Bill McDermott, The Profitability Coach and Host of ProfitSense (North Fulton Business Radio, Episode 603)
Bill McDermott, Founder and CEO of The Profitability Coach and host of ProfitSense, joined host John Ray on this episode of North Fulton Business Radio. Bill discussed his work as a profitability coach, how one client’s request for help pulled him into exit planning, what differentiates his exit planning advisory services, success stories, and much more.
North Fulton Business Radio is produced and broadcast by the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.
The Profitability Coach
When a business owner imagines the business of their dreams, they want to do everything they can to make it happen. In order to do that, they need to understand the operational side of the business, knowing where the money flows and the potential pitfalls that surface when you want to be all things to all people. It shouldn’t be so hard to have a business that bring in more money than it spends.
The Profitability Coach simplifies complex financial concepts and break them down into easy to understand knowledge.
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Bill McDermott, Founder and CEO, The Profitability Coach
Bill McDermott is the Founder and CEO of The Profitability Coach. When business owners want to increase their profitability, they don’t have the expertise to know where to start or what to do.
Bill leverages his knowledge and relationships from 32 years as a banker to identify the hurdles getting in the way and create a plan to deliver profitability they never thought possible.
Bill currently serves as Treasurer for the Atlanta Executive Forum and has held previous positions as a board member for the Kennesaw State University Entrepreneurship Center and Gwinnett Habitat for Humanity and Treasurer for CEO NetWeavers. Bill is a graduate of Wake Forest University and he and his wife, Martha have called Atlanta home for over 40 years. Outside of work, Bill enjoys golf, traveling, and gardening.
Bill is also the host of ProfitSense, a podcast produced by North Fulton Business RadioX.
Questions and Topics in this Interview
- How Bill’s practice started after a three decade plus career in banking
- How he works with businesses as their profitability coach
- How one client’s request for his help in exit planning pulled him in that direction
- What Bill’s exit planning services involve and what differentiates him
- The need for exit planning
- Success stories
North Fulton Business Radio is hosted by John Ray and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.
Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.
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