Bruce Orr, ProNovos (North Fulton Business Radio, Episode 557)
Bruce Orr, Founder and CEO of ProNovos, joined host John Ray in-studio to discuss his company’s difference making data analytics software for construction contractors. Bruce discussed how and why he formed the company, the problems construction companies have which ProNovos solves, why he partners with CPA firms to deliver their services, and much more.
Bruce Orr founded Atlanta-based ProNovos in 2012 after hearing a construction CFO recount her frustration at running 40 different siloed applications, with missed opportunities for higher-order analysis.
Having filled data analytics roles at Citibank, AT&T, P&G, Kronos, and WiPro Technologies, Orr knew there was a better way.
The construction intelligence cloud he created now empowers contractors nationwide to rely on real-time information rather than guesstimates. In the field, they use ProNovos to record and share photos, drawings, submittals, daily reports, RFIs, crew and equipment resources, and more. Back at the office, they gain insights by pulling data into the platform from a wide array of project and financial apps.
Bruce Orr, CEO and Chief Data Scientist, ProNovos
Bruce Orr is the founder and Chief Data Scientist of ProNovos Construction Analytics. Following his passion for data, problem-solving, and construction, he launched the Atlanta-based tech startup with the sole mission of helping contractors embrace Business Intelligence best practices.
Orr had previously filled analytics-related positions such as Chief Data Architect for Citibank’s Singapore operations; Principal Information Architect/Senior Consultant for Wipro Technologies; Analytics Architect for the software giant Kronos; and Data Warehouse Manager for Procter & Gamble Co. Orr has contributed to industry research by Dodge Data & Analytics and periodically speaks about the subject for CFMA and other organizations. He has authored analytics-related columns for the likes of Construction Business Owner, Retrofit Magazine and AEC-Business.com.
Orr continues to seek constant improvement and is on the leading edge of academic research into construction data analytics, having signed a research partnership agreement with Colorado State University in 2019. Orr is a member of CFMA, the Data Warehouse Institute, the American Subcontractors Association and the Associated General Contractors of America. Orr is deeply involved in ongoing efforts to improve construction industry performance and resilience through greater Diversity, Equity & Inclusion.
He is the current Chair of CFMA’s Diversity & Inclusion Committee and previously served on the organization’s D&I Task Force, launched in 2020. In recognition of this work, Orr was awarded a 2020-21 CFMA Chairman’s Challenge Coin.
Questions and Topics in the Interview:
- Why build a data analytics startup in construction?
- What were/are your biggest hurdles in the process?
- How are you navigating the issues with recruiting and retaining good people?
- Tell us about your strategy for partnering with CPA firms. Why did you decide to do that?
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