Daryl and April Watkins, Studio Figura ATL

Daryl and April Watkins are the husband-and-wife team at the helm of Studio Figura ATL. Daryl and April’s entrepreneurial roots developed after they met at the business school where they both received their MBAs. They started a successful sports marketing agency while in school and since then have made entrepreneurship and diversification a focus.

April Watkins has had a unique career of starting, improving, and growing businesses for corporate and non-corporate entities. She intimately knows the challenges of juggling the demands of business goals, operations management, human capital, and ever-changing environments and works to synthesize, simplify, and problem-solve with clients.

Daryl Watkins has spent his career in consulting, leading transformation initiatives, and advancing businesses operations maturity to enable growth and achieve competitive advantage through optimizing business value. He has an exceptional track record of building key relationships, winning new accounts, and client loyalty.

The extended and growing team of the Studio Figura ATL has extensive experience in marketing, consulting, engineering, broadcasting, advertising, journalism, social media, digital platforms, project management, human capital, operations, strategic sourcing, and community relations. Our vision for this concept is to help others make positive changes in their lives by focusing on their nutrition, fitness, wellness, and beauty.

Showing them a way to fit in self-care with minimal effort in a welcoming, private, judgement-free environment by providing an affordable array of treatments and programs. Their goal is to expand and open more locations of SFATL. They believe in servant and situational leadership and thus strive to establish rapport with fellow colleagues in a way that fosters understanding and open communication.

Questions and Topics in This Interview

• What drew your interest to this business and concept?
• When did you first open?
• What services do you offer?
• Describe the process to get started.
• Who is your target audience for these services?
• Are there any side effects?
• Why are these treatments good for you?
• How long does it take to see results?
• This seems to be more than just aesthetics. How so?
• Do you track and monitor your client’s progress?
• Do you allow walk-ins or do you have to have an appointment?
• Are men allowed to receive services as well?
• Do you offer products as well?
• What can someone expect after a treatment?
• Where are you located?