeast Tourism Society.
Andy is a graduate of Young Harris College and Georgia Southern University. He holds a Bachelor of Science degree in tourism & commercial recreation.
Andy and his wife Ryan have lived in Roswell since June 2019 and have a three-year-old daughter, Addie, and five-year-old son, Morgan.
Questions and Topics in this Interview:
- Explain the idea of a mobile visitor center
- What was the reason for this shift?
- Tell us about the process from start to finish
- Why is this a good thing for the Roswell community and its visitors?
- How do you track metrics and what kind of results do you expect?
North Fulton Business Radio is hosted by John Ray and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.
Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.
Special thanks to A&S Culinary Concepts for their support of this edition of North Fulton Business Radio. A&S Culinary Concepts, based in Johns Creek, is an award-winning culinary studio, celebrated for corporate catering, corporate team building, Big Green Egg Boot Camps, and private group events. They also provide oven-ready, cooked from scratch meals to go they call “Let Us Cook for You.” To see their menus and events, go to their website or call 678-336-9196.