The Four Pillars of Sales, with Gerry Savage, Four Pillars Consulting Group (North Fulton Business Radio, Episode 273)
Gerry Savage had seemingly taken every sales course and sales training class out there. He still wasn’t satisfied, so he wrote the book himself, you might say. Gerry joined host John Ray to discuss his book, The Four Pillars of Sales, and the sales consulting work he does for individuals and companies. “North Fulton Business Radio” is produced virtually by the North Fulton studio of Business RadioX® in Alpharetta.
Gerry Savage, Four Pillars Consulting Group
Gerry Savage began his sales career over three decades ago in 1985 after serving on active duty in the United States Marines. In 1991 he entered the field of total joint replacement, winning five President Club awards with Zimmer Orthopedics between 1995 and 2003. Gerry went on to become a distributor for Biomet Orthopedics and then eventually served as a Reginal Director for Conformis and Eastern Regional Vice President for MicroPort Orthopedics. Gerry is currently Vice President of Sales for Maxx Orthopedics U.S. He received both his undergraduate and graduate degrees in business administration from Eastern University in St. Davids, Pennsylvania, where he was also an adjunct professor.
Gerry’s book, The Four Pillars of Sales takes you on a real-life journey that gives you the tools necessary to reach the success you desire. Gerry eloquently weaves in his 34 years of sales experience into a unique sales process that identifies your own personality style and that of your customer. You will find yourself communicating effectively with your customers in a natural non-threatening way that finally allows you to build long-lasting relationships.
When not traveling and pursuing his next opportunity to grow business, Gerry looks forward to spending time in Maine with family and friends, writing with his trusted Cavalier King Charles Spaniel, Brady, by his side, or at the barn riding horses. An avid equestrian, his love for horses was passed down from his grandfather and father. He has competed in the hunter ring over fences as an equestrian throughout central Pennsylvania, where he has lived for the last twelve years with his family.
Questions/Topics Discussed in this Show
- How did you get where you are today?
- What motivated you to write a book on sales?
- Why the four pillars of sales?
- How are you different from all the other consultants and programs out there?
- Why is your personality assessment such a bit part of the book?
- What is call reluctance and is it an issue?
- What advice would you give someone who is new to sales and to those who are experienced?
- What changes have you seen to sales processes amidst Covid-19 ?
North Fulton Business Radio” is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, iHeart Radio, Stitcher, TuneIn, and others.
Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.
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